The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 410 329 231
Rank change year-on-year
-81 -98
Permanent jobs citing SEO 719 1030 1638
As % of all permanent IT jobs located in the UK 0.70% 0.93% 1.37%
As % of the Processes & Methodologies category 0.80% 1.08% 1.60%
Number of salaries quoted 608 761 1075
Median salary £35,000 £32,500 £35,000
Median salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £25,000 £22,500 £25,000
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89883 95032 102325
As % of all permanent IT jobs located in the UK 87.68% 86.01% 85.28%
Number of salaries quoted 74798 76866 82619
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,500
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 6 May 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -68 699 £35,000 +7.69% 135
London -9 309 £41,250 -1.78% 50
South East -44 134 £35,000 +7.69% 22
West Midlands -16 62 £27,500 +2.80% 10
North West -18 53 £30,000 +10.09% 16
Yorkshire -52 45 £35,000 +18.04% 11
South West -2 44 £32,500 +8.33% 5
East of England +6 39 £32,500 +12.06% 15
Surrey -8 36 £35,000 -10.15% 7
Manchester -18 36 £30,000 +8.10% 10
City of London -3 31 £47,000 +34.28% 4
West Yorkshire -27 28 £35,000 +34.61% 8
Leeds -21 23 £35,000 +34.61% 7
Warwickshire +13 22 £27,500 -11.29% 3
Berkshire -53 22 £36,250 +11.53% 4
Hampshire +7 20 £27,500 +19.56% 3
Staffordshire +18 16 £25,000 -28.57% 1
Bristol +6 14 £32,500 +8.33% 3
Worcestershire +6 14 £33,250 -26.11% 2
West Sussex +2 14 £42,000 +29.23% 2
Buckinghamshire +27 13 £30,000 -21.56% 4
East Sussex +6 13 £40,000 +33.33%
Rugby - 13 £25,000 -
Hertfordshire -5 12 £47,500 +63.79% 4
Farnborough -7 12 £35,000 -
Cheshire +16 11 £28,750 -11.53% 1
Devon +12 11 £27,500 -12.00%
Brighton +11 11 £40,000 +33.33%
East Midlands +1 10 £33,750 +0.33% 4
Essex +13 9 £25,000 -5.66% 4

SEO
Top 30 Related IT Skills

For the 6 months to 6 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 822 (55.69%) HTML
2 758 (51.36%) CSS
3 724 (49.05%) Marketing
4 638 (43.22%) JavaScript
5 563 (38.14%) Analytics
6 456 (30.89%) Web Development
7 426 (28.86%) HTML5
8 413 (27.98%) Google
9 403 (27.30%) jQuery
10 373 (25.27%) E-Commerce
11 361 (24.46%) Google Analytics
12 333 (22.56%) Digital Marketing
13 318 (21.54%) Agile Software Development
14 311 (21.07%) CMS
15 301 (20.39%) Social Media
15 301 (20.39%) User Experience
16 299 (20.26%) CSS3
17 287 (19.44%) PHP
18 286 (19.38%) Pay per click
19 257 (17.41%) .NET
20 219 (14.84%) Git (software)
21 215 (14.57%) Photoshop
22 201 (13.62%) WordPress
23 200 (13.55%) MVC
24 199 (13.48%) Microsoft
25 198 (13.41%) Degree
26 196 (13.28%) ASP.NET
27 193 (13.08%) C#
28 189 (12.80%) Adobe
29 187 (12.67%) Front End Development

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 311 (21.07%) CMS
2 201 (13.62%) WordPress
3 59 (4.00%) IIS
4 49 (3.32%) Drupal
5 43 (2.91%) Joomla!
