The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 686 610 570
Rank change year-on-year
-76 -40
Permanent jobs citing Web Analytics 248 393 471
As % of all permanent IT jobs located in the UK 0.25% 0.35% 0.40%
As % of the Processes & Methodologies category 0.29% 0.41% 0.46%
Number of salaries quoted 215 303 363
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year
+5.88% -
90% offered a salary of more than £30,700 £29,965 £27,100
10% offered a salary of more than £64,000 £70,000 £67,500
UK excluding London median salary £38,000 £40,000 £40,000
% change year-on-year
-5.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86175 96499 101637
As % of all permanent IT jobs located in the UK 87.87% 86.85% 85.48%
Number of salaries quoted 72066 78843 82351
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 29 June 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -75 239 £45,000 +5.88% 37
London -89 132 £50,000 +5.26% 21
South East +23 35 £47,500 +18.75% 7
Yorkshire +32 24 £32,500 +6.55% 1
City of London +23 24 £50,000 +11.11% 1
West Yorkshire +19 23 £32,500 -7.14% 1
Bradford - 20 £32,500 -
North West +35 18 £37,500 +7.14% 3
Surrey +17 16 £37,500 -11.76% 3
South West +27 13 £45,000 - 1
Manchester +1 13 £37,500 +7.14% 3
Hampshire +10 11 £47,500 +5.55% 2
Portsmouth - 11 £47,500 - 1
East of England +26 9 £45,000 +5.88% 1
Bristol +27 7 £45,000 - 1
Bedfordshire +25 6 £45,000 -30.76%
Cheshire +36 5 £30,500 -
Northampton +13 5 £32,500 -23.52%
Northamptonshire +12 5 £32,500 -23.52%
East Midlands +3 5 £32,500 -18.75% 1
Chester 0 5 £30,500 -
Woking - 4 £37,500 - 2
Leeds +19 3 £60,000 +81.81%
Scotland +11 3 £90,000 +80.00%
Gloucestershire +5 3 £42,500 +63.46%
Luton - 3 £45,000 -
Dunstable - 3 £45,000 -
Cheltenham - 3 £42,500 -
Yeovil - 3 - -
Somerset - 3 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 29 June 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 537 (100.00%) Analytics
2 265 (49.35%) Google
3 260 (48.42%) Marketing
4 230 (42.83%) Google Analytics
5 190 (35.38%) HTML
6 186 (34.64%) E-Commerce
7 178 (33.15%) JavaScript
8 150 (27.93%) Analytical Skills
9 143 (26.63%) SQL
10 134 (24.95%) Agile Software Development
11 127 (23.65%) CSS
12 126 (23.46%) Degree
13 118 (21.97%) SEO
14 117 (21.79%) Adobe
15 94 (17.50%) Business Intelligence
16 92 (17.13%) User Experience
17 90 (16.76%) Digital Marketing
18 88 (16.39%) Finance
19 83 (15.46%) Visualisation
20 74 (13.78%) Omniture
21 72 (13.41%) Social Media
21 72 (13.41%) Computer Science
22 67 (12.48%) Retail
23 66 (12.29%) jQuery
24 64 (11.92%) HTML5
25 61 (11.36%) Adobe Analytics
26 60 (11.17%) Tableau
27 56 (10.43%) CMS
28 55 (10.24%) Wireframes
29 54 (10.06%) Content Management

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 56 (10.43%) CMS
2 32 (5.96%) SAS
3 14 (2.61%) Apache Solr
4 10 (1.86%) Apache Spark
5 6 (1.12%) Umbraco
5 6 (1.12%) WordPress
6 5 (0.93%) Drupal
7 4 (0.74%) Adobe Experience Manager
8 3 (0.56%) Confluence
8 3 (0.56%) IIS
9 1 (0.19%) Apache
9 1 (0.19%) Joomla!
