The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 36 39 47
Rank change year-on-year
+3 +8
Permanent jobs citing Marketing 6864 5902 5753
As % of all permanent IT jobs located in the UK 5.90% 5.55% 4.92%
As % of the General category 13.45% 12.33% 10.98%
Number of salaries quoted 4346 4408 4731
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £26,493 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £67,500
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
51028 47860 52399
As % of all permanent IT jobs located in the UK 43.84% 45.00% 44.85%
Number of salaries quoted 39285 37767 43790
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 29 August 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 6582 £42,750 +6.87% 904
London +7 3384 £50,000 +5.26% 429
South East +5 1406 £42,500 +6.25% 181
City of London +7 766 £47,500 +5.55% 121
North West +15 503 £37,500 +8.69% 79
Berkshire +5 470 £50,000 +25.00% 53
East of England -3 431 £37,500 +7.14% 59
Surrey +4 315 £42,500 +2.40% 30
Manchester +13 292 £35,000 - 47
Yorkshire -23 255 £32,500 +4.83% 27
South West -27 247 £35,000 +6.87% 54
Reading +9 172 £47,000 +4.44% 18
Cambridgeshire +22 170 £37,500 +4.89% 33
Hampshire +6 160 £35,000 +9.37% 19
West Midlands -31 160 £35,000 +14.75% 23
Cheshire +34 138 £40,000 +33.33% 21
Cambridge +32 138 £35,000 -4.10% 20
East Midlands -24 130 £37,500 - 33
West Yorkshire -18 129 £32,500 +8.33% 17
Hertfordshire -23 117 £35,000 -12.50% 8
Buckinghamshire -17 108 £37,500 -6.25% 25
Leeds -23 93 £32,500 +8.33% 13
Kent +33 92 £45,000 +38.46% 9
Oxfordshire +18 90 £45,000 +28.57% 9
Scotland +2 88 £38,500 +22.22% 13
East Sussex -14 80 £38,750 +29.16% 8
Bristol -14 80 £36,250 -3.33% 22
West Sussex +2 75 £40,000 +6.66% 11
Brighton -11 69 £37,500 +25.00% 8
Bedfordshire -12 69 £51,000 +45.71% 16

Marketing
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3533 (24.73%) HTML
2 2887 (20.20%) CSS
3 2812 (19.68%) Digital Marketing
4 2702 (18.91%) Degree
5 2690 (18.83%) Finance
6 2663 (18.64%) JavaScript
7 2547 (17.82%) Analytics
8 2455 (17.18%) E-Commerce
9 2279 (15.95%) SQL
10 1998 (13.98%) CRM
11 1991 (13.93%) Advertising
12 1839 (12.87%) Project Management
13 1702 (11.91%) SEO
14 1694 (11.86%) Microsoft
15 1677 (11.74%) Social Media
16 1655 (11.58%) .NET
17 1555 (10.88%) PHP
18 1429 (10.00%) Retail
19 1412 (9.88%) SQL Server
20 1358 (9.50%) jQuery
21 1293 (9.05%) MS Excel
22 1262 (8.83%) Agile Software Development
23 1199 (8.39%) HTML5
24 1178 (8.24%) Google
25 1169 (8.18%) MySQL
26 1161 (8.13%) Business Intelligence
27 1129 (7.90%) Java
28 1118 (7.82%) C#
29 1097 (7.68%) CMS
30 1061 (7.43%) Telecoms

Marketing
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1097 (7.68%) CMS
2 554 (3.88%) SAS
3 471 (3.30%) WordPress
4 325 (2.27%) Drupal
5 286 (2.00%) SharePoint
6 238 (1.67%) Umbraco
7 217 (1.52%) Apache
8 201 (1.41%) IIS
9 139 (0.97%) Tomcat
10 122 (0.85%) Node.js
11 93 (0.65%) Joomla!
