The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 276 251 233
Rank change year-on-year
-25 -18
Permanent jobs citing SEO 1164 1247 1364
As % of all permanent IT jobs located in the UK 1.05% 1.14% 1.19%
As % of the Processes & Methodologies category 1.27% 1.40% 1.49%
Number of salaries quoted 912 913 1158
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,000 £25,000 £23,000
10% offered a salary of more than £55,000 £60,000 £52,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91483 89221 91345
As % of all permanent IT jobs located in the UK 82.29% 81.86% 79.59%
Number of salaries quoted 75482 71477 77760
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 22 December 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 1102 £35,000 - 124
London -10 468 £42,500 - 53
South East -57 214 £32,500 -7.14% 22
City of London +23 126 £41,875 -9.45% 17
North West -3 115 £30,000 - 16
South West +33 79 £26,500 -3.63% 11
Manchester -23 78 £30,000 - 11
Yorkshire -31 77 £32,500 +16.07% 7
East of England -40 62 £40,000 +33.33% 5
Berkshire -18 56 £42,500 -10.52% 5
East Midlands +23 42 £33,750 +5.46% 3
Surrey -31 42 £37,500 +36.36% 3
West Midlands -27 37 £31,000 -1.58% 6
Scotland +22 36 £35,000 +48.93% 4
West Yorkshire -33 34 £34,500 +15.00% 1
Devon +20 33 £24,500 +2.08% 2
Kent +5 32 £32,500 +3.17% 4
Essex 0 26 £45,000 +56.52% 1
East Sussex -22 26 £32,500 -7.14% 1
Leeds -15 25 £30,000 +3.44% 1
Hertfordshire -23 24 £27,436 -8.54% 1
Glasgow +30 23 £35,000 - 1
Brighton -19 23 £32,500 -7.14% 1
North Yorkshire +26 22 £30,000 - 2
Oxfordshire +6 22 £32,500 +8.33% 3
Hampshire -24 22 £30,000 +4.34% 3
South Yorkshire -17 20 £32,500 +35.41% 1
Guildford 0 19 £37,500 -11.76%
Nottinghamshire +16 16 £37,500 +25.00%
Dorset -16 16 £25,000 -23.07% 3

SEO
Top 30 Related IT Skills

For the 6 months to 22 December 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1455 (57.88%) Marketing
2 1296 (51.55%) HTML
3 1201 (47.77%) CSS
4 1004 (39.94%) JavaScript
5 818 (32.54%) Analytics
6 720 (28.64%) E-Commerce
7 711 (28.28%) jQuery
8 682 (27.13%) Social Media
9 655 (26.05%) Google
10 639 (25.42%) CMS
11 626 (24.90%) Pay per click
12 561 (22.32%) Digital Marketing
13 546 (21.72%) HTML5
14 542 (21.56%) PHP
15 480 (19.09%) User Experience
16 461 (18.34%) CSS3
17 437 (17.38%) Google Analytics
18 402 (15.99%) Degree
19 390 (15.51%) Analytical Skills
20 380 (15.12%) Photoshop
21 374 (14.88%) .NET
22 367 (14.60%) Agile Software Development
23 348 (13.84%) MySQL
24 347 (13.80%) Web Development
25 321 (12.77%) Advertising
26 309 (12.29%) WordPress
27 305 (12.13%) MVC
28 301 (11.97%) ASP.NET
29 294 (11.69%) Web Design
30 291 (11.58%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 22 December 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 639 (25.42%) CMS
2 309 (12.29%) WordPress
3 133 (5.29%) Drupal
4 97 (3.86%) Umbraco
5 85 (3.38%) IIS
6 52 (2.07%) Apache
7 51 (2.03%) SharePoint
8 50 (1.99%) Joomla!
