The table below looks at the prevalence of the term Advertising in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Advertising
Rank 209 117 146
Rank change year-on-year
-92 +29
Permanent jobs citing Advertising 1674 2873 2148
As % of all permanent IT jobs located in the UK 1.53% 2.47% 1.98%
As % of the General category 3.43% 5.61% 4.47%
Number of salaries quoted 1387 1935 1754
Average salary £45,000 £42,500 £45,000
Average salary % change year-on-year
+5.88% -5.55%
90% offered a salary of more than £27,500 £27,000 £27,500
10% offered a salary of more than £67,500 £66,250 £65,000
UK excluding London average salary £40,000 £40,000 £40,000

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
48815 51234 48001
As % of all permanent IT jobs located in the UK 44.71% 43.99% 44.27%
Number of salaries quoted 38772 39737 37746
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising within the UK.

Advertising Salary Trend in the UK

Advertising
Salary Histogram

This chart provides a salary histogram for IT jobs citing Advertising over the 3 months to 4 August 2015 within the UK.

Advertising Salary Histogram in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -95 1479 £45,000 - 571
London -91 795 £50,000 +4.16% 234
City of London -40 255 £47,500 -5.00% 44
South East -70 227 £45,000 -9.09% 103
South West -14 135 £38,000 +1.33% 27
North West -43 118 £39,000 -2.50% 56
Wales +33 103 £37,500 -6.25% 6
South Wales +27 100 £37,500 -6.25% 4
Berkshire -20 81 £55,000 +11.11% 26
Cardiff +11 66 £37,500 -26.10% 2
Manchester -16 62 £32,500 +4.00% 34
East of England -34 58 £50,000 +33.33% 30
West Midlands -62 57 £33,000 -24.13% 41
Bristol -4 55 £42,500 +13.33% 14
Reading +7 50 £57,500 +35.29% 13
East Midlands +10 46 £32,500 -7.14% 20
Hertfordshire +5 44 £60,000 +84.61% 15
Cheshire -20 42 £40,000 - 9
Hampshire -7 39 £37,500 - 25
Nottinghamshire +12 32 £40,000 -5.88% 3
Surrey -16 32 £35,000 -33.33% 23
Yorkshire -74 30 £30,000 -20.00% 35
Newport +10 28 £43,000 +13.15%
Somerset +4 26 £43,750 +16.66% 3
West Yorkshire -37 24 £29,000 -22.66% 16
Warwickshire -6 21 £35,000 -3.44% 6
Torfaen +11 19 £47,500 +53.84%
Cwmbran +11 19 £47,500 +53.84%
Kent 0 18 £45,000 +25.00% 9
Gloucestershire -12 18 £40,000 -11.11% 1

Advertising
Top 30 Related IT Skills

For the 6 months to 4 August 2015, IT jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 1267 (34.45%) Marketing
2 948 (25.77%) Agile Software Development
3 700 (19.03%) HTML
4 681 (18.52%) Microsoft
5 665 (18.08%) Finance
6 646 (17.56%) JavaScript
7 633 (17.21%) SQL Server
8 624 (16.97%) SQL
9 609 (16.56%) CSS
10 608 (16.53%) .NET
11 569 (15.47%) C#
12 502 (13.65%) Project Management
12 502 (13.65%) MVC
13 487 (13.24%) Analytical Skills
14 478 (13.00%) Degree
15 467 (12.70%) Scrum
16 461 (12.53%) Windows
17 426 (11.58%) ASP.NET
18 390 (10.60%) ITIL
18 390 (10.60%) TDD
19 386 (10.49%) Retail
20 365 (9.92%) Java
21 363 (9.87%) Analytics
22 344 (9.35%) MS Excel
23 317 (8.62%) Web Services
24 312 (8.48%) Facebook
25 307 (8.35%) ASP.NET MVC
26 303 (8.24%) Linux
27 302 (8.21%) Active Directory
27 302 (8.21%) Social Media

