The first table below looks at the demand for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
WebTrends
Rank 757 746 685
Rank change year-on-year
-11 -61
Permanent jobs citing WebTrends 105 152 188
As % of all permanent IT jobs located in the UK 0.098% 0.126% 0.149%
As % of the Business Applications category 1.284% 1.615% 1.820%
Number of salaries quoted 88 144 165
Average salary £40,000 £40,000 £35,000
Average salary % change year-on-year
- +14.28%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £54,300 £60,900 £48,800
UK excluding London average salary £29,500 £33,750 £32,500
% change year-on-year
-12.59% +3.84%
All Business Applications
UK
Permanent IT job ads with a match in the
Business Applications category
8177 9409 10330
As % of all permanent IT jobs located in the UK 7.603% 7.794% 8.195%
Number of salaries quoted 6363 7809 8470
Average salary £50,000 £55,000 £52,500
Average salary % change year-on-year
-9.09% +4.76%
90% offered a salary of more than £32,500 £35,000 £32,500
10% offered a salary of more than £75,000 £77,500 £80,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 23 May 2013 within the UK.

WebTrends Salary Histogram

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -21 103 £40,000 -
London +19 75 £42,500 -5.55%
City of London -1 11 £40,000 -5.88%
South East -22 11 £32,250 +2.38%
North West -13 6 £29,500 +9.25%
West Yorkshire -3 4 £27,500 -31.25%
Yorkshire -10 4 £27,500 -26.66%
Manchester -13 4 £29,500 +15.68%
East Sussex - 4 £28,750 -
South West +5 3 £29,000 -7.93%
Berkshire +1 3 £37,000 +60.86%
Bristol -7 3 £29,000 -7.93%
Brighton - 3 £27,500 -
Redhill +9 2 - -
Surrey +3 2 - -
East Midlands -1 2 £30,500 -
Oxfordshire -12 2 £33,000 -15.38%
Oxford -18 2 £33,000 +4.76%
Lancashire - 2 £25,000 -
Derbyshire - 2 £30,500 -
Derby - 2 £30,500 -
Darwen - 2 £25,000 -
Maidenhead +11 1 £36,500 +58.69%
West Midlands -20 1 - -
East of England - 1 £50,000 -
Hertfordshire - 1 £50,000 -
Oldham - 1 £36,500 -
Welwyn Garden City - 1 £50,000 -
Surbiton - 1 - -
Slough - 1 £37,500 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 154 (76.62%) Analytics
2 133 (66.17%) Google
3 125 (62.19%) Google Analytics
4 95 (47.26%) Marketing
5 94 (46.77%) Omniture
6 91 (45.27%) Web Analytics
7 81 (40.30%) HTML
8 68 (33.83%) MS Excel
9 67 (33.33%) JavaScript
10 57 (28.36%) CSS
11 54 (26.87%) E-Commerce
12 45 (22.39%) Coremetrics
12 45 (22.39%) Degree
13 44 (21.89%) SiteCatalyst
14 43 (21.39%) Microsoft
14 43 (21.39%) SQL
15 36 (17.91%) Finance
16 35 (17.41%) SEO
16 35 (17.41%) jQuery
17 34 (16.92%) Business Intelligence
18 31 (15.42%) Online Marketing
19 30 (14.93%) MS PowerPoint
19 30 (14.93%) XML
20 27 (13.43%) HTML5
21 25 (12.44%) Social Media
22 23 (11.44%) SQL Server
22 23 (11.44%) MS Office
23 20 (9.950%) SQL Server Reporting Services
23 20 (9.950%) Retail
24 19 (9.453%) Adobe

WebTrends
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Development
1 81 (40.30%) HTML
2 57 (28.36%) CSS
3 35 (17.41%) jQuery
4 30 (14.93%) XML
