The table below looks at the prevalence of the term Marketing in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Marketing
Rank 44 44 35
Rank change year-on-year
0 -9
Permanent jobs citing Marketing 5708 6207 7492
As % of all permanent IT jobs located in the UK 5.52% 5.59% 6.31%
As % of the General category 12.65% 12.63% 14.32%
Number of salaries quoted 4670 4482 5279
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £27,500 £25,000 £26,050
10% offered a salary of more than £80,000 £70,000 £67,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised across the UK.

General Category
UK
Permanent IT job ads with a match in the
General category
45127 49154 52325
As % of all permanent IT jobs located in the UK 43.62% 44.30% 44.05%
Number of salaries quoted 36652 38408 40527
Average salary £51,000 £50,000 £50,000
Average salary % change year-on-year
+2.00% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing within the UK as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing within the UK.

Marketing Salary Trend in the UK

Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing over the 3 months to 28 April 2016 within the UK.

Marketing Salary Histogram in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 5425 £45,000 +2.27% 995
London +2 2961 £52,500 +5.00% 474
South East -8 991 £42,500 +6.25% 199
City of London +3 458 £50,000 - 80
South West +34 372 £40,000 +6.66% 80
Berkshire -12 291 £47,500 -5.00% 37
East of England -7 260 £45,000 +5.88% 48
West Midlands -3 257 £32,500 -7.14% 41
Surrey -2 230 £42,500 +6.25% 32
North West -19 221 £37,500 +7.14% 76
Yorkshire -10 201 £34,000 +4.61% 36
West Yorkshire +23 150 £34,000 +4.61% 27
Manchester -13 144 £37,500 +7.14% 44
Hampshire +4 133 £40,000 +1.91% 28
Leeds +18 125 £34,000 +6.25% 23
Bristol +31 111 £42,500 +6.25% 27
Gloucestershire +38 103 £45,000 -18.18% 24
Scotland +14 98 £41,000 +2.50% 17
Buckinghamshire -3 97 £35,500 -6.57% 32
East Midlands -35 94 £40,000 +12.67% 19
Hertfordshire +16 90 £51,500 +14.44% 11
Reading -39 84 £52,500 +10.52% 11
Birmingham +2 83 £34,250 +1.10% 11
East Sussex +37 80 £45,000 +12.50% 5
Cambridgeshire -11 78 £45,000 +12.50% 19
Brighton +25 72 £45,000 +12.50% 3
Warwickshire -7 59 £34,000 -29.89% 8
North East +40 55 £35,000 -20.90% 12
Edinburgh +21 51 £41,000 -6.81% 6
Newbury +27 49 £62,500 +25.00% 4

Marketing
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT jobs within the UK citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 2881 (25.91%) Finance
2 2691 (24.20%) Agile Software Development
3 2461 (22.13%) Digital Marketing
4 2210 (19.87%) HTML
5 1963 (17.65%) CSS
6 1940 (17.45%) Degree
7 1894 (17.03%) SQL
8 1889 (16.99%) Analytics
9 1877 (16.88%) JavaScript
10 1691 (15.21%) Telecoms
11 1635 (14.70%) Business Intelligence
12 1619 (14.56%) E-Commerce
13 1551 (13.95%) CRM
14 1523 (13.70%) Analytical Skills
15 1366 (12.28%) Microsoft
16 1299 (11.68%) .NET
17 1271 (11.43%) Retail
18 1246 (11.21%) SQL Server
19 1201 (10.80%) Project Management
20 1191 (10.71%) User Experience
21 1132 (10.18%) C#
22 1120 (10.07%) Programme Management
23 1061 (9.54%) SAP
24 968 (8.71%) Manufacturing
