The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 536 513 509
Rank change year-on-year
-23 -4
Permanent jobs citing Web Analytics 395 486 426
As % of all permanent IT jobs located in the UK 0.36% 0.42% 0.39%
As % of the Processes & Methodologies category 0.43% 0.50% 0.48%
Number of salaries quoted 282 343 296
Average salary £43,000 £42,500 £42,500
Average salary % change year-on-year
+1.17% -
90% offered a salary of more than £26,500 £27,000 £26,613
10% offered a salary of more than £67,500 £65,000 £64,500
UK excluding London average salary £40,000 £39,250 £37,500
% change year-on-year
+1.91% +4.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92903 96809 88106
As % of all permanent IT jobs located in the UK 84.83% 82.75% 81.03%
Number of salaries quoted 76050 77958 72052
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 31 July 2015 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 384 £44,500 +4.70% 52
London -5 258 £48,250 +7.22% 30
City of London +13 67 £45,000 +12.50% 7
South East -10 44 £42,500 - 16
West Midlands +2 20 £34,500 -1.42% 1
Staffordshire - 17 £34,500 - 1
East of England +2 16 £32,500 -40.90%
Stoke-on-Trent - 16 £34,500 - 1
Surrey +4 15 £45,000 +12.50% 2
North West -43 14 £35,000 - 3
Yorkshire -1 12 £34,000 +12.39% 1
South West -4 11 £45,000 +50.00%
Hertfordshire -19 11 £32,500 -40.90%
Hampshire +6 9 £25,000 -7.40% 9
East Midlands +3 9 £42,000 +44.82%
Berkshire +6 8 £45,000 -28.00% 2
West Yorkshire +3 8 £33,750 +17.39% 1
Leeds +14 7 £32,500 -
Reading +11 7 £45,000 -28.00% 1
Northamptonshire +4 7 £42,250 +50.89%
Manchester -39 7 £35,000 - 2
Cheshire - 7 - -
Chester - 7 - -
Leatherhead - 6 £43,750 -
Devon 0 5 - -
Wales -1 5 £23,500 -41.61% 1
South Wales -7 5 £23,500 -41.61% 1
Newport -10 5 £23,500 -41.61%
Wiltshire - 5 £45,000 -
Swindon - 5 £45,000 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 779 (100.00%) Analytics
2 453 (58.15%) Marketing
3 335 (43.00%) Google
4 307 (39.41%) Google Analytics
5 257 (32.99%) HTML
6 223 (28.63%) Analytical Skills
7 221 (28.37%) JavaScript
8 203 (26.06%) E-Commerce
9 195 (25.03%) Degree
10 192 (24.65%) Digital Marketing
11 187 (24.01%) CSS
11 187 (24.01%) SEO
12 180 (23.11%) SQL
13 164 (21.05%) Adobe
14 154 (19.77%) Finance
15 152 (19.51%) User Experience
16 150 (19.26%) Social Media
17 139 (17.84%) Omniture
18 136 (17.46%) Agile Software Development
19 111 (14.25%) Tableau
20 106 (13.61%) Content Management
21 102 (13.09%) Adobe Analytics
22 100 (12.84%) Retail
23 98 (12.58%) Business Intelligence
24 95 (12.20%) Pay per click
25 93 (11.94%) jQuery
26 92 (11.81%) CMS
27 91 (11.68%) Visualisation
28 85 (10.91%) CRM
29 84 (10.78%) WebTrends

Web Analytics
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 92 (11.81%) CMS
2 66 (8.47%) SAS
3 19 (2.44%) SharePoint
4 18 (2.31%) Node.js
5 10 (1.28%) Umbraco
6 9 (1.16%) WorkSite
6 9 (1.16%) Apache
6 9 (1.16%) Sitefinity
7 7 (0.90%) WebSphere
8 6 (0.77%) Drupal
8 6 (0.77%) Apache Spark
9 5 (0.64%) SharePoint 2010
9 5 (0.64%) WordPress
10 4 (0.51%) Sitecore CMS
10 4 (0.51%) Lotus Domino
10 4 (0.51%) Joomla!
