The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 238 235 236
Rank change year-on-year
-3 +1
Permanent jobs citing SEO 1369 1256 1428
As % of all permanent IT jobs located in the UK 1.20% 1.18% 1.21%
As % of the Processes & Methodologies category 1.47% 1.46% 1.53%
Number of salaries quoted 885 978 1240
Average salary £35,000 £33,000 £34,000
Average salary % change year-on-year
+6.06% -2.94%
90% offered a salary of more than £22,500 £23,000 £22,500
10% offered a salary of more than £50,000 £50,000 £52,500
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93443 86275 93127
As % of all permanent IT jobs located in the UK 81.90% 81.15% 79.01%
Number of salaries quoted 74604 70751 78836
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 16 September 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 1287 £35,000 +6.06% 198
London +23 550 £42,500 +6.25% 81
South East +28 255 £35,000 - 37
North West +39 174 £27,500 - 19
City of London +30 152 £42,500 -10.52% 16
Manchester +33 138 £30,000 +9.09% 7
Yorkshire -43 107 £30,000 +12.14% 12
Berkshire +50 90 £33,750 -22.85% 5
West Midlands +22 75 £30,000 +1.69% 10
Surrey -13 60 £35,000 -12.50% 8
South West -59 56 £29,250 -10.00% 10
West Yorkshire -49 54 £32,500 +16.07% 6
East of England -84 51 £29,500 -9.23% 14
Maidenhead +22 39 £25,000 -61.53%
Leeds -55 38 £35,000 +25.00% 3
Scotland -11 34 £35,000 +16.66% 7
North Yorkshire -4 27 £30,000 +41.17% 1
Birmingham +12 26 £30,000 +3.44% 3
Hampshire -3 25 £42,500 +19.71% 7
Harrogate +3 23 £30,000 +50.00% 1
East Midlands -44 22 £25,000 -33.33% 11
Lancashire +14 21 £24,000 +11.62% 2
Glasgow -2 21 £35,000 +7.69% 3
Essex +21 19 £30,000 +30.43%
Kent +12 19 £30,000 -11.11% 3
Bristol -16 19 £40,000 +33.33% 3
Kingston Upon Thames +2 18 £45,000 +37.40% 2
County Antrim - 18 £25,000 -
Northern Ireland - 18 £25,000 -
Buckinghamshire +14 17 £40,000 +29.03% 7

SEO
Top 30 Related IT Skills

For the 6 months to 16 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1709 (57.37%) Marketing
2 1579 (53.00%) HTML
3 1421 (47.70%) CSS
4 1243 (41.73%) JavaScript
5 1020 (34.24%) Analytics
6 849 (28.50%) E-Commerce
7 826 (27.73%) Pay per click
8 821 (27.56%) jQuery
9 800 (26.85%) Google
10 786 (26.38%) Social Media
11 748 (25.11%) Digital Marketing
12 728 (24.44%) CMS
13 640 (21.48%) HTML5
14 632 (21.22%) PHP
15 568 (19.07%) User Experience
16 527 (17.69%) Google Analytics
17 507 (17.02%) CSS3
18 503 (16.88%) Degree
19 487 (16.35%) Agile Software Development
20 473 (15.88%) .NET
21 442 (14.84%) Advertising
22 438 (14.70%) Web Development
23 426 (14.30%) Photoshop
24 421 (14.13%) Analytical Skills
25 414 (13.90%) SQL
26 400 (13.43%) ASP.NET
27 382 (12.82%) WordPress
28 381 (12.79%) MySQL
29 346 (11.61%) Online Marketing
30 335 (11.25%) MVC

SEO
Top Related IT Skills by Category

For the 6 months to 16 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 728 (24.44%) CMS
2 382 (12.82%) WordPress
3 144 (4.83%) Drupal
4 109 (3.66%) Umbraco
5 76 (2.55%) IIS
6 71 (2.38%) Joomla!
