The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Marketing
Rank 40 37 40
Rank change year-on-year
-3 +3
Permanent jobs citing Marketing 6074 6830 5914
As % of all permanent IT jobs located in the UK 5.58% 5.91% 5.52%
As % of the General category 12.49% 13.50% 12.27%
Number of salaries quoted 4725 4313 4447
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £26,000 £26,500 £25,000
10% offered a salary of more than £72,500 £70,000 £65,000
UK excluding London average salary £37,500 £38,000 £35,000
% change year-on-year
-1.31% +8.57%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
48649 50609 48212
As % of all permanent IT jobs located in the UK 44.67% 43.77% 45.00%
Number of salaries quoted 38943 38976 38124
Average salary £51,300 £50,000 £50,000
Average salary % change year-on-year
+2.60% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 3 September 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 5778 £42,500 -2.85% 893
London -4 2853 £50,000 - 389
South East -5 1176 £40,000 -5.88% 158
City of London -1 572 £47,500 - 80
North West -12 352 £32,500 -7.14% 86
Yorkshire +20 332 £33,000 +1.53% 49
Berkshire -8 324 £47,500 -5.00% 46
South West +14 316 £40,000 +14.28% 71
East of England -30 260 £37,500 - 55
East Midlands +36 250 £35,000 -2.77% 32
West Yorkshire +45 244 £35,000 +7.69% 27
Surrey -18 226 £40,000 -5.88% 24
Leeds +66 200 £35,000 +7.69% 19
Hampshire +21 188 £27,250 -9.16% 25
Manchester -22 178 £34,500 +6.15% 42
West Midlands +16 176 £34,000 -2.85% 36
Nottinghamshire +38 159 £32,500 -10.34% 17
Reading -1 146 £52,500 +5.00% 18
Nottingham +41 114 £37,750 +7.85% 15
Cheshire -2 114 £35,000 -12.50% 25
Buckinghamshire -1 108 £35,000 -11.11% 15
Oxfordshire +6 104 £45,000 - 21
Cambridgeshire -10 103 £37,500 - 21
Scotland +2 87 £42,000 +8.38% 12
Hertfordshire -23 86 £40,000 +6.66% 16
East Sussex +9 78 £37,500 -3.22% 5
Gloucestershire +33 76 £57,500 +76.92% 9
Brighton +14 71 £37,500 - 5
Dorset +17 70 £35,000 -6.66% 9
Bristol -18 68 £47,500 +26.66% 27

Marketing
Top 30 Related IT Skills

For the 6 months to 3 September 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 2884 (23.58%) Digital Marketing
2 2641 (21.59%) HTML
3 2624 (21.46%) Finance
4 2375 (19.42%) Analytics
5 2351 (19.22%) Agile Software Development
6 2324 (19.00%) Degree
7 2207 (18.05%) CSS
8 2090 (17.09%) JavaScript
9 2032 (16.61%) SQL
10 1954 (15.98%) Analytical Skills
11 1619 (13.24%) Project Management
12 1558 (12.74%) CRM
13 1534 (12.54%) E-Commerce
14 1517 (12.40%) Microsoft
15 1374 (11.23%) Business Intelligence
16 1311 (10.72%) .NET
17 1292 (10.56%) SQL Server
18 1278 (10.45%) Social Media
19 1258 (10.29%) Telecoms
20 1247 (10.20%) SEO
21 1179 (9.64%) Advertising
22 1172 (9.58%) Retail
23 1146 (9.37%) C#
24 1136 (9.29%) User Experience
25 1124 (9.19%) PHP
26 1075 (8.79%) jQuery
27 1038 (8.49%) Google
28 1037 (8.48%) MVC
29 959 (7.84%) Scrum
30 948 (7.75%) MS Excel

Marketing