11 3 (0.39%) Confluence
11 3 (0.39%) Adobe Experience Manager
11 3 (0.39%) SharePoint 2013
12 2 (0.26%) Apache Solr
Applications
1 74 (9.50%) MS Excel
2 57 (7.32%) MS PowerPoint
3 54 (6.93%) SPSS
4 38 (4.88%) Photoshop
5 32 (4.11%) MS Office
6 14 (1.80%) Spreadsheet
6 14 (1.80%) OmniGraffle
7 4 (0.51%) Weka
7 4 (0.51%) InfoPath
8 3 (0.39%) MS Project
8 3 (0.39%) Vensim
8 3 (0.39%) Adobe Illustrator
9 2 (0.26%) InDesign
9 2 (0.26%) Adobe After Effects
9 2 (0.26%) S-PLUS
10 1 (0.13%) PowerPivot
Business Applications
1 84 (10.78%) WebTrends
2 6 (0.77%) Unica
3 4 (0.51%) Magento
4 3 (0.39%) Oracle Retail
5 2 (0.26%) Adobe Campaign
5 2 (0.26%) Radian6
5 2 (0.26%) Dynamics AX
Cloud Services
1 307 (39.41%) Google Analytics
2 102 (13.09%) Adobe Analytics
3 40 (5.13%) SaaS
4 7 (0.90%) Silverpop
5 6 (0.77%) Amazon AWS
6 3 (0.39%) Microsoft Azure
7 2 (0.26%) Cloud Computing
7 2 (0.26%) Amazon EC2
7 2 (0.26%) Office 365
7 2 (0.26%) GitHub
7 2 (0.26%) Responsys
7 2 (0.26%) Pure360
7 2 (0.26%) Yammer
7 2 (0.26%) AWS Elastic Beanstalk
8 1 (0.13%) Google Cloud Platform
Communications & Networking
1 29 (3.72%) HTTP
2 21 (2.70%) Internet
3 19 (2.44%) Intranet
4 9 (1.16%) SMS
5 3 (0.39%) Wireshark
6 2 (0.26%) DNS
6 2 (0.26%) Broadband
7 1 (0.13%) VPN
7 1 (0.13%) WebEx
Database & Business Intelligence
1 73 (9.37%) Big Data
2 33 (4.24%) QlikView
3 31 (3.98%) Data Warehouse
4 30 (3.85%) Relational Database
5 29 (3.72%) SQL Server
6 28 (3.59%) BusinessObjects
7 23 (2.95%) MySQL
7 23 (2.95%) NoSQL
8 19 (2.44%) Data Mining
9 18 (2.31%) Hadoop
10 17 (2.18%) MongoDB
10 17 (2.18%) Spotfire
11 14 (1.80%) SQL Server Integration Services
12 13 (1.67%) Pentaho
13 11 (1.41%) SQL Server Reporting Services
14 9 (1.16%) IDOL
15 7 (0.90%) Amazon Redshift
16 4 (0.51%) Apache Hive
16 4 (0.51%) SQL Server Analysis Services
17 3 (0.39%) Base SAS
Development Applications
1 23 (2.95%) Git (software)
2 12 (1.54%) JIRA
2 12 (1.54%) Subversion
3 9 (1.16%) Axure RP
4 7 (0.90%) PHPUnit
4 7 (0.90%) Grunt
5 4 (0.51%) Selenium
6 3 (0.39%) Firebug
6 3 (0.39%) Fiddler
6 3 (0.39%) Bugzilla
6 3 (0.39%) JUnit
6 3 (0.39%) Visual Studio
6 3 (0.39%) Rational Rose
6 3 (0.39%) Eclipse
6 3 (0.39%) Balsamiq Mockups
6 3 (0.39%) WebDriver
6 3 (0.39%) Jasmine
7 2 (0.26%) Cucumber
7 2 (0.26%) Hudson
7 2 (0.26%) JSUnit
General
1 453 (58.15%) Marketing
2 154 (19.77%) Finance
3 100 (12.84%) Retail
4 53 (6.80%) Advertising
5 43 (5.52%) Publishing
6 34 (4.36%) Telecoms
7 33 (4.24%) Games
8 26 (3.34%) Banking
9 13 (1.67%) Automotive
9 13 (1.67%) Law
10 9 (1.16%) Financial Institution
11 5 (0.64%) Back Office
11 5 (0.64%) Electronics
11 5 (0.64%) French Language
12 4 (0.51%) German Language
12 4 (0.51%) Pharmaceutical
