The table below looks at the prevalence of the term Advertising in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 123 166 216
Rank change year-on-year
+43 +50
Permanent jobs citing Advertising 2611 1924 1517
As % of all permanent IT jobs located in the UK 2.38% 1.79% 1.33%
As % of the General category 5.48% 4.11% 3.07%
Number of salaries quoted 1968 1352 1385
Average salary £41,000 £44,750 £42,500
Average salary % change year-on-year
-8.37% +5.29%
90% offered a salary of more than £27,000 £27,500 £27,000
10% offered a salary of more than £65,000 £67,500 £62,500
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
47670 46812 49345
As % of all permanent IT jobs located in the UK 43.37% 43.46% 43.33%
Number of salaries quoted 38265 36387 41128
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £75,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Advertising within the UK as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the UK

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising within the UK.

Advertising Salary Trend in the UK

Advertising
Salary Histogram

This chart provides a salary histogram for IT jobs citing Advertising over the 3 months to 29 December 2014 within the UK.

Advertising Salary Histogram in the UK

Advertising
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the UK over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +52 2450 £42,500 -2.29% 618
London +60 1462 £47,500 -5.00% 233
City of London +67 442 £45,000 -18.18% 111
South East +9 370 £41,500 +3.10% 98
South West +63 182 £37,500 +7.14% 42
North West +23 134 £40,000 +14.28% 58
Berkshire +30 109 £50,000 +33.33% 27
Wales +31 96 £38,000 -24.00% 3
East of England -12 82 £42,500 -10.52% 21
South Wales +22 81 £40,000 -20.00% 2
Manchester -7 75 £42,500 +21.42% 39
West Midlands -38 72 £35,000 -6.66% 57
Yorkshire -24 71 £35,000 - 62
Surrey -9 68 £32,500 -31.57% 17
Bristol +17 61 £37,500 +10.29% 20
Hampshire -38 49 £39,000 -6.58% 10
Reading +27 46 £67,500 +80.00% 8
Cwmbran - 41 £42,500 -
Torfaen - 41 £42,500 -
Birmingham -25 38 £31,500 -16.00% 25
Cheshire +26 37 £40,000 +33.33% 12
Cambridgeshire +15 37 £45,000 -1.63% 9
Kent +6 35 £48,750 +14.70% 4
East Midlands +34 34 £37,500 -3.22% 20
West Sussex +20 34 £45,000 +12.50% 9
Cambridge +14 34 £45,000 -12.19% 3
Gloucestershire +7 34 £42,500 +14.86% 6
West Yorkshire -14 33 £42,500 +30.76% 31
Oxfordshire +23 31 £35,000 -30.00% 15
Somerset +30 29 £37,500 -6.25% 2

Advertising
Top 30 Related IT Skills

For the 6 months to 29 December 2014, IT jobs within the UK citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 2013 (38.42%) Marketing
2 1274 (24.31%) Microsoft
3 1084 (20.69%) HTML
4 1036 (19.77%) Agile Software Development
5 983 (18.76%) JavaScript
6 982 (18.74%) .NET
7 950 (18.13%) CSS
8 927 (17.69%) C#
9 910 (17.37%) SQL
10 859 (16.39%) Finance
11 856 (16.34%) SQL Server
12 689 (13.15%) ASP.NET
13 617 (11.77%) Degree
14 601 (11.47%) MS Excel
15 591 (11.28%) MVC
16 561 (10.71%) E-Commerce
17 529 (10.10%) Analytics
18 498 (9.50%) Analytical Skills
19 490 (9.35%) Project Management
20 487 (9.29%) jQuery
21 477 (9.10%) Java
22 476 (9.08%) TDD
23 475 (9.06%) Windows
24 436 (8.32%) CRM
25 429 (8.19%) Social Media
26 425 (8.11%) PHP
27 419 (8.00%) Scrum
28 416 (7.94%) Linux
29 396 (7.56%) MySQL
30 382 (7.29%) HTML5

