The first table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 31 42 47
Rank change year-on-year
+11 +5
Permanent jobs citing Marketing 7082 5862 5807
As % of all permanent IT jobs located in the UK 6.07% 5.37% 4.95%
As % of the General category 13.73% 12.33% 10.98%
Number of salaries quoted 4810 4389 4859
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £26,000 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London average salary £38,000 £36,000 £35,000
% change year-on-year
+5.55% +2.85%
General Category
UK
Permanent IT job ads with a match in the
General category
51575 47560 52881
As % of all permanent IT jobs located in the UK 44.21% 43.60% 45.04%
Number of salaries quoted 40133 37784 44616
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £78,000
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 11 July 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 6783 £42,500 +6.25% 894
London +10 3542 £49,000 +3.15% 448
South East +7 1231 £41,500 +3.75% 168
City of London +9 838 £50,000 +11.11% 130
North West +23 554 £37,000 +5.71% 69
East of England +8 504 £40,000 +14.28% 48
Berkshire +7 347 £47,500 +5.55% 53
Manchester +16 321 £36,000 +2.85% 35
Surrey +7 277 £42,500 +6.25% 33
Yorkshire 0 272 £35,000 +7.69% 40
South West -34 242 £35,000 +7.69% 49
West Midlands -5 206 £37,500 +7.14% 30
Hampshire +20 163 £37,500 +7.14% 18
Cambridgeshire +23 162 £35,000 +7.69% 19
East Midlands -21 157 £37,500 +6.20% 23
West Yorkshire -6 152 £35,000 +16.66% 27
Hertfordshire -11 150 £35,500 -11.25% 14
Reading +9 146 £44,500 -1.11% 18
Cambridge +41 130 £35,000 -4.10% 13
Leeds +2 121 £35,000 +16.66% 16
Cheshire +25 117 £35,500 +14.51% 17
Buckinghamshire -9 112 £35,000 -12.50% 16
Scotland +11 100 £32,500 -18.75% 8
Oxfordshire +47 95 £42,500 +26.86% 15
Bedfordshire -7 92 £52,000 +60.00% 10
East Sussex -9 92 £39,000 +18.18% 12
Essex +27 83 £42,500 +13.33% 4
Brighton -12 83 £38,000 +11.76% 11
Bristol -20 73 £33,875 -9.66% 17
Luton +29 72 £50,500 +55.38% 1

Marketing
Top 30 Related IT Skills

For the 6 months to 11 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3666 (25.22%) HTML
2 3029 (20.84%) CSS
3 2809 (19.33%) Finance
4 2765 (19.02%) Digital Marketing
5 2710 (18.64%) Degree
6 2697 (18.56%) JavaScript
7 2585 (17.78%) Analytics
8 2561 (17.62%) E-Commerce
9 2390 (16.44%) SQL
10 2172 (14.94%) CRM
11 1898 (13.06%) Advertising
12 1838 (12.65%) Project Management
13 1771 (12.18%) .NET
14 1716 (11.81%) SEO
15 1670 (11.49%) Social Media
16 1650 (11.35%) PHP
17 1634 (11.24%) Microsoft
18 1604 (11.04%) Retail
19 1464 (10.07%) jQuery
20 1450 (9.98%) SQL Server
21 1258 (8.65%) HTML5
22 1252 (8.61%) Agile Software Development
23 1198 (8.24%) MySQL
23 1198 (8.24%) MS Excel
24 1177 (8.10%) Java
25 1161 (7.99%) C#
26 1136 (7.82%) Google
27 1121 (7.71%) Business Intelligence
28 1109 (7.63%) Online Marketing
29 1074 (7.39%) CMS

Marketing
Top Related IT Skills by Category

For the 6 months to 11 July 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1074 (7.39%) CMS
2 629 (4.33%) SAS
3 431 (2.97%) WordPress
4 307 (2.11%) Drupal
5 304 (2.09%) SharePoint
6 239 (1.64%) IIS
7 226 (1.55%) Apache
8 195 (1.34%) Umbraco
9 142 (0.98%) Node.js
10 130 (0.89%) Tomcat
11 99 (0.68%) Adobe CQ
12 87 (0.60%) MS Exchange
13 78 (0.54%) Joomla!
