The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Web Analytics
UK
Rank 551 674 565
Rank change year-on-year
+123 -109
Permanent jobs citing Web Analytics 312 280 421
As % of all permanent IT jobs located in the UK 0.38% 0.27% 0.40%
As % of the Processes & Methodologies category 0.42% 0.31% 0.46%
Number of salaries quoted 252 210 334
Median salary £48,500 £47,500 £44,367
Median salary % change year-on-year
+2.10% +7.06%
90% offered a salary of more than £32,500 £30,000 £27,500
10% offered a salary of more than £75,000 £70,000 £67,500
UK excluding London median salary £40,000 £42,500 £40,000
% change year-on-year
-5.88% +6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73661 90442 92402
As % of all permanent IT jobs located in the UK 88.79% 88.31% 86.70%
Number of salaries quoted 60548 75022 75488
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 26 February 2017 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +128 297 £48,500 +7.77% 56
London +94 215 £50,000 - 28
City of London +49 33 £70,000 +30.23% 7
North West +6 20 £38,750 -18.42% 5
South West +31 18 £48,500 +63.02% 2
East Midlands - 15 £35,000 - 5
Manchester -14 13 £40,000 -33.33% 5
Scotland +20 12 £60,000 +4.34% 1
South East +42 11 £32,500 -18.75% 4
Leicestershire - 11 £30,000 - 5
East of England +34 6 £30,000 -40.00% 5
Yorkshire +21 6 £42,500 +41.66% 4
Bristol +3 6 £30,000 +22.44% 1
Edinburgh -5 6 £53,750 -6.52% 1
West Midlands - 6 £40,000 - 2
West Yorkshire +24 5 £42,500 +41.66% 4
Leicester - 5 £30,000 - 2
Glasgow - 5 - -
Swindon - 5 £48,500 -
Wiltshire - 5 £48,500 -
Hampshire +25 4 £50,000 - 2
Hertfordshire +12 4 £30,000 -43.39%
Watford +1 4 £30,000 -43.39%
Somerset -6 4 £50,000 +42.85%
Surrey +44 3 £32,000 -24.70% 2
Bradford - 3 £50,000 - 1
Southampton - 3 - -
Leeds +12 2 £36,750 +22.50% 1
Folkestone - 2 £32,500 -
Exeter - 2 £48,750 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 26 February 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 681 (100.00%) Analytics
2 405 (59.47%) Marketing
3 252 (37.00%) Google
4 226 (33.19%) Business Intelligence
5 222 (32.60%) Google Analytics
6 204 (29.96%) SQL
7 188 (27.61%) Big Data
8 173 (25.40%) E-Commerce
9 168 (24.67%) Credit Risk
10 160 (23.49%) HTML
11 153 (22.47%) Degree
12 137 (20.12%) User Experience
13 132 (19.38%) Analytical Skills
14 127 (18.65%) JavaScript
15 125 (18.36%) Agile Software Development
16 123 (18.06%) SEO
17 118 (17.33%) Digital Marketing
18 117 (17.18%) CSS
19 111 (16.30%) Adobe
20 104 (15.27%) Social Media
21 92 (13.51%) Finance
22 91 (13.36%) SAS
23 86 (12.63%) Visualisation
24 85 (12.48%) Retail
25 82 (12.04%) Python
26 80 (11.75%) Data Analysis
26 80 (11.75%) Adobe Analytics
27 74 (10.87%) Actionable Insight
28 71 (10.43%) Pay per click
29 65 (9.54%) Java

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (13.36%) SAS
2 55 (8.08%) CMS
3 45 (6.61%) Apache Spark
4 18 (2.64%) Sitecore CMS
5 16 (2.35%) Apache Pig
6 15 (2.20%) Adobe Experience Manager
7 11 (1.62%) Marvel
