The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 652 602 562
Rank change year-on-year
-50 -40
Permanent jobs citing Web Analytics 269 396 483
As % of all permanent IT jobs located in the UK 0.27% 0.36% 0.41%
As % of the Processes & Methodologies category 0.31% 0.41% 0.48%
Number of salaries quoted 234 282 353
Median salary £45,000 £43,000 £42,500
Median salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £31,150 £26,700 £27,000
10% offered a salary of more than £66,750 £67,500 £65,000
UK excluding London median salary £37,500 £40,000 £40,000
% change year-on-year
-6.25% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86142 95892 100545
As % of all permanent IT jobs located in the UK 87.84% 87.29% 85.37%
Number of salaries quoted 71917 78502 81138
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 28 July 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -47 265 £45,000 +4.65% 40
London -63 136 £50,750 +6.84% 20
South East +21 39 £40,000 -5.88% 8
North West +23 27 £37,500 +7.14% 4
Yorkshire +38 24 £32,500 -5.79% 2
West Yorkshire +31 22 £32,500 -7.14% 2
Manchester +7 18 £37,500 +7.14% 3
City of London +15 17 £50,000 +11.11% 4
Bradford - 17 £32,500 -
South West +21 16 £45,000 - 1
Surrey +25 15 £38,750 -13.88% 1
East of England +30 12 £45,000 +38.46% 1
Hampshire +6 10 £47,500 +90.00% 2
Portsmouth - 10 £47,500 - 2
Bristol - 6 £45,000 -
Cambridgeshire - 6 - -
Cheshire +36 5 £30,500 -
Bedfordshire +20 5 £45,000 -30.76% 1
Chester +8 5 £30,500 -
East Midlands +3 5 £32,500 -22.61% 2
Woking - 5 £37,500 -
Leeds +29 4 £60,000 +77.77% 2
Northamptonshire +7 4 £32,500 -23.07%
Northampton +6 4 £32,500 -22.61%
Cambridge - 4 - -
Berkshire +3 3 £36,750 -18.33% 2
Gloucestershire -1 3 £42,500 -
Oxford -9 3 £50,000 +5.26%
Oxfordshire -20 3 £50,000 +163.15%
Somerset - 3 - -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 28 July 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 533 (100.00%) Analytics
2 260 (48.78%) Marketing
3 252 (47.28%) Google
4 218 (40.90%) Google Analytics
5 176 (33.02%) HTML
6 173 (32.46%) E-Commerce
7 170 (31.89%) JavaScript
8 166 (31.14%) SQL
9 147 (27.58%) Analytical Skills
10 138 (25.89%) Agile Software Development
11 135 (25.33%) Degree
12 113 (21.20%) CSS
12 113 (21.20%) Business Intelligence
13 107 (20.08%) Adobe
14 99 (18.57%) Finance
15 92 (17.26%) SEO
16 89 (16.70%) User Experience
17 81 (15.20%) Computer Science
18 77 (14.45%) Visualisation
19 76 (14.26%) Digital Marketing
20 65 (12.20%) jQuery
21 63 (11.82%) Retail
22 62 (11.63%) Omniture
23 61 (11.44%) Social Media
24 60 (11.26%) Tableau
25 59 (11.07%) HTML5
26 55 (10.32%) Big Data
27 54 (10.13%) Adobe Analytics
28 51 (9.57%) Information Architecture
29 50 (9.38%) Content Management

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (8.44%) CMS
1 45 (8.44%) SAS
2 14 (2.63%) Apache Solr
3 9 (1.69%) Apache Spark
4 6 (1.13%) Confluence
4 6 (1.13%) Umbraco
5 4 (0.75%) IIS
6 3 (0.56%) Adobe Experience Manager
6 3 (0.56%) Drupal
6 3 (0.56%) WordPress
7 2 (0.38%) Sitecore CMS
8 1 (0.19%) Apache
8 1 (0.19%) Joomla!
