The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 298 218 211
Rank change year-on-year
-80 -7
Permanent jobs citing SEO 1034 1589 1440
As % of all permanent IT jobs located in the UK 0.97% 1.35% 1.35%
As % of the Processes & Methodologies category 1.16% 1.64% 1.67%
Number of salaries quoted 774 1079 1151
Average salary £34,500 £35,000 £35,000
Average salary % change year-on-year
-1.42% -
90% offered a salary of more than £22,500 £24,000 £22,500
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £30,750 £32,000 £30,000
% change year-on-year
-3.90% +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89503 97151 86101
As % of all permanent IT jobs located in the UK 84.18% 82.70% 80.76%
Number of salaries quoted 72819 78976 70889
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 2 June 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -76 991 £35,000 - 176
London -65 396 £40,000 - 73
South East -42 233 £35,000 - 41
City of London +31 123 £40,000 -5.88% 22
North West -48 108 £26,750 -2.72% 20
Yorkshire -2 89 £30,000 - 15
Berkshire +24 66 £37,750 +0.66% 12
Manchester -25 59 £29,000 +11.53% 11
West Midlands -52 59 £32,500 +8.33% 8
Surrey -9 54 £40,000 +6.66% 7
West Yorkshire +27 47 £25,500 -7.27% 7
South West -38 41 £30,000 +4.34% 6
East of England -41 40 £34,066 -6.66% 6
Leeds +22 38 £25,000 -18.69% 6
South Yorkshire +12 30 £32,500 +16.07% 3
Oxfordshire +7 29 £30,000 -4.76% 4
Brighton +2 26 £30,000 -25.00% 4
East Sussex -3 26 £30,000 -25.00% 4
Hertfordshire -12 25 £34,066 -14.83% 4
East Midlands -9 24 £30,000 - 6
Lancashire -17 24 £21,500 -22.93% 4
Kent +1 23 £37,500 +19.04% 6
Cheshire -21 22 £30,000 - 4
Doncaster - 19 £32,500 - 2
Watford +17 18 £34,066 -14.83% 2
Slough +16 16 £45,000 -21.73%
Scotland -12 16 £35,000 -6.66% 2
Hampshire -34 16 £23,000 -26.98% 5
Coventry +8 15 £22,000 -42.10% 1
Guildford +15 14 £40,000 -

SEO
Top 30 Related IT Skills

For the 6 months to 2 June 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1201 (57.41%) Marketing
2 1169 (55.88%) HTML
3 1011 (48.33%) CSS
4 845 (40.39%) JavaScript
5 807 (38.58%) Analytics
6 634 (30.31%) Social Media
7 617 (29.49%) jQuery
8 606 (28.97%) Google
9 601 (28.73%) Pay per click
10 552 (26.39%) Digital Marketing
11 515 (24.62%) E-Commerce
12 497 (23.76%) PHP
13 479 (22.90%) Google Analytics
14 467 (22.32%) CMS
15 444 (21.22%) HTML5
16 406 (19.41%) Web Development
17 404 (19.31%) User Experience
18 350 (16.73%) Degree
19 341 (16.30%) Agile Software Development
20 333 (15.92%) CSS3
21 319 (15.25%) MySQL
22 313 (14.96%) Analytical Skills
23 308 (14.72%) Content Management
24 305 (14.58%) Photoshop
25 292 (13.96%) .NET
26 286 (13.67%) Adobe
27 244 (11.66%) SQL
28 235 (11.23%) MVC
29 232 (11.09%) Project Management
30 230 (10.99%) Finance

SEO
Top Related IT Skills by Category

For the 6 months to 2 June 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 467 (22.32%) CMS
2 230 (10.99%) WordPress
3 79 (3.78%) Drupal
4 73 (3.49%) Umbraco
5 65 (3.11%) IIS
6 48 (2.29%) Apache
7 46 (2.20%) Node.js
7 46 (2.20%) Sitecore CMS
8 37 (1.77%) Joomla!
