The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
WebTrends
Rank 785 757 824
Rank change year-on-year
-28 +67
Permanent jobs citing WebTrends 117 119 77
As % of all permanent IT jobs located in the UK 0.10% 0.11% 0.066%
As % of the Business Applications category 1.32% 1.34% 0.80%
Number of salaries quoted 76 73 68
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,000 £30,000 £26,000
10% offered a salary of more than £56,500 £50,000 £45,000
UK excluding London average salary £37,500 £32,500 £37,500
% change year-on-year
+15.38% -13.33%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8886 8891 9577
As % of all permanent IT jobs located in the UK 7.76% 8.33% 8.26%
Number of salaries quoted 6872 6989 7841
Average salary £52,500 £50,000 £52,500
Average salary % change year-on-year
+5.00% -4.76%
90% offered a salary of more than £34,500 £32,500 £33,500
10% offered a salary of more than £75,000 £76,900 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 19 September 2014 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 113 £40,000 +6.66% 6
London -48 62 £45,000 +2.85% 2
South East +5 30 £40,000 +14.28% 1
City of London +17 23 £30,000 -33.33% 1
Surrey +11 13 £35,000 -
Yorkshire -29 6 £37,250 +24.16% 1
Berkshire +7 5 £55,000 +129.16% 1
Edinburgh -10 4 £29,250 +30.00%
Scotland -13 4 £29,250 +30.00%
North West -16 4 £50,000 +75.43% 2
South West -31 4 £32,000 -1.53%
Egham - 4 - -
Kent - 4 £46,250 -
Manchester +3 3 £50,000 +69.49% 1
West Yorkshire -31 3 £37,000 +23.33% 1
West Sussex - 3 £40,000 -
Birmingham - 3 £35,000 -
West Midlands - 3 £35,000 -
Oxfordshire +6 2 - -
East of England -26 2 £43,000 -9.47%
Tyne and Wear - 2 £22,250 -
Maidenhead - 2 £40,000 - 1
North East - 2 £22,250 -
North Yorkshire - 2 £37,500 -
Wiltshire - 2 £37,000 -
East Sussex - 2 £22,500 -
Sunderland - 2 £22,250 -
York - 2 £37,500 -
Bedfordshire - 2 £43,000 -
Brighton - 2 £22,500 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 228 (72.84%) Analytics
2 186 (59.42%) Google
3 174 (55.59%) Google Analytics
4 168 (53.67%) Marketing
5 136 (43.45%) Web Analytics
6 121 (38.66%) SEO
7 119 (38.02%) HTML
8 96 (30.67%) JavaScript
8 96 (30.67%) CSS
9 91 (29.07%) User Experience
10 89 (28.43%) Analytical Skills
11 86 (27.48%) CMS
12 85 (27.16%) Adobe
13 82 (26.20%) Omniture
14 71 (22.68%) Pay per click
14 71 (22.68%) Degree
14 71 (22.68%) Social Media
15 70 (22.36%) Digital Marketing
16 63 (20.13%) E-Commerce
16 63 (20.13%) SQL
17 62 (19.81%) Photoshop
18 60 (19.17%) Coremetrics
19 59 (18.85%) jQuery
20 57 (18.21%) Finance
21 52 (16.61%) MySQL
21 52 (16.61%) HTML5
22 50 (15.97%) Ajax
23 48 (15.34%) Web Development
23 48 (15.34%) MS Excel
24 44 (14.06%) PHP

WebTrends
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 86 (27.48%) CMS
2 25 (7.99%) Tomcat
3 23 (7.35%) IIS
4 20 (6.39%) Apache
5 14 (4.47%) WordPress
6 13 (4.15%) Joomla!
