The first table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 216 223 214
Rank change year-on-year
+7 -9
Permanent jobs citing SEO 1533 1376 1536
As % of all permanent IT jobs located in the UK 1.31% 1.27% 1.30%
As % of the Processes & Methodologies category 1.63% 1.61% 1.68%
Number of salaries quoted 1044 1047 1375
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £22,000 £23,500
10% offered a salary of more than £52,500 £53,600 £52,500
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94098 85653 91358
As % of all permanent IT jobs located in the UK 80.38% 78.75% 77.41%
Number of salaries quoted 75770 70033 77761
Average salary £47,500 £46,500 £46,500
Average salary % change year-on-year
+2.15% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 28 July 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 1461 £35,000 - 182
London -19 553 £41,000 -3.52% 59
South East +67 299 £35,000 - 39
North West +41 212 £25,000 -12.28% 22
Manchester +22 153 £26,000 -13.33% 10
Yorkshire -25 127 £30,000 +13.20% 20
City of London -45 124 £45,000 -5.26% 9
West Midlands +35 106 £26,250 -10.25% 7
Surrey +13 86 £40,000 +24.03% 8
East of England -55 85 £30,000 -14.28% 9
Berkshire +53 78 £35,000 -6.66% 9
West Yorkshire -21 76 £31,000 +12.72% 10
Leeds -35 54 £35,000 +21.73% 7
South West -58 49 £30,000 -7.69% 7
Lancashire +18 31 £24,000 -12.72% 7
Scotland +7 30 £37,500 +19.04% 3
Cambridgeshire +3 30 £29,500 -15.71% 5
Hampshire -3 30 £30,000 -14.28% 5
Hertfordshire -41 29 £35,000 -17.64% 2
Birmingham +22 28 £25,250 -13.67% 3
Oxfordshire +27 26 £33,500 -4.28%
Staffordshire 0 25 £36,000 +2.85% 1
Glasgow +4 24 £37,500 -31.81% 2
East Midlands -40 24 £29,750 -15.00% 17
Cambridge +12 23 £29,500 -26.25% 1
Reading +5 23 £37,500 -16.66% 5
East Sussex -11 22 £40,000 +23.07% 5
Kent -4 21 £31,250 -21.87% 6
Bristol -9 20 £30,000 -4.76% 1
Kingston Upon Thames +8 19 £42,500 +34.92%

SEO
Top 30 Related IT Skills

For the 6 months to 28 July 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1738 (55.17%) Marketing
2 1677 (53.24%) HTML
3 1467 (46.57%) CSS
4 1315 (41.75%) JavaScript
5 1130 (35.87%) Analytics
6 904 (28.70%) Pay per click
7 887 (28.16%) E-Commerce
8 859 (27.27%) jQuery
9 852 (27.05%) Google
10 836 (26.54%) Social Media
11 759 (24.10%) Digital Marketing
12 743 (23.59%) CMS
13 676 (21.46%) PHP
14 663 (21.05%) HTML5
15 572 (18.16%) Google Analytics
16 554 (17.59%) .NET
17 515 (16.35%) Degree
18 514 (16.32%) CSS3
19 481 (15.27%) SQL
20 471 (14.95%) Web Development
21 437 (13.87%) Advertising
22 417 (13.24%) MySQL
23 414 (13.14%) ASP.NET
24 403 (12.79%) Photoshop
25 387 (12.29%) Online Marketing
26 380 (12.06%) Retail
27 356 (11.30%) Content Management
27 356 (11.30%) MVC
28 345 (10.95%) WordPress
29 340 (10.79%) XML

SEO
Top Related IT Skills by Category

For the 6 months to 28 July 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 743 (23.59%) CMS
2 345 (10.95%) WordPress
3 133 (4.22%) Drupal
4 103 (3.27%) Umbraco
5 93 (2.95%) Node.js
6 73 (2.32%) Joomla!