14 64 (0.44%) Confluence
14 64 (0.44%) Sitecore CMS
15 57 (0.39%) WebSphere
16 52 (0.36%) Apache Solr
17 44 (0.30%) BizTalk Server
18 42 (0.29%) SharePoint 2013
19 39 (0.27%) Lync
Applications
1 1198 (8.24%) MS Excel
2 992 (6.82%) Photoshop
3 600 (4.13%) Adobe Illustrator
4 593 (4.08%) MS Office
5 528 (3.63%) MS PowerPoint
6 275 (1.89%) SPSS
7 242 (1.66%) MS Visio
8 180 (1.24%) InDesign
9 142 (0.98%) MS Project
10 125 (0.86%) OmniGraffle
11 116 (0.80%) Fireworks
12 63 (0.43%) FastStats
13 48 (0.33%) Acrobat
14 39 (0.27%) Adobe After Effects
15 27 (0.19%) Spreadsheet
15 27 (0.19%) PowerPivot
16 14 (0.096%) Adobe Premiere
17 12 (0.083%) PrintSoft PReS
18 10 (0.069%) InfoPath
19 9 (0.062%) Adobe Captivate
Business Applications
1 785 (5.40%) Google Analytics
2 490 (3.37%) Magento
3 266 (1.83%) Oracle CRM
4 251 (1.73%) SAP Oil and Gas
5 156 (1.07%) Dynamics CRM
6 153 (1.05%) WebTrends
7 101 (0.69%) SiteCatalyst
8 52 (0.36%) SAP CRM
9 50 (0.34%) Oracle EBS
10 27 (0.19%) Dynamics AX
11 22 (0.15%) SAP ERP
12 20 (0.14%) Tridion
13 18 (0.12%) SAP FI
14 17 (0.12%) SAP BPC
15 16 (0.11%) Dynamics NAV
15 16 (0.11%) HFM
16 15 (0.10%) Hyperion Planning
17 13 (0.089%) SAP MDM
18 12 (0.083%) Oracle General Ledger
18 12 (0.083%) Oracle Receivables
Cloud Services
1 415 (2.86%) SaaS
2 109 (0.75%) Amazon AWS
3 106 (0.73%) Cloud Computing
4 80 (0.55%) Microsoft Azure
5 60 (0.41%) GitHub
6 56 (0.39%) Office 365
7 40 (0.28%) Amazon EC2
8 24 (0.17%) Rackspace Cloud
9 22 (0.15%) Google App Engine
9 22 (0.15%) MailChimp
10 19 (0.13%) Basecamp
11 17 (0.12%) IaaS
11 17 (0.12%) Responsys
11 17 (0.12%) Force.com
12 15 (0.10%) LucidChart
13 14 (0.096%) Amazon S3
14 12 (0.083%) PaaS
15 6 (0.041%) CheetahMail
15 6 (0.041%) Pure360
16 5 (0.034%) Trello
Communications & Networking
1 649 (4.47%) Internet
2 189 (1.30%) Intranet
3 135 (0.93%) Firewall
4 129 (0.89%) DNS
5 122 (0.84%) Wireless
6 105 (0.72%) TCP/IP
6 105 (0.72%) HTTP
6 105 (0.72%) LAN
7 101 (0.69%) WAN
8 100 (0.69%) SAN
9 93 (0.64%) Broadband
10 92 (0.63%) SMS
11 91 (0.63%) VoIP
12 76 (0.52%) VPN
13 61 (0.42%) GSM
14 60 (0.41%) Unified Communications
15 56 (0.39%) Network Security
16 52 (0.36%) Wi-Fi
17 50 (0.34%) UMTS
18 46 (0.32%) DHCP
Database & Business Intelligence
1 1450 (9.98%) SQL Server
2 1198 (8.24%) MySQL
3 412 (2.83%) Data Warehouse
4 363 (2.50%) SQL Server Reporting Services
5 322 (2.22%) Relational Database
6 313 (2.15%) SQL Server Integration Services
7 279 (1.92%) Big Data
8 253 (1.74%) SQL Server 2008
9 199 (1.37%) SQL Server Analysis Services
10 179 (1.23%) Data Mining
11 176 (1.21%) Hadoop
12 140 (0.96%) QlikView
13 126 (0.87%) RDBMS
14 117 (0.80%) NoSQL
15 116 (0.80%) Oracle Database
16 107 (0.74%) SQL Server 2012
17 94 (0.65%) SQL Server 2005
18 88 (0.61%) MS Access
19 79 (0.54%) PostgreSQL
