The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 2 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 379 356 298
Rank change year-on-year
-23 -58
Permanent jobs citing SEO 696 953 1231
As % of all permanent IT jobs located in the UK 0.76% 0.88% 1.07%
As % of the Processes & Methodologies category 0.87% 1.01% 1.25%
Number of salaries quoted 537 758 934
Median salary £37,500 £37,000 £35,000
Median salary % change year-on-year
+1.35% +5.71%
90% offered a salary of more than £26,000 £25,000 £24,000
10% offered a salary of more than £65,000 £64,325 £52,500
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
80212 94769 98685
As % of all permanent IT jobs located in the UK 88.12% 87.47% 85.65%
Number of salaries quoted 66110 78292 81104
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 2 December 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 650 £37,500 +2.73% 115
London -12 281 £47,500 +5.55% 49
South East +32 131 £37,500 -6.25% 9
Hampshire +40 58 £24,500 -18.33% 4
Southampton +56 52 £19,000 -
East of England +17 50 £35,000 -4.10% 7
North West -54 50 £34,250 +24.54% 15
West Midlands -24 47 £35,000 +6.06% 8
Yorkshire -19 43 £32,500 - 10
Manchester -30 36 £34,750 +26.36% 7
South West +33 31 £27,500 -4.34% 6
Hertfordshire +22 28 £43,750 +59.09% 3
City of London 0 26 £40,000 -11.11% 7
Oxfordshire +32 21 £32,500 -18.75%
Wales +13 19 £37,500 +25.00% 1
Staffordshire -13 19 £35,750 +2.14% 3
Birmingham -5 17 £31,250 +25.00% 3
West Yorkshire -25 17 £30,000 -7.69% 7
Buckinghamshire +24 15 £35,000 - 1
Berkshire -5 15 £45,000 +20.00% 1
Leeds -16 15 £29,250 -10.00% 4
East Midlands -18 15 £32,500 +8.33% 12
Essex +25 14 £32,500 -7.14%
Watford +7 13 £30,000 - 1
North Yorkshire -20 13 £34,000 +4.61% 3
Abingdon - 13 - -
Scotland +27 11 £35,000 - 1
South Wales +3 11 £37,725 +25.74%
Harrogate -4 11 £35,000 +7.69%
Cornwall -6 11 £22,500 -

SEO
Top 30 Related IT Skills

For the 6 months to 2 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 731 (51.73%) HTML
2 712 (50.39%) Marketing
3 663 (46.92%) CSS
4 565 (39.99%) JavaScript
5 548 (38.78%) Analytics
6 433 (30.64%) Google
7 412 (29.16%) Web Development
8 409 (28.95%) E-Commerce
9 402 (28.45%) Digital Marketing
10 371 (26.26%) Google Analytics
11 368 (26.04%) HTML5
11 368 (26.04%) Social Media
12 354 (25.05%) CMS
13 349 (24.70%) User Experience
14 314 (22.22%) Pay per click
14 314 (22.22%) Agile Software Development
15 308 (21.80%) jQuery
16 292 (20.67%) CSS3
17 278 (19.67%) PHP
18 237 (16.77%) MVC
19 212 (15.00%) Analytical Skills
20 200 (14.15%) Adobe
21 196 (13.87%) Sass
22 195 (13.80%) Front End Development
23 193 (13.66%) WordPress
24 187 (13.23%) Git (software)
25 186 (13.16%) AngularJS
26 182 (12.88%) .NET
27 180 (12.74%) Degree
28 173 (12.24%) Photoshop

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 354 (25.05%) CMS
2 193 (13.66%) WordPress
3 53 (3.75%) Umbraco
4 50 (3.54%) Drupal
5 38 (2.69%) Joomla!
