The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 40 33 44
Rank change year-on-year
-7 +11
Permanent jobs citing Marketing 6223 7167 5784
As % of all permanent IT jobs located in the UK 5.62% 6.07% 5.33%
As % of the General category 12.60% 13.73% 12.29%
Number of salaries quoted 4659 5018 4346
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,500 £26,000 £25,000
10% offered a salary of more than £70,000 £70,000 £65,000
UK excluding London average salary £40,000 £38,000 £36,000
% change year-on-year
+5.26% +5.55%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
49382 52211 47059
As % of all permanent IT jobs located in the UK 44.62% 44.21% 43.34%
Number of salaries quoted 39163 40735 37492
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £80,000 £77,500 £80,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 3 July 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 5816 £42,500 - 1034
London -7 2903 £49,250 +0.51% 463
South East +2 1151 £40,000 -4.76% 218
City of London -2 674 £50,000 - 146
North West -13 403 £35,000 -1.40% 79
Berkshire +3 346 £45,000 - 51
East of England -27 312 £40,000 - 50
Yorkshire 0 268 £32,500 -7.14% 50
West Midlands +12 253 £35,000 -6.66% 51
South West -5 249 £37,500 - 57
East Midlands +22 244 £35,000 -6.66% 50
Surrey +7 243 £40,000 -5.88% 37
Manchester -12 221 £32,500 -9.71% 33
Reading +6 164 £52,500 +23.52% 21
West Yorkshire +14 163 £32,000 -1.53% 35
Leeds +12 136 £32,000 -1.53% 28
Hampshire -20 136 £40,000 +6.66% 39
Cheshire -3 120 £37,500 +7.14% 23
Nottinghamshire +27 105 £33,045 +10.14% 28
Oxfordshire +16 103 £40,000 -5.88% 22
Scotland +8 102 £40,000 +23.07% 13
Hertfordshire -18 100 £40,000 +12.67% 14
Buckinghamshire -15 95 £35,000 - 14
Cambridgeshire -14 92 £42,500 +21.42% 19
Nottingham +27 90 £35,000 +16.66% 22
Kent +8 81 £40,000 +23.07% 8
Wales +32 79 £37,500 +44.23% 10
Staffordshire +48 73 £36,250 - 6
Bristol -17 71 £41,500 +27.69% 16
South Wales +34 70 £37,500 +44.23% 10

Marketing
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 2887 (23.11%) HTML
2 2791 (22.34%) Digital Marketing
3 2605 (20.85%) Finance
4 2465 (19.73%) CSS
5 2403 (19.24%) Analytics
6 2380 (19.05%) Degree
7 2262 (18.11%) Agile Software Development
8 2236 (17.90%) JavaScript
9 2017 (16.15%) SQL
10 1845 (14.77%) Analytical Skills
11 1667 (13.34%) Project Management
12 1605 (12.85%) CRM
13 1587 (12.70%) E-Commerce
14 1499 (12.00%) Microsoft
15 1473 (11.79%) Advertising
16 1405 (11.25%) Social Media
17 1321 (10.57%) .NET
18 1289 (10.32%) SQL Server
19 1269 (10.16%) SEO
20 1226 (9.81%) jQuery
21 1208 (9.67%) Telecoms
22 1207 (9.66%) User Experience
23 1179 (9.44%) Business Intelligence
24 1177 (9.42%) PHP
25 1169 (9.36%) C#
26 1105 (8.85%) Google
27 1080 (8.65%) Retail
28 1068 (8.55%) MS Excel
29 1050 (8.41%) MVC
30 995 (7.97%) HTML5

Marketing
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 909 (7.28%) CMS
2 479 (3.83%) SAS
3 413 (3.31%) WordPress
4 230 (1.84%) Node.js
5 218 (1.75%) SharePoint
6 174 (1.39%) Apache
7 157 (1.26%) Drupal
8 123 (0.98%) IIS
9 120 (0.96%) Umbraco
10 106 (0.85%) Sitecore CMS
11 93 (0.74%) Tomcat
12 85 (0.68%) MS Exchange
13 78 (0.62%) WebSphere
14 76 (0.61%) Kentico
15 61 (0.49%) Lync
16 54 (0.43%) Joomla!