Top Related IT Skills by Category

For the 6 months to 3 September 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 875 (7.15%) CMS
2 469 (3.83%) SAS
3 420 (3.43%) WordPress
4 276 (2.26%) Node.js
5 240 (1.96%) SharePoint
6 204 (1.67%) Apache
7 158 (1.29%) Umbraco
8 153 (1.25%) Drupal
9 146 (1.19%) Sitecore CMS
10 125 (1.02%) IIS
11 113 (0.92%) Tomcat
12 97 (0.79%) Kentico
13 87 (0.71%) MS Exchange
14 78 (0.64%) WebSphere
15 62 (0.51%) DNN
16 61 (0.50%) nginx
17 56 (0.46%) Lync
18 52 (0.43%) Apache Spark
19 50 (0.41%) Elasticsearch
20 47 (0.38%) Confluence
Applications
1 948 (7.75%) MS Excel
2 662 (5.41%) Photoshop
3 554 (4.53%) MS Office
4 389 (3.18%) MS PowerPoint
5 364 (2.98%) Adobe Illustrator
6 258 (2.11%) SPSS
7 221 (1.81%) Adobe Creative Suite
8 142 (1.16%) InDesign
9 116 (0.95%) MS Visio
10 99 (0.81%) MS Project
11 93 (0.76%) Spreadsheet
12 79 (0.65%) FastStats
13 64 (0.52%) Adobe After Effects
14 58 (0.47%) Fireworks
15 45 (0.37%) OmniGraffle
16 20 (0.16%) Adobe Premiere
17 17 (0.14%) Acrobat
18 16 (0.13%) AutoCAD
19 12 (0.098%) Stata
20 9 (0.074%) FrameMaker
Business Applications
1 619 (5.06%) SAP Oil and Gas
2 231 (1.89%) Dynamics CRM
3 196 (1.60%) Magento
4 80 (0.65%) WebTrends
5 76 (0.62%) Adobe Campaign
6 63 (0.52%) Unica
7 36 (0.29%) SAP CRM
8 24 (0.20%) Oracle EBS
9 23 (0.19%) Oracle BPM
10 16 (0.13%) Dynamics AX
11 14 (0.11%) Shopify
12 13 (0.11%) SAP HR
13 12 (0.098%) SAP BPC
14 11 (0.090%) SAP HCM
15 10 (0.082%) Oracle CRM
16 9 (0.074%) SAP ERP
16 9 (0.074%) BigMachines
16 9 (0.074%) Radian6
17 8 (0.065%) Sage CRM
17 8 (0.065%) Workday HCM
Cloud Services
1 746 (6.10%) Google Analytics
2 431 (3.52%) SaaS
3 258 (2.11%) Amazon AWS
4 135 (1.10%) Microsoft Azure
4 135 (1.10%) Adobe Analytics
5 89 (0.73%) Cloud Computing
6 88 (0.72%) Office 365
7 70 (0.57%) PaaS
8 50 (0.41%) Amazon EC2
9 42 (0.34%) GitHub
10 41 (0.34%) Google Cloud Platform
11 29 (0.24%) Force.com
12 20 (0.16%) Yammer
13 19 (0.16%) IaaS
14 18 (0.15%) Silverpop
15 13 (0.11%) Amazon EMR
15 13 (0.11%) MailChimp
15 13 (0.11%) Google App Engine
16 12 (0.098%) SuccessFactors
16 12 (0.098%) Basecamp
Communications & Networking
1 396 (3.24%) Internet
2 168 (1.37%) Intranet
2 168 (1.37%) Firewall
3 147 (1.20%) LAN
4 146 (1.19%) WAN
5 137 (1.12%) DNS
6 110 (0.90%) VPN
7 106 (0.87%) HTTP
8 86 (0.70%) TCP/IP
8 86 (0.70%) Unified Communications
9 81 (0.66%) SMS
10 72 (0.59%) Wireless
11 69 (0.56%) SAN
12 64 (0.52%) VoIP
13 56 (0.46%) DHCP
14 55 (0.45%) Broadband
15 54 (0.44%) Network Security
16 50 (0.41%) OSPF
16 50 (0.41%) BGP
17 47 (0.38%) Wi-Fi
Database & Business Intelligence
1 1292 (10.56%) SQL Server
2 789 (6.45%) MySQL
3 466 (3.81%) Big Data
4 396 (3.24%) SQL Server Integration Services
5 360 (2.94%) Data Warehouse
6 347 (2.84%) SQL Server Reporting Services
7 297 (2.43%) Relational Database
8 270 (2.21%) Data Mining
9 265 (2.17%) NoSQL
10 210 (1.72%) SQL Server Analysis Services
11 188 (1.54%) SQL Server 2008
