The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 42 43 56
Rank change year-on-year
+1 +13
Permanent jobs citing Marketing 6149 5978 4974
As % of all permanent IT jobs located in the UK 5.57% 5.55% 4.37%
As % of the General category 12.84% 12.76% 10.07%
Number of salaries quoted 4631 4363 4117
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £25,000 £26,000 £26,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
47903 46834 49397
As % of all permanent IT jobs located in the UK 43.36% 43.45% 43.36%
Number of salaries quoted 38467 36412 41169
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £75,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 24 December 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 5805 £41,450 +3.62% 705
London +7 2996 £47,500 +5.55% 316
South East -8 1228 £40,000 - 155
City of London +6 626 £48,000 +6.66% 101
Berkshire -1 452 £46,500 +10.71% 32
North West +15 426 £31,500 -8.69% 49
East of England -15 294 £39,130 -2.17% 28
Yorkshire +29 277 £32,500 - 35
Manchester +12 252 £32,250 +7.50% 34
Surrey -6 226 £37,500 -11.76% 26
Reading +10 215 £50,000 +5.26% 6
South West -51 193 £35,000 +7.69% 58
East Midlands +50 187 £37,500 -1.31% 23
West Midlands -26 157 £38,000 +16.92% 25
West Yorkshire +2 131 £30,000 -9.09% 22
Cambridgeshire +6 124 £40,000 -13.51% 12
Oxfordshire +15 121 £37,500 +25.00% 27
Hampshire -41 119 £35,000 +7.69% 29
Cheshire +44 109 £35,000 - 8
Nottinghamshire +47 105 £37,500 -6.25% 9
Buckinghamshire -9 103 £40,000 - 17
Scotland +38 101 £40,000 +25.00% 10
Cambridge +21 96 £40,000 +6.66% 10
Hertfordshire -24 91 £32,500 -11.56% 7
Nottingham +41 87 £40,000 -0.62% 6
Leeds -5 86 £33,000 -23.25% 15
East Sussex -12 76 £40,000 +3.22% 8
Oxford +21 74 £37,500 +19.04% 8
North Yorkshire +63 71 £30,000 -14.89% 6
Brighton -13 71 £40,000 - 8

Marketing
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3187 (24.85%) HTML
2 2680 (20.90%) CSS
3 2556 (19.93%) Digital Marketing
4 2486 (19.38%) JavaScript
5 2351 (18.33%) Degree
6 2260 (17.62%) Analytics
7 2236 (17.43%) Finance
8 2109 (16.44%) E-Commerce
9 2078 (16.20%) Agile Software Development
10 2017 (15.73%) Analytical Skills
11 2000 (15.59%) Advertising
12 1900 (14.81%) SQL
13 1649 (12.86%) Project Management
14 1574 (12.27%) CRM
15 1475 (11.50%) Social Media
16 1444 (11.26%) jQuery
17 1443 (11.25%) SEO
18 1422 (11.09%) Microsoft
19 1355 (10.57%) .NET
20 1295 (10.10%) SQL Server
21 1288 (10.04%) User Experience
22 1277 (9.96%) PHP
23 1179 (9.19%) HTML5
24 1157 (9.02%) Retail
25 1130 (8.81%) Google
26 1126 (8.78%) MS Excel
27 1103 (8.60%) C#
28 1070 (8.34%) MySQL
29 1036 (8.08%) CMS
30 1026 (8.00%) Telecoms

Marketing
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1036 (8.08%) CMS
2 485 (3.78%) WordPress
3 408 (3.18%) SAS
4 244 (1.90%) Drupal
4 244 (1.90%) Umbraco
5 238 (1.86%) SharePoint
6 217 (1.69%) IIS
7 215 (1.68%) Apache
8 113 (0.88%) Tomcat
9 106 (0.83%) Sitecore CMS
10 98 (0.76%) MS Exchange
11 90 (0.70%) Node.js
12 85 (0.66%) WebSphere
13 82 (0.64%) Joomla!