20 74 (0.51%) MongoDB
Development Applications
1 560 (3.85%) Git (software)
2 323 (2.22%) Subversion
3 266 (1.83%) Visual Studio
4 244 (1.68%) Dreamweaver
5 201 (1.38%) JIRA
6 177 (1.22%) Axure RP
7 111 (0.76%) Selenium
8 102 (0.70%) Jenkins
9 89 (0.61%) Team Foundation Server
10 75 (0.52%) Cucumber
11 62 (0.43%) NUnit
12 58 (0.40%) Grunt
13 57 (0.39%) SpecFlow
14 56 (0.39%) Ant
15 55 (0.38%) Maven
16 52 (0.36%) Balsamiq Mockups
17 50 (0.34%) TeamCity
18 46 (0.32%) Eclipse
19 42 (0.29%) Jasmine
20 40 (0.28%) WebDriver
General
1 2809 (19.33%) Finance
2 1898 (13.06%) Advertising
3 1604 (11.04%) Retail
4 954 (6.56%) Telecoms
5 484 (3.33%) Games
6 417 (2.87%) Manufacturing
7 415 (2.86%) Publishing
8 403 (2.77%) Electronics
9 379 (2.61%) Banking
10 372 (2.56%) Legal
11 262 (1.80%) Pharmaceutical
12 206 (1.42%) German Language
13 190 (1.31%) Automotive
14 154 (1.06%) French Language
15 141 (0.97%) Back Office
15 141 (0.97%) Billing
16 140 (0.96%) Law
17 101 (0.69%) Multimedia
18 78 (0.54%) Front Office
19 75 (0.52%) Investment Banking
Job Titles
1 3249 (22.35%) Developer
2 2007 (13.81%) Analyst
3 911 (6.27%) Designer
4 848 (5.83%) Consultant
5 766 (5.27%) Web Developer
6 740 (5.09%) Project Manager
7 686 (4.72%) Business Analyst
8 558 (3.84%) Product Manager
9 505 (3.47%) Marketing Manager
10 486 (3.34%) .NET Developer
11 481 (3.31%) Front-End Developer
12 457 (3.14%) Architect
13 431 (2.97%) Account Manager
14 430 (2.96%) PHP Developer
15 427 (2.94%) Senior Developer
16 388 (2.67%) Senior Manager
17 330 (2.27%) Junior
18 322 (2.22%) Data Analyst
19 309 (2.13%) Senior Analyst
20 299 (2.06%) C# Developer
Libraries, Frameworks & Software Standards
1 3666 (25.22%) HTML
2 3029 (20.84%) CSS
3 1771 (12.18%) .NET
4 1464 (10.07%) jQuery
5 1258 (8.65%) HTML5
6 880 (6.05%) ASP.NET
7 846 (5.82%) CSS3
8 686 (4.72%) XML
9 484 (3.33%) Web Services
10 456 (3.14%) Ajax
11 417 (2.87%) XHTML
12 316 (2.17%) ASP.NET MVC
13 257 (1.77%) .NET Framework
13 257 (1.77%) Flash
14 226 (1.55%) JSON
14 226 (1.55%) WCF
14 226 (1.55%) AngularJS
15 218 (1.50%) REST
16 217 (1.49%) LAMP
17 191 (1.31%) Spring
Miscellaneous
1 1670 (11.49%) Social Media
2 653 (4.49%) Computer Science
3 593 (4.08%) Mobile App
4 455 (3.13%) Digital Media
5 442 (3.04%) Mathematics
6 367 (2.52%) Statistics
7 363 (2.50%) Blog
8 339 (2.33%) Management Information System
9 336 (2.31%) Open Source
10 255 (1.75%) DTV
11 249 (1.71%) Visualisation
12 248 (1.71%) Enterprise Software
13 235 (1.62%) Copywriting
14 204 (1.40%) Graphic Design
15 169 (1.16%) Economics
16 138 (0.95%) FMCG
17 131 (0.90%) New Media
18 127 (0.87%) W3C
19 105 (0.72%) Animation
20 97 (0.67%) Online Games
Operating Systems
1 863 (5.94%) Linux
2 759 (5.22%) Windows
3 580 (3.99%) Apple iOS
4 367 (2.52%) Android
