The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 154 160 154
Rank change year-on-year
+6 -6
Permanent jobs citing Google Analytics 11 7 6
As % of all permanent IT jobs located in Scotland 0.33% 0.19% 0.20%
As % of the Cloud Services category 6.15% 4.49% 7.32%
Number of salaries quoted 9 5 4
Average salary £37,500 £28,500 £25,000
Average salary % change year-on-year
+31.57% +14.00%
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Scotland region.

Cloud Services Category
Scotland
Permanent IT job ads with a match in the
Cloud Services category
179 156 82
As % of all permanent IT jobs located in Scotland 5.41% 4.24% 2.71%
Number of salaries quoted 102 99 66
Average salary £42,500 £40,000 £42,500
Average salary % change year-on-year
+6.25% -5.88%
90% offered a salary of more than £28,500 £27,500 £30,000
10% offered a salary of more than £79,500 £50,000 £50,000
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Google Analytics across the Scotland region over the 3 months to 28 August 2015.

Google Analytics Salary Histogram in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +10 5 £35,250 - 1
Edinburgh -7 4 £45,000 +57.89% 2
West Lothian - 2 £32,500 -
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 28 August 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Analytics
2 14 (87.50%) Google
3 8 (50.00%) HTML
3 8 (50.00%) SQL
4 7 (43.75%) Finance
4 7 (43.75%) Marketing
5 6 (37.50%) Analytical Skills
6 5 (31.25%) Social Media
6 5 (31.25%) SEO
6 5 (31.25%) Agile Software Development
6 5 (31.25%) JavaScript
6 5 (31.25%) CSS
7 4 (25.00%) Business Intelligence
7 4 (25.00%) Microsoft
7 4 (25.00%) Adobe
7 4 (25.00%) Scrum
7 4 (25.00%) jQuery
7 4 (25.00%) Digital Marketing
7 4 (25.00%) Pay per click
8 3 (18.75%) Web Development
8 3 (18.75%) Degree
8 3 (18.75%) Email Marketing
8 3 (18.75%) User Experience
8 3 (18.75%) CMS
8 3 (18.75%) Data Modelling
8 3 (18.75%) Java
9 2 (12.50%) T-SQL
9 2 (12.50%) VBA
9 2 (12.50%) SQL Server
9 2 (12.50%) MS Office

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 28 August 2015, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (18.75%) CMS
2 2 (12.50%) Apache
2 2 (12.50%) Tomcat
2 2 (12.50%) SAS
3 1 (6.25%) Apache Spark
Applications
1 2 (12.50%) MS Office
1 2 (12.50%) MS Excel
1 2 (12.50%) SPSS
1 2 (12.50%) Adobe Creative Suite
Business Applications
1 2 (12.50%) WebTrends
Database & Business Intelligence
1 2 (12.50%) SQL Server
1 2 (12.50%) Data Warehouse
1 2 (12.50%) SQL Server Reporting Services
1 2 (12.50%) SQL Server Integration Services
1 2 (12.50%) SQL Server Analysis Services
1 2 (12.50%) SQL Server 2012
2 1 (6.25%) Hadoop
2 1 (6.25%) Apache Hive
2 1 (6.25%) NoSQL
2 1 (6.25%) Big Data
Development Applications
1 2 (12.50%) Visual Studio
1 2 (12.50%) Team Foundation Server
1 2 (12.50%) Grunt
1 2 (12.50%) gulp
General
1 7 (43.75%) Finance
1 7 (43.75%) Marketing
2 2 (12.50%) Retail
3 1 (6.25%) Advertising
Job Titles
1 7 (43.75%) Developer
2 3 (18.75%) Analyst
2 3 (18.75%) Web Developer
3 2 (12.50%) E-Commerce Manager
3 2 (12.50%) UI Developer
3 2 (12.50%) Insight Analyst
3 2 (12.50%) UI Programmer
4 1 (6.25%) Designer
4 1 (6.25%) Content Manager
4 1 (6.25%) Web Content Administrator
4 1 (6.25%) Marketing Manager
4 1 (6.25%) Business Intelligence Developer
4 1 (6.25%) UI Designer
4 1 (6.25%) Digital Marketing Manager
4 1 (6.25%) Analyst Programmer
4 1 (6.25%) Programmer
4 1 (6.25%) Administrator
4 1 (6.25%) Web Administrator
Libraries, Frameworks & Software Standards
1 8 (50.00%) HTML
2 5 (31.25%) CSS
3 4 (25.00%) jQuery
4 2 (12.50%) HTML5
4 2 (12.50%) CSS3
4 2 (12.50%) PhoneGap
4 2 (12.50%) Backbone.js
4 2 (12.50%) Sass
4 2 (12.50%) XML
4 2 (12.50%) XSLT
4 2 (12.50%) Cocoon
Miscellaneous
1 6 (37.50%) Analytical Skills
2 5 (31.25%) Social Media
3 3 (18.75%) User Experience
4 2 (12.50%) Mobile App
4 2 (12.50%) Data Integration
4 2 (12.50%) W3C
4 2 (12.50%) Economics
4 2 (12.50%) Statistics
4 2 (12.50%) Mathematics
4 2 (12.50%) Psychology
5 1 (6.25%) Blog
5 1 (6.25%) PMI
5 1 (6.25%) Enterprise Software
Operating Systems
1 1 (6.25%) Windows
Processes & Methodologies
1 16 (100.00%) Analytics
2 5 (31.25%) SEO
2 5 (31.25%) Agile Software Development
3 4 (25.00%) Scrum
3 4 (25.00%) Business Intelligence
3 4 (25.00%) Digital Marketing
3 4 (25.00%) Pay per click
4 3 (18.75%) Web Development
4 3 (18.75%) Email Marketing
4 3 (18.75%) Data Modelling
5 2 (12.50%) Responsive Web Design
5 2 (12.50%) Line Management
5 2 (12.50%) Technical Architecture
5 2 (12.50%) Master Data Management
5 2 (12.50%) Campaign Management
5 2 (12.50%) Propensity Modelling
5 2 (12.50%) Usability Testing
5 2 (12.50%) Kanban
5 2 (12.50%) Web Accessibility
5 2 (12.50%) CRM
Programming Languages
1 8 (50.00%) SQL
2 5 (31.25%) JavaScript
3 3 (18.75%) Java
4 2 (12.50%) C#
4 2 (12.50%) T-SQL
4 2 (12.50%) VBA
4 2 (12.50%) R
5 1 (6.25%) Python
5 1 (6.25%) CFML
5 1 (6.25%) Scala
5 1 (6.25%) PHP
Qualifications
1 3 (18.75%) Degree
2 1 (6.25%) PMI Certification
Quality Assurance & Compliance
1 2 (12.50%) WCAG
Systems Management
1 2 (12.50%) TeamSite
Vendors
1 14 (87.50%) Google
2 4 (25.00%) Microsoft
2 4 (25.00%) Adobe
3 2 (12.50%) Tableau
4 1 (6.25%) ExactTarget
Glasgow Area
ANSON MCCADE
Salary: £40,000- £60,000 plus attractive benefits
Posted: 3 days ago
Edinburgh
The LIST
Posted: 8 days ago
Edinburgh
Churchill Frank
Salary: £50000 - £55000 per annum
Posted: 9 days ago