The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 36 40 49
Rank change year-on-year
+4 +9
Permanent jobs citing Marketing 6802 5954 5728
As % of all permanent IT jobs located in the UK 5.94% 5.58% 4.94%
As % of the General category 13.59% 12.37% 10.94%
Number of salaries quoted 4245 4563 4692
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £26,500 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £67,500
UK excluding London average salary £39,500 £35,000 £35,000
% change year-on-year
+12.85% -

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
50066 48140 52336
As % of all permanent IT jobs located in the UK 43.73% 45.12% 45.16%
Number of salaries quoted 38614 38226 43474
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 19 September 2014 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 6526 £45,000 +12.50% 890
London +7 3445 £50,000 +8.69% 411
South East 0 1414 £42,500 +6.25% 181
City of London +11 772 £47,500 - 119
Berkshire +6 475 £50,000 +25.00% 44
North West +13 448 £35,000 +4.47% 67
East of England -10 369 £39,260 +12.17% 60
Surrey +6 319 £40,000 -3.61% 41
Manchester +18 252 £33,250 -5.00% 38
Yorkshire -22 246 £32,500 +8.33% 38
South West -30 246 £39,750 +18.65% 50
Reading +6 174 £50,000 +11.11% 15
Cambridgeshire +37 167 £40,000 +9.58% 37
Hampshire +12 166 £32,500 +8.33% 34
East Midlands -1 148 £36,000 -1.36% 25
West Midlands -43 142 £32,500 +4.83% 49
Cambridge +42 138 £39,000 +6.84% 25
Cheshire +34 135 £40,000 +33.33% 18
West Yorkshire -41 125 £32,500 +8.33% 23
Buckinghamshire -17 108 £40,000 - 15
Oxfordshire +14 97 £45,000 +19.20% 10
Kent +26 93 £47,500 +18.75% 13
Bristol -11 93 £45,000 +13.92% 17
Scotland +2 92 £38,500 +19.37% 17
Hertfordshire -37 88 £37,500 -14.28% 12
Leeds -44 87 £32,500 +16.07% 12
East Sussex -3 76 £37,500 +19.04% 10
Southampton +30 73 £30,000 - 12
West Sussex +6 72 £40,000 +8.10% 5
Brighton -11 65 £36,500 +15.87% 9

Marketing
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3506 (24.43%) HTML
2 2910 (20.28%) Digital Marketing
3 2874 (20.03%) CSS
4 2696 (18.79%) Degree
5 2683 (18.70%) Finance
6 2641 (18.40%) JavaScript
7 2616 (18.23%) Analytics
8 2490 (17.35%) E-Commerce
9 2438 (16.99%) Agile Software Development
10 2379 (16.58%) Analytical Skills
11 2246 (15.65%) SQL
12 2076 (14.47%) Advertising
13 1951 (13.60%) CRM
14 1848 (12.88%) Project Management
15 1719 (11.98%) SEO
16 1697 (11.83%) Social Media
17 1662 (11.58%) Microsoft
18 1597 (11.13%) .NET
19 1509 (10.52%) PHP
20 1501 (10.46%) User Experience
21 1422 (9.91%) Retail
22 1399 (9.75%) SQL Server
23 1343 (9.36%) jQuery
24 1287 (8.97%) MS Excel
25 1210 (8.43%) Google
26 1186 (8.26%) HTML5
27 1155 (8.05%) MySQL
28 1149 (8.01%) Business Intelligence
29 1124 (7.83%) CMS
30 1098 (7.65%) C#

Marketing
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1124 (7.83%) CMS
2 541 (3.77%) SAS
3 480 (3.34%) WordPress
4 320 (2.23%) Drupal
5 282 (1.97%) SharePoint
6 246 (1.71%) Umbraco
7 214 (1.49%) Apache
8 203 (1.41%) IIS
9 137 (0.95%) Tomcat
10 107 (0.75%) Node.js
11 98 (0.68%) Joomla!
