The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 41 31 47
Rank change year-on-year
-10 +16
Permanent jobs citing Marketing 6209 7537 5598
As % of all permanent IT jobs located in the UK 5.61% 6.28% 4.99%
As % of the General category 12.67% 14.24% 11.51%
Number of salaries quoted 4488 5318 4378
Average salary £43,000 £42,500 £40,000
Average salary % change year-on-year
+1.17% +6.25%
90% offered a salary of more than £25,500 £26,500 £25,500
10% offered a salary of more than £70,000 £67,500 £67,500
UK excluding London average salary £40,000 £38,500 £37,500
% change year-on-year
+3.89% +2.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
49017 52911 48623
As % of all permanent IT jobs located in the UK 44.31% 44.07% 43.30%
Number of salaries quoted 38294 41012 38467
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £77,500 £80,000
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 24 April 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 5811 £44,000 +3.52% 1014
London -2 2849 £50,000 +5.26% 421
South East +1 1297 £40,000 - 229
City of London -6 659 £50,000 +5.26% 142
Berkshire +5 458 £50,000 +14.28% 60
North West -8 358 £35,000 +7.69% 103
East of England -24 314 £42,500 -0.95% 66
Surrey +9 266 £40,000 -11.11% 46
Yorkshire -4 260 £32,500 -7.14% 49
South West -30 252 £37,500 +11.94% 56
West Midlands +5 241 £35,000 -12.50% 42
Reading +13 240 £47,500 -13.63% 22
Manchester -10 200 £35,000 +8.82% 61
East Midlands 0 179 £35,000 +7.69% 38
Hampshire -17 150 £37,500 +7.14% 28
West Yorkshire -2 138 £32,500 -13.33% 32
Buckinghamshire +10 130 £37,500 +2.04% 19
Oxfordshire +24 126 £45,000 +5.88% 29
Cambridgeshire -4 104 £40,000 -11.11% 27
Leeds -8 100 £32,000 -11.72% 22
Nottinghamshire +10 99 £35,000 +22.80% 11
Cheshire -11 98 £37,500 +25.00% 22
Wales +31 93 £32,500 +9.24% 4
Nottingham +9 93 £33,500 +17.54% 10
Milton Keynes -5 92 £37,500 +7.14% 16
South Wales +28 90 £33,250 +10.83% 4
Hertfordshire -32 86 £45,000 +28.57% 16
Scotland -13 79 £40,000 +23.07% 12
Birmingham +2 65 £33,875 -33.90% 12
Oxford +35 62 £50,000 +33.33% 11

Marketing
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3049 (25.14%) HTML
2 2594 (21.38%) CSS
3 2454 (20.23%) Digital Marketing
4 2386 (19.67%) Finance
5 2376 (19.59%) JavaScript
6 2218 (18.29%) Analytics
7 2192 (18.07%) Degree
8 2061 (16.99%) Agile Software Development
9 1908 (15.73%) SQL
10 1812 (14.94%) Advertising
11 1741 (14.35%) Analytical Skills
12 1729 (14.25%) E-Commerce
13 1607 (13.25%) Project Management
14 1549 (12.77%) CRM
15 1394 (11.49%) Microsoft
16 1373 (11.32%) jQuery
17 1341 (11.06%) Social Media
18 1336 (11.01%) .NET
19 1284 (10.59%) SQL Server
20 1196 (9.86%) SEO
21 1190 (9.81%) PHP
22 1173 (9.67%) C#
23 1133 (9.34%) User Experience
24 1127 (9.29%) HTML5
25 1120 (9.23%) MS Excel
26 1040 (8.57%) Telecoms
27 1035 (8.53%) Retail
27 1035 (8.53%) Google
28 996 (8.21%) Business Intelligence
29 989 (8.15%) MVC

Marketing
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 963 (7.94%) CMS
2 441 (3.64%) SAS
3 440 (3.63%) WordPress
4 221 (1.82%) SharePoint
5 183 (1.51%) Drupal
6 180 (1.48%) IIS
7 178 (1.47%) Node.js
8 177 (1.46%) Apache
9 142 (1.17%) Umbraco
10 113 (0.93%) Sitecore CMS
11 94 (0.77%) MS Exchange
12 82 (0.68%) Tomcat
13 80 (0.66%) WebSphere
14 68 (0.56%) concrete5
15 64 (0.53%) Adobe Experience Manager
16 56 (0.46%) Lync
17 54 (0.45%) Kentico
18 52 (0.43%) Joomla!