6 36 (2.44%) Sitecore CMS
7 35 (2.37%) Node.js
7 35 (2.37%) SharePoint
8 23 (1.56%) Apache
9 22 (1.49%) Umbraco
10 20 (1.36%) Kentico
10 20 (1.36%) nginx
11 17 (1.15%) Alfresco
11 17 (1.15%) SharePoint 2010
11 17 (1.15%) Tomcat
12 13 (0.88%) Elasticsearch
13 11 (0.75%) Apache Solr
14 10 (0.68%) Confluence
14 10 (0.68%) SharePoint 2013
14 10 (0.68%) WebSphere
Applications
1 215 (14.57%) Photoshop
2 140 (9.49%) MS Excel
3 70 (4.74%) Adobe Illustrator
4 69 (4.67%) MS PowerPoint
5 64 (4.34%) MS Office
6 50 (3.39%) Adobe Creative Suite
7 30 (2.03%) Fireworks
8 17 (1.15%) Acrobat
9 15 (1.02%) GIMP
10 13 (0.88%) InDesign
11 11 (0.75%) Spreadsheet
12 8 (0.54%) Adobe After Effects
13 6 (0.41%) ImageReady
14 3 (0.20%) MS Project
15 2 (0.14%) Adobe Premiere
15 2 (0.14%) Mingle
15 2 (0.14%) MS Visio
16 1 (0.068%) QuarkXPress
Business Applications
1 89 (6.03%) Magento
2 12 (0.81%) WebTrends
3 10 (0.68%) Dynamics CRM
4 4 (0.27%) SAP Oil and Gas
5 3 (0.20%) OpenCart
6 2 (0.14%) Payment Gateway
6 2 (0.14%) Unica
7 1 (0.068%) Pegasus Opera
7 1 (0.068%) Radian6
7 1 (0.068%) Remedy ITSM
7 1 (0.068%) SAP IS-U
7 1 (0.068%) Shopify
Cloud Services
1 361 (24.46%) Google Analytics
2 88 (5.96%) AdWords
3 49 (3.32%) Microsoft Azure
4 40 (2.71%) SaaS
5 24 (1.63%) Amazon AWS
6 22 (1.49%) GitHub
7 19 (1.29%) Adobe Analytics
8 18 (1.22%) Google Tag Manager
9 9 (0.61%) MailChimp
10 8 (0.54%) Office 365
11 7 (0.47%) Amazon EC2
11 7 (0.47%) Basecamp
12 5 (0.34%) Rackspace Cloud
13 3 (0.20%) Amazon S3
13 3 (0.20%) Amazon SQS
13 3 (0.20%) AWS Elastic Beanstalk
13 3 (0.20%) Cloud Computing
13 3 (0.20%) Trello
14 2 (0.14%) Adobe Creative Cloud
14 2 (0.14%) PaaS
Communications & Networking
1 104 (7.05%) Internet
2 37 (2.51%) Intranet
3 17 (1.15%) HTTP
4 13 (0.88%) FTP
5 6 (0.41%) DNS
6 5 (0.34%) Bluetooth
6 5 (0.34%) Extranet
6 5 (0.34%) Firewall
6 5 (0.34%) SMS
6 5 (0.34%) Wi-Fi
6 5 (0.34%) Wireless
7 2 (0.14%) HTTPS
7 2 (0.14%) SSH
8 1 (0.068%) Broadband
8 1 (0.068%) DHCP
8 1 (0.068%) PPP
8 1 (0.068%) SMTP
8 1 (0.068%) SSL
8 1 (0.068%) TCP/IP
8 1 (0.068%) VPN
Database & Business Intelligence
1 158 (10.70%) MySQL
2 152 (10.30%) SQL Server
3 51 (3.46%) Relational Database
4 48 (3.25%) SQL Server 2008
5 39 (2.64%) MongoDB
6 25 (1.69%) SQL Server 2005
7 21 (1.42%) Big Data
7 21 (1.42%) RDBMS
8 19 (1.29%) NoSQL
9 16 (1.08%) Hadoop
10 14 (0.95%) Data Mining
11 9 (0.61%) SQL Server 2012
12 8 (0.54%) PostgreSQL
12 8 (0.54%) Redis
13 7 (0.47%) Couchbase
13 7 (0.47%) OLTP
14 6 (0.41%) Amazon RDS
14 6 (0.41%) OLAP
15 4 (0.27%) Data Warehouse
16 3 (0.20%) MS Access
Development Applications
1 219 (14.84%) Git (software)
2 102 (6.91%) Subversion
3 51 (3.46%) Visual Studio
4 49 (3.32%) Grunt
