The table below looks at the statistics for SEO skills in IT jobs advertised for the Swindon region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 64 58 67
Rank change year-on-year
-6 +9
Permanent jobs citing SEO 3 9 3
As % of all permanent IT jobs located in Swindon 0.51% 1.83% 0.49%
As % of the Processes & Methodologies category 0.57% 2.27% 0.59%
Number of salaries quoted 3 8 3
Average salary £45,000 £30,000 £47,500
Average salary % change year-on-year
+50.00% -36.84%
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Swindon region.

Processes & Methodologies Category
Swindon
Permanent IT job ads with a match in the
Processes & Methodologies category
525 397 510
As % of all permanent IT jobs located in Swindon 90.05% 80.69% 83.88%
Number of salaries quoted 402 363 451
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £32,500 £29,500 £28,000
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Swindon

SEO
Salary Trend in Swindon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Swindon region.

SEO Salary Trend in Swindon

SEO
Top 30 Related IT Skills in Swindon

For the 6 months to 27 January 2015, IT jobs across the Swindon region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (100.00%) Marketing
2 11 (91.67%) HTML
3 7 (58.33%) Analytics
4 6 (50.00%) Google
4 6 (50.00%) Google Analytics
4 6 (50.00%) JavaScript
4 6 (50.00%) CSS
4 6 (50.00%) Degree
5 5 (41.67%) Advertising
5 5 (41.67%) Adobe Premiere
5 5 (41.67%) SQL
5 5 (41.67%) Adobe
5 5 (41.67%) WordPress
5 5 (41.67%) Force.com
5 5 (41.67%) Social Media
5 5 (41.67%) Social Media Marketing
5 5 (41.67%) Adobe Creative Suite
6 4 (33.33%) Digital Marketing
7 3 (25.00%) nginx
7 3 (25.00%) OO PHP
7 3 (25.00%) Linux
7 3 (25.00%) OO
7 3 (25.00%) Apache
7 3 (25.00%) E-Commerce
7 3 (25.00%) PHP
7 3 (25.00%) MySQL
7 3 (25.00%) MVC
8 2 (16.67%) Subversion
8 2 (16.67%) CMS
8 2 (16.67%) Photoshop

SEO
Top Related IT Skills in Swindon by Category

For the 6 months to 27 January 2015, IT jobs across the Swindon region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (41.67%) WordPress
2 3 (25.00%) Apache
2 3 (25.00%) nginx
3 2 (16.67%) CMS
3 2 (16.67%) Umbraco
4 1 (8.33%) Sitecore CMS
4 1 (8.33%) Kentico
Applications
1 5 (41.67%) Adobe Premiere
1 5 (41.67%) Adobe Creative Suite
2 2 (16.67%) Photoshop
Business Applications
1 6 (50.00%) Google Analytics
Cloud Services
1 5 (41.67%) Force.com
Communications & Networking
1 1 (8.33%) Internet
Database & Business Intelligence
1 3 (25.00%) MySQL
Development Applications
1 2 (16.67%) Subversion
1 2 (16.67%) Git (software)
General
1 12 (100.00%) Marketing
2 5 (41.67%) Advertising
Job Titles
1 5 (41.67%) Developer
1 5 (41.67%) Web Developer
1 5 (41.67%) Designer
2 3 (25.00%) PHP Developer
2 3 (25.00%) PHP Web Developer
3 2 (16.67%) Web Manager
4 1 (8.33%) Marketing Executive
4 1 (8.33%) SEO Manager
4 1 (8.33%) Senior Manager
4 1 (8.33%) Senior Developer
4 1 (8.33%) Senior Web Developer
4 1 (8.33%) Digital Marketing Executive
4 1 (8.33%) Graduate
4 1 (8.33%) Junior
Libraries, Frameworks & Software Standards
1 11 (91.67%) HTML
2 6 (50.00%) CSS
3 2 (16.67%) jQuery
3 2 (16.67%) HTML5
3 2 (16.67%) CSS3
3 2 (16.67%) .NET
3 2 (16.67%) ASP.NET
Miscellaneous
1 5 (41.67%) Social Media
2 1 (8.33%) Digital Media
2 1 (8.33%) Analytical Skills
2 1 (8.33%) Algorithms
2 1 (8.33%) Mathematics
2 1 (8.33%) Computer Science
Operating Systems
1 3 (25.00%) Linux
Processes & Methodologies
1 7 (58.33%) Analytics
2 5 (41.67%) Social Media Marketing
3 4 (33.33%) Digital Marketing
4 3 (25.00%) OO
4 3 (25.00%) E-Commerce
4 3 (25.00%) MVC
4 3 (25.00%) OO PHP
5 2 (16.67%) Mentoring
5 2 (16.67%) Project Management
6 1 (8.33%) Market Research
Programming Languages
1 6 (50.00%) JavaScript
2 5 (41.67%) SQL
3 3 (25.00%) PHP
Qualifications
1 6 (50.00%) Degree
Vendors
1 6 (50.00%) Google
2 5 (41.67%) Adobe
3 1 (8.33%) ION Trading
3 1 (8.33%) Sitecore
3 1 (8.33%) Ektron