7 68 (2.16%) IIS
8 63 (2.00%) Tomcat
9 59 (1.87%) SharePoint
10 54 (1.71%) Apache
11 38 (1.21%) WebSphere
12 37 (1.17%) Sitecore CMS
13 29 (0.92%) WebSphere Application Server
14 20 (0.63%) ExpressionEngine
15 16 (0.51%) Confluence
16 15 (0.48%) MS Project Server
16 15 (0.48%) Adobe CQ
17 14 (0.44%) TeamSite
18 13 (0.41%) PrestaShop
19 12 (0.38%) nginx
Applications
1 403 (12.79%) Photoshop
2 207 (6.57%) MS Excel
3 158 (5.02%) Adobe Illustrator
4 106 (3.37%) MS Office
5 99 (3.14%) MS PowerPoint
6 72 (2.29%) Fireworks
7 30 (0.95%) MS Visio
8 27 (0.86%) InDesign
9 18 (0.57%) MS Project
10 4 (0.13%) Adobe After Effects
10 4 (0.13%) SPSS
11 3 (0.095%) Adobe Premiere
11 3 (0.095%) OmniGraffle
11 3 (0.095%) PowerPivot
12 2 (0.063%) Stata
13 1 (0.032%) PaintShop Pro
13 1 (0.032%) GIMP
Business Applications
1 572 (18.16%) Google Analytics
2 240 (7.62%) Magento
3 113 (3.59%) WebTrends
4 38 (1.21%) SiteCatalyst
5 18 (0.57%) Fredhopper
6 13 (0.41%) Oracle CRM
7 11 (0.35%) Dynamics CRM
8 10 (0.32%) Tridion
9 8 (0.25%) Optimost
10 4 (0.13%) Sage 200
11 3 (0.095%) Dynamics AX
11 3 (0.095%) SAP Oil and Gas
12 1 (0.032%) osCommerce
12 1 (0.032%) nopCommerce
Cloud Services
1 39 (1.24%) Amazon AWS
2 33 (1.05%) Amazon S3
3 32 (1.02%) SaaS
4 31 (0.98%) ElastiCache
4 31 (0.98%) Amazon SQS
5 17 (0.54%) Microsoft Azure
6 11 (0.35%) MailChimp
7 10 (0.32%) GitHub
8 8 (0.25%) Cloud Computing
9 7 (0.22%) Responsys
10 6 (0.19%) CheetahMail
11 2 (0.063%) Force.com
11 2 (0.063%) Amazon EC2
12 1 (0.032%) Google Apps
12 1 (0.032%) Office 365
12 1 (0.032%) CloudFront
Communications & Networking
1 146 (4.63%) Internet
2 30 (0.95%) Intranet
3 29 (0.92%) DNS
4 25 (0.79%) HTTP
5 17 (0.54%) Broadband
6 16 (0.51%) Extranet
7 15 (0.48%) SSL
8 12 (0.38%) 3G
9 11 (0.35%) SSH
10 10 (0.32%) FTP
11 5 (0.16%) SMS
12 4 (0.13%) WAN
12 4 (0.13%) LAN
13 3 (0.095%) DHCP
13 3 (0.095%) HTTPS
14 2 (0.063%) iSCSI
14 2 (0.063%) SAN
14 2 (0.063%) VoIP
14 2 (0.063%) MPLS
14 2 (0.063%) Firewall
Database & Business Intelligence
1 417 (13.24%) MySQL
2 315 (10.00%) SQL Server
3 142 (4.51%) Relational Database
4 48 (1.52%) MongoDB
5 45 (1.43%) RDBMS
6 35 (1.11%) Big Data
7 34 (1.08%) SQL Server 2008
8 31 (0.98%) Amazon DynamoDB
9 27 (0.86%) SQL Server Reporting Services
10 25 (0.79%) NoSQL
11 24 (0.76%) SQL Server 2005
12 19 (0.60%) SQL Server 2012
13 18 (0.57%) SQL Server Integration Services
14 17 (0.54%) MS Access
15 15 (0.48%) Crystal Reports
16 12 (0.38%) SQL Server Analysis Services
16 12 (0.38%) PostgreSQL
17 10 (0.32%) Oracle Database
18 8 (0.25%) Hadoop
19 7 (0.22%) Data Warehouse
Development Applications
1 193 (6.13%) Subversion
2 179 (5.68%) Git (software)
3 121 (3.84%) Visual Studio
4 110 (3.49%) Dreamweaver
5 96 (3.05%) JIRA
6 60 (1.90%) Eclipse
7 58 (1.84%) Ant
8 51 (1.62%) Team Foundation Server
9 38 (1.21%) Jasmine
10 34 (1.08%) Grunt
11 25 (0.79%) JUnit
12 21 (0.67%) Axure RP
13 19 (0.60%) NUnit
13 19 (0.60%) Jenkins
14 17 (0.54%) QUnit
15 15 (0.48%) Maven
16 13 (0.41%) Selenium
16 13 (0.41%) Karma Test Runner
17 9 (0.29%) PhoneGap
18 7 (0.22%) Mocha
General
1 1738 (55.17%) Marketing
2 437 (13.87%) Advertising
3 380 (12.06%) Retail
4 307 (9.75%) Finance
5 138 (4.38%) Publishing
6 53 (1.68%) Games
7 48 (1.52%) Legal
8 44 (1.40%) Telecoms
9 41 (1.30%) Law
