The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 872 952 985
Rank change year-on-year
+80 +33
Permanent jobs citing Behavioural Targeting 4 3 5
As % of all permanent IT jobs located in the UK 0.004% 0.003% 0.004%
As % of the Processes & Methodologies category 0.005% 0.003% 0.005%
Number of salaries quoted 4 3 1
Median salary £28,750 £55,000 £37,500
Median salary % change year-on-year
-47.72% +46.66%
UK excluding London median salary £21,000 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78947 92968 97230
As % of all permanent IT jobs located in the UK 88.06% 87.55% 85.71%
Number of salaries quoted 65078 76746 79953
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,426
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 9 December 2016 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +71 4 £28,750 -47.72%
London +64 2 £38,250 -30.45%
Yorkshire - 2 £21,000 -
Sheffield - 2 £21,000 -
South Yorkshire - 2 £21,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 9 December 2016, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 7 (77.78%) Marketing
1 7 (77.78%) Analytics
2 4 (44.44%) R
2 4 (44.44%) Hadoop
2 4 (44.44%) Apache Hive
2 4 (44.44%) Machine Learning
2 4 (44.44%) Big Data
2 4 (44.44%) Data Analytics
2 4 (44.44%) Apache Spark
2 4 (44.44%) Statistical Analysis
2 4 (44.44%) Statistics
2 4 (44.44%) Mathematics
2 4 (44.44%) Computer Science
2 4 (44.44%) Python
2 4 (44.44%) PhD
2 4 (44.44%) ETL
2 4 (44.44%) MATLAB
2 4 (44.44%) Advertising
3 3 (33.33%) Adobe
3 3 (33.33%) E-Commerce
4 2 (22.22%) Oracle
4 2 (22.22%) Stakeholder Management
4 2 (22.22%) Email Marketing
4 2 (22.22%) Logistics
4 2 (22.22%) Test Strategy
4 2 (22.22%) Analytical Skills
5 1 (11.11%) Tealium
5 1 (11.11%) Monetate
5 1 (11.11%) Adobe Analytics
5 1 (11.11%) Maxymiser

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (44.44%) Apache Spark
Applications
1 1 (11.11%) Adobe Premiere
Business Applications
1 1 (11.11%) Optimost
1 1 (11.11%) WebTrends
Cloud Services
1 1 (11.11%) Adobe Analytics
Database & Business Intelligence
1 4 (44.44%) Apache Hive
1 4 (44.44%) Big Data
1 4 (44.44%) Hadoop
General
1 7 (77.78%) Marketing
2 4 (44.44%) Advertising
3 1 (11.11%) Retail
Job Titles
1 2 (22.22%) E-Commerce Executive
1 2 (22.22%) Email Executive
1 2 (22.22%) Email Marketing Executive
1 2 (22.22%) Marketing Executive
2 1 (11.11%) Developer
2 1 (11.11%) Digital Executive
2 1 (11.11%) Junior
2 1 (11.11%) Junior Developer
2 1 (11.11%) Junior Tester
2 1 (11.11%) Junior Web Developer
2 1 (11.11%) Research Scientist
2 1 (11.11%) Tester
2 1 (11.11%) Web Developer
2 1 (11.11%) Web Tester
Libraries, Frameworks & Software Standards
1 1 (11.11%) Ajax
1 1 (11.11%) CSS
1 1 (11.11%) HTML
1 1 (11.11%) jQuery
Miscellaneous
1 4 (44.44%) Computer Science
1 4 (44.44%) Mathematics
1 4 (44.44%) Statistics
2 2 (22.22%) Analytical Skills
Processes & Methodologies
1 7 (77.78%) Analytics
2 4 (44.44%) Data Analytics
2 4 (44.44%) ETL
2 4 (44.44%) Machine Learning
2 4 (44.44%) Statistical Analysis
3 3 (33.33%) E-Commerce
4 2 (22.22%) Email Marketing
4 2 (22.22%) Logistics
4 2 (22.22%) Stakeholder Management
4 2 (22.22%) Test Strategy
5 1 (11.11%) Digital Marketing
5 1 (11.11%) Multivariate Testing
5 1 (11.11%) Tag Management
5 1 (11.11%) Web Analytics
5 1 (11.11%) Web Development
Programming Languages
1 4 (44.44%) MATLAB
1 4 (44.44%) Python
1 4 (44.44%) R
2 1 (11.11%) JavaScript
Qualifications
1 4 (44.44%) PhD
2 1 (11.11%) Degree
Quality Assurance & Compliance
1 1 (11.11%) QA
Vendors
1 3 (33.33%) Adobe
2 2 (22.22%) Oracle
3 1 (11.11%) Maxymiser
3 1 (11.11%) Monetate
3 1 (11.11%) Omniture
3 1 (11.11%) Tealium