The table below looks at the statistics for WebTrends skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited WebTrends over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
WebTrends
Rank 849 789 761
Rank change year-on-year
-60 -28
Permanent jobs citing WebTrends 55 120 116
As % of all permanent IT jobs located in the UK 0.050% 0.11% 0.11%
As % of the Business Applications category 0.74% 1.43% 1.37%
Number of salaries quoted 32 78 75
Average salary £50,000 £40,000 £42,500
Average salary % change year-on-year
+25.00% -5.88%
90% offered a salary of more than £31,600 £25,600 £30,000
10% offered a salary of more than £60,000 £55,900 £50,000
UK excluding London average salary £47,250 £37,500 £33,750
% change year-on-year
+26.00% +11.11%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
7463 8410 8463
As % of all permanent IT jobs located in the UK 6.84% 7.37% 8.02%
Number of salaries quoted 5906 6586 6623
Average salary £55,000 £53,000 £52,000
Average salary % change year-on-year
+3.77% +1.92%
90% offered a salary of more than £35,000 £35,000 £34,000
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing WebTrends within the UK.

WebTrends Salary Trend in the UK

WebTrends
Salary Histogram

This chart provides a salary histogram for IT jobs citing WebTrends over the 3 months to 4 September 2015 within the UK.

WebTrends Salary Histogram in the UK

WebTrends
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing WebTrends within the UK over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -51 55 £50,000 +25.00% 10
London -21 44 £52,500 +16.66% 4
City of London +19 9 £58,750 +95.83%
Yorkshire +13 3 £44,000 +17.33% 4
East Midlands 0 3 £42,000 +9.09%
South East -15 3 £52,500 +31.25%
Swindon +8 2 £46,000 +73.58% 1
Northampton +3 2 £48,500 +25.97%
Northamptonshire 0 2 £48,500 +25.97%
Wiltshire -4 2 £46,000 +24.32% 1
Surrey -6 2 £50,000 +25.00%
South West -15 2 £46,000 +22.66% 1
York +3 1 £52,500 +40.00%
North Yorkshire +3 1 £52,500 +40.00%
South Yorkshire - 1 £35,500 -
West Yorkshire - 1 - - 4
Nottingham - 1 £32,500 -
Sheffield - 1 £35,500 -
Leeds - 1 - -
Nottinghamshire - 1 £32,500 -
Middlesex - 1 £75,000 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 4 September 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends.

1 116 (77.33%) Analytics
2 95 (63.33%) Google
3 93 (62.00%) Google Analytics
4 81 (54.00%) Marketing
5 68 (45.33%) Web Analytics
6 64 (42.67%) SQL
7 59 (39.33%) Degree
8 54 (36.00%) Omniture
9 50 (33.33%) HTML
10 47 (31.33%) Finance
11 43 (28.67%) CSS
11 43 (28.67%) Adobe
11 43 (28.67%) Analytical Skills
12 40 (26.67%) JavaScript
13 29 (19.33%) Digital Marketing
14 27 (18.00%) Oracle
15 26 (17.33%) Banking
16 25 (16.67%) MS Excel
16 25 (16.67%) E-Commerce
16 25 (16.67%) Adobe Analytics
17 24 (16.00%) Java
18 22 (14.67%) C#
18 22 (14.67%) CRM
19 21 (14.00%) SAS
19 21 (14.00%) Microsoft
19 21 (14.00%) .NET
20 20 (13.33%) ASP.NET
20 20 (13.33%) Open Source
21 19 (12.67%) hybris
21 19 (12.67%) Magento

