The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 691 623 545
Rank change year-on-year
-68 -78
Permanent jobs citing Web Analytics 246 374 513
As % of all permanent IT jobs located in the UK 0.24% 0.34% 0.43%
As % of the Processes & Methodologies category 0.27% 0.39% 0.50%
Number of salaries quoted 207 295 375
Median salary £45,000 £42,500 £45,000
Median salary % change year-on-year
+5.88% -5.55%
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £67,500 £67,500 £72,500
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89899 94925 101915
As % of all permanent IT jobs located in the UK 87.67% 85.97% 85.28%
Number of salaries quoted 74807 76710 82206
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 5 May 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -86 227 £45,000 +5.88% 43
London -31 160 £48,750 +2.63% 21
South East -10 37 £40,000 -5.88% 7
City of London +13 25 £50,000 +5.26% 3
Buckinghamshire +30 20 £37,000 +5.71%
Milton Keynes +24 12 £34,000 -2.85%
West Yorkshire +16 12 £30,000 -7.69% 5
Yorkshire -3 12 £30,000 +1.18% 5
Hampshire +15 10 £50,000 - 3
Portsmouth +13 10 £50,000 - 1
Bradford +11 8 £33,500 +3.07% 2
Scotland +4 8 £57,500 +4.54%
Edinburgh 0 7 £57,500 +4.54%
North West +8 5 £50,000 +53.84% 4
Manchester +4 5 £50,000 +42.85% 4
East of England -2 5 £45,000 -7.69% 3
Leeds 0 4 £30,000 +12.14% 3
South West -2 4 £40,000 +33.33% 1
Surrey -17 4 £45,000 +1.42% 3
Rochdale - 4 £50,000 -
Hertfordshire +15 3 £50,000 +17.64%
Bristol +3 3 £45,000 +50.00% 1
Watford +5 2 £50,000 -
Bedfordshire +3 2 £45,000 -30.76% 1
West Sussex -2 2 £35,000 -
West Midlands -32 2 £28,500 -32.94% 1
Staffordshire - 2 £28,500 -
Crawley - 2 £35,000 -
Lichfield - 2 £28,500 -
Dunstable - 2 £45,000 - 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 5 May 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 528 (100.00%) Analytics
2 259 (49.05%) Google
3 253 (47.92%) Marketing
4 235 (44.51%) Google Analytics
5 171 (32.39%) HTML
6 162 (30.68%) E-Commerce
7 153 (28.98%) JavaScript
8 144 (27.27%) SQL
9 138 (26.14%) Analytical Skills
10 126 (23.86%) SEO
11 124 (23.48%) Degree
12 120 (22.73%) CSS
13 117 (22.16%) Adobe
14 115 (21.78%) Agile Software Development
15 95 (17.99%) Finance
16 94 (17.80%) Business Intelligence
16 94 (17.80%) Omniture
17 91 (17.23%) Digital Marketing
17 91 (17.23%) User Experience
18 71 (13.45%) Social Media
19 68 (12.88%) Visualisation
20 64 (12.12%) HTML5
21 62 (11.74%) Retail
22 58 (10.98%) Content Management
22 58 (10.98%) CMS
23 57 (10.80%) Adobe Analytics
23 57 (10.80%) Computer Science
24 53 (10.04%) jQuery
25 52 (9.85%) CRM
26 51 (9.66%) Tableau

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (10.98%) CMS
2 42 (7.95%) SAS
3 14 (2.65%) Apache Solr
4 13 (2.46%) Apache Spark
5 11 (2.08%) Adobe Experience Manager
6 10 (1.89%) WordPress
7 7 (1.33%) Drupal
8 6 (1.14%) Umbraco
9 4 (0.76%) Apache
10 2 (0.38%) IIS
10 2 (0.38%) nginx
10 2 (0.38%) Node.js
10 2 (0.38%) SharePoint
11 1 (0.19%) Joomla!
