The first table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 216 213 170
Rank change year-on-year
-3 -43
Permanent jobs citing SEO 1619 1510 1999
As % of all permanent IT jobs located in the UK 1.32% 1.34% 1.59%
As % of the Processes & Methodologies category 1.64% 1.69% 2.08%
Number of salaries quoted 1077 1261 1827
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £23,000 £24,000
10% offered a salary of more than £55,000 £57,500 £60,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
98637 89146 96305
As % of all permanent IT jobs located in the UK 80.36% 78.84% 76.59%
Number of salaries quoted 79209 73162 81821
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 16 April 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -16 1516 £35,000 - 214
London -31 609 £41,000 +2.50% 81
South East -7 322 £35,000 +7.69% 38
City of London +13 174 £42,500 +6.25% 20
North West -9 170 £30,000 +9.09% 31
Yorkshire -49 113 £30,000 - 16
Manchester -8 107 £27,500 -8.33% 12
South West +60 93 £30,000 -7.69% 7
East of England +1 91 £30,000 -7.69% 21
Surrey +14 81 £40,000 +21.21% 13
West Midlands +13 68 £30,000 -14.28% 12
Scotland +33 52 £37,500 +36.36% 2
East Midlands +6 50 £32,500 +18.18% 6
West Yorkshire -65 50 £30,000 - 10
Cheshire +28 48 £31,750 +15.45% 7
Berkshire -2 47 £37,500 +7.14% 6
Hampshire -4 43 £33,750 +22.72% 4
West Sussex +6 42 £37,000 +15.62% 3
Wiltshire +19 39 £30,000 -10.35% 1
Oxfordshire 0 35 £37,500 - 2
Swindon +21 33 £30,000 -8.89%
Glasgow +17 31 £37,500 +25.00% 1
Hertfordshire -8 30 £30,000 -14.28% 7
Cambridgeshire +19 29 £35,000 -12.50% 9
Bristol +27 28 £29,000 -4.13% 2
Birmingham +19 25 £30,000 -22.58% 1
North Yorkshire -14 25 £37,750 +25.83% 2
Leeds -67 25 £26,000 -13.33% 5
Wales +25 23 £32,500 +11.11% 2
South Wales +19 23 £32,500 +11.11% 1

SEO
Top 30 Related IT Skills

For the 6 months to 16 April 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1497 (52.92%) Marketing
2 1442 (50.97%) HTML
3 1243 (43.94%) CSS
4 1099 (38.85%) JavaScript
5 1053 (37.22%) Analytics
6 903 (31.92%) E-Commerce
7 788 (27.85%) Pay per click
8 758 (26.79%) Social Media
9 723 (25.56%) jQuery
10 722 (25.52%) Google
11 681 (24.07%) Digital Marketing
12 612 (21.63%) CMS
13 564 (19.94%) PHP
14 547 (19.34%) HTML5
15 497 (17.57%) Google Analytics
16 493 (17.43%) .NET
17 466 (16.47%) Degree
18 443 (15.66%) CSS3
19 419 (14.81%) SQL
20 415 (14.67%) Web Development
21 401 (14.17%) Online Marketing
22 362 (12.80%) Retail
23 359 (12.69%) MVC
24 355 (12.55%) MySQL
25 354 (12.51%) Photoshop
26 340 (12.02%) Content Management
27 339 (11.98%) ASP.NET
28 324 (11.45%) Advertising
29 303 (10.71%) Finance
30 297 (10.50%) WordPress

SEO
Top Related IT Skills by Category

For the 6 months to 16 April 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 612 (21.63%) CMS
2 297 (10.50%) WordPress
3 156 (5.51%) Drupal
4 111 (3.92%) Umbraco
5 76 (2.69%) Node.js
6 71 (2.51%) Joomla!
