The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 242 240 231
Rank change year-on-year
-2 -9
Permanent jobs citing SEO 1350 1250 1429
As % of all permanent IT jobs located in the UK 1.18% 1.17% 1.22%
As % of the Processes & Methodologies category 1.44% 1.45% 1.54%
Number of salaries quoted 872 982 1233
Average salary £35,000 £33,000 £34,000
Average salary % change year-on-year
+6.06% -2.94%
90% offered a salary of more than £22,500 £23,500 £22,500
10% offered a salary of more than £50,000 £50,000 £52,500
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93494 86460 92834
As % of all permanent IT jobs located in the UK 81.95% 81.20% 79.04%
Number of salaries quoted 74681 71102 78432
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 23 September 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 1272 £35,000 +6.06% 184
London +35 561 £42,500 +6.25% 67
South East +24 243 £33,000 -2.94% 43
North West +31 164 £27,500 - 20
City of London +43 153 £42,500 -5.55% 10
Manchester +30 130 £30,000 +9.09% 9
Yorkshire -50 104 £30,000 +9.09% 17
Berkshire +40 84 £32,500 -25.71% 7
West Midlands +6 71 £30,000 +1.69% 8
South West -64 61 £28,500 -9.52% 7
Surrey -31 54 £32,500 -18.75% 13
West Yorkshire -44 52 £34,500 +23.21% 8
East of England -59 49 £29,500 -9.23% 9
Maidenhead +19 39 £25,000 -61.53%
Leeds -55 38 £35,000 +25.00% 3
Scotland -13 34 £35,000 +13.82% 4
Birmingham +8 27 £30,000 +1.69% 2
North Yorkshire -4 27 £30,000 +41.17% 2
Hampshire -7 26 £42,500 +30.76% 7
Harrogate 0 23 £30,000 +50.00% 1
Kent +14 22 £30,000 -11.11% 4
East Midlands -39 22 £25,000 -33.33% 9
Lancashire +17 20 £24,000 +15.66% 2
Glasgow -6 20 £35,000 - 1
Essex +19 19 £30,000 +25.00%
Kingston Upon Thames +1 19 £45,000 +37.40% 2
Bristol -21 18 £40,000 +33.33% 2
South Yorkshire -16 17 £30,500 +10.90% 6
West Sussex +2 16 £28,250 -9.60%
Dorset -18 16 £29,250 -13.97% 1

SEO
Top 30 Related IT Skills

For the 6 months to 23 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1694 (57.84%) Marketing
2 1544 (52.71%) HTML
3 1393 (47.56%) CSS
4 1215 (41.48%) JavaScript
5 1012 (34.55%) Analytics
6 833 (28.44%) E-Commerce
7 811 (27.69%) Pay per click
8 809 (27.62%) jQuery
9 801 (27.35%) Google
10 788 (26.90%) Social Media
11 746 (25.47%) Digital Marketing
12 709 (24.21%) CMS
13 631 (21.54%) HTML5
14 619 (21.13%) PHP
15 559 (19.09%) User Experience
16 527 (17.99%) Google Analytics
17 502 (17.14%) CSS3
18 493 (16.83%) Degree
19 476 (16.25%) Agile Software Development
20 464 (15.84%) .NET
21 434 (14.82%) Web Development
22 426 (14.54%) Advertising
23 418 (14.27%) Photoshop
24 416 (14.20%) Analytical Skills
25 409 (13.96%) SQL
26 394 (13.45%) ASP.NET
27 370 (12.63%) MySQL
27 370 (12.63%) WordPress
28 337 (11.51%) Online Marketing
29 330 (11.27%) MVC

SEO
Top Related IT Skills by Category

For the 6 months to 23 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 709 (24.21%) CMS
2 370 (12.63%) WordPress
3 137 (4.68%) Drupal
4 106 (3.62%) Umbraco
5 77 (2.63%) IIS
6 69 (2.36%) Joomla!