5 38 (2.57%) Team Foundation Server
6 30 (2.03%) JIRA
7 29 (1.96%) Ant
8 28 (1.90%) Dreamweaver
9 27 (1.83%) Maven
10 18 (1.22%) Selenium
11 16 (1.08%) Jasmine
11 16 (1.08%) Mercurial
12 15 (1.02%) Apache Ivy
12 15 (1.02%) Jenkins
13 14 (0.95%) Eclipse
14 13 (0.88%) gulp
15 12 (0.81%) Vagrant
16 10 (0.68%) Karma Test Runner
17 7 (0.47%) Gradle
17 7 (0.47%) WebDriver
General
1 724 (49.05%) Marketing
2 176 (11.92%) Finance
3 127 (8.60%) Advertising
4 119 (8.06%) Retail
5 59 (4.00%) Banking
6 57 (3.86%) Publishing
6 57 (3.86%) Telecoms
7 43 (2.91%) Legal
8 26 (1.76%) Multimedia
9 25 (1.69%) Games
9 25 (1.69%) Law
10 15 (1.02%) Brand Awareness
10 15 (1.02%) Manufacturing
11 9 (0.61%) Electronics
12 8 (0.54%) German Language
13 6 (0.41%) Aerospace
14 5 (0.34%) Back Office
15 2 (0.14%) Automotive
15 2 (0.14%) Billing
15 2 (0.14%) Pharmaceutical
Job Titles
1 608 (41.19%) Developer
2 270 (18.29%) Web Developer
3 156 (10.57%) Front End Developer (Client-Side Developer)
4 141 (9.55%) JavaScript Developer
5 124 (8.40%) HTML Developer
6 114 (7.72%) .NET Developer
7 112 (7.59%) HTML CSS Developer
8 105 (7.11%) PHP Developer
9 104 (7.05%) SEO Manager
10 85 (5.76%) Designer
11 71 (4.81%) Analyst
12 70 (4.74%) Senior Developer
13 65 (4.40%) Marketing Manager
14 63 (4.27%) C# Developer
15 58 (3.93%) SEO Executive
16 54 (3.66%) Account Manager
17 52 (3.52%) C# .NET Developer
17 52 (3.52%) Marketing Executive
18 51 (3.46%) Junior
18 51 (3.46%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 822 (55.69%) HTML
2 758 (51.36%) CSS
3 426 (28.86%) HTML5
4 403 (27.30%) jQuery
5 299 (20.26%) CSS3
6 257 (17.41%) .NET
7 196 (13.28%) ASP.NET
8 161 (10.91%) Sass
9 144 (9.76%) AngularJS
10 139 (9.42%) XML
11 116 (7.86%) Ajax
12 99 (6.71%) LESS
13 97 (6.57%) Web Services
14 89 (6.03%) JSON
15 84 (5.69%) Twitter Bootstrap
16 82 (5.56%) XHTML
17 72 (4.88%) ASP.NET MVC
18 51 (3.46%) RESTful
19 44 (2.98%) Spring
20 43 (2.91%) React
Miscellaneous
1 301 (20.39%) Social Media
1 301 (20.39%) User Experience
2 183 (12.40%) Analytical Skills
3 72 (4.88%) Mobile App
4 62 (4.20%) Blog
4 62 (4.20%) Computer Science
5 56 (3.79%) Digital Media
6 54 (3.66%) W3C
7 45 (3.05%) Graphic Design
8 39 (2.64%) Copywriting
9 28 (1.90%) Algorithms
10 24 (1.63%) iPad
11 23 (1.56%) Animation
11 23 (1.56%) Fintech
12 22 (1.49%) Management Information System
13 21 (1.42%) Visualisation
14 17 (1.15%) Statistics
15 15 (1.02%) Driving Licence
15 15 (1.02%) RIA
16 13 (0.88%) New Media
Operating Systems
1 62 (4.20%) Linux
2 54 (3.66%) Windows
3 41 (2.78%) Android
4 39 (2.64%) Apple iOS
5 36 (2.44%) Windows Server
6 16 (1.08%) Windows Server 2008
7 11 (0.75%) Ubuntu
8 8 (0.54%) Debian
9 5 (0.34%) Unix
10 4 (0.27%) Red Hat Enterprise Linux