5 27 (13.43%) HTML5
6 18 (8.955%) Sass
7 16 (7.960%) Ajax
8 12 (5.970%) .NET
9 10 (4.975%) XHTML
10 9 (4.478%) RSS
11 8 (3.980%) ASP
11 8 (3.980%) ASP.NET
11 8 (3.980%) Flash
12 7 (3.483%) Regular Expression
13 6 (2.985%) CSS3
13 6 (2.985%) Web Services
14 5 (2.488%) LINQ
14 5 (2.488%) ASP.NET MVC
14 5 (2.488%) Razor View Engine
15 3 (1.493%) Middleware
Application Platforms
1 19 (9.453%) SAS
2 16 (7.960%) CMS
2 16 (7.960%) IIS
3 12 (5.970%) Apache
4 5 (2.488%) SharePoint
4 5 (2.488%) Drupal
4 5 (2.488%) Umbraco
5 4 (1.990%) WordPress
6 1 (0.498%) WebLogic
Applications
1 68 (33.83%) MS Excel
2 30 (14.93%) MS PowerPoint
3 23 (11.44%) MS Office
4 15 (7.463%) Photoshop
5 5 (2.488%) Adobe Illustrator
6 3 (1.493%) MS Visio
6 3 (1.493%) Mingle
7 2 (0.995%) Spreadsheet
7 2 (0.995%) SPSS
8 1 (0.498%) OmniGraffle
Business Applications
1 125 (62.19%) Google Analytics
2 44 (21.89%) SiteCatalyst
Communications & Networking
1 11 (5.473%) Internet
2 3 (1.493%) HTTP
3 2 (0.995%) TCP/IP
Database & Business Intelligence
1 23 (11.44%) SQL Server
2 20 (9.950%) SQL Server Reporting Services
3 19 (9.453%) Data Warehouse
4 9 (4.478%) SQL Server 2005
4 9 (4.478%) SQL Server 2008
5 7 (3.483%) Data Mining
5 7 (3.483%) Crystal Reports
6 5 (2.488%) MySQL
7 3 (1.493%) SQL Server Integration Services
8 2 (0.995%) Oracle BI EE
8 2 (0.995%) QlikView
8 2 (0.995%) Oracle 8/8i
8 2 (0.995%) PostgreSQL
Development Applications
1 18 (8.955%) Git (software)
1 18 (8.955%) GitHub
2 5 (2.488%) Dreamweaver
3 4 (1.990%) Visual Studio
4 3 (1.493%) FrontPage
4 3 (1.493%) Team Foundation Server
5 2 (0.995%) MSBuild
5 2 (0.995%) Axure RP
5 2 (0.995%) Subversion
6 1 (0.498%) Balsamiq Mockups
General
1 95 (47.26%) Marketing
2 36 (17.91%) Finance
3 20 (9.950%) Retail
4 18 (8.955%) Telecoms
5 16 (7.960%) Games
6 14 (6.965%) Advertising
7 10 (4.975%) Legal
8 7 (3.483%) Publishing
9 5 (2.488%) Manufacturing
9 5 (2.488%) Banking
10 3 (1.493%) Financial Institution
10 3 (1.493%) Online Betting
11 2 (0.995%) Electronics
12 1 (0.498%) Automotive
12 1 (0.498%) Music
Job Titles
1 93 (46.27%) Analyst
2 56 (27.86%) Web Analyst
3 34 (16.92%) Developer
4 21 (10.45%) Front-End Developer
5 20 (9.950%) Web Developer
6 13 (6.468%) Business Intelligence Analyst
7 11 (5.473%) Senior Analyst
8 10 (4.975%) Senior Web Analyst
9 9 (4.478%) Data Analyst
9 9 (4.478%) SEO Manager
9 9 (4.478%) Development Analyst
10 8 (3.980%) Front-End Web Developer
10 8 (3.980%) Consultant
11 7 (3.483%) Senior Manager
11 7 (3.483%) Web Manager
11 7 (3.483%) Customer Analyst
11 7 (3.483%) Web Analytics Manager
12 6 (2.985%) PPC Executive
12 6 (2.985%) C# .NET Developer
12 6 (2.985%) PPC Manager
Miscellaneous
1 25 (12.44%) Social Media
2 19 (9.453%) Semantic Web
3 17 (8.458%) Digital Media
4 15 (7.463%) W3C
5 11 (5.473%) Video on Demand
6 10 (4.975%) STB
7 8 (3.980%) Visualisation
8 7 (3.483%) Economics
8 7 (3.483%) Mathematics
9 6 (2.985%) Enterprise Software
9 6 (2.985%) Mobile App
9 6 (2.985%) Data Extraction
10 4 (1.990%) FMCG
10 4 (1.990%) iPad
