The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Web Analytics
UK
Rank 525 654 576
Rank change year-on-year
+129 -78
Permanent jobs citing Web Analytics 346 300 397
As % of all permanent IT jobs located in the UK 0.42% 0.30% 0.38%
As % of the Processes & Methodologies category 0.47% 0.34% 0.44%
Number of salaries quoted 273 229 292
Median salary £47,500 £47,500 £41,000
Median salary % change year-on-year
- +15.85%
90% offered a salary of more than £32,000 £31,200 £25,000
10% offered a salary of more than £75,000 £65,000 £65,000
UK excluding London median salary £42,500 £40,000 £36,000
% change year-on-year
+6.25% +11.11%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73152 88032 90205
As % of all permanent IT jobs located in the UK 88.12% 87.70% 86.08%
Number of salaries quoted 60235 73164 74344
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 22 January 2017 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +127 327 £47,500 +5.55% 54
London +71 209 £50,000 - 31
South East +67 40 £40,000 -23.80% 7
City of London +58 35 £65,000 +30.00% 11
North West -10 30 £40,000 - 2
Hampshire +37 24 £50,000 -16.66% 2
Southampton - 23 - -
South West +39 19 £49,250 +64.16% 3
Manchester -13 19 £40,000 -3.03% 1
Scotland +29 14 £47,500 -20.83% 2
East Midlands - 11 £30,000 - 3
Edinburgh +7 10 £47,500 -20.83% 1
Yorkshire +24 9 £42,250 +40.83% 3
Leicestershire - 7 £30,000 - 1
Leicester - 7 £30,000 - 1
West Yorkshire +25 6 £42,000 +40.00% 3
West Midlands +11 6 £35,000 - 3
Devon - 6 £50,000 -
Exeter - 6 £50,000 -
Surrey +35 5 £32,000 -20.00%
Wiltshire +25 5 £48,500 +76.36% 1
Leeds +24 5 £42,000 +40.00%
Swindon - 5 £48,500 - 1
Somerset - 4 £50,000 -
Oxford +30 3 £52,500 -12.50%
Oxfordshire +25 3 £52,500 -12.50%
Brighton +22 3 £40,000 +60.00%
East Sussex +14 3 £40,000 +60.00%
North East +5 3 £40,000 +122.22%
Newcastle upon Tyne +4 3 £40,000 +122.22%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 22 January 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 696 (100.00%) Analytics
2 399 (57.33%) Marketing
3 252 (36.21%) Google
4 232 (33.33%) Business Intelligence
5 222 (31.90%) SQL
6 215 (30.89%) Google Analytics
7 191 (27.44%) Big Data
8 172 (24.71%) HTML
9 168 (24.14%) Credit Risk
10 166 (23.85%) E-Commerce
11 158 (22.70%) Degree
12 146 (20.98%) Agile Software Development
13 135 (19.40%) Analytical Skills
14 132 (18.97%) User Experience
15 130 (18.68%) JavaScript
16 119 (17.10%) CSS
17 115 (16.52%) SEO
18 113 (16.24%) Digital Marketing
19 102 (14.66%) Social Media
20 99 (14.22%) Adobe
21 95 (13.65%) SAS
22 93 (13.36%) Finance
23 90 (12.93%) Retail
24 89 (12.79%) Visualisation
25 79 (11.35%) Adobe Analytics
25 79 (11.35%) Data Analysis
25 79 (11.35%) Python
26 70 (10.06%) Pay per click
27 69 (9.91%) Actionable Insight
28 62 (8.91%) Java

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 95 (13.65%) SAS
2 44 (6.32%) Apache Spark
3 41 (5.89%) CMS
4 17 (2.44%) Sitecore CMS
5 15 (2.16%) Apache Pig
6 13 (1.87%) Adobe Experience Manager
7 10 (1.44%) Marvel
8 9 (1.29%) Umbraco
9 7 (1.01%) WebSphere
10 4 (0.57%) Apache
10 4 (0.57%) Confluence
10 4 (0.57%) SharePoint
