The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 40 36 51
Rank change year-on-year
-4 +15
Permanent jobs citing Marketing 6102 6782 4940
As % of all permanent IT jobs located in the UK 5.65% 6.00% 4.62%
As % of the General category 12.81% 13.61% 10.59%
Number of salaries quoted 4375 4718 3928
Average salary £43,500 £42,069 £40,000
Average salary % change year-on-year
+3.40% +5.17%
90% offered a salary of more than £26,000 £26,000 £25,000
10% offered a salary of more than £70,000 £67,500 £67,500
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
47653 49823 46642
As % of all permanent IT jobs located in the UK 44.12% 44.11% 43.61%
Number of salaries quoted 37404 38627 37073
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £77,500 £77,500 £80,000
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 26 March 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 5725 £44,000 +3.52% 974
London +1 2812 £50,000 +5.26% 432
South East -2 1301 £40,000 - 203
City of London 0 666 £48,500 -3.00% 138
Berkshire +6 471 £50,000 +17.64% 40
North West -1 376 £35,000 +12.90% 85
East of England -34 276 £42,500 +6.25% 47
Yorkshire +10 261 £32,500 -13.33% 45
Surrey +5 252 £42,500 -3.40% 43
South West -35 243 £37,500 +15.38% 60
Reading +17 233 £45,000 -10.00% 17
West Midlands +5 221 £40,000 -5.88% 34
Manchester -7 205 £36,250 +20.83% 47
East Midlands +11 168 £35,000 +7.69% 42
Hampshire -27 140 £37,500 +7.14% 26
Buckinghamshire +9 133 £38,500 +2.66% 16
Oxfordshire +17 131 £47,000 +21.29% 35
West Yorkshire -13 127 £32,500 -13.33% 29
Nottinghamshire +26 108 £35,000 +22.80% 18
Cheshire -4 102 £35,000 +16.66% 21
Nottingham +20 98 £32,500 +8.33% 16
Cambridgeshire -6 98 £42,500 -5.55% 11
Leeds -20 92 £31,500 -16.00% 21
Milton Keynes -4 86 £37,500 +7.14% 12
Wales +24 84 £40,000 +37.93% 5
South Wales +29 80 £40,000 +33.33% 5
Scotland -10 75 £42,500 +30.76% 16
East Sussex -16 74 £37,500 -6.25% 6
Brighton -11 73 £37,500 -6.25% 4
North Yorkshire +41 70 £25,750 -31.78% 4

Marketing
Top 30 Related IT Skills

For the 6 months to 26 March 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3139 (25.62%) HTML
2 2697 (22.01%) CSS
3 2435 (19.88%) JavaScript
4 2431 (19.84%) Digital Marketing
5 2336 (19.07%) Finance
6 2227 (18.18%) Analytics
7 2203 (17.98%) Degree
8 2065 (16.86%) Agile Software Development
9 1905 (15.55%) Advertising
10 1843 (15.04%) SQL
11 1808 (14.76%) E-Commerce
12 1754 (14.32%) Analytical Skills
13 1573 (12.84%) CRM
14 1537 (12.55%) Project Management
15 1436 (11.72%) jQuery
16 1368 (11.17%) Microsoft
17 1345 (10.98%) Social Media
18 1337 (10.91%) .NET
19 1284 (10.48%) SQL Server
20 1233 (10.06%) PHP
21 1187 (9.69%) SEO
21 1187 (9.69%) User Experience
22 1185 (9.67%) HTML5
23 1135 (9.26%) C#
24 1101 (8.99%) MS Excel
25 1085 (8.86%) Retail
26 1065 (8.69%) Google
27 1015 (8.29%) Telecoms
28 999 (8.15%) MySQL
29 972 (7.93%) MVC

Marketing
Top Related IT Skills by Category

For the 6 months to 26 March 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 959 (7.83%) CMS
2 477 (3.89%) WordPress
3 427 (3.49%) SAS
4 209 (1.71%) SharePoint
5 197 (1.61%) IIS
5 197 (1.61%) Drupal
6 184 (1.50%) Apache
7 176 (1.44%) Umbraco
8 129 (1.05%) Node.js
9 100 (0.82%) Sitecore CMS
10 95 (0.78%) MS Exchange
11 82 (0.67%) Tomcat
12 78 (0.64%) concrete5
13 71 (0.58%) WebSphere
14 61 (0.50%) Adobe CQ
15 59 (0.48%) Joomla!