10 39 (1.24%) Electronics
11 28 (0.89%) Automotive
12 27 (0.86%) German Language
13 25 (0.79%) Manufacturing
14 24 (0.76%) Banking
15 22 (0.70%) Billing
15 22 (0.70%) Multimedia
16 19 (0.60%) Pharmaceutical
16 19 (0.60%) Russian Language
17 18 (0.57%) French Language
18 16 (0.51%) Back Office
Job Titles
1 1178 (37.40%) Developer
2 445 (14.13%) Web Developer
3 331 (10.51%) Front-End Developer
4 251 (7.97%) Analyst
5 232 (7.37%) PHP Developer
6 226 (7.17%) Designer
7 224 (7.11%) Senior Developer
8 180 (5.71%) PPC Executive
8 180 (5.71%) PPC Manager
8 180 (5.71%) PPC Analyst
8 180 (5.71%) PPC Specialist
9 165 (5.24%) Marketing Manager
10 130 (4.13%) .NET Developer
11 121 (3.84%) Web Designer
12 108 (3.43%) SEO Executive
13 100 (3.17%) Junior
14 91 (2.89%) Account Manager
15 89 (2.83%) Digital Marketing Manager
16 87 (2.76%) Project Manager
17 86 (2.73%) Junior Developer
Libraries, Frameworks & Software Standards
1 1677 (53.24%) HTML
2 1467 (46.57%) CSS
3 859 (27.27%) jQuery
4 663 (21.05%) HTML5
5 554 (17.59%) .NET
6 514 (16.32%) CSS3
7 414 (13.14%) ASP.NET
8 340 (10.79%) XML
9 271 (8.60%) Ajax
10 246 (7.81%) XHTML
11 209 (6.63%) Web Services
12 128 (4.06%) Sass
13 113 (3.59%) JSP
14 106 (3.37%) .NET Framework
15 98 (3.11%) Flash
16 93 (2.95%) XSLT
17 86 (2.73%) AngularJS
18 85 (2.70%) Spring
19 80 (2.54%) LESS
20 78 (2.48%) Twitter Bootstrap
Miscellaneous
1 836 (26.54%) Social Media
2 182 (5.78%) Digital Media
3 169 (5.37%) Mobile App
4 161 (5.11%) Blog
5 108 (3.43%) W3C
6 99 (3.14%) Computer Science
7 98 (3.11%) Copywriting
8 85 (2.70%) Open Source
9 68 (2.16%) Statistics
10 65 (2.06%) Management Information System
11 48 (1.52%) iPad
12 46 (1.46%) Graphic Design
13 39 (1.24%) Social Network
13 39 (1.24%) N-Tier
14 35 (1.11%) New Media
14 35 (1.11%) Mathematics
15 26 (0.83%) Visualisation
16 24 (0.76%) Enterprise Software
17 23 (0.73%) Economics
18 21 (0.67%) Photography
Operating Systems
1 139 (4.41%) Linux
2 101 (3.21%) Windows
3 75 (2.38%) Apple iOS
4 73 (2.32%) Android
5 25 (0.79%) UNIX
6 6 (0.19%) Windows Server 2008
6 6 (0.19%) Windows Mobile
7 4 (0.13%) CentOS
7 4 (0.13%) Mac OS
7 4 (0.13%) webOS
8 3 (0.095%) Red Hat Enterprise Linux
9 2 (0.063%) Windows 8
9 2 (0.063%) Windows 7
9 2 (0.063%) AIX
9 2 (0.063%) Windows Server 2003
10 1 (0.032%) Windows CE
10 1 (0.032%) Mac OS X
10 1 (0.032%) Windows Server 2012
Processes & Methodologies
1 1130 (35.87%) Analytics
2 904 (28.70%) Pay per click
3 887 (28.16%) E-Commerce
4 759 (24.10%) Digital Marketing
5 471 (14.95%) Web Development
6 387 (12.29%) Online Marketing
7 356 (11.30%) Content Management
7 356 (11.30%) MVC
8 340 (10.79%) Web Design
9 334 (10.60%) Agile Software Development
10 306 (9.71%) Project Management
11 259 (8.22%) Web Analytics
12 240 (7.62%) B2B
13 224 (7.11%) Responsive Web Design
14 214 (6.79%) Email Marketing
15 187 (5.94%) CRM
16 184 (5.84%) OO
17 156 (4.95%) Scrum
18 153 (4.86%) Time Management
19 151 (4.79%) B2C
Programming Languages
1 1315 (41.75%) JavaScript
2 676 (21.46%) PHP
3 481 (15.27%) SQL
4 279 (8.86%) C#
5 227 (7.21%) Java
6 75 (2.38%) Python
7 73 (2.32%) VB.NET
8 52 (1.65%) T-SQL
9 49 (1.56%) PHP5
10 45 (1.43%) Ruby
11 29 (0.92%) VBA
12 27 (0.86%) R
13 21 (0.67%) ActionScript
14 18 (0.57%) XPath
14 18 (0.57%) C++