7 65 (2.18%) Node.js
8 57 (1.91%) SharePoint
9 51 (1.71%) Tomcat
10 50 (1.68%) Apache
11 44 (1.48%) Sitecore CMS
12 31 (1.04%) WebSphere
13 26 (0.87%) WebSphere Application Server
14 22 (0.74%) TeamSite
15 17 (0.57%) ExpressionEngine
16 16 (0.54%) PrestaShop
17 13 (0.44%) Confluence
18 12 (0.40%) nginx
19 11 (0.37%) MS Project Server
20 7 (0.23%) SAS
Applications
1 426 (14.30%) Photoshop
2 207 (6.95%) MS Excel
3 171 (5.74%) Adobe Illustrator
4 115 (3.86%) MS Office
5 79 (2.65%) MS PowerPoint
6 73 (2.45%) Fireworks
7 34 (1.14%) MS Visio
8 20 (0.67%) InDesign
9 15 (0.50%) MS Project
10 11 (0.37%) Spreadsheet
11 8 (0.27%) Adobe Premiere
12 6 (0.20%) OmniGraffle
13 4 (0.13%) PowerPivot
13 4 (0.13%) Adobe After Effects
14 3 (0.10%) SPSS
15 2 (0.067%) Stata
16 1 (0.034%) PaintShop Pro
16 1 (0.034%) GIMP
Business Applications
1 527 (17.69%) Google Analytics
2 215 (7.22%) Magento
3 121 (4.06%) WebTrends
4 35 (1.17%) SiteCatalyst
5 12 (0.40%) Tridion
6 10 (0.34%) Dynamics CRM
7 8 (0.27%) Optimost
8 6 (0.20%) Fredhopper
9 5 (0.17%) Sage 200
10 4 (0.13%) SAP Oil and Gas
10 4 (0.13%) Oracle CRM
11 2 (0.067%) Shopify
11 2 (0.067%) Dynamics AX
12 1 (0.034%) Summit
12 1 (0.034%) osCommerce
12 1 (0.034%) nopCommerce
Cloud Services
1 38 (1.28%) SaaS
2 11 (0.37%) MailChimp
3 10 (0.34%) Amazon AWS
4 9 (0.30%) Microsoft Azure
5 7 (0.23%) Responsys
6 6 (0.20%) GitHub
6 6 (0.20%) Force.com
7 4 (0.13%) Cloud Computing
8 3 (0.10%) Amazon S3
9 2 (0.067%) Amazon EC2
10 1 (0.034%) Taleo
10 1 (0.034%) Office 365
10 1 (0.034%) IaaS
10 1 (0.034%) Amazon SQS
10 1 (0.034%) CloudFront
10 1 (0.034%) Trello
10 1 (0.034%) ElastiCache
10 1 (0.034%) CheetahMail
10 1 (0.034%) Amazon ElastiCache
Communications & Networking
1 148 (4.97%) Internet
2 44 (1.48%) Intranet
3 43 (1.44%) Broadband
4 38 (1.28%) 3G
5 36 (1.21%) DNS
6 25 (0.84%) HTTP
7 21 (0.70%) SSL
7 21 (0.70%) Extranet
8 19 (0.64%) FTP
9 13 (0.44%) SSH
9 13 (0.44%) WAN
10 12 (0.40%) LAN
11 9 (0.30%) Firewall
12 7 (0.23%) DHCP
12 7 (0.23%) Wireless
12 7 (0.23%) 4G
13 5 (0.17%) VoIP
13 5 (0.17%) SMS
13 5 (0.17%) TCP/IP
13 5 (0.17%) SAN
Database & Business Intelligence
1 381 (12.79%) MySQL
2 308 (10.34%) SQL Server
3 121 (4.06%) Relational Database
4 37 (1.24%) RDBMS
5 26 (0.87%) Big Data
5 26 (0.87%) SQL Server 2008
6 20 (0.67%) MongoDB
6 20 (0.67%) NoSQL
6 20 (0.67%) SQL Server 2005
7 17 (0.57%) SQL Server Reporting Services
8 15 (0.50%) Data Mining
8 15 (0.50%) Crystal Reports
9 14 (0.47%) SQL Server Analysis Services
10 13 (0.44%) PostgreSQL
10 13 (0.44%) DB2
10 13 (0.44%) MS Access