7 67 (2.37%) SharePoint
8 64 (2.26%) IIS
9 58 (2.05%) Apache
10 33 (1.17%) Adobe CQ
11 31 (1.10%) ExpressionEngine
12 30 (1.06%) Tomcat
13 28 (0.99%) WebSphere
14 25 (0.88%) ColdFusion
14 25 (0.88%) SharePoint Server
15 23 (0.81%) SharePoint 2010
16 21 (0.74%) DNN
17 18 (0.64%) TeamSite
17 18 (0.64%) Sitecore CMS
18 13 (0.46%) SharePoint 2013
Applications
1 354 (12.51%) Photoshop
2 216 (7.64%) MS Excel
3 122 (4.31%) Adobe Illustrator
4 106 (3.75%) MS PowerPoint
5 103 (3.64%) MS Office
6 65 (2.30%) Fireworks
7 22 (0.78%) InDesign
8 14 (0.49%) MS Visio
9 13 (0.46%) MS Project
10 8 (0.28%) OmniGraffle
11 7 (0.25%) SPSS
12 5 (0.18%) Spreadsheet
12 5 (0.18%) Adobe After Effects
13 4 (0.14%) GIMP
14 2 (0.071%) Adobe Premiere
15 1 (0.035%) PowerPivot
15 1 (0.035%) Stata
15 1 (0.035%) CINEMA 4D
Business Applications
1 497 (17.57%) Google Analytics
2 157 (5.55%) Magento
3 77 (2.72%) WebTrends
4 31 (1.10%) SiteCatalyst
5 25 (0.88%) Fredhopper
6 16 (0.57%) Oracle CRM
7 14 (0.49%) Dynamics CRM
8 6 (0.21%) Tridion
9 3 (0.11%) Dynamics AX
10 2 (0.071%) osCommerce
11 1 (0.035%) nopCommerce
11 1 (0.035%) Oracle BPM
11 1 (0.035%) Dynamics NAV
Cloud Services
1 51 (1.80%) Amazon AWS
2 37 (1.31%) Amazon S3
3 31 (1.10%) Amazon SQS
4 27 (0.95%) Microsoft Azure
5 12 (0.42%) GitHub
6 10 (0.35%) Cloud Computing
6 10 (0.35%) MailChimp
7 7 (0.25%) Office 365
7 7 (0.25%) SaaS
8 6 (0.21%) Amazon EC2
9 5 (0.18%) Basecamp
10 1 (0.035%) Google Apps
Communications & Networking
1 163 (5.76%) Internet
2 30 (1.06%) Intranet
3 22 (0.78%) DNS
4 16 (0.57%) HTTP
5 11 (0.39%) Extranet
6 9 (0.32%) SSL
7 8 (0.28%) FTP
8 4 (0.14%) Broadband
9 3 (0.11%) VPN
9 3 (0.11%) HTTPS
9 3 (0.11%) SSH
10 2 (0.071%) MVNO
11 1 (0.035%) TCP/IP
11 1 (0.035%) DHCP
11 1 (0.035%) SMS
Database & Business Intelligence
1 355 (12.55%) MySQL
2 268 (9.47%) SQL Server
3 155 (5.48%) Relational Database
4 63 (2.23%) SQL Server 2008
5 49 (1.73%) SQL Server 2005
6 35 (1.24%) Big Data
7 33 (1.17%) MongoDB
8 31 (1.10%) Amazon DynamoDB
9 28 (0.99%) RDBMS
9 28 (0.99%) SQL Server 2012
10 25 (0.88%) SQL Server Reporting Services
11 21 (0.74%) SQL Server Integration Services
12 17 (0.60%) Data Warehouse
13 16 (0.57%) NoSQL
14 13 (0.46%) Oracle Database
15 10 (0.35%) MS Access
16 9 (0.32%) Hadoop
17 7 (0.25%) Crystal Reports
17 7 (0.25%) Data Mining
18 6 (0.21%) Base SAS
Development Applications
1 173 (6.12%) Subversion
2 120 (4.24%) Visual Studio
3 113 (3.99%) Git (software)
4 86 (3.04%) Dreamweaver
5 67 (2.37%) Team Foundation Server
6 55 (1.94%) JIRA
7 40 (1.41%) Jasmine
8 33 (1.17%) NUnit
9 30 (1.06%) Maven
10 29 (1.03%) Selenium
10 29 (1.03%) Eclipse
11 27 (0.95%) Ant
12 23 (0.81%) JSUnit
13 21 (0.74%) JUnit
14 17 (0.60%) JsTestDriver
15 15 (0.53%) Axure RP
16 13 (0.46%) Grunt
17 12 (0.42%) QUnit
18 11 (0.39%) PhoneGap
19 9 (0.32%) Balsamiq Mockups
General
1 1497 (52.92%) Marketing
2 362 (12.80%) Retail
3 324 (11.45%) Advertising
4 303 (10.71%) Finance
5 142 (5.02%) Publishing
6 46 (1.63%) Telecoms
7 43 (1.52%) Games
8 35 (1.24%) Pharmaceutical
9 34 (1.20%) Law
10 33 (1.17%) Legal
11 29 (1.03%) Manufacturing
11 29 (1.03%) Banking