7 9 (2.88%) Umbraco
8 6 (1.92%) SharePoint
9 5 (1.60%) SAS
10 4 (1.28%) Adobe CQ
11 3 (0.96%) TeamSite
11 3 (0.96%) WebLogic
11 3 (0.96%) IBM Notes
12 2 (0.64%) Sitecore CMS
12 2 (0.64%) WorkSite
12 2 (0.64%) Drupal
13 1 (0.32%) Node.js
Applications
1 62 (19.81%) Photoshop
2 48 (15.34%) MS Excel
3 39 (12.46%) MS PowerPoint
4 22 (7.03%) Adobe Illustrator
5 16 (5.11%) MS Office
6 5 (1.60%) SPSS
6 5 (1.60%) InDesign
7 3 (0.96%) PowerPivot
8 2 (0.64%) Stata
9 1 (0.32%) InfoPath
9 1 (0.32%) Spreadsheet
9 1 (0.32%) Fireworks
Business Applications
1 174 (55.59%) Google Analytics
2 36 (11.50%) SiteCatalyst
3 13 (4.15%) Magento
4 12 (3.83%) Tridion
5 3 (0.96%) Cognos Controller
6 1 (0.32%) Oracle CRM
6 1 (0.32%) Optimost
Cloud Services
1 14 (4.47%) Amazon AWS
2 4 (1.28%) SaaS
3 3 (0.96%) Microsoft Azure
Communications & Networking
1 14 (4.47%) Extranet
2 12 (3.83%) Firewall
3 6 (1.92%) Internet
4 2 (0.64%) Intranet
5 1 (0.32%) DNS
Database & Business Intelligence
1 52 (16.61%) MySQL
2 15 (4.79%) Big Data
3 12 (3.83%) SQL Server
4 9 (2.88%) SQL Server 2012
5 8 (2.56%) MS Access
6 7 (2.24%) Crystal Reports
7 6 (1.92%) SQL Server Integration Services
7 6 (1.92%) QlikView
8 4 (1.28%) SQL Server Analysis Services
8 4 (1.28%) SQL Server Reporting Services
8 4 (1.28%) Data Warehouse
9 2 (0.64%) Data Mining
9 2 (0.64%) IDOL
9 2 (0.64%) Data Mart
Development Applications
1 30 (9.58%) Subversion
2 14 (4.47%) Git (software)
3 3 (0.96%) Ant
4 1 (0.32%) Visual Studio
4 1 (0.32%) Dreamweaver
4 1 (0.32%) JIRA
4 1 (0.32%) Selenium
4 1 (0.32%) Hudson
4 1 (0.32%) Jasmine
General
1 168 (53.67%) Marketing
2 57 (18.21%) Finance
3 42 (13.42%) Publishing
4 39 (12.46%) Advertising
5 16 (5.11%) Electronics
6 13 (4.15%) Retail
7 12 (3.83%) Manufacturing
8 11 (3.51%) Billing
9 7 (2.24%) Banking
10 6 (1.92%) Games
11 4 (1.28%) Legal
12 3 (0.96%) Retail Banking
13 2 (0.64%) Interactive Media
13 2 (0.64%) Danish Language
14 1 (0.32%) German Language
14 1 (0.32%) Multimedia
14 1 (0.32%) Telecoms
Job Titles
1 113 (36.10%) Analyst
2 75 (23.96%) Web Analyst
3 74 (23.64%) Developer
4 37 (11.82%) Web Developer
5 34 (10.86%) Front-End Developer
6 21 (6.71%) Designer
7 18 (5.75%) Insight Analyst
8 15 (4.79%) Research Analyst
8 15 (4.79%) Data Analyst
9 14 (4.47%) Senior Analyst
10 12 (3.83%) PPC Specialist
10 12 (3.83%) Marketing Executive
10 12 (3.83%) PPC Manager
10 12 (3.83%) PPC Analyst
10 12 (3.83%) PPC Executive
10 12 (3.83%) Web Analytics Analyst
10 12 (3.83%) Digital Marketing Executive
11 11 (3.51%) Web Manager
11 11 (3.51%) Web Designer
11 11 (3.51%) Senior Developer
Libraries, Frameworks & Software Standards
1 119 (38.02%) HTML
2 96 (30.67%) CSS
3 59 (18.85%) jQuery
4 52 (16.61%) HTML5
5 50 (15.97%) Ajax
6 39 (12.46%) CSS3
6 39 (12.46%) XHTML
7 26 (8.31%) XML
8 25 (7.99%) Twitter Bootstrap
9 24 (7.67%) Semantic HTML
10 16 (5.11%) Web Services
10 16 (5.11%) .NET
11 14 (4.47%) XSLT
12 12 (3.83%) JSF
12 12 (3.83%) ASP.NET