12 164 (1.34%) Hadoop
13 159 (1.30%) MongoDB
14 152 (1.24%) SQL Server 2012
15 142 (1.16%) BusinessObjects
16 131 (1.07%) QlikView
17 102 (0.83%) RDBMS
18 94 (0.77%) Microsoft Analysis Services
19 84 (0.69%) SQL Server 2005
20 82 (0.67%) Oracle Database
Development Applications
1 626 (5.12%) Git (software)
2 280 (2.29%) Subversion
3 190 (1.55%) JIRA
4 151 (1.23%) Jenkins
5 150 (1.23%) Visual Studio
6 127 (1.04%) Selenium
7 119 (0.97%) Grunt
8 107 (0.87%) Dreamweaver
9 97 (0.79%) Team Foundation Server
10 92 (0.75%) Axure RP
11 73 (0.60%) Maven
12 62 (0.51%) Hudson
13 55 (0.45%) NUnit
14 50 (0.41%) JUnit
15 44 (0.36%) MSTest
16 43 (0.35%) WebDriver
17 41 (0.34%) Xcode
17 41 (0.34%) gulp
18 39 (0.32%) Bower
18 39 (0.32%) TeamCity
General
1 2624 (21.46%) Finance
2 1258 (10.29%) Telecoms
3 1179 (9.64%) Advertising
4 1172 (9.58%) Retail
5 806 (6.59%) Manufacturing
6 758 (6.20%) Electronics
7 339 (2.77%) Banking
8 257 (2.10%) Games
9 213 (1.74%) Publishing
10 206 (1.68%) Legal
11 124 (1.01%) Law
12 117 (0.96%) Pharmaceutical
13 113 (0.92%) Automotive
14 112 (0.92%) German Language
15 91 (0.74%) Multimedia
16 90 (0.74%) Back Office
17 85 (0.70%) French Language
18 79 (0.65%) Billing
19 56 (0.46%) Front Office
20 51 (0.42%) Italian Language
Job Titles
1 2973 (24.31%) Developer
2 1488 (12.17%) Analyst
3 684 (5.59%) Consultant
4 597 (4.88%) Web Developer
5 571 (4.67%) Designer
6 546 (4.46%) .NET Developer
7 529 (4.33%) Project Manager
8 471 (3.85%) Architect
9 462 (3.78%) Front-End Developer
10 455 (3.72%) Marketing Manager
11 444 (3.63%) Account Manager
12 443 (3.62%) PHP Developer
13 407 (3.33%) Senior Manager
14 401 (3.28%) Business Analyst
15 385 (3.15%) Senior Developer
16 355 (2.90%) Junior
17 335 (2.74%) Product Manager
18 330 (2.70%) Data Analyst
19 216 (1.77%) Solutions Architect
20 211 (1.73%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2641 (21.59%) HTML
2 2207 (18.05%) CSS
3 1311 (10.72%) .NET
4 1075 (8.79%) jQuery
5 896 (7.33%) HTML5
6 798 (6.52%) ASP.NET
7 651 (5.32%) CSS3
8 547 (4.47%) Web Services
9 496 (4.06%) ASP.NET MVC
10 480 (3.92%) XML
11 371 (3.03%) RESTful
12 336 (2.75%) AngularJS
13 324 (2.65%) .NET Framework
14 294 (2.40%) ASP.NET Web API
15 247 (2.02%) Ajax
16 243 (1.99%) SOAP
17 234 (1.91%) REST
18 204 (1.67%) WCF
19 203 (1.66%) Sass
20 189 (1.55%) Twitter Bootstrap
Miscellaneous
1 1954 (15.98%) Analytical Skills
2 1278 (10.45%) Social Media
3 1136 (9.29%) User Experience
4 621 (5.08%) DTV
5 552 (4.51%) Computer Science
6 471 (3.85%) Mobile App
7 358 (2.93%) Digital Media
8 349 (2.85%) Statistics
9 333 (2.72%) Mathematics
10 300 (2.45%) Management Information System
11 250 (2.04%) Visualisation
12 211 (1.73%) Blog
13 189 (1.55%) Data Centre
14 177 (1.45%) Graphic Design
15 167 (1.37%) Enterprise Software
16 163 (1.33%) Copywriting
17 142 (1.16%) FMCG
18 140 (1.14%) Algorithms
19 139 (1.14%) Credit Risk
20 118 (0.96%) Economics
