The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 337 398 312
Rank change year-on-year
+61 -86
Permanent jobs citing SEO 711 759 1061
As % of all permanent IT jobs located in the UK 0.86% 0.74% 1.00%
As % of the Processes & Methodologies category 0.97% 0.84% 1.15%
Number of salaries quoted 552 620 837
Median salary £37,500 £36,500 £35,000
Median salary % change year-on-year
+2.73% +4.28%
90% offered a salary of more than £26,000 £25,500 £23,850
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
73661 90442 92402
As % of all permanent IT jobs located in the UK 88.79% 88.31% 86.70%
Number of salaries quoted 60548 75022 75488
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 26 February 2017 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 645 £37,500 +3.44% 135
London +65 258 £50,000 +11.11% 46
South East -39 89 £36,000 -4.00% 22
North West +15 72 £34,500 +15.00% 23
Yorkshire +21 58 £35,000 - 14
East of England +67 55 £37,500 +40.18% 9
Manchester +5 54 £36,500 +21.66% 12
West Midlands +35 48 £37,500 +25.00% 9
East Midlands +32 45 £32,500 +6.55% 8
City of London +43 38 £46,000 -4.16% 7
South West +8 31 £33,000 -5.71% 6
West Yorkshire +30 30 £35,000 - 8
Hertfordshire - 30 £37,500 - 4
Surrey +16 23 £37,500 -6.25% 6
Worcestershire +13 23 £37,500 +7.14% 1
North Yorkshire +9 22 £35,000 - 2
Hampshire +16 20 £37,500 +7.14% 4
Leeds +11 20 £32,250 -7.85% 4
Harrogate +9 19 £35,000 - 2
Nottinghamshire +6 18 £32,500 -7.14% 1
Oxfordshire -1 18 £35,000 -5.40%
Worcester - 16 £37,500 -
Scotland +27 14 £36,250 -3.33% 2
Hereford - 14 £38,750 -
Herefordshire - 14 £38,750 -
Kent +22 13 £28,500 +18.75% 1
Cambridgeshire +17 13 £30,000 +22.44%
Birmingham +23 11 £22,500 -24.36% 1
Bristol +2 11 £43,750 +25.00%
Southampton +23 10 £18,000 -

SEO
Top 30 Related IT Skills

For the 6 months to 26 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 759 (54.45%) Marketing
2 664 (47.63%) HTML
3 578 (41.46%) CSS
4 528 (37.88%) Analytics
5 520 (37.30%) JavaScript
6 434 (31.13%) Digital Marketing
7 391 (28.05%) Google
8 388 (27.83%) E-Commerce
9 385 (27.62%) Web Development
10 377 (27.04%) Social Media
11 365 (26.18%) User Experience
12 342 (24.53%) CMS
13 330 (23.67%) Agile Software Development
14 327 (23.46%) Pay per click
15 312 (22.38%) Google Analytics
16 311 (22.31%) HTML5
17 295 (21.16%) PHP
18 249 (17.86%) jQuery
19 225 (16.14%) CSS3
20 212 (15.21%) Analytical Skills
21 193 (13.85%) WordPress
22 186 (13.34%) Adobe
22 186 (13.34%) MVC
23 183 (13.13%) Sass
24 181 (12.98%) .NET
25 174 (12.48%) Content Management
26 172 (12.34%) Git (software)
27 170 (12.20%) Retail
28 167 (11.98%) Advertising
29 162 (11.62%) Degree

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 342 (24.53%) CMS
2 193 (13.85%) WordPress
3 53 (3.80%) Umbraco
4 38 (2.73%) Drupal
5 27 (1.94%) nginx
6 24 (1.72%) Apache
7 21 (1.51%) EPiServer
8 18 (1.29%) Elasticsearch
8 18 (1.29%) IIS
8 18 (1.29%) Joomla!
