The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 269 246 236
Rank change year-on-year
-23 -10
Permanent jobs citing SEO 1231 1270 1402
As % of all permanent IT jobs located in the UK 1.07% 1.14% 1.22%
As % of the Processes & Methodologies category 1.30% 1.40% 1.54%
Number of salaries quoted 934 970 1193
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £24,000 £24,000 £22,500
10% offered a salary of more than £52,500 £55,000 £52,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94731 90658 91197
As % of all permanent IT jobs located in the UK 82.24% 81.66% 79.27%
Number of salaries quoted 77821 73653 77414
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 28 November 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 1157 £35,000 +7.69% 165
London +5 517 £42,500 +1.79% 68
South East -35 223 £33,000 +1.53% 30
City of London +13 112 £43,090 -4.24% 18
North West -8 112 £29,000 - 22
Yorkshire -42 90 £32,500 +16.07% 8
Manchester -12 79 £30,000 +4.34% 13
South West +17 78 £27,500 -3.50% 4
East of England -31 61 £37,500 +25.00% 13
Berkshire -20 51 £42,500 -5.55% 4
Surrey -36 45 £40,000 +23.07% 6
West Yorkshire -42 41 £34,500 +23.21% 1
Scotland +18 40 £35,000 +7.69% 1
West Midlands -17 39 £30,000 -3.22% 6
East Midlands +16 38 £29,500 -0.84% 13
Devon +13 36 £24,500 +2.08%
Kent +14 32 £32,500 +4.83% 3
Leeds -34 29 £30,750 +9.82%
Hampshire -9 28 £35,000 +16.66% 8
South Yorkshire -10 28 £32,500 +35.41%
East Sussex -8 26 £32,500 - 3
Essex +9 25 £42,500 +54.54% 4
Brighton -4 23 £32,500 - 3
Oxfordshire +9 22 £28,500 -5.00% 3
Hertfordshire -25 22 £27,436 -15.58% 3
Glasgow +27 21 £35,000 -22.22%
Newton Abbot - 21 £24,500 -
North Yorkshire +14 19 £30,000 +50.00% 5
Dorset -13 15 £26,250 -19.23% 2
Northamptonshire -16 15 £29,500 -42.43% 2

SEO
Top 30 Related IT Skills

For the 6 months to 28 November 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1517 (57.20%) Marketing
2 1395 (52.60%) HTML
3 1288 (48.57%) CSS
4 1096 (41.33%) JavaScript
5 867 (32.69%) Analytics
6 781 (29.45%) jQuery
7 748 (28.21%) E-Commerce
8 723 (27.26%) Google
9 705 (26.58%) Social Media
10 680 (25.64%) Pay per click
11 676 (25.49%) CMS
12 609 (22.96%) Digital Marketing
13 584 (22.02%) PHP
14 576 (21.72%) HTML5
15 501 (18.89%) User Experience
16 478 (18.02%) CSS3
17 464 (17.50%) Google Analytics
18 415 (15.65%) .NET
18 415 (15.65%) Degree
19 407 (15.35%) Agile Software Development
20 404 (15.23%) Photoshop
21 385 (14.52%) MySQL
22 367 (13.84%) Web Development
23 365 (13.76%) Analytical Skills
24 340 (12.82%) ASP.NET
25 336 (12.67%) Advertising
26 333 (12.56%) WordPress
27 322 (12.14%) MVC
28 312 (11.76%) SQL
29 304 (11.46%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 28 November 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 676 (25.49%) CMS
2 333 (12.56%) WordPress
3 139 (5.24%) Drupal
4 95 (3.58%) Umbraco
5 90 (3.39%) IIS
6 59 (2.22%) SharePoint
7 56 (2.11%) Joomla!