16 54 (0.44%) Lync
16 54 (0.44%) ExpressionEngine
17 53 (0.43%) JBoss
18 43 (0.35%) nginx
Applications
1 1101 (8.99%) MS Excel
2 814 (6.64%) Photoshop
3 485 (3.96%) MS Office
4 419 (3.42%) Adobe Illustrator
5 399 (3.26%) MS PowerPoint
6 240 (1.96%) SPSS
7 220 (1.80%) Adobe Creative Suite
8 151 (1.23%) InDesign
9 122 (1.00%) MS Project
10 118 (0.96%) MS Visio
11 77 (0.63%) Fireworks
12 58 (0.47%) FastStats
13 51 (0.42%) Spreadsheet
14 48 (0.39%) Acrobat
15 45 (0.37%) Adobe After Effects
16 43 (0.35%) OmniGraffle
17 18 (0.15%) GIMP
18 16 (0.13%) PowerPivot
19 14 (0.11%) 3ds Max
20 10 (0.082%) CINEMA 4D
Business Applications
1 769 (6.28%) Google Analytics
2 306 (2.50%) Magento
3 298 (2.43%) SAP Oil and Gas
4 240 (1.96%) Dynamics CRM
5 92 (0.75%) WebTrends
6 87 (0.71%) SiteCatalyst
7 73 (0.60%) SAP CRM
8 42 (0.34%) Radian6
9 23 (0.19%) Agresso
10 21 (0.17%) Oracle CRM
10 21 (0.17%) SAP FI
11 20 (0.16%) SAP FI/CO
11 20 (0.16%) SAP CO
12 19 (0.16%) SAP R/3
12 19 (0.16%) SAP BPC
13 18 (0.15%) Oracle EBS
14 16 (0.13%) Oracle BPM
15 15 (0.12%) SAP InfiniteInsight
16 14 (0.11%) HFM
17 10 (0.082%) Dynamics AX
Cloud Services
1 410 (3.35%) SaaS
2 129 (1.05%) Cloud Computing
3 103 (0.84%) Amazon AWS
4 100 (0.82%) Microsoft Azure
5 94 (0.77%) PaaS
6 58 (0.47%) Office 365
7 55 (0.45%) GitHub
8 34 (0.28%) Amazon EC2
9 33 (0.27%) Force.com
10 31 (0.25%) IaaS
11 26 (0.21%) Basecamp
12 19 (0.16%) MailChimp
13 14 (0.11%) Google Cloud Platform
13 14 (0.11%) Amazon S3
14 10 (0.082%) Yammer
15 7 (0.057%) Responsys
15 7 (0.057%) Google Apps
16 5 (0.041%) CheetahMail
17 4 (0.033%) Heroku
18 3 (0.024%) Google App Engine
Communications & Networking
1 483 (3.94%) Internet
2 173 (1.41%) Wireless
3 135 (1.10%) Firewall
3 135 (1.10%) HTTP
4 127 (1.04%) Broadband
5 100 (0.82%) Intranet
6 96 (0.78%) WAN
6 96 (0.78%) VPN
7 95 (0.78%) DNS
8 93 (0.76%) TCP/IP
9 90 (0.73%) MPLS
10 83 (0.68%) LAN
11 74 (0.60%) UMTS
12 66 (0.54%) SAN
13 59 (0.48%) Network Security
14 58 (0.47%) GSM
14 58 (0.47%) Ethernet
15 57 (0.47%) Unified Communications
16 39 (0.32%) FTP
16 39 (0.32%) SMS
Database & Business Intelligence
1 1284 (10.48%) SQL Server
2 999 (8.15%) MySQL
3 455 (3.71%) Big Data
4 351 (2.87%) Relational Database
5 319 (2.60%) SQL Server Reporting Services
6 307 (2.51%) SQL Server Integration Services
7 295 (2.41%) SQL Server 2008
8 285 (2.33%) Data Mining
9 276 (2.25%) Data Warehouse
10 170 (1.39%) SQL Server Analysis Services
11 158 (1.29%) RDBMS
12 156 (1.27%) SQL Server 2005
13 154 (1.26%) NoSQL
14 134 (1.09%) Hadoop
15 116 (0.95%) MongoDB
16 112 (0.91%) SQL Server 2012
17 106 (0.87%) QlikView
18 81 (0.66%) PostgreSQL
19 71 (0.58%) MS Access
20 68 (0.56%) Oracle Database
Development Applications
1 605 (4.94%) Git (software)
2 270 (2.20%) Subversion
3 185 (1.51%) Dreamweaver
4 155 (1.27%) Visual Studio
5 148 (1.21%) JIRA
