The first table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 32 42 49
Rank change year-on-year
+10 +7
Permanent jobs citing Marketing 6902 5879 5787
As % of all permanent IT jobs located in the UK 5.99% 5.40% 4.89%
As % of the General category 13.59% 12.30% 10.91%
Number of salaries quoted 4570 4374 4842
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £26,000 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London average salary £37,500 £35,500 £35,000
% change year-on-year
+5.63% +1.42%
General Category
UK
Permanent IT job ads with a match in the
General category
50780 47793 53058
As % of all permanent IT jobs located in the UK 44.09% 43.93% 44.88%
Number of salaries quoted 39402 37771 44755
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 22 July 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 6619 £42,500 +6.25% 932
London +9 3437 £50,000 +5.26% 456
South East +5 1255 £41,500 +3.75% 171
City of London +9 799 £50,000 +11.11% 134
North West +18 531 £37,500 +7.14% 73
East of England +8 486 £40,000 +14.28% 56
Berkshire +5 364 £46,250 +2.77% 60
Manchester +16 312 £35,000 - 36
Surrey +5 284 £40,000 - 25
Yorkshire +1 262 £35,000 +12.90% 33
South West -30 245 £35,000 +7.69% 67
West Midlands -14 195 £37,500 +7.14% 39
Cambridgeshire +23 161 £35,000 +6.06% 18
Hampshire +5 161 £38,750 +10.71% 17
West Yorkshire +8 150 £32,500 +8.33% 19
Reading +7 146 £43,500 -3.33% 17
Hertfordshire -9 144 £35,250 -11.87% 10
East Midlands -27 142 £37,500 +6.20% 27
Cambridge +36 126 £35,000 -4.10% 14
Cheshire +27 121 £40,000 +29.03% 22
Leeds +10 120 £32,500 +8.33% 11
Buckinghamshire -11 111 £35,000 -12.50% 22
Scotland -5 94 £35,000 -2.77% 9
Bedfordshire -6 92 £51,000 +45.71% 15
Oxfordshire +41 90 £42,500 +21.42% 10
East Sussex -11 86 £40,000 +21.21% 9
Bristol -26 76 £32,750 -12.66% 19
Brighton -18 75 £40,000 +22.13% 9
Birmingham +7 74 £35,000 +11.11% 12
Essex +22 73 £37,500 - 12

Marketing
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3646 (25.17%) HTML
2 2996 (20.69%) CSS
3 2769 (19.12%) Finance
4 2768 (19.11%) Digital Marketing
5 2701 (18.65%) Degree
6 2694 (18.60%) JavaScript
7 2583 (17.83%) Analytics
8 2498 (17.25%) E-Commerce
9 2364 (16.32%) SQL
10 2155 (14.88%) CRM
11 1926 (13.30%) Advertising
12 1838 (12.69%) Project Management
13 1744 (12.04%) .NET
14 1726 (11.92%) SEO
15 1666 (11.50%) Social Media
16 1644 (11.35%) Microsoft
17 1635 (11.29%) PHP
18 1559 (10.76%) Retail
19 1455 (10.05%) SQL Server
20 1439 (9.94%) jQuery
21 1243 (8.58%) HTML5
22 1241 (8.57%) Agile Software Development
23 1218 (8.41%) MS Excel
24 1207 (8.33%) MySQL
25 1176 (8.12%) Java
26 1159 (8.00%) C#
27 1156 (7.98%) Google
28 1137 (7.85%) Business Intelligence
29 1094 (7.55%) Online Marketing
30 1083 (7.48%) CMS

Marketing
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1083 (7.48%) CMS
2 616 (4.25%) SAS
3 434 (3.00%) WordPress
4 320 (2.21%) Drupal
5 310 (2.14%) SharePoint
6 234 (1.62%) IIS
7 231 (1.59%) Apache
8 208 (1.44%) Umbraco
9 136 (0.94%) Tomcat
10 134 (0.93%) Node.js
11 99 (0.68%) Adobe CQ
12 84 (0.58%) MS Exchange
13 75 (0.52%) Joomla!
