The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Social Media
Rank 133 125 134
Rank change year-on-year
-8 +9
Permanent jobs citing Social Media 4 22 12
As % of all permanent IT jobs located in Reading 0.21% 0.89% 0.50%
As % of the Miscellaneous category 0.52% 2.41% 1.24%
Number of salaries quoted 4 21 7
Average salary £33,750 £40,000 £40,000
Average salary % change year-on-year
-15.62% -
90% offered a salary of more than £27,500 £25,000 £32,500
10% offered a salary of more than £66,250 £52,500 £42,500
UK excluding London average salary £37,500 £37,500 £37,500
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Reading region.

Miscellaneous Category
Reading
Permanent IT job ads with a match in the
Miscellaneous category
776 914 965
As % of all permanent IT jobs located in Reading 40.82% 36.94% 39.99%
Number of salaries quoted 663 603 681
Average salary £48,500 £50,000 £47,500
Average salary % change year-on-year
-3.00% +5.26%
90% offered a salary of more than £30,000 £28,200 £30,000
10% offered a salary of more than £67,500 £65,000 £81,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Reading region.

Social Media Salary Trend in Reading

Social Media
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Social Media across the Reading region over the 3 months to 28 April 2016.

Social Media Salary Histogram in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 28 April 2016, IT jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 18 (78.26%) Marketing
2 15 (65.22%) Analytics
3 14 (60.87%) Google Analytics
3 14 (60.87%) Google
4 13 (56.52%) Digital Marketing
5 11 (47.83%) SEO
6 7 (30.43%) Agile Software Development
6 7 (30.43%) HTML
6 7 (30.43%) Digital Analytics
7 6 (26.09%) Data Analytics
7 6 (26.09%) Business Intelligence
8 5 (21.74%) Adobe
8 5 (21.74%) Photoshop
8 5 (21.74%) CSS
8 5 (21.74%) CMS
8 5 (21.74%) CSS3
8 5 (21.74%) Adobe Creative Suite
8 5 (21.74%) Driving Licence
9 4 (17.39%) User Experience
9 4 (17.39%) Marketing Strategy
9 4 (17.39%) Degree
9 4 (17.39%) Pay per click
10 3 (13.04%) Content Management
10 3 (13.04%) Software Engineering
10 3 (13.04%) Web Design
10 3 (13.04%) CRM
10 3 (13.04%) JavaScript
10 3 (13.04%) PHP
10 3 (13.04%) MySQL
10 3 (13.04%) B2B

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 28 April 2016, IT jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (21.74%) CMS
2 3 (13.04%) Drupal
2 3 (13.04%) WordPress
Applications
1 5 (21.74%) Adobe Creative Suite
1 5 (21.74%) Photoshop
2 2 (8.70%) Adobe Illustrator
2 2 (8.70%) InDesign
3 1 (4.35%) Spreadsheet
Business Applications
1 3 (13.04%) Magento
2 2 (8.70%) Dynamics CRM
Cloud Services
1 14 (60.87%) Google Analytics
2 2 (8.70%) Google Tag Manager
Database & Business Intelligence
1 3 (13.04%) MySQL
Development Applications
1 3 (13.04%) Git (software)
2 2 (8.70%) Dreamweaver
General
1 18 (78.26%) Marketing
2 2 (8.70%) Brand Awareness
2 2 (8.70%) Retail
3 1 (4.35%) Advertising
3 1 (4.35%) Finance
Job Titles
1 3 (13.04%) Developer
1 3 (13.04%) Front End Developer (Client-Side Developer)
1 3 (13.04%) Front End Web Developer (Client-Side Developer)
1 3 (13.04%) Junior
1 3 (13.04%) Junior Developer
1 3 (13.04%) Junior Front End Developer (Client-Side Developer)
1 3 (13.04%) Junior Web Developer
1 3 (13.04%) Web Developer
2 2 (8.70%) Analytics Manager
2 2 (8.70%) Designer
2 2 (8.70%) Digital Designer
2 2 (8.70%) Marketing Executive
2 2 (8.70%) Marketing Manager
2 2 (8.70%) SEO Manager
3 1 (4.35%) Content Manager
3 1 (4.35%) Digital Content Manager
3 1 (4.35%) Product Manager
3 1 (4.35%) Product Marketing Manager
3 1 (4.35%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 7 (30.43%) HTML
2 5 (21.74%) CSS
2 5 (21.74%) CSS3
3 3 (13.04%) HTML5
3 3 (13.04%) jQuery
3 3 (13.04%) KnockoutJS
3 3 (13.04%) LESS
3 3 (13.04%) Twitter Bootstrap
Miscellaneous
1 5 (21.74%) Driving Licence
2 4 (17.39%) User Experience
3 1 (4.35%) Blog
3 1 (4.35%) Copywriting
Processes & Methodologies
1 15 (65.22%) Analytics
2 13 (56.52%) Digital Marketing
3 11 (47.83%) SEO
4 7 (30.43%) Agile Software Development
4 7 (30.43%) Digital Analytics
5 6 (26.09%) Business Intelligence
5 6 (26.09%) Data Analytics
6 4 (17.39%) Marketing Strategy
6 4 (17.39%) Pay per click
7 3 (13.04%) B2B
7 3 (13.04%) Content Management
7 3 (13.04%) CRM
7 3 (13.04%) Email Marketing
7 3 (13.04%) Front End Development
7 3 (13.04%) MVC
7 3 (13.04%) Responsive Web Design
7 3 (13.04%) Software Engineering
7 3 (13.04%) Web Design
7 3 (13.04%) Web Development
8 2 (8.70%) Marketing Analytics
Programming Languages
1 3 (13.04%) JavaScript
1 3 (13.04%) PHP
Qualifications
1 4 (17.39%) Degree
2 1 (4.35%) Postgraduate
Quality Assurance & Compliance
1 1 (4.35%) Data Quality
Vendors
1 14 (60.87%) Google
2 5 (21.74%) Adobe
3 2 (8.70%) HubSpot
3 2 (8.70%) Tableau
4 1 (4.35%) Optimizely
4 1 (4.35%) Salesforce.com
Reading
CGI IT UK
Salary: benefits
Posted: Yesterday