The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 151 165 176
Rank change year-on-year
+14 +11
Permanent jobs citing Google Analytics 7 3 6
As % of all permanent IT jobs located in Scotland 0.24% 0.095% 0.15%
As % of the Cloud Services category 3.27% 1.86% 4.92%
Number of salaries quoted 5 2 1
Median salary £35,000 £35,000 £20,000
Median salary % change year-on-year
- +75.00%
UK excluding London median salary £33,000 £30,000 £30,500
% change year-on-year
+10.00% -1.63%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
214 161 122
As % of all permanent IT jobs located in Scotland 7.47% 5.11% 3.01%
Number of salaries quoted 143 109 73
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £30,000 £27,600 £29,250
10% offered a salary of more than £67,500 £75,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 3 May 2016.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +4 4 £56,750 +62.14%
Glasgow 0 3 £35,000 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 3 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 12 (70.59%) Marketing
3 9 (52.94%) SEO
4 8 (47.06%) Pay per click
5 7 (41.18%) Digital Marketing
6 6 (35.29%) Analytical Skills
6 6 (35.29%) Statistical Analysis
6 6 (35.29%) HTML
7 5 (29.41%) SQL
7 5 (29.41%) VBA
7 5 (29.41%) Campaign Analysis
8 4 (23.53%) Social Media
8 4 (23.53%) R
8 4 (23.53%) AdWords
8 4 (23.53%) User Experience
8 4 (23.53%) SAS
8 4 (23.53%) Microsoft
8 4 (23.53%) Adobe
8 4 (23.53%) Degree
9 3 (17.65%) Mathematics
9 3 (17.65%) Psychology
9 3 (17.65%) Statistics
9 3 (17.65%) Web Analytics
9 3 (17.65%) Banking
9 3 (17.65%) Economics
9 3 (17.65%) Telecoms
9 3 (17.65%) Publishing
9 3 (17.65%) SPSS
9 3 (17.65%) Business Intelligence

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (23.53%) SAS
Applications
1 3 (17.65%) MS Office
1 3 (17.65%) SPSS
2 1 (5.88%) MS Excel
Cloud Services
1 4 (23.53%) AdWords
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 1 (5.88%) Data Warehouse
1 1 (5.88%) Lumira
1 1 (5.88%) Pentaho
1 1 (5.88%) Qlik Sense
1 1 (5.88%) QlikView
1 1 (5.88%) Spotfire
1 1 (5.88%) SQL Server
1 1 (5.88%) SQL Server 2012
1 1 (5.88%) SQL Server 2014
Development Applications
1 1 (5.88%) Team Foundation Server
1 1 (5.88%) Visual Studio
General
1 12 (70.59%) Marketing
2 3 (17.65%) Banking
2 3 (17.65%) Publishing
2 3 (17.65%) Telecoms
3 2 (11.76%) Advertising
4 1 (5.88%) Finance
Job Titles
1 10 (58.82%) Analyst
2 3 (17.65%) Digital Analyst
2 3 (17.65%) Statistical Analyst
2 3 (17.65%) UX Analyst
3 2 (11.76%) Digital Marketing Analyst
3 2 (11.76%) Marketing Analyst
3 2 (11.76%) Marketing Manager
4 1 (5.88%) Analyst Programmer
4 1 (5.88%) Consultant
4 1 (5.88%) Data Visualisation Specialist
4 1 (5.88%) Digital Marketer
4 1 (5.88%) Digital Marketing Manager
4 1 (5.88%) Email Marketing Manager
4 1 (5.88%) Head of Search
4 1 (5.88%) Marketing Director
4 1 (5.88%) SEO Analyst
4 1 (5.88%) SEO Consultant
4 1 (5.88%) SEO Executive
4 1 (5.88%) SEO Expert
4 1 (5.88%) Web Consultant
Libraries, Frameworks & Software Standards
1 6 (35.29%) HTML
2 2 (11.76%) CSS
3 1 (5.88%) .NET
3 1 (5.88%) D3.js
3 1 (5.88%) HTML5
Miscellaneous
1 6 (35.29%) Analytical Skills
2 4 (23.53%) Social Media
2 4 (23.53%) User Experience
3 3 (17.65%) Economics
3 3 (17.65%) Mathematics
3 3 (17.65%) Psychology
3 3 (17.65%) Statistics
4 2 (11.76%) Copywriting
5 1 (5.88%) Algorithms
5 1 (5.88%) Blog
5 1 (5.88%) Data Integration
5 1 (5.88%) Visualisation
Processes & Methodologies
1 17 (100.00%) Analytics
2 9 (52.94%) SEO
3 8 (47.06%) Pay per click
4 7 (41.18%) Digital Marketing
5 6 (35.29%) Statistical Analysis
6 5 (29.41%) Campaign Analysis
7 3 (17.65%) Business Intelligence
7 3 (17.65%) Line Management
7 3 (17.65%) Online Marketing
7 3 (17.65%) Propensity Modelling
7 3 (17.65%) Web Analytics
8 2 (11.76%) Email Marketing
8 2 (11.76%) Tag Management
9 1 (5.88%) Data Visualisation
9 1 (5.88%) Digital Analytics
9 1 (5.88%) Internet Marketing
9 1 (5.88%) Link Building
9 1 (5.88%) Marketing Strategy
9 1 (5.88%) Open Source
9 1 (5.88%) Search Engine Marketing
Programming Languages
1 5 (29.41%) SQL
1 5 (29.41%) VBA
2 4 (23.53%) R
3 3 (17.65%) JavaScript
4 1 (5.88%) C#
4 1 (5.88%) PHP
4 1 (5.88%) PL/SQL
Qualifications
1 4 (23.53%) Degree
Quality Assurance & Compliance
1 1 (5.88%) Data Quality
Vendors
1 17 (100.00%) Google
2 4 (23.53%) Adobe
2 4 (23.53%) Microsoft
3 2 (11.76%) Omniture
3 2 (11.76%) Tableau
4 1 (5.88%) Alteryx
4 1 (5.88%) Apple
4 1 (5.88%) Birst
4 1 (5.88%) Facebook
4 1 (5.88%) Jaspersoft
4 1 (5.88%) SAP
4 1 (5.88%) TIBCO
4 1 (5.88%) Twitter