9 16 (1.15%) Sitecore CMS
10 12 (0.86%) SharePoint
11 11 (0.79%) Skype for Business
12 9 (0.65%) concrete5
13 8 (0.57%) Adobe Experience Manager
14 6 (0.43%) ExpressionEngine
14 6 (0.43%) Kentico
14 6 (0.43%) WebSphere
15 4 (0.29%) Sitefinity
16 3 (0.22%) Confluence
Applications
1 159 (11.41%) Photoshop
2 88 (6.31%) Adobe Illustrator
3 50 (3.59%) MS Office
4 48 (3.44%) MS Excel
5 36 (2.58%) Adobe Creative Suite
6 27 (1.94%) MS PowerPoint
7 20 (1.43%) Fireworks
8 17 (1.22%) InDesign
9 10 (0.72%) Adobe After Effects
10 7 (0.50%) InVision
10 7 (0.50%) MS Visio
11 6 (0.43%) Adobe Captivate
11 6 (0.43%) Adobe Premiere
11 6 (0.43%) OmniGraffle
12 5 (0.36%) Spreadsheet
13 3 (0.22%) GIMP
14 2 (0.14%) Acrobat
15 1 (0.072%) PaintShop Pro
Business Applications
1 58 (4.16%) Magento
2 15 (1.08%) WebTrends
3 14 (1.00%) Shopify
4 9 (0.65%) Adobe Campaign
4 9 (0.65%) Dynamics CRM
4 9 (0.65%) OpenCart
5 8 (0.57%) Payment Gateway
6 7 (0.50%) SAP Oil and Gas
7 5 (0.36%) Salesforce.com CRM
8 2 (0.14%) CubeCart
8 2 (0.14%) SAP Hybris
9 1 (0.072%) Dynamics NAV
9 1 (0.072%) Fredhopper
Cloud Services
1 312 (22.38%) Google Analytics
2 97 (6.96%) AdWords
3 36 (2.58%) Amazon AWS
4 30 (2.15%) Adobe Analytics
5 28 (2.01%) SaaS
6 25 (1.79%) Microsoft Azure
7 21 (1.51%) MailChimp
8 19 (1.36%) Google Tag Manager
9 14 (1.00%) Sage Pay
10 9 (0.65%) Amazon S3
10 9 (0.65%) Google Cloud Platform
10 9 (0.65%) IaaS
11 8 (0.57%) GitHub
11 8 (0.57%) PaaS
12 5 (0.36%) Basecamp
13 4 (0.29%) Cloud Computing
13 4 (0.29%) Office 365
13 4 (0.29%) SmartFocus
14 3 (0.22%) Adobe Creative Cloud
15 1 (0.072%) Mimecast
Communications & Networking
1 86 (6.17%) Internet
2 28 (2.01%) HTTP
3 20 (1.43%) DNS
4 10 (0.72%) Firewall
4 10 (0.72%) SSL
5 9 (0.65%) Skype
6 8 (0.57%) FTP
7 5 (0.36%) SAN
7 5 (0.36%) WAN
8 4 (0.29%) LAN
8 4 (0.29%) VoIP
9 3 (0.22%) Cisco ASA
9 3 (0.22%) HTTPS
9 3 (0.22%) Intranet
9 3 (0.22%) SMS
10 2 (0.14%) Cisco IOS
10 2 (0.14%) DHCP
10 2 (0.14%) TCP/IP
10 2 (0.14%) Wireshark
11 1 (0.072%) VPN
Database & Business Intelligence
1 161 (11.55%) MySQL
2 95 (6.81%) SQL Server
3 50 (3.59%) Relational Database
4 28 (2.01%) Big Data
5 24 (1.72%) NoSQL
6 22 (1.58%) Redis
7 21 (1.51%) MongoDB
8 12 (0.86%) PostgreSQL
8 12 (0.86%) SQL Server 2008
9 8 (0.57%) Data Warehouse
10 6 (0.43%) CouchDB
10 6 (0.43%) RDBMS
10 6 (0.43%) SQL Server 2012
11 4 (0.29%) Data Mining
11 4 (0.29%) SQL Server Reporting Services
12 3 (0.22%) Blockchain
12 3 (0.22%) BusinessObjects
12 3 (0.22%) Oracle Reports
12 3 (0.22%) SQL Server Integration Services
13 2 (0.14%) MS Access
Development Applications
1 172 (12.34%) Git (software)
2 68 (4.88%) Grunt
3 45 (3.23%) Selenium
4 44 (3.16%) Subversion
5 42 (3.01%) gulp
6 35 (2.51%) Jasmine
7 34 (2.44%) Dreamweaver
8 30 (2.15%) Team Foundation Server
9 27 (1.94%) JIRA
10 26 (1.87%) webpack
11 19 (1.36%) TeamCity
