The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 May 2016
Same period 2015 Same period 2014
Web Analytics
Rank 684 639 563
Rank change year-on-year
-45 -76
Permanent jobs citing Web Analytics 243 332 488
As % of all permanent IT jobs located in the UK 0.25% 0.31% 0.42%
As % of the Processes & Methodologies category 0.28% 0.36% 0.49%
Number of salaries quoted 218 264 361
Median salary £44,500 £42,500 £45,000
Median salary % change year-on-year
+4.70% -5.55%
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £65,750 £72,500
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86678 92333 100261
As % of all permanent IT jobs located in the UK 87.87% 86.39% 85.34%
Number of salaries quoted 72146 75008 81488
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 25 May 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 228 £45,000 +5.88% 50
London -49 143 £47,500 - 26
South East +2 38 £40,000 +14.28% 10
City of London +20 22 £50,000 +11.11% 1
Yorkshire +5 16 £32,500 +9.61% 2
West Yorkshire +8 15 £32,500 +21.49% 1
Buckinghamshire +33 14 £39,000 +11.42%
Bradford - 14 £32,500 - 1
Hampshire +20 11 £47,500 - 4
Portsmouth +10 11 £47,500 - 2
North West +19 9 £42,500 +21.42% 9
Manchester +11 9 £42,500 +21.42% 8
Surrey -2 9 £37,500 -11.76% 4
South West +10 8 £45,000 +44.00%
Milton Keynes +27 7 £35,500 +1.42%
Bristol +12 6 £45,000 +50.00%
East of England +26 5 £45,000 -14.28% 3
Northamptonshire +16 5 £32,500 -29.72%
Northampton +12 5 £32,500 -33.33%
East Midlands +5 5 £32,500 -18.75%
Scotland -2 5 £57,500 +9.52% 2
Edinburgh +7 4 £57,500 +9.52% 2
Bedfordshire +5 3 £45,000 -30.76% 1
Rochdale - 3 £50,000 -
Dunstable - 3 £45,000 -
Hertfordshire +19 2 £50,000 +17.64% 2
South Wales -1 2 £22,500 +7.14%
Wales -2 2 £22,500 +7.14%
Staffordshire -3 2 £28,500 -17.39%
West Sussex -6 2 £35,000 -17.64%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 25 May 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 518 (100.00%) Analytics
2 257 (49.61%) Marketing
3 256 (49.42%) Google
4 229 (44.21%) Google Analytics
5 180 (34.75%) HTML
6 169 (32.63%) E-Commerce
7 163 (31.47%) JavaScript
8 140 (27.03%) Analytical Skills
9 133 (25.68%) SQL
10 127 (24.52%) Degree
11 120 (23.17%) SEO
12 119 (22.97%) CSS
13 116 (22.39%) Adobe
13 116 (22.39%) Agile Software Development
14 96 (18.53%) Digital Marketing
15 94 (18.15%) Finance
16 91 (17.57%) Business Intelligence
17 86 (16.60%) Omniture
18 85 (16.41%) User Experience
19 73 (14.09%) Visualisation
20 68 (13.13%) Computer Science
21 65 (12.55%) Social Media
22 61 (11.78%) Adobe Analytics
23 60 (11.58%) Retail
24 59 (11.39%) HTML5
25 56 (10.81%) jQuery
26 55 (10.62%) CMS
27 51 (9.85%) Advertising
27 51 (9.85%) CRM
27 51 (9.85%) Tableau

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (10.62%) CMS
2 30 (5.79%) SAS
3 14 (2.70%) Apache Solr
4 11 (2.12%) Apache Spark
5 8 (1.54%) Adobe Experience Manager
5 8 (1.54%) WordPress
6 7 (1.35%) Drupal
7 6 (1.16%) Umbraco
8 2 (0.39%) Apache
8 2 (0.39%) IIS
8 2 (0.39%) Node.js
8 2 (0.39%) SharePoint
9 1 (0.19%) Joomla!