13 3 (0.39%) Billing
14 2 (0.26%) Front Office
15 1 (0.13%) Legal
15 1 (0.13%) Manufacturing
Job Titles
1 256 (32.86%) Analyst
2 121 (15.53%) Developer
3 98 (12.58%) Web Analyst
4 59 (7.57%) Consultant
5 53 (6.80%) Senior Analyst
6 35 (4.49%) Data Analyst
7 34 (4.36%) Web Developer
8 33 (4.24%) Business Analyst
9 32 (4.11%) Web Manager
10 29 (3.72%) Front-End Developer
11 28 (3.59%) Designer
12 24 (3.08%) Junior
13 23 (2.95%) Web Analytics Manager
14 21 (2.70%) Senior Developer
15 20 (2.57%) UX Designer
16 19 (2.44%) Senior Manager
17 18 (2.31%) Project Manager
17 18 (2.31%) Marketing Manager
18 17 (2.18%) Marketing Executive
19 16 (2.05%) Insight Analyst
Libraries, Frameworks & Software Standards
1 257 (32.99%) HTML
2 187 (24.01%) CSS
3 93 (11.94%) jQuery
4 65 (8.34%) HTML5
5 51 (6.55%) .NET
6 45 (5.78%) CSS3
7 35 (4.49%) XML
8 34 (4.36%) LESS
9 25 (3.21%) Web Services
10 20 (2.57%) Ajax
10 20 (2.57%) Sass
11 18 (2.31%) ASP.NET
12 17 (2.18%) XHTML
12 17 (2.18%) AngularJS
13 16 (2.05%) JSON
14 14 (1.80%) REST
15 13 (1.67%) D3.js
16 12 (1.54%) SOAP
17 11 (1.41%) Flash
17 11 (1.41%) WebCenter
Miscellaneous
1 223 (28.63%) Analytical Skills
2 152 (19.51%) User Experience
3 150 (19.26%) Social Media
4 91 (11.68%) Visualisation
5 82 (10.53%) Statistics
6 58 (7.45%) Mathematics
6 58 (7.45%) Digital Media
7 38 (4.88%) Mobile App
7 38 (4.88%) Computer Science
8 30 (3.85%) Data Extraction
9 22 (2.82%) Management Information System
10 18 (2.31%) W3C
11 17 (2.18%) iPad
12 14 (1.80%) Copywriting
13 11 (1.41%) Smartphone
14 10 (1.28%) Economics
14 10 (1.28%) Blackberry
14 10 (1.28%) BBC
14 10 (1.28%) Blog
14 10 (1.28%) FMCG
Operating Systems
1 21 (2.70%) Linux
2 6 (0.77%) Android
2 6 (0.77%) Apple iOS
3 2 (0.26%) UNIX
4 1 (0.13%) Windows
Processes & Methodologies
1 779 (100.00%) Analytics
2 203 (26.06%) E-Commerce
3 192 (24.65%) Digital Marketing
4 187 (24.01%) SEO
5 136 (17.46%) Agile Software Development
6 106 (13.61%) Content Management
7 98 (12.58%) Business Intelligence
8 95 (12.20%) Pay per click
9 85 (10.91%) CRM
10 83 (10.65%) Web Development
11 79 (10.14%) Project Management
12 71 (9.11%) Online Marketing
13 62 (7.96%) Data Analysis
14 46 (5.91%) Email Marketing
15 41 (5.26%) Time Management
16 40 (5.13%) B2C
17 37 (4.75%) Multivariate Testing
18 34 (4.36%) Open Source
19 33 (4.24%) Stakeholder Management
20 32 (4.11%) ETL
Programming Languages
1 221 (28.37%) JavaScript
2 180 (23.11%) SQL
3 43 (5.52%) R
4 41 (5.26%) Python
5 39 (5.01%) Java
6 35 (4.49%) PHP
7 34 (4.36%) C#
8 21 (2.70%) VBA
9 20 (2.57%) Ruby
10 17 (2.18%) Scala
11 13 (1.67%) Perl
12 8 (1.03%) Lua
13 7 (0.90%) C++
14 6 (0.77%) Bash Shell
15 5 (0.64%) C
15 5 (0.64%) MATLAB
15 5 (0.64%) T-SQL
