The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 267 240 253
Rank change year-on-year
-27 +13
Permanent jobs citing SEO 1127 1243 1197
As % of all permanent IT jobs located in the UK 1.06% 1.21% 1.09%
As % of the Processes & Methodologies category 1.29% 1.47% 1.37%
Number of salaries quoted 892 878 1016
Average salary £35,000 £37,500 £35,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £24,000 £24,500 £24,000
10% offered a salary of more than £57,500 £60,000 £52,500
UK excluding London average salary £32,750 £32,500 £31,500
% change year-on-year
+0.76% +3.17%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 30 January 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 1076 £35,000 -6.66% 163
London -5 452 £41,250 -8.33% 74
South East -53 223 £33,500 -16.25% 33
City of London +27 141 £37,500 -19.35% 13
North West -17 117 £30,000 +1.69% 18
South West +25 80 £27,500 -1.78% 8
Manchester -31 75 £30,000 - 9
Yorkshire -26 60 £30,000 - 8
Berkshire -16 59 £40,000 -13.51% 8
East Midlands +12 51 £37,500 +7.14% 10
East of England -40 47 £45,000 +50.00% 5
West Midlands +3 41 £31,000 +12.72% 7
Scotland +29 39 £35,000 - 3
Kent +15 33 £40,500 -32.50% 1
Dorset -3 32 £29,250 +14.70% 5
West Yorkshire -13 30 £30,000 - 3
Oxfordshire +1 29 £31,250 -10.71% 2
Surrey -34 29 £33,500 -16.25% 3
Glasgow +38 28 £35,000 -
Leeds +2 26 £29,000 -3.33% 3
Hampshire -13 26 £30,000 - 6
Devon +24 23 £22,500 - 1
Cheshire +2 23 £35,000 +27.27% 4
Nottinghamshire +12 21 £37,500 +7.14% 3
Essex +2 21 £45,000 +50.00% 1
East Sussex -30 18 £35,000 - 7
Buckinghamshire +13 17 £31,250 +42.04% 3
Brighton -25 16 £35,000 - 7
Poole -3 15 £32,000 +25.49% 2
North Yorkshire +15 14 £30,000 -1.63% 2

SEO
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1329 (56.84%) Marketing
2 1233 (52.74%) HTML
3 1128 (48.25%) CSS
4 923 (39.48%) JavaScript
5 757 (32.38%) Analytics
6 688 (29.43%) jQuery
7 656 (28.06%) Social Media
8 654 (27.97%) E-Commerce
9 610 (26.09%) Google
10 573 (24.51%) Pay per click
11 571 (24.42%) CMS
12 534 (22.84%) PHP
13 526 (22.50%) HTML5
14 515 (22.03%) Digital Marketing
15 449 (19.20%) User Experience
16 442 (18.91%) CSS3
17 416 (17.79%) Google Analytics
18 371 (15.87%) Photoshop
19 367 (15.70%) Degree
20 362 (15.48%) Agile Software Development
21 354 (15.14%) Web Development
21 354 (15.14%) MySQL
21 354 (15.14%) Analytical Skills
22 338 (14.46%) .NET
23 302 (12.92%) MVC
24 290 (12.40%) Web Design
25 289 (12.36%) WordPress
26 283 (12.10%) Advertising
27 275 (11.76%) Adobe
28 261 (11.16%) C#

SEO
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 571 (24.42%) CMS
2 289 (12.36%) WordPress
3 118 (5.05%) Drupal
4 93 (3.98%) Umbraco
5 81 (3.46%) IIS
6 64 (2.74%) Apache
7 52 (2.22%) Node.js
8 38 (1.63%) Sitecore CMS
8 38 (1.63%) SharePoint
9 37 (1.58%) Joomla!
