The table below looks at the statistics for WebTrends skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
WebTrends
Rank 600 588 560
Rank change year-on-year
-12 -28
Contract jobs citing WebTrends 26 24 28
As % of all contract IT jobs located in the UK 0.051% 0.046% 0.056%
As % of the Business Applications category 0.63% 0.50% 0.59%
Number of daily rates quoted 21 15 5
Average daily rate £320 £333 £375
Average daily rate % change year-on-year
-3.75% -11.33%
90% offered a daily rate of more than £210 £275 £259
10% offered a daily rate of more than £463 £509 £420
UK excluding London average daily rate - £450 £350
% change year-on-year
- +28.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4095 4813 4737
As % of all contract IT jobs located in the UK 7.96% 9.29% 9.53%
Number of daily rates quoted 2406 2729 2437
Average daily rate £438 £446 £438
Average daily rate % change year-on-year
-1.96% +2.00%
90% offered a daily rate of more than £300 £300 £279
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £425 £425 £415
% change year-on-year
- +2.40%
Number of hourly rates quoted 63 38 59
Average hourly rate £39.14 £30.00 £27.53
Average hourly rate % change year-on-year
+30.45% +8.97%
90% offered a hourly rate of more than £12.75 £13.00 £15.15
10% offered a hourly rate of more than £69.07 £59.57 £59.90
UK excluding London average hourly rate £38.50 £17.75 £35.00
% change year-on-year
+116.90% -49.28%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends within the UK.

WebTrends Daily Rate Trend in the UK

WebTrends
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends within the UK over the 3 months to 11 February 2016.

WebTrends Daily Rate Histogram in the UK

WebTrends
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends within the UK.

WebTrends Hourly Rate Trend in the UK

WebTrends
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the UK over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 26 £320 -3.75% 12
London +21 24 £320 +4.06% 7
City of London +33 1 £222 -28.96%
South East +9 1 - - 1
Surrey -9 1 - -
Yorkshire - 1 - -
Weybridge - 1 - -
Leeds - 1 - -
West Yorkshire - 1 - -

WebTrends
Top 30 Related IT Skills

For the 6 months to 11 February 2016, IT contractor jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 39 (86.67%) Analytics
2 26 (57.78%) Marketing
2 26 (57.78%) Web Analytics
3 23 (51.11%) Google
3 23 (51.11%) Google Analytics
4 17 (37.78%) HTML
5 14 (31.11%) Adobe
5 14 (31.11%) Tableau
5 14 (31.11%) Tag Management
6 13 (28.89%) JavaScript
6 13 (28.89%) SEO
6 13 (28.89%) Finance
7 12 (26.67%) SQL
7 12 (26.67%) Business Intelligence
8 11 (24.44%) Digital Marketing
9 10 (22.22%) Adobe Analytics
9 10 (22.22%) Banking
10 9 (20.00%) CSS
10 9 (20.00%) Analytical Skills
10 9 (20.00%) Omniture
11 8 (17.78%) Coremetrics
11 8 (17.78%) Data Analysis
12 7 (15.56%) MS Excel
12 7 (15.56%) QA
13 6 (13.33%) Degree
13 6 (13.33%) Statistical Analysis
13 6 (13.33%) Customer Engagement
13 6 (13.33%) User Experience
13 6 (13.33%) E-Commerce
13 6 (13.33%) Radian6

