The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 512 463 539
Rank change year-on-year
-49 +76
Permanent jobs citing Web Analytics 416 503 371
As % of all permanent IT jobs located in the UK 0.39% 0.49% 0.34%
As % of the Processes & Methodologies category 0.47% 0.60% 0.42%
Number of salaries quoted 314 373 264
Average salary £42,500 £42,000 £40,500
Average salary % change year-on-year
+1.19% +3.70%
90% offered a salary of more than £27,500 £28,500 £25,000
10% offered a salary of more than £65,000 £70,000 £75,000
UK excluding London average salary £40,000 £35,250 £38,000
% change year-on-year
+13.47% -7.23%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 30 January 2015 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 399 £42,500 - 55
London -54 256 £45,000 -5.26% 27
South East -43 59 £45,000 +12.50% 16
City of London -5 58 £57,500 +21.05% 6
East of England -3 30 £35,000 -12.50% 2
Berkshire +4 28 £50,000 -23.07% 5
Hertfordshire -2 18 £25,000 -16.66%
Yorkshire -4 16 £33,500 -10.66% 1
West Yorkshire +1 12 £32,500 -13.33% 1
Surrey -7 12 £59,000 +47.50% 8
East Midlands +19 11 £36,750 -7.38% 1
Reading +4 11 £50,000 -4.76% 1
West Midlands -9 11 - - 2
Solihull - 11 - -
North West -18 10 £30,000 -7.69% 4
Manchester -20 10 £30,000 -7.69% 1
Watford -6 9 £25,000 -
Nottinghamshire - 8 £32,500 -
Leeds - 8 £27,500 -
Edinburgh +12 7 £57,500 +130.00%
Scotland +3 7 £57,500 +64.28%
Wales - 7 £45,000 - 1
South Wales - 7 £45,000 - 1
Hemel Hempstead - 7 - -
Cambridgeshire +3 6 £35,000 -22.22% 1
Cambridge +1 6 £35,000 -22.22%
Leatherhead - 6 £59,000 -
Slough - 6 £35,000 -
Essex - 6 £40,000 - 1
Buckinghamshire - 6 £42,500 -

Web Analytics
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 868 (100.00%) Analytics
2 518 (59.68%) Marketing
3 370 (42.63%) Google
4 334 (38.48%) Google Analytics
5 315 (36.29%) E-Commerce
6 248 (28.57%) Analytical Skills
7 218 (25.12%) JavaScript
8 211 (24.31%) User Experience
9 207 (23.85%) SEO
10 203 (23.39%) HTML
11 176 (20.28%) CSS
12 174 (20.05%) Degree
13 162 (18.66%) SQL
14 161 (18.55%) Adobe
15 155 (17.86%) Digital Marketing
16 149 (17.17%) Agile Software Development
17 139 (16.01%) Pay per click
18 125 (14.40%) Finance
19 124 (14.29%) Advertising
20 122 (14.06%) Retail
21 114 (13.13%) MS Excel
22 111 (12.79%) Omniture
23 108 (12.44%) Social Media
24 105 (12.10%) Business Intelligence
25 100 (11.52%) Data Analysis
25 100 (11.52%) jQuery
26 97 (11.18%) CRM
27 90 (10.37%) WebTrends
28 87 (10.02%) Java
29 81 (9.33%) Microsoft

Web Analytics
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 70 (8.06%) CMS
2 41 (4.72%) SAS
3 21 (2.42%) Apache
3 21 (2.42%) TeamSite
3 21 (2.42%) Drupal
4 19 (2.19%) JBoss
5 16 (1.84%) IIS
6 15 (1.73%) Tomcat
7 12 (1.38%) WordPress
8 11 (1.27%) Apache Spark
9 10 (1.15%) Node.js
10 8 (0.92%) Umbraco
10 8 (0.92%) SharePoint
10 8 (0.92%) Confluence
11 6 (0.69%) Apache Solr
11 6 (0.69%) WebSphere
12 5 (0.58%) Adobe CQ
12 5 (0.58%) Joomla!