10 4 (0.57%) SharePoint 2010
11 3 (0.43%) WordPress
12 2 (0.29%) Drupal
13 1 (0.14%) Elasticsearch
Applications
1 53 (7.61%) MS Excel
2 39 (5.60%) SPSS
3 27 (3.88%) MS PowerPoint
4 21 (3.02%) MS Office
5 14 (2.01%) OmniGraffle
6 6 (0.86%) Adobe Creative Suite
7 5 (0.72%) InVision
7 5 (0.72%) MS Visio
7 5 (0.72%) Photoshop
8 3 (0.43%) Spreadsheet
9 2 (0.29%) Adobe Illustrator
9 2 (0.29%) InDesign
10 1 (0.14%) Gephi
Business Applications
1 42 (6.03%) WebTrends
2 2 (0.29%) Magento
2 2 (0.29%) Radian6
3 1 (0.14%) Adobe Campaign
3 1 (0.14%) Salesforce.com CRM
3 1 (0.14%) Unica
Cloud Services
1 215 (30.89%) Google Analytics
2 79 (11.35%) Adobe Analytics
3 36 (5.17%) Amazon AWS
4 27 (3.88%) SaaS
5 25 (3.59%) AdWords
6 23 (3.30%) Google Tag Manager
7 11 (1.58%) Cloud Computing
8 5 (0.72%) AWS CloudFormation
8 5 (0.72%) Google Cloud Platform
9 2 (0.29%) Amazon Kinesis
9 2 (0.29%) Amazon S3
9 2 (0.29%) Firebase
9 2 (0.29%) GitHub
9 2 (0.29%) Heroku
9 2 (0.29%) MailChimp
9 2 (0.29%) Responsys
10 1 (0.14%) AdSense
10 1 (0.14%) Google Compute Engine
10 1 (0.14%) Microsoft Azure
10 1 (0.14%) SmartFocus
Communications & Networking
1 44 (6.32%) Internet
2 20 (2.87%) HTTP
3 3 (0.43%) Broadband
4 2 (0.29%) HTTPS
5 1 (0.14%) Firewall
5 1 (0.14%) SMS
Database & Business Intelligence
1 191 (27.44%) Big Data
2 51 (7.33%) Hadoop
3 41 (5.89%) Data Warehouse
4 36 (5.17%) Relational Database
5 30 (4.31%) Apache Hive
6 23 (3.30%) MySQL
7 19 (2.73%) QlikView
8 17 (2.44%) Base SAS
9 16 (2.30%) NoSQL
10 15 (2.16%) Data Mining
11 12 (1.72%) RDBMS
11 12 (1.72%) SQL Server
12 11 (1.58%) Amazon Redshift
13 10 (1.44%) BusinessObjects
14 9 (1.29%) Power BI
14 9 (1.29%) Qlik Sense
15 8 (1.15%) MongoDB
15 8 (1.15%) SAS Data Integration Studio
16 6 (0.86%) Looker
16 6 (0.86%) PostgreSQL
Development Applications
1 51 (7.33%) Git (software)
2 27 (3.88%) Axure RP
3 19 (2.73%) Cucumber
3 19 (2.73%) JIRA
4 18 (2.59%) Capybara
4 18 (2.59%) Selenium
5 15 (2.16%) WebDriver
6 14 (2.01%) WATIR
7 13 (1.87%) Grunt
7 13 (1.87%) Jenkins
8 12 (1.72%) Jasmine
9 11 (1.58%) gulp
10 10 (1.44%) Subversion
11 9 (1.29%) JMeter
11 9 (1.29%) SoapUI
12 8 (1.15%) Balsamiq Mockups
12 8 (1.15%) Karma Test Runner
13 6 (0.86%) Bower
13 6 (0.86%) TeamCity
14 5 (0.72%) Visual Studio
General
1 399 (57.33%) Marketing
2 93 (13.36%) Finance
3 90 (12.93%) Retail
4 47 (6.75%) Advertising
5 42 (6.03%) Telecoms
6 34 (4.89%) Banking
7 17 (2.44%) Games
7 17 (2.44%) Publishing
8 16 (2.30%) Legal
9 5 (0.72%) Russian Language
10 4 (0.57%) Brand Awareness
10 4 (0.57%) Portuguese Language
10 4 (0.57%) Spanish Language
11 3 (0.43%) Law
11 3 (0.43%) Retail Banking
12 2 (0.29%) Automotive
12 2 (0.29%) Electronics
12 2 (0.29%) French Language
12 2 (0.29%) German Language
12 2 (0.29%) Multimedia
Job Titles
1 148 (21.26%) Analyst
2 70 (10.06%) Developer
3 63 (9.05%) Web Analyst
4 47 (6.75%) Designer
5 42 (6.03%) UX Designer
6 40 (5.75%) Analytics Manager
6 40 (5.75%) Digital Analyst
7 36 (5.17%) Consultant
7 36 (5.17%) Front End Developer (Client-Side Developer)
8 35 (5.03%) JavaScript Developer
9 31 (4.45%) Senior Analyst
10 28 (4.02%) Data Scientist
