The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 160 160 171
Rank change year-on-year
0 +11
Permanent jobs citing Google Analytics 9 5 10
As % of all permanent IT jobs located in Scotland 0.31% 0.16% 0.27%
As % of the Cloud Services category 4.05% 3.27% 7.52%
Number of salaries quoted 7 5 7
Median salary £41,421 £33,000 £20,000
Median salary % change year-on-year
+25.51% +65.00%
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
222 153 133
As % of all permanent IT jobs located in Scotland 7.73% 4.91% 3.55%
Number of salaries quoted 128 92 79
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £27,500 £26,600 £28,500
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 28 June 2016.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +9 6 £43,211 +32.95%
Glasgow -9 2 £38,750 +17.42%
Fife - 1 £31,500 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 28 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 10 (50.00%) Marketing
3 8 (40.00%) SEO
3 8 (40.00%) Analytical Skills
4 7 (35.00%) R
4 7 (35.00%) HTML
4 7 (35.00%) SQL
4 7 (35.00%) Microsoft
5 6 (30.00%) Business Intelligence
5 6 (30.00%) Digital Marketing
5 6 (30.00%) Statistical Analysis
5 6 (30.00%) Pay per click
6 5 (25.00%) Agile Software Development
6 5 (25.00%) VBA
6 5 (25.00%) Tableau
6 5 (25.00%) Campaign Analysis
7 4 (20.00%) Master Data Management
7 4 (20.00%) Data Quality
7 4 (20.00%) Team Foundation Server
7 4 (20.00%) SQL Server 2012
7 4 (20.00%) SQL Server 2014
7 4 (20.00%) User Experience
7 4 (20.00%) SQL Server
7 4 (20.00%) Visual Studio
7 4 (20.00%) JavaScript
7 4 (20.00%) Adobe
7 4 (20.00%) Data Warehouse
7 4 (20.00%) Data Modelling
7 4 (20.00%) SAS

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) SAS
2 1 (5.00%) CMS
Applications
1 4 (20.00%) MS Excel
2 3 (15.00%) MS Office
2 3 (15.00%) SPSS
Cloud Services
1 2 (10.00%) AdWords
2 1 (5.00%) Google Cloud Platform
Database & Business Intelligence
1 4 (20.00%) Data Warehouse
1 4 (20.00%) SQL Server
1 4 (20.00%) SQL Server 2012
1 4 (20.00%) SQL Server 2014
2 3 (15.00%) SQL Server Analysis Services
2 3 (15.00%) SQL Server Integration Services
2 3 (15.00%) SQL Server Reporting Services
3 1 (5.00%) BigQuery
3 1 (5.00%) Lumira
3 1 (5.00%) Pentaho
3 1 (5.00%) Qlik Sense
3 1 (5.00%) QlikView
3 1 (5.00%) Spotfire
Development Applications
1 4 (20.00%) Team Foundation Server
1 4 (20.00%) Visual Studio
General
1 10 (50.00%) Marketing
2 4 (20.00%) Banking
2 4 (20.00%) Finance
3 3 (15.00%) Publishing
3 3 (15.00%) Telecoms
Job Titles
1 10 (50.00%) Analyst
2 3 (15.00%) Business Intelligence Developer
2 3 (15.00%) Developer
2 3 (15.00%) Digital Analyst
2 3 (15.00%) Statistical Analyst
2 3 (15.00%) UX Analyst
3 2 (10.00%) Digital Marketing Analyst
3 2 (10.00%) Marketing Analyst
4 1 (5.00%) Data Visualisation Specialist
4 1 (5.00%) Digital Marketer
4 1 (5.00%) Digital Project Manager
4 1 (5.00%) Email Marketing Manager
4 1 (5.00%) Marketing Director
4 1 (5.00%) Marketing Manager
4 1 (5.00%) Online Marketing Director
4 1 (5.00%) Senior Data Warehouse Specialist
4 1 (5.00%) SEO Expert
4 1 (5.00%) SEO Specialist
4 1 (5.00%) Web Analyst
4 1 (5.00%) Web Consultant
Libraries, Frameworks & Software Standards
1 7 (35.00%) HTML
2 2 (10.00%) CSS
3 1 (5.00%) D3.js
3 1 (5.00%) HTML5
Miscellaneous
1 8 (40.00%) Analytical Skills
2 4 (20.00%) Data Integration
2 4 (20.00%) User Experience
3 3 (15.00%) Economics
3 3 (15.00%) Enterprise Software
3 3 (15.00%) Mathematics
3 3 (15.00%) Psychology
3 3 (15.00%) Social Media
3 3 (15.00%) Statistics
4 1 (5.00%) Blog
4 1 (5.00%) Copywriting
4 1 (5.00%) Digital Media
4 1 (5.00%) Visualisation
Processes & Methodologies
1 20 (100.00%) Analytics
2 8 (40.00%) SEO
3 6 (30.00%) Business Intelligence
3 6 (30.00%) Digital Marketing
3 6 (30.00%) Pay per click
3 6 (30.00%) Statistical Analysis
4 5 (25.00%) Agile Software Development
4 5 (25.00%) Campaign Analysis
5 4 (20.00%) Data Management
5 4 (20.00%) Data Modelling
5 4 (20.00%) Master Data Management
5 4 (20.00%) Scrum
6 3 (15.00%) Line Management
6 3 (15.00%) Project Management
6 3 (15.00%) Propensity Modelling
6 3 (15.00%) Statistical Modelling
6 3 (15.00%) Web Analytics
7 2 (10.00%) Email Marketing
7 2 (10.00%) Online Marketing
7 2 (10.00%) Tag Management
Programming Languages
1 7 (35.00%) R
1 7 (35.00%) SQL
2 5 (25.00%) VBA
3 4 (20.00%) C#
3 4 (20.00%) JavaScript
4 3 (15.00%) T-SQL
5 1 (5.00%) PL/SQL
Qualifications
1 4 (20.00%) Degree
Quality Assurance & Compliance
1 4 (20.00%) Data Quality
Vendors
1 20 (100.00%) Google
2 7 (35.00%) Microsoft
3 5 (25.00%) Tableau
4 4 (20.00%) Adobe
5 1 (5.00%) Alteryx
5 1 (5.00%) Apple
5 1 (5.00%) Birst
5 1 (5.00%) Facebook
5 1 (5.00%) Jaspersoft
5 1 (5.00%) Omniture
5 1 (5.00%) SAP
5 1 (5.00%) TIBCO
5 1 (5.00%) Twitter