12 89 (0.62%) MS Exchange
13 88 (0.61%) Adobe CQ
14 80 (0.56%) Sitecore CMS
15 77 (0.54%) WebSphere
16 61 (0.43%) Confluence
17 57 (0.40%) Lync
18 39 (0.27%) Oracle Workflow
19 36 (0.25%) nginx
20 32 (0.22%) SharePoint 2013
Applications
1 1287 (8.97%) MS Excel
2 923 (6.43%) Photoshop
3 645 (4.49%) MS Office
4 531 (3.70%) Adobe Illustrator
5 508 (3.54%) MS PowerPoint
6 246 (1.71%) SPSS
7 238 (1.66%) MS Visio
8 171 (1.19%) InDesign
9 163 (1.14%) MS Project
10 109 (0.76%) OmniGraffle
11 85 (0.59%) Fireworks
12 80 (0.56%) FastStats
13 43 (0.30%) PowerPivot
14 41 (0.29%) Spreadsheet
15 29 (0.20%) Acrobat
16 20 (0.14%) Adobe Premiere
17 18 (0.13%) Adobe After Effects
18 7 (0.049%) InfoPath
19 4 (0.028%) PrintSoft PReS
19 4 (0.028%) QuarkXPress
Business Applications
1 858 (5.98%) Google Analytics
2 371 (2.59%) Magento
3 316 (2.20%) SAP Oil and Gas
4 168 (1.17%) WebTrends
5 154 (1.07%) Dynamics CRM
6 151 (1.05%) Oracle CRM
7 104 (0.72%) SiteCatalyst
8 59 (0.41%) SAP CRM
8 59 (0.41%) Oracle EBS
9 32 (0.22%) SAP FI
9 32 (0.22%) SAP BPC
10 30 (0.21%) SAP ERP
11 23 (0.16%) SAP CO
11 23 (0.16%) SAP FI/CO
12 22 (0.15%) HFM
13 21 (0.15%) Tridion
13 21 (0.15%) Hyperion Planning
14 18 (0.13%) Dynamics AX
15 16 (0.11%) Oracle Applications
16 14 (0.098%) SAP R/3
Cloud Services
1 449 (3.13%) SaaS
2 121 (0.84%) Amazon AWS
3 120 (0.84%) Cloud Computing
4 90 (0.63%) Microsoft Azure
5 70 (0.49%) Office 365
6 61 (0.43%) GitHub
7 41 (0.29%) Amazon EC2
8 30 (0.21%) Force.com
8 30 (0.21%) MailChimp
9 24 (0.17%) Basecamp
10 20 (0.14%) Rackspace Cloud
11 19 (0.13%) IaaS
12 16 (0.11%) LucidChart
12 16 (0.11%) Amazon S3
13 15 (0.10%) PaaS
13 15 (0.10%) Responsys
14 12 (0.084%) Pure360
15 7 (0.049%) CheetahMail
15 7 (0.049%) Google App Engine
16 3 (0.021%) Amazon SQS
Communications & Networking
1 670 (4.67%) Internet
2 197 (1.37%) Intranet
3 141 (0.98%) Broadband
4 132 (0.92%) DNS
5 127 (0.89%) Firewall
6 126 (0.88%) HTTP
7 115 (0.80%) Wireless
8 111 (0.77%) TCP/IP
8 111 (0.77%) LAN
9 99 (0.69%) WAN
10 93 (0.65%) SMS
11 80 (0.56%) SAN
12 77 (0.54%) VoIP
13 69 (0.48%) 3G
14 67 (0.47%) GSM
15 66 (0.46%) VPN
16 62 (0.43%) Network Security
17 57 (0.40%) Unified Communications
18 54 (0.38%) UMTS
19 52 (0.36%) DHCP
Database & Business Intelligence
1 1399 (9.75%) SQL Server
2 1155 (8.05%) MySQL
3 438 (3.05%) Data Warehouse
4 353 (2.46%) SQL Server Integration Services
5 348 (2.43%) SQL Server Reporting Services
6 338 (2.36%) Relational Database
7 329 (2.29%) Big Data
8 249 (1.74%) SQL Server 2008
9 194 (1.35%) SQL Server Analysis Services
10 189 (1.32%) Data Mining
11 174 (1.21%) Hadoop
12 153 (1.07%) SQL Server 2012
13 146 (1.02%) QlikView
14 138 (0.96%) NoSQL
15 117 (0.82%) RDBMS
16 114 (0.79%) SQL Server 2005
17 104 (0.72%) MongoDB
18 92 (0.64%) MS Access
19 86 (0.60%) Oracle Database
20 66 (0.46%) OLAP
Development Applications
1 596 (4.15%) Git (software)
2 347 (2.42%) Subversion
3 213 (1.48%) Visual Studio
