The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 523 638 582
Rank change year-on-year
+115 -56
Permanent jobs citing Web Analytics 389 332 441
As % of all permanent IT jobs located in the UK 0.43% 0.31% 0.39%
As % of the Processes & Methodologies category 0.49% 0.36% 0.45%
Number of salaries quoted 313 259 309
Median salary £47,500 £50,000 £45,000
Median salary % change year-on-year
-5.00% +11.11%
90% offered a salary of more than £32,000 £32,500 £27,400
10% offered a salary of more than £72,500 £65,000 £65,000
UK excluding London median salary £40,000 £47,500 £37,500
% change year-on-year
-15.78% +26.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78947 92968 97230
As % of all permanent IT jobs located in the UK 88.06% 87.55% 85.71%
Number of salaries quoted 65078 76746 79953
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,426
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 9 December 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +115 368 £47,500 -4.04% 56
London +55 186 £56,250 +12.50% 33
South East +116 78 £45,000 -14.28% 7
City of London +36 38 £62,500 +25.00% 6
Hampshire +35 33 £72,500 +23.40% 5
North West -33 33 £40,000 - 4
Southampton - 32 £72,500 -
Manchester -9 25 £40,000 +6.66% 2
Yorkshire +29 15 £55,000 - 7
South West +26 15 £50,000 +53.84% 2
East of England +14 12 £36,500 -26.26%
Scotland +14 12 £47,500 -17.39% 1
Surrey +28 11 £32,000 -41.81% 2
West Midlands +3 11 £35,000 -26.31% 2
Berkshire +37 10 £45,000 -10.00%
East Midlands - 10 £35,500 - 1
West Yorkshire +27 8 £42,000 - 6
Edinburgh +2 8 £47,500 -17.39% 1
North East - 8 £40,000 -
Newcastle upon Tyne - 8 £40,000 -
Tyne and Wear - 8 £40,000 -
Buckinghamshire +24 7 £37,500 +7.14%
South Yorkshire - 7 £55,000 - 1
Sheffield - 7 £55,000 -
Weybridge +1 6 £32,000 -20.00% 1
Birmingham - 6 £35,000 - 1
East Sussex +31 5 £40,000 +60.00%
Brighton +30 5 £40,000 +60.00%
Bedfordshire +10 5 £57,500 -
Leeds - 5 £42,000 - 4

Web Analytics
Top 30 Related IT Skills

For the 6 months to 9 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 668 (100.00%) Analytics
2 354 (52.99%) Marketing
3 239 (35.78%) Google
4 214 (32.04%) Business Intelligence
5 212 (31.74%) SQL
6 199 (29.79%) Google Analytics
7 172 (25.75%) E-Commerce
8 167 (25.00%) Big Data
9 166 (24.85%) HTML
10 155 (23.20%) Agile Software Development
11 145 (21.71%) Credit Risk
12 135 (20.21%) Analytical Skills
13 132 (19.76%) JavaScript
14 130 (19.46%) Degree
15 123 (18.41%) User Experience
16 114 (17.07%) CSS
17 102 (15.27%) Finance
18 95 (14.22%) Adobe
19 93 (13.92%) SEO
20 89 (13.32%) Digital Marketing
21 84 (12.57%) SAS
21 84 (12.57%) Data Analysis
22 80 (11.98%) Visualisation
23 75 (11.23%) Retail
23 75 (11.23%) Social Media
24 69 (10.33%) Adobe Analytics
25 62 (9.28%) User Stories
26 61 (9.13%) Pay per click
27 59 (8.83%) Python
28 58 (8.68%) QA

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 84 (12.57%) SAS
2 34 (5.09%) CMS
3 32 (4.79%) Apache Spark
4 16 (2.40%) Sitecore CMS
5 12 (1.80%) Adobe Experience Manager
5 12 (1.80%) Apache Pig
6 9 (1.35%) Confluence
6 9 (1.35%) Umbraco
7 8 (1.20%) WebSphere
8 6 (0.90%) Marvel
