The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Marketing
Rank 40 38 57
Rank change year-on-year
-2 +19
Permanent jobs citing Marketing 5953 6022 4568
As % of all permanent IT jobs located in the UK 5.56% 5.72% 4.26%
As % of the General category 12.70% 12.95% 9.72%
Number of salaries quoted 4356 4107 3722
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,500 £27,500 £25,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £37,500 £37,900 £35,000
% change year-on-year
-1.05% +8.28%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
46867 46498 47017
As % of all permanent IT jobs located in the UK 43.79% 44.14% 43.87%
Number of salaries quoted 37152 35875 38070
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £77,500 £75,000 £80,000
UK excluding London average salary £45,000 £43,000 £41,500
% change year-on-year
+4.65% +3.61%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 27 February 2015 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 5589 £42,500 - 915
London +2 2830 £47,500 - 376
South East -4 1247 £40,000 - 192
City of London +6 689 £45,000 -10.00% 105
Berkshire +10 462 £44,500 +5.95% 51
North West +9 405 £32,500 +5.69% 92
East of England -36 252 £41,500 +3.75% 58
Yorkshire +17 246 £30,000 -14.28% 40
Surrey -5 235 £42,500 - 39
Manchester +2 228 £32,500 +8.33% 51
South West -34 223 £37,500 +15.38% 59
Reading +26 200 £42,500 -4.49% 27
West Midlands -13 170 £41,500 -2.35% 49
East Midlands +22 156 £37,500 -1.31% 30
Hampshire -23 136 £36,000 +2.85% 13
Oxfordshire +1 122 £35,000 - 30
Buckinghamshire -2 117 £37,500 +2.04% 18
West Yorkshire +3 115 £31,500 -10.00% 24
Nottinghamshire +32 101 £37,500 +7.14% 4
Cambridgeshire -9 97 £42,500 -5.55% 26
Cheshire +19 96 £35,000 +45.83% 18
Nottingham +26 87 £35,000 - 4
Leeds -13 83 £30,000 -25.00% 15
Scotland +12 80 £42,500 +30.76% 15
North Yorkshire +53 79 £25,000 -31.03% 5
East Sussex -13 78 £44,250 +10.62% 10
Brighton -9 76 £43,500 +8.75% 10
Wales +9 70 £41,250 +47.32% 10
Hertfordshire -42 68 £45,000 +32.35% 17
Cambridge -1 67 £42,500 -5.55% 17

Marketing
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 3172 (25.61%) HTML
2 2719 (21.95%) CSS
3 2507 (20.24%) Digital Marketing
4 2437 (19.68%) JavaScript
5 2310 (18.65%) Finance
6 2268 (18.31%) Analytics
7 2214 (17.88%) Degree
8 2101 (16.96%) Agile Software Development
9 1964 (15.86%) Advertising
10 1912 (15.44%) E-Commerce
11 1823 (14.72%) SQL
12 1810 (14.61%) Analytical Skills
13 1567 (12.65%) CRM
14 1557 (12.57%) Project Management
15 1475 (11.91%) jQuery
16 1364 (11.01%) Social Media
17 1347 (10.88%) Microsoft
18 1336 (10.79%) .NET
19 1264 (10.21%) PHP
20 1260 (10.17%) SEO
21 1259 (10.16%) SQL Server
22 1247 (10.07%) User Experience
23 1228 (9.91%) HTML5
24 1108 (8.95%) C#
25 1096 (8.85%) Google
26 1084 (8.75%) Retail
27 1048 (8.46%) MS Excel
28 1042 (8.41%) MySQL
29 990 (7.99%) CMS
30 951 (7.68%) Telecoms

Marketing
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 990 (7.99%) CMS
2 493 (3.98%) WordPress
3 403 (3.25%) SAS
4 220 (1.78%) Drupal
5 214 (1.73%) SharePoint
6 213 (1.72%) IIS
7 191 (1.54%) Umbraco
8 184 (1.49%) Apache
9 107 (0.86%) Node.js
10 102 (0.82%) MS Exchange
11 93 (0.75%) Sitecore CMS
12 85 (0.69%) Tomcat
13 69 (0.56%) concrete5
14 65 (0.52%) Adobe CQ
15 64 (0.52%) Joomla!