24 968 (8.71%) jQuery
25 953 (8.57%) PHP
26 947 (8.52%) Electronics
27 917 (8.25%) MS Excel
28 900 (8.09%) Web Development
29 879 (7.90%) MVC

Marketing
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT jobs within the UK citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 746 (6.71%) CMS
2 452 (4.06%) SAS
3 341 (3.07%) WordPress
4 278 (2.50%) Node.js
5 246 (2.21%) Apache
6 187 (1.68%) SharePoint
7 175 (1.57%) Drupal
8 150 (1.35%) Tomcat
9 146 (1.31%) IIS
10 145 (1.30%) Apache Spark
11 135 (1.21%) Umbraco
12 116 (1.04%) Sitecore CMS
13 90 (0.81%) Elasticsearch
14 72 (0.65%) nginx
15 63 (0.57%) JBoss
15 63 (0.57%) Kentico
16 54 (0.49%) Confluence
17 42 (0.38%) Adobe Experience Manager
18 40 (0.36%) MS Exchange
19 39 (0.35%) SharePoint 2013
Applications
1 917 (8.25%) MS Excel
2 568 (5.11%) Photoshop
3 407 (3.66%) MS Office
4 315 (2.83%) Adobe Illustrator
5 270 (2.43%) MS PowerPoint
6 189 (1.70%) Adobe Creative Suite
7 165 (1.48%) SPSS
8 103 (0.93%) InDesign
9 90 (0.81%) MS Project
10 75 (0.67%) MS Visio
11 70 (0.63%) Fireworks
12 67 (0.60%) OmniGraffle
13 40 (0.36%) Adobe After Effects
14 38 (0.34%) Acrobat
15 36 (0.32%) Spreadsheet
16 15 (0.13%) ImageReady
17 13 (0.12%) Adobe Premiere
17 13 (0.12%) Final Cut Pro
18 10 (0.090%) PrintSoft PReS
19 8 (0.072%) CINEMA 4D
Business Applications
1 849 (7.63%) SAP Oil and Gas
2 196 (1.76%) Dynamics CRM
3 154 (1.38%) Magento
4 114 (1.03%) Adobe Campaign
5 93 (0.84%) Unica
6 73 (0.66%) Eloqua
7 63 (0.57%) FastStats
8 60 (0.54%) WebTrends
9 58 (0.52%) Salesforce.com CRM
10 43 (0.39%) SAP CRM
11 24 (0.22%) Dynamics AX
12 23 (0.21%) Oracle CRM
13 19 (0.17%) FastStats PeopleStage
14 16 (0.14%) SAP hybris
15 14 (0.13%) Oracle EBS
16 12 (0.11%) Payment Gateway
17 10 (0.090%) Data Workbench
17 10 (0.090%) Sage 200
17 10 (0.090%) SAP HR
17 10 (0.090%) Shopify
Cloud Services
1 626 (5.63%) SaaS
2 529 (4.76%) Google Analytics
3 314 (2.82%) Amazon AWS
4 204 (1.83%) Microsoft Azure
5 126 (1.13%) Cloud Computing
6 87 (0.78%) AdWords
7 84 (0.76%) Amazon EC2
8 79 (0.71%) PaaS
9 78 (0.70%) Adobe Analytics
10 76 (0.68%) Office 365
11 61 (0.55%) Force.com
12 60 (0.54%) GitHub
13 53 (0.48%) IaaS
14 51 (0.46%) Google Tag Manager
15 43 (0.39%) Heroku
16 38 (0.34%) Amazon S3
17 29 (0.26%) iPaaS
17 29 (0.26%) Silverpop
17 29 (0.26%) SuccessFactors
18 25 (0.22%) Google Cloud Platform
Communications & Networking
1 279 (2.51%) Internet
2 140 (1.26%) Intranet
3 121 (1.09%) Firewall
4 114 (1.03%) HTTP
5 105 (0.94%) LAN
6 101 (0.91%) VPN
6 101 (0.91%) WAN
7 88 (0.79%) DNS
8 83 (0.75%) TCP/IP
9 68 (0.61%) MPLS
9 68 (0.61%) SMS
10 66 (0.59%) SAN
11 62 (0.56%) Wireless
12 56 (0.50%) VoIP
13 48 (0.43%) Network Security
14 41 (0.37%) Unified Communications
15 39 (0.35%) DHCP
16 38 (0.34%) Broadband
16 38 (0.34%) IPsec
17 37 (0.33%) Wi-Fi
Database & Business Intelligence
1 1246 (11.21%) SQL Server
2 735 (6.61%) MySQL
3 592 (5.32%) Big Data
4 439 (3.95%) Data Warehouse
5 401 (3.61%) SQL Server Integration Services
6 360 (3.24%) SQL Server Reporting Services
7 291 (2.62%) Hadoop
8 264 (2.37%) NoSQL
9 263 (2.37%) Data Mining
10 239 (2.15%) Relational Database
11 235 (2.11%) SQL Server 2014