7 64 (2.19%) Node.js
8 53 (1.81%) SharePoint
9 49 (1.67%) Apache
10 47 (1.60%) Tomcat
11 42 (1.43%) Sitecore CMS
12 30 (1.02%) WebSphere
13 25 (0.85%) WebSphere Application Server
14 23 (0.79%) TeamSite
15 16 (0.55%) PrestaShop
16 13 (0.44%) nginx
17 12 (0.41%) Confluence
18 9 (0.31%) MS Project Server
19 8 (0.27%) ExpressionEngine
20 7 (0.24%) ColdFusion
Applications
1 418 (14.27%) Photoshop
2 201 (6.86%) MS Excel
3 171 (5.84%) Adobe Illustrator
4 112 (3.82%) MS Office
5 75 (2.56%) Fireworks
5 75 (2.56%) MS PowerPoint
6 32 (1.09%) MS Visio
7 21 (0.72%) InDesign
8 14 (0.48%) MS Project
9 11 (0.38%) Spreadsheet
10 9 (0.31%) Adobe Premiere
11 6 (0.20%) OmniGraffle
12 4 (0.14%) PowerPivot
13 3 (0.10%) Adobe After Effects
13 3 (0.10%) SPSS
14 2 (0.068%) Stata
15 1 (0.034%) PaintShop Pro
15 1 (0.034%) GIMP
Business Applications
1 527 (17.99%) Google Analytics
2 212 (7.24%) Magento
3 120 (4.10%) WebTrends
4 35 (1.19%) SiteCatalyst
5 12 (0.41%) Tridion
6 8 (0.27%) Dynamics CRM
6 8 (0.27%) Optimost
7 5 (0.17%) Sage 200
7 5 (0.17%) Fredhopper
8 4 (0.14%) SAP Oil and Gas
8 4 (0.14%) Oracle CRM
9 2 (0.068%) Summit
9 2 (0.068%) Dynamics AX
9 2 (0.068%) Shopify
10 1 (0.034%) nopCommerce
10 1 (0.034%) Zen Cart
10 1 (0.034%) osCommerce
Cloud Services
1 36 (1.23%) SaaS
2 12 (0.41%) MailChimp
3 10 (0.34%) Microsoft Azure
3 10 (0.34%) Amazon AWS
4 7 (0.24%) Responsys
5 6 (0.20%) GitHub
5 6 (0.20%) Force.com
6 4 (0.14%) Cloud Computing
7 3 (0.10%) Amazon S3
8 2 (0.068%) Amazon EC2
9 1 (0.034%) Taleo
9 1 (0.034%) Amazon SQS
9 1 (0.034%) CloudFront
9 1 (0.034%) CheetahMail
9 1 (0.034%) Amazon ElastiCache
9 1 (0.034%) IaaS
9 1 (0.034%) Trello
9 1 (0.034%) ElastiCache
Communications & Networking
1 144 (4.92%) Internet
2 44 (1.50%) Broadband
3 38 (1.30%) 3G
4 37 (1.26%) Intranet
4 37 (1.26%) DNS
5 23 (0.79%) HTTP
6 22 (0.75%) SSL
7 19 (0.65%) FTP
8 14 (0.48%) Extranet
9 13 (0.44%) WAN
9 13 (0.44%) SSH
10 12 (0.41%) LAN
11 9 (0.31%) Firewall
12 7 (0.24%) 4G
12 7 (0.24%) Wireless
12 7 (0.24%) DHCP
13 5 (0.17%) TCP/IP
13 5 (0.17%) SMS
13 5 (0.17%) VoIP
13 5 (0.17%) SAN
Database & Business Intelligence
1 370 (12.63%) MySQL
2 306 (10.45%) SQL Server
3 118 (4.03%) Relational Database
4 35 (1.19%) RDBMS
5 25 (0.85%) SQL Server 2008
6 23 (0.79%) Big Data
7 20 (0.68%) SQL Server 2005
8 19 (0.65%) MongoDB
9 18 (0.61%) SQL Server Reporting Services
10 17 (0.58%) NoSQL
11 15 (0.51%) SQL Server Analysis Services
11 15 (0.51%) Crystal Reports
11 15 (0.51%) Data Mining
12 13 (0.44%) DB2
12 13 (0.44%) SQL Server 2012
13 12 (0.41%) MS Access
13 12 (0.41%) PostgreSQL
14 11 (0.38%) SQL Server Integration Services
15 6 (0.20%) Data Warehouse
15 6 (0.20%) Oracle Database
Development Applications
1 220 (7.51%) Git (software)
2 181 (6.18%) Subversion
3 111 (3.79%) Dreamweaver
4 95 (3.24%) Visual Studio
5 87 (2.97%) JIRA
6 48 (1.64%) Eclipse
7 45 (1.54%) Ant
8 42 (1.43%) Axure RP
9 33 (1.13%) Jasmine
10 31 (1.06%) Team Foundation Server
11 30 (1.02%) Grunt
12 21 (0.72%) Jenkins
13 17 (0.58%) Karma Test Runner
13 17 (0.58%) JUnit
14 15 (0.51%) Balsamiq Mockups
14 15 (0.51%) QUnit
15 12 (0.41%) NUnit
16 8 (0.27%) Mercurial
17 6 (0.20%) Firebug
18 5 (0.17%) Fiddler
General
1 1694 (57.84%) Marketing
2 426 (14.54%) Advertising
3 329 (11.23%) Retail
4 228 (7.78%) Finance
5 110 (3.76%) Publishing
6 66 (2.25%) Telecoms