8 50 (1.89%) Sitecore CMS
9 47 (1.77%) Node.js
10 46 (1.73%) Apache
11 40 (1.51%) Tomcat
12 24 (0.90%) nginx
13 20 (0.75%) TeamSite
14 18 (0.68%) WebSphere
15 15 (0.57%) JBoss
15 15 (0.57%) Confluence
16 13 (0.49%) WebSphere Application Server
17 11 (0.41%) PrestaShop
18 10 (0.38%) ExpressionEngine
19 9 (0.34%) concrete5
Applications
1 404 (15.23%) Photoshop
2 182 (6.86%) MS Excel
3 177 (6.67%) Adobe Illustrator
4 107 (4.03%) MS Office
5 89 (3.36%) Adobe Creative Suite
6 73 (2.75%) Fireworks
7 55 (2.07%) MS PowerPoint
8 25 (0.94%) InDesign
8 25 (0.94%) MS Visio
9 15 (0.57%) MS Project
10 11 (0.41%) Spreadsheet
11 9 (0.34%) Adobe Premiere
12 6 (0.23%) Adobe After Effects
13 3 (0.11%) GIMP
13 3 (0.11%) OmniGraffle
14 1 (0.038%) PowerPivot
14 1 (0.038%) Acrobat
Business Applications
1 464 (17.50%) Google Analytics
2 176 (6.64%) Magento
3 67 (2.53%) WebTrends
4 20 (0.75%) SiteCatalyst
5 12 (0.45%) Tridion
6 6 (0.23%) Shopify
7 5 (0.19%) Dynamics AX
7 5 (0.19%) Sage 200
8 4 (0.15%) Optimost
9 3 (0.11%) Summit
10 2 (0.075%) SAP Oil and Gas
10 2 (0.075%) Dynamics CRM
10 2 (0.075%) Zen Cart
11 1 (0.038%) nopCommerce
Cloud Services
1 25 (0.94%) SaaS
2 23 (0.87%) Microsoft Azure
3 15 (0.57%) MailChimp
4 6 (0.23%) GitHub
4 6 (0.23%) Force.com
5 5 (0.19%) IaaS
6 4 (0.15%) Amazon EC2
6 4 (0.15%) Amazon S3
6 4 (0.15%) PaaS
7 3 (0.11%) Amazon AWS
8 2 (0.075%) Cloud Computing
8 2 (0.075%) Basecamp
9 1 (0.038%) Trello
9 1 (0.038%) Taleo
Communications & Networking
1 138 (5.20%) Internet
2 46 (1.73%) Broadband
3 34 (1.28%) 3G
4 33 (1.24%) DNS
5 31 (1.17%) Intranet
6 21 (0.79%) FTP
7 20 (0.75%) HTTP
7 20 (0.75%) SSL
8 17 (0.64%) Extranet
9 14 (0.53%) WAN
9 14 (0.53%) SSH
10 12 (0.45%) LAN
11 10 (0.38%) Firewall
12 7 (0.26%) Wireless
12 7 (0.26%) 4G
12 7 (0.26%) TCP/IP
13 6 (0.23%) SMS
14 5 (0.19%) VoIP
14 5 (0.19%) DHCP
14 5 (0.19%) SAN
Database & Business Intelligence
1 385 (14.52%) MySQL
2 255 (9.62%) SQL Server
3 89 (3.36%) Relational Database
4 21 (0.79%) SQL Server 2008
5 18 (0.68%) RDBMS
6 13 (0.49%) SQL Server Reporting Services
6 13 (0.49%) Data Mining
6 13 (0.49%) MongoDB
6 13 (0.49%) NoSQL
7 12 (0.45%) DB2
8 11 (0.41%) Big Data
9 10 (0.38%) SQL Server 2005
10 9 (0.34%) SQL Server 2012
10 9 (0.34%) Hadoop
10 9 (0.34%) SQL Server Analysis Services
11 8 (0.30%) Azure SQL Database
11 8 (0.30%) SQL Server Integration Services
11 8 (0.30%) PostgreSQL
12 6 (0.23%) MS Access
13 5 (0.19%) OLAP
Development Applications
1 249 (9.39%) Git (software)
2 175 (6.60%) Subversion
3 113 (4.26%) Dreamweaver
4 65 (2.45%) JIRA
5 64 (2.41%) Visual Studio
6 44 (1.66%) Axure RP
7 32 (1.21%) Eclipse
8 31 (1.17%) Team Foundation Server
9 24 (0.90%) Ant
9 24 (0.90%) Jenkins
10 23 (0.87%) Grunt
11 22 (0.83%) Balsamiq Mockups
12 18 (0.68%) JUnit
13 15 (0.57%) Jasmine
14 14 (0.53%) Karma Test Runner
15 12 (0.45%) Appcelerator Titanium
16 11 (0.41%) Firebug
17 9 (0.34%) Maven
18 8 (0.30%) QUnit
19 6 (0.23%) Xdebug
General
1 1517 (57.20%) Marketing
2 336 (12.67%) Advertising
3 247 (9.31%) Retail
4 199 (7.50%) Finance
5 92 (3.47%) Publishing
6 69 (2.60%) Telecoms
7 54 (2.04%) Games
8 32 (1.21%) Law
9 28 (1.06%) Legal
10 24 (0.90%) Banking
10 24 (0.90%) Multimedia
11 20 (0.75%) Automotive
