The first table below looks at the demand for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Behavioral Targeting
Rank - 889 862
Permanent jobs citing Behavioural Targeting 0 11 8
As % of all permanent IT jobs located in the UK - 0.009% 0.007%
As % of the Processes & Methodologies category - 0.012% 0.009%
Number of salaries quoted 0 8 8
Average salary - £62,750 £57,500
Average salary % change year-on-year
- +9.13%
UK excluding London average salary - £61,500 £54,000
% change year-on-year
- +13.88%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83042 91442 90017
As % of all permanent IT jobs located in the UK 76.35% 74.55% 73.64%
Number of salaries quoted 68087 77706 75411
Average salary £45,000 £47,250 £47,500
Average salary % change year-on-year
-4.76% -0.52%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Behavioural Targeting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Behavioural Targeting within the UK as a proportion of the total demand within the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend

Behavioural Targeting
Top 11 Related IT Skills

For the 6 months to 22 May 2013, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting.

1 1 (100.00%) Data Warehouse
1 1 (100.00%) Data Modelling
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Adobe
1 1 (100.00%) Omniture
1 1 (100.00%) Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) SiteCatalyst
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Analytics
1 1 (100.00%) Mobile App

Behavioural Targeting
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) SiteCatalyst
Database & Business Intelligence
1 1 (100.00%) Data Warehouse
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Web Analyst
1 1 (100.00%) Insight Analyst
Miscellaneous
1 1 (100.00%) Mobile App
Processes & Methodologies
1 1 (100.00%) Data Modelling
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Online Marketing
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Omniture
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Posted: 15 May 2013