The table below looks at the statistics for SEO skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 93 - 92
Rank change year-on-year
- 0
Permanent jobs citing SEO 10 0 9
As % of all permanent IT jobs located in Wiltshire 0.81% - 0.73%
As % of the Processes & Methodologies category 0.99% - 0.96%
Number of salaries quoted 3 0 9
Average salary £27,500 - £21,000
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1012 824 942
As % of all permanent IT jobs located in Wiltshire 81.81% 84.43% 76.52%
Number of salaries quoted 843 678 845
Average salary £40,000 £42,500 £42,500
Average salary % change year-on-year
-5.88% -
90% offered a salary of more than £27,000 £28,500 £25,000
10% offered a salary of more than £56,500 £60,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wiltshire

SEO
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wiltshire region.

SEO Salary Trend in Wiltshire

SEO
Salary Histogram in Wiltshire

This chart provides a salary histogram for IT jobs citing SEO across the Wiltshire region over the 3 months to 29 August 2014.

SEO Salary Histogram in Wiltshire

SEO
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wiltshire region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon - 10 £27,500 -
SEO
South West

SEO
Top 30 Related IT Skills in Wiltshire

For the 6 months to 29 August 2014, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (85.71%) HTML
2 22 (78.57%) Analytics
3 21 (75.00%) Marketing
4 16 (57.14%) Google
5 15 (53.57%) JavaScript
5 15 (53.57%) CSS
5 15 (53.57%) Pay per click
5 15 (53.57%) Google Analytics
5 15 (53.57%) Digital Marketing
6 14 (50.00%) Social Media
7 12 (42.86%) CMS
8 10 (35.71%) Degree
9 8 (28.57%) HTML5
9 8 (28.57%) WordPress
9 8 (28.57%) Photoshop
9 8 (28.57%) CSS3
10 7 (25.00%) Mobile App
10 7 (25.00%) E-Commerce
10 7 (25.00%) B2B
10 7 (25.00%) Fireworks
10 7 (25.00%) Software Engineering
10 7 (25.00%) Web Design
10 7 (25.00%) Magento
11 6 (21.43%) Force.com
11 6 (21.43%) Adobe Premiere
11 6 (21.43%) Advertising
11 6 (21.43%) Adobe
11 6 (21.43%) HP
11 6 (21.43%) Dell
11 6 (21.43%) NetApp

SEO
Top Related IT Skills in Wiltshire by Category

For the 6 months to 29 August 2014, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (42.86%) CMS
2 8 (28.57%) WordPress
3 4 (14.29%) Umbraco
4 1 (3.57%) Sitecore CMS
4 1 (3.57%) Kentico
Applications
1 8 (28.57%) Photoshop
2 7 (25.00%) Fireworks
3 6 (21.43%) Adobe Premiere
Business Applications
1 15 (53.57%) Google Analytics
2 7 (25.00%) Magento
Cloud Services
1 6 (21.43%) Force.com
Communications & Networking
1 1 (3.57%) Internet
Development Applications
1 1 (3.57%) Subversion
1 1 (3.57%) Git (software)
General
1 21 (75.00%) Marketing
2 6 (21.43%) Advertising
3 3 (10.71%) Publishing
Job Titles
1 8 (28.57%) SEO Executive
2 6 (21.43%) Designer
3 4 (14.29%) PPC Manager
3 4 (14.29%) PPC Analyst
3 4 (14.29%) PPC Specialist
3 4 (14.29%) Junior
3 4 (14.29%) PPC Executive
4 3 (10.71%) Web Editor
4 3 (10.71%) Web Content Editor
4 3 (10.71%) Content Editor
4 3 (10.71%) Junior Web Content Editor
5 2 (7.14%) Digital Marketing Specialist
6 1 (3.57%) Graduate
6 1 (3.57%) Digital Marketing Executive
6 1 (3.57%) Digital Marketing Manager
6 1 (3.57%) Marketing Executive
6 1 (3.57%) SEO Manager
6 1 (3.57%) Web Manager
6 1 (3.57%) Developer
6 1 (3.57%) Web Developer
Libraries, Frameworks & Software Standards
1 24 (85.71%) HTML
2 15 (53.57%) CSS
3 8 (28.57%) HTML5
3 8 (28.57%) CSS3
4 1 (3.57%) jQuery
4 1 (3.57%) .NET
4 1 (3.57%) ASP.NET
Miscellaneous
1 14 (50.00%) Social Media
2 7 (25.00%) Mobile App
3 2 (7.14%) Blog
4 1 (3.57%) Podcast
4 1 (3.57%) Mathematics
4 1 (3.57%) Computer Science
4 1 (3.57%) Digital Media
Processes & Methodologies
1 22 (78.57%) Analytics
2 15 (53.57%) Pay per click
2 15 (53.57%) Digital Marketing
3 7 (25.00%) E-Commerce
3 7 (25.00%) B2B
3 7 (25.00%) Web Design
3 7 (25.00%) Software Engineering
4 6 (21.43%) Social Media Marketing
5 3 (10.71%) Time Management
5 3 (10.71%) Content Management
6 1 (3.57%) Web Analytics
6 1 (3.57%) B2C
6 1 (3.57%) Project Management
6 1 (3.57%) Market Research
6 1 (3.57%) Customer Engagement
6 1 (3.57%) Online Marketing
6 1 (3.57%) Campaign Management
Programming Languages
1 15 (53.57%) JavaScript
2 6 (21.43%) SQL
Qualifications
1 10 (35.71%) Degree
Quality Assurance & Compliance
1 3 (10.71%) ISO 9001
Vendors
1 16 (57.14%) Google
2 6 (21.43%) Adobe
2 6 (21.43%) HP
2 6 (21.43%) Dell
2 6 (21.43%) NetApp
3 1 (3.57%) ION Trading
3 1 (3.57%) Sitecore
3 1 (3.57%) Ektron
3 1 (3.57%) Facebook
3 1 (3.57%) Twitter