The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 399 291 250
Rank change year-on-year
-108 -41
Permanent jobs citing SEO 750 1104 1300
As % of all permanent IT jobs located in the UK 0.74% 1.05% 1.25%
As % of the Processes & Methodologies category 0.85% 1.23% 1.47%
Number of salaries quoted 612 881 900
Average salary £37,500 £35,000 £37,500
Average salary % change year-on-year
+7.14% -6.66%
90% offered a salary of more than £26,000 £24,000 £25,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88421 89510 88212
As % of all permanent IT jobs located in the UK 86.81% 85.23% 84.88%
Number of salaries quoted 73412 73509 70144
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £73,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 14 February 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -91 719 £37,500 +7.14% 173
London -88 283 £47,500 +11.76% 60
South East -5 208 £37,500 +14.50% 38
Yorkshire +21 64 £35,000 +16.66% 14
Surrey +43 60 £40,000 +21.21% 9
North West -27 53 £27,500 -13.38% 27
Berkshire -8 50 £37,500 -6.25% 7
West Midlands -21 41 £30,000 - 10
City of London -44 36 £54,625 +45.66% 8
Oxfordshire +4 35 £37,500 +25.00% 6
South West -49 31 £35,000 +27.27% 7
West Yorkshire +14 29 £35,000 +23.89% 3
Leeds +12 29 £35,000 +27.27% 3
Hampshire +18 28 £35,000 +16.66% 7
Manchester -19 26 £28,750 -4.16% 20
East Midlands -26 25 £30,500 -18.66% 11
North Yorkshire +27 18 £35,000 +16.66% 4
South Yorkshire +17 18 £20,000 -40.74% 1
Staffordshire +13 18 £30,000 -25.00% 1
Oxford +3 17 £100,000 +100.00% 4
Dorset -5 17 £33,750 +22.72% 3
Cheshire +12 16 £27,500 -21.42% 3
Poole +12 15 £33,750 +5.46% 2
East of England -30 15 £26,000 -30.66% 5
Reading +5 14 £28,350 -29.12% 5
Leicestershire 0 14 £30,000 -14.28% 4
Buckinghamshire -5 14 £29,500 -9.23% 2
Harrogate +19 12 £35,000 +6.06% 2
Slough +1 12 £51,250 - 1
Farnborough -7 12 £35,000 - 3

SEO
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 983 (56.20%) HTML
2 898 (51.34%) CSS
3 881 (50.37%) Marketing
4 717 (40.99%) JavaScript
5 668 (38.19%) Analytics
6 536 (30.65%) Google
7 529 (30.25%) HTML5
8 514 (29.39%) E-Commerce
9 512 (29.27%) jQuery
10 444 (25.39%) Google Analytics
11 441 (25.21%) Digital Marketing
12 400 (22.87%) User Experience
13 383 (21.90%) Social Media
14 382 (21.84%) CMS
15 374 (21.38%) CSS3
16 358 (20.47%) .NET
17 345 (19.73%) Agile Software Development
18 330 (18.87%) Pay per click
19 322 (18.41%) Web Development
20 303 (17.32%) PHP
21 288 (16.47%) C#
22 269 (15.38%) ASP.NET
23 254 (14.52%) WordPress
24 247 (14.12%) Git (software)
25 241 (13.78%) Front End Development
26 237 (13.55%) MVC
27 235 (13.44%) SQL Server
27 235 (13.44%) Analytical Skills
28 230 (13.15%) Photoshop
29 228 (13.04%) Adobe

SEO
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 382 (21.84%) CMS
2 254 (14.52%) WordPress
3 85 (4.86%) IIS
4 67 (3.83%) Drupal
5 37 (2.12%) Sitecore CMS
5 37 (2.12%) Tomcat
6 36 (2.06%) Joomla!
