The table below looks at the prevalence of the term Advertising in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Advertising
Rank 117 137 172
Rank change year-on-year
+20 +35
Permanent jobs citing Advertising 2771 2253 1878
As % of all permanent IT jobs located in the UK 2.37% 2.07% 1.60%
As % of the General category 5.40% 4.62% 3.58%
Number of salaries quoted 1820 1838 1680
Average salary £45,000 £45,000 £42,000
Average salary % change year-on-year
- +7.14%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £65,000 £66,500 £63,400
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
51319 48721 52494
As % of all permanent IT jobs located in the UK 43.81% 44.83% 44.80%
Number of salaries quoted 39453 38456 43943
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising within the UK.

Advertising Salary Trend in the UK

Advertising
Salary Histogram

This chart provides a salary histogram for IT jobs citing Advertising over the 3 months to 22 August 2014 within the UK.

Advertising Salary Histogram in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 2643 £45,000 - 641
London +53 1587 £49,500 -5.71% 276
City of London +26 497 £50,000 -9.09% 129
South East -29 378 £49,500 +23.75% 88
North West 0 159 £40,000 -3.61% 49
South West +15 151 £37,500 +7.14% 51
Berkshire +6 128 £49,500 +23.75% 18
Yorkshire -24 99 £37,500 +11.94% 40
East of England +1 97 £37,250 -6.87% 29
West Midlands -17 92 £44,500 +11.25% 46
Manchester -10 80 £28,750 -30.72% 32
West Yorkshire -43 60 £37,500 +15.38% 21
West Sussex +34 53 £57,500 +76.92% 4
Leeds -18 53 £37,500 +15.38% 15
Cheshire +12 52 £40,000 -22.33% 10
Scotland -52 52 £40,000 - 29
Bristol +4 51 £37,500 +4.16% 29
Hampshire -36 51 £38,750 - 17
Surrey -57 51 £57,500 +27.77% 17
Birmingham -6 46 £50,000 +17.64% 24
Wales -12 44 £37,500 -6.25% 9
East Midlands -10 41 £35,000 -9.67% 37
Reading -6 40 £31,250 -21.87% 4
Horsham - 40 £58,500 - 1
South Wales -21 35 £40,000 +2.56% 7
Hertfordshire +1 32 £32,500 -25.28% 10
Buckinghamshire +12 30 £49,500 +4.21% 8
Gloucestershire +12 29 £45,000 +56.52% 4
Cardiff -13 29 £40,000 -8.57% 7
Somerset -6 28 £37,500 -6.25% 4

Advertising
Top 30 Related IT Skills

For the 6 months to 22 August 2014, IT jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 1986 (34.53%) Marketing
2 1386 (24.10%) Microsoft
3 1200 (20.86%) HTML
4 1095 (19.04%) Finance
5 1016 (17.66%) SQL
6 981 (17.05%) .NET
7 980 (17.04%) JavaScript
8 949 (16.50%) CSS
9 845 (14.69%) C#
10 788 (13.70%) SQL Server
11 752 (13.07%) Degree
12 725 (12.60%) MS Excel
13 628 (10.92%) ASP.NET
14 594 (10.33%) MVC
15 588 (10.22%) Analytics
16 576 (10.01%) Project Management
17 556 (9.67%) E-Commerce
18 549 (9.54%) Social Media
19 544 (9.46%) Retail
20 524 (9.11%) Java
21 476 (8.28%) CRM
22 474 (8.24%) Scrum
23 455 (7.91%) Digital Marketing
24 453 (7.88%) Agile Software Development
25 447 (7.77%) TDD
26 441 (7.67%) SEO
