The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 548 507 494
Rank change year-on-year
-41 -13
Permanent jobs citing Web Analytics 389 493 444
As % of all permanent IT jobs located in the UK 0.35% 0.41% 0.39%
As % of the Processes & Methodologies category 0.42% 0.50% 0.49%
Number of salaries quoted 311 357 335
Average salary £44,367 £45,000 £40,000
Average salary % change year-on-year
-1.40% +12.50%
90% offered a salary of more than £27,500 £27,500 £25,700
10% offered a salary of more than £67,500 £75,000 £68,950
UK excluding London average salary £40,750 £37,500 £37,500
% change year-on-year
+8.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92198 99056 90547
As % of all permanent IT jobs located in the UK 83.20% 82.02% 80.15%
Number of salaries quoted 74623 79502 74331
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 17 April 2015 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 376 £44,367 -1.40% 71
London -63 225 £47,500 -5.00% 46
South East +32 74 £44,367 +10.91% 11
City of London +11 61 £47,500 +11.76% 14
Surrey +24 24 £44,367 +18.31% 5
Yorkshire +9 21 £30,325 -15.76% 4
Berkshire +11 18 £50,000 -4.76% 1
West Midlands +2 18 £42,500 +49.12% 1
East of England +19 14 £45,000 +5.88%
West Yorkshire +4 11 £32,500 -9.72%
Wales -14 11 £21,000 -40.00%
North West 0 10 £35,000 - 2
South Wales -13 10 £21,000 -40.00%
Cardiff - 10 £21,000 -
Oxfordshire +15 9 £37,500 +7.14% 2
Sheffield +6 9 £29,650 -40.70% 2
South Yorkshire -1 9 £29,650 -40.70% 2
Reading - 9 £50,000 -
Hertfordshire -9 8 £42,500 -
South West -32 8 £30,000 -20.43% 1
Oxford - 8 £36,250 -
Egham - 8 £44,367 -
Coventry - 8 £22,000 -
Leeds +7 7 £26,750 -40.55%
Buckinghamshire - 7 £35,000 -
East Midlands +14 5 £40,000 +3.89% 6
Manchester 0 5 £45,000 +20.00%
Bristol 0 5 £31,250 -21.87%
Staines -3 5 £42,500 +13.33% 1
Brighton -9 5 £38,750 -3.12% 1

Web Analytics
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 796 (100.00%) Analytics
2 465 (58.42%) Marketing
3 324 (40.70%) Google
4 291 (36.56%) Google Analytics
5 253 (31.78%) E-Commerce
6 245 (30.78%) HTML
7 227 (28.52%) JavaScript
8 203 (25.50%) CSS
9 199 (25.00%) Analytical Skills
10 177 (22.24%) User Experience
11 166 (20.85%) SQL
11 166 (20.85%) SEO
12 165 (20.73%) Adobe
13 150 (18.84%) Agile Software Development
14 149 (18.72%) Degree
14 149 (18.72%) Digital Marketing
15 125 (15.70%) Omniture
16 122 (15.33%) Social Media
17 118 (14.82%) Finance
18 115 (14.45%) Business Intelligence
19 114 (14.32%) jQuery
20 109 (13.69%) MS Excel
21 106 (13.32%) Pay per click
22 104 (13.07%) Retail
23 98 (12.31%) CRM
24 97 (12.19%) WebTrends
25 94 (11.81%) Advertising
26 90 (11.31%) Web Development
27 85 (10.68%) Java
28 79 (9.92%) Data Analysis

Web Analytics
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 66 (8.29%) CMS
2 47 (5.90%) SAS
3 18 (2.26%) Apache
4 15 (1.88%) TeamSite
