The first table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 33 42 48
Rank change year-on-year
+9 +6
Permanent jobs citing Marketing 6960 5958 5758
As % of all permanent IT jobs located in the UK 5.95% 5.48% 4.90%
As % of the General category 13.52% 12.38% 10.94%
Number of salaries quoted 4570 4403 4822
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £25,000 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London average salary £37,500 £35,500 £35,000
% change year-on-year
+5.63% +1.42%
General Category
UK
Permanent IT job ads with a match in the
General category
51472 48129 52641
As % of all permanent IT jobs located in the UK 44.01% 44.27% 44.75%
Number of salaries quoted 39909 37842 44340
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 30 July 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +8 6681 £42,500 +6.25% 899
London +8 3446 £49,000 +3.15% 441
South East +6 1319 £41,500 +3.75% 162
City of London +8 810 £50,000 +11.11% 125
North West +22 522 £37,500 +7.14% 66
East of England +4 490 £37,500 +7.14% 52
Berkshire +5 402 £47,500 +5.55% 51
Manchester +12 310 £35,000 - 28
Surrey +11 298 £40,000 - 28
South West -23 255 £35,000 +7.69% 68
Yorkshire -2 253 £34,000 +9.67% 41
West Midlands -27 192 £37,500 +7.14% 28
Cambridgeshire +22 166 £35,000 - 24
Hampshire -1 166 £36,500 +4.28% 13
Reading +6 163 £42,500 -5.55% 12
West Yorkshire -3 142 £32,500 +8.33% 25
Hertfordshire -12 142 £35,000 -12.50% 13
East Midlands -29 137 £37,500 +6.20% 30
Cambridge +42 130 £35,000 -4.10% 14
Cheshire +22 119 £40,000 +33.33% 22
Buckinghamshire -12 113 £37,500 -6.25% 20
Leeds +2 112 £32,500 +8.33% 20
Bedfordshire -3 94 £51,000 +45.71% 8
Scotland +6 92 £35,000 -1.40% 7
Oxfordshire +28 90 £38,750 +15.67% 8
East Sussex -16 83 £38,750 +23.01% 6
Kent +15 79 £42,500 +41.66% 15
Birmingham +5 78 £35,000 +12.00% 9
Bristol -22 78 £32,625 -11.82% 19
Essex +24 74 £37,500 - 6

Marketing
Top 30 Related IT Skills

For the 6 months to 30 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3670 (25.08%) HTML
2 3007 (20.55%) CSS
3 2815 (19.23%) Digital Marketing
4 2796 (19.10%) Finance
5 2724 (18.61%) JavaScript
5 2724 (18.61%) Degree
6 2616 (17.87%) Analytics
7 2501 (17.09%) E-Commerce
8 2359 (16.12%) SQL
9 2153 (14.71%) CRM
10 1967 (13.44%) Advertising
11 1857 (12.69%) Project Management
12 1747 (11.94%) .NET
13 1743 (11.91%) SEO
14 1697 (11.60%) Social Media
15 1680 (11.48%) Microsoft
16 1640 (11.21%) PHP
17 1548 (10.58%) Retail
18 1462 (9.99%) SQL Server
19 1435 (9.81%) jQuery
20 1256 (8.58%) MS Excel
21 1249 (8.53%) Agile Software Development
22 1243 (8.49%) HTML5
23 1220 (8.34%) MySQL
24 1169 (7.99%) Google
25 1167 (7.97%) Java
26 1165 (7.96%) C#
27 1164 (7.95%) Business Intelligence
28 1115 (7.62%) Online Marketing
29 1114 (7.61%) CMS

Marketing
Top Related IT Skills by Category

For the 6 months to 30 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1114 (7.61%) CMS
2 621 (4.24%) SAS
3 445 (3.04%) WordPress
4 328 (2.24%) Drupal
5 310 (2.12%) SharePoint
6 232 (1.59%) Apache
7 231 (1.58%) IIS
8 221 (1.51%) Umbraco
9 141 (0.96%) Tomcat
10 133 (0.91%) Node.js
11 97 (0.66%) Adobe CQ
12 87 (0.59%) MS Exchange
13 82 (0.56%) Joomla!