9 4 (0.60%) Apache
9 4 (0.60%) SharePoint
9 4 (0.60%) SharePoint 2010
10 3 (0.45%) WordPress
11 2 (0.30%) Drupal
12 1 (0.15%) Elasticsearch
12 1 (0.15%) IIS
12 1 (0.15%) Oracle SOA Suite
12 1 (0.15%) Oracle Workflow
Applications
1 51 (7.63%) MS Excel
2 30 (4.49%) MS PowerPoint
3 19 (2.84%) SPSS
4 16 (2.40%) MS Office
5 8 (1.20%) OmniGraffle
6 7 (1.05%) Photoshop
7 6 (0.90%) InVision
8 5 (0.75%) MS Visio
9 3 (0.45%) Adobe Creative Suite
9 3 (0.45%) Adobe Illustrator
9 3 (0.45%) InDesign
9 3 (0.45%) Spreadsheet
10 1 (0.15%) EViews
10 1 (0.15%) Gephi
Business Applications
1 45 (6.74%) WebTrends
2 4 (0.60%) Magento
3 3 (0.45%) Eloqua
4 2 (0.30%) Adobe Campaign
4 2 (0.30%) Radian6
4 2 (0.30%) Unica
5 1 (0.15%) Optimost
5 1 (0.15%) Oracle BPM
5 1 (0.15%) Salesforce.com CRM
Cloud Services
1 199 (29.79%) Google Analytics
2 69 (10.33%) Adobe Analytics
3 40 (5.99%) Amazon AWS
4 25 (3.74%) SaaS
5 21 (3.14%) AdWords
6 15 (2.25%) Google Tag Manager
7 8 (1.20%) Cloud Computing
8 6 (0.90%) GitHub
8 6 (0.90%) Google Cloud Platform
9 4 (0.60%) Amazon S3
9 4 (0.60%) Heroku
9 4 (0.60%) MailChimp
10 2 (0.30%) Amazon Kinesis
10 2 (0.30%) Google Compute Engine
10 2 (0.30%) Microsoft Azure
11 1 (0.15%) AWS CloudFormation
11 1 (0.15%) Firebase
11 1 (0.15%) Responsys
11 1 (0.15%) SmartFocus
11 1 (0.15%) Trello
Communications & Networking
1 57 (8.53%) Internet
2 22 (3.29%) HTTP
3 4 (0.60%) Intranet
4 3 (0.45%) Broadband
5 1 (0.15%) Firewall
5 1 (0.15%) SMS
Database & Business Intelligence
1 167 (25.00%) Big Data
2 47 (7.04%) Data Warehouse
3 38 (5.69%) Relational Database
4 36 (5.39%) Hadoop
5 23 (3.44%) NoSQL
6 22 (3.29%) QlikView
7 20 (2.99%) MySQL
8 18 (2.69%) Apache Hive
9 16 (2.40%) Power BI
9 16 (2.40%) RDBMS
10 15 (2.25%) Base SAS
10 15 (2.25%) Data Mining
11 14 (2.10%) Amazon Redshift
11 14 (2.10%) SQL Server
12 13 (1.95%) PostgreSQL
13 11 (1.65%) Qlik Sense
14 10 (1.50%) MongoDB
15 9 (1.35%) BusinessObjects
15 9 (1.35%) SQL Server Integration Services
16 8 (1.20%) SAS Data Integration Studio
Development Applications
1 49 (7.34%) Git (software)
2 25 (3.74%) JIRA
3 22 (3.29%) Axure RP
4 18 (2.69%) Cucumber
5 17 (2.54%) Capybara
5 17 (2.54%) Selenium
6 15 (2.25%) WebDriver
7 14 (2.10%) Grunt
7 14 (2.10%) WATIR
8 12 (1.80%) Jasmine
8 12 (1.80%) Jenkins
9 11 (1.65%) gulp
10 10 (1.50%) Subversion
11 9 (1.35%) JMeter
11 9 (1.35%) SoapUI
12 8 (1.20%) Balsamiq Mockups
12 8 (1.20%) Karma Test Runner
13 7 (1.05%) Bower
14 6 (0.90%) Talend Open Studio
14 6 (0.90%) Visual Studio
General
1 354 (52.99%) Marketing
2 102 (15.27%) Finance
3 75 (11.23%) Retail
4 47 (7.04%) Advertising
5 39 (5.84%) Telecoms
6 34 (5.09%) Banking
7 18 (2.69%) Publishing
8 17 (2.54%) Games
9 5 (0.75%) Law
9 5 (0.75%) Legal
9 5 (0.75%) Russian Language
10 4 (0.60%) Retail Banking
11 3 (0.45%) Automotive
12 2 (0.30%) Brand Awareness
12 2 (0.30%) Electronics
13 1 (0.15%) Billing
13 1 (0.15%) Financial Institution
13 1 (0.15%) French Language
13 1 (0.15%) Local Government
13 1 (0.15%) Manufacturing
Job Titles
1 146 (21.86%) Analyst
2 76 (11.38%) Developer
3 64 (9.58%) Web Analyst
4 40 (5.99%) Designer
