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The first part of the table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2012 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Processes & Methodologies category.
| Search Engine Optimisation (SEO) |
| 3 months to
22 May 2012 | Same period 2011 | Same period 2010 |
| Rank | 165 | 154 | 167 |
| Rank change year-on-year |
 -11 |  +13 |
|
| Matching permanent IT job ads | 1892 | 1987 | 1295 |
| As % of all permanent IT jobs located in the UK | 1.569 % | 1.620 % | 1.356 % |
| As % of the Processes & Methodologies category | 2.128 % | 2.225 % | 1.915 % |
| Number of salaries quoted | 1744 | 1827 | 1162 |
| Average salary | £35,000 | £34,000 | £32,000 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £24,000 | £23,000 | £22,500 |
| 10% of jobs offered a salary of more than | £60,000 | £52,500 | £47,500 |
| UK excluding London average salary | £31,500 | £30,000 | £27,500 |
| % change year-on-year | |
|
|
Permanent IT job ads with a match in the
Processes & Methodologies category | 88915 | 89289 | 67609 |
| As % of all permanent IT jobs located in the UK | 73.73 % | 72.82 % | 70.81 % |
| Number of salaries quoted | 75522 | 74773 | 55328 |
| Average salary | £47,000 | £47,500 | £47,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £30,000 | £30,000 | £29,000 |
| 10% of jobs offered a salary of more than | £75,000 | £77,500 | £75,000 |
| UK excluding London average salary | £41,000 | £40,000 | £40,000 |
| % change year-on-year | |
SEO
Demand TrendThe chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.
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SEO
Salary TrendThe chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.
SEO
Salary HistogramThe chart provides a salary histogram for IT jobs citing SEO over the 3 months to 22 May 2012 within the UK.
SEO
Top 30 Job LocationsThe table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 22 May 2012. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.
| Location | Rank Change
on Same Period
Last Year | Matching
Permanent
IT Job Ads | Average Salary
Last 3 Months | Average Salary
% Change
on Same Period
Last Year |
| England | -8 | 1831 | £35,000 | +2.94 % |
| London | +8 | 927 | £40,000 | - |
| South East | -68 | 294 | £35,000 | +2.94 % |
| City of London | +47 | 192 | £40,000 | +1.26 % |
| North West | +5 | 186 | £27,500 | +1.85 % |
| Yorkshire | +14 | 155 | £30,000 | +15.38 % |
| West Yorkshire | +11 | 101 | £31,250 | +15.74 % |
| East of England | -62 | 94 | £32,500 | -7.14 % |
| West Midlands | +14 | 93 | £32,500 | +3.17 % |
| Leeds | +17 | 78 | £30,000 | +12.14 % |
| Surrey | -34 | 78 | £30,000 | -14.28 % |
| Cheshire | +22 | 74 | £27,500 | -6.77 % |
| Manchester | -34 | 65 | £27,500 | +5.76 % |
| Berkshire | -42 | 51 | £45,000 | +28.57 % |
| South West | -27 | 43 | £32,500 | +30.00 % |
| Oxfordshire | -17 | 39 | £33,500 | -1.47 % |
| Hertfordshire | -20 | 39 | £37,500 | -11.76 % |
| East Midlands | -36 | 39 | £27,500 | -8.33 % |
| Staffordshire | +16 | 36 | £40,000 | +1.26 % |
| Scotland | +19 | 32 | £31,250 | +11.60 % |
| Lancashire | +11 | 32 | £26,000 | -5.45 % |
| Hampshire | -45 | 29 | £35,000 | +7.69 % |
| Buckinghamshire | -17 | 27 | £33,000 | +10.00 % |
| Macclesfield | +19 | 25 | £30,000 | - |
| South Yorkshire | -11 | 25 | £27,500 | -1.78 % |
| North Yorkshire | +24 | 24 | £30,000 | -11.11 % |
| Reading | -2 | 24 | £45,000 | +55.17 % |
| Essex | -1 | 23 | £27,500 | -21.42 % |
| Stoke-on-Trent | +13 | 20 | £41,250 | +20.43 % |
| Birmingham | -5 | 19 | £30,000 | +9.09 % |
SEO
Top 30 Related IT SkillsFor the 6 months to 22 May 2012, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.
SEO
Top Related IT Skills by CategoryFor the 6 months to 22 May 2012, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.
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