The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 129 125 89
Rank change year-on-year
-4 -36
Permanent jobs citing Social Media 19 24 42
As % of all permanent IT jobs located in Reading 0.72% 0.93% 2.06%
As % of the Miscellaneous category 2.33% 2.84% 6.07%
Number of salaries quoted 13 13 42
Average salary £41,500 £37,500 £35,000
Average salary % change year-on-year
+10.66% +7.14%
90% offered a salary of more than £24,000 £37,500 £27,500
10% offered a salary of more than £48,500 £52,500 £64,000
UK excluding London average salary £37,500 £34,000 £35,000
% change year-on-year
+10.29% -2.85%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
816 844 692
As % of all permanent IT jobs located in Reading 31.12% 32.80% 33.87%
Number of salaries quoted 479 627 599
Average salary £46,500 £44,000 £42,500
Average salary % change year-on-year
+5.68% +3.52%
90% offered a salary of more than £27,500 £30,000 £30,000
10% offered a salary of more than £75,000 £60,000 £65,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 27 November 2014.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 27 November 2014, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 16 (37.21%) Advertising
2 15 (34.88%) MS Office
3 14 (32.56%) Finance
4 13 (30.23%) Telecoms
5 11 (25.58%) CMS
6 9 (20.93%) MS Excel
6 9 (20.93%) Internet
6 9 (20.93%) User Experience
7 8 (18.60%) Marketing
7 8 (18.60%) QA
8 7 (16.28%) Digital Marketing
8 7 (16.28%) German Language
8 7 (16.28%) Usability Engineering
8 7 (16.28%) Human Factors
8 7 (16.28%) UX Design
8 7 (16.28%) Information Architecture
8 7 (16.28%) OmniGraffle
8 7 (16.28%) Axure RP
8 7 (16.28%) LucidChart
8 7 (16.28%) Digital Media
8 7 (16.28%) Big Data
8 7 (16.28%) MS Visio
8 7 (16.28%) Microsoft
8 7 (16.28%) SEO
8 7 (16.28%) Workflow
8 7 (16.28%) Publishing
8 7 (16.28%) Agile Software Development
9 6 (13.95%) Service Delivery
9 6 (13.95%) SharePoint
9 6 (13.95%) JavaScript

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 27 November 2014, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 11 (25.58%) CMS
2 6 (13.95%) SharePoint
3 4 (9.30%) Drupal
4 3 (6.98%) IIS
5 1 (2.33%) WordPress
5 1 (2.33%) Movable Type
5 1 (2.33%) ExpressionEngine
Applications
1 15 (34.88%) MS Office
2 9 (20.93%) MS Excel
3 7 (16.28%) MS Visio
3 7 (16.28%) OmniGraffle
4 3 (6.98%) Photoshop
4 3 (6.98%) Adobe Illustrator
5 2 (4.65%) InDesign
6 1 (2.33%) MS PowerPoint
6 1 (2.33%) Adobe Creative Suite
Business Applications
1 1 (2.33%) Google Analytics
Cloud Services
1 7 (16.28%) LucidChart
Communications & Networking
1 9 (20.93%) Internet
2 1 (2.33%) SMS
Database & Business Intelligence
1 7 (16.28%) Big Data
Development Applications
1 7 (16.28%) Axure RP
2 1 (2.33%) Dreamweaver
General
1 16 (37.21%) Advertising
2 14 (32.56%) Finance
3 13 (30.23%) Telecoms
4 8 (18.60%) Marketing
5 7 (16.28%) Publishing
5 7 (16.28%) German Language
6 3 (6.98%) Retail
6 3 (6.98%) Back Office
7 2 (4.65%) Dutch Language
8 1 (2.33%) Multimedia
Job Titles
1 16 (37.21%) Consultant
2 12 (27.91%) Recruitment Consultant
3 10 (23.26%) Analyst
4 8 (18.60%) Resourcer
5 7 (16.28%) Recruitment Resourcer
5 7 (16.28%) Agile Business Analyst
5 7 (16.28%) Business Analyst
6 6 (13.95%) Developer
7 4 (9.30%) C# Developer
7 4 (9.30%) C# .NET Developer
8 3 (6.98%) Digital Marketing Executive
8 3 (6.98%) ASP.NET Developer
8 3 (6.98%) Marketing Manager
8 3 (6.98%) Software Support Analyst
8 3 (6.98%) Marketing Executive
8 3 (6.98%) .NET Developer
8 3 (6.98%) Support Analyst
8 3 (6.98%) C# ASP.NET Developer
9 2 (4.65%) Digital Marketing Manager
10 1 (2.33%) UI Designer
Libraries, Frameworks & Software Standards
1 5 (11.63%) .NET
1 5 (11.63%) jQuery
2 4 (9.30%) ASP.NET
3 3 (6.98%) CSS
3 3 (6.98%) Web Services
3 3 (6.98%) Ajax
3 3 (6.98%) WCF
3 3 (6.98%) ASP.NET MVC
3 3 (6.98%) HTML5
3 3 (6.98%) HTML
4 1 (2.33%) RESTful
4 1 (2.33%) WPF
4 1 (2.33%) JSON
4 1 (2.33%) XML
4 1 (2.33%) Flash
4 1 (2.33%) XHTML
Miscellaneous
1 9 (20.93%) User Experience
2 7 (16.28%) Human Factors
2 7 (16.28%) Digital Media
3 4 (9.30%) Analytical Skills
4 2 (4.65%) Animation
5 1 (2.33%) Video Editing
5 1 (2.33%) W3C
5 1 (2.33%) Management Information System
5 1 (2.33%) Graphic Design
5 1 (2.33%) Mobile App
5 1 (2.33%) Open Source
5 1 (2.33%) Motion Graphics
Operating Systems
1 3 (6.98%) Windows
Processes & Methodologies
1 7 (16.28%) SEO
1 7 (16.28%) Workflow
1 7 (16.28%) Agile Software Development
1 7 (16.28%) Usability Engineering
1 7 (16.28%) Digital Marketing
1 7 (16.28%) UX Design
1 7 (16.28%) Information Architecture
2 6 (13.95%) Analytics
2 6 (13.95%) Pay per click
2 6 (13.95%) Service Delivery
3 5 (11.63%) Online Marketing
4 4 (9.30%) Social Media Marketing
5 3 (6.98%) Product Management
5 3 (6.98%) MVC
5 3 (6.98%) Direct Marketing
5 3 (6.98%) Data Management
6 2 (4.65%) CRM
6 2 (4.65%) E-Commerce
6 2 (4.65%) Responsive Web Design
6 2 (4.65%) Marketing Analytics
Programming Languages
1 6 (13.95%) JavaScript
2 4 (9.30%) C#
3 3 (6.98%) C++
3 3 (6.98%) SQL
4 1 (2.33%) Ruby
4 1 (2.33%) Perl
4 1 (2.33%) PHP
Qualifications
1 4 (9.30%) Degree
1 4 (9.30%) SC Cleared
1 4 (9.30%) Security Cleared
Quality Assurance & Compliance
1 8 (18.60%) QA
2 1 (2.33%) SLA
System Software
1 3 (6.98%) Active Directory
Vendors
1 7 (16.28%) Microsoft
2 3 (6.98%) Adobe
2 3 (6.98%) HubSpot
3 1 (2.33%) Salesforce.com
3 1 (2.33%) Google
3 1 (2.33%) Facebook
3 1 (2.33%) Twitter
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