The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 467 521 465
Rank change year-on-year
+54 -56
Permanent jobs citing Web Analytics 509 390 522
As % of all permanent IT jobs located in the UK 0.44% 0.36% 0.44%
As % of the Processes & Methodologies category 0.55% 0.45% 0.57%
Number of salaries quoted 316 272 431
Average salary £42,500 £40,000 £42,500
Average salary % change year-on-year
+6.25% -5.88%
90% offered a salary of more than £27,500 £27,500 £27,550
10% offered a salary of more than £63,750 £62,500 £60,000
UK excluding London average salary £37,500 £35,000 £37,500
% change year-on-year
+7.14% -6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92437 86019 92024
As % of all permanent IT jobs located in the UK 80.64% 79.56% 77.81%
Number of salaries quoted 73692 70342 78027
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 27 August 2014 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 493 £42,500 +6.25% 76
London +56 297 £46,250 +2.77% 45
City of London +53 85 £45,000 -10.00% 13
Manchester +56 81 £32,500 - 7
North West +42 81 £32,500 -16.66% 8
South East -1 58 £40,000 +25.00% 10
Surrey +14 26 £40,000 +49.66% 1
East of England -21 20 £55,000 +22.22% 4
Yorkshire -38 15 £30,000 -22.58% 1
West Yorkshire -27 13 £30,000 -36.84%
Hertfordshire -19 12 £55,000 +22.22%
Berkshire +4 8 £62,500 -
Leeds -34 8 £32,500 -40.90%
Southwark - 8 £48,750 -
Guildford +14 7 £30,000 +21.88%
Essex +14 6 £53,750 - 1
Scotland -8 6 £24,000 -29.67% 4
South West -30 6 £30,000 -14.28% 3
West Sussex - 6 £39,000 - 2
Hampshire - 6 £27,000 - 2
Colchester +3 5 £52,500 - 1
Wakefield 0 5 £25,000 -23.07%
West Midlands -7 5 £35,000 +94.44% 1
Edinburgh -13 5 £24,000 -29.67% 1
East Midlands -20 5 £29,000 -27.50% 4
North East - 5 - -
Tyne and Wear - 5 - -
Newcastle upon Tyne - 5 - -
Woking - 5 £42,500 -
Birmingham - 5 £35,000 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 27 August 2014, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 1014 (100.00%) Analytics
2 580 (57.20%) Marketing
3 435 (42.90%) Google
4 420 (41.42%) E-Commerce
5 397 (39.15%) Google Analytics
6 285 (28.11%) HTML
7 269 (26.53%) Degree
8 257 (25.35%) SEO
9 255 (25.15%) JavaScript
10 192 (18.93%) SQL
11 180 (17.75%) Retail
12 178 (17.55%) CSS
13 171 (16.86%) Digital Marketing
14 159 (15.68%) Pay per click
15 156 (15.38%) Finance
16 153 (15.09%) Social Media
17 149 (14.69%) CMS
18 148 (14.60%) Adobe
19 136 (13.41%) WebTrends
19 136 (13.41%) Omniture
20 114 (11.24%) MS Excel
21 113 (11.14%) Java
21 113 (11.14%) Online Marketing
21 113 (11.14%) SiteCatalyst
22 112 (11.05%) CRM
22 112 (11.05%) Content Management
23 109 (10.75%) Project Management
24 108 (10.65%) Business Intelligence
25 104 (10.26%) jQuery
26 101 (9.96%) Advertising

Web Analytics
Top Related IT Skills by Category

For the 6 months to 27 August 2014, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 149 (14.69%) CMS
2 52 (5.13%) SAS
3 38 (3.75%) IIS
4 36 (3.55%) Tomcat
5 28 (2.76%) Apache
6 24 (2.37%) WordPress
7 19 (1.87%) Adobe CQ
8 16 (1.58%) Drupal
8 16 (1.58%) SharePoint
9 11 (1.08%) TeamSite
10 8 (0.79%) Joomla!
