The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 10 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Scotland region.

Location
3 months to
10 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 161 157 153
Rank change year-on-year
-4 -4
Permanent jobs citing Google Analytics 10 2 1
As % of all permanent IT jobs located in Scotland 0.27% 0.062% 0.031%
As % of the Business Applications category 3.13% 0.81% 0.34%
Number of salaries quoted 7 2 1
Average salary £20,000 £24,750 £27,500
Average salary % change year-on-year
-19.19% -10.00%
UK excluding London average salary £31,750 £30,000 £31,500
% change year-on-year
+5.83% -4.76%
Business Applications Category
Scotland
Permanent IT job ads with a match in the
Business Applications category
320 247 298
As % of all permanent IT jobs located in Scotland 8.79% 7.66% 9.33%
Number of salaries quoted 275 196 246
Average salary £45,000 £50,000 £55,000
Average salary % change year-on-year
-10.00% -9.09%
90% offered a salary of more than £32,500 £30,000 £32,500
10% offered a salary of more than £60,000 £75,000 £60,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
UK

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 10 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -14 4 £32,000 +28.00%
Dumfries and Galloway - 4 £20,000 -
Glasgow - 2 - - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 10 July 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 9 (56.25%) Marketing
3 7 (43.75%) CMS
3 7 (43.75%) E-Commerce
3 7 (43.75%) Facebook
3 7 (43.75%) Twitter
4 6 (37.50%) Social Media
4 6 (37.50%) Digital Marketing
4 6 (37.50%) JavaScript
4 6 (37.50%) .NET
4 6 (37.50%) SQL
4 6 (37.50%) Content Management
5 5 (31.25%) Agile Software Development
5 5 (31.25%) SQL Server
5 5 (31.25%) Python
5 5 (31.25%) WordPress
5 5 (31.25%) Tableau
6 4 (25.00%) Magento
6 4 (25.00%) MailChimp
6 4 (25.00%) Photoshop
6 4 (25.00%) C#
6 4 (25.00%) XML
6 4 (25.00%) SEO
6 4 (25.00%) Workflow
6 4 (25.00%) Degree
7 3 (18.75%) JSON
7 3 (18.75%) SQL Server Integration Services
7 3 (18.75%) Pay per click
7 3 (18.75%) Omniture

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 10 July 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (43.75%) CMS
2 5 (31.25%) WordPress
3 1 (6.25%) Sitecore CMS
3 1 (6.25%) Drupal
3 1 (6.25%) Alfresco
3 1 (6.25%) SharePoint
3 1 (6.25%) TeamSite
Applications
1 4 (25.00%) Photoshop
2 1 (6.25%) MS Excel
Business Applications
1 4 (25.00%) Magento
2 2 (12.50%) WebTrends
3 1 (6.25%) SiteCatalyst
Cloud Services
1 4 (25.00%) MailChimp
Communications & Networking
1 3 (18.75%) HTTP
2 1 (6.25%) Internet
Database & Business Intelligence
1 5 (31.25%) SQL Server
2 3 (18.75%) Data Warehouse
2 3 (18.75%) SQL Server Integration Services
2 3 (18.75%) SQL Server Analysis Services
2 3 (18.75%) Hadoop
2 3 (18.75%) Apache Hive
2 3 (18.75%) NoSQL
3 2 (12.50%) SQL Server 2012
3 2 (12.50%) SQL Server 2008
4 1 (6.25%) Relational Database
Development Applications
1 1 (6.25%) Subversion
1 1 (6.25%) Team Foundation Server
1 1 (6.25%) Mercurial
1 1 (6.25%) PhoneGap
General
1 9 (56.25%) Marketing
2 3 (18.75%) Advertising
3 2 (12.50%) Finance
4 1 (6.25%) Retail
Job Titles
1 8 (50.00%) Analyst
2 5 (31.25%) Developer
3 4 (25.00%) E-Commerce Specialist
4 3 (18.75%) Software Developer
4 3 (18.75%) Data Warehouse Developer
4 3 (18.75%) Senior Software Developer
4 3 (18.75%) Senior Developer
4 3 (18.75%) Senior Data Warehouse Developer
5 2 (12.50%) Business Intelligence Analyst
5 2 (12.50%) Business Analyst
5 2 (12.50%) Web Developer
6 1 (6.25%) Consultant
6 1 (6.25%) Developer Analyst
6 1 (6.25%) E-Commerce Manager
6 1 (6.25%) Marketing Manager
6 1 (6.25%) Online Marketing Manager
6 1 (6.25%) PPC Specialist
6 1 (6.25%) Front-End Developer
6 1 (6.25%) Front-End Web Developer
6 1 (6.25%) PPC Manager
Libraries, Frameworks & Software Standards
1 6 (37.50%) .NET
2 4 (25.00%) XML
3 3 (18.75%) JSON
3 3 (18.75%) REST
3 3 (18.75%) OAuth
3 3 (18.75%) HTML
4 2 (12.50%) HTML5
4 2 (12.50%) CSS3
4 2 (12.50%) jQuery
4 2 (12.50%) CSS
5 1 (6.25%) Google Maps API
5 1 (6.25%) XSL
5 1 (6.25%) Middleware
5 1 (6.25%) .NET Framework
5 1 (6.25%) Backbone.js
5 1 (6.25%) Twitter Bootstrap
Miscellaneous
1 6 (37.50%) Social Media
2 3 (18.75%) Physics
2 3 (18.75%) Computer Science
Operating Systems
1 3 (18.75%) Windows
1 3 (18.75%) Linux
Processes & Methodologies
1 16 (100.00%) Analytics
2 7 (43.75%) E-Commerce
3 6 (37.50%) Content Management
3 6 (37.50%) Digital Marketing
4 5 (31.25%) Agile Software Development
5 4 (25.00%) SEO
5 4 (25.00%) Workflow
6 3 (18.75%) SOA
6 3 (18.75%) OOA/OOD
6 3 (18.75%) OO
6 3 (18.75%) Continuous Integration
6 3 (18.75%) Pay per click
6 3 (18.75%) Data Management
6 3 (18.75%) Performance Analysis
7 2 (12.50%) Online Marketing
7 2 (12.50%) Data Analysis
7 2 (12.50%) Business Intelligence
8 1 (6.25%) Project Management
8 1 (6.25%) CRM
8 1 (6.25%) Data Modelling
Programming Languages
1 6 (37.50%) JavaScript
1 6 (37.50%) SQL
2 5 (31.25%) Python
3 4 (25.00%) C#
4 3 (18.75%) T-SQL
5 1 (6.25%) Java
5 1 (6.25%) PHP
Qualifications
1 4 (25.00%) Degree
Vendors
1 16 (100.00%) Google
2 7 (43.75%) Facebook
2 7 (43.75%) Twitter
3 5 (31.25%) Tableau
4 3 (18.75%) Omniture
5 2 (12.50%) Microsoft
6 1 (6.25%) Yahoo!
6 1 (6.25%) Sitecore
6 1 (6.25%) Ektron
Glasgow
Cathcart Associates
Posted: 9 days ago