17 49 (0.39%) nginx
18 43 (0.34%) JBoss
19 42 (0.34%) Adobe Experience Manager
20 39 (0.31%) Confluence
Applications
1 1068 (8.55%) MS Excel
2 748 (5.99%) Photoshop
3 544 (4.35%) MS Office
4 418 (3.35%) MS PowerPoint
5 393 (3.15%) Adobe Illustrator
6 266 (2.13%) SPSS
7 232 (1.86%) Adobe Creative Suite
8 151 (1.21%) InDesign
9 131 (1.05%) MS Visio
10 111 (0.89%) MS Project
11 82 (0.66%) Fireworks
12 70 (0.56%) Spreadsheet
13 64 (0.51%) Adobe After Effects
14 58 (0.46%) FastStats
15 49 (0.39%) OmniGraffle
16 25 (0.20%) Acrobat
17 14 (0.11%) Adobe Premiere
18 13 (0.10%) AutoCAD
19 11 (0.088%) Stata
20 10 (0.080%) FrameMaker
Business Applications
1 471 (3.77%) SAP Oil and Gas
2 258 (2.07%) Dynamics CRM
3 230 (1.84%) Magento
4 95 (0.76%) WebTrends
5 65 (0.52%) Unica
6 60 (0.48%) Adobe Campaign
7 43 (0.34%) SAP CRM
8 26 (0.21%) Oracle BPM
9 24 (0.19%) Radian6
9 24 (0.19%) Oracle EBS
10 19 (0.15%) SAP BPC
11 18 (0.14%) Agresso
12 16 (0.13%) Dynamics AX
13 14 (0.11%) Shopify
14 13 (0.10%) Oracle CRM
15 12 (0.096%) HFM
16 11 (0.088%) SAP HR
16 11 (0.088%) SAP HCM
17 10 (0.080%) SAP FI
17 10 (0.080%) SAP InfiniteInsight
Cloud Services
1 792 (6.34%) Google Analytics
2 429 (3.43%) SaaS
3 212 (1.70%) Amazon AWS
4 133 (1.06%) Cloud Computing
5 127 (1.02%) Adobe Analytics
6 126 (1.01%) Microsoft Azure
7 95 (0.76%) PaaS
8 89 (0.71%) Office 365
9 53 (0.42%) GitHub
10 45 (0.36%) Amazon EC2
11 29 (0.23%) IaaS
12 28 (0.22%) Force.com
13 25 (0.20%) Google Cloud Platform
14 20 (0.16%) Silverpop
15 13 (0.10%) Boomi
16 12 (0.096%) Yammer
16 12 (0.096%) MailChimp
16 12 (0.096%) Basecamp
17 11 (0.088%) SuccessFactors
18 10 (0.080%) Mimecast
Communications & Networking
1 441 (3.53%) Internet
2 184 (1.47%) Firewall
3 153 (1.22%) Intranet
4 148 (1.18%) WAN
5 142 (1.14%) LAN
6 116 (0.93%) DNS
7 112 (0.90%) VPN
8 99 (0.79%) Wireless
9 90 (0.72%) Unified Communications
10 87 (0.70%) TCP/IP
11 84 (0.67%) Broadband
12 83 (0.66%) HTTP
13 77 (0.62%) SMS
13 77 (0.62%) MPLS
14 61 (0.49%) SAN
15 57 (0.46%) VoIP
15 57 (0.46%) Ethernet
16 50 (0.40%) OSPF
16 50 (0.40%) BGP
17 44 (0.35%) Network Security
Database & Business Intelligence
1 1289 (10.32%) SQL Server
2 849 (6.80%) MySQL
3 447 (3.58%) Big Data
4 353 (2.83%) SQL Server Integration Services
4 353 (2.83%) SQL Server Reporting Services
5 342 (2.74%) Data Warehouse
6 312 (2.50%) Relational Database
7 291 (2.33%) Data Mining
8 207 (1.66%) SQL Server 2008
9 206 (1.65%) SQL Server Analysis Services
