The table below looks at the statistics for WebTrends skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
WebTrends
Rank 628 657 605
Rank change year-on-year
+29 -52
Contract jobs citing WebTrends 19 9 34
As % of all contract IT jobs located in the UK 0.036% 0.016% 0.059%
As % of the Business Applications category 0.43% 0.19% 0.63%
Number of daily rates quoted 9 5 22
Median daily rate £388 £400 £375
Median daily rate % change year-on-year
-3.12% +6.66%
90% offered a daily rate of more than £319 £305 £253
10% offered a daily rate of more than £456 £460 £402
UK excluding London median daily rate £388 £500 £300
% change year-on-year
-22.50% +66.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 - -

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4403 4695 5423
As % of all contract IT jobs located in the UK 8.32% 8.09% 9.37%
Number of daily rates quoted 2658 2625 3020
Median daily rate £450 £438 £450
Median daily rate % change year-on-year
+2.85% -2.77%
90% offered a daily rate of more than £320 £280 £300
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £425 £425 £425
Number of hourly rates quoted 45 73 79
Median hourly rate £22.50 £21.64 £31.50
Median hourly rate % change year-on-year
+3.97% -31.30%
90% offered a hourly rate of more than £10.09 £12.00 £13.95
10% offered a hourly rate of more than £69.07 £50.80 £57.50
UK excluding London median hourly rate £36.00 £17.50 £31.75
% change year-on-year
+105.71% -44.88%

WebTrends
Jobs Demand Trend

The demand trend of contract jobs citing WebTrends as a proportion of all IT contracts with a match in the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends within the UK.

WebTrends Daily Rate Trend in the UK

WebTrends
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends within the UK over the 3 months to 24 September 2016.

WebTrends Daily Rate Histogram in the UK

WebTrends
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends within the UK.

WebTrends Hourly Rate Trend in the UK

WebTrends
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing WebTrends within the UK over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 19 £388 -3.12% 9
London +6 12 £400 +6.66% 5
South East +17 3 - - 2
Berkshire +11 3 - -
East Midlands - 3 - - 2
Leicester - 3 - -
Leicestershire - 3 - -
Reading +20 2 - -
Newbury - 1 - -
Manchester - 1 £388 -
North West - 1 £388 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 24 September 2016, IT contractor jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for WebTrends.

1 28 (80.00%) Analytics
2 21 (60.00%) Google
2 21 (60.00%) Google Analytics
3 18 (51.43%) Marketing
4 15 (42.86%) Adobe
5 13 (37.14%) HTML
5 13 (37.14%) Omniture
5 13 (37.14%) Web Analytics
5 13 (37.14%) Adobe Analytics
6 12 (34.29%) Pay per click
6 12 (34.29%) SEO
6 12 (34.29%) Finance
7 11 (31.43%) Agile Software Development
8 10 (28.57%) SQL
8 10 (28.57%) CSS
8 10 (28.57%) Analytical Skills
9 9 (25.71%) Tealium
9 9 (25.71%) MS Excel
10 8 (22.86%) Degree
10 8 (22.86%) User Experience
11 7 (20.00%) Coremetrics
11 7 (20.00%) Social Media
11 7 (20.00%) MS Office
11 7 (20.00%) Internet
11 7 (20.00%) Business Intelligence
12 6 (17.14%) B2B
12 6 (17.14%) Photoshop
12 6 (17.14%) Stakeholder Management
12 6 (17.14%) Project Management
12 6 (17.14%) Adobe Illustrator

