The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 302 216 209
Rank change year-on-year
-86 -7
Permanent jobs citing SEO 1014 1620 1474
As % of all permanent IT jobs located in the UK 0.95% 1.38% 1.35%
As % of the Processes & Methodologies category 1.14% 1.68% 1.69%
Number of salaries quoted 749 1095 1197
Average salary £33,875 £35,000 £35,000
Average salary % change year-on-year
-3.21% -
90% offered a salary of more than £22,500 £24,000 £22,500
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89248 96221 87010
As % of all permanent IT jobs located in the UK 83.53% 81.95% 79.97%
Number of salaries quoted 72491 78159 71532
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 22 May 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -73 962 £34,066 -2.67% 183
London -76 369 £40,000 - 78
South East -52 216 £35,000 - 45
North West -49 107 £25,000 -9.09% 19
City of London -10 105 £37,500 -11.76% 24
Yorkshire -1 95 £30,000 - 6
Berkshire +29 64 £32,500 -13.33% 13
West Midlands -38 64 £27,500 -8.33% 14
Manchester -22 58 £28,500 +7.54% 8
West Yorkshire +23 53 £26,500 -7.82% 2
Surrey -1 53 £40,000 +6.66% 7
East of England -32 45 £32,500 -7.14% 6
Leeds +25 43 £24,250 -6.73% 2
South West -48 41 £30,000 +4.34% 6
South Yorkshire +12 30 £32,500 +19.26% 1
Oxfordshire +15 28 £30,000 -10.44% 7
Hertfordshire -20 28 £34,066 -14.83% 3
East Midlands -8 24 £30,000 - 8
Brighton -1 23 £30,000 -25.00% 2
East Sussex -8 23 £32,000 -20.00% 4
Lancashire -15 23 £21,500 -22.64% 4
Cheshire -30 22 £29,250 -7.14% 5
Watford +20 21 £34,066 -14.83% 1
Doncaster - 18 £32,500 - 1
Scotland -10 17 £35,000 -6.66% 8
Slough +18 16 £45,000 -21.73%
Coventry +4 16 £22,000 -42.10%
Kent -4 16 £37,500 +25.00% 7
Hampshire -35 15 £23,000 -26.98% 2
Wales +6 14 £25,000 -27.00% 1

SEO
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1192 (57.09%) Marketing
2 1176 (56.32%) HTML
3 1021 (48.90%) CSS
4 849 (40.66%) JavaScript
5 789 (37.79%) Analytics
6 629 (30.12%) Social Media
7 618 (29.60%) jQuery
8 601 (28.78%) Google
9 592 (28.35%) Pay per click
10 524 (25.10%) Digital Marketing
11 519 (24.86%) E-Commerce
12 510 (24.43%) PHP
13 469 (22.46%) Google Analytics
14 464 (22.22%) CMS
15 444 (21.26%) HTML5
16 408 (19.54%) User Experience
17 405 (19.40%) Web Development
18 346 (16.57%) Degree
19 339 (16.24%) Agile Software Development
20 334 (16.00%) CSS3
21 327 (15.66%) MySQL
22 312 (14.94%) Analytical Skills
23 307 (14.70%) Photoshop
24 301 (14.42%) Content Management
25 295 (14.13%) .NET
25 295 (14.13%) Adobe
26 242 (11.59%) SQL
26 242 (11.59%) MVC
27 241 (11.54%) WordPress
28 234 (11.21%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 464 (22.22%) CMS
2 241 (11.54%) WordPress
3 79 (3.78%) Drupal
4 72 (3.45%) Umbraco
5 67 (3.21%) IIS
6 53 (2.54%) Apache
7 46 (2.20%) Node.js
8 42 (2.01%) Sitecore CMS
9 37 (1.77%) Joomla!
