The table below looks at the statistics for Web Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Aug 2016
Same period 2015 Same period 2014
Web Analytics
Rank 646 579 538
Rank change year-on-year
-67 -41
Permanent jobs citing Web Analytics 276 401 516
As % of all permanent IT jobs located in the UK 0.28% 0.37% 0.44%
As % of the Processes & Methodologies category 0.32% 0.43% 0.52%
Number of salaries quoted 228 290 323
Median salary £47,500 £44,000 £42,500
Median salary % change year-on-year
+7.95% +3.52%
90% offered a salary of more than £32,500 £24,600 £27,500
10% offered a salary of more than £72,500 £69,500 £62,500
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86091 94233 99323
As % of all permanent IT jobs located in the UK 88.07% 87.58% 85.34%
Number of salaries quoted 72000 77563 79306
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £78,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend

The demand trend of job ads citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics within the UK.

Web Analytics Salary Trend in the UK

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics over the 3 months to 29 August 2016 within the UK.

Web Analytics Salary Histogram in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 29 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -57 270 £47,500 +5.55% 32
London -45 144 £52,500 +10.52% 17
South East +11 45 £42,500 +6.25% 5
North West +20 27 £37,500 +7.14% 3
City of London +11 22 £49,250 +9.44% 3
Manchester +3 17 £37,500 -6.25% 2
Surrey +30 15 £47,500 +5.55% 2
East of England +14 14 £42,500 +14.86% 1
Yorkshire +12 14 £32,500 -7.80% 2
South West +7 14 £43,750 -2.77%
West Yorkshire +16 12 £32,500 -10.34% 2
Cambridgeshire - 9 £40,000 -
Brighton +5 8 £70,000 +225.58%
East Sussex +2 8 £70,000 +225.58%
Bradford - 8 £32,500 - 1
Hampshire -15 6 £45,000 +56.52% 1
North East +7 5 £35,000 -35.77% 1
Portsmouth 0 5 £47,500 +18.75%
Cambridge - 5 - -
Gloucestershire - 5 £42,500 -
Cheshire +27 4 £30,500 +37.07%
Buckinghamshire +22 4 £36,500 -14.11%
Chester +16 4 £30,500 +37.07%
Oxfordshire -4 4 £47,500 -
Oxford -5 4 £47,500 -
Peterborough - 4 £40,000 -
Bedfordshire - 4 £46,250 - 1
Wimbledon - 4 £52,500 -
Leeds +18 3 £61,250 +88.46%
South Wales +9 3 £52,500 +123.40%

Web Analytics
Top 30 Related IT Skills

For the 6 months to 29 August 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 515 (100.00%) Analytics
2 264 (51.26%) Marketing
3 224 (43.50%) Google
4 192 (37.28%) Google Analytics
5 172 (33.40%) HTML
6 168 (32.62%) SQL
7 164 (31.84%) JavaScript
8 157 (30.49%) E-Commerce
9 154 (29.90%) Agile Software Development
10 132 (25.63%) Analytical Skills
11 125 (24.27%) Degree
12 123 (23.88%) Business Intelligence
13 111 (21.55%) CSS
14 105 (20.39%) Adobe
15 102 (19.81%) User Experience
16 96 (18.64%) Finance
17 75 (14.56%) SEO
18 73 (14.17%) Digital Marketing
19 67 (13.01%) Visualisation
20 65 (12.62%) Computer Science
20 65 (12.62%) Big Data
21 59 (11.46%) jQuery
22 58 (11.26%) Adobe Analytics
23 55 (10.68%) Retail
24 54 (10.49%) HTML5
25 52 (10.10%) Wireframes
26 51 (9.90%) Content Management
27 50 (9.71%) Information Architecture
27 50 (9.71%) Omniture
28 49 (9.51%) Tableau