11 7 (0.69%) Kentico
11 7 (0.69%) Node.js
12 6 (0.59%) WebSphere
12 6 (0.59%) Umbraco
13 5 (0.49%) Content Management Server
14 4 (0.39%) Elasticsearch
15 3 (0.30%) Apache Pig
15 3 (0.30%) iPlanet
16 2 (0.20%) WorkSite
Applications
1 114 (11.24%) MS Excel
2 81 (7.99%) Photoshop
3 67 (6.61%) MS PowerPoint
4 48 (4.73%) MS Office
5 37 (3.65%) SPSS
6 32 (3.16%) Adobe Illustrator
7 13 (1.28%) Spreadsheet
8 6 (0.59%) MS Visio
9 4 (0.39%) InDesign
9 4 (0.39%) FastStats
10 1 (0.099%) OmniGraffle
10 1 (0.099%) PowerPivot
10 1 (0.099%) Fireworks
Business Applications
1 397 (39.15%) Google Analytics
2 136 (13.41%) WebTrends
3 113 (11.14%) SiteCatalyst
4 31 (3.06%) Magento
5 9 (0.89%) Dynamics CRM
6 8 (0.79%) Oracle CRM
7 5 (0.49%) Fredhopper
8 1 (0.099%) SAP InfiniteInsight
8 1 (0.099%) Tridion
Cloud Services
1 44 (4.34%) SaaS
2 24 (2.37%) Amazon AWS
3 6 (0.59%) Microsoft Azure
4 5 (0.49%) Pure360
5 4 (0.39%) Cloud Computing
5 4 (0.39%) Responsys
6 3 (0.30%) Office 365
7 1 (0.099%) Amazon EMR
7 1 (0.099%) MailChimp
Communications & Networking
1 21 (2.07%) HTTP
1 21 (2.07%) Firewall
2 19 (1.87%) Internet
3 11 (1.08%) SMS
4 10 (0.99%) Intranet
5 6 (0.59%) VPN
6 5 (0.49%) Extranet
7 3 (0.30%) Broadband
7 3 (0.30%) Intrusion Detection
8 1 (0.099%) DNS
8 1 (0.099%) HTTPS
8 1 (0.099%) SSL
Database & Business Intelligence
1 80 (7.89%) MySQL
2 51 (5.03%) Data Mining
3 46 (4.54%) SQL Server
4 36 (3.55%) Big Data
4 36 (3.55%) Relational Database
5 31 (3.06%) Hadoop
6 27 (2.66%) QlikView
7 22 (2.17%) Data Warehouse
8 20 (1.97%) SQL Server Integration Services
9 18 (1.78%) SQL Server Reporting Services
10 17 (1.68%) NoSQL
11 15 (1.48%) SQL Server Analysis Services
11 15 (1.48%) Crystal Reports
12 12 (1.18%) SQL Server 2012
13 11 (1.08%) MS Access
13 11 (1.08%) DB2
14 10 (0.99%) PostgreSQL
14 10 (0.99%) CloverETL
14 10 (0.99%) Pentaho
15 9 (0.89%) MongoDB
Development Applications
1 27 (2.66%) JIRA
2 26 (2.56%) Git (software)
3 21 (2.07%) Dreamweaver
4 17 (1.68%) Axure RP
5 15 (1.48%) Subversion
6 14 (1.38%) Talend Open Studio
7 11 (1.08%) Maven
7 11 (1.08%) JUnit
8 10 (0.99%) Visual Studio
9 5 (0.49%) Selenium
9 5 (0.49%) Jenkins
9 5 (0.49%) Team Foundation Server
10 4 (0.39%) Balsamiq Mockups
10 4 (0.39%) RequisitePro
10 4 (0.39%) NUnit
10 4 (0.39%) CruiseControl
11 2 (0.20%) Ant
General
1 580 (57.20%) Marketing
2 180 (17.75%) Retail
3 156 (15.38%) Finance
4 101 (9.96%) Advertising
5 97 (9.57%) Publishing
6 34 (3.35%) Banking
7 21 (2.07%) Games
8 18 (1.78%) Billing
9 15 (1.48%) Telecoms
10 10 (0.99%) Russian Language
11 9 (0.89%) French Language
12 8 (0.79%) Legal
13 7 (0.69%) Manufacturing
13 7 (0.69%) German Language
14 5 (0.49%) Automotive
15 4 (0.39%) Retail Banking
16 2 (0.20%) Italian Language
