The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
WebTrends
Rank 808 799 796
Rank change year-on-year
-9 -3
Permanent jobs citing WebTrends 103 95 101
As % of all permanent IT jobs located in the UK 0.089% 0.086% 0.088%
As % of the Business Applications category 1.13% 1.07% 1.11%
Number of salaries quoted 83 60 82
Average salary £38,500 £32,500 £40,000
Average salary % change year-on-year
+18.46% -18.75%
90% offered a salary of more than £26,300 £28,275 £26,000
10% offered a salary of more than £55,000 £47,750 £54,750
UK excluding London average salary £35,500 £30,000 £40,000
% change year-on-year
+18.33% -25.00%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9130 8865 9129
As % of all permanent IT jobs located in the UK 7.93% 7.99% 7.93%
Number of salaries quoted 7257 6923 7368
Average salary £53,000 £52,500 £50,000
Average salary % change year-on-year
+0.95% +5.00%
90% offered a salary of more than £33,000 £32,500 £33,500
10% offered a salary of more than £75,000 £75,000 £77,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 28 November 2014 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 93 £37,500 +15.38% 8
London +13 44 £44,000 -2.22% 6
South East -4 19 £37,500 +25.00% 1
City of London +30 18 £34,000 -33.65% 3
Yorkshire -33 12 £36,000 +20.00%
Surrey -5 8 £42,500 +49.12% 1
North West -12 7 £32,500 - 1
West Yorkshire -17 7 £34,500 +15.00%
Newport - 7 £45,000 - 1
South Wales - 7 £45,000 - 1
Wales - 7 £45,000 - 1
South West -18 5 £19,000 -41.53%
Plymouth - 5 £19,000 -
Sheffield - 5 £40,000 -
South Yorkshire - 5 £40,000 -
Devon - 5 £19,000 -
East of England -12 4 £45,500 -4.21%
Kent - 4 £42,500 -
Scotland -8 3 £28,500 +14.00%
Edinburgh -14 3 £28,500 +14.00%
Farnham - 3 £30,000 -
Manchester - 3 £43,000 -
Marlow - 3 £26,000 -
Buckinghamshire - 3 £26,000 -
Berkshire +12 2 £50,000 +108.33%
Hertfordshire - 2 £55,000 -
Merseyside - 2 £30,000 -
Liverpool - 2 £30,000 -
East Midlands +14 1 £38,500 +18.46%
Hampshire -14 1 - -

WebTrends
Top 30 Related IT Skills

For the 6 months to 28 November 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 173 (75.22%) Analytics
2 146 (63.48%) Google
3 137 (59.57%) Google Analytics
4 118 (51.30%) Marketing
5 97 (42.17%) Web Analytics
6 77 (33.48%) HTML
7 67 (29.13%) SEO
8 66 (28.70%) Analytical Skills
9 63 (27.39%) JavaScript
10 61 (26.52%) Omniture
11 60 (26.09%) CSS
11 60 (26.09%) User Experience
12 52 (22.61%) Pay per click
13 50 (21.74%) Adobe
14 47 (20.43%) Digital Marketing
15 46 (20.00%) Degree
16 45 (19.57%) E-Commerce
17 44 (19.13%) jQuery
17 44 (19.13%) Social Media
18 42 (18.26%) CMS
19 41 (17.83%) Advertising
20 33 (14.35%) MySQL
21 29 (12.61%) MS Excel
21 29 (12.61%) Agile Software Development
21 29 (12.61%) MS PowerPoint
22 28 (12.17%) Online Marketing
23 27 (11.74%) HTML5
23 27 (11.74%) Content Management
23 27 (11.74%) PHP
23 27 (11.74%) Finance

WebTrends
Top Related IT Skills by Category

For the 6 months to 28 November 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 42 (18.26%) CMS
2 19 (8.26%) Tomcat
3 16 (6.96%) IIS
4 12 (5.22%) Apache
5 6 (2.61%) SAS
5 6 (2.61%) WordPress
6 5 (2.17%) Joomla!
