The table below looks at the statistics for SEO skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 94 97 85
Rank change year-on-year
+3 -12
Permanent jobs citing SEO 12 2 12
As % of all permanent IT jobs located in Wiltshire 0.95% 0.18% 1.05%
As % of the Processes & Methodologies category 1.12% 0.21% 1.36%
Number of salaries quoted 5 2 12
Average salary £42,500 £28,750 £23,000
Average salary % change year-on-year
+47.82% +25.00%
UK excluding London average salary £30,000 £30,000 £30,000
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1069 931 885
As % of all permanent IT jobs located in Wiltshire 84.37% 85.49% 77.56%
Number of salaries quoted 890 765 809
Average salary £40,000 £42,500 £41,000
Average salary % change year-on-year
-5.88% +3.65%
90% offered a salary of more than £27,500 £29,500 £24,000
10% offered a salary of more than £56,500 £57,500 £65,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wiltshire

SEO
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wiltshire region.

SEO Salary Trend in Wiltshire

SEO
Salary Histogram in Wiltshire

This chart provides a salary histogram for IT jobs citing SEO across the Wiltshire region over the 3 months to 30 September 2014.

SEO Salary Histogram in Wiltshire

SEO
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wiltshire region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon +8 11 £35,000 +21.73%
Salisbury - 1 £47,500 -
SEO
South West

SEO
Top 30 Related IT Skills in Wiltshire

For the 6 months to 30 September 2014, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (100.00%) Marketing
2 14 (87.50%) HTML
3 12 (75.00%) Google
3 12 (75.00%) Analytics
4 11 (68.75%) Google Analytics
5 10 (62.50%) Social Media
6 9 (56.25%) Digital Marketing
7 8 (50.00%) CSS
8 7 (43.75%) JavaScript
8 7 (43.75%) CMS
8 7 (43.75%) Degree
9 6 (37.50%) WordPress
9 6 (37.50%) Force.com
9 6 (37.50%) CSS3
9 6 (37.50%) HTML5
9 6 (37.50%) Social Media Marketing
9 6 (37.50%) Adobe Creative Suite
9 6 (37.50%) Adobe Premiere
9 6 (37.50%) Advertising
9 6 (37.50%) SQL
9 6 (37.50%) Photoshop
9 6 (37.50%) Adobe
10 5 (31.25%) Analytical Skills
11 4 (25.00%) Magento
11 4 (25.00%) Mobile App
11 4 (25.00%) Pay per click
11 4 (25.00%) Fireworks
11 4 (25.00%) E-Commerce
11 4 (25.00%) Software Engineering
12 3 (18.75%) Project Management

SEO
Top Related IT Skills in Wiltshire by Category

For the 6 months to 30 September 2014, IT jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (43.75%) CMS
2 6 (37.50%) WordPress
3 2 (12.50%) Umbraco
4 1 (6.25%) Sitecore CMS
4 1 (6.25%) Kentico
Applications
1 6 (37.50%) Photoshop
1 6 (37.50%) Adobe Premiere
1 6 (37.50%) Adobe Creative Suite
2 4 (25.00%) Fireworks
Business Applications
1 11 (68.75%) Google Analytics
2 4 (25.00%) Magento
Cloud Services
1 6 (37.50%) Force.com
Communications & Networking
1 1 (6.25%) Internet
Development Applications
1 2 (12.50%) Subversion
1 2 (12.50%) Git (software)
General
1 16 (100.00%) Marketing
2 6 (37.50%) Advertising
3 1 (6.25%) Finance
Job Titles
1 6 (37.50%) Designer
2 5 (31.25%) SEO Executive
3 3 (18.75%) Developer
3 3 (18.75%) Web Developer
4 2 (12.50%) Web Manager
5 1 (6.25%) Digital Marketing Executive
5 1 (6.25%) Graduate
5 1 (6.25%) Junior
5 1 (6.25%) Senior Manager
5 1 (6.25%) Senior Developer
5 1 (6.25%) Senior Web Developer
5 1 (6.25%) Technical Leader
5 1 (6.25%) Marketing Executive
5 1 (6.25%) SEO Manager
5 1 (6.25%) Front-End Developer
5 1 (6.25%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 14 (87.50%) HTML
2 8 (50.00%) CSS
3 6 (37.50%) HTML5
3 6 (37.50%) CSS3
4 2 (12.50%) jQuery
4 2 (12.50%) .NET
4 2 (12.50%) ASP.NET
5 1 (6.25%) XML
Miscellaneous
1 10 (62.50%) Social Media
2 5 (31.25%) Analytical Skills
3 4 (25.00%) Mobile App
4 1 (6.25%) Algorithms
4 1 (6.25%) Digital Media
4 1 (6.25%) W3C
4 1 (6.25%) Mathematics
4 1 (6.25%) Computer Science
4 1 (6.25%) Blog
Processes & Methodologies
1 12 (75.00%) Analytics
2 9 (56.25%) Digital Marketing
3 6 (37.50%) Social Media Marketing
4 4 (25.00%) Software Engineering
4 4 (25.00%) Pay per click
4 4 (25.00%) E-Commerce
5 3 (18.75%) Project Management
5 3 (18.75%) Mentoring
6 2 (12.50%) Online Marketing
7 1 (6.25%) Information Architecture
7 1 (6.25%) Change Control
7 1 (6.25%) Campaign Management
7 1 (6.25%) Coaching
7 1 (6.25%) Web Design
7 1 (6.25%) Content Management
7 1 (6.25%) Web Development
7 1 (6.25%) Performance Management
7 1 (6.25%) Market Research
Programming Languages
1 7 (43.75%) JavaScript
2 6 (37.50%) SQL
Qualifications
1 7 (43.75%) Degree
Vendors
1 12 (75.00%) Google
2 6 (37.50%) Adobe
3 1 (6.25%) ION Trading
3 1 (6.25%) Sitecore
3 1 (6.25%) Ektron