7 48 (1.64%) Games
7 48 (1.64%) Law
8 40 (1.37%) Electronics
9 35 (1.19%) Legal
10 26 (0.89%) Multimedia
11 23 (0.79%) Automotive
11 23 (0.79%) Manufacturing
12 19 (0.65%) Banking
13 18 (0.61%) Russian Language
14 15 (0.51%) German Language
15 11 (0.38%) French Language
16 9 (0.31%) Aerospace
16 9 (0.31%) Back Office
17 8 (0.27%) Billing
Job Titles
1 1073 (36.63%) Developer
2 443 (15.12%) Web Developer
3 293 (10.00%) Front-End Developer
4 233 (7.95%) Designer
5 221 (7.55%) Analyst
6 197 (6.73%) Senior Developer
7 192 (6.56%) PHP Developer
8 156 (5.33%) PPC Manager
8 156 (5.33%) PPC Analyst
8 156 (5.33%) PPC Specialist
8 156 (5.33%) PPC Executive
9 136 (4.64%) Marketing Manager
10 130 (4.44%) Web Designer
11 122 (4.17%) .NET Developer
12 93 (3.18%) Junior
12 93 (3.18%) SEO Executive
13 90 (3.07%) Front-End Web Developer
14 87 (2.97%) Marketing Executive
15 86 (2.94%) Account Manager
16 85 (2.90%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 1544 (52.71%) HTML
2 1393 (47.56%) CSS
3 809 (27.62%) jQuery
4 631 (21.54%) HTML5
5 502 (17.14%) CSS3
6 464 (15.84%) .NET
7 394 (13.45%) ASP.NET
8 325 (11.10%) XML
9 260 (8.88%) XHTML
10 241 (8.23%) Ajax
11 168 (5.74%) Web Services
12 107 (3.65%) Sass
13 99 (3.38%) Flash
14 94 (3.21%) JSP
15 91 (3.11%) .NET Framework
16 86 (2.94%) LESS
17 81 (2.77%) AngularJS
18 77 (2.63%) XSLT
19 68 (2.32%) Backbone.js
20 61 (2.08%) ASP.NET MVC
Miscellaneous
1 788 (26.90%) Social Media
2 559 (19.09%) User Experience
3 416 (14.20%) Analytical Skills
4 180 (6.15%) Blog
5 165 (5.63%) Digital Media
6 131 (4.47%) Mobile App
7 103 (3.52%) Computer Science
8 99 (3.38%) W3C
9 90 (3.07%) Open Source
10 84 (2.87%) Copywriting
11 60 (2.05%) Statistics
12 57 (1.95%) Graphic Design
13 51 (1.74%) Management Information System
14 47 (1.60%) iPad
15 46 (1.57%) Smartphone
16 45 (1.54%) Social Network
17 38 (1.30%) N-Tier
18 35 (1.19%) New Media
19 31 (1.06%) Mathematics
20 25 (0.85%) Visualisation
Operating Systems
1 111 (3.79%) Windows
2 98 (3.35%) Linux
3 70 (2.39%) Android
4 61 (2.08%) Apple iOS
5 22 (0.75%) UNIX
6 9 (0.31%) Windows Server 2008
7 6 (0.20%) Windows Mobile
8 5 (0.17%) Windows Server 2003
8 5 (0.17%) Windows 8
8 5 (0.17%) Mac OS
8 5 (0.17%) Windows 7
9 4 (0.14%) webOS
9 4 (0.14%) Ubuntu
10 3 (0.10%) Red Hat Enterprise Linux
11 2 (0.068%) AIX
11 2 (0.068%) CentOS
12 1 (0.034%) Windows Server 2012
Processes & Methodologies
1 1012 (34.55%) Analytics
2 833 (28.44%) E-Commerce
3 811 (27.69%) Pay per click
4 746 (25.47%) Digital Marketing
5 476 (16.25%) Agile Software Development
6 434 (14.82%) Web Development
7 337 (11.51%) Online Marketing
8 330 (11.27%) MVC
9 314 (10.72%) Content Management
10 306 (10.45%) Web Design
11 267 (9.12%) Project Management
12 256 (8.74%) Web Analytics
13 198 (6.76%) Email Marketing
14 194 (6.62%) Responsive Web Design
15 191 (6.52%) B2B
16 167 (5.70%) CRM
17 144 (4.92%) B2C
18 143 (4.88%) OO
19 127 (4.34%) TDD
19 127 (4.34%) Time Management
Programming Languages
1 1215 (41.48%) JavaScript
2 619 (21.13%) PHP
3 409 (13.96%) SQL
4 290 (9.90%) C#
5 169 (5.77%) Java
6 68 (2.32%) VB.NET
7 59 (2.01%) T-SQL
8 57 (1.95%) Python
9 46 (1.57%) PHP5
10 40 (1.37%) Ruby
11 21 (0.72%) VBA
12 19 (0.65%) R
12 19 (0.65%) ActionScript
13 15 (0.51%) VB
13 15 (0.51%) Groovy
14 14 (0.48%) C
14 14 (0.48%) C++
15 11 (0.38%) XPath
16 9 (0.31%) Scala
