The table below looks at the statistics for SEO skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 88 70 92
Rank change year-on-year
-18 +22
Permanent jobs citing SEO 5 27 6
As % of all permanent IT jobs located in Wiltshire 0.46% 2.71% 0.55%
As % of the Processes & Methodologies category 0.52% 3.26% 0.66%
Number of salaries quoted 5 26 6
Average salary £39,000 £30,000 £32,715
Average salary % change year-on-year
+30.00% -8.29%
90% offered a salary of more than £33,500 £27,500 £27,500
10% offered a salary of more than £44,000 £39,250 £43,965
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Permanent IT job ads with a match in the
Processes & Methodologies category
953 829 903
As % of all permanent IT jobs located in Wiltshire 86.95% 83.23% 83.00%
Number of salaries quoted 805 718 835
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £27,000 £27,500
10% offered a salary of more than £55,000 £53,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wiltshire

SEO
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wiltshire region.

SEO Salary Trend in Wiltshire

SEO
Salary Histogram in Wiltshire

This chart provides a salary histogram for IT jobs citing SEO across the Wiltshire region over the 3 months to 27 February 2015.

SEO Salary Histogram in Wiltshire

SEO
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wiltshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Salisbury -2 3 £39,000 +41.81%
Swindon -23 1 £45,000 +50.00%
Melksham - 1 £32,500 -
SEO
South West

SEO
Top 30 Related IT Skills in Wiltshire

For the 6 months to 27 February 2015, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (81.25%) HTML
1 13 (81.25%) CSS
1 13 (81.25%) Marketing
2 12 (75.00%) WordPress
2 12 (75.00%) JavaScript
3 10 (62.50%) PHP
3 10 (62.50%) MySQL
4 9 (56.25%) OO
4 9 (56.25%) Apache
4 9 (56.25%) Linux
4 9 (56.25%) Project Management
4 9 (56.25%) nginx
5 8 (50.00%) OO PHP
6 6 (37.50%) Games
6 6 (37.50%) OOP
7 4 (25.00%) E-Commerce
7 4 (25.00%) CMS
8 3 (18.75%) Digital Marketing
8 3 (18.75%) jQuery
8 3 (18.75%) MVC
8 3 (18.75%) Finance
8 3 (18.75%) .NET
8 3 (18.75%) Mentoring
9 2 (12.50%) Git (software)
9 2 (12.50%) Analytical Skills
9 2 (12.50%) Business Transformation
9 2 (12.50%) HTML5
9 2 (12.50%) CSS3
9 2 (12.50%) Photoshop
9 2 (12.50%) MS Office

SEO
Top Related IT Skills in Wiltshire by Category

For the 6 months to 27 February 2015, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (75.00%) WordPress
2 9 (56.25%) Apache
2 9 (56.25%) nginx
3 4 (25.00%) CMS
4 2 (12.50%) Umbraco
5 1 (6.25%) Sitecore CMS
5 1 (6.25%) Kentico
Applications
1 2 (12.50%) Photoshop
1 2 (12.50%) MS Office
2 1 (6.25%) MS Excel
2 1 (6.25%) MS Project
Business Applications
1 1 (6.25%) Google Analytics
Cloud Services
1 1 (6.25%) MailChimp
Database & Business Intelligence
1 10 (62.50%) MySQL
2 1 (6.25%) Data Warehouse
Development Applications
1 2 (12.50%) Subversion
1 2 (12.50%) Git (software)
General
1 13 (81.25%) Marketing
2 6 (37.50%) Games
3 3 (18.75%) Finance
4 2 (12.50%) Back Office
4 2 (12.50%) Retail
5 1 (6.25%) Banking
Job Titles
1 13 (81.25%) Developer
2 12 (75.00%) Web Developer
3 9 (56.25%) PHP Developer
4 8 (50.00%) PHP Web Developer
5 4 (25.00%) Senior Developer
5 4 (25.00%) Web Team Leader
5 4 (25.00%) Team Leader
6 3 (18.75%) Senior Web Developer
6 3 (18.75%) Senior PHP Developer
7 2 (12.50%) Senior PHP Web Developer
7 2 (12.50%) Web Manager
7 2 (12.50%) Business Project Manager
7 2 (12.50%) Business Manager
7 2 (12.50%) Analyst
7 2 (12.50%) Project Manager
7 2 (12.50%) Business Analyst
8 1 (6.25%) Senior Manager
8 1 (6.25%) Technical Leader
8 1 (6.25%) E-Commerce Manager
8 1 (6.25%) Front-End Developer
Libraries, Frameworks & Software Standards
1 13 (81.25%) HTML
1 13 (81.25%) CSS
2 3 (18.75%) .NET
2 3 (18.75%) jQuery
3 2 (12.50%) HTML5
3 2 (12.50%) CSS3
3 2 (12.50%) ASP.NET
4 1 (6.25%) XML
Miscellaneous
1 2 (12.50%) Analytical Skills
2 1 (6.25%) W3C
2 1 (6.25%) Management Information System
Operating Systems
1 9 (56.25%) Linux
Processes & Methodologies
1 9 (56.25%) OO
1 9 (56.25%) Project Management
2 8 (50.00%) OO PHP
3 6 (37.50%) OOP
4 4 (25.00%) E-Commerce
5 3 (18.75%) Digital Marketing
5 3 (18.75%) MVC
5 3 (18.75%) Mentoring
6 2 (12.50%) Business Transformation
6 2 (12.50%) PRINCE2
6 2 (12.50%) Matrix Management
7 1 (6.25%) Email Marketing
7 1 (6.25%) PRINCE
7 1 (6.25%) Performance Management
7 1 (6.25%) Online Marketing
7 1 (6.25%) Information Architecture
7 1 (6.25%) Change Control
7 1 (6.25%) CRM
7 1 (6.25%) Web Design
7 1 (6.25%) Content Management
Programming Languages
1 12 (75.00%) JavaScript
2 10 (62.50%) PHP
3 1 (6.25%) C#
Qualifications
1 1 (6.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (6.25%) ISO 9001
Vendors
1 1 (6.25%) Google
1 1 (6.25%) Sitecore
1 1 (6.25%) Ektron