8 1 (0.19%) Marvel
8 1 (0.19%) Oracle Workflow
8 1 (0.19%) WebSphere
Applications
1 39 (7.32%) MS Excel
2 21 (3.94%) MS PowerPoint
3 15 (2.81%) Photoshop
4 7 (1.31%) MS Office
4 7 (1.31%) Spreadsheet
4 7 (1.31%) SPSS
5 6 (1.13%) Adobe Illustrator
6 4 (0.75%) Acrobat
6 4 (0.75%) Fireworks
6 4 (0.75%) OmniGraffle
7 2 (0.38%) InDesign
7 2 (0.38%) InVision
8 1 (0.19%) Adobe Creative Suite
8 1 (0.19%) Adobe Premiere
8 1 (0.19%) EViews
Business Applications
1 37 (6.94%) WebTrends
2 6 (1.13%) Magento
3 5 (0.94%) Eloqua
3 5 (0.94%) Oracle Retail
4 3 (0.56%) Radian6
5 2 (0.38%) Dynamics AX
5 2 (0.38%) Dynamics CRM
5 2 (0.38%) Oracle BPM
5 2 (0.38%) Unica
6 1 (0.19%) Adobe Campaign
6 1 (0.19%) Data Workbench
6 1 (0.19%) Optimost
6 1 (0.19%) SAP Oil and Gas
6 1 (0.19%) Sprinklr
Cloud Services
1 218 (40.90%) Google Analytics
2 54 (10.13%) Adobe Analytics
3 37 (6.94%) SaaS
4 32 (6.00%) Google Tag Manager
5 25 (4.69%) Amazon AWS
6 10 (1.88%) GitHub
6 10 (1.88%) Google Cloud Platform
7 9 (1.69%) Amazon Kinesis
8 6 (1.13%) Amazon S3
8 6 (1.13%) Heroku
8 6 (1.13%) Microsoft Azure
9 5 (0.94%) AdWords
10 4 (0.75%) MailChimp
11 3 (0.56%) SmartFocus
12 2 (0.38%) Amazon EC2
12 2 (0.38%) Force.com
12 2 (0.38%) Office 365
13 1 (0.19%) Google Compute Engine
13 1 (0.19%) Responsys
Communications & Networking
1 42 (7.88%) Internet
2 6 (1.13%) HTTP
3 4 (0.75%) Intranet
4 2 (0.38%) DNS
4 2 (0.38%) Remote Desktop
4 2 (0.38%) TCP/IP
5 1 (0.19%) VPN
Database & Business Intelligence
1 55 (10.32%) Big Data
2 37 (6.94%) QlikView
3 26 (4.88%) SQL Server
4 25 (4.69%) Data Warehouse
5 23 (4.32%) Power BI
5 23 (4.32%) Relational Database
6 22 (4.13%) Qlik Sense
7 18 (3.38%) Data Mining
7 18 (3.38%) Pentaho
8 16 (3.00%) Spotfire
8 16 (3.00%) SQL Server Integration Services
9 15 (2.81%) Amazon Redshift
9 15 (2.81%) Hadoop
10 14 (2.63%) NoSQL
11 13 (2.44%) Lumira
11 13 (2.44%) SAS Visual Analytics
12 12 (2.25%) PostgreSQL
12 12 (2.25%) RDBMS
13 11 (2.06%) BusinessObjects
14 10 (1.88%) SQL Server Reporting Services
Development Applications
1 19 (3.56%) Visual Studio
2 17 (3.19%) Team Foundation Server
3 16 (3.00%) Grunt
4 15 (2.81%) Bower
4 15 (2.81%) Git (software)
5 14 (2.63%) Talend Open Studio
6 11 (2.06%) Axure RP
7 10 (1.88%) JIRA
8 7 (1.31%) Dreamweaver
9 4 (0.75%) Geb
9 4 (0.75%) Gradle
9 4 (0.75%) Spock
10 3 (0.56%) Atlassian Bamboo
11 2 (0.38%) Gatling
12 1 (0.19%) gulp
12 1 (0.19%) Jasmine
12 1 (0.19%) Karma Test Runner
12 1 (0.19%) Subversion
General
1 260 (48.78%) Marketing
2 99 (18.57%) Finance
3 63 (11.82%) Retail
4 48 (9.01%) Advertising
5 27 (5.07%) Publishing
6 21 (3.94%) Banking
6 21 (3.94%) Law
7 9 (1.69%) Games
7 9 (1.69%) Legal
7 9 (1.69%) Telecoms
8 7 (1.31%) Manufacturing
9 5 (0.94%) Billing
10 2 (0.38%) Dutch Language
10 2 (0.38%) French Language
10 2 (0.38%) Front Office
10 2 (0.38%) German Language
11 1 (0.19%) Automotive
11 1 (0.19%) Electronics
11 1 (0.19%) Italian Language
11 1 (0.19%) Spanish Language
Job Titles
1 151 (28.33%) Analyst
2 100 (18.76%) Developer
3 76 (14.26%) Web Analyst
4 36 (6.75%) Web Analytics Analyst
5 33 (6.19%) Designer
6 31 (5.82%) Consultant
7 29 (5.44%) UX Designer
8 28 (5.25%) Front End Developer (Client-Side Developer)