10 4 (0.27%) Windows 7
10 4 (0.27%) Windows Mobile
11 3 (0.20%) CentOS
11 3 (0.20%) Windows Server 2012
12 2 (0.14%) Windows Vista
13 1 (0.068%) Windows Server 2003
Processes & Methodologies
1 563 (38.14%) Analytics
2 456 (30.89%) Web Development
3 373 (25.27%) E-Commerce
4 333 (22.56%) Digital Marketing
5 318 (21.54%) Agile Software Development
6 286 (19.38%) Pay per click
7 200 (13.55%) MVC
8 187 (12.67%) Front End Development
9 167 (11.31%) Web Design
10 145 (9.82%) Responsive Web Design
11 132 (8.94%) Project Management
12 130 (8.81%) Content Management
13 125 (8.47%) Web Analytics
14 104 (7.05%) Online Marketing
15 100 (6.78%) OO
16 99 (6.71%) B2B
17 98 (6.64%) CRM
17 98 (6.64%) Email Marketing
18 90 (6.10%) TDD
19 84 (5.69%) Time Management
Programming Languages
1 638 (43.22%) JavaScript
2 287 (19.44%) PHP
3 193 (13.08%) C#
4 127 (8.60%) SQL
5 96 (6.50%) Java
6 45 (3.05%) VB.NET
7 16 (1.08%) Ruby
8 11 (0.75%) Objective-C
8 11 (0.75%) Python
9 10 (0.68%) VB
10 9 (0.61%) C
11 7 (0.47%) PHP 5
12 6 (0.41%) Groovy
12 6 (0.41%) TypeScript
13 5 (0.34%) T-SQL
13 5 (0.34%) VBA
14 4 (0.27%) ActionScript
14 4 (0.27%) Apple Swift
14 4 (0.27%) XAML
15 3 (0.20%) VB6
Qualifications
1 198 (13.41%) Degree
2 25 (1.69%) Security Cleared
3 17 (1.15%) SC Cleared
4 13 (0.88%) HND
5 12 (0.81%) MBA
6 9 (0.61%) PRINCE2 Practitioner
7 4 (0.27%) ISTQB
7 4 (0.27%) Microsoft Certification
8 3 (0.20%) Postgraduate
9 1 (0.068%) CITP
9 1 (0.068%) ISEB
9 1 (0.068%) ISTQB Foundation Certification
9 1 (0.068%) MOS
Quality Assurance & Compliance
1 28 (1.90%) QA
2 13 (0.88%) WCAG
3 10 (0.68%) SLA
4 5 (0.34%) Data Quality
4 5 (0.34%) WAI
5 3 (0.20%) HL7
5 3 (0.20%) PCI DSS
System Software
1 7 (0.47%) Docker
1 7 (0.47%) HDFS
2 6 (0.41%) Active Directory
3 4 (0.27%) Varnish
4 2 (0.14%) VirtualBox
5 1 (0.068%) Hyper-V
5 1 (0.068%) VMware ESX
5 1 (0.068%) VMware ESXi
5 1 (0.068%) VMware Infrastructure
Systems Management
1 10 (0.68%) TeamSite
2 6 (0.41%) Puppet
3 5 (0.34%) cPanel
4 2 (0.14%) Ansible
5 1 (0.068%) EMC NetWorker
5 1 (0.068%) HP Data Protector
5 1 (0.068%) MOM
5 1 (0.068%) NetBackup
5 1 (0.068%) Opscode Chef
5 1 (0.068%) Piwik
5 1 (0.068%) Plesk
5 1 (0.068%) SCCM
5 1 (0.068%) SCVMM
Vendors
1 413 (27.98%) Google
2 199 (13.48%) Microsoft
3 189 (12.80%) Adobe
4 63 (4.27%) Twitter
5 58 (3.93%) Facebook
6 45 (3.05%) Sitecore
7 27 (1.83%) hybris
8 26 (1.76%) Omniture
9 24 (1.63%) Oracle
10 20 (1.36%) IBM
11 13 (0.88%) ATG
11 13 (0.88%) EPiServer
12 11 (0.75%) HubSpot
13 10 (0.68%) Salesforce.com
14 9 (0.61%) Optimizely
15 8 (0.54%) Coremetrics
15 8 (0.54%) DoubleClick
15 8 (0.54%) Interwoven
15 8 (0.54%) Zend
16 7 (0.47%) Siemens
Solihull, West Midlands (County)
Jagger Talent
