The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 153 166 161
Rank change year-on-year
+13 -5
Permanent jobs citing Google Analytics 9 10 3
As % of all permanent IT jobs located in Scotland 0.28% 0.27% 0.092%
As % of the Cloud Services category 5.11% 8.00% 3.19%
Number of salaries quoted 9 7 2
Average salary £32,500 £24,000 £24,750
Average salary % change year-on-year
+35.41% -3.03%
90% offered a salary of more than £27,600 £20,000 £24,550
10% offered a salary of more than £41,000 £32,200 £24,950
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
176 125 94
As % of all permanent IT jobs located in Scotland 5.56% 3.40% 2.89%
Number of salaries quoted 111 83 75
Average salary £45,000 £37,500 £42,500
Average salary % change year-on-year
+20.00% -11.76%
90% offered a salary of more than £28,000 £25,000 £30,000
10% offered a salary of more than £79,500 £50,000 £50,000
UK excluding London average salary £45,000 £45,000 £42,684
% change year-on-year
- +5.42%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 31 July 2015.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +1 4 £32,500 +7.43% 2
Glasgow +13 3 £33,000 -
West Lothian - 2 £32,500 - 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 31 July 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Analytics
2 10 (83.33%) Google
3 6 (50.00%) Marketing
3 6 (50.00%) HTML
4 5 (41.67%) SQL
4 5 (41.67%) Finance
4 5 (41.67%) Analytical Skills
5 4 (33.33%) Pay per click
5 4 (33.33%) Digital Marketing
5 4 (33.33%) Social Media
5 4 (33.33%) Adobe
5 4 (33.33%) SEO
6 3 (25.00%) WebTrends
6 3 (25.00%) E-Commerce
6 3 (25.00%) Java
6 3 (25.00%) JavaScript
6 3 (25.00%) CSS
6 3 (25.00%) jQuery
6 3 (25.00%) Web Development
6 3 (25.00%) Degree
6 3 (25.00%) Email Marketing
7 2 (16.67%) Line Management
7 2 (16.67%) Adobe Creative Suite
7 2 (16.67%) Responsive Web Design
7 2 (16.67%) Campaign Management
7 2 (16.67%) Propensity Modelling
7 2 (16.67%) Mobile App
7 2 (16.67%) PhoneGap
7 2 (16.67%) Mathematics
7 2 (16.67%) Psychology

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 31 July 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) Tomcat
1 2 (16.67%) SAS
1 2 (16.67%) CMS
2 1 (8.33%) Apache Spark
Applications
1 2 (16.67%) MS Office
1 2 (16.67%) SPSS
1 2 (16.67%) Adobe Creative Suite
Business Applications
1 3 (25.00%) WebTrends
Database & Business Intelligence
1 1 (8.33%) Hadoop
1 1 (8.33%) Apache Hive
1 1 (8.33%) Big Data
Development Applications
1 1 (8.33%) Grunt
1 1 (8.33%) gulp
General
1 6 (50.00%) Marketing
2 5 (41.67%) Finance
3 2 (16.67%) Retail
4 1 (8.33%) Advertising
Job Titles
1 4 (33.33%) Developer
2 3 (25.00%) Analyst
3 2 (16.67%) Web Developer
3 2 (16.67%) Insight Analyst
3 2 (16.67%) E-Commerce Manager
4 1 (8.33%) Marketing Manager
4 1 (8.33%) Web Analyst
4 1 (8.33%) UI Designer
4 1 (8.33%) Digital Marketing Manager
4 1 (8.33%) UI Developer
4 1 (8.33%) Designer
4 1 (8.33%) Web Content Administrator
4 1 (8.33%) UI Programmer
4 1 (8.33%) Administrator
4 1 (8.33%) Web Administrator
Libraries, Frameworks & Software Standards
1 6 (50.00%) HTML
2 3 (25.00%) CSS
2 3 (25.00%) jQuery
3 2 (16.67%) PhoneGap
3 2 (16.67%) XML
3 2 (16.67%) XSLT
3 2 (16.67%) Cocoon
4 1 (8.33%) Backbone.js
4 1 (8.33%) Sass
4 1 (8.33%) HTML5
4 1 (8.33%) CSS3
Miscellaneous
1 5 (41.67%) Analytical Skills
2 4 (33.33%) Social Media
3 2 (16.67%) Mobile App
3 2 (16.67%) Economics
3 2 (16.67%) Statistics
3 2 (16.67%) Mathematics
3 2 (16.67%) Psychology
4 1 (8.33%) Blog
4 1 (8.33%) User Experience
4 1 (8.33%) W3C
Operating Systems
1 1 (8.33%) Windows
Processes & Methodologies
1 12 (100.00%) Analytics
2 4 (33.33%) SEO
2 4 (33.33%) Pay per click
2 4 (33.33%) Digital Marketing
3 3 (25.00%) Web Development
3 3 (25.00%) Email Marketing
3 3 (25.00%) E-Commerce
4 2 (16.67%) Business Intelligence
4 2 (16.67%) Agile Software Development
4 2 (16.67%) Statistical Analysis
4 2 (16.67%) Responsive Web Design
4 2 (16.67%) Campaign Management
4 2 (16.67%) Propensity Modelling
4 2 (16.67%) Line Management
5 1 (8.33%) Customer Analytics
5 1 (8.33%) Data Analysis
5 1 (8.33%) Web Analytics
5 1 (8.33%) Scrum
5 1 (8.33%) Web Design
5 1 (8.33%) CRM
Programming Languages
1 5 (41.67%) SQL
2 3 (25.00%) Java
2 3 (25.00%) JavaScript
3 2 (16.67%) R
3 2 (16.67%) VBA
4 1 (8.33%) Python
4 1 (8.33%) Scala
Qualifications
1 3 (25.00%) Degree
Quality Assurance & Compliance
1 1 (8.33%) WCAG
Systems Management
1 2 (16.67%) TeamSite
Vendors
1 10 (83.33%) Google
2 4 (33.33%) Adobe
3 2 (16.67%) Microsoft
4 1 (8.33%) ExactTarget
Edinburgh
Net Talent
Posted: 11 days ago
Edinburgh, Midlothian, Scotland (EH4)
Guru Careers
Salary: COMPETITIVE
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Livingston
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Salary: £30000 - £35000 per annum + BENEFITS
Posted: 20 days ago