The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 264 241 232
Rank change year-on-year
-23 -9
Permanent jobs citing SEO 1225 1269 1377
As % of all permanent IT jobs located in the UK 1.07% 1.17% 1.22%
As % of the Processes & Methodologies category 1.31% 1.43% 1.54%
Number of salaries quoted 829 1014 1176
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £24,500 £24,000 £22,500
10% offered a salary of more than £54,500 £52,500 £52,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93506 88688 89250
As % of all permanent IT jobs located in the UK 82.05% 81.54% 78.98%
Number of salaries quoted 75545 72933 75228
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 24 October 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 1148 £35,000 +7.69% 175
London +24 538 £42,500 +6.25% 62
South East -19 220 £35,000 +7.69% 24
City of London +48 141 £45,000 - 11
North West +7 124 £28,500 -5.00% 25
Manchester +25 101 £29,500 -1.66% 17
Yorkshire -75 80 £30,500 +8.92% 15
Berkshire -2 75 £42,500 -5.55% 7
South West -34 62 £27,500 -8.33% 13
East of England -41 54 £30,000 -7.69% 20
West Midlands -30 45 £30,000 -0.82% 6
Surrey -33 43 £37,500 +7.14% 6
Scotland +6 36 £35,000 +16.66% 1
West Yorkshire -73 35 £35,000 +25.00% 9
Maidenhead +17 33 £62,500 +25.00% 1
Essex +20 28 £40,000 +60.00% 3
Hampshire -3 28 £38,500 +28.33% 3
Devon +6 27 £24,500 +2.08% 5
East Midlands -3 27 £25,000 -23.07% 9
Kent +10 22 £33,250 +5.55% 4
North Yorkshire -4 22 £30,000 +41.17% 2
Leeds -56 22 £35,000 +25.00% 7
Kingston Upon Thames +9 21 £45,000 +42.85% 2
Glasgow +6 19 £35,000 +7.69% 1
Harrogate +2 19 £28,500 +34.11% 2
South Yorkshire -23 19 £32,500 +30.00% 3
Birmingham -17 18 £30,000 -1.63% 2
East Sussex -22 17 £32,500 +16.07% 1
Newton Abbot - 17 £24,500 -
Brighton -27 16 £32,500 +8.33% 1

SEO
Top 30 Related IT Skills

For the 6 months to 24 October 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1589 (57.22%) Marketing
2 1500 (54.02%) HTML
3 1371 (49.37%) CSS
4 1173 (42.24%) JavaScript
5 930 (33.49%) Analytics
6 815 (29.35%) jQuery
7 780 (28.09%) E-Commerce
8 747 (26.90%) Social Media
9 745 (26.83%) Google
10 728 (26.22%) Pay per click
11 703 (25.32%) CMS
12 688 (24.77%) Digital Marketing
13 623 (22.43%) HTML5
14 610 (21.97%) PHP
15 552 (19.88%) User Experience
16 503 (18.11%) CSS3
17 489 (17.61%) Google Analytics
18 462 (16.64%) .NET
19 453 (16.31%) Degree
20 450 (16.20%) Agile Software Development
21 414 (14.91%) Photoshop
22 412 (14.84%) Web Development
23 389 (14.01%) ASP.NET
24 378 (13.61%) MySQL
25 373 (13.43%) WordPress
26 369 (13.29%) SQL
27 359 (12.93%) Analytical Skills
28 356 (12.82%) Advertising
29 315 (11.34%) MVC
30 309 (11.13%) Content Management

SEO
Top Related IT Skills by Category

For the 6 months to 24 October 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 703 (25.32%) CMS
2 373 (13.43%) WordPress
3 144 (5.19%) Drupal
4 106 (3.82%) Umbraco
5 94 (3.38%) IIS
6 68 (2.45%) Joomla!