12 25 (0.88%) Automotive
13 23 (0.81%) German Language
13 23 (0.81%) Billing
14 18 (0.64%) French Language
15 14 (0.49%) Back Office
15 14 (0.49%) Electronics
16 9 (0.32%) Russian Language
17 8 (0.28%) Spanish Language
Job Titles
1 1001 (35.38%) Developer
2 431 (15.24%) Web Developer
3 255 (9.01%) Front-End Developer
4 236 (8.34%) Analyst
5 203 (7.18%) PHP Developer
6 175 (6.19%) PPC Specialist
6 175 (6.19%) PPC Executive
6 175 (6.19%) PPC Manager
6 175 (6.19%) PPC Analyst
7 171 (6.04%) Marketing Manager
8 162 (5.73%) Designer
9 153 (5.41%) Senior Developer
10 110 (3.89%) .NET Developer
11 100 (3.53%) Web Designer
12 98 (3.46%) Account Manager
13 95 (3.36%) SEO Executive
14 85 (3.00%) Junior
15 79 (2.79%) Business Analyst
16 75 (2.65%) Digital Marketing Manager
17 68 (2.40%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1442 (50.97%) HTML
2 1243 (43.94%) CSS
3 723 (25.56%) jQuery
4 547 (19.34%) HTML5
5 493 (17.43%) .NET
6 443 (15.66%) CSS3
7 339 (11.98%) ASP.NET
8 287 (10.14%) XML
9 270 (9.54%) Ajax
10 216 (7.64%) XHTML
11 182 (6.43%) Web Services
12 101 (3.57%) XSLT
12 101 (3.57%) .NET Framework
13 96 (3.39%) Sass
14 91 (3.22%) Flash
15 90 (3.18%) ASP.NET MVC
16 78 (2.76%) ASP.NET Web Forms
17 77 (2.72%) JSP
18 72 (2.55%) LAMP
19 71 (2.51%) LESS
Miscellaneous
1 758 (26.79%) Social Media
2 153 (5.41%) Digital Media
3 139 (4.91%) Mobile App
4 123 (4.35%) Blog
5 113 (3.99%) Copywriting
6 104 (3.68%) W3C
7 88 (3.11%) Computer Science
8 70 (2.47%) Management Information System
9 68 (2.40%) Open Source
10 66 (2.33%) Statistics
11 45 (1.59%) Graphic Design
12 32 (1.13%) Mathematics
13 31 (1.10%) Social Network
14 27 (0.95%) Visualisation
15 25 (0.88%) Economics
16 24 (0.85%) Enterprise Software
17 21 (0.74%) New Media
18 20 (0.71%) Photography
18 20 (0.71%) iPad
19 19 (0.67%) Web 2.0
Operating Systems
1 130 (4.60%) Linux
2 99 (3.50%) Windows
3 88 (3.11%) Apple iOS
4 63 (2.23%) Android
5 20 (0.71%) UNIX
6 18 (0.64%) Windows Server 2008
7 15 (0.53%) Windows Server 2003
8 7 (0.25%) Windows Phone
9 5 (0.18%) Mac OS X
10 3 (0.11%) CentOS
10 3 (0.11%) Windows XP
11 2 (0.071%) Ubuntu
11 2 (0.071%) Red Hat Enterprise Linux
12 1 (0.035%) BlackBerry OS
12 1 (0.035%) webOS
12 1 (0.035%) Windows CE
12 1 (0.035%) Windows Mobile
Processes & Methodologies
1 1053 (37.22%) Analytics
2 903 (31.92%) E-Commerce
3 788 (27.85%) Pay per click
4 681 (24.07%) Digital Marketing
5 415 (14.67%) Web Development
6 401 (14.17%) Online Marketing
7 359 (12.69%) MVC
8 340 (12.02%) Content Management
9 277 (9.79%) Agile Software Development
10 269 (9.51%) Web Design
11 265 (9.37%) Project Management
12 261 (9.23%) Web Analytics
13 244 (8.62%) B2B
14 197 (6.96%) OO
15 193 (6.82%) CRM
16 187 (6.61%) Responsive Web Design
17 172 (6.08%) Email Marketing
18 143 (5.05%) B2C
19 140 (4.95%) TDD
20 114 (4.03%) OOP
Programming Languages
1 1099 (38.85%) JavaScript
2 564 (19.94%) PHP
3 419 (14.81%) SQL
4 242 (8.55%) Java
5 238 (8.41%) C#
6 66 (2.33%) Python
7 45 (1.59%) PHP5
8 41 (1.45%) Ruby
9 40 (1.41%) VB.NET
10 34 (1.20%) T-SQL
11 33 (1.17%) XPath
12 32 (1.13%) R
13 29 (1.03%) ActionScript
