The first table below looks at the demand for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
WebTrends
Rank 743 767 804
Rank change year-on-year
+24 +37
Permanent jobs citing WebTrends 164 102 100
As % of all permanent IT jobs located in the UK 0.14% 0.094% 0.085%
As % of the Business Applications category 1.81% 1.17% 1.02%
Number of salaries quoted 113 73 90
Average salary £37,500 £36,500 £40,000
Average salary % change year-on-year
+2.73% -8.75%
90% offered a salary of more than £25,500 £27,500 £26,000
10% offered a salary of more than £53,700 £50,000 £55,000
UK excluding London average salary £35,000 £30,250 £31,000
% change year-on-year
+15.70% -2.41%
Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9054 8722 9816
As % of all permanent IT jobs located in the UK 7.75% 8.02% 8.33%
Number of salaries quoted 7111 6843 8188
Average salary £52,500 £50,500 £55,000
Average salary % change year-on-year
+3.96% -8.18%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 29 July 2014 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 157 £38,500 +4.05% 10
London -20 71 £47,500 +18.75% 5
South East +34 44 £45,000 +28.57% 3
City of London +14 28 £33,750 -15.62% 4
Surrey +16 27 £45,000 +28.57%
West Midlands - 21 £25,500 -
Birmingham - 17 £25,500 -
Woking - 15 £45,000 -
East of England 0 7 £35,000 -28.20%
South West -7 7 £30,000 -7.69%
Hertfordshire -6 6 £35,000 -30.00%
Potters Bar - 6 £35,000 -
Bristol +2 5 £30,000 -
Scotland -7 4 £40,000 - 1
East Sussex -17 4 £22,500 -
Brighton -22 4 £22,500 -
West Sussex - 4 £40,000 - 1
Oxfordshire -2 3 - -
Edinburgh -4 3 - - 1
Crawley - 3 £40,000 -
Newport - 3 £35,000 -
Berkshire - 3 £47,500 - 1
Kent - 3 £32,500 - 1
South Wales - 3 £35,000 -
Wales - 3 £35,000 -
East Midlands +1 2 £36,750 +20.49% 1
Yorkshire -46 2 £37,500 +36.36%
North East - 2 £22,250 - 1
Tyne and Wear - 2 £22,250 - 1
North Yorkshire - 2 £37,500 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 29 July 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 219 (68.87%) Analytics
2 170 (53.46%) Google
3 162 (50.94%) Google Analytics
4 153 (48.11%) Marketing
5 136 (42.77%) Web Analytics
6 122 (38.36%) HTML
7 113 (35.53%) SEO
8 105 (33.02%) CSS
9 104 (32.70%) JavaScript
10 96 (30.19%) Adobe
11 91 (28.62%) CMS
12 84 (26.42%) Omniture
13 74 (23.27%) Photoshop
14 73 (22.96%) Coremetrics
15 72 (22.64%) E-Commerce
16 68 (21.38%) Degree
16 68 (21.38%) jQuery
17 64 (20.13%) HTML5
18 63 (19.81%) Social Media
18 63 (19.81%) SQL
19 61 (19.18%) Finance
19 61 (19.18%) Pay per click
20 60 (18.87%) Ajax
21 58 (18.24%) Digital Marketing
21 58 (18.24%) MySQL
22 53 (16.67%) MS Excel
23 52 (16.35%) Web Development
24 51 (16.04%) PHP
25 50 (15.72%) CSS3
26 49 (15.41%) XHTML

WebTrends
Top Related IT Skills by Category

For the 6 months to 29 July 2014, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 91 (28.62%) CMS
2 22 (6.92%) IIS
2 22 (6.92%) Tomcat
3 19 (5.97%) Apache
4 16 (5.03%) WordPress
5 14 (4.40%) Joomla!
