The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 118 117 118
Rank change year-on-year
-1 +1
Permanent jobs citing Social Media 18 26 21
As % of all permanent IT jobs located in Reading 0.81% 1.10% 0.92%
As % of the Miscellaneous category 2.17% 2.98% 2.57%
Number of salaries quoted 10 17 18
Average salary £45,000 £65,000 £41,250
Average salary % change year-on-year
-30.76% +57.57%
90% offered a salary of more than £38,500 £25,000 £35,000
10% offered a salary of more than £48,900 £65,000 £56,500
UK excluding London average salary £37,500 £37,500 £32,500
% change year-on-year
- +15.38%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
829 872 816
As % of all permanent IT jobs located in Reading 37.41% 36.75% 35.74%
Number of salaries quoted 571 545 667
Average salary £47,500 £49,000 £45,000
Average salary % change year-on-year
-3.06% +8.88%
90% offered a salary of more than £28,500 £29,500 £32,000
10% offered a salary of more than £67,500 £65,000 £74,500
UK excluding London average salary £40,000 £40,000 £40,000

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 31 July 2015.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 31 July 2015, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 18 (47.37%) Marketing
2 13 (34.21%) Digital Marketing
2 13 (34.21%) C#
3 11 (28.95%) Microsoft
4 9 (23.68%) .NET
4 9 (23.68%) Finance
5 8 (21.05%) MS Excel
6 7 (18.42%) Business Intelligence
6 7 (18.42%) Project Management
6 7 (18.42%) Web Analytics
6 7 (18.42%) Analytics
6 7 (18.42%) Mobile App
7 6 (15.79%) Facebook
7 6 (15.79%) Telecoms
7 6 (15.79%) PHP
8 5 (13.16%) C++
8 5 (13.16%) QA
9 4 (10.53%) Google
9 4 (10.53%) Smartphone
9 4 (10.53%) Banking
9 4 (10.53%) Automated Testing
9 4 (10.53%) Software Testing
9 4 (10.53%) FMCG
9 4 (10.53%) Open Source
9 4 (10.53%) IBM
9 4 (10.53%) Electronics
9 4 (10.53%) Java
9 4 (10.53%) C
9 4 (10.53%) Perl
9 4 (10.53%) Web Services

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 31 July 2015, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.53%) Node.js
2 2 (5.26%) IIS
2 2 (5.26%) SharePoint
3 1 (2.63%) CMS
3 1 (2.63%) WordPress
Applications
1 8 (21.05%) MS Excel
2 3 (7.89%) MS PowerPoint
Cloud Services
1 3 (7.89%) SaaS
2 1 (2.63%) Yammer
2 1 (2.63%) Google Analytics
Communications & Networking
1 3 (7.89%) Internet
2 1 (2.63%) LDAP
Development Applications
1 1 (2.63%) Subversion
1 1 (2.63%) JIRA
1 1 (2.63%) Selenium
1 1 (2.63%) WebDriver
1 1 (2.63%) Hudson
1 1 (2.63%) SoapUI
1 1 (2.63%) SpecFlow
General
1 18 (47.37%) Marketing
2 9 (23.68%) Finance
3 6 (15.79%) Telecoms
4 4 (10.53%) Electronics
4 4 (10.53%) Banking
5 2 (5.26%) Multimedia
5 2 (5.26%) Law
5 2 (5.26%) Advertising
Job Titles
1 6 (15.79%) Developer
2 5 (13.16%) Analyst
2 5 (13.16%) Account Manager
2 5 (13.16%) Programmer
2 5 (13.16%) Senior Manager
2 5 (13.16%) Senior Account Manager
3 4 (10.53%) Marketing Manager
3 4 (10.53%) .NET Developer
3 4 (10.53%) C# Developer
3 4 (10.53%) Tester
3 4 (10.53%) Automation Tester
3 4 (10.53%) C# .NET Developer
4 3 (7.89%) C# Programmer
4 3 (7.89%) Software Engineer
4 3 (7.89%) C# Software Engineer
4 3 (7.89%) ASP.NET Developer
4 3 (7.89%) .NET Software Engineer
4 3 (7.89%) .NET Programmer
4 3 (7.89%) Software Programmer
4 3 (7.89%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 9 (23.68%) .NET
2 4 (10.53%) Web Services
3 3 (7.89%) ASP.NET
3 3 (7.89%) CSS
3 3 (7.89%) jQuery
4 2 (5.26%) ASP.NET MVC
4 2 (5.26%) HTML
5 1 (2.63%) COM
5 1 (2.63%) SAML
5 1 (2.63%) Ajax
5 1 (2.63%) WCF
5 1 (2.63%) WPF
5 1 (2.63%) RESTful
Miscellaneous
1 7 (18.42%) Mobile App
2 4 (10.53%) Smartphone
2 4 (10.53%) FMCG
2 4 (10.53%) Digital Media
3 3 (7.89%) Blog
4 2 (5.26%) Enterprise Software
4 2 (5.26%) User Experience
4 2 (5.26%) Graphic Design
Operating Systems
1 2 (5.26%) Windows
Processes & Methodologies
1 13 (34.21%) Digital Marketing
2 7 (18.42%) Web Analytics
2 7 (18.42%) Business Intelligence
2 7 (18.42%) Project Management
2 7 (18.42%) Analytics
3 4 (10.53%) Automation Testing
3 4 (10.53%) Social Media Monitoring
3 4 (10.53%) Automated Testing
3 4 (10.53%) Software Testing
3 4 (10.53%) Open Source
3 4 (10.53%) Continuous Improvement
4 3 (7.89%) Software Engineering
4 3 (7.89%) MVC
4 3 (7.89%) SEO
4 3 (7.89%) E-Commerce
5 2 (5.26%) B2B
5 2 (5.26%) Web Design
5 2 (5.26%) Web Application Development
5 2 (5.26%) Email Marketing
5 2 (5.26%) Product Marketing
Programming Languages
1 13 (34.21%) C#
2 6 (15.79%) PHP
3 5 (13.16%) C++
4 4 (10.53%) Java
4 4 (10.53%) C
4 4 (10.53%) Perl
4 4 (10.53%) Python
5 2 (5.26%) SQL
6 1 (2.63%) JavaScript
6 1 (2.63%) PowerShell
Qualifications
1 3 (7.89%) Degree
2 1 (2.63%) Security Cleared
2 1 (2.63%) MCSE
2 1 (2.63%) Microsoft Certification
2 1 (2.63%) MBA
2 1 (2.63%) CIPD
Quality Assurance & Compliance
1 5 (13.16%) QA
System Software
1 2 (5.26%) Active Directory
Vendors
1 11 (28.95%) Microsoft
2 6 (15.79%) Facebook
3 4 (10.53%) IBM
3 4 (10.53%) Google
4 2 (5.26%) Twitter
4 2 (5.26%) Adobe
5 1 (2.63%) Omniture
5 1 (2.63%) Oracle
5 1 (2.63%) SAP