9 25 (4.69%) Analytics Developer
9 25 (4.69%) C# Developer
10 24 (4.50%) .NET Developer
11 23 (4.32%) Architect
11 23 (4.32%) C# .NET Developer
12 22 (4.13%) Data Analyst
13 21 (3.94%) Insight Analyst
13 21 (3.94%) Web Manager
14 20 (3.75%) Google Analytics Analyst
15 19 (3.56%) Senior Analyst
16 18 (3.38%) E-Commerce Analyst
17 17 (3.19%) Digital Analyst
Libraries, Frameworks & Software Standards
1 176 (33.02%) HTML
2 113 (21.20%) CSS
3 65 (12.20%) jQuery
4 59 (11.07%) HTML5
5 39 (7.32%) .NET
6 32 (6.00%) XML
7 27 (5.07%) CSS3
8 26 (4.88%) Web Services
9 23 (4.32%) Flash
10 22 (4.13%) ASP.NET
11 20 (3.75%) Sass
12 17 (3.19%) ASP.NET MVC
13 15 (2.81%) D3.js
14 13 (2.44%) Mustache
15 12 (2.25%) REST
16 11 (2.06%) Ajax
16 11 (2.06%) LESS
17 10 (1.88%) JSON
18 9 (1.69%) MDX
19 8 (1.50%) Regular Expression
Miscellaneous
1 147 (27.58%) Analytical Skills
2 89 (16.70%) User Experience
3 81 (15.20%) Computer Science
4 77 (14.45%) Visualisation
5 61 (11.44%) Social Media
6 39 (7.32%) Mathematics
7 37 (6.94%) Mobile App
8 27 (5.07%) Credit Risk
9 26 (4.88%) Physics
9 26 (4.88%) Statistics
10 23 (4.32%) Data Extraction
10 23 (4.32%) Digital Media
11 17 (3.19%) W3C
12 15 (2.81%) Management Information System
13 11 (2.06%) Psychology
13 11 (2.06%) Video on Demand
14 9 (1.69%) Data Integration
14 9 (1.69%) Economics
14 9 (1.69%) Internet of Things
15 8 (1.50%) Fintech
Operating Systems
1 27 (5.07%) Windows
2 16 (3.00%) Linux
3 5 (0.94%) Android
3 5 (0.94%) Apple iOS
4 3 (0.56%) Windows Server
5 1 (0.19%) Windows Server 2008
5 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 533 (100.00%) Analytics
2 173 (32.46%) E-Commerce
3 138 (25.89%) Agile Software Development
4 113 (21.20%) Business Intelligence
5 92 (17.26%) SEO
6 76 (14.26%) Digital Marketing
7 51 (9.57%) Information Architecture
8 50 (9.38%) Content Management
9 49 (9.19%) Wireframes
10 48 (9.01%) Tag Management
11 45 (8.44%) Data Visualisation
11 45 (8.44%) ETL
12 44 (8.26%) CRM
13 39 (7.32%) Data Analysis
14 37 (6.94%) Actionable Insight
14 37 (6.94%) Data Analytics
14 37 (6.94%) Digital Analytics
15 35 (6.57%) Email Marketing
15 35 (6.57%) Front End Development
16 34 (6.38%) Web Development
Programming Languages
1 170 (31.89%) JavaScript
2 166 (31.14%) SQL
3 35 (6.57%) C#
4 33 (6.19%) Python
5 31 (5.82%) R
6 18 (3.38%) VBA
7 13 (2.44%) Java
8 11 (2.06%) T-SQL
9 10 (1.88%) PHP
9 10 (1.88%) VB
10 6 (1.13%) Groovy
11 4 (0.75%) Data Analysis Expressions (DAX)
11 4 (0.75%) VBScript
12 3 (0.56%) SAS Macro
13 2 (0.38%) C++
13 2 (0.38%) MATLAB
13 2 (0.38%) PL/SQL
14 1 (0.19%) Bash Shell
14 1 (0.19%) Objective-C
14 1 (0.19%) VB.NET
Qualifications
1 135 (25.33%) Degree
2 23 (4.32%) PhD
3 17 (3.19%) Security Cleared
4 6 (1.13%) PRINCE2 Certification
5 4 (0.75%) MBA
6 2 (0.38%) CTC Cleared
6 2 (0.38%) DV Cleared
6 2 (0.38%) SC Cleared
7 1 (0.19%) A+ Certification
7 1 (0.19%) CIMA
7 1 (0.19%) ISEB
7 1 (0.19%) MOS
Quality Assurance & Compliance
1 37 (6.94%) QA
2 7 (1.31%) Data Quality
3 6 (1.13%) SLA
4 5 (0.94%) WCAG
5 4 (0.75%) PCI DSS
6 2 (0.38%) Actionable Recommendations
System Software
1 2 (0.38%) vCloud
1 2 (0.38%) VMware Infrastructure
Systems Management
1 3 (0.56%) TeamSite