Advertising
Top Related IT Skills by Category

For the 6 months to 4 August 2015, IT jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 200 (5.44%) CMS
2 144 (3.92%) SharePoint
3 131 (3.56%) Node.js
4 104 (2.83%) Apache
5 98 (2.66%) MS Exchange
6 73 (1.98%) WordPress
7 67 (1.82%) Tomcat
8 65 (1.77%) Exchange Server 2010
9 57 (1.55%) Exchange Server 2013
10 56 (1.52%) IIS
10 56 (1.52%) Umbraco
11 54 (1.47%) Sitecore CMS
12 42 (1.14%) Exchange Server 2007
13 41 (1.11%) Lync
14 36 (0.98%) Kentico
15 35 (0.95%) SAS
16 33 (0.90%) OpenEdge
17 29 (0.79%) Drupal
18 24 (0.65%) SharePoint 2013
19 22 (0.60%) JBoss
Applications
1 344 (9.35%) MS Excel
2 197 (5.36%) MS Office
3 110 (2.99%) Photoshop
4 58 (1.58%) Adobe Illustrator
5 52 (1.41%) MS PowerPoint
6 47 (1.28%) Adobe Creative Suite
7 46 (1.25%) MS Project
8 36 (0.98%) MS Visio
9 19 (0.52%) Adobe After Effects
10 18 (0.49%) SPSS
11 16 (0.44%) InDesign
12 11 (0.30%) Spreadsheet
13 5 (0.14%) Maya
13 5 (0.14%) InfoPath
14 4 (0.11%) 3ds Max
14 4 (0.11%) Fireworks
15 3 (0.082%) FastStats
15 3 (0.082%) OmniGraffle
16 2 (0.054%) AutoCAD
16 2 (0.054%) S-PLUS
Business Applications
1 41 (1.11%) Dynamics CRM
2 35 (0.95%) Maximo
3 29 (0.79%) Oracle EBS R12
4 27 (0.73%) Magento
5 25 (0.68%) Primavera
5 25 (0.68%) Oracle ERP
6 17 (0.46%) Dynamics AX
7 12 (0.33%) Dynamics NAV
8 11 (0.30%) WebTrends
9 10 (0.27%) Sage 200
10 7 (0.19%) Agresso
11 6 (0.16%) Misys Midas
12 5 (0.14%) SAP InfiniteInsight
12 5 (0.14%) Sage 1000
13 4 (0.11%) Oracle EBS
13 4 (0.11%) Line 500
14 3 (0.082%) Oracle Financials
14 3 (0.082%) SimCorp Dimension
14 3 (0.082%) SAP Business One
14 3 (0.082%) Oracle Payables
Cloud Services
1 141 (3.83%) Cloud Computing
2 140 (3.81%) Amazon AWS
3 115 (3.13%) Google Analytics
4 105 (2.85%) SaaS
5 84 (2.28%) Office 365
6 67 (1.82%) PaaS
7 52 (1.41%) Microsoft Azure
8 47 (1.28%) Amazon EC2
9 37 (1.01%) Amazon S3
10 24 (0.65%) GitHub
11 20 (0.54%) IaaS
12 11 (0.30%) Adobe Analytics
13 10 (0.27%) Heroku
14 9 (0.24%) Route 53
14 9 (0.24%) Amazon ELB
15 8 (0.22%) CodePlex
16 5 (0.14%) Yammer
16 5 (0.14%) Virtual Private Cloud
17 4 (0.11%) AWS CloudFormation
17 4 (0.11%) MailChimp
Communications & Networking
1 123 (3.34%) Firewall
2 106 (2.88%) WAN
2 106 (2.88%) DNS
3 104 (2.83%) Internet
4 101 (2.75%) LAN
5 92 (2.50%) TCP/IP
6 86 (2.34%) SAN
7 72 (1.96%) Network Security
8 64 (1.74%) VPN
9 61 (1.66%) HTTP
10 50 (1.36%) DHCP
11 45 (1.22%) VLAN
12 44 (1.20%) VoIP