13 4 (0.46%) Lotus Domino
13 4 (0.46%) Magnolia
Applications
1 114 (13.13%) MS Excel
2 51 (5.88%) MS Office
3 43 (4.95%) Photoshop
4 42 (4.84%) MS PowerPoint
5 25 (2.88%) SPSS
6 10 (1.15%) Spreadsheet
7 4 (0.46%) MS Visio
7 4 (0.46%) Fireworks
7 4 (0.46%) Acrobat
7 4 (0.46%) Final Cut Pro
7 4 (0.46%) OmniGraffle
8 3 (0.35%) Adobe Creative Suite
9 2 (0.23%) FastStats
9 2 (0.23%) Adobe Illustrator
10 1 (0.12%) PowerPivot
Business Applications
1 334 (38.48%) Google Analytics
2 90 (10.37%) WebTrends
3 74 (8.53%) SiteCatalyst
4 15 (1.73%) Radian6
5 11 (1.27%) Magento
6 1 (0.12%) Optimost
Cloud Services
1 32 (3.69%) SaaS
2 24 (2.76%) Microsoft Azure
3 13 (1.50%) Amazon AWS
4 8 (0.92%) Amazon SQS
5 5 (0.58%) MailChimp
6 3 (0.35%) Cloud Computing
7 1 (0.12%) Amazon EMR
Communications & Networking
1 19 (2.19%) Broadband
2 15 (1.73%) Internet
3 10 (1.15%) HTTP
4 5 (0.58%) Firewall
4 5 (0.58%) DNS
5 4 (0.46%) PuTTY
5 4 (0.46%) WinSCP
6 3 (0.35%) Intranet
7 1 (0.12%) SAN
7 1 (0.12%) LAN
7 1 (0.12%) SMS
7 1 (0.12%) WAN
Database & Business Intelligence
1 50 (5.76%) Big Data
2 44 (5.07%) SQL Server
2 44 (5.07%) Data Mining
3 38 (4.38%) Relational Database
4 34 (3.92%) Data Warehouse
5 32 (3.69%) NoSQL
6 27 (3.11%) MySQL
7 24 (2.76%) Hadoop
8 23 (2.65%) MongoDB
9 14 (1.61%) QlikView
10 13 (1.50%) SQL Server Integration Services
11 11 (1.27%) DB2
11 11 (1.27%) SQL Server Analysis Services
12 10 (1.15%) RDBMS
13 9 (1.04%) Amazon DynamoDB
14 8 (0.92%) Oracle Database
15 7 (0.81%) Apache Cassandra
15 7 (0.81%) OLAP
15 7 (0.81%) BusinessObjects
15 7 (0.81%) SAS Enterprise Miner
Development Applications
1 19 (2.19%) JIRA
2 12 (1.38%) Selenium
3 11 (1.27%) Axure RP
4 10 (1.15%) Subversion
5 9 (1.04%) Eclipse
6 8 (0.92%) JUnit
7 7 (0.81%) Dreamweaver
7 7 (0.81%) WebDriver
7 7 (0.81%) Firebug
8 6 (0.69%) Team Foundation Server
8 6 (0.69%) PHPUnit
9 5 (0.58%) Hudson
9 5 (0.58%) Jtest
9 5 (0.58%) Bugzilla
9 5 (0.58%) Maven
9 5 (0.58%) Git (software)
10 4 (0.46%) JBehave
10 4 (0.46%) Ant
10 4 (0.46%) Log4j
10 4 (0.46%) Cucumber
General
1 518 (59.68%) Marketing
2 125 (14.40%) Finance
3 124 (14.29%) Advertising
4 122 (14.06%) Retail
5 37 (4.26%) Telecoms
6 36 (4.15%) Banking
7 31 (3.57%) Publishing
8 19 (2.19%) Games
9 11 (1.27%) Legal
10 7 (0.81%) Multimedia
10 7 (0.81%) Law
11 5 (0.58%) Billing
11 5 (0.58%) German Language
11 5 (0.58%) Retail Banking
12 4 (0.46%) Korean Language
12 4 (0.46%) Russian Language
12 4 (0.46%) Automotive
13 2 (0.23%) French Language
13 2 (0.23%) Financial Institution
14 1 (0.12%) iGaming
Job Titles
1 271 (31.22%) Analyst
2 135 (15.55%) Web Analyst
3 120 (13.82%) Developer
4 54 (6.22%) Web Manager
5 50 (5.76%) Data Analyst
6 49 (5.65%) E-Commerce Manager
7 45 (5.18%) Insight Analyst