9 1 (0.19%) Sitecore CMS
Applications
1 36 (6.70%) MS Excel
2 22 (4.10%) Photoshop
3 17 (3.17%) MS PowerPoint
4 9 (1.68%) Adobe Illustrator
5 8 (1.49%) MS Office
5 8 (1.49%) Spreadsheet
5 8 (1.49%) SPSS
6 4 (0.74%) Acrobat
6 4 (0.74%) Fireworks
6 4 (0.74%) InVision
7 3 (0.56%) Adobe Creative Suite
8 2 (0.37%) InDesign
8 2 (0.37%) OmniGraffle
9 1 (0.19%) Adobe Premiere
Business Applications
1 35 (6.52%) WebTrends
2 7 (1.30%) Magento
2 7 (1.30%) Oracle Retail
3 4 (0.74%) Dynamics CRM
4 3 (0.56%) Eloqua
4 3 (0.56%) Radian6
4 3 (0.56%) Unica
5 2 (0.37%) Dynamics AX
5 2 (0.37%) Oracle BPM
6 1 (0.19%) Data Workbench
6 1 (0.19%) SAP Oil and Gas
Cloud Services
1 230 (42.83%) Google Analytics
2 61 (11.36%) Adobe Analytics
3 35 (6.52%) Google Tag Manager
4 33 (6.15%) SaaS
5 22 (4.10%) Amazon AWS
6 11 (2.05%) GitHub
6 11 (2.05%) Google Cloud Platform
7 10 (1.86%) Amazon Kinesis
8 9 (1.68%) AdWords
9 6 (1.12%) Microsoft Azure
10 5 (0.93%) Amazon S3
10 5 (0.93%) Heroku
10 5 (0.93%) SmartFocus
11 3 (0.56%) MailChimp
12 2 (0.37%) Amazon EC2
12 2 (0.37%) Force.com
12 2 (0.37%) Office 365
13 1 (0.19%) Google Compute Engine
Communications & Networking
1 39 (7.26%) Internet
2 5 (0.93%) HTTP
3 2 (0.37%) DNS
3 2 (0.37%) FTP
3 2 (0.37%) Remote Desktop
3 2 (0.37%) TCP/IP
4 1 (0.19%) Intranet
4 1 (0.19%) VPN
Database & Business Intelligence
1 37 (6.89%) QlikView
2 27 (5.03%) Data Warehouse
3 26 (4.84%) Big Data
4 23 (4.28%) Relational Database
5 22 (4.10%) SQL Server
6 21 (3.91%) Qlik Sense
7 20 (3.72%) Data Mining
7 20 (3.72%) Power BI
8 18 (3.35%) Hadoop
8 18 (3.35%) Pentaho
9 17 (3.17%) Amazon Redshift
9 17 (3.17%) Spotfire
10 14 (2.61%) Lumira
10 14 (2.61%) SQL Server Integration Services
11 12 (2.23%) NoSQL
11 12 (2.23%) PostgreSQL
12 11 (2.05%) BusinessObjects
12 11 (2.05%) RDBMS
13 10 (1.86%) BigQuery
13 10 (1.86%) SQL Server Reporting Services
Development Applications
1 18 (3.35%) Visual Studio
2 16 (2.98%) Grunt
2 16 (2.98%) Team Foundation Server
3 15 (2.79%) Bower
4 14 (2.61%) Git (software)
4 14 (2.61%) Talend Open Studio
5 13 (2.42%) Axure RP
6 7 (1.30%) Dreamweaver
7 6 (1.12%) JIRA
8 3 (0.56%) Atlassian Bamboo
8 3 (0.56%) Geb
8 3 (0.56%) Gradle
8 3 (0.56%) Spock
9 2 (0.37%) Gatling
10 1 (0.19%) PHPUnit
10 1 (0.19%) Visual Website Optimizer
General
1 260 (48.42%) Marketing
2 88 (16.39%) Finance
3 67 (12.48%) Retail
4 53 (9.87%) Advertising
5 23 (4.28%) Publishing
6 22 (4.10%) Banking
7 18 (3.35%) Law
8 13 (2.42%) Games
9 9 (1.68%) Legal
10 7 (1.30%) Billing
10 7 (1.30%) Manufacturing
10 7 (1.30%) Telecoms
11 3 (0.56%) Dutch Language
12 2 (0.37%) French Language
12 2 (0.37%) Front Office
12 2 (0.37%) German Language
13 1 (0.19%) Electronics
13 1 (0.19%) Italian Language
13 1 (0.19%) Retail Banking
13 1 (0.19%) Spanish Language
Job Titles
1 134 (24.95%) Analyst
2 90 (16.76%) Developer
3 64 (11.92%) Web Analyst
4 36 (6.70%) Designer
5 35 (6.52%) Consultant
6 31 (5.77%) UX Designer
7 29 (5.40%) Web Analytics Analyst
8 27 (5.03%) Front End Developer (Client-Side Developer)
8 27 (5.03%) Web Manager