9 48 (1.91%) Sitecore CMS
10 42 (1.67%) Node.js
11 35 (1.39%) Tomcat
12 29 (1.15%) nginx
13 22 (0.88%) TeamSite
14 16 (0.64%) Confluence
15 15 (0.60%) JBoss
16 11 (0.44%) Sitefinity
17 10 (0.40%) PrestaShop
17 10 (0.40%) WebSphere
17 10 (0.40%) ExpressionEngine
18 9 (0.36%) concrete5
Applications
1 380 (15.12%) Photoshop
2 177 (7.04%) MS Excel
3 168 (6.68%) Adobe Illustrator
4 100 (3.98%) MS Office
5 96 (3.82%) Adobe Creative Suite
6 65 (2.59%) Fireworks
7 54 (2.15%) MS PowerPoint
8 35 (1.39%) InDesign
9 21 (0.84%) MS Visio
10 12 (0.48%) MS Project
11 11 (0.44%) Spreadsheet
12 9 (0.36%) Adobe Premiere
13 5 (0.20%) Adobe After Effects
14 3 (0.12%) GIMP
14 3 (0.12%) OmniGraffle
15 1 (0.040%) PowerPivot
15 1 (0.040%) Acrobat
Business Applications
1 437 (17.38%) Google Analytics
2 154 (6.13%) Magento
3 55 (2.19%) WebTrends
4 16 (0.64%) SiteCatalyst
5 9 (0.36%) Tridion
6 6 (0.24%) Shopify
6 6 (0.24%) Radian6
7 5 (0.20%) Sage 200
8 4 (0.16%) Dynamics AX
9 3 (0.12%) Summit
10 2 (0.080%) SAP Oil and Gas
10 2 (0.080%) Dynamics CRM
10 2 (0.080%) Zen Cart
11 1 (0.040%) nopCommerce
11 1 (0.040%) Optimost
Cloud Services
1 22 (0.88%) Microsoft Azure
2 21 (0.84%) SaaS
3 16 (0.64%) MailChimp
4 8 (0.32%) GitHub
5 6 (0.24%) Force.com
6 5 (0.20%) IaaS
7 4 (0.16%) Amazon EC2
7 4 (0.16%) Amazon S3
7 4 (0.16%) PaaS
8 3 (0.12%) Basecamp
9 2 (0.080%) Amazon AWS
10 1 (0.040%) Taleo
10 1 (0.040%) Cloud Computing
10 1 (0.040%) Trello
Communications & Networking
1 137 (5.45%) Internet
2 46 (1.83%) Broadband
3 34 (1.35%) 3G
4 29 (1.15%) Intranet
5 27 (1.07%) DNS
6 20 (0.80%) FTP
7 16 (0.64%) SSL
8 14 (0.56%) Extranet
8 14 (0.56%) WAN
8 14 (0.56%) HTTP
9 12 (0.48%) LAN
10 10 (0.40%) SSH
10 10 (0.40%) Firewall
11 8 (0.32%) Symposium
12 7 (0.28%) 4G
12 7 (0.28%) Wireless
12 7 (0.28%) TCP/IP
13 6 (0.24%) SMS
14 5 (0.20%) VoIP
14 5 (0.20%) DHCP
Database & Business Intelligence
1 348 (13.84%) MySQL
2 216 (8.59%) SQL Server
3 71 (2.82%) Relational Database
4 20 (0.80%) SQL Server 2008
5 13 (0.52%) Hadoop
6 12 (0.48%) Data Mining
6 12 (0.48%) SQL Server Reporting Services
7 11 (0.44%) DB2
8 9 (0.36%) SQL Server 2005
9 8 (0.32%) OLAP
9 8 (0.32%) NoSQL
9 8 (0.32%) Azure SQL Database
9 8 (0.32%) Redis
9 8 (0.32%) SQL Server Analysis Services
9 8 (0.32%) SQL Server 2012
10 7 (0.28%) RDBMS
11 6 (0.24%) SQL Server Integration Services
11 6 (0.24%) Data Warehouse
11 6 (0.24%) Big Data
12 5 (0.20%) PostgreSQL
Development Applications
1 244 (9.71%) Git (software)
2 149 (5.93%) Subversion
3 113 (4.49%) Dreamweaver
4 58 (2.31%) Visual Studio
5 57 (2.27%) JIRA
6 41 (1.63%) Axure RP
7 28 (1.11%) Team Foundation Server
8 23 (0.91%) JUnit
9 20 (0.80%) Balsamiq Mockups
9 20 (0.80%) Grunt
10 19 (0.76%) Jenkins
11 17 (0.68%) Eclipse
12 14 (0.56%) Jasmine
12 14 (0.56%) Karma Test Runner
13 13 (0.52%) Maven
14 11 (0.44%) Ant
14 11 (0.44%) Appcelerator Titanium
15 9 (0.36%) Firebug
16 7 (0.28%) Mercurial
17 6 (0.24%) Bitbucket
General
1 1455 (57.88%) Marketing
2 321 (12.77%) Advertising
3 231 (9.19%) Retail
4 203 (8.07%) Finance
5 100 (3.98%) Publishing
6 71 (2.82%) Telecoms
7 57 (2.27%) Games
8 32 (1.27%) Law
9 24 (0.95%) Banking
10 23 (0.91%) Multimedia