9 30 (1.43%) Kentico
10 25 (1.20%) Sitefinity
11 24 (1.15%) Tomcat
12 18 (0.86%) Adobe Experience Manager
13 17 (0.81%) DNN
14 16 (0.76%) nginx
15 15 (0.72%) Immediacy CMS
16 12 (0.57%) SharePoint
17 9 (0.43%) SAS
18 8 (0.38%) Confluence
19 6 (0.29%) WebSphere
Applications
1 305 (14.58%) Photoshop
2 123 (5.88%) MS Excel
3 106 (5.07%) Adobe Illustrator
4 81 (3.87%) Adobe Creative Suite
5 79 (3.78%) MS Office
6 57 (2.72%) InDesign
7 51 (2.44%) MS PowerPoint
8 40 (1.91%) Fireworks
9 26 (1.24%) Spreadsheet
10 16 (0.76%) Adobe After Effects
10 16 (0.76%) MS Visio
11 10 (0.48%) OmniGraffle
12 9 (0.43%) SPSS
13 7 (0.33%) Acrobat
14 4 (0.19%) Final Cut Pro
15 2 (0.096%) MS Project
15 2 (0.096%) Adobe Premiere
15 2 (0.096%) GIMP
Business Applications
1 126 (6.02%) Magento
2 37 (1.77%) WebTrends
3 4 (0.19%) Shopify
4 3 (0.14%) Tridion
4 3 (0.14%) Bond Adapt
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) SAP Oil and Gas
5 2 (0.096%) Dynamics AX
5 2 (0.096%) CubeCart
5 2 (0.096%) Radian6
6 1 (0.048%) Adobe Campaign
6 1 (0.048%) Oracle BPM
6 1 (0.048%) Dynamics CRM
Cloud Services
1 479 (22.90%) Google Analytics
2 43 (2.06%) SaaS
3 27 (1.29%) Adobe Analytics
4 19 (0.91%) GitHub
5 17 (0.81%) Microsoft Azure
6 14 (0.67%) Amazon AWS
6 14 (0.67%) MailChimp
7 5 (0.24%) Basecamp
7 5 (0.24%) Amazon EC2
8 4 (0.19%) PaaS
9 2 (0.096%) Sage Pay
10 1 (0.048%) Amazon S3
10 1 (0.048%) CloudFront
Communications & Networking
1 129 (6.17%) Internet
2 43 (2.06%) Intranet
3 31 (1.48%) DNS
4 20 (0.96%) HTTP
5 15 (0.72%) SSL
6 13 (0.62%) Wireless
7 9 (0.43%) FTP
8 8 (0.38%) Broadband
9 5 (0.24%) SSH
10 3 (0.14%) Skype
10 3 (0.14%) SMS
10 3 (0.14%) TCP/IP
11 2 (0.096%) DHCP
11 2 (0.096%) HTTPS
12 1 (0.048%) WebEx
12 1 (0.048%) Extranet
12 1 (0.048%) Symposium
Database & Business Intelligence
1 319 (15.25%) MySQL
2 197 (9.42%) SQL Server
3 56 (2.68%) Relational Database
4 29 (1.39%) SQL Server 2008
5 24 (1.15%) SQL Server 2005
6 21 (1.00%) RDBMS
7 11 (0.53%) Redis
7 11 (0.53%) MS Access
8 9 (0.43%) SQL Server Analysis Services
8 9 (0.43%) MongoDB
8 9 (0.43%) Microsoft Analysis Services
9 7 (0.33%) NoSQL
9 7 (0.33%) DB2
10 6 (0.29%) SQL Server Reporting Services
10 6 (0.29%) Big Data
10 6 (0.29%) Hadoop
11 5 (0.24%) PostgreSQL
11 5 (0.24%) OLAP
12 4 (0.19%) Data Warehouse
12 4 (0.19%) Amazon RDS
Development Applications
1 181 (8.65%) Git (software)
2 123 (5.88%) Subversion
3 72 (3.44%) Visual Studio
4 60 (2.87%) Dreamweaver
5 30 (1.43%) JIRA
6 26 (1.24%) Grunt
7 24 (1.15%) Axure RP
8 20 (0.96%) Jenkins
9 18 (0.86%) Jasmine
10 17 (0.81%) Bitbucket
11 16 (0.76%) Mercurial
12 15 (0.72%) TeamCity
13 14 (0.67%) Team Foundation Server
14 13 (0.62%) Ant
15 12 (0.57%) Maven
16 11 (0.53%) Karma Test Runner
16 11 (0.53%) Eclipse
17 8 (0.38%) JUnit
18 6 (0.29%) SQL Server Management Studio (SSMS)
19 5 (0.24%) Sinon.JS
General
1 1201 (57.41%) Marketing
2 230 (10.99%) Finance
3 217 (10.37%) Advertising
4 205 (9.80%) Retail
5 56 (2.68%) Publishing
6 42 (2.01%) Telecoms
7 29 (1.39%) Multimedia
8 23 (1.10%) Games
9 22 (1.05%) German Language
9 22 (1.05%) Banking
10 21 (1.00%) Legal
11 18 (0.86%) French Language
