The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
WebTrends
Rank 796 784 803
Rank change year-on-year
-12 +19
Permanent jobs citing WebTrends 94 149 101
As % of all permanent IT jobs located in the UK 0.085% 0.12% 0.090%
As % of the Business Applications category 1.20% 1.61% 1.08%
Number of salaries quoted 77 111 82
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £25,000 £25,500 £30,000
10% offered a salary of more than £73,500 £55,000 £50,000
UK excluding London average salary £35,000 £37,853 £31,500
% change year-on-year
-7.53% +20.16%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
7802 9245 9373
As % of all permanent IT jobs located in the UK 7.05% 7.70% 8.35%
Number of salaries quoted 6203 7058 7345
Average salary £55,000 £52,500 £50,000
Average salary % change year-on-year
+4.76% +5.00%
90% offered a salary of more than £36,000 £35,000 £33,500
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 24 April 2015 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 84 £45,000 +12.50% 13
London +25 64 £47,500 +5.55% 10
City of London +36 14 £55,000 +29.41% 4
Yorkshire +4 7 £35,000 -22.22% 1
Wales +2 6 £21,000 -40.00%
South Wales -2 6 £21,000 -40.00%
Cardiff - 6 £21,000 -
Scotland +21 4 £40,000 -
West Yorkshire +15 4 £35,000 -22.22% 1
South East -31 4 £27,500 -31.25%
York +20 3 £37,500 +87.50%
North Yorkshire +20 3 £37,500 +87.50%
East Midlands +19 3 £47,500 +39.70%
Northamptonshire +3 3 £47,500 +23.37%
Glasgow - 3 £40,000 -
East of England +20 2 £45,000 - 1
Cambridgeshire +14 2 £45,000 - 1
Kent +9 2 £26,250 -12.50%
North West +9 2 £38,750 +55.00%
Northampton -4 2 £48,750 +26.62%
South West -24 2 £42,000 +11.39%
Edinburgh +15 1 - -
Manchester +6 1 £55,000 +57.14%
Wiltshire 0 1 £47,000 +24.16%
Bristol -2 1 £37,000 +23.33%
Swindon -4 1 £47,000 +24.16%
Tunbridge Wells -8 1 £25,000 -28.57%
Surrey -8 1 £35,000 -22.22%
West Sussex - 1 - -
Lancashire - 1 £22,500 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 138 (78.86%) Analytics
2 112 (64.00%) Google
3 110 (62.86%) Google Analytics
4 101 (57.71%) Web Analytics
5 86 (49.14%) Marketing
6 59 (33.71%) Omniture
7 56 (32.00%) Adobe
8 53 (30.29%) JavaScript
9 52 (29.71%) HTML
10 48 (27.43%) Adobe Analytics
10 48 (27.43%) Analytical Skills
11 41 (23.43%) Finance
11 41 (23.43%) CSS
12 38 (21.71%) SEO
13 36 (20.57%) E-Commerce
14 31 (17.71%) SQL
15 30 (17.14%) User Experience
16 29 (16.57%) Coremetrics
17 28 (16.00%) jQuery
18 25 (14.29%) Degree
18 25 (14.29%) Retail
19 23 (13.14%) HTML5
20 21 (12.00%) Digital Marketing
20 21 (12.00%) CRM
20 21 (12.00%) Agile Software Development
21 20 (11.43%) Pay per click
22 19 (10.86%) MS Excel
22 19 (10.86%) CSS3
23 18 (10.29%) Visualisation
24 17 (9.71%) Photoshop

WebTrends
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 14 (8.00%) SAS
2 9 (5.14%) CMS
3 4 (2.29%) Adobe Experience Manager
4 3 (1.71%) Umbraco
4 3 (1.71%) Apache Solr
5 2 (1.14%) Node.js
5 2 (1.14%) Tomcat
6 1 (0.57%) IIS
6 1 (0.57%) Drupal
6 1 (0.57%) Sitecore CMS
Applications
1 19 (10.86%) MS Excel
2 17 (9.71%) Photoshop
2 17 (9.71%) Adobe Illustrator
3 15 (8.57%) Adobe Creative Suite
4 10 (5.71%) MS Office
5 9 (5.14%) MS PowerPoint
6 7 (4.00%) SPSS
Business Applications
1 4 (2.29%) Magento
2 2 (1.14%) Adobe Campaign
2 2 (1.14%) Radian6
Cloud Services
1 110 (62.86%) Google Analytics
2 48 (27.43%) Adobe Analytics
3 7 (4.00%) SaaS
4 2 (1.14%) GitHub
Communications & Networking
1 8 (4.57%) Internet
2 2 (1.14%) Intranet
3 1 (0.57%) SMS
Database & Business Intelligence
1 7 (4.00%) MySQL
2 6 (3.43%) Big Data
3 4 (2.29%) Data Warehouse
3 4 (2.29%) Relational Database
4 3 (1.71%) OLAP
4 3 (1.71%) OLTP
4 3 (1.71%) Hadoop
4 3 (1.71%) QlikView
5 2 (1.14%) Crystal Reports
5 2 (1.14%) Data Mining
6 1 (0.57%) RDBMS
6 1 (0.57%) Oracle Database 10g
6 1 (0.57%) BusinessObjects
6 1 (0.57%) PostgreSQL
6 1 (0.57%) Spotfire
6 1 (0.57%) Oracle Database 11g