11 22 (0.88%) Legal
12 19 (0.76%) French Language
13 15 (0.60%) German Language
13 15 (0.60%) Automotive
14 12 (0.48%) Manufacturing
15 11 (0.44%) Back Office
15 11 (0.44%) Billing
16 10 (0.40%) Russian Language
17 8 (0.32%) Pharmaceutical
18 7 (0.28%) Spanish Language
Job Titles
1 898 (35.72%) Developer
2 403 (16.03%) Web Developer
3 223 (8.87%) Front-End Developer
4 214 (8.51%) Designer
5 154 (6.13%) Senior Developer
6 150 (5.97%) PHP Developer
7 126 (5.01%) .NET Developer
8 118 (4.69%) Web Designer
9 110 (4.38%) Analyst
10 106 (4.22%) PPC Manager
10 106 (4.22%) PPC Analyst
10 106 (4.22%) PPC Specialist
10 106 (4.22%) PPC Executive
11 105 (4.18%) Marketing Executive
12 96 (3.82%) SEO Manager
13 94 (3.74%) SEO Executive
14 84 (3.34%) Marketing Manager
15 82 (3.26%) Junior
16 77 (3.06%) Front-End Web Developer
17 73 (2.90%) Consultant
Libraries, Frameworks & Software Standards
1 1296 (51.55%) HTML
2 1201 (47.77%) CSS
3 711 (28.28%) jQuery
4 546 (21.72%) HTML5
5 461 (18.34%) CSS3
6 374 (14.88%) .NET
7 301 (11.97%) ASP.NET
8 218 (8.67%) XML
9 185 (7.36%) Ajax
10 164 (6.52%) XHTML
11 133 (5.29%) Web Services
12 99 (3.94%) .NET Framework
13 97 (3.86%) Sass
14 92 (3.66%) Flash
15 72 (2.86%) AngularJS
16 68 (2.70%) Backbone.js
17 58 (2.31%) LESS
18 55 (2.19%) LAMP
18 55 (2.19%) ASP.NET MVC
19 47 (1.87%) JSP
Miscellaneous
1 682 (27.13%) Social Media
2 480 (19.09%) User Experience
3 390 (15.51%) Analytical Skills
4 144 (5.73%) Blog
5 109 (4.34%) Digital Media
6 102 (4.06%) Mobile App
7 101 (4.02%) W3C
7 101 (4.02%) Copywriting
8 87 (3.46%) Computer Science
9 83 (3.30%) Graphic Design
10 69 (2.74%) Open Source
11 59 (2.35%) Algorithms
12 53 (2.11%) Statistics
13 48 (1.91%) Social Network
14 42 (1.67%) Smartphone
15 36 (1.43%) iPad
16 34 (1.35%) Mathematics
17 33 (1.31%) Management Information System
18 29 (1.15%) Photography
19 25 (0.99%) New Media
Operating Systems
1 142 (5.65%) Linux
2 120 (4.77%) Windows
3 51 (2.03%) Android
4 45 (1.79%) Apple iOS
5 37 (1.47%) UNIX
6 20 (0.80%) Windows Server 2008
7 16 (0.64%) Red Hat Enterprise Linux
8 11 (0.44%) Ubuntu
9 9 (0.36%) Windows Server 2003
10 8 (0.32%) CentOS
11 7 (0.28%) Windows 8
11 7 (0.28%) Windows 7
12 5 (0.20%) Windows Server 2012
13 4 (0.16%) Windows XP
14 3 (0.12%) Mac OS
15 1 (0.040%) webOS
15 1 (0.040%) Windows Mobile
Processes & Methodologies
1 818 (32.54%) Analytics
2 720 (28.64%) E-Commerce
3 626 (24.90%) Pay per click
4 561 (22.32%) Digital Marketing
5 367 (14.60%) Agile Software Development
6 347 (13.80%) Web Development
7 305 (12.13%) MVC
8 294 (11.69%) Web Design
9 291 (11.58%) Online Marketing
10 278 (11.06%) Content Management
11 239 (9.51%) Project Management
12 237 (9.43%) Web Analytics
13 230 (9.15%) Responsive Web Design
14 150 (5.97%) Email Marketing
15 142 (5.65%) B2B
16 134 (5.33%) Time Management
17 107 (4.26%) CRM
18 106 (4.22%) OO
18 106 (4.22%) Scrum
19 103 (4.10%) Mentoring
Programming Languages
1 1004 (39.94%) JavaScript
2 542 (21.56%) PHP
3 280 (11.14%) C#
4 266 (10.58%) SQL
5 133 (5.29%) Java
6 49 (1.95%) T-SQL
7 48 (1.91%) PHP5
8 44 (1.75%) Ruby
9 39 (1.55%) VB.NET
10 30 (1.19%) Python
11 16 (0.64%) Perl
12 15 (0.60%) ActionScript