14 25 (0.88%) VBA
15 17 (0.60%) Scala
16 13 (0.46%) Objective-C
16 13 (0.46%) Shell Script
17 12 (0.42%) ActionScript 3.0
18 11 (0.39%) VB
19 10 (0.35%) C
Qualifications
1 466 (16.47%) Degree
2 20 (0.71%) ITIL Certification
3 17 (0.60%) Microsoft Certification
4 14 (0.49%) PMI Certification
5 8 (0.28%) PhD
5 8 (0.28%) Security Cleared
6 7 (0.25%) MCSE
7 6 (0.21%) MCTS
8 5 (0.18%) PMP
8 5 (0.18%) CAPM
9 4 (0.14%) MCITP
9 4 (0.14%) PRINCE2 Practitioner
10 3 (0.11%) MBA
11 2 (0.071%) Sun Certification
11 2 (0.071%) HND
12 1 (0.035%) BC Cleared
12 1 (0.035%) ISEB
12 1 (0.035%) Cisco Certification
12 1 (0.035%) CCNA
Quality Assurance & Compliance
1 51 (1.80%) SLA
2 43 (1.52%) QA
3 32 (1.13%) ISO 9001
4 15 (0.53%) WAI
5 10 (0.35%) WCAG
6 4 (0.14%) PCI DSS
System Software
1 7 (0.25%) Active Directory
2 3 (0.11%) Varnish
3 1 (0.035%) Hyper-V
Systems Management
1 15 (0.53%) Plesk
2 2 (0.071%) EMC NetWorker
3 1 (0.035%) Vagrant
3 1 (0.035%) Puppet
3 1 (0.035%) Capistrano
3 1 (0.035%) Systems Management Server (SMS)
Vendors
1 722 (25.52%) Google
2 240 (8.48%) Microsoft
3 214 (7.56%) Facebook
4 207 (7.32%) Adobe
5 157 (5.55%) Twitter
6 98 (3.46%) Omniture
7 86 (3.04%) Zend
8 74 (2.62%) Oracle
9 53 (1.87%) Yahoo!
10 52 (1.84%) Sitecore
11 51 (1.80%) hybris
12 50 (1.77%) ATG
12 50 (1.77%) Coremetrics
13 37 (1.31%) Hitwise
14 24 (0.85%) EPiServer
15 22 (0.78%) DoubleClick
15 22 (0.78%) Salesforce.com
15 22 (0.78%) Demandware
16 21 (0.74%) Endeca
17 20 (0.71%) JD Edwards
Canterbury, Kent
RecruitmentRevolution.com Limited
Salary: Up to £30,000 per annum + Benefits
Posted: 11 hours ago
Preston, Lancashire
HAYS INFORMATION TECHNOLOGY
Salary: £26000.00 - £30000.00 per annum
Posted: 12 hours ago
City, London
Computer People
Salary: £40000.00 - £45000.00 per annum
Posted: 12 hours ago
Stoke-On-Trent, Staffordshire
Roc Search
Salary: £25000 - £45000 per annum + benefits
Posted: 13 hours ago
London
Propel
Salary: £45000 - £60000 per annum
Posted: 13 hours ago
Woking, Surrey
Greywood Associates Limited
Salary: £28000 - £30000 per annum + benefits
Posted: 14 hours ago
Woking, Surrey
Greywood Associates Limited
Salary: £25000 - £28000 per annum + benefits
Posted: 14 hours ago
Woking, Surrey
Greywood Associates Limited
Salary: £22000 - £26000 per annum + benefits
Posted: 14 hours ago
Northamptonshire
EMBS- People Transfer
Salary: £28k - 35k per year
Posted: 14 hours ago
North West
Rullion IT Plus
Salary: £25000 - £35000 per annum + 2 days from home + Benefits
Posted: 14 hours ago
London
Success Digital
Posted: 14 hours ago
Kingston Upon Thames, Surrey
Propel London Ltd
Posted: 14 hours ago
City, London
Propel London Ltd
Posted: 14 hours ago
City, London
Propel London Ltd
Posted: 14 hours ago
Wakefield, West Yorkshire
Online Resourcing
Salary: From £20,000 to £25,000 per annum plus comprehensive benefits
Posted: 14 hours ago
Brighton, Sussex
iCrossing
Posted: 15 hours ago
London
Creative Skillset
Posted: 15 hours ago
Middleton, Lancashire
MET Marketing
Posted: 15 hours ago
Middleton, Lancashire
MET Marketing
Posted: 15 hours ago
Manchester, Lancashire
MET Marketing
Posted: 15 hours ago