16 59 (0.48%) WebSphere
17 49 (0.40%) JBoss
17 49 (0.40%) ExpressionEngine
18 47 (0.38%) Lync
18 47 (0.38%) nginx
Applications
1 1048 (8.46%) MS Excel
2 842 (6.80%) Photoshop
3 484 (3.91%) MS Office
4 440 (3.55%) Adobe Illustrator
5 387 (3.12%) MS PowerPoint
6 227 (1.83%) Adobe Creative Suite
6 227 (1.83%) SPSS
7 161 (1.30%) InDesign
8 132 (1.07%) MS Project
9 123 (0.99%) MS Visio
10 73 (0.59%) Fireworks
11 58 (0.47%) FastStats
12 52 (0.42%) OmniGraffle
13 46 (0.37%) Acrobat
14 40 (0.32%) Adobe After Effects
15 37 (0.30%) Spreadsheet
16 20 (0.16%) PowerPivot
17 18 (0.15%) GIMP
18 12 (0.097%) 3ds Max
19 10 (0.081%) CINEMA 4D
Business Applications
1 785 (6.34%) Google Analytics
2 286 (2.31%) Magento
3 257 (2.07%) SAP Oil and Gas
4 235 (1.90%) Dynamics CRM
5 95 (0.77%) WebTrends
6 92 (0.74%) SiteCatalyst
7 68 (0.55%) SAP CRM
8 40 (0.32%) Radian6
9 33 (0.27%) SAP FI
10 32 (0.26%) SAP FI/CO
10 32 (0.26%) SAP CO
11 29 (0.23%) SAP R/3
12 25 (0.20%) SAP BPC
13 23 (0.19%) Oracle EBS
14 22 (0.18%) Agresso
15 18 (0.15%) Oracle CRM
15 18 (0.15%) HFM
16 17 (0.14%) SAP InfiniteInsight
17 16 (0.13%) Dynamics AX
17 16 (0.13%) Siebel Analytics
Cloud Services
1 405 (3.27%) SaaS
2 128 (1.03%) Cloud Computing
3 104 (0.84%) Amazon AWS
4 95 (0.77%) Microsoft Azure
5 91 (0.73%) PaaS
6 58 (0.47%) Office 365
7 54 (0.44%) GitHub
8 36 (0.29%) Basecamp
9 33 (0.27%) Force.com
10 32 (0.26%) Amazon EC2
11 31 (0.25%) IaaS
12 23 (0.19%) MailChimp
13 18 (0.15%) Amazon S3
14 12 (0.097%) Rackspace Cloud
14 12 (0.097%) Google Cloud Platform
15 7 (0.057%) Responsys
16 6 (0.048%) Yammer
16 6 (0.048%) Pure360
16 6 (0.048%) Google Apps
17 5 (0.040%) CheetahMail
Communications & Networking
1 485 (3.92%) Internet
2 171 (1.38%) Wireless
3 147 (1.19%) HTTP
4 133 (1.07%) Firewall
5 115 (0.93%) Broadband
6 111 (0.90%) Intranet
7 99 (0.80%) DNS
8 94 (0.76%) TCP/IP
9 93 (0.75%) WAN
10 86 (0.69%) VPN
11 83 (0.67%) LAN
11 83 (0.67%) MPLS
12 73 (0.59%) UMTS
13 66 (0.53%) Network Security
14 62 (0.50%) SAN
15 60 (0.48%) GSM
16 57 (0.46%) Unified Communications
17 50 (0.40%) Ethernet
18 46 (0.37%) SMS
19 39 (0.31%) SSL
Database & Business Intelligence
1 1259 (10.16%) SQL Server
2 1042 (8.41%) MySQL
3 463 (3.74%) Big Data
4 354 (2.86%) Relational Database
5 310 (2.50%) SQL Server Reporting Services
6 301 (2.43%) SQL Server 2008
7 288 (2.33%) SQL Server Integration Services
8 281 (2.27%) Data Warehouse
9 270 (2.18%) Data Mining
10 165 (1.33%) SQL Server 2005
11 156 (1.26%) SQL Server Analysis Services
12 153 (1.24%) RDBMS
13 146 (1.18%) Hadoop
14 134 (1.08%) NoSQL
15 112 (0.90%) SQL Server 2012
16 110 (0.89%) MongoDB
17 104 (0.84%) QlikView
18 72 (0.58%) PostgreSQL
19 65 (0.52%) MS Access
20 63 (0.51%) OLAP
Development Applications
1 628 (5.07%) Git (software)
2 287 (2.32%) Subversion