10 201 (1.61%) NoSQL
11 143 (1.14%) MongoDB
12 135 (1.08%) QlikView
13 132 (1.06%) SQL Server 2012
14 131 (1.05%) Hadoop
15 122 (0.98%) SQL Server 2005
16 108 (0.86%) RDBMS
17 106 (0.85%) Oracle Database
18 80 (0.64%) Microsoft Analysis Services
19 76 (0.61%) MS Access
Development Applications
1 635 (5.08%) Git (software)
2 300 (2.40%) Subversion
3 182 (1.46%) Visual Studio
4 160 (1.28%) JIRA
5 137 (1.10%) Jenkins
6 129 (1.03%) Dreamweaver
7 107 (0.86%) Selenium
8 104 (0.83%) Grunt
9 92 (0.74%) Team Foundation Server
10 86 (0.69%) Axure RP
11 64 (0.51%) NUnit
12 55 (0.44%) SQL Server Management Studio (SSMS)
13 54 (0.43%) Hudson
14 52 (0.42%) Maven
15 44 (0.35%) Xcode
16 42 (0.34%) MSTest
17 40 (0.32%) JUnit
18 35 (0.28%) gulp
19 34 (0.27%) Appcelerator Titanium
20 32 (0.26%) Ant
General
1 2605 (20.85%) Finance
2 1473 (11.79%) Advertising
3 1208 (9.67%) Telecoms
4 1080 (8.65%) Retail
5 642 (5.14%) Manufacturing
6 578 (4.63%) Electronics
7 338 (2.71%) Banking
8 246 (1.97%) Games
9 244 (1.95%) Legal
10 231 (1.85%) Publishing
11 142 (1.14%) Automotive
12 128 (1.02%) German Language
13 124 (0.99%) Pharmaceutical
14 117 (0.94%) Law
15 106 (0.85%) Back Office
16 85 (0.68%) Billing
17 78 (0.62%) French Language
18 71 (0.57%) Multimedia
19 58 (0.46%) Local Government
20 56 (0.45%) Front Office
Job Titles
1 3033 (24.28%) Developer
2 1541 (12.34%) Analyst
3 766 (6.13%) Consultant
4 673 (5.39%) Web Developer
5 596 (4.77%) Designer
6 532 (4.26%) Architect
7 526 (4.21%) Project Manager
7 526 (4.21%) .NET Developer
8 498 (3.99%) Front-End Developer
9 495 (3.96%) Marketing Manager
10 474 (3.79%) Business Analyst
11 450 (3.60%) Account Manager
12 433 (3.47%) PHP Developer
13 421 (3.37%) Senior Developer
14 410 (3.28%) Senior Manager
15 364 (2.91%) Product Manager
16 326 (2.61%) Data Analyst
17 306 (2.45%) Junior
18 250 (2.00%) PPC Executive
19 248 (1.99%) PPC Manager
Libraries, Frameworks & Software Standards
1 2887 (23.11%) HTML
2 2465 (19.73%) CSS
3 1321 (10.57%) .NET
4 1226 (9.81%) jQuery
5 995 (7.97%) HTML5
6 803 (6.43%) ASP.NET
7 667 (5.34%) CSS3
8 551 (4.41%) Web Services
9 540 (4.32%) XML
10 479 (3.83%) ASP.NET MVC
11 299 (2.39%) .NET Framework
12 292 (2.34%) RESTful
13 283 (2.27%) AngularJS
14 267 (2.14%) Ajax
15 263 (2.11%) ASP.NET Web API
16 236 (1.89%) Twitter Bootstrap
17 232 (1.86%) XHTML
18 230 (1.84%) Sass
19 204 (1.63%) WCF
20 195 (1.56%) REST
Miscellaneous
1 1845 (14.77%) Analytical Skills
