The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 927 940 928
Rank change year-on-year
+13 -12
Permanent jobs citing Behavioural Targeting 7 10 7
As % of all permanent IT jobs located in the UK 0.007% 0.009% 0.007%
As % of the Processes & Methodologies category 0.008% 0.011% 0.008%
Number of salaries quoted 7 2 4
Average salary £57,500 £38,000 £23,500
Average salary % change year-on-year
+51.31% +61.70%
UK excluding London average salary £60,000 £23,500 £23,500
% change year-on-year
+155.31% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88003 90746 87556
As % of all permanent IT jobs located in the UK 86.78% 85.19% 84.86%
Number of salaries quoted 73114 74566 69747
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Behavioural Targeting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Behavioural Targeting within the UK as a proportion of the total demand within the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Top 5 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 7 £57,500 +51.31%
London +6 6 £57,500 +9.52%
South East - 1 £60,000 -
Camberley - 1 £60,000 -
Surrey - 1 £60,000 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting.

1 9 (75.00%) Marketing
1 9 (75.00%) Analytics
2 8 (66.67%) Adobe Analytics
2 8 (66.67%) Adobe
3 7 (58.33%) Web Analytics
3 7 (58.33%) Digital Marketing
4 6 (50.00%) Content Management
4 6 (50.00%) CMS
5 5 (41.67%) E-Commerce
5 5 (41.67%) Adobe Experience Manager
5 5 (41.67%) Drupal
6 4 (33.33%) Multivariate Testing
7 3 (25.00%) Degree
7 3 (25.00%) HTML
7 3 (25.00%) Analytical Skills
7 3 (25.00%) IBM
8 2 (16.67%) User Experience
8 2 (16.67%) AngularJS
8 2 (16.67%) Campaign Management
8 2 (16.67%) Adobe Campaign
8 2 (16.67%) Finance
8 2 (16.67%) JavaScript
8 2 (16.67%) CSS
8 2 (16.67%) CRM
8 2 (16.67%) Unica
8 2 (16.67%) jQuery
8 2 (16.67%) Backbone.js
8 2 (16.67%) HTML5
9 1 (8.33%) Social Media
9 1 (8.33%) hybris

Behavioural Targeting
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT jobs within the UK citing Behavioural Targeting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Behavioural Targeting. Up to 20 skills are shown per category.

Application Platforms
1 6 (50.00%) CMS
2 5 (41.67%) Adobe Experience Manager
2 5 (41.67%) Drupal
3 1 (8.33%) IPython
3 1 (8.33%) WebSphere
Business Applications
1 2 (16.67%) Adobe Campaign
1 2 (16.67%) Unica
Cloud Services
1 8 (66.67%) Adobe Analytics
2 1 (8.33%) Google Analytics
2 1 (8.33%) Google Tag Manager
Database & Business Intelligence
1 1 (8.33%) Big Data
General
1 9 (75.00%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Advertising
Job Titles
1 5 (41.67%) Web Manager
2 4 (33.33%) Web Analytics Manager
3 3 (25.00%) E-Commerce Manager
4 2 (16.67%) Campaign Manager
4 2 (16.67%) Consultant
5 1 (8.33%) Analyst
5 1 (8.33%) Developer
5 1 (8.33%) Digital Transformation
5 1 (8.33%) Digital Transformation Consultant
5 1 (8.33%) E-Commerce Specialist
5 1 (8.33%) Marketing Manager
5 1 (8.33%) Senior Manager
5 1 (8.33%) Senior Marketing Manager
5 1 (8.33%) Transformation Consultant
5 1 (8.33%) Web Analyst
5 1 (8.33%) Web Analytics Consultant
5 1 (8.33%) Web Analytics Specialist
5 1 (8.33%) Web Consultant
5 1 (8.33%) Web Specialist
5 1 (8.33%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
2 2 (16.67%) AngularJS
2 2 (16.67%) Backbone.js
2 2 (16.67%) CSS
2 2 (16.67%) HTML5
2 2 (16.67%) jQuery
3 1 (8.33%) NumPy
3 1 (8.33%) Pandas
3 1 (8.33%) XML
Miscellaneous
1 3 (25.00%) Analytical Skills
2 2 (16.67%) User Experience
3 1 (8.33%) Artificial Intelligence
3 1 (8.33%) Computer Science
3 1 (8.33%) Copywriting
3 1 (8.33%) Performance Metrics
3 1 (8.33%) Social Media
Processes & Methodologies
1 9 (75.00%) Analytics
2 7 (58.33%) Digital Marketing
2 7 (58.33%) Web Analytics
3 6 (50.00%) Content Management
4 5 (41.67%) E-Commerce
5 4 (33.33%) Multivariate Testing
6 2 (16.67%) Campaign Management
6 2 (16.67%) CRM
7 1 (8.33%) Agile Software Development
7 1 (8.33%) B2B
7 1 (8.33%) B2C
7 1 (8.33%) Benchmarking
7 1 (8.33%) Business Intelligence
7 1 (8.33%) Channel Management
7 1 (8.33%) Customer Engagement
7 1 (8.33%) Customer Segmentation
7 1 (8.33%) Data Analysis
7 1 (8.33%) Project Management
7 1 (8.33%) Service Delivery
7 1 (8.33%) User Stories
Programming Languages
1 2 (16.67%) JavaScript
2 1 (8.33%) C++
2 1 (8.33%) Java
2 1 (8.33%) MATLAB
2 1 (8.33%) Python
Qualifications
1 3 (25.00%) Degree
Vendors
1 8 (66.67%) Adobe
2 3 (25.00%) IBM
3 1 (8.33%) ATG
3 1 (8.33%) Google
3 1 (8.33%) hybris
3 1 (8.33%) Oracle