WebTrends
Top Related IT Skills by Category

For the 6 months to 11 February 2016, IT contractor jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 5 (11.11%) CMS
Applications
1 7 (15.56%) MS Excel
2 2 (4.44%) MS PowerPoint
2 2 (4.44%) Photoshop
3 1 (2.22%) MS Office
Business Applications
1 6 (13.33%) Radian6
2 3 (6.67%) SAP Oil and Gas
Cloud Services
1 23 (51.11%) Google Analytics
2 10 (22.22%) Adobe Analytics
3 5 (11.11%) Google Cloud Platform
4 3 (6.67%) AdWords
5 1 (2.22%) Google Tag Manager
Communications & Networking
1 5 (11.11%) Internet
2 1 (2.22%) WebEx
Database & Business Intelligence
1 5 (11.11%) BigQuery
1 5 (11.11%) Hadoop
2 3 (6.67%) Data Warehouse
2 3 (6.67%) Power BI
2 3 (6.67%) QlikView
3 2 (4.44%) Big Data
3 2 (4.44%) BusinessObjects
3 2 (4.44%) DB2
4 1 (2.22%) SQL Server
General
1 26 (57.78%) Marketing
2 13 (28.89%) Finance
3 10 (22.22%) Banking
4 3 (6.67%) Danish Language
4 3 (6.67%) Electronics
4 3 (6.67%) Manufacturing
4 3 (6.67%) Telecoms
5 2 (4.44%) Advertising
5 2 (4.44%) Retail
6 1 (2.22%) Investment Banking
6 1 (2.22%) Korean Language
Job Titles
1 10 (22.22%) Analyst
2 9 (20.00%) Consultant
2 9 (20.00%) Web Analytics Consultant
2 9 (20.00%) Web Consultant
3 6 (13.33%) Web Analyst
4 5 (11.11%) Digital Analyst
5 4 (8.89%) Business Analyst
5 4 (8.89%) Digital Business Analyst
5 4 (8.89%) Insight Manager
6 3 (6.67%) Architect
6 3 (6.67%) Data Architect
6 3 (6.67%) Developer
6 3 (6.67%) Digital Marketing Analyst
6 3 (6.67%) Marketing Analyst
6 3 (6.67%) SEO Executive
6 3 (6.67%) Solutions Architect
6 3 (6.67%) Web Analytics Analyst
7 2 (4.44%) Excel Analyst
7 2 (4.44%) Marketing Business Analyst
7 2 (4.44%) SQL Analyst
Libraries, Frameworks & Software Standards
1 17 (37.78%) HTML
2 9 (20.00%) CSS
3 3 (6.67%) HTML5
4 2 (4.44%) Django
5 1 (2.22%) CSS3
5 1 (2.22%) jQuery
5 1 (2.22%) XML
5 1 (2.22%) XSLT
Miscellaneous
1 9 (20.00%) Analytical Skills
2 6 (13.33%) User Experience
3 5 (11.11%) Data Extraction
3 5 (11.11%) Management Information System
3 5 (11.11%) Visualisation
4 4 (8.89%) Algorithms
5 3 (6.67%) Copywriting
5 3 (6.67%) Mobile App
6 2 (4.44%) iPad
6 2 (4.44%) Online Banking
6 2 (4.44%) Social Media
7 1 (2.22%) Computer Science
7 1 (2.22%) Foreign Exchange (FX)
7 1 (2.22%) Performance Metrics
Processes & Methodologies
1 39 (86.67%) Analytics
2 26 (57.78%) Web Analytics
3 14 (31.11%) Tag Management
4 13 (28.89%) SEO
5 12 (26.67%) Business Intelligence
6 11 (24.44%) Digital Marketing
7 8 (17.78%) Data Analysis
8 6 (13.33%) Customer Engagement
8 6 (13.33%) E-Commerce
8 6 (13.33%) Statistical Analysis
9 5 (11.11%) Coaching
9 5 (11.11%) Data Visualisation
9 5 (11.11%) Pay per click
10 4 (8.89%) Agile Software Development
10 4 (8.89%) Campaign Management
10 4 (8.89%) Competitor Analysis
10 4 (8.89%) Project Management
10 4 (8.89%) Stakeholder Management
11 3 (6.67%) Data Modelling
11 3 (6.67%) Programme Management
Programming Languages
1 13 (28.89%) JavaScript
2 12 (26.67%) SQL
3 2 (4.44%) Python
4 1 (2.22%) Java
Qualifications
1 6 (13.33%) Degree
Quality Assurance & Compliance
1 7 (15.56%) QA
Vendors
1 23 (51.11%) Google
2 14 (31.11%) Adobe
2 14 (31.11%) Tableau
3 9 (20.00%) Omniture
4 8 (17.78%) Coremetrics
5 4 (8.89%) Microsoft
6 3 (6.67%) Cognos
6 3 (6.67%) SAP
6 3 (6.67%) Yahoo!
7 2 (4.44%) Oracle
7 2 (4.44%) Teradata
8 1 (2.22%) Apple
8 1 (2.22%) Facebook
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Rate: £200 - £220 per day
Posted: 24 days ago