6 36 (2.06%) Node.js
7 33 (1.89%) Apache
8 30 (1.72%) Kentico
9 25 (1.43%) WebSphere
10 24 (1.37%) nginx
11 23 (1.32%) SharePoint
12 22 (1.26%) Umbraco
13 19 (1.09%) Confluence
14 15 (0.86%) SharePoint 2010
15 12 (0.69%) Elasticsearch
16 10 (0.57%) SAS
16 10 (0.57%) SharePoint 2013
17 7 (0.40%) Adobe Experience Manager
Applications
1 230 (13.15%) Photoshop
2 118 (6.75%) MS Excel
3 82 (4.69%) Adobe Illustrator
4 65 (3.72%) MS PowerPoint
5 55 (3.14%) MS Office
6 53 (3.03%) Adobe Creative Suite
7 30 (1.72%) Fireworks
8 27 (1.54%) InDesign
9 22 (1.26%) Spreadsheet
10 12 (0.69%) GIMP
11 9 (0.51%) Acrobat
12 5 (0.29%) MS Visio
13 4 (0.23%) Adobe After Effects
13 4 (0.23%) MS Project
14 3 (0.17%) ImageReady
15 2 (0.11%) Mingle
15 2 (0.11%) SPSS
16 1 (0.057%) Adobe Premiere
16 1 (0.057%) Final Cut Pro
16 1 (0.057%) QuarkXPress
Business Applications
1 95 (5.43%) Magento
2 20 (1.14%) WebTrends
3 11 (0.63%) Dynamics CRM
4 4 (0.23%) OpenCart
4 4 (0.23%) Payment Gateway
5 2 (0.11%) Optimost
5 2 (0.11%) SAP Oil and Gas
5 2 (0.11%) Unica
6 1 (0.057%) Dynamics AX
6 1 (0.057%) Eloqua
6 1 (0.057%) Radian6
6 1 (0.057%) SAP IS-U
Cloud Services
1 444 (25.39%) Google Analytics
2 121 (6.92%) AdWords
3 70 (4.00%) Microsoft Azure
4 56 (3.20%) SaaS
5 32 (1.83%) Adobe Analytics
6 31 (1.77%) GitHub
7 29 (1.66%) Amazon AWS
8 26 (1.49%) Google Tag Manager
9 13 (0.74%) Amazon EC2
9 13 (0.74%) MailChimp
10 11 (0.63%) Adobe Creative Cloud
11 7 (0.40%) Basecamp
12 6 (0.34%) IaaS
12 6 (0.34%) Office 365
13 5 (0.29%) Rackspace Cloud
14 4 (0.23%) Amazon S3
14 4 (0.23%) Google Cloud Platform
14 4 (0.23%) PaaS
15 3 (0.17%) Amazon SQS
15 3 (0.17%) Cloud Computing
Communications & Networking
1 121 (6.92%) Internet
2 21 (1.20%) Intranet
3 17 (0.97%) HTTP
4 12 (0.69%) DNS
4 12 (0.69%) FTP
5 6 (0.34%) SMS
5 6 (0.34%) SSH
6 5 (0.29%) Bluetooth
6 5 (0.29%) Broadband
6 5 (0.29%) Firewall
6 5 (0.29%) Wi-Fi
6 5 (0.29%) Wireless
7 2 (0.11%) PPP
7 2 (0.11%) SAN
8 1 (0.057%) BIG-IP
8 1 (0.057%) DHCP
8 1 (0.057%) Extranet
8 1 (0.057%) VoIP
Database & Business Intelligence
1 235 (13.44%) SQL Server
2 175 (10.01%) MySQL
3 71 (4.06%) SQL Server 2008
4 53 (3.03%) Relational Database
5 34 (1.94%) SQL Server 2005
6 32 (1.83%) Big Data
7 29 (1.66%) RDBMS
8 27 (1.54%) MongoDB
9 23 (1.32%) NoSQL
10 21 (1.20%) Hadoop
11 17 (0.97%) Redis
12 14 (0.80%) SQL Server 2012
13 12 (0.69%) Data Mining
14 10 (0.57%) PostgreSQL
15 7 (0.40%) Couchbase
15 7 (0.40%) OLTP
16 6 (0.34%) Amazon RDS
16 6 (0.34%) Data Warehouse
16 6 (0.34%) OLAP
17 4 (0.23%) Amazon Redshift
Development Applications
1 247 (14.12%) Git (software)
2 157 (8.98%) Subversion
3 50 (2.86%) Grunt
4 47 (2.69%) JIRA
5 44 (2.52%) Visual Studio