10 31 (1.33%) Tomcat
10 31 (1.33%) nginx
11 20 (0.86%) TeamSite
12 17 (0.73%) Confluence
13 15 (0.64%) JBoss
14 13 (0.56%) Sitefinity
15 11 (0.47%) OpenCms
16 10 (0.43%) ExpressionEngine
16 10 (0.43%) Adobe CQ
17 9 (0.38%) concrete5
Applications
1 371 (15.87%) Photoshop
2 164 (7.01%) Adobe Illustrator
3 152 (6.50%) MS Excel
4 99 (4.23%) MS Office
5 90 (3.85%) Adobe Creative Suite
6 67 (2.87%) Fireworks
7 56 (2.40%) MS PowerPoint
8 46 (1.97%) InDesign
9 17 (0.73%) MS Visio
10 12 (0.51%) MS Project
10 12 (0.51%) Spreadsheet
11 8 (0.34%) Adobe After Effects
12 7 (0.30%) OmniGraffle
12 7 (0.30%) Adobe Premiere
13 6 (0.26%) Acrobat
14 4 (0.17%) Final Cut Pro
14 4 (0.17%) GIMP
15 1 (0.043%) PowerPivot
Business Applications
1 416 (17.79%) Google Analytics
2 128 (5.47%) Magento
3 48 (2.05%) WebTrends
4 16 (0.68%) SiteCatalyst
5 8 (0.34%) Shopify
6 4 (0.17%) Tridion
6 4 (0.17%) Dynamics AX
7 3 (0.13%) Radian6
7 3 (0.13%) Summit
8 2 (0.086%) Dynamics CRM
8 2 (0.086%) Zen Cart
8 2 (0.086%) CubeCart
9 1 (0.043%) SAP Oil and Gas
Cloud Services
1 29 (1.24%) SaaS
2 18 (0.77%) Microsoft Azure
2 18 (0.77%) MailChimp
3 11 (0.47%) GitHub
4 5 (0.21%) IaaS
5 4 (0.17%) PaaS
5 4 (0.17%) Amazon EC2
5 4 (0.17%) Amazon S3
5 4 (0.17%) Force.com
5 4 (0.17%) Basecamp
6 3 (0.13%) Amazon AWS
7 1 (0.043%) Trello
7 1 (0.043%) Cloud Computing
7 1 (0.043%) CloudFront
7 1 (0.043%) Taleo
Communications & Networking
1 129 (5.52%) Internet
2 35 (1.50%) Broadband
3 25 (1.07%) 3G
4 22 (0.94%) Intranet
5 21 (0.90%) DNS
6 16 (0.68%) FTP
7 14 (0.60%) HTTP
8 10 (0.43%) WAN
8 10 (0.43%) SSL
9 9 (0.38%) Extranet
10 8 (0.34%) Firewall
10 8 (0.34%) LAN
10 8 (0.34%) TCP/IP
10 8 (0.34%) Symposium
11 7 (0.30%) 4G
11 7 (0.30%) Wireless
12 6 (0.26%) DHCP
13 4 (0.17%) PuTTY
13 4 (0.17%) WinSCP
14 3 (0.13%) DMVPN
Database & Business Intelligence
1 354 (15.14%) MySQL
2 198 (8.47%) SQL Server
3 59 (2.52%) Relational Database
4 24 (1.03%) SQL Server 2008
5 16 (0.68%) Hadoop
6 14 (0.60%) DB2
7 12 (0.51%) Data Mining
8 11 (0.47%) Redis
8 11 (0.47%) OLAP
9 9 (0.38%) SQL Server Reporting Services
10 8 (0.34%) Data Warehouse
10 8 (0.34%) NoSQL
10 8 (0.34%) Azure SQL Database
11 7 (0.30%) SQL Server 2012
12 6 (0.26%) PostgreSQL
12 6 (0.26%) SQL Server Integration Services
12 6 (0.26%) SQL Server Analysis Services
13 5 (0.21%) SQL Server 2005
13 5 (0.21%) QlikView
13 5 (0.21%) MS Access
Development Applications
1 249 (10.65%) Git (software)
2 151 (6.46%) Subversion
3 105 (4.49%) Dreamweaver
4 68 (2.91%) JIRA
5 40 (1.71%) Visual Studio
6 38 (1.63%) Axure RP
7 25 (1.07%) JUnit
7 25 (1.07%) Team Foundation Server
8 21 (0.90%) Grunt
9 20 (0.86%) Balsamiq Mockups
10 17 (0.73%) Jenkins
11 16 (0.68%) Maven
12 15 (0.64%) Karma Test Runner
12 15 (0.64%) Jasmine
13 11 (0.47%) Appcelerator Titanium
14 10 (0.43%) Eclipse
14 10 (0.43%) Mercurial
15 9 (0.38%) Firebug
16 8 (0.34%) Bitbucket
17 6 (0.26%) Ant
General
1 1329 (56.84%) Marketing
2 283 (12.10%) Advertising
3 207 (8.85%) Retail
4 195 (8.34%) Finance
5 102 (4.36%) Publishing
6 64 (2.74%) Telecoms
7 50 (2.14%) Games
8 27 (1.15%) Law
9 20 (0.86%) Banking
10 19 (0.81%) German Language
11 17 (0.73%) Automotive
12 15 (0.64%) Multimedia
12 15 (0.64%) French Language
13 14 (0.60%) Legal
14 10 (0.43%) Back Office
