The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 149 158 161
Rank change year-on-year
+9 +3
Permanent jobs citing Google Analytics 12 5 10
As % of all permanent IT jobs located in Scotland 0.40% 0.16% 0.30%
As % of the Cloud Services category 5.61% 1.91% 11.90%
Number of salaries quoted 5 2 7
Average salary £33,500 £28,500 £35,000
Average salary % change year-on-year
+17.54% -18.57%
90% offered a salary of more than £30,200 £28,500 £25,000
10% offered a salary of more than £68,000 £28,500 £38,400
UK excluding London average salary £35,000 £30,000 £33,000
% change year-on-year
+16.66% -9.09%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
214 262 84
As % of all permanent IT jobs located in Scotland 7.22% 8.43% 2.51%
Number of salaries quoted 145 191 55
Average salary £47,500 £45,000 £40,250
Average salary % change year-on-year
+5.55% +11.80%
90% offered a salary of more than £32,500 £29,100 £27,500
10% offered a salary of more than £70,000 £54,000 £60,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 10 February 2016.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +4 6 £56,750 +99.12%
Glasgow - 6 £30,500 - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 10 February 2016, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 34 (100.00%) Analytics
2 33 (97.06%) Google
3 16 (47.06%) SQL
3 16 (47.06%) Analytical Skills
4 14 (41.18%) Marketing
5 13 (38.24%) Finance
6 12 (35.29%) SEO
6 12 (35.29%) Agile Software Development
7 11 (32.35%) Microsoft
7 11 (32.35%) Degree
8 10 (29.41%) Business Intelligence
8 10 (29.41%) HTML
9 8 (23.53%) CSS
9 8 (23.53%) Adobe
9 8 (23.53%) C#
9 8 (23.53%) Mathematics
9 8 (23.53%) Statistical Analysis
10 7 (20.59%) Pay per click
10 7 (20.59%) Digital Marketing
10 7 (20.59%) Tableau
10 7 (20.59%) Scrum
10 7 (20.59%) User Experience
11 6 (17.65%) Campaign Analysis
11 6 (17.65%) SQL Server 2012
11 6 (17.65%) Master Data Management
11 6 (17.65%) SQL Server 2014
11 6 (17.65%) Data Management
11 6 (17.65%) MS Excel
11 6 (17.65%) SAS
11 6 (17.65%) Data Warehouse

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 10 February 2016, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (17.65%) SAS
2 3 (8.82%) CMS
3 1 (2.94%) Apache
3 1 (2.94%) Apache Spark
3 1 (2.94%) Tomcat
Applications
1 6 (17.65%) MS Excel
2 5 (14.71%) MS Office
2 5 (14.71%) SPSS
Business Applications
1 1 (2.94%) WebTrends
Cloud Services
1 4 (11.76%) AdWords
2 2 (5.88%) Adobe Analytics
Communications & Networking
1 1 (2.94%) Internet
Database & Business Intelligence
1 6 (17.65%) Data Warehouse
1 6 (17.65%) SQL Server
1 6 (17.65%) SQL Server 2012
1 6 (17.65%) SQL Server 2014
2 5 (14.71%) SQL Server Analysis Services
2 5 (14.71%) SQL Server Integration Services
2 5 (14.71%) SQL Server Reporting Services
3 3 (8.82%) Hadoop
3 3 (8.82%) NoSQL
4 1 (2.94%) Apache Hive
4 1 (2.94%) Big Data
4 1 (2.94%) Lumira
4 1 (2.94%) Pentaho
4 1 (2.94%) Qlik Sense
4 1 (2.94%) QlikView
4 1 (2.94%) Spotfire
Development Applications
1 5 (14.71%) Team Foundation Server