14 66 (0.46%) Sitecore CMS
15 60 (0.41%) WebSphere
15 60 (0.41%) Confluence
16 51 (0.35%) Apache Solr
17 42 (0.29%) BizTalk Server
17 42 (0.29%) Lync
18 40 (0.28%) nginx
Applications
1 1218 (8.41%) MS Excel
2 968 (6.68%) Photoshop
3 594 (4.10%) MS Office
4 593 (4.09%) Adobe Illustrator
5 525 (3.62%) MS PowerPoint
6 272 (1.88%) SPSS
7 247 (1.71%) MS Visio
8 182 (1.26%) InDesign
9 149 (1.03%) MS Project
10 121 (0.84%) OmniGraffle
11 111 (0.77%) Fireworks
12 62 (0.43%) FastStats
13 47 (0.32%) Acrobat
14 32 (0.22%) Adobe After Effects
14 32 (0.22%) PowerPivot
15 29 (0.20%) Spreadsheet
16 15 (0.10%) Adobe Premiere
17 10 (0.069%) InfoPath
17 10 (0.069%) PrintSoft PReS
18 8 (0.055%) FreeHand
Business Applications
1 801 (5.53%) Google Analytics
2 468 (3.23%) Magento
3 268 (1.85%) SAP Oil and Gas
4 248 (1.71%) Oracle CRM
5 158 (1.09%) Dynamics CRM
6 153 (1.06%) WebTrends
7 102 (0.70%) SiteCatalyst
8 55 (0.38%) Oracle EBS
9 53 (0.37%) SAP CRM
10 26 (0.18%) Dynamics AX
11 25 (0.17%) SAP ERP
12 19 (0.13%) Tridion
13 18 (0.12%) SAP FI
14 17 (0.12%) SAP BPC
14 17 (0.12%) HFM
15 16 (0.11%) Dynamics NAV
15 16 (0.11%) Hyperion Planning
16 14 (0.097%) Oracle General Ledger
17 13 (0.090%) Oracle Receivables
17 13 (0.090%) SAP MDM
Cloud Services
1 415 (2.87%) SaaS
2 110 (0.76%) Amazon AWS
3 108 (0.75%) Cloud Computing
4 82 (0.57%) Microsoft Azure
5 59 (0.41%) GitHub
6 54 (0.37%) Office 365
7 39 (0.27%) Amazon EC2
8 22 (0.15%) Rackspace Cloud
9 20 (0.14%) Google App Engine
9 20 (0.14%) Basecamp
9 20 (0.14%) MailChimp
10 19 (0.13%) Force.com
11 17 (0.12%) Responsys
11 17 (0.12%) IaaS
12 16 (0.11%) LucidChart
13 13 (0.090%) Amazon S3
14 12 (0.083%) PaaS
15 6 (0.041%) CheetahMail
15 6 (0.041%) Pure360
16 5 (0.035%) Trello
Communications & Networking
1 668 (4.61%) Internet
2 204 (1.41%) Intranet
3 134 (0.93%) Firewall
4 130 (0.90%) DNS
5 124 (0.86%) Wireless
6 107 (0.74%) LAN
7 105 (0.72%) HTTP
7 105 (0.72%) TCP/IP
8 102 (0.70%) Broadband
9 98 (0.68%) WAN
9 98 (0.68%) SAN
10 94 (0.65%) SMS
11 91 (0.63%) VoIP
12 73 (0.50%) VPN
13 61 (0.42%) GSM
13 61 (0.42%) Unified Communications
14 56 (0.39%) Network Security
15 52 (0.36%) Wi-Fi
16 51 (0.35%) UMTS
17 47 (0.32%) DHCP
Database & Business Intelligence
1 1455 (10.05%) SQL Server
2 1207 (8.33%) MySQL
3 432 (2.98%) Data Warehouse
4 368 (2.54%) SQL Server Reporting Services
5 336 (2.32%) Relational Database
6 321 (2.22%) SQL Server Integration Services
7 287 (1.98%) Big Data
8 263 (1.82%) SQL Server 2008
9 198 (1.37%) SQL Server Analysis Services
10 178 (1.23%) Data Mining
11 177 (1.22%) Hadoop
12 146 (1.01%) QlikView
13 136 (0.94%) RDBMS
14 125 (0.86%) NoSQL
15 117 (0.81%) SQL Server 2012
16 112 (0.77%) Oracle Database
17 99 (0.68%) SQL Server 2005
18 92 (0.64%) MS Access
19 82 (0.57%) MongoDB
20 78 (0.54%) PostgreSQL
Development Applications
1 558 (3.85%) Git (software)