4 15 (1.88%) Node.js
4 15 (1.88%) Apache Spark
5 11 (1.38%) Tomcat
5 11 (1.38%) Drupal
6 10 (1.26%) SharePoint
6 10 (1.26%) Confluence
7 9 (1.13%) Umbraco
8 8 (1.01%) WebSphere
8 8 (1.01%) Lotus Domino
8 8 (1.01%) Sitefinity
9 6 (0.75%) JBoss
10 5 (0.63%) Sitecore CMS
10 5 (0.63%) Apache Solr
11 4 (0.50%) WordPress
11 4 (0.50%) Magnolia
12 3 (0.38%) Adobe CQ
Applications
1 109 (13.69%) MS Excel
2 39 (4.90%) Photoshop
2 39 (4.90%) MS PowerPoint
2 39 (4.90%) MS Office
3 35 (4.40%) SPSS
4 13 (1.63%) OmniGraffle
5 11 (1.38%) Spreadsheet
6 4 (0.50%) Final Cut Pro
6 4 (0.50%) Acrobat
6 4 (0.50%) Fireworks
6 4 (0.50%) MS Visio
7 3 (0.38%) MS Project
7 3 (0.38%) Adobe Illustrator
7 3 (0.38%) Adobe Creative Suite
8 1 (0.13%) FastStats
8 1 (0.13%) Weka
8 1 (0.13%) PowerPivot
Business Applications
1 291 (36.56%) Google Analytics
2 97 (12.19%) WebTrends
3 71 (8.92%) SiteCatalyst
4 9 (1.13%) Unica
5 8 (1.01%) Radian6
6 6 (0.75%) Magento
7 2 (0.25%) Adobe Campaign
Cloud Services
1 45 (5.65%) SaaS
2 24 (3.02%) Microsoft Azure
3 22 (2.76%) Amazon AWS
4 11 (1.38%) Silverpop
5 8 (1.01%) Amazon SQS
6 4 (0.50%) MailChimp
7 3 (0.38%) Cloud Computing
8 2 (0.25%) Pure360
9 1 (0.13%) Amazon ElastiCache
9 1 (0.13%) Yammer
9 1 (0.13%) AWS Elastic Beanstalk
9 1 (0.13%) Amazon EC2
9 1 (0.13%) Office 365
9 1 (0.13%) Amazon EMR
Communications & Networking
1 23 (2.89%) Internet
2 22 (2.76%) HTTP
3 12 (1.51%) Broadband
4 11 (1.38%) Intranet
5 6 (0.75%) WebEx
6 5 (0.63%) DNS
7 4 (0.50%) SMS
7 4 (0.50%) PuTTY
7 4 (0.50%) WinSCP
8 2 (0.25%) Wireshark
9 1 (0.13%) SAN
9 1 (0.13%) WAN
9 1 (0.13%) LAN
Database & Business Intelligence
1 65 (8.17%) Big Data
2 55 (6.91%) SQL Server
3 37 (4.65%) Data Mining
3 37 (4.65%) NoSQL
4 35 (4.40%) MySQL
5 33 (4.15%) Data Warehouse
6 31 (3.89%) Hadoop
7 30 (3.77%) MongoDB
7 30 (3.77%) Relational Database
8 18 (2.26%) SQL Server Integration Services
8 18 (2.26%) QlikView
9 11 (1.38%) SQL Server Analysis Services
9 11 (1.38%) RDBMS
10 10 (1.26%) Amazon DynamoDB
11 9 (1.13%) BusinessObjects
11 9 (1.13%) OLAP
12 8 (1.01%) Oracle Database
12 8 (1.01%) Amazon Redshift
13 7 (0.88%) PostgreSQL
13 7 (0.88%) SAS Enterprise Miner
Development Applications
1 18 (2.26%) Subversion
2 16 (2.01%) Axure RP
3 15 (1.88%) Git (software)
3 15 (1.88%) Selenium
4 11 (1.38%) JIRA
4 11 (1.38%) JUnit
5 10 (1.26%) Eclipse
5 10 (1.26%) WebDriver
6 8 (1.01%) Team Foundation Server
6 8 (1.01%) PHPUnit
6 8 (1.01%) Firebug
7 7 (0.88%) Dreamweaver
8 6 (0.75%) Maven
8 6 (0.75%) Cucumber
8 6 (0.75%) JBehave
9 5 (0.63%) Jtest
9 5 (0.63%) Hudson
9 5 (0.63%) Ant
10 4 (0.50%) Jasmine
10 4 (0.50%) Log4j
General
1 465 (58.42%) Marketing
2 118 (14.82%) Finance
3 104 (13.07%) Retail
4 94 (11.81%) Advertising
5 37 (4.65%) Telecoms
6 33 (4.15%) Publishing
7 23 (2.89%) Banking
8 22 (2.76%) Games
9 15 (1.88%) Automotive
10 13 (1.63%) Law