6 5 (2.17%) TeamSite
7 4 (1.74%) Drupal
8 3 (1.30%) Umbraco
9 2 (0.87%) Sitecore CMS
9 2 (0.87%) SharePoint
9 2 (0.87%) WebLogic
9 2 (0.87%) JBoss
10 1 (0.43%) Apache Solr
10 1 (0.43%) Node.js
Applications
1 29 (12.61%) MS Excel
1 29 (12.61%) MS PowerPoint
2 24 (10.43%) Photoshop
3 16 (6.96%) Adobe Illustrator
4 14 (6.09%) Adobe Creative Suite
5 13 (5.65%) MS Office
6 6 (2.61%) SPSS
7 3 (1.30%) InDesign
7 3 (1.30%) MS Visio
8 2 (0.87%) Fireworks
9 1 (0.43%) Spreadsheet
9 1 (0.43%) PowerPivot
Business Applications
1 137 (59.57%) Google Analytics
2 12 (5.22%) Tridion
3 10 (4.35%) SiteCatalyst
4 6 (2.61%) Magento
5 2 (0.87%) Cognos Controller
6 1 (0.43%) Optimost
Cloud Services
1 12 (5.22%) Amazon AWS
2 8 (3.48%) SaaS
3 1 (0.43%) GitHub
3 1 (0.43%) Microsoft Azure
Communications & Networking
1 12 (5.22%) Extranet
2 6 (2.61%) Firewall
2 6 (2.61%) Internet
3 1 (0.43%) SMS
3 1 (0.43%) DNS
Database & Business Intelligence
1 33 (14.35%) MySQL
2 10 (4.35%) Big Data
3 6 (2.61%) QlikView
3 6 (2.61%) Data Warehouse
4 5 (2.17%) SQL Server
4 5 (2.17%) MS Access
5 4 (1.74%) SQL Server Integration Services
5 4 (1.74%) SQL Server 2012
5 4 (1.74%) Data Mining
6 2 (0.87%) SQL Server Analysis Services
6 2 (0.87%) SQL Server Reporting Services
6 2 (0.87%) Data Mart
6 2 (0.87%) Relational Database
7 1 (0.43%) Triplestore
7 1 (0.43%) OLTP
7 1 (0.43%) BusinessObjects
7 1 (0.43%) OLAP
7 1 (0.43%) Crystal Reports
Development Applications
1 9 (3.91%) Git (software)
2 8 (3.48%) Subversion
3 4 (1.74%) Axure RP
3 4 (1.74%) Dreamweaver
4 2 (0.87%) Ant
5 1 (0.43%) Visual Studio
5 1 (0.43%) JIRA
5 1 (0.43%) Selenium
5 1 (0.43%) Jasmine
General
1 118 (51.30%) Marketing
2 41 (17.83%) Advertising
3 27 (11.74%) Finance
4 23 (10.00%) Publishing
5 12 (5.22%) Manufacturing
6 11 (4.78%) Retail
7 6 (2.61%) Billing
8 5 (2.17%) Multimedia
8 5 (2.17%) French Language
8 5 (2.17%) Italian Language
8 5 (2.17%) Spanish Language
9 3 (1.30%) Games
10 2 (0.87%) Banking
10 2 (0.87%) Legal
10 2 (0.87%) Interactive Media
11 1 (0.43%) Electronics
11 1 (0.43%) Telecoms
Job Titles
1 57 (24.78%) Analyst
2 39 (16.96%) Developer
3 35 (15.22%) Web Analyst
4 27 (11.74%) Designer
5 25 (10.87%) Web Developer
6 18 (7.83%) Web Manager
7 13 (5.65%) PPC Specialist
7 13 (5.65%) PPC Manager
7 13 (5.65%) PPC Analyst
7 13 (5.65%) PPC Executive
8 12 (5.22%) Digital Marketing Executive
8 12 (5.22%) Front-End Developer
8 12 (5.22%) Marketing Executive
8 12 (5.22%) Data Analyst
9 11 (4.78%) Web Designer
9 11 (4.78%) Web Analytics Manager
10 10 (4.35%) PHP Developer
10 10 (4.35%) Marketing Manager
11 9 (3.91%) Online Marketing Manager
11 9 (3.91%) Digital Designer
Libraries, Frameworks & Software Standards