2 330 (2.28%) Subversion
3 254 (1.75%) Visual Studio
4 237 (1.64%) Dreamweaver
5 201 (1.39%) JIRA
6 177 (1.22%) Axure RP
7 116 (0.80%) Selenium
8 103 (0.71%) Jenkins
9 90 (0.62%) Team Foundation Server
10 76 (0.52%) Cucumber
11 62 (0.43%) NUnit
12 57 (0.39%) Maven
13 54 (0.37%) SpecFlow
14 53 (0.37%) Ant
14 53 (0.37%) Grunt
15 49 (0.34%) Balsamiq Mockups
16 48 (0.33%) Eclipse
16 48 (0.33%) TeamCity
17 41 (0.28%) Jasmine
18 38 (0.26%) Talend Open Studio
General
1 2769 (19.12%) Finance
2 1926 (13.30%) Advertising
3 1559 (10.76%) Retail
4 974 (6.73%) Telecoms
5 480 (3.31%) Games
6 429 (2.96%) Manufacturing
7 422 (2.91%) Publishing
8 421 (2.91%) Electronics
9 375 (2.59%) Legal
10 365 (2.52%) Banking
11 253 (1.75%) Pharmaceutical
12 196 (1.35%) German Language
13 188 (1.30%) Automotive
14 146 (1.01%) French Language
15 144 (0.99%) Law
16 136 (0.94%) Billing
17 135 (0.93%) Back Office
18 103 (0.71%) Multimedia
19 80 (0.55%) Front Office
20 73 (0.50%) Investment Banking
Job Titles
1 3241 (22.38%) Developer
2 1985 (13.71%) Analyst
3 883 (6.10%) Designer
4 859 (5.93%) Consultant
5 748 (5.16%) Web Developer
6 734 (5.07%) Project Manager
7 669 (4.62%) Business Analyst
8 562 (3.88%) Product Manager
9 508 (3.51%) Marketing Manager
10 486 (3.36%) .NET Developer
11 475 (3.28%) Front-End Developer
12 467 (3.22%) Architect
13 433 (2.99%) PHP Developer
13 433 (2.99%) Account Manager
14 430 (2.97%) Senior Developer
15 396 (2.73%) Senior Manager
16 317 (2.19%) Junior
17 313 (2.16%) Data Analyst
18 308 (2.13%) Senior Analyst
19 293 (2.02%) PPC Specialist
Libraries, Frameworks & Software Standards
1 3646 (25.17%) HTML
2 2996 (20.69%) CSS
3 1744 (12.04%) .NET
4 1439 (9.94%) jQuery
5 1243 (8.58%) HTML5
6 874 (6.03%) ASP.NET
7 820 (5.66%) CSS3
8 688 (4.75%) XML
9 483 (3.33%) Web Services
10 452 (3.12%) Ajax
11 421 (2.91%) XHTML
12 320 (2.21%) ASP.NET MVC
13 270 (1.86%) .NET Framework
14 240 (1.66%) Flash
15 235 (1.62%) AngularJS
16 223 (1.54%) LAMP
17 222 (1.53%) JSON
18 218 (1.51%) WCF
18 218 (1.51%) REST
19 194 (1.34%) SOAP
Miscellaneous
1 1666 (11.50%) Social Media
2 642 (4.43%) Computer Science
3 578 (3.99%) Mobile App
4 454 (3.13%) Digital Media
5 436 (3.01%) Mathematics
6 365 (2.52%) Blog
7 352 (2.43%) Statistics
8 331 (2.29%) Management Information System
9 330 (2.28%) Open Source
10 271 (1.87%) DTV
11 255 (1.76%) Visualisation
12 237 (1.64%) Enterprise Software
13 223 (1.54%) Copywriting
14 191 (1.32%) Graphic Design
15 173 (1.19%) Economics
16 135 (0.93%) FMCG
17 129 (0.89%) New Media
18 123 (0.85%) W3C
19 100 (0.69%) Animation
20 95 (0.66%) Physics
Operating Systems
1 872 (6.02%) Linux
2 756 (5.22%) Windows
3 563 (3.89%) Apple iOS
4 378 (2.61%) Android
5 306 (2.11%) UNIX
6 103 (0.71%) Windows Server 2008
7 86 (0.59%) Windows Server 2012
8 70 (0.48%) Windows Server 2003
9 61 (0.42%) Windows 7