10 27 (1.29%) Kentico
11 25 (1.20%) Tomcat
12 22 (1.05%) Sitefinity
13 19 (0.91%) nginx
14 18 (0.86%) Adobe Experience Manager
15 14 (0.67%) DNN
16 13 (0.62%) Immediacy CMS
16 13 (0.62%) SharePoint
17 10 (0.48%) Confluence
18 7 (0.34%) OpenCms
19 6 (0.29%) WebSphere
Applications
1 307 (14.70%) Photoshop
2 123 (5.89%) MS Excel
3 108 (5.17%) Adobe Illustrator
4 92 (4.41%) Adobe Creative Suite
5 81 (3.88%) MS Office
6 59 (2.83%) InDesign
7 49 (2.35%) MS PowerPoint
8 42 (2.01%) Fireworks
9 26 (1.25%) Spreadsheet
10 16 (0.77%) MS Visio
11 11 (0.53%) Adobe After Effects
12 10 (0.48%) OmniGraffle
13 7 (0.34%) Acrobat
14 6 (0.29%) SPSS
15 4 (0.19%) Final Cut Pro
16 2 (0.096%) Adobe Premiere
16 2 (0.096%) MS Project
16 2 (0.096%) GIMP
Business Applications
1 130 (6.23%) Magento
2 36 (1.72%) WebTrends
3 4 (0.19%) Shopify
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Bond Adapt
5 2 (0.096%) SAP Oil and Gas
5 2 (0.096%) Dynamics CRM
5 2 (0.096%) Dynamics AX
5 2 (0.096%) Tridion
5 2 (0.096%) CubeCart
5 2 (0.096%) Radian6
6 1 (0.048%) Oracle BPM
6 1 (0.048%) Adobe Campaign
Cloud Services
1 469 (22.46%) Google Analytics
2 41 (1.96%) SaaS
3 26 (1.25%) Adobe Analytics
4 17 (0.81%) GitHub
5 16 (0.77%) Microsoft Azure
6 15 (0.72%) MailChimp
7 12 (0.57%) Amazon AWS
8 6 (0.29%) Amazon EC2
9 5 (0.24%) Basecamp
10 4 (0.19%) PaaS
11 2 (0.096%) Sage Pay
11 2 (0.096%) Amazon S3
12 1 (0.048%) CloudFront
Communications & Networking
1 127 (6.08%) Internet
2 39 (1.87%) Intranet
3 31 (1.48%) DNS
4 19 (0.91%) HTTP
5 15 (0.72%) SSL
6 13 (0.62%) Wireless
7 9 (0.43%) FTP
8 8 (0.38%) Broadband
9 5 (0.24%) SSH
10 4 (0.19%) Symposium
10 4 (0.19%) SMS
11 3 (0.14%) TCP/IP
12 2 (0.096%) DHCP
12 2 (0.096%) Skype
13 1 (0.048%) WebEx
13 1 (0.048%) HTTPS
13 1 (0.048%) Extranet
Database & Business Intelligence
1 327 (15.66%) MySQL
2 198 (9.48%) SQL Server
3 51 (2.44%) Relational Database
4 29 (1.39%) SQL Server 2008
5 22 (1.05%) SQL Server 2005
6 18 (0.86%) RDBMS
7 13 (0.62%) Redis
8 11 (0.53%) MS Access
9 9 (0.43%) Hadoop
9 9 (0.43%) SQL Server Analysis Services
9 9 (0.43%) MongoDB
9 9 (0.43%) Microsoft Analysis Services
10 7 (0.34%) NoSQL
10 7 (0.34%) DB2
10 7 (0.34%) OLAP
11 6 (0.29%) SQL Server Reporting Services
12 5 (0.24%) Big Data
12 5 (0.24%) Data Warehouse
12 5 (0.24%) PostgreSQL
13 4 (0.19%) Amazon RDS
Development Applications
1 184 (8.81%) Git (software)
2 127 (6.08%) Subversion
3 72 (3.45%) Dreamweaver
4 68 (3.26%) Visual Studio
5 34 (1.63%) JIRA
6 26 (1.25%) Grunt
7 24 (1.15%) Axure RP
8 18 (0.86%) Jenkins
8 18 (0.86%) Bitbucket
8 18 (0.86%) Jasmine
9 16 (0.77%) Mercurial
10 15 (0.72%) Team Foundation Server
10 15 (0.72%) Maven
11 14 (0.67%) TeamCity
12 12 (0.57%) Ant
13 11 (0.53%) Karma Test Runner
14 10 (0.48%) Eclipse
15 9 (0.43%) JUnit
16 6 (0.29%) SQL Server Management Studio (SSMS)
17 5 (0.24%) Mocha
General
1 1192 (57.09%) Marketing
2 230 (11.02%) Finance
2 230 (11.02%) Advertising
3 201 (9.63%) Retail
4 58 (2.78%) Publishing
5 37 (1.77%) Telecoms
6 30 (1.44%) Multimedia
7 26 (1.25%) Games
8 23 (1.10%) German Language
9 21 (1.01%) Legal
9 21 (1.01%) Banking
10 19 (0.91%) French Language
11 18 (0.86%) Back Office
12 12 (0.57%) Law
