The first part of the table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 22 May 2012 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all terms in our General category.

Marketing
Location
3 months to
22 May 2012
Same period 2011Same period 2010
Rank413535
Rank change year-on-year
Down-6No change0
Matching permanent IT job ads613164104845
As % of all permanent IT jobs located in the UK5.084 %5.228 %5.075 %
As % of the General category11.30 %10.81 %10.41 %
Number of salaries quoted519952503998
Average salary£40,000£37,500£37,500
Average salary % change year-on-year
+6.66 %-
90% of jobs offered a salary of more than£25,000£25,000£24,000
10% of jobs offered a salary of more than£67,500£65,000£60,000
UK excluding London average salary£35,000£35,000£35,000
IT Job Market, General CategoryAll General Category
UK
Permanent IT job ads with a match in the
General category
542715931346540
As % of all permanent IT jobs located in the UK45.01 %48.37 %48.74 %
Number of salaries quoted456244848337646
Average salary£50,000£52,500£52,500
Average salary % change year-on-year
-4.76 %-
90% of jobs offered a salary of more than£30,000£30,000£30,000
10% of jobs offered a salary of more than£80,000£85,000£85,000
UK excluding London average salary£42,500£41,000£40,000
% change year-on-year
+3.65 %+2.50 %

Marketing
Demand Trend

The chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Demand Trend

Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend

Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 22 May 2012 within the UK.

Marketing Salary Histogram

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 22 May 2012. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

LocationRank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
EnglandDown-55912£40,000+6.66 %
LondonUp+73338£45,000+5.88 %
South EastDown-211074£40,000+14.28 %
City of LondonUp+11598£45,000-5.26 %
East of EnglandDown-14438£38,000+5.55 %
BerkshireDown-4363£42,500+13.33 %
South WestDown-3272£35,000+7.69 %
North WestDown-17259£30,000+9.09 %
HertfordshireNo change0256£38,000-5.00 %
SurreyDown-14230£40,000-
YorkshireDown-8218£31,000+8.77 %
East MidlandsDown-20171£30,000-7.69 %
West YorkshireDown-20143£31,500+6.77 %
HampshireDown-31143£39,000+20.00 %
ManchesterDown-27131£32,500+18.18 %
West MidlandsDown-18120£38,500+10.00 %
LeedsDown-2117£31,500+5.00 %
ReadingDown-10100£35,000+7.69 %
BristolDown-493£40,000+6.66 %
BuckinghamshireDown-1992£35,000-
CambridgeshireDown-1691£45,000+28.57 %
ScotlandDown-4279£32,500-7.14 %
CheshireUp+577£27,500-12.69 %
KentUp+4455£37,500+7.14 %
NorthamptonshireUp+155£35,000+7.69 %
CambridgeDown-2154£42,500+21.42 %
West SussexDown-1851£40,000+23.07 %
NottinghamshireDown-2150£34,000+11.47 %
Hemel HempsteadUp+1349£33,000-5.71 %
NottinghamDown-2149£34,000+13.33 %

Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2012, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

12662 (22.61 %)HTML
22363 (20.07 %)CSS
32268 (19.27 %)Finance
42136 (18.15 %)JavaScript
51982 (16.84 %)E-Commerce
61946 (16.53 %)Degree
71867 (15.86 %)SQL
81705 (14.48 %)Digital Marketing
91697 (14.42 %)SEO
101496 (12.71 %).NET
111489 (12.65 %)Social Media
121415 (12.02 %)CRM
131361 (11.56 %)PHP
141339 (11.38 %)Project Management
151227 (10.42 %)Microsoft
161118 (9.498 %)SQL Server
171113 (9.455 %)Retail
181094 (9.294 %)Online Marketing
191059 (8.997 %)C#
20949 (8.062 %)XML
21940 (7.986 %)jQuery
22936 (7.952 %)CMS
23915 (7.773 %)MySQL
24879 (7.468 %)Web Development
25859 (7.298 %)ASP.NET
26829 (7.043 %)Pay per click
27807 (6.856 %)Photoshop
28789 (6.703 %)Google
29770 (6.542 %)Advertising
30762 (6.474 %)Business Intelligence

Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2012, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

IT Job Market, Application Development CategoryApplication Development
12662 (22.61 %)HTML
22363 (20.07 %)CSS
31496 (12.71 %).NET
4949 (8.062 %)XML
5940 (7.986 %)jQuery
6859 (7.298 %)ASP.NET
7640 (5.437 %)Flash
8547 (4.647 %)Ajax
9503 (4.273 %)XHTML
10482 (4.095 %)HTML5
11425 (3.611 %)Web Services
12336 (2.854 %)LAMP
13299 (2.540 %)CSS3
14296 (2.515 %).NET Framework
15202 (1.716 %)ASP
16199 (1.691 %)SOAP
17178 (1.512 %)XSLT
18164 (1.393 %)WCF
19152 (1.291 %)ASP.NET MVC
20145 (1.232 %)Spring
IT Job Market, Application Platforms CategoryApplication Platforms
1936 (7.952 %)CMS
2534 (4.537 %)SAS
3344 (2.922 %)Apache
4329 (2.795 %)SharePoint
5252 (2.141 %)WordPress
6235 (1.996 %)IIS
7212 (1.801 %)Drupal
8127 (1.079 %)Magento
9112 (0.951 %)Joomla!
1089 (0.756 %)Umbraco
1187 (0.739 %)Adobe CQ
1278 (0.663 %)Tomcat
1375 (0.637 %)SharePoint 2010
1472 (0.612 %)MS Exchange
1562 (0.527 %)WebLogic
1651 (0.433 %)Commerce Server
1742 (0.357 %)Sitecore CMS
1829 (0.246 %)Exchange Server 2010
1927 (0.229 %)Alfresco
2026 (0.221 %)Exchange Server 2007
IT Job Market, Applications CategoryApplications
1807 (6.856 %)Photoshop
2734 (6.236 %)MS Excel
3542 (4.605 %)MS Visio
4383 (3.254 %)Adobe Illustrator
5368 (3.126 %)MS Office
6280 (2.379 %)SPSS
7269 (2.285 %)MS PowerPoint
8167 (1.419 %)Fireworks
988 (0.748 %)InDesign
1078 (0.663 %)MS Project
1151 (0.433 %)Spreadsheet
1239 (0.331 %)FastStats
1337 (0.314 %)Acrobat
1418 (0.153 %)MATLAB
1418 (0.153 %)OmniGraffle
1418 (0.153 %)Adobe Premiere
1418 (0.153 %)PowerPivot
1512 (0.102 %)FreeHand
1610 (0.085 %)RoboHelp
179 (0.076 %)FrameMaker
IT Job Market, Business Applications CategoryBusiness Applications
1517 (4.392 %)Google Analytics
2130 (1.104 %)WebTrends
3105 (0.892 %)SiteCatalyst
496 (0.816 %)Dynamics CRM
569 (0.586 %)SAP CRM
659 (0.501 %)Oracle CRM
750 (0.425 %)Oracle EBS
830 (0.255 %)Oracle Applications
928 (0.238 %)Dynamics AX
1023 (0.195 %)Pivotal CRM
1122 (0.187 %)Dynamics NAV
1220 (0.170 %)Oracle BPM
1317 (0.144 %)SAP GRC
1317 (0.144 %)Summit
1414 (0.119 %)SAP BPC
1513 (0.110 %)Cognos Business Intelligence
1612 (0.102 %)SAP CO
1612 (0.102 %)SAP FI/CO
1612 (0.102 %)SAP R/3
1612 (0.102 %)SAP FI
IT Job Market, Communications & Networking CategoryCommunications & Networking
1751 (6.380 %)Internet
2222 (1.886 %)Intranet
3146 (1.240 %)HTTP
4117 (0.994 %)Firewall
5111 (0.943 %)Broadband
699 (0.841 %)TCP/IP