6 42 (2.40%) Team Foundation Server
7 33 (1.89%) Ant
8 27 (1.54%) Eclipse
9 24 (1.37%) Mercurial
10 23 (1.32%) Dreamweaver
11 20 (1.14%) Jasmine
12 16 (0.91%) gulp
12 16 (0.91%) Maven
13 15 (0.86%) Selenium
13 15 (0.86%) Vagrant
14 14 (0.80%) Jenkins
15 11 (0.63%) Cucumber
16 10 (0.57%) Appium
17 9 (0.51%) Axure RP
18 8 (0.46%) QUnit
General
1 881 (50.37%) Marketing
2 228 (13.04%) Finance
3 148 (8.46%) Retail
4 135 (7.72%) Advertising
5 59 (3.37%) Banking
6 54 (3.09%) Publishing
6 54 (3.09%) Telecoms
7 36 (2.06%) Law
8 35 (2.00%) Legal
9 31 (1.77%) Games
10 26 (1.49%) Brand Awareness
11 24 (1.37%) Multimedia
12 18 (1.03%) Manufacturing
13 16 (0.91%) German Language
14 7 (0.40%) Italian Language
15 5 (0.29%) Back Office
15 5 (0.29%) Electronics
15 5 (0.29%) French Language
15 5 (0.29%) Pharmaceutical
16 3 (0.17%) Aerospace
Job Titles
1 716 (40.94%) Developer
2 291 (16.64%) Web Developer
3 208 (11.89%) Front End Developer (Client-Side Developer)
4 174 (9.95%) .NET Developer
5 171 (9.78%) HTML Developer
6 155 (8.86%) HTML CSS Developer
7 139 (7.95%) JavaScript Developer
8 115 (6.58%) PHP Developer
9 112 (6.40%) SEO Manager
10 106 (6.06%) C# Developer
11 100 (5.72%) Designer
12 98 (5.60%) Senior Developer
13 93 (5.32%) C# .NET Developer
14 91 (5.20%) Analyst
15 77 (4.40%) .NET Web Developer
15 77 (4.40%) Marketing Manager
16 68 (3.89%) Digital Executive
16 68 (3.89%) Marketing Executive
17 65 (3.72%) Account Manager
17 65 (3.72%) Junior
Libraries, Frameworks & Software Standards
1 983 (56.20%) HTML
2 898 (51.34%) CSS
3 529 (30.25%) HTML5
4 512 (29.27%) jQuery
5 374 (21.38%) CSS3
6 358 (20.47%) .NET
7 269 (15.38%) ASP.NET
8 183 (10.46%) Sass
9 161 (9.21%) AngularJS
10 160 (9.15%) XML
11 156 (8.92%) Ajax
12 123 (7.03%) Web Services
13 119 (6.80%) LESS
14 101 (5.77%) JSON
15 95 (5.43%) ASP.NET MVC
16 88 (5.03%) Twitter Bootstrap
17 73 (4.17%) XHTML
18 69 (3.95%) RESTful
19 50 (2.86%) Spring
20 49 (2.80%) Backbone.js
Miscellaneous
1 400 (22.87%) User Experience
2 383 (21.90%) Social Media
3 235 (13.44%) Analytical Skills
4 90 (5.15%) Blog
5 65 (3.72%) Mobile App
6 57 (3.26%) Computer Science
6 57 (3.26%) Copywriting
6 57 (3.26%) W3C
7 52 (2.97%) Graphic Design
8 45 (2.57%) Digital Media
9 32 (1.83%) iPad
10 31 (1.77%) Algorithms
11 26 (1.49%) Mathematics
12 23 (1.32%) Animation
13 22 (1.26%) Visualisation
14 19 (1.09%) Social Network
14 19 (1.09%) Statistics
15 16 (0.91%) Fintech
15 16 (0.91%) Management Information System
16 14 (0.80%) Photography
Operating Systems
1 79 (4.52%) Windows
2 51 (2.92%) Linux
3 49 (2.80%) Windows Server
4 41 (2.34%) Android
5 39 (2.23%) Apple iOS
6 15 (0.86%) Windows Server 2008
7 13 (0.74%) Unix
8 10 (0.57%) Ubuntu
9 7 (0.40%) CentOS