19 47 (0.39%) JBoss
19 47 (0.39%) ExpressionEngine
Applications
1 1120 (9.23%) MS Excel
2 776 (6.40%) Photoshop
3 481 (3.97%) MS Office
4 409 (3.37%) Adobe Illustrator
5 399 (3.29%) MS PowerPoint
6 239 (1.97%) SPSS
7 222 (1.83%) Adobe Creative Suite
8 145 (1.20%) InDesign
9 114 (0.94%) MS Visio
10 106 (0.87%) MS Project
11 80 (0.66%) Fireworks
12 57 (0.47%) FastStats
13 49 (0.40%) OmniGraffle
14 48 (0.40%) Spreadsheet
15 47 (0.39%) Adobe After Effects
16 46 (0.38%) Acrobat
17 16 (0.13%) 3ds Max
17 16 (0.13%) PowerPivot
18 15 (0.12%) GIMP
19 11 (0.091%) Stata
Business Applications
1 333 (2.75%) SAP Oil and Gas
2 300 (2.47%) Magento
3 255 (2.10%) Dynamics CRM
4 86 (0.71%) WebTrends
5 51 (0.42%) SAP CRM
6 47 (0.39%) Unica
7 37 (0.31%) Radian6
8 32 (0.26%) Adobe Campaign
9 22 (0.18%) Oracle BPM
10 20 (0.16%) Oracle CRM
11 19 (0.16%) Oracle EBS
12 17 (0.14%) Agresso
13 16 (0.13%) SAP BPC
14 14 (0.12%) Dynamics AX
15 13 (0.11%) SAP InfiniteInsight
16 12 (0.099%) HFM
16 12 (0.099%) SAP FI
16 12 (0.099%) Shopify
17 11 (0.091%) SAP FI/CO
17 11 (0.091%) SAP CO
Cloud Services
1 729 (6.01%) Google Analytics
2 406 (3.35%) SaaS
3 185 (1.53%) Amazon AWS
4 136 (1.12%) Cloud Computing
5 107 (0.88%) Adobe Analytics
6 99 (0.82%) Microsoft Azure
7 95 (0.78%) PaaS
8 65 (0.54%) Office 365
9 50 (0.41%) GitHub
10 35 (0.29%) Amazon EC2
11 32 (0.26%) IaaS
12 30 (0.25%) Silverpop
13 27 (0.22%) Force.com
14 26 (0.21%) Boomi
15 18 (0.15%) Google Cloud Platform
15 18 (0.15%) MailChimp
16 13 (0.11%) Mimecast
17 11 (0.091%) Amazon S3
18 10 (0.082%) SmartFocus
18 10 (0.082%) Yammer
Communications & Networking
1 480 (3.96%) Internet
2 147 (1.21%) Wireless
3 143 (1.18%) Firewall
4 124 (1.02%) HTTP
5 118 (0.97%) Intranet
6 116 (0.96%) WAN
7 113 (0.93%) Broadband
8 106 (0.87%) LAN
8 106 (0.87%) DNS
9 103 (0.85%) TCP/IP
10 95 (0.78%) VPN
11 91 (0.75%) MPLS
12 74 (0.61%) SAN
13 62 (0.51%) Ethernet
14 57 (0.47%) Unified Communications
15 53 (0.44%) UMTS
16 46 (0.38%) FTP
17 45 (0.37%) Network Security
18 44 (0.36%) GSM
19 43 (0.35%) DHCP
Database & Business Intelligence
1 1284 (10.59%) SQL Server
2 950 (7.83%) MySQL
3 476 (3.92%) Big Data
4 344 (2.84%) Relational Database
5 319 (2.63%) SQL Server Reporting Services
6 315 (2.60%) Data Warehouse
7 314 (2.59%) SQL Server Integration Services
8 297 (2.45%) Data Mining
9 283 (2.33%) SQL Server 2008
10 183 (1.51%) SQL Server Analysis Services
11 173 (1.43%) NoSQL
12 152 (1.25%) RDBMS
13 148 (1.22%) Hadoop
14 147 (1.21%) SQL Server 2005
15 126 (1.04%) MongoDB
16 124 (1.02%) QlikView
17 121 (1.00%) SQL Server 2012
18 81 (0.67%) PostgreSQL
19 78 (0.64%) Oracle Database
20 75 (0.62%) MS Access
Development Applications
1 587 (4.84%) Git (software)
2 268 (2.21%) Subversion
3 176 (1.45%) Dreamweaver
4 165 (1.36%) Visual Studio
5 131 (1.08%) JIRA
6 97 (0.80%) Jenkins
7 89 (0.73%) Grunt