13 11 (0.53%) Automotive
13 11 (0.53%) Pharmaceutical
14 7 (0.34%) Electronics
15 6 (0.29%) Swedish Language
15 6 (0.29%) Italian Language
15 6 (0.29%) iGaming
Job Titles
1 778 (37.26%) Developer
2 332 (15.90%) Web Developer
3 178 (8.52%) Front-End Developer
4 153 (7.33%) PHP Developer
5 135 (6.47%) PPC Specialist
5 135 (6.47%) PPC Executive
5 135 (6.47%) PPC Manager
5 135 (6.47%) PPC Analyst
6 119 (5.70%) Senior Developer
7 114 (5.46%) .NET Developer
8 106 (5.08%) Marketing Manager
9 93 (4.45%) SEO Manager
10 91 (4.36%) Designer
11 90 (4.31%) Analyst
12 89 (4.26%) Junior
13 80 (3.83%) Junior Developer
14 77 (3.69%) Consultant
14 77 (3.69%) Account Manager
15 74 (3.54%) Marketing Executive
16 67 (3.21%) SEO Executive
Libraries, Frameworks & Software Standards
1 1176 (56.32%) HTML
2 1021 (48.90%) CSS
3 618 (29.60%) jQuery
4 444 (21.26%) HTML5
5 334 (16.00%) CSS3
6 295 (14.13%) .NET
7 196 (9.39%) ASP.NET
8 166 (7.95%) Ajax
9 144 (6.90%) XML
10 124 (5.94%) Sass
11 98 (4.69%) XHTML
12 97 (4.65%) AngularJS
13 93 (4.45%) Web Services
14 92 (4.41%) Twitter Bootstrap
15 76 (3.64%) .NET Framework
16 70 (3.35%) Backbone.js
17 58 (2.78%) LAMP
17 58 (2.78%) ASP.NET MVC
18 53 (2.54%) Flash
19 51 (2.44%) LESS
Miscellaneous
1 629 (30.12%) Social Media
2 408 (19.54%) User Experience
3 312 (14.94%) Analytical Skills
4 105 (5.03%) W3C
5 101 (4.84%) Copywriting
6 89 (4.26%) Mobile App
7 85 (4.07%) Digital Media
8 79 (3.78%) Blog
9 66 (3.16%) Graphic Design
10 61 (2.92%) Open Source
11 60 (2.87%) Computer Science
12 56 (2.68%) Statistics
13 40 (1.92%) Algorithms
14 37 (1.77%) Management Information System
15 35 (1.68%) Mathematics
16 25 (1.20%) Animation
17 23 (1.10%) Photography
18 14 (0.67%) Social Network
18 14 (0.67%) N-Tier
18 14 (0.67%) iPad
Operating Systems
1 158 (7.57%) Linux
2 54 (2.59%) Windows
3 38 (1.82%) Android
4 37 (1.77%) Apple iOS
5 24 (1.15%) UNIX
6 10 (0.48%) Mac OS X
7 7 (0.34%) Red Hat Enterprise Linux
8 6 (0.29%) Ubuntu
8 6 (0.29%) Windows Server 2008
9 5 (0.24%) Windows Server 2012
10 2 (0.096%) Mac OS X Server
10 2 (0.096%) CentOS
10 2 (0.096%) Mac OS
Processes & Methodologies
1 789 (37.79%) Analytics
2 592 (28.35%) Pay per click
3 524 (25.10%) Digital Marketing
4 519 (24.86%) E-Commerce
5 405 (19.40%) Web Development
6 339 (16.24%) Agile Software Development
7 301 (14.42%) Content Management
8 242 (11.59%) MVC
9 234 (11.21%) Online Marketing
10 227 (10.87%) Web Design
11 224 (10.73%) Project Management
12 208 (9.96%) Responsive Web Design
13 157 (7.52%) B2B
14 141 (6.75%) Web Analytics
15 130 (6.23%) Email Marketing
15 130 (6.23%) OO
16 121 (5.80%) CRM
17 115 (5.51%) Scrum
18 112 (5.36%) Time Management
19 105 (5.03%) TDD
Programming Languages
1 849 (40.66%) JavaScript
2 510 (24.43%) PHP
3 242 (11.59%) SQL
4 216 (10.34%) C#
5 146 (6.99%) Java
6 62 (2.97%) Python
7 57 (2.73%) Ruby
8 51 (2.44%) T-SQL
9 42 (2.01%) PHP5
10 27 (1.29%) VB
10 27 (1.29%) VB.NET
11 19 (0.91%) C
11 19 (0.91%) Objective-C
12 12 (0.57%) Clojure
13 10 (0.48%) Scala
14 7 (0.34%) Go
15 6 (0.29%) XPath
15 6 (0.29%) ActionScript
15 6 (0.29%) COBOL
15 6 (0.29%) XQuery
Qualifications
1 346 (16.57%) Degree
2 7 (0.34%) ISEB