14 71 (0.49%) Sitecore CMS
15 66 (0.45%) WebSphere
16 59 (0.40%) Confluence
17 44 (0.30%) Apache Solr
17 44 (0.30%) Lync
18 41 (0.28%) nginx
19 40 (0.27%) SharePoint 2013
Applications
1 1256 (8.58%) MS Excel
2 970 (6.63%) Photoshop
3 621 (4.24%) MS Office
4 590 (4.03%) Adobe Illustrator
5 530 (3.62%) MS PowerPoint
6 275 (1.88%) SPSS
7 251 (1.72%) MS Visio
8 185 (1.26%) InDesign
9 155 (1.06%) MS Project
10 117 (0.80%) OmniGraffle
11 107 (0.73%) Fireworks
12 64 (0.44%) FastStats
13 47 (0.32%) Acrobat
14 33 (0.23%) PowerPivot
15 31 (0.21%) Spreadsheet
16 27 (0.18%) Adobe After Effects
17 16 (0.11%) Adobe Premiere
18 10 (0.068%) InfoPath
19 8 (0.055%) FreeHand
20 7 (0.048%) Final Cut Pro
Business Applications
1 812 (5.55%) Google Analytics
2 464 (3.17%) Magento
3 278 (1.90%) SAP Oil and Gas
4 235 (1.61%) Oracle CRM
5 157 (1.07%) Dynamics CRM
6 155 (1.06%) WebTrends
7 101 (0.69%) SiteCatalyst
8 59 (0.40%) Oracle EBS
9 54 (0.37%) SAP CRM
10 25 (0.17%) SAP ERP
10 25 (0.17%) Dynamics AX
11 19 (0.13%) Tridion
12 18 (0.12%) HFM
12 18 (0.12%) SAP FI
13 17 (0.12%) Hyperion Planning
13 17 (0.12%) SAP BPC
14 16 (0.11%) Dynamics NAV
15 14 (0.096%) Oracle General Ledger
16 13 (0.089%) SAP MDM
17 12 (0.082%) Oracle Payables
Cloud Services
1 421 (2.88%) SaaS
2 114 (0.78%) Amazon AWS
3 111 (0.76%) Cloud Computing
4 80 (0.55%) Microsoft Azure
5 59 (0.40%) GitHub
6 57 (0.39%) Office 365
7 37 (0.25%) Amazon EC2
8 22 (0.15%) MailChimp
9 20 (0.14%) Force.com
9 20 (0.14%) Rackspace Cloud
9 20 (0.14%) Basecamp
10 19 (0.13%) IaaS
10 19 (0.13%) Google App Engine
11 18 (0.12%) Responsys
12 17 (0.12%) LucidChart
13 12 (0.082%) PaaS
13 12 (0.082%) Amazon S3
14 6 (0.041%) CheetahMail
14 6 (0.041%) Pure360
15 5 (0.034%) Trello
Communications & Networking
1 691 (4.72%) Internet
2 214 (1.46%) Intranet
3 132 (0.90%) DNS
4 129 (0.88%) Firewall
5 127 (0.87%) Wireless
6 112 (0.77%) Broadband
7 109 (0.74%) HTTP
8 108 (0.74%) LAN
9 107 (0.73%) TCP/IP
10 95 (0.65%) WAN
10 95 (0.65%) SAN
11 92 (0.63%) SMS
12 88 (0.60%) VoIP
13 75 (0.51%) VPN
14 64 (0.44%) GSM
15 59 (0.40%) Unified Communications
16 55 (0.38%) UMTS
17 53 (0.36%) Network Security
18 51 (0.35%) Extranet
19 49 (0.33%) Wi-Fi
Database & Business Intelligence
1 1462 (9.99%) SQL Server
2 1220 (8.34%) MySQL
3 441 (3.01%) Data Warehouse
4 365 (2.49%) SQL Server Reporting Services
5 341 (2.33%) Relational Database
6 334 (2.28%) SQL Server Integration Services
7 300 (2.05%) Big Data
8 258 (1.76%) SQL Server 2008
9 198 (1.35%) SQL Server Analysis Services
10 184 (1.26%) Hadoop
11 181 (1.24%) Data Mining
12 146 (1.00%) QlikView
13 138 (0.94%) RDBMS
14 130 (0.89%) NoSQL
15 129 (0.88%) SQL Server 2012
16 108 (0.74%) Oracle Database
17 102 (0.70%) SQL Server 2005
18 98 (0.67%) MS Access
19 91 (0.62%) MongoDB
20 79 (0.54%) PostgreSQL
Development Applications
1 561 (3.83%) Git (software)
2 338 (2.31%) Subversion