9 7 (0.40%) Debian
10 4 (0.23%) Mac OS
10 4 (0.23%) Windows 7
10 4 (0.23%) Windows Mobile
11 3 (0.17%) webOS
11 3 (0.17%) Windows Phone
11 3 (0.17%) Windows Phone 7
12 2 (0.11%) Red Hat Enterprise Linux
12 2 (0.11%) Windows Server 2012
12 2 (0.11%) Windows Vista
Processes & Methodologies
1 668 (38.19%) Analytics
2 514 (29.39%) E-Commerce
3 441 (25.21%) Digital Marketing
4 345 (19.73%) Agile Software Development
5 330 (18.87%) Pay per click
6 322 (18.41%) Web Development
7 241 (13.78%) Front End Development
8 237 (13.55%) MVC
9 176 (10.06%) Web Design
10 167 (9.55%) Responsive Web Design
11 160 (9.15%) Web Analytics
12 154 (8.81%) Project Management
13 149 (8.52%) Content Management
14 136 (7.78%) Online Marketing
15 130 (7.43%) Scrum
16 122 (6.98%) Email Marketing
17 115 (6.58%) OO
18 111 (6.35%) B2B
19 109 (6.23%) CRM
20 105 (6.00%) Time Management
Programming Languages
1 717 (40.99%) JavaScript
2 303 (17.32%) PHP
3 288 (16.47%) C#
4 196 (11.21%) SQL
5 97 (5.55%) Java
6 45 (2.57%) VB.NET
7 26 (1.49%) Ruby
8 25 (1.43%) Python
9 22 (1.26%) VB
10 15 (0.86%) C
11 10 (0.57%) TypeScript
12 9 (0.51%) R
13 8 (0.46%) PHP 5
14 7 (0.40%) ActionScript
15 6 (0.34%) C++
15 6 (0.34%) ES6
15 6 (0.34%) Objective-C
16 5 (0.29%) T-SQL
17 4 (0.23%) Apple Swift
17 4 (0.23%) XAML
Qualifications
1 225 (12.86%) Degree
2 15 (0.86%) Security Cleared
3 7 (0.40%) PRINCE2 Practitioner
4 6 (0.34%) SC Cleared
5 3 (0.17%) HND
6 2 (0.11%) DBS Check
6 2 (0.11%) MBA
6 2 (0.11%) Postgraduate
6 2 (0.11%) PRINCE2 Certification
7 1 (0.057%) ISTQB
7 1 (0.057%) Microsoft Certification
Quality Assurance & Compliance
1 39 (2.23%) QA
2 18 (1.03%) WCAG
3 9 (0.51%) PCI DSS
4 8 (0.46%) Data Quality
4 8 (0.46%) SLA
5 3 (0.17%) HL7
6 2 (0.11%) WAI
7 1 (0.057%) ISO/IEC 27001
System Software
1 9 (0.51%) Varnish
2 5 (0.29%) HDFS
3 4 (0.23%) Active Directory
3 4 (0.23%) Docker
4 2 (0.11%) VMware Infrastructure
5 1 (0.057%) Gluster
5 1 (0.057%) vSphere
Systems Management
1 14 (0.80%) TeamSite
2 10 (0.57%) Plesk
3 8 (0.46%) Ansible
3 8 (0.46%) cPanel
4 6 (0.34%) Puppet
5 4 (0.23%) EMC NetWorker
6 1 (0.057%) MOM
6 1 (0.057%) Opscode Chef
6 1 (0.057%) Piwik
Vendors
1 536 (30.65%) Google
2 228 (13.04%) Adobe
3 195 (11.15%) Microsoft
4 58 (3.32%) hybris
5 54 (3.09%) Facebook
6 53 (3.03%) Sitecore
7 49 (2.80%) Twitter
8 43 (2.46%) Omniture
9 29 (1.66%) IBM
9 29 (1.66%) Oracle
10 24 (1.37%) ATG
11 21 (1.20%) Coremetrics
12 19 (1.09%) Zend
13 18 (1.03%) Salesforce.com
14 13 (0.74%) Infragistics
14 13 (0.74%) Telerik
15 12 (0.69%) Interwoven
16 11 (0.63%) Apple
17 10 (0.57%) Siemens
18 9 (0.51%) EPiServer
West London
Evolution Recruitment Solutions
Salary: D.O.E
Posted: 2 hours ago
North West London
