The first table below looks at the demand for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 492 509 455
Rank change year-on-year
+17 -54
Permanent jobs citing Web Analytics 483 431 544
As % of all permanent IT jobs located in the UK 0.41% 0.40% 0.46%
As % of the Processes & Methodologies category 0.51% 0.50% 0.60%
Number of salaries quoted 350 300 465
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £27,000 £26,000 £27,500
10% offered a salary of more than £65,000 £64,500 £62,500
UK excluding London average salary £40,000 £36,500 £37,500
% change year-on-year
+9.58% -2.66%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94231 85648 91265
As % of all permanent IT jobs located in the UK 80.41% 78.72% 77.39%
Number of salaries quoted 75933 70032 77735
Average salary £47,500 £46,250 £46,000
Average salary % change year-on-year
+2.70% +0.54%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 25 July 2014 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 471 £42,500 - 72
London +12 300 £45,000 -10.00% 47
City of London +11 80 £41,250 -17.50% 14
South East -5 59 £40,000 +25.00% 10
Manchester +23 50 £35,000 -6.66% 5
North West +19 50 £35,000 -12.50% 7
Surrey +1 28 £40,000 +35.07% 1
East of England -23 22 £55,000 +22.22% 2
Hertfordshire -21 19 £55,000 +22.22%
Yorkshire -31 17 £32,500 - 3
West Yorkshire -25 15 £32,500 -16.12% 2
Leeds -31 10 £32,500 -31.57% 1
Guildford +10 9 £30,000 +33.33% 1
West Midlands -13 8 £35,000 +94.44%
Southwark - 8 £48,750 -
Birmingham - 8 £35,000 -
Hampshire +10 7 £31,000 +63.15% 2
Berkshire +4 7 £62,500 +56.25% 1
East Midlands -16 7 £29,000 -27.50% 1
Southampton +11 6 £31,000 +63.15% 1
Woking +2 6 £42,500 +41.66%
East Sussex -22 6 £43,750 +62.03% 3
Wales - 6 £40,250 -
South Wales - 6 £40,250 -
Newport - 6 £40,250 -
Wakefield -3 5 £25,000 -23.07% 1
Kent -5 5 £32,500 -18.75% 1
Scotland -11 5 £24,000 -29.67% 3
West Sussex - 5 £31,500 - 2
Edinburgh -13 4 £24,000 -29.67% 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 995 (100.00%) Analytics
2 559 (56.18%) Marketing
3 382 (38.39%) Google
3 382 (38.39%) E-Commerce
4 344 (34.57%) Google Analytics
5 290 (29.15%) HTML
6 256 (25.73%) SEO
7 248 (24.92%) JavaScript
8 244 (24.52%) Degree
9 185 (18.59%) SQL
10 174 (17.49%) CSS
11 172 (17.29%) Retail
12 156 (15.68%) Finance
12 156 (15.68%) Digital Marketing
13 154 (15.48%) Social Media
14 145 (14.57%) Pay per click
15 144 (14.47%) Omniture
16 140 (14.07%) CMS
17 138 (13.87%) Adobe
18 134 (13.47%) WebTrends
19 124 (12.46%) Content Management
20 121 (12.16%) Java
21 118 (11.86%) CRM
21 118 (11.86%) Online Marketing
22 110 (11.06%) SiteCatalyst
23 109 (10.95%) Web Development
23 109 (10.95%) Business Intelligence
24 107 (10.75%) Data Analysis
25 105 (10.55%) Project Management
26 103 (10.35%) Advertising

Web Analytics
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 140 (14.07%) CMS
2 57 (5.73%) SAS
3 36 (3.62%) Tomcat
4 33 (3.32%) IIS
5 24 (2.41%) Apache
6 19 (1.91%) WordPress
6 19 (1.91%) Adobe CQ
7 16 (1.61%) SharePoint
8 8 (0.80%) Drupal
9 7 (0.70%) Kentico
10 6 (0.60%) Umbraco
10 6 (0.60%) Joomla!
