The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 943 965 997
Rank change year-on-year
+22 +32
Permanent jobs citing Behavioural Targeting 1 8 14
As % of all permanent IT jobs located in the UK 0.001% 0.007% 0.012%
As % of the Processes & Methodologies category 0.001% 0.008% 0.014%
Number of salaries quoted 1 3 4
Median salary £70,000 £45,000 £24,250
Median salary % change year-on-year
+55.55% +85.56%
UK excluding London median salary £70,000 £43,750 £24,250
% change year-on-year
+60.00% +80.41%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90181 94837 103287
As % of all permanent IT jobs located in the UK 87.67% 85.96% 85.30%
Number of salaries quoted 75015 76618 83292
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +14 1 £70,000 +55.55% 4
Milton Keynes - 1 £70,000 - 1
Buckinghamshire - 1 £70,000 - 1
South East - 1 £70,000 - 1

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 3 May 2016, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 6 (75.00%) Marketing
2 5 (62.50%) Drupal
2 5 (62.50%) E-Commerce
2 5 (62.50%) Adobe
2 5 (62.50%) CMS
2 5 (62.50%) Adobe Analytics
2 5 (62.50%) Adobe Experience Manager
2 5 (62.50%) Analytics
3 4 (50.00%) Multivariate Testing
3 4 (50.00%) Digital Analytics
3 4 (50.00%) Digital Marketing
3 4 (50.00%) Content Management
3 4 (50.00%) Web Analytics
4 2 (25.00%) Degree
4 2 (25.00%) Finance
5 1 (12.50%) MATLAB
5 1 (12.50%) Project Management
5 1 (12.50%) Scrum
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Retail
5 1 (12.50%) Business Intelligence
5 1 (12.50%) B2B
5 1 (12.50%) B2C
5 1 (12.50%) C++
5 1 (12.50%) Java
5 1 (12.50%) Python
5 1 (12.50%) CRM
5 1 (12.50%) Computer Science
5 1 (12.50%) Copywriting
5 1 (12.50%) Data Protection

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (62.50%) Adobe Experience Manager
1 5 (62.50%) CMS
1 5 (62.50%) Drupal
2 1 (12.50%) IPython
Cloud Services
1 5 (62.50%) Adobe Analytics
Database & Business Intelligence
1 1 (12.50%) Big Data
General
1 6 (75.00%) Marketing
2 2 (25.00%) Finance
3 1 (12.50%) Retail
Job Titles
1 4 (50.00%) E-Commerce Manager
1 4 (50.00%) Web Manager
2 3 (37.50%) Analytics Manager
2 3 (37.50%) Digital Analytics Manager
2 3 (37.50%) Web Analytics Manager
3 2 (25.00%) Senior Manager
4 1 (12.50%) Data Scientist
4 1 (12.50%) E-Commerce Product Manager
4 1 (12.50%) E-Commerce Product Owner
4 1 (12.50%) E-Commerce Specialist
4 1 (12.50%) Email Marketing Manager
4 1 (12.50%) Product Manager
4 1 (12.50%) Product Owner
4 1 (12.50%) Senior Data Scientist
4 1 (12.50%) Senior E-Commerce Manager
4 1 (12.50%) Senior Marketing Manager
4 1 (12.50%) Senior Product Owner
4 1 (12.50%) Web Analytics Specialist
4 1 (12.50%) Web Specialist
4 1 (12.50%) Website Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) NumPy
1 1 (12.50%) Pandas
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Artificial Intelligence
1 1 (12.50%) Computer Science
1 1 (12.50%) Copywriting
1 1 (12.50%) User Experience
Processes & Methodologies
1 5 (62.50%) Analytics
1 5 (62.50%) E-Commerce
2 4 (50.00%) Content Management
2 4 (50.00%) Digital Analytics
2 4 (50.00%) Digital Marketing
2 4 (50.00%) Multivariate Testing
2 4 (50.00%) Web Analytics
3 1 (12.50%) Agile Software Development
3 1 (12.50%) B2B
3 1 (12.50%) B2C
3 1 (12.50%) Business Intelligence
3 1 (12.50%) CRM
3 1 (12.50%) Customer Engagement
3 1 (12.50%) Customer Segmentation
3 1 (12.50%) Data Analysis
3 1 (12.50%) Data Protection
3 1 (12.50%) Email Marketing
3 1 (12.50%) Machine Learning
3 1 (12.50%) Project Management
3 1 (12.50%) Scrum
Programming Languages
1 1 (12.50%) C++
1 1 (12.50%) Java
1 1 (12.50%) MATLAB
1 1 (12.50%) Python
Qualifications
1 2 (25.00%) Degree
Vendors
1 5 (62.50%) Adobe
Milton Keynes, Buckinghamshire
Understanding Recruitment
Salary: £65000.00 - £75000.00 per annum + 10% bonus, benefits
Posted: 2 days ago
City, London
onezeero.
Salary: £100000 - £140000 per annum + bonus & bens
Posted: 6 days ago
City, London
onezeero.
Salary: £50000 - £80000 per annum + bonus & bens
Posted: 6 days ago
London
Debenhams PLC
Salary: Competitive - with additional benefits
Posted: 22 days ago