9 1 (0.19%) nginx
Applications
1 32 (6.18%) MS Excel
2 26 (5.02%) Photoshop
3 14 (2.70%) Adobe Illustrator
4 11 (2.12%) MS PowerPoint
5 10 (1.93%) MS Office
6 8 (1.54%) Spreadsheet
7 5 (0.97%) SPSS
8 4 (0.77%) Acrobat
8 4 (0.77%) Fireworks
9 2 (0.39%) Adobe Creative Suite
9 2 (0.39%) InDesign
9 2 (0.39%) OmniGraffle
10 1 (0.19%) Adobe Premiere
Business Applications
1 39 (7.53%) WebTrends
2 7 (1.35%) Magento
3 6 (1.16%) Oracle Retail
4 4 (0.77%) Dynamics CRM
5 3 (0.58%) Radian6
6 2 (0.39%) Dynamics AX
6 2 (0.39%) GoldMine
6 2 (0.39%) Unica
7 1 (0.19%) Data Workbench
7 1 (0.19%) SAP Oil and Gas
Cloud Services
1 229 (44.21%) Google Analytics
2 61 (11.78%) Adobe Analytics
3 33 (6.37%) Google Tag Manager
4 30 (5.79%) SaaS
5 15 (2.90%) Amazon AWS
6 13 (2.51%) Google Cloud Platform
7 11 (2.12%) AdWords
7 11 (2.12%) Amazon Kinesis
8 8 (1.54%) Microsoft Azure
9 6 (1.16%) SmartFocus
10 5 (0.97%) GitHub
11 4 (0.77%) Amazon S3
11 4 (0.77%) Heroku
12 2 (0.39%) Amazon EC2
12 2 (0.39%) Force.com
12 2 (0.39%) MailChimp
12 2 (0.39%) Office 365
Communications & Networking
1 29 (5.60%) Internet
2 4 (0.77%) HTTP
3 2 (0.39%) FTP
3 2 (0.39%) Remote Desktop
4 1 (0.19%) DNS
4 1 (0.19%) TCP/IP
4 1 (0.19%) VPN
Database & Business Intelligence
1 33 (6.37%) QlikView
2 28 (5.41%) Data Warehouse
3 27 (5.21%) Big Data
4 25 (4.83%) Data Mining
5 21 (4.05%) Hadoop
6 20 (3.86%) Qlik Sense
6 20 (3.86%) SQL Server
7 19 (3.67%) Relational Database
8 18 (3.47%) Spotfire
9 15 (2.90%) Lumira
9 15 (2.90%) Pentaho
9 15 (2.90%) Power BI
10 14 (2.70%) Amazon Redshift
11 13 (2.51%) BigQuery
12 11 (2.12%) SQL Server Integration Services
12 11 (2.12%) SQL Server Reporting Services
13 9 (1.74%) RDBMS
14 8 (1.54%) SQL Server Analysis Services
15 5 (0.97%) MySQL
15 5 (0.97%) NoSQL
Development Applications
1 16 (3.09%) Visual Studio
2 14 (2.70%) Axure RP
2 14 (2.70%) Grunt
3 13 (2.51%) Git (software)
3 13 (2.51%) Team Foundation Server
4 12 (2.32%) Bower
5 11 (2.12%) Talend Open Studio
6 7 (1.35%) Dreamweaver
7 3 (0.58%) JIRA
8 2 (0.39%) Gatling
8 2 (0.39%) Geb
8 2 (0.39%) Gradle
8 2 (0.39%) PHPUnit
8 2 (0.39%) Spock
9 1 (0.19%) Balsamiq Mockups
9 1 (0.19%) NUnit
General
1 257 (49.61%) Marketing
2 94 (18.15%) Finance
3 60 (11.58%) Retail
4 51 (9.85%) Advertising
5 28 (5.41%) Banking
6 22 (4.25%) Publishing
7 18 (3.47%) Law
8 15 (2.90%) Games
9 10 (1.93%) Telecoms
10 9 (1.74%) Legal
10 9 (1.74%) Manufacturing
11 6 (1.16%) Billing
12 4 (0.77%) Electronics
13 3 (0.58%) Dutch Language
13 3 (0.58%) Korean Language
14 2 (0.39%) Automotive
14 2 (0.39%) French Language
14 2 (0.39%) Front Office
15 1 (0.19%) German Language
15 1 (0.19%) Italian Language
Job Titles
1 127 (24.52%) Analyst
2 68 (13.13%) Developer
3 67 (12.93%) Web Analyst
4 31 (5.98%) Consultant
5 30 (5.79%) Designer
6 29 (5.60%) Web Manager
7 28 (5.41%) Web Analytics Analyst
8 23 (4.44%) Project Manager
9 22 (4.25%) Analytics Manager
9 22 (4.25%) UX Designer
10 21 (4.05%) Architect
10 21 (4.05%) Data Analyst
10 21 (4.05%) Front End Developer (Client-Side Developer)
11 19 (3.67%) Analytics Developer
12 18 (3.47%) Analytics Consultant
13 17 (3.28%) C# Developer
13 17 (3.28%) Insight Analyst
13 17 (3.28%) SEO Manager
14 16 (3.09%) .NET Developer
14 16 (3.09%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 180 (34.75%) HTML