Advertising
Top Related IT Skills by Category

For the 6 months to 29 December 2014, IT jobs within the UK citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 363 (6.93%) CMS
2 262 (5.00%) SharePoint
3 192 (3.66%) Node.js
4 156 (2.98%) Umbraco
5 152 (2.90%) MS Exchange
6 140 (2.67%) Sitecore CMS
7 131 (2.50%) Apache
8 108 (2.06%) WordPress
9 93 (1.77%) Tomcat
10 77 (1.47%) IIS
11 68 (1.30%) SharePoint 2010
12 56 (1.07%) Drupal
13 51 (0.97%) Exchange Server 2010
14 45 (0.86%) SharePoint 2013
15 43 (0.82%) nginx
16 30 (0.57%) SAS
17 29 (0.55%) JBoss
18 26 (0.50%) SharePoint Server
19 24 (0.46%) Exchange Server 2007
19 24 (0.46%) Lync
Applications
1 601 (11.47%) MS Excel
2 244 (4.66%) MS Office
3 201 (3.84%) Photoshop
4 99 (1.89%) Adobe Illustrator
5 86 (1.64%) MS PowerPoint
6 77 (1.47%) Adobe Creative Suite
7 54 (1.03%) InDesign
8 38 (0.73%) MS Visio
9 30 (0.57%) MS Project
10 15 (0.29%) Spreadsheet
11 8 (0.15%) Adobe Premiere
12 7 (0.13%) Adobe After Effects
12 7 (0.13%) PowerPivot
12 7 (0.13%) OmniGraffle
13 6 (0.11%) SPSS
13 6 (0.11%) InfoPath
14 5 (0.095%) Acrobat
15 4 (0.076%) Adobe Captivate
16 2 (0.038%) CINEMA 4D
16 2 (0.038%) RoboHelp
Business Applications
1 227 (4.33%) Dynamics CRM
2 208 (3.97%) Google Analytics
3 179 (3.42%) Dynamics AX
4 98 (1.87%) Dynamics NAV
5 53 (1.01%) Agresso
6 52 (0.99%) Magento
7 45 (0.86%) Sage 200
8 35 (0.67%) WebTrends
9 27 (0.52%) Dynamics GP
10 16 (0.31%) Tridion
11 14 (0.27%) Sage 1000
12 10 (0.19%) Radian6
12 10 (0.19%) Oracle BPM
13 9 (0.17%) Line 500
13 9 (0.17%) Sage 50
14 8 (0.15%) SiteCatalyst
15 7 (0.13%) Pegasus Opera
16 5 (0.095%) OpenX
17 4 (0.076%) Movex
17 4 (0.076%) SalesLogix
Cloud Services
1 91 (1.74%) SaaS
2 53 (1.01%) Amazon AWS
3 45 (0.86%) PaaS
4 28 (0.53%) Amazon EC2
5 20 (0.38%) Office 365
6 18 (0.34%) Amazon S3
6 18 (0.34%) Microsoft Azure
7 12 (0.23%) Cloud Computing
8 11 (0.21%) GitHub
9 9 (0.17%) Force.com
10 5 (0.095%) Basecamp
11 4 (0.076%) SuccessFactors
11 4 (0.076%) MailChimp
12 3 (0.057%) Google Apps
12 3 (0.057%) Amazon SQS
12 3 (0.057%) CloudFront
13 2 (0.038%) Taleo
13 2 (0.038%) IaaS
13 2 (0.038%) Google Cloud Platform
14 1 (0.019%) ElastiCache
Communications & Networking
1 173 (3.30%) Internet
2 138 (2.63%) TCP/IP
3 115 (2.19%) Firewall
4 98 (1.87%) SAN
5 96 (1.83%) DNS
6 83 (1.58%) WAN
7 73 (1.39%) HTTP
8 65 (1.24%) LAN
9 63 (1.20%) VPN
10 60 (1.15%) DHCP
11 43 (0.82%) BGP
11 43 (0.82%) Network Security
12 41 (0.78%) MPLS
13 40 (0.76%) VoIP
13 40 (0.76%) Wireless
14 35 (0.67%) Intranet
15 30 (0.57%) NetScaler
16 26 (0.50%) iSCSI
17 25 (0.48%) Broadband
18 24 (0.46%) VLAN
Database & Business Intelligence
1 856 (16.34%) SQL Server
2 396 (7.56%) MySQL
3 191 (3.65%) NoSQL
4 184 (3.51%) SQL Server Reporting Services
5 145 (2.77%) SQL Server Integration Services
6 136 (2.60%) SQL Server 2008
7 132 (2.52%) Data Warehouse