2 1405 (11.25%) Social Media
3 1207 (9.66%) User Experience
4 560 (4.48%) Computer Science
5 523 (4.19%) Mobile App
6 471 (3.77%) DTV
7 368 (2.95%) Digital Media
8 354 (2.83%) Statistics
9 325 (2.60%) Mathematics
10 306 (2.45%) Management Information System
11 250 (2.00%) Visualisation
12 207 (1.66%) Blog
13 203 (1.63%) Enterprise Software
13 203 (1.63%) Data Centre
14 183 (1.46%) Graphic Design
15 176 (1.41%) Copywriting
16 128 (1.02%) Credit Risk
17 125 (1.00%) Algorithms
18 112 (0.90%) FMCG
19 110 (0.88%) Economics
Operating Systems
1 683 (5.47%) Windows
2 639 (5.12%) Linux
3 292 (2.34%) Android
4 287 (2.30%) Apple iOS
5 229 (1.83%) UNIX
6 93 (0.74%) Windows Server 2008
7 78 (0.62%) Windows 7
8 75 (0.60%) Mac OS X
9 62 (0.50%) Windows Server 2012
10 49 (0.39%) CentOS
11 47 (0.38%) Red Hat Enterprise Linux
12 39 (0.31%) Windows Server 2003
13 38 (0.30%) Windows 8
14 32 (0.26%) Mac OS
15 27 (0.22%) Ubuntu
15 27 (0.22%) Solaris
16 24 (0.19%) Windows XP
17 20 (0.16%) Windows Mobile
18 17 (0.14%) Windows Phone
19 16 (0.13%) Debian
Processes & Methodologies
1 2791 (22.34%) Digital Marketing
2 2403 (19.24%) Analytics
3 2262 (18.11%) Agile Software Development
4 1667 (13.34%) Project Management
5 1605 (12.85%) CRM
6 1587 (12.70%) E-Commerce
7 1269 (10.16%) SEO
8 1179 (9.44%) Business Intelligence
9 1050 (8.41%) MVC
10 918 (7.35%) Scrum
11 836 (6.69%) Business Development
12 772 (6.18%) Pay per click
13 713 (5.71%) B2B
14 681 (5.45%) Web Development
15 653 (5.23%) TDD
16 630 (5.04%) Online Marketing
17 614 (4.92%) Programme Management
18 532 (4.26%) Content Management
19 512 (4.10%) Product Management
19 512 (4.10%) Email Marketing
Programming Languages
1 2236 (17.90%) JavaScript
2 2017 (16.15%) SQL
3 1177 (9.42%) PHP
4 1169 (9.36%) C#
5 769 (6.16%) Java
6 480 (3.84%) T-SQL
7 396 (3.17%) Python
8 261 (2.09%) R
9 251 (2.01%) Ruby
10 218 (1.75%) C++
11 203 (1.63%) C
12 150 (1.20%) VBA
13 108 (0.86%) PL/SQL
13 108 (0.86%) Objective-C
14 102 (0.82%) PHP5
14 102 (0.82%) VB.NET
15 101 (0.81%) Perl
16 76 (0.61%) Bash Shell
17 71 (0.57%) Shell Script
18 63 (0.50%) Scala
Qualifications
1 2380 (19.05%) Degree
2 106 (0.85%) PMI Certification
3 97 (0.78%) MBA
4 78 (0.62%) Microsoft Certification
5 77 (0.62%) Cisco Certification
6 75 (0.60%) ISEB
7 70 (0.56%) PMP
8 64 (0.51%) Security Cleared
9 56 (0.45%) PhD
10 55 (0.44%) CISSP
11 53 (0.42%) CCNA
12 44 (0.35%) SC Cleared
13 43 (0.34%) MCP
14 42 (0.34%) CCNP
14 42 (0.34%) PRINCE2 Certification