6 24 (1.70%) Apache
7 22 (1.56%) EPiServer CMS
8 16 (1.13%) IIS
8 16 (1.13%) Sitecore CMS
9 12 (0.85%) SharePoint
10 10 (0.71%) Adobe Experience Manager
10 10 (0.71%) Alfresco
10 10 (0.71%) Elasticsearch
10 10 (0.71%) nginx
10 10 (0.71%) WebSphere
11 9 (0.64%) Apache Spark
12 5 (0.35%) MS Exchange
13 4 (0.28%) concrete5
13 4 (0.28%) Exchange Server 2007
13 4 (0.28%) Exchange Server 2010
Applications
1 173 (12.24%) Photoshop
2 83 (5.87%) Adobe Illustrator
3 57 (4.03%) MS Excel
4 44 (3.11%) MS PowerPoint
5 43 (3.04%) MS Office
6 36 (2.55%) Fireworks
7 27 (1.91%) Adobe Creative Suite
8 19 (1.34%) Adobe After Effects
9 15 (1.06%) MS Visio
10 14 (0.99%) InDesign
10 14 (0.99%) OmniGraffle
11 10 (0.71%) GIMP
11 10 (0.71%) InVision
12 4 (0.28%) Adobe Captivate
12 4 (0.28%) Spreadsheet
13 1 (0.071%) Acrobat
13 1 (0.071%) Final Cut Pro
13 1 (0.071%) ImageReady
13 1 (0.071%) PaintShop Pro
Business Applications
1 67 (4.74%) Magento
2 18 (1.27%) WebTrends
3 17 (1.20%) Adobe Campaign
4 15 (1.06%) OpenCart
5 12 (0.85%) Payment Gateway
6 9 (0.64%) Shopify
7 8 (0.57%) nopCommerce
8 5 (0.35%) SAP Oil and Gas
9 4 (0.28%) CubeCart
9 4 (0.28%) Dynamics CRM
10 2 (0.14%) SAP hybris
11 1 (0.071%) Dynamics NAV
11 1 (0.071%) Salesforce.com CRM
Cloud Services
1 371 (26.26%) Google Analytics
2 103 (7.29%) AdWords
3 42 (2.97%) Amazon AWS
4 28 (1.98%) Adobe Analytics
5 23 (1.63%) SaaS
6 20 (1.42%) MailChimp
7 17 (1.20%) Microsoft Azure
8 14 (0.99%) Sage Pay
9 11 (0.78%) GitHub
10 10 (0.71%) Google Cloud Platform
11 9 (0.64%) Adobe Creative Cloud
12 7 (0.50%) Google Tag Manager
13 5 (0.35%) Amazon S3
13 5 (0.35%) Office 365
14 4 (0.28%) IaaS
14 4 (0.28%) PaaS
14 4 (0.28%) SmartFocus
15 2 (0.14%) Basecamp
15 2 (0.14%) Cloud Computing
16 1 (0.071%) Oracle CX
Communications & Networking
1 89 (6.30%) Internet
2 14 (0.99%) HTTP
3 12 (0.85%) DNS
4 10 (0.71%) Firewall
5 7 (0.50%) FTP
5 7 (0.50%) SAN
5 7 (0.50%) WAN
6 6 (0.42%) LAN
7 5 (0.35%) Intranet
8 4 (0.28%) DHCP
8 4 (0.28%) HTTPS
8 4 (0.28%) Skype
9 3 (0.21%) Cisco ASA
9 3 (0.21%) SSL
10 2 (0.14%) Cisco IOS
10 2 (0.14%) Extranet
10 2 (0.14%) SMS
10 2 (0.14%) TCP/IP
10 2 (0.14%) VoIP
10 2 (0.14%) Wireshark
Database & Business Intelligence
1 161 (11.39%) MySQL
2 89 (6.30%) SQL Server
3 42 (2.97%) Relational Database
4 23 (1.63%) Big Data
5 19 (1.34%) MongoDB
6 17 (1.20%) NoSQL
7 11 (0.78%) Data Warehouse
8 9 (0.64%) Redis
9 8 (0.57%) Hadoop
9 8 (0.57%) PostgreSQL
9 8 (0.57%) SQL Server 2012
10 7 (0.50%) SQL Server 2008
11 6 (0.42%) SQL Server Reporting Services
12 5 (0.35%) RDBMS
13 3 (0.21%) Data Mining
13 3 (0.21%) DB2
13 3 (0.21%) Oracle Reports
13 3 (0.21%) SQL Server Integration Services
14 2 (0.14%) MS Access
14 2 (0.14%) SQL Server 2005
Development Applications
1 187 (13.23%) Git (software)
2 56 (3.96%) Grunt
3 46 (3.26%) Dreamweaver
