The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
WebTrends
Rank 819 747 801
Rank change year-on-year
-72 +54
Permanent jobs citing WebTrends 73 167 99
As % of all permanent IT jobs located in the UK 0.067% 0.14% 0.091%
As % of the Business Applications category 0.93% 1.91% 1.19%
Number of salaries quoted 55 115 71
Average salary £50,000 £37,500 £36,000
Average salary % change year-on-year
+33.33% +4.16%
90% offered a salary of more than £30,400 £25,500 £27,500
10% offered a salary of more than £84,000 £53,400 £50,000
UK excluding London average salary £45,000 £35,000 £30,000
% change year-on-year
+28.57% +16.66%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
7822 8736 8340
As % of all permanent IT jobs located in the UK 7.13% 7.45% 7.66%
Number of salaries quoted 6036 6853 6549
Average salary £55,000 £52,500 £52,500
Average salary % change year-on-year
+4.76% -
90% offered a salary of more than £35,345 £34,000 £33,000
10% offered a salary of more than £76,000 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 29 July 2015 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -71 69 £50,000 +33.33% 8
London +7 53 £50,000 +5.26% 5
City of London +14 12 £54,500 +61.48% 1
Swindon +8 7 £45,000 +69.81%
Wiltshire 0 7 £45,000 +69.81%
South West -13 7 £45,000 +50.00%
East Midlands +5 3 £42,000 +14.28%
Northampton +4 3 £42,000 +9.09%
Yorkshire +3 3 £50,000 +33.33%
Northamptonshire +2 3 £42,000 +9.09%
North Yorkshire -2 3 £50,000 +33.33%
South East -24 3 £55,000 +22.22% 1
Scotland +11 2 £30,000 -25.00%
Berkshire +7 2 £55,000 +15.78%
York +7 2 £51,250 +36.66%
Edinburgh +6 2 £30,000 -
Maidenhead - 2 £55,000 -
Harrogate - 1 £25,000 -
Middlesex - 1 £75,000 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 29 July 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 133 (80.12%) Analytics
2 106 (63.86%) Google
3 102 (61.45%) Google Analytics
4 87 (52.41%) Marketing
5 84 (50.60%) Web Analytics
6 65 (39.16%) HTML
7 63 (37.95%) Omniture
8 55 (33.13%) JavaScript
9 54 (32.53%) SQL
10 51 (30.72%) CSS
10 51 (30.72%) Finance
11 47 (28.31%) Adobe
11 47 (28.31%) Degree
12 45 (27.11%) Analytical Skills
13 39 (23.49%) Adobe Analytics
14 34 (20.48%) Digital Marketing
15 32 (19.28%) E-Commerce
16 26 (15.66%) Agile Software Development
17 25 (15.06%) CRM
17 25 (15.06%) Coremetrics
18 24 (14.46%) SEO
19 22 (13.25%) XML
19 22 (13.25%) MS Excel
19 22 (13.25%) C#
19 22 (13.25%) .NET
19 22 (13.25%) Oracle
19 22 (13.25%) Banking
20 21 (12.65%) ASP.NET
21 20 (12.05%) User Experience
22 19 (11.45%) Java

WebTrends
Top Related IT Skills by Category

For the 6 months to 29 July 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 19 (11.45%) SAS
2 14 (8.43%) CMS
2 14 (8.43%) Adobe Experience Manager
3 12 (7.23%) SharePoint
4 8 (4.82%) WorkSite
5 5 (3.01%) Sitecore CMS
6 2 (1.20%) Apache Solr
6 2 (1.20%) Node.js
6 2 (1.20%) Tomcat
7 1 (0.60%) Drupal
Applications
1 22 (13.25%) MS Excel
2 12 (7.23%) MS PowerPoint
3 10 (6.02%) SPSS
4 9 (5.42%) MS Office
5 5 (3.01%) FastStats
6 3 (1.81%) Adobe After Effects
7 2 (1.20%) Photoshop
8 1 (0.60%) Adobe Illustrator
8 1 (0.60%) Adobe Creative Suite
Business Applications
1 14 (8.43%) Magento
2 2 (1.20%) Adobe Campaign
Cloud Services
1 102 (61.45%) Google Analytics
2 39 (23.49%) Adobe Analytics
3 3 (1.81%) SaaS
4 2 (1.20%) GitHub
Communications & Networking
1 5 (3.01%) Internet
2 2 (1.20%) HTTP
Database & Business Intelligence
1 8 (4.82%) IDOL
2 7 (4.22%) Data Warehouse
2 7 (4.22%) BusinessObjects
3 5 (3.01%) Relational Database
3 5 (3.01%) Big Data
4 4 (2.41%) MS Access
5 3 (1.81%) Hadoop
6 2 (1.20%) Oracle Database
6 2 (1.20%) QlikView
6 2 (1.20%) SQL Server
6 2 (1.20%) OLAP
6 2 (1.20%) Data Mining
6 2 (1.20%) OLTP
7 1 (0.60%) RDBMS
7 1 (0.60%) Oracle Database 10g
7 1 (0.60%) Crystal Reports
7 1 (0.60%) MySQL
7 1 (0.60%) Oracle Database 11g
7 1 (0.60%) Oracle BI EE