5 39 (5.84%) Digital Analyst
6 38 (5.69%) Consultant
7 37 (5.54%) UX Designer
8 31 (4.64%) JavaScript Developer
9 28 (4.19%) Analytics Manager
9 28 (4.19%) Web Analytics Analyst
10 26 (3.89%) Senior Analyst
11 25 (3.74%) Data Scientist
11 25 (3.74%) Front End Developer (Client-Side Developer)
12 24 (3.59%) Architect
13 22 (3.29%) Data Analyst
13 22 (3.29%) Tester
13 22 (3.29%) Web Manager
14 21 (3.14%) Google Analytics Analyst
15 20 (2.99%) Automation Tester
15 20 (2.99%) Marketing Manager
Libraries, Frameworks & Software Standards
1 166 (24.85%) HTML
2 114 (17.07%) CSS
3 50 (7.49%) HTML5
4 37 (5.54%) jQuery
5 35 (5.24%) XML
6 28 (4.19%) Symfony
7 26 (3.89%) CSS3
7 26 (3.89%) Ext JS
7 26 (3.89%) mod_perl
8 25 (3.74%) Web Services
9 21 (3.14%) RESTful
10 17 (2.54%) Flash
10 17 (2.54%) REST
10 17 (2.54%) Sass
11 16 (2.40%) Node.js
12 14 (2.10%) AngularJS
12 14 (2.10%) SOAP
13 13 (1.95%) .NET
14 12 (1.80%) LESS
15 11 (1.65%) D3.js
Miscellaneous
1 145 (21.71%) Credit Risk
2 135 (20.21%) Analytical Skills
3 123 (18.41%) User Experience
4 80 (11.98%) Visualisation
5 75 (11.23%) Social Media
6 50 (7.49%) Statistics
7 48 (7.19%) Computer Science
8 41 (6.14%) Mobile App
9 37 (5.54%) Mathematics
10 33 (4.94%) Digital Media
11 21 (3.14%) Psychology
12 19 (2.84%) Physics
13 16 (2.40%) Economics
14 12 (1.80%) Algorithms
14 12 (1.80%) Fintech
15 11 (1.65%) Copywriting
15 11 (1.65%) Data Integration
15 11 (1.65%) Online Games
16 10 (1.50%) Video on Demand
16 10 (1.50%) Virtual Team
Operating Systems
1 31 (4.64%) Linux
2 28 (4.19%) Unix
3 4 (0.60%) Windows
4 2 (0.30%) Ubuntu
5 1 (0.15%) Android
5 1 (0.15%) Apple iOS
Processes & Methodologies
1 668 (100.00%) Analytics
2 214 (32.04%) Business Intelligence
3 172 (25.75%) E-Commerce
4 155 (23.20%) Agile Software Development
5 93 (13.92%) SEO
6 89 (13.32%) Digital Marketing
7 84 (12.57%) Data Analysis
8 62 (9.28%) User Stories
9 61 (9.13%) Pay per click
10 58 (8.68%) Actionable Insight
11 50 (7.49%) Wireframes
12 47 (7.04%) Mentoring
13 45 (6.74%) ETL
14 40 (5.99%) B2B
15 39 (5.84%) B2C
16 38 (5.69%) Content Management
16 38 (5.69%) Front End Development
17 37 (5.54%) CRM
17 37 (5.54%) Stakeholder Management
17 37 (5.54%) Use Case
Programming Languages
1 212 (31.74%) SQL
2 132 (19.76%) JavaScript
3 59 (8.83%) Python
4 56 (8.38%) Java
5 36 (5.39%) R
6 28 (4.19%) Perl
7 25 (3.74%) PHP
8 20 (2.99%) Ruby
8 20 (2.99%) Scala
9 18 (2.69%) VBA
10 15 (2.25%) C#
11 10 (1.50%) ES6
11 10 (1.50%) SAS Macro
12 8 (1.20%) TypeScript
12 8 (1.20%) VB
13 7 (1.05%) Bash Shell
14 6 (0.90%) C
14 6 (0.90%) T-SQL
15 5 (0.75%) Groovy
16 4 (0.60%) C++
Qualifications
1 130 (19.46%) Degree
2 24 (3.59%) PhD
3 7 (1.05%) A+ Certification
4 4 (0.60%) DV Cleared
4 4 (0.60%) Security Cleared
5 3 (0.45%) ISEB
6 1 (0.15%) BPSS Clearance
6 1 (0.15%) CIMA
Quality Assurance & Compliance
1 58 (8.68%) QA
2 17 (2.54%) Data Quality
3 7 (1.05%) WCAG
4 6 (0.90%) Actionable Recommendations
5 1 (0.15%) PCI DSS
System Software
1 3 (0.45%) Apache Flume
1 3 (0.45%) HDFS
2 2 (0.30%) Docker
Systems Management
1 2 (0.30%) Ansible
2 1 (0.15%) Mesos
2 1 (0.15%) Opscode Chef
2 1 (0.15%) TeamSite