3 182 (1.47%) Dreamweaver
4 175 (1.41%) JIRA
5 151 (1.22%) Visual Studio
6 87 (0.70%) Axure RP
7 78 (0.63%) Jenkins
7 78 (0.63%) Grunt
8 73 (0.59%) Team Foundation Server
9 70 (0.57%) Selenium
10 57 (0.46%) Maven
11 54 (0.44%) NUnit
12 50 (0.40%) Appcelerator Titanium
12 50 (0.40%) SQL Server Management Studio (SSMS)
13 43 (0.35%) Cucumber
13 43 (0.35%) Mercurial
14 37 (0.30%) Ant
14 37 (0.30%) JUnit
15 34 (0.27%) PHPUnit
16 33 (0.27%) Eclipse
General
1 2310 (18.65%) Finance
2 1964 (15.86%) Advertising
3 1084 (8.75%) Retail
4 951 (7.68%) Telecoms
5 427 (3.45%) Manufacturing
6 367 (2.96%) Banking
7 304 (2.45%) Electronics
8 301 (2.43%) Legal
9 269 (2.17%) Games
10 238 (1.92%) Publishing
11 167 (1.35%) Automotive
12 154 (1.24%) German Language
13 143 (1.15%) Pharmaceutical
14 125 (1.01%) Law
15 114 (0.92%) Billing
16 112 (0.90%) French Language
17 98 (0.79%) Back Office
18 60 (0.48%) Spanish Language
19 59 (0.48%) Front Office
20 53 (0.43%) Local Government
Job Titles
1 2907 (23.47%) Developer
2 1463 (11.81%) Analyst
3 733 (5.92%) Consultant
4 671 (5.42%) Web Developer
5 661 (5.34%) Designer
6 640 (5.17%) Project Manager
7 514 (4.15%) Business Analyst
8 504 (4.07%) Front-End Developer
9 469 (3.79%) PHP Developer
10 464 (3.75%) .NET Developer
11 456 (3.68%) Senior Developer
12 451 (3.64%) Architect
13 445 (3.59%) Account Manager
14 394 (3.18%) Senior Manager
15 382 (3.08%) Marketing Manager
16 315 (2.54%) Product Manager
17 274 (2.21%) PPC Executive
18 273 (2.20%) PPC Manager
18 273 (2.20%) PPC Analyst
18 273 (2.20%) PPC Specialist
Libraries, Frameworks & Software Standards
1 3172 (25.61%) HTML
2 2719 (21.95%) CSS
3 1475 (11.91%) jQuery
4 1336 (10.79%) .NET
5 1228 (9.91%) HTML5
6 822 (6.64%) CSS3
7 761 (6.14%) ASP.NET
8 631 (5.09%) Web Services
9 575 (4.64%) XML
10 370 (2.99%) Ajax
11 339 (2.74%) ASP.NET MVC
12 319 (2.58%) XHTML
13 245 (1.98%) Sass
14 242 (1.95%) JSON
15 232 (1.87%) LAMP
16 230 (1.86%) Flash
17 222 (1.79%) AngularJS
18 213 (1.72%) RESTful
19 199 (1.61%) .NET Framework
20 174 (1.40%) LESS
Miscellaneous
1 1810 (14.61%) Analytical Skills
2 1364 (11.01%) Social Media
3 1247 (10.07%) User Experience
4 584 (4.72%) Mobile App
5 477 (3.85%) Computer Science
6 362 (2.92%) Digital Media
7 361 (2.91%) Mathematics
8 339 (2.74%) Statistics
9 264 (2.13%) Blog
10 262 (2.12%) DTV
11 255 (2.06%) Open Source
12 253 (2.04%) Management Information System
13 221 (1.78%) Graphic Design
14 217 (1.75%) Copywriting
15 207 (1.67%) Enterprise Software
16 187 (1.51%) Visualisation
17 123 (0.99%) Credit Risk
18 118 (0.95%) FMCG
18 118 (0.95%) Algorithms
19 116 (0.94%) iPhone
Operating Systems
1 711 (5.74%) Linux
2 682 (5.51%) Windows
3 308 (2.49%) Android
4 270 (2.18%) Apple iOS
5 265 (2.14%) UNIX
6 138 (1.11%) Windows Server 2008
7 84 (0.68%) Windows 7