6 88 (0.72%) Jenkins
7 81 (0.66%) Team Foundation Server
8 80 (0.65%) Selenium
8 80 (0.65%) Grunt
9 64 (0.52%) Maven
9 64 (0.52%) Axure RP
10 57 (0.47%) SQL Server Management Studio (SSMS)
11 53 (0.43%) NUnit
12 51 (0.42%) Appcelerator Titanium
13 42 (0.34%) JUnit
14 41 (0.33%) Ant
15 38 (0.31%) Eclipse
16 36 (0.29%) Cucumber
16 36 (0.29%) Mercurial
17 31 (0.25%) Bitbucket
General
1 2336 (19.07%) Finance
2 1905 (15.55%) Advertising
3 1085 (8.86%) Retail
4 1015 (8.29%) Telecoms
5 469 (3.83%) Manufacturing
6 349 (2.85%) Banking
7 346 (2.82%) Electronics
8 288 (2.35%) Legal
9 266 (2.17%) Games
10 212 (1.73%) Publishing
11 167 (1.36%) Automotive
12 159 (1.30%) German Language
13 121 (0.99%) Pharmaceutical
14 112 (0.91%) Law
15 107 (0.87%) Back Office
15 107 (0.87%) French Language
16 100 (0.82%) Billing
17 72 (0.59%) Front Office
18 63 (0.51%) Spanish Language
19 56 (0.46%) Local Government
Job Titles
1 2967 (24.22%) Developer
2 1497 (12.22%) Analyst
3 709 (5.79%) Consultant
4 680 (5.55%) Web Developer
5 634 (5.18%) Designer
6 600 (4.90%) Project Manager
7 516 (4.21%) .NET Developer
8 512 (4.18%) Front-End Developer
9 493 (4.02%) Business Analyst
10 479 (3.91%) Architect
11 449 (3.67%) Senior Developer
12 447 (3.65%) Account Manager
13 425 (3.47%) PHP Developer
14 400 (3.27%) Senior Manager
15 397 (3.24%) Marketing Manager
16 319 (2.60%) Product Manager
17 290 (2.37%) Data Analyst
18 256 (2.09%) Junior
19 248 (2.02%) PPC Executive
20 246 (2.01%) PPC Manager
Libraries, Frameworks & Software Standards
1 3139 (25.62%) HTML
2 2697 (22.01%) CSS
3 1436 (11.72%) jQuery
4 1337 (10.91%) .NET
5 1185 (9.67%) HTML5
6 794 (6.48%) CSS3
7 783 (6.39%) ASP.NET
8 612 (5.00%) Web Services
9 564 (4.60%) XML
10 369 (3.01%) ASP.NET MVC
11 336 (2.74%) Ajax
12 296 (2.42%) XHTML
13 254 (2.07%) Sass
14 237 (1.93%) .NET Framework
15 236 (1.93%) JSON
16 223 (1.82%) RESTful
17 220 (1.80%) AngularJS
18 202 (1.65%) Flash
19 194 (1.58%) LAMP
20 177 (1.44%) ASP.NET Web API
Miscellaneous
1 1754 (14.32%) Analytical Skills
2 1345 (10.98%) Social Media
3 1187 (9.69%) User Experience
4 562 (4.59%) Mobile App
5 477 (3.89%) Computer Science
6 376 (3.07%) Digital Media
7 341 (2.78%) Mathematics
8 324 (2.64%) Statistics
9 303 (2.47%) DTV
10 280 (2.29%) Management Information System
11 247 (2.02%) Open Source
12 236 (1.93%) Copywriting
13 216 (1.76%) Blog
14 215 (1.75%) Enterprise Software
15 213 (1.74%) Graphic Design
16 198 (1.62%) Visualisation
17 139 (1.13%) Credit Risk
18 122 (1.00%) Algorithms
19 114 (0.93%) iPhone
20 99 (0.81%) Economics
Operating Systems
1 697 (5.69%) Windows
2 686 (5.60%) Linux
3 309 (2.52%) Android
4 267 (2.18%) Apple iOS
5 254 (2.07%) UNIX
6 136 (1.11%) Windows Server 2008
7 81 (0.66%) Windows 7
8 80 (0.65%) Windows Server 2012
9 74 (0.60%) Windows Server 2003
10 68 (0.56%) Mac OS X
11 56 (0.46%) Red Hat Enterprise Linux