8 9 (1.32%) Umbraco
9 5 (0.73%) Confluence
10 4 (0.59%) Apache
11 2 (0.29%) Elasticsearch
11 2 (0.29%) SharePoint
12 1 (0.15%) Liferay
12 1 (0.15%) nginx
12 1 (0.15%) SharePoint 2010
12 1 (0.15%) SharePoint 2013
12 1 (0.15%) WordPress
Applications
1 53 (7.78%) MS Excel
2 40 (5.87%) SPSS
3 27 (3.96%) MS Office
4 23 (3.38%) MS PowerPoint
5 15 (2.20%) OmniGraffle
6 11 (1.62%) Photoshop
7 5 (0.73%) Adobe Creative Suite
7 5 (0.73%) Adobe Illustrator
7 5 (0.73%) InVision
8 3 (0.44%) MS Visio
8 3 (0.44%) Spreadsheet
9 2 (0.29%) Gephi
9 2 (0.29%) GIMP
Business Applications
1 38 (5.58%) WebTrends
2 3 (0.44%) Magento
3 2 (0.29%) Adobe Campaign
3 2 (0.29%) Radian6
4 1 (0.15%) Dynamics AX
Cloud Services
1 222 (32.60%) Google Analytics
2 80 (11.75%) Adobe Analytics
3 37 (5.43%) Amazon AWS
4 26 (3.82%) Google Tag Manager
5 22 (3.23%) AdWords
6 21 (3.08%) SaaS
7 10 (1.47%) Cloud Computing
8 5 (0.73%) AWS CloudFormation
9 4 (0.59%) Google Cloud Platform
10 2 (0.29%) AdSense
10 2 (0.29%) Amazon CloudWatch
10 2 (0.29%) Amazon Kinesis
10 2 (0.29%) AWS Lambda
10 2 (0.29%) CloudFront
10 2 (0.29%) Firebase
10 2 (0.29%) Responsys
10 2 (0.29%) Route 53
10 2 (0.29%) Virtual Private Cloud
11 1 (0.15%) Amazon S3
11 1 (0.15%) Trello
Communications & Networking
1 36 (5.29%) Internet
2 16 (2.35%) HTTP
3 3 (0.44%) Broadband
4 2 (0.29%) HTTPS
5 1 (0.15%) Firewall
5 1 (0.15%) SMS
Database & Business Intelligence
1 188 (27.61%) Big Data
2 50 (7.34%) Hadoop
3 33 (4.85%) Relational Database
4 31 (4.55%) Apache Hive
5 27 (3.96%) Data Warehouse
6 23 (3.38%) MySQL
7 21 (3.08%) QlikView
8 16 (2.35%) Base SAS
9 15 (2.20%) NoSQL
10 13 (1.91%) Data Mining
11 12 (1.76%) Amazon Redshift
12 11 (1.62%) BusinessObjects
12 11 (1.62%) RDBMS
12 11 (1.62%) SQL Server
13 10 (1.47%) Qlik Sense
14 9 (1.32%) Power BI
15 8 (1.17%) Looker
16 7 (1.03%) SAS EBI
17 6 (0.88%) SAS Data Integration Studio
18 5 (0.73%) MongoDB
Development Applications
1 46 (6.75%) Git (software)
2 30 (4.41%) Axure RP
3 16 (2.35%) Cucumber
4 15 (2.20%) Capybara
4 15 (2.20%) Selenium
5 14 (2.06%) Jenkins
5 14 (2.06%) JIRA
6 12 (1.76%) Grunt
6 12 (1.76%) WebDriver
7 11 (1.62%) gulp
7 11 (1.62%) WATIR
8 10 (1.47%) Jasmine
9 9 (1.32%) Balsamiq Mockups
9 9 (1.32%) JMeter
9 9 (1.32%) SoapUI
10 6 (0.88%) Karma Test Runner
10 6 (0.88%) Subversion
10 6 (0.88%) TeamCity
11 5 (0.73%) Bower
12 3 (0.44%) Mocha
General
1 405 (59.47%) Marketing
2 92 (13.51%) Finance
3 85 (12.48%) Retail
4 48 (7.05%) Advertising
5 41 (6.02%) Telecoms
6 36 (5.29%) Banking
7 21 (3.08%) Legal
8 15 (2.20%) Publishing
9 9 (1.32%) Games
10 4 (0.59%) Brand Awareness
10 4 (0.59%) Portuguese Language
10 4 (0.59%) Spanish Language
11 3 (0.44%) Law
11 3 (0.44%) Retail Banking
12 2 (0.29%) Automotive
12 2 (0.29%) Back Office
12 2 (0.29%) French Language
12 2 (0.29%) Multimedia
13 1 (0.15%) Electronics
13 1 (0.15%) Pharmaceutical
Job Titles
1 138 (20.26%) Analyst
2 72 (10.57%) Developer
3 63 (9.25%) Web Analyst
4 51 (7.49%) Designer
5 44 (6.46%) UX Designer