Understanding Recruitment
Salary: £50000 - £60000 per annum + Benefits
Posted: 3 hours ago
London
Premier Media
Salary: £30000 - £40000 per annum + car, pension, negotiable
Posted: Yesterday
Surrey
Ashdown IT
Salary: £30000 - £35000 per annum
Posted: Yesterday
South West
The People Network
Salary: £28000 - £40000 per annum
Posted: Yesterday
Surrey
ARC IT Recruitment Ltd
Salary: £25000 - £45000 Per Annum
Posted: Yesterday
Northamptonshire
Greywood Associates Limited
Salary: £12000 - £16000 per annum + Benefits
Posted: 2 days ago
London
Red Sofa London
Salary: £30000.00 - £35000.00 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £30,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £45,000 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Opilio Recruitment
Salary: £30k - 35k per year
Posted: 2 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £45000 - £50000 per annum + 27 Days holiday, Pension, Childcare
Posted: 2 days ago
Warwick, Warwickshire
EasyWebRecruitment.com
Salary: £23,000 - £27,000
Posted: 2 days ago
Middlesbrough, Cleveland
Solutions Recruitment
Salary: From £35,000 to £40,000 per annum
Posted: 2 days ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 2 days ago
Slough, Berkshire
Streamline Connections
Salary: £35000 - £40000 per annum
Posted: 2 days ago
Redditch, Worcestershire
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £40000.00 per annum + excellent benefits
Posted: 2 days ago
Gainsborough, Lincolnshire
Spring Technology
Salary: £27000.00 - £40000.00 per annum
Posted: 2 days ago
Maidstone, Kent
CV Screen Ltd
Salary: Up to £28k plus benefits
Posted: 2 days ago
Ipswich, Suffolk
Connectus
Salary: £25000 per annum
Posted: 2 days ago
Surrey
Staffworx Limited
Salary: full Benefits, training
Posted: 2 days ago
Egham, Surrey
Brightred Resourcing Limited
Salary: From £48,000 to £55,000 per annum £8K Car Allowance, Bonus, Pension, H
Posted: 2 days ago
London
First Point
Salary: £35000.00 - £45000.00 per annum
Posted: 3 days ago
South East London
Overseas Development Institute
Salary: From £32,600 to £38,917 per annum
Posted: 3 days ago
London
Career Moves
Salary: £23000 - £25000 per annum
Posted: 3 days ago
Kent
Capita Resourcing - IT Resourcing
Salary: £18000 - £30000 per annum + benefits
Posted: 3 days ago
London
Career Moves
Salary: £30000 - £45000 per annum + depending on experience
Posted: 3 days ago
London
Nakama
Salary: Up to £60,000 per annum
Posted: 3 days ago
Newcastle Upon Tyne, Tyne and Wear
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £40000.00 per annum + pension, good holiday
Posted: 3 days ago
Birmingham, West Midlands (County)
Bluetownonline
Salary: £16000 per annum
Posted: 3 days ago