14 73 (0.57%) Adobe CQ
15 59 (0.46%) JBoss
16 55 (0.43%) Confluence
17 50 (0.39%) nginx
18 44 (0.34%) Lync
19 39 (0.30%) concrete5
Applications
1 1126 (8.78%) MS Excel
2 807 (6.29%) Photoshop
3 539 (4.20%) MS Office
4 420 (3.27%) Adobe Illustrator
5 398 (3.10%) MS PowerPoint
6 199 (1.55%) Adobe Creative Suite
7 192 (1.50%) SPSS
8 148 (1.15%) InDesign
9 135 (1.05%) MS Visio
10 134 (1.04%) MS Project
11 77 (0.60%) FastStats
12 69 (0.54%) OmniGraffle
13 62 (0.48%) Fireworks
14 42 (0.33%) Spreadsheet
15 35 (0.27%) Acrobat
16 33 (0.26%) PowerPivot
17 22 (0.17%) Adobe After Effects
18 12 (0.094%) 3ds Max
19 10 (0.078%) Adobe Premiere
19 10 (0.078%) GIMP
Business Applications
1 803 (6.26%) Google Analytics
2 253 (1.97%) SAP Oil and Gas
3 238 (1.86%) Magento
4 180 (1.40%) Dynamics CRM
5 116 (0.90%) WebTrends
6 80 (0.62%) SiteCatalyst
7 65 (0.51%) SAP CRM
8 40 (0.31%) Oracle EBS
8 40 (0.31%) Radian6
9 34 (0.27%) SAP FI
10 31 (0.24%) SAP BPC
11 30 (0.23%) SAP FI/CO
11 30 (0.23%) SAP CO
12 27 (0.21%) SAP R/3
13 21 (0.16%) HFM
14 19 (0.15%) Tridion
14 19 (0.15%) Hyperion Planning
15 18 (0.14%) SAP ERP
15 18 (0.14%) Oracle CRM
16 17 (0.13%) Agresso
Cloud Services
1 413 (3.22%) SaaS
2 115 (0.90%) Amazon AWS
3 105 (0.82%) Cloud Computing
4 75 (0.58%) Microsoft Azure
5 61 (0.48%) GitHub
6 57 (0.44%) Office 365
7 55 (0.43%) PaaS
8 41 (0.32%) Basecamp
9 36 (0.28%) Force.com
9 36 (0.28%) MailChimp
10 34 (0.27%) Amazon EC2
11 19 (0.15%) Amazon S3
12 13 (0.10%) IaaS
12 13 (0.10%) Rackspace Cloud
13 9 (0.070%) CheetahMail
14 8 (0.062%) Pure360
14 8 (0.062%) Responsys
15 6 (0.047%) Google Cloud Platform
16 5 (0.039%) LucidChart
17 4 (0.031%) CloudFront
Communications & Networking
1 566 (4.41%) Internet
2 165 (1.29%) Broadband
3 164 (1.28%) Intranet
4 163 (1.27%) HTTP
5 154 (1.20%) Wireless
6 123 (0.96%) DNS
7 107 (0.83%) Firewall
8 104 (0.81%) TCP/IP
9 89 (0.69%) WAN
10 87 (0.68%) LAN
11 79 (0.62%) Network Security
12 73 (0.57%) 3G
13 71 (0.55%) SAN
13 71 (0.55%) UMTS
13 71 (0.55%) VPN
14 70 (0.55%) SMS
15 66 (0.51%) GSM
16 59 (0.46%) VoIP
17 54 (0.42%) Unified Communications
18 53 (0.41%) MPLS
Database & Business Intelligence
1 1295 (10.10%) SQL Server
2 1070 (8.34%) MySQL
3 383 (2.99%) Relational Database
4 380 (2.96%) Big Data
5 337 (2.63%) Data Warehouse
6 318 (2.48%) SQL Server Integration Services
7 296 (2.31%) SQL Server Reporting Services
7 296 (2.31%) SQL Server 2008
8 241 (1.88%) Data Mining
9 158 (1.23%) NoSQL
10 152 (1.19%) SQL Server 2005
11 151 (1.18%) Hadoop
12 149 (1.16%) SQL Server Analysis Services
13 141 (1.10%) RDBMS
14 138 (1.08%) SQL Server 2012
15 120 (0.94%) MongoDB
16 112 (0.87%) QlikView
17 74 (0.58%) MS Access
18 63 (0.49%) Apache Cassandra
19 59 (0.46%) OLAP
Development Applications
1 611 (4.76%) Git (software)
2 302 (2.35%) Subversion
