The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 668 573 523
Rank change year-on-year
-95 -50
Permanent jobs citing Web Analytics 268 410 495
As % of all permanent IT jobs located in the UK 0.27% 0.39% 0.47%
As % of the Processes & Methodologies category 0.31% 0.46% 0.55%
Number of salaries quoted 199 321 367
Average salary £50,000 £45,000 £41,000
Average salary % change year-on-year
+11.11% +9.75%
90% offered a salary of more than £32,500 £28,000 £28,000
10% offered a salary of more than £69,000 £67,500 £70,000
UK excluding London average salary £42,500 £40,000 £37,500
% change year-on-year
+6.25% +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87040 89452 89596
As % of all permanent IT jobs located in the UK 86.82% 85.23% 84.88%
Number of salaries quoted 72221 73471 71288
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £73,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 13 February 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -100 247 £47,500 +6.30% 48
London -42 182 £50,000 +5.26% 33
South East -25 32 £45,000 -10.00% 7
City of London +21 23 £50,000 -13.04% 7
Yorkshire +9 16 £30,000 -10.44% 3
West Yorkshire +12 15 £30,000 -7.69% 3
Edinburgh +18 14 £58,750 +2.17% 1
Leeds +16 14 £30,000 +6.19% 3
Surrey +12 14 £40,000 -32.20% 1
Scotland +6 14 £58,750 +2.17% 1
Berkshire -10 14 £52,500 +5.00% 1
North West +35 12 £43,750 +45.83% 3
Weybridge - 7 £40,000 -
Cheshire +33 6 £40,000 -60.00% 1
Manchester +19 5 £70,000 +133.33% 2
Slough +1 4 £55,000 +57.14% 1
Maidenhead -4 4 £35,000 -50.00%
Harrow - 4 £65,000 - 1
Warrington - 4 £40,000 -
Hampshire - 4 £62,500 - 2
Reading -9 3 £60,000 +20.00%
East of England -14 3 £37,500 +7.14%
Norfolk - 2 £37,500 -
Runcorn - 2 £41,250 -
Portsmouth - 2 £65,000 - 1
Norwich - 2 £37,500 -
Twickenham - 2 £65,000 -
Watford +5 1 £56,000 +124.00%
South Yorkshire +4 1 £50,000 +42.85%
Sheffield +3 1 £50,000 +42.85%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 13 February 2016, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 604 (100.00%) Analytics
2 291 (48.18%) Marketing
3 252 (41.72%) Google
4 239 (39.57%) Google Analytics
5 190 (31.46%) E-Commerce
6 173 (28.64%) HTML
7 159 (26.32%) Analytical Skills
8 158 (26.16%) SEO
9 155 (25.66%) JavaScript
10 150 (24.83%) SQL
11 148 (24.50%) Agile Software Development
12 136 (22.52%) CSS
13 128 (21.19%) Degree
14 125 (20.70%) Digital Marketing
14 125 (20.70%) Adobe
15 117 (19.37%) User Experience
16 112 (18.54%) Finance
17 111 (18.38%) Omniture
18 104 (17.22%) Business Intelligence
19 86 (14.24%) Retail
20 72 (11.92%) HTML5
21 71 (11.75%) Social Media
21 71 (11.75%) Project Management
22 69 (11.42%) Adobe Analytics
23 67 (11.09%) Visualisation
24 66 (10.93%) Web Development
25 65 (10.76%) Tableau
26 60 (9.93%) CMS
27 59 (9.77%) Data Warehouse
28 54 (8.94%) Big Data

Web Analytics
Top Related IT Skills by Category

For the 6 months to 13 February 2016, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 60 (9.93%) CMS
2 47 (7.78%) SAS
3 17 (2.81%) Adobe Experience Manager
3 17 (2.81%) Apache Spark
4 10 (1.66%) WordPress
5 5 (0.83%) Drupal
6 4 (0.66%) Apache
6 4 (0.66%) Node.js
7 3 (0.50%) SharePoint