2 119 (22.97%) CSS
3 59 (11.39%) HTML5
4 56 (10.81%) jQuery
5 34 (6.56%) CSS3
6 32 (6.18%) .NET
7 28 (5.41%) XML
8 25 (4.83%) Web Services
9 21 (4.05%) Sass
10 18 (3.47%) ASP.NET
11 16 (3.09%) D3.js
12 13 (2.51%) ASP.NET MVC
12 13 (2.51%) Flash
13 12 (2.32%) Mustache
14 10 (1.93%) MDX
15 9 (1.74%) JSON
15 9 (1.74%) LESS
16 8 (1.54%) Ajax
16 8 (1.54%) DOM
16 8 (1.54%) Regular Expression
Miscellaneous
1 140 (27.03%) Analytical Skills
2 85 (16.41%) User Experience
3 73 (14.09%) Visualisation
4 68 (13.13%) Computer Science
5 65 (12.55%) Social Media
6 34 (6.56%) Mobile App
7 31 (5.98%) Mathematics
8 27 (5.21%) Digital Media
9 23 (4.44%) W3C
10 22 (4.25%) Data Extraction
11 20 (3.86%) Physics
12 14 (2.70%) Management Information System
13 12 (2.32%) Statistics
14 10 (1.93%) Data Integration
14 10 (1.93%) FMCG
15 8 (1.54%) Copywriting
15 8 (1.54%) Internet of Things
15 8 (1.54%) Telematics
16 7 (1.35%) Graphic Design
16 7 (1.35%) Neural Network
Operating Systems
1 23 (4.44%) Windows
2 7 (1.35%) Android
2 7 (1.35%) Apple iOS
2 7 (1.35%) Linux
3 3 (0.58%) Windows Server
4 2 (0.39%) Windows Vista
5 1 (0.19%) Unix
5 1 (0.19%) Windows Server 2008
5 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 518 (100.00%) Analytics
2 169 (32.63%) E-Commerce
3 120 (23.17%) SEO
4 116 (22.39%) Agile Software Development
5 96 (18.53%) Digital Marketing
6 91 (17.57%) Business Intelligence
7 51 (9.85%) CRM
7 51 (9.85%) Wireframes
8 50 (9.65%) Content Management
9 49 (9.46%) Tag Management
10 48 (9.27%) Digital Analytics
11 46 (8.88%) Data Visualisation
12 44 (8.49%) Web Development
13 42 (8.11%) Information Architecture
14 39 (7.53%) ETL
15 38 (7.34%) Front End Development
15 38 (7.34%) Project Management
16 36 (6.95%) Pay per click
17 35 (6.76%) Data Analytics
18 34 (6.56%) Email Marketing
Programming Languages
1 163 (31.47%) JavaScript
2 133 (25.68%) SQL
3 34 (6.56%) Python
4 33 (6.37%) R
5 26 (5.02%) C#
6 15 (2.90%) VBA
7 13 (2.51%) PHP
8 10 (1.93%) T-SQL
9 8 (1.54%) Java
9 8 (1.54%) VB
10 3 (0.58%) VBScript
11 2 (0.39%) ECMAScript
11 2 (0.39%) Groovy
11 2 (0.39%) MATLAB
11 2 (0.39%) SAS Macro
12 1 (0.19%) Data Analysis Expressions (DAX)
12 1 (0.19%) PL/SQL
12 1 (0.19%) Scala
Qualifications
1 127 (24.52%) Degree
2 16 (3.09%) Security Cleared
3 14 (2.70%) PhD
4 5 (0.97%) PRINCE2 Certification
5 4 (0.77%) MBA
6 3 (0.58%) CTC Cleared
7 1 (0.19%) DV Cleared
7 1 (0.19%) MOS
7 1 (0.19%) SC Cleared
Quality Assurance & Compliance
1 33 (6.37%) QA
2 10 (1.93%) SLA
3 7 (1.35%) WCAG
4 6 (1.16%) Data Quality
5 1 (0.19%) PCI DSS
System Software
1 2 (0.39%) vCloud
1 2 (0.39%) VMware Infrastructure
2 1 (0.19%) Varnish
Systems Management
1 7 (1.35%) TeamSite
2 1 (0.19%) Piwik
2 1 (0.19%) Systems Management Server (SMS)
Vendors
1 256 (49.42%) Google
2 116 (22.39%) Adobe
3 86 (16.60%) Omniture
4 51 (9.85%) Tableau
5 29 (5.60%) Coremetrics
6 28 (5.41%) Microsoft
7 23 (4.44%) Facebook
8 16 (3.09%) SAP
9 15 (2.90%) Alteryx
9 15 (2.90%) Birst
9 15 (2.90%) Jaspersoft
9 15 (2.90%) TIBCO
9 15 (2.90%) Twitter
10 14 (2.70%) Apple
10 14 (2.70%) Endeca
11 12 (2.32%) Cloudera
11 12 (2.32%) IBM
11 12 (2.32%) Oracle
11 12 (2.32%) Tealium
12 11 (2.12%) Talend
Central London / West End
ANSON MCCADE
Salary: £40k - £60k plus attractive benefits