4 44 (3.11%) Team Foundation Server
4 44 (3.11%) Visual Studio
5 38 (2.69%) Subversion
6 36 (2.55%) gulp
7 32 (2.26%) Selenium
8 25 (1.77%) Axure RP
9 23 (1.63%) JIRA
10 21 (1.49%) Jasmine
11 17 (1.20%) Jenkins
12 16 (1.13%) Maven
13 12 (0.85%) Bower
14 11 (0.78%) webpack
15 10 (0.71%) Ant
15 10 (0.71%) Apache Ivy
15 10 (0.71%) TeamCity
16 9 (0.64%) Mocha
16 9 (0.64%) PHPUnit
General
1 712 (50.39%) Marketing
2 170 (12.03%) Retail
3 157 (11.11%) Advertising
4 152 (10.76%) Finance
5 55 (3.89%) Telecoms
6 54 (3.82%) Games
7 44 (3.11%) Banking
8 37 (2.62%) Publishing
9 32 (2.26%) Legal
10 25 (1.77%) Brand Awareness
11 16 (1.13%) French Language
12 12 (0.85%) Italian Language
12 12 (0.85%) Law
12 12 (0.85%) Spanish Language
13 11 (0.78%) Automotive
13 11 (0.78%) Manufacturing
14 8 (0.57%) Online Betting
15 7 (0.50%) Electronics
16 4 (0.28%) Mandarin Language
17 3 (0.21%) Multimedia
Job Titles
1 539 (38.15%) Developer
2 191 (13.52%) Web Developer
3 145 (10.26%) Front End Developer (Client-Side Developer)
4 100 (7.08%) JavaScript Developer
5 98 (6.94%) Marketing Manager
6 88 (6.23%) PHP Developer
7 86 (6.09%) SEO Manager
8 82 (5.80%) Designer
9 76 (5.38%) .NET Developer
10 75 (5.31%) HTML Developer
11 73 (5.17%) Senior Developer
12 68 (4.81%) C# Developer
13 62 (4.39%) Digital Marketing Manager
14 60 (4.25%) HTML CSS Developer
15 56 (3.96%) Architect
16 53 (3.75%) SEO Executive
17 51 (3.61%) Marketing Executive
17 51 (3.61%) UI Developer
18 49 (3.47%) Analyst
19 47 (3.33%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 731 (51.73%) HTML
2 663 (46.92%) CSS
3 368 (26.04%) HTML5
4 308 (21.80%) jQuery
5 292 (20.67%) CSS3
6 196 (13.87%) Sass
7 186 (13.16%) AngularJS
8 182 (12.88%) .NET
9 123 (8.70%) ASP.NET
10 107 (7.57%) Ajax
11 98 (6.94%) ASP.NET MVC
12 90 (6.37%) LESS
13 82 (5.80%) Node.js
14 81 (5.73%) Web Services
15 75 (5.31%) Twitter Bootstrap
15 75 (5.31%) XML
16 72 (5.10%) React
17 53 (3.75%) Laravel
18 43 (3.04%) JSON
18 43 (3.04%) REST
Miscellaneous
1 368 (26.04%) Social Media
2 349 (24.70%) User Experience
3 212 (15.00%) Analytical Skills
4 84 (5.94%) Blog
5 59 (4.18%) Computer Science
6 53 (3.75%) Digital Media
6 53 (3.75%) Mobile App
7 40 (2.83%) Copywriting
8 35 (2.48%) Graphic Design
9 30 (2.12%) Algorithms
10 28 (1.98%) Statistics
11 21 (1.49%) W3C
12 19 (1.34%) iPad
12 19 (1.34%) Social Network
13 14 (0.99%) Motion Graphics
14 13 (0.92%) Management Information System
15 10 (0.71%) Fintech
15 10 (0.71%) RIA
16 9 (0.64%) Mathematics
16 9 (0.64%) Visualisation
Operating Systems
1 65 (4.60%) Linux
2 29 (2.05%) Android
3 22 (1.56%) Apple iOS
4 19 (1.34%) Windows
5 10 (0.71%) Windows Server
6 5 (0.35%) CentOS
6 5 (0.35%) Ubuntu
6 5 (0.35%) Windows Server 2008
7 3 (0.21%) Mac OS X
7 3 (0.21%) Windows Server 2012
8 2 (0.14%) Mac OS
8 2 (0.14%) Windows 7