11 1 (0.19%) Tomcat
11 1 (0.19%) WebSphere
Applications
1 38 (7.20%) MS Excel
2 27 (5.11%) Photoshop
3 18 (3.41%) MS Office
4 17 (3.22%) Adobe Illustrator
5 8 (1.52%) Spreadsheet
6 7 (1.33%) MS PowerPoint
7 5 (0.95%) SPSS
8 4 (0.76%) Acrobat
8 4 (0.76%) Fireworks
9 2 (0.38%) Adobe Creative Suite
9 2 (0.38%) InDesign
9 2 (0.38%) OmniGraffle
10 1 (0.19%) Adobe Premiere
Business Applications
1 42 (7.95%) WebTrends
2 7 (1.33%) Data Workbench
2 7 (1.33%) Magento
3 5 (0.95%) Oracle Retail
4 3 (0.57%) Radian6
5 2 (0.38%) Dynamics CRM
5 2 (0.38%) GoldMine
5 2 (0.38%) Unica
6 1 (0.19%) Dynamics AX
6 1 (0.19%) SAP Oil and Gas
Cloud Services
1 235 (44.51%) Google Analytics
2 57 (10.80%) Adobe Analytics
3 29 (5.49%) SaaS
4 27 (5.11%) Google Tag Manager
5 17 (3.22%) Google Cloud Platform
6 15 (2.84%) Amazon AWS
7 13 (2.46%) Amazon Kinesis
8 11 (2.08%) AdWords
9 6 (1.14%) Microsoft Azure
10 5 (0.95%) GitHub
10 5 (0.95%) SmartFocus
11 2 (0.38%) Amazon S3
11 2 (0.38%) Heroku
11 2 (0.38%) MailChimp
Communications & Networking
1 25 (4.73%) Internet
2 4 (0.76%) HTTP
3 3 (0.57%) BGP
3 3 (0.57%) Cisco ASA
3 3 (0.57%) Cisco Nexus
3 3 (0.57%) Ethernet
3 3 (0.57%) Firewall
3 3 (0.57%) Intranet
3 3 (0.57%) MPLS
3 3 (0.57%) Network Security
3 3 (0.57%) OSPF
3 3 (0.57%) TCP/IP
3 3 (0.57%) VoIP
3 3 (0.57%) Wi-Fi
3 3 (0.57%) Wireless
4 2 (0.38%) FTP
4 2 (0.38%) Remote Desktop
5 1 (0.19%) VPN
Database & Business Intelligence
1 43 (8.14%) Data Warehouse
2 36 (6.82%) Data Mining
3 33 (6.25%) Big Data
3 33 (6.25%) SQL Server
4 32 (6.06%) QlikView
5 26 (4.92%) Hadoop
6 22 (4.17%) Power BI
7 21 (3.98%) Qlik Sense
8 19 (3.60%) SQL Server Reporting Services
9 18 (3.41%) Spotfire
10 17 (3.22%) BigQuery
10 17 (3.22%) Lumira
10 17 (3.22%) Pentaho
11 16 (3.03%) Amazon Redshift
11 16 (3.03%) Relational Database
11 16 (3.03%) SQL Server Integration Services
12 14 (2.65%) NoSQL
12 14 (2.65%) SQL Server Analysis Services
13 13 (2.46%) BusinessObjects
14 12 (2.27%) Enterprise Data Warehouse
Development Applications
1 16 (3.03%) Talend Open Studio
1 16 (3.03%) Visual Studio
2 14 (2.65%) Axure RP
3 13 (2.46%) Team Foundation Server
4 10 (1.89%) Grunt
5 8 (1.52%) Git (software)
6 7 (1.33%) Bower
6 7 (1.33%) Dreamweaver
7 6 (1.14%) JIRA
8 3 (0.57%) NUnit
8 3 (0.57%) PHPUnit
9 2 (0.38%) Gatling
9 2 (0.38%) Geb
9 2 (0.38%) Gradle
9 2 (0.38%) Spock
10 1 (0.19%) Balsamiq Mockups
10 1 (0.19%) Checkstyle
10 1 (0.19%) FindBugs
10 1 (0.19%) Firebug
10 1 (0.19%) ReSharper
General
1 253 (47.92%) Marketing
2 95 (17.99%) Finance
3 62 (11.74%) Retail
4 46 (8.71%) Advertising
5 31 (5.87%) Banking
6 24 (4.55%) Publishing
7 18 (3.41%) Games
8 17 (3.22%) Law
9 9 (1.70%) Legal
9 9 (1.70%) Manufacturing
9 9 (1.70%) Telecoms
10 5 (0.95%) Billing
11 4 (0.76%) Electronics
12 3 (0.57%) French Language
12 3 (0.57%) Korean Language
13 2 (0.38%) Automotive
13 2 (0.38%) Dutch Language
13 2 (0.38%) Financial Institution
13 2 (0.38%) Front Office
14 1 (0.19%) Retail Banking
Job Titles
1 131 (24.81%) Analyst
2 68 (12.88%) Web Analyst
3 59 (11.17%) Developer
4 29 (5.49%) Web Manager
5 28 (5.30%) Web Analytics Analyst
6 27 (5.11%) Consultant
7 26 (4.92%) Analytics Manager
7 26 (4.92%) Designer
8 23 (4.36%) Project Manager
9 21 (3.98%) Data Analyst
10 20 (3.79%) Front End Developer (Client-Side Developer)
11 19 (3.60%) Architect
12 18 (3.41%) Digital Analyst
12 18 (3.41%) IT Manager
12 18 (3.41%) UX Designer
