The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Social Media
Rank 114 127 101
Rank change year-on-year
+13 -26
Permanent jobs citing Social Media 30 21 33
As % of all permanent IT jobs located in Reading 1.17% 0.84% 1.62%
As % of the Miscellaneous category 3.69% 2.52% 4.82%
Number of salaries quoted 24 15 33
Average salary £37,500 £37,500 £40,000
Average salary % change year-on-year
- -6.25%
90% offered a salary of more than £24,000 £37,500 £35,000
10% offered a salary of more than £46,700 £63,500 £65,000
UK excluding London average salary £36,250 £35,000 £37,500
% change year-on-year
+3.57% -6.66%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
812 832 684
As % of all permanent IT jobs located in Reading 31.79% 33.44% 33.58%
Number of salaries quoted 482 619 590
Average salary £45,000 £42,500 £41,750
Average salary % change year-on-year
+5.88% +1.79%
90% offered a salary of more than £27,500 £28,418 £30,000
10% offered a salary of more than £75,000 £60,000 £65,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 24 December 2014.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 24 December 2014, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 19 (38.00%) Finance
2 16 (32.00%) Advertising
3 15 (30.00%) MS Office
4 14 (28.00%) Microsoft
5 13 (26.00%) Telecoms
6 12 (24.00%) .NET
6 12 (24.00%) MS Excel
7 11 (22.00%) C#
8 10 (20.00%) SharePoint
8 10 (20.00%) Internet
9 9 (18.00%) Service Delivery
9 9 (18.00%) Marketing
9 9 (18.00%) German Language
10 8 (16.00%) ASP.NET
10 8 (16.00%) Business Intelligence
10 8 (16.00%) SEO
10 8 (16.00%) CMS
10 8 (16.00%) Software Engineering
10 8 (16.00%) Degree
10 8 (16.00%) Mobile App
10 8 (16.00%) User Experience
11 7 (14.00%) Web Services
11 7 (14.00%) Back Office
11 7 (14.00%) MVC
11 7 (14.00%) Retail
11 7 (14.00%) Digital Marketing
11 7 (14.00%) jQuery
11 7 (14.00%) SC Cleared
11 7 (14.00%) Security Cleared
11 7 (14.00%) ASP.NET MVC

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 24 December 2014, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 10 (20.00%) SharePoint
2 8 (16.00%) CMS
3 4 (8.00%) Drupal
4 3 (6.00%) IIS
5 1 (2.00%) WordPress
5 1 (2.00%) Movable Type
5 1 (2.00%) ExpressionEngine
Applications
1 15 (30.00%) MS Office
2 12 (24.00%) MS Excel
3 4 (8.00%) MS Visio
3 4 (8.00%) OmniGraffle
4 3 (6.00%) Photoshop
4 3 (6.00%) Adobe Illustrator
5 2 (4.00%) InDesign
6 1 (2.00%) Adobe Creative Suite
Business Applications
1 1 (2.00%) Google Analytics
Cloud Services
1 4 (8.00%) LucidChart
2 1 (2.00%) MailChimp
Communications & Networking
1 10 (20.00%) Internet
Database & Business Intelligence
1 4 (8.00%) Big Data
Development Applications
1 4 (8.00%) Axure RP
2 1 (2.00%) Dreamweaver
General
1 19 (38.00%) Finance
2 16 (32.00%) Advertising
3 13 (26.00%) Telecoms
4 9 (18.00%) Marketing
4 9 (18.00%) German Language
5 7 (14.00%) Back Office
5 7 (14.00%) Retail
6 4 (8.00%) Publishing
7 3 (6.00%) Dutch Language
8 1 (2.00%) Banking
8 1 (2.00%) Multimedia
Job Titles
1 19 (38.00%) Consultant
2 14 (28.00%) Developer
3 12 (24.00%) Recruitment Consultant
4 11 (22.00%) C# Developer
4 11 (22.00%) C# .NET Developer
5 8 (16.00%) C# Programmer
5 8 (16.00%) .NET Developer
5 8 (16.00%) Programmer
6 7 (14.00%) ASP.NET Developer
6 7 (14.00%) Analyst
6 7 (14.00%) C# ASP.NET Developer
7 6 (12.00%) Software Programmer
7 6 (12.00%) Web Developer
7 6 (12.00%) C# Software Engineer
7 6 (12.00%) Software Engineer
7 6 (12.00%) Resourcer
7 6 (12.00%) Recruitment Resourcer
8 5 (10.00%) Graduate
8 5 (10.00%) .NET Programmer
9 4 (8.00%) Web Programmer
Libraries, Frameworks & Software Standards
1 12 (24.00%) .NET
2 8 (16.00%) ASP.NET
3 7 (14.00%) Web Services
3 7 (14.00%) jQuery
3 7 (14.00%) ASP.NET MVC
4 5 (10.00%) HTML
4 5 (10.00%) CSS
5 4 (8.00%) HTML5
5 4 (8.00%) WPF
6 3 (6.00%) WCF
6 3 (6.00%) Ajax
7 1 (2.00%) JSON
7 1 (2.00%) XML
7 1 (2.00%) Flash
7 1 (2.00%) XHTML
7 1 (2.00%) RESTful
Miscellaneous
1 8 (16.00%) Mobile App
1 8 (16.00%) User Experience
2 4 (8.00%) Analytical Skills
2 4 (8.00%) Digital Media
2 4 (8.00%) Human Factors
3 3 (6.00%) Graphic Design
4 2 (4.00%) Animation
5 1 (2.00%) Video Editing
5 1 (2.00%) Open Source
5 1 (2.00%) Motion Graphics
5 1 (2.00%) W3C
Operating Systems
1 3 (6.00%) Windows
Processes & Methodologies
1 9 (18.00%) Service Delivery
2 8 (16.00%) SEO
2 8 (16.00%) Business Intelligence
2 8 (16.00%) Software Engineering
3 7 (14.00%) MVC
3 7 (14.00%) Digital Marketing
3 7 (14.00%) Analytics
4 6 (12.00%) Online Marketing
5 5 (10.00%) Pay per click
6 4 (8.00%) Usability Engineering
6 4 (8.00%) Agile Software Development
6 4 (8.00%) Workflow
6 4 (8.00%) Information Architecture
6 4 (8.00%) Social Media Marketing
6 4 (8.00%) System Testing
6 4 (8.00%) E-Commerce
6 4 (8.00%) UX Design
6 4 (8.00%) Web Application Development
7 3 (6.00%) Product Management
7 3 (6.00%) Direct Marketing
Programming Languages
1 11 (22.00%) C#
2 6 (12.00%) JavaScript
3 3 (6.00%) C++
3 3 (6.00%) SQL
4 2 (4.00%) PHP
5 1 (2.00%) Ruby
5 1 (2.00%) Perl
Qualifications
1 8 (16.00%) Degree
2 7 (14.00%) SC Cleared
2 7 (14.00%) Security Cleared
Quality Assurance & Compliance
1 4 (8.00%) QA
System Software
1 3 (6.00%) Active Directory
Vendors
1 14 (28.00%) Microsoft
2 5 (10.00%) Adobe
3 3 (6.00%) HubSpot
4 1 (2.00%) Salesforce.com
4 1 (2.00%) Google
4 1 (2.00%) Facebook
4 1 (2.00%) Twitter
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