The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Web Analytics
Rank 546 491 541
Rank change year-on-year
-55 +50
Permanent jobs citing Web Analytics 392 515 378
As % of all permanent IT jobs located in the UK 0.35% 0.44% 0.35%
As % of the Processes & Methodologies category 0.42% 0.54% 0.43%
Number of salaries quoted 283 317 264
Average salary £44,750 £42,500 £40,000
Average salary % change year-on-year
+5.29% +6.25%
90% offered a salary of more than £24,000 £27,500 £27,500
10% offered a salary of more than £70,000 £62,500 £62,500
UK excluding London average salary £40,000 £38,500 £35,000
% change year-on-year
+3.89% +10.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94169 96137 88067
As % of all permanent IT jobs located in the UK 85.15% 82.80% 81.74%
Number of salaries quoted 77699 76727 72090
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 2 September 2015 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -44 381 £45,000 +5.88% 41
London -31 232 £47,500 - 26
South East -10 66 £40,000 - 2
City of London -6 56 £45,000 - 2
Hampshire +40 29 £26,875 -13.30%
Yorkshire +17 20 £35,250 +17.50% 4
North West -65 18 £35,000 +7.69% 3
Surrey -2 17 £45,000 +12.50% 1
West Yorkshire +12 16 £36,250 +20.83% 4
East of England -1 16 £34,750 -36.81% 1
Portsmouth +36 14 £40,000 -
West Midlands +4 14 £42,500 +21.42% 1
Staffordshire - 13 £42,500 -
Leeds +11 12 £32,500 - 1
Stoke-on-Trent - 12 £42,500 -
Hertfordshire -10 11 £34,750 -36.81% 1
East Sussex +17 9 £21,500 -49.41%
Manchester -67 9 £45,000 +38.46% 3
Cheshire - 9 £22,250 -
Chester - 9 £22,250 -
Berkshire +8 7 £43,750 -30.00%
South West -14 7 £45,000 +50.00% 2
Brighton +22 6 £21,500 -39.43%
East Midlands -6 6 £42,000 +44.82% 1
Reading +5 5 £45,000 -25.00%
Devon -1 5 - -
Essex -6 5 - -
Wales -7 5 £23,500 -48.35% 2
South Wales -7 5 £23,500 -48.35% 2
Newport -12 5 £23,500 -48.35%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 2 September 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 728 (100.00%) Analytics
2 423 (58.10%) Marketing
3 311 (42.72%) Google
4 291 (39.97%) Google Analytics
5 229 (31.46%) HTML
6 226 (31.04%) Analytical Skills
7 190 (26.10%) JavaScript
8 189 (25.96%) E-Commerce
9 188 (25.82%) Digital Marketing
10 183 (25.14%) SEO
11 174 (23.90%) SQL
12 173 (23.76%) Degree
13 163 (22.39%) CSS
14 150 (20.60%) Finance
15 143 (19.64%) Adobe
16 134 (18.41%) Social Media
16 134 (18.41%) User Experience
17 132 (18.13%) Omniture
18 116 (15.93%) Tableau
18 116 (15.93%) Agile Software Development
19 96 (13.19%) Business Intelligence
19 96 (13.19%) Adobe Analytics
20 93 (12.77%) Retail
21 92 (12.64%) Visualisation
22 89 (12.23%) Content Management
23 81 (11.13%) Pay per click
23 81 (11.13%) Statistics
24 79 (10.85%) MS Excel
25 76 (10.44%) Web Development
26 74 (10.16%) Project Management

Web Analytics
Top Related IT Skills by Category

For the 6 months to 2 September 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 74 (10.16%) CMS
2 69 (9.48%) SAS
3 19 (2.61%) SharePoint
4 14 (1.92%) Node.js
5 10 (1.37%) Umbraco
6 9 (1.24%) WorkSite
7 7 (0.96%) WebSphere
8 6 (0.82%) Apache Spark
9 5 (0.69%) Sitefinity
9 5 (0.69%) Joomla!
