The table below looks at the statistics for SEO skills in IT jobs advertised for the Swindon region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 62 69 50
Rank change year-on-year
+7 -19
Permanent jobs citing SEO 7 4 2
As % of all permanent IT jobs located in Swindon 1.07% 0.63% 0.49%
As % of the Processes & Methodologies category 1.30% 0.75% 0.60%
Number of salaries quoted 4 2 2
Average salary £35,000 £28,750 £22,000
Average salary % change year-on-year
+21.73% +30.68%
90% offered a salary of more than £22,950 £23,750 £18,800
10% offered a salary of more than £42,500 £33,750 £25,200
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Permanent IT job ads with a match in the
Processes & Methodologies category
539 532 333
As % of all permanent IT jobs located in Swindon 82.04% 84.18% 81.42%
Number of salaries quoted 410 431 306
Average salary £42,500 £40,000 £45,000
Average salary % change year-on-year
+6.25% -11.11%
90% offered a salary of more than £31,500 £29,500 £26,000
10% offered a salary of more than £64,750 £60,000 £60,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Swindon

SEO
Salary Trend in Swindon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Swindon region.

SEO Salary Trend in Swindon

SEO
Salary Histogram in Swindon

This chart provides a salary histogram for IT jobs citing SEO across the Swindon region over the 3 months to 31 October 2014.

SEO Salary Histogram in Swindon

SEO
Top 30 Related IT Skills in Swindon

For the 6 months to 31 October 2014, IT jobs across the Swindon region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (100.00%) Marketing
2 10 (83.33%) HTML
3 9 (75.00%) Google
3 9 (75.00%) Analytics
4 8 (66.67%) Google Analytics
5 7 (58.33%) Degree
5 7 (58.33%) Social Media
6 6 (50.00%) Social Media Marketing
6 6 (50.00%) Force.com
6 6 (50.00%) Adobe Creative Suite
6 6 (50.00%) Digital Marketing
6 6 (50.00%) Advertising
6 6 (50.00%) Adobe Premiere
6 6 (50.00%) SQL
6 6 (50.00%) Adobe
7 4 (33.33%) JavaScript
7 4 (33.33%) CSS
8 3 (25.00%) Photoshop
8 3 (25.00%) CMS
8 3 (25.00%) WordPress
8 3 (25.00%) HTML5
8 3 (25.00%) CSS3
9 2 (16.67%) Git (software)
9 2 (16.67%) Mentoring
9 2 (16.67%) Analytical Skills
9 2 (16.67%) Subversion
9 2 (16.67%) jQuery
9 2 (16.67%) Umbraco
9 2 (16.67%) ASP.NET
9 2 (16.67%) .NET

SEO
Top Related IT Skills in Swindon by Category

For the 6 months to 31 October 2014, IT jobs across the Swindon region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (25.00%) CMS
1 3 (25.00%) WordPress
2 2 (16.67%) Umbraco
3 1 (8.33%) Sitecore CMS
3 1 (8.33%) Kentico
Applications
1 6 (50.00%) Adobe Premiere
1 6 (50.00%) Adobe Creative Suite
2 3 (25.00%) Photoshop
3 1 (8.33%) Fireworks
Business Applications
1 8 (66.67%) Google Analytics
2 1 (8.33%) Magento
Cloud Services
1 6 (50.00%) Force.com
Communications & Networking
1 1 (8.33%) Internet
Development Applications
1 2 (16.67%) Subversion
1 2 (16.67%) Git (software)
General
1 12 (100.00%) Marketing
2 6 (50.00%) Advertising
Job Titles
1 6 (50.00%) Designer
2 2 (16.67%) Developer
2 2 (16.67%) Web Developer
2 2 (16.67%) Web Manager
2 2 (16.67%) SEO Executive
3 1 (8.33%) Marketing Executive
3 1 (8.33%) SEO Manager
3 1 (8.33%) Senior Manager
3 1 (8.33%) Senior Developer
3 1 (8.33%) Senior Web Developer
3 1 (8.33%) Digital Marketing Executive
3 1 (8.33%) Graduate
3 1 (8.33%) Junior
Libraries, Frameworks & Software Standards
1 10 (83.33%) HTML
2 4 (33.33%) CSS
3 3 (25.00%) HTML5
3 3 (25.00%) CSS3
4 2 (16.67%) jQuery
4 2 (16.67%) .NET
4 2 (16.67%) ASP.NET
Miscellaneous
1 7 (58.33%) Social Media
2 2 (16.67%) Analytical Skills
3 1 (8.33%) Algorithms
3 1 (8.33%) Digital Media
3 1 (8.33%) Mobile App
3 1 (8.33%) Mathematics
3 1 (8.33%) Computer Science
3 1 (8.33%) Blog
Processes & Methodologies
1 9 (75.00%) Analytics
2 6 (50.00%) Social Media Marketing
2 6 (50.00%) Digital Marketing
3 2 (16.67%) Project Management
3 2 (16.67%) Mentoring
4 1 (8.33%) Software Engineering
4 1 (8.33%) Pay per click
4 1 (8.33%) Market Research
4 1 (8.33%) Online Marketing
4 1 (8.33%) E-Commerce
4 1 (8.33%) Campaign Management
Programming Languages
1 6 (50.00%) SQL
2 4 (33.33%) JavaScript
Qualifications
1 7 (58.33%) Degree
Vendors
1 9 (75.00%) Google
2 6 (50.00%) Adobe
3 1 (8.33%) ION Trading
3 1 (8.33%) Sitecore
3 1 (8.33%) Ektron