The table below looks at the statistics for WebTrends skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
WebTrends
Rank 568 550 505
Rank change year-on-year
-18 -45
Contract jobs citing WebTrends 29 22 30
As % of all contract IT jobs located in the UK 0.054% 0.042% 0.066%
As % of the Business Applications category 0.65% 0.49% 0.73%
Number of daily rates quoted 20 5 15
Average daily rate
Keep up to 90%
of your Daily Rate
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£481 £350 £300
Average daily rate % change year-on-year
+37.50% +16.66%
90% offered a daily rate of more than £225 £259 £248
10% offered a daily rate of more than £519 £375 £490
UK excluding London average daily rate £228 £325 £413
% change year-on-year
-30.00% -21.21%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £17.50
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4429 4528 4096
As % of all contract IT jobs located in the UK 8.20% 8.63% 9.02%
Number of daily rates quoted 2501 2448 2073
Average daily rate £450 £425 £438
Average daily rate % change year-on-year
+5.88% -2.85%
90% offered a daily rate of more than £300 £288 £300
10% offered a daily rate of more than £600 £588 £575
UK excluding London average daily rate £425 £405 £425
% change year-on-year
+4.93% -4.70%
Number of hourly rates quoted 27 48 66
Average hourly rate £30.00 £24.25 £37.80
Average hourly rate % change year-on-year
+23.71% -35.84%
90% offered a hourly rate of more than £13.00 £14.40 £16.92
10% offered a hourly rate of more than £54.25 £55.00 £55.00
UK excluding London average hourly rate £17.50 £33.00 £37.80
% change year-on-year
-46.96% -12.69%

WebTrends
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing WebTrends within the UK as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends within the UK.

WebTrends Daily Rate Trend in the UK

WebTrends
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends within the UK over the 3 months to 26 March 2015.

WebTrends Daily Rate Histogram in the UK

WebTrends
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends within the UK.

WebTrends Hourly Rate Trend in the UK

WebTrends
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing WebTrends within the UK over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 26 £488 +34.48% 10
London +17 23 £488 +34.48% 6
City of London +14 5 £375 - 2
South East -11 3 £190 - 1
Scotland - 3 £265 - 1
Glasgow - 3 £265 -
Farnborough - - - -
East Midlands - - - - 1
North West - - - -
South Wales - - - -
South West - - - - 2
Wales - - - -
West Midlands - - - -
Birmingham - - - -
Bradford - - - -
Bristol - - - - 1
Cardiff - - - -
Edinburgh - - - - 1
Manchester - - - -
Solihull - - - -
Tunbridge Wells - - - - 1
York - - - -
Hampshire - - - -
Kent - - - - 1
Lancashire - - - -
North Yorkshire - - - -
Northamptonshire - - - - 1
Surrey - - - -
Sussex - - - -
West Sussex - - - -

WebTrends
Top 30 Related IT Skills

For the 6 months to 26 March 2015, IT contractor jobs within the UK citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 44 (77.19%) Analytics
2 36 (63.16%) Google
3 32 (56.14%) Google Analytics
4 30 (52.63%) HTML
5 28 (49.12%) Web Analytics
5 28 (49.12%) Marketing
6 24 (42.11%) JavaScript
7 20 (35.09%) Adobe
8 19 (33.33%) CSS
9 16 (28.07%) Omniture
9 16 (28.07%) Content Management
9 16 (28.07%) Agile Software Development
9 16 (28.07%) SiteCatalyst
10 14 (24.56%) Finance
10 14 (24.56%) HTML5
11 11 (19.30%) Oracle Database
11 11 (19.30%) XML
11 11 (19.30%) SQL
11 11 (19.30%) Oracle
12 10 (17.54%) Workflow
12 10 (17.54%) CSS3
12 10 (17.54%) jQuery
13 9 (15.79%) Oracle Workflow
13 9 (15.79%) SEO
13 9 (15.79%) Photoshop
13 9 (15.79%) PL/SQL
13 9 (15.79%) SOA
14 8 (14.04%) Java
14 8 (14.04%) Degree
14 8 (14.04%) QA