3 184 (1.43%) Dreamweaver
4 164 (1.28%) Visual Studio
5 154 (1.20%) JIRA
6 128 (1.00%) Axure RP
7 105 (0.82%) Cucumber
8 102 (0.80%) Jenkins
9 81 (0.63%) Selenium
10 76 (0.59%) Team Foundation Server
11 65 (0.51%) Maven
12 51 (0.40%) NUnit
12 51 (0.40%) Balsamiq Mockups
13 45 (0.35%) Eclipse
14 41 (0.32%) PHPUnit
14 41 (0.32%) Grunt
15 40 (0.31%) TeamCity
15 40 (0.31%) Ant
16 37 (0.29%) SpecFlow
16 37 (0.29%) Jasmine
General
1 2236 (17.43%) Finance
2 2000 (15.59%) Advertising
3 1157 (9.02%) Retail
4 1026 (8.00%) Telecoms
5 426 (3.32%) Manufacturing
6 340 (2.65%) Banking
7 317 (2.47%) Publishing
8 315 (2.46%) Electronics
9 314 (2.45%) Games
10 309 (2.41%) Legal
11 173 (1.35%) Pharmaceutical
12 149 (1.16%) Law
13 140 (1.09%) Automotive
14 134 (1.04%) Billing
15 130 (1.01%) French Language
16 129 (1.01%) German Language
17 85 (0.66%) Back Office
18 69 (0.54%) Multimedia
19 65 (0.51%) Spanish Language
20 54 (0.42%) Front Office
Job Titles
1 2903 (22.64%) Developer
2 1526 (11.90%) Analyst
3 758 (5.91%) Consultant
4 674 (5.26%) Web Developer
5 670 (5.22%) Project Manager
6 627 (4.89%) Designer
7 502 (3.91%) Business Analyst
8 495 (3.86%) PHP Developer
9 458 (3.57%) Front-End Developer
10 452 (3.52%) Account Manager
11 450 (3.51%) Architect
12 428 (3.34%) .NET Developer
13 421 (3.28%) Senior Developer
14 387 (3.02%) Senior Manager
15 386 (3.01%) Marketing Manager
16 303 (2.36%) Product Manager
17 270 (2.11%) PPC Specialist
17 270 (2.11%) Marketing Executive
17 270 (2.11%) PPC Manager
17 270 (2.11%) PPC Analyst
Libraries, Frameworks & Software Standards
1 3187 (24.85%) HTML
2 2680 (20.90%) CSS
3 1444 (11.26%) jQuery
4 1355 (10.57%) .NET
5 1179 (9.19%) HTML5
6 841 (6.56%) CSS3
7 787 (6.14%) ASP.NET
8 609 (4.75%) Web Services
9 584 (4.55%) XML
10 409 (3.19%) Ajax
11 363 (2.83%) XHTML
12 329 (2.57%) ASP.NET MVC
13 256 (2.00%) LAMP
14 232 (1.81%) RESTful
15 224 (1.75%) Sass
16 213 (1.66%) AngularJS
16 213 (1.66%) Flash
17 212 (1.65%) .NET Framework
18 204 (1.59%) JSON
19 184 (1.43%) REST
Miscellaneous
1 2017 (15.73%) Analytical Skills
2 1475 (11.50%) Social Media
3 1288 (10.04%) User Experience
4 522 (4.07%) Mobile App
5 498 (3.88%) Computer Science
6 371 (2.89%) Mathematics
7 364 (2.84%) Digital Media
8 337 (2.63%) Blog
9 300 (2.34%) Statistics
10 282 (2.20%) Open Source
11 259 (2.02%) DTV
12 234 (1.82%) Management Information System
13 229 (1.79%) Copywriting
14 214 (1.67%) Graphic Design
15 203 (1.58%) Enterprise Software
16 159 (1.24%) Visualisation
17 158 (1.23%) Economics
18 139 (1.08%) FMCG
19 112 (0.87%) New Media
20 110 (0.86%) Credit Risk
Operating Systems
1 756 (5.89%) Linux
2 643 (5.01%) Windows
3 292 (2.28%) Android
4 284 (2.21%) UNIX
5 242 (1.89%) Apple iOS
6 126 (0.98%) Windows Server 2008
7 84 (0.65%) Windows Server 2003
8 83 (0.65%) Windows Server 2012