795 (0.807 %)DNS
894 (0.799 %)Wireless
967 (0.569 %)SMS
1063 (0.535 %)VoIP
1161 (0.518 %)WAN
1260 (0.510 %)Network Security
1354 (0.459 %)Extranet
1452 (0.442 %)VPN
1549 (0.416 %)SAN
1648 (0.408 %)FTP
1648 (0.408 %)LAN
1742 (0.357 %)LTE
1837 (0.314 %)SMTP
1934 (0.289 %)GSM
IT Job Market, Database & Business Intelligence CategoryDatabase & Business Intelligence
11118 (9.498 %)SQL Server
2915 (7.773 %)MySQL
3392 (3.330 %)Data Warehouse
4340 (2.888 %)SQL Server Integration Services
5335 (2.846 %)SQL Server Reporting Services
6300 (2.549 %)SQL Server 2008
7269 (2.285 %)ETL
8231 (1.962 %)SQL Server 2005
9199 (1.691 %)SQL Server Analysis Services
10143 (1.215 %)Data Mining
11102 (0.867 %)OLAP
1282 (0.697 %)RDBMS
1378 (0.663 %)QlikView
1463 (0.535 %)Base SAS
1560 (0.510 %)NoSQL
1652 (0.442 %)MS Access
1749 (0.416 %)PostgreSQL
1848 (0.408 %)Microsoft Analysis Services
1945 (0.382 %)BusinessObjects
1945 (0.382 %)Oracle 8/8i
IT Job Market, Development Applications CategoryDevelopment Applications
1342 (2.905 %)Dreamweaver
2334 (2.837 %)Subversion
3236 (2.005 %)Visual Studio
4155 (1.317 %)Git (software)
5113 (0.960 %)Selenium
6104 (0.884 %)Ant
793 (0.790 %)Eclipse
874 (0.629 %)Maven
965 (0.552 %)JIRA
965 (0.552 %)Axure RP
1063 (0.535 %)JUnit
1159 (0.501 %)NUnit
1246 (0.391 %)Team Foundation Server
1338 (0.323 %)QuickTest Pro
1432 (0.272 %)IntelliJ
1527 (0.229 %)JMeter
1625 (0.212 %)Hudson
1724 (0.204 %)Cucumber
1724 (0.204 %)CruiseControl
1724 (0.204 %)PHPUnit
IT Job Market, General CategoryGeneral
12268 (19.27 %)Finance
21113 (9.455 %)Retail
3770 (6.542 %)Advertising
4590 (5.012 %)Telecoms
5377 (3.203 %)Games
6365 (3.101 %)Banking
7310 (2.634 %)Legal
8221 (1.877 %)Publishing
9149 (1.266 %)Law
10127 (1.079 %)Multimedia
11118 (1.002 %)Back Office
12111 (0.943 %)Manufacturing
13101 (0.858 %)Pharmaceutical
1498 (0.833 %)German Language
1597 (0.824 %)Investment Banking
1676 (0.646 %)Electronics
1676 (0.646 %)French Language
1775 (0.637 %)Automotive
1868 (0.578 %)Billing
1961 (0.518 %)Music
IT Job Market, Job Titles CategoryJob Titles
12817 (23.93 %)Developer
21433 (12.17 %)Analyst
3767 (6.516 %)Consultant
4735 (6.244 %)Web Developer
5620 (5.267 %)Designer
6600 (5.097 %)Project Manager
7571 (4.851 %)Marketing Manager
8546 (4.639 %)PHP Developer
9517 (4.392 %)Product Manager
10491 (4.171 %)Business Analyst
11451 (3.831 %).NET Developer
12403 (3.424 %)Senior Developer
13381 (3.237 %)Senior Manager
14351 (2.982 %)Web Designer
15331 (2.812 %)PPC Manager