8 79 (0.64%) Windows Server 2003
9 78 (0.63%) Windows Server 2012
10 55 (0.44%) Mac OS X
11 50 (0.40%) Windows 8
12 49 (0.40%) Solaris
12 49 (0.40%) Red Hat Enterprise Linux
13 47 (0.38%) CentOS
14 35 (0.28%) Ubuntu
15 30 (0.24%) Windows XP
16 21 (0.17%) Fedora
16 21 (0.17%) Mac OS
17 16 (0.13%) Windows Phone
18 15 (0.12%) AIX
Processes & Methodologies
1 2507 (20.24%) Digital Marketing
2 2268 (18.31%) Analytics
3 2101 (16.96%) Agile Software Development
4 1912 (15.44%) E-Commerce
5 1567 (12.65%) CRM
6 1557 (12.57%) Project Management
7 1260 (10.17%) SEO
8 951 (7.68%) MVC
9 922 (7.44%) Business Intelligence
10 836 (6.75%) Scrum
11 787 (6.35%) Business Development
12 775 (6.26%) Pay per click
13 767 (6.19%) Online Marketing
14 718 (5.80%) Web Development
15 710 (5.73%) B2B
16 654 (5.28%) OO
17 521 (4.21%) Product Management
18 517 (4.17%) Web Analytics
19 514 (4.15%) Web Design
20 512 (4.13%) TDD
Programming Languages
1 2437 (19.68%) JavaScript
2 1823 (14.72%) SQL
3 1264 (10.21%) PHP
4 1108 (8.95%) C#
5 770 (6.22%) Java
6 413 (3.33%) T-SQL
7 264 (2.13%) Python
8 228 (1.84%) C
9 195 (1.57%) C++
10 182 (1.47%) R
11 159 (1.28%) Ruby
12 152 (1.23%) PHP5
13 129 (1.04%) VBA
14 123 (0.99%) Perl
15 119 (0.96%) VB.NET
16 102 (0.82%) VB
17 95 (0.77%) ActionScript
18 65 (0.52%) Objective-C
19 53 (0.43%) PowerShell
20 51 (0.41%) ABAP
Qualifications
1 2214 (17.88%) Degree
2 157 (1.27%) VCP4
3 104 (0.84%) PMI Certification
4 83 (0.67%) ISEB
5 80 (0.65%) MBA
6 77 (0.62%) Security Cleared
7 76 (0.61%) PMP
8 64 (0.52%) Microsoft Certification
9 63 (0.51%) PRINCE2 Certification
10 52 (0.42%) Cisco Certification
11 50 (0.40%) CISSP
12 48 (0.39%) PhD
12 48 (0.39%) SC Cleared
13 45 (0.36%) HND
14 42 (0.34%) HNC
15 34 (0.27%) CCA
16 33 (0.27%) CCNP
17 31 (0.25%) ITIL Certification
18 29 (0.23%) CISM
18 29 (0.23%) CCNA
Quality Assurance & Compliance
1 577 (4.66%) QA
2 111 (0.90%) SLA
3 53 (0.43%) ISO/IEC 27001
4 42 (0.34%) ISO 9001
5 31 (0.25%) PCI DSS
6 30 (0.24%) WAI
7 25 (0.20%) Data Quality
8 13 (0.10%) Solvency II
9 9 (0.073%) ISO 9000
9 9 (0.073%) WCAG
10 7 (0.057%) Sarbanes-Oxley
11 6 (0.048%) GCP
12 5 (0.040%) COBIT
13 4 (0.032%) HL7
14 3 (0.024%) IEC 61508
15 2 (0.016%) ISO/IEC 17799
15 2 (0.016%) BS7799
16 1 (0.008%) FATCA
16 1 (0.008%) GPG13
16 1 (0.008%) EMIR
System Software
1 162 (1.31%) VMware Infrastructure
2 136 (1.10%) Active Directory
3 51 (0.41%) vSphere
4 47 (0.38%) Hyper-V
5 33 (0.27%) NDS
6 26 (0.21%) Firmware
6 26 (0.21%) HDFS
7 25 (0.20%) VMware ESX
8 21 (0.17%) VMware ESXi
9 20 (0.16%) Apache Flume
10 17 (0.14%) Xen
11 16 (0.13%) XenServer
11 16 (0.13%) KVM
12 13 (0.10%) XenApp
13 12 (0.097%) Docker
14 11 (0.089%) Varnish
15 5 (0.040%) Sendmail
15 5 (0.040%) Microsoft App-V
16 4 (0.032%) NFS
16 4 (0.032%) ISA Server
Systems Management