9 24 (4.47%) C# Developer
10 23 (4.28%) .NET Developer
10 23 (4.28%) Analytics Developer
11 22 (4.10%) C# .NET Developer
11 22 (4.10%) Data Analyst
12 20 (3.72%) Project Manager
13 19 (3.54%) Analytics Manager
13 19 (3.54%) SEO Manager
14 18 (3.35%) Architect
14 18 (3.35%) Insight Analyst
15 17 (3.17%) Analytics Consultant
Libraries, Frameworks & Software Standards
1 190 (35.38%) HTML
2 127 (23.65%) CSS
3 66 (12.29%) jQuery
4 64 (11.92%) HTML5
5 40 (7.45%) .NET
6 35 (6.52%) XML
7 33 (6.15%) CSS3
8 26 (4.84%) Web Services
9 23 (4.28%) Flash
10 21 (3.91%) Sass
11 20 (3.72%) ASP.NET
12 16 (2.98%) ASP.NET MVC
13 15 (2.79%) D3.js
13 15 (2.79%) LESS
14 13 (2.42%) Mustache
15 10 (1.86%) REST
16 9 (1.68%) JSON
17 8 (1.49%) DOM
17 8 (1.49%) MDX
17 8 (1.49%) Regular Expression
Miscellaneous
1 150 (27.93%) Analytical Skills
2 92 (17.13%) User Experience
3 83 (15.46%) Visualisation
4 72 (13.41%) Computer Science
4 72 (13.41%) Social Media
5 38 (7.08%) Mathematics
6 33 (6.15%) Mobile App
7 28 (5.21%) Digital Media
8 27 (5.03%) Data Extraction
9 23 (4.28%) W3C
10 21 (3.91%) Physics
11 19 (3.54%) Statistics
12 15 (2.79%) Management Information System
13 11 (2.05%) Video on Demand
14 9 (1.68%) FMCG
15 8 (1.49%) Data Integration
15 8 (1.49%) Fintech
16 7 (1.30%) Internet of Things
16 7 (1.30%) Psychology
16 7 (1.30%) Telematics
Operating Systems
1 28 (5.21%) Windows
2 15 (2.79%) Linux
3 5 (0.93%) Android
3 5 (0.93%) Apple iOS
4 3 (0.56%) Windows Server
5 2 (0.37%) Windows Vista
6 1 (0.19%) Unix
6 1 (0.19%) Windows Server 2008
6 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 537 (100.00%) Analytics
2 186 (34.64%) E-Commerce
3 134 (24.95%) Agile Software Development
4 118 (21.97%) SEO
5 94 (17.50%) Business Intelligence
6 90 (16.76%) Digital Marketing
7 55 (10.24%) Wireframes
8 54 (10.06%) Content Management
9 52 (9.68%) CRM
10 51 (9.50%) Data Visualisation
10 51 (9.50%) Information Architecture
11 48 (8.94%) Tag Management
12 46 (8.57%) Digital Analytics
13 43 (8.01%) ETL
14 41 (7.64%) Data Analytics
15 39 (7.26%) Front End Development
16 38 (7.08%) Web Development
17 37 (6.89%) Project Management
18 36 (6.70%) Email Marketing
18 36 (6.70%) Prototyping
Programming Languages
1 178 (33.15%) JavaScript
2 143 (26.63%) SQL
3 34 (6.33%) C#
4 33 (6.15%) Python
5 29 (5.40%) R
6 19 (3.54%) VBA
7 13 (2.42%) PHP
8 11 (2.05%) Java
9 10 (1.86%) T-SQL
10 9 (1.68%) VB
11 5 (0.93%) Groovy
12 3 (0.56%) Data Analysis Expressions (DAX)
12 3 (0.56%) VBScript
13 2 (0.37%) MATLAB
13 2 (0.37%) SAS Macro
14 1 (0.19%) Bash Shell
14 1 (0.19%) C++
14 1 (0.19%) ECMAScript
14 1 (0.19%) Objective-C
14 1 (0.19%) PL/SQL
Qualifications
1 126 (23.46%) Degree
2 18 (3.35%) Security Cleared
3 15 (2.79%) PhD
4 6 (1.12%) PRINCE2 Certification
5 4 (0.74%) MBA
6 3 (0.56%) CTC Cleared
7 2 (0.37%) DV Cleared
7 2 (0.37%) SC Cleared
8 1 (0.19%) CIMA
8 1 (0.19%) MOS
Quality Assurance & Compliance
1 37 (6.89%) QA
2 10 (1.86%) WCAG
3 9 (1.68%) SLA
4 4 (0.74%) PCI DSS
5 2 (0.37%) Data Quality
System Software
1 2 (0.37%) vCloud