WebTrends
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.71%) Facebook Platform
1 2 (5.71%) SAS
2 1 (2.86%) Adobe Experience Manager
Applications
1 9 (25.71%) MS Excel
2 7 (20.00%) MS Office
3 6 (17.14%) Adobe Illustrator
3 6 (17.14%) MS PowerPoint
3 6 (17.14%) Photoshop
4 2 (5.71%) Adobe Creative Suite
4 2 (5.71%) SPSS
5 1 (2.86%) Fireworks
Business Applications
1 5 (14.29%) Radian6
2 1 (2.86%) Adobe Campaign
2 1 (2.86%) SAP Oil and Gas
2 1 (2.86%) Sprinklr
2 1 (2.86%) Unica
Cloud Services
1 21 (60.00%) Google Analytics
2 13 (37.14%) Adobe Analytics
3 4 (11.43%) SaaS
4 3 (8.57%) AdWords
5 1 (2.86%) Microsoft Azure
Communications & Networking
1 7 (20.00%) Internet
Database & Business Intelligence
1 3 (8.57%) BusinessObjects
2 2 (5.71%) SQL Server
3 1 (2.86%) Data Mining
3 1 (2.86%) OLAP
3 1 (2.86%) OLTP
3 1 (2.86%) QlikView
3 1 (2.86%) SQL Server Analysis Services
3 1 (2.86%) SQL Server Integration Services
3 1 (2.86%) SQL Server Reporting Services
Development Applications
1 1 (2.86%) Axure RP
General
1 18 (51.43%) Marketing
2 12 (34.29%) Finance
3 5 (14.29%) Manufacturing
3 5 (14.29%) Retail
4 3 (8.57%) Banking
5 2 (5.71%) Advertising
5 2 (5.71%) Telecoms
6 1 (2.86%) Danish Language
6 1 (2.86%) Electronics
6 1 (2.86%) Publishing
Job Titles
1 7 (20.00%) Designer
2 4 (11.43%) Analyst
2 4 (11.43%) Coordinator
2 4 (11.43%) Implementation Manager
3 3 (8.57%) Digital Project Manager
3 3 (8.57%) Project Manager
4 2 (5.71%) Analytics Consultant
4 2 (5.71%) Consultant
4 2 (5.71%) Data Analyst
4 2 (5.71%) UI Designer
4 2 (5.71%) Visual Designer
4 2 (5.71%) Web Analytics Consultant
4 2 (5.71%) Web Consultant
4 2 (5.71%) Web Designer
5 1 (2.86%) ETL Analyst
5 1 (2.86%) HTML CSS Designer
5 1 (2.86%) Mobile Designer
5 1 (2.86%) Mobile Product Manager
5 1 (2.86%) Social Media Manager
5 1 (2.86%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 13 (37.14%) HTML
2 10 (28.57%) CSS
3 5 (14.29%) HTML5
4 2 (5.71%) Flash
4 2 (5.71%) XHTML
5 1 (2.86%) Ajax
5 1 (2.86%) CSS3
5 1 (2.86%) MDX
Miscellaneous
1 10 (28.57%) Analytical Skills
2 8 (22.86%) User Experience
3 7 (20.00%) Social Media
4 4 (11.43%) Digital Media
4 4 (11.43%) Mobile App
5 3 (8.57%) Clustering
5 3 (8.57%) Graphic Design
6 2 (5.71%) Animation
7 1 (2.86%) Blog
7 1 (2.86%) Computer Science
7 1 (2.86%) Copywriting
7 1 (2.86%) Data Centre
7 1 (2.86%) Driving Licence
7 1 (2.86%) Economics
7 1 (2.86%) Mathematics
7 1 (2.86%) N-Tier
7 1 (2.86%) Online Banking
7 1 (2.86%) Statistics
Processes & Methodologies
1 28 (80.00%) Analytics
2 13 (37.14%) Web Analytics
3 12 (34.29%) Pay per click
3 12 (34.29%) SEO
4 11 (31.43%) Agile Software Development
5 7 (20.00%) Business Intelligence
6 6 (17.14%) B2B
6 6 (17.14%) Digital Analytics
6 6 (17.14%) Digital Marketing
6 6 (17.14%) Project Management
6 6 (17.14%) Stakeholder Management
6 6 (17.14%) Wireframes
7 5 (14.29%) Actionable Insight
7 5 (14.29%) Scrum
7 5 (14.29%) Tag Management
7 5 (14.29%) Web Development
8 4 (11.43%) Customer Engagement
8 4 (11.43%) E-Commerce
8 4 (11.43%) Internet Marketing
8 4 (11.43%) Process Management
Programming Languages
1 10 (28.57%) SQL
2 5 (14.29%) JavaScript
3 3 (8.57%) C
4 2 (5.71%) T-SQL
5 1 (2.86%) ActionScript
5 1 (2.86%) Java
Qualifications
1 8 (22.86%) Degree
Quality Assurance & Compliance
1 3 (8.57%) Actionable Recommendations
2 2 (5.71%) Data Quality
3 1 (2.86%) QA
Vendors
1 21 (60.00%) Google
2 15 (42.86%) Adobe
3 13 (37.14%) Omniture
4 9 (25.71%) Tealium
5 7 (20.00%) Coremetrics
6 5 (14.29%) Microsoft
7 4 (11.43%) Cognos
7 4 (11.43%) Tableau
8 3 (8.57%) Brio
8 3 (8.57%) DoubleClick
8 3 (8.57%) Facebook
8 3 (8.57%) Marin
8 3 (8.57%) MicroStrategy
8 3 (8.57%) Twitter
8 3 (8.57%) Yahoo!
9 1 (2.86%) Alterian
9 1 (2.86%) Kenshoo
9 1 (2.86%) Salesforce.com
9 1 (2.86%) SAP
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