Web Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (8.16%) CMS
2 40 (7.77%) SAS
3 8 (1.55%) WebSphere
4 7 (1.36%) Apache Solr
4 7 (1.36%) Apache Spark
4 7 (1.36%) Confluence
5 6 (1.17%) Umbraco
6 5 (0.97%) Adobe Experience Manager
6 5 (0.97%) WordPress
7 4 (0.78%) Drupal
7 4 (0.78%) IIS
8 3 (0.58%) SharePoint
8 3 (0.58%) SharePoint 2010
9 2 (0.39%) Marvel
9 2 (0.39%) Sitecore CMS
10 1 (0.19%) Apache
10 1 (0.19%) Joomla!
10 1 (0.19%) Oracle Workflow
Applications
1 38 (7.38%) MS Excel
2 21 (4.08%) MS PowerPoint
3 14 (2.72%) Photoshop
4 11 (2.14%) MS Office
5 8 (1.55%) SPSS
6 6 (1.17%) Adobe Illustrator
7 5 (0.97%) Spreadsheet
8 4 (0.78%) Acrobat
8 4 (0.78%) Fireworks
8 4 (0.78%) InDesign
8 4 (0.78%) OmniGraffle
9 3 (0.58%) MS Visio
10 2 (0.39%) Adobe Creative Suite
10 2 (0.39%) InVision
11 1 (0.19%) Adobe Premiere
11 1 (0.19%) EViews
Business Applications
1 40 (7.77%) WebTrends
2 6 (1.17%) Magento
3 5 (0.97%) Eloqua
4 3 (0.58%) Oracle Retail
5 2 (0.39%) Dynamics AX
5 2 (0.39%) Dynamics CRM
5 2 (0.39%) Oracle BPM
5 2 (0.39%) Unica
6 1 (0.19%) Adobe Campaign
6 1 (0.19%) Optimost
6 1 (0.19%) Radian6
6 1 (0.19%) Salesforce.com CRM
6 1 (0.19%) Sprinklr
Cloud Services
1 192 (37.28%) Google Analytics
2 58 (11.26%) Adobe Analytics
3 38 (7.38%) SaaS
4 29 (5.63%) Amazon AWS
5 27 (5.24%) Google Tag Manager
6 11 (2.14%) GitHub
7 8 (1.55%) AdWords
7 8 (1.55%) Amazon S3
7 8 (1.55%) Google Cloud Platform
7 8 (1.55%) Heroku
8 6 (1.17%) Amazon Kinesis
8 6 (1.17%) MailChimp
9 4 (0.78%) Microsoft Azure
10 3 (0.58%) SmartFocus
11 2 (0.39%) Amazon EC2
11 2 (0.39%) Force.com
11 2 (0.39%) Google Compute Engine
11 2 (0.39%) Office 365
12 1 (0.19%) Cloud Computing
12 1 (0.19%) Responsys
Communications & Networking
1 47 (9.13%) Internet
2 12 (2.33%) HTTP
3 4 (0.78%) Intranet
4 2 (0.39%) DNS
4 2 (0.39%) Remote Desktop
4 2 (0.39%) TCP/IP
5 1 (0.19%) SMS
Database & Business Intelligence
1 65 (12.62%) Big Data
2 33 (6.41%) Data Warehouse
3 24 (4.66%) QlikView
4 23 (4.47%) Relational Database
5 19 (3.69%) SQL Server
6 18 (3.50%) Power BI
7 17 (3.30%) NoSQL
8 16 (3.11%) Data Mining
9 15 (2.91%) MySQL
9 15 (2.91%) PostgreSQL
10 13 (2.52%) BusinessObjects
10 13 (2.52%) SQL Server Integration Services
11 11 (2.14%) Amazon Redshift
11 11 (2.14%) Pentaho
11 11 (2.14%) Qlik Sense
12 10 (1.94%) Hadoop
13 8 (1.55%) RDBMS
13 8 (1.55%) Spotfire
14 7 (1.36%) SQL Server Analysis Services
14 7 (1.36%) SQL Server Reporting Services
Development Applications
1 25 (4.85%) Git (software)
2 18 (3.50%) Grunt
2 18 (3.50%) Visual Studio
3 17 (3.30%) JIRA
4 16 (3.11%) Bower
5 15 (2.91%) Team Foundation Server
6 11 (2.14%) Talend Open Studio
7 10 (1.94%) Axure RP
8 7 (1.36%) Dreamweaver
9 6 (1.17%) Geb
9 6 (1.17%) Gradle
9 6 (1.17%) Spock
10 4 (0.78%) Atlassian Bamboo
10 4 (0.78%) Capybara
10 4 (0.78%) Cucumber
10 4 (0.78%) Selenium
10 4 (0.78%) Subversion
10 4 (0.78%) WebDriver
11 3 (0.58%) Jasmine
11 3 (0.58%) WATIR
General
1 264 (51.26%) Marketing
2 96 (18.64%) Finance
3 55 (10.68%) Retail
4 41 (7.96%) Advertising
5 25 (4.85%) Publishing
6 19 (3.69%) Games
7 17 (3.30%) Banking
8 14 (2.72%) Law
9 12 (2.33%) Telecoms
10 6 (1.17%) Legal
10 6 (1.17%) Manufacturing
11 4 (0.78%) Billing
11 4 (0.78%) Russian Language