10 56 (0.39%) Ubuntu
11 47 (0.32%) CentOS
12 46 (0.32%) Windows 8
13 43 (0.30%) Solaris
14 37 (0.26%) Red Hat Enterprise Linux
15 29 (0.20%) Mac OS X
16 26 (0.18%) Debian
17 25 (0.17%) Windows XP
18 22 (0.15%) Mac OS
19 20 (0.14%) Fedora
20 10 (0.069%) Windows Phone
Processes & Methodologies
1 2768 (19.11%) Digital Marketing
2 2583 (17.83%) Analytics
3 2498 (17.25%) E-Commerce
4 2155 (14.88%) CRM
5 1838 (12.69%) Project Management
6 1726 (11.92%) SEO
7 1241 (8.57%) Agile Software Development
8 1137 (7.85%) Business Intelligence
9 1094 (7.55%) Online Marketing
10 1036 (7.15%) Pay per click
11 973 (6.72%) OO
12 921 (6.36%) MVC
12 921 (6.36%) Business Development
13 915 (6.32%) Scrum
14 888 (6.13%) Web Development
15 874 (6.03%) B2B
16 683 (4.72%) Content Management
17 636 (4.39%) Web Design
18 627 (4.33%) TDD
19 604 (4.17%) Email Marketing
Programming Languages
1 2694 (18.60%) JavaScript
2 2364 (16.32%) SQL
3 1635 (11.29%) PHP
4 1176 (8.12%) Java
5 1159 (8.00%) C#
6 325 (2.24%) Python
7 306 (2.11%) T-SQL
8 248 (1.71%) Ruby
9 207 (1.43%) C
10 200 (1.38%) C++
11 198 (1.37%) PHP5
12 196 (1.35%) R
13 148 (1.02%) VB.NET
14 144 (0.99%) VB
15 139 (0.96%) VBA
16 122 (0.84%) Perl
17 86 (0.59%) ActionScript
18 83 (0.57%) PL/SQL
19 69 (0.48%) Bash Shell
20 63 (0.43%) MATLAB
Qualifications
1 2701 (18.65%) Degree
2 149 (1.03%) Microsoft Certification
3 138 (0.95%) PMI Certification
4 126 (0.87%) MBA
5 121 (0.84%) Security Cleared
6 91 (0.63%) PMP
7 83 (0.57%) ISEB
8 74 (0.51%) PRINCE2 Certification
9 61 (0.42%) ITIL Certification
10 47 (0.32%) PRINCE2 Practitioner
11 44 (0.30%) SC Cleared
12 41 (0.28%) MCSE
12 41 (0.28%) Cisco Certification
13 40 (0.28%) PhD
14 38 (0.26%) CCNA
15 35 (0.24%) ISTQB
16 33 (0.23%) CIMA
16 33 (0.23%) MCP
16 33 (0.23%) CISSP
17 31 (0.21%) CISA
Quality Assurance & Compliance
1 624 (4.31%) QA
2 174 (1.20%) SLA
3 112 (0.77%) ISO 9001
4 84 (0.58%) Data Quality
5 60 (0.41%) PCI DSS
6 41 (0.28%) ISO/IEC 27001
7 40 (0.28%) WAI
8 30 (0.21%) Sarbanes-Oxley
9 28 (0.19%) COBIT
10 19 (0.13%) WCAG
11 12 (0.083%) ISO/IEC 17799
11 12 (0.083%) BS7799
12 8 (0.055%) EMIR
13 7 (0.048%) HL7
14 6 (0.041%) Dodd-Frank
15 4 (0.028%) MiFID
16 3 (0.021%) Solvency II
17 2 (0.014%) ISO 9000
17 2 (0.014%) Basel II
18 1 (0.007%) FATCA
System Software
1 183 (1.26%) Active Directory
2 148 (1.02%) VMware Infrastructure
3 48 (0.33%) Hyper-V
4 22 (0.15%) VMware ESX
5 21 (0.14%) Varnish
6 20 (0.14%) NDS
7 13 (0.090%) vSphere
8 11 (0.076%) Terminal Services
8 11 (0.076%) NFS
9 10 (0.069%) XenApp
10 7 (0.048%) Xen
11 6 (0.041%) KVM
11 6 (0.041%) VMware ESXi
11 6 (0.041%) vCloud
12 5 (0.035%) HDFS
12 5 (0.035%) Sendmail
12 5 (0.035%) Oracle RAC
13 4 (0.028%) Oracle RMAN
14 3 (0.021%) Forefront TMG
14 3 (0.021%) UAG
Systems Management
1 86 (0.59%) Opscode Chef
2 84 (0.58%) Puppet
3 40 (0.28%) SCCM
