The table below looks at the statistics for SEO skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 90 78 97
Rank change year-on-year
-12 +19
Permanent jobs citing SEO 9 12 7
As % of all permanent IT jobs located in Wiltshire 0.84% 1.21% 0.59%
As % of the Processes & Methodologies category 0.94% 1.48% 0.73%
Number of salaries quoted 9 11 7
Average salary £45,000 £30,000 £40,000
Average salary % change year-on-year
+50.00% -25.00%
90% offered a salary of more than £38,200 £29,500 £22,000
10% offered a salary of more than £50,500 £32,500 £50,500
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Permanent IT job ads with a match in the
Processes & Methodologies category
957 810 961
As % of all permanent IT jobs located in Wiltshire 89.11% 81.57% 81.23%
Number of salaries quoted 805 717 870
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £54,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wiltshire

SEO
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wiltshire region.

SEO Salary Trend in Wiltshire

SEO
Salary Histogram in Wiltshire

This chart provides a salary histogram for IT jobs citing SEO across the Wiltshire region over the 3 months to 29 January 2015.

SEO Salary Histogram in Wiltshire

SEO
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wiltshire region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Salisbury -4 6 £45,000 +63.63%
Swindon -11 3 £45,000 +50.00%
SEO
South West

SEO
Top 30 Related IT Skills in Wiltshire

For the 6 months to 29 January 2015, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 18 (85.71%) HTML
1 18 (85.71%) Marketing
2 14 (66.67%) CSS
3 13 (61.90%) JavaScript
4 12 (57.14%) WordPress
5 10 (47.62%) PHP
5 10 (47.62%) MySQL
6 9 (42.86%) OO
6 9 (42.86%) Apache
6 9 (42.86%) Project Management
6 9 (42.86%) Linux
6 9 (42.86%) nginx
7 8 (38.10%) OO PHP
8 6 (28.57%) Games
8 6 (28.57%) OOP
8 6 (28.57%) Analytics
9 5 (23.81%) Google
9 5 (23.81%) Degree
9 5 (23.81%) Google Analytics
9 5 (23.81%) Digital Marketing
10 4 (19.05%) Adobe Premiere
10 4 (19.05%) Advertising
10 4 (19.05%) CMS
10 4 (19.05%) Adobe
10 4 (19.05%) SQL
10 4 (19.05%) Social Media Marketing
10 4 (19.05%) Social Media
10 4 (19.05%) Adobe Creative Suite
10 4 (19.05%) Force.com
11 3 (14.29%) jQuery

SEO
Top Related IT Skills in Wiltshire by Category

For the 6 months to 29 January 2015, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (57.14%) WordPress
2 9 (42.86%) Apache
2 9 (42.86%) nginx
3 4 (19.05%) CMS
4 2 (9.52%) Umbraco
5 1 (4.76%) Sitecore CMS
5 1 (4.76%) Kentico
Applications
1 4 (19.05%) Adobe Premiere
1 4 (19.05%) Adobe Creative Suite
2 2 (9.52%) Photoshop
2 2 (9.52%) MS Office
3 1 (4.76%) MS Excel
3 1 (4.76%) MS Project
Business Applications
1 5 (23.81%) Google Analytics
Cloud Services
1 4 (19.05%) Force.com
Communications & Networking
1 1 (4.76%) Internet
Database & Business Intelligence
1 10 (47.62%) MySQL
2 1 (4.76%) Data Warehouse
Development Applications
1 2 (9.52%) Subversion
1 2 (9.52%) Git (software)
General
1 18 (85.71%) Marketing
2 6 (28.57%) Games
3 4 (19.05%) Advertising
4 3 (14.29%) Finance
5 2 (9.52%) Retail
5 2 (9.52%) Back Office
6 1 (4.76%) Banking
Job Titles
1 13 (61.90%) Developer
2 12 (57.14%) Web Developer
3 9 (42.86%) PHP Developer
4 8 (38.10%) PHP Web Developer
5 4 (19.05%) Team Leader
5 4 (19.05%) Web Team Leader
5 4 (19.05%) Senior Developer
5 4 (19.05%) Designer
6 3 (14.29%) Senior Web Developer
6 3 (14.29%) Senior PHP Developer
7 2 (9.52%) Senior PHP Web Developer
7 2 (9.52%) Web Manager
7 2 (9.52%) Business Project Manager
7 2 (9.52%) Business Manager
7 2 (9.52%) Project Manager
7 2 (9.52%) Business Analyst
7 2 (9.52%) Analyst
8 1 (4.76%) SEO Manager
8 1 (4.76%) Front-End Developer
8 1 (4.76%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 18 (85.71%) HTML
2 14 (66.67%) CSS
3 3 (14.29%) jQuery
3 3 (14.29%) .NET
4 2 (9.52%) ASP.NET
4 2 (9.52%) CSS3
4 2 (9.52%) HTML5
5 1 (4.76%) XML
Miscellaneous
1 4 (19.05%) Social Media
2 2 (9.52%) Analytical Skills
3 1 (4.76%) Digital Media
3 1 (4.76%) Algorithms
3 1 (4.76%) W3C
3 1 (4.76%) Management Information System
3 1 (4.76%) Mathematics
3 1 (4.76%) Computer Science
Operating Systems
1 9 (42.86%) Linux
Processes & Methodologies
1 9 (42.86%) OO
1 9 (42.86%) Project Management
2 8 (38.10%) OO PHP
3 6 (28.57%) OOP
3 6 (28.57%) Analytics
4 5 (23.81%) Digital Marketing
5 4 (19.05%) Social Media Marketing
6 3 (14.29%) Mentoring
6 3 (14.29%) E-Commerce
6 3 (14.29%) MVC
7 2 (9.52%) PRINCE2
7 2 (9.52%) Business Transformation
7 2 (9.52%) Matrix Management
8 1 (4.76%) Market Research
8 1 (4.76%) Online Marketing
8 1 (4.76%) Information Architecture
8 1 (4.76%) Performance Management
8 1 (4.76%) Change Control
8 1 (4.76%) Coaching
8 1 (4.76%) CRM
Programming Languages
1 13 (61.90%) JavaScript
2 10 (47.62%) PHP
3 4 (19.05%) SQL
4 1 (4.76%) C#
Qualifications
1 5 (23.81%) Degree
2 1 (4.76%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (4.76%) ISO 9001
Vendors
1 5 (23.81%) Google
2 4 (19.05%) Adobe
3 1 (4.76%) Ektron
3 1 (4.76%) Sitecore
3 1 (4.76%) ION Trading