The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Marketing
Rank 42 44 59
Rank change year-on-year
+2 +15
Permanent jobs citing Marketing 5921 5773 4576
As % of all permanent IT jobs located in the UK 5.61% 5.55% 4.20%
As % of the General category 12.87% 12.69% 9.72%
Number of salaries quoted 4456 4111 3823
Average salary £41,000 £42,500 £40,000
Average salary % change year-on-year
-3.52% +6.25%
90% offered a salary of more than £25,000 £26,500 £25,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London average salary £37,500 £38,000 £36,000
% change year-on-year
-1.31% +5.55%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
45989 45493 47071
As % of all permanent IT jobs located in the UK 43.54% 43.77% 43.20%
Number of salaries quoted 36968 35315 39003
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £78,000 £75,000 £80,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 23 January 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 5583 £41,000 -3.52% 1024
London +6 2858 £47,500 +5.55% 463
South East -6 1233 £38,000 -5.00% 215
City of London +12 630 £45,000 -5.26% 151
Berkshire +6 435 £45,000 +11.11% 62
North West +21 427 £30,000 -7.69% 88
Yorkshire +37 263 £30,000 -10.03% 39
Manchester +13 253 £32,500 +8.33% 52
East of England -27 248 £40,000 - 42
Surrey -13 227 £40,000 -9.09% 47
South West -44 190 £37,500 +15.38% 88
East Midlands +37 173 £37,500 -1.31% 27
Reading +7 171 £45,750 +3.97% 12
West Midlands -17 155 £40,000 -3.61% 43
Oxfordshire +11 127 £35,000 +7.69% 22
Hampshire -34 126 £35,000 - 25
West Yorkshire +1 116 £30,000 -10.96% 24
Buckinghamshire -2 113 £37,500 -6.25% 11
Nottinghamshire +40 103 £37,500 -6.25% 4
Scotland +41 100 £40,000 +28.00% 18
Cheshire +41 97 £35,000 +6.87% 22
Cambridgeshire -5 94 £42,500 -5.55% 23
Nottingham +34 88 £40,000 - 2
East Sussex -7 85 £44,250 +10.62% 13
Leeds -2 82 £30,000 -30.23% 13
Brighton -5 81 £43,500 +8.75% 13
North Yorkshire +59 76 £27,500 -9.83% 6
Cambridge +2 74 £45,000 +28.57% 16
Hertfordshire -43 69 £43,750 +28.67% 5
Oxford +27 66 £37,500 +21.95% 8

Marketing
Top 30 Related IT Skills

For the 6 months to 23 January 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3184 (25.39%) HTML
2 2693 (21.47%) CSS
3 2542 (20.27%) Digital Marketing
4 2438 (19.44%) JavaScript
5 2274 (18.13%) Finance
6 2270 (18.10%) Degree
7 2220 (17.70%) Analytics
8 2092 (16.68%) Agile Software Development
9 2070 (16.51%) E-Commerce
10 1968 (15.69%) Advertising
11 1930 (15.39%) Analytical Skills
12 1889 (15.06%) SQL
13 1634 (13.03%) Project Management
14 1551 (12.37%) CRM
15 1457 (11.62%) jQuery
16 1417 (11.30%) Social Media
17 1364 (10.88%) Microsoft
18 1347 (10.74%) SEO
19 1339 (10.68%) .NET
20 1270 (10.13%) SQL Server
21 1258 (10.03%) User Experience
22 1240 (9.89%) PHP
23 1208 (9.63%) HTML5
24 1132 (9.03%) Retail
25 1104 (8.80%) Google
26 1098 (8.76%) C#
27 1070 (8.53%) MS Excel
28 1051 (8.38%) MySQL
29 1036 (8.26%) CMS
30 983 (7.84%) Telecoms

Marketing
Top Related IT Skills by Category

For the 6 months to 23 January 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1036 (8.26%) CMS
2 513 (4.09%) WordPress
3 427 (3.40%) SAS
4 237 (1.89%) Drupal
5 224 (1.79%) Umbraco
6 219 (1.75%) SharePoint
7 206 (1.64%) IIS
8 192 (1.53%) Apache
9 101 (0.81%) Tomcat
10 100 (0.80%) MS Exchange
11 97 (0.77%) Node.js
12 95 (0.76%) Sitecore CMS
13 79 (0.63%) Joomla!