2 7 (0.34%) ISTQB
3 3 (0.14%) HND
4 2 (0.096%) Linux+ Certification
4 2 (0.096%) PRINCE2 Practitioner
5 1 (0.048%) Security Cleared
5 1 (0.048%) AAT
5 1 (0.048%) PMP
5 1 (0.048%) PMI Certification
5 1 (0.048%) HNC
5 1 (0.048%) MBA
Quality Assurance & Compliance
1 51 (2.44%) QA
2 22 (1.05%) WCAG
3 10 (0.48%) WAI
4 7 (0.34%) SLA
5 5 (0.24%) ISO 9001
6 4 (0.19%) GCP
6 4 (0.19%) PCI DSS
7 1 (0.048%) ISO/IEC 27001
System Software
1 7 (0.34%) Varnish
2 4 (0.19%) Docker
3 2 (0.096%) Active Directory
4 1 (0.048%) Hyper-V
Systems Management
1 16 (0.77%) TeamSite
2 12 (0.57%) cPanel
3 10 (0.48%) Plesk
4 8 (0.38%) Webmin
5 6 (0.29%) Ansible
5 6 (0.29%) Puppet
6 4 (0.19%) Vagrant
7 1 (0.048%) Systems Management Server (SMS)
7 1 (0.048%) EMC NetWorker
Vendors
1 601 (28.78%) Google
2 295 (14.13%) Adobe
3 155 (7.42%) Microsoft
4 112 (5.36%) Facebook
5 81 (3.88%) Twitter
6 51 (2.44%) Sitecore
7 41 (1.96%) Omniture
8 31 (1.48%) Oracle
9 29 (1.39%) Zend
10 26 (1.25%) Yahoo!
10 26 (1.25%) hybris
11 23 (1.10%) Salesforce.com
12 21 (1.01%) Apigee
12 21 (1.01%) Mashery
13 13 (0.62%) Coremetrics
14 11 (0.53%) MuleSoft
14 11 (0.53%) Apple
15 10 (0.48%) Interwoven
15 10 (0.48%) FatWire
16 9 (0.43%) Demandware
City, London
Experis Ltd
Salary: £40000.00 - £50000.00 per annum
Posted: 2 hours ago
City, London
Experis Ltd
Salary: £38000.00 - £48000.00 per annum
Posted: 2 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £40,000 to £50,000 per annum £40-50k + excellent benefits
Posted: 2 hours ago
West London
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + benefits
Posted: 2 hours ago
Reading, Berkshire
Deanslist Limited
Salary: £25-28k + benefits package.
Posted: 2 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum £30-40k + benefits
Posted: 2 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum £35-45k + benefits
Posted: 2 hours ago
Bristol, Avon
Deanslist Limited
Salary: From £35,000 to £40,000 per annum + benefits
Posted: 2 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £45,000 to £58,000 per annum £45-58k + excellent benefits
Posted: 2 hours ago
West London
Deanslist Limited
Salary: From £27,000 to £30,000 per annum £30k + bonus + benefits
Posted: 2 hours ago
Uxbridge, Middlesex
Deanslist Limited
Salary: From £20,000 to £24,000 per annum £20-24k + bonus + benefits
Posted: 2 hours ago
Oxford, Oxfordshire
Haybrook IT Resourcing
Posted: 14 hours ago
City, London
Capita Resourcing IT
Salary: benefits
Posted: 14 hours ago
Kent
Capita Resourcing IT
Salary: benefits
Posted: 14 hours ago
Guildford, Surrey
Understanding Recruitment
Salary: £40000 - £50000 per annum + Benefits
Posted: 22 hours ago
Wolverhampton, West Midlands (County)
Understanding Recruitment
Salary: £20000 - £25000 per annum + Benefits
Posted: 23 hours ago
Coalville, Leicestershire
TEKsystems
Salary: £30000 - £45000 per annum + benefits
Posted: Yesterday
Coalville, Leicestershire
TEKsystems
Salary: £24000 - £27000 per annum + benefits
Posted: Yesterday
London
The Digital Recruitment Firm
Salary: Big list of benefits *best we have seen*
Posted: 2 days ago
Taunton, Somerset
Edge Specialist Recruitment
Salary: £20000 - £25000 per annum
Posted: 2 days ago