Operating Systems
1 683 (5.58%) Windows
2 658 (5.38%) Linux
3 309 (2.53%) Android
4 302 (2.47%) Apple iOS
5 207 (1.69%) UNIX
6 110 (0.90%) Windows Server 2008
7 91 (0.74%) Windows Server 2012
8 77 (0.63%) Windows 7
9 62 (0.51%) CentOS
10 59 (0.48%) Mac OS X
11 42 (0.34%) Windows 8
12 40 (0.33%) Red Hat Enterprise Linux
12 40 (0.33%) Ubuntu
13 36 (0.29%) Windows Server 2003
14 28 (0.23%) Windows XP
15 25 (0.20%) Windows Phone
16 23 (0.19%) Debian
17 20 (0.16%) Mac OS
18 18 (0.15%) Windows Mobile
19 15 (0.12%) Solaris
Processes & Methodologies
1 2884 (23.58%) Digital Marketing
2 2375 (19.42%) Analytics
3 2351 (19.22%) Agile Software Development
4 1619 (13.24%) Project Management
5 1558 (12.74%) CRM
6 1534 (12.54%) E-Commerce
7 1374 (11.23%) Business Intelligence
8 1247 (10.20%) SEO
9 1037 (8.48%) MVC
10 959 (7.84%) Scrum
11 805 (6.58%) Business Development
12 789 (6.45%) Programme Management
13 732 (5.99%) Pay per click
14 722 (5.90%) TDD
15 634 (5.18%) B2B
16 598 (4.89%) Web Development
17 552 (4.51%) Online Marketing
18 547 (4.47%) Content Management
19 514 (4.20%) Email Marketing
20 500 (4.09%) Stakeholder Management
Programming Languages
1 2090 (17.09%) JavaScript
2 2032 (16.61%) SQL
3 1146 (9.37%) C#
4 1124 (9.19%) PHP
5 739 (6.04%) Java
6 485 (3.97%) Python
7 396 (3.24%) T-SQL
8 305 (2.49%) Ruby
9 273 (2.23%) R
10 193 (1.58%) C
11 188 (1.54%) C++
12 135 (1.10%) VBA
13 117 (0.96%) Perl
14 107 (0.87%) Bash Shell
15 106 (0.87%) PL/SQL
16 92 (0.75%) VB.NET
16 92 (0.75%) PHP5
17 86 (0.70%) Objective-C
18 75 (0.61%) Shell Script
19 69 (0.56%) Scala
Qualifications
1 2324 (19.00%) Degree
2 122 (1.00%) MBA
3 120 (0.98%) PMI Certification
4 80 (0.65%) Security Cleared
5 78 (0.64%) PMP
6 74 (0.61%) ISEB
7 69 (0.56%) CISSP
7 69 (0.56%) Cisco Certification
7 69 (0.56%) Microsoft Certification
8 55 (0.45%) SC Cleared
9 53 (0.43%) PhD
10 49 (0.40%) CCNA
11 43 (0.35%) MCP
12 42 (0.34%) CISM
13 38 (0.31%) ISTQB
14 32 (0.26%) CISA
15 30 (0.25%) PRINCE2 Certification
15 30 (0.25%) CCNP
16 29 (0.24%) MCSE
17 28 (0.23%) ITIL Certification
Quality Assurance & Compliance
1 539 (4.41%) QA
2 110 (0.90%) SLA
3 79 (0.65%) ISO/IEC 27001
4 42 (0.34%) Data Quality
5 34 (0.28%) PCI DSS
6 24 (0.20%) ISO 9001
7 17 (0.14%) WCAG
8 13 (0.11%) P3O
9 12 (0.098%) COBIT
10 11 (0.090%) PMBOK
11 10 (0.082%) Sarbanes-Oxley
12 9 (0.074%) WAI
13 6 (0.049%) HIPAA
13 6 (0.049%) HL7
13 6 (0.049%) 21 CFR Part 11
14 4 (0.033%) GCP
14 4 (0.033%) ISO 14001
15 3 (0.025%) DICOM
15 3 (0.025%) Solvency II
15 3 (0.025%) Section 508
System Software
1 157 (1.28%) VMware Infrastructure
2 150 (1.23%) Active Directory
3 54 (0.44%) Hyper-V
4 43 (0.35%) Docker
5 32 (0.26%) XenApp
6 27 (0.22%) XenServer
7 23 (0.19%) vSphere
8 21 (0.17%) Varnish
9 20 (0.16%) Firmware
9 20 (0.16%) VMware ESX
10 19 (0.16%) XenDesktop
11 16 (0.13%) Postfix
12 14 (0.11%) Citrix Presentation Server
13 13 (0.11%) KVM
14 11 (0.090%) qmail
15 8 (0.065%) Microsoft App-V