15 6 (0.26%) Manufacturing
15 6 (0.26%) iGaming
16 5 (0.21%) Italian Language
16 5 (0.21%) Russian Language
16 5 (0.21%) Spanish Language
Job Titles
1 848 (36.27%) Developer
2 370 (15.83%) Web Developer
3 201 (8.60%) Front-End Developer
4 158 (6.76%) Designer
5 157 (6.72%) Senior Developer
6 147 (6.29%) PHP Developer
7 133 (5.69%) .NET Developer
8 110 (4.70%) PPC Specialist
8 110 (4.70%) PPC Manager
8 110 (4.70%) PPC Analyst
8 110 (4.70%) PPC Executive
9 107 (4.58%) Marketing Executive
10 100 (4.28%) SEO Manager
11 98 (4.19%) Web Designer
12 94 (4.02%) Analyst
13 76 (3.25%) SEO Executive
14 73 (3.12%) Marketing Manager
15 71 (3.04%) Junior
16 68 (2.91%) Consultant
17 66 (2.82%) Project Manager
Libraries, Frameworks & Software Standards
1 1233 (52.74%) HTML
2 1128 (48.25%) CSS
3 688 (29.43%) jQuery
4 526 (22.50%) HTML5
5 442 (18.91%) CSS3
6 338 (14.46%) .NET
7 257 (10.99%) ASP.NET
8 182 (7.78%) XML
9 177 (7.57%) Ajax
10 135 (5.77%) XHTML
11 117 (5.00%) Web Services
12 107 (4.58%) Sass
13 92 (3.93%) AngularJS
14 89 (3.81%) Flash
15 86 (3.68%) .NET Framework
16 79 (3.38%) Backbone.js
17 71 (3.04%) LAMP
18 64 (2.74%) LESS
19 58 (2.48%) ASP.NET MVC
20 51 (2.18%) Twitter Bootstrap
Miscellaneous
1 656 (28.06%) Social Media
2 449 (19.20%) User Experience
3 354 (15.14%) Analytical Skills
4 112 (4.79%) Blog
5 98 (4.19%) W3C
6 94 (4.02%) Copywriting
6 94 (4.02%) Digital Media
7 93 (3.98%) Graphic Design
8 84 (3.59%) Computer Science
9 82 (3.51%) Mobile App
10 68 (2.91%) Statistics
11 66 (2.82%) Open Source
12 56 (2.40%) Algorithms
13 38 (1.63%) Social Network
14 34 (1.45%) Mathematics
14 34 (1.45%) Smartphone
15 33 (1.41%) Management Information System
16 32 (1.37%) Photography
17 31 (1.33%) iPad
18 20 (0.86%) New Media
Operating Systems
1 153 (6.54%) Linux
2 100 (4.28%) Windows
3 42 (1.80%) Android
4 40 (1.71%) Apple iOS
5 38 (1.63%) UNIX
6 17 (0.73%) Windows Server 2008
6 17 (0.73%) Red Hat Enterprise Linux
7 12 (0.51%) Ubuntu
8 8 (0.34%) CentOS
9 7 (0.30%) Windows Server 2003
10 6 (0.26%) Windows Server 2012
11 5 (0.21%) Windows 8
11 5 (0.21%) Windows 7
12 4 (0.17%) Windows XP
13 2 (0.086%) Mac OS X
13 2 (0.086%) Mac OS
14 1 (0.043%) Windows Mobile
Processes & Methodologies
1 757 (32.38%) Analytics
2 654 (27.97%) E-Commerce
3 573 (24.51%) Pay per click
4 515 (22.03%) Digital Marketing
5 362 (15.48%) Agile Software Development
6 354 (15.14%) Web Development
7 302 (12.92%) MVC
8 290 (12.40%) Web Design
9 256 (10.95%) Online Marketing
10 249 (10.65%) Content Management
11 245 (10.48%) Responsive Web Design
12 226 (9.67%) Project Management
13 207 (8.85%) Web Analytics
14 132 (5.65%) Email Marketing
15 127 (5.43%) Time Management
16 122 (5.22%) B2B
17 111 (4.75%) OO
18 106 (4.53%) Scrum
19 102 (4.36%) Mentoring
20 100 (4.28%) CRM
Programming Languages
1 923 (39.48%) JavaScript
2 534 (22.84%) PHP
3 261 (11.16%) C#
4 235 (10.05%) SQL
5 142 (6.07%) Java
6 50 (2.14%) Ruby
7 45 (1.92%) T-SQL
8 43 (1.84%) PHP5
9 37 (1.58%) Python
10 25 (1.07%) VB.NET
11 16 (0.68%) ActionScript
11 16 (0.68%) Perl
12 13 (0.56%) VB
13 10 (0.43%) C
14 8 (0.34%) AWK
14 8 (0.34%) Bash Shell
14 8 (0.34%) sed
15 5 (0.21%) PowerShell
16 4 (0.17%) Shell Script
16 4 (0.17%) Clojure
Qualifications
1 367 (15.70%) Degree
2 9 (0.38%) ISTQB