9 1 (0.071%) Unix
9 1 (0.071%) Windows 10
9 1 (0.071%) Windows 2000 Server
9 1 (0.071%) Windows 8
9 1 (0.071%) Windows Server 2003
Processes & Methodologies
1 548 (38.78%) Analytics
2 412 (29.16%) Web Development
3 409 (28.95%) E-Commerce
4 402 (28.45%) Digital Marketing
5 314 (22.22%) Agile Software Development
5 314 (22.22%) Pay per click
6 237 (16.77%) MVC
7 195 (13.80%) Front End Development
8 171 (12.10%) Content Management
9 126 (8.92%) OO
10 123 (8.70%) Email Marketing
11 121 (8.56%) Scrum
11 121 (8.56%) Web Design
12 112 (7.93%) CRM
13 96 (6.79%) B2B
13 96 (6.79%) Project Management
14 94 (6.65%) Web Analytics
15 90 (6.37%) Responsive Web Design
16 88 (6.23%) Wireframes
17 83 (5.87%) TDD
Programming Languages
1 565 (39.99%) JavaScript
2 278 (19.67%) PHP
3 151 (10.69%) C#
4 124 (8.78%) SQL
5 87 (6.16%) Java
6 45 (3.18%) Python
7 25 (1.77%) Go
8 24 (1.70%) TypeScript
9 20 (1.42%) ES6
10 12 (0.85%) Perl
11 11 (0.78%) VB.NET
12 10 (0.71%) Ruby
13 8 (0.57%) VB
14 7 (0.50%) C++
14 7 (0.50%) R
15 6 (0.42%) Apple Swift
15 6 (0.42%) Objective-C
16 5 (0.35%) T-SQL
16 5 (0.35%) VBA
17 4 (0.28%) ActionScript
Qualifications
1 180 (12.74%) Degree
2 14 (0.99%) Analytics IQ
2 14 (0.99%) Security Cleared
3 12 (0.85%) SC Cleared
4 7 (0.50%) PMI Certification
5 6 (0.42%) DBS Check
6 5 (0.35%) MBA
7 3 (0.21%) Cisco Certification
8 2 (0.14%) BC Cleared
8 2 (0.14%) CCNP
8 2 (0.14%) OCMJEA
8 2 (0.14%) Sun Certification
9 1 (0.071%) CCIE
9 1 (0.071%) CITP
9 1 (0.071%) Microsoft Certification
9 1 (0.071%) PMP
9 1 (0.071%) Postgraduate
Quality Assurance & Compliance
1 32 (2.26%) QA
2 30 (2.12%) WCAG
3 7 (0.50%) SLA
4 4 (0.28%) WAI
5 2 (0.14%) ISO 14001
5 2 (0.14%) ISO 9001
6 1 (0.071%) Actionable Recommendations
System Software
1 16 (1.13%) Docker
2 8 (0.57%) Varnish
3 7 (0.50%) Active Directory
4 3 (0.21%) VMware ESX
4 3 (0.21%) vSphere
5 2 (0.14%) Virtual Machines
5 2 (0.14%) VMware Infrastructure
6 1 (0.071%) Hyper-V
6 1 (0.071%) VirtualBox
Systems Management
1 18 (1.27%) Puppet
2 12 (0.85%) Opscode Chef
3 10 (0.71%) Ansible
4 8 (0.57%) cPanel
5 7 (0.50%) Kubernetes
6 3 (0.21%) Cisco Prime
7 2 (0.14%) Symantec Enterprise Vault
8 1 (0.071%) Backup Exec
8 1 (0.071%) BMC PATROL
8 1 (0.071%) Capistrano
8 1 (0.071%) McAfee ePO
8 1 (0.071%) Norton AntiVirus
8 1 (0.071%) SCOM
8 1 (0.071%) TeamSite
Vendors
1 433 (30.64%) Google
2 200 (14.15%) Adobe
3 88 (6.23%) Microsoft
4 68 (4.81%) Facebook
5 55 (3.89%) Twitter
6 36 (2.55%) EPiServer
7 30 (2.12%) Optimizely
8 23 (1.63%) Zend
9 16 (1.13%) Sitecore
10 15 (1.06%) hybris
10 15 (1.06%) Omniture
10 15 (1.06%) VMware
11 14 (0.99%) Sophos
12 13 (0.92%) IBM
13 12 (0.85%) Monetate
13 12 (0.85%) SAP
14 11 (0.78%) Oracle
14 11 (0.78%) PayPal
15 10 (0.71%) Rackspace
16 8 (0.57%) Sage
Norwich, Norfolk
Agentis Solution
Salary: From £25,000 to £30,000 per annum
