The table below looks at the statistics for SEO skills in IT jobs advertised for the Wales region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 94 108 62
Rank change year-on-year
+14 -46
Permanent jobs citing SEO 7 2 33
As % of all permanent IT jobs located in Wales 0.54% 0.15% 3.14%
As % of the Processes & Methodologies category 0.69% 0.18% 3.76%
Number of salaries quoted 7 2 29
Average salary £52,500 £22,500 £31,500
Average salary % change year-on-year
+133.33% -28.57%
90% offered a salary of more than £35,400 £20,500 £22,000
10% offered a salary of more than £60,000 £24,500 £34,800
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wales region.

Processes & Methodologies Category
Wales
Permanent IT job ads with a match in the
Processes & Methodologies category
1018 1122 878
As % of all permanent IT jobs located in Wales 78.91% 82.62% 83.46%
Number of salaries quoted 880 960 746
Average salary £37,500 £37,500 £37,500
90% offered a salary of more than £27,000 £29,051 £27,500
10% offered a salary of more than £53,500 £55,000 £57,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Wales

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wales region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wales

SEO
Salary Trend in Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wales region.

SEO Salary Trend in Wales

SEO
Salary Histogram in Wales

This chart provides a salary histogram for IT jobs citing SEO across the Wales region over the 3 months to 8 February 2016.

SEO Salary Histogram in Wales

SEO
Job Locations in Wales

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Wales region over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Wales - 4 £46,250 -
South Wales +3 3 £60,000 +166.66%
SEO
UK

SEO
Top 30 Related IT Skills in Wales

For the 6 months to 8 February 2016, IT jobs across the Wales region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 10 (58.82%) Marketing
2 9 (52.94%) Social Media
3 6 (35.29%) E-Commerce
4 5 (29.41%) B2B
4 5 (29.41%) B2C
4 5 (29.41%) Email Marketing
4 5 (29.41%) Digital Marketing
4 5 (29.41%) Retail
4 5 (29.41%) Front End Development
5 4 (23.53%) API Development
5 4 (23.53%) API Integration
5 4 (23.53%) Haml
5 4 (23.53%) Sass
5 4 (23.53%) Resque
5 4 (23.53%) Analytics
5 4 (23.53%) User Stories
5 4 (23.53%) Elasticsearch
5 4 (23.53%) Ruby
5 4 (23.53%) Ruby on Rails
5 4 (23.53%) JSON
5 4 (23.53%) CRM
5 4 (23.53%) TDD
5 4 (23.53%) Linux
5 4 (23.53%) JavaScript
6 3 (17.65%) PHP
6 3 (17.65%) HTML
6 3 (17.65%) Photoshop
6 3 (17.65%) CMS
6 3 (17.65%) Degree
6 3 (17.65%) Digital Media

SEO
Top Related IT Skills in Wales by Category

For the 6 months to 8 February 2016, IT jobs across the Wales region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (23.53%) Elasticsearch
2 3 (17.65%) CMS
3 1 (5.88%) Drupal
3 1 (5.88%) WordPress
Applications
1 3 (17.65%) Photoshop
2 2 (11.76%) MS Excel
2 2 (11.76%) MS PowerPoint
3 1 (5.88%) Adobe Illustrator
Business Applications
1 1 (5.88%) Magento
Database & Business Intelligence
1 1 (5.88%) MySQL
Development Applications
1 1 (5.88%) Git (software)
1 1 (5.88%) Subversion
General
1 10 (58.82%) Marketing
2 5 (29.41%) Retail
3 2 (11.76%) Finance
3 2 (11.76%) Manufacturing
4 1 (5.88%) Advertising
Job Titles
1 5 (29.41%) Developer
1 5 (29.41%) E-Commerce Manager
2 4 (23.53%) Lead Developer
3 3 (17.65%) JavaScript Developer
3 3 (17.65%) Ruby Developer
3 3 (17.65%) Senior Developer
3 3 (17.65%) Senior JavaScript Developer
3 3 (17.65%) Senior Ruby Developer
4 2 (11.76%) Graduate
4 2 (11.76%) Graduate Programmer
4 2 (11.76%) Marketing Manager
4 2 (11.76%) Programmer
4 2 (11.76%) Software Programmer
5 1 (5.88%) Delivery Manager
5 1 (5.88%) Development Manager
5 1 (5.88%) Drupal Developer
5 1 (5.88%) Front End Developer (Client-Side Developer)
5 1 (5.88%) HTML Developer
5 1 (5.88%) Software Development Manager
5 1 (5.88%) Software Manager
Libraries, Frameworks & Software Standards
1 4 (23.53%) Haml
1 4 (23.53%) JSON
1 4 (23.53%) Resque
1 4 (23.53%) Ruby on Rails
1 4 (23.53%) Sass
2 3 (17.65%) HTML
3 2 (11.76%) .NET
4 1 (5.88%) Ajax
4 1 (5.88%) CSS
4 1 (5.88%) CSS3
4 1 (5.88%) HTML5
4 1 (5.88%) jQuery
Miscellaneous
1 9 (52.94%) Social Media
2 3 (17.65%) Digital Media
3 2 (11.76%) Analytical Skills
3 2 (11.76%) Blog
3 2 (11.76%) Copywriting
3 2 (11.76%) Statistics
4 1 (5.88%) W3C
Operating Systems
1 4 (23.53%) Linux
2 2 (11.76%) Windows
Processes & Methodologies
1 6 (35.29%) E-Commerce
2 5 (29.41%) B2B
2 5 (29.41%) B2C
2 5 (29.41%) Digital Marketing
2 5 (29.41%) Email Marketing
2 5 (29.41%) Front End Development
3 4 (23.53%) Analytics
3 4 (23.53%) API Development
3 4 (23.53%) API Integration
3 4 (23.53%) CRM
3 4 (23.53%) TDD
3 4 (23.53%) User Stories
4 2 (11.76%) Project Management
4 2 (11.76%) Video Processing
5 1 (5.88%) Agile Software Development
5 1 (5.88%) Compatibility Testing
5 1 (5.88%) Online Marketing
5 1 (5.88%) Pay per click
5 1 (5.88%) Responsive Web Design
5 1 (5.88%) SDLC
Programming Languages
1 4 (23.53%) JavaScript
1 4 (23.53%) Ruby
2 3 (17.65%) PHP
3 2 (11.76%) C#
3 2 (11.76%) Java
3 2 (11.76%) SQL
3 2 (11.76%) VB.NET
Qualifications
1 3 (17.65%) Degree
Quality Assurance & Compliance
1 1 (5.88%) WAI
Vendors
1 2 (11.76%) Microsoft