The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
WebTrends
Rank 779 783 787
Rank change year-on-year
+4 +4
Permanent jobs citing WebTrends 101 96 107
As % of all permanent IT jobs located in the UK 0.091% 0.089% 0.094%
As % of the Business Applications category 1.16% 1.10% 1.18%
Number of salaries quoted 80 65 87
Average salary £40,000 £32,500 £40,000
Average salary % change year-on-year
+23.07% -18.75%
90% offered a salary of more than £27,350 £29,100 £25,000
10% offered a salary of more than £55,000 £60,000 £52,500
UK excluding London average salary £35,000 £30,000 £37,500
% change year-on-year
+16.66% -20.00%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8670 8714 9049
As % of all permanent IT jobs located in the UK 7.85% 8.08% 7.94%
Number of salaries quoted 6965 6653 7285
Average salary £53,000 £52,500 £50,000
Average salary % change year-on-year
+0.95% +5.00%
90% offered a salary of more than £32,500 £33,000 £32,500
10% offered a salary of more than £75,000 £72,500 £77,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 24 December 2014 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 90 £39,250 +20.76% 6
London -2 43 £42,000 - 2
City of London +14 16 £35,750 -30.24% 1
South East -17 15 £35,000 +16.66%
Yorkshire -19 8 £37,250 +24.16% 1
Newport - 8 £45,000 -
South Wales - 8 £45,000 -
Wales - 8 £45,000 -
North West -10 6 £30,000 -
Solihull - 6 - - 2
Buckinghamshire - 6 £31,250 -
Marlow - 6 £31,250 -
West Midlands - 6 - - 2
Surrey -3 5 £52,500 +84.21%
West Yorkshire -5 4 £34,500 +15.00% 1
Devon -7 4 £19,000 -41.53%
Plymouth -16 4 £19,000 -41.53%
South West -19 4 £19,000 -41.53% 1
East of England - 4 £45,500 -
Sheffield - 4 £40,000 -
South Yorkshire - 4 £40,000 -
Scotland +4 3 £28,500 -18.57%
Edinburgh 0 3 £28,500 +14.00%
Northampton - 3 £40,000 -
East Midlands - 3 £40,000 -
Northamptonshire - 3 £40,000 -
Kent -11 2 £37,500 -37.50%
Hertfordshire - 2 £55,000 -
Merseyside - 2 £30,000 -
Farnham - 2 £30,750 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 165 (78.95%) Analytics
2 136 (65.07%) Google
3 128 (61.24%) Google Analytics
4 116 (55.50%) Marketing
5 95 (45.45%) Web Analytics
6 69 (33.01%) Analytical Skills
7 63 (30.14%) HTML
8 60 (28.71%) Omniture
9 53 (25.36%) SEO
10 52 (24.88%) User Experience
11 48 (22.97%) JavaScript
12 47 (22.49%) Adobe
13 46 (22.01%) CSS
14 45 (21.53%) Pay per click
15 42 (20.10%) Degree
15 42 (20.10%) Digital Marketing
16 39 (18.66%) E-Commerce
17 36 (17.22%) Social Media
18 35 (16.75%) Advertising
19 34 (16.27%) jQuery
20 31 (14.83%) MS Excel
20 31 (14.83%) MS PowerPoint
21 28 (13.40%) Online Marketing
22 27 (12.92%) Finance
23 26 (12.44%) CMS
23 26 (12.44%) Content Management
24 24 (11.48%) Microsoft
24 24 (11.48%) Data Analysis
25 23 (11.00%) SQL
26 22 (10.53%) Agile Software Development

WebTrends
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 26 (12.44%) CMS