12 18 (0.68%) French Language
13 15 (0.57%) German Language
13 15 (0.57%) Manufacturing
14 13 (0.49%) Billing
15 10 (0.38%) Back Office
15 10 (0.38%) Russian Language
16 7 (0.26%) Spanish Language
16 7 (0.26%) Pharmaceutical
Job Titles
1 993 (37.44%) Developer
2 439 (16.55%) Web Developer
3 239 (9.01%) Front-End Developer
4 224 (8.45%) Designer
5 174 (6.56%) PHP Developer
6 170 (6.41%) Senior Developer
7 131 (4.94%) Analyst
8 130 (4.90%) .NET Developer
9 129 (4.86%) Web Designer
10 118 (4.45%) PPC Manager
10 118 (4.45%) PPC Analyst
10 118 (4.45%) PPC Specialist
10 118 (4.45%) PPC Executive
11 102 (3.85%) Marketing Manager
12 100 (3.77%) SEO Executive
13 95 (3.58%) Marketing Executive
14 89 (3.36%) Junior
15 85 (3.21%) Front-End Web Developer
16 83 (3.13%) SEO Manager
17 78 (2.94%) Account Manager
Libraries, Frameworks & Software Standards
1 1395 (52.60%) HTML
2 1288 (48.57%) CSS
3 781 (29.45%) jQuery
4 576 (21.72%) HTML5
5 478 (18.02%) CSS3
6 415 (15.65%) .NET
7 340 (12.82%) ASP.NET
8 260 (9.80%) XML
9 194 (7.32%) Ajax
10 185 (6.98%) XHTML
11 149 (5.62%) Web Services
12 98 (3.70%) .NET Framework
13 94 (3.54%) Sass
14 92 (3.47%) Flash
15 78 (2.94%) AngularJS
16 70 (2.64%) Backbone.js
17 66 (2.49%) LESS
18 62 (2.34%) JSP
19 58 (2.19%) LAMP
20 57 (2.15%) ASP.NET MVC
Miscellaneous
1 705 (26.58%) Social Media
2 501 (18.89%) User Experience
3 365 (13.76%) Analytical Skills
4 141 (5.32%) Blog
5 123 (4.64%) Digital Media
6 120 (4.52%) Mobile App
7 98 (3.70%) Computer Science
7 98 (3.70%) W3C
8 96 (3.62%) Copywriting
9 79 (2.98%) Graphic Design
10 77 (2.90%) Open Source
11 62 (2.34%) Algorithms
12 50 (1.89%) Social Network
13 46 (1.73%) Statistics
13 46 (1.73%) iPad
14 42 (1.58%) Smartphone
15 40 (1.51%) Management Information System
16 35 (1.32%) Mathematics
17 29 (1.09%) New Media
18 22 (0.83%) Photography
Operating Systems
1 134 (5.05%) Linux
2 130 (4.90%) Windows
3 59 (2.22%) Android
4 51 (1.92%) Apple iOS
5 35 (1.32%) UNIX
6 21 (0.79%) Windows Server 2008
7 13 (0.49%) Red Hat Enterprise Linux
8 9 (0.34%) Windows Server 2003
9 8 (0.30%) Ubuntu
9 8 (0.30%) CentOS
10 7 (0.26%) Windows 7
10 7 (0.26%) Windows 8
11 4 (0.15%) Windows XP
12 3 (0.11%) Windows Server 2012
12 3 (0.11%) Mac OS
13 1 (0.038%) webOS
13 1 (0.038%) AIX
13 1 (0.038%) Windows Mobile
Processes & Methodologies
1 867 (32.69%) Analytics
2 748 (28.21%) E-Commerce
3 680 (25.64%) Pay per click
4 609 (22.96%) Digital Marketing
5 407 (15.35%) Agile Software Development
6 367 (13.84%) Web Development
7 322 (12.14%) MVC
8 304 (11.46%) Online Marketing
9 303 (11.43%) Web Design
10 287 (10.82%) Content Management
11 258 (9.73%) Project Management
12 245 (9.24%) Web Analytics
13 223 (8.41%) Responsive Web Design
14 161 (6.07%) Email Marketing
15 157 (5.92%) B2B
16 132 (4.98%) Scrum
16 132 (4.98%) Time Management
17 122 (4.60%) OO
18 115 (4.34%) CRM
19 112 (4.22%) B2C
Programming Languages
1 1096 (41.33%) JavaScript
2 584 (22.02%) PHP
3 312 (11.76%) SQL
4 301 (11.35%) C#
5 138 (5.20%) Java
6 58 (2.19%) T-SQL
7 52 (1.96%) PHP5
8 46 (1.73%) VB.NET
9 41 (1.55%) Ruby
10 34 (1.28%) Python
11 18 (0.68%) ActionScript
12 16 (0.60%) VB
13 15 (0.57%) Perl
14 11 (0.41%) C++
15 9 (0.34%) Groovy