11 26 (3.74%) Web Manager
12 25 (3.59%) Data Analyst
12 25 (3.59%) Web Analytics Analyst
13 22 (3.16%) Architect
14 21 (3.02%) Automation Tester
14 21 (3.02%) HTML Developer
14 21 (3.02%) Marketing Manager
14 21 (3.02%) Tester
Libraries, Frameworks & Software Standards
1 172 (24.71%) HTML
2 119 (17.10%) CSS
3 49 (7.04%) HTML5
4 40 (5.75%) XML
5 35 (5.03%) jQuery
6 27 (3.88%) Symfony
6 27 (3.88%) Web Services
7 26 (3.74%) Ext JS
7 26 (3.74%) mod_perl
8 24 (3.45%) CSS3
9 23 (3.30%) RESTful
10 16 (2.30%) AngularJS
10 16 (2.30%) Flash
10 16 (2.30%) Sass
11 15 (2.16%) Node.js
12 13 (1.87%) REST
12 13 (1.87%) SOAP
13 11 (1.58%) D3.js
14 9 (1.29%) .NET
14 9 (1.29%) JSON
Miscellaneous
1 168 (24.14%) Credit Risk
2 135 (19.40%) Analytical Skills
3 132 (18.97%) User Experience
4 102 (14.66%) Social Media
5 89 (12.79%) Visualisation
6 45 (6.47%) Mobile App
7 43 (6.18%) Statistics
8 41 (5.89%) Digital Media
9 38 (5.46%) Computer Science
10 37 (5.32%) Mathematics
11 19 (2.73%) Psychology
12 15 (2.16%) Fintech
13 13 (1.87%) Algorithms
13 13 (1.87%) Management Information System
13 13 (1.87%) Physics
14 12 (1.72%) Copywriting
14 12 (1.72%) Economics
14 12 (1.72%) Virtual Team
15 11 (1.58%) Online Games
16 10 (1.44%) Data Integration
Operating Systems
1 37 (5.32%) Linux
2 32 (4.60%) Unix
3 4 (0.57%) Windows
4 2 (0.29%) Ubuntu
5 1 (0.14%) Android
5 1 (0.14%) Apple iOS
Processes & Methodologies
1 696 (100.00%) Analytics
2 232 (33.33%) Business Intelligence
3 166 (23.85%) E-Commerce
4 146 (20.98%) Agile Software Development
5 115 (16.52%) SEO
6 113 (16.24%) Digital Marketing
7 79 (11.35%) Data Analysis
8 70 (10.06%) Pay per click
9 69 (9.91%) Actionable Insight
10 55 (7.90%) CRM
10 55 (7.90%) User Stories
11 50 (7.18%) Wireframes
12 48 (6.90%) Data Visualisation
12 48 (6.90%) Mentoring
13 47 (6.75%) Front End Development
14 44 (6.32%) Web Development
15 43 (6.18%) Multivariate Testing
16 41 (5.89%) Digital Analytics
17 39 (5.60%) Customer Insight
17 39 (5.60%) ETL
Programming Languages
1 222 (31.90%) SQL
2 130 (18.68%) JavaScript
3 79 (11.35%) Python
4 62 (8.91%) Java
5 57 (8.19%) R
6 30 (4.31%) PHP
7 29 (4.17%) Scala
8 28 (4.02%) Perl
9 24 (3.45%) Ruby
10 15 (2.16%) VBA
11 11 (1.58%) C#
12 10 (1.44%) ES6
13 8 (1.15%) SAS Macro
13 8 (1.15%) TypeScript
14 7 (1.01%) Bash Shell
15 6 (0.86%) VB
16 5 (0.72%) C
16 5 (0.72%) Shell Script
17 4 (0.57%) T-SQL
18 3 (0.43%) Go
Qualifications
1 158 (22.70%) Degree
2 18 (2.59%) PhD
3 7 (1.01%) A+ Certification
4 4 (0.57%) DV Cleared
4 4 (0.57%) Security Cleared
5 3 (0.43%) ISEB
6 1 (0.14%) Analytics IQ
6 1 (0.14%) BPSS Clearance
Quality Assurance & Compliance
1 54 (7.76%) QA
2 18 (2.59%) Data Quality
3 4 (0.57%) Actionable Recommendations
3 4 (0.57%) WCAG
System Software
1 6 (0.86%) Docker
2 3 (0.43%) Apache Flume
2 3 (0.43%) HDFS
Systems Management
1 6 (0.86%) Ansible
1 6 (0.86%) Opscode Chef
2 2 (0.29%) Puppet
3 1 (0.14%) Mesos
Vendors
1 252 (36.21%) Google
2 99 (14.22%) Adobe
3 52 (7.47%) Tableau
4 40 (5.75%) Microsoft
4 40 (5.75%) Omniture
5 21 (3.02%) hybris
6 19 (2.73%) IBM
7 18 (2.59%) Sitecore
8 16 (2.30%) Optimizely
9 15 (2.16%) Monetate
10 12 (1.72%) Facebook