6 9 (2.83%) Umbraco
7 8 (2.52%) Adobe CQ
8 7 (2.20%) SAS
9 6 (1.89%) SharePoint
10 4 (1.26%) Drupal
11 3 (0.94%) WebLogic
11 3 (0.94%) IBM Notes
12 2 (0.63%) WorkSite
12 2 (0.63%) Node.js
13 1 (0.31%) Facebook Platform
13 1 (0.31%) Sitecore CMS
13 1 (0.31%) TeamSite
Applications
1 74 (23.27%) Photoshop
2 53 (16.67%) MS Excel
3 42 (13.21%) MS PowerPoint
4 24 (7.55%) Adobe Illustrator
5 18 (5.66%) MS Office
6 3 (0.94%) SPSS
7 2 (0.63%) InDesign
7 2 (0.63%) Stata
7 2 (0.63%) PowerPivot
8 1 (0.31%) InfoPath
8 1 (0.31%) Spreadsheet
8 1 (0.31%) Fireworks
Business Applications
1 162 (50.94%) Google Analytics
2 39 (12.26%) SiteCatalyst
3 16 (5.03%) Magento
4 8 (2.52%) Tridion
5 3 (0.94%) Oracle CRM
5 3 (0.94%) Cognos Controller
Cloud Services
1 12 (3.77%) Amazon AWS
2 5 (1.57%) SaaS
3 4 (1.26%) Microsoft Azure
Communications & Networking
1 11 (3.46%) Firewall
2 10 (3.14%) Extranet
3 7 (2.20%) Internet
4 2 (0.63%) Intranet
Database & Business Intelligence
1 58 (18.24%) MySQL
2 12 (3.77%) SQL Server
2 12 (3.77%) Big Data
3 10 (3.14%) SQL Server 2012
3 10 (3.14%) MS Access
4 7 (2.20%) Crystal Reports
5 3 (0.94%) SQL Server Integration Services
5 3 (0.94%) QlikView
6 2 (0.63%) SQL Server Analysis Services
6 2 (0.63%) Data Warehouse
6 2 (0.63%) IDOL
6 2 (0.63%) SQL Server Reporting Services
7 1 (0.31%) Data Mart
7 1 (0.31%) Data Mining
7 1 (0.31%) SAS Enterprise Miner
Development Applications
1 39 (12.26%) Subversion
2 14 (4.40%) Git (software)
3 3 (0.94%) Ant
4 2 (0.63%) JIRA
5 1 (0.31%) Selenium
5 1 (0.31%) Visual Studio
5 1 (0.31%) Hudson
5 1 (0.31%) PhoneGap
5 1 (0.31%) Jasmine
General
1 153 (48.11%) Marketing
2 61 (19.18%) Finance
3 38 (11.95%) Publishing
4 34 (10.69%) Advertising
5 19 (5.97%) Retail
6 16 (5.03%) Electronics
7 10 (3.14%) Banking
8 9 (2.83%) Billing
9 8 (2.52%) Manufacturing
10 4 (1.26%) Games
10 4 (1.26%) Retail Banking
11 3 (0.94%) Legal
11 3 (0.94%) Telecoms
12 2 (0.63%) Interactive Media
12 2 (0.63%) Danish Language
13 1 (0.31%) German Language
13 1 (0.31%) Law
Job Titles
1 119 (37.42%) Analyst
2 86 (27.04%) Developer
3 73 (22.96%) Web Analyst
4 43 (13.52%) Front-End Developer
5 41 (12.89%) Web Developer
6 21 (6.60%) Designer
6 21 (6.60%) Insight Analyst
7 17 (5.35%) Data Analyst
8 15 (4.72%) PHP Developer
8 15 (4.72%) Research Analyst
9 14 (4.40%) PPC Specialist
9 14 (4.40%) PPC Manager
9 14 (4.40%) PPC Analyst
9 14 (4.40%) PPC Executive
10 13 (4.09%) Senior Analyst
11 11 (3.46%) MI Analyst
11 11 (3.46%) Web Analytics Analyst
12 9 (2.83%) Data Scientist
12 9 (2.83%) Head of Operations
12 9 (2.83%) Web Designer
Libraries, Frameworks & Software Standards
1 122 (38.36%) HTML
2 105 (33.02%) CSS
3 68 (21.38%) jQuery
4 64 (20.13%) HTML5
5 60 (18.87%) Ajax