27 420 (7.30%) jQuery
28 414 (7.20%) Windows
29 400 (6.95%) Google
30 392 (6.82%) PHP

Advertising
Top Related IT Skills by Category

For the 6 months to 22 August 2014, IT jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 332 (5.77%) CMS
2 257 (4.47%) SharePoint
3 145 (2.52%) Node.js
4 121 (2.10%) Apache
5 111 (1.93%) Sitecore CMS
6 103 (1.79%) MS Exchange
7 102 (1.77%) Tomcat
8 92 (1.60%) Umbraco
9 86 (1.50%) SharePoint 2010
10 83 (1.44%) WordPress
10 83 (1.44%) IIS
11 69 (1.20%) SharePoint 2013
12 62 (1.08%) SAS
13 58 (1.01%) BizTalk Server
14 46 (0.80%) nginx
15 42 (0.73%) Apache Pig
15 42 (0.73%) Drupal
16 41 (0.71%) Adobe CQ
17 39 (0.68%) Lync
18 29 (0.50%) Exchange Server 2010
Applications
1 725 (12.60%) MS Excel
2 337 (5.86%) MS Office
3 280 (4.87%) Photoshop
4 198 (3.44%) Adobe Illustrator
5 145 (2.52%) MS PowerPoint
6 96 (1.67%) MS Visio
7 72 (1.25%) InDesign
8 66 (1.15%) MS Project
9 38 (0.66%) Acrobat
10 33 (0.57%) Adobe After Effects
11 29 (0.50%) Fireworks
12 25 (0.43%) Spreadsheet
13 20 (0.35%) OmniGraffle
14 16 (0.28%) Adobe Premiere
15 13 (0.23%) ImageReady
16 12 (0.21%) SPSS
17 10 (0.17%) InfoPath
17 10 (0.17%) Mingle
18 9 (0.16%) PowerPivot
19 6 (0.10%) Quicktime
Business Applications
1 253 (4.40%) Dynamics CRM
2 241 (4.19%) Google Analytics
3 197 (3.42%) Dynamics AX
4 140 (2.43%) Dynamics NAV
5 53 (0.92%) Agresso
6 40 (0.70%) Sage 200
7 38 (0.66%) WebTrends
8 35 (0.61%) Dynamics GP
9 27 (0.47%) Magento
10 15 (0.26%) Sage 1000
11 14 (0.24%) SAP CRM
12 12 (0.21%) Movex
12 12 (0.21%) SiteCatalyst
13 11 (0.19%) Tridion
14 8 (0.14%) Pegasus Opera
14 8 (0.14%) Oracle BPM
15 7 (0.12%) SAP Business One
15 7 (0.12%) MFGPRO
15 7 (0.12%) Lawson
16 6 (0.10%) Exchequer
Cloud Services
1 115 (2.00%) SaaS
2 62 (1.08%) Amazon AWS
3 45 (0.78%) Cloud Computing
4 42 (0.73%) Microsoft Azure
5 32 (0.56%) GitHub
6 25 (0.43%) Office 365
7 18 (0.31%) Amazon EC2
8 15 (0.26%) SuccessFactors
9 14 (0.24%) Taleo
10 13 (0.23%) ElastiCache
10 13 (0.23%) Amazon ElastiCache
10 13 (0.23%) PaaS
11 9 (0.16%) IaaS
12 8 (0.14%) Force.com
13 7 (0.12%) Google Apps
13 7 (0.12%) MailChimp
13 7 (0.12%) Amazon S3
14 5 (0.087%) Basecamp
15 4 (0.070%) Google App Engine
16 3 (0.052%) Heroku
Communications & Networking
1 264 (4.59%) Internet
2 110 (1.91%) DNS
3 94 (1.63%) SAN
4 93 (1.62%) Firewall
5 90 (1.56%) TCP/IP
6 87 (1.51%) HTTP
7 75 (1.30%) Intranet
8 72 (1.25%) WAN
9 71 (1.23%) LAN
10 62 (1.08%) VPN
11 56 (0.97%) DHCP
12 45 (0.78%) NAS
13 37 (0.64%) BGP
13 37 (0.64%) VoIP
14 36 (0.63%) SSL
15 30 (0.52%) MPLS
16 29 (0.50%) FTP
17 27 (0.47%) Wireless
18 24 (0.42%) LDAP
19 23 (0.40%) Extranet
Database & Business Intelligence
1 788 (13.70%) SQL Server
2 331 (5.75%) MySQL
3 260 (4.52%) NoSQL
4 234 (4.07%) SQL Server Reporting Services
5 209 (3.63%) Big Data
6 173 (3.01%) SQL Server Integration Services
7 160 (2.78%) SQL Server 2008
8 156 (2.71%) Data Warehouse