4 191 (1.33%) Dreamweaver
5 182 (1.27%) JIRA
6 173 (1.21%) Axure RP
7 118 (0.82%) Cucumber
8 117 (0.82%) Jenkins
9 115 (0.80%) Selenium
10 97 (0.68%) Team Foundation Server
11 56 (0.39%) Balsamiq Mockups
12 51 (0.36%) Maven
13 48 (0.33%) TeamCity
14 45 (0.31%) Eclipse
14 45 (0.31%) Jasmine
15 44 (0.31%) NUnit
16 42 (0.29%) Ant
16 42 (0.29%) SpecFlow
16 42 (0.29%) SQL Server Management Studio (SSMS)
17 39 (0.27%) PHPUnit
General
1 2683 (18.70%) Finance
2 2076 (14.47%) Advertising
3 1422 (9.91%) Retail
4 1069 (7.45%) Telecoms
5 498 (3.47%) Manufacturing
6 467 (3.25%) Electronics
7 423 (2.95%) Games
8 420 (2.93%) Publishing
9 353 (2.46%) Legal
10 338 (2.36%) Banking
11 224 (1.56%) Pharmaceutical
12 162 (1.13%) Automotive
13 161 (1.12%) Law
13 161 (1.12%) German Language
14 153 (1.07%) French Language
15 116 (0.81%) Billing
16 100 (0.70%) Multimedia
17 88 (0.61%) Back Office
18 68 (0.47%) Spanish Language
19 67 (0.47%) Front Office
Job Titles
1 3073 (21.41%) Developer
2 1913 (13.33%) Analyst
3 926 (6.45%) Consultant
4 802 (5.59%) Designer
5 725 (5.05%) Project Manager
6 718 (5.00%) Web Developer
7 663 (4.62%) Business Analyst
8 497 (3.46%) Architect
8 497 (3.46%) Product Manager
9 475 (3.31%) PHP Developer
10 465 (3.24%) Marketing Manager
11 449 (3.13%) .NET Developer
12 445 (3.10%) Senior Developer
13 435 (3.03%) Account Manager
14 423 (2.95%) Front-End Developer
15 414 (2.89%) Senior Manager
16 310 (2.16%) PPC Specialist
16 310 (2.16%) PPC Manager
16 310 (2.16%) PPC Analyst
16 310 (2.16%) PPC Executive
Libraries, Frameworks & Software Standards
1 3506 (24.43%) HTML
2 2874 (20.03%) CSS
3 1597 (11.13%) .NET
4 1343 (9.36%) jQuery
5 1186 (8.26%) HTML5
6 854 (5.95%) ASP.NET
7 788 (5.49%) CSS3
8 705 (4.91%) XML
9 522 (3.64%) Web Services
10 443 (3.09%) Ajax
11 416 (2.90%) XHTML
12 326 (2.27%) ASP.NET MVC
13 253 (1.76%) LAMP
14 236 (1.64%) .NET Framework
15 233 (1.62%) RESTful
16 228 (1.59%) Flash
17 221 (1.54%) REST
18 218 (1.52%) AngularJS
19 195 (1.36%) JSON
20 189 (1.32%) SOAP
Miscellaneous
1 2379 (16.58%) Analytical Skills
2 1697 (11.83%) Social Media
3 1501 (10.46%) User Experience
4 640 (4.46%) Computer Science
5 521 (3.63%) Mobile App
6 454 (3.16%) Mathematics
7 427 (2.98%) Digital Media
8 415 (2.89%) Blog
9 357 (2.49%) Statistics
10 323 (2.25%) Open Source
11 319 (2.22%) DTV
12 290 (2.02%) Management Information System
13 228 (1.59%) Enterprise Software
14 218 (1.52%) Visualisation
15 194 (1.35%) Copywriting
15 194 (1.35%) Economics
16 185 (1.29%) Graphic Design
17 141 (0.98%) FMCG
18 140 (0.98%) New Media
19 103 (0.72%) Data Integration
Operating Systems
1 822 (5.73%) Linux
2 694 (4.84%) Windows
3 453 (3.16%) Apple iOS
4 364 (2.54%) Android
5 321 (2.24%) UNIX
6 96 (0.67%) Windows Server 2008
7 81 (0.56%) Windows Server 2012
8 70 (0.49%) Windows Server 2003
9 60 (0.42%) Windows 7
10 55 (0.38%) Ubuntu
11 51 (0.36%) CentOS
12 46 (0.32%) Windows 8
13 45 (0.31%) Solaris
