The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 305 230 238
Rank change year-on-year
-75 +8
Permanent jobs citing SEO 1040 1418 1249
As % of all permanent IT jobs located in the UK 0.95% 1.24% 1.18%
As % of the Processes & Methodologies category 1.12% 1.49% 1.44%
Number of salaries quoted 750 927 950
Average salary £35,000 £35,000 £34,000
Average salary % change year-on-year
- +2.94%
90% offered a salary of more than £24,000 £22,500 £22,500
10% offered a salary of more than £63,750 £55,000 £52,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93272 94978 86805
As % of all permanent IT jobs located in the UK 85.17% 82.77% 81.71%
Number of salaries quoted 76819 75777 71033
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 28 August 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -65 1003 £35,000 - 149
London -67 362 £45,000 +5.88% 54
South East +12 283 £35,000 - 26
Yorkshire -5 105 £30,000 - 17
North West -69 94 £27,500 +10.00% 24
Berkshire +5 92 £42,500 +17.24% 7
City of London -12 90 £43,000 +1.17% 11
West Midlands -17 74 £34,500 +23.21% 10
Hampshire +47 66 £24,000 -46.66% 3
West Yorkshire -6 58 £31,750 -2.30% 5
Leeds +21 55 £31,000 -11.42% 3
Manchester -74 52 £29,500 -1.66% 14
Surrey -26 40 £40,000 +5.26% 3
North Yorkshire +7 39 £30,000 - 12
Harrogate +2 35 £30,000 - 12
South West -46 31 £37,500 +25.00% 4
Staffordshire +22 27 £39,000 +2.63% 2
Kent +8 27 £37,500 +25.00% 2
Newbury +26 26 £28,750 -32.35%
Cheshire +17 26 £27,500 +10.00% 3
East Midlands 0 24 £32,500 +16.07% 5
Oxfordshire +11 23 £44,000 +23.94% 8
Scotland -4 21 £32,500 -7.14% 4
East of England -37 21 £36,500 +23.72% 5
South Yorkshire +9 20 £30,000 +15.38%
Oxford +9 18 £47,500 -20.83% 4
Warwickshire +10 17 £37,500 +7.14%
Guildford +7 17 £40,000 -5.88%
Edinburgh +5 16 £28,500 -12.97% 3
Maidenhead -3 16 £40,750 +63.00%

SEO
Top 30 Related IT Skills

For the 6 months to 28 August 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1224 (59.13%) Marketing
2 1085 (52.42%) HTML
3 931 (44.98%) CSS
4 820 (39.61%) Analytics
5 768 (37.10%) JavaScript
6 654 (31.59%) Digital Marketing
7 618 (29.86%) Google
8 607 (29.32%) Social Media
9 591 (28.55%) Pay per click
10 569 (27.49%) jQuery
11 486 (23.48%) E-Commerce
12 484 (23.38%) HTML5
13 474 (22.90%) CMS
14 471 (22.75%) Google Analytics
15 416 (20.10%) PHP
16 403 (19.47%) User Experience
17 386 (18.65%) CSS3
18 329 (15.89%) Agile Software Development
19 326 (15.75%) Analytical Skills
20 319 (15.41%) Web Development
21 295 (14.25%) Degree
22 293 (14.15%) Content Management
23 291 (14.06%) MySQL
24 281 (13.57%) SQL
25 270 (13.04%) .NET
26 269 (13.00%) WordPress
27 260 (12.56%) Adobe
28 246 (11.88%) Photoshop
29 226 (10.92%) Project Management
30 221 (10.68%) Responsive Web Design

SEO
Top Related IT Skills by Category

For the 6 months to 28 August 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 474 (22.90%) CMS
2 269 (13.00%) WordPress
3 68 (3.29%) Drupal
4 57 (2.75%) IIS
5 53 (2.56%) Umbraco
6 47 (2.27%) Sitecore CMS
7 42 (2.03%) Kentico
8 34 (1.64%) Apache
8 34 (1.64%) Tomcat
9 31 (1.50%) Joomla!
