The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
WebTrends
Rank 794 729 781
Rank change year-on-year
-65 +52
Permanent jobs citing WebTrends 89 181 106
As % of all permanent IT jobs located in the UK 0.083% 0.15% 0.097%
As % of the Business Applications category 1.16% 1.99% 1.22%
Number of salaries quoted 71 128 88
Average salary £45,000 £40,000 £40,000
Average salary % change year-on-year
+12.50% -
90% offered a salary of more than £29,000 £25,000 £27,500
10% offered a salary of more than £75,000 £55,000 £54,300
UK excluding London average salary £40,000 £35,000 £29,500
% change year-on-year
+14.28% +18.64%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
7667 9103 8715
As % of all permanent IT jobs located in the UK 7.18% 7.75% 8.01%
Number of salaries quoted 6073 7081 6864
Average salary £55,000 £52,500 £52,500
Average salary % change year-on-year
+4.76% -
90% offered a salary of more than £35,423 £33,000 £33,000
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 22 May 2015 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 29 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 81 £45,000 +12.50% 19
London +28 63 £47,500 -1.04% 9
City of London +31 11 £54,500 +28.23% 4
Yorkshire +11 5 £37,500 +7.14% 1
Swindon +8 4 £46,000 -
Wiltshire -1 4 £46,000 - 1
South West -10 4 £46,000 +53.33% 3
Scotland +23 3 £30,000 - 1
North Yorkshire +17 3 £37,500 +87.50% 1
York +10 3 £37,500 +87.50% 1
East Midlands +9 3 £47,500 +29.25%
South Wales +7 3 £21,000 -40.00%
Wales +4 3 £21,000 -40.00%
Northamptonshire +1 3 £47,500 +23.37%
South East -56 3 £27,500 -38.88% 3
Cardiff - 3 £21,000 -
Edinburgh +20 2 £30,000 - 1
Cambridgeshire +11 2 £45,000 -
East of England +10 2 £45,000 +16.12% 1
Northampton +3 2 £48,750 +26.62%
Kent -2 2 £26,250 -12.50% 1
West Yorkshire - 2 £38,750 -
Wakefield - 2 £38,750 -
Manchester +15 1 £55,000 +57.14%
Berkshire +1 1 £55,000 +15.78% 1
North West -8 1 £55,000 +120.00%
Tunbridge Wells -20 1 £25,000 -28.57%
Glasgow - 1 - -
Maidenhead - 1 £55,000 - 1

WebTrends
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 144 (82.76%) Analytics
2 114 (65.52%) Google
3 110 (63.22%) Google Analytics
4 98 (56.32%) Web Analytics
5 97 (55.75%) Marketing
6 63 (36.21%) Omniture
7 58 (33.33%) Analytical Skills
8 54 (31.03%) HTML
9 51 (29.31%) JavaScript
10 50 (28.74%) Adobe
10 50 (28.74%) Finance
11 45 (25.86%) Adobe Analytics
12 43 (24.71%) CSS
13 38 (21.84%) SQL
14 37 (21.26%) Degree
15 36 (20.69%) SEO
16 33 (18.97%) E-Commerce
17 32 (18.39%) Digital Marketing
18 29 (16.67%) CRM
19 28 (16.09%) Coremetrics
20 26 (14.94%) Retail
21 24 (13.79%) User Experience
22 22 (12.64%) jQuery
23 20 (11.49%) HTML5
23 20 (11.49%) Pay per click
23 20 (11.49%) MS Excel
24 19 (10.92%) SAS
25 18 (10.34%) Agile Software Development
25 18 (10.34%) Online Marketing
26 17 (9.77%) CSS3

WebTrends
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 19 (10.92%) SAS
2 14 (8.05%) CMS
3 8 (4.60%) Adobe Experience Manager
4 5 (2.87%) Sitecore CMS
5 4 (2.30%) SharePoint
6 3 (1.72%) Umbraco
6 3 (1.72%) Tomcat
7 2 (1.15%) Node.js
7 2 (1.15%) Apache Solr
Applications
1 20 (11.49%) MS Excel
