The first table below looks at the demand for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
WebTrends
Rank 738 780 795
Rank change year-on-year
+42 +15
Permanent jobs citing WebTrends 167 99 104
As % of all permanent IT jobs located in the UK 0.14% 0.091% 0.088%
As % of the Business Applications category 1.84% 1.14% 1.06%
Number of salaries quoted 115 71 93
Average salary £37,500 £36,000 £38,750
Average salary % change year-on-year
+4.16% -7.09%
90% offered a salary of more than £25,500 £27,500 £26,000
10% offered a salary of more than £53,400 £50,000 £55,000
UK excluding London average salary £35,000 £30,000 £31,000
% change year-on-year
+16.66% -3.22%
Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9083 8664 9824
As % of all permanent IT jobs located in the UK 7.75% 7.96% 8.33%
Number of salaries quoted 7117 6811 8188
Average salary £52,500 £50,500 £55,000
Average salary % change year-on-year
+3.96% -8.18%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 25 July 2014 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 160 £37,500 +3.44% 9
London -35 71 £47,500 +18.75% 5
South East +23 46 £45,000 +28.57% 2
City of London +8 28 £33,750 -15.62% 4
Surrey +19 27 £45,000 +28.57%
West Midlands - 22 £25,500 -
Birmingham - 18 £25,500 -
Woking - 15 £45,000 -
East of England 0 7 £35,000 -28.20%
South West -8 7 £30,000 -7.69%
Hertfordshire -2 6 £35,000 -30.00%
Potters Bar - 6 £35,000 -
Bristol +2 5 £30,000 -
West Sussex - 5 £40,000 - 1
East Sussex -16 4 £22,500 -
Brighton -20 4 £22,500 -
Crawley - 4 £35,750 -
Kent - 4 £32,000 - 1
Scotland - 4 £40,000 - 1
Oxfordshire +3 3 - -
Berkshire - 3 £47,500 -
Edinburgh - 3 - - 1
Newport - 3 £35,000 -
Wales - 3 £35,000 -
South Wales - 3 £35,000 -
East Midlands -7 2 £36,750 +20.49% 1
North West -10 2 £35,000 +18.64%
Yorkshire -40 2 £37,500 +36.36%
Wiltshire - 2 £26,500 -
York - 2 £37,500 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 218 (68.77%) Analytics
2 168 (53.00%) Google
3 160 (50.47%) Google Analytics
4 153 (48.26%) Marketing
5 134 (42.27%) Web Analytics
6 122 (38.49%) HTML
7 114 (35.96%) SEO
8 105 (33.12%) CSS
9 104 (32.81%) JavaScript
10 96 (30.28%) Adobe
11 93 (29.34%) CMS
12 84 (26.50%) Omniture
13 74 (23.34%) Photoshop
14 73 (23.03%) Coremetrics
15 70 (22.08%) E-Commerce
16 69 (21.77%) jQuery
17 66 (20.82%) Degree
18 64 (20.19%) Social Media
19 63 (19.87%) HTML5
20 62 (19.56%) SQL
21 61 (19.24%) Ajax
22 60 (18.93%) Pay per click
22 60 (18.93%) Finance
23 58 (18.30%) MySQL
23 58 (18.30%) Digital Marketing
24 53 (16.72%) Web Development
25 52 (16.40%) MS Excel
26 51 (16.09%) PHP
27 50 (15.77%) CSS3
28 49 (15.46%) XHTML

WebTrends
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 93 (29.34%) CMS
2 22 (6.94%) IIS
2 22 (6.94%) Tomcat
3 19 (5.99%) Apache
4 16 (5.05%) WordPress
5 14 (4.42%) Joomla!