9 5 (0.69%) WordPress
10 4 (0.55%) Sitecore CMS
10 4 (0.55%) SharePoint 2010
10 4 (0.55%) Drupal
10 4 (0.55%) Adobe Experience Manager
11 3 (0.41%) SharePoint Server
11 3 (0.41%) Apache
12 2 (0.27%) SharePoint 2013
13 1 (0.14%) PrestaShop
13 1 (0.14%) Lotus Domino
Applications
1 79 (10.85%) MS Excel
2 59 (8.10%) MS PowerPoint
3 50 (6.87%) MS Office
4 48 (6.59%) SPSS
5 33 (4.53%) Photoshop
6 11 (1.51%) Spreadsheet
7 9 (1.24%) OmniGraffle
8 7 (0.96%) Weka
9 4 (0.55%) InfoPath
10 3 (0.41%) Vensim
10 3 (0.41%) Adobe Illustrator
11 2 (0.27%) InDesign
11 2 (0.27%) Adobe After Effects
11 2 (0.27%) MS Project
11 2 (0.27%) S-PLUS
12 1 (0.14%) FastStats
12 1 (0.14%) MS Visio
Business Applications
1 67 (9.20%) WebTrends
2 4 (0.55%) Magento
2 4 (0.55%) Oracle Retail
3 2 (0.27%) Dynamics CRM
3 2 (0.27%) Dynamics AX
4 1 (0.14%) Unica
4 1 (0.14%) Adobe Campaign
4 1 (0.14%) Radian6
Cloud Services
1 291 (39.97%) Google Analytics
2 96 (13.19%) Adobe Analytics
3 44 (6.04%) SaaS
4 7 (0.96%) Amazon AWS
5 5 (0.69%) Silverpop
6 4 (0.55%) Cloud Computing
7 3 (0.41%) Microsoft Azure
8 2 (0.27%) GitHub
8 2 (0.27%) Responsys
8 2 (0.27%) Google Cloud Platform
9 1 (0.14%) Yammer
9 1 (0.14%) AWS Elastic Beanstalk
9 1 (0.14%) Pure360
9 1 (0.14%) Office 365
9 1 (0.14%) Amazon EC2
Communications & Networking
1 18 (2.47%) HTTP
1 18 (2.47%) Internet
2 12 (1.65%) Intranet
3 8 (1.10%) SMS
4 2 (0.27%) Broadband
5 1 (0.14%) VPN
5 1 (0.14%) Wireshark
Database & Business Intelligence
1 67 (9.20%) Big Data
2 31 (4.26%) Data Warehouse
3 28 (3.85%) QlikView
4 27 (3.71%) SQL Server
5 24 (3.30%) Relational Database
6 23 (3.16%) BusinessObjects
7 22 (3.02%) NoSQL
8 17 (2.34%) Data Mining
9 16 (2.20%) Spotfire
9 16 (2.20%) SQL Server Reporting Services
9 16 (2.20%) Hadoop
10 15 (2.06%) SQL Server Integration Services
11 13 (1.79%) MySQL
12 12 (1.65%) MongoDB
13 11 (1.51%) Pentaho
14 9 (1.24%) IDOL
15 7 (0.96%) Apache Hive
16 6 (0.82%) Oracle BI EE
17 3 (0.41%) HBase
17 3 (0.41%) Base SAS
Development Applications
1 18 (2.47%) Git (software)
2 10 (1.37%) JIRA
3 8 (1.10%) Subversion
4 7 (0.96%) Axure RP
5 6 (0.82%) Firebug
5 6 (0.82%) Fiddler
6 5 (0.69%) PHPUnit
6 5 (0.69%) Grunt
7 4 (0.55%) Dreamweaver
8 3 (0.41%) Rational Rose
8 3 (0.41%) Jasmine
8 3 (0.41%) Bugzilla
9 2 (0.27%) Jenkins
9 2 (0.27%) Karma Test Runner
9 2 (0.27%) Atlassian Bamboo
9 2 (0.27%) Selenium
9 2 (0.27%) WebDriver
10 1 (0.14%) HtmlUnit
10 1 (0.14%) Eclipse
10 1 (0.14%) Ant
General
1 423 (58.10%) Marketing
2 150 (20.60%) Finance
3 93 (12.77%) Retail
4 38 (5.22%) Advertising
5 33 (4.53%) Telecoms
6 30 (4.12%) Games
7 29 (3.98%) Publishing
8 20 (2.75%) Banking
9 14 (1.92%) Law
10 11 (1.51%) Financial Institution
11 8 (1.10%) Billing