12 2 (0.39%) Front Office
12 2 (0.39%) German Language
13 1 (0.19%) Automotive
13 1 (0.19%) Electronics
13 1 (0.19%) Financial Institution
13 1 (0.19%) Italian Language
13 1 (0.19%) Spanish Language
Job Titles
1 145 (28.16%) Analyst
2 109 (21.17%) Developer
3 75 (14.56%) Web Analyst
4 34 (6.60%) Web Analytics Analyst
5 32 (6.21%) Designer
6 30 (5.83%) Front End Developer (Client-Side Developer)
7 28 (5.44%) Analytics Developer
7 28 (5.44%) UX Designer
8 27 (5.24%) Digital Analyst
9 26 (5.05%) Consultant
10 23 (4.47%) C# Developer
10 23 (4.47%) Senior Analyst
11 22 (4.27%) .NET Developer
12 21 (4.08%) C# .NET Developer
13 20 (3.88%) Architect
14 19 (3.69%) Google Analytics Analyst
14 19 (3.69%) JavaScript Developer
15 18 (3.50%) Data Analyst
16 16 (3.11%) Google Analytics Web Analyst
16 16 (3.11%) Web Manager
Libraries, Frameworks & Software Standards
1 172 (33.40%) HTML
2 111 (21.55%) CSS
3 59 (11.46%) jQuery
4 54 (10.49%) HTML5
5 34 (6.60%) .NET
5 34 (6.60%) XML
6 29 (5.63%) CSS3
7 26 (5.05%) Web Services
8 23 (4.47%) Flash
9 20 (3.88%) ASP.NET
9 20 (3.88%) Sass
10 16 (3.11%) ASP.NET MVC
10 16 (3.11%) REST
11 13 (2.52%) LESS
11 13 (2.52%) Mustache
12 12 (2.33%) Ajax
13 11 (2.14%) JSON
14 8 (1.55%) DOM
14 8 (1.55%) Node.js
14 8 (1.55%) Regular Expression
Miscellaneous
1 132 (25.63%) Analytical Skills
2 102 (19.81%) User Experience
3 67 (13.01%) Visualisation
4 65 (12.62%) Computer Science
5 46 (8.93%) Social Media
6 44 (8.54%) Credit Risk
7 43 (8.35%) Mobile App
8 37 (7.18%) Mathematics
9 34 (6.60%) Statistics
10 23 (4.47%) Digital Media
10 23 (4.47%) Physics
11 20 (3.88%) Management Information System
12 16 (3.11%) Data Extraction
13 14 (2.72%) Psychology
13 14 (2.72%) W3C
14 13 (2.52%) Economics
15 11 (2.14%) Video on Demand
16 10 (1.94%) Fintech
17 8 (1.55%) Online Games
18 7 (1.36%) Internet of Things
Operating Systems
1 24 (4.66%) Windows
2 23 (4.47%) Linux
3 4 (0.78%) Android
3 4 (0.78%) Apple iOS
4 3 (0.58%) Windows Server
5 1 (0.19%) Ubuntu
5 1 (0.19%) Windows Server 2008
5 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 515 (100.00%) Analytics
2 157 (30.49%) E-Commerce
3 154 (29.90%) Agile Software Development
4 123 (23.88%) Business Intelligence
5 75 (14.56%) SEO
6 73 (14.17%) Digital Marketing
7 52 (10.10%) Wireframes
8 51 (9.90%) Content Management
9 50 (9.71%) Information Architecture
10 43 (8.35%) ETL
11 41 (7.96%) CRM
12 40 (7.77%) Data Visualisation
13 38 (7.38%) Tag Management
14 37 (7.18%) Actionable Insight
14 37 (7.18%) Data Analysis
15 35 (6.80%) Front End Development
15 35 (6.80%) Project Management
16 32 (6.21%) Data Analytics
16 32 (6.21%) Email Marketing
16 32 (6.21%) Scrum
Programming Languages
1 168 (32.62%) SQL
2 164 (31.84%) JavaScript
3 32 (6.21%) C#
4 27 (5.24%) Python
5 26 (5.05%) R
6 20 (3.88%) Java
7 16 (3.11%) VBA
8 13 (2.52%) PHP
9 12 (2.33%) VB
10 8 (1.55%) Groovy
10 8 (1.55%) T-SQL
11 5 (0.97%) Data Analysis Expressions (DAX)
11 5 (0.97%) Ruby
11 5 (0.97%) Scala
12 4 (0.78%) C
12 4 (0.78%) ES6
12 4 (0.78%) SAS Macro
12 4 (0.78%) VBScript
13 3 (0.58%) Bash Shell
13 3 (0.58%) TypeScript
Qualifications
1 125 (24.27%) Degree
2 21 (4.08%) PhD
3 17 (3.30%) Security Cleared
4 6 (1.17%) PRINCE2 Certification
5 5 (0.97%) DV Cleared
6 4 (0.78%) MBA