13 5 (1.60%) LAMP
14 4 (1.28%) LESS
15 3 (0.96%) PhoneGap
15 3 (0.96%) RESTful
15 3 (0.96%) Sass
Miscellaneous
1 91 (29.07%) User Experience
2 89 (28.43%) Analytical Skills
3 71 (22.68%) Social Media
4 40 (12.78%) Statistics
5 32 (10.22%) Economics
5 32 (10.22%) Visualisation
6 24 (7.67%) Mathematics
7 18 (5.75%) Copywriting
8 16 (5.11%) Physics
9 14 (4.47%) New Media
10 13 (4.15%) Mobile App
10 13 (4.15%) Open Source
10 13 (4.15%) Computer Science
11 12 (3.83%) Learning Management System
11 12 (3.83%) Podcast
12 11 (3.51%) Blog
13 8 (2.56%) Digital Media
14 7 (2.24%) Graphic Design
14 7 (2.24%) iDTV
15 5 (1.60%) W3C
Operating Systems
1 25 (7.99%) Linux
2 11 (3.51%) Windows
3 3 (0.96%) Windows Server 2008
3 3 (0.96%) Apple iOS
Processes & Methodologies
1 228 (72.84%) Analytics
2 136 (43.45%) Web Analytics
3 121 (38.66%) SEO
4 71 (22.68%) Pay per click
5 70 (22.36%) Digital Marketing
6 63 (20.13%) E-Commerce
7 48 (15.34%) Web Development
8 43 (13.74%) Online Marketing
9 42 (13.42%) Agile Software Development
10 36 (11.50%) Project Management
11 32 (10.22%) Data Analysis
12 31 (9.90%) Content Management
13 29 (9.27%) Business Intelligence
13 29 (9.27%) Time Management
14 27 (8.63%) Web Design
15 26 (8.31%) Scrum
15 26 (8.31%) Data Modelling
16 25 (7.99%) Web Accessibility
17 19 (6.07%) Statistical Modelling
17 19 (6.07%) Line Management
Programming Languages
1 96 (30.67%) JavaScript
2 63 (20.13%) SQL
3 44 (14.06%) PHP
4 30 (9.58%) Java
5 16 (5.11%) R
6 15 (4.79%) VBA
6 15 (4.79%) Python
7 5 (1.60%) C
8 4 (1.28%) PHP5
9 3 (0.96%) WebLogic Scripting Tool
9 3 (0.96%) C#
9 3 (0.96%) T-SQL
10 2 (0.64%) Objective-C
11 1 (0.32%) ActionScript 3.0
11 1 (0.32%) VB.NET
11 1 (0.32%) ActionScript
Qualifications
1 71 (22.68%) Degree
2 3 (0.96%) PMP
2 3 (0.96%) PMI Certification
3 1 (0.32%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (2.24%) QA
2 2 (0.64%) Data Quality
System Software
1 3 (0.96%) Active Directory
1 3 (0.96%) VMware ESX
1 3 (0.96%) VMware Infrastructure
Systems Management
1 2 (0.64%) BMC PATROL
Vendors
1 186 (59.42%) Google
2 85 (27.16%) Adobe
3 82 (26.20%) Omniture
4 60 (19.17%) Coremetrics
5 32 (10.22%) Microsoft
6 25 (7.99%) Twitter
7 24 (7.67%) Facebook
8 13 (4.15%) Hitwise
9 12 (3.83%) ClickTale
9 12 (3.83%) DoubleClick
10 11 (3.51%) Tableau
11 10 (3.19%) Sitecore
12 8 (2.56%) Tealeaf
12 8 (2.56%) Business Objects
13 3 (0.96%) JBoss
13 3 (0.96%) Cognos
13 3 (0.96%) Yahoo!
13 3 (0.96%) VMware
13 3 (0.96%) Lotus
14 2 (0.64%) Interwoven
Bury, Lancashire
Applause IT Innovation
Salary: £27000 - £31000 per annum + bens
Posted: Yesterday
West Yorkshire
The Bridge Ltd
Salary: From £32,000 to £37,000 per annum
Posted: Yesterday
Wirral
Recruitment Genius
Salary: £18000 - £25000 per annum
Posted: 18 days ago
City of London
Greywood Associates Limited
Salary: £30000 - £45000 per annum + bens
Posted: 18 days ago
London
Ensighten
Salary: From £35,000 to £55,000 per annum
Posted: 24 days ago