12 89 (0.62%) MS Exchange
12 89 (0.62%) Adobe CQ
13 80 (0.56%) Sitecore CMS
14 77 (0.54%) WebSphere
15 59 (0.41%) Confluence
16 55 (0.38%) Lync
17 38 (0.27%) Oracle Workflow
18 37 (0.26%) nginx
19 35 (0.24%) SharePoint 2013
Applications
1 1293 (9.05%) MS Excel
2 923 (6.46%) Photoshop
3 629 (4.40%) MS Office
4 541 (3.79%) Adobe Illustrator
5 514 (3.60%) MS PowerPoint
6 266 (1.86%) SPSS
7 236 (1.65%) MS Visio
8 178 (1.25%) InDesign
9 158 (1.11%) MS Project
10 106 (0.74%) OmniGraffle
11 92 (0.64%) Fireworks
12 81 (0.57%) FastStats
13 40 (0.28%) PowerPivot
14 37 (0.26%) Spreadsheet
15 35 (0.24%) Acrobat
16 22 (0.15%) Adobe After Effects
17 19 (0.13%) Adobe Premiere
18 9 (0.063%) InfoPath
19 6 (0.042%) Adobe Captivate
19 6 (0.042%) 3ds Max
Business Applications
1 830 (5.81%) Google Analytics
2 417 (2.92%) Magento
3 313 (2.19%) SAP Oil and Gas
4 186 (1.30%) Oracle CRM
5 163 (1.14%) WebTrends
6 152 (1.06%) Dynamics CRM
7 100 (0.70%) SiteCatalyst
8 58 (0.41%) Oracle EBS
9 55 (0.38%) SAP CRM
10 29 (0.20%) SAP ERP
11 26 (0.18%) SAP BPC
12 22 (0.15%) SAP FI
13 21 (0.15%) Tridion
14 19 (0.13%) Dynamics AX
15 18 (0.13%) HFM
16 17 (0.12%) Hyperion Planning
17 15 (0.10%) Oracle Applications
18 13 (0.091%) SAP CO
18 13 (0.091%) SAP FI/CO
18 13 (0.091%) SAP MDM
Cloud Services
1 435 (3.04%) SaaS
2 114 (0.80%) Amazon AWS
3 109 (0.76%) Cloud Computing
4 90 (0.63%) Microsoft Azure
5 66 (0.46%) Office 365
5 66 (0.46%) GitHub
6 40 (0.28%) Amazon EC2
7 27 (0.19%) MailChimp
8 26 (0.18%) Force.com
9 20 (0.14%) Basecamp
10 19 (0.13%) IaaS
11 16 (0.11%) LucidChart
12 15 (0.10%) Responsys
12 15 (0.10%) Rackspace Cloud
13 13 (0.091%) Amazon S3
14 12 (0.084%) Google App Engine
15 9 (0.063%) PaaS
16 8 (0.056%) CheetahMail
16 8 (0.056%) Pure360
17 3 (0.021%) Amazon ELB
Communications & Networking
1 675 (4.72%) Internet
2 210 (1.47%) Intranet
3 135 (0.94%) Broadband
4 132 (0.92%) DNS
5 130 (0.91%) Firewall
6 126 (0.88%) HTTP
7 125 (0.87%) Wireless
8 115 (0.80%) TCP/IP
9 109 (0.76%) LAN
10 96 (0.67%) SMS
11 93 (0.65%) WAN
12 89 (0.62%) SAN
13 76 (0.53%) VoIP
14 72 (0.50%) VPN
15 64 (0.45%) GSM
16 60 (0.42%) Network Security
17 59 (0.41%) 3G
18 55 (0.38%) Unified Communications
19 53 (0.37%) UMTS
20 52 (0.36%) DHCP
Database & Business Intelligence
1 1412 (9.88%) SQL Server
2 1169 (8.18%) MySQL
3 449 (3.14%) Data Warehouse
4 353 (2.47%) SQL Server Reporting Services
5 348 (2.44%) SQL Server Integration Services
6 344 (2.41%) Relational Database
7 303 (2.12%) Big Data
8 247 (1.73%) SQL Server 2008
9 199 (1.39%) SQL Server Analysis Services
10 193 (1.35%) Data Mining
11 182 (1.27%) Hadoop
12 149 (1.04%) NoSQL
13 147 (1.03%) QlikView
14 145 (1.01%) SQL Server 2012
15 134 (0.94%) RDBMS
16 108 (0.76%) MongoDB
17 106 (0.74%) SQL Server 2005
18 98 (0.69%) MS Access
19 92 (0.64%) Oracle Database
20 72 (0.50%) PostgreSQL
Development Applications
1 568 (3.98%) Git (software)
2 345 (2.41%) Subversion