7 3 (0.58%) ISEB
8 2 (0.39%) A+ Certification
8 2 (0.39%) Analytics IQ
8 2 (0.39%) SC Cleared
9 1 (0.19%) CIMA
9 1 (0.19%) MOS
Quality Assurance & Compliance
1 34 (6.60%) QA
2 9 (1.75%) Data Quality
3 4 (0.78%) PCI DSS
3 4 (0.78%) SLA
3 4 (0.78%) WCAG
4 3 (0.58%) Actionable Recommendations
System Software
1 2 (0.39%) vCloud
1 2 (0.39%) VMware Infrastructure
Systems Management
1 1 (0.19%) TeamSite
Vendors
1 224 (43.50%) Google
2 105 (20.39%) Adobe
3 50 (9.71%) Omniture
4 49 (9.51%) Tableau
5 34 (6.60%) Microsoft
6 16 (3.11%) Coremetrics
6 16 (3.11%) IBM
7 14 (2.72%) Oracle
8 13 (2.52%) Facebook
9 11 (2.14%) DoubleClick
9 11 (2.14%) Salesforce.com
9 11 (2.14%) Talend
9 11 (2.14%) Twitter
10 10 (1.94%) Tealium
11 9 (1.75%) MicroStrategy
12 8 (1.55%) Ensighten
13 7 (1.36%) Endeca
13 7 (1.36%) Optimizely
13 7 (1.36%) Tealeaf
14 6 (1.17%) Cloudera
City, London
Energon People
Salary: £50000 - £60000 per annum + Bonus + Benefits
Posted: 4 days ago
Stafford, Staffordshire
Uniting Ambition
Salary: £35k - 45k per year + Bonus, Holidays, Discounts, Pension, Life Assura
Posted: 4 days ago
Central London / West End
RBW Consulting
Salary: From £40,000 to £60,000 per annum
Posted: 3 days ago
Liverpool, Merseyside
McGregor Boyall
Salary: £25000.00 - £35000.00 per annum + excellent benefits
Posted: 6 days ago
London
Verticality Ltd
Salary: £28000 - £30000 per annum, Benefits Full benefits
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 4 days ago
South East
Telefonica
Posted: 5 days ago
Huddersfield, West Yorkshire
Circle Recruitment
Salary: £30000 - £37000 per annum + Benefits
Posted: 6 days ago
Greater Manchester
ECOM
Salary: £23000 - £26000 per annum
Posted: 8 days ago
Uxbridge
Telefonica
Posted: 6 days ago
Farnborough, Hampshire
Exposed Solutions
Salary: £30000 - £35000 per annum
Posted: 4 days ago
Bradford
Provident Financial Group - Provident, Satsuma & glo
Salary: £30000 - £35000 per annum + Bonus, Pension + Onsite Gym
Posted: 14 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40 per annum
Posted: 24 days ago
Edinburgh
Cathcart Associates
Salary: £35000 - £45000 per annum + Benefits
Posted: 17 days ago
Edinburgh
Hays Specialist Recruitment Ltd
Salary: £35000.00 - £44000.00 per annum
Posted: 17 days ago
London
West 1 Recruiters
Salary: From £27,500 to £30,000 per annum
Posted: 14 days ago
City, London
Parallel Consulting
Salary: £120000 - £130000 per annum
Posted: 6 days ago
Manchester
Applause IT Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 21 days ago
London
Which?
Salary: Competitive
Posted: 11 days ago
Sunbury-On-Thames, Middlesex
IS Solutions
Salary: From £35,000 to £35,000 per annum
Posted: 26 days ago
Surrey
SFW Ltd
Posted: 25 days ago
West London
Progressive Recruitment
Salary: competitive
Posted: 27 days ago
Luton, Bedfordshire
Easyjet
Posted: 10 days ago
London
Accenture
Posted: 13 days ago
London
Accenture
Posted: 13 days ago
City of London
Modis International Ltd
Salary: £45000 - £52000 per annum
Posted: 18 days ago
London
Client Server
Salary: £70k to £85k + bonus + benefits
Posted: 26 days ago
Newcastle Upon Tyne, Tyne and Wear
Accenture
Salary: From £26,100 to £42,700 per annum
Posted: 19 days ago
Dundee
Bluetown Online LTD
Posted: 26 days ago