1 2 (0.37%) VMware Infrastructure
Systems Management
1 8 (1.49%) TeamSite
2 1 (0.19%) Systems Management Server (SMS)
Vendors
1 265 (49.35%) Google
2 117 (21.79%) Adobe
3 74 (13.78%) Omniture
4 60 (11.17%) Tableau
5 33 (6.15%) Microsoft
6 28 (5.21%) Coremetrics
7 23 (4.28%) Facebook
8 16 (2.98%) Oracle
9 15 (2.79%) SAP
9 15 (2.79%) Twitter
10 14 (2.61%) Alteryx
10 14 (2.61%) Birst
10 14 (2.61%) Endeca
10 14 (2.61%) Jaspersoft
10 14 (2.61%) Talend
10 14 (2.61%) TIBCO
11 13 (2.42%) Apple
11 13 (2.42%) IBM
12 11 (2.05%) DoubleClick
13 10 (1.86%) Trillium
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £50,000 to £90,000 per annum plus 16% bonus plus package
Posted: 8 hours ago
Crawley, West Sussex
SLS Services Ltd
Salary: £25,000 - £30,000 + 25 days holiday, Pension & Life Assurance
Posted: 6 hours ago
London
Parallel Consulting
Salary: £60000 - £90000 per annum + package
Posted: 8 hours ago
Hinxton near Cambridge, UK
EMBL
Salary: Competitive plus benefits
Posted: 15 hours ago
London
C4 Commerce
Salary: From £50,000 to £60,000 per annum + 10% bonus
Posted: 2 hours ago
Manchester
Applause IT Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 2 days ago
Woking, Surrey
360 Resourcing
Salary: £40,000 per annum + profit share + benefits
Posted: Yesterday
London
Harvey Nash plc
Salary: £80000 - £100000 per annum + Plus Benefits
Posted: 2 days ago
City, London
We are Friday Ltd.
Salary: Competitive - Depending on experience
Posted: 1 hour ago
London
Uniting Ambition
Salary: £25k - 35k per year
Posted: 2 days ago
Bristol, Avon
Bluetownonline
Posted: 2 days ago
Manchester
ECOM
Salary: £22000 - £26000 per annum
Posted: 2 days ago
London
Experis Ltd
Salary: £80000.00 per annum
Posted: 2 days ago
London
Preferred Choice
Salary: £60000 - £65000 per annum
Posted: 2 days ago
Portsmouth, Hampshire
First Point
Salary: £25000.00 - £35000.00 per annum
Posted: 5 days ago
Central London / West End
People Source Consulting
Salary: £40000 - £45000 per annum + pension, health care, 25 days
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: 5 days ago
London
Opilio Recruitment
Salary: £50k - 60k per year
Posted: 5 days ago
Manchester
ECOM
Salary: £75000 - £100000 per annum + bonus, car and benefits
Posted: 5 days ago
Alton, Hampshire
Kyna Associates
Salary: £30000 - £35000 Per Annum benefits
Posted: 6 days ago
Lincolnshire
Stafford-Sharp Associates
Salary: £35000.00 - £40000.00 per annum
Posted: 5 days ago
London
Parliamentary Digital Service
Salary: From £36,500 to £42,825 per annum
Posted: 12 days ago
London
Digital Gurus
Salary: £55000 - £70000 Per Annum Benefits available
Posted: 5 days ago
London
Verticality Ltd
Salary: £65000 - £75000 per annum, Benefits Bonus & full corporate benefits
Posted: 6 days ago
London
Client Server
Salary: £45k to £60k + bonus + benefits
Posted: 16 days ago
London
BGL Group
Salary: Competitive + Bonus + Benefits
Posted: 23 days ago
London
Premier Media
Salary: £30000 - £40000 per annum
Posted: 23 days ago
London
Exsurgo
Salary: £45k - 50k per year
Posted: 26 days ago