2 12 (6.90%) MS PowerPoint
3 11 (6.32%) MS Office
4 10 (5.75%) Photoshop
4 10 (5.75%) Adobe Illustrator
4 10 (5.75%) Adobe Creative Suite
5 8 (4.60%) SPSS
Business Applications
1 8 (4.60%) Magento
2 2 (1.15%) Radian6
2 2 (1.15%) Adobe Campaign
Cloud Services
1 110 (63.22%) Google Analytics
2 45 (25.86%) Adobe Analytics
3 6 (3.45%) SaaS
4 2 (1.15%) GitHub
Communications & Networking
1 6 (3.45%) Internet
2 2 (1.15%) Intranet
3 1 (0.57%) HTTP
Database & Business Intelligence
1 6 (3.45%) Big Data
2 5 (2.87%) MySQL
2 5 (2.87%) Data Warehouse
3 3 (1.72%) Relational Database
3 3 (1.72%) Hadoop
4 2 (1.15%) OLTP
4 2 (1.15%) OLAP
5 1 (0.57%) Oracle Database
5 1 (0.57%) Impala
5 1 (0.57%) Base SAS
5 1 (0.57%) SAS Enterprise Guide
5 1 (0.57%) Oracle BI EE
5 1 (0.57%) QlikView
5 1 (0.57%) Oracle Database 11g
5 1 (0.57%) Spotfire
5 1 (0.57%) Apache Cassandra
5 1 (0.57%) PostgreSQL
5 1 (0.57%) Crystal Reports
5 1 (0.57%) RDBMS
5 1 (0.57%) Data Mining
Development Applications
1 9 (5.17%) Jasmine
1 9 (5.17%) NUnit
2 8 (4.60%) Git (software)
3 6 (3.45%) Bitbucket
4 4 (2.30%) Dreamweaver
5 3 (1.72%) Selenium
General
1 97 (55.75%) Marketing
2 50 (28.74%) Finance
3 26 (14.94%) Retail
4 16 (9.20%) Advertising
5 13 (7.47%) Banking
6 12 (6.90%) Telecoms
7 11 (6.32%) Publishing
8 8 (4.60%) Law
9 6 (3.45%) Legal
10 3 (1.72%) Multimedia
11 2 (1.15%) Financial Institution
11 2 (1.15%) Spanish Language
12 1 (0.57%) Italian Language
12 1 (0.57%) Japanese Language
12 1 (0.57%) Korean Language
12 1 (0.57%) Games
Job Titles
1 68 (39.08%) Analyst
2 51 (29.31%) Web Analyst
3 24 (13.79%) Developer
4 17 (9.77%) Web Developer
5 11 (6.32%) Architect
6 10 (5.75%) Designer
7 9 (5.17%) Web Manager
8 8 (4.60%) Technical Architect
8 8 (4.60%) Web Analytics Manager
9 7 (4.02%) Web Analytics Analyst
10 6 (3.45%) Solutions Architect
10 6 (3.45%) Java Technical Architect
10 6 (3.45%) Insight Analyst
10 6 (3.45%) Digital Designer
10 6 (3.45%) Java Architect
11 5 (2.87%) Hybris Architect
11 5 (2.87%) Senior Java Architect
11 5 (2.87%) Senior Java Technical Architect
11 5 (2.87%) Senior Solutions Architect
11 5 (2.87%) Senior Oracle Technical Architect
Libraries, Frameworks & Software Standards
1 54 (31.03%) HTML
2 43 (24.71%) CSS
3 22 (12.64%) jQuery
4 20 (11.49%) HTML5
5 17 (9.77%) CSS3
6 12 (6.90%) XML
7 11 (6.32%) ASP.NET MVC
7 11 (6.32%) ASP.NET
7 11 (6.32%) .NET
8 10 (5.75%) RESTful
9 9 (5.17%) Web Services
10 5 (2.87%) XHTML
11 4 (2.30%) Flash
11 4 (2.30%) JSON
11 4 (2.30%) AngularJS
11 4 (2.30%) LESS
12 3 (1.72%) Underscore.js
12 3 (1.72%) Semantic HTML
12 3 (1.72%) ASP.NET Web API
12 3 (1.72%) NHibernate
Miscellaneous
1 58 (33.33%) Analytical Skills
2 24 (13.79%) User Experience
3 12 (6.90%) Visualisation
3 12 (6.90%) Mobile App
4 9 (5.17%) Statistics
4 9 (5.17%) Mathematics
5 8 (4.60%) Open Source
6 7 (4.02%) Social Media
7 4 (2.30%) Copywriting
7 4 (2.30%) Digital Media
8 3 (1.72%) Computer Science
8 3 (1.72%) W3C
9 2 (1.15%) N-Tier
9 2 (1.15%) Economics
9 2 (1.15%) Management Information System
9 2 (1.15%) GIS
9 2 (1.15%) Animation
9 2 (1.15%) Physics
9 2 (1.15%) Internet of Things
9 2 (1.15%) Over-the-Top Content