6 50 (15.72%) CSS3
7 49 (15.41%) XHTML
8 36 (11.32%) Twitter Bootstrap
9 32 (10.06%) Semantic HTML
10 22 (6.92%) XML
11 17 (5.35%) .NET
12 13 (4.09%) Web Services
13 12 (3.77%) ASP.NET
14 11 (3.46%) XSLT
14 11 (3.46%) JSF
15 9 (2.83%) LAMP
16 3 (0.94%) RESTful
16 3 (0.94%) Middleware
16 3 (0.94%) J2EE
17 2 (0.63%) DOM
Miscellaneous
1 63 (19.81%) Social Media
2 40 (12.58%) Statistics
3 34 (10.69%) Economics
4 30 (9.43%) Visualisation
5 23 (7.23%) Mathematics
6 18 (5.66%) Copywriting
6 18 (5.66%) Open Source
7 16 (5.03%) Computer Science
7 16 (5.03%) Physics
8 12 (3.77%) Mobile App
9 10 (3.14%) Learning Management System
9 10 (3.14%) New Media
9 10 (3.14%) Blog
10 8 (2.52%) Podcast
10 8 (2.52%) Graphic Design
10 8 (2.52%) W3C
10 8 (2.52%) Digital Media
11 6 (1.89%) iDTV
12 3 (0.94%) Clustering
12 3 (0.94%) Online Games
Operating Systems
1 24 (7.55%) Linux
2 11 (3.46%) Windows
3 5 (1.57%) Apple iOS
4 3 (0.94%) Windows Server 2008
Processes & Methodologies
1 219 (68.87%) Analytics
2 136 (42.77%) Web Analytics
3 113 (35.53%) SEO
4 72 (22.64%) E-Commerce
5 61 (19.18%) Pay per click
6 58 (18.24%) Digital Marketing
7 52 (16.35%) Web Development
8 37 (11.64%) Scrum
8 37 (11.64%) Agile Software Development
8 37 (11.64%) Project Management
9 34 (10.69%) Data Analysis
9 34 (10.69%) Web Accessibility
10 33 (10.38%) Online Marketing
11 29 (9.12%) Content Management
12 27 (8.49%) Time Management
13 26 (8.18%) Web Design
13 26 (8.18%) Data Modelling
14 24 (7.55%) Business Intelligence
15 20 (6.29%) Statistical Modelling
16 19 (5.97%) Marketing Analytics
Programming Languages
1 104 (32.70%) JavaScript
2 63 (19.81%) SQL
3 51 (16.04%) PHP
4 29 (9.12%) Java
5 15 (4.72%) R
5 15 (4.72%) VBA
5 15 (4.72%) Python
6 6 (1.89%) C
7 3 (0.94%) PHP5
7 3 (0.94%) WebLogic Scripting Tool
8 2 (0.63%) Objective-C
8 2 (0.63%) C#
9 1 (0.31%) T-SQL
9 1 (0.31%) VB.NET
9 1 (0.31%) ActionScript
9 1 (0.31%) ActionScript 3.0
Qualifications
1 68 (21.38%) Degree
2 4 (1.26%) PMI Certification
3 3 (0.94%) PMP
Quality Assurance & Compliance
1 6 (1.89%) QA
2 2 (0.63%) SLA
3 1 (0.31%) Data Quality
System Software
1 3 (0.94%) Active Directory
1 3 (0.94%) VMware ESX
1 3 (0.94%) VMware Infrastructure
Systems Management
1 2 (0.63%) BMC PATROL
Vendors
1 170 (53.46%) Google
2 96 (30.19%) Adobe
3 84 (26.42%) Omniture
4 73 (22.96%) Coremetrics
5 29 (9.12%) Microsoft
6 22 (6.92%) Twitter
7 20 (6.29%) Facebook
8 15 (4.72%) Tableau
8 15 (4.72%) DoubleClick
9 9 (2.83%) Business Objects
9 9 (2.83%) Sitecore
10 6 (1.89%) Hitwise
11 5 (1.57%) Cognos
12 4 (1.26%) IBM
12 4 (1.26%) Oracle
12 4 (1.26%) ClickTale
12 4 (1.26%) Tealeaf
13 3 (0.94%) SAP
13 3 (0.94%) JBoss
13 3 (0.94%) Yahoo!
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