10 4 (1.990%) Online Games
10 4 (1.990%) Computer Science
10 4 (1.990%) Statistics
10 4 (1.990%) NHS
11 3 (1.493%) RIA
11 3 (1.493%) Video Conferencing
Operating Systems
1 8 (3.980%) Windows
2 5 (2.488%) Linux
2 5 (2.488%) Apple iOS
3 3 (1.493%) UNIX
3 3 (1.493%) Windows 2000
3 3 (1.493%) Android
4 2 (0.995%) Windows Server 2008
Processes & Methodologies
1 154 (76.62%) Analytics
2 91 (45.27%) Web Analytics
3 54 (26.87%) E-Commerce
4 35 (17.41%) SEO
5 34 (16.92%) Business Intelligence
6 31 (15.42%) Online Marketing
7 17 (8.458%) Agile Software Development
7 17 (8.458%) Digital Marketing
8 16 (7.960%) Pay per click
8 16 (7.960%) Web Development
9 12 (5.970%) Content Management
9 12 (5.970%) CRM
9 12 (5.970%) Project Management
10 11 (5.473%) Scrum
10 11 (5.473%) Marketing Analytics
11 9 (4.478%) Statistical Analysis
11 9 (4.478%) Customer Insight
12 8 (3.980%) Multivariate Testing
12 8 (3.980%) Data Analysis
12 8 (3.980%) MVC
Programming Languages
1 67 (33.33%) JavaScript
2 43 (21.39%) SQL
3 14 (6.965%) T-SQL
4 13 (6.468%) PHP
5 9 (4.478%) C#
6 7 (3.483%) VB.NET
7 6 (2.985%) VBA
7 6 (2.985%) C
8 3 (1.493%) VB
8 3 (1.493%) ActionScript
9 2 (0.995%) R
9 2 (0.995%) Python
10 1 (0.498%) MATLAB
10 1 (0.498%) Java
10 1 (0.498%) VBScript
10 1 (0.498%) PowerShell
Qualifications
1 45 (22.39%) Degree
2 2 (0.995%) MBA
Quality Assurance & Compliance
1 1 (0.498%) SLA
1 1 (0.498%) QA
Systems Management
1 10 (4.975%) Splunk
2 1 (0.498%) WMI
Vendors
1 133 (66.17%) Google
2 94 (46.77%) Omniture
3 45 (22.39%) Coremetrics
4 43 (21.39%) Microsoft
5 19 (9.453%) Adobe
6 16 (7.960%) Tealeaf
7 14 (6.965%) Hitwise
8 13 (6.468%) Oracle
9 12 (5.970%) Business Objects
10 11 (5.473%) Cognos
11 10 (4.975%) MicroStrategy
12 9 (4.478%) Facebook
13 7 (3.483%) Unica
13 7 (3.483%) Twitter
13 7 (3.483%) Tableau
14 6 (2.985%) Eloqua
14 6 (2.985%) Aprimo
15 5 (2.488%) Hyperion
16 4 (1.990%) DoubleClick
17 3 (1.493%) Nokia
London
Involvement with analytics of display and affiliates campaigns. Applicants must be able to demonstrate a solid grasp of analytical tools including Google Analytics, and ideally have knowledge of...
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 17 May 2013
Surbiton, Surrey
Undertake website behaviour and customer experience analysis using Tealeaf Though previous experience with Tealeaf would be advantageous, this role would ideally suit an experience Web Analyst with experience...
SLS Services Ltd
Salary: Negotiable +25 days hol, pension & travel discounts
Posted: 17 May 2013
London
Data Analyst, Online Marketing, Excel, VBA, London £35,000... You must have experience of analysing data using Excel and ideally using any internet technologies including, Google analytics, webtrends,...
clearedgeconsulting
Posted: 1 May 2013
Manchester, Lancashire
Web-services & data will be analysed using Google Analytics, with the successful candidate having experience of interoperating data and presenting this to the business and senior stakeholders... Google...