8 84 (0.69%) Selenium
9 79 (0.65%) Team Foundation Server
10 62 (0.51%) SQL Server Management Studio (SSMS)
11 61 (0.50%) NUnit
12 59 (0.49%) Axure RP
13 55 (0.45%) Maven
14 46 (0.38%) Appcelerator Titanium
15 40 (0.33%) Ant
15 40 (0.33%) JUnit
16 37 (0.31%) Eclipse
16 37 (0.31%) Xcode
17 36 (0.30%) Hudson
18 32 (0.26%) Cucumber
General
1 2386 (19.67%) Finance
2 1812 (14.94%) Advertising
3 1040 (8.57%) Telecoms
4 1035 (8.53%) Retail
5 485 (4.00%) Manufacturing
6 387 (3.19%) Electronics
7 339 (2.79%) Banking
8 287 (2.37%) Legal
9 233 (1.92%) Games
10 211 (1.74%) Publishing
11 168 (1.38%) Automotive
12 134 (1.10%) German Language
13 121 (1.00%) Pharmaceutical
14 118 (0.97%) Back Office
15 106 (0.87%) Law
16 96 (0.79%) Billing
17 87 (0.72%) French Language
18 66 (0.54%) Front Office
19 64 (0.53%) Multimedia
20 49 (0.40%) Local Government
Job Titles
1 2993 (24.67%) Developer
2 1479 (12.19%) Analyst
3 701 (5.78%) Consultant
4 681 (5.61%) Web Developer
5 597 (4.92%) Designer
6 574 (4.73%) Project Manager
7 549 (4.53%) .NET Developer
8 491 (4.05%) Architect
9 482 (3.97%) Business Analyst
9 482 (3.97%) Front-End Developer
10 445 (3.67%) Account Manager
11 436 (3.59%) Marketing Manager
12 433 (3.57%) PHP Developer
13 432 (3.56%) Senior Developer
14 400 (3.30%) Senior Manager
15 330 (2.72%) Product Manager
16 302 (2.49%) Data Analyst
17 267 (2.20%) Junior
18 227 (1.87%) PPC Executive
19 225 (1.85%) PPC Manager
Libraries, Frameworks & Software Standards
1 3049 (25.14%) HTML
2 2594 (21.38%) CSS
3 1373 (11.32%) jQuery
4 1336 (11.01%) .NET
5 1127 (9.29%) HTML5
6 797 (6.57%) ASP.NET
7 741 (6.11%) CSS3
8 602 (4.96%) Web Services
9 529 (4.36%) XML
10 399 (3.29%) ASP.NET MVC
11 316 (2.61%) Ajax
12 280 (2.31%) XHTML
13 266 (2.19%) .NET Framework
14 243 (2.00%) AngularJS
15 242 (2.00%) RESTful
16 241 (1.99%) Sass
17 208 (1.71%) ASP.NET Web API
18 202 (1.67%) Twitter Bootstrap
19 197 (1.62%) JSON
20 192 (1.58%) Flash
Miscellaneous
1 1741 (14.35%) Analytical Skills
2 1341 (11.06%) Social Media
3 1133 (9.34%) User Experience
4 571 (4.71%) Mobile App
5 476 (3.92%) Computer Science
6 375 (3.09%) Digital Media
7 353 (2.91%) Mathematics
8 335 (2.76%) DTV
9 330 (2.72%) Statistics
10 287 (2.37%) Management Information System
11 241 (1.99%) Open Source
12 212 (1.75%) Copywriting
13 211 (1.74%) Visualisation
14 201 (1.66%) Graphic Design
15 199 (1.64%) Enterprise Software
16 195 (1.61%) Blog
17 129 (1.06%) Credit Risk
18 128 (1.06%) Algorithms
19 113 (0.93%) iPhone
20 95 (0.78%) Economics
Operating Systems
1 691 (5.70%) Windows
2 660 (5.44%) Linux
3 308 (2.54%) Android
4 274 (2.26%) Apple iOS
5 249 (2.05%) UNIX
6 122 (1.01%) Windows Server 2008
7 86 (0.71%) Windows 7
8 77 (0.63%) Windows Server 2012
9 69 (0.57%) Mac OS X
10 59 (0.49%) Windows Server 2003
11 53 (0.44%) Red Hat Enterprise Linux
12 47 (0.39%) Windows 8
