The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 123 91 134
Rank change year-on-year
-32 +43
Permanent jobs citing Social Media 16 54 14
As % of all permanent IT jobs located in Reading 0.76% 2.25% 0.62%
As % of the Miscellaneous category 1.79% 6.26% 1.52%
Number of salaries quoted 14 45 13
Average salary £38,750 £35,000 £39,000
Average salary % change year-on-year
+10.71% -10.25%
90% offered a salary of more than £24,200 £24,000 £37,500
10% offered a salary of more than £40,000 £40,000 £77,500
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
892 862 924
As % of all permanent IT jobs located in Reading 42.44% 35.86% 40.63%
Number of salaries quoted 737 608 733
Average salary £45,000 £45,000 £43,500
Average salary % change year-on-year
- +3.44%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £67,500 £65,000 £75,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 12 February 2016.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 12 February 2016, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 24 (66.67%) Marketing
2 23 (63.89%) Analytics
3 17 (47.22%) Google
4 16 (44.44%) HTML
4 16 (44.44%) CSS
4 16 (44.44%) Google Analytics
5 15 (41.67%) Digital Marketing
5 15 (41.67%) SEO
6 11 (30.56%) Business Intelligence
6 11 (30.56%) Agile Software Development
7 9 (25.00%) MVC
7 9 (25.00%) jQuery
8 8 (22.22%) CSS3
8 8 (22.22%) Photoshop
8 8 (22.22%) JavaScript
9 7 (19.44%) Data Analytics
9 7 (19.44%) User Experience
10 6 (16.67%) Adobe Creative Suite
10 6 (16.67%) Big Data
10 6 (16.67%) SaaS
10 6 (16.67%) HTML5
10 6 (16.67%) Git (software)
10 6 (16.67%) CRM
10 6 (16.67%) Adobe
10 6 (16.67%) Pay per click
10 6 (16.67%) Degree
11 5 (13.89%) Text Mining
11 5 (13.89%) Lucene
11 5 (13.89%) Scrum
11 5 (13.89%) TDD

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 12 February 2016, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (11.11%) CMS
1 4 (11.11%) Drupal
1 4 (11.11%) WordPress
Applications
1 8 (22.22%) Photoshop
2 6 (16.67%) Adobe Creative Suite
3 4 (11.11%) MS Excel
4 3 (8.33%) Adobe Illustrator
5 2 (5.56%) InDesign
Business Applications
1 4 (11.11%) Magento
2 2 (5.56%) Eloqua
3 1 (2.78%) WebTrends
Cloud Services
1 16 (44.44%) Google Analytics
2 6 (16.67%) SaaS
3 5 (13.89%) Microsoft Azure
4 4 (11.11%) GitHub
5 2 (5.56%) Google Tag Manager
6 1 (2.78%) AdWords
Database & Business Intelligence
1 6 (16.67%) Big Data
2 5 (13.89%) Data Mining
2 5 (13.89%) MongoDB
2 5 (13.89%) NoSQL
2 5 (13.89%) Relational Database
2 5 (13.89%) SQL Server
2 5 (13.89%) Text Mining
3 4 (11.11%) MySQL
Development Applications
1 6 (16.67%) Git (software)
2 2 (5.56%) Axure RP
2 2 (5.56%) Bower
2 2 (5.56%) Dreamweaver
2 2 (5.56%) Grunt
2 2 (5.56%) Subversion
General
1 24 (66.67%) Marketing
2 4 (11.11%) Advertising
3 2 (5.56%) Finance
3 2 (5.56%) Retail
4 1 (2.78%) Brand Awareness
4 1 (2.78%) Games
Job Titles
1 11 (30.56%) Developer
2 5 (13.89%) .NET Developer
2 5 (13.89%) .NET Software Developer
2 5 (13.89%) Front End Developer (Client-Side Developer)
2 5 (13.89%) Front End Web Developer (Client-Side Developer)
2 5 (13.89%) Software Developer
2 5 (13.89%) Web Developer
3 4 (11.11%) Junior
3 4 (11.11%) Junior Developer
3 4 (11.11%) Junior Front End Developer (Client-Side Developer)
3 4 (11.11%) Junior Web Developer
4 3 (8.33%) Consultant
5 2 (5.56%) Designer
5 2 (5.56%) Digital Designer
5 2 (5.56%) HTML Developer
5 2 (5.56%) JavaScript Developer
5 2 (5.56%) Marketing Manager
5 2 (5.56%) SEO Consultant
5 2 (5.56%) SEO Manager
5 2 (5.56%) UX Developer
Libraries, Frameworks & Software Standards
1 16 (44.44%) CSS
1 16 (44.44%) HTML
2 9 (25.00%) jQuery
3 8 (22.22%) CSS3
4 6 (16.67%) HTML5
5 5 (13.89%) .NET
5 5 (13.89%) .NET Framework
5 5 (13.89%) ASP.NET Web API
5 5 (13.89%) Lucene
5 5 (13.89%) Natural Language Processing
5 5 (13.89%) Sass
6 4 (11.11%) KnockoutJS
6 4 (11.11%) LESS
6 4 (11.11%) Twitter Bootstrap
7 2 (5.56%) Ajax
Miscellaneous
1 7 (19.44%) User Experience
2 5 (13.89%) Driving Licence
3 2 (5.56%) Analytical Skills
3 2 (5.56%) Blog
3 2 (5.56%) Web 2.0
Processes & Methodologies
1 23 (63.89%) Analytics
2 15 (41.67%) Digital Marketing
2 15 (41.67%) SEO
3 11 (30.56%) Agile Software Development
3 11 (30.56%) Business Intelligence
4 9 (25.00%) MVC
5 7 (19.44%) Data Analytics
6 6 (16.67%) CRM
6 6 (16.67%) Pay per click
7 5 (13.89%) Mobile Development
7 5 (13.89%) OO
7 5 (13.89%) OOP
7 5 (13.89%) Scrum
7 5 (13.89%) TDD
8 4 (11.11%) B2B
8 4 (11.11%) Front End Development
8 4 (11.11%) Responsive Web Design
8 4 (11.11%) Software Engineering
8 4 (11.11%) Web Design
9 3 (8.33%) Link Building
Programming Languages
1 8 (22.22%) JavaScript
2 5 (13.89%) C#
2 5 (13.89%) Java
2 5 (13.89%) SQL
3 4 (11.11%) PHP
Qualifications
1 6 (16.67%) Degree
2 1 (2.78%) Postgraduate
Quality Assurance & Compliance
1 2 (5.56%) WAI
2 1 (2.78%) Data Quality
Vendors
1 17 (47.22%) Google
2 6 (16.67%) Adobe
3 5 (13.89%) Microsoft
3 5 (13.89%) Xamarin
4 3 (8.33%) Salesforce.com
5 2 (5.56%) Facebook
5 2 (5.56%) Tableau
6 1 (2.78%) Marketo
6 1 (2.78%) Trillium
6 1 (2.78%) Twitter
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