16 2 (0.20%) Law
16 2 (0.20%) Pharmaceutical
16 2 (0.20%) iGaming
Job Titles
1 370 (36.49%) Analyst
2 188 (18.54%) Web Analyst
3 133 (13.12%) Developer
4 72 (7.10%) Data Analyst
5 53 (5.23%) Web Manager
6 52 (5.13%) Business Analyst
7 50 (4.93%) Senior Analyst
7 50 (4.93%) E-Commerce Manager
8 46 (4.54%) Web Developer
9 38 (3.75%) Designer
10 34 (3.35%) Consultant
11 32 (3.16%) Front-End Developer
12 31 (3.06%) Web Analytics Manager
13 30 (2.96%) Architect
14 29 (2.86%) Web Analytics Analyst
15 25 (2.47%) Product Manager
15 25 (2.47%) Senior Web Analyst
16 24 (2.37%) Senior Manager
17 23 (2.27%) Senior Developer
17 23 (2.27%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 285 (28.11%) HTML
2 178 (17.55%) CSS
3 104 (10.26%) jQuery
4 76 (7.50%) HTML5
5 64 (6.31%) XHTML
6 54 (5.33%) .NET
6 54 (5.33%) CSS3
7 52 (5.13%) XML
8 50 (4.93%) Web Services
9 35 (3.45%) Ajax
10 30 (2.96%) ASP.NET
11 28 (2.76%) XSLT
12 27 (2.66%) REST
12 27 (2.66%) RESTful
13 23 (2.27%) JSP
14 20 (1.97%) Flash
14 20 (1.97%) DHTML
15 18 (1.78%) Spring
16 17 (1.68%) JSF
17 16 (1.58%) JSON
Miscellaneous
1 153 (15.09%) Social Media
2 92 (9.07%) Mathematics
3 81 (7.99%) Visualisation
4 73 (7.20%) Statistics
5 57 (5.62%) Economics
6 55 (5.42%) Computer Science
7 52 (5.13%) Mobile App
8 37 (3.65%) Physics
9 25 (2.47%) Copywriting
9 25 (2.47%) Open Source
9 25 (2.47%) Digital Media
10 22 (2.17%) W3C
11 21 (2.07%) Management Information System
11 21 (2.07%) Blog
12 20 (1.97%) Graphic Design
13 14 (1.38%) Data Extraction
14 12 (1.18%) Learning Management System
15 9 (0.89%) iPad
15 9 (0.89%) Psychology
16 8 (0.79%) Photography
Operating Systems
1 48 (4.73%) Linux
2 45 (4.44%) Android
3 40 (3.94%) Apple iOS
4 16 (1.58%) Windows
5 1 (0.099%) webOS
Processes & Methodologies
1 1014 (100.00%) Analytics
2 420 (41.42%) E-Commerce
3 257 (25.35%) SEO
4 171 (16.86%) Digital Marketing
5 159 (15.68%) Pay per click
6 113 (11.14%) Online Marketing
7 112 (11.05%) Content Management
7 112 (11.05%) CRM
8 109 (10.75%) Project Management
9 108 (10.65%) Business Intelligence
10 98 (9.66%) Web Development
11 95 (9.37%) Data Analysis
12 93 (9.17%) Agile Software Development
13 67 (6.61%) Multivariate Testing
14 62 (6.11%) Email Marketing
15 54 (5.33%) B2B
16 47 (4.64%) Scrum
17 45 (4.44%) Web Design
18 44 (4.34%) B2C
19 42 (4.14%) Customer Engagement
Programming Languages
1 255 (25.15%) JavaScript
2 192 (18.93%) SQL
3 113 (11.14%) Java
4 58 (5.72%) PHP
5 37 (3.65%) C#
6 24 (2.37%) R
7 23 (2.27%) Python
8 17 (1.68%) T-SQL
9 16 (1.58%) VBA
10 13 (1.28%) Scala
11 11 (1.08%) C
12 9 (0.89%) Groovy
13 8 (0.79%) VB
14 5 (0.49%) Ruby
15 3 (0.30%) PL/SQL
15 3 (0.30%) VB.NET
16 2 (0.20%) ActionScript
16 2 (0.20%) MATLAB
17 1 (0.099%) XAML