16330 (2.804 %)PPC Analyst
16330 (2.804 %)PPC Executive
16330 (2.804 %)PPC Specialist
17314 (2.668 %)Account Manager
18309 (2.625 %)Architect
IT Job Market, Miscellaneous CategoryMiscellaneous
11489 (12.65 %)Social Media
2393 (3.339 %)Digital Media
3339 (2.880 %)Computer Science
4296 (2.515 %)SaaS
5218 (1.852 %)Open Source
6206 (1.750 %)Mathematics
7199 (1.691 %)Copywriting
8198 (1.682 %)Statistics
9191 (1.623 %)W3C
10168 (1.427 %)Management Information System
11166 (1.410 %)Social Network
12154 (1.308 %)FMCG
13151 (1.283 %)iPhone
14147 (1.249 %)Blog
15144 (1.223 %)Graphic Design
16141 (1.198 %)New Media
17108 (0.918 %)Online Games
1897 (0.824 %)Credit Risk
1994 (0.799 %)Data Integration
2090 (0.765 %)Web 2.0
IT Job Market, Operating Systems CategoryOperating Systems
1660 (5.607 %)Linux
2631 (5.361 %)Windows
3276 (2.345 %)UNIX
4271 (2.302 %)Android
5194 (1.648 %)Apple iOS
6101 (0.858 %)Windows Server 2008
786 (0.731 %)CentOS
876 (0.646 %)Windows Server 2003
938 (0.323 %)Windows XP
1034 (0.289 %)Windows 7
1130 (0.255 %)Debian
1228 (0.238 %)Mac OS X
1327 (0.229 %)Windows Mobile
1424 (0.204 %)Red Hat Enterprise Linux
1523 (0.195 %)Solaris
1619 (0.161 %)Windows Vista
1717 (0.144 %)Ubuntu
1814 (0.119 %)Windows 2000 Server
197 (0.059 %)Fedora
197 (0.059 %)Windows 2000
IT Job Market, Processes & Methodologies CategoryProcesses & Methodologies
11982 (16.84 %)E-Commerce
21705 (14.48 %)Digital Marketing
31697 (14.42 %)SEO
41415 (12.02 %)CRM
51339 (11.38 %)Project Management
61094 (9.294 %)Online Marketing
7879 (7.468 %)Web Development
8829 (7.043 %)Pay per click
9762 (6.474 %)Business Intelligence
10708 (6.015 %)Content Management
11640 (5.437 %)Web Analytics
12634 (5.386 %)Business Development
13609 (5.174 %)Agile Software Development
14571 (4.851 %)Email Marketing
15569 (4.834 %)B2B
16522 (4.435 %)MVC
17494 (4.197 %)Product Management
18490 (4.163 %)OO
19468 (3.976 %)Scrum
20429 (3.645 %)Web Design
IT Job Market, Programming Languages CategoryProgramming Languages
12136 (18.15 %)JavaScript
21867 (15.86 %)SQL
31361 (11.56 %)PHP
41059 (8.997 %)C#
5750 (6.372 %)Java
6306 (2.600 %)T-SQL
7237 (2.013 %)ActionScript
8210 (1.784 %)PHP5
9204 (1.733 %)C
10192 (1.631 %)Python
11172 (1.461 %)C++
12156 (1.325 %)Ruby
13145 (1.232 %)VB.NET
14141 (1.198 %)VBA
15133 (1.130 %)VB
16127 (1.079 %)Perl
17115 (0.977 %)PL/SQL
1886 (0.731 %)ActionScript 3.0
1975 (0.637 %)ActionScript 2.0
2059 (0.501 %)Objective-C
IT Job Market, Qualifications CategoryQualifications
11946 (16.53 %)Degree