14 69 (0.55%) WebSphere
15 63 (0.50%) Adobe CQ
16 61 (0.49%) JBoss
17 54 (0.43%) Confluence
18 53 (0.42%) concrete5
19 52 (0.41%) Lync
20 48 (0.38%) nginx
Applications
1 1070 (8.53%) MS Excel
2 839 (6.69%) Photoshop
3 512 (4.08%) MS Office
4 430 (3.43%) Adobe Illustrator
5 385 (3.07%) MS PowerPoint
6 217 (1.73%) SPSS
7 206 (1.64%) Adobe Creative Suite
8 155 (1.24%) InDesign
9 130 (1.04%) MS Project
10 118 (0.94%) MS Visio
11 75 (0.60%) FastStats
12 66 (0.53%) Fireworks
13 59 (0.47%) OmniGraffle
14 43 (0.34%) Acrobat
15 42 (0.33%) Spreadsheet
16 29 (0.23%) Adobe After Effects
17 26 (0.21%) PowerPivot
18 13 (0.10%) GIMP
18 13 (0.10%) 3ds Max
19 10 (0.080%) CINEMA 4D
Business Applications
1 786 (6.27%) Google Analytics
2 277 (2.21%) Magento
3 245 (1.95%) SAP Oil and Gas
4 205 (1.63%) Dynamics CRM
5 100 (0.80%) WebTrends
6 76 (0.61%) SiteCatalyst
7 67 (0.53%) SAP CRM
8 37 (0.30%) Radian6
9 35 (0.28%) SAP FI
10 32 (0.26%) SAP FI/CO
10 32 (0.26%) SAP CO
11 30 (0.24%) SAP R/3
12 28 (0.22%) SAP BPC
13 21 (0.17%) Agresso
14 20 (0.16%) Oracle EBS
14 20 (0.16%) HFM
15 18 (0.14%) Oracle CRM
16 17 (0.14%) SAP InfiniteInsight
17 16 (0.13%) Siebel Analytics
18 15 (0.12%) Hyperion Planning
Cloud Services
1 403 (3.21%) SaaS
2 111 (0.89%) Cloud Computing
3 103 (0.82%) Amazon AWS
4 84 (0.67%) Microsoft Azure
5 76 (0.61%) PaaS
6 58 (0.46%) Office 365
7 56 (0.45%) GitHub
8 35 (0.28%) Basecamp
9 34 (0.27%) Force.com
10 33 (0.26%) MailChimp
11 31 (0.25%) Amazon EC2
12 24 (0.19%) IaaS
13 16 (0.13%) Amazon S3
14 13 (0.10%) Rackspace Cloud
15 9 (0.072%) CheetahMail
15 9 (0.072%) Google Cloud Platform
16 8 (0.064%) Pure360
16 8 (0.064%) Responsys
17 5 (0.040%) CloudFront
18 4 (0.032%) Google Apps
Communications & Networking
1 483 (3.85%) Internet
2 163 (1.30%) Wireless
3 155 (1.24%) HTTP
4 135 (1.08%) Broadband
5 132 (1.05%) Intranet
6 115 (0.92%) Firewall
7 108 (0.86%) DNS
8 102 (0.81%) TCP/IP
9 93 (0.74%) WAN
10 81 (0.65%) LAN
11 71 (0.57%) VPN
11 71 (0.57%) Network Security
12 67 (0.53%) MPLS
13 64 (0.51%) SAN
13 64 (0.51%) UMTS
14 60 (0.48%) SMS
15 55 (0.44%) GSM
15 55 (0.44%) 3G
16 54 (0.43%) Unified Communications
17 40 (0.32%) SSL
Database & Business Intelligence
1 1270 (10.13%) SQL Server
2 1051 (8.38%) MySQL
3 408 (3.25%) Big Data
4 373 (2.97%) Relational Database
5 300 (2.39%) SQL Server Integration Services
6 298 (2.38%) Data Warehouse
7 294 (2.34%) SQL Server 2008
8 286 (2.28%) SQL Server Reporting Services
9 271 (2.16%) Data Mining
10 153 (1.22%) RDBMS
10 153 (1.22%) SQL Server 2005
11 152 (1.21%) SQL Server Analysis Services
12 151 (1.20%) NoSQL
13 148 (1.18%) Hadoop
14 123 (0.98%) SQL Server 2012
15 118 (0.94%) MongoDB
16 89 (0.71%) QlikView
17 71 (0.57%) MS Access
18 64 (0.51%) PostgreSQL
19 59 (0.47%) OLAP
Development Applications
1 632 (5.04%) Git (software)
2 287 (2.29%) Subversion
3 195 (1.55%) Dreamweaver
4 161 (1.28%) JIRA