11 18 (0.86%) Back Office
12 13 (0.62%) Law
13 12 (0.57%) Automotive
14 11 (0.53%) Pharmaceutical
15 8 (0.38%) Electronics
16 7 (0.33%) Manufacturing
17 6 (0.29%) Swedish Language
17 6 (0.29%) Italian Language
Job Titles
1 784 (37.48%) Developer
2 330 (15.77%) Web Developer
3 186 (8.89%) Front-End Developer
4 153 (7.31%) PHP Developer
5 137 (6.55%) PPC Specialist
5 137 (6.55%) PPC Manager
5 137 (6.55%) PPC Analyst
5 137 (6.55%) PPC Executive
6 122 (5.83%) Senior Developer
7 112 (5.35%) .NET Developer
8 109 (5.21%) Marketing Manager
9 91 (4.35%) Junior
10 89 (4.25%) Analyst
10 89 (4.25%) SEO Manager
11 82 (3.92%) Junior Developer
12 81 (3.87%) Account Manager
13 79 (3.78%) Designer
14 75 (3.59%) Consultant
15 73 (3.49%) Marketing Executive
16 70 (3.35%) SEO Executive
Libraries, Frameworks & Software Standards
1 1169 (55.88%) HTML
2 1011 (48.33%) CSS
3 617 (29.49%) jQuery
4 444 (21.22%) HTML5
5 333 (15.92%) CSS3
6 292 (13.96%) .NET
7 193 (9.23%) ASP.NET
8 163 (7.79%) Ajax
9 143 (6.84%) XML
10 126 (6.02%) Sass
11 105 (5.02%) AngularJS
12 101 (4.83%) XHTML
13 96 (4.59%) Twitter Bootstrap
14 95 (4.54%) Web Services
15 76 (3.63%) .NET Framework
16 70 (3.35%) Backbone.js
17 59 (2.82%) LAMP
17 59 (2.82%) ASP.NET MVC
18 56 (2.68%) LESS
19 45 (2.15%) Flash
Miscellaneous
1 634 (30.31%) Social Media
2 404 (19.31%) User Experience
3 313 (14.96%) Analytical Skills
4 112 (5.35%) W3C
5 102 (4.88%) Copywriting
6 92 (4.40%) Mobile App
7 88 (4.21%) Digital Media
8 85 (4.06%) Blog
9 65 (3.11%) Graphic Design
10 57 (2.72%) Computer Science
11 54 (2.58%) Statistics
12 37 (1.77%) Management Information System
13 36 (1.72%) Mathematics
13 36 (1.72%) Algorithms
14 23 (1.10%) Animation
15 18 (0.86%) Photography
15 18 (0.86%) Visualisation
16 14 (0.67%) iPad
17 13 (0.62%) FMCG
17 13 (0.62%) Social Network
Operating Systems
1 151 (7.22%) Linux
2 49 (2.34%) Windows
3 40 (1.91%) Android
4 39 (1.86%) Apple iOS
5 19 (0.91%) UNIX
6 12 (0.57%) Mac OS X
7 5 (0.24%) Windows Server 2008
7 5 (0.24%) Red Hat Enterprise Linux
7 5 (0.24%) Ubuntu
8 4 (0.19%) Windows Server 2012
9 2 (0.096%) Mac OS X Server
9 2 (0.096%) Mac OS
10 1 (0.048%) CentOS
Processes & Methodologies
1 807 (38.58%) Analytics
2 601 (28.73%) Pay per click
3 552 (26.39%) Digital Marketing
4 515 (24.62%) E-Commerce
5 406 (19.41%) Web Development
6 341 (16.30%) Agile Software Development
7 308 (14.72%) Content Management
8 235 (11.23%) MVC
9 232 (11.09%) Project Management
10 225 (10.76%) Online Marketing
11 221 (10.56%) Web Design
12 210 (10.04%) Responsive Web Design
13 158 (7.55%) B2B
14 154 (7.36%) Web Analytics
15 136 (6.50%) Email Marketing
16 129 (6.17%) OO
17 122 (5.83%) CRM
17 122 (5.83%) Scrum
18 109 (5.21%) Time Management
19 108 (5.16%) TDD
Programming Languages
1 845 (40.39%) JavaScript
2 497 (23.76%) PHP
3 244 (11.66%) SQL
4 212 (10.13%) C#
5 145 (6.93%) Java
6 59 (2.82%) Python
7 54 (2.58%) Ruby
8 53 (2.53%) T-SQL
9 42 (2.01%) PHP5
10 27 (1.29%) VB
11 25 (1.20%) VB.NET
12 22 (1.05%) C
13 20 (0.96%) Objective-C
14 15 (0.72%) Scala
15 13 (0.62%) Clojure
16 8 (0.38%) VBA
16 8 (0.38%) R
16 8 (0.38%) Go
17 6 (0.29%) XPath
17 6 (0.29%) XQuery