9 74 (0.58%) Windows 7
10 53 (0.41%) CentOS
11 49 (0.38%) Windows 8
12 46 (0.36%) Solaris
13 43 (0.34%) Ubuntu
14 40 (0.31%) Mac OS X
15 36 (0.28%) Red Hat Enterprise Linux
16 28 (0.22%) Fedora
17 19 (0.15%) Mac OS
18 16 (0.12%) Windows Phone
19 15 (0.12%) Windows XP
20 13 (0.10%) Windows 2000
Processes & Methodologies
1 2556 (19.93%) Digital Marketing
2 2260 (17.62%) Analytics
3 2109 (16.44%) E-Commerce
4 2078 (16.20%) Agile Software Development
5 1649 (12.86%) Project Management
6 1574 (12.27%) CRM
7 1443 (11.25%) SEO
8 931 (7.26%) Business Intelligence
9 921 (7.18%) MVC
10 860 (6.71%) Online Marketing
11 855 (6.67%) Pay per click
12 805 (6.28%) Business Development
13 780 (6.08%) Scrum
14 743 (5.79%) B2B
15 688 (5.36%) OO
16 649 (5.06%) Web Development
17 587 (4.58%) Email Marketing
18 567 (4.42%) Web Analytics
19 536 (4.18%) Product Management
20 534 (4.16%) Content Management
Programming Languages
1 2486 (19.38%) JavaScript
2 1900 (14.81%) SQL
3 1277 (9.96%) PHP
4 1103 (8.60%) C#
5 808 (6.30%) Java
6 363 (2.83%) T-SQL
7 257 (2.00%) Python
8 217 (1.69%) C
8 217 (1.69%) PHP5
9 195 (1.52%) Ruby
10 182 (1.42%) C++
11 151 (1.18%) Perl
12 145 (1.13%) VB.NET
13 137 (1.07%) R
14 130 (1.01%) VB
15 122 (0.95%) VBA
16 83 (0.65%) ActionScript
17 70 (0.55%) Bash Shell
18 62 (0.48%) Shell Script
19 56 (0.44%) Objective-C
Qualifications
1 2351 (18.33%) Degree
2 108 (0.84%) MBA
3 100 (0.78%) PMI Certification
4 87 (0.68%) Security Cleared
5 86 (0.67%) PMP
6 81 (0.63%) ISEB
7 79 (0.62%) PRINCE2 Certification
8 74 (0.58%) Microsoft Certification
9 51 (0.40%) SC Cleared
10 47 (0.37%) ITIL Certification
10 47 (0.37%) HND
11 46 (0.36%) HNC
12 42 (0.33%) CISSP
13 40 (0.31%) ISTQB
14 30 (0.23%) CCA
14 30 (0.23%) MCSE
15 27 (0.21%) MCITP
16 26 (0.20%) MCP
16 26 (0.20%) Cisco Certification
16 26 (0.20%) CISM
Quality Assurance & Compliance
1 547 (4.27%) QA
2 148 (1.15%) SLA
3 72 (0.56%) ISO 9001
4 49 (0.38%) ISO/IEC 27001
5 41 (0.32%) PCI DSS
6 29 (0.23%) Data Quality
7 28 (0.22%) WAI
8 26 (0.20%) WCAG
9 17 (0.13%) COBIT
10 6 (0.047%) GCP
10 6 (0.047%) ISO 9000
10 6 (0.047%) Sarbanes-Oxley
10 6 (0.047%) Solvency II
11 4 (0.031%) HL7
12 2 (0.016%) ISO/IEC 17799
12 2 (0.016%) BS7799
12 2 (0.016%) FATCA
13 1 (0.008%) EMIR
13 1 (0.008%) COREP
13 1 (0.008%) FINREP
System Software
1 158 (1.23%) Active Directory
2 131 (1.02%) VMware Infrastructure
3 52 (0.41%) Hyper-V
4 43 (0.34%) vSphere
5 37 (0.29%) NDS
6 29 (0.23%) HDFS
7 25 (0.19%) VMware ESX
8 20 (0.16%) Firmware
9 16 (0.12%) Apache Flume
10 15 (0.12%) VMware ESXi
10 15 (0.12%) Xen
11 12 (0.094%) XenServer
12 11 (0.086%) Varnish
13 10 (0.078%) Docker
14 7 (0.055%) XenApp
14 7 (0.055%) NFS
15 6 (0.047%) Terminal Services
16 4 (0.031%) Microsoft App-V
16 4 (0.031%) KVM
16 4 (0.031%) Veritas Volume Manager