5 304 (2.09%) UNIX
6 105 (0.72%) Windows Server 2008
7 88 (0.61%) Windows Server 2012
8 69 (0.47%) Windows Server 2003
9 61 (0.42%) Windows 7
10 57 (0.39%) Ubuntu
11 44 (0.30%) Windows 8
11 44 (0.30%) CentOS
12 42 (0.29%) Solaris
13 38 (0.26%) Red Hat Enterprise Linux
14 32 (0.22%) Mac OS X
15 26 (0.18%) Debian
16 25 (0.17%) Windows XP
17 20 (0.14%) Mac OS
18 19 (0.13%) Fedora
19 10 (0.069%) Windows Mobile
Processes & Methodologies
1 2765 (19.02%) Digital Marketing
2 2585 (17.78%) Analytics
3 2561 (17.62%) E-Commerce
4 2172 (14.94%) CRM
5 1838 (12.65%) Project Management
6 1716 (11.81%) SEO
7 1252 (8.61%) Agile Software Development
8 1121 (7.71%) Business Intelligence
9 1109 (7.63%) Online Marketing
10 1040 (7.16%) Pay per click
11 1002 (6.89%) OO
12 934 (6.43%) Business Development
13 925 (6.36%) Scrum
14 924 (6.36%) MVC
14 924 (6.36%) Web Development
15 875 (6.02%) B2B
16 681 (4.69%) Content Management
17 659 (4.53%) Web Design
18 629 (4.33%) TDD
19 591 (4.07%) Email Marketing
Programming Languages
1 2697 (18.56%) JavaScript
2 2390 (16.44%) SQL
3 1650 (11.35%) PHP
4 1177 (8.10%) Java
5 1161 (7.99%) C#
6 315 (2.17%) Python
7 307 (2.11%) T-SQL
8 253 (1.74%) Ruby
9 214 (1.47%) C
10 206 (1.42%) C++
11 192 (1.32%) PHP5
11 192 (1.32%) R
12 144 (0.99%) VBA
13 138 (0.95%) VB
14 137 (0.94%) VB.NET
15 116 (0.80%) Perl
16 95 (0.65%) ActionScript
17 89 (0.61%) PL/SQL
18 62 (0.43%) Bash Shell
18 62 (0.43%) MATLAB
Qualifications
1 2710 (18.64%) Degree
2 151 (1.04%) Microsoft Certification
3 138 (0.95%) PMI Certification
4 119 (0.82%) Security Cleared
4 119 (0.82%) MBA
5 92 (0.63%) ISEB
6 88 (0.61%) PMP
7 70 (0.48%) PRINCE2 Certification
8 58 (0.40%) ITIL Certification
9 49 (0.34%) PRINCE2 Practitioner
10 45 (0.31%) SC Cleared
10 45 (0.31%) Cisco Certification
11 43 (0.30%) MCSE
12 41 (0.28%) PhD
13 40 (0.28%) CCNA
14 39 (0.27%) ISTQB
15 34 (0.23%) MCP
15 34 (0.23%) CISSP
16 33 (0.23%) CIMA
17 31 (0.21%) CISA
Quality Assurance & Compliance
1 633 (4.36%) QA
2 168 (1.16%) SLA
3 107 (0.74%) ISO 9001
4 86 (0.59%) Data Quality
5 64 (0.44%) PCI DSS
6 43 (0.30%) ISO/IEC 27001
7 41 (0.28%) WAI
8 33 (0.23%) Sarbanes-Oxley
9 27 (0.19%) COBIT
10 16 (0.11%) WCAG
11 13 (0.089%) BS7799
11 13 (0.089%) ISO/IEC 17799
12 8 (0.055%) EMIR
13 7 (0.048%) Dodd-Frank
13 7 (0.048%) HL7
14 4 (0.028%) MiFID
14 4 (0.028%) ISO 9000
15 3 (0.021%) Solvency II
16 2 (0.014%) Basel II
17 1 (0.007%) GAAP
System Software
1 183 (1.26%) Active Directory
2 153 (1.05%) VMware Infrastructure
3 48 (0.33%) Hyper-V
4 22 (0.15%) VMware ESX
5 20 (0.14%) Varnish
6 19 (0.13%) NDS
7 15 (0.10%) vSphere
8 11 (0.076%) NFS
9 10 (0.069%) Terminal Services
9 10 (0.069%) XenApp
10 7 (0.048%) Xen
11 6 (0.041%) VMware ESXi
11 6 (0.041%) vCloud
11 6 (0.041%) KVM
11 6 (0.041%) HDFS
12 5 (0.034%) Sendmail