Operating Systems
1 2 (1.15%) UNIX
1 2 (1.15%) Windows
1 2 (1.15%) Mac OS
Processes & Methodologies
1 144 (82.76%) Analytics
2 98 (56.32%) Web Analytics
3 36 (20.69%) SEO
4 33 (18.97%) E-Commerce
5 32 (18.39%) Digital Marketing
6 29 (16.67%) CRM
7 20 (11.49%) Pay per click
8 18 (10.34%) Agile Software Development
8 18 (10.34%) Online Marketing
9 15 (8.62%) Project Management
9 15 (8.62%) Multivariate Testing
10 13 (7.47%) Stakeholder Management
11 12 (6.90%) MVC
12 11 (6.32%) Content Management
13 10 (5.75%) Web Development
13 10 (5.75%) Customer Segmentation
14 9 (5.17%) Customer Insight
14 9 (5.17%) TDD
15 8 (4.60%) Customer Engagement
16 7 (4.02%) Responsive Web Design
Programming Languages
1 51 (29.31%) JavaScript
2 38 (21.84%) SQL
3 13 (7.47%) Java
4 11 (6.32%) C#
5 6 (3.45%) PHP
6 4 (2.30%) C
7 3 (1.72%) R
7 3 (1.72%) Python
8 2 (1.15%) T-SQL
8 2 (1.15%) VB
8 2 (1.15%) VB.NET
9 1 (0.57%) PL/SQL
Qualifications
1 37 (21.26%) Degree
2 4 (2.30%) MBA
Quality Assurance & Compliance
1 5 (2.87%) GCP
2 3 (1.72%) WAI
Systems Management
1 3 (1.72%) TeamSite
Vendors
1 114 (65.52%) Google
2 63 (36.21%) Omniture
3 50 (28.74%) Adobe
4 28 (16.09%) Coremetrics
5 17 (9.77%) Microsoft
6 13 (7.47%) Oracle
7 12 (6.90%) IBM
7 12 (6.90%) Tableau
8 8 (4.60%) ATG
8 8 (4.60%) hybris
9 6 (3.45%) Business Objects
9 6 (3.45%) Hitwise
10 5 (2.87%) Sitecore
10 5 (2.87%) Facebook
10 5 (2.87%) Twitter
11 4 (2.30%) comScore
12 2 (1.15%) Cognos
12 2 (1.15%) OpenText
12 2 (1.15%) Xamarin
13 1 (0.57%) ExactTarget
Kent
Greywood Associates Limited
Salary: £4000 - £40000 per annum + bens
Posted: Yesterday
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Senitor Associates
Salary: £20000 - £25000 per annum + benefits
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Salary: £45000 - £55000 per annum + bonus, benefits
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Salary: £30000 - £40000 per annum
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Posted: 2 days ago
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Salary: £30000 - £40000 per annum + 5% Bonus & 25 Days Holidays
Posted: 3 days ago
York, North Yorkshire
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Salary: Up to £50,000 per annum + Benefits
Posted: 3 days ago
Maidenhead, Berkshire
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Salary: From £50,000 to £60,000 per annum
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Bristol
Churchill Frank
Salary: £40 - £41 per annum + Bonus
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Gloucestershire
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Salary: £40 - £41 per annum + Bonus
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Edinburgh, Midlothian
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Salary: £25000 - £35000 per annum + benefits
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Stepstone
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South East London
Stepstone
Salary: Competitive Salary + 29 Days Holiday & Group Pension Scheme
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Wiltshire
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