WebTrends
Top Related IT Skills by Category

For the 6 months to 26 March 2015, IT contractor jobs within the UK citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 9 (15.79%) Oracle Workflow
2 7 (12.28%) CMS
3 4 (7.02%) Oracle HTTP Server
3 4 (7.02%) Apache
3 4 (7.02%) Tomcat
3 4 (7.02%) WebLogic
4 3 (5.26%) Adobe CQ
4 3 (5.26%) Kentico
5 2 (3.51%) TeamSite
5 2 (3.51%) SharePoint
5 2 (3.51%) Drupal
6 1 (1.75%) Apache Pig
6 1 (1.75%) Node.js
6 1 (1.75%) WordPress
6 1 (1.75%) WebLogic Portal
6 1 (1.75%) SAS
Applications
1 9 (15.79%) Photoshop
2 3 (5.26%) Adobe Illustrator
2 3 (5.26%) MS Excel
3 2 (3.51%) MS PowerPoint
4 1 (1.75%) MS Project
4 1 (1.75%) SPSS
Business Applications
1 32 (56.14%) Google Analytics
2 16 (28.07%) SiteCatalyst
3 5 (8.77%) Optimost
4 1 (1.75%) Magento
4 1 (1.75%) Dynamics CRM
Cloud Services
1 1 (1.75%) GitHub
1 1 (1.75%) Responsys
Communications & Networking
1 4 (7.02%) HTTP
2 1 (1.75%) Internet
2 1 (1.75%) Extranet
Database & Business Intelligence
1 11 (19.30%) Oracle Database
2 7 (12.28%) Oracle Database 11g
3 5 (8.77%) Oracle BI EE
3 5 (8.77%) Data Warehouse
3 5 (8.77%) Oracle Database 10g
4 3 (5.26%) Hadoop
5 2 (3.51%) MySQL
5 2 (3.51%) QlikView
5 2 (3.51%) Redis
5 2 (3.51%) Neo4j
6 1 (1.75%) Big Data
6 1 (1.75%) MongoDB
6 1 (1.75%) NoSQL
6 1 (1.75%) Base SAS
6 1 (1.75%) SAS Enterprise Guide
6 1 (1.75%) Spotfire
6 1 (1.75%) Data Mining
Development Applications
1 3 (5.26%) JIRA
1 3 (5.26%) Dreamweaver
2 1 (1.75%) Jasmine
2 1 (1.75%) Appcelerator Titanium
2 1 (1.75%) Selenium
2 1 (1.75%) Git (software)
General
1 28 (49.12%) Marketing
2 14 (24.56%) Finance
3 6 (10.53%) Banking
3 6 (10.53%) Retail
4 5 (8.77%) Publishing
5 2 (3.51%) Pharmaceutical
6 1 (1.75%) Retail Banking
6 1 (1.75%) Financial Institution
Job Titles
1 15 (26.32%) Developer
2 14 (24.56%) Analyst
3 6 (10.53%) Web Analyst
4 5 (8.77%) Designer
4 5 (8.77%) Front-End Developer
4 5 (8.77%) Oracle Developer
5 4 (7.02%) Web Designer
5 4 (7.02%) Consultant
6 3 (5.26%) Web Analytics Consultant
6 3 (5.26%) Content Manager
6 3 (5.26%) Senior Analyst
6 3 (5.26%) Web Developer
7 2 (3.51%) Project Manager
7 2 (3.51%) Oracle Database Developer
7 2 (3.51%) Database Developer
7 2 (3.51%) Data Manager
7 2 (3.51%) Senior Developer
7 2 (3.51%) Web Manager
7 2 (3.51%) Senior Web Analyst
7 2 (3.51%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 30 (52.63%) HTML
2 19 (33.33%) CSS
