The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 506 485 527
Rank change year-on-year
-21 +42
Permanent jobs citing Web Analytics 431 481 371
As % of all permanent IT jobs located in the UK 0.40% 0.46% 0.35%
As % of the Processes & Methodologies category 0.49% 0.55% 0.43%
Number of salaries quoted 336 350 262
Average salary £44,367 £41,000 £40,500
Average salary % change year-on-year
+8.21% +1.23%
90% offered a salary of more than £27,500 £27,700 £25,000
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88688 86784 85798
As % of all permanent IT jobs located in the UK 82.86% 82.37% 80.06%
Number of salaries quoted 72364 68812 71587
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 27 February 2015 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -41 417 £44,367 +6.90% 63
London -27 276 £47,500 +4.39% 32
City of London -5 69 £52,500 +10.52% 11
South East -11 67 £45,000 +12.50% 18
Berkshire +15 25 £50,000 -4.76% 2
East of England 0 21 £35,000 -12.50% 1
Surrey -1 20 £44,367 +10.91% 8
West Midlands -6 15 £41,500 +45.61% 3
Reading +6 14 £50,000 -23.07%
Yorkshire -9 13 £32,500 -9.72% 2
Hertfordshire -8 11 £25,000 -35.48%
North West -16 11 £30,000 -7.69% 4
Solihull - 11 - -
Oxfordshire -1 10 £37,500 +7.14% 4
East Midlands +24 8 £35,000 -11.79% 1
Oxford +5 8 £35,000 +16.66% 4
Wales -22 8 £21,000 -61.81%
Watford +4 7 £25,000 -
West Yorkshire -10 7 £32,500 -13.33%
Manchester -13 7 £30,000 -7.69% 2
South Wales -21 7 £21,000 -61.81%
Egham - 7 £44,367 - 1
South Yorkshire 0 6 £29,650 - 2
Sheffield -9 6 £29,650 - 2
Leatherhead - 6 £59,000 -
Cambridge - 6 £35,000 -
Cardiff - 6 £21,000 -
Nottinghamshire - 6 £32,500 - 1
Cambridgeshire - 6 £35,000 -
South West -17 5 £32,500 -13.80% 2

Web Analytics
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 875 (100.00%) Analytics
2 517 (59.09%) Marketing
3 364 (41.60%) Google
4 322 (36.80%) Google Analytics
5 274 (31.31%) E-Commerce
6 229 (26.17%) JavaScript
7 225 (25.71%) Analytical Skills
8 221 (25.26%) HTML
9 202 (23.09%) User Experience
10 193 (22.06%) SEO
11 189 (21.60%) CSS
12 165 (18.86%) Adobe
12 165 (18.86%) Agile Software Development
13 159 (18.17%) SQL
13 159 (18.17%) Digital Marketing
14 158 (18.06%) Degree
15 131 (14.97%) Finance
16 130 (14.86%) Pay per click
17 125 (14.29%) Omniture
18 121 (13.83%) Advertising
19 120 (13.71%) Business Intelligence
20 117 (13.37%) Social Media
21 113 (12.91%) Retail
21 113 (12.91%) jQuery
22 105 (12.00%) CRM
23 104 (11.89%) Data Analysis
24 101 (11.54%) WebTrends
25 98 (11.20%) MS Excel
26 90 (10.29%) Java
27 82 (9.37%) Web Development

Web Analytics
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 71 (8.11%) CMS
2 42 (4.80%) SAS
3 22 (2.51%) Apache
4 19 (2.17%) TeamSite
5 15 (1.71%) Drupal
6 14 (1.60%) JBoss
7 12 (1.37%) Tomcat
7 12 (1.37%) Apache Spark
8 11 (1.26%) Node.js
9 9 (1.03%) IIS
