The table below looks at the statistics for WebTrends skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
WebTrends
Rank 622 595 595
Rank change year-on-year
-27 0
Contract jobs citing WebTrends 19 43 31
As % of all contract IT jobs located in the UK 0.035% 0.079% 0.059%
As % of the Business Applications category 0.46% 0.96% 0.63%
Number of daily rates quoted 17 30 18
Median daily rate £375 £463 £325
Median daily rate % change year-on-year
-18.91% +42.30%
90% offered a daily rate of more than £290 £274 £190
10% offered a daily rate of more than £448 £530 £400
UK excluding London median daily rate £325 £360 £300
% change year-on-year
-9.72% +20.00%
Number of hourly rates quoted 2 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £19.61 - -

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised across the UK.

Business Applications Category
UK
Contract IT job ads with a match in the
Business Applications category
4151 4463 4902
As % of all contract IT jobs located in the UK 7.73% 8.23% 9.30%
Number of daily rates quoted 2571 2541 2765
Median daily rate £440 £450 £425
Median daily rate % change year-on-year
-2.22% +5.88%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £575 £600 £600
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 40 41 54
Median hourly rate £25.56 £22.50 £36.25
Median hourly rate % change year-on-year
+13.60% -37.92%
90% offered a hourly rate of more than £10.00 £16.45 £15.75
10% offered a hourly rate of more than £50.75 £51.40 £53.75
UK excluding London median hourly rate £26.31 £22.50 £37.50
% change year-on-year
+16.93% -39.99%

WebTrends
Jobs Demand Trend

The demand trend of contract jobs citing WebTrends as a proportion of all IT contracts with a match in the Business Applications category.

WebTrends Jobs Demand Trend in the UK

WebTrends
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends within the UK.

WebTrends Daily Rate Trend in the UK

WebTrends
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends within the UK over the 3 months to 25 May 2016.

WebTrends Daily Rate Histogram in the UK

WebTrends
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends within the UK.

WebTrends Hourly Rate Trend in the UK

WebTrends
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing WebTrends within the UK over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 17 £400 -15.78% 5
London -17 14 £400 -15.78% 1
Berkshire -2 2 - -
South East -11 2 - - 2
Reading - 2 - -
Scotland -15 1 £375 +41.50% 1
Edinburgh - 1 £375 - 1
Swindon - 1 £325 -
Wiltshire - 1 £325 -
South West - 1 £325 -

WebTrends
Top 30 Related IT Skills

For the 6 months to 25 May 2016, IT contractor jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for WebTrends.

1 33 (76.74%) Analytics
2 23 (53.49%) Marketing
3 19 (44.19%) Web Analytics
3 19 (44.19%) Adobe
4 16 (37.21%) Google
4 16 (37.21%) Google Analytics
5 15 (34.88%) HTML
5 15 (34.88%) User Experience
6 14 (32.56%) SEO
7 13 (30.23%) CSS
8 10 (23.26%) Degree
8 10 (23.26%) Mobile App
8 10 (23.26%) Adobe Analytics
9 9 (20.93%) Coremetrics
9 9 (20.93%) Digital Marketing
9 9 (20.93%) Data Analysis
9 9 (20.93%) Radian6
10 8 (18.60%) Banking
10 8 (18.60%) Finance
10 8 (18.60%) Business Intelligence
10 8 (18.60%) Statistical Analysis
10 8 (18.60%) Web Development
10 8 (18.60%) Omniture
10 8 (18.60%) Pay per click
10 8 (18.60%) Customer Engagement
11 7 (16.28%) Performance Management
11 7 (16.28%) Photoshop
11 7 (16.28%) Stakeholder Management
11 7 (16.28%) Web Design
11 7 (16.28%) Wireframes