Qualifications
1 350 (16.73%) Degree
2 6 (0.29%) ISTQB
2 6 (0.29%) ISEB
3 3 (0.14%) PRINCE2 Practitioner
3 3 (0.14%) HND
4 2 (0.096%) Linux+ Certification
5 1 (0.048%) AAT
5 1 (0.048%) Security Cleared
5 1 (0.048%) MBA
5 1 (0.048%) HNC
5 1 (0.048%) PMP
5 1 (0.048%) PMI Certification
Quality Assurance & Compliance
1 54 (2.58%) QA
2 27 (1.29%) WCAG
3 9 (0.43%) WAI
4 7 (0.33%) SLA
5 5 (0.24%) ISO 9001
6 4 (0.19%) GCP
6 4 (0.19%) PCI DSS
7 1 (0.048%) ISO/IEC 27001
System Software
1 5 (0.24%) Varnish
2 4 (0.19%) Docker
3 2 (0.096%) Active Directory
4 1 (0.048%) Hyper-V
Systems Management
1 19 (0.91%) TeamSite
2 12 (0.57%) cPanel
3 10 (0.48%) Plesk
4 8 (0.38%) Webmin
5 6 (0.29%) Puppet
5 6 (0.29%) Ansible
6 4 (0.19%) Vagrant
7 1 (0.048%) Systems Management Server (SMS)
7 1 (0.048%) EMC NetWorker
Vendors
1 606 (28.97%) Google
2 286 (13.67%) Adobe
3 152 (7.27%) Microsoft
4 108 (5.16%) Facebook
5 77 (3.68%) Twitter
6 54 (2.58%) Sitecore
7 43 (2.06%) Omniture
8 36 (1.72%) Oracle
9 27 (1.29%) Zend
10 26 (1.24%) Yahoo!
10 26 (1.24%) hybris
11 22 (1.05%) Salesforce.com
11 22 (1.05%) Apigee
11 22 (1.05%) Mashery
12 15 (0.72%) Interwoven
13 14 (0.67%) FatWire
14 13 (0.62%) Coremetrics
15 12 (0.57%) Apple
15 12 (0.57%) MuleSoft
16 10 (0.48%) Cognizant
City, London
Capita Resourcing - IT Resourcing
Salary: £35000 - £50000 per annum + benefits
Posted: 2 hours ago
South West London
Profile 29 Limited
Salary: Up to £75,000 per annum + benefits
Posted: 3 hours ago
West London
Deanslist Limited
Salary: From £25,000 to £45,000 per annum £20-30k base / £40-45k OTE + benefit
Posted: 4 hours ago
Milton Keynes, Buckinghamshire
Enorth Staffing
Salary: £56000 per annum
Posted: 5 hours ago
Stansted, Essex
Altitude Internet
Salary: Highly Competitive
Posted: 6 hours ago
Stansted, Essex
Altitude Internet
Salary: Highly Competitive
Posted: 6 hours ago
London
Burns Sheehan
Salary: £80000 - £100000 per annum + benefits
Posted: 7 hours ago
Southampton, Hampshire
Engage PSG
Salary: Additional Benefits
Posted: 16 hours ago
Central London / West End
Edison Hill Ltd
Salary: From £25,000 to £30,000 per annum + full benefits
Posted: 22 hours ago
City, London
ANSON MCCADE
Salary: £30k - £35k + excellent benefits and extensive career progression oppo
Posted: 22 hours ago
City, London
Experis Ltd
Salary: £38000.00 - £48000.00 per annum
Posted: 22 hours ago
City, London
Experis Ltd
Salary: £40000.00 - £50000.00 per annum
Posted: 22 hours ago
Stoke-on-trent, Staffordshire
Cielo
Posted: 22 hours ago
Lincoln, Lincolnshire
ETS Technical Selection Ltd
Salary: £30000 per annum
Posted: 22 hours ago
Manchester, Lancashire
Talent Spa
Salary: £22k per year + Bonus
Posted: 22 hours ago
City, London
Client Server
Salary: £35k to £55k + bonus + benefits
Posted: 23 hours ago
London
Search Consultancy
Posted: 23 hours ago
Tonbridge, Kent
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 23 hours ago
Maidenhead, Berkshire
Adalta Recruitment Solutions
Salary: £60000 - £65000 per annum + pensions + benefits + bonus
Posted: 23 hours ago
Milton Keynes, Buckinghamshire
Big Red Recruitment
Salary: Great Benefits
Posted: Yesterday