11 8 (1.01%) Legal
12 7 (0.88%) German Language
13 6 (0.75%) Multimedia
14 4 (0.50%) Retail Banking
14 4 (0.50%) Back Office
14 4 (0.50%) French Language
15 3 (0.38%) Financial Institution
16 2 (0.25%) Front Office
17 1 (0.13%) Pharmaceutical
17 1 (0.13%) Manufacturing
Job Titles
1 229 (28.77%) Analyst
2 134 (16.83%) Developer
3 109 (13.69%) Web Analyst
4 65 (8.17%) Consultant
5 44 (5.53%) Data Analyst
6 43 (5.40%) Web Developer
7 41 (5.15%) Insight Analyst
8 40 (5.03%) Designer
9 39 (4.90%) Web Manager
10 33 (4.15%) Junior
11 26 (3.27%) E-Commerce Manager
11 26 (3.27%) UX Designer
12 25 (3.14%) Business Analyst
13 24 (3.02%) Front-End Developer
14 22 (2.76%) Architect
15 21 (2.64%) Web Analytics Manager
16 20 (2.51%) Junior Developer
17 19 (2.39%) PPC Specialist
17 19 (2.39%) PPC Manager
17 19 (2.39%) PPC Analyst
Libraries, Frameworks & Software Standards
1 245 (30.78%) HTML
2 203 (25.50%) CSS
3 114 (14.32%) jQuery
4 68 (8.54%) .NET
5 54 (6.78%) HTML5
6 37 (4.65%) XML
7 34 (4.27%) Web Services
8 31 (3.89%) CSS3
9 29 (3.64%) Flash
10 25 (3.14%) JSON
11 23 (2.89%) LESS
12 22 (2.76%) RESTful
12 22 (2.76%) SOAP
13 21 (2.64%) JSP
13 21 (2.64%) REST
14 18 (2.26%) Spring
14 18 (2.26%) Ajax
15 15 (1.88%) Sass
16 12 (1.51%) ASP.NET
17 11 (1.38%) J2EE
Miscellaneous
1 199 (25.00%) Analytical Skills
2 177 (22.24%) User Experience
3 122 (15.33%) Social Media
4 48 (6.03%) Computer Science
5 47 (5.90%) Statistics
6 46 (5.78%) Mathematics
7 43 (5.40%) Visualisation
8 34 (4.27%) Open Source
9 29 (3.64%) Mobile App
10 27 (3.39%) Digital Media
11 22 (2.76%) Management Information System
12 19 (2.39%) Algorithms
13 14 (1.76%) Graphic Design
14 12 (1.51%) Data Extraction
14 12 (1.51%) Blog
14 12 (1.51%) Data Structures
15 11 (1.38%) Performance Metrics
15 11 (1.38%) W3C
16 10 (1.26%) Blackberry
16 10 (1.26%) BBC
Operating Systems
1 19 (2.39%) Windows
2 17 (2.14%) Linux
3 9 (1.13%) Android
3 9 (1.13%) Apple iOS
4 7 (0.88%) UNIX
5 1 (0.13%) AIX
Processes & Methodologies
1 796 (100.00%) Analytics
2 253 (31.78%) E-Commerce
3 166 (20.85%) SEO
4 150 (18.84%) Agile Software Development
5 149 (18.72%) Digital Marketing
6 115 (14.45%) Business Intelligence
7 106 (13.32%) Pay per click
8 98 (12.31%) CRM
9 90 (11.31%) Web Development
10 79 (9.92%) Data Analysis
11 76 (9.55%) Online Marketing
12 74 (9.30%) Content Management
13 70 (8.79%) Project Management
14 41 (5.15%) Web Design
15 39 (4.90%) B2C
15 39 (4.90%) Mentoring
16 38 (4.77%) Stakeholder Management
17 36 (4.52%) TDD
18 35 (4.40%) ETL
18 35 (4.40%) User Acceptance Testing
Programming Languages
1 227 (28.52%) JavaScript
2 166 (20.85%) SQL
3 85 (10.68%) Java
4 53 (6.66%) PHP
5 47 (5.90%) C#
6 41 (5.15%) Python
7 23 (2.89%) Ruby
8 22 (2.76%) Scala
8 22 (2.76%) R
9 16 (2.01%) Perl
10 15 (1.88%) VB.NET
11 14 (1.76%) C++
12 12 (1.51%) VBA
12 12 (1.51%) F#
13 11 (1.38%) PowerShell