7 63 (2.27%) SharePoint
8 56 (2.02%) Node.js
9 50 (1.80%) Sitecore CMS
10 46 (1.66%) Tomcat
11 39 (1.40%) Apache
12 26 (0.94%) WebSphere
13 21 (0.76%) WebSphere Application Server
14 20 (0.72%) TeamSite
15 19 (0.68%) JBoss
16 12 (0.43%) nginx
16 12 (0.43%) Confluence
16 12 (0.43%) PrestaShop
17 8 (0.29%) ExpressionEngine
17 8 (0.29%) Sitefinity
Applications
1 414 (14.91%) Photoshop
2 178 (6.41%) MS Excel
3 170 (6.12%) Adobe Illustrator
4 105 (3.78%) MS Office
5 92 (3.31%) Adobe Creative Suite
6 75 (2.70%) Fireworks
7 56 (2.02%) MS PowerPoint
8 28 (1.01%) MS Visio
9 22 (0.79%) InDesign
10 14 (0.50%) MS Project
11 11 (0.40%) Spreadsheet
12 10 (0.36%) Adobe Premiere
13 6 (0.22%) Adobe After Effects
14 3 (0.11%) GIMP
14 3 (0.11%) OmniGraffle
14 3 (0.11%) PowerPivot
15 2 (0.072%) SPSS
16 1 (0.036%) PaintShop Pro
16 1 (0.036%) Stata
Business Applications
1 489 (17.61%) Google Analytics
2 195 (7.02%) Magento
3 94 (3.38%) WebTrends
4 18 (0.65%) SiteCatalyst
5 12 (0.43%) Tridion
6 7 (0.25%) Optimost
7 5 (0.18%) Dynamics AX
7 5 (0.18%) Sage 200
8 4 (0.14%) Shopify
8 4 (0.14%) SAP Oil and Gas
9 2 (0.072%) Dynamics CRM
9 2 (0.072%) Oracle CRM
9 2 (0.072%) Summit
9 2 (0.072%) Fredhopper
10 1 (0.036%) nopCommerce
10 1 (0.036%) Zen Cart
Cloud Services
1 35 (1.26%) SaaS
2 12 (0.43%) MailChimp
3 11 (0.40%) Microsoft Azure
4 6 (0.22%) GitHub
4 6 (0.22%) Force.com
5 5 (0.18%) Amazon AWS
5 5 (0.18%) Responsys
6 4 (0.14%) Cloud Computing
7 1 (0.036%) Taleo
7 1 (0.036%) Amazon EC2
7 1 (0.036%) Amazon S3
7 1 (0.036%) IaaS
7 1 (0.036%) Trello
Communications & Networking
1 145 (5.22%) Internet
2 48 (1.73%) Broadband
3 38 (1.37%) 3G
4 36 (1.30%) Intranet
5 34 (1.22%) DNS
6 26 (0.94%) HTTP
7 25 (0.90%) SSL
8 18 (0.65%) FTP
9 14 (0.50%) Extranet
9 14 (0.50%) WAN
9 14 (0.50%) SSH
10 12 (0.43%) LAN
11 10 (0.36%) Firewall
12 7 (0.25%) Wireless
12 7 (0.25%) 4G
13 6 (0.22%) DHCP
13 6 (0.22%) TCP/IP
14 5 (0.18%) SMS
14 5 (0.18%) VoIP
14 5 (0.18%) SAN
Database & Business Intelligence
1 378 (13.61%) MySQL
2 278 (10.01%) SQL Server
3 116 (4.18%) Relational Database
4 30 (1.08%) RDBMS
5 23 (0.83%) SQL Server 2008
6 17 (0.61%) MongoDB
7 16 (0.58%) Big Data
7 16 (0.58%) SQL Server 2005
7 16 (0.58%) SQL Server Reporting Services
8 15 (0.54%) Data Mining
8 15 (0.54%) SQL Server Analysis Services
9 13 (0.47%) DB2
10 12 (0.43%) SQL Server Integration Services
10 12 (0.43%) NoSQL
11 11 (0.40%) PostgreSQL
12 10 (0.36%) SQL Server 2012
13 8 (0.29%) MS Access
14 7 (0.25%) Crystal Reports
15 6 (0.22%) Microsoft Analysis Services
15 6 (0.22%) Oracle Database
Development Applications
1 245 (8.82%) Git (software)
2 203 (7.31%) Subversion
3 109 (3.93%) Dreamweaver
4 86 (3.10%) JIRA
5 84 (3.02%) Visual Studio
6 48 (1.73%) Eclipse
7 43 (1.55%) Axure RP
8 38 (1.37%) Ant
9 34 (1.22%) Grunt
10 31 (1.12%) Team Foundation Server
11 25 (0.90%) Jasmine
12 24 (0.86%) Jenkins
13 20 (0.72%) Balsamiq Mockups
14 19 (0.68%) Karma Test Runner
15 15 (0.54%) JUnit
16 12 (0.43%) QUnit
17 8 (0.29%) Mercurial
17 8 (0.29%) Firebug
18 7 (0.25%) NUnit
19 6 (0.22%) Appcelerator Titanium
General
1 1589 (57.22%) Marketing
2 356 (12.82%) Advertising
3 281 (10.12%) Retail
4 215 (7.74%) Finance
5 103 (3.71%) Publishing
6 63 (2.27%) Telecoms
7 56 (2.02%) Games
8 37 (1.33%) Law