4 20 (0.14%) Nagios
5 18 (0.12%) EMC NetWorker
6 17 (0.12%) Tivoli Storage Manager
7 16 (0.11%) Plesk
7 16 (0.11%) Capistrano
8 15 (0.10%) SCOM
9 14 (0.097%) Vagrant
10 12 (0.083%) Cisco IPCC
10 12 (0.083%) OpenSSO
11 11 (0.076%) Systems Management Server (SMS)
12 10 (0.069%) Red Hat Spacewalk
13 9 (0.062%) Red Hat Satellite
13 9 (0.062%) ZABBIX
13 9 (0.062%) MOM
14 8 (0.055%) NetBackup
14 8 (0.055%) HP Quality Center
15 7 (0.048%) Cisco CUCM
Vendors
1 1644 (11.35%) Microsoft
2 1156 (7.98%) Google
3 980 (6.77%) Adobe
4 816 (5.63%) SAP
5 800 (5.52%) Oracle
6 501 (3.46%) Facebook
7 466 (3.22%) Salesforce.com
8 300 (2.07%) Twitter
9 244 (1.68%) JD Edwards
10 207 (1.43%) IBM
11 191 (1.32%) VMware
11 191 (1.32%) Omniture
12 185 (1.28%) Business Objects
13 168 (1.16%) Zend
14 150 (1.04%) Tableau
15 138 (0.95%) Siebel
16 132 (0.91%) Cisco
17 127 (0.88%) Sitecore
18 126 (0.87%) Cognos
19 121 (0.84%) Coremetrics
London
Experis Ltd
Salary: £35000.00 - £45000.00 per annum + + Benefits
Posted: 51 minutes ago
Central London / West End
Reed Business Information Ltd
Salary: From £55,000 to £64,000 per annum + 29 days + Share Ops + Pension + mo
Posted: 1 hour ago
West London
Verticality Ltd
Salary: £50000
Posted: 1 hour ago
London
Hydrogen Group
Salary: £0.00 per annum
Posted: 1 hour ago
London
Hydrogen Group
Salary: £0.00 per annum
Posted: 1 hour ago
City, London
Vivid Resourcing Ltd
Salary: £50000 - £65000 per annum
Posted: 2 hours ago
Braintree, Essex
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum
Posted: 3 hours ago
UK
Mason Frank International
Salary: £27 - £35 per annum + Bonus + Benefits
Posted: 3 hours ago
Totnes, Devon
Unlocking Potential - Grads for Growth
Salary: From £18,000 to £20,000 per annum (pro rata 30 hours per week)
Posted: 3 hours ago
Edinburgh, Midlothian
Net Talent
Salary: excellent package on offer
Posted: 3 hours ago
London
Red Sofa London
Salary: £45000.00 - £60000.00 per annum + excellent benefits
Posted: 3 hours ago
London
Skye Group
Salary: From £30,000 to £32,000 per annum with company benefits
Posted: 3 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + UNCAPPED COMMISSION OTE
Posted: 4 hours ago
London
Verticality Ltd
Salary: £35000 to £45000 per annum - £17K OTE BONUS + BENS
Posted: 4 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £15000 - £17000 per annum
Posted: 4 hours ago
London
Age UK
Salary: From £55,000 to £60,000 per annum
Posted: 4 hours ago
High Wycombe, Buckinghamshire
People Source Consulting
Salary: £35000 - £45000 per annum + benefits
Posted: 4 hours ago
London
Salt
Salary: £30000 - £40000 per annum + benefits
Posted: 4 hours ago
Guildford, Surrey
Lorien Resourcing
Salary: £45000 - £65000 per annum + Car Allowance + Bonus + Benefits
Posted: 4 hours ago
London
Harvey Nash plc
Salary: £80000 per annum + Bonus + Benefits
Posted: 4 hours ago