3 14 (24.56%) HTML5
4 11 (19.30%) XML
5 10 (17.54%) CSS3
5 10 (17.54%) jQuery
6 6 (10.53%) .NET
6 6 (10.53%) JSON
6 6 (10.53%) AngularJS
7 5 (8.77%) ASP.NET
8 4 (7.02%) JSP
8 4 (7.02%) Web Services
8 4 (7.02%) DHTML
8 4 (7.02%) Hibernate
8 4 (7.02%) Spring
8 4 (7.02%) .NET Framework
8 4 (7.02%) WebCenter
8 4 (7.02%) WebGL
8 4 (7.02%) REST
9 3 (5.26%) Flash
Miscellaneous
1 8 (14.04%) User Experience
2 7 (12.28%) Analytical Skills
3 6 (10.53%) Social Media
4 4 (7.02%) W3C
4 4 (7.02%) Digital Media
4 4 (7.02%) Google Search Appliance
5 3 (5.26%) Computer Science
6 2 (3.51%) Management Information System
6 2 (3.51%) Visualisation
7 1 (1.75%) Mobile Banking
7 1 (1.75%) Mobile App
7 1 (1.75%) FMCG
7 1 (1.75%) Web 2.0
7 1 (1.75%) Statistics
7 1 (1.75%) Mathematics
7 1 (1.75%) Graphic Design
7 1 (1.75%) BBC
7 1 (1.75%) EPoS
Operating Systems
1 2 (3.51%) Android
1 2 (3.51%) Apple iOS
2 1 (1.75%) Windows
Processes & Methodologies
1 44 (77.19%) Analytics
2 28 (49.12%) Web Analytics
3 16 (28.07%) Content Management
3 16 (28.07%) Agile Software Development
4 10 (17.54%) Workflow
5 9 (15.79%) SEO
5 9 (15.79%) SOA
6 7 (12.28%) Service Management
7 6 (10.53%) E-Commerce
7 6 (10.53%) ETL
7 6 (10.53%) Scrum
7 6 (10.53%) MVC
7 6 (10.53%) Marketing Analytics
8 5 (8.77%) Campaign Management
8 5 (8.77%) Marketing Management
8 5 (8.77%) Digital Marketing
8 5 (8.77%) System Testing
9 4 (7.02%) Project Management
9 4 (7.02%) ITIL
9 4 (7.02%) Stakeholder Management
Programming Languages
1 24 (42.11%) JavaScript
2 11 (19.30%) SQL
3 9 (15.79%) PL/SQL
4 8 (14.04%) Java
5 5 (8.77%) VB.NET
5 5 (8.77%) VBScript
6 3 (5.26%) Python
7 2 (3.51%) Objective-C
7 2 (3.51%) Scala
7 2 (3.51%) R
8 1 (1.75%) PHP5
8 1 (1.75%) C
8 1 (1.75%) VB
8 1 (1.75%) PHP
Qualifications
1 8 (14.04%) Degree
2 1 (1.75%) PhD
Quality Assurance & Compliance
1 8 (14.04%) QA
2 3 (5.26%) WAI
2 3 (5.26%) SLA
3 1 (1.75%) Data Quality
Vendors
1 36 (63.16%) Google
2 20 (35.09%) Adobe
3 16 (28.07%) Omniture
4 11 (19.30%) Oracle
5 8 (14.04%) Tableau
6 6 (10.53%) Business Objects
6 6 (10.53%) Coremetrics
7 5 (8.77%) Eloqua
7 5 (8.77%) Aprimo
7 5 (8.77%) Microsoft
8 4 (7.02%) Endeca
8 4 (7.02%) Splunk
9 2 (3.51%) FatWire
10 1 (1.75%) Facebook
10 1 (1.75%) Twitter
10 1 (1.75%) SOASTA, Inc
10 1 (1.75%) Alteryx
10 1 (1.75%) Hitwise
10 1 (1.75%) Unica
10 1 (1.75%) Teradata
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