12 213 (1.92%) SQL Server 2008
13 203 (1.83%) MongoDB
14 189 (1.70%) PostgreSQL
15 175 (1.57%) SQL Server Analysis Services
16 150 (1.35%) SQL Server 2012
17 144 (1.29%) QlikView
18 101 (0.91%) RDBMS
19 96 (0.86%) BusinessObjects
20 91 (0.82%) Redis
Development Applications
1 550 (4.95%) Git (software)
2 273 (2.46%) JIRA
3 180 (1.62%) Subversion
4 161 (1.45%) Jenkins
5 148 (1.33%) Axure RP
6 137 (1.23%) Visual Studio
7 133 (1.20%) Team Foundation Server
8 124 (1.12%) Selenium
9 85 (0.76%) Dreamweaver
10 84 (0.76%) Grunt
11 83 (0.75%) gulp
12 78 (0.70%) NUnit
13 77 (0.69%) Maven
14 65 (0.58%) JUnit
15 54 (0.49%) IntelliJ
16 53 (0.48%) TeamCity
17 52 (0.47%) Eclipse
18 49 (0.44%) webpack
19 45 (0.40%) WebDriver
20 44 (0.40%) Moq
General
1 2881 (25.91%) Finance
2 1691 (15.21%) Telecoms
3 1271 (11.43%) Retail
4 968 (8.71%) Manufacturing
5 947 (8.52%) Electronics
6 752 (6.76%) Advertising
7 593 (5.33%) Banking
8 256 (2.30%) Publishing
9 246 (2.21%) Games
10 220 (1.98%) Legal
11 184 (1.65%) Law
12 141 (1.27%) German Language
13 122 (1.10%) Billing
14 104 (0.94%) French Language
15 90 (0.81%) Brand Awareness
15 90 (0.81%) Pharmaceutical
16 72 (0.65%) Multimedia
17 68 (0.61%) Automotive
18 58 (0.52%) Retail Banking
19 56 (0.50%) Back Office
Job Titles
1 2594 (23.33%) Developer
2 1422 (12.79%) Analyst
3 562 (5.05%) Architect
4 550 (4.95%) Consultant
5 547 (4.92%) Designer
6 532 (4.78%) .NET Developer
7 508 (4.57%) Project Manager
8 476 (4.28%) Product Manager
9 471 (4.24%) Senior Developer
10 430 (3.87%) Web Developer
11 429 (3.86%) PHP Developer
12 424 (3.81%) C# Developer
13 402 (3.62%) Business Analyst
14 374 (3.36%) Marketing Manager
15 361 (3.25%) Front End Developer (Client-Side Developer)
16 314 (2.82%) Senior Manager
17 302 (2.72%) C# .NET Developer
18 293 (2.63%) JavaScript Developer
19 269 (2.42%) Data Analyst
20 258 (2.32%) Junior
Libraries, Frameworks & Software Standards
1 2210 (19.87%) HTML
2 1963 (17.65%) CSS
3 1299 (11.68%) .NET
4 968 (8.71%) jQuery
5 739 (6.65%) HTML5
6 670 (6.03%) ASP.NET
7 529 (4.76%) CSS3
8 522 (4.69%) Web Services
9 492 (4.42%) XML
10 488 (4.39%) AngularJS
11 374 (3.36%) ASP.NET MVC
12 287 (2.58%) JSON
13 274 (2.46%) RESTful
13 274 (2.46%) Twitter Bootstrap
14 271 (2.44%) LAMP
15 260 (2.34%) Ajax
16 255 (2.29%) ASP.NET Web API
17 248 (2.23%) .NET Framework
18 247 (2.22%) Spring
19 239 (2.15%) Sass
Miscellaneous
1 1523 (13.70%) Analytical Skills
2 1191 (10.71%) User Experience
3 726 (6.53%) Social Media
4 601 (5.40%) Computer Science
5 343 (3.08%) Mobile App
6 276 (2.48%) Management Information System
7 273 (2.46%) Mathematics
8 266 (2.39%) Statistics
9 256 (2.30%) Visualisation
10 227 (2.04%) Enterprise Software
11 211 (1.90%) Blog
12 200 (1.80%) Digital Media
13 190 (1.71%) Algorithms
14 161 (1.45%) Data Centre
15 143 (1.29%) Graphic Design
16 135 (1.21%) FMCG
17 129 (1.16%) Fintech
18 116 (1.04%) Economics
19 92 (0.83%) Informatics
20 91 (0.82%) Health Informatics
Operating Systems
1 721 (6.48%) Linux
2 601 (5.40%) Windows
3 248 (2.23%) Unix
4 199 (1.79%) Android
5 195 (1.75%) Apple iOS
6 189 (1.70%) Windows Server
7 95 (0.85%) CentOS