6 42 (6.17%) Analytics Manager
6 42 (6.17%) Front End Developer (Client-Side Developer)
7 39 (5.73%) Consultant
8 36 (5.29%) JavaScript Developer
9 31 (4.55%) Digital Analyst
10 30 (4.41%) Senior Analyst
11 27 (3.96%) Data Analyst
12 26 (3.82%) Data Scientist
12 26 (3.82%) Web Manager
13 23 (3.38%) HTML Developer
13 23 (3.38%) Web Analytics Analyst
14 22 (3.23%) Insight Analyst
15 21 (3.08%) Marketing Manager
16 20 (2.94%) Digital Analytics Manager
17 19 (2.79%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 160 (23.49%) HTML
2 117 (17.18%) CSS
3 43 (6.31%) XML
4 41 (6.02%) HTML5
5 36 (5.29%) jQuery
6 30 (4.41%) Web Services
7 27 (3.96%) Symfony
8 26 (3.82%) Ext JS
8 26 (3.82%) mod_perl
9 24 (3.52%) RESTful
10 22 (3.23%) AngularJS
11 16 (2.35%) Flash
11 16 (2.35%) Node.js
12 15 (2.20%) CSS3
13 12 (1.76%) .NET
13 12 (1.76%) D3.js
14 11 (1.62%) REST
14 11 (1.62%) Sass
14 11 (1.62%) SOAP
14 11 (1.62%) XHTML
Miscellaneous
1 168 (24.67%) Credit Risk
2 137 (20.12%) User Experience
3 132 (19.38%) Analytical Skills
4 104 (15.27%) Social Media
5 45 (6.61%) Mobile App
6 36 (5.29%) Digital Media
7 34 (4.99%) Computer Science
8 17 (2.50%) Fintech
9 14 (2.06%) Algorithms
10 13 (1.91%) Enterprise Software
11 9 (1.32%) Graphic Design
11 9 (1.32%) Video on Demand
12 8 (1.17%) FMCG
12 8 (1.17%) Virtual Team
13 7 (1.03%) Management Information System
13 7 (1.03%) W3C
14 5 (0.73%) Blog
14 5 (0.73%) Data Centre
14 5 (0.73%) Online Banking
15 4 (0.59%) iPad
Operating Systems
1 32 (4.70%) Linux
1 32 (4.70%) Unix
2 3 (0.44%) Windows
3 1 (0.15%) Android
3 1 (0.15%) Apple iOS
3 1 (0.15%) Ubuntu
Processes & Methodologies
1 681 (100.00%) Analytics
2 226 (33.19%) Business Intelligence
3 173 (25.40%) E-Commerce
4 125 (18.36%) Agile Software Development
5 123 (18.06%) SEO
6 118 (17.33%) Digital Marketing
7 86 (12.63%) Visualisation
8 80 (11.75%) Data Analysis
9 74 (10.87%) Actionable Insight
10 71 (10.43%) Pay per click
11 57 (8.37%) CRM
12 55 (8.08%) A/B Testing
13 53 (7.78%) Web Development
14 49 (7.20%) Data Visualisation
14 49 (7.20%) Front End Development
15 47 (6.90%) User Stories
15 47 (6.90%) Wireframes
16 43 (6.31%) Content Management
16 43 (6.31%) Digital Analytics
16 43 (6.31%) Multivariate Testing
Programming Languages
1 204 (29.96%) SQL
2 127 (18.65%) JavaScript
3 82 (12.04%) Python
4 65 (9.54%) Java
5 53 (7.78%) R
6 31 (4.55%) PHP
6 31 (4.55%) Scala
7 28 (4.11%) Perl
8 26 (3.82%) Ruby
9 15 (2.20%) VBA
10 11 (1.62%) C#
11 7 (1.03%) Bash Shell
11 7 (1.03%) Clojure
11 7 (1.03%) ES6
11 7 (1.03%) TypeScript
12 6 (0.88%) SAS Macro
13 5 (0.73%) Shell Script
14 4 (0.59%) C
14 4 (0.59%) VB
15 3 (0.44%) C++
Qualifications
1 153 (22.47%) Degree
2 18 (2.64%) PhD
3 5 (0.73%) A+ Certification
4 1 (0.15%) Analytics IQ
4 1 (0.15%) BPSS Clearance
4 1 (0.15%) DV Cleared
4 1 (0.15%) MCP
4 1 (0.15%) Microsoft Certification
4 1 (0.15%) Security Cleared
Quality Assurance & Compliance
1 53 (7.78%) QA
2 14 (2.06%) Data Quality
3 4 (0.59%) WCAG