Posted: 10 hours ago
Hemel Hempstead, Hertfordshire
ReThink Recruitment
Salary: Benefits
Posted: 10 hours ago
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £50000 per annum + Excellent Benefits Package
Posted: 11 hours ago
London
Churchill Frank International
Posted: 21 hours ago
Luton, Bedfordshire
Investigo Change Solutions
Posted: Yesterday
Central London / West End
ANSON MCCADE
Salary: £55,000 - £60,000 plus benefits
Posted: Yesterday
Greater Manchester
Search Consultancy
Salary: £0.00 - £40000.00 per annum + Excellent Benefits
Posted: Yesterday
Bradford, West Yorkshire
4it Recruitment Ltd
Salary: From £25,000 to £35,000 per annum plus additional benefits
Posted: Yesterday
Portsmouth, Hampshire
Applause IT Innovation
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
London
Venn Group
Salary: £60000 - £70000 Per Annum
Posted: Yesterday
Newbury, Berkshire
RBW Consulting
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
South East London
Just Giving
Salary: Competitive
Posted: 2 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £26000 - £30000 per annum
Posted: 2 days ago
Manchester, Lancashire
onezeero.
Salary: £35000 - £50000 per annum
Posted: 2 days ago
London
Salt
Salary: £45000 - £55000 per annum + bonus & benefits
Posted: 4 days ago
Manchester, Lancashire
Applause IT Innovation
Salary: £25000 - £35000 per annum + Benefits
Posted: 5 days ago
London
Aquent
Salary: £25000 - £35000 per annum + (Junior to Mid Level)
Posted: 5 days ago
Portsmouth, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £40000 - £55000 per annum + Benefits
Posted: 5 days ago
London
Uniting Ambition
Salary: £35k - 40k per year
Posted: 5 days ago
London
Churchill Frank International
Salary: £50000 per annum + Benefits
Posted: 5 days ago
London
Preferred Choice
Salary: £50000 - £60000 per annum
Posted: 5 days ago
London
Savvy Recruitment
Salary: £50,000 - £60,000 per year
Posted: 6 days ago
Woking, Surrey
Client Server
Salary: £35k to £40k + bonus + benefits
Posted: 6 days ago
Chester, Cheshire
Resource Partners Ltd
Salary: package
Posted: 6 days ago
London
Hydrogen Group
Salary: £30000.00 - £35000.00 per annum + Extensive Benefits
Posted: 6 days ago
South East London
Uniting Ambition
Salary: £35k - 40k per year
Posted: 6 days ago
Woking
SFW
Salary: £0 - £40,000 per year
Posted: 7 days ago
London
Churchill Frank International
Salary: £50000 per annum + Benefits
Posted: 7 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 7 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 7 days ago
Manchester
Robert Walters UK
Salary: £20000 - £24000 per annum
Posted: 8 days ago
London
Churchill Frank International
Salary: £50000 per annum + Benefits
Posted: 9 days ago
Hackney, London
The Educator
Posted: 9 days ago
London
Churchill Frank International
Salary: £30000 per annum + Benefits
Posted: 9 days ago
London
Talent Point
Salary: £30000.00 - £37000.00 per annum
Posted: 9 days ago
City, London
Resource Partners Ltd
Salary: BONUS AND BENEFITS
Posted: 12 days ago
Sheffield, South Yorkshire
The Rank Group plc
Salary: Competitive salary
Posted: 12 days ago
Stockport
Applause IT Ltd
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 13 days ago
London
Client Server
Salary: £45k to £60k + bonus + benefits
Posted: 13 days ago