2 14 (6.70%) Tomcat
3 11 (5.26%) IIS
4 8 (3.83%) Apache
4 8 (3.83%) SAS
5 5 (2.39%) TeamSite
6 4 (1.91%) Drupal
7 2 (0.96%) Sitecore CMS
7 2 (0.96%) SharePoint
8 1 (0.48%) WebLogic
8 1 (0.48%) JBoss
8 1 (0.48%) Apache Solr
8 1 (0.48%) Umbraco
8 1 (0.48%) WordPress
Applications
1 31 (14.83%) MS Excel
1 31 (14.83%) MS PowerPoint
2 19 (9.09%) Photoshop
2 19 (9.09%) Adobe Illustrator
3 16 (7.66%) Adobe Creative Suite
4 11 (5.26%) MS Office
5 6 (2.87%) SPSS
6 3 (1.44%) InDesign
6 3 (1.44%) MS Visio
7 2 (0.96%) Fireworks
8 1 (0.48%) Spreadsheet
8 1 (0.48%) PowerPivot
Business Applications
1 128 (61.24%) Google Analytics
2 11 (5.26%) SiteCatalyst
3 9 (4.31%) Tridion
4 5 (2.39%) Radian6
5 1 (0.48%) Cognos Controller
5 1 (0.48%) Magento
5 1 (0.48%) Optimost
Cloud Services
1 8 (3.83%) Amazon AWS
2 7 (3.35%) SaaS
3 1 (0.48%) GitHub
Communications & Networking
1 9 (4.31%) Extranet
2 6 (2.87%) Internet
3 4 (1.91%) Firewall
4 1 (0.48%) SMS
4 1 (0.48%) DNS
Database & Business Intelligence
1 18 (8.61%) MySQL
2 8 (3.83%) Big Data
3 6 (2.87%) QlikView
3 6 (2.87%) Data Warehouse
4 4 (1.91%) Data Mining
4 4 (1.91%) SQL Server
4 4 (1.91%) MS Access
4 4 (1.91%) SQL Server Integration Services
5 3 (1.44%) SQL Server 2012
6 2 (0.96%) SQL Server Analysis Services
6 2 (0.96%) SQL Server Reporting Services
6 2 (0.96%) Data Mart
6 2 (0.96%) Relational Database
7 1 (0.48%) Triplestore
7 1 (0.48%) OLAP
7 1 (0.48%) Crystal Reports
7 1 (0.48%) OLTP
7 1 (0.48%) BusinessObjects
Development Applications
1 7 (3.35%) Dreamweaver
2 4 (1.91%) Axure RP
3 2 (0.96%) Subversion
3 2 (0.96%) Git (software)
4 1 (0.48%) Ant
4 1 (0.48%) Visual Studio
General
1 116 (55.50%) Marketing
2 35 (16.75%) Advertising
3 27 (12.92%) Finance
4 18 (8.61%) Publishing
5 16 (7.66%) Retail
6 9 (4.31%) Manufacturing
7 6 (2.87%) Italian Language
7 6 (2.87%) Spanish Language
8 5 (2.39%) French Language
8 5 (2.39%) Multimedia
9 4 (1.91%) Billing
10 3 (1.44%) Games
10 3 (1.44%) Banking
10 3 (1.44%) Telecoms
11 2 (0.96%) Legal
12 1 (0.48%) Electronics
12 1 (0.48%) Interactive Media
Job Titles
1 51 (24.40%) Analyst
2 34 (16.27%) Web Analyst
3 30 (14.35%) Designer
4 23 (11.00%) Developer
5 22 (10.53%) Web Manager
6 15 (7.18%) Web Analytics Manager
7 14 (6.70%) Web Developer
8 13 (6.22%) PPC Specialist
8 13 (6.22%) PPC Manager
8 13 (6.22%) PPC Analyst
8 13 (6.22%) PPC Executive
9 12 (5.74%) Web Designer
10 11 (5.26%) Data Analyst
11 10 (4.78%) Marketing Manager
11 10 (4.78%) Digital Designer
12 9 (4.31%) Digital Marketing Executive
12 9 (4.31%) Online Marketing Manager
12 9 (4.31%) Marketing Executive
13 8 (3.83%) Front-End Developer
13 8 (3.83%) Account Manager
Libraries, Frameworks & Software Standards
1 63 (30.14%) HTML
2 46 (22.01%) CSS
3 34 (16.27%) jQuery
4 22 (10.53%) HTML5
5 16 (7.66%) CSS3
5 16 (7.66%) XML
5 16 (7.66%) XHTML