16 8 (0.30%) C
17 7 (0.26%) AWK
17 7 (0.26%) Scala
17 7 (0.26%) Bash Shell
17 7 (0.26%) sed
Qualifications
1 415 (15.65%) Degree
2 3 (0.11%) Security Cleared
2 3 (0.11%) Cisco Certification
2 3 (0.11%) CCNP
2 3 (0.11%) CCDA
3 2 (0.075%) ISEB
3 2 (0.075%) OCPJP
3 2 (0.075%) ISTQB
3 2 (0.075%) Microsoft Certification
4 1 (0.038%) Oracle Certification
4 1 (0.038%) PRINCE2 Certification
4 1 (0.038%) Sun Certification
4 1 (0.038%) MBA
4 1 (0.038%) MySQL Certification
4 1 (0.038%) APMP
4 1 (0.038%) GNVQ
Quality Assurance & Compliance
1 64 (2.41%) QA
2 32 (1.21%) WCAG
3 16 (0.60%) WAI
4 13 (0.49%) SLA
5 5 (0.19%) PCI DSS
6 3 (0.11%) ISO 9001
6 3 (0.11%) ISO 14001
7 1 (0.038%) Data Quality
System Software
1 7 (0.26%) Active Directory
2 5 (0.19%) Varnish
3 2 (0.075%) VMware Infrastructure
Systems Management
1 10 (0.38%) Puppet
2 6 (0.23%) Vagrant
3 5 (0.19%) HP Data Protector
4 3 (0.11%) Capistrano
4 3 (0.11%) CiscoWorks
5 2 (0.075%) Nagios
6 1 (0.038%) EMC NetWorker
Vendors
1 723 (27.26%) Google
2 263 (9.92%) Adobe
3 235 (8.86%) Microsoft
4 231 (8.71%) Facebook
5 183 (6.90%) Twitter
6 70 (2.64%) Zend
7 65 (2.45%) Sitecore
8 57 (2.15%) Omniture
9 46 (1.73%) hybris
10 37 (1.40%) Coremetrics
11 24 (0.90%) Yahoo!
12 21 (0.79%) Salesforce.com
12 21 (0.79%) Demandware
13 20 (0.75%) Oracle
14 18 (0.68%) ATG
15 15 (0.57%) Business Objects
15 15 (0.57%) Interwoven
16 13 (0.49%) HP
16 13 (0.49%) Apple
17 11 (0.41%) Sony
Walsall, West Midlands (County)
IT Executive Ltd
Salary: £18000 - £28000 per annum
Posted: 1 hour ago
London
Big Wednesday Digital Ltd
Posted: 4 hours ago
Keswick, Cumbria
RecruitmentRevolution.com
Posted: 7 hours ago
Kent
ARC IT Recruitment Ltd
Salary: £45000 Per Annum
Posted: 13 hours ago
Nottingham, Nottinghamshire
Senitor Associates
Salary: £30000 - £40000 per annum + benefits - inc holidays!
Posted: 13 hours ago
London
Zetman
Salary: From £25,000 to £35,000 per annum Plus benefits
Posted: 14 hours ago
City, London
Oscar Associates (UK) Ltd
Salary: £25000 - £35000 per annum
Posted: 15 hours ago
City, London
Lorien Resourcing
Salary: Benefits
Posted: 15 hours ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £27000 - £35000 per annum + great benefits
Posted: 16 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £35,000 per annum
Posted: 20 hours ago
Northampton, Northamptonshire
Edge Specialist Recruitment
Salary: £15000 - £25000 per annum + £40k uncapped OTE
Posted: 20 hours ago
Swindon, Wiltshire
Ashdown IT
Salary: £45000 per annum + benefits
Posted: 22 hours ago
London
JM
Salary: £35000 - £40000 per annum
Posted: 22 hours ago
City, London
Randstad Technologies
Salary: £27000 - £30000.00 per annum
Posted: Yesterday
City, London
Randstad Technologies
Salary: £30000 - £35000.00 per annum
Posted: Yesterday
Witney, Oxfordshire
CV Screen Ltd
Salary: £25k - 35k per year + Pension and Training
Posted: Yesterday
London
Simplified Recruitment
Salary: £30,000 per Annum + Benefits + Free Gym Access
Posted: Yesterday
Cheadle, Cheshire
Search Consultancy
Posted: Yesterday
London
FIRST POINT IT RESOURCING
Salary: £45000 - £55000 per annum + Benefits
Posted: Yesterday
Hinckley, Leicestershire
Candidate Source
Salary: £20000
Posted: Yesterday