5 155 (1.24%) Visual Studio
6 104 (0.83%) Axure RP
7 96 (0.77%) Jenkins
8 73 (0.58%) Cucumber
9 66 (0.53%) Selenium
10 64 (0.51%) Grunt
11 62 (0.49%) Team Foundation Server
12 60 (0.48%) Maven
13 42 (0.33%) Balsamiq Mockups
14 41 (0.33%) NUnit
15 39 (0.31%) Ant
15 39 (0.31%) Eclipse
15 39 (0.31%) Appcelerator Titanium
16 38 (0.30%) SQL Server Management Studio (SSMS)
17 37 (0.30%) Jasmine
18 36 (0.29%) Mercurial
General
1 2274 (18.13%) Finance
2 1968 (15.69%) Advertising
3 1132 (9.03%) Retail
4 983 (7.84%) Telecoms
5 410 (3.27%) Manufacturing
6 370 (2.95%) Banking
7 327 (2.61%) Legal
8 298 (2.38%) Electronics
9 292 (2.33%) Games
10 271 (2.16%) Publishing
11 157 (1.25%) Pharmaceutical
12 153 (1.22%) Law
13 146 (1.16%) Automotive
14 132 (1.05%) German Language
15 126 (1.00%) Billing
16 115 (0.92%) French Language
17 89 (0.71%) Back Office
18 64 (0.51%) Spanish Language
19 51 (0.41%) Front Office
20 48 (0.38%) Multimedia
Job Titles
1 2881 (22.97%) Developer
2 1492 (11.90%) Analyst
3 740 (5.90%) Consultant
4 662 (5.28%) Project Manager
5 661 (5.27%) Web Developer
6 653 (5.21%) Designer
7 500 (3.99%) Business Analyst
8 486 (3.88%) PHP Developer
9 468 (3.73%) Front-End Developer
10 439 (3.50%) .NET Developer
11 436 (3.48%) Senior Developer
12 429 (3.42%) Architect
13 412 (3.29%) Account Manager
14 386 (3.08%) Senior Manager
15 362 (2.89%) Marketing Manager
16 295 (2.35%) Product Manager
17 277 (2.21%) Marketing Executive
18 276 (2.20%) Data Analyst
19 255 (2.03%) PPC Executive
20 254 (2.03%) PPC Manager
Libraries, Frameworks & Software Standards
1 3184 (25.39%) HTML
2 2693 (21.47%) CSS
3 1457 (11.62%) jQuery
4 1339 (10.68%) .NET
5 1208 (9.63%) HTML5
6 851 (6.79%) CSS3
7 781 (6.23%) ASP.NET
8 622 (4.96%) Web Services
9 588 (4.69%) XML
10 383 (3.05%) Ajax
11 350 (2.79%) XHTML
12 329 (2.62%) ASP.NET MVC
13 240 (1.91%) LAMP
14 235 (1.87%) Flash
15 234 (1.87%) Sass
16 226 (1.80%) RESTful
17 220 (1.75%) JSON
18 209 (1.67%) AngularJS
19 194 (1.55%) .NET Framework
20 173 (1.38%) LESS
Miscellaneous
1 1930 (15.39%) Analytical Skills
2 1417 (11.30%) Social Media
3 1258 (10.03%) User Experience
4 581 (4.63%) Mobile App
5 471 (3.76%) Computer Science
6 374 (2.98%) Mathematics
7 343 (2.74%) Digital Media
8 337 (2.69%) Statistics
9 303 (2.42%) Blog
10 261 (2.08%) Open Source
11 251 (2.00%) DTV
12 236 (1.88%) Copywriting
13 235 (1.87%) Management Information System
14 227 (1.81%) Graphic Design
15 209 (1.67%) Enterprise Software
16 154 (1.23%) Visualisation
17 137 (1.09%) Economics
18 129 (1.03%) FMCG
19 124 (0.99%) Credit Risk
20 115 (0.92%) Algorithms
Operating Systems
1 726 (5.79%) Linux
2 650 (5.18%) Windows
3 291 (2.32%) UNIX
4 284 (2.26%) Android
5 234 (1.87%) Apple iOS
6 132 (1.05%) Windows Server 2008
7 90 (0.72%) Windows Server 2003
8 81 (0.65%) Windows 7
9 78 (0.62%) Windows Server 2012
10 51 (0.41%) Windows 8
10 51 (0.41%) CentOS
11 49 (0.39%) Solaris
