The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Scotland region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank - 147 149
Permanent jobs citing Google Analytics 0 8 10
As % of all permanent IT jobs located in Scotland - 0.232% 0.287%
As % of the Business Applications category - 2.878% 4.926%
Number of salaries quoted 0 7 8
Average salary - £26,500 £28,500
Average salary % change year-on-year
- -7.01%
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
Scotland
Permanent IT job ads with a match in the
Business Applications category
214 278 203
As % of all permanent IT jobs located in Scotland 6.800% 8.046% 5.827%
Number of salaries quoted 179 229 163
Average salary £55,000 £55,000 £42,500
Average salary % change year-on-year
- +29.41%
90% offered a salary of more than £32,500 £35,000 £35,000
10% offered a salary of more than £60,000 £52,500 £78,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
UK

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Business Applications category.

Scotland Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Scotland Google Analytics Salary Trend

Google Analytics
Top 14 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) HTML
1 2 (100.00%) PHP
1 2 (100.00%) SQL
1 2 (100.00%) .NET
1 2 (100.00%) CSS
1 2 (100.00%) Internet
1 2 (100.00%) SEO
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 2 (100.00%) HTML
1 2 (100.00%) .NET
1 2 (100.00%) CSS
Communications & Networking
1 2 (100.00%) Internet
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Manager
1 2 (100.00%) Online Marketing Manager
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) PHP
1 2 (100.00%) SQL
Vendors
1 2 (100.00%) Yahoo!
1 2 (100.00%) Google