The table below looks at the statistics for SEO skills in IT jobs advertised for the Swindon region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 64 75 52
Rank change year-on-year
+11 -23
Permanent jobs citing SEO 11 2 5
As % of all permanent IT jobs located in Swindon 1.50% 0.32% 1.00%
As % of the Processes & Methodologies category 1.84% 0.37% 1.26%
Number of salaries quoted 4 2 5
Average salary £35,000 £28,750 £21,000
Average salary % change year-on-year
+21.73% +36.90%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Permanent IT job ads with a match in the
Processes & Methodologies category
597 546 397
As % of all permanent IT jobs located in Swindon 81.67% 87.08% 79.72%
Number of salaries quoted 471 435 357
Average salary £42,500 £40,500 £45,000
Average salary % change year-on-year
+4.93% -10.00%
90% offered a salary of more than £29,000 £30,000 £27,500
10% offered a salary of more than £60,000 £61,000 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Swindon

SEO
Salary Trend in Swindon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Swindon region.

SEO Salary Trend in Swindon

SEO
Salary Histogram in Swindon

This chart provides a salary histogram for IT jobs citing SEO across the Swindon region over the 3 months to 19 September 2014.

SEO Salary Histogram in Swindon

SEO
Top 30 Related IT Skills in Swindon

For the 6 months to 19 September 2014, IT jobs across the Swindon region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (90.48%) Marketing
2 17 (80.95%) HTML
2 17 (80.95%) Analytics
3 15 (71.43%) Google
4 14 (66.67%) Google Analytics
5 13 (61.90%) Digital Marketing
5 13 (61.90%) Social Media
6 11 (52.38%) JavaScript
6 11 (52.38%) CSS
7 10 (47.62%) Pay per click
8 9 (42.86%) CMS
9 8 (38.10%) Photoshop
9 8 (38.10%) WordPress
9 8 (38.10%) CSS3
9 8 (38.10%) Analytical Skills
9 8 (38.10%) HTML5
10 7 (33.33%) Degree
11 6 (28.57%) Advertising
11 6 (28.57%) Social Media Marketing
11 6 (28.57%) Magento
11 6 (28.57%) Force.com
11 6 (28.57%) SQL
11 6 (28.57%) Adobe
11 6 (28.57%) E-Commerce
11 6 (28.57%) Fireworks
11 6 (28.57%) Adobe Premiere
11 6 (28.57%) Software Engineering
11 6 (28.57%) Mobile App
12 3 (14.29%) Web Design
12 3 (14.29%) B2B

SEO
Top Related IT Skills in Swindon by Category

For the 6 months to 19 September 2014, IT jobs across the Swindon region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (42.86%) CMS
2 8 (38.10%) WordPress
3 2 (9.52%) Umbraco
4 1 (4.76%) Sitecore CMS
4 1 (4.76%) Kentico
Applications
1 8 (38.10%) Photoshop
2 6 (28.57%) Fireworks
2 6 (28.57%) Adobe Premiere
Business Applications
1 14 (66.67%) Google Analytics
2 6 (28.57%) Magento
Cloud Services
1 6 (28.57%) Force.com
Communications & Networking
1 1 (4.76%) Internet
Development Applications
1 2 (9.52%) Subversion
1 2 (9.52%) Git (software)
General
1 19 (90.48%) Marketing
2 6 (28.57%) Advertising
Job Titles
1 7 (33.33%) SEO Executive
2 6 (28.57%) Designer
3 2 (9.52%) PPC Manager
3 2 (9.52%) PPC Analyst
3 2 (9.52%) Web Manager
3 2 (9.52%) PPC Executive
3 2 (9.52%) PPC Specialist
3 2 (9.52%) Developer
3 2 (9.52%) Web Developer
4 1 (4.76%) Senior Manager
4 1 (4.76%) Senior Developer
4 1 (4.76%) Senior Web Developer
4 1 (4.76%) Marketing Manager
4 1 (4.76%) Digital Marketing Manager
4 1 (4.76%) Marketing Executive
4 1 (4.76%) SEO Manager
4 1 (4.76%) Graduate
4 1 (4.76%) Junior
4 1 (4.76%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 17 (80.95%) HTML
2 11 (52.38%) CSS
3 8 (38.10%) HTML5
3 8 (38.10%) CSS3
4 2 (9.52%) jQuery
4 2 (9.52%) .NET
4 2 (9.52%) ASP.NET
Miscellaneous
1 13 (61.90%) Social Media
2 8 (38.10%) Analytical Skills
3 6 (28.57%) Mobile App
4 2 (9.52%) Blog
5 1 (4.76%) Podcast
5 1 (4.76%) Mathematics
5 1 (4.76%) Computer Science
5 1 (4.76%) Digital Media
Processes & Methodologies
1 17 (80.95%) Analytics
2 13 (61.90%) Digital Marketing
3 10 (47.62%) Pay per click
4 6 (28.57%) Social Media Marketing
4 6 (28.57%) Software Engineering
4 6 (28.57%) E-Commerce
5 3 (14.29%) B2B
5 3 (14.29%) Web Design
6 2 (9.52%) Project Management
6 2 (9.52%) Mentoring
7 1 (4.76%) People Management
7 1 (4.76%) Campaign Management
7 1 (4.76%) Web Analytics
7 1 (4.76%) B2C
7 1 (4.76%) Market Research
7 1 (4.76%) Customer Engagement
7 1 (4.76%) Online Marketing
Programming Languages
1 11 (52.38%) JavaScript
2 6 (28.57%) SQL
Qualifications
1 7 (33.33%) Degree
Vendors
1 15 (71.43%) Google
2 6 (28.57%) Adobe
3 2 (9.52%) HP
3 2 (9.52%) Dell
3 2 (9.52%) NetApp
4 1 (4.76%) ION Trading
4 1 (4.76%) Sitecore
4 1 (4.76%) Ektron
4 1 (4.76%) Facebook
4 1 (4.76%) Twitter