9 34 (1.22%) Legal
10 27 (0.97%) Multimedia
11 22 (0.79%) Automotive
12 20 (0.72%) French Language
13 19 (0.68%) Electronics
14 18 (0.65%) Banking
14 18 (0.65%) Manufacturing
15 16 (0.58%) German Language
16 15 (0.54%) Russian Language
17 11 (0.40%) Back Office
18 9 (0.32%) Aerospace
18 9 (0.32%) Billing
Job Titles
1 1066 (38.39%) Developer
2 459 (16.53%) Web Developer
3 284 (10.23%) Front-End Developer
4 221 (7.96%) Designer
5 198 (7.13%) Senior Developer
6 182 (6.55%) PHP Developer
7 165 (5.94%) Analyst
8 133 (4.79%) PPC Manager
8 133 (4.79%) PPC Analyst
8 133 (4.79%) PPC Specialist
8 133 (4.79%) PPC Executive
9 125 (4.50%) Web Designer
10 120 (4.32%) .NET Developer
11 116 (4.18%) Marketing Manager
12 98 (3.53%) Junior
13 95 (3.42%) Front-End Web Developer
14 92 (3.31%) SEO Executive
14 92 (3.31%) Marketing Executive
15 90 (3.24%) Senior Web Developer
16 80 (2.88%) Project Manager
Libraries, Frameworks & Software Standards
1 1500 (54.02%) HTML
2 1371 (49.37%) CSS
3 815 (29.35%) jQuery
4 623 (22.43%) HTML5
5 503 (18.11%) CSS3
6 462 (16.64%) .NET
7 389 (14.01%) ASP.NET
8 299 (10.77%) XML
9 232 (8.35%) XHTML
10 223 (8.03%) Ajax
11 164 (5.91%) Web Services
12 99 (3.56%) .NET Framework
13 98 (3.53%) Sass
14 91 (3.28%) Flash
15 85 (3.06%) JSP
16 83 (2.99%) AngularJS
17 79 (2.84%) Backbone.js
18 73 (2.63%) LESS
19 59 (2.12%) LAMP
20 57 (2.05%) XSLT
Miscellaneous
1 747 (26.90%) Social Media
2 552 (19.88%) User Experience
3 359 (12.93%) Analytical Skills
4 160 (5.76%) Blog
5 143 (5.15%) Digital Media
6 129 (4.65%) Mobile App
7 102 (3.67%) Computer Science
8 97 (3.49%) Open Source
9 93 (3.35%) W3C
10 89 (3.20%) Copywriting
11 67 (2.41%) Graphic Design
12 52 (1.87%) iPad
13 50 (1.80%) Algorithms
13 50 (1.80%) Management Information System
14 48 (1.73%) Social Network
15 47 (1.69%) Statistics
16 46 (1.66%) Smartphone
17 30 (1.08%) Mathematics
17 30 (1.08%) New Media
18 25 (0.90%) N-Tier
Operating Systems
1 120 (4.32%) Windows
2 103 (3.71%) Linux
3 73 (2.63%) Android
4 64 (2.30%) Apple iOS
5 26 (0.94%) UNIX
6 16 (0.58%) Windows Server 2008
7 9 (0.32%) Windows Server 2003
8 6 (0.22%) Red Hat Enterprise Linux
9 5 (0.18%) Windows 7
9 5 (0.18%) Windows 8
9 5 (0.18%) Ubuntu
9 5 (0.18%) Windows Mobile
10 4 (0.14%) CentOS
10 4 (0.14%) Windows XP
10 4 (0.14%) Mac OS
11 2 (0.072%) webOS
11 2 (0.072%) AIX
12 1 (0.036%) Windows Server 2012
Processes & Methodologies
1 930 (33.49%) Analytics
2 780 (28.09%) E-Commerce
3 728 (26.22%) Pay per click
4 688 (24.77%) Digital Marketing
5 450 (16.20%) Agile Software Development
6 412 (14.84%) Web Development
7 315 (11.34%) MVC
8 309 (11.13%) Web Design
8 309 (11.13%) Content Management
9 308 (11.09%) Online Marketing
10 258 (9.29%) Project Management
11 240 (8.64%) Web Analytics
12 202 (7.27%) Responsive Web Design
13 181 (6.52%) Email Marketing
14 173 (6.23%) B2B
15 142 (5.11%) OO
16 137 (4.93%) CRM
17 136 (4.90%) B2C
18 134 (4.83%) Scrum
19 122 (4.39%) Time Management
Programming Languages
1 1173 (42.24%) JavaScript
2 610 (21.97%) PHP
3 369 (13.29%) SQL
4 299 (10.77%) C#
5 147 (5.29%) Java
6 67 (2.41%) T-SQL
7 57 (2.05%) VB.NET
8 47 (1.69%) PHP5
9 40 (1.44%) Ruby
9 40 (1.44%) Python
10 19 (0.68%) VB
11 17 (0.61%) ActionScript
12 14 (0.50%) C
13 13 (0.47%) C++