7 45 (5.18%) Web Developer
8 43 (4.95%) Consultant
9 37 (4.26%) Web Analytics Manager
10 34 (3.92%) Designer
11 30 (3.46%) PPC Specialist
11 30 (3.46%) PPC Executive
11 30 (3.46%) PPC Manager
11 30 (3.46%) PPC Analyst
12 26 (3.00%) Marketing Manager
13 25 (2.88%) Senior Manager
14 24 (2.76%) Product Manager
15 23 (2.65%) Junior
16 22 (2.53%) UX Designer
Libraries, Frameworks & Software Standards
1 203 (23.39%) HTML
2 176 (20.28%) CSS
3 100 (11.52%) jQuery
4 78 (8.99%) .NET
5 65 (7.49%) HTML5
6 44 (5.07%) Flash
7 38 (4.38%) CSS3
8 33 (3.80%) Web Services
8 33 (3.80%) XML
9 27 (3.11%) RESTful
10 26 (3.00%) XHTML
11 22 (2.53%) JSON
12 21 (2.42%) Ajax
13 20 (2.30%) ASP.NET
14 19 (2.19%) JSP
15 17 (1.96%) LESS
15 17 (1.96%) SOAP
16 16 (1.84%) Spring
16 16 (1.84%) REST
17 12 (1.38%) DHTML
Miscellaneous
1 248 (28.57%) Analytical Skills
2 211 (24.31%) User Experience
3 108 (12.44%) Social Media
4 79 (9.10%) Mathematics
5 51 (5.88%) Visualisation
6 43 (4.95%) Statistics
7 40 (4.61%) Open Source
8 39 (4.49%) Computer Science
9 33 (3.80%) Mobile App
10 22 (2.53%) Economics
11 19 (2.19%) Algorithms
12 17 (1.96%) Management Information System
12 17 (1.96%) W3C
13 16 (1.84%) Data Extraction
13 16 (1.84%) New Media
14 13 (1.50%) Performance Metrics
14 13 (1.50%) Graphic Design
15 12 (1.38%) Digital Media
16 11 (1.27%) Data Structures
17 10 (1.15%) Social Network
Operating Systems
1 21 (2.42%) Windows
1 21 (2.42%) Linux
2 12 (1.38%) Android
3 11 (1.27%) Apple iOS
4 5 (0.58%) UNIX
5 1 (0.12%) AIX
Processes & Methodologies
1 868 (100.00%) Analytics
2 315 (36.29%) E-Commerce
3 207 (23.85%) SEO
4 155 (17.86%) Digital Marketing
5 149 (17.17%) Agile Software Development
6 139 (16.01%) Pay per click
7 105 (12.10%) Business Intelligence
8 100 (11.52%) Data Analysis
9 97 (11.18%) CRM
10 81 (9.33%) Online Marketing
11 74 (8.53%) Web Development
12 71 (8.18%) Project Management
13 67 (7.72%) Content Management
14 46 (5.30%) Mentoring
15 40 (4.61%) Web Design
16 37 (4.26%) User Acceptance Testing
17 35 (4.03%) TDD
18 34 (3.92%) Market Research
18 34 (3.92%) Coaching
19 33 (3.80%) Multivariate Testing
Programming Languages
1 218 (25.12%) JavaScript
2 162 (18.66%) SQL
3 87 (10.02%) Java
4 59 (6.80%) PHP
5 49 (5.65%) C#
6 37 (4.26%) R
7 30 (3.46%) Python
8 17 (1.96%) Ruby
9 16 (1.84%) Scala
10 15 (1.73%) VBA
11 14 (1.61%) C++
11 14 (1.61%) VB.NET
12 13 (1.50%) C
12 13 (1.50%) PowerShell
12 13 (1.50%) F#
13 12 (1.38%) Perl
14 11 (1.27%) PL/SQL
14 11 (1.27%) ActionScript
15 10 (1.15%) ActionScript 2.0
16 7 (0.81%) VB
Qualifications
1 174 (20.05%) Degree
2 4 (0.46%) A+ Certification
3 3 (0.35%) MBA
4 1 (0.12%) APMP
4 1 (0.12%) PhD
4 1 (0.12%) PMP
4 1 (0.12%) PMI Certification
4 1 (0.12%) ISEB
4 1 (0.12%) Microsoft Certification