8 127 (2.42%) Big Data
9 114 (2.18%) MongoDB
10 103 (1.97%) SQL Server Analysis Services
11 95 (1.81%) Relational Database
12 79 (1.51%) SQL Server 2012
13 77 (1.47%) Hadoop
14 76 (1.45%) Data Mining
15 54 (1.03%) RDBMS
16 51 (0.97%) SQL Server 2005
17 44 (0.84%) Microsoft Analysis Services
17 44 (0.84%) Oracle Database
18 27 (0.52%) VLDB
19 25 (0.48%) OLAP
Development Applications
1 307 (5.86%) Git (software)
2 148 (2.82%) Subversion
3 70 (1.34%) Selenium
4 69 (1.32%) Team Foundation Server
5 61 (1.16%) Visual Studio
6 57 (1.09%) NUnit
7 49 (0.94%) Jenkins
8 43 (0.82%) JIRA
9 36 (0.69%) Eclipse
10 35 (0.67%) Dreamweaver
11 33 (0.63%) JUnit
12 32 (0.61%) Jasmine
12 32 (0.61%) TeamCity
13 30 (0.57%) WebDriver
13 30 (0.57%) Rhino Mocks
13 30 (0.57%) Hudson
14 29 (0.55%) Cucumber
15 25 (0.48%) QuickTest Pro
16 24 (0.46%) Axure RP
17 23 (0.44%) Fiddler
General
1 2013 (38.42%) Marketing
2 859 (16.39%) Finance
3 377 (7.19%) Retail
4 289 (5.52%) Telecoms
5 150 (2.86%) Banking
6 136 (2.60%) Publishing
7 103 (1.97%) Games
8 70 (1.34%) Manufacturing
9 62 (1.18%) German Language
10 58 (1.11%) Legal
11 42 (0.80%) French Language
12 36 (0.69%) Automotive
13 35 (0.67%) Billing
14 32 (0.61%) Back Office
15 25 (0.48%) Multimedia
16 21 (0.40%) Spanish Language
17 20 (0.38%) Italian Language
18 17 (0.32%) Electronics
19 14 (0.27%) Law
20 13 (0.25%) Financial Institution
Job Titles
1 1685 (32.16%) Developer
2 533 (10.17%) Analyst
3 432 (8.24%) .NET Developer
4 388 (7.40%) Consultant
5 250 (4.77%) Senior Developer
6 230 (4.39%) Project Manager
7 225 (4.29%) Business Analyst
8 180 (3.44%) Front-End Developer
9 170 (3.24%) PHP Developer
10 156 (2.98%) Java Developer
11 148 (2.82%) Junior
12 139 (2.65%) Web Developer
12 139 (2.65%) Designer
13 132 (2.52%) PPC Manager
13 132 (2.52%) PPC Analyst
13 132 (2.52%) PPC Executive
13 132 (2.52%) PPC Specialist
14 129 (2.46%) Administrator
15 117 (2.23%) Account Manager
16 107 (2.04%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1084 (20.69%) HTML
2 982 (18.74%) .NET
3 950 (18.13%) CSS
4 689 (13.15%) ASP.NET
5 487 (9.29%) jQuery
6 382 (7.29%) HTML5
7 330 (6.30%) Web Services
8 307 (5.86%) ASP.NET MVC
9 236 (4.50%) RESTful
10 223 (4.26%) XML
11 214 (4.08%) CSS3
12 200 (3.82%) ASP.NET Web API
13 187 (3.57%) .NET Framework
14 181 (3.45%) WCF
15 178 (3.40%) AngularJS
16 141 (2.69%) Ajax
17 137 (2.61%) ADO.NET Entity Framework
18 129 (2.46%) Backbone.js
19 115 (2.19%) LAMP
20 108 (2.06%) Spring
Miscellaneous
1 498 (9.50%) Analytical Skills
2 429 (8.19%) Social Media
3 290 (5.53%) User Experience
4 189 (3.61%) Computer Science
5 169 (3.23%) Digital Media
6 146 (2.79%) Mobile App
7 137 (2.61%) Enterprise Software
8 103 (1.97%) FMCG
9 95 (1.81%) Open Source
10 88 (1.68%) Management Information System
11 82 (1.56%) Mathematics
12 68 (1.30%) Blog
13 60 (1.15%) Statistics