14 11 (0.40%) Perl
15 10 (0.36%) Groovy
16 9 (0.32%) PowerHouse
17 8 (0.29%) Scala
18 6 (0.22%) VBA
19 5 (0.18%) ActionScript 3.0
Qualifications
1 453 (16.31%) Degree
2 6 (0.22%) Microsoft Certification
2 6 (0.22%) Security Cleared
3 4 (0.14%) Cisco Certification
4 3 (0.11%) CCNP
4 3 (0.11%) CCDA
5 2 (0.072%) GNVQ
5 2 (0.072%) OCPJP
5 2 (0.072%) PRINCE2 Certification
6 1 (0.036%) Sun Certification
6 1 (0.036%) ITIL Certification
6 1 (0.036%) MBA
6 1 (0.036%) MCITP
6 1 (0.036%) ISTQB
6 1 (0.036%) ISEB
6 1 (0.036%) CCNA
6 1 (0.036%) MCSE
6 1 (0.036%) Oracle Certification
6 1 (0.036%) MySQL Certification
6 1 (0.036%) APMP
Quality Assurance & Compliance
1 70 (2.52%) QA
2 35 (1.26%) WCAG
3 18 (0.65%) SLA
4 14 (0.50%) WAI
5 8 (0.29%) ISO 9001
6 5 (0.18%) PCI DSS
7 2 (0.072%) ISO 14001
System Software
1 6 (0.22%) Active Directory
2 3 (0.11%) Varnish
3 2 (0.072%) VMware Infrastructure
4 1 (0.036%) Hyper-V
Systems Management
1 16 (0.58%) Vagrant
2 10 (0.36%) Puppet
3 8 (0.29%) Capistrano
4 5 (0.18%) HP Data Protector
5 3 (0.11%) CiscoWorks
6 1 (0.036%) Nagios
Vendors
1 745 (26.83%) Google
2 254 (9.15%) Adobe
3 243 (8.75%) Facebook
4 212 (7.63%) Microsoft
5 211 (7.60%) Twitter
6 68 (2.45%) Zend
7 67 (2.41%) Sitecore
8 59 (2.12%) Omniture
9 52 (1.87%) hybris
10 45 (1.62%) Coremetrics
11 33 (1.19%) Demandware
12 31 (1.12%) Yahoo!
13 28 (1.01%) Salesforce.com
14 24 (0.86%) ATG
15 21 (0.76%) Oracle
16 18 (0.65%) AccuRev
17 16 (0.58%) Business Objects
18 15 (0.54%) Interwoven
19 13 (0.47%) Apple
19 13 (0.47%) HP
Surrey
Randstad Technologies
Salary: £28000 - £32000 per annum
Posted: 4 hours ago
Godalming, Surrey
ARC IT Recruitment Ltd
Salary: £35000 - £40000 Per Annum
Posted: Yesterday
Plymouth, Devon
Edge Specialist Recruitment
Salary: £17000 - £22000 per annum + holiday etc.
Posted: Yesterday
London
Opus Recruitment Solutions Ltd
Salary: £25000 to £40000 per annum - Competitive bonus package
Posted: Yesterday
London
Austin Fraser
Salary: £40000.00 - £50000.00 per annum + Bens
Posted: Yesterday
Andover, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: Yesterday
Leeds, West Yorkshire
Type Agency
Salary: £24000 - £30000 per annum
Posted: Yesterday
Bournemouth, Dorset
Interact Consulting
Salary: 25-35k
Posted: Yesterday
London
British Airways
Posted: Yesterday
Salisbury, Wiltshire
ARM Technology
Salary: £35 - £45 per annum + pension
Posted: Yesterday
South West London
SEC Recruitment Limited
Salary: £25000 - £30000 per annum + Bonus + Benefits
Posted: Yesterday
Folkestone, Kent
Evolution Recruitment Solutions
Salary: 35,000 - 40,000
Posted: Yesterday
Newport, Gwent
Tank Recruitment
Salary: £20000 - £30000 per annum
Posted: Yesterday
Cambridge, Cambridgeshire
EasyWebRecruitment.com
Salary: £20,000 - £24,000 per annum
Posted: Yesterday
Norfolk
Cooper Lomaz Recruitment Ltd
Salary: Negotiable
Posted: Yesterday
Hounslow, London
British Airways
Salary: Highly Competitive
Posted: Yesterday
Leeds, West Yorkshire
Keene and Lord
Salary: From £23,000 to £32,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum
Posted: 2 days ago
London
Uniting Ambition
Salary: £40k - 48k per year
Posted: 2 days ago
Harrogate, North Yorkshire
Greywood Associates Limited
Salary: £25000 - £35000 per annum + Benefits
Posted: 2 days ago