4 3 (0.44%) Actionable Recommendations
System Software
1 8 (1.17%) Docker
2 4 (0.59%) Apache Flume
3 3 (0.44%) HDFS
Systems Management
1 8 (1.17%) Ansible
2 6 (0.88%) Opscode Chef
3 2 (0.29%) Puppet
4 1 (0.15%) Mesos
Vendors
1 252 (37.00%) Google
2 111 (16.30%) Adobe
3 61 (8.96%) Tableau
4 45 (6.61%) Omniture
5 44 (6.46%) Microsoft
6 22 (3.23%) hybris
7 19 (2.79%) Monetate
7 19 (2.79%) Sitecore
8 16 (2.35%) Optimizely
9 15 (2.20%) IBM
10 11 (1.62%) Coremetrics
10 11 (1.62%) Kenshoo
10 11 (1.62%) Marin
11 10 (1.47%) DoubleClick
11 10 (1.47%) Facebook
11 10 (1.47%) IgnitionOne
11 10 (1.47%) Oracle
12 8 (1.17%) Hitwise
12 8 (1.17%) Maxymiser
13 7 (1.03%) Tealeaf
Gloucestershire
Maclean Moore Consulting
Salary: From £70,000 to £90,000 per annum Bonus, Pension, Healthcare, Life Cov
Posted: Yesterday
City, London
Parallel Consulting
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 2 days ago
South East London
Jobsite
Salary: Competitive plus Generous Benefits
Posted: 3 days ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 2 days ago
Manchester, Lancashire
Applause IT Innovation
Salary: £28000 - £40000 per annum + benefits
Posted: 3 days ago
London
Hanover Recruitment
Salary: £35000 - £40000.00 per annum
Posted: 4 days ago
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 2 days ago
City, London
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 2 days ago
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 2 days ago
Surrey
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: 4 days ago
London
Parallel Consulting
Salary: £45000 - £75000 per annum
Posted: 4 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 5 days ago
West Yorkshire
Parallel Consulting
Salary: £60000 - £75000 per annum + Generous bonus and benefits package
Posted: 5 days ago
London
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: 4 days ago
London
Parallel Consulting
Salary: £50000 - £65000 per annum + Generous bonus and benefits package
Posted: 4 days ago
Bradford, West Yorkshire
Fruition IT Resources Limited
Salary: £40000 - £45000 per annum
Posted: 5 days ago
North London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 2 days ago
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £40000 per annum + bonus, benefits, pension
Posted: 6 days ago
West Yorkshire
Parallel Consulting
Salary: £50000 - £60000 per annum + Generous bonus and benefits package
Posted: 6 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 6 days ago
City, London
Evolution Recruitment Solutions
Salary: 55000 - 70000 + excellent benefits
Posted: 4 days ago
London
Verticality Ltd
Salary: £30000 - £35000 per annum
Posted: 5 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £22000.00 - £28000.00 per annum
Posted: 6 days ago
London
Parallel Consulting
Posted: 6 days ago
London
Parallel Consulting
Salary: £80000 - £130000 per annum
Posted: 5 days ago
London
Parallel Consulting
Posted: 6 days ago
Leicestershire
Searchability
Salary: £60000 per annum
Posted: 6 days ago