4 1 (0.12%) Security Cleared
Quality Assurance & Compliance
1 43 (4.95%) QA
2 16 (1.84%) WCAG
3 4 (0.46%) SLA
4 2 (0.23%) Data Quality
System Software
1 3 (0.35%) Docker
2 1 (0.12%) Active Directory
2 1 (0.12%) XenApp
2 1 (0.12%) XenDesktop
2 1 (0.12%) VMware Infrastructure
Systems Management
1 3 (0.35%) Ansible
2 2 (0.23%) HP Quality Center
2 2 (0.23%) Puppet
3 1 (0.12%) Opscode Chef
Vendors
1 370 (42.63%) Google
2 161 (18.55%) Adobe
3 111 (12.79%) Omniture
4 81 (9.33%) Microsoft
5 50 (5.76%) Coremetrics
6 43 (4.95%) Tableau
7 35 (4.03%) Oracle
8 31 (3.57%) Facebook
9 27 (3.11%) ClickTale
9 27 (3.11%) Tealeaf
10 25 (2.88%) DoubleClick
11 23 (2.65%) Business Objects
12 22 (2.53%) Sony
13 19 (2.19%) IBM
14 18 (2.07%) Twitter
15 16 (1.84%) Interwoven
15 16 (1.84%) Hitwise
16 15 (1.73%) Sysomos
17 13 (1.50%) Software AG
17 13 (1.50%) webMethods
Central London / West End
Understanding Recruitment
Salary: £40000 - £55000 per annum + Competitive Bonus + Benefits
Posted: 3 hours ago
Lancashire
The MRJ Group
Salary: £20000 - £25000 per annum
Posted: Yesterday
West London
RecruitmentRevolution.com Limited
Salary: From £40,000 to £50,000 per annum
Posted: Yesterday
North West
The MRJ Group
Salary: £25000 per annum
Posted: Yesterday
London
Salt
Salary: £80000 - £90000 per annum + Bonus + Benefits
Posted: 2 days ago
South East London
Technical Talent
Salary: From £35,000 to £50,000 per annum Plus Bonus
Posted: 2 days ago
South West London
Morpheus Search Partners Limited
Salary: £50000 - £65000 per annum
Posted: 2 days ago
Staines, Middlesex
Aria Select Ltd
Salary: From £30,000 to £45,000 per annum + Car allowance + Benefits
Posted: 2 days ago
South East
Cognizant
Posted: 3 days ago
Warwick, Warwickshire
RecruitmentRevolution.com Limited
Salary: Up to £45,000 per annum + Significant Bonus (£75,000)
Posted: 3 days ago
London
Initi8 Recruitment
Salary: £60000 - £70000 Per Annum Travel Allowance, Bonus, Pension,
Posted: 3 days ago
City, London
Mortimer Spinks
Salary: £50000 - £60000 per annum + + Benefits
Posted: 3 days ago
City, London
Sanderson
Salary: £45000 - £70000 per annum
Posted: 4 days ago
Central London / West End
Client Server
Salary: £55k to £60k + bonus + benefits
Posted: 4 days ago
Coventry, West Midlands (County)
Big Red Recruitment
Salary: £45000 - £70000 per annum + car and bonus
Posted: 4 days ago
Crewe, Cheshire
Harvey Nash plc
Salary: £80000 - £120000 per annum + Share option
Posted: 4 days ago
Northampton, Northamptonshire
Mortimer Spinks
Salary: £35000 - £45000 per annum + Excellent
Posted: 5 days ago
London
7digital
Salary: Attractive Basic + Bens
Posted: 5 days ago
London
Verticality Ltd
Salary: £55000 - £85000 per annum, Benefits Car Allowance + Bens
Posted: 5 days ago