The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 169 150 158
Rank change year-on-year
-19 +8
Permanent jobs citing Google Analytics 4 6 2
As % of all permanent IT jobs located in Scotland 0.11% 0.20% 0.063%
As % of the Business Applications category 1.43% 1.89% 0.93%
Number of salaries quoted 1 4 1
Average salary £24,000 £25,000 £23,500
Average salary % change year-on-year
-4.00% +6.38%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Scotland region.

Business Applications Category
Scotland
Permanent IT job ads with a match in the
Business Applications category
280 318 214
As % of all permanent IT jobs located in Scotland 7.73% 10.47% 6.72%
Number of salaries quoted 198 217 172
Average salary £47,500 £47,500 £55,000
Average salary % change year-on-year
- -13.63%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £60,000 £62,500 £60,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -15 3 £24,000 +1.05%
Glasgow -13 1 - -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 18 September 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 9 (64.29%) Marketing
3 8 (57.14%) E-Commerce
4 7 (50.00%) Digital Marketing
4 7 (50.00%) Facebook
4 7 (50.00%) Twitter
5 6 (42.86%) Analytical Skills
5 6 (42.86%) WordPress
5 6 (42.86%) CMS
5 6 (42.86%) Content Management
6 5 (35.71%) Finance
6 5 (35.71%) Social Media
7 4 (28.57%) MailChimp
7 4 (28.57%) Workflow
7 4 (28.57%) HTML
7 4 (28.57%) JavaScript
7 4 (28.57%) Photoshop
7 4 (28.57%) Magento
8 3 (21.43%) Degree
8 3 (21.43%) Data Analysis
8 3 (21.43%) Web Analytics
8 3 (21.43%) SQL
8 3 (21.43%) SEO
8 3 (21.43%) HTML5
9 2 (14.29%) Online Marketing
9 2 (14.29%) CSS3
9 2 (14.29%) SQL Server 2012
9 2 (14.29%) Tableau
9 2 (14.29%) WebTrends

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 18 September 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (42.86%) WordPress
1 6 (42.86%) CMS
2 1 (7.14%) Drupal
2 1 (7.14%) Alfresco
2 1 (7.14%) Sitecore CMS
2 1 (7.14%) TeamSite
2 1 (7.14%) SharePoint
Applications
1 4 (28.57%) Photoshop
Business Applications
1 4 (28.57%) Magento
2 2 (14.29%) WebTrends
3 1 (7.14%) SiteCatalyst
Cloud Services
1 4 (28.57%) MailChimp
Communications & Networking
1 1 (7.14%) Internet
1 1 (7.14%) SMS
Database & Business Intelligence
1 2 (14.29%) SQL Server 2012
1 2 (14.29%) SQL Server
1 2 (14.29%) SQL Server 2008
2 1 (7.14%) Relational Database
Development Applications
1 1 (7.14%) Team Foundation Server
1 1 (7.14%) Mercurial
1 1 (7.14%) Subversion
General
1 9 (64.29%) Marketing
2 5 (35.71%) Finance
Job Titles
1 10 (71.43%) Analyst
2 4 (28.57%) E-Commerce Specialist
3 3 (21.43%) Web Analyst
3 3 (21.43%) Developer
3 3 (21.43%) Web Developer
4 2 (14.29%) Business Analyst
4 2 (14.29%) Data Analyst
4 2 (14.29%) Business Intelligence Analyst
5 1 (7.14%) Front-End Developer
5 1 (7.14%) Front-End Web Developer
5 1 (7.14%) Online Marketing Manager
5 1 (7.14%) PPC Specialist
5 1 (7.14%) Developer Analyst
5 1 (7.14%) Marketing Manager
5 1 (7.14%) Consultant
5 1 (7.14%) PPC Manager
5 1 (7.14%) PPC Analyst
5 1 (7.14%) PPC Executive
Libraries, Frameworks & Software Standards
1 4 (28.57%) HTML
2 3 (21.43%) HTML5
3 2 (14.29%) CSS3
3 2 (14.29%) .NET
3 2 (14.29%) CSS
3 2 (14.29%) jQuery
4 1 (7.14%) Google Maps API
4 1 (7.14%) XML
4 1 (7.14%) XSL
4 1 (7.14%) Middleware
4 1 (7.14%) Backbone.js
4 1 (7.14%) PhoneGap
4 1 (7.14%) Twitter Bootstrap
Miscellaneous
1 6 (42.86%) Analytical Skills
2 5 (35.71%) Social Media
3 2 (14.29%) Economics
3 2 (14.29%) Mathematics
4 1 (7.14%) Computer Science
4 1 (7.14%) Graphic Design
Processes & Methodologies
1 14 (100.00%) Analytics
2 8 (57.14%) E-Commerce
3 7 (50.00%) Digital Marketing
4 6 (42.86%) Content Management
5 4 (28.57%) Workflow
6 3 (21.43%) Data Analysis
6 3 (21.43%) Web Analytics
6 3 (21.43%) SEO
7 2 (14.29%) Online Marketing
7 2 (14.29%) Agile Software Development
7 2 (14.29%) Business Intelligence
7 2 (14.29%) Web Development
7 2 (14.29%) Pay per click
8 1 (7.14%) Internet Marketing
8 1 (7.14%) CRM
8 1 (7.14%) TDD
8 1 (7.14%) Data Modelling
8 1 (7.14%) Performance Improvement
8 1 (7.14%) Responsive Web Design
8 1 (7.14%) Customer Analytics
Programming Languages
1 4 (28.57%) JavaScript
2 3 (21.43%) SQL
3 2 (14.29%) Python
3 2 (14.29%) PHP
4 1 (7.14%) Ruby
4 1 (7.14%) Java
4 1 (7.14%) C#
Qualifications
1 3 (21.43%) Degree
Vendors
1 14 (100.00%) Google
2 7 (50.00%) Facebook
2 7 (50.00%) Twitter
3 2 (14.29%) Tableau
4 1 (7.14%) Sitecore
4 1 (7.14%) Ektron
4 1 (7.14%) Yahoo!
4 1 (7.14%) Microsoft
4 1 (7.14%) HubSpot