12 52 (0.42%) Windows 8
13 49 (0.40%) Solaris
14 43 (0.35%) CentOS
15 33 (0.27%) Windows XP
16 30 (0.24%) Ubuntu
17 21 (0.17%) Mac OS
17 21 (0.17%) Windows Phone
18 17 (0.14%) Fedora
19 16 (0.13%) Windows Mobile
Processes & Methodologies
1 2431 (19.84%) Digital Marketing
2 2227 (18.18%) Analytics
3 2065 (16.86%) Agile Software Development
4 1808 (14.76%) E-Commerce
5 1573 (12.84%) CRM
6 1537 (12.55%) Project Management
7 1187 (9.69%) SEO
8 972 (7.93%) MVC
9 971 (7.93%) Business Intelligence
10 837 (6.83%) Scrum
11 816 (6.66%) Business Development
12 756 (6.17%) Online Marketing
13 731 (5.97%) Pay per click
14 722 (5.89%) B2B
15 713 (5.82%) Web Development
16 632 (5.16%) OO
17 528 (4.31%) TDD
18 516 (4.21%) Web Design
19 507 (4.14%) Product Management
20 480 (3.92%) Web Analytics
Programming Languages
1 2435 (19.88%) JavaScript
2 1843 (15.04%) SQL
3 1233 (10.06%) PHP
4 1135 (9.26%) C#
5 760 (6.20%) Java
6 450 (3.67%) T-SQL
7 286 (2.33%) Python
8 218 (1.78%) C
9 204 (1.67%) C++
10 189 (1.54%) R
11 183 (1.49%) Ruby
12 141 (1.15%) VBA
13 129 (1.05%) Perl
14 125 (1.02%) PHP5
15 117 (0.96%) VB.NET
16 99 (0.81%) VB
17 82 (0.67%) ActionScript
18 74 (0.60%) Objective-C
19 56 (0.46%) PowerShell
20 55 (0.45%) Scala
Qualifications
1 2203 (17.98%) Degree
2 104 (0.85%) PMI Certification
3 86 (0.70%) ISEB
4 73 (0.60%) PMP
5 71 (0.58%) Cisco Certification
6 70 (0.57%) Security Cleared
7 67 (0.55%) Microsoft Certification
8 62 (0.51%) MBA
9 57 (0.47%) PRINCE2 Certification
10 51 (0.42%) CISSP
11 47 (0.38%) PhD
12 45 (0.37%) HND
13 42 (0.34%) CCNP
14 41 (0.33%) SC Cleared
15 40 (0.33%) HNC
15 40 (0.33%) CCNA
16 33 (0.27%) ITIL Certification
16 33 (0.27%) CCIE
17 27 (0.22%) CISM
18 25 (0.20%) ISTQB
Quality Assurance & Compliance
1 560 (4.57%) QA
2 101 (0.82%) SLA
3 52 (0.42%) ISO/IEC 27001
4 38 (0.31%) ISO 9001
5 34 (0.28%) WAI
6 25 (0.20%) PCI DSS
7 22 (0.18%) Data Quality
8 15 (0.12%) Solvency II
9 7 (0.057%) HL7
9 7 (0.057%) ISO 9000
10 6 (0.049%) GCP
10 6 (0.049%) Sarbanes-Oxley
11 5 (0.041%) IEC 61508
11 5 (0.041%) FISMA
12 4 (0.033%) WCAG
13 3 (0.024%) COBIT
13 3 (0.024%) PMBOK
14 2 (0.016%) P3O
14 2 (0.016%) EMIR
14 2 (0.016%) BS7799
System Software
1 176 (1.44%) VMware Infrastructure
2 137 (1.12%) Active Directory
3 50 (0.41%) Hyper-V
4 48 (0.39%) vSphere
5 31 (0.25%) NDS
6 28 (0.23%) HDFS
7 27 (0.22%) Firmware
8 25 (0.20%) VMware ESX
8 25 (0.20%) KVM
9 22 (0.18%) Apache Flume
10 21 (0.17%) VMware ESXi
11 19 (0.16%) Xen
12 17 (0.14%) XenServer
13 15 (0.12%) XenApp
14 14 (0.11%) Docker
15 11 (0.090%) Varnish
16 5 (0.041%) NFS
17 4 (0.033%) ISA Server
17 4 (0.033%) Postfix
17 4 (0.033%) Sendmail
Systems Management
1 103 (0.84%) Puppet
2 85 (0.69%) Opscode Chef
3 26 (0.21%) Systems Management Server (SMS)
4 23 (0.19%) SCCM
4 23 (0.19%) SCOM
4 23 (0.19%) Ansible
5 19 (0.16%) EMC NetWorker