14 18 (0.57%) C
15 16 (0.51%) Groovy
15 16 (0.51%) VB
16 15 (0.48%) ActionScript 3.0
17 12 (0.38%) Scala
Qualifications
1 515 (16.35%) Degree
2 11 (0.35%) Microsoft Certification
3 8 (0.25%) Security Cleared
3 8 (0.25%) ITIL Certification
4 3 (0.095%) MBA
4 3 (0.095%) CCNA
4 3 (0.095%) Cisco Certification
4 3 (0.095%) MCSE
4 3 (0.095%) MCITP
5 2 (0.063%) GNVQ
6 1 (0.032%) ISEB
6 1 (0.032%) PRINCE2 Certification
6 1 (0.032%) APMP
6 1 (0.032%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 79 (2.51%) QA
2 29 (0.92%) SLA
3 28 (0.89%) ISO 9001
4 21 (0.67%) WCAG
5 20 (0.63%) WAI
6 2 (0.063%) PCI DSS
System Software
1 4 (0.13%) Varnish
2 3 (0.095%) Hyper-V
3 1 (0.032%) Active Directory
Systems Management
1 20 (0.63%) Vagrant
2 12 (0.38%) Capistrano
2 12 (0.38%) Puppet
3 6 (0.19%) Plesk
4 2 (0.063%) EMC NetWorker
4 2 (0.063%) HP Data Protector
5 1 (0.032%) Systems Management Server (SMS)
Vendors
1 852 (27.05%) Google
2 255 (8.10%) Adobe
3 247 (7.84%) Facebook
4 231 (7.33%) Microsoft
5 209 (6.63%) Twitter
6 102 (3.24%) Omniture
7 74 (2.35%) hybris
8 68 (2.16%) Coremetrics
9 56 (1.78%) Sitecore
10 51 (1.62%) Zend
11 49 (1.56%) Yahoo!
12 44 (1.40%) Demandware
12 44 (1.40%) Oracle
13 42 (1.33%) ATG
14 31 (0.98%) AccuRev
15 27 (0.86%) Salesforce.com
16 23 (0.73%) DoubleClick
17 19 (0.60%) SAP
17 19 (0.60%) Business Objects
18 17 (0.54%) Tableau
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year
Posted: 2 hours ago
South West London
Understanding Recruitment
Salary: £40000.00 - £45000.00 per annum + benefits
Posted: 2 hours ago
Weybridge, Surrey
Think IT Recruitment
Salary: £55000.00 - £60000.00 per annum + Bonus + Benefits
Posted: 3 hours ago
New Malden, Surrey
Think IT Recruitment
Salary: £24000.00 - £26000.00 per annum + benefits
Posted: 3 hours ago
Christchurch, Dorset
Cotterell-gifford
Salary: From £20,000 to £30,000 per annum
Posted: 4 hours ago
London
Salt
Salary: £60000 - £80000 per annum + bens
Posted: 9 hours ago
Central London / West End
Deanslist Limited
Salary: From £35,000 to £50,000 per annum + Benefits (including stock options)
Posted: 13 hours ago
Central London / West End
Deanslist Limited
Salary: From £40,000 to £55,000 per annum + Benefits (including stock options)
Posted: 13 hours ago
Cambridge, Cambridgeshire
Deanslist Limited
Salary: From £25,000 to £45,000 per annum + benefits
Posted: 13 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £60,000 per annum + excellent benefits
Posted: 13 hours ago
Luton, Bedfordshire
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + corporate benefits
Posted: 14 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum + corporate benefits
Posted: 14 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + corporate benefits
Posted: 14 hours ago
West London
Deanslist Limited
Salary: From £50,000 to £65,000 per annum + Stock options
Posted: 14 hours ago
West London
Deanslist Limited
Salary: From £50,000 to £65,000 per annum + Stock options
Posted: 14 hours ago
Harrogate, Yorkshire
Recruiting.uk.com
Posted: 15 hours ago
Yorkshire
Recruiting.uk.com
Posted: 15 hours ago
Harrogate, Yorkshire
Recruiting.uk.com
Posted: 15 hours ago
Harrogate, Yorkshire
Recruiting.uk.com
Posted: 15 hours ago
Sowerby Bridge, Yorkshire
Recruiting.uk.com
Posted: 15 hours ago