The first table below looks at the demand for SEO skills in IT jobs advertised for the Wales region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Wales region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 91 99 72
Rank change year-on-year
+8 -27
Permanent jobs citing SEO 4 2 14
As % of all permanent IT jobs located in Wales 0.321% 0.176% 1.345%
As % of the Processes & Methodologies category 0.466% 0.252% 1.849%
Number of salaries quoted 4 2 14
Average salary £29,250 £27,500 £32,500
Average salary % change year-on-year
+6.36% -15.38%
90% offered a salary of more than £22,550 £27,100 £28,250
10% offered a salary of more than £30,000 £27,900 £35,000
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
All Processes & Methodologies
Wales
Permanent IT job ads with a match in the
Processes & Methodologies category
858 793 757
As % of all permanent IT jobs located in Wales 68.86% 69.68% 72.72%
Number of salaries quoted 762 710 706
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,500 £25,500 £26,000
10% offered a salary of more than £48,200 £52,500 £48,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
UK

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wales region as a proportion of the total demand within the Processes & Methodologies category.

Wales SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wales region.

Wales SEO Salary Trend

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wales region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
South Wales +3 3 £30,000 +9.09%
North Wales - 1 £20,000 -
SEO
UK

SEO
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Wales region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 9 (81.82%) HTML
1 9 (81.82%) CSS
2 7 (63.64%) Marketing
3 6 (54.55%) Analytics
4 5 (45.45%) Google
4 5 (45.45%) Ajax
5 4 (36.36%) CMS
5 4 (36.36%) Adobe Illustrator
5 4 (36.36%) Pay per click
5 4 (36.36%) Web Development
5 4 (36.36%) Google Analytics
5 4 (36.36%) WordPress
5 4 (36.36%) E-Commerce
5 4 (36.36%) C#
5 4 (36.36%) Photoshop
5 4 (36.36%) .NET
5 4 (36.36%) JavaScript
6 3 (27.27%) PHP
6 3 (27.27%) SQL
6 3 (27.27%) T-SQL
6 3 (27.27%) VB.NET
6 3 (27.27%) MySQL
6 3 (27.27%) Visual Studio
6 3 (27.27%) VSS/SourceSafe
6 3 (27.27%) ASP.NET
6 3 (27.27%) Web Services
6 3 (27.27%) SharePoint
6 3 (27.27%) Microsoft
6 3 (27.27%) CSS3
6 3 (27.27%) jQuery

SEO
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Wales region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 9 (81.82%) HTML
1 9 (81.82%) CSS
2 5 (45.45%) Ajax
3 4 (36.36%) .NET
4 3 (27.27%) ASP.NET
4 3 (27.27%) Web Services
4 3 (27.27%) jQuery
4 3 (27.27%) HTML5
4 3 (27.27%) CSS3
5 2 (18.18%) Flash
6 1 (9.091%) XHTML
6 1 (9.091%) XML
Application Platforms
1 4 (36.36%) CMS
1 4 (36.36%) WordPress
2 3 (27.27%) SharePoint
Applications
1 4 (36.36%) Photoshop
1 4 (36.36%) Adobe Illustrator
2 1 (9.091%) Fireworks
Business Applications
1 4 (36.36%) Google Analytics
Communications & Networking
1 2 (18.18%) Internet
2 1 (9.091%) Intranet
Database & Business Intelligence
1 3 (27.27%) MySQL
Development Applications
1 3 (27.27%) Visual Studio
1 3 (27.27%) VSS/SourceSafe
2 1 (9.091%) Dreamweaver
General
1 7 (63.64%) Marketing
2 2 (18.18%) Publishing
3 1 (9.091%) Finance
Job Titles
1 7 (63.64%) Developer
2 3 (27.27%) Web Developer
3 1 (9.091%) Administrator
3 1 (9.091%) Webmaster
3 1 (9.091%) Web Designer
3 1 (9.091%) Web Administrator
3 1 (9.091%) SEO Executive
3 1 (9.091%) Front-End Developer
3 1 (9.091%) Designer
3 1 (9.091%) Project Manager
Miscellaneous
1 2 (18.18%) Social Network
1 2 (18.18%) Social Media
2 1 (9.091%) Graphic Design
Processes & Methodologies
1 6 (54.55%) Analytics
2 4 (36.36%) E-Commerce
2 4 (36.36%) Pay per click
2 4 (36.36%) Web Development
3 3 (27.27%) Compatibility Testing
4 2 (18.18%) Web Analytics
4 2 (18.18%) Email Marketing
4 2 (18.18%) Content Management
5 1 (9.091%) Competitor Analysis
5 1 (9.091%) B2B
5 1 (9.091%) Project Management
5 1 (9.091%) Internet Marketing
5 1 (9.091%) Digital Marketing
5 1 (9.091%) PRINCE2
5 1 (9.091%) Performance Management
5 1 (9.091%) Online Marketing
Programming Languages
1 4 (36.36%) JavaScript
1 4 (36.36%) C#
2 3 (27.27%) PHP
2 3 (27.27%) SQL
2 3 (27.27%) T-SQL
2 3 (27.27%) VB.NET
3 1 (9.091%) Java
Qualifications
1 1 (9.091%) PMP
1 1 (9.091%) PMI Certification
Vendors
1 5 (45.45%) Google
2 3 (27.27%) Microsoft
3 1 (9.091%) Facebook
3 1 (9.091%) Twitter