6 18 (0.15%) cPanel
7 17 (0.14%) Vagrant
8 15 (0.12%) Capistrano
8 15 (0.12%) ZABBIX
8 15 (0.12%) Legato
9 14 (0.11%) NetBackup
10 11 (0.090%) HP Quality Center
11 10 (0.082%) Backup Exec
11 10 (0.082%) Nagios
11 10 (0.082%) Tivoli Storage Manager
12 9 (0.073%) Plesk
12 9 (0.073%) Red Hat Spacewalk
13 7 (0.057%) WSUS
Vendors
1 1368 (11.17%) Microsoft
2 1065 (8.69%) Google
3 776 (6.33%) Adobe
4 613 (5.00%) SAP
5 574 (4.69%) Oracle
6 411 (3.35%) Salesforce.com
7 404 (3.30%) Facebook
8 257 (2.10%) VMware
9 235 (1.92%) Twitter
10 202 (1.65%) Cisco
11 199 (1.62%) IBM
12 181 (1.48%) Zend
13 162 (1.32%) Omniture
14 158 (1.29%) Business Objects
15 152 (1.24%) HP
16 151 (1.23%) Tableau
17 123 (1.00%) Sitecore
18 122 (1.00%) Siebel
19 103 (0.84%) Apple
20 98 (0.80%) Citrix
City, London
Premier Media
Salary: £30000 - £50000 per annum
Posted: 6 hours ago
London
Premier Media
Salary: £35000 - £40000 per annum
Posted: 7 hours ago
Slough, Berkshire
Think IT Recruitment
Salary: £40000.00 - £50000.00 per annum + Benefits
Posted: 8 hours ago
Northamptonshire
McGregor Boyall
Salary: £40000.00 - £45000.00 per annum + Bonus + excellent package
Posted: 9 hours ago
London
Initi8 Recruitment
Salary: £55000 - £65000 Per Annum
Posted: 9 hours ago
South East London
Salt
Salary: £55000 - £65000 per annum + Full benefits package
Posted: 9 hours ago
Hertfordshire
ENTERPRISE RECRUITMENT LTD
Salary: From £20,000 to £25,000 per annum
Posted: 9 hours ago
Staines, Middlesex
Quadratek People Limited
Salary: From £60,000 to £70,000 per annum Circu £70k plus 15% variable plus be
Posted: 9 hours ago
Bournemouth, Dorset
Edge Specialist Recruitment
Salary: £25000 - £35000 per annum
Posted: 9 hours ago
Teddington, Middlesex
Senitor Associates
Salary: £20000 - £28000 per annum + Benefits
Posted: 9 hours ago
City, London
Red Sofa London
Salary: £30000 - £35000 per annum
Posted: 9 hours ago
City, London
Triple Seven
Salary: £28000 - £30000 per annum + Uncapped Commission
Posted: 9 hours ago
Hook, Hampshire
Virgin Media
Salary: From £35,000 to £40,000 per annum plus bonus plus amazing benefits
Posted: 9 hours ago
London
Lorien Resourcing
Salary: MARKET RATE
Posted: 10 hours ago
London
ANSON MCCADE
Salary: £50k - £60k plus performance bonus + pension + healthcare and more.
Posted: 10 hours ago
London
ANSON MCCADE
Salary: £50k-£60k +performance bonus + pension + healthcare and more.
Posted: 10 hours ago
County Durham
Logic Engagements Ltd
Salary: £30000 - £37000 per annum + Benefits
Posted: 10 hours ago
Milton Keynes, Buckinghamshire
Nicoll Curtin
Salary: £45000.00 - £50000.00 per annum + benefits
Posted: 10 hours ago
Scotland
ANSON MCCADE
Salary: £35k-£60k+benefits+ career progression opportunities
Posted: 10 hours ago
South West
ANSON MCCADE
Salary: £35k-£60k+benefits+ career progression opportunities
Posted: 10 hours ago