8 70 (0.63%) Windows Server 2008
9 60 (0.54%) Red Hat Enterprise Linux
10 58 (0.52%) Mac OS X
11 49 (0.44%) Windows Server 2012
12 45 (0.40%) Windows 7
13 36 (0.32%) Debian
14 27 (0.24%) Windows 8
15 22 (0.20%) Windows 10
16 19 (0.17%) Ubuntu
17 16 (0.14%) Windows Server 2003
18 12 (0.11%) AIX
18 12 (0.11%) Mac OS
19 11 (0.099%) FreeBSD
Processes & Methodologies
1 2691 (24.20%) Agile Software Development
2 2461 (22.13%) Digital Marketing
3 1889 (16.99%) Analytics
4 1635 (14.70%) Business Intelligence
5 1619 (14.56%) E-Commerce
6 1551 (13.95%) CRM
7 1201 (10.80%) Project Management
8 1120 (10.07%) Programme Management
9 900 (8.09%) Web Development
10 879 (7.90%) MVC
11 782 (7.03%) Business Development
12 731 (6.57%) Scrum
13 721 (6.48%) SEO
14 669 (6.02%) Presales
15 667 (6.00%) TDD
16 653 (5.87%) Product Management
17 558 (5.02%) B2B
18 549 (4.94%) Stakeholder Management
19 485 (4.36%) Front End Development
20 462 (4.15%) Data Analysis
Programming Languages
1 1894 (17.03%) SQL
2 1877 (16.88%) JavaScript
3 1132 (10.18%) C#
4 953 (8.57%) PHP
5 872 (7.84%) Java
6 516 (4.64%) Python
7 324 (2.91%) T-SQL
8 274 (2.46%) Ruby
9 246 (2.21%) C
9 246 (2.21%) R
10 209 (1.88%) C++
11 130 (1.17%) Perl
12 117 (1.05%) VBA
13 97 (0.87%) Scala
14 95 (0.85%) PL/SQL
15 94 (0.85%) Bash Shell
16 90 (0.81%) PowerShell
17 85 (0.76%) Apex Code
18 73 (0.66%) VB.NET
19 67 (0.60%) VB
Qualifications
1 1940 (17.45%) Degree
2 167 (1.50%) Security Cleared
3 135 (1.21%) PMI Certification
4 133 (1.20%) SC Cleared
5 105 (0.94%) Microsoft Certification
6 88 (0.79%) ISEB
6 88 (0.79%) MBA
7 83 (0.75%) PMP
8 77 (0.69%) CISSP
9 72 (0.65%) Cisco Certification
10 59 (0.53%) PRINCE2 Practitioner
11 56 (0.50%) PhD
12 49 (0.44%) MCSE
13 48 (0.43%) ISTQB
14 44 (0.40%) ITIL Certification
15 39 (0.35%) PRINCE2 Certification
16 36 (0.32%) CCIE
17 34 (0.31%) CISA
18 30 (0.27%) CCNA
19 26 (0.23%) CCNP
Quality Assurance & Compliance
1 458 (4.12%) QA
2 222 (2.00%) Data Quality
3 133 (1.20%) SLA
4 85 (0.76%) ISO/IEC 27001
5 60 (0.54%) PCI DSS
6 57 (0.51%) Disclosure Scotland
7 27 (0.24%) COBIT
8 15 (0.13%) ISO/IEC 7816
9 12 (0.11%) HL7
9 12 (0.11%) ISO 9001
10 9 (0.081%) Sarbanes-Oxley
10 9 (0.081%) WCAG
11 8 (0.072%) WAI
12 6 (0.054%) SEPA
13 4 (0.036%) Dodd-Frank
13 4 (0.036%) HIPAA
13 4 (0.036%) HMG Security Policy Framework
13 4 (0.036%) ISO 8583
13 4 (0.036%) PA-DSS
13 4 (0.036%) Solvency II
System Software
1 152 (1.37%) VMware Infrastructure
2 146 (1.31%) Active Directory
3 77 (0.69%) Docker
4 51 (0.46%) Varnish
5 27 (0.24%) vCloud
6 26 (0.23%) Hyper-V
7 21 (0.19%) vSphere
8 20 (0.18%) HDFS
9 17 (0.15%) KVM
10 14 (0.13%) Xen
11 13 (0.12%) VMware ESXi
12 12 (0.11%) NFS
13 9 (0.081%) oVirt
13 9 (0.081%) Postfix
14 8 (0.072%) Firmware
14 8 (0.072%) Microsoft App-V
14 8 (0.072%) Squid
14 8 (0.072%) XenApp
15 7 (0.063%) VMware Workstation
15 7 (0.063%) XenDesktop
Systems Management
1 125 (1.12%) Puppet
2 119 (1.07%) Opscode Chef
3 70 (0.63%) Ansible
4 46 (0.41%) Nagios
5 28 (0.25%) SCCM
6 21 (0.19%) Jitterbit
7 18 (0.16%) Systems Management Server (SMS)
8 17 (0.15%) logstash
9 16 (0.14%) SCOM
10 14 (0.13%) Grafana
11 13 (0.12%) EMC NetWorker