11 5 (0.50%) TeamSite
11 5 (0.50%) Node.js
12 4 (0.40%) Elasticsearch
12 4 (0.40%) Content Management Server
12 4 (0.40%) WebSphere
12 4 (0.40%) Sitecore CMS
13 3 (0.30%) iPlanet
14 2 (0.20%) Apache Solr
Applications
1 96 (9.65%) MS Excel
2 74 (7.44%) Photoshop
3 63 (6.33%) MS PowerPoint
4 36 (3.62%) SPSS
5 32 (3.22%) Adobe Illustrator
6 27 (2.71%) MS Office
7 6 (0.60%) MS Visio
8 4 (0.40%) InDesign
9 3 (0.30%) Fireworks
9 3 (0.30%) FastStats
10 2 (0.20%) Spreadsheet
11 1 (0.10%) OmniGraffle
11 1 (0.10%) MS Project
Business Applications
1 344 (34.57%) Google Analytics
2 134 (13.47%) WebTrends
3 110 (11.06%) SiteCatalyst
4 30 (3.02%) Magento
5 11 (1.11%) Dynamics CRM
6 9 (0.90%) Oracle CRM
7 5 (0.50%) Fredhopper
8 1 (0.10%) SAP InfiniteInsight
8 1 (0.10%) Tridion
Cloud Services
1 51 (5.13%) SaaS
2 22 (2.21%) Amazon AWS
3 6 (0.60%) Pure360
3 6 (0.60%) Microsoft Azure
4 5 (0.50%) Cloud Computing
5 4 (0.40%) Responsys
6 3 (0.30%) Office 365
7 2 (0.20%) Amazon EMR
8 1 (0.10%) CheetahMail
Communications & Networking
1 29 (2.91%) Internet
2 21 (2.11%) HTTP
3 16 (1.61%) Firewall
4 11 (1.11%) SMS
5 10 (1.01%) Intranet
6 6 (0.60%) Extranet
6 6 (0.60%) VPN
7 5 (0.50%) Broadband
8 3 (0.30%) Intrusion Detection
9 1 (0.10%) DNS
9 1 (0.10%) HTTPS
9 1 (0.10%) SSL
Database & Business Intelligence
1 81 (8.14%) MySQL
2 49 (4.92%) SQL Server
3 46 (4.62%) Data Mining
4 33 (3.32%) Hadoop
5 25 (2.51%) Relational Database
5 25 (2.51%) Data Warehouse
5 25 (2.51%) QlikView
6 24 (2.41%) Big Data
7 21 (2.11%) SQL Server Integration Services
7 21 (2.11%) SQL Server Reporting Services
8 18 (1.81%) NoSQL
9 15 (1.51%) Crystal Reports
10 14 (1.41%) SQL Server Analysis Services
11 12 (1.21%) SQL Server 2012
12 11 (1.11%) MS Access
13 10 (1.01%) PostgreSQL
14 9 (0.90%) CloverETL
14 9 (0.90%) Apache Hive
14 9 (0.90%) MongoDB
14 9 (0.90%) Pentaho
Development Applications
1 31 (3.12%) Git (software)
2 27 (2.71%) Dreamweaver
3 22 (2.21%) Subversion
4 18 (1.81%) Maven
4 18 (1.81%) JIRA
5 16 (1.61%) Axure RP
6 15 (1.51%) JUnit
7 14 (1.41%) Visual Studio
8 13 (1.31%) Talend Open Studio
9 7 (0.70%) NUnit
9 7 (0.70%) CruiseControl
10 5 (0.50%) Jenkins
10 5 (0.50%) Team Foundation Server
10 5 (0.50%) Selenium
11 3 (0.30%) RequisitePro
12 2 (0.20%) Balsamiq Mockups
12 2 (0.20%) Ant
General
1 559 (56.18%) Marketing
2 172 (17.29%) Retail
3 156 (15.68%) Finance
4 103 (10.35%) Advertising
5 101 (10.15%) Publishing
6 27 (2.71%) Banking
7 21 (2.11%) Games
8 16 (1.61%) Telecoms
9 14 (1.41%) German Language
10 13 (1.31%) Billing
11 10 (1.01%) French Language
12 8 (0.80%) Manufacturing
12 8 (0.80%) Russian Language
13 7 (0.70%) Legal
14 5 (0.50%) Automotive
14 5 (0.50%) Retail Banking