12 44 (1.20%) LDAP
13 39 (1.06%) Wireless
14 37 (1.01%) Wi-Fi
15 34 (0.92%) iSCSI
16 31 (0.84%) NAS
17 28 (0.76%) CTI
18 26 (0.71%) Intranet
Database & Business Intelligence
1 633 (17.21%) SQL Server
2 203 (5.52%) MySQL
3 146 (3.97%) Big Data
4 122 (3.32%) NoSQL
5 102 (2.77%) SQL Server Integration Services
6 100 (2.72%) Data Warehouse
7 94 (2.56%) SQL Server Reporting Services
8 74 (2.01%) Data Mining
9 71 (1.93%) SQL Server Analysis Services
10 69 (1.88%) Relational Database
11 68 (1.85%) SQL Server 2008
12 63 (1.71%) MongoDB
13 50 (1.36%) SQL Server 2012
13 50 (1.36%) QlikView
14 43 (1.17%) BusinessObjects
15 37 (1.01%) Hadoop
16 36 (0.98%) Oracle Database
17 34 (0.92%) Oracle Reports
18 31 (0.84%) RDBMS
19 29 (0.79%) Microsoft Analysis Services
Development Applications
1 201 (5.46%) Git (software)
2 91 (2.47%) Selenium
3 85 (2.31%) JIRA
4 54 (1.47%) Visual Studio
5 49 (1.33%) NUnit
6 46 (1.25%) Subversion
7 45 (1.22%) Team Foundation Server
8 44 (1.20%) Cucumber
9 41 (1.11%) Maven
10 40 (1.09%) Jenkins
11 32 (0.87%) Rhino Mocks
12 30 (0.82%) Jasmine
13 29 (0.79%) TeamCity
14 26 (0.71%) JUnit
15 22 (0.60%) Ant
15 22 (0.60%) Eclipse
16 21 (0.57%) CocoaPods
17 20 (0.54%) MSTest
18 18 (0.49%) PHPUnit
18 18 (0.49%) Grunt
General
1 1267 (34.45%) Marketing
2 665 (18.08%) Finance
3 386 (10.49%) Retail
4 268 (7.29%) Telecoms
5 168 (4.57%) Banking
6 72 (1.96%) Billing
7 67 (1.82%) Games
8 58 (1.58%) Publishing
9 48 (1.31%) Law
10 35 (0.95%) Legal
11 32 (0.87%) Manufacturing
12 23 (0.63%) Back Office
13 17 (0.46%) German Language
14 16 (0.44%) Pharmaceutical
14 16 (0.44%) Automotive
15 14 (0.38%) Electronics
15 14 (0.38%) Spanish Language
16 11 (0.30%) French Language
17 10 (0.27%) Multimedia
18 8 (0.22%) Danish Language
Job Titles
1 1145 (31.13%) Developer
2 563 (15.31%) Analyst
3 373 (10.14%) .NET Developer
4 162 (4.40%) Consultant
5 156 (4.24%) Business Analyst
6 151 (4.11%) Senior Developer
7 128 (3.48%) Project Manager
8 124 (3.37%) Designer
9 122 (3.32%) Java Developer
10 116 (3.15%) Support Analyst
11 102 (2.77%) C# Developer
12 97 (2.64%) C# .NET Developer
13 94 (2.56%) Applications Support
14 90 (2.45%) Account Manager
15 88 (2.39%) Senior Manager
16 83 (2.26%) Junior
17 82 (2.23%) PPC Specialist
17 82 (2.23%) PPC Executive
17 82 (2.23%) PPC Manager
17 82 (2.23%) PPC Analyst
Libraries, Frameworks & Software Standards
1 700 (19.03%) HTML
2 609 (16.56%) CSS
3 608 (16.53%) .NET
4 426 (11.58%) ASP.NET
