The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Social Media
Rank 125 119 117
Rank change year-on-year
-6 -2
Permanent jobs citing Social Media 15 21 17
As % of all permanent IT jobs located in Reading 0.65% 0.87% 0.77%
As % of the Miscellaneous category 1.81% 2.33% 2.14%
Number of salaries quoted 11 10 17
Average salary £44,000 £36,250 £42,500
Average salary % change year-on-year
+21.37% -14.70%
90% offered a salary of more than £19,000 £25,000 £35,000
10% offered a salary of more than £50,000 £65,000 £60,000
UK excluding London average salary £37,500 £37,500 £34,000
% change year-on-year
- +10.29%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
827 902 796
As % of all permanent IT jobs located in Reading 36.05% 37.37% 36.08%
Number of salaries quoted 557 599 654
Average salary £50,000 £47,000 £40,000
Average salary % change year-on-year
+6.38% +17.50%
90% offered a salary of more than £27,500 £30,000 £30,000
10% offered a salary of more than £75,000 £65,000 £65,000
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 28 May 2015.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 28 May 2015, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 27 (40.30%) Finance
2 24 (35.82%) C#
3 22 (32.84%) .NET
3 22 (32.84%) Microsoft
3 22 (32.84%) Marketing
4 21 (31.34%) Business Intelligence
4 21 (31.34%) Mobile App
5 17 (25.37%) Software Engineering
6 14 (20.90%) Digital Marketing
7 12 (17.91%) MS Excel
8 11 (16.42%) Internet
8 11 (16.42%) Web Services
8 11 (16.42%) Telecoms
8 11 (16.42%) Project Management
8 11 (16.42%) Degree
9 10 (14.93%) MVC
9 10 (14.93%) ASP.NET
9 10 (14.93%) Web Application Development
10 9 (13.43%) ASP.NET MVC
10 9 (13.43%) Advertising
11 8 (11.94%) MS Office
11 8 (11.94%) SharePoint
11 8 (11.94%) Security Cleared
12 7 (10.45%) Analytics
12 7 (10.45%) SC Cleared
12 7 (10.45%) System Testing
12 7 (10.45%) WPF
12 7 (10.45%) Retail
12 7 (10.45%) Web Analytics
12 7 (10.45%) Google

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 28 May 2015, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.94%) SharePoint
2 2 (2.99%) CMS
2 2 (2.99%) Node.js
3 1 (1.49%) IIS
3 1 (1.49%) WordPress
Applications
1 12 (17.91%) MS Excel
2 8 (11.94%) MS Office
3 2 (2.99%) MS PowerPoint
Cloud Services
1 4 (5.97%) Google Analytics
1 4 (5.97%) MailChimp
2 2 (2.99%) SaaS
3 1 (1.49%) Yammer
Communications & Networking
1 11 (16.42%) Internet
2 1 (1.49%) LDAP
Development Applications
1 1 (1.49%) Hudson
1 1 (1.49%) SoapUI
1 1 (1.49%) SpecFlow
1 1 (1.49%) WebDriver
1 1 (1.49%) Selenium
1 1 (1.49%) JIRA
1 1 (1.49%) Subversion
General
1 27 (40.30%) Finance
2 22 (32.84%) Marketing
3 11 (16.42%) Telecoms
4 9 (13.43%) Advertising
5 7 (10.45%) Retail
6 6 (8.96%) Back Office
7 5 (7.46%) German Language
8 3 (4.48%) Dutch Language
8 3 (4.48%) Banking
9 2 (2.99%) Multimedia
9 2 (2.99%) Electronics
9 2 (2.99%) Law
Job Titles
1 21 (31.34%) Developer
2 19 (28.36%) Programmer
3 17 (25.37%) Consultant
3 17 (25.37%) C# Developer
3 17 (25.37%) C# Programmer
3 17 (25.37%) C# .NET Developer
4 15 (22.39%) Software Programmer
4 15 (22.39%) Software Engineer
4 15 (22.39%) C# Software Engineer
5 14 (20.90%) Web Developer
5 14 (20.90%) .NET Developer
5 14 (20.90%) .NET Programmer
6 12 (17.91%) .NET Software Engineer
7 10 (14.93%) C# ASP.NET Developer
7 10 (14.93%) ASP.NET Programmer
7 10 (14.93%) C# Web Developer
7 10 (14.93%) Web Programmer
7 10 (14.93%) .NET Web Developer
7 10 (14.93%) ASP.NET Developer
8 9 (13.43%) Recruitment Consultant
Libraries, Frameworks & Software Standards
1 22 (32.84%) .NET
2 11 (16.42%) Web Services
3 10 (14.93%) ASP.NET
4 9 (13.43%) ASP.NET MVC
5 7 (10.45%) WPF
5 7 (10.45%) CSS
6 6 (8.96%) HTML
6 6 (8.96%) jQuery
7 4 (5.97%) HTML5
8 1 (1.49%) CSS3
8 1 (1.49%) RESTful
8 1 (1.49%) SAML
8 1 (1.49%) COM
8 1 (1.49%) Ajax
Miscellaneous
1 21 (31.34%) Mobile App
2 6 (8.96%) User Experience
3 5 (7.46%) Graphic Design
4 3 (4.48%) Blog
5 2 (2.99%) Smartphone
5 2 (2.99%) FMCG
5 2 (2.99%) Enterprise Software
5 2 (2.99%) Digital Media
Operating Systems
1 1 (1.49%) Windows
Processes & Methodologies
1 21 (31.34%) Business Intelligence
2 17 (25.37%) Software Engineering
3 14 (20.90%) Digital Marketing
4 11 (16.42%) Project Management
5 10 (14.93%) MVC
5 10 (14.93%) Web Application Development
6 7 (10.45%) Analytics
6 7 (10.45%) System Testing
6 7 (10.45%) Web Analytics
6 7 (10.45%) Service Delivery
7 6 (8.96%) SEO
8 5 (7.46%) E-Commerce
9 4 (5.97%) Automated Testing
9 4 (5.97%) Software Testing
9 4 (5.97%) Data Protection
9 4 (5.97%) Automation Testing
10 3 (4.48%) Online Marketing
11 2 (2.99%) Product Marketing
11 2 (2.99%) Time Management
11 2 (2.99%) B2B
Programming Languages
1 24 (35.82%) C#
2 4 (5.97%) PHP
3 2 (2.99%) C
3 2 (2.99%) Perl
3 2 (2.99%) Java
3 2 (2.99%) C++
3 2 (2.99%) Python
4 1 (1.49%) JavaScript
4 1 (1.49%) SQL
4 1 (1.49%) PowerShell
Qualifications
1 11 (16.42%) Degree
2 8 (11.94%) Security Cleared
3 7 (10.45%) SC Cleared
4 1 (1.49%) MCSE
4 1 (1.49%) Microsoft Certification
Quality Assurance & Compliance
1 5 (7.46%) QA
System Software
1 1 (1.49%) Active Directory
Vendors
1 22 (32.84%) Microsoft
2 7 (10.45%) Google
3 5 (7.46%) Adobe
4 3 (4.48%) Facebook
5 2 (2.99%) IBM
6 1 (1.49%) Twitter
6 1 (1.49%) SAP
6 1 (1.49%) Oracle