15 3 (0.30%) Law
15 3 (0.30%) Pharmaceutical
16 2 (0.20%) Italian Language
17 1 (0.10%) Financial Institution
Job Titles
1 358 (35.98%) Analyst
2 177 (17.79%) Web Analyst
3 152 (15.28%) Developer
4 75 (7.54%) Data Analyst
5 63 (6.33%) Web Manager
6 56 (5.63%) Business Analyst
7 52 (5.23%) Senior Analyst
8 50 (5.03%) Web Developer
9 36 (3.62%) Front-End Developer
10 33 (3.32%) Architect
11 32 (3.22%) Consultant
11 32 (3.22%) E-Commerce Manager
12 31 (3.12%) Product Manager
12 31 (3.12%) Designer
13 27 (2.71%) Senior Web Analyst
14 26 (2.61%) Web Analytics Manager
15 24 (2.41%) Insight Analyst
15 24 (2.41%) Junior
16 22 (2.21%) Java Developer
16 22 (2.21%) PPC Specialist
Libraries, Frameworks & Software Standards
1 290 (29.15%) HTML
2 174 (17.49%) CSS
3 98 (9.85%) jQuery
4 80 (8.04%) HTML5
5 66 (6.63%) XML
6 63 (6.33%) CSS3
7 55 (5.53%) XHTML
8 54 (5.43%) Web Services
9 51 (5.13%) .NET
10 40 (4.02%) Ajax
11 32 (3.22%) XSLT
12 31 (3.12%) RESTful
13 29 (2.91%) ASP.NET
14 27 (2.71%) REST
15 26 (2.61%) Spring
16 22 (2.21%) JSP
17 17 (1.71%) DHTML
18 15 (1.51%) J2EE
18 15 (1.51%) JSF
18 15 (1.51%) JSON
Miscellaneous
1 154 (15.48%) Social Media
2 79 (7.94%) Mathematics
2 79 (7.94%) Visualisation
3 76 (7.64%) Statistics
4 52 (5.23%) Computer Science
5 44 (4.42%) Mobile App
6 43 (4.32%) Economics
7 29 (2.91%) Physics
8 28 (2.81%) Management Information System
9 26 (2.61%) Copywriting
9 26 (2.61%) Digital Media
10 24 (2.41%) Blog
11 23 (2.31%) W3C
12 21 (2.11%) Graphic Design
13 13 (1.31%) Open Source
14 11 (1.11%) Data Extraction
15 10 (1.01%) Learning Management System
16 8 (0.80%) iPad
17 7 (0.70%) FMCG
17 7 (0.70%) Photography
Operating Systems
1 44 (4.42%) Android
2 41 (4.12%) Linux
2 41 (4.12%) Apple iOS
3 15 (1.51%) Windows
4 1 (0.10%) webOS
Processes & Methodologies
1 995 (100.00%) Analytics
2 382 (38.39%) E-Commerce
3 256 (25.73%) SEO
4 156 (15.68%) Digital Marketing
5 145 (14.57%) Pay per click
6 124 (12.46%) Content Management
7 118 (11.86%) CRM
7 118 (11.86%) Online Marketing
8 109 (10.95%) Business Intelligence
8 109 (10.95%) Web Development
9 107 (10.75%) Data Analysis
10 105 (10.55%) Project Management
11 100 (10.05%) Agile Software Development
12 70 (7.04%) B2B
13 68 (6.83%) Multivariate Testing
14 62 (6.23%) Email Marketing
15 58 (5.83%) B2C
16 46 (4.62%) Web Design
17 45 (4.52%) Scrum
18 44 (4.42%) Customer Engagement
Programming Languages
1 248 (24.92%) JavaScript
2 185 (18.59%) SQL
3 121 (12.16%) Java
4 65 (6.53%) PHP
5 39 (3.92%) C#
6 28 (2.81%) R
7 26 (2.61%) Python
8 17 (1.71%) T-SQL
9 15 (1.51%) VBA
10 13 (1.31%) Scala
11 10 (1.01%) VB
11 10 (1.01%) C
12 8 (0.80%) Groovy
13 5 (0.50%) Ruby
14 4 (0.40%) MATLAB
14 4 (0.40%) VB.NET