3 254 (1.74%) Visual Studio
4 239 (1.63%) Dreamweaver
5 194 (1.33%) JIRA
6 176 (1.20%) Axure RP
7 122 (0.83%) Selenium
8 105 (0.72%) Jenkins
9 93 (0.64%) Team Foundation Server
10 81 (0.55%) Cucumber
11 61 (0.42%) NUnit
12 59 (0.40%) Maven
13 54 (0.37%) SpecFlow
14 53 (0.36%) Ant
14 53 (0.36%) Grunt
15 50 (0.34%) Eclipse
16 48 (0.33%) Balsamiq Mockups
17 46 (0.31%) TeamCity
18 40 (0.27%) Jasmine
19 38 (0.26%) Talend Open Studio
General
1 2796 (19.10%) Finance
2 1967 (13.44%) Advertising
3 1548 (10.58%) Retail
4 1012 (6.91%) Telecoms
5 478 (3.27%) Games
6 438 (2.99%) Manufacturing
7 431 (2.94%) Electronics
8 430 (2.94%) Publishing
9 382 (2.61%) Legal
10 361 (2.47%) Banking
11 243 (1.66%) Pharmaceutical
12 194 (1.33%) German Language
13 187 (1.28%) Automotive
14 151 (1.03%) Law
15 150 (1.02%) French Language
16 134 (0.92%) Billing
17 129 (0.88%) Back Office
18 107 (0.73%) Multimedia
19 76 (0.52%) Front Office
20 73 (0.50%) Investment Banking
Job Titles
1 3256 (22.25%) Developer
2 1995 (13.63%) Analyst
3 878 (6.00%) Designer
4 866 (5.92%) Consultant
5 753 (5.15%) Web Developer
6 742 (5.07%) Project Manager
7 671 (4.58%) Business Analyst
8 563 (3.85%) Product Manager
9 514 (3.51%) Marketing Manager
10 494 (3.38%) .NET Developer
11 490 (3.35%) Architect
12 472 (3.23%) Front-End Developer
13 446 (3.05%) PHP Developer
14 441 (3.01%) Account Manager
15 432 (2.95%) Senior Developer
16 407 (2.78%) Senior Manager
17 320 (2.19%) Data Analyst
18 318 (2.17%) Junior
19 312 (2.13%) Senior Analyst
20 300 (2.05%) PPC Specialist
Libraries, Frameworks & Software Standards
1 3670 (25.08%) HTML
2 3007 (20.55%) CSS
3 1747 (11.94%) .NET
4 1435 (9.81%) jQuery
5 1243 (8.49%) HTML5
6 883 (6.03%) ASP.NET
7 818 (5.59%) CSS3
8 693 (4.74%) XML
9 495 (3.38%) Web Services
10 453 (3.10%) Ajax
11 437 (2.99%) XHTML
12 326 (2.23%) ASP.NET MVC
13 275 (1.88%) .NET Framework
14 241 (1.65%) Flash
15 237 (1.62%) AngularJS
16 230 (1.57%) LAMP
17 222 (1.52%) JSON
17 222 (1.52%) REST
18 208 (1.42%) WCF
19 198 (1.35%) SOAP
Miscellaneous
1 1697 (11.60%) Social Media
2 631 (4.31%) Computer Science
3 578 (3.95%) Mobile App
4 454 (3.10%) Digital Media
5 445 (3.04%) Mathematics
6 370 (2.53%) Blog
7 359 (2.45%) Statistics
8 330 (2.25%) Management Information System
8 330 (2.25%) Open Source
9 279 (1.91%) DTV
10 257 (1.76%) Visualisation
11 234 (1.60%) Enterprise Software
12 226 (1.54%) Copywriting
13 194 (1.33%) Graphic Design
14 179 (1.22%) Economics
15 140 (0.96%) FMCG
16 131 (0.90%) New Media
17 126 (0.86%) W3C
18 97 (0.66%) Animation
19 95 (0.65%) Physics
Operating Systems
1 875 (5.98%) Linux
2 747 (5.10%) Windows
3 544 (3.72%) Apple iOS
4 376 (2.57%) Android
5 302 (2.06%) UNIX
6 104 (0.71%) Windows Server 2008
7 87 (0.59%) Windows Server 2012
8 76 (0.52%) Windows Server 2003
9 62 (0.42%) Windows 7
10 57 (0.39%) Ubuntu
11 49 (0.33%) CentOS
12 46 (0.31%) Windows 8