3 220 (1.54%) Visual Studio
4 206 (1.44%) Dreamweaver
5 172 (1.20%) JIRA
6 165 (1.15%) Axure RP
7 119 (0.83%) Selenium
8 118 (0.83%) Jenkins
9 106 (0.74%) Cucumber
10 99 (0.69%) Team Foundation Server
11 49 (0.34%) Maven
12 48 (0.34%) Balsamiq Mockups
13 47 (0.33%) NUnit
13 47 (0.33%) Ant
13 47 (0.33%) Eclipse
14 46 (0.32%) Grunt
15 43 (0.30%) SpecFlow
15 43 (0.30%) Jasmine
16 39 (0.27%) Talend Open Studio
17 38 (0.27%) TeamCity
General
1 2690 (18.83%) Finance
2 1991 (13.93%) Advertising
3 1429 (10.00%) Retail
4 1061 (7.43%) Telecoms
5 478 (3.35%) Manufacturing
6 468 (3.28%) Electronics
7 455 (3.18%) Games
8 421 (2.95%) Publishing
9 354 (2.48%) Legal
10 331 (2.32%) Banking
11 217 (1.52%) Pharmaceutical
12 169 (1.18%) Automotive
12 169 (1.18%) German Language
13 155 (1.08%) Law
14 153 (1.07%) French Language
15 111 (0.78%) Billing
16 101 (0.71%) Multimedia
17 100 (0.70%) Back Office
18 71 (0.50%) Front Office
19 68 (0.48%) Investment Banking
Job Titles
1 3149 (22.04%) Developer
2 1920 (13.44%) Analyst
3 890 (6.23%) Consultant
4 819 (5.73%) Designer
5 738 (5.16%) Web Developer
6 720 (5.04%) Project Manager
7 651 (4.56%) Business Analyst
8 527 (3.69%) Product Manager
9 497 (3.48%) Architect
10 480 (3.36%) Marketing Manager
11 458 (3.21%) .NET Developer
12 441 (3.09%) Senior Developer
13 439 (3.07%) PHP Developer
14 437 (3.06%) Front-End Developer
15 426 (2.98%) Account Manager
16 420 (2.94%) Senior Manager
17 303 (2.12%) Data Analyst
18 293 (2.05%) Junior
19 291 (2.04%) PPC Specialist
19 291 (2.04%) PPC Manager
Libraries, Frameworks & Software Standards
1 3533 (24.73%) HTML
2 2887 (20.20%) CSS
3 1655 (11.58%) .NET
4 1358 (9.50%) jQuery
5 1199 (8.39%) HTML5
6 864 (6.05%) ASP.NET
7 795 (5.56%) CSS3
8 697 (4.88%) XML
9 491 (3.44%) Web Services
10 434 (3.04%) Ajax
11 411 (2.88%) XHTML
12 323 (2.26%) ASP.NET MVC
13 257 (1.80%) .NET Framework
14 233 (1.63%) Flash
15 231 (1.62%) LAMP
16 229 (1.60%) AngularJS
17 225 (1.57%) REST
18 219 (1.53%) RESTful
19 213 (1.49%) JSON
20 193 (1.35%) SOAP
Miscellaneous
1 1677 (11.74%) Social Media
2 628 (4.39%) Computer Science
3 520 (3.64%) Mobile App
4 442 (3.09%) Mathematics
5 428 (3.00%) Digital Media
6 383 (2.68%) Blog
7 350 (2.45%) Statistics
8 319 (2.23%) Open Source
9 316 (2.21%) DTV
10 298 (2.09%) Management Information System
11 241 (1.69%) Visualisation
12 227 (1.59%) Enterprise Software
13 199 (1.39%) Copywriting
14 188 (1.32%) Economics
15 181 (1.27%) Graphic Design
16 135 (0.94%) New Media
17 131 (0.92%) FMCG
18 113 (0.79%) W3C
19 99 (0.69%) Smartphone
19 99 (0.69%) Data Integration
Operating Systems
1 840 (5.88%) Linux
2 708 (4.95%) Windows
3 469 (3.28%) Apple iOS
4 351 (2.46%) Android
5 322 (2.25%) UNIX
6 94 (0.66%) Windows Server 2008
7 87 (0.61%) Windows Server 2012
8 71 (0.50%) Windows Server 2003
9 61 (0.43%) Windows 7
10 53 (0.37%) Ubuntu
11 49 (0.34%) CentOS
12 47 (0.33%) Windows 8
13 42 (0.29%) Solaris