2114 (0.968 %)MBA
3113 (0.960 %)Microsoft Certification
464 (0.544 %)ISEB
556 (0.476 %)Cisco Certification
646 (0.391 %)Security Cleared
744 (0.374 %)PRINCE2 Certification
840 (0.340 %)PMI Certification
939 (0.331 %)Oracle Certification
1034 (0.289 %)MCSE
1132 (0.272 %)MCP
1132 (0.272 %)CCNA
1132 (0.272 %)ITIL Certification
1132 (0.272 %)CIMA
1230 (0.255 %)PMP
1327 (0.229 %)MCITP
1327 (0.229 %)ACCA
1423 (0.195 %)HND
1522 (0.187 %)SC Cleared
1618 (0.153 %)CISSP
IT Job Market, Quality Assurance & Compliance CategoryQuality Assurance & Compliance
1434 (3.687 %)QA
298 (0.833 %)SLA
354 (0.459 %)WAI
446 (0.391 %)ISO 9001
534 (0.289 %)PCI DSS
632 (0.272 %)Data Quality
728 (0.238 %)ISO/IEC 27001
823 (0.195 %)Sarbanes-Oxley
917 (0.144 %)WCAG
104 (0.034 %)Basel II
104 (0.034 %)ISO 9000
113 (0.025 %)PAS 78
113 (0.025 %)Solvency II
113 (0.025 %)IEC 61508
122 (0.017 %)DO-178B
122 (0.017 %)GCP
131 (0.008 %)TickIT
131 (0.008 %)ISO 14001
131 (0.008 %)JTAG
IT Job Market, System Software CategorySystem Software
1134 (1.138 %)Active Directory
2103 (0.875 %)VMware Infrastructure
334 (0.289 %)Hyper-V
421 (0.178 %)vSphere
516 (0.136 %)VMware ESX
613 (0.110 %)Xen
711 (0.093 %)VMware ESXi
810 (0.085 %)XenApp
810 (0.085 %)NFS
810 (0.085 %)XenDesktop
97 (0.059 %)Samba
97 (0.059 %)Terminal Server
97 (0.059 %)Dovecot
106 (0.051 %)Citrix Presentation Server
113 (0.025 %)XenServer
122 (0.017 %)Terminal Services
131 (0.008 %)ISA Server
131 (0.008 %)OpenSSO
IT Job Market, Systems Management CategorySystems Management
134 (0.289 %)Systems Management Server (SMS)
222 (0.187 %)Backup Exec
315 (0.127 %)HP Quality Center
413 (0.110 %)SCCM
413 (0.110 %)SCOM
511 (0.093 %)Puppet
511 (0.093 %)Cisco IPCC
67 (0.059 %)MIMEsweeper
76 (0.051 %)NetBackup
85 (0.042 %)Legato
85 (0.042 %)Windows Intune
94 (0.034 %)Munin
94 (0.034 %)Tivoli Storage Manager
94 (0.034 %)Nagios
103 (0.025 %)BMC PATROL
103 (0.025 %)MOM
103 (0.025 %)Cisco UCCX
103 (0.025 %)Cisco CUCM
103 (0.025 %)Plesk
103 (0.025 %)ZABBIX
IT Job Market, Vendors CategoryVendors
11227 (10.42 %)Microsoft
2789 (6.703 %)Google
3526 (4.469 %)Adobe
4511 (4.341 %)Oracle
5352 (2.990 %)Facebook
6303 (2.574 %)SAP
7230 (1.954 %)Omniture
8215 (1.827 %)Twitter
9212 (1.801 %)Zend
10204 (1.733 %)Salesforce.com
11190 (1.614 %)Cisco
12183 (1.555 %)VMware
13153 (1.300 %)Business Objects
14122 (1.036 %)Siebel
15110 (0.935 %)Coremetrics
16103 (0.875 %)IBM
1788 (0.748 %)Alterian
1887 (0.739 %)Cognos
1887 (0.739 %)Red Hat
1887 (0.739 %)Unica