9 153 (2.66%) SQL Server Analysis Services
10 132 (2.29%) Hadoop
11 127 (2.21%) SQL Server 2012
12 123 (2.14%) Relational Database
13 88 (1.53%) Data Mining
14 84 (1.46%) MongoDB
15 69 (1.20%) Oracle Database
16 63 (1.10%) SQL Server 2005
17 54 (0.94%) RDBMS
18 52 (0.90%) OLAP
19 45 (0.78%) Oracle Database 11g
20 41 (0.71%) Microsoft Analysis Services
Development Applications
1 306 (5.32%) Git (software)
2 142 (2.47%) Subversion
3 97 (1.69%) Visual Studio
4 74 (1.29%) JIRA
5 60 (1.04%) Selenium
6 59 (1.03%) Jenkins
7 55 (0.96%) Dreamweaver
8 49 (0.85%) Maven
9 48 (0.83%) Team Foundation Server
10 45 (0.78%) NUnit
11 37 (0.64%) Cucumber
11 37 (0.64%) JUnit
12 34 (0.59%) Axure RP
13 31 (0.54%) Hudson
14 30 (0.52%) Grunt
15 28 (0.49%) Talend Open Studio
16 26 (0.45%) WebDriver
17 24 (0.42%) Ant
18 23 (0.40%) Bugzilla
19 22 (0.38%) TeamCity
General
1 1986 (34.53%) Marketing
2 1095 (19.04%) Finance
3 544 (9.46%) Retail
4 235 (4.09%) Telecoms
5 175 (3.04%) Banking
6 167 (2.90%) Publishing
7 106 (1.84%) Games
8 68 (1.18%) Manufacturing
9 64 (1.11%) German Language
10 59 (1.03%) Pharmaceutical
11 45 (0.78%) Legal
11 45 (0.78%) Multimedia
12 43 (0.75%) Law
12 43 (0.75%) Billing
13 39 (0.68%) Automotive
14 26 (0.45%) French Language
15 22 (0.38%) Financial Institution
16 20 (0.35%) Electronics
17 17 (0.30%) Investment Banking
18 14 (0.24%) Front Office
Job Titles
1 1660 (28.86%) Developer
2 664 (11.54%) Analyst
3 458 (7.96%) Consultant
4 341 (5.93%) .NET Developer
5 289 (5.02%) Project Manager
6 260 (4.52%) Senior Developer
7 250 (4.35%) Business Analyst
8 219 (3.81%) Designer
9 197 (3.42%) Front-End Developer
10 184 (3.20%) Web Developer
11 175 (3.04%) Architect
12 173 (3.01%) Junior
13 135 (2.35%) Java Developer
14 121 (2.10%) PHP Developer
15 116 (2.02%) Account Manager
16 112 (1.95%) Senior Manager
16 112 (1.95%) PPC Manager
16 112 (1.95%) PPC Analyst
16 112 (1.95%) PPC Executive
16 112 (1.95%) PPC Specialist
Libraries, Frameworks & Software Standards
1 1200 (20.86%) HTML
2 981 (17.05%) .NET
3 949 (16.50%) CSS
4 628 (10.92%) ASP.NET
5 420 (7.30%) jQuery
6 391 (6.80%) HTML5
7 292 (5.08%) XML
8 287 (4.99%) Web Services
9 248 (4.31%) ASP.NET MVC
10 204 (3.55%) CSS3
11 203 (3.53%) RESTful
12 192 (3.34%) AngularJS
13 186 (3.23%) WCF
14 158 (2.75%) .NET Framework
15 155 (2.69%) Backbone.js
16 144 (2.50%) Ajax
17 136 (2.36%) Flash
18 131 (2.28%) ASP.NET Web API
19 123 (2.14%) JSON
20 117 (2.03%) LAMP
Miscellaneous
1 549 (9.54%) Social Media
2 302 (5.25%) Computer Science
3 171 (2.97%) Digital Media
4 141 (2.45%) Mobile App
5 137 (2.38%) Enterprise Software
6 130 (2.26%) Management Information System
7 118 (2.05%) Mathematics
8 99 (1.72%) Open Source
9 92 (1.60%) FMCG
10 86 (1.50%) Statistics
11 56 (0.97%) Copywriting
11 56 (0.97%) Graphic Design
12 51 (0.89%) Blog
13 46 (0.80%) Replication
13 46 (0.80%) iPhone
13 46 (0.80%) Animation
14 42 (0.73%) Artificial Intelligence