15 2 (0.20%) ActionScript
15 2 (0.20%) PL/SQL
15 2 (0.20%) F#
15 2 (0.20%) Clojure
Qualifications
1 244 (24.52%) Degree
2 9 (0.90%) MBA
3 6 (0.60%) PMI Certification
4 4 (0.40%) IIBA
5 3 (0.30%) MCSE
5 3 (0.30%) Microsoft Certification
5 3 (0.30%) PMP
6 2 (0.20%) ISEB
7 1 (0.10%) PhD
Quality Assurance & Compliance
1 22 (2.21%) QA
2 8 (0.80%) SLA
3 5 (0.50%) WCAG
4 4 (0.40%) Data Quality
5 2 (0.20%) WAI
Systems Management
1 7 (0.70%) Nagios
2 4 (0.40%) Puppet
2 4 (0.40%) Opscode Chef
3 3 (0.30%) collectd
3 3 (0.30%) Ganglia
3 3 (0.30%) Systems Management Server (SMS)
4 1 (0.10%) Capistrano
Vendors
1 382 (38.39%) Google
2 144 (14.47%) Omniture
3 138 (13.87%) Adobe
4 86 (8.64%) Coremetrics
5 75 (7.54%) Microsoft
6 40 (4.02%) Facebook
7 30 (3.02%) Tableau
8 22 (2.21%) Business Objects
9 21 (2.11%) Twitter
10 19 (1.91%) Hitwise
11 18 (1.81%) Tealeaf
11 18 (1.81%) Sitecore
12 17 (1.71%) Oracle
13 15 (1.51%) ClickTale
14 13 (1.31%) JBoss
14 13 (1.31%) Informatica
14 13 (1.31%) Talend
15 11 (1.11%) IBM
15 11 (1.11%) DoubleClick
16 9 (0.90%) hybris
City, London
Circle Recruitment
Posted: 9 hours ago
London
Colston Consulting
Salary: £20k - 35k per year + Excellent Benefits
Posted: 9 hours ago
Wakefield, West Yorkshire
Saxon Recruitment Solutions
Salary: £24000 - £26000 per annum
Posted: 10 hours ago
Eastbourne, East Sussex
360 Resourcing Solutions
Salary: From £28,000 to £38,000 per annum dependant on experience
Posted: 10 hours ago
London
Betting Appointments
Salary: £35000 - £45000 per annum
Posted: 15 hours ago
London
Which?
Salary: Up to £35,000 per annum
Posted: Yesterday
City, London
Rullion IT Plus
Posted: Yesterday
Newark, Nottinghamshire
Purple Monkey
Salary: From £30,000 to £40,000 per annum + Bonus and Benefits
Posted: Yesterday
Manchester, Lancashire
boohoo.com
Posted: Yesterday
Norwich, Norfolk
Senitor Associates
Salary: £20000 - £25000 per annum + pension, bonus
Posted: 2 days ago
London
Comtecs
Salary: £35000 - £40000 Per Annum +Benefits
Posted: 2 days ago
London
Propel London Ltd
Posted: 2 days ago
London
Success Digital
Posted: 2 days ago
City, London
Quant Capital
Salary: Up to £65,000 per annum Bonus Medical Pension (8%)
Posted: 2 days ago
Kent
Logic Engagements Ltd
Salary: £35000 - £40000 per annum + Benefits
Posted: 2 days ago
London
Aspire
Posted: 2 days ago
Glasgow, Lanarkshire
Harvey Nash plc
Salary: £30000 - £35000 per annum + benefits
Posted: 2 days ago
City, London
Annapurna
Salary: £25000 - £40000 per annum + benefits
Posted: 2 days ago
Fleet, Hampshire
ARM Technology
Salary: £35000 - £40000 per annum
Posted: 2 days ago
West Sussex
Purple Monkey
Salary: From £22,000 to £25,000 per annum + Bonus and Benefits
Posted: 2 days ago