11 8 (1.10%) French Language
12 6 (0.82%) Automotive
13 5 (0.69%) Electronics
14 4 (0.55%) Pharmaceutical
15 3 (0.41%) Back Office
16 1 (0.14%) Manufacturing
16 1 (0.14%) German Language
Job Titles
1 255 (35.03%) Analyst
2 97 (13.32%) Developer
3 87 (11.95%) Web Analyst
4 53 (7.28%) Senior Analyst
5 44 (6.04%) Consultant
6 38 (5.22%) Data Analyst
7 34 (4.67%) Business Analyst
8 26 (3.57%) Web Developer
9 25 (3.43%) Web Manager
10 24 (3.30%) Front-End Developer
10 24 (3.30%) Web Analytics Manager
11 21 (2.88%) Designer
11 21 (2.88%) Marketing Executive
12 20 (2.75%) Marketing Manager
12 20 (2.75%) Digital Marketing Executive
13 19 (2.61%) Senior Manager
14 18 (2.47%) Senior Developer
14 18 (2.47%) Digital Marketing Manager
15 17 (2.34%) Junior
16 16 (2.20%) Insight Analyst
Libraries, Frameworks & Software Standards
1 229 (31.46%) HTML
2 163 (22.39%) CSS
3 68 (9.34%) jQuery
4 60 (8.24%) HTML5
5 43 (5.91%) .NET
6 41 (5.63%) CSS3
7 33 (4.53%) XML
8 27 (3.71%) LESS
9 22 (3.02%) Web Services
10 17 (2.34%) ASP.NET
10 17 (2.34%) XHTML
10 17 (2.34%) Ajax
11 14 (1.92%) Sass
12 13 (1.79%) AngularJS
13 12 (1.65%) D3.js
14 10 (1.37%) JSON
15 8 (1.10%) REST
16 7 (0.96%) Flash
16 7 (0.96%) WebCenter
17 6 (0.82%) React
Miscellaneous
1 226 (31.04%) Analytical Skills
2 134 (18.41%) User Experience
2 134 (18.41%) Social Media
3 92 (12.64%) Visualisation
4 81 (11.13%) Statistics
5 69 (9.48%) Mathematics
6 53 (7.28%) Digital Media
7 37 (5.08%) Mobile App
8 34 (4.67%) Computer Science
9 30 (4.12%) Data Extraction
10 23 (3.16%) Management Information System
11 17 (2.34%) iPad
12 15 (2.06%) W3C
13 12 (1.65%) Smartphone
14 11 (1.51%) Economics
14 11 (1.51%) Copywriting
15 10 (1.37%) Blog
15 10 (1.37%) FMCG
15 10 (1.37%) Enterprise Software
16 9 (1.24%) Performance Metrics
Operating Systems
1 17 (2.34%) Linux
2 2 (0.27%) Android
2 2 (0.27%) Apple iOS
2 2 (0.27%) Windows
Processes & Methodologies
1 728 (100.00%) Analytics
2 189 (25.96%) E-Commerce
3 188 (25.82%) Digital Marketing
4 183 (25.14%) SEO
5 116 (15.93%) Agile Software Development
6 96 (13.19%) Business Intelligence
7 89 (12.23%) Content Management
8 81 (11.13%) Pay per click
9 76 (10.44%) Web Development
10 74 (10.16%) Project Management
11 72 (9.89%) CRM
12 67 (9.20%) Online Marketing
13 62 (8.52%) Data Analysis
14 47 (6.46%) Email Marketing
15 46 (6.32%) Time Management
16 40 (5.49%) B2C
17 37 (5.08%) B2B
18 35 (4.81%) Multivariate Testing
19 26 (3.57%) ETL
19 26 (3.57%) Business Analysis
Programming Languages
1 190 (26.10%) JavaScript
2 174 (23.90%) SQL
3 48 (6.59%) R
4 40 (5.49%) Python
5 31 (4.26%) C#
6 28 (3.85%) PHP
7 27 (3.71%) Java
8 20 (2.75%) VBA
9 17 (2.34%) Scala
10 15 (2.06%) Ruby
11 11 (1.51%) Perl
12 8 (1.10%) C++
