The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Behavioral Targeting
UK
Rank 845 932 943
Rank change year-on-year
+87 +11
Permanent jobs citing Behavioural Targeting 4 7 8
As % of all permanent IT jobs located in the UK 0.005% 0.007% 0.008%
As % of the Processes & Methodologies category 0.005% 0.008% 0.009%
Number of salaries quoted 4 7 2
Median salary £30,500 £57,500 £45,000
Median salary % change year-on-year
-46.95% +27.77%
90% offered a salary of more than £21,000 £54,500 £39,000
10% offered a salary of more than £44,200 £60,000 £51,000
UK excluding London median salary £21,000 £60,000 -
% change year-on-year
-65.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74379 87644 90527
As % of all permanent IT jobs located in the UK 88.14% 87.68% 86.05%
Number of salaries quoted 61268 72885 74721
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 20 January 2017 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +83 4 £30,500 -46.95%
London +68 2 £43,000 -25.21%
Yorkshire - 2 £21,000 -
South Yorkshire - 2 £21,000 -
Sheffield - 2 £21,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 20 January 2017, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 4 (66.67%) Marketing
1 4 (66.67%) Analytics
2 3 (50.00%) Adobe
2 3 (50.00%) Analytical Skills
3 2 (33.33%) Test Strategy
3 2 (33.33%) Stakeholder Management
3 2 (33.33%) Email Marketing
3 2 (33.33%) Oracle
3 2 (33.33%) E-Commerce
3 2 (33.33%) Logistics
4 1 (16.67%) Performance Attribution
4 1 (16.67%) Web Analytics
4 1 (16.67%) Omniture
4 1 (16.67%) Statistical Analysis
4 1 (16.67%) Statistics
4 1 (16.67%) Degree
4 1 (16.67%) Mathematics
4 1 (16.67%) Computer Science
4 1 (16.67%) Google Analytics
4 1 (16.67%) ETL
4 1 (16.67%) Python
4 1 (16.67%) PhD
4 1 (16.67%) MATLAB
4 1 (16.67%) Advertising
4 1 (16.67%) Hadoop
4 1 (16.67%) Apache Hive
4 1 (16.67%) R
4 1 (16.67%) Digital Marketing
4 1 (16.67%) Adobe Premiere
4 1 (16.67%) Machine Learning

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) Apache Spark
Applications
1 1 (16.67%) Adobe Premiere
Cloud Services
1 1 (16.67%) Google Analytics
Database & Business Intelligence
1 1 (16.67%) Apache Hive
1 1 (16.67%) Big Data
1 1 (16.67%) Hadoop
General
1 4 (66.67%) Marketing
2 1 (16.67%) Advertising
Job Titles
1 2 (33.33%) E-Commerce Executive
1 2 (33.33%) Email Executive
1 2 (33.33%) Email Marketing Executive
1 2 (33.33%) Marketing Executive
2 1 (16.67%) Analyst
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Digital Executive
2 1 (16.67%) Senior Analyst
2 1 (16.67%) Senior Web Analyst
2 1 (16.67%) Web Analyst
Miscellaneous
1 3 (50.00%) Analytical Skills
2 1 (16.67%) Computer Science
2 1 (16.67%) Mathematics
2 1 (16.67%) Statistics
Processes & Methodologies
1 4 (66.67%) Analytics
2 2 (33.33%) E-Commerce
2 2 (33.33%) Email Marketing
2 2 (33.33%) Logistics
2 2 (33.33%) Stakeholder Management
2 2 (33.33%) Test Strategy
3 1 (16.67%) Data Analytics
3 1 (16.67%) Digital Marketing
3 1 (16.67%) ETL
3 1 (16.67%) Machine Learning
3 1 (16.67%) Performance Attribution
3 1 (16.67%) Statistical Analysis
3 1 (16.67%) Tag Management
3 1 (16.67%) Web Analytics
Programming Languages
1 1 (16.67%) MATLAB
1 1 (16.67%) Python
1 1 (16.67%) R
Qualifications
1 1 (16.67%) Degree
1 1 (16.67%) PhD
Vendors
1 3 (50.00%) Adobe
2 2 (33.33%) Oracle
3 1 (16.67%) Omniture