11 13 (0.12%) HP Quality Center
11 13 (0.12%) WebSphere Cast Iron
12 12 (0.11%) Cacti
12 12 (0.11%) Hadoop YARN
12 12 (0.11%) Kibana
12 12 (0.11%) StatsD
13 7 (0.063%) HAProxy
13 7 (0.063%) MOM
13 7 (0.063%) yum
Vendors
1 1366 (12.28%) Microsoft
2 1061 (9.54%) SAP
3 766 (6.89%) Google
4 697 (6.27%) Adobe
5 612 (5.50%) Oracle
6 527 (4.74%) Salesforce.com
7 246 (2.21%) Tableau
8 241 (2.17%) VMware
9 224 (2.01%) Facebook
10 210 (1.89%) IBM
11 180 (1.62%) Cisco
12 168 (1.51%) Twitter
13 156 (1.40%) Sitecore
14 155 (1.39%) HP
15 140 (1.26%) Cognizant
16 139 (1.25%) Apple
17 115 (1.03%) EPiServer
18 91 (0.82%) Dell
19 90 (0.81%) Salesforce Marketing Cloud
20 89 (0.80%) hybris
Berkshire
Michael Page Technology
Salary: £65000 - £750000 per annum + 60% bonus + car + benefits
Posted: 10 hours ago
London
Explore Recruitment Solutions
Salary: £75000 per annum
Posted: 10 hours ago
Chelmsford, Essex
Oscar
Salary: £30000 - £35000 per annum
Posted: 11 hours ago
London
Asthma UK
Posted: 12 hours ago
Leeds, West Yorkshire
Premier IT
Posted: 12 hours ago
Manchester, Lancashire
Premier IT
Posted: 12 hours ago
South East
Volaris Exec
Salary: £80000 - £90000 per annum + c10% bonus + comprehensive benefits
Posted: 12 hours ago
London
Preferred Choice
Salary: £35000 - £45000 per annum + benefits, bonus, holiday
Posted: 13 hours ago
Birmingham, West Midlands (County)
Response Personnel
Salary: From £16,000 to £18,000 per annum + Uncapped Commission
Posted: 13 hours ago
Oxfordshire
Searchability
Posted: 13 hours ago
London
Redrock Consulting Ltd
Salary: £65000 - £80000 per annum
Posted: 13 hours ago
Manchester, Lancashire
Applause IT Innovation
Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
Posted: 13 hours ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £30000 per annum
Posted: 13 hours ago
Oxfordshire
Searchability
Salary: £40000 - £50000 per annum
Posted: 13 hours ago
London
Salt
Salary: £55000 - £75000 per annum + benefits
Posted: 13 hours ago
London
Preferred Choice
Salary: £50000 - £60000 per annum
Posted: 13 hours ago
Leeds, West Yorkshire
Searchability
Salary: £22000 - £23000 per annum
Posted: 14 hours ago
London
Xcede
Posted: 14 hours ago
Oxfordshire
Searchability
Posted: 14 hours ago
Stoke-On-Trent, Staffordshire
Uniting Ambition
Salary: £20k - 30k per year + Great Benefits
Posted: 14 hours ago
London
Preferred Choice
Salary: £40000 - £50000 per annum
Posted: 14 hours ago
Warrington, Cheshire
Searchability
Salary: £35000 - £45000 per annum + Bonus & benefits
Posted: 14 hours ago
Oxfordshire
Searchability
Posted: 14 hours ago
Birmingham, West Midlands (County)
Lawrence Harvey Enterprise
Salary: £40000.00 - £50000.00 per annum + 8% bonus, 8% pension
Posted: 14 hours ago
London
Preferred Choice
Salary: £30000 - £40000 per annum
Posted: 14 hours ago
Oxfordshire
Searchability
Posted: 14 hours ago
Oxfordshire
Searchability
Posted: 14 hours ago
Market Harborough, Leicestershire
Concur IT
Posted: 14 hours ago
Preston, Lancashire
Searchability
Salary: £22500 - £35000 per annum
Posted: 14 hours ago
London
PCR
Salary: £35000 - £50000 per annum + Excellent Benefits
Posted: 14 hours ago