The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Behavioral Targeting
UK
Rank 837 949 950
Rank change year-on-year
+112 +1
Permanent jobs citing Behavioural Targeting 7 7 13
As % of all permanent IT jobs located in the UK 0.008% 0.007% 0.012%
As % of the Processes & Methodologies category 0.009% 0.008% 0.014%
Number of salaries quoted 7 7 2
Median salary £46,000 £57,500 £38,000
Median salary % change year-on-year
-20.00% +51.31%
UK excluding London median salary £21,000 £60,000 £23,500
% change year-on-year
-65.00% +155.31%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
75139 88872 92319
As % of all permanent IT jobs located in the UK 88.69% 88.15% 86.53%
Number of salaries quoted 61840 73780 75650
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,250
10% offered a salary of more than £77,500 £73,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 20 February 2017 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 20 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +97 7 £46,000 -20.00%
London +48 5 £46,000 -20.00%
Sheffield - 2 £21,000 -
South Yorkshire - 2 £21,000 -
Yorkshire - 2 £21,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 20 February 2017, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 8 (80.00%) Analytics
2 7 (70.00%) Analytical Skills
2 7 (70.00%) Adobe
3 5 (50.00%) Web Analytics
3 5 (50.00%) Omniture
3 5 (50.00%) Google Analytics
4 4 (40.00%) Tag Management
4 4 (40.00%) Marketing
4 4 (40.00%) Degree
5 3 (30.00%) E-Commerce
6 2 (20.00%) Oracle
6 2 (20.00%) Stakeholder Management
6 2 (20.00%) Logistics
6 2 (20.00%) Email Marketing
6 2 (20.00%) Test Strategy
7 1 (10.00%) Apache Spark
7 1 (10.00%) Performance Attribution
7 1 (10.00%) Machine Learning
7 1 (10.00%) Big Data
7 1 (10.00%) Data Analytics
7 1 (10.00%) Hadoop
7 1 (10.00%) Apache Hive
7 1 (10.00%) R
7 1 (10.00%) Digital Marketing
7 1 (10.00%) Mathematics
7 1 (10.00%) Computer Science
7 1 (10.00%) Adobe Premiere
7 1 (10.00%) Statistical Analysis
7 1 (10.00%) Statistics
7 1 (10.00%) Python

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) Apache Spark
Applications
1 1 (10.00%) Adobe Premiere
Cloud Services
1 5 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (10.00%) Apache Hive
1 1 (10.00%) Big Data
1 1 (10.00%) Hadoop
General
1 4 (40.00%) Marketing
2 1 (10.00%) Advertising
Job Titles
1 5 (50.00%) Analyst
1 5 (50.00%) Digital Analyst
1 5 (50.00%) Senior Analyst
1 5 (50.00%) Senior Web Analyst
1 5 (50.00%) Web Analyst
2 2 (20.00%) E-Commerce Executive
2 2 (20.00%) Email Executive
2 2 (20.00%) Email Marketing Executive
2 2 (20.00%) Marketing Executive
3 1 (10.00%) Digital Executive
Miscellaneous
1 7 (70.00%) Analytical Skills
2 1 (10.00%) Computer Science
Processes & Methodologies
1 8 (80.00%) Analytics
2 5 (50.00%) Web Analytics
3 4 (40.00%) Tag Management
4 3 (30.00%) E-Commerce
5 2 (20.00%) Email Marketing
5 2 (20.00%) Logistics
5 2 (20.00%) Stakeholder Management
5 2 (20.00%) Test Strategy
6 1 (10.00%) Data Analytics
6 1 (10.00%) Digital Marketing
6 1 (10.00%) ETL
6 1 (10.00%) Machine Learning
6 1 (10.00%) Mathematics
6 1 (10.00%) Performance Attribution
6 1 (10.00%) Statistical Analysis
6 1 (10.00%) Statistics
Programming Languages
1 1 (10.00%) MATLAB
1 1 (10.00%) Python
1 1 (10.00%) R
Qualifications
1 4 (40.00%) Degree
2 1 (10.00%) PhD
Vendors
1 7 (70.00%) Adobe
2 5 (50.00%) Omniture
3 2 (20.00%) Oracle