Harvey Nash plc
Salary: £34000 per annum
Posted: 21 May 2013
Surrey
The Web Analyst will ideally possess experience working within a B2C E-Commerce environment and have demonstrable experience with standard Clickstream analysis tools such as SiteCatalyst, Google Analytics,...
SLS Services Ltd
Salary: Negotiable +25 days hol, pension & travel discounts
Posted: 17 May 2013
City of London
A leading global retail bank is seeking a Mobile Analytics Manager to be based in London. You will create strategies for acquisition and engagement growth using retargeting, segmentation...
Salt
Salary: £35000 - £45000 per annum + bonus + benefits
Posted: 18 May 2013
Manchester, Lancashire
Web-services & data will be analysed using Google Analytics, with the successful candidate having experience of interoperating data and presenting this to the business and senior stakeholders... Google...
Harvey Nash plc
Salary: £34000 per annum
Posted: 17 May 2013
London
Become the product owner for website analytical tools such as Google Analytics and others as necessary... A working understanding of Web analysis tools such as Google Analytics etc.
Harnham
Salary: £40000 - £50000 per annum
Posted: 7 May 2013
London
Adobe Site Catalyst, Webtrends, Google Analytics... -Expertise in Google Analytics and either Adobe Site Catalyst (Omniture) or Webtrends - certification preferred but not essential... -Bachelors degree required... -Web analytics...
MBN Recruitment Solutions
Salary: From £40,000 to £45,000 per annum plus attractive benefits and bonuses
Posted: 20 May 2013
Welwyn Garden City, South East
A leading global retailer is seeking a Web Analytics Manager to be based in London Responsibilities for this role will be varied but will include: Develop the roadmap...
Salt
Salary: £45000 - £55000 per annum + bonus + benefits
Posted: 18 May 2013
Nottingham, Nottinghamshire
YOUR SKILLS AND EXPERIENCE: Experience of using web analytics tools such as Coremetrics, Omniture, Google. Analytics, Webtrends... A degree (or equivalent) preferably in Statistics, Mathematics, Marketing, Economics or...
Harnham
Salary: £35000 - £36000 per annum
Posted: 16 May 2013
London
WEB ANALYST REQUIRED - Drupal Web Analyst / Developer to work for a pioneering Scientific Institute that is highly regarded by the British Government... To maintain awareness of technical developments...
Capita Resourcing Ltd
Salary: £30000 - £35000 per annum + Excellent Benefits
Posted: 21 May 2013
London
WEB ANALYST REQUIRED - Drupal Web Analyst / Developer to work for a pioneering Scientific Institute that is highly regarded by the British Government... To maintain awareness of technical developments...
Capita Resourcing - IT Resourcing
Salary: £30000 - £35000 per annum + Excellent Benefits
Posted: 20 May 2013
UK
As an Online Product Manager your skills and qualifications will ideally include: - Proven experience in an online/product management role (Understanding of mobile and web technology) - Vodafone is...
Vodafone
Posted: 14 May 2013
London, Sydney, Australia
They are particularly looking for individuals with Adobe CQ5 implementation experience, however experience with equivalent Java based CMS is also a distinct advantage;The successful Technical Architect will...
Big Wednesday
Posted: 30 April 2013
Wirral, North West
You will also have the ability to edit and manipulate existing sites, in particular those created within Joomla, Wordpress and Magento... They seek a forward thinking developer that...
Salary: £18000 - £25000 per annum + pension, career progression
Posted: 10 May 2013
Bristol, South West
They are about to embark on a raft of new development projects and so are seeking an experienced PHP / LAMP Developer to join their team.Applicants must be...
Novate IT
Posted: 4 May 2013
London
The successful UX/UI specialist will have: Good knowledge of progressive front-end web technologies such as HTML5, CSS3. Experienced user of Adobe Photoshop. Expertise in JavaScript or...
C4 Commerce
Salary: From £35,000 to £45,000 per annum depending on experience.
Posted: 17 May 2013