13 17 (3.22%) E-Commerce Manager
13 17 (3.22%) Senior Developer
13 17 (3.22%) SEO Manager
14 16 (3.03%) Web Analytics Manager
15 15 (2.84%) Insight Analyst
Libraries, Frameworks & Software Standards
1 171 (32.39%) HTML
2 120 (22.73%) CSS
3 64 (12.12%) HTML5
4 53 (10.04%) jQuery
5 34 (6.44%) CSS3
6 31 (5.87%) .NET
7 26 (4.92%) Web Services
8 20 (3.79%) XML
9 19 (3.60%) ASP.NET
9 19 (3.60%) MDX
10 18 (3.41%) D3.js
11 16 (3.03%) Sass
12 14 (2.65%) LESS
13 12 (2.27%) ASP.NET MVC
14 10 (1.89%) Flash
15 8 (1.52%) Ajax
15 8 (1.52%) JSON
16 7 (1.33%) COM
16 7 (1.33%) Mustache
16 7 (1.33%) REST
Miscellaneous
1 138 (26.14%) Analytical Skills
2 91 (17.23%) User Experience
3 71 (13.45%) Social Media
4 68 (12.88%) Visualisation
5 57 (10.80%) Computer Science
6 30 (5.68%) Mathematics
7 29 (5.49%) Mobile App
8 27 (5.11%) Digital Media
9 25 (4.73%) W3C
10 18 (3.41%) Physics
11 17 (3.22%) Data Extraction
12 13 (2.46%) Management Information System
13 11 (2.08%) Copywriting
13 11 (2.08%) Internet of Things
13 11 (2.08%) Statistics
13 11 (2.08%) Telematics
14 10 (1.89%) Data Integration
14 10 (1.89%) Graphic Design
15 7 (1.33%) FMCG
15 7 (1.33%) Neural Network
Operating Systems
1 23 (4.36%) Windows
2 9 (1.70%) Android
2 9 (1.70%) Apple iOS
3 7 (1.33%) Linux
4 3 (0.57%) Windows Server
5 2 (0.38%) Windows Vista
6 1 (0.19%) Unix
6 1 (0.19%) Windows Phone
6 1 (0.19%) Windows Server 2008
6 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 528 (100.00%) Analytics
2 162 (30.68%) E-Commerce
3 126 (23.86%) SEO
4 115 (21.78%) Agile Software Development
5 94 (17.80%) Business Intelligence
6 91 (17.23%) Digital Marketing
7 58 (10.98%) Content Management
8 52 (9.85%) CRM
9 48 (9.09%) Web Development
10 46 (8.71%) Digital Analytics
11 45 (8.52%) Data Visualisation
12 43 (8.14%) Project Management
13 41 (7.77%) Multivariate Testing
14 40 (7.58%) Tag Management
15 37 (7.01%) ETL
15 37 (7.01%) Front End Development
16 35 (6.63%) Customer Insight
16 35 (6.63%) Information Architecture
17 32 (6.06%) Data Analytics
18 30 (5.68%) Open Source
Programming Languages
1 153 (28.98%) JavaScript
2 144 (27.27%) SQL
3 44 (8.33%) R
4 34 (6.44%) Python
5 23 (4.36%) C#
6 16 (3.03%) VBA
7 15 (2.84%) T-SQL
8 14 (2.65%) PHP
9 13 (2.46%) Java
10 6 (1.14%) C
10 6 (1.14%) VB
11 3 (0.57%) ECMAScript
11 3 (0.57%) VBScript
12 2 (0.38%) Groovy
12 2 (0.38%) MATLAB
12 2 (0.38%) SAS Macro
13 1 (0.19%) ActionScript
13 1 (0.19%) C++
13 1 (0.19%) PL/SQL
13 1 (0.19%) Scala
Qualifications
1 124 (23.48%) Degree
2 12 (2.27%) PhD
3 10 (1.89%) Security Cleared
4 4 (0.76%) MBA
4 4 (0.76%) PRINCE2 Certification
5 3 (0.57%) CCNP
5 3 (0.57%) Cisco Certification
5 3 (0.57%) CTC Cleared
5 3 (0.57%) ITIL Certification
6 1 (0.19%) MOS
Quality Assurance & Compliance
1 28 (5.30%) QA
2 11 (2.08%) WCAG
3 10 (1.89%) SLA
4 9 (1.70%) Data Quality
System Software
1 1 (0.19%) Varnish
Systems Management
1 10 (1.89%) TeamSite
2 1 (0.19%) HP Fortify
2 1 (0.19%) Piwik
2 1 (0.19%) Systems Management Server (SMS)
Vendors
1 259 (49.05%) Google
2 117 (22.16%) Adobe
3 94 (17.80%) Omniture
4 51 (9.66%) Tableau
5 31 (5.87%) Coremetrics
6 28 (5.30%) Microsoft
7 25 (4.73%) Facebook
8 18 (3.41%) SAP
8 18 (3.41%) Twitter
9 17 (3.22%) Alteryx
9 17 (3.22%) Apple
9 17 (3.22%) Birst
9 17 (3.22%) Jaspersoft
9 17 (3.22%) Oracle
9 17 (3.22%) TIBCO
10 16 (3.03%) Talend
11 14 (2.65%) Cloudera
11 14 (2.65%) Endeca