10 27 (1.30%) SharePoint
11 23 (1.11%) Node.js
12 19 (0.92%) SAS
13 16 (0.77%) Confluence
14 14 (0.68%) Sitefinity
15 13 (0.63%) DNN
16 12 (0.58%) Adobe Experience Manager
17 11 (0.53%) Immediacy CMS
18 10 (0.48%) Elasticsearch
19 9 (0.43%) nginx
Applications
1 246 (11.88%) Photoshop
2 112 (5.41%) MS Excel
3 91 (4.40%) Adobe Illustrator
4 70 (3.38%) MS Office
5 66 (3.19%) Adobe Creative Suite
6 54 (2.61%) MS PowerPoint
7 40 (1.93%) Spreadsheet
8 37 (1.79%) Fireworks
9 26 (1.26%) InDesign
10 19 (0.92%) SPSS
11 17 (0.82%) Adobe After Effects
12 9 (0.43%) MS Project
13 7 (0.34%) MS Visio
14 3 (0.14%) OmniGraffle
15 2 (0.097%) GIMP
15 2 (0.097%) Acrobat
16 1 (0.048%) PaintShop Pro
Business Applications
1 94 (4.54%) Magento
2 15 (0.72%) WebTrends
3 5 (0.24%) SAP Oil and Gas
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Tridion
5 2 (0.097%) Dynamics CRM
6 1 (0.048%) Dynamics AX
6 1 (0.048%) Oracle BPM
6 1 (0.048%) Shopify
6 1 (0.048%) Adobe Campaign
6 1 (0.048%) Radian6
Cloud Services
1 471 (22.75%) Google Analytics
2 71 (3.43%) SaaS
3 36 (1.74%) Microsoft Azure
4 34 (1.64%) Adobe Analytics
5 29 (1.40%) Amazon AWS
6 16 (0.77%) GitHub
7 8 (0.39%) Amazon EC2
8 5 (0.24%) MailChimp
9 4 (0.19%) Rackspace Cloud
10 3 (0.14%) Cloud Computing
11 2 (0.097%) PaaS
11 2 (0.097%) Basecamp
12 1 (0.048%) IaaS
12 1 (0.048%) Google Cloud Platform
12 1 (0.048%) Amazon S3
Communications & Networking
1 136 (6.57%) Internet
2 65 (3.14%) Intranet
3 37 (1.79%) DNS
4 27 (1.30%) HTTP
5 15 (0.72%) SSL
6 13 (0.63%) FTP
7 9 (0.43%) Broadband
8 8 (0.39%) SMS
9 7 (0.34%) Wireless
10 6 (0.29%) SSH
11 3 (0.14%) Skype
12 2 (0.097%) Extranet
12 2 (0.097%) HTTPS
13 1 (0.048%) Firewall
13 1 (0.048%) WebEx
Database & Business Intelligence
1 291 (14.06%) MySQL
2 178 (8.60%) SQL Server
3 68 (3.29%) Relational Database
4 27 (1.30%) RDBMS
4 27 (1.30%) SQL Server 2005
5 24 (1.16%) Big Data
6 22 (1.06%) NoSQL
7 18 (0.87%) SQL Server 2008
8 11 (0.53%) MongoDB
9 7 (0.34%) MS Access
10 6 (0.29%) Microsoft Analysis Services
10 6 (0.29%) SQL Server Analysis Services
10 6 (0.29%) Redis
11 5 (0.24%) BusinessObjects
12 4 (0.19%) SQL Server Reporting Services
12 4 (0.19%) Amazon RDS
13 3 (0.14%) RavenDB
13 3 (0.14%) Oracle Reports
13 3 (0.14%) Data Mining
13 3 (0.14%) SQL Server Integration Services
Development Applications
1 166 (8.02%) Git (software)
2 127 (6.14%) Subversion
3 59 (2.85%) Visual Studio
4 41 (1.98%) Jenkins
5 33 (1.59%) Axure RP
6 32 (1.55%) Dreamweaver
7 25 (1.21%) Grunt
8 23 (1.11%) Eclipse
9 20 (0.97%) Ant
9 20 (0.97%) JIRA
10 18 (0.87%) Team Foundation Server
11 16 (0.77%) Jasmine
12 14 (0.68%) gulp
13 12 (0.58%) TeamCity
14 9 (0.43%) TortoiseSVN
14 9 (0.43%) JUnit
15 8 (0.39%) Mercurial
15 8 (0.39%) Selenium
15 8 (0.39%) Cucumber
16 6 (0.29%) SQL Server Management Studio (SSMS)
General
1 1224 (59.13%) Marketing
2 207 (10.00%) Finance
3 191 (9.23%) Retail
4 160 (7.73%) Advertising
5 69 (3.33%) Telecoms
6 60 (2.90%) Publishing
7 40 (1.93%) Multimedia
8 26 (1.26%) Banking
9 24 (1.16%) Games
10 21 (1.01%) Automotive
11 18 (0.87%) French Language