12 15 (0.60%) VB
13 10 (0.40%) C
14 8 (0.32%) AWK
14 8 (0.32%) Bash Shell
14 8 (0.32%) sed
15 7 (0.28%) C++
16 5 (0.20%) Clojure
16 5 (0.20%) PHP4
Qualifications
1 402 (15.99%) Degree
2 6 (0.24%) ISEB
2 6 (0.24%) ISTQB
3 3 (0.12%) CCNP
3 3 (0.12%) CCDA
3 3 (0.12%) Cisco Certification
4 2 (0.080%) Microsoft Certification
4 2 (0.080%) OCPJP
4 2 (0.080%) Security Cleared
5 1 (0.040%) MySQL Certification
5 1 (0.040%) APMP
5 1 (0.040%) AAT
5 1 (0.040%) PRINCE2 Practitioner
5 1 (0.040%) GNVQ
5 1 (0.040%) Oracle Certification
5 1 (0.040%) PRINCE2 Certification
5 1 (0.040%) Sun Certification
5 1 (0.040%) MBA
Quality Assurance & Compliance
1 55 (2.19%) QA
2 31 (1.23%) WCAG
3 16 (0.64%) WAI
3 16 (0.64%) SLA
4 6 (0.24%) PCI DSS
5 4 (0.16%) ISO 9001
6 3 (0.12%) ISO 14001
7 1 (0.040%) Data Quality
System Software
1 8 (0.32%) Varnish
2 7 (0.28%) Active Directory
3 2 (0.080%) VMware Infrastructure
Systems Management
1 12 (0.48%) cPanel
2 8 (0.32%) Puppet
3 5 (0.20%) HP Data Protector
4 3 (0.12%) CiscoWorks
5 2 (0.080%) Nagios
5 2 (0.080%) EMC NetWorker
6 1 (0.040%) Vagrant
Vendors
1 655 (26.05%) Google
2 264 (10.50%) Adobe
3 223 (8.87%) Facebook
4 222 (8.83%) Microsoft
5 167 (6.64%) Twitter
6 67 (2.67%) Zend
7 62 (2.47%) Sitecore
8 57 (2.27%) Omniture
9 37 (1.47%) hybris
10 35 (1.39%) Coremetrics
11 23 (0.91%) Yahoo!
11 23 (0.91%) Oracle
12 21 (0.84%) Salesforce.com
13 19 (0.76%) Demandware
14 18 (0.72%) HP
15 15 (0.60%) Interwoven
16 13 (0.52%) Apple
16 13 (0.52%) Business Objects
17 12 (0.48%) Cisco
17 12 (0.48%) VMware
Witney, Oxfordshire
CV Screen Ltd
Salary: £25k - 35k per year + Pension and Training
Posted: 2 hours ago
London
Macmillan Publishers
Salary: Competitive
Posted: 2 hours ago
West London
Verticality Ltd
Salary: £25000 - £30000 per annum
Posted: 4 hours ago
London
Harvey Nash plc
Salary: £80000 - £90000 per annum + + Package
Posted: 5 hours ago
Crawley, West Sussex
Salt
Salary: £25000 - £45000 per annum
Posted: 6 hours ago
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 6 hours ago
Plymouth, Devon
Edge Specialist Recruitment
Salary: £18000 - £22000 per annum
Posted: 2 days ago
Plymouth, Devon
Edge Specialist Recruitment
Salary: £17000 - £22000 per annum + holiday etc.
Posted: 2 days ago
Warrington, Cheshire
TribePost.co.uk
Salary: £Competitive + Benefits
Posted: 2 days ago
West Sussex
Comtecs
Salary: £22000 - £25000 Per Annum Bonus + Benefits
Posted: 2 days ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 2 days ago
London
Betting Appointments
Salary: Negotiable Salary
Posted: 2 days ago
City, London
Oscar Associates (UK) Ltd
Salary: £25000 - £35000 per annum
Posted: 2 days ago
Wigan, Lancashire
Ashdown IT
Salary: £30000 per annum
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 3 days ago
London
Scott-Merrick LLP
Salary: market rates
Posted: 3 days ago
London
Scott-Merrick LLP
Posted: 3 days ago
Windsor, Berkshire
Edge Specialist Recruitment
Salary: £23000 - £30000 per annum + bonus
Posted: 3 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £27000 - £35000 per annum + great benefits
Posted: 3 days ago
Leeds, West Yorkshire
Uniting Ambition
Salary: Market related
Posted: 3 days ago