Systems Management
1 92 (0.72%) Puppet
2 91 (0.71%) Opscode Chef
3 33 (0.26%) SCCM
4 25 (0.19%) HP Quality Center
5 24 (0.19%) SCOM
6 21 (0.16%) ZABBIX
7 19 (0.15%) Nagios
8 17 (0.13%) Ansible
9 16 (0.12%) Systems Management Server (SMS)
10 15 (0.12%) Capistrano
11 14 (0.11%) Red Hat Spacewalk
12 12 (0.094%) NetBackup
12 12 (0.094%) EMC NetWorker
13 10 (0.078%) Tivoli Storage Manager
13 10 (0.078%) cPanel
14 8 (0.062%) Backup Exec
14 8 (0.062%) WSUS
15 7 (0.055%) Legato
15 7 (0.055%) SCVMM
15 7 (0.055%) Vagrant
Vendors
1 1422 (11.09%) Microsoft
2 1130 (8.81%) Google
3 761 (5.93%) Adobe
4 607 (4.73%) SAP
5 579 (4.51%) Oracle
6 498 (3.88%) Salesforce.com
7 471 (3.67%) Facebook
8 303 (2.36%) Twitter
9 202 (1.58%) VMware
10 198 (1.54%) IBM
11 191 (1.49%) Zend
12 187 (1.46%) Business Objects
13 186 (1.45%) Omniture
14 172 (1.34%) Cisco
15 157 (1.22%) HP
16 143 (1.12%) Sitecore
17 137 (1.07%) Siebel
18 118 (0.92%) Eloqua
19 102 (0.80%) Informatica
20 97 (0.76%) Apple
London
Propel London Ltd
Posted: 10 hours ago
London
Propel London Ltd
Posted: 10 hours ago
North West London
Citrus Global Ltd
Salary: From £50,000 to £59,000 per annum + Bonus, Health Insurance, Pension,
Posted: 18 hours ago
Brentford, Middlesex
Citrus Global Ltd
Salary: From £40,000 to £55,000 per annum + Bonus + Benefits + Work from home
Posted: 18 hours ago
South East
Centric Resource
Salary: From £70,000 to £80,000 per annum + Bonus + Benefits
Posted: 20 hours ago
City, London
Gemini Search
Salary: From £65,000 to £85,000 per annum
Posted: 20 hours ago
Twickenham, Middlesex
Centric Resource
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: 20 hours ago
London
C-Jobs.com
Posted: 21 hours ago
Milton Keynes, Buckinghamshire
Go IT Recruitment Ltd
Salary: From £30,000 to £40,000 per annum + bonuses + Much more benefits
Posted: 21 hours ago
Milton Keynes, Buckinghamshire
Go IT Recruitment Ltd
Salary: From £35,000 to £42,000 per annum + bonuses + benefits
Posted: 21 hours ago
Scotland
Vodafone
Posted: 21 hours ago
London
Zetman
Salary: From £24,000 to £28,000 per annum
Posted: 22 hours ago
London
Zetman
Salary: From £25,000 to £35,000 per annum Plus benefits
Posted: 22 hours ago
Oxford, Oxfordshire
CV Screen Ltd
Salary: £25k - 30k per year + benefits
Posted: 22 hours ago
Barnet, Hertfordshire
CV Screen Ltd
Salary: £30k - 35k per year + benefits
Posted: 22 hours ago
Chippenham, Wiltshire
Westek Recruitment
Salary: £28000 - £35000 per annum + Benefits Package
Posted: 23 hours ago
Harrogate, North Yorkshire
Type Agency
Salary: £22000 - £30000 per annum + pension + staff discount
Posted: 23 hours ago
Reading, Berkshire
Comvergent Limited
Salary: Attractive Salary + Bonus
Posted: 23 hours ago
Harrogate, North Yorkshire
Type Agency
Salary: £25000 - £35000 per annum + benefits
Posted: 23 hours ago