2 9 (0.38%) ISEB
3 3 (0.13%) CCNP
3 3 (0.13%) CCDA
3 3 (0.13%) Cisco Certification
4 2 (0.086%) Linux+ Certification
4 2 (0.086%) Microsoft Certification
4 2 (0.086%) OCPJP
4 2 (0.086%) Security Cleared
5 1 (0.043%) AAT
5 1 (0.043%) MySQL Certification
5 1 (0.043%) PRINCE2 Practitioner
5 1 (0.043%) Oracle Certification
5 1 (0.043%) PRINCE2 Certification
5 1 (0.043%) Sun Certification
5 1 (0.043%) MBA
Quality Assurance & Compliance
1 47 (2.01%) QA
2 25 (1.07%) WCAG
3 16 (0.68%) SLA
4 13 (0.56%) WAI
5 6 (0.26%) PCI DSS
6 4 (0.17%) ISO 9001
7 3 (0.13%) ISO 14001
8 1 (0.043%) Data Quality
System Software
1 11 (0.47%) Varnish
2 7 (0.30%) Active Directory
3 2 (0.086%) VMware Infrastructure
Systems Management
1 8 (0.34%) Puppet
1 8 (0.34%) cPanel
2 3 (0.13%) HP Data Protector
2 3 (0.13%) CiscoWorks
3 2 (0.086%) Nagios
3 2 (0.086%) Plesk
3 2 (0.086%) EMC NetWorker
4 1 (0.043%) Vagrant
4 1 (0.043%) Ansible
Vendors
1 610 (26.09%) Google
2 275 (11.76%) Adobe
3 210 (8.98%) Facebook
4 195 (8.34%) Microsoft
5 155 (6.63%) Twitter
6 71 (3.04%) Zend
7 59 (2.52%) Omniture
8 51 (2.18%) Sitecore
9 31 (1.33%) hybris
10 29 (1.24%) Oracle
11 28 (1.20%) Coremetrics
12 26 (1.11%) Salesforce.com
13 23 (0.98%) Yahoo!
14 16 (0.68%) Interwoven
15 13 (0.56%) Demandware
15 13 (0.56%) HP
15 13 (0.56%) Apple
16 12 (0.51%) Cisco
17 11 (0.47%) VMware
18 10 (0.43%) Red Hat
Lancashire
The MRJ Group
Salary: £20000 - £25000 per annum
Posted: 15 hours ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £35000 per annum
Posted: 18 hours ago
London
Digitech Resourcing Ltd
Salary: From £35,000 to £45,000 per annum + Bonus
Posted: 20 hours ago
Lincolnshire
Stafford-Sharp Associates
Salary: From £24,000 to £28,000 per annum
Posted: 21 hours ago
Nottingham, Nottinghamshire
Senitor Associates
Salary: £30000 - £40000 per annum + benefits - inc holidays!
Posted: 21 hours ago
Bournemouth, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £16000 - £30000 per annum
Posted: 21 hours ago
London
Salt
Salary: £80000 - £90000 per annum + Bonus + Benefits
Posted: 22 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 22 hours ago
Leicester, Leicestershire
Opilio Recruitment
Salary: £35k - 40k per year + Benefits
Posted: 22 hours ago
London
ARC IT Recruitment Ltd
Salary: £45000 Per Annum 45k plus benefits
Posted: 22 hours ago
Manchester, Lancashire
TechnoRecruit
Posted: Yesterday
Newport, Gwent
Resource Management
Salary: £20000 - £30000 per annum + pension, healthcare and bonus
Posted: Yesterday
Leeds, West Yorkshire
The Bridge Ltd
Salary: From £20,000 to £25,000 per annum
Posted: Yesterday
Alcester, Warwickshire
Robert Walters
Salary: £27000 - £35000 per annum
Posted: Yesterday
Blackburn, Lancashire
Jagger Talent
Salary: From £16,000 to £19,000 per annum
Posted: Yesterday
Brighton, East Sussex
Greywood Associates Limited
Salary: £20000 - £22000 per annum + benefits
Posted: Yesterday
Staines, Middlesex
Aria Select Ltd
Salary: From £30,000 to £45,000 per annum + Car allowance + Benefits
Posted: Yesterday
West London
RBW Consulting
Salary: From £35,000 to £40,000 per annum
Posted: Yesterday
North London
Jagger Talent
Salary: From £18,000 to £21,000 per annum
Posted: Yesterday
London
Nakama
Salary: From £32,000 to £38,000 per annum
Posted: Yesterday