The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 20 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Nov 2014
Same period 2013 Same period 2012
Behavioral Targeting
Rank - - 886
Permanent jobs citing Behavioural Targeting 0 0 1
As % of all permanent IT jobs located in the UK - - 0.001%
As % of the Processes & Methodologies category - - 0.001%
Number of salaries quoted 0 0 1
Average salary - - £43,000
UK excluding London average salary - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93772 88958 87318
As % of all permanent IT jobs located in the UK 82.20% 81.61% 79.19%
Number of salaries quoted 76763 72553 73815
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Behavioural Targeting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Behavioural Targeting within the UK as a proportion of the total demand within the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Top 16 Related IT Skills

For the 6 months to 20 November 2014, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting.

1 3 (100.00%) Java
1 3 (100.00%) PHP
1 3 (100.00%) .NET
1 3 (100.00%) CMS
1 3 (100.00%) Marketing
1 3 (100.00%) E-Commerce
1 3 (100.00%) Analytics
2 2 (66.67%) User Experience
2 2 (66.67%) Technical Architecture
2 2 (66.67%) Direct Marketing
2 2 (66.67%) Agile Software Development
3 1 (33.33%) CRM
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Usability Testing
3 1 (33.33%) Multivariate Testing
3 1 (33.33%) Adobe

Behavioural Targeting
Top Related IT Skills by Category

For the 6 months to 20 November 2014, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) CMS
General
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Architect
1 3 (100.00%) Solutions Architect
1 3 (100.00%) Digital Architect
1 3 (100.00%) Digital Solutions Architect
Libraries, Frameworks & Software Standards
1 3 (100.00%) .NET
Miscellaneous
1 2 (66.67%) User Experience
Processes & Methodologies
1 3 (100.00%) E-Commerce
1 3 (100.00%) Analytics
2 2 (66.67%) Agile Software Development
2 2 (66.67%) Technical Architecture
2 2 (66.67%) Direct Marketing
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Usability Testing
3 1 (33.33%) Multivariate Testing
3 1 (33.33%) CRM
Programming Languages
1 3 (100.00%) Java
1 3 (100.00%) PHP
Vendors
1 1 (33.33%) Adobe