10 8 (0.91%) SharePoint
10 8 (0.91%) Confluence
11 7 (0.80%) Apache Solr
11 7 (0.80%) Lotus Domino
11 7 (0.80%) Umbraco
12 6 (0.69%) Sitefinity
13 5 (0.57%) WordPress
13 5 (0.57%) WebSphere
14 4 (0.46%) Magnolia
15 3 (0.34%) SharePoint 2013
Applications
1 98 (11.20%) MS Excel
2 44 (5.03%) Photoshop
3 42 (4.80%) MS PowerPoint
4 32 (3.66%) MS Office
5 30 (3.43%) SPSS
6 7 (0.80%) OmniGraffle
7 4 (0.46%) Final Cut Pro
7 4 (0.46%) Acrobat
7 4 (0.46%) Fireworks
7 4 (0.46%) MS Visio
8 3 (0.34%) Adobe Creative Suite
9 2 (0.23%) Spreadsheet
9 2 (0.23%) Adobe Illustrator
10 1 (0.11%) MS Project
10 1 (0.11%) FastStats
10 1 (0.11%) PowerPivot
Business Applications
1 322 (36.80%) Google Analytics
2 101 (11.54%) WebTrends
3 79 (9.03%) SiteCatalyst
4 15 (1.71%) Radian6
5 6 (0.69%) Magento
6 1 (0.11%) Optimost
Cloud Services
1 40 (4.57%) SaaS
2 24 (2.74%) Microsoft Azure
3 12 (1.37%) Amazon AWS
4 8 (0.91%) Amazon SQS
5 4 (0.46%) MailChimp
5 4 (0.46%) Cloud Computing
6 1 (0.11%) Amazon EC2
6 1 (0.11%) Pure360
6 1 (0.11%) Yammer
6 1 (0.11%) Amazon EMR
Communications & Networking
1 21 (2.40%) Internet
2 19 (2.17%) Broadband
3 18 (2.06%) HTTP
4 11 (1.26%) Intranet
5 7 (0.80%) DNS
6 4 (0.46%) PuTTY
6 4 (0.46%) WinSCP
7 3 (0.34%) SMS
8 2 (0.23%) Firewall
8 2 (0.23%) Wireshark
9 1 (0.11%) SAN
9 1 (0.11%) WAN
9 1 (0.11%) LAN
Database & Business Intelligence
1 56 (6.40%) Big Data
2 51 (5.83%) SQL Server
3 39 (4.46%) Data Warehouse
4 37 (4.23%) Data Mining
5 34 (3.89%) NoSQL
6 31 (3.54%) Relational Database
6 31 (3.54%) MySQL
7 27 (3.09%) Hadoop
8 26 (2.97%) MongoDB
9 17 (1.94%) SQL Server Integration Services
9 17 (1.94%) QlikView
10 13 (1.49%) SQL Server Analysis Services
10 13 (1.49%) RDBMS
11 9 (1.03%) BusinessObjects
11 9 (1.03%) Amazon DynamoDB
11 9 (1.03%) Oracle Database
12 8 (0.91%) OLAP
12 8 (0.91%) Apache Cassandra
13 7 (0.80%) SAS Enterprise Miner
14 6 (0.69%) PostgreSQL
Development Applications
1 14 (1.60%) Subversion
2 13 (1.49%) Selenium
2 13 (1.49%) JIRA
3 11 (1.26%) Axure RP
4 10 (1.14%) Eclipse
5 9 (1.03%) JUnit
6 8 (0.91%) Team Foundation Server
6 8 (0.91%) WebDriver
6 8 (0.91%) PHPUnit
7 7 (0.80%) Git (software)
7 7 (0.80%) Dreamweaver
7 7 (0.80%) Firebug
8 5 (0.57%) Maven
8 5 (0.57%) Bugzilla
8 5 (0.57%) Jtest
8 5 (0.57%) JBehave
8 5 (0.57%) Cucumber
8 5 (0.57%) Hudson
9 4 (0.46%) Log4j
9 4 (0.46%) Ant
General
1 517 (59.09%) Marketing
2 131 (14.97%) Finance
3 121 (13.83%) Advertising
4 113 (12.91%) Retail
5 40 (4.57%) Publishing
6 38 (4.34%) Telecoms
7 31 (3.54%) Banking
8 22 (2.51%) Games
9 13 (1.49%) Automotive
10 11 (1.26%) Legal
11 8 (0.91%) Law
11 8 (0.91%) German Language
12 7 (0.80%) Multimedia
13 5 (0.57%) Retail Banking
14 4 (0.46%) French Language
15 3 (0.34%) Korean Language
15 3 (0.34%) Back Office
16 2 (0.23%) Financial Institution
16 2 (0.23%) Billing
16 2 (0.23%) Russian Language