13 60 (1.15%) Replication
14 53 (1.01%) Graphic Design
15 42 (0.80%) Algorithms
16 40 (0.76%) Copywriting
17 39 (0.74%) Economics
18 31 (0.59%) PMI
19 30 (0.57%) Photography
Operating Systems
1 475 (9.06%) Windows
2 416 (7.94%) Linux
3 149 (2.84%) UNIX
4 148 (2.82%) Windows Server 2008
5 106 (2.02%) Android
6 94 (1.79%) Windows Server 2012
7 81 (1.55%) Apple iOS
8 78 (1.49%) Windows 7
9 77 (1.47%) Windows Server 2003
10 53 (1.01%) Windows 8
11 49 (0.94%) Windows XP
12 34 (0.65%) Mac OS X
13 31 (0.59%) CentOS
14 29 (0.55%) Red Hat Enterprise Linux
15 25 (0.48%) Debian
16 20 (0.38%) Ubuntu
17 13 (0.25%) Solaris
18 11 (0.21%) Windows Vista
19 9 (0.17%) Mac OS
20 6 (0.11%) VMS
Processes & Methodologies
1 1036 (19.77%) Agile Software Development
2 591 (11.28%) MVC
3 561 (10.71%) E-Commerce
4 529 (10.10%) Analytics
5 490 (9.35%) Project Management
6 476 (9.08%) TDD
7 436 (8.32%) CRM
8 419 (8.00%) Scrum
9 364 (6.95%) Pay per click
10 345 (6.58%) Digital Marketing
11 325 (6.20%) SEO
12 271 (5.17%) BDD
13 247 (4.71%) OO
14 235 (4.48%) Stakeholder Management
15 224 (4.27%) Business Intelligence
16 222 (4.24%) Continuous Integration
17 211 (4.03%) Web Application Development
18 206 (3.93%) Business Analysis
19 204 (3.89%) Web Development
20 196 (3.74%) Unit Testing
Programming Languages
1 983 (18.76%) JavaScript
2 927 (17.69%) C#
3 910 (17.37%) SQL
4 477 (9.10%) Java
5 425 (8.11%) PHP
6 222 (4.24%) Ruby
7 188 (3.59%) T-SQL
8 162 (3.09%) Python
9 99 (1.89%) C
10 94 (1.79%) Perl
11 85 (1.62%) VB.NET
12 60 (1.15%) VB
13 58 (1.11%) PHP5
13 58 (1.11%) C++
14 54 (1.03%) PL/SQL
15 48 (0.92%) Bash Shell
16 45 (0.86%) PowerShell
17 34 (0.65%) VBA
18 29 (0.55%) ActionScript
19 21 (0.40%) X++
Qualifications
1 617 (11.77%) Degree
2 155 (2.96%) Microsoft Certification
3 96 (1.83%) ISEB
4 62 (1.18%) Cisco Certification
5 52 (0.99%) Security Cleared
6 44 (0.84%) CCNA
6 44 (0.84%) MCSE
7 43 (0.82%) PMI Certification
8 33 (0.63%) CCNP
9 31 (0.59%) PRINCE2 Certification
10 28 (0.53%) MCP
11 27 (0.52%) MCITP
12 25 (0.48%) MCSA
13 23 (0.44%) ITIL Certification
14 22 (0.42%) MCTS
15 20 (0.38%) CIMA
16 19 (0.36%) PMP
16 19 (0.36%) ACCA
17 16 (0.31%) VMware Certified Professional (VCP)
18 15 (0.29%) CISSP
Quality Assurance & Compliance
1 195 (3.72%) QA
2 86 (1.64%) SLA
3 24 (0.46%) ISO/IEC 27001
4 19 (0.36%) PCI DSS
5 6 (0.11%) GCP
6 5 (0.095%) COBIT
7 4 (0.076%) Sarbanes-Oxley
8 1 (0.019%) ISO 9001
8 1 (0.019%) COSO
8 1 (0.019%) Data Quality
8 1 (0.019%) COREP
System Software
1 217 (4.14%) Active Directory
2 140 (2.67%) VMware Infrastructure
3 62 (1.18%) Hyper-V
4 39 (0.74%) vSphere
5 37 (0.71%) XenApp
6 29 (0.55%) VMware ESX
7 28 (0.53%) Varnish
8 19 (0.36%) HDFS
9 17 (0.32%) Microsoft App-V
10 16 (0.31%) Apache Flume
11 14 (0.27%) XenDesktop
12 13 (0.25%) VMware ESXi
13 11 (0.21%) KVM
14 10 (0.19%) Xen
15 7 (0.13%) XenServer