12 18 (1.29%) Visual Studio
13 17 (1.22%) Mocha
14 14 (1.00%) Jenkins
15 13 (0.93%) Axure RP
15 13 (0.93%) PHPUnit
16 12 (0.86%) Babel
17 11 (0.79%) Bower
17 11 (0.79%) Karma Test Runner
18 8 (0.57%) Cucumber
General
1 759 (54.45%) Marketing
2 170 (12.20%) Retail
3 167 (11.98%) Advertising
4 160 (11.48%) Finance
5 72 (5.16%) Publishing
6 64 (4.59%) Legal
7 31 (2.22%) Banking
7 31 (2.22%) Telecoms
8 30 (2.15%) Games
9 22 (1.58%) Brand Awareness
10 16 (1.15%) Manufacturing
11 12 (0.86%) Electronics
11 12 (0.86%) French Language
12 9 (0.65%) Automotive
13 8 (0.57%) German Language
13 8 (0.57%) Online Betting
13 8 (0.57%) Spanish Language
14 7 (0.50%) Multimedia
14 7 (0.50%) Pharmaceutical
15 5 (0.36%) Italian Language
Job Titles
1 506 (36.30%) Developer
2 163 (11.69%) Web Developer
3 140 (10.04%) Front End Developer (Client-Side Developer)
4 115 (8.25%) Marketing Manager
5 101 (7.25%) SEO Manager
6 95 (6.81%) PHP Developer
7 87 (6.24%) HTML Developer
8 85 (6.10%) Designer
9 84 (6.03%) C# Developer
10 76 (5.45%) JavaScript Developer
11 75 (5.38%) Senior Developer
12 70 (5.02%) .NET Developer
13 69 (4.95%) HTML CSS Developer
14 67 (4.81%) Digital Marketing Manager
15 55 (3.95%) Analyst
16 48 (3.44%) Marketing Executive
17 47 (3.37%) Full Stack Developer
18 45 (3.23%) C# .NET Developer
19 44 (3.16%) PHP Web Developer
19 44 (3.16%) Web Manager
Libraries, Frameworks & Software Standards
1 664 (47.63%) HTML
2 578 (41.46%) CSS
3 311 (22.31%) HTML5
4 249 (17.86%) jQuery
5 225 (16.14%) CSS3
6 183 (13.13%) Sass
7 181 (12.98%) .NET
8 151 (10.83%) AngularJS
9 123 (8.82%) ASP.NET
10 97 (6.96%) ASP.NET MVC
11 90 (6.46%) LESS
12 72 (5.16%) Node.js
13 69 (4.95%) Web Services
14 68 (4.88%) Twitter Bootstrap
15 65 (4.66%) Ajax
16 62 (4.45%) XML
17 52 (3.73%) React
18 47 (3.37%) RESTful
19 43 (3.08%) KnockoutJS
19 43 (3.08%) XHTML
Miscellaneous
1 377 (27.04%) Social Media
2 365 (26.18%) User Experience
3 212 (15.21%) Analytical Skills
4 86 (6.17%) Mobile App
5 79 (5.67%) Blog
6 67 (4.81%) Digital Media
7 47 (3.37%) Computer Science
8 27 (1.94%) iPad
9 26 (1.87%) Management Information System
10 24 (1.72%) Algorithms
11 20 (1.43%) W3C
12 19 (1.36%) PMI
13 15 (1.08%) Graphic Design
14 12 (0.86%) Fintech
14 12 (0.86%) Social Network
15 11 (0.79%) New Media
15 11 (0.79%) Spread Betting
16 10 (0.72%) Animation
16 10 (0.72%) Credit Risk
16 10 (0.72%) Enterprise Software
Operating Systems
1 48 (3.44%) Linux
2 39 (2.80%) Windows
3 22 (1.58%) Android
4 19 (1.36%) Windows Server
5 15 (1.08%) Apple iOS
6 11 (0.79%) CentOS
7 7 (0.50%) Debian
7 7 (0.50%) Mac OS X
8 5 (0.36%) Ubuntu
9 3 (0.22%) Mac OS
9 3 (0.22%) Windows Server 2008
10 2 (0.14%) Windows 7
11 1 (0.072%) Unix
11 1 (0.072%) Windows 10
11 1 (0.072%) Windows 2000 Server
11 1 (0.072%) Windows 8
11 1 (0.072%) Windows Server 2003
11 1 (0.072%) Windows Server 2012