7 3 (0.50%) WebSphere
8 2 (0.33%) nginx
9 1 (0.17%) Tomcat
Applications
1 49 (8.11%) MS Excel
2 36 (5.96%) Photoshop
3 32 (5.30%) MS Office
4 21 (3.48%) Adobe Illustrator
5 15 (2.48%) MS PowerPoint
6 7 (1.16%) Spreadsheet
7 5 (0.83%) Fireworks
8 2 (0.33%) Adobe Creative Suite
8 2 (0.33%) SPSS
9 1 (0.17%) InDesign
9 1 (0.17%) Weka
Business Applications
1 44 (7.28%) WebTrends
2 12 (1.99%) Data Workbench
3 9 (1.49%) Magento
4 7 (1.16%) Oracle Retail
5 6 (0.99%) Unica
6 5 (0.83%) Dynamics CRM
6 5 (0.83%) Eloqua
7 4 (0.66%) FastStats
8 2 (0.33%) Adobe Campaign
8 2 (0.33%) GoldMine
8 2 (0.33%) Radian6
9 1 (0.17%) SAP Oil and Gas
9 1 (0.17%) SDL Web 8
Cloud Services
1 239 (39.57%) Google Analytics
2 69 (11.42%) Adobe Analytics
3 33 (5.46%) SaaS
4 30 (4.97%) Google Tag Manager
5 23 (3.81%) Google Cloud Platform
6 19 (3.15%) Amazon AWS
7 16 (2.65%) AdWords
8 14 (2.32%) Amazon Kinesis
9 5 (0.83%) Microsoft Azure
9 5 (0.83%) SmartFocus
10 3 (0.50%) Cloud Computing
10 3 (0.50%) GitHub
10 3 (0.50%) Silverpop
Communications & Networking
1 37 (6.13%) Internet
2 11 (1.82%) BGP
2 11 (1.82%) Firewall
2 11 (1.82%) Intranet
2 11 (1.82%) Network Security
2 11 (1.82%) TCP/IP
2 11 (1.82%) VoIP
2 11 (1.82%) Wireless
3 10 (1.66%) Cisco ASA
4 9 (1.49%) Cisco Nexus
4 9 (1.49%) MPLS
5 8 (1.32%) Wi-Fi
6 7 (1.16%) Ethernet
6 7 (1.16%) OSPF
7 4 (0.66%) DMZ
8 3 (0.50%) HTTP
9 2 (0.33%) FTP
Database & Business Intelligence
1 59 (9.77%) Data Warehouse
2 54 (8.94%) Big Data
3 48 (7.95%) SQL Server
4 41 (6.79%) Hadoop
5 39 (6.46%) Data Mining
6 30 (4.97%) QlikView
7 27 (4.47%) BusinessObjects
7 27 (4.47%) SQL Server Reporting Services
8 23 (3.81%) BigQuery
9 21 (3.48%) Power BI
10 20 (3.31%) Qlik Sense
11 19 (3.15%) NoSQL
11 19 (3.15%) Spotfire
12 18 (2.98%) SQL Server Integration Services
13 17 (2.81%) Amazon Redshift
13 17 (2.81%) Lumira
13 17 (2.81%) Pentaho
14 16 (2.65%) Enterprise Data Warehouse
14 16 (2.65%) MySQL
15 14 (2.32%) PowerPivot
Development Applications
1 17 (2.81%) Talend Open Studio
2 12 (1.99%) JIRA
3 10 (1.66%) Axure RP
4 5 (0.83%) Firebug
4 5 (0.83%) Grunt
4 5 (0.83%) Jasmine
5 4 (0.66%) Fiddler
5 4 (0.66%) Team Foundation Server
5 4 (0.66%) Visual Studio
6 3 (0.50%) Git (software)
6 3 (0.50%) NUnit
6 3 (0.50%) PHPUnit
6 3 (0.50%) QUnit
7 2 (0.33%) Atlassian Bamboo
7 2 (0.33%) Jenkins
7 2 (0.33%) JMeter
7 2 (0.33%) Karma Test Runner
7 2 (0.33%) LoadRunner
7 2 (0.33%) Selenium
7 2 (0.33%) WebDriver
General
1 291 (48.18%) Marketing
2 112 (18.54%) Finance
3 86 (14.24%) Retail
4 52 (8.61%) Banking
5 36 (5.96%) Advertising
6 30 (4.97%) Games
7 20 (3.31%) Publishing
8 11 (1.82%) Financial Institution
9 9 (1.49%) Billing
9 9 (1.49%) Manufacturing
9 9 (1.49%) Telecoms
10 7 (1.16%) French Language
11 6 (0.99%) Law
12 5 (0.83%) Automotive
13 4 (0.66%) Electronics
14 3 (0.50%) Korean Language
14 3 (0.50%) Swedish Language
15 2 (0.33%) German Language
15 2 (0.33%) Music Industry
15 2 (0.33%) Retail Banking
Job Titles
1 137 (22.68%) Analyst
2 62 (10.26%) Web Analyst
3 58 (9.60%) Developer
4 33 (5.46%) Consultant
4 33 (5.46%) Project Manager
4 33 (5.46%) Web Manager
5 29 (4.80%) Digital Analyst
6 27 (4.47%) IT Manager
6 27 (4.47%) Senior Developer
