The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 909 972 975
Rank change year-on-year
+63 +3
Permanent jobs citing Behavioural Targeting 3 3 12
As % of all permanent IT jobs located in the UK 0.003% 0.003% 0.010%
As % of the Processes & Methodologies category 0.004% 0.003% 0.012%
Number of salaries quoted 3 1 7
Median salary £90,000 £42,500 £75,000
Median salary % change year-on-year
+111.76% -43.33%
90% offered a salary of more than £44,000 £42,500 £42,400
10% offered a salary of more than £114,000 £42,500 £86,000
UK excluding London median salary - - £23,500

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
84067 95471 97586
As % of all permanent IT jobs located in the UK 88.24% 87.53% 85.32%
Number of salaries quoted 69978 78940 78095
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 30 September 2016 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 3 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +59 3 £90,000 +111.76%
London +48 3 £90,000 +111.76%
City of London +49 1 £120,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 30 September 2016, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 7 (63.64%) Marketing
1 7 (63.64%) Analytics
2 6 (54.55%) Apache Spark
2 6 (54.55%) Apache Hive
2 6 (54.55%) R
2 6 (54.55%) Machine Learning
2 6 (54.55%) Big Data
2 6 (54.55%) Data Analytics
2 6 (54.55%) Hadoop
2 6 (54.55%) Statistical Analysis
2 6 (54.55%) Statistics
2 6 (54.55%) Mathematics
2 6 (54.55%) Computer Science
2 6 (54.55%) Python
2 6 (54.55%) PhD
2 6 (54.55%) ETL
2 6 (54.55%) MATLAB
2 6 (54.55%) Advertising
3 4 (36.36%) Retail
3 4 (36.36%) E-Commerce
4 3 (27.27%) HTML
4 3 (27.27%) JavaScript
4 3 (27.27%) CSS
5 2 (18.18%) Adobe
5 2 (18.18%) Ajax
5 2 (18.18%) Scrum
5 2 (18.18%) QA
5 2 (18.18%) Web Development
5 2 (18.18%) jQuery
5 2 (18.18%) Maxymiser

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (54.55%) Apache Spark
Business Applications
1 1 (9.09%) Optimost
1 1 (9.09%) WebTrends
Cloud Services
1 1 (9.09%) Adobe Analytics
Database & Business Intelligence
1 6 (54.55%) Apache Hive
1 6 (54.55%) Big Data
1 6 (54.55%) Hadoop
General
1 7 (63.64%) Marketing
2 6 (54.55%) Advertising
3 4 (36.36%) Retail
Job Titles
1 2 (18.18%) Developer
1 2 (18.18%) E-Commerce Manager
1 2 (18.18%) E-Commerce Product Manager
1 2 (18.18%) E-Commerce Product Owner
1 2 (18.18%) Product Manager
1 2 (18.18%) Product Owner
1 2 (18.18%) Research Scientist
1 2 (18.18%) Senior E-Commerce Manager
1 2 (18.18%) Senior Manager
1 2 (18.18%) Senior Product Manager
1 2 (18.18%) Senior Product Owner
1 2 (18.18%) Web Developer
2 1 (9.09%) Front End Developer (Client-Side Developer)
2 1 (9.09%) Front End Web Developer (Client-Side Developer)
2 1 (9.09%) Junior
2 1 (9.09%) Junior Developer
2 1 (9.09%) Junior Tester
2 1 (9.09%) Junior Web Developer
2 1 (9.09%) Tester
2 1 (9.09%) Web Tester
Libraries, Frameworks & Software Standards
1 3 (27.27%) CSS
1 3 (27.27%) HTML
2 2 (18.18%) Ajax
2 2 (18.18%) jQuery
Miscellaneous
1 6 (54.55%) Computer Science
1 6 (54.55%) Mathematics
1 6 (54.55%) Statistics
Processes & Methodologies
1 7 (63.64%) Analytics
2 6 (54.55%) Data Analytics
2 6 (54.55%) ETL
2 6 (54.55%) Machine Learning
2 6 (54.55%) Statistical Analysis
3 4 (36.36%) E-Commerce
4 2 (18.18%) Agile Software Development
4 2 (18.18%) Scrum
4 2 (18.18%) Tag Management
4 2 (18.18%) Web Development
5 1 (9.09%) Continuous Improvement
5 1 (9.09%) Digital Marketing
5 1 (9.09%) Front End Development
5 1 (9.09%) Multivariate Testing
5 1 (9.09%) Web Analytics
Programming Languages
1 6 (54.55%) MATLAB
1 6 (54.55%) Python
1 6 (54.55%) R
2 3 (27.27%) JavaScript
Qualifications
1 6 (54.55%) PhD
2 1 (9.09%) Degree
Quality Assurance & Compliance
1 2 (18.18%) QA
Vendors
1 2 (18.18%) Adobe
1 2 (18.18%) Maxymiser
2 1 (9.09%) Monetate
2 1 (9.09%) Omniture
2 1 (9.09%) Tealium