16 9 (0.31%) PowerHouse
Qualifications
1 493 (16.83%) Degree
2 9 (0.31%) Microsoft Certification
3 7 (0.24%) Security Cleared
4 6 (0.20%) Cisco Certification
5 3 (0.10%) MCITP
5 3 (0.10%) MCSE
5 3 (0.10%) CCNP
5 3 (0.10%) CCNA
5 3 (0.10%) CCDA
6 2 (0.068%) PRINCE2 Certification
6 2 (0.068%) MBA
6 2 (0.068%) OCPJP
6 2 (0.068%) GNVQ
7 1 (0.034%) MySQL Certification
7 1 (0.034%) APMP
7 1 (0.034%) ISTQB
7 1 (0.034%) Sun Certification
7 1 (0.034%) ITIL Certification
7 1 (0.034%) Oracle Certification
7 1 (0.034%) ISEB
Quality Assurance & Compliance
1 78 (2.66%) QA
2 36 (1.23%) WCAG
3 15 (0.51%) WAI
3 15 (0.51%) ISO 9001
4 12 (0.41%) SLA
5 5 (0.17%) PCI DSS
6 2 (0.068%) ISO 14001
System Software
1 5 (0.17%) Active Directory
2 3 (0.10%) Hyper-V
3 1 (0.034%) Varnish
3 1 (0.034%) VMware Infrastructure
Systems Management
1 20 (0.68%) Vagrant
2 12 (0.41%) Capistrano
2 12 (0.41%) Puppet
3 5 (0.17%) HP Data Protector
4 3 (0.10%) CiscoWorks
Vendors
1 801 (27.35%) Google
2 265 (9.05%) Adobe
3 264 (9.01%) Facebook
4 232 (7.92%) Twitter
5 199 (6.79%) Microsoft
6 81 (2.77%) Omniture
7 73 (2.49%) Coremetrics
8 63 (2.15%) Sitecore
9 56 (1.91%) Zend
10 53 (1.81%) hybris
11 42 (1.43%) Yahoo!
12 34 (1.16%) Demandware
13 33 (1.13%) Salesforce.com
14 31 (1.06%) AccuRev
15 30 (1.02%) ATG
16 29 (0.99%) Oracle
17 23 (0.79%) Business Objects
18 18 (0.61%) Interwoven
19 15 (0.51%) DoubleClick
20 14 (0.48%) HP
London
Harvey Nash plc
Salary: £45000 - £50000 per annum
Posted: 1 hour ago
Bristol, Avon
People Source Consulting
Salary: £20000 - £30000 per annum
Posted: 3 hours ago
London
UNIQLO USA
Posted: 11 hours ago
Farnham, Surrey
Engage PSG
Salary: £30000 - £35000 per annum + car and corporate benefits
Posted: 17 hours ago
North Yorkshire
Roc Search
Salary: £25000 - £35000 per annum + benefits
Posted: 18 hours ago
Kingston Upon Thames, Surrey
Think IT Recruitment
Salary: £40000.00 - £50000.00 per annum + Benefits + Bonus
Posted: 19 hours ago
Wales
McGregor Boyall
Salary: £35000 - £40000 per annum + Flexi Time, Pension, Health & Other
Posted: 21 hours ago
Kingston Upon Thames, Surrey
Think IT Recruitment
Salary: £30000.00 - £40000.00 per annum + Benefits
Posted: 22 hours ago
London
Digital Pursuit Ltd
Salary: From £42,000 to £52,000 per annum
Posted: 23 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £40000 - £50000 per annum + Amazing Benefits!!
Posted: Yesterday
London
Talent International
Salary: £25000 - £35000 per annum + great benefits
Posted: Yesterday
City, London
Propel London Ltd
Posted: Yesterday
Stoke-On-Trent, Staffordshire
Applause IT Innovation
Salary: £40000 - £50000 per annum + + Bonus +Bens
Posted: Yesterday
Romsey, Hampshire
Polar Recruitment
Salary: £20000 - £24000 per annum + 21 days holiday + bank holidays
Posted: Yesterday
West Yorkshire
Uniting Ambition
Salary: £70k - 90k per year
Posted: Yesterday
London
Websense Recruit Ltd
Salary: £Competitive Salary
Posted: Yesterday
St. Albans, Hertfordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + corporate benefits
Posted: Yesterday
Central London / West End
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + stock options
Posted: Yesterday
West London
Deanslist Limited
Salary: From £55,000 to £70,000 per annum + Stock options
Posted: Yesterday
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, Benefits
Posted: Yesterday