The table below looks at the statistics for Behavioural Targeting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Behavioural Targeting over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 May 2016
Same period 2015 Same period 2014
Behavioral Targeting
Rank 926 940 983
Rank change year-on-year
+14 +43
Permanent jobs citing Behavioural Targeting 6 7 21
As % of all permanent IT jobs located in the UK 0.006% 0.007% 0.018%
As % of the Processes & Methodologies category 0.007% 0.008% 0.021%
Number of salaries quoted 6 5 8
Median salary £67,500 £42,500 £42,500
Median salary % change year-on-year
+58.82% -
90% offered a salary of more than £33,250 £40,000 £23,500
10% offered a salary of more than £95,000 £46,500 £95,000
UK excluding London median salary £70,000 £41,250 £23,500
% change year-on-year
+69.69% +75.53%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86605 92119 101627
As % of all permanent IT jobs located in the UK 87.86% 86.39% 85.34%
Number of salaries quoted 72063 74807 82623
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Behavioural Targeting
Jobs Demand Trend

The demand trend of job ads citing Behavioural Targeting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Behavioural Targeting Jobs Demand Trend in the UK

Behavioural Targeting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Behavioural Targeting within the UK.

Behavioural Targeting Salary Trend in the UK

Behavioural Targeting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Behavioural Targeting over the 3 months to 24 May 2016 within the UK.

Behavioural Targeting Salary Histogram in the UK

Behavioural Targeting
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Behavioural Targeting within the UK over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 6 £67,500 +58.82%
London +32 4 £52,500 +10.52%
South East +27 2 £70,000 +75.00%
Milton Keynes - 2 £70,000 -
Buckinghamshire - 2 £70,000 -
City of London - 2 £92,500 -

Behavioural Targeting
Top 30 Related IT Skills

For the 6 months to 24 May 2016, IT jobs citing Behavioural Targeting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Behavioural Targeting.

1 9 (69.23%) Marketing
2 7 (53.85%) Analytics
2 7 (53.85%) E-Commerce
3 6 (46.15%) Adobe
4 5 (38.46%) CMS
4 5 (38.46%) Adobe Experience Manager
4 5 (38.46%) Adobe Analytics
4 5 (38.46%) Drupal
4 5 (38.46%) Digital Marketing
5 4 (30.77%) Multivariate Testing
5 4 (30.77%) Content Management
5 4 (30.77%) Web Analytics
5 4 (30.77%) Digital Analytics
6 3 (23.08%) MATLAB
6 3 (23.08%) Python
6 3 (23.08%) Retail
6 3 (23.08%) Computer Science
6 3 (23.08%) Machine Learning
6 3 (23.08%) Big Data
7 2 (15.38%) Data Analytics
7 2 (15.38%) Apache Hive
7 2 (15.38%) R
7 2 (15.38%) Degree
7 2 (15.38%) Mathematics
7 2 (15.38%) Hadoop
7 2 (15.38%) PhD
7 2 (15.38%) HTML
7 2 (15.38%) JavaScript
7 2 (15.38%) CSS
7 2 (15.38%) ETL

Behavioural Targeting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (38.46%) Adobe Experience Manager
1 5 (38.46%) CMS
1 5 (38.46%) Drupal
2 2 (15.38%) Apache Spark
3 1 (7.69%) IPython
Cloud Services
1 5 (38.46%) Adobe Analytics
Database & Business Intelligence
1 3 (23.08%) Big Data
2 2 (15.38%) Apache Hive
2 2 (15.38%) Hadoop
General
1 9 (69.23%) Marketing
2 3 (23.08%) Retail
3 2 (15.38%) Advertising
3 2 (15.38%) Finance
Job Titles
1 5 (38.46%) E-Commerce Manager
2 4 (30.77%) Web Manager
3 3 (23.08%) Analytics Manager
3 3 (23.08%) Digital Analytics Manager
3 3 (23.08%) Senior Manager
3 3 (23.08%) Web Analytics Manager
4 2 (15.38%) E-Commerce Product Manager
4 2 (15.38%) E-Commerce Product Owner
4 2 (15.38%) Product Manager
4 2 (15.38%) Product Owner
4 2 (15.38%) Senior E-Commerce Manager
4 2 (15.38%) Senior Product Manager
4 2 (15.38%) Senior Product Owner
5 1 (7.69%) Data Scientist
5 1 (7.69%) Developer
5 1 (7.69%) Marketing Manager
5 1 (7.69%) Research Scientist
5 1 (7.69%) Web Analytics Specialist
5 1 (7.69%) Web Developer
5 1 (7.69%) Website Manager
Libraries, Frameworks & Software Standards
1 2 (15.38%) CSS
1 2 (15.38%) HTML
2 1 (7.69%) Ajax
2 1 (7.69%) jQuery
2 1 (7.69%) NumPy
2 1 (7.69%) Pandas
Miscellaneous
1 3 (23.08%) Computer Science
2 2 (15.38%) Mathematics
2 2 (15.38%) Statistics
3 1 (7.69%) Analytical Skills
3 1 (7.69%) Artificial Intelligence
3 1 (7.69%) Copywriting
3 1 (7.69%) User Experience
Processes & Methodologies
1 7 (53.85%) Analytics
1 7 (53.85%) E-Commerce
2 5 (38.46%) Digital Marketing
3 4 (30.77%) Content Management
3 4 (30.77%) Digital Analytics
3 4 (30.77%) Multivariate Testing
3 4 (30.77%) Web Analytics
4 3 (23.08%) Machine Learning
5 2 (15.38%) Agile Software Development
5 2 (15.38%) Data Analytics
5 2 (15.38%) ETL
5 2 (15.38%) Scrum
5 2 (15.38%) Statistical Analysis
6 1 (7.69%) B2B
6 1 (7.69%) B2C
6 1 (7.69%) Business Intelligence
6 1 (7.69%) CRM
6 1 (7.69%) Data Analysis
6 1 (7.69%) Project Management
6 1 (7.69%) Web Development
Programming Languages
1 3 (23.08%) MATLAB
1 3 (23.08%) Python
2 2 (15.38%) JavaScript
2 2 (15.38%) R
3 1 (7.69%) C++
3 1 (7.69%) Java
Qualifications
1 2 (15.38%) Degree
1 2 (15.38%) PhD
Quality Assurance & Compliance
1 1 (7.69%) QA
Vendors
1 6 (46.15%) Adobe
2 1 (7.69%) Maxymiser