5 317 (8.62%) Web Services
6 307 (8.35%) ASP.NET MVC
7 257 (6.99%) HTML5
8 232 (6.31%) jQuery
9 226 (6.14%) RESTful
10 199 (5.41%) ASP.NET Web API
11 178 (4.84%) .NET Framework
12 131 (3.56%) WCF
13 124 (3.37%) CSS3
14 122 (3.32%) Spring
15 119 (3.24%) Entity Framework
16 104 (2.83%) AngularJS
17 88 (2.39%) XML
18 87 (2.37%) Ajax
19 71 (1.93%) REST
20 64 (1.74%) Hibernate
Miscellaneous
1 487 (13.24%) Analytical Skills
2 302 (8.21%) Social Media
3 235 (6.39%) User Experience
4 136 (3.70%) Computer Science
5 116 (3.15%) Digital Media
6 114 (3.10%) Management Information System
7 98 (2.66%) FMCG
8 95 (2.58%) Data Centre
9 90 (2.45%) Mobile App
10 73 (1.98%) Enterprise Software
11 62 (1.69%) PMI
12 59 (1.60%) Mathematics
13 46 (1.25%) Replication
14 44 (1.20%) Statistics
15 42 (1.14%) GIS
16 38 (1.03%) Animation
17 37 (1.01%) Graphic Design
17 37 (1.01%) Clustering
18 34 (0.92%) Blackberry
19 27 (0.73%) Thin Client
Operating Systems
1 461 (12.53%) Windows
2 303 (8.24%) Linux
3 148 (4.02%) Windows Server 2008
4 115 (3.13%) Windows Server 2012
5 103 (2.80%) UNIX
5 103 (2.80%) Android
6 97 (2.64%) Windows Server 2003
7 85 (2.31%) Apple iOS
8 74 (2.01%) Windows 7
9 47 (1.28%) Windows 8
10 37 (1.01%) Mac OS X
11 32 (0.87%) Windows XP
11 32 (0.87%) Red Hat Enterprise Linux
12 25 (0.68%) CentOS
13 23 (0.63%) Ubuntu
14 20 (0.54%) Debian
15 13 (0.35%) Solaris
16 8 (0.22%) Windows Vista
17 7 (0.19%) HPUX
18 6 (0.16%) AIX
Processes & Methodologies
1 948 (25.77%) Agile Software Development
2 502 (13.65%) MVC
2 502 (13.65%) Project Management
3 467 (12.70%) Scrum
4 390 (10.60%) TDD
4 390 (10.60%) ITIL
5 363 (9.87%) Analytics
6 301 (8.18%) E-Commerce
7 292 (7.94%) Digital Marketing
8 258 (7.01%) BDD
9 215 (5.85%) Web Application Development
10 214 (5.82%) Pay per click
11 208 (5.66%) OO
12 199 (5.41%) Stakeholder Management
13 198 (5.38%) Business Intelligence
14 194 (5.27%) Continuous Integration
15 190 (5.17%) CRM
16 180 (4.89%) SEO
17 175 (4.76%) SDLC
18 169 (4.59%) Business Analysis
Programming Languages
1 646 (17.56%) JavaScript
2 624 (16.97%) SQL
3 569 (15.47%) C#
4 365 (9.92%) Java
5 238 (6.47%) PHP
6 151 (4.11%) T-SQL
7 127 (3.45%) Python
8 121 (3.29%) Ruby
9 91 (2.47%) C++
10 59 (1.60%) VB.NET
11 52 (1.41%) Perl
12 41 (1.11%) Shell Script
13 40 (1.09%) Objective-C
14 39 (1.06%) C
15 38 (1.03%) Scala
15 38 (1.03%) Bash Shell
16 37 (1.01%) PL/SQL
17 32 (0.87%) ActionScript
18 28 (0.76%) PowerShell