10 13 (0.44%) SQL Server 2012
11 10 (0.34%) SQL Server Integration Services
12 6 (0.20%) Oracle Database
12 6 (0.20%) Hadoop
Development Applications
1 235 (7.89%) Git (software)
2 185 (6.21%) Subversion
3 111 (3.73%) Dreamweaver
4 96 (3.22%) Visual Studio
5 87 (2.92%) JIRA
6 50 (1.68%) Eclipse
7 48 (1.61%) Ant
8 40 (1.34%) Axure RP
9 33 (1.11%) Jasmine
9 33 (1.11%) Team Foundation Server
10 32 (1.07%) Grunt
11 21 (0.70%) Jenkins
12 19 (0.64%) JUnit
13 16 (0.54%) Karma Test Runner
14 15 (0.50%) QUnit
15 13 (0.44%) NUnit
15 13 (0.44%) Balsamiq Mockups
16 8 (0.27%) Mercurial
17 6 (0.20%) Firebug
18 5 (0.17%) Maven
General
1 1709 (57.37%) Marketing
2 442 (14.84%) Advertising
3 335 (11.25%) Retail
4 238 (7.99%) Finance
5 116 (3.89%) Publishing
6 66 (2.22%) Telecoms
7 49 (1.64%) Games
8 47 (1.58%) Law
9 40 (1.34%) Electronics
10 35 (1.17%) Legal
11 26 (0.87%) Multimedia
12 24 (0.81%) Manufacturing
13 23 (0.77%) Automotive
14 19 (0.64%) Banking
15 17 (0.57%) Russian Language
16 16 (0.54%) Billing
17 15 (0.50%) German Language
18 12 (0.40%) French Language
19 9 (0.30%) Back Office
19 9 (0.30%) Aerospace
Job Titles
1 1100 (36.93%) Developer
2 452 (15.17%) Web Developer
3 302 (10.14%) Front-End Developer
4 237 (7.96%) Designer
5 226 (7.59%) Analyst
6 203 (6.81%) Senior Developer
7 198 (6.65%) PHP Developer
8 162 (5.44%) PPC Specialist
8 162 (5.44%) PPC Executive
8 162 (5.44%) PPC Manager
8 162 (5.44%) PPC Analyst
9 139 (4.67%) Marketing Manager
10 134 (4.50%) Web Designer
11 120 (4.03%) .NET Developer
12 94 (3.16%) SEO Executive
13 91 (3.05%) Junior
14 87 (2.92%) Account Manager
15 86 (2.89%) Front-End Web Developer
16 85 (2.85%) E-Commerce Manager
17 84 (2.82%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 1579 (53.00%) HTML
2 1421 (47.70%) CSS
3 821 (27.56%) jQuery
4 640 (21.48%) HTML5
5 507 (17.02%) CSS3
6 473 (15.88%) .NET
7 400 (13.43%) ASP.NET
8 326 (10.94%) XML
9 263 (8.83%) XHTML
10 255 (8.56%) Ajax
11 174 (5.84%) Web Services
12 113 (3.79%) Sass
13 107 (3.59%) Flash
14 98 (3.29%) JSP
15 93 (3.12%) .NET Framework
16 87 (2.92%) LESS
17 85 (2.85%) AngularJS
18 79 (2.65%) XSLT
19 67 (2.25%) Backbone.js
20 63 (2.11%) Twitter Bootstrap
Miscellaneous
1 786 (26.38%) Social Media
2 568 (19.07%) User Experience
3 421 (14.13%) Analytical Skills
4 180 (6.04%) Blog
5 170 (5.71%) Digital Media
6 135 (4.53%) Mobile App
7 102 (3.42%) W3C
8 101 (3.39%) Computer Science
9 90 (3.02%) Open Source
10 86 (2.89%) Copywriting
11 58 (1.95%) Statistics
12 55 (1.85%) Graphic Design
13 52 (1.75%) Management Information System
