The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 156 163 160
Rank change year-on-year
+7 -3
Permanent jobs citing Google Analytics 7 9 2
As % of all permanent IT jobs located in Scotland 0.22% 0.25% 0.062%
As % of the Cloud Services category 4.17% 7.50% 2.41%
Number of salaries quoted 7 7 2
Average salary £33,000 £20,000 £24,750
Average salary % change year-on-year
+65.00% -19.19%
90% offered a salary of more than £30,000 £20,000 £24,550
10% offered a salary of more than £36,000 £32,200 £24,950
UK excluding London average salary £33,875 £31,000 £30,000
% change year-on-year
+9.27% +3.33%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
168 120 83
As % of all permanent IT jobs located in Scotland 5.35% 3.27% 2.58%
Number of salaries quoted 106 68 62
Average salary £45,000 £37,500 £42,500
Average salary % change year-on-year
+20.00% -11.76%
90% offered a salary of more than £28,000 £23,000 £30,000
10% offered a salary of more than £79,500 £50,000 £60,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +11 4 £32,500 +1.56%
Glasgow -3 2 £35,250 -
West Lothian - 1 £32,500 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 6 July 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Analytics
2 8 (80.00%) Google
3 6 (60.00%) Marketing
4 5 (50.00%) Digital Marketing
4 5 (50.00%) Finance
4 5 (50.00%) Analytical Skills
5 4 (40.00%) SEO
5 4 (40.00%) HTML
5 4 (40.00%) SQL
6 3 (30.00%) CSS
6 3 (30.00%) Adobe
6 3 (30.00%) JavaScript
6 3 (30.00%) WebTrends
6 3 (30.00%) jQuery
6 3 (30.00%) Social Media
6 3 (30.00%) Pay per click
6 3 (30.00%) Web Development
6 3 (30.00%) Degree
7 2 (20.00%) Mathematics
7 2 (20.00%) Psychology
7 2 (20.00%) Statistics
7 2 (20.00%) Statistical Analysis
7 2 (20.00%) Economics
7 2 (20.00%) R
7 2 (20.00%) PhoneGap
7 2 (20.00%) Email Marketing
7 2 (20.00%) CMS
7 2 (20.00%) Cocoon
7 2 (20.00%) Retail
7 2 (20.00%) TeamSite

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 6 July 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (20.00%) Tomcat
1 2 (20.00%) SAS
1 2 (20.00%) CMS
Applications
1 2 (20.00%) MS Office
1 2 (20.00%) SPSS
2 1 (10.00%) Adobe Creative Suite
Business Applications
1 3 (30.00%) WebTrends
Communications & Networking
1 1 (10.00%) Internet
Development Applications
1 1 (10.00%) Grunt
1 1 (10.00%) gulp
General
1 6 (60.00%) Marketing
2 5 (50.00%) Finance
3 2 (20.00%) Retail
4 1 (10.00%) Advertising
4 1 (10.00%) Publishing
4 1 (10.00%) Games
Job Titles
1 3 (30.00%) Developer
1 3 (30.00%) Analyst
2 2 (20.00%) Web Developer
2 2 (20.00%) Insight Analyst
3 1 (10.00%) UI Programmer
3 1 (10.00%) Consultant
3 1 (10.00%) Technical Consultant
3 1 (10.00%) E-Commerce Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Web Analyst
3 1 (10.00%) SEO Consultant
3 1 (10.00%) UI Designer
3 1 (10.00%) Digital Marketing Manager
3 1 (10.00%) UI Developer
3 1 (10.00%) Designer
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
2 3 (30.00%) CSS
2 3 (30.00%) jQuery
3 2 (20.00%) PhoneGap
3 2 (20.00%) XML
3 2 (20.00%) XSLT
3 2 (20.00%) Cocoon
4 1 (10.00%) Backbone.js
4 1 (10.00%) Sass
4 1 (10.00%) HTML5
4 1 (10.00%) CSS3
Miscellaneous
1 5 (50.00%) Analytical Skills
2 3 (30.00%) Social Media
3 2 (20.00%) Mobile App
3 2 (20.00%) Economics
3 2 (20.00%) Statistics
3 2 (20.00%) Mathematics
3 2 (20.00%) Psychology
4 1 (10.00%) Blog
4 1 (10.00%) User Experience
4 1 (10.00%) W3C
Processes & Methodologies
1 10 (100.00%) Analytics
2 5 (50.00%) Digital Marketing
3 4 (40.00%) SEO
4 3 (30.00%) Pay per click
4 3 (30.00%) Web Development
5 2 (20.00%) Email Marketing
5 2 (20.00%) E-Commerce
5 2 (20.00%) Business Intelligence
5 2 (20.00%) Statistical Analysis
5 2 (20.00%) Responsive Web Design
5 2 (20.00%) Propensity Modelling
5 2 (20.00%) Line Management
6 1 (10.00%) Customer Analytics
6 1 (10.00%) Campaign Management
6 1 (10.00%) CRM
6 1 (10.00%) Data Modelling
6 1 (10.00%) Scrum
6 1 (10.00%) Agile Software Development
6 1 (10.00%) Data Analysis
6 1 (10.00%) Web Analytics
Programming Languages
1 4 (40.00%) SQL
2 3 (30.00%) JavaScript
3 2 (20.00%) Java
3 2 (20.00%) VBA
3 2 (20.00%) R
Qualifications
1 3 (30.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) WCAG
Systems Management
1 2 (20.00%) TeamSite
Vendors
1 8 (80.00%) Google
2 3 (30.00%) Adobe
3 2 (20.00%) Microsoft