Processes & Methodologies
1 528 (37.88%) Analytics
2 434 (31.13%) Digital Marketing
3 388 (27.83%) E-Commerce
4 385 (27.62%) Web Development
5 330 (23.67%) Agile Software Development
6 327 (23.46%) Pay per click
7 186 (13.34%) MVC
8 174 (12.48%) Content Management
9 162 (11.62%) Front End Development
10 132 (9.47%) Email Marketing
11 123 (8.82%) Web Analytics
12 114 (8.18%) CRM
13 101 (7.25%) Scrum
14 100 (7.17%) Project Management
15 99 (7.10%) OO
16 98 (7.03%) Online Marketing
17 93 (6.67%) Responsive Web Design
18 92 (6.60%) Lead Generation
19 90 (6.46%) Web Design
20 86 (6.17%) TDD
Programming Languages
1 520 (37.30%) JavaScript
2 295 (21.16%) PHP
3 138 (9.90%) C#
4 118 (8.46%) SQL
5 82 (5.88%) Java
6 69 (4.95%) Python
7 34 (2.44%) ES6
7 34 (2.44%) TypeScript
8 30 (2.15%) Go
9 22 (1.58%) Ruby
10 15 (1.08%) Perl
11 12 (0.86%) C++
11 12 (0.86%) VB.NET
12 7 (0.50%) VBA
13 6 (0.43%) T-SQL
14 4 (0.29%) Apple Swift
14 4 (0.29%) C
14 4 (0.29%) R
14 4 (0.29%) VB
15 3 (0.22%) PowerShell
Qualifications
1 162 (11.62%) Degree
2 19 (1.36%) PMI Certification
3 13 (0.93%) Security Cleared
4 8 (0.57%) OCMJEA
4 8 (0.57%) SC Cleared
4 8 (0.57%) Sun Certification
5 4 (0.29%) Analytics IQ
6 3 (0.22%) Cisco Certification
6 3 (0.22%) CISM
6 3 (0.22%) CISSP
6 3 (0.22%) PMP
7 2 (0.14%) BC Cleared
7 2 (0.14%) CCNP
7 2 (0.14%) CITP
7 2 (0.14%) DBS Check
7 2 (0.14%) MCSD
7 2 (0.14%) Microsoft Certification
8 1 (0.072%) CCIE
8 1 (0.072%) MBA
8 1 (0.072%) Postgraduate
Quality Assurance & Compliance
1 46 (3.30%) WCAG
2 33 (2.37%) QA
3 7 (0.50%) SLA
4 3 (0.22%) Data Quality
4 3 (0.22%) ISO/IEC 27001
4 3 (0.22%) RMADS
5 2 (0.14%) WAI
6 1 (0.072%) PMO
System Software
1 14 (1.00%) Varnish
2 5 (0.36%) Active Directory
2 5 (0.36%) Docker
3 3 (0.22%) VMware Infrastructure
4 1 (0.072%) Hyper-V
4 1 (0.072%) Virtual Machines
4 1 (0.072%) VMware ESX
4 1 (0.072%) vSphere
Systems Management
1 12 (0.86%) Puppet
2 9 (0.65%) Opscode Chef
3 6 (0.43%) cPanel
4 3 (0.22%) Ansible
4 3 (0.22%) Cisco Prime
5 2 (0.14%) Symantec Enterprise Vault
6 1 (0.072%) Backup Exec
6 1 (0.072%) BMC PATROL
6 1 (0.072%) Capistrano
6 1 (0.072%) Kubernetes
6 1 (0.072%) McAfee ePO
6 1 (0.072%) Norton AntiVirus
6 1 (0.072%) SCOM
Vendors
1 391 (28.05%) Google
2 186 (13.34%) Adobe
3 96 (6.89%) Microsoft
4 50 (3.59%) Facebook
5 39 (2.80%) Twitter
6 36 (2.58%) Zend
7 22 (1.58%) Optimizely
8 19 (1.36%) Sitecore
9 18 (1.29%) SAP
10 16 (1.15%) Monetate
11 15 (1.08%) Salesforce.com
11 15 (1.08%) Sophos
12 13 (0.93%) hybris
12 13 (0.93%) Red Hat
13 12 (0.86%) Xamarin
14 10 (0.72%) Oracle
15 9 (0.65%) DoubleClick
15 9 (0.65%) Hitwise
15 9 (0.65%) Omniture
15 9 (0.65%) PayPal
Central London / West End
Deanslist Limited
Salary: From £45,000 to £60,000 per annum + Good Benefits (e.g. pension, gener
Posted: 7 hours ago
Central London / West End