13 46 (0.38%) Solaris
14 41 (0.34%) CentOS
15 31 (0.26%) Mac OS
16 25 (0.21%) Windows XP
17 24 (0.20%) Ubuntu
18 23 (0.19%) Windows Phone
19 17 (0.14%) Windows Mobile
20 16 (0.13%) Fedora
Processes & Methodologies
1 2454 (20.23%) Digital Marketing
2 2218 (18.29%) Analytics
3 2061 (16.99%) Agile Software Development
4 1729 (14.25%) E-Commerce
5 1607 (13.25%) Project Management
6 1549 (12.77%) CRM
7 1196 (9.86%) SEO
8 996 (8.21%) Business Intelligence
9 989 (8.15%) MVC
10 842 (6.94%) Scrum
11 839 (6.92%) Business Development
12 724 (5.97%) B2B
13 718 (5.92%) Online Marketing
14 713 (5.88%) Web Development
15 693 (5.71%) Pay per click
16 592 (4.88%) OO
17 544 (4.48%) TDD
18 515 (4.25%) Content Management
19 511 (4.21%) Web Design
20 482 (3.97%) Product Management
Programming Languages
1 2376 (19.59%) JavaScript
2 1908 (15.73%) SQL
3 1190 (9.81%) PHP
4 1173 (9.67%) C#
5 743 (6.13%) Java
6 475 (3.92%) T-SQL
7 317 (2.61%) Python
8 223 (1.84%) C++
9 214 (1.76%) C
10 209 (1.72%) R
11 199 (1.64%) Ruby
12 157 (1.29%) VBA
13 116 (0.96%) Perl
14 110 (0.91%) PHP5
15 107 (0.88%) VB.NET
16 81 (0.67%) Objective-C
17 79 (0.65%) VB
17 79 (0.65%) PL/SQL
18 73 (0.60%) ActionScript
19 57 (0.47%) MATLAB
Qualifications
1 2192 (18.07%) Degree
2 100 (0.82%) PMI Certification
3 80 (0.66%) ISEB
4 73 (0.60%) Microsoft Certification
5 71 (0.59%) Cisco Certification
6 68 (0.56%) MBA
7 63 (0.52%) PMP
8 61 (0.50%) Security Cleared
9 55 (0.45%) PhD
10 50 (0.41%) CISSP
11 47 (0.39%) PRINCE2 Certification
12 42 (0.35%) CCNA
13 41 (0.34%) CCNP
13 41 (0.34%) SC Cleared
14 36 (0.30%) MCP
15 35 (0.29%) CCIE
16 34 (0.28%) ITIL Certification
17 33 (0.27%) IBM Certification
18 32 (0.26%) HND
19 28 (0.23%) HNC
Quality Assurance & Compliance
1 588 (4.85%) QA
2 99 (0.82%) SLA
3 53 (0.44%) ISO/IEC 27001
4 38 (0.31%) ISO 9001
5 25 (0.21%) WAI
6 20 (0.16%) Data Quality
7 19 (0.16%) PCI DSS
8 15 (0.12%) Solvency II
9 8 (0.066%) P3O
10 7 (0.058%) HL7
11 6 (0.049%) Sarbanes-Oxley
11 6 (0.049%) ISO 9000
12 5 (0.041%) GCP
12 5 (0.041%) WCAG
12 5 (0.041%) IEC 61508
12 5 (0.041%) PMBOK
12 5 (0.041%) FISMA
13 2 (0.016%) EMIR
13 2 (0.016%) COBIT
13 2 (0.016%) HIPAA
System Software
1 163 (1.34%) VMware Infrastructure
2 140 (1.15%) Active Directory
3 46 (0.38%) Hyper-V
4 45 (0.37%) vSphere
5 31 (0.26%) KVM
5 31 (0.26%) Firmware
6 29 (0.24%) XenApp
7 25 (0.21%) HDFS
8 22 (0.18%) Apache Flume
9 21 (0.17%) VMware ESXi
9 21 (0.17%) NDS
9 21 (0.17%) VMware ESX
10 18 (0.15%) XenServer
11 16 (0.13%) Varnish
12 14 (0.12%) Xen
13 12 (0.099%) XenDesktop
14 9 (0.074%) Citrix Presentation Server
15 8 (0.066%) Docker
16 7 (0.058%) Postfix
17 5 (0.041%) Terminal Server
Systems Management
1 102 (0.84%) Puppet
2 82 (0.68%) Opscode Chef
3 35 (0.29%) SCCM
4 23 (0.19%) Systems Management Server (SMS)
5 21 (0.17%) SCOM
6 20 (0.16%) cPanel