Job Titles
1 245 (28.00%) Analyst
2 131 (14.97%) Developer
3 126 (14.40%) Web Analyst
4 56 (6.40%) Web Manager
5 53 (6.06%) Consultant
6 47 (5.37%) Data Analyst
7 45 (5.14%) Web Developer
8 43 (4.91%) Insight Analyst
9 35 (4.00%) E-Commerce Manager
10 33 (3.77%) Designer
11 32 (3.66%) PPC Specialist
11 32 (3.66%) Web Analytics Manager
11 32 (3.66%) PPC Manager
11 32 (3.66%) PPC Analyst
11 32 (3.66%) PPC Executive
12 30 (3.43%) Junior
13 27 (3.09%) Product Manager
14 24 (2.74%) Marketing Manager
15 23 (2.63%) Architect
16 21 (2.40%) Project Manager
Libraries, Frameworks & Software Standards
1 221 (25.26%) HTML
2 189 (21.60%) CSS
3 113 (12.91%) jQuery
4 78 (8.91%) .NET
5 63 (7.20%) HTML5
6 40 (4.57%) Flash
7 36 (4.11%) CSS3
8 35 (4.00%) XML
9 33 (3.77%) Web Services
10 24 (2.74%) JSON
11 23 (2.63%) RESTful
12 22 (2.51%) SOAP
13 21 (2.40%) LESS
14 20 (2.29%) REST
14 20 (2.29%) ASP.NET
14 20 (2.29%) JSP
14 20 (2.29%) Spring
15 18 (2.06%) Ajax
16 17 (1.94%) XHTML
17 11 (1.26%) Servlets
Miscellaneous
1 225 (25.71%) Analytical Skills
2 202 (23.09%) User Experience
3 117 (13.37%) Social Media
4 63 (7.20%) Mathematics
5 56 (6.40%) Visualisation
6 51 (5.83%) Statistics
7 42 (4.80%) Computer Science
8 36 (4.11%) Open Source
9 28 (3.20%) Mobile App
10 21 (2.40%) Management Information System
11 19 (2.17%) Algorithms
12 18 (2.06%) Digital Media
13 15 (1.71%) Data Extraction
13 15 (1.71%) W3C
14 13 (1.49%) Graphic Design
15 12 (1.37%) Performance Metrics
15 12 (1.37%) Data Structures
16 11 (1.26%) New Media
17 10 (1.14%) Blog
18 9 (1.03%) Social Network
Operating Systems
1 21 (2.40%) Linux
2 20 (2.29%) Windows
3 13 (1.49%) Android
3 13 (1.49%) Apple iOS
4 6 (0.69%) UNIX
5 1 (0.11%) AIX
Processes & Methodologies
1 875 (100.00%) Analytics
2 274 (31.31%) E-Commerce
3 193 (22.06%) SEO
4 165 (18.86%) Agile Software Development
5 159 (18.17%) Digital Marketing
6 130 (14.86%) Pay per click
7 120 (13.71%) Business Intelligence
8 105 (12.00%) CRM
9 104 (11.89%) Data Analysis
10 82 (9.37%) Web Development
10 82 (9.37%) Online Marketing
11 75 (8.57%) Content Management
12 72 (8.23%) Project Management
13 48 (5.49%) Mentoring
14 46 (5.26%) Web Design
15 38 (4.34%) Stakeholder Management
16 37 (4.23%) Multivariate Testing
16 37 (4.23%) User Acceptance Testing
17 36 (4.11%) TDD
18 35 (4.00%) Market Research
Programming Languages
1 229 (26.17%) JavaScript
2 159 (18.17%) SQL
3 90 (10.29%) Java
4 57 (6.51%) PHP
5 52 (5.94%) C#
6 40 (4.57%) R
7 36 (4.11%) Python
8 20 (2.29%) Ruby
9 18 (2.06%) Scala
10 15 (1.71%) VB.NET
11 14 (1.60%) C
11 14 (1.60%) Perl
11 14 (1.60%) VBA
12 13 (1.49%) F#
12 13 (1.49%) C++
13 12 (1.37%) PowerShell
14 11 (1.26%) PL/SQL
14 11 (1.26%) ActionScript
15 10 (1.14%) ActionScript 2.0
16 6 (0.69%) T-SQL
Qualifications
1 158 (18.06%) Degree
2 9 (1.03%) VCP4
3 7 (0.80%) A+ Certification