Deanslist Limited
Salary: From £45,000 to £65,000 per annum + Stock options + Benefits
Posted: 7 hours ago
Central London / West End
Evolution Recruitment Solutions
Salary: 40,000 - 50,000
Posted: 2 days ago
Central London / West End
Deanslist Limited
Salary: From £40,000 to £55,000 per annum
Posted: 7 hours ago
Worcestershire
Searchability
Salary: £30000 - £40000 per annum + benefits
Posted: 2 days ago
City, London
Parallel Consulting
Posted: 2 days ago
Farnborough, Hampshire
The Brain Tumour Charity
Salary: circa £38,000 pa (dependent on experience)
Posted: 2 days ago
Blackburn, Lancashire
Jagger Talent
Salary: From £19,000 to £23,000 per annum Extensive Blue-Chip Benefits
Posted: 3 days ago
Bury, Lancashire
Oscar
Salary: £25000 - £35000 per annum + Competitive Benefits
Posted: 5 days ago
Birkenhead, Merseyside
Clearwater People Solutions
Salary: £18000 - £25000 Per Annum
Posted: 2 days ago
London
Networking People
Salary: £48000 - £52000 per annum + Bens
Posted: 4 days ago
Manchester, Lancashire
onezeero.
Salary: £30000 per annum + Flexible working and Benefits
Posted: 5 days ago
Surbiton, Surrey
blu digital
Posted: 3 days ago
Bourne End, Buckinghamshire
Big Red Recruitment
Salary: £30000 - £40000 per annum + Car Allowance, Bonus
Posted: 4 days ago
London
Burns Sheehan
Salary: £25000.00 - £30000.00 per annum
Posted: 4 days ago
South East London
IT Executive Ltd
Salary: £28000 - £40000 per annum + DOE
Posted: 2 days ago
Batley, West Yorkshire
Type Agency
Salary: From £25,000 to £30,000 per annum
Posted: 6 days ago
North London
Intelletec
Salary: From £70,000 to £80,000 per annum
Posted: 4 days ago
Sandbach, Cheshire
Deanslist Limited
Salary: From £20,000 to £26,000 per annum + Benefits
Posted: 6 hours ago
East Midlands
EMBS Ltd
Salary: £30k - 40k per year + Benefits
Posted: 4 days ago
Telford, Shropshire
Hot Rec
Salary: £20k - 26k per year + depending on experience
Posted: 5 days ago
Chelmsford, Essex
Pure Resourcing Solutions
Salary: £75,000
Posted: 2 days ago
Leicester, Leicestershire
RecruitmentRevolution.com Limited
Salary: From £30,000 to £40,000 per annum + 40% Staff Discount + Perks
Posted: 6 days ago
Falmouth, Cornwall
IT Executive Ltd
Salary: £25000 - £32000 per annum
Posted: 3 days ago
Billingshurst, West Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £28,000 per annum + Benefits
Posted: 3 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 5 days ago
City, London
Explore Recruitment Solutions
Salary: £20000 - £25000 per annum
Posted: 4 days ago
North London
CV Screen Ltd
Salary: Up to £45k plus benefits
Posted: 5 days ago
Greater Manchester
CoreCom Consulting
Salary: £48000 - £55000 per annum + Benefits + Bonus
Posted: 4 days ago
Central London / West End
The Change Partners Recruitment
Salary: From £40,000 to £55,000 per annum with equity
Posted: 3 days ago