Posted: 4 hours ago
Watford, Hertfordshire
Understanding Recruitment
Salary: £30000.00 per annum + Benefits
Posted: 4 hours ago
Liverpool, Merseyside
Signature Living Ltd
Salary: Competitive
Posted: 4 hours ago
Nottingham, Nottinghamshire
Host Europe Group
Salary: From £35,000 to £40,000 per annum
Posted: 7 hours ago
London
Opus Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum, Benefits Fun working culture and great bene
Posted: 3 hours ago
London
JM
Salary: £50000 - £50001 per annum
Posted: 4 hours ago
Leicester, Leicestershire
Uniting Ambition
Salary: £30k - 50k per year
Posted: 3 hours ago
Wimborne, Dorset
Informatiq Consulting
Salary: £23000 - £25000 per annum + Bens
Posted: Yesterday
London
Mason Frank International
Posted: 4 hours ago
Blackburn, Lancashire
Jagger Talent
Salary: From £18,000 to £20,000 per annum Extensive Blue-Chip Benefits
Posted: Yesterday
Redditch, Worcestershire
blu digital
Salary: From £30,000 to £35,000 per annum Plus company benefits
Posted: 2 days ago
Norwich, Norfolk
blu digital
Salary: From £30,000 to £35,000 per annum
Posted: 2 days ago
Kettering, Northamptonshire
Global Technology Solutions Ltd
Salary: £22000 - £23000 per annum
Posted: 7 hours ago
London
Salt
Salary: £30000 - £35000 per annum
Posted: 4 hours ago
Central London / West End
Deanslist Limited
Salary: From £60,000 to £70,000 per annum + Benefits (e.g. pension, generous h
Posted: Yesterday
Leicester, Leicestershire
MAPP Ltd - IT & Business Management Recruitment Specialists
Salary: From £25,000 to £30,000 per annum + benefits
Posted: Yesterday
North Yorkshire
Burns Sheehan
Salary: £30000 - £45000 per annum
Posted: Yesterday
London
Mortimer Spinks
Salary: £35000 - £45000 per annum + Excellent benefits
Posted: 2 days ago
Chester, Cheshire
Searchability
Posted: 3 days ago
City, London
Client Server
Salary: £35k to £45k + bonus + benefits
Posted: 2 days ago
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £35000 per annum
Posted: Yesterday
City, London
Experis Ltd
Salary: £37794.00 - £47278.00 per annum
Posted: 4 hours ago
City, London
ReThink Recruitment
Salary: £38000.00 per annum
Posted: Yesterday
Manchester, Lancashire
Burns Sheehan
Salary: £22000.00 - £28000.00 per annum
Posted: Yesterday
Wimborne, Dorset
IT Executive Ltd
Salary: £23000 - £27000 per annum
Posted: 3 days ago
Woking, Surrey
Go IT Recruitment Ltd
Salary: From £20,000 to £25,000 per annum + excellent benefits & training
Posted: 2 days ago
Portsmouth, Hampshire
Complete Tech Limited
Salary: Up to £40,000 per annum + great benefits as listed
Posted: 3 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 2 days ago
Leicester, Leicestershire
Greywood Associates Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Deeside, Clwyd
Uniting Ambition
Salary: Market related
Posted: 2 days ago