12 5 (0.034%) Oracle RAC
13 4 (0.028%) Oracle RMAN
14 3 (0.021%) Microsoft App-V
14 3 (0.021%) Microsoft Virtual Server
Systems Management
1 87 (0.60%) Opscode Chef
2 83 (0.57%) Puppet
3 41 (0.28%) SCCM
4 21 (0.14%) Nagios
5 19 (0.13%) EMC NetWorker
6 18 (0.12%) Plesk
7 17 (0.12%) Capistrano
7 17 (0.12%) Tivoli Storage Manager
8 15 (0.10%) Cisco IPCC
8 15 (0.10%) SCOM
9 14 (0.096%) Vagrant
10 12 (0.083%) OpenSSO
11 11 (0.076%) Systems Management Server (SMS)
12 9 (0.062%) MOM
12 9 (0.062%) ZABBIX
12 9 (0.062%) Red Hat Satellite
12 9 (0.062%) Red Hat Spacewalk
13 8 (0.055%) NetBackup
14 7 (0.048%) Norton AntiVirus
14 7 (0.048%) HP Quality Center
Vendors
1 1634 (11.24%) Microsoft
2 1136 (7.82%) Google
3 987 (6.79%) Adobe
4 826 (5.68%) Oracle
5 809 (5.57%) SAP
6 499 (3.43%) Facebook
7 454 (3.12%) Salesforce.com
8 296 (2.04%) Twitter
9 261 (1.80%) JD Edwards
10 205 (1.41%) IBM
11 195 (1.34%) VMware
12 182 (1.25%) Omniture
13 176 (1.21%) Business Objects
14 170 (1.17%) Zend
15 150 (1.03%) Tableau
16 140 (0.96%) Siebel
17 134 (0.92%) Cisco
18 124 (0.85%) Cognos
19 123 (0.85%) Sitecore
20 117 (0.80%) Coremetrics
South East London
Opus Recruitment Solutions Ltd
Salary: £30000 to £40000 per annum
Posted: 1 hour ago
Barnet, Hertfordshire
Understanding Recruitment
Salary: £30000 - £45000 per annum + bens - shares, pens, health+
Posted: 10 hours ago
London
Harnham
Salary: £40000 - £45000 per annum + Bonus and Benefits
Posted: 10 hours ago
Nottingham, Nottinghamshire
Harnham
Salary: £30000 - £40000 per annum + comprehensive benefits package
Posted: 12 hours ago
City, London
Vertical Advantage
Salary: Monthly commission scheme
Posted: 15 hours ago
London
PruHealth
Salary: benefits
Posted: 16 hours ago
South East
Cognizant
Posted: Yesterday
Reading, Berkshire
Three
Posted: Yesterday
London
Harnham
Salary: £55000 - £70000 per annum + comprehensive benefits package
Posted: Yesterday
City, London
Lawrence Harvey Enterprise
Salary: £55000 - £70000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
City, London
Lawrence Harvey Enterprise
Salary: £80000 - £95000 per annum + Benefits + Bonus + Pension
Posted: Yesterday
Aberdeen, Aberdeenshire
Yoh
Posted: Yesterday
Watford, Hertfordshire
Mothercare
Salary: Competitive salary & benefits package
Posted: Yesterday
Rochdale, Lancashire
Zen Internet
Posted: Yesterday
London
ID Business Solutions
Posted: Yesterday
North West London
Spacebar Media
Salary: Unspecified Competitive plus excellent benefits
Posted: 2 days ago
North West London
Spacebar Media
Salary: Competitive plus excellent benefits
Posted: 2 days ago
City, London
Yoh
Posted: 2 days ago
Devon
Edge Specialist Recruitment
Salary: £20000 - £25000 per annum
Posted: 2 days ago
London
Uniting Ambition
Salary: £35k - 45k per year
Posted: 2 days ago