WebTrends
Top Related IT Skills by Category

For the 6 months to 4 September 2015, IT jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 21 (14.00%) SAS
2 19 (12.67%) Adobe Experience Manager
3 13 (8.67%) CMS
4 12 (8.00%) SharePoint
5 8 (5.33%) WorkSite
6 4 (2.67%) Sitecore CMS
7 2 (1.33%) Apache Solr
7 2 (1.33%) Apache
7 2 (1.33%) Tomcat
8 1 (0.67%) Node.js
8 1 (0.67%) Drupal
Applications
1 25 (16.67%) MS Excel
2 11 (7.33%) SPSS
3 10 (6.67%) MS PowerPoint
4 9 (6.00%) MS Office
5 7 (4.67%) FastStats
6 3 (2.00%) Adobe After Effects
7 2 (1.33%) Photoshop
8 1 (0.67%) Adobe Illustrator
8 1 (0.67%) Adobe Creative Suite
Business Applications
1 19 (12.67%) Magento
2 2 (1.33%) Adobe Campaign
Cloud Services
1 93 (62.00%) Google Analytics
2 25 (16.67%) Adobe Analytics
3 2 (1.33%) SaaS
3 2 (1.33%) Google Cloud Platform
4 1 (0.67%) GitHub
Communications & Networking
1 2 (1.33%) HTTP
1 2 (1.33%) Internet
Database & Business Intelligence
1 8 (5.33%) IDOL
2 7 (4.67%) BusinessObjects
2 7 (4.67%) Data Warehouse
3 5 (3.33%) MS Access
3 5 (3.33%) Big Data
3 5 (3.33%) Relational Database
4 4 (2.67%) QlikView
5 3 (2.00%) SQL Server
6 2 (1.33%) OLAP
6 2 (1.33%) Data Mining
6 2 (1.33%) OLTP
6 2 (1.33%) Oracle Database
6 2 (1.33%) Hadoop
6 2 (1.33%) BigQuery
7 1 (0.67%) Oracle Database 11g
7 1 (0.67%) Oracle BI EE
7 1 (0.67%) PostgreSQL
7 1 (0.67%) Spotfire
7 1 (0.67%) RDBMS
7 1 (0.67%) Oracle Database 10g
Development Applications
1 9 (6.00%) Git (software)
2 8 (5.33%) NUnit
3 7 (4.67%) Bitbucket
4 6 (4.00%) Jasmine
5 1 (0.67%) Dreamweaver
5 1 (0.67%) Selenium
5 1 (0.67%) Mercurial
General
1 81 (54.00%) Marketing
2 47 (31.33%) Finance
3 26 (17.33%) Banking
4 12 (8.00%) Retail
5 11 (7.33%) Advertising
6 10 (6.67%) Publishing
7 8 (5.33%) Law
7 8 (5.33%) Legal
8 7 (4.67%) Telecoms
9 3 (2.00%) Financial Institution
9 3 (2.00%) Multimedia
10 1 (0.67%) Retail Banking
10 1 (0.67%) Games
Job Titles
1 52 (34.67%) Analyst
2 29 (19.33%) Developer
3 23 (15.33%) Web Analyst
4 22 (14.67%) Architect
5 20 (13.33%) Technical Architect
6 17 (11.33%) Solutions Architect
6 17 (11.33%) Java Technical Architect
6 17 (11.33%) Java Architect
7 11 (7.33%) Web Developer
8 9 (6.00%) Digital Architect
8 9 (6.00%) Digital Technical Architect
9 8 (5.33%) Hybris Architect
9 8 (5.33%) Senior Architect
9 8 (5.33%) Oracle Technical Architect
9 8 (5.33%) Senior Technical Architect
9 8 (5.33%) Senior Java Architect
9 8 (5.33%) Senior Oracle Technical Architect
9 8 (5.33%) Senior Java Technical Architect
9 8 (5.33%) Senior Solutions Architect
9 8 (5.33%) Oracle Architect
Libraries, Frameworks & Software Standards