7 1 (0.60%) PostgreSQL
Development Applications
1 11 (6.63%) Git (software)
2 9 (5.42%) NUnit
2 9 (5.42%) Jasmine
3 8 (4.82%) Bitbucket
4 3 (1.81%) Selenium
5 1 (0.60%) Mercurial
5 1 (0.60%) Dreamweaver
General
1 87 (52.41%) Marketing
2 51 (30.72%) Finance
3 22 (13.25%) Banking
4 15 (9.04%) Retail
5 11 (6.63%) Advertising
5 11 (6.63%) Publishing
6 9 (5.42%) Legal
7 8 (4.82%) Law
8 7 (4.22%) Telecoms
9 3 (1.81%) Multimedia
10 2 (1.20%) Financial Institution
11 1 (0.60%) Japanese Language
11 1 (0.60%) Korean Language
11 1 (0.60%) Spanish Language
Job Titles
1 61 (36.75%) Analyst
2 39 (23.49%) Web Analyst
3 32 (19.28%) Developer
4 17 (10.24%) Architect
5 15 (9.04%) Technical Architect
6 14 (8.43%) Web Developer
7 12 (7.23%) Solutions Architect
7 12 (7.23%) Java Architect
7 12 (7.23%) Java Technical Architect
8 8 (4.82%) Senior Oracle Technical Architect
8 8 (4.82%) Senior Solutions Architect
8 8 (4.82%) Senior Java Architect
8 8 (4.82%) Senior Java Technical Architect
8 8 (4.82%) Oracle Architect
8 8 (4.82%) Oracle Technical Architect
8 8 (4.82%) Senior Technical Architect
8 8 (4.82%) Senior Architect
8 8 (4.82%) Hybris Architect
9 6 (3.61%) Junior
10 5 (3.01%) Senior Developer
Libraries, Frameworks & Software Standards
1 65 (39.16%) HTML
2 51 (30.72%) CSS
3 22 (13.25%) .NET
3 22 (13.25%) XML
4 21 (12.65%) ASP.NET
5 19 (11.45%) HTML5
6 16 (9.64%) CSS3
6 16 (9.64%) jQuery
7 12 (7.23%) JSON
7 12 (7.23%) Ajax
7 12 (7.23%) ASP.NET MVC
8 11 (6.63%) RESTful
9 9 (5.42%) Web Services
10 5 (3.01%) AngularJS
11 4 (2.41%) LESS
12 3 (1.81%) WebSockets
12 3 (1.81%) Underscore.js
12 3 (1.81%) Semantic HTML
12 3 (1.81%) ASP.NET Web API
12 3 (1.81%) NHibernate
Miscellaneous
1 45 (27.11%) Analytical Skills
2 20 (12.05%) User Experience
3 12 (7.23%) Mathematics
4 10 (6.02%) Statistics
5 8 (4.82%) Mobile App
6 7 (4.22%) Visualisation
6 7 (4.22%) Copywriting
7 6 (3.61%) Management Information System
8 4 (2.41%) Performance Metrics
9 3 (1.81%) Social Media
9 3 (1.81%) PMI
10 2 (1.20%) N-Tier
10 2 (1.20%) GIS
10 2 (1.20%) Economics
10 2 (1.20%) Physics
10 2 (1.20%) Computer Science
10 2 (1.20%) Mobile Banking
10 2 (1.20%) Internet of Things
10 2 (1.20%) Over-the-Top Content
11 1 (0.60%) Digital Media
Operating Systems
1 3 (1.81%) UNIX
1 3 (1.81%) Windows
1 3 (1.81%) Mac OS
Processes & Methodologies
1 133 (80.12%) Analytics
2 84 (50.60%) Web Analytics
3 34 (20.48%) Digital Marketing
4 32 (19.28%) E-Commerce
5 26 (15.66%) Agile Software Development
6 25 (15.06%) CRM
7 24 (14.46%) SEO
8 18 (10.84%) Project Management
9 17 (10.24%) Content Management
10 16 (9.64%) Web Development
10 16 (9.64%) Pay per click
11 15 (9.04%) Multivariate Testing
11 15 (9.04%) Open Source
12 14 (8.43%) MVC
12 14 (8.43%) Business Intelligence
13 10 (6.02%) Online Marketing
14 9 (5.42%) TDD
15 8 (4.82%) Document Management
15 8 (4.82%) Customer Engagement
15 8 (4.82%) Database Marketing
Programming Languages
1 55 (33.13%) JavaScript
2 54 (32.53%) SQL
3 22 (13.25%) C#
4 19 (11.45%) Java
5 8 (4.82%) Lua
6 6 (3.61%) VB
7 4 (2.41%) PHP
8 3 (1.81%) Python
8 3 (1.81%) R
9 2 (1.20%) C
9 2 (1.20%) VB.NET
9 2 (1.20%) T-SQL
10 1 (0.60%) PL/SQL
10 1 (0.60%) PHP5
10 1 (0.60%) PHP4
Qualifications
1 47 (28.31%) Degree
2 4 (2.41%) MBA
3 3 (1.81%) PMI Certification
Quality Assurance & Compliance
1 4 (2.41%) GCP
2 1 (0.60%) QA
Systems Management
1 2 (1.20%) TeamSite
Vendors
1 106 (63.86%) Google
2 63 (37.95%) Omniture
3 47 (28.31%) Adobe
4 25 (15.06%) Coremetrics
5 22 (13.25%) Oracle
6 19 (11.45%) Microsoft
7 15 (9.04%) Tableau
8 14 (8.43%) hybris
8 14 (8.43%) ATG
9 9 (5.42%) IBM
10 8 (4.82%) Hitwise
11 5 (3.01%) Sitecore
11 5 (3.01%) Twitter
12 4 (2.41%) Facebook
12 4 (2.41%) Cognos
12 4 (2.41%) HP
13 2 (1.20%) OpenText
13 2 (1.20%) Xamarin
13 2 (1.20%) comScore
14 1 (0.60%) Eloqua
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