19 26 (0.71%) R
Qualifications
1 478 (13.00%) Degree
2 182 (4.95%) ITIL Certification
3 116 (3.15%) Microsoft Certification
4 82 (2.23%) PMI Certification
5 81 (2.20%) ISEB
6 61 (1.66%) MCSE
7 50 (1.36%) Cisco Certification
8 43 (1.17%) VMware Certified Professional (VCP)
9 42 (1.14%) MCSA
10 34 (0.92%) PMP
11 32 (0.87%) CISSP
12 29 (0.79%) CCNA
13 24 (0.65%) Security Cleared
14 22 (0.60%) MCP
15 21 (0.57%) CCA
16 20 (0.54%) Citrix Certification
16 20 (0.54%) CCNP
17 19 (0.52%) PRINCE2 Certification
18 16 (0.44%) CISM
19 15 (0.41%) CCIE
Quality Assurance & Compliance
1 118 (3.21%) QA
2 67 (1.82%) SLA
3 35 (0.95%) ISO/IEC 27001
4 17 (0.46%) PCI DSS
5 9 (0.24%) Sarbanes-Oxley
5 9 (0.24%) PMBOK
6 6 (0.16%) ISO 9001
6 6 (0.16%) COBIT
7 4 (0.11%) GCP
8 3 (0.082%) Data Quality
9 2 (0.054%) BS7799
9 2 (0.054%) GMP
9 2 (0.054%) 21 CFR Part 11
9 2 (0.054%) GAMP
9 2 (0.054%) Basel II
9 2 (0.054%) BS15000
10 1 (0.027%) ISO 14001
10 1 (0.027%) ISO 9000
10 1 (0.027%) Solvency II
System Software
1 302 (8.21%) Active Directory
2 149 (4.05%) VMware Infrastructure
3 81 (2.20%) XenApp
4 63 (1.71%) Hyper-V
5 56 (1.52%) XenDesktop
6 53 (1.44%) vSphere
7 29 (0.79%) VMware ESX
8 23 (0.63%) Docker
9 17 (0.46%) VMware ESXi
10 16 (0.44%) XenServer
11 15 (0.41%) Oracle RAC
12 14 (0.38%) Xen
13 13 (0.35%) Microsoft App-V
14 11 (0.30%) vCloud
15 9 (0.24%) Varnish
16 8 (0.22%) Terminal Services
17 7 (0.19%) VMware Server
17 7 (0.19%) DFS Replication
18 5 (0.14%) OpenSSH
18 5 (0.14%) Firmware
Systems Management
1 82 (2.23%) SCCM
2 60 (1.63%) Puppet
3 41 (1.11%) SCOM
4 38 (1.03%) Opscode Chef
5 22 (0.60%) Ansible
6 13 (0.35%) Vagrant
6 13 (0.35%) Casper Suite
7 9 (0.24%) Backup Exec
7 9 (0.24%) Capistrano
8 8 (0.22%) HP Data Protector
8 8 (0.22%) Nagios
9 7 (0.19%) AirWatch
10 6 (0.16%) Nessus
10 6 (0.16%) Systems Management Server (SMS)
10 6 (0.16%) HP Quality Center
11 5 (0.14%) ZABBIX
11 5 (0.14%) Cisco UCCX
11 5 (0.14%) Legato
11 5 (0.14%) Nmap
11 5 (0.14%) Bacula
Vendors
1 681 (18.52%) Microsoft
2 312 (8.48%) Facebook
3 239 (6.50%) VMware
4 204 (5.55%) Google
4 204 (5.55%) Citrix
5 198 (5.38%) Cisco
6 190 (5.17%) Oracle
7 122 (3.32%) Adobe
8 92 (2.50%) HP
9 69 (1.88%) SAP
10 62 (1.69%) IBM
11 61 (1.66%) Sitecore
12 51 (1.39%) Twitter
13 46 (1.25%) Zend
14 45 (1.22%) ESRI
15 40 (1.09%) EPiServer
16 38 (1.03%) CheckPoint
17 36 (0.98%) Juniper
18 34 (0.92%) Apple
18 34 (0.92%) Dell
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