6 9 (2.84%) Umbraco
7 8 (2.52%) Adobe CQ
8 7 (2.21%) SAS
9 6 (1.89%) SharePoint
10 4 (1.26%) Drupal
11 3 (0.95%) WebLogic
11 3 (0.95%) IBM Notes
12 2 (0.63%) WorkSite
12 2 (0.63%) Node.js
13 1 (0.32%) Facebook Platform
13 1 (0.32%) Sitecore CMS
13 1 (0.32%) TeamSite
Applications
1 74 (23.34%) Photoshop
2 52 (16.40%) MS Excel
3 41 (12.93%) MS PowerPoint
4 24 (7.57%) Adobe Illustrator
5 18 (5.68%) MS Office
6 3 (0.95%) SPSS
7 2 (0.63%) InDesign
7 2 (0.63%) Stata
7 2 (0.63%) PowerPivot
8 1 (0.32%) InfoPath
8 1 (0.32%) Spreadsheet
8 1 (0.32%) Fireworks
Business Applications
1 160 (50.47%) Google Analytics
2 39 (12.30%) SiteCatalyst
3 16 (5.05%) Magento
4 9 (2.84%) Tridion
5 3 (0.95%) Oracle CRM
5 3 (0.95%) Cognos Controller
Cloud Services
1 12 (3.79%) Amazon AWS
2 5 (1.58%) SaaS
3 4 (1.26%) Microsoft Azure
Communications & Networking
1 11 (3.47%) Extranet
1 11 (3.47%) Firewall
2 7 (2.21%) Internet
3 2 (0.63%) Intranet
Database & Business Intelligence
1 58 (18.30%) MySQL
2 11 (3.47%) SQL Server
2 11 (3.47%) Big Data
3 9 (2.84%) SQL Server 2012
3 9 (2.84%) MS Access
4 7 (2.21%) Crystal Reports
5 3 (0.95%) SQL Server Integration Services
5 3 (0.95%) QlikView
6 2 (0.63%) SQL Server Analysis Services
6 2 (0.63%) Data Warehouse
6 2 (0.63%) IDOL
6 2 (0.63%) SQL Server Reporting Services
7 1 (0.32%) Data Mart
7 1 (0.32%) Data Mining
7 1 (0.32%) SAS Enterprise Miner
Development Applications
1 39 (12.30%) Subversion
2 14 (4.42%) Git (software)
3 3 (0.95%) Ant
4 2 (0.63%) JIRA
5 1 (0.32%) Selenium
5 1 (0.32%) Visual Studio
5 1 (0.32%) Hudson
5 1 (0.32%) PhoneGap
5 1 (0.32%) Jasmine
General
1 153 (48.26%) Marketing
2 60 (18.93%) Finance
3 38 (11.99%) Publishing
4 35 (11.04%) Advertising
5 19 (5.99%) Retail
6 16 (5.05%) Electronics
7 10 (3.15%) Banking
8 9 (2.84%) Billing
8 9 (2.84%) Manufacturing
9 4 (1.26%) Games
9 4 (1.26%) Retail Banking
10 3 (0.95%) Legal
10 3 (0.95%) Telecoms
11 2 (0.63%) Interactive Media
11 2 (0.63%) Danish Language
12 1 (0.32%) German Language
12 1 (0.32%) Law
Job Titles
1 117 (36.91%) Analyst
2 86 (27.13%) Developer
3 71 (22.40%) Web Analyst
4 44 (13.88%) Front-End Developer
5 41 (12.93%) Web Developer
6 21 (6.62%) Designer
6 21 (6.62%) Insight Analyst
7 15 (4.73%) Data Analyst
7 15 (4.73%) Research Analyst
8 14 (4.42%) PPC Specialist
8 14 (4.42%) PHP Developer
8 14 (4.42%) PPC Manager
8 14 (4.42%) PPC Analyst
8 14 (4.42%) PPC Executive
9 13 (4.10%) Senior Analyst
10 11 (3.47%) MI Analyst
11 10 (3.15%) Web Analytics Analyst
12 9 (2.84%) Front-End Web Developer
12 9 (2.84%) Data Scientist
12 9 (2.84%) Head of Operations
Libraries, Frameworks & Software Standards
1 122 (38.49%) HTML
2 105 (33.12%) CSS
3 69 (21.77%) jQuery
4 63 (19.87%) HTML5
5 61 (19.24%) Ajax