Salary: From £40,000 to £55,000 per annum
Posted: 2 hours ago
Solihull, West Midlands (County)
Jagger Talent
Salary: From £40,000 to £55,000 per annum
Posted: 2 hours ago
London
Preferred Choice
Salary: £30000 - £35000 per annum
Posted: 4 hours ago
Central London / West End
Edison Hill Ltd
Salary: From £45,000 to £55,000 per annum
Posted: 5 hours ago
Greater Manchester
SLS Services Ltd
Salary: £40000 per annum, Benefits DOE
Posted: 5 hours ago
Berkshire
Parallel Consulting
Salary: £28000 - £35000 per annum + bonus and benefits
Posted: 5 hours ago
Stratford-Upon-Avon, Warwickshire
Senitor Associates
Salary: £18000 - £22000 per annum + Benefits
Posted: 5 hours ago
Chelmsford, Essex
Oscar
Salary: £30000 - £35000 per annum
Posted: 5 hours ago
Central London / West End
Kyna Associates
Salary: £25000 - £30000 Per Annum + benefits
Posted: 6 hours ago
City, London
Jagger Talent
Salary: From £30,000 to £40,000 per annum Extensive Benefits
Posted: 6 hours ago
Essex
Searchability
Salary: £30000 - £40000 per annum
Posted: 6 hours ago
Saffron Walden, Essex
Jagger Talent
Salary: From £45,000 to £50,000 per annum
Posted: 10 hours ago
Leeds, West Yorkshire
Spring Technology
Salary: £20000.00 - £30000.00 per annum
Posted: 11 hours ago
Kettering, Northamptonshire
Senitor Associates
Salary: £14000 - £16000 per annum + Benefits
Posted: 13 hours ago
City, London
ANSON MCCADE
Salary: £45,000 - £65,000
Posted: Yesterday
Manchester, Lancashire
ANSON MCCADE
Salary: £45,000 - £65,000
Posted: Yesterday
Central London / West End
ANSON MCCADE
Salary: £45,000 - £65,000
Posted: Yesterday
London
Digitech Resourcing Ltd
Salary: From £40,000 to £60,000 per annum ChildCareVouchers, Pension&Health
Posted: Yesterday
Camberley, Surrey
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £45000.00 per annum
Posted: Yesterday
Bury, Lancashire
Applause IT Innovation
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: Yesterday
Burnley, Lancashire
McGregor Boyall
Salary: £20000.00 - £28000.00 per annum + benefits
Posted: Yesterday
Hampshire
HAYS INFORMATION TECHNOLOGY
Salary: £50000.00 - £60000.00 per annum
Posted: Yesterday
Woking, Surrey
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £45000 per annum
Posted: Yesterday
Bristol, Avon
The People Network
Salary: £25000 - £45000 per annum + plus superb benefits package
Posted: Yesterday
Bedfordshire
HAYS INFORMATION TECHNOLOGY
Salary: £25000.00 - £30000.00 per annum + Based on experience
Posted: Yesterday
London
Think IT Recruitment
Salary: £55000 - £65000 per annum + Benefits
Posted: Yesterday
York, North Yorkshire
Nigel Frank International Ltd
Salary: £35000 - £40000 per annum
Posted: Yesterday
Dereham, Norfolk
I4 Recruitment
Salary: £16k - 20k per