7 19 (0.16%) EMC NetWorker
8 17 (0.14%) Vagrant
9 16 (0.13%) Ansible
10 15 (0.12%) Capistrano
10 15 (0.12%) Legato
11 14 (0.12%) NetBackup
11 14 (0.12%) ZABBIX
12 12 (0.099%) Plesk
13 11 (0.091%) HP Quality Center
14 10 (0.082%) Nagios
14 10 (0.082%) Tivoli Storage Manager
15 9 (0.074%) Webmin
16 7 (0.058%) Red Hat Spacewalk
16 7 (0.058%) Cisco CUCM
Vendors
1 1394 (11.49%) Microsoft
2 1035 (8.53%) Google
3 784 (6.46%) Adobe
4 610 (5.03%) SAP
5 598 (4.93%) Oracle
6 412 (3.40%) Salesforce.com
7 393 (3.24%) Facebook
8 245 (2.02%) VMware
9 222 (1.83%) Twitter
10 218 (1.80%) IBM
11 197 (1.62%) Tableau
12 192 (1.58%) Cisco
13 171 (1.41%) Zend
14 164 (1.35%) Omniture
15 159 (1.31%) HP
16 145 (1.20%) Business Objects
17 136 (1.12%) Sitecore
18 109 (0.90%) Apple
19 105 (0.87%) Citrix
20 104 (0.86%) Siebel
London
Trainline
Salary: Competitive Salary + Benefits
Posted: 2 hours ago
London
PwC
Salary: Competitive + Benefits
Posted: 2 hours ago
City, London
Understanding Recruitment
Salary: £30000 - £35000 per annum + Execllent Benefits
Posted: 3 hours ago
Andover, Hampshire
Understanding Recruitment
Salary: £19000 - £24000 per annum + benefits
Posted: 3 hours ago
Maidenhead, Berkshire
Understanding Recruitment
Salary: £30000 - £40000 per annum + Execllent Benefits
Posted: 3 hours ago
Maidenhead, Berkshire
Understanding Recruitment
Salary: £30000 - £36000 per annum + Benefits
Posted: 3 hours ago
Hatfield, Hertfordshire
Understanding Recruitment
Salary: £42000.00 per annum + benefits
Posted: 3 hours ago
East Riding
Harnham
Salary: £35000 - £45000 per annum + Benefits
Posted: 3 hours ago
Norfolk
Harnham
Salary: £30000 - £35000 per annum + excellent benefits
Posted: 4 hours ago
City, London
Understanding Recruitment
Salary: £25000 - £27000 per annum + Execllent Benefits
Posted: 4 hours ago
London
Exposed Solutions
Salary: £40000 - £60000 per annum
Posted: 5 hours ago
Nottingham, Nottinghamshire
Xpertise Recruitment Ltd
Salary: From £100,000 to £120,000 per annum + car + bonus + bens
Posted: 6 hours ago
Harpenden, Hertfordshire
C2B Solutions
Salary: £20,000 per annum OTE £7,500 + uncapped commission, target incentives
Posted: 19 hours ago
Manchester, Lancashire
Timothy James Consulting Ltd
Salary: £45000 - £65000 per annum
Posted: Yesterday
South West London
Timothy James Consulting Ltd
Salary: £35000 - £45000 per annum
Posted: Yesterday
Windsor, Berkshire
networx
Posted: Yesterday
Cardiff, South Glamorgan
Dawson & Walsh
Salary: £30000 - £40000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Southampton, Hampshire
RecruitmentRevolution.com Limited
Salary: From £36,000 to £39,000 per annum £70,000 OTE + Incredible Benefits
Posted: Yesterday
Hounslow, London
British Airways
Salary: Competitive salary
Posted: Yesterday
Nottingham, Nottinghamshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: Yesterday