12 13 (2.46%) Trillium
13 12 (2.27%) IBM
Manchester, Lancashire
Applause IT Innovation
Salary: £23000 - £35000 per annum + Benefits
Posted: 7 hours ago
London
eCom Recruitment
Salary: £30000 - £35000 per annum
Posted: 8 hours ago
Manchester
Robert Walters UK
Salary: £40000 - £50000 per annum
Posted: 13 hours ago
London
Montash
Salary: £70000 - £80000 per annum + BONUS+BENEFITS
Posted: 14 hours ago
London
Uniting Ambition
Salary: £35k - 40k per year
Posted: 15 hours ago
Leeds, West Yorkshire
The Bridge Ltd
Salary: Up to £60,000 per annum £60,000 + Benefits
Posted: 15 hours ago
Bradford, West Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £40000 per annum + Benefits + Benefits
Posted: 15 hours ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 18 hours ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 18 hours ago
Dunstable, Bedfordshire
Investigo Change Solutions
Posted: Yesterday
London
Salt
Salary: bonus
Posted: Yesterday
London
Salt
Salary: bonus
Posted: Yesterday
Peterborough, Cambridgeshire
Senitor Associates
Salary: £20000 - £30000 per annum + Benefits
Posted: Yesterday
London
eCom Recruitment
Salary: £30000 - £40000 per annum
Posted: Yesterday
London
Harvey Nash plc
Salary: £30000 - £37000 per annum + +benefits
Posted: Yesterday
West Byfleet, Surrey
Vantage Recruitment Solutions Ltd
Salary: From £40,000 to £50,000 per annum Annual Bonus 10%, Full Company Pensi
Posted: 2 days ago
Bradford, West Yorkshire
4it Recruitment Ltd
Salary: From £25,000 to £35,000 per annum plus additional benefits
Posted: 2 days ago
Bristol, Avon
Parallel Consulting
Salary: £40000 - £50000 per annum
Posted: 2 days ago
London
Burns Sheehan
Salary: £45000 - £50000 per annum
Posted: 2 days ago
Norwich, Norfolk
I4 Recruitment
Salary: £30k - 35k per year
Posted: 2 days ago
Nottingham, Nottinghamshire
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £40k - 60k per year
Posted: 2 days ago
Manchester, Lancashire
Robert Walters
Salary: £30000 - £40000 per annum
Posted: 6 days ago
Portsmouth, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £40000 - £55000 per annum + Benefits
Posted: 6 days ago
London
Opilio Recruitment
Salary: £30k - 35k per year
Posted: 6 days ago
Woking, Surrey
Client Server
Salary: £35k to £40k + bonus + benefits
Posted: 6 days ago
Croydon
The Body Shop
Posted: 7 days ago
Croydon
The Body Shop
Posted: 7 days ago
Manchester
Applause IT Ltd
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 7 days ago
London
Propel London Ltd
Posted: 9 days ago
Guildford, Surrey
Premier Media
Salary: £30000 - £40000 per annum
Posted: 9 days ago
Leeds
Sky Betting & Gaming
Salary: Competitive + Excellent benefits
Posted: 10 days ago
London, United Kingdom
Ticketmaster
Salary: Competitive plus benefits
Posted: 10 days ago
London
Bluetown Online LTD
Posted: 17 days ago
London
Churchill Frank International
Salary: £35000 per annum
Posted: 17 days ago
Leeds, Manchester, Newcastle
Department for Work and Pensions
Salary: Up to £38,000
Posted: 20 days ago
Leeds, Manchester, Newcastle
Department for Work and Pensions
Salary: Up to £38,000
Posted: 20 days ago
London
Debenhams PLC
Salary: Competitive - with additional benefits
Posted: 24 days ago
London, UK
Periscopix
Salary: Highly Competitive Salary + Excellent Benefits Package
Posted: 24 days ago
City, London
Resource Partners Ltd
Salary: BONUS AND BENEFITS
Posted: 27 days ago