13 42 (0.29%) Solaris
14 39 (0.27%) Red Hat Enterprise Linux
15 27 (0.18%) Mac OS X
16 25 (0.17%) Debian
17 24 (0.16%) Windows XP
17 24 (0.16%) Mac OS
18 21 (0.14%) Fedora
19 10 (0.068%) Windows Phone
Processes & Methodologies
1 2815 (19.23%) Digital Marketing
2 2616 (17.87%) Analytics
3 2501 (17.09%) E-Commerce
4 2153 (14.71%) CRM
5 1857 (12.69%) Project Management
6 1743 (11.91%) SEO
7 1249 (8.53%) Agile Software Development
8 1164 (7.95%) Business Intelligence
9 1115 (7.62%) Online Marketing
10 1046 (7.15%) Pay per click
11 947 (6.47%) OO
12 929 (6.35%) MVC
13 926 (6.33%) Business Development
14 919 (6.28%) Scrum
15 885 (6.05%) Web Development
16 872 (5.96%) B2B
17 690 (4.71%) Content Management
18 634 (4.33%) Web Design
19 628 (4.29%) TDD
20 622 (4.25%) Email Marketing
Programming Languages
1 2724 (18.61%) JavaScript
2 2359 (16.12%) SQL
3 1640 (11.21%) PHP
4 1167 (7.97%) Java
5 1165 (7.96%) C#
6 328 (2.24%) Python
7 305 (2.08%) T-SQL
8 247 (1.69%) Ruby
9 211 (1.44%) PHP5
10 204 (1.39%) C
11 194 (1.33%) R
12 192 (1.31%) C++
13 157 (1.07%) VB.NET
14 146 (1.00%) VB
15 136 (0.93%) VBA
16 131 (0.90%) Perl
17 84 (0.57%) ActionScript
18 76 (0.52%) PL/SQL
18 76 (0.52%) Bash Shell
19 63 (0.43%) MATLAB
Qualifications
1 2724 (18.61%) Degree
2 147 (1.00%) Microsoft Certification
3 139 (0.95%) PMI Certification
4 128 (0.87%) MBA
5 123 (0.84%) Security Cleared
6 92 (0.63%) PMP
7 81 (0.55%) ISEB
8 79 (0.54%) PRINCE2 Certification
9 63 (0.43%) ITIL Certification
10 46 (0.31%) PRINCE2 Practitioner
11 45 (0.31%) SC Cleared
12 40 (0.27%) PhD
13 39 (0.27%) MCSE
14 35 (0.24%) Cisco Certification
15 34 (0.23%) CCNA
15 34 (0.23%) ISTQB
16 32 (0.22%) CIMA
16 32 (0.22%) CISSP
16 32 (0.22%) MCP
17 31 (0.21%) HND
Quality Assurance & Compliance
1 618 (4.22%) QA
2 172 (1.18%) SLA
3 116 (0.79%) ISO 9001
4 83 (0.57%) Data Quality
5 58 (0.40%) PCI DSS
6 40 (0.27%) ISO/IEC 27001
7 39 (0.27%) WAI
8 30 (0.20%) COBIT
9 28 (0.19%) Sarbanes-Oxley
10 23 (0.16%) WCAG
11 11 (0.075%) ISO/IEC 17799
11 11 (0.075%) BS7799
12 8 (0.055%) EMIR
13 7 (0.048%) HL7
14 4 (0.027%) MiFID
14 4 (0.027%) Dodd-Frank
15 3 (0.020%) Solvency II
16 2 (0.014%) Basel II
17 1 (0.007%) FATCA
17 1 (0.007%) Basel III
System Software
1 186 (1.27%) Active Directory
2 149 (1.02%) VMware Infrastructure
3 51 (0.35%) Hyper-V
4 23 (0.16%) Varnish
4 23 (0.16%) VMware ESX
5 22 (0.15%) NDS
6 13 (0.089%) vSphere
7 12 (0.082%) NFS
8 11 (0.075%) Terminal Services
9 10 (0.068%) XenApp
10 7 (0.048%) HDFS
10 7 (0.048%) Xen
11 6 (0.041%) Oracle RAC
11 6 (0.041%) KVM
11 6 (0.041%) VMware ESXi
11 6 (0.041%) vCloud
12 5 (0.034%) Sendmail
13 4 (0.027%) Oracle RMAN
14 3 (0.020%) Forefront TMG
14 3 (0.020%) UAG
Systems Management
1 91 (0.62%) Puppet
2 89 (0.61%) Opscode Chef
3 40 (0.27%) SCCM
4 22 (0.15%) Nagios
5 17 (0.12%) EMC NetWorker
5 17 (0.12%) Tivoli Storage Manager
6 15 (0.10%) SCOM
6 15 (0.10%) Plesk