15 35 (0.61%) Social Network
16 34 (0.59%) New Media
17 32 (0.56%) E-Learning
Operating Systems
1 414 (7.20%) Windows
2 378 (6.57%) Linux
3 176 (3.06%) UNIX
4 121 (2.10%) Android
5 117 (2.03%) Apple iOS
6 94 (1.63%) Windows Server 2008
7 66 (1.15%) Windows Server 2003
8 63 (1.10%) Mac OS X
9 62 (1.08%) Windows 7
10 59 (1.03%) Windows Server 2012
11 48 (0.83%) Windows XP
12 28 (0.49%) Ubuntu
12 28 (0.49%) Red Hat Enterprise Linux
13 20 (0.35%) Solaris
14 19 (0.33%) CentOS
15 18 (0.31%) Windows 8
16 12 (0.21%) zOS
17 11 (0.19%) Mac OS
18 10 (0.17%) Mac OS X Server
19 9 (0.16%) AIX
Processes & Methodologies
1 594 (10.33%) MVC
2 588 (10.22%) Analytics
3 576 (10.01%) Project Management
4 556 (9.67%) E-Commerce
5 476 (8.28%) CRM
6 474 (8.24%) Scrum
7 455 (7.91%) Digital Marketing
8 453 (7.88%) Agile Software Development
9 447 (7.77%) TDD
10 441 (7.67%) SEO
11 360 (6.26%) Pay per click
12 319 (5.55%) Business Intelligence
13 280 (4.87%) ITIL
14 270 (4.69%) OO
15 218 (3.79%) Continuous Integration
16 213 (3.70%) Stakeholder Management
17 207 (3.60%) BDD
18 205 (3.56%) Business Analysis
19 198 (3.44%) PRINCE2
20 195 (3.39%) Business Development
Programming Languages
1 1016 (17.66%) SQL
2 980 (17.04%) JavaScript
3 845 (14.69%) C#
4 524 (9.11%) Java
5 392 (6.82%) PHP
6 227 (3.95%) Python
7 204 (3.55%) Ruby
8 195 (3.39%) T-SQL
9 131 (2.28%) C
10 113 (1.96%) VB.NET
11 81 (1.41%) Perl
12 80 (1.39%) C++
13 66 (1.15%) Scala
14 62 (1.08%) ActionScript
15 60 (1.04%) PL/SQL
16 52 (0.90%) Bash Shell
16 52 (0.90%) PHP5
17 51 (0.89%) VB
18 47 (0.82%) VBA
19 46 (0.80%) ActionScript 3.0
Qualifications
1 752 (13.07%) Degree
2 132 (2.29%) Microsoft Certification
3 77 (1.34%) ISEB
4 54 (0.94%) PMI Certification
5 49 (0.85%) PRINCE2 Certification
5 49 (0.85%) Cisco Certification
6 39 (0.68%) MCSE
7 38 (0.66%) PMP
8 37 (0.64%) ITIL Certification
9 36 (0.63%) Security Cleared
10 34 (0.59%) MCP
11 31 (0.54%) CISSP
12 29 (0.50%) MCTS
13 26 (0.45%) CIMA
14 25 (0.43%) MCSA
15 24 (0.42%) PhD
15 24 (0.42%) MBA
16 21 (0.37%) PRINCE2 Practitioner
16 21 (0.37%) CCNA
17 20 (0.35%) CCNP
Quality Assurance & Compliance
1 215 (3.74%) QA
2 93 (1.62%) SLA
3 31 (0.54%) ISO/IEC 27001
4 17 (0.30%) PCI DSS
5 10 (0.17%) WCAG
6 8 (0.14%) Data Quality
7 7 (0.12%) COBIT
8 4 (0.070%) ISO 9001
8 4 (0.070%) Sarbanes-Oxley
9 3 (0.052%) EMIR
9 3 (0.052%) Dodd-Frank
10 2 (0.035%) MiFID
11 1 (0.017%) FATCA
11 1 (0.017%) GPG13
11 1 (0.017%) COREP
11 1 (0.017%) COSO
11 1 (0.017%) TickIT
System Software
1 204 (3.55%) Active Directory
2 116 (2.02%) VMware Infrastructure
3 40 (0.70%) Hyper-V
4 27 (0.47%) VMware ESX
5 19 (0.33%) vSphere
6 14 (0.24%) NFS
7 10 (0.17%) HDFS
8 9 (0.16%) vCloud
8 9 (0.16%) KVM
8 9 (0.16%) Postfix
8 9 (0.16%) XenDesktop
8 9 (0.16%) Oracle RMAN
9 8 (0.14%) XenApp
10 7 (0.12%) Oracle RAC
11 5 (0.087%) Sendmail
11 5 (0.087%) DFS Replication
11 5 (0.087%) Microsoft App-V