7 25 (4.14%) Data Analyst
8 22 (3.64%) E-Commerce Manager
8 22 (3.64%) Financial Services Project Manager
9 21 (3.48%) Front End Developer (Client-Side Developer)
9 21 (3.48%) IT Project Manager
9 21 (3.48%) IT Services Manager
9 21 (3.48%) Marketing Analyst
10 19 (3.15%) Designer
10 19 (3.15%) SEO Manager
10 19 (3.15%) Web Analytics Manager
11 18 (2.98%) Web Developer
Libraries, Frameworks & Software Standards
1 173 (28.64%) HTML
2 136 (22.52%) CSS
3 72 (11.92%) HTML5
4 50 (8.28%) jQuery
5 37 (6.13%) CSS3
6 32 (5.30%) Web Services
7 29 (4.80%) .NET
8 22 (3.64%) LESS
9 18 (2.98%) D3.js
9 18 (2.98%) MDX
10 15 (2.48%) Ajax
11 13 (2.15%) XHTML
12 11 (1.82%) JSON
12 11 (1.82%) XML
13 10 (1.66%) AngularJS
13 10 (1.66%) ASP.NET
14 8 (1.32%) DOM
14 8 (1.32%) Sass
15 7 (1.16%) Regular Expression
16 6 (0.99%) Backbone.js
Miscellaneous
1 159 (26.32%) Analytical Skills
2 117 (19.37%) User Experience
3 71 (11.75%) Social Media
4 67 (11.09%) Visualisation
5 43 (7.12%) Mathematics
6 40 (6.62%) Computer Science
7 32 (5.30%) W3C
8 23 (3.81%) Statistics
9 19 (3.15%) Mobile App
10 18 (2.98%) Copywriting
10 18 (2.98%) Data Extraction
11 16 (2.65%) Digital Media
12 12 (1.99%) Data Integration
12 12 (1.99%) Graphic Design
13 11 (1.82%) Internet of Things
13 11 (1.82%) Telematics
14 10 (1.66%) Management Information System
14 10 (1.66%) Online Games
14 10 (1.66%) Physics
15 9 (1.49%) Enterprise Software
Operating Systems
1 12 (1.99%) Android
1 12 (1.99%) Apple iOS
1 12 (1.99%) Windows
2 5 (0.83%) Windows Phone
3 3 (0.50%) webOS
3 3 (0.50%) Windows Phone 7
4 2 (0.33%) Windows Vista
5 1 (0.17%) Linux
5 1 (0.17%) Unix
Processes & Methodologies
1 604 (100.00%) Analytics
2 190 (31.46%) E-Commerce
3 158 (26.16%) SEO
4 148 (24.50%) Agile Software Development
5 125 (20.70%) Digital Marketing
6 104 (17.22%) Business Intelligence
7 71 (11.75%) Project Management
8 66 (10.93%) Web Development
9 53 (8.77%) CRM
10 51 (8.44%) Content Management
11 47 (7.78%) Front End Development
12 46 (7.62%) Data Visualisation
12 46 (7.62%) Multivariate Testing
13 42 (6.95%) Data Analysis
14 39 (6.46%) Customer Insight
15 35 (5.79%) Pay per click
16 34 (5.63%) Tag Management
17 33 (5.46%) Data Analytics
18 28 (4.64%) ETL
19 26 (4.30%) Online Marketing
Programming Languages
1 155 (25.66%) JavaScript
2 150 (24.83%) SQL
3 46 (7.62%) R
4 29 (4.80%) Python
5 24 (3.97%) Java
6 19 (3.15%) C#
6 19 (3.15%) PHP
7 18 (2.98%) VBA
8 14 (2.32%) T-SQL
9 12 (1.99%) C
10 3 (0.50%) Bash Shell
10 3 (0.50%) C++
10 3 (0.50%) ECMAScript
10 3 (0.50%) MATLAB
11 2 (0.33%) ActionScript
11 2 (0.33%) SAS Macro
11 2 (0.33%) Scala
12 1 (0.17%) Ruby
12 1 (0.17%) VB
Qualifications
1 128 (21.19%) Degree
2 11 (1.82%) CCNP
2 11 (1.82%) Cisco Certification
2 11 (1.82%) ITIL Certification
3 6 (0.99%) PhD
4 3 (0.50%) CTC Cleared
4 3 (0.50%) Postgraduate
4 3 (0.50%) Security Cleared
5 2 (0.33%) CCIE
5 2 (0.33%) JNCIE
5 2 (0.33%) JNCIP
6 1 (0.17%) ISEB
Quality Assurance & Compliance
1 37 (6.13%) QA
2 18 (2.98%) WCAG
3 15 (2.48%) Data Quality
4 4 (0.66%) SLA
System Software
1 1 (0.17%) Varnish
Systems Management
1 14 (2.32%) TeamSite
2 1 (0.17%) HP Fortify
2 1 (0.17%) Piwik