1 50 (33.33%) HTML
2 43 (28.67%) CSS
3 21 (14.00%) .NET
4 20 (13.33%) ASP.NET
5 19 (12.67%) XML
6 14 (9.33%) HTML5
7 13 (8.67%) CSS3
7 13 (8.67%) jQuery
8 11 (7.33%) ASP.NET MVC
9 10 (6.67%) JSON
9 10 (6.67%) Ajax
10 8 (5.33%) Web Services
10 8 (5.33%) RESTful
11 3 (2.00%) AngularJS
11 3 (2.00%) ASP.NET Web API
11 3 (2.00%) NHibernate
12 2 (1.33%) Cocoon
12 2 (1.33%) Dojo
12 2 (1.33%) DOM
12 2 (1.33%) XSLT
Miscellaneous
1 43 (28.67%) Analytical Skills
2 18 (12.00%) Mathematics
3 13 (8.67%) User Experience
4 12 (8.00%) Statistics
5 8 (5.33%) Visualisation
5 8 (5.33%) Mobile App
6 7 (4.67%) PMI
6 7 (4.67%) Copywriting
7 4 (2.67%) Management Information System
7 4 (2.67%) Performance Metrics
8 3 (2.00%) Economics
8 3 (2.00%) Physics
8 3 (2.00%) Computer Science
9 2 (1.33%) N-Tier
9 2 (1.33%) GIS
9 2 (1.33%) Social Media
9 2 (1.33%) Digital Media
10 1 (0.67%) Enterprise Software
10 1 (0.67%) Thin Client
10 1 (0.67%) Taxonomies
Operating Systems
1 1 (0.67%) UNIX
1 1 (0.67%) Windows
1 1 (0.67%) Mac OS
Processes & Methodologies
1 116 (77.33%) Analytics
2 68 (45.33%) Web Analytics
3 29 (19.33%) Digital Marketing
4 25 (16.67%) E-Commerce
5 22 (14.67%) CRM
6 20 (13.33%) Open Source
7 19 (12.67%) Agile Software Development
8 18 (12.00%) Content Management
8 18 (12.00%) Project Management
9 17 (11.33%) Business Intelligence
10 16 (10.67%) SEO
10 16 (10.67%) Web Development
11 13 (8.67%) MVC
12 11 (7.33%) Pay per click
13 10 (6.67%) Database Marketing
13 10 (6.67%) Multivariate Testing
14 8 (5.33%) Document Management
15 7 (4.67%) Change Management
15 7 (4.67%) Online Marketing
16 6 (4.00%) Campaign Management
Programming Languages
1 64 (42.67%) SQL
2 40 (26.67%) JavaScript
3 24 (16.00%) Java
4 22 (14.67%) C#
5 10 (6.67%) VB
6 8 (5.33%) Lua
7 3 (2.00%) Python
7 3 (2.00%) R
8 2 (1.33%) VB.NET
8 2 (1.33%) T-SQL
8 2 (1.33%) C
8 2 (1.33%) PHP
9 1 (0.67%) PL/SQL
9 1 (0.67%) PHP5
9 1 (0.67%) PHP4
Qualifications
1 59 (39.33%) Degree
2 7 (4.67%) PMI Certification
3 4 (2.67%) MBA
Quality Assurance & Compliance
1 4 (2.67%) GCP
2 3 (2.00%) QA
Systems Management
1 2 (1.33%) TeamSite
Vendors
1 95 (63.33%) Google
2 54 (36.00%) Omniture
3 43 (28.67%) Adobe
4 27 (18.00%) Oracle
5 21 (14.00%) Microsoft
6 19 (12.67%) ATG
6 19 (12.67%) hybris
7 18 (12.00%) Coremetrics
7 18 (12.00%) Tableau
8 11 (7.33%) Hitwise
9 8 (5.33%) IBM
10 5 (3.33%) Twitter
11 4 (2.67%) Facebook
11 4 (2.67%) Cognos
11 4 (2.67%) HP
11 4 (2.67%) Sitecore
12 2 (1.33%) MicroStrategy
12 2 (1.33%) comScore
12 2 (1.33%) OpenText
12 2 (1.33%) Xamarin
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