1 5 (14.71%) Visual Studio
2 2 (5.88%) Grunt
2 2 (5.88%) gulp
General
1 14 (41.18%) Marketing
2 13 (38.24%) Finance
3 5 (14.71%) Telecoms
4 3 (8.82%) Banking
4 3 (8.82%) Publishing
5 2 (5.88%) Advertising
6 1 (2.94%) Brand Awareness
Job Titles
1 14 (41.18%) Analyst
2 10 (29.41%) Developer
3 5 (14.71%) Statistical Analyst
4 3 (8.82%) Analyst Programmer
4 3 (8.82%) Business Intelligence Developer
4 3 (8.82%) Programmer
4 3 (8.82%) UX Analyst
5 2 (5.88%) .NET Developer
5 2 (5.88%) .NET Software Developer
5 2 (5.88%) Account Manager
5 2 (5.88%) Business Intelligence Analyst
5 2 (5.88%) SEO Account Manager
5 2 (5.88%) SEO Manager
5 2 (5.88%) SEO Specialist
5 2 (5.88%) Software Developer
5 2 (5.88%) Web Analyst
5 2 (5.88%) Web Developer
6 1 (2.94%) Marketing Manager
6 1 (2.94%) SQL Developer
6 1 (2.94%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 10 (29.41%) HTML
2 8 (23.53%) CSS
3 5 (14.71%) HTML5
4 3 (8.82%) .NET
4 3 (8.82%) jQuery
5 2 (5.88%) ASP.NET
5 2 (5.88%) ASP.NET MVC
5 2 (5.88%) Backbone.js
5 2 (5.88%) CSS3
5 2 (5.88%) RESTful
5 2 (5.88%) Sass
5 2 (5.88%) Web Services
6 1 (2.94%) Cocoon
6 1 (2.94%) D3.js
6 1 (2.94%) PhoneGap
6 1 (2.94%) XML
6 1 (2.94%) XSLT
Miscellaneous
1 16 (47.06%) Analytical Skills
2 8 (23.53%) Mathematics
3 7 (20.59%) User Experience
4 6 (17.65%) Data Integration
4 6 (17.65%) Economics
4 6 (17.65%) Social Media
5 5 (14.71%) Psychology
5 5 (14.71%) Statistics
6 2 (5.88%) Copywriting
6 2 (5.88%) Enterprise Software
6 2 (5.88%) PMI
6 2 (5.88%) W3C
7 1 (2.94%) Algorithms
7 1 (2.94%) Computer Science
7 1 (2.94%) Digital Media
7 1 (2.94%) Mobile App
7 1 (2.94%) Visualisation
Processes & Methodologies
1 34 (100.00%) Analytics
2 12 (35.29%) Agile Software Development
2 12 (35.29%) SEO
3 10 (29.41%) Business Intelligence
4 8 (23.53%) Statistical Analysis
5 7 (20.59%) Digital Marketing
5 7 (20.59%) Pay per click
5 7 (20.59%) Scrum
6 6 (17.65%) Campaign Analysis
6 6 (17.65%) Data Management
6 6 (17.65%) Master Data Management
6 6 (17.65%) Web Analytics
7 5 (14.71%) Data Modelling
7 5 (14.71%) Line Management
7 5 (14.71%) Online Marketing
7 5 (14.71%) Propensity Modelling
8 4 (11.76%) Project Management
9 3 (8.82%) Data Analysis
9 3 (8.82%) Front End Development
9 3 (8.82%) Web Development
Programming Languages
1 16 (47.06%) SQL
2 8 (23.53%) C#
3 6 (17.65%) R
4 5 (14.71%) JavaScript
4 5 (14.71%) VBA
5 4 (11.76%) Java
5 4 (11.76%) T-SQL
6 2 (5.88%) PHP
7 1 (2.94%) CFML
7 1 (2.94%) PL/SQL
7 1 (2.94%) Python
7 1 (2.94%) Scala
Qualifications
1 11 (32.35%) Degree
2 2 (5.88%) PMI Certification
Quality Assurance & Compliance
1 5 (14.71%) Data Quality
2 2 (5.88%) WCAG
Systems Management
1 1 (2.94%) TeamSite
Vendors
1 33 (97.06%) Google
2 11 (32.35%) Microsoft
3 8 (23.53%) Adobe
4 7 (20.59%) Tableau
5 2 (5.88%) Omniture
6 1 (2.94%) Alteryx
6 1 (2.94%) Apple
6 1 (2.94%) Birst
6 1 (2.94%) Facebook
6 1 (2.94%) Jaspersoft
6 1 (2.94%) Salesforce Marketing Cloud
6 1 (2.94%) SAP
6 1 (2.94%) TIBCO
6 1 (2.94%) Twitter