2 1 (0.17%) Systems Management Server (SMS)
Vendors
1 252 (41.72%) Google
2 125 (20.70%) Adobe
3 111 (18.38%) Omniture
4 65 (10.76%) Tableau
5 27 (4.47%) Facebook
6 26 (4.30%) Oracle
7 25 (4.14%) Microsoft
8 18 (2.98%) Apple
8 18 (2.98%) SAP
8 18 (2.98%) Teradata
9 17 (2.81%) Alteryx
9 17 (2.81%) Birst
9 17 (2.81%) Jaspersoft
9 17 (2.81%) Talend
9 17 (2.81%) TIBCO
9 17 (2.81%) Twitter
10 16 (2.65%) Cloudera
11 14 (2.32%) ATG
11 14 (2.32%) Coremetrics
11 14 (2.32%) Trillium
Dagenham
Ortolan Group
Salary: £65000 - £70000 per annum + Benefits
Posted: Yesterday
Leeds, Yorkshire
The Bridge Ltd
Salary: Great Benefits
Posted: Yesterday
London
Source Technology
Salary: DOE
Posted: Yesterday
Fareham, Hampshire
Connectus
Salary: £30000 - £40000 per annum + Pension, Bonus, Holiday etc
Posted: 2 days ago
London
First Point
Salary: £35000.00 - £45000.00 per annum
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £40,000 per annum
Posted: 2 days ago
London
RBW Consulting
Salary: BENEFITS
Posted: 2 days ago
London
Arrows Group Ltd
Salary: £28000 - £30000 per annum + bonus and benefits
Posted: 2 days ago
City, London
Vantage Recruitment Solutions Ltd
Salary: Up to £70,000 per annum + Bonus + Benefits
Posted: 3 days ago
Harrow, Middlesex
Understanding Recruitment
Salary: £50000.00 per annum
Posted: 3 days ago
London
Lorien Resourcing
Salary: MARKET RATE
Posted: 3 days ago
Portsmouth, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £45000 - £55000 per annum + Benefits
Posted: 3 days ago
London
The Foreign and Commonwealth Office (FCO)
Salary: c.£38,000
Posted: 3 days ago
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year + Holidays, Discounts etc...
Posted: 3 days ago
Slough, Berkshire
RecruitmentRevolution.com Limited
Salary: £35,000 per annum + Healthcare + More Benefits
Posted: 3 days ago
Leeds, West Yorkshire
Senitor Associates
Salary: £30000 - £40000 per annum + Benefits
Posted: 4 days ago
City, London
ComputAppoint
Salary: £70000 - £80000 per annum + Discretionary Bonus,
Posted: 4 days ago
Central London / West End
ANSON MCCADE
Salary: £40k - £60k plus attractive benefits
Posted: 4 days ago
Southwark, London
Propel London Ltd
Posted: 4 days ago
Edinburgh & Lothians
ANSON MCCADE
Salary: £40000 - £80,000 (Depending on Experience)
Posted: 4 days ago
Manchester, Lancashire
ANSON MCCADE
Salary: £40000 - £80,000 (Depending on Experience)
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £40000 - £80,000 (Depending on Experience)
Posted: 4 days ago
London
Propel London Ltd
Posted: 4 days ago
Milton Keynes
Mint
Salary: £40000 - £41000 per annum
Posted: 4 days ago
Leeds, West Yorkshire
Circle Recruitment
Salary: £30000 - £32000 per annum + EXCELLENT BENEFITS!!
Posted: 4 days ago
Kettering, Northamptonshire
Senitor Associates
Salary: £18000 - £20000 per annum + Benefits
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £70,000 - £90,000
Posted: 4 days ago
Milton Keynes
Mint
Salary: £25000 - £35000 per annum
Posted: 4 days ago
London
Parallel Consulting
Salary: £55000 - £65000 per annum
Posted: 5 days ago
City, London
Understanding Recruitment
Salary: £45000.00 - £50000.00 per annum + Benefits
Posted: 6 days ago