12 15 (0.72%) Legal
12 15 (0.72%) Manufacturing
13 13 (0.63%) Law
13 13 (0.63%) German Language
13 13 (0.63%) Italian Language
14 11 (0.53%) Pharmaceutical
15 9 (0.43%) Electronics
16 8 (0.39%) Back Office
17 7 (0.34%) Billing
Job Titles
1 768 (37.10%) Developer
2 323 (15.60%) Web Developer
3 223 (10.77%) Front-End Developer
4 143 (6.91%) PHP Developer
5 138 (6.67%) Marketing Manager
6 121 (5.85%) Senior Developer
7 113 (5.46%) PPC Specialist
7 113 (5.46%) PPC Manager
7 113 (5.46%) PPC Analyst
7 113 (5.46%) PPC Executive
8 106 (5.12%) Account Manager
9 99 (4.78%) Designer
10 97 (4.69%) Analyst
11 94 (4.54%) .NET Developer
12 90 (4.35%) Marketing Executive
13 80 (3.86%) SEO Executive
14 71 (3.43%) Digital Marketing Executive
14 71 (3.43%) Junior
15 67 (3.24%) SEO Manager
16 63 (3.04%) Junior Developer
Libraries, Frameworks & Software Standards
1 1085 (52.42%) HTML
2 931 (44.98%) CSS
3 569 (27.49%) jQuery
4 484 (23.38%) HTML5
5 386 (18.65%) CSS3
6 270 (13.04%) .NET
7 176 (8.50%) ASP.NET
8 159 (7.68%) Ajax
9 139 (6.71%) XML
10 135 (6.52%) Sass
11 130 (6.28%) AngularJS
12 122 (5.89%) Web Services
13 95 (4.59%) XHTML
14 77 (3.72%) Twitter Bootstrap
15 68 (3.29%) .NET Framework
16 62 (3.00%) LESS
17 60 (2.90%) Backbone.js
18 55 (2.66%) Spring
19 52 (2.51%) ASP.NET MVC
20 46 (2.22%) JSP
Miscellaneous
1 607 (29.32%) Social Media
2 403 (19.47%) User Experience
3 326 (15.75%) Analytical Skills
4 106 (5.12%) W3C
5 105 (5.07%) Blog
6 97 (4.69%) Mobile App
7 85 (4.11%) Copywriting
8 81 (3.91%) Digital Media
9 74 (3.57%) Computer Science
10 62 (3.00%) Graphic Design
11 43 (2.08%) Statistics
12 39 (1.88%) Algorithms
13 30 (1.45%) iPad
13 30 (1.45%) Visualisation
14 27 (1.30%) Management Information System
15 25 (1.21%) Animation
15 25 (1.21%) Social Network
16 22 (1.06%) Mathematics
17 12 (0.58%) Client/Server
17 12 (0.58%) Raspberry Pi
Operating Systems
1 116 (5.60%) Linux
2 53 (2.56%) Android
3 52 (2.51%) Apple iOS
4 31 (1.50%) Windows
5 15 (0.72%) UNIX
6 8 (0.39%) Mac OS X
7 5 (0.24%) CentOS
8 4 (0.19%) Windows Server 2008
9 2 (0.097%) Ubuntu
Processes & Methodologies
1 820 (39.61%) Analytics
2 654 (31.59%) Digital Marketing
3 591 (28.55%) Pay per click
4 486 (23.48%) E-Commerce
5 329 (15.89%) Agile Software Development
6 319 (15.41%) Web Development
7 293 (14.15%) Content Management
8 226 (10.92%) Project Management
9 221 (10.68%) Responsive Web Design
10 217 (10.48%) Online Marketing
11 212 (10.24%) MVC
12 184 (8.89%) Web Analytics
13 169 (8.16%) Email Marketing
14 164 (7.92%) Web Design
15 146 (7.05%) OO
16 134 (6.47%) CRM
17 125 (6.04%) B2B
17 125 (6.04%) Scrum
18 123 (5.94%) Time Management
19 106 (5.12%) TDD
Programming Languages
1 768 (37.10%) JavaScript
2 416 (20.10%) PHP
3 281 (13.57%) SQL
4 180 (8.70%) C#
5 126 (6.09%) Java
6 55 (2.66%) PHP5
7 44 (2.13%) Python
8 42 (2.03%) VB.NET
9 41 (1.98%) T-SQL
10 35 (1.69%) Ruby
11 23 (1.11%) VB
11 23 (1.11%) C
12 22 (1.06%) Scala
13 18 (0.87%) R
14 17 (0.82%) VBA
14 17 (0.82%) Objective-C
15 10 (0.48%) Go
16 9 (0.43%) Clojure
17 6 (0.29%) XPath
17 6 (0.29%) COBOL