4 2 (0.23%) PMP
4 2 (0.23%) PMI Certification
4 2 (0.23%) MBA
5 1 (0.11%) Security Cleared
5 1 (0.11%) ISEB
5 1 (0.11%) Microsoft Certification
5 1 (0.11%) APMP
Quality Assurance & Compliance
1 39 (4.46%) QA
2 14 (1.60%) WCAG
3 4 (0.46%) SLA
4 3 (0.34%) ISO 9001
4 3 (0.34%) Data Quality
5 1 (0.11%) PMBOK
System Software
1 4 (0.46%) Docker
2 1 (0.11%) Active Directory
2 1 (0.11%) VMware Infrastructure
2 1 (0.11%) XenApp
2 1 (0.11%) XenDesktop
Systems Management
1 4 (0.46%) Ansible
2 2 (0.23%) HP Quality Center
3 1 (0.11%) Puppet
3 1 (0.11%) Opscode Chef
Vendors
1 364 (41.60%) Google
2 165 (18.86%) Adobe
3 125 (14.29%) Omniture
4 74 (8.46%) Microsoft
5 51 (5.83%) Tableau
6 44 (5.03%) Oracle
7 43 (4.91%) Coremetrics
8 30 (3.43%) DoubleClick
9 28 (3.20%) Facebook
10 26 (2.97%) Business Objects
11 22 (2.51%) Sony
11 22 (2.51%) Twitter
12 21 (2.40%) Tealeaf
13 20 (2.29%) IBM
14 18 (2.06%) ClickTale
15 16 (1.83%) Hitwise
15 16 (1.83%) Salesforce.com
15 16 (1.83%) Teradata
16 15 (1.71%) Sysomos
17 14 (1.60%) Yahoo!
City, London
Harvey Nash plc
Salary: £50000 - £65000 per annum + Benefits
Posted: 21 minutes ago
West Midlands
Big Red Recruitment
Salary: £40000 - £45000 per annum + excellent package & training
Posted: 28 minutes ago
Oxford, Oxfordshire
Logic Engagements Ltd
Salary: £55000 - £65000 per annum + Benefits
Posted: 38 minutes ago
West London
The Developer Portal
Salary: From £35,000 to £50,000 per annum
Posted: 6 hours ago
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 7 hours ago
Tunbridge Wells, Kent
Roc Search
Salary: £30000 - £35000 per annum
Posted: 8 hours ago
City, London
Venturi
Salary: £45000 - £50000.00 per annum + Big benefits!
Posted: 20 hours ago
Braintree, Essex
Bluetownonline
Salary: £21,747 - 26,556 per year
Posted: 23 hours ago
Staines, Middlesex
Aria Select Ltd
Salary: From £30,000 to £45,000 per annum + Car allowance + Benefits
Posted: Yesterday
London
Opus Recruitment Solutions Ltd
Salary: £50000 - £65000 per annum, Benefits 10% Bonus
Posted: Yesterday
Warrington, Cheshire
Uniting Ambition
Salary: £40k - 45k per year
Posted: Yesterday
London
Salt
Posted: Yesterday
City, London
Royal Mail - AMS
Salary: Excellent Salary & Benefits
Posted: 2 days ago
London
BLOC
Salary: £25000 - £32000 per annum
Posted: 2 days ago
Manchester, Lancashire
The MRJ Group
Salary: £50000 - £60000 per annum
Posted: 2 days ago
Egham, Surrey
Royal Holloway, University of London
Salary: £40,645 - £48,088 PA - Inclusive of London Allowance
Posted: 2 days ago
City, London
TribePost.co.uk
Salary: £Competitive + Benefits
Posted: 2 days ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £28,000 per annum + benefits
Posted: 3 days ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £35,000 per annum + excellent benefits
Posted: 3 days ago
London
British Airways
Posted: 3 days ago