14 37 (0.26%) Red Hat Enterprise Linux
15 29 (0.20%) Mac OS X
16 25 (0.17%) Fedora
17 24 (0.17%) Debian
18 23 (0.16%) Mac OS
19 18 (0.13%) Windows XP
20 11 (0.077%) Windows Phone
Processes & Methodologies
1 2812 (19.68%) Digital Marketing
2 2547 (17.82%) Analytics
3 2455 (17.18%) E-Commerce
4 1998 (13.98%) CRM
5 1839 (12.87%) Project Management
6 1702 (11.91%) SEO
7 1262 (8.83%) Agile Software Development
8 1161 (8.13%) Business Intelligence
9 1049 (7.34%) Online Marketing
10 987 (6.91%) Pay per click
11 908 (6.35%) Scrum
12 896 (6.27%) OO
13 878 (6.14%) MVC
14 873 (6.11%) Business Development
15 815 (5.70%) Web Development
16 812 (5.68%) B2B
17 661 (4.63%) Content Management
18 619 (4.33%) Email Marketing
19 609 (4.26%) Product Management
20 607 (4.25%) Web Design
Programming Languages
1 2663 (18.64%) JavaScript
2 2279 (15.95%) SQL
3 1555 (10.88%) PHP
4 1129 (7.90%) Java
5 1118 (7.82%) C#
6 308 (2.16%) Python
7 300 (2.10%) T-SQL
8 260 (1.82%) Ruby
9 236 (1.65%) PHP5
10 205 (1.43%) C
11 186 (1.30%) C++
12 178 (1.25%) R
13 157 (1.10%) VB.NET
14 150 (1.05%) VB
15 143 (1.00%) Perl
16 130 (0.91%) VBA
17 96 (0.67%) Bash Shell
18 77 (0.54%) Shell Script
19 71 (0.50%) ActionScript
20 64 (0.45%) PL/SQL
Qualifications
1 2702 (18.91%) Degree
2 140 (0.98%) Microsoft Certification
3 134 (0.94%) MBA
4 128 (0.90%) PMI Certification
5 123 (0.86%) Security Cleared
6 95 (0.66%) PMP
7 82 (0.57%) PRINCE2 Certification
8 65 (0.45%) ISEB
9 61 (0.43%) ITIL Certification
10 50 (0.35%) SC Cleared
11 49 (0.34%) MCSE
12 43 (0.30%) PhD
13 37 (0.26%) MCP
13 37 (0.26%) PRINCE2 Practitioner
14 34 (0.24%) CISSP
15 33 (0.23%) ISTQB
16 31 (0.22%) CISA
16 31 (0.22%) Cisco Certification
16 31 (0.22%) HND
17 30 (0.21%) HNC
Quality Assurance & Compliance
1 571 (4.00%) QA
2 184 (1.29%) SLA
3 113 (0.79%) ISO 9001
4 77 (0.54%) Data Quality
5 59 (0.41%) PCI DSS
6 36 (0.25%) ISO/IEC 27001
7 35 (0.24%) COBIT
8 33 (0.23%) WAI
9 29 (0.20%) WCAG
10 26 (0.18%) Sarbanes-Oxley
11 9 (0.063%) BS7799
11 9 (0.063%) ISO/IEC 17799
12 8 (0.056%) HL7
13 5 (0.035%) EMIR
14 4 (0.028%) Solvency II
15 3 (0.021%) Dodd-Frank
16 2 (0.014%) MiFID
16 2 (0.014%) Basel II
17 1 (0.007%) GAAP
17 1 (0.007%) TickIT
System Software
1 194 (1.36%) Active Directory
2 140 (0.98%) VMware Infrastructure
3 57 (0.40%) Hyper-V
4 24 (0.17%) NDS
5 23 (0.16%) VMware ESX
6 21 (0.15%) Varnish
7 14 (0.098%) vSphere
7 14 (0.098%) NFS
8 13 (0.091%) HDFS
9 12 (0.084%) Terminal Services
10 10 (0.070%) XenApp
11 7 (0.049%) KVM
11 7 (0.049%) Xen
12 6 (0.042%) Oracle RAC
12 6 (0.042%) VMware ESXi
12 6 (0.042%) vCloud
13 5 (0.035%) XenServer
13 5 (0.035%) XenDesktop
13 5 (0.035%) Sendmail
13 5 (0.035%) Microsoft Virtual Server
Systems Management
1 95 (0.66%) Puppet
2 83 (0.58%) Opscode Chef
3 43 (0.30%) SCCM
4 27 (0.19%) Nagios
5 21 (0.15%) SCOM
6 17 (0.12%) HP Quality Center
6 17 (0.12%) Vagrant
7 12 (0.084%) Red Hat Spacewalk
7 12 (0.084%) Plesk
7 12 (0.084%) EMC NetWorker
