The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 917 979 946
Rank change year-on-year
+62 -33
Permanent jobs citing Behavioural Targeting 10 5 35
As % of all permanent IT jobs located in the UK 0.010% 0.005% 0.030%
As % of the Processes & Methodologies category 0.012% 0.005% 0.035%
Number of salaries quoted 10 4 14
Median salary £67,500 £40,000 £75,000
Median salary % change year-on-year
+68.75% -46.66%
90% offered a salary of more than £31,900 £40,000 £29,950
10% offered a salary of more than £120,000 £40,000 £95,000
UK excluding London median salary £70,000 £40,000 £23,500
% change year-on-year
+75.00% +70.21%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86074 96066 99488
As % of all permanent IT jobs located in the UK 87.83% 87.26% 85.40%
Number of salaries quoted 71841 78584 80267
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 27 July 2016 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 10 £67,500 +68.75%
London +48 8 £65,000 -
City of London - 5 £120,000 -
South East +10 2 £70,000 +75.00%
Milton Keynes - 2 £70,000 -
Buckinghamshire - 2 £70,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 27 July 2016, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 6 (60.00%) Marketing
1 6 (60.00%) Analytics
2 5 (50.00%) Apache Spark
2 5 (50.00%) Apache Hive
2 5 (50.00%) R
2 5 (50.00%) Machine Learning
2 5 (50.00%) Big Data
2 5 (50.00%) Data Analytics
2 5 (50.00%) Hadoop
2 5 (50.00%) Statistical Analysis
2 5 (50.00%) Statistics
2 5 (50.00%) Mathematics
2 5 (50.00%) Computer Science
2 5 (50.00%) Python
2 5 (50.00%) PhD
2 5 (50.00%) ETL
2 5 (50.00%) MATLAB
2 5 (50.00%) Advertising
3 4 (40.00%) Retail
3 4 (40.00%) E-Commerce
4 3 (30.00%) HTML
4 3 (30.00%) JavaScript
4 3 (30.00%) CSS
5 2 (20.00%) Adobe
5 2 (20.00%) Ajax
5 2 (20.00%) Scrum
5 2 (20.00%) QA
5 2 (20.00%) Web Development
5 2 (20.00%) jQuery
5 2 (20.00%) Maxymiser

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (50.00%) Apache Spark
Business Applications
1 1 (10.00%) Optimost
1 1 (10.00%) WebTrends
Cloud Services
1 1 (10.00%) Adobe Analytics
Database & Business Intelligence
1 5 (50.00%) Apache Hive
1 5 (50.00%) Big Data
1 5 (50.00%) Hadoop
General
1 6 (60.00%) Marketing
2 5 (50.00%) Advertising
3 4 (40.00%) Retail
Job Titles
1 2 (20.00%) Developer
1 2 (20.00%) E-Commerce Manager
1 2 (20.00%) E-Commerce Product Manager
1 2 (20.00%) E-Commerce Product Owner
1 2 (20.00%) Product Manager
1 2 (20.00%) Product Owner
1 2 (20.00%) Research Scientist
1 2 (20.00%) Senior E-Commerce Manager
1 2 (20.00%) Senior Manager
1 2 (20.00%) Senior Product Manager
1 2 (20.00%) Senior Product Owner
1 2 (20.00%) Web Developer
2 1 (10.00%) Front End Developer (Client-Side Developer)
2 1 (10.00%) Front End Web Developer (Client-Side Developer)
2 1 (10.00%) Junior
2 1 (10.00%) Junior Developer
2 1 (10.00%) Junior Tester
2 1 (10.00%) Junior Web Developer
2 1 (10.00%) Tester
2 1 (10.00%) Web Tester
Libraries, Frameworks & Software Standards
1 3 (30.00%) CSS
1 3 (30.00%) HTML
2 2 (20.00%) Ajax
2 2 (20.00%) jQuery
Miscellaneous
1 5 (50.00%) Computer Science
1 5 (50.00%) Mathematics
1 5 (50.00%) Statistics
Processes & Methodologies
1 6 (60.00%) Analytics
2 5 (50.00%) Data Analytics
2 5 (50.00%) ETL
2 5 (50.00%) Machine Learning
2 5 (50.00%) Statistical Analysis
3 4 (40.00%) E-Commerce
4 2 (20.00%) Agile Software Development
4 2 (20.00%) Scrum
4 2 (20.00%) Tag Management
4 2 (20.00%) Web Development
5 1 (10.00%) Continuous Improvement
5 1 (10.00%) Digital Marketing
5 1 (10.00%) Front End Development
5 1 (10.00%) Multivariate Testing
5 1 (10.00%) Web Analytics
Programming Languages
1 5 (50.00%) MATLAB
1 5 (50.00%) Python
1 5 (50.00%) R
2 3 (30.00%) JavaScript
Qualifications
1 5 (50.00%) PhD
2 1 (10.00%) Degree
Quality Assurance & Compliance
1 2 (20.00%) QA
Vendors
1 2 (20.00%) Adobe
1 2 (20.00%) Maxymiser
2 1 (10.00%) Monetate
2 1 (10.00%) Omniture
2 1 (10.00%) Tealium