12 4 (0.070%) Terminal Services
12 4 (0.070%) VMware Server
13 3 (0.052%) zsh
Systems Management
1 55 (0.96%) Puppet
2 50 (0.87%) Opscode Chef
3 41 (0.71%) SCCM
4 23 (0.40%) Nagios
5 16 (0.28%) Capistrano
6 14 (0.24%) Backup Exec
7 10 (0.17%) Zenoss
7 10 (0.17%) YUM
8 9 (0.16%) Check_MK
8 9 (0.16%) Data Guard
8 9 (0.16%) Norton AntiVirus
9 8 (0.14%) OpenView
10 7 (0.12%) WSUS
10 7 (0.12%) NetBackup
11 5 (0.087%) ZABBIX
12 4 (0.070%) HP Quality Center
12 4 (0.070%) HAProxy
13 3 (0.052%) OSSEC
13 3 (0.052%) Red Hat Spacewalk
13 3 (0.052%) Symantec Enterprise Vault
Vendors
1 1386 (24.10%) Microsoft
2 400 (6.95%) Google
3 332 (5.77%) Facebook
4 310 (5.39%) Adobe
5 276 (4.80%) Oracle
6 154 (2.68%) VMware
7 134 (2.33%) Cisco
8 131 (2.28%) Sitecore
9 111 (1.93%) Twitter
10 102 (1.77%) HP
11 78 (1.36%) SAP
11 78 (1.36%) IBM
12 67 (1.16%) Sage
13 66 (1.15%) Salesforce.com
14 59 (1.03%) Zend
15 53 (0.92%) DoubleClick
16 50 (0.87%) Apple
17 47 (0.82%) NetApp
18 44 (0.76%) Business Objects
19 43 (0.75%) Cognos
City, London
JM
Salary: £32000 - £38000 per annum + Excellent Benefits
Posted: 1 hour ago
Cardiff, South Glamorgan
Intapeople
Salary: £18000 to £20000 per annum
Posted: 1 hour ago
Leeds, West Yorkshire
Randstad Technologies
Salary: £24000.00 per annum
Posted: 1 hour ago
Gloucestershire
Randstad Technologies
Salary: £27000.00 per annum
Posted: 1 hour ago
Swindon, Wiltshire
Randstad Technologies
Salary: £28000 - £40000.00 per annum
Posted: 2 hours ago
City, London
Premier Group Recruitment
Posted: 16 hours ago
Greater Manchester
Nigel Frank International Ltd
Salary: £50000 per annum + Bonus, Pension
Posted: 16 hours ago
Central London / West End
Aquent
Salary: Up to £50,000 per annum
Posted: 17 hours ago
Wimborne, Dorset
Farrow & Ball
Salary: Highly Competitive
Posted: 17 hours ago
City, London
JM
Salary: £50000 - £60000 per annum
Posted: 18 hours ago
City, London
Hatstand Limited
Salary: £27000 - £38000 per annum + benefits inc bonus
Posted: 19 hours ago
London
Open Select Recruitment
Salary: £40000 - £55000 per annum + Bonus and Private healthcare
Posted: 20 hours ago
Cheshire
EXCELerate
Salary: From £80,000 to £130,000 per annum To £80k OTE £130k Car, Health, Pens
Posted: 20 hours ago
London
EXCELerate
Salary: From £80,000 to £130,000 per annum To £80k OTE £130k Car, Health, Pens
Posted: 20 hours ago
Reading, Berkshire
EXCELerate
Salary: From £80,000 to £130,000 per annum To £80k OTE £130k Car, Health, Pens
Posted: 20 hours ago
Central London / West End
Client Server
Salary: £50k to £60k + bonus + benefits
Posted: 21 hours ago
Central London / West End
Client Server
Salary: £50k to £60k + bonus + benefits
Posted: 22 hours ago
London
Arcadia
Salary: Highly Competitive
Posted: 22 hours ago
UK
JM
Salary: £47000 per annum
Posted: 22 hours ago
Birmingham, West Midlands (County)
360 Resourcing Solutions
Salary: £20k - 25k per year
Posted: 22 hours ago