The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / Scotland
Rank 119 148 160
Rank change year-on-year
+29 +12
Permanent jobs citing Google Analytics 13 12 5
As % of all permanent IT jobs located in Scotland 0.57% 0.40% 0.16%
As % of the Cloud Services category 5.65% 5.41% 1.87%
Number of salaries quoted 9 5 2
Median salary £24,000 £33,500 £28,500
Median salary % change year-on-year
-28.35% +17.54%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
230 222 268
As % of all permanent IT jobs located in Scotland 10.13% 7.46% 8.50%
Number of salaries quoted 171 145 197
Median salary £45,000 £47,500 £45,000
Median salary % change year-on-year
-5.26% +5.55%
90% offered a salary of more than £30,350 £32,500 £30,000
10% offered a salary of more than £62,500 £60,000 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 19 February 2017.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +6 7 £50,000 -11.89% 1
Glasgow +18 3 £24,000 -21.31%
Aberdeen - 3 £24,000 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 19 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 15 (75.00%) HTML
2 15 (75.00%) JavaScript
2 15 (75.00%) CSS
3 10 (50.00%) SEO
3 10 (50.00%) PHP
4 9 (45.00%) SQL
4 9 (45.00%) MySQL
4 9 (45.00%) Web Development
4 9 (45.00%) jQuery
4 9 (45.00%) CMS
5 8 (40.00%) Agile Software Development
5 8 (40.00%) Adobe
6 6 (30.00%) Flash
6 6 (30.00%) SharePoint
6 6 (30.00%) Dreamweaver
6 6 (30.00%) RDBMS
6 6 (30.00%) Photoshop
6 6 (30.00%) Ruby
6 6 (30.00%) Content Management
6 6 (30.00%) Adobe Illustrator
6 6 (30.00%) InDesign
6 6 (30.00%) Adobe Captivate
6 6 (30.00%) Relational Database
6 6 (30.00%) HTML5
6 6 (30.00%) CSS3
6 6 (30.00%) Digital Media
7 5 (25.00%) Analytical Skills
7 5 (25.00%) Ruby on Rails

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (45.00%) CMS
2 6 (30.00%) SharePoint
3 2 (10.00%) Apache
3 2 (10.00%) Elasticsearch
4 1 (5.00%) Drupal
Applications
1 6 (30.00%) Adobe Captivate
1 6 (30.00%) Adobe Illustrator
1 6 (30.00%) InDesign
1 6 (30.00%) Photoshop
2 3 (15.00%) MS Excel
Cloud Services
1 1 (5.00%) Google Cloud Platform
Communications & Networking
1 2 (10.00%) Internet
Database & Business Intelligence
1 9 (45.00%) MySQL
2 6 (30.00%) RDBMS
2 6 (30.00%) Relational Database
3 3 (15.00%) Data Warehouse
3 3 (15.00%) SQL Server
3 3 (15.00%) SQL Server 2012
3 3 (15.00%) SQL Server 2014
3 3 (15.00%) SQL Server Analysis Services
3 3 (15.00%) SQL Server Integration Services
3 3 (15.00%) SQL Server Reporting Services
4 1 (5.00%) BigQuery
Development Applications
1 6 (30.00%) Dreamweaver
2 3 (15.00%) Team Foundation Server
2 3 (15.00%) Visual Studio
3 1 (5.00%) Git (software)
3 1 (5.00%) Subversion
General
1 5 (25.00%) Marketing
2 3 (15.00%) Finance
Job Titles
1 11 (55.00%) Developer
2 6 (30.00%) Digital Developer
3 3 (15.00%) Senior Software Engineer
3 3 (15.00%) Software Engineer
4 2 (10.00%) Business Intelligence Developer
4 2 (10.00%) Front End Developer (Client-Side Developer)
4 2 (10.00%) Production Manager
4 2 (10.00%) Ruby Developer
4 2 (10.00%) Search Manager
4 2 (10.00%) SEO Manager
4 2 (10.00%) Web Manager
4 2 (10.00%) Web Production Manager
5 1 (5.00%) Analyst
5 1 (5.00%) HTML CSS Developer
5 1 (5.00%) HTML Developer
5 1 (5.00%) PHP Developer
5 1 (5.00%) PHP Web Developer
5 1 (5.00%) Ruby on Rails Developer
5 1 (5.00%) Senior Web Engineer
5 1 (5.00%) Web Engineer
Libraries, Frameworks & Software Standards
1 15 (75.00%) CSS
1 15 (75.00%) HTML
2 9 (45.00%) jQuery
3 6 (30.00%) CSS3
3 6 (30.00%) Flash
3 6 (30.00%) HTML5
4 5 (25.00%) Ruby on Rails
5 3 (15.00%) Twitter Bootstrap
6 2 (10.00%) .NET
6 2 (10.00%) RabbitMQ
6 2 (10.00%) React
6 2 (10.00%) XML
7 1 (5.00%) JSON
7 1 (5.00%) Laravel
7 1 (5.00%) Sass
7 1 (5.00%) Symfony
Miscellaneous
1 6 (30.00%) Digital Media
2 5 (25.00%) Analytical Skills
3 3 (15.00%) Data Integration
3 3 (15.00%) Enterprise Software
4 2 (10.00%) Algorithms
Operating Systems
1 2 (10.00%) Linux
Processes & Methodologies
1 20 (100.00%) Analytics
2 10 (50.00%) SEO
3 9 (45.00%) Web Development
4 8 (40.00%) Agile Software Development
5 6 (30.00%) Content Management
6 3 (15.00%) Business Intelligence
6 3 (15.00%) Data Management
6 3 (15.00%) Data Modelling
6 3 (15.00%) Master Data Management
6 3 (15.00%) Mentoring
6 3 (15.00%) Scrum
6 3 (15.00%) Software Engineering
7 2 (10.00%) Content Development
7 2 (10.00%) Customer Insight
7 2 (10.00%) Digital Marketing
7 2 (10.00%) Front End Development
7 2 (10.00%) OO
7 2 (10.00%) OOP
7 2 (10.00%) Responsive Web Design
7 2 (10.00%) Web Design
Programming Languages
1 15 (75.00%) JavaScript
2 10 (50.00%) PHP
3 9 (45.00%) SQL
4 6 (30.00%) Ruby
5 3 (15.00%) C#
5 3 (15.00%) T-SQL
6 2 (10.00%) C++
6 2 (10.00%) Java
7 1 (5.00%) R
Qualifications
1 2 (10.00%) Degree
Quality Assurance & Compliance
1 3 (15.00%) Data Quality
Systems Management
1 2 (10.00%) Puppet
Vendors
1 20 (100.00%) Google
2 8 (40.00%) Adobe
3 3 (15.00%) Microsoft
3 3 (15.00%) Tableau
4 2 (10.00%) Omniture
4 2 (10.00%) OpenText
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 6 days ago