Qualifications
1 295 (14.25%) Degree
2 3 (0.14%) PMI Certification
2 3 (0.14%) HND
3 1 (0.048%) Postgraduate
3 1 (0.048%) Sun Certification
3 1 (0.048%) PMP
3 1 (0.048%) ISTQB
3 1 (0.048%) PRINCE2 Practitioner
3 1 (0.048%) Security Cleared
3 1 (0.048%) HNC
Quality Assurance & Compliance
1 51 (2.46%) QA
2 20 (0.97%) WCAG
3 6 (0.29%) WAI
3 6 (0.29%) SLA
4 4 (0.19%) GCP
4 4 (0.19%) ISO 9001
5 3 (0.14%) PCI DSS
6 2 (0.097%) Section 508
System Software
1 4 (0.19%) Docker
2 1 (0.048%) Active Directory
2 1 (0.048%) Hyper-V
Systems Management
1 19 (0.92%) cPanel
2 15 (0.72%) TeamSite
3 14 (0.68%) Plesk
4 13 (0.63%) Systems Management Server (SMS)
5 10 (0.48%) Puppet
6 8 (0.39%) Webmin
7 5 (0.24%) Ansible
8 4 (0.19%) Vagrant
9 3 (0.14%) EMC NetWorker
Vendors
1 618 (29.86%) Google
2 260 (12.56%) Adobe
3 205 (9.90%) Microsoft
4 84 (4.06%) Facebook
5 65 (3.14%) Twitter
5 65 (3.14%) Sitecore
6 56 (2.71%) hybris
7 45 (2.17%) Oracle
8 39 (1.88%) Omniture
9 26 (1.26%) IBM
10 20 (0.97%) Zend
11 17 (0.82%) Tableau
12 16 (0.77%) Yahoo!
12 16 (0.77%) Cognizant
13 15 (0.72%) Salesforce.com
14 11 (0.53%) Coremetrics
15 9 (0.43%) Interwoven
15 9 (0.43%) Apigee
15 9 (0.43%) Mashery
16 8 (0.39%) SAP
Chester, Cheshire
Searchability
Salary: £22000 - £30000 per annum + Benefits
Posted: Yesterday
London
Ampersand Consulting
Salary: £25000 - £30000 per annum
Posted: Yesterday
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: Yesterday
Manchester, Lancashire
McGregor Boyall
Salary: £22000.00 - £28000.00 per annum + benefits
Posted: Yesterday
North West
Opus Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum
Posted: Yesterday
Midlands
EMBS- People Transfer
Salary: To £85,000 + 20% Bonus + Benefits
Posted: Yesterday
Worcestershire
Searchability
Salary: £30000 - £35000 per annum + excellent benefits
Posted: Yesterday
Midlands
EMBS- People Transfer
Salary: To £85,000 + 20% Bonus + Benefits
Posted: Yesterday
Exeter, Devon
Edge Specialist Recruitment
Salary: £23000 - £25000 per annum + Excellent benefits
Posted: Yesterday
Exeter, Devon
Edge Specialist Recruitment
Salary: £24000 - £26000 per annum + Excellent Benefits
Posted: Yesterday
London
Maclean Moore Consulting
Salary: From £70,000 to £90,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
City, London
Kyna Associates
Salary: £21000 - £27000 Per Annum Benefits
Posted: Yesterday
Tipton, West Midlands (County)
Kyna Associates
Salary: £18000 Per Annum benefits
Posted: Yesterday
Manchester, Lancashire
The MRJ Group
Salary: £22000 - £25000 per annum
Posted: Yesterday
London
C4 Commerce
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
Brighton, East Sussex
IT Executive Ltd
Salary: £25000 - £30000 per annum
Posted: Yesterday
Central London / West End
First Point
Salary: £30000.00 - £40000.00 per annum + Bonus + Benefits
Posted: 2 days ago
Central London / West End
ANSON MCCADE
Salary: 65k-85k
Posted: 2 days ago
Central London / West End
ANSON MCCADE
Salary: £70,000 -£100,000
Posted: 2 days ago
Central London / West End
ANSON MCCADE
Salary: 40k - 60k
Posted: 2 days ago