15 5 (0.64%) VB
16 3 (0.39%) PL/SQL
17 1 (0.13%) VB.NET
Qualifications
1 195 (25.03%) Degree
2 6 (0.77%) PMI Certification
3 4 (0.51%) A+ Certification
4 3 (0.39%) PMP
5 2 (0.26%) MBA
6 1 (0.13%) ISEB
Quality Assurance & Compliance
1 32 (4.11%) QA
2 21 (2.70%) WCAG
3 5 (0.64%) Data Quality
3 5 (0.64%) ISO 9001
4 4 (0.51%) SLA
System Software
1 2 (0.26%) Docker
Systems Management
1 13 (1.67%) TeamSite
2 7 (0.90%) Systems Management Server (SMS)
3 1 (0.13%) EMC NetWorker
3 1 (0.13%) HP Quality Center
3 1 (0.13%) Puppet
3 1 (0.13%) Vagrant
3 1 (0.13%) Opscode Chef
3 1 (0.13%) Ansible
Vendors
1 335 (43.00%) Google
2 164 (21.05%) Adobe
3 139 (17.84%) Omniture
4 111 (14.25%) Tableau
5 56 (7.19%) Microsoft
6 52 (6.68%) Oracle
7 37 (4.75%) Facebook
8 36 (4.62%) IBM
9 30 (3.85%) Coremetrics
10 23 (2.95%) Salesforce.com
11 18 (2.31%) Twitter
12 17 (2.18%) Cognizant
12 17 (2.18%) MicroStrategy
13 16 (2.05%) Maxymiser
14 14 (1.80%) Yahoo!
14 14 (1.80%) ATG
15 13 (1.67%) Interwoven
15 13 (1.67%) Jaspersoft
16 12 (1.54%) Hitwise
16 12 (1.54%) hybris
London
ARC IT Recruitment Ltd
Salary: £23000 Per Annum
Posted: 21 hours ago
Reigate, Surrey
Initi8 Recruitment
Salary: £40000 - £50000 Per Annum
Posted: 22 hours ago
London
Initi8 Recruitment
Salary: £50000 - £55000 Per Annum
Posted: 23 hours ago
London
Nicoll Curtin Technology
Posted: Yesterday
London
Premier IT
Salary: £6500 - £55000 per annum
Posted: Yesterday
Kings Hill, Kent
Charities Aid Foundation
Salary: Up to £47,000 p.a.
Posted: 2 days ago
London
Salt
Salary: £45000 - £60000 per annum + Benefits
Posted: 2 days ago
London
First Point
Salary: £55000 - £65000 per annum + Bonus & Package
Posted: 2 days ago
London
Nicoll Curtin
Salary: £35000.00 - £45000.00 per annum + Bens & Bonus
Posted: 2 days ago
London
Nicoll Curtin
Salary: £30000.00 - £40000.00 per annum
Posted: 2 days ago
South West London
Edison Hill Ltd
Salary: From £40,000 to £60,000 per annum + full benefits
Posted: 2 days ago
London
Duke Hudson
Salary: Unspecified
Posted: 3 days ago
London
Circle Recruitment
Salary: £37000 - £43000 per annum + Benefits
Posted: 3 days ago
Portsmouth, Hampshire
Recruitment Revolution.com
Posted: 3 days ago
Portsmouth, Hampshire
Recruitment Revolution.com
Posted: 3 days ago
Portsmouth, Hampshire
Recruitment Revolution.com
Posted: 3 days ago
Portsmouth, Hampshire
Recruitment Revolution.com
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: £50,000 OTE+Bonus, Parking + Very Cool Incentives
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £40,000 per annum OTE £100,000 + Benefits
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: From £27,500 to £30,000 per annum (£42,000-£50,000 OTE)+ Benefits
Posted: 3 days ago