1 77 (33.48%) HTML
2 60 (26.09%) CSS
3 44 (19.13%) jQuery
4 27 (11.74%) HTML5
5 22 (9.57%) Ajax
6 21 (9.13%) XML
7 19 (8.26%) CSS3
8 18 (7.83%) XHTML
9 14 (6.09%) Web Services
10 11 (4.78%) XSLT
11 8 (3.48%) .NET
12 6 (2.61%) JSF
13 5 (2.17%) Cocoon
13 5 (2.17%) Flash
13 5 (2.17%) PhoneGap
13 5 (2.17%) Sass
13 5 (2.17%) LESS
14 4 (1.74%) Semantic HTML
14 4 (1.74%) ASP.NET
15 3 (1.30%) LAMP
Miscellaneous
1 66 (28.70%) Analytical Skills
2 60 (26.09%) User Experience
3 44 (19.13%) Social Media
4 22 (9.57%) Visualisation
5 21 (9.13%) Mobile App
6 16 (6.96%) New Media
7 15 (6.52%) Mathematics
8 13 (5.65%) Economics
9 12 (5.22%) Podcast
10 10 (4.35%) Digital Media
10 10 (4.35%) Statistics
11 9 (3.91%) Copywriting
12 8 (3.48%) Physics
13 6 (2.61%) Open Source
13 6 (2.61%) Learning Management System
14 4 (1.74%) Data Integration
14 4 (1.74%) Psychology
14 4 (1.74%) W3C
15 2 (0.87%) Management Information System
15 2 (0.87%) Clustering
Operating Systems
1 13 (5.65%) Linux
2 10 (4.35%) Windows
3 2 (0.87%) Android
3 2 (0.87%) Windows Server 2008
3 2 (0.87%) Apple iOS
Processes & Methodologies
1 173 (75.22%) Analytics
2 97 (42.17%) Web Analytics
3 67 (29.13%) SEO
4 52 (22.61%) Pay per click
5 47 (20.43%) Digital Marketing
6 45 (19.57%) E-Commerce
7 29 (12.61%) Agile Software Development
8 28 (12.17%) Online Marketing
9 27 (11.74%) Content Management
10 24 (10.43%) Data Analysis
10 24 (10.43%) Business Intelligence
11 22 (9.57%) Project Management
12 19 (8.26%) B2B
12 19 (8.26%) Time Management
13 17 (7.39%) Web Development
14 16 (6.96%) Email Marketing
15 14 (6.09%) Market Research
16 13 (5.65%) Statistical Modelling
16 13 (5.65%) Direct Marketing
17 12 (5.22%) Web Marketing
Programming Languages
1 63 (27.39%) JavaScript
2 27 (11.74%) PHP
3 23 (10.00%) SQL
4 11 (4.78%) Java
5 5 (2.17%) PHP5
6 4 (1.74%) C
7 2 (0.87%) C#
7 2 (0.87%) WebLogic Scripting Tool
7 2 (0.87%) R
7 2 (0.87%) T-SQL
Qualifications
1 46 (20.00%) Degree
2 1 (0.43%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (2.17%) GCP
2 4 (1.74%) QA
3 3 (1.30%) WAI
4 2 (0.87%) Data Quality
System Software
1 2 (0.87%) Active Directory
1 2 (0.87%) VMware ESX
1 2 (0.87%) VMware Infrastructure
Vendors
1 146 (63.48%) Google
2 61 (26.52%) Omniture
3 50 (21.74%) Adobe
4 26 (11.30%) Microsoft
5 18 (7.83%) Coremetrics
6 16 (6.96%) ClickTale
7 14 (6.09%) Facebook
8 13 (5.65%) Hitwise
9 11 (4.78%) Twitter
10 10 (4.35%) Tealeaf
11 5 (2.17%) DoubleClick
11 5 (2.17%) Business Objects
12 4 (1.74%) comScore
13 2 (0.87%) Cognos
13 2 (0.87%) IBM
13 2 (0.87%) VMware
13 2 (0.87%) Sitecore
13 2 (0.87%) Maxymiser
14 1 (0.43%) SAP
14 1 (0.43%) Dell
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