13 11 (1.38%) PL/SQL
14 9 (1.13%) ActionScript
15 8 (1.01%) C
15 8 (1.01%) ActionScript 2.0
16 7 (0.88%) T-SQL
Qualifications
1 149 (18.72%) Degree
2 8 (1.01%) A+ Certification
3 3 (0.38%) PMP
3 3 (0.38%) PMI Certification
4 1 (0.13%) MBA
4 1 (0.13%) Security Cleared
4 1 (0.13%) ISEB
4 1 (0.13%) Microsoft Certification
Quality Assurance & Compliance
1 41 (5.15%) QA
2 15 (1.88%) WCAG
3 6 (0.75%) SLA
4 4 (0.50%) ISO 9001
4 4 (0.50%) Data Quality
System Software
1 3 (0.38%) Docker
2 1 (0.13%) Active Directory
2 1 (0.13%) VMware Infrastructure
2 1 (0.13%) XenApp
2 1 (0.13%) XenDesktop
Systems Management
1 3 (0.38%) HP Quality Center
1 3 (0.38%) Ansible
2 1 (0.13%) Opscode Chef
Vendors
1 324 (40.70%) Google
2 165 (20.73%) Adobe
3 125 (15.70%) Omniture
4 75 (9.42%) Microsoft
5 52 (6.53%) Oracle
6 51 (6.41%) Tableau
7 35 (4.40%) Coremetrics
8 24 (3.02%) Business Objects
8 24 (3.02%) Facebook
9 22 (2.76%) IBM
9 22 (2.76%) DoubleClick
10 18 (2.26%) Twitter
10 18 (2.26%) Maxymiser
11 16 (2.01%) Teradata
11 16 (2.01%) Salesforce.com
12 15 (1.88%) SAP
13 14 (1.76%) Tealeaf
14 13 (1.63%) Yahoo!
15 11 (1.38%) Siebel
15 11 (1.38%) ClickTale
London
C4 Commerce
Salary: From £35,000 to £45,000 per annum 15% Bonus and benefit package
Posted: Yesterday
London
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum range of benefits
Posted: Yesterday
Hove, East Sussex
ARC IT Recruitment Ltd
Salary: £40000 Per Annum Plus Benefits
Posted: Yesterday
City, London
ARC IT Recruitment Ltd
Salary: £40000 Per Annum Plus benefits
Posted: Yesterday
Northamptonshire
Rullion IT Plus
Salary: £50000 - £55000 per annum + benefits and bonus
Posted: Yesterday
London
Redrock Consulting Ltd
Salary: £30000 - £80000 per annum
Posted: Yesterday
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: Yesterday
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: Yesterday
City, London
Harnham 1
Posted: Yesterday
London
ARC IT Recruitment
Posted: 2 days ago
Brighton, Sussex
ARC IT Recruitment
Posted: 2 days ago
London
Major Players Ltd
Salary: £55000 - £65000 per annum + benefits
Posted: 2 days ago
South West London
Edison Hill Ltd
Salary: From £40,000 to £50,000 per annum + full benefits
Posted: 2 days ago
City, London
The People Network
Salary: £80000 - £111000 per annum + Bonus, Pension, Health
Posted: 2 days ago
Birmingham, West Midlands (County)
Uniting Ambition
Salary: Market related
Posted: 3 days ago
West London
Clearwater People Solutions
Salary: £50000 - £60000 Per Annum
Posted: 3 days ago
Abingdon, Oxfordshire
Searchability.co.uk
Posted: 3 days ago
London
IT Retail People Ltd
Salary: Unspecified Excellent base, benefits and bonus
Posted: 3 days ago
London
Parallel Consulting
Salary: £50000 - £70000 per annum + benefits
Posted: 3 days ago
London
Parallel Consulting
Salary: £50000 - £70000 per annum + benefits
Posted: 3 days ago