14 48 (1.61%) iPad
15 47 (1.58%) Social Network
16 45 (1.51%) Smartphone
17 38 (1.28%) N-Tier
18 35 (1.17%) New Media
19 31 (1.04%) Mathematics
20 25 (0.84%) Visualisation
Operating Systems
1 112 (3.76%) Windows
2 99 (3.32%) Linux
3 68 (2.28%) Android
4 59 (1.98%) Apple iOS
5 23 (0.77%) UNIX
6 9 (0.30%) Windows Server 2008
7 6 (0.20%) Windows Mobile
8 5 (0.17%) Windows Server 2003
8 5 (0.17%) Mac OS
8 5 (0.17%) Windows 7
8 5 (0.17%) Windows 8
9 4 (0.13%) webOS
10 3 (0.10%) Ubuntu
10 3 (0.10%) Red Hat Enterprise Linux
11 2 (0.067%) CentOS
11 2 (0.067%) AIX
12 1 (0.034%) Windows Server 2012
Processes & Methodologies
1 1020 (34.24%) Analytics
2 849 (28.50%) E-Commerce
3 826 (27.73%) Pay per click
4 748 (25.11%) Digital Marketing
5 487 (16.35%) Agile Software Development
6 438 (14.70%) Web Development
7 346 (11.61%) Online Marketing
8 335 (11.25%) MVC
9 323 (10.84%) Content Management
10 321 (10.78%) Web Design
11 278 (9.33%) Project Management
12 258 (8.66%) Web Analytics
13 209 (7.02%) Responsive Web Design
14 196 (6.58%) B2B
14 196 (6.58%) Email Marketing
15 168 (5.64%) CRM
16 142 (4.77%) B2C
17 141 (4.73%) OO
18 131 (4.40%) Time Management
19 129 (4.33%) TDD
Programming Languages
1 1243 (41.73%) JavaScript
2 632 (21.22%) PHP
3 414 (13.90%) SQL
4 290 (9.73%) C#
5 174 (5.84%) Java
6 68 (2.28%) VB.NET
7 60 (2.01%) Python
8 56 (1.88%) T-SQL
9 46 (1.54%) PHP5
10 42 (1.41%) Ruby
11 26 (0.87%) ActionScript
12 22 (0.74%) VBA
13 20 (0.67%) R
14 16 (0.54%) Groovy
14 16 (0.54%) ActionScript 3.0
15 15 (0.50%) VB
15 15 (0.50%) C
16 14 (0.47%) C++
17 12 (0.40%) XPath
18 11 (0.37%) Scala
Qualifications
1 503 (16.88%) Degree
2 9 (0.30%) Microsoft Certification
3 7 (0.23%) Security Cleared
4 6 (0.20%) Cisco Certification
5 3 (0.10%) MCSE
5 3 (0.10%) CCNP
5 3 (0.10%) CCNA
5 3 (0.10%) CCDA
5 3 (0.10%) MBA
5 3 (0.10%) MCITP
6 2 (0.067%) GNVQ
6 2 (0.067%) OCPJP
6 2 (0.067%) PRINCE2 Certification
7 1 (0.034%) Sun Certification
7 1 (0.034%) ITIL Certification
7 1 (0.034%) Oracle Certification
7 1 (0.034%) ISEB
7 1 (0.034%) ISTQB
7 1 (0.034%) APMP
7 1 (0.034%) MySQL Certification
Quality Assurance & Compliance
1 78 (2.62%) QA
2 35 (1.17%) WCAG
3 17 (0.57%) WAI
4 16 (0.54%) ISO 9001
5 12 (0.40%) SLA
6 5 (0.17%) PCI DSS
7 1 (0.034%) ISO 14001
System Software
1 5 (0.17%) Active Directory
2 3 (0.10%) Hyper-V
3 2 (0.067%) Varnish
4 1 (0.034%) VMware Infrastructure
Systems Management
1 20 (0.67%) Vagrant
2 12 (0.40%) Capistrano
2 12 (0.40%) Puppet
3 5 (0.17%) HP Data Protector
4 3 (0.10%) CiscoWorks
5 2 (0.067%) EMC NetWorker