14 34 (0.24%) Red Hat Enterprise Linux
15 30 (0.21%) Mac OS X
16 26 (0.18%) Fedora
17 22 (0.15%) Mac OS
18 21 (0.15%) Debian
19 13 (0.091%) Windows XP
20 12 (0.084%) Windows Phone
Processes & Methodologies
1 2910 (20.28%) Digital Marketing
2 2616 (18.23%) Analytics
3 2490 (17.35%) E-Commerce
4 2438 (16.99%) Agile Software Development
5 1951 (13.60%) CRM
6 1848 (12.88%) Project Management
7 1719 (11.98%) SEO
8 1149 (8.01%) Business Intelligence
9 1017 (7.09%) Online Marketing
10 1010 (7.04%) Pay per click
11 892 (6.22%) Scrum
12 888 (6.19%) MVC
13 881 (6.14%) Business Development
14 853 (5.94%) OO
15 810 (5.64%) B2B
16 785 (5.47%) Web Development
17 651 (4.54%) Content Management
18 621 (4.33%) Email Marketing
19 606 (4.22%) TDD
20 605 (4.22%) Product Management
Programming Languages
1 2641 (18.40%) JavaScript
2 2246 (15.65%) SQL
3 1509 (10.52%) PHP
4 1098 (7.65%) C#
5 1065 (7.42%) Java
6 297 (2.07%) T-SQL
7 295 (2.06%) Python
8 256 (1.78%) Ruby
9 244 (1.70%) PHP5
10 212 (1.48%) C
11 182 (1.27%) C++
12 176 (1.23%) R
13 158 (1.10%) VB.NET
14 133 (0.93%) VB
15 131 (0.91%) Perl
16 130 (0.91%) VBA
17 92 (0.64%) Bash Shell
18 73 (0.51%) Shell Script
19 70 (0.49%) ActionScript
20 60 (0.42%) Objective-C
Qualifications
1 2696 (18.79%) Degree
2 138 (0.96%) MBA
3 133 (0.93%) PMI Certification
4 127 (0.89%) Microsoft Certification
5 119 (0.83%) Security Cleared
6 102 (0.71%) PMP
7 79 (0.55%) PRINCE2 Certification
8 65 (0.45%) ISEB
9 60 (0.42%) ITIL Certification
10 56 (0.39%) SC Cleared
11 48 (0.33%) MCSE
12 47 (0.33%) PhD
13 37 (0.26%) CISSP
13 37 (0.26%) PRINCE2 Practitioner
13 37 (0.26%) ISTQB
14 35 (0.24%) CISA
15 32 (0.22%) MCP
15 32 (0.22%) HNC
16 31 (0.22%) HND
16 31 (0.22%) Cisco Certification
Quality Assurance & Compliance
1 567 (3.95%) QA
2 183 (1.28%) SLA
3 112 (0.78%) ISO 9001
4 69 (0.48%) Data Quality
5 63 (0.44%) PCI DSS
6 41 (0.29%) ISO/IEC 27001
7 37 (0.26%) COBIT
8 33 (0.23%) WCAG
9 31 (0.22%) WAI
10 26 (0.18%) Sarbanes-Oxley
11 8 (0.056%) BS7799
11 8 (0.056%) ISO/IEC 17799
11 8 (0.056%) HL7
12 4 (0.028%) Solvency II
13 3 (0.021%) EMIR
13 3 (0.021%) ISO 9000
14 2 (0.014%) Basel II
14 2 (0.014%) MiFID
15 1 (0.007%) HIPAA
15 1 (0.007%) Dublin Core
System Software
1 181 (1.26%) Active Directory
2 120 (0.84%) VMware Infrastructure
3 55 (0.38%) Hyper-V
4 26 (0.18%) NDS
5 20 (0.14%) VMware ESX
6 17 (0.12%) Varnish
7 16 (0.11%) vSphere
8 14 (0.098%) HDFS
8 14 (0.098%) NFS
9 13 (0.091%) Terminal Services
10 10 (0.070%) XenApp
11 7 (0.049%) Sendmail
11 7 (0.049%) Microsoft App-V
12 6 (0.042%) Xen
12 6 (0.042%) Oracle RAC
12 6 (0.042%) vCloud
12 6 (0.042%) XenServer
12 6 (0.042%) XenDesktop
13 5 (0.035%) KVM
13 5 (0.035%) Microsoft Virtual Server
Systems Management
1 97 (0.68%) Puppet
2 87 (0.61%) Opscode Chef
3 44 (0.31%) SCCM
4 26 (0.18%) Nagios
5 23 (0.16%) SCOM
6 22 (0.15%) HP Quality Center
7 17 (0.12%) Vagrant
8 14 (0.098%) ZABBIX
9 12 (0.084%) EMC NetWorker