12 8 (1.10%) MATLAB
12 8 (1.10%) VB
12 8 (1.10%) Bash Shell
12 8 (1.10%) Lua
13 3 (0.41%) T-SQL
13 3 (0.41%) C
14 2 (0.27%) PHP5
15 1 (0.14%) PL/SQL
Qualifications
1 173 (23.76%) Degree
2 8 (1.10%) PMI Certification
3 3 (0.41%) Postgraduate
4 1 (0.14%) ISEB
4 1 (0.14%) A+ Certification
4 1 (0.14%) PMP
4 1 (0.14%) MBA
Quality Assurance & Compliance
1 37 (5.08%) QA
2 16 (2.20%) WCAG
3 7 (0.96%) Data Quality
4 4 (0.55%) SLA
5 2 (0.27%) ISO 9001
System Software
1 1 (0.14%) Docker
Systems Management
1 9 (1.24%) TeamSite
2 7 (0.96%) Systems Management Server (SMS)
3 1 (0.14%) EMC NetWorker
3 1 (0.14%) Puppet
3 1 (0.14%) Vagrant
3 1 (0.14%) Opscode Chef
Vendors
1 311 (42.72%) Google
2 143 (19.64%) Adobe
3 132 (18.13%) Omniture
4 116 (15.93%) Tableau
5 52 (7.14%) Microsoft
6 43 (5.91%) Oracle
7 33 (4.53%) IBM
8 29 (3.98%) Facebook
9 21 (2.88%) Coremetrics
10 18 (2.47%) MicroStrategy
10 18 (2.47%) Salesforce.com
11 17 (2.34%) Maxymiser
12 16 (2.20%) Cognizant
13 15 (2.06%) ATG
13 15 (2.06%) Hitwise
14 14 (1.92%) Twitter
15 11 (1.51%) Jaspersoft
15 11 (1.51%) ClickTale
15 11 (1.51%) hybris
16 9 (1.24%) Interwoven
London
Salt
Posted: 9 hours ago
Manchester, Lancashire
TEKsystems
Salary: £30000 - £40000 per annum + benefits
Posted: 11 hours ago
Oxford, Oxfordshire
Engage PSG
Salary: £40000 - £50000 per annum + Corporate Benefits & Bonus
Posted: 15 hours ago
Manchester, Lancashire
TEKsystems
Posted: 15 hours ago
London
Talent International
Salary: Bonus & Benefits
Posted: Yesterday
City, London
Spring Technology
Salary: £45000.00 - £50000.00 per annum + excellent company benefits
Posted: Yesterday
Halifax, Yorkshire
Lloyds Banking Group
Posted: Yesterday
Leeds, West Yorkshire
Fruition IT Resources Limited
Salary: £28000 - £30000 per annum + Excellent Benefits
Posted: Yesterday
East London
Quant Capital
Salary: Up to £35,000 per annum Bonus Medical Pension
Posted: Yesterday
East London
Quant Capital
Salary: Up to £55,000 per annum Bonus Medical Pension
Posted: Yesterday
Richmond, Surrey
Oxbridge Answers
Salary: 40,000 - 50,000
Posted: Yesterday
Newcastle Upon Tyne, Tyne and Wear
Accenture
Salary: From £22,000 to £39,000 per annum
Posted: 2 days ago
London
Energon People
Salary: £35000 - £50000 per annum + Benefits
Posted: 4 days ago
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 5 days ago
City, London
Salt
Salary: £65000 - £80000 per annum + bonus & benefits
Posted: 5 days ago
London
Burns Sheehan
Salary: £40000 - £45000 per annum
Posted: 5 days ago
Central London / West End
ANSON MCCADE
Salary: 40k - 60k
Posted: 5 days ago
Central London / West End
ANSON MCCADE
Salary: 55K - 60K
Posted: 5 days ago
Central London / West End
ANSON MCCADE
Salary: 50k - 70k
Posted: 5 days ago