15 7 (0.13%) Postfix
15 7 (0.13%) DFS Replication
16 4 (0.076%) Microsoft Virtual Server
16 4 (0.076%) Firmware
17 3 (0.057%) Terminal Services
Systems Management
1 50 (0.95%) Puppet
2 48 (0.92%) Opscode Chef
3 46 (0.88%) SCCM
4 21 (0.40%) Nagios
5 20 (0.38%) WSUS
6 19 (0.36%) SCOM
7 17 (0.32%) Ansible
8 16 (0.31%) Cisco Prime
9 14 (0.27%) Backup Exec
9 14 (0.27%) Red Hat Spacewalk
10 11 (0.21%) Check_MK
11 8 (0.15%) Zenoss
11 8 (0.15%) HP Quality Center
11 8 (0.15%) Norton AntiVirus
12 7 (0.13%) Legato
12 7 (0.13%) ZABBIX
13 6 (0.11%) McAfee ePO
13 6 (0.11%) Symantec Enterprise Vault
14 5 (0.095%) OSSEC
15 4 (0.076%) Vagrant
Vendors
1 1274 (24.31%) Microsoft
2 369 (7.04%) Google
3 316 (6.03%) Facebook
4 227 (4.33%) VMware
5 208 (3.97%) Adobe
6 183 (3.49%) Oracle
7 156 (2.98%) Cisco
7 156 (2.98%) HP
8 154 (2.94%) Sitecore
9 119 (2.27%) Citrix
10 95 (1.81%) EPiServer
11 81 (1.55%) Twitter
12 69 (1.32%) Sage
13 59 (1.13%) Zend
14 57 (1.09%) Sony
15 56 (1.07%) IBM
16 54 (1.03%) Red Hat
17 49 (0.94%) DoubleClick
18 46 (0.88%) Omniture
18 46 (0.88%) Salesforce.com
Ipswich, Suffolk
Spider Web Recruitment
Salary: £25000 - £35000 Per Annum + associated benefits
Posted: 2 hours ago
London
Big Wednesday Digital Ltd
Posted: 2 hours ago
Bristol, Avon
Dawson & Walsh
Salary: £28000 - £32000 per annum + Bonus + Pension + Benefits
Posted: 6 hours ago
Newport Pagnell, Buckinghamshire
Dawson & Walsh
Salary: £35000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 6 hours ago
London
Dawson & Walsh
Salary: £50000 - £75000 per annum + Bonus + Pension + Benefits
Posted: 6 hours ago
Cheltenham, Gloucestershire
Dawson & Walsh
Salary: £40000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 6 hours ago
London
Resource Partners Ltd
Salary: Salary negotiable 10%
Posted: 16 hours ago
Central London / West End
Understanding Recruitment
Salary: £59000 - £70000 per annum + benefits
Posted: 21 hours ago
Slough, Berkshire
Understanding Recruitment
Salary: £40000 - £59000 per annum + benefits
Posted: 22 hours ago
Central London / West End
Understanding Recruitment
Salary: £40000 - £59000 per annum + benefits
Posted: 22 hours ago
East Grinstead, West Sussex
Gold Group
Salary: £15000 - £20000 per annum
Posted: Yesterday
Crawley, West Sussex
Gold Group
Salary: £38000 - £42000 per annum
Posted: Yesterday
Weybridge, Surrey
Client Server
Salary: £30k to £55k + benefits
Posted: 4 days ago
City, London
Gemini Search
Salary: From £65,000 to £85,000 per annum
Posted: 4 days ago
London
Linux Recruit
Salary: From £25,000 to £35,000 per annum
Posted: 5 days ago
London
JM
Salary: £50000 - £50001 per annum
Posted: 5 days ago
Nottingham, Nottinghamshire
JM
Posted: 5 days ago
City, London
JM
Salary: £60000 - £70000 per annum + Benefits
Posted: 5 days ago
UK
JM
Salary: £75000 - £95000 per annum + Bonus and Benefits
Posted: 5 days ago