The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank 153 148 151
Rank change year-on-year
-5 +3
Permanent jobs citing Google Analytics 7 9 8
As % of all permanent IT jobs located in Scotland 0.22% 0.27% 0.25%
As % of the Business Applications category 3.74% 3.00% 3.04%
Number of salaries quoted 1 7 7
Average salary £47,500 £35,000 £27,000
Average salary % change year-on-year
+35.71% +29.62%
UK excluding London average salary £31,750 £30,000 £35,000
% change year-on-year
+5.83% -14.28%
Google Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Scotland region.

Business Applications Category
Scotland
Permanent IT job ads with a match in the
Business Applications category
187 300 263
As % of all permanent IT jobs located in Scotland 5.87% 9.01% 8.34%
Number of salaries quoted 147 214 188
Average salary £55,000 £55,000 £50,000
Average salary % change year-on-year
- +10.00%
90% offered a salary of more than £34,800 £30,000 £32,330
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Scotland region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Scotland region.

Google Analytics Salary Trend in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -6 7 £47,500 +90.00%
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 26 November 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 7 (58.33%) JavaScript
2 7 (58.33%) HTML
3 6 (50.00%) PHP
3 6 (50.00%) Web Development
3 6 (50.00%) Analytical Skills
4 5 (41.67%) Finance
4 5 (41.67%) Agile Software Development
4 5 (41.67%) SQL Server
4 5 (41.67%) Business Intelligence
5 4 (33.33%) E-Commerce
5 4 (33.33%) CSS
5 4 (33.33%) XML
5 4 (33.33%) C#
5 4 (33.33%) .NET
5 4 (33.33%) jQuery
5 4 (33.33%) HTML5
6 3 (25.00%) Waterfall
6 3 (25.00%) Performance Testing
6 3 (25.00%) Release Management
6 3 (25.00%) WordPress
6 3 (25.00%) HubSpot
6 3 (25.00%) ClearCase
6 3 (25.00%) Scrum
6 3 (25.00%) .NET Framework
6 3 (25.00%) Graphic Design
6 3 (25.00%) SQL Server Reporting Services
6 3 (25.00%) Ruby
6 3 (25.00%) Ajax

Google Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 26 November 2014, IT jobs across the Scotland region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (25.00%) IIS
1 3 (25.00%) WordPress
2 1 (8.33%) Sitecore CMS
2 1 (8.33%) CMS
2 1 (8.33%) Alfresco
Communications & Networking
1 3 (25.00%) SMS
1 3 (25.00%) DNS
Database & Business Intelligence
1 5 (41.67%) SQL Server
2 3 (25.00%) SQL Server Reporting Services
3 2 (16.67%) SQL Server 2008
3 2 (16.67%) SQL Server 2012
4 1 (8.33%) Relational Database
Development Applications
1 3 (25.00%) Visual Studio
1 3 (25.00%) ClearCase
1 3 (25.00%) LoadRunner
2 1 (8.33%) Subversion
2 1 (8.33%) Team Foundation Server
2 1 (8.33%) Mercurial
General
1 5 (41.67%) Finance
2 2 (16.67%) Marketing
3 1 (8.33%) Retail
Job Titles
1 9 (75.00%) Analyst
2 7 (58.33%) Developer
3 4 (33.33%) Web Developer
4 3 (25.00%) .NET Developer
4 3 (25.00%) Technical Analyst
4 3 (25.00%) Developer Analyst
4 3 (25.00%) Web Analyst
5 2 (16.67%) Business Intelligence Analyst
5 2 (16.67%) VB.NET Developer
5 2 (16.67%) Data Analyst
5 2 (16.67%) Business Analyst
6 1 (8.33%) Analyst Developer
6 1 (8.33%) C# Developer
6 1 (8.33%) Technical Developer
6 1 (8.33%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 7 (58.33%) HTML
2 4 (33.33%) .NET
2 4 (33.33%) CSS
2 4 (33.33%) XML
2 4 (33.33%) jQuery
2 4 (33.33%) HTML5
3 3 (25.00%) Ajax
3 3 (25.00%) .NET Framework
3 3 (25.00%) XSD
3 3 (25.00%) JSP
3 3 (25.00%) Web Services
3 3 (25.00%) ASP.NET
4 1 (8.33%) XSL
4 1 (8.33%) Middleware
4 1 (8.33%) CSS3
4 1 (8.33%) Backbone.js
4 1 (8.33%) Twitter Bootstrap
Miscellaneous
1 6 (50.00%) Analytical Skills
2 3 (25.00%) N-Tier
2 3 (25.00%) Graphic Design
3 2 (16.67%) Mathematics
3 2 (16.67%) Economics
4 1 (8.33%) Computer Science
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) Web Development
3 5 (41.67%) Business Intelligence
3 5 (41.67%) Agile Software Development
4 4 (33.33%) E-Commerce
5 3 (25.00%) Project Management
5 3 (25.00%) Scrum
5 3 (25.00%) UML
5 3 (25.00%) Release Management
5 3 (25.00%) Performance Testing
5 3 (25.00%) Waterfall
5 3 (25.00%) Web Analytics
6 2 (16.67%) Digital Marketing
6 2 (16.67%) Data Analysis
7 1 (8.33%) TDD
7 1 (8.33%) Content Management
7 1 (8.33%) Data Modelling
7 1 (8.33%) Customer Analytics
7 1 (8.33%) Coaching
7 1 (8.33%) Performance Improvement
Programming Languages
1 7 (58.33%) JavaScript
2 6 (50.00%) PHP
3 4 (33.33%) C#
4 3 (25.00%) Ruby
4 3 (25.00%) SQL
4 3 (25.00%) T-SQL
4 3 (25.00%) VBScript
4 3 (25.00%) VB.NET
5 2 (16.67%) Python
6 1 (8.33%) Java
Qualifications
1 2 (16.67%) Degree
System Software
1 3 (25.00%) Active Directory
Vendors
1 12 (100.00%) Google
2 3 (25.00%) IBM
2 3 (25.00%) Microsoft
2 3 (25.00%) HP
2 3 (25.00%) HubSpot
3 2 (16.67%) Tableau
4 1 (8.33%) Twitter
4 1 (8.33%) Adobe
4 1 (8.33%) Sitecore