6 1 (0.57%) Base SAS
6 1 (0.57%) SAS Enterprise Guide
6 1 (0.57%) Oracle BI EE
6 1 (0.57%) Apache Cassandra
Development Applications
1 8 (4.57%) NUnit
1 8 (4.57%) Git (software)
1 8 (4.57%) Jasmine
2 5 (2.86%) Bitbucket
2 5 (2.86%) Dreamweaver
3 3 (1.71%) Selenium
4 1 (0.57%) Visual Studio
4 1 (0.57%) Subversion
4 1 (0.57%) Axure RP
General
1 86 (49.14%) Marketing
2 41 (23.43%) Finance
3 25 (14.29%) Retail
4 13 (7.43%) Advertising
5 10 (5.71%) Banking
6 9 (5.14%) Publishing
7 8 (4.57%) Telecoms
8 6 (3.43%) Law
9 5 (2.86%) Legal
10 2 (1.14%) Financial Institution
10 2 (1.14%) Spanish Language
11 1 (0.57%) Italian Language
11 1 (0.57%) Japanese Language
11 1 (0.57%) Korean Language
11 1 (0.57%) Games
Job Titles
1 62 (35.43%) Analyst
2 51 (29.14%) Web Analyst
3 24 (13.71%) Developer
4 18 (10.29%) Designer
5 16 (9.14%) Web Developer
6 14 (8.00%) Web Manager
7 12 (6.86%) Web Analytics Manager
8 11 (6.29%) Digital Designer
9 9 (5.14%) Architect
10 8 (4.57%) Front-End Developer
11 7 (4.00%) Insight Analyst
11 7 (4.00%) Web Analytics Analyst
12 6 (3.43%) Senior Developer
13 5 (2.86%) Account Manager
13 5 (2.86%) Sales Engineer
14 4 (2.29%) SEO Account Manager
14 4 (2.29%) Consultant
14 4 (2.29%) Technical Architect
14 4 (2.29%) Technical Consultant
14 4 (2.29%) Senior Manager
Libraries, Frameworks & Software Standards
1 52 (29.71%) HTML
2 41 (23.43%) CSS
3 28 (16.00%) jQuery
4 23 (13.14%) HTML5
5 19 (10.86%) CSS3
6 11 (6.29%) XML
7 10 (5.71%) .NET
8 9 (5.14%) ASP.NET
8 9 (5.14%) ASP.NET MVC
9 8 (4.57%) RESTful
9 8 (4.57%) Web Services
10 6 (3.43%) XHTML
11 5 (2.86%) Flash
11 5 (2.86%) LESS
12 4 (2.29%) JSON
13 3 (1.71%) Ajax
13 3 (1.71%) NHibernate
13 3 (1.71%) Underscore.js
13 3 (1.71%) AngularJS
13 3 (1.71%) WebSockets
Miscellaneous
1 48 (27.43%) Analytical Skills
2 30 (17.14%) User Experience
3 18 (10.29%) Visualisation
4 16 (9.14%) Mobile App
5 9 (5.14%) Mathematics
6 8 (4.57%) Social Media
7 7 (4.00%) Statistics
8 5 (2.86%) W3C
8 5 (2.86%) Digital Media
9 4 (2.29%) Open Source
10 3 (1.71%) Management Information System
10 3 (1.71%) Computer Science
11 2 (1.14%) Taxonomies
11 2 (1.14%) Ontologies
11 2 (1.14%) Animation
11 2 (1.14%) Physics
11 2 (1.14%) Economics
11 2 (1.14%) Mobile Banking
11 2 (1.14%) Internet of Things
11 2 (1.14%) Over-the-Top Content
Operating Systems
1 3 (1.71%) Windows
2 2 (1.14%) Mac OS
2 2 (1.14%) UNIX
3 1 (0.57%) Apple iOS
3 1 (0.57%) Android
Processes & Methodologies
1 138 (78.86%) Analytics
2 101 (57.71%) Web Analytics
3 38 (21.71%) SEO
4 36 (20.57%) E-Commerce
5 21 (12.00%) CRM
5 21 (12.00%) Agile Software Development
5 21 (12.00%) Digital Marketing
6 20 (11.43%) Pay per click
7 17 (9.71%) Stakeholder Management
8 16 (9.14%) Online Marketing
9 13 (7.43%) Multivariate Testing
10 12 (6.86%) Content Management
10 12 (6.86%) MVC
11 11 (6.29%) Customer Segmentation
12 10 (5.71%) Project Management
13 9 (5.14%) Business Intelligence
14 8 (4.57%) TDD
14 8 (4.57%) Web Development
14 8 (4.57%) Responsive Web Design
14 8 (4.57%) Customer Insight
Programming Languages
1 53 (30.29%) JavaScript
2 31 (17.71%) SQL
3 9 (5.14%) C#
4 8 (4.57%) Java
5 7 (4.00%) PHP
6 5 (2.86%) C
7 1 (0.57%) PL/SQL
7 1 (0.57%) T-SQL
7 1 (0.57%) VB.NET
7 1 (0.57%) Python
7 1 (0.57%) PHP5
7 1 (0.57%) R
Qualifications
1 25 (14.29%) Degree
2 2 (1.14%) MBA
Quality Assurance & Compliance
1 5 (2.86%) GCP
2 4 (2.29%) WAI
Systems Management
1 2 (1.14%) TeamSite
Vendors
1 112 (64.00%) Google
2 59 (33.71%) Omniture
3 56 (32.00%) Adobe
4 29 (16.57%) Coremetrics
5 15 (8.57%) Microsoft
6 11 (6.29%) Tableau
7 10 (5.71%) IBM
8 9 (5.14%) Oracle
9 6 (3.43%) Business Objects
10 5 (2.86%) comScore
11 4 (2.29%) Facebook
11 4 (2.29%) Twitter
11 4 (2.29%) ATG
11 4 (2.29%) hybris
12 3 (1.71%) OpenText
12 3 (1.71%) Hitwise
13 1 (0.57%) Eloqua
13 1 (0.57%) Xamarin
13 1 (0.57%) Apple
13 1 (0.57%) SAP
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