17 1 (0.099%) PowerShell
Qualifications
1 269 (26.53%) Degree
2 11 (1.08%) MBA
3 6 (0.59%) PMI Certification
4 5 (0.49%) PMP
5 4 (0.39%) IIBA
6 3 (0.30%) Microsoft Certification
6 3 (0.30%) MCSE
7 2 (0.20%) PhD
7 2 (0.20%) ISEB
8 1 (0.099%) BC Cleared
8 1 (0.099%) Security Cleared
Quality Assurance & Compliance
1 32 (3.16%) QA
2 11 (1.08%) WCAG
3 8 (0.79%) SLA
4 4 (0.39%) Data Quality
Systems Management
1 7 (0.69%) Nagios
2 5 (0.49%) Puppet
3 4 (0.39%) Opscode Chef
4 3 (0.30%) collectd
4 3 (0.30%) Ganglia
4 3 (0.30%) Systems Management Server (SMS)
5 1 (0.099%) Capistrano
Vendors
1 435 (42.90%) Google
2 148 (14.60%) Adobe
3 136 (13.41%) Omniture
4 86 (8.48%) Coremetrics
5 81 (7.99%) Microsoft
6 47 (4.64%) Facebook
7 31 (3.06%) Tableau
8 24 (2.37%) ClickTale
9 23 (2.27%) Tealeaf
10 20 (1.97%) Oracle
11 19 (1.87%) Twitter
12 17 (1.68%) Sitecore
12 17 (1.68%) Business Objects
13 15 (1.48%) JBoss
13 15 (1.48%) Hitwise
14 14 (1.38%) Talend
14 14 (1.38%) Informatica
15 13 (1.28%) Interwoven
16 11 (1.08%) hybris
17 10 (0.99%) DoubleClick
Manchester, Lancashire
TEKsystems
Salary: £25000 - £35000 per annum + package
Posted: 7 hours ago
London
Ensighten
Salary: From £35,000 to £55,000 per annum
Posted: 8 hours ago
Central London / West End
Understanding Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 8 hours ago
Colchester, Essex
Oliver James Associates
Salary: £40000 - £45000 per annum + Bonus + Benefits package
Posted: 11 hours ago
Sheffield, South Yorkshire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 12 hours ago
Glasgow, Lanarkshire
Cathcart Associates Ltd
Salary: Excellent Benefits
Posted: 13 hours ago
City, London
Uniting Ambition
Salary: £55 - 70k per year
Posted: 14 hours ago
Staines, Middlesex
Aria Select Ltd
Salary: From £28,000 to £40,000 per annum
Posted: Yesterday
Hampshire
HAYS INFORMATION TECHNOLOGY
Salary: £33000.00 - £44000.00 per annum + Pension
Posted: Yesterday
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Salary: DOE
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: Yesterday
City, London
Circle Recruitment
Posted: Yesterday
Warrington, Cheshire
Uniting Ambition
Salary: £35k - 45k per year
Posted: Yesterday
Devon
Purple Monkey
Salary: From £25,000 to £35,000 per annum + Benefits
Posted: 2 days ago
Nottinghamshire
Purple Monkey
Salary: From £30,000 to £35,000 per annum + Bonus and Benefits
Posted: 2 days ago
City, London
Rullion IT Plus
Posted: 3 days ago
City, London
Rullion IT Plus
Posted: 3 days ago
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, pension
Posted: 3 days ago
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, Benefits
Posted: 3 days ago
Cambridge, Cambridgeshire
Plugin Recruiter Ltd - Abcam
Salary: Competitive
Posted: 3 days ago