Vendors
1 239 (35.78%) Google
2 95 (14.22%) Adobe
3 49 (7.34%) Tableau
4 42 (6.29%) Omniture
5 37 (5.54%) Microsoft
6 19 (2.84%) IBM
7 17 (2.54%) Sitecore
8 16 (2.40%) Optimizely
9 13 (1.95%) Facebook
9 13 (1.95%) hybris
9 13 (1.95%) Oracle
10 11 (1.65%) Maxymiser
10 11 (1.65%) Tealeaf
10 11 (1.65%) Twitter
11 9 (1.35%) Informatica
12 8 (1.20%) DoubleClick
12 8 (1.20%) IgnitionOne
12 8 (1.20%) Kenshoo
12 8 (1.20%) Marin
12 8 (1.20%) Monetate
City, London
Computer People
Salary: £30000.00 - £35000.00 per day
Posted: 11 hours ago
London
Maclean Moore Consulting
Salary: From £60,000 to £80,000 per annum Bonus, Pension, Healthcare, Life Ins
Posted: 7 hours ago
City, London
Experis Ltd
Salary: Benefits
Posted: 6 hours ago
South Yorkshire
Wiser Recruitment
Posted: 10 hours ago
Leeds, West Yorkshire
Wiser Recruitment
Posted: 8 hours ago
Chester, Cheshire
Parallel Consulting
Salary: £35000 - £45000 per annum + bonus + benefits
Posted: Yesterday
Somerset
Parallel Consulting
Salary: £50 per annum
Posted: Yesterday
Weybridge, Surrey
Polar Recruitment
Salary: £30000 - £32000 per annum + Great benefits, see below.
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £75 - £65000 per annum
Posted: Yesterday
London
Premier Media
Salary: £30000 - £40000 per annum
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £90000 - £110000 per annum
Posted: Yesterday
Swindon, Wiltshire
HAYS INFORMATION TECHNOLOGY
Salary: £45000 - £52000 per annum + Benefits
Posted: 2 days ago
City, London
Harris Global
Salary: From £50,000 to £65,000 per annum + bonus and benefits
Posted: 2 days ago
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: 3 days ago
London
Capital IT Resourcing LTD
Salary: £55000 - £65000 per annum + Benefits
Posted: 2 days ago
Edinburgh, Midlothian
Parallel Consulting
Salary: £40000 - £55000 per annum + bonus, benefits, pension
Posted: 3 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £20000.00 - £28000.00 per annum
Posted: 3 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 3 days ago
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: 4 days ago
London
IntaPeople
Salary: £27000 - £30000 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £30000 per annum + Additional Benefits
Posted: 3 days ago
London
Parallel Consulting
Salary: £35000 - £45000 per annum + bonus, benefits, pension
Posted: 4 days ago
London
Careerwise UK Limited
Salary: £85000 - £100000 per annum + bonus + benefits
Posted: Yesterday
London
Parallel Consulting
Salary: £50000 - £65000 per annum + pension, healthcare, shareholder
Posted: 2 days ago
South East London
Lorien Resourcing
Salary: Competitive Package
Posted: 3 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £37,500 per annum OTE
Posted: 3 days ago
Towcester, Northamptonshire
TD Group
Salary: From £25,000 to £31,000 per annum Plus 10% yearly bonus, 25 days holid
Posted: 4 days ago
City, London
Premier Media
Posted: 4 days ago
London
Parallel Consulting
Salary: £40000 - £50000 per annum + bonus + benefits
Posted: 4 days ago
London
Parallel Consulting
Salary: £80000 - £95000 per annum + bonus, benefits, pension
Posted: 4 days ago