9 12 (0.084%) Red Hat Spacewalk
10 11 (0.077%) MOM
11 10 (0.070%) Tivoli Storage Manager
11 10 (0.070%) NetBackup
11 10 (0.070%) Capistrano
12 9 (0.063%) OpenSSO
13 8 (0.056%) SCVMM
13 8 (0.056%) Systems Management Server (SMS)
14 7 (0.049%) Norton AntiVirus
14 7 (0.049%) Plesk
14 7 (0.049%) Red Hat Satellite
Vendors
1 1662 (11.58%) Microsoft
2 1210 (8.43%) Google
3 929 (6.47%) Adobe
4 831 (5.79%) SAP
5 727 (5.07%) Oracle
6 549 (3.83%) Facebook
7 519 (3.62%) Salesforce.com
8 365 (2.54%) Twitter
9 221 (1.54%) IBM
10 202 (1.41%) Business Objects
11 190 (1.32%) Omniture
12 173 (1.21%) Zend
13 172 (1.20%) VMware
14 156 (1.09%) JD Edwards
15 142 (0.99%) Siebel
15 142 (0.99%) Coremetrics
16 134 (0.93%) Sitecore
17 125 (0.87%) Tableau
18 124 (0.86%) Unica
19 118 (0.82%) Cisco
Croydon, Surrey
Lawrence Harvey Enterprise
Salary: £45000 - £55000 per annum + Bonus
Posted: 15 hours ago
London
Lawrence Harvey Enterprise
Salary: £50000 - £62500 per annum + Bonus
Posted: 15 hours ago
London
Aston Carter
Salary: £55000 - £75000 per annum + Bonus + Benefits
Posted: 16 hours ago
London
Aston Carter
Salary: £35000 - £55000 per annum + Bonus + Benefits
Posted: 16 hours ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £35,000 to £40,000 per annum + Bonus + Pension
Posted: Yesterday
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £35,000 to £40,000 per annum + Bonus + Pension
Posted: Yesterday
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £40,000 to £50,000 per annum + Bonus + Pension
Posted: Yesterday
Aberdeen, Aberdeenshire
Yoh
Posted: Yesterday
Bristol, Avon
Oho Group Ltd.
Salary: £28000 to £42000 per annum - Excellent Benefits and Culture
Posted: Yesterday
Slough, Berkshire
Circle Recruitment
Salary: £18000 - £22000 per annum + bens + commission
Posted: Yesterday
Manchester, Lancashire
Circle Recruitment
Salary: £65000 - £100000 per annum + bens + car + bonus
Posted: Yesterday
Leicester, Leicestershire
Senitor Associates
Salary: £18000 - £20000 per annum + benefits
Posted: Yesterday
Crawley, West Sussex
ARC IT Recruitment Ltd
Salary: Excellent £
Posted: Yesterday
St. Albans, Hertfordshire
Maclean Moore Consulting
Salary: From £60,000 to £80,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
City, London
Maclean Moore Consulting
Salary: From £45,000 to £57,500 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
Central London / West End
Maclean Moore Consulting
Salary: From £70,000 to £90,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
Southampton, Hampshire
Maclean Moore Consulting
Salary: From £30,000 to £40,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
Crewe, Cheshire
Senitor Associates
Salary: £18000 - £25000 per annum + Benefits
Posted: Yesterday
Aylesbury, Buckinghamshire
Circle Recruitment
Salary: £30000 - £60000 per annum + Benefits
Posted: Yesterday
City, London
Lawrence Harvey Enterprise
Salary: £45000.00 - £52000.00 per annum + Bonus
Posted: Yesterday