7 14 (0.096%) Capistrano
7 14 (0.096%) Vagrant
8 11 (0.075%) Red Hat Spacewalk
8 11 (0.075%) ZABBIX
8 11 (0.075%) OpenSSO
9 10 (0.068%) Systems Management Server (SMS)
9 10 (0.068%) HP Quality Center
10 9 (0.061%) Red Hat Satellite
10 9 (0.061%) MOM
10 9 (0.061%) NetBackup
11 8 (0.055%) Cisco IPCC
12 7 (0.048%) Norton AntiVirus
Vendors
1 1680 (11.48%) Microsoft
2 1169 (7.99%) Google
3 990 (6.76%) Adobe
4 825 (5.64%) SAP
5 797 (5.45%) Oracle
6 509 (3.48%) Facebook
7 475 (3.25%) Salesforce.com
8 305 (2.08%) Twitter
9 234 (1.60%) JD Edwards
10 213 (1.46%) IBM
11 195 (1.33%) VMware
12 194 (1.33%) Omniture
13 188 (1.28%) Business Objects
14 176 (1.20%) Zend
15 149 (1.02%) Tableau
16 137 (0.94%) Siebel
17 133 (0.91%) Sitecore
18 124 (0.85%) Coremetrics
18 124 (0.85%) Cisco
19 123 (0.84%) Cognos
London
Spencer Knight Recruitment
Salary: From £42,000 to £48,000 per annum + excellent benefits
Posted: 1 hour ago
London
Venturi
Salary: £35000 - £43000 per annum + 10% bonus & benefits
Posted: 1 hour ago
City, London
People Source Consulting
Salary: £45000 - £56000 per annum + NHS Package and London Weighting
Posted: 1 hour ago
Buckinghamshire
Capita Resourcing - IT Resourcing
Salary: £30000 - £45000 per annum + Bonus + Benefits
Posted: 2 hours ago
South West
People Source Consulting
Salary: £40000 - £60000 per annum + 25 days, car, pension, insurance
Posted: 2 hours ago
Cardiff, South Glamorgan
Parallel Consulting
Salary: £25000 - £30000 per annum
Posted: 3 hours ago
Gloucester, Gloucestershire
People Source Consulting
Salary: £50000 - £60000 per annum
Posted: 3 hours ago
Haywards Heath, West Sussex
Fixed Recruitment
Salary: £20000 per annum + BENEFITS
Posted: 3 hours ago
Harrow, Middlesex
IT Executive Ltd
Salary: £23000 - £28000 per annum + Benefits
Posted: 5 hours ago
City, London
Asset Resourcing Ltd
Salary: £70000 per annum + 10% bonus + benefits
Posted: 13 hours ago
Macclesfield, Cheshire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum
Posted: 15 hours ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: 15 hours ago
City, London
Premier Group Recruitment
Salary: £26000 - £32000 per annum
Posted: 16 hours ago
Chelmsford, Essex
Oscar Associates (UK) Ltd
Salary: £35000 - £40000 per annum
Posted: 16 hours ago
Milton Keynes, Buckinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum + Bonus
Posted: 17 hours ago
Towcester, Northamptonshire
Oscar Associates (UK) Ltd
Salary: £30000 - £35000 per annum + 20 Days Holiday, Bonus
Posted: 17 hours ago
Buckingham, Buckinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + 25 days holiday and bonus scheme
Posted: 17 hours ago
Leeds, West Yorkshire
Premier Group Recruitment
Posted: 17 hours ago
South East London
Salt
Salary: £20000 - £25000 per annum + Uncapped Commission no threshold
Posted: 17 hours ago
London
Vertical IT
Salary: £45000 - £55000 per annum + Benefits
Posted: 17 hours ago