16 7 (0.057%) Terminal Services
16 7 (0.057%) Apache Flume
16 7 (0.057%) RHEV
16 7 (0.057%) HDFS
Systems Management
1 94 (0.77%) Puppet
2 75 (0.61%) Opscode Chef
3 47 (0.38%) SCCM
4 32 (0.26%) Ansible
5 27 (0.22%) cPanel
6 22 (0.18%) Systems Management Server (SMS)
7 18 (0.15%) Plesk
7 18 (0.15%) Vagrant
8 15 (0.12%) HP Quality Center
9 14 (0.11%) SCOM
9 14 (0.11%) Nagios
10 13 (0.11%) Capistrano
11 12 (0.098%) Salt
12 10 (0.082%) HAProxy
13 9 (0.074%) Backup Exec
14 8 (0.065%) TeamSite
14 8 (0.065%) Mesos
14 8 (0.065%) Webmin
14 8 (0.065%) Casper Suite
14 8 (0.065%) systemd
Vendors
1 1517 (12.40%) Microsoft
2 1038 (8.49%) Google
3 843 (6.89%) SAP
4 796 (6.51%) Adobe
5 547 (4.47%) Oracle
6 492 (4.02%) Salesforce.com
7 394 (3.22%) Facebook
8 303 (2.48%) Tableau
9 229 (1.87%) VMware
10 219 (1.79%) IBM
11 214 (1.75%) Cisco
12 194 (1.59%) Twitter
13 179 (1.46%) Sitecore
14 177 (1.45%) Omniture
15 164 (1.34%) Zend
16 132 (1.08%) HP
17 117 (0.96%) Citrix
18 90 (0.74%) EPiServer
19 87 (0.71%) Apple
20 76 (0.62%) Alterian
Nottingham, Nottinghamshire
RecruitmentRevolution.com Limited
Salary: From £25,000 to £30,000 per annum + Awesome Benefits
Posted: 11 hours ago
London
Opus Recruitment Solutions Ltd
Salary: £40000 - £60000 per annum
Posted: 11 hours ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £18000 - £24000 Per Annum
Posted: 11 hours ago
City, London
Initi8 Recruitment
Salary: £30000 - £40000 Per Week
Posted: 11 hours ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £30000 - £40000 Per Annum
Posted: 11 hours ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £28000 Per Annum
Posted: 11 hours ago
Redruth, Cornwall
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum
Posted: 11 hours ago
London
Initi8 Recruitment
Salary: £30000 - £41000 Per Annum
Posted: 11 hours ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 11 hours ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £35000 Per Annum
Posted: 11 hours ago
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 11 hours ago
London
First Point
Salary: £45000.00 - £55000.00 per annum
Posted: 11 hours ago
London
Boston Hale
Salary: £48000 - £58000 per annum + Benefits
Posted: 11 hours ago
Sheffield, South Yorkshire
Searchability
Salary: £22000 - £30000 per annum
Posted: 12 hours ago
Leeds, West Yorkshire
Searchability
Salary: £25000 - £35000 per annum
Posted: 12 hours ago
Goole, North Humberside
Searchability
Salary: £20000 - £28000 per annum + bonuses
Posted: 12 hours ago
Pulborough, West Sussex
Evolution Recruitment Solutions
Salary: 30,000-40,000
Posted: 12 hours ago
London
Mason Frank International
Salary: £40000 - £50000 per annum + Benefits
Posted: 12 hours ago
Stockton-On-Tees, Cleveland
Bluetownonline
Salary: Competitive
Posted: 12 hours ago
Oxfordshire
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £50000.00 per annum + benefits
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