12 41 (0.33%) Mac OS X
13 38 (0.30%) Ubuntu
14 35 (0.28%) Red Hat Enterprise Linux
15 26 (0.21%) Fedora
16 21 (0.17%) Windows XP
17 19 (0.15%) Mac OS
18 16 (0.13%) Windows Phone
19 15 (0.12%) Windows 2000
Processes & Methodologies
1 2542 (20.27%) Digital Marketing
2 2220 (17.70%) Analytics
3 2092 (16.68%) Agile Software Development
4 2070 (16.51%) E-Commerce
5 1634 (13.03%) Project Management
6 1551 (12.37%) CRM
7 1347 (10.74%) SEO
8 923 (7.36%) MVC
9 896 (7.14%) Business Intelligence
10 808 (6.44%) Scrum
11 799 (6.37%) Online Marketing
12 786 (6.27%) Pay per click
12 786 (6.27%) Business Development
13 706 (5.63%) B2B
14 679 (5.41%) Web Development
15 675 (5.38%) OO
16 552 (4.40%) Email Marketing
17 534 (4.26%) Product Management
18 521 (4.15%) Web Analytics
19 509 (4.06%) Content Management
Programming Languages
1 2438 (19.44%) JavaScript
2 1889 (15.06%) SQL
3 1240 (9.89%) PHP
4 1098 (8.76%) C#
5 795 (6.34%) Java
6 368 (2.93%) T-SQL
7 245 (1.95%) Python
8 212 (1.69%) C
9 191 (1.52%) C++
10 189 (1.51%) PHP5
11 171 (1.36%) Ruby
12 159 (1.27%) R
13 139 (1.11%) Perl
14 123 (0.98%) VB.NET
14 123 (0.98%) VBA
15 111 (0.89%) VB
16 92 (0.73%) ActionScript
17 61 (0.49%) Shell Script
18 56 (0.45%) Bash Shell
18 56 (0.45%) PowerShell
Qualifications
1 2270 (18.10%) Degree
2 107 (0.85%) PMI Certification
3 92 (0.73%) MBA
4 87 (0.69%) Security Cleared
5 86 (0.69%) PMP
6 83 (0.66%) ISEB
7 74 (0.59%) PRINCE2 Certification
8 71 (0.57%) Microsoft Certification
9 53 (0.42%) SC Cleared
10 46 (0.37%) CISSP
11 42 (0.33%) HND
12 41 (0.33%) HNC
13 39 (0.31%) ITIL Certification
13 39 (0.31%) PhD
14 35 (0.28%) Cisco Certification
15 33 (0.26%) CCA
16 32 (0.26%) ISTQB
17 31 (0.25%) MCSE
18 30 (0.24%) CISM
19 26 (0.21%) MCP
Quality Assurance & Compliance
1 551 (4.39%) QA
2 128 (1.02%) SLA
3 55 (0.44%) ISO 9001
4 52 (0.41%) ISO/IEC 27001
5 34 (0.27%) PCI DSS
6 29 (0.23%) WAI
7 24 (0.19%) Data Quality
8 17 (0.14%) WCAG
9 11 (0.088%) COBIT
10 7 (0.056%) Solvency II
11 6 (0.048%) Sarbanes-Oxley
11 6 (0.048%) GCP
11 6 (0.048%) ISO 9000
12 3 (0.024%) IEC 61508
12 3 (0.024%) HL7
13 2 (0.016%) ISO/IEC 17799
13 2 (0.016%) BS7799
14 1 (0.008%) FATCA
14 1 (0.008%) GPG13
14 1 (0.008%) EMIR
System Software
1 147 (1.17%) Active Directory
1 147 (1.17%) VMware Infrastructure
2 51 (0.41%) Hyper-V
3 47 (0.37%) vSphere
4 33 (0.26%) NDS
5 29 (0.23%) HDFS
6 24 (0.19%) VMware ESX
7 19 (0.15%) Firmware
7 19 (0.15%) VMware ESXi
8 17 (0.14%) Apache Flume
8 17 (0.14%) Xen
9 15 (0.12%) XenServer
10 13 (0.10%) Varnish
11 11 (0.088%) XenApp
11 11 (0.088%) Docker
12 6 (0.048%) NFS
13 5 (0.040%) Microsoft App-V
13 5 (0.040%) Sendmail
14 4 (0.032%) KVM
14 4 (0.032%) XenDesktop
Systems Management
1 94 (0.75%) Puppet
2 92 (0.73%) Opscode Chef
3 29 (0.23%) SCCM
4 25 (0.20%) SCOM
5 23 (0.18%) HP Quality Center
6 22 (0.18%) ZABBIX
7 21 (0.17%) Nagios
8 20 (0.16%) Systems Management Server (SMS)