7 12 (0.084%) Tivoli Storage Manager
8 11 (0.077%) MOM
8 11 (0.077%) Capistrano
9 10 (0.070%) ZABBIX
9 10 (0.070%) Systems Management Server (SMS)
10 9 (0.063%) OpenSSO
10 9 (0.063%) Red Hat Satellite
11 8 (0.056%) Norton AntiVirus
11 8 (0.056%) NetBackup
12 7 (0.049%) Tivoli
Vendors
1 1694 (11.86%) Microsoft
2 1178 (8.24%) Google
3 935 (6.54%) Adobe
4 841 (5.89%) SAP
5 750 (5.25%) Oracle
6 508 (3.56%) Facebook
7 487 (3.41%) Salesforce.com
8 324 (2.27%) Twitter
9 220 (1.54%) IBM
10 200 (1.40%) Business Objects
11 192 (1.34%) JD Edwards
11 192 (1.34%) VMware
12 188 (1.32%) Omniture
13 182 (1.27%) Zend
14 140 (0.98%) Coremetrics
15 138 (0.97%) Sitecore
16 135 (0.94%) Tableau
17 130 (0.91%) Siebel
18 122 (0.85%) Cisco
19 119 (0.83%) Unica
Bristol, Avon
Oho Group Ltd.
Salary: £28000 to £42000 per annum - Excellent Benefits and Culture
Posted: 2 hours ago
Weybridge, Surrey
FT Select
Salary: From £50,000 to £55,000 per annum plus car overtime and benefits
Posted: 2 hours ago
Northampton, Northamptonshire
Harvey Nash plc
Salary: £45000 - £50000 per annum + Car, Pension, Benefits
Posted: 3 hours ago
Leicester, Leicestershire
Senitor Associates
Salary: £18000 - £22000 per annum + benefits + training
Posted: 3 hours ago
London
Salt
Salary: £80000 - £90000 per annum + Package & Bonus
Posted: 3 hours ago
Northampton, Northamptonshire
Harvey Nash plc
Salary: £45000 - £50000 per annum + Car, Pension, Benefits
Posted: 3 hours ago
Peterborough, Cambridgeshire
The One Group
Salary: £40k - 50k per year
Posted: 3 hours ago
Altrincham, Cheshire
Ascent People Ltd
Salary: £18000 - £23000 per annum + OTE 40K + Benefits
Posted: 3 hours ago
Manchester, Lancashire
Ascent People Ltd
Salary: £18000 - £23000 per annum + OTE 40K + Benefits
Posted: 3 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £15000 - £18000 per annum
Posted: 3 hours ago
London
Harvey Nash plc
Salary: £50000 - £55000 per annum
Posted: 3 hours ago
Northamptonshire
Circle Recruitment
Salary: £25000 - £35000 per annum
Posted: 3 hours ago
Leicester, Leicestershire
MAPP Ltd - IT & Business Management Recruitment Specialists
Salary: £38,000 per annum + bonus + pension + other fantastic benefits
Posted: 3 hours ago
London
Digitech Resourcing Ltd
Salary: From £40,000 to £70,000 per annum £40,000 to £70,000 + Bonus
Posted: 3 hours ago
Crewe, Cheshire
Senitor Associates
Salary: £18000 - £25000 per annum + Benefits
Posted: 3 hours ago
Farnham, Surrey
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum £40,000 to £50,000
Posted: 3 hours ago
South West London
SEC Recruitment Limited
Salary: £20000 - £25000 per annum + Bonus + Benefits
Posted: 3 hours ago
Chester, Cheshire
Searchability.co.uk
Salary: £25000 - £30000 per annum
Posted: 3 hours ago
Surrey
Stafford-Sharp Associates
Salary: From £30,000 to £40,000 per annum
Posted: 3 hours ago
Central London / West End
Nuepc
Salary: £35000 - £50000 per annum
Posted: 3 hours ago