11 11 (1.58%) Kenshoo
11 11 (1.58%) Marin
12 10 (1.44%) DoubleClick
12 10 (1.44%) IgnitionOne
13 9 (1.29%) Coremetrics
13 9 (1.29%) Maxymiser
13 9 (1.29%) Oracle
14 8 (1.15%) Hitwise
14 8 (1.15%) Twitter
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: 2 days ago
London
Parallel Consulting
Salary: £35000 - £40000 per annum + bonus, pension, health care, life ins
Posted: 2 days ago
Chelmsford, Essex
Senitor Associates
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £30000 per annum + Additional Benefits
Posted: 2 days ago
London
Lorien Resourcing
Salary: £45000 - £55000 per annum + Benefits Package
Posted: 3 days ago
Folkestone, Kent
Deerfoot IT Resources Ltd
Salary: £30000 - £35000 per annum
Posted: 3 days ago
Tunbridge Wells, Kent
Oliver James Associates
Salary: £25000 - £35000 per annum + bonus
Posted: 3 days ago
Lichfield, Staffordshire
Coburg Banks IT
Salary: £20000 - £25000 per annum + Excellent Benefits
Posted: 2 days ago
Portsmouth, Hampshire
RecruitmentRevolution.com Limited
Salary: Up to £25,000 per annum + Awesome Rising OTE + Incredible Perks
Posted: 2 days ago
London
Redrock Consulting Ltd
Salary: £0.00 per annum
Posted: 5 days ago
City, London
Harris Global
Salary: From £50,000 to £65,000 per annum
Posted: 4 days ago
London
Initi8 Recruitment
Salary: £30000 - £40000 Per Annum
Posted: 5 days ago
Towcester, Northamptonshire
TD Group
Salary: From £25,000 to £34,000 per annum Plus 10% yearly bonus, 25 days holid
Posted: 4 days ago
Bradford, West Yorkshire
Fruition IT Resources Limited
Salary: £55000.00 - £60000.00 per annum + Car + Benefits
Posted: 5 days ago
Milton Keynes, Buckinghamshire
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 6 days ago
City, London
Parallel Consulting
Salary: £60000 - £80000 per annum
Posted: 4 days ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 4 days ago
City, London
Parallel Consulting
Salary: £100000 - £120000 per annum + Excellent bonus and benefits
Posted: 3 days ago
City, London
Parallel Consulting
Salary: £65000 - £75000 per annum
Posted: 6 days ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 5 days ago
City, London
Spencer Rose
Salary: From £45,000 to £55,000 per annum
Posted: 4 days ago
Preston, Lancashire
Crunchposter
Salary: Market related
Posted: 5 days ago
City, London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 6 days ago
Manchester, Lancashire
Parallel Consulting
Salary: £65000 - £81000 per annum + Generous benefits package
Posted: 5 days ago
London
Parallel Consulting
Salary: £65000 - £85000 per annum
Posted: 5 days ago
Leicester, Leicestershire
MAPP Ltd - IT & Business Management Recruitment Specialists
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 5 days ago
Oakham, Leicestershire
Kyna Associates
Salary: £60000 Per Annum + excellent benefits
Posted: 6 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £30k - 35k per year
Posted: 12 days ago
City, London
Evolution Recruitment Solutions
Salary: 55000 - 70000 + excellent benefits
Posted: 6 days ago
Lichfield, Staffordshire
Webrecruit
Salary: From £30,000 to £35,000 per annum Plus Benefits
Posted: 5 days ago