6 50 (15.77%) CSS3
7 49 (15.46%) XHTML
8 37 (11.67%) Twitter Bootstrap
9 32 (10.09%) Semantic HTML
10 22 (6.94%) XML
11 17 (5.36%) .NET
12 13 (4.10%) Web Services
13 12 (3.79%) ASP.NET
14 11 (3.47%) XSLT
14 11 (3.47%) JSF
15 8 (2.52%) LAMP
16 3 (0.95%) RESTful
16 3 (0.95%) AngularJS
16 3 (0.95%) Middleware
16 3 (0.95%) J2EE
Miscellaneous
1 64 (20.19%) Social Media
2 40 (12.62%) Statistics
3 33 (10.41%) Economics
4 30 (9.46%) Visualisation
5 22 (6.94%) Mathematics
6 18 (5.68%) Copywriting
6 18 (5.68%) Open Source
7 16 (5.05%) Computer Science
7 16 (5.05%) Physics
8 13 (4.10%) Mobile App
9 11 (3.47%) New Media
10 10 (3.15%) Learning Management System
10 10 (3.15%) Blog
11 9 (2.84%) Podcast
12 8 (2.52%) Graphic Design
12 8 (2.52%) W3C
12 8 (2.52%) Digital Media
13 6 (1.89%) iDTV
14 3 (0.95%) Clustering
14 3 (0.95%) Online Games
Operating Systems
1 24 (7.57%) Linux
2 11 (3.47%) Windows
3 5 (1.58%) Apple iOS
4 3 (0.95%) Windows Server 2008
Processes & Methodologies
1 218 (68.77%) Analytics
2 134 (42.27%) Web Analytics
3 114 (35.96%) SEO
4 70 (22.08%) E-Commerce
5 60 (18.93%) Pay per click
6 58 (18.30%) Digital Marketing
7 53 (16.72%) Web Development
8 38 (11.99%) Project Management
9 37 (11.67%) Scrum
10 36 (11.36%) Agile Software Development
11 34 (10.73%) Web Accessibility
11 34 (10.73%) Online Marketing
12 33 (10.41%) Data Analysis
13 30 (9.46%) Content Management
14 28 (8.83%) Time Management
15 26 (8.20%) Web Design
15 26 (8.20%) Data Modelling
16 23 (7.26%) Business Intelligence
17 19 (5.99%) Statistical Modelling
17 19 (5.99%) Marketing Analytics
Programming Languages
1 104 (32.81%) JavaScript
2 62 (19.56%) SQL
3 51 (16.09%) PHP
4 29 (9.15%) Java
5 15 (4.73%) R
5 15 (4.73%) VBA
5 15 (4.73%) Python
6 6 (1.89%) C
7 3 (0.95%) PHP5
7 3 (0.95%) WebLogic Scripting Tool
8 2 (0.63%) Objective-C
8 2 (0.63%) C#
9 1 (0.32%) T-SQL
9 1 (0.32%) VB.NET
9 1 (0.32%) ActionScript
9 1 (0.32%) ActionScript 3.0
Qualifications
1 66 (20.82%) Degree
2 4 (1.26%) PMI Certification
3 3 (0.95%) PMP
Quality Assurance & Compliance
1 6 (1.89%) QA
2 2 (0.63%) SLA
3 1 (0.32%) Data Quality
System Software
1 3 (0.95%) Active Directory
1 3 (0.95%) VMware ESX
1 3 (0.95%) VMware Infrastructure
Systems Management
1 2 (0.63%) BMC PATROL
Vendors
1 168 (53.00%) Google
2 96 (30.28%) Adobe
3 84 (26.50%) Omniture
4 73 (23.03%) Coremetrics
5 28 (8.83%) Microsoft
6 22 (6.94%) Twitter
7 20 (6.31%) Facebook
8 15 (4.73%) Tableau
8 15 (4.73%) DoubleClick
9 9 (2.84%) Business Objects
9 9 (2.84%) Sitecore
10 6 (1.89%) Hitwise
11 5 (1.58%) Cognos
12 4 (1.26%) IBM
12 4 (1.26%) Oracle
12 4 (1.26%) ClickTale
12 4 (1.26%) Tealeaf
13 3 (0.95%) SAP
13 3 (0.95%) JBoss
13 3 (0.95%) Yahoo!
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