9 18 (0.14%) Ansible
10 17 (0.14%) EMC NetWorker
11 16 (0.13%) NetBackup
12 14 (0.11%) Capistrano
13 13 (0.10%) Tivoli Storage Manager
13 13 (0.10%) Red Hat Spacewalk
14 11 (0.088%) cPanel
15 10 (0.080%) Backup Exec
16 8 (0.064%) Legato
16 8 (0.064%) WSUS
17 7 (0.056%) Vagrant
18 6 (0.048%) SCVMM
Vendors
1 1364 (10.88%) Microsoft
2 1104 (8.80%) Google
3 779 (6.21%) Adobe
4 585 (4.66%) SAP
5 563 (4.49%) Oracle
6 450 (3.59%) Salesforce.com
7 443 (3.53%) Facebook
8 280 (2.23%) Twitter
9 222 (1.77%) VMware
10 189 (1.51%) Zend
11 183 (1.46%) IBM
12 174 (1.39%) Business Objects
12 174 (1.39%) Cisco
13 164 (1.31%) Omniture
14 160 (1.28%) HP
15 137 (1.09%) Siebel
16 121 (0.96%) Sitecore
17 113 (0.90%) Eloqua
18 90 (0.72%) Citrix
19 88 (0.70%) Tableau
London
Resource Partners Ltd
Posted: 5 hours ago
London
Resource Partners Ltd
Salary: Salary negotiable plus bonus and equity
Posted: 5 hours ago
West Drayton, Middlesex
Deanslist Limited
Salary: From £45,000 to £55,000 per annum + benefits
Posted: 8 hours ago
London
Venturi
Salary: £55000.00 - £70000.00 per annum + bonus & benefits
Posted: 8 hours ago
Surrey
Spargonet Consulting Plc
Salary: £70000 - £80000 per annum, Benefits Pension, Life and Health Ins, 25 d
Posted: 14 hours ago
Egham, Surrey
Spargonet Consulting Plc
Salary: £45000 - £50000 per annum, Benefits Pension, Hols,
Posted: 14 hours ago
Crawley, West Sussex
TRG
Salary: £30000 - £35000 Per Annum Benefits
Posted: 14 hours ago
Maidenhead, Berkshire
Understanding Recruitment
Salary: £20000 - £25000 per annum + Benefits
Posted: 15 hours ago
City, London
Understanding Recruitment
Salary: £30000 - £35000 per annum + Benefits
Posted: 15 hours ago
Peterborough, Cambridgeshire
Understanding Recruitment
Salary: £27000 - £35000 per annum + benefits
Posted: 15 hours ago
City, London
Understanding Recruitment
Salary: £35000 - £45000 per annum + Benefits
Posted: 15 hours ago
Richmond, Surrey
Understanding Recruitment
Salary: £70000 - £80000 per annum + benefits
Posted: 15 hours ago
City, London
Understanding Recruitment
Salary: £40000 - £45000 per annum + Benefits
Posted: 15 hours ago
South West London
Gold Group
Salary: £25000 - £35000 per annum + benefits
Posted: 15 hours ago
Cambridge, Cambridgeshire
X4 Group
Salary: £25k - 35k per year
Posted: 16 hours ago
Hatfield, Hertfordshire
Understanding Recruitment
Salary: £20000 - £25000.00 per annum + fantastic benefits
Posted: 16 hours ago
South West London
Understanding Recruitment
Salary: £30000.00 - £35000.00 per annum + benefits
Posted: 16 hours ago
South West London
Understanding Recruitment
Salary: £45000 - £49000 per annum + Execllent Benefits
Posted: 16 hours ago
Bromley, Kent
Understanding Recruitment
Salary: £30000 - £35500 per annum + Execllent Benefits
Posted: 16 hours ago
City, London
Understanding Recruitment
Salary: £25000 - £27000 per annum + Execllent Benefits
Posted: 16 hours ago