15 36 (0.29%) CIMA
16 35 (0.28%) IBM Certification
17 33 (0.26%) CCIE
18 32 (0.26%) ISTQB
19 29 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 581 (4.65%) QA
2 102 (0.82%) SLA
3 55 (0.44%) ISO/IEC 27001
4 32 (0.26%) Data Quality
5 28 (0.22%) ISO 9001
6 24 (0.19%) PCI DSS
7 14 (0.11%) WCAG
8 13 (0.10%) Solvency II
9 12 (0.096%) WAI
9 12 (0.096%) P3O
10 10 (0.080%) PMBOK
11 9 (0.072%) Sarbanes-Oxley
12 6 (0.048%) HIPAA
12 6 (0.048%) HL7
12 6 (0.048%) 21 CFR Part 11
13 4 (0.032%) GCP
13 4 (0.032%) ISO 9000
13 4 (0.032%) ISO 14001
14 3 (0.024%) IEC 61508
14 3 (0.024%) Section 508
System Software
1 158 (1.26%) VMware Infrastructure
2 132 (1.06%) Active Directory
3 46 (0.37%) Hyper-V
4 32 (0.26%) XenApp
5 31 (0.25%) KVM
6 24 (0.19%) vSphere
7 23 (0.18%) XenServer
8 22 (0.18%) Firmware
9 19 (0.15%) XenDesktop
10 15 (0.12%) Docker
10 15 (0.12%) Postfix
11 14 (0.11%) Citrix Presentation Server
11 14 (0.11%) HDFS
12 13 (0.10%) Varnish
13 12 (0.096%) Apache Flume
13 12 (0.096%) VMware ESX
14 10 (0.080%) qmail
15 8 (0.064%) VMware ESXi
16 7 (0.056%) Terminal Services
16 7 (0.056%) NDS
Systems Management
1 102 (0.82%) Puppet
2 81 (0.65%) Opscode Chef
3 38 (0.30%) SCCM
4 27 (0.22%) Ansible
5 25 (0.20%) cPanel
6 22 (0.18%) Systems Management Server (SMS)
7 20 (0.16%) Vagrant
8 16 (0.13%) HP Quality Center
9 14 (0.11%) SCOM
10 12 (0.096%) EMC NetWorker
10 12 (0.096%) Plesk
10 12 (0.096%) Salt
11 11 (0.088%) Capistrano
12 10 (0.080%) HAProxy
12 10 (0.080%) Nagios
13 8 (0.064%) Legato
13 8 (0.064%) ZABBIX
13 8 (0.064%) Casper Suite
13 8 (0.064%) systemd
13 8 (0.064%) Webmin
Vendors
1 1499 (12.00%) Microsoft
2 1105 (8.85%) Google
3 818 (6.55%) Adobe
4 733 (5.87%) SAP
5 605 (4.84%) Oracle
6 419 (3.35%) Facebook
7 403 (3.23%) Salesforce.com
8 259 (2.07%) Tableau
9 237 (1.90%) IBM
10 236 (1.89%) Twitter
11 227 (1.82%) VMware
12 208 (1.67%) Cisco
13 174 (1.39%) Omniture
14 168 (1.34%) Zend
15 147 (1.18%) Business Objects
16 140 (1.12%) HP
17 125 (1.00%) Sitecore
18 116 (0.93%) Citrix
18 116 (0.93%) Apple
19 90 (0.72%) Siebel
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Salary: From £35,000 to £40,000 per annum
Posted: 26 minutes ago
City, London
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Nottinghamshire
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London
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Salary: £65000 - £75000 per annum
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