The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Social Media
Rank 127 128 121
Rank change year-on-year
+1 -7
Permanent jobs citing Social Media 2 15 21
As % of all permanent IT jobs located in Reading 0.11% 0.65% 0.87%
As % of the Miscellaneous category 0.29% 1.74% 2.23%
Number of salaries quoted 2 11 10
Median salary £27,500 £44,000 £36,250
Median salary % change year-on-year
-37.50% +21.37%
UK excluding London median salary £35,000 £37,500 £37,500
% change year-on-year
-6.66% -
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
685 864 940
As % of all permanent IT jobs located in Reading 39.30% 37.66% 38.94%
Number of salaries quoted 553 584 632
Median salary £52,500 £50,000 £46,000
Median salary % change year-on-year
+5.00% +8.69%
90% offered a salary of more than £32,500 £27,500 £30,000
10% offered a salary of more than £67,500 £65,000 £80,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 30 May 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Social Media.

1 13 (81.25%) Marketing
1 13 (81.25%) Analytics
2 12 (75.00%) Google Analytics
2 12 (75.00%) Google
3 11 (68.75%) Digital Marketing
4 7 (43.75%) SEO
4 7 (43.75%) Agile Software Development
4 7 (43.75%) Digital Analytics
5 6 (37.50%) Data Analytics
5 6 (37.50%) Business Intelligence
6 4 (25.00%) Pay per click
6 4 (25.00%) Degree
6 4 (25.00%) Marketing Strategy
7 3 (18.75%) Driving Licence
7 3 (18.75%) Email Marketing
7 3 (18.75%) B2B
7 3 (18.75%) Content Management
7 3 (18.75%) CRM
8 2 (12.50%) Web Analytics
8 2 (12.50%) Retail
8 2 (12.50%) CMS
8 2 (12.50%) HTML
8 2 (12.50%) Telemarketing
8 2 (12.50%) Dynamics CRM
8 2 (12.50%) Google Tag Manager
8 2 (12.50%) Brand Awareness
8 2 (12.50%) Marketing Analytics
8 2 (12.50%) HubSpot
8 2 (12.50%) Tableau
8 2 (12.50%) Link Building

Social Media
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) CMS
Applications
1 1 (6.25%) Spreadsheet
Business Applications
1 2 (12.50%) Dynamics CRM
Cloud Services
1 12 (75.00%) Google Analytics
2 2 (12.50%) Google Tag Manager
General
1 13 (81.25%) Marketing
2 2 (12.50%) Brand Awareness
2 2 (12.50%) Retail
3 1 (6.25%) Advertising
3 1 (6.25%) Finance
Job Titles
1 2 (12.50%) Analytics Manager
1 2 (12.50%) Marketing Executive
1 2 (12.50%) Marketing Manager
1 2 (12.50%) SEO Manager
2 1 (6.25%) Content Manager
2 1 (6.25%) Digital Content Manager
2 1 (6.25%) Product Manager
2 1 (6.25%) Product Marketing Manager
2 1 (6.25%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (12.50%) HTML
Miscellaneous
1 3 (18.75%) Driving Licence
2 1 (6.25%) Blog
2 1 (6.25%) Copywriting
2 1 (6.25%) User Experience
Processes & Methodologies
1 13 (81.25%) Analytics
2 11 (68.75%) Digital Marketing
3 7 (43.75%) Agile Software Development
3 7 (43.75%) Digital Analytics
3 7 (43.75%) SEO
4 6 (37.50%) Business Intelligence
4 6 (37.50%) Data Analytics
5 4 (25.00%) Marketing Strategy
5 4 (25.00%) Pay per click
6 3 (18.75%) B2B
6 3 (18.75%) Content Management
6 3 (18.75%) CRM
6 3 (18.75%) Email Marketing
7 2 (12.50%) Link Building
7 2 (12.50%) Marketing Analytics
7 2 (12.50%) Marketing Automation
7 2 (12.50%) Telemarketing
7 2 (12.50%) Web Analytics
8 1 (6.25%) Customer Engagement
8 1 (6.25%) Product Management
Qualifications
1 4 (25.00%) Degree
2 1 (6.25%) Postgraduate
Quality Assurance & Compliance
1 1 (6.25%) Data Quality
Vendors
1 12 (75.00%) Google
2 2 (12.50%) HubSpot
2 2 (12.50%) Tableau
3 1 (6.25%) Optimizely
3 1 (6.25%) Salesforce.com
Reading, Berkshire
Oracle Corporation UK Ltd
Salary: Competitive
Posted: 11 days ago
Reading, Berkshire
Oracle Corporation UK Ltd
Salary: Competitive
Posted: 13 days ago
Reading, Berkshire
Oracle Corporation UK Ltd
Salary: Competitive
Posted: 13 days ago