WebTrends
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.65%) CMS
2 1 (2.33%) Adobe Experience Manager
2 1 (2.33%) Facebook Platform
2 1 (2.33%) SAS
Applications
1 7 (16.28%) Photoshop
2 6 (13.95%) Adobe Illustrator
3 5 (11.63%) MS Excel
4 2 (4.65%) MS Office
4 2 (4.65%) MS PowerPoint
5 1 (2.33%) Adobe Creative Suite
5 1 (2.33%) SPSS
Business Applications
1 9 (20.93%) Radian6
2 4 (9.30%) SAP Oil and Gas
Cloud Services
1 16 (37.21%) Google Analytics
2 10 (23.26%) Adobe Analytics
3 5 (11.63%) AdWords
4 2 (4.65%) Google Cloud Platform
4 2 (4.65%) SaaS
5 1 (2.33%) Google Tag Manager
Communications & Networking
1 3 (6.98%) Internet
2 1 (2.33%) WebEx
Database & Business Intelligence
1 2 (4.65%) BigQuery
1 2 (4.65%) Data Warehouse
1 2 (4.65%) Hadoop
1 2 (4.65%) Power BI
1 2 (4.65%) QlikView
2 1 (2.33%) Data Mining
2 1 (2.33%) OLAP
2 1 (2.33%) OLTP
2 1 (2.33%) SQL Server
2 1 (2.33%) SQL Server Analysis Services
2 1 (2.33%) SQL Server Integration Services
2 1 (2.33%) SQL Server Reporting Services
General
1 23 (53.49%) Marketing
2 8 (18.60%) Banking
2 8 (18.60%) Finance
3 6 (13.95%) Manufacturing
4 4 (9.30%) Danish Language
4 4 (9.30%) Electronics
4 4 (9.30%) Telecoms
5 1 (2.33%) Advertising
5 1 (2.33%) Investment Banking
5 1 (2.33%) Korean Language
5 1 (2.33%) Retail
Job Titles
1 8 (18.60%) Analytics Consultant
1 8 (18.60%) Consultant
1 8 (18.60%) Designer
1 8 (18.60%) Web Analytics Consultant
1 8 (18.60%) Web Consultant
2 7 (16.28%) SEO Executive
3 6 (13.95%) Visual Designer
4 5 (11.63%) Analyst
5 3 (6.98%) Developer
5 3 (6.98%) Search Manager
5 3 (6.98%) Web Analyst
6 2 (4.65%) Architect
6 2 (4.65%) Coordinator
6 2 (4.65%) Data Architect
6 2 (4.65%) Django Developer
6 2 (4.65%) Mobile Designer
6 2 (4.65%) Python/Django Developer
6 2 (4.65%) Solutions Architect
6 2 (4.65%) UI Designer
6 2 (4.65%) Web Developer
Libraries, Frameworks & Software Standards
1 15 (34.88%) HTML
2 13 (30.23%) CSS
3 6 (13.95%) Flash
3 6 (13.95%) XHTML
4 2 (4.65%) Django
4 2 (4.65%) HTML5
5 1 (2.33%) Ajax
5 1 (2.33%) CSS3
5 1 (2.33%) MDX
Miscellaneous
1 15 (34.88%) User Experience
2 10 (23.26%) Mobile App
3 6 (13.95%) Animation
4 4 (9.30%) Analytical Skills
4 4 (9.30%) Copywriting
5 2 (4.65%) iPad
5 2 (4.65%) Social Media
6 1 (2.33%) Algorithms
6 1 (2.33%) Clustering
6 1 (2.33%) Computer Science
6 1 (2.33%) Digital Media
6 1 (2.33%) Foreign Exchange (FX)
6 1 (2.33%) Performance Metrics
Processes & Methodologies
1 33 (76.74%) Analytics
2 19 (44.19%) Web Analytics
3 14 (32.56%) SEO
4 9 (20.93%) Data Analysis
4 9 (20.93%) Digital Marketing
5 8 (18.60%) Business Intelligence
5 8 (18.60%) Customer Engagement
5 8 (18.60%) Pay per click
5 8 (18.60%) Statistical Analysis
5 8 (18.60%) Web Development
6 7 (16.28%) Channel Management
6 7 (16.28%) Performance Management
6 7 (16.28%) Stakeholder Management
6 7 (16.28%) Typography
6 7 (16.28%) Web Design
6 7 (16.28%) Wireframes
7 6 (13.95%) Responsive Web Design
8 5 (11.63%) Campaign Management
9 4 (9.30%) Product Marketing
9 4 (9.30%) Programme Management
Programming Languages
1 6 (13.95%) JavaScript
2 4 (9.30%) ActionScript
3 3 (6.98%) SQL
4 2 (4.65%) Python
5 1 (2.33%) T-SQL
Qualifications
1 10 (23.26%) Degree
Quality Assurance & Compliance
1 3 (6.98%) QA
2 1 (2.33%) Data Quality
Vendors
1 19 (44.19%) Adobe
2 16 (37.21%) Google
3 9 (20.93%) Coremetrics
4 8 (18.60%) Omniture
5 5 (11.63%) Microsoft
5 5 (11.63%) Yahoo!
6 4 (9.30%) SAP
6 4 (9.30%) Tableau
7 2 (4.65%) Cognos
7 2 (4.65%) Facebook
7 2 (4.65%) Tealium
8 1 (2.33%) DoubleClick
8 1 (2.33%) Teradata
8 1 (2.33%) Twitter
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