6 1 (0.034%) Plesk
Vendors
1 800 (26.85%) Google
2 269 (9.03%) Adobe
3 259 (8.69%) Facebook
4 225 (7.55%) Twitter
5 202 (6.78%) Microsoft
6 85 (2.85%) Omniture
7 77 (2.58%) Coremetrics
8 65 (2.18%) Sitecore
9 57 (1.91%) hybris
10 55 (1.85%) Zend
11 44 (1.48%) Yahoo!
12 35 (1.17%) Demandware
13 32 (1.07%) Salesforce.com
14 31 (1.04%) ATG
14 31 (1.04%) Oracle
14 31 (1.04%) AccuRev
15 23 (0.77%) Business Objects
16 17 (0.57%) Interwoven
17 16 (0.54%) DoubleClick
18 15 (0.50%) HP
Blackburn, Lancashire
Senitor Associates
Salary: £18000 - £22000 per annum + Benefits
Posted: 4 hours ago
Leamington Spa, Warwickshire
Uniting Ambition
Salary: £38k - 42k per year + Bonus & Benefits
Posted: 4 hours ago
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum
Posted: 5 hours ago
Solihull, West Midlands (County)
Senitor Associates
Salary: £23000 - £28000 per annum + benefits, relaxed environment
Posted: 5 hours ago
Macclesfield, Cheshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + benefits
Posted: 6 hours ago
London
Oho Group Ltd.
Salary: £20 to £30000 per annum
Posted: 6 hours ago
Harrogate, North Yorkshire
Jagger Talent
Salary: From £25,000 to £35,000 per annum Qtrly Bonus
Posted: 6 hours ago
Coalville, Leicestershire
Executive Resource Group
Salary: Up to £35,000 per annum Plus Pension and other Benefits
Posted: 7 hours ago
London
Digital Pursuit Ltd
Salary: From £42,000 to £52,000 per annum
Posted: 8 hours ago
Staines, Middlesex
Aria Select Ltd
Salary: From £35,000 to £50,000 per annum £30-50,000 + Car allowance + Bonus +
Posted: 10 hours ago
Stoke-On-Trent, Staffordshire
Applause IT Innovation
Salary: £40000 - £50000 per annum + + Bonus +Bens
Posted: 10 hours ago
City, London
AB Recruit
Salary: £35000 - £45000 per annum
Posted: 11 hours ago
Bristol, Avon
ITF Solutions
Salary: £45000 - £50000 per annum + benefits and bonus
Posted: 13 hours ago
Salisbury, Wiltshire
ITF Solutions
Salary: £45000 - £50000 per annum + benefits and bonus
Posted: 13 hours ago
Kingston Upon Thames, Surrey
Think IT Recruitment
Salary: £45000.00 - £55000.00 per annum + Benefits + Bonus
Posted: 13 hours ago
Hemel Hempstead, Hertfordshire
Stott & May
Salary: £28000 - £32000 Per Annum Excellent
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: Yesterday
Cheshire
Recital Consulting
Salary: £22000 - £25000 Per Annum
Posted: Yesterday
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £22000 - £30000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Spring Technology
Salary: £28000.00 - £35000.00 per annum
Posted: Yesterday