1 105 (0.85%) Puppet
2 98 (0.79%) Opscode Chef
3 26 (0.21%) SCCM
4 25 (0.20%) SCOM
4 25 (0.20%) Systems Management Server (SMS)
5 24 (0.19%) Ansible
6 21 (0.17%) ZABBIX
6 21 (0.17%) EMC NetWorker
7 16 (0.13%) HP Quality Center
7 16 (0.13%) NetBackup
8 15 (0.12%) Nagios
9 14 (0.11%) Capistrano
10 13 (0.10%) Vagrant
10 13 (0.10%) cPanel
10 13 (0.10%) Legato
11 12 (0.097%) Tivoli Storage Manager
12 11 (0.089%) Red Hat Spacewalk
13 10 (0.081%) Backup Exec
14 8 (0.065%) WSUS
15 5 (0.040%) Veritas Storage Foundation
Vendors
1 1347 (10.88%) Microsoft
2 1096 (8.85%) Google
3 795 (6.42%) Adobe
4 582 (4.70%) SAP
5 551 (4.45%) Oracle
6 439 (3.54%) Facebook
7 426 (3.44%) Salesforce.com
8 273 (2.20%) Twitter
9 244 (1.97%) VMware
10 185 (1.49%) IBM
11 183 (1.48%) Cisco
12 181 (1.46%) Zend
13 166 (1.34%) Omniture
13 166 (1.34%) Business Objects
14 156 (1.26%) HP
15 142 (1.15%) Siebel
16 118 (0.95%) Tableau
17 117 (0.94%) Sitecore
18 97 (0.78%) Citrix
18 97 (0.78%) Apple
Leeds, Yorkshire
Capita
Posted: 2 hours ago
Watford, Hertfordshire
Salmon Limited
Salary: Market Rates + Benefits
Posted: 3 hours ago
London
Maximiser Ltd
Posted: 7 hours ago
Cambridge, Cambridgeshire
networx
Posted: 12 hours ago
Cambridge, Cambridgeshire
networx
Salary: £Competitive Salary
Posted: 12 hours ago
Cambridge, Cambridgeshire
networx
Salary: £Excellent Salary + Benefits
Posted: 12 hours ago
Oxford, Oxfordshire
Outsource UK
Salary: Benefits
Posted: Yesterday
Bristol, Avon
Digitech Resourcing Ltd
Salary: From £80,000 to £110,000 per annum
Posted: Yesterday
Chichester, West Sussex
ARC IT Recruitment Ltd
Salary: £20000 - £30000 Per Annum
Posted: Yesterday
Devon
Edge Specialist Recruitment
Salary: Pension
Posted: Yesterday
Leicester, Leicestershire
Senitor Associates
Salary: £25000 - £40000 per annum + benefits, Trips to Europe
Posted: Yesterday
Bristol, Avon
FT Select
Salary: From £55,000 to £65,000 per annum plus car allowance, bonus and benefi
Posted: Yesterday
London
Spencer Knight Recruitment
Salary: From £58,000 to £62,000 per annum + Bonus + Excellent Benefits
Posted: Yesterday
London
Circle Recruitment
Salary: £28000 - £48000 per annum + benefits
Posted: Yesterday
Lutterworth, Leicestershire
Senitor Associates
Salary: £25000 - £45000 per annum + great company, great bens
Posted: Yesterday
Ashford, Kent
Greywood Associates Limited
Salary: £30000 - £35000 per annum
Posted: Yesterday
Sheffield, South Yorkshire
HAYS INFORMATION TECHNOLOGY
Salary: £26800.00 - £32500.00 per annum + Excellent Pension and benefits
Posted: Yesterday
London
Circle Recruitment
Salary: £35000 - £45000 per annum
Posted: Yesterday
Walton-On-Thames, Surrey
TRG
Salary: £30000 - £35000 Per Annum Benefits
Posted: Yesterday
Greater Manchester
Comtecs
Salary: £33000 - £34000 Per Annum +Bonus +Benefits
Posted: Yesterday