Vendors
1 252 (47.28%) Google
2 107 (20.08%) Adobe
3 62 (11.63%) Omniture
4 60 (11.26%) Tableau
5 34 (6.38%) Microsoft
6 26 (4.88%) Coremetrics
7 19 (3.56%) Facebook
8 16 (3.00%) Oracle
8 16 (3.00%) Twitter
9 14 (2.63%) Endeca
9 14 (2.63%) SAP
9 14 (2.63%) Talend
10 13 (2.44%) Alteryx
10 13 (2.44%) Birst
10 13 (2.44%) Clarabridge
10 13 (2.44%) IBM
10 13 (2.44%) Jaspersoft
10 13 (2.44%) TIBCO
11 12 (2.25%) Apple
12 11 (2.06%) DoubleClick
London
Verticality Ltd
Salary: £28000 - £30000 per annum, Benefits Full benefits
Posted: 2 hours ago
London
Churchill Frank International
Salary: £30000 - £35000 per annum + Amazing Company Benefits
Posted: 7 hours ago
City, London
Experis Ltd
Salary: £30000.00 - £38000.00 per annum + Benefits
Posted: 5 hours ago
London
Energize Recruitment Solutions Ltd
Salary: £50000 - £60000 per annum
Posted: Yesterday
London
Salt
Salary: £30000 - £35000 per annum
Posted: Yesterday
North West
Parallel Consulting
Salary: £40000 - £50000 per annum
Posted: Yesterday
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £70,000 to £100,000 per annum plus 16% bonus plus package
Posted: 3 days ago
Leeds
Churchill Frank International
Salary: £35000 - £45000 per annum + Benefits + Travel + Bonus
Posted: Yesterday
London
Lorien Resourcing
Salary: £25000. - £35000. per annum
Posted: Yesterday
Buckinghamshire
McGregor Boyall
Salary: £200 - £270 per day
Posted: 2 days ago
London
Experis Ltd
Salary: £80000.00 per annum
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £30000 - £60000 per annum
Posted: 2 days ago
City, London
ANSON MCCADE
Salary: £40,000- £60,000 plus attractive benefits, 30 days holiday and extensi
Posted: 2 days ago
Newcastle Upon Tyne, Tyne and Wear
Hainton Recruitment
Salary: £30000 - £45000 per annum + 35 hours a week, 33 days holiday
Posted: 2 days ago
South East London
Vantage Recruitment Solutions Ltd
Salary: From £55,000 to £65,000 per annum Bonus, Pension, Training, Healthcare
Posted: 3 days ago
Derby
Networx
Salary: Salary £Competitive
Posted: 8 days ago
Slough, Berkshire
Telefonica UK Limited
Posted: 9 days ago
Manchester
Applause IT Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 13 days ago
London
C4 Commerce
Salary: From £50,000 to £60,000 per annum + 10% bonus
Posted: 6 days ago
South West London
TEKsystems
Salary: £45000 - £60000 per annum + Package
Posted: 6 days ago
Manchester, Lancashire
onezeero.
Salary: £40000 - £60000 per annum + pension, healthcare etc
Posted: 6 days ago
Manchester
Churchill Frank International
Salary: £45000 per annum + Benefits
Posted: 6 days ago
Leeds, Yorkshire
Sky Betting and Gaming
Posted: 15 days ago
City, London
Simply Business
Salary: Competitive Salary + Benefits
Posted: 8 days ago
London
Talent Point
Salary: £30000.00 - £36000.00 per annum
Posted: 13 days ago
Portsmouth
Spectrum IT
Salary: £40000 - £55000 per annum + Benefits
Posted: 9 days ago
Portsmouth
Talent Point
Salary: £25000.00 - £35000.00 per annum
Posted: 27 days ago
North West London
Which?
Posted: 16 days ago
London
Bluetown Online LTD
Salary: £40000 per annum
Posted: 20 days ago
Newcastle Upon Tyne, Tyne and Wear
Accenture
Salary: From £26,100 to £42,700 per annum
Posted: 15 days ago