6 12 (5.74%) Ajax
7 10 (4.78%) Web Services
8 9 (4.31%) XSLT
9 8 (3.83%) Flash
10 6 (2.87%) .NET
11 5 (2.39%) Cocoon
11 5 (2.39%) PhoneGap
12 4 (1.91%) Sass
12 4 (1.91%) LESS
12 4 (1.91%) JSF
13 3 (1.44%) LAMP
14 2 (0.96%) ASP.NET
14 2 (0.96%) Backbone.js
Miscellaneous
1 69 (33.01%) Analytical Skills
2 52 (24.88%) User Experience
3 36 (17.22%) Social Media
4 22 (10.53%) Mobile App
5 21 (10.05%) Visualisation
6 13 (6.22%) New Media
7 12 (5.74%) Mathematics
8 11 (5.26%) Digital Media
9 10 (4.78%) Economics
10 9 (4.31%) Copywriting
10 9 (4.31%) Podcast
11 7 (3.35%) Statistics
11 7 (3.35%) W3C
12 5 (2.39%) Physics
13 4 (1.91%) Psychology
13 4 (1.91%) Data Integration
13 4 (1.91%) Learning Management System
14 2 (0.96%) Graphic Design
14 2 (0.96%) Management Information System
15 1 (0.48%) Clustering
Operating Systems
1 8 (3.83%) Linux
2 7 (3.35%) Windows
3 2 (0.96%) Apple iOS
3 2 (0.96%) Android
4 1 (0.48%) Windows Server 2008
Processes & Methodologies
1 165 (78.95%) Analytics
2 95 (45.45%) Web Analytics
3 53 (25.36%) SEO
4 45 (21.53%) Pay per click
5 42 (20.10%) Digital Marketing
6 39 (18.66%) E-Commerce
7 28 (13.40%) Online Marketing
8 26 (12.44%) Content Management
9 24 (11.48%) Data Analysis
10 22 (10.53%) Agile Software Development
11 21 (10.05%) Business Intelligence
12 17 (8.13%) Project Management
13 14 (6.70%) B2B
13 14 (6.70%) Time Management
14 13 (6.22%) Email Marketing
14 13 (6.22%) Market Research
14 13 (6.22%) Responsive Web Design
15 11 (5.26%) Stakeholder Management
16 10 (4.78%) CRM
16 10 (4.78%) Statistical Modelling
Programming Languages
1 48 (22.97%) JavaScript
2 23 (11.00%) SQL
3 15 (7.18%) PHP
4 9 (4.31%) Java
5 5 (2.39%) PHP5
6 3 (1.44%) C
7 2 (0.96%) C#
7 2 (0.96%) T-SQL
7 2 (0.96%) R
8 1 (0.48%) WebLogic Scripting Tool
Qualifications
1 42 (20.10%) Degree
2 1 (0.48%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (2.87%) GCP
1 6 (2.87%) WAI
2 4 (1.91%) QA
3 2 (0.96%) Data Quality
System Software
1 1 (0.48%) Active Directory
1 1 (0.48%) VMware ESX
1 1 (0.48%) VMware Infrastructure
Vendors
1 136 (65.07%) Google
2 60 (28.71%) Omniture
3 47 (22.49%) Adobe
4 24 (11.48%) Microsoft
5 16 (7.66%) Coremetrics
5 16 (7.66%) ClickTale
6 14 (6.70%) Hitwise
7 13 (6.22%) Facebook
8 10 (4.78%) Tealeaf
9 9 (4.31%) Twitter
10 6 (2.87%) DoubleClick
11 5 (2.39%) Business Objects
12 3 (1.44%) Maxymiser
12 3 (1.44%) comScore
13 2 (0.96%) Sysomos
13 2 (0.96%) Sitecore
13 2 (0.96%) IBM
14 1 (0.48%) SAP
14 1 (0.48%) Cognos
14 1 (0.48%) Dell
London
Salt
Salary: £70000 - £80000 per annum + bonus & benefits
Posted: 4 days ago
Bournemouth, Dorset
Edge Specialist Recruitment
Salary: £25000 - £35000 per annum
Posted: 4 days ago
Bingley
Smart Recruit Online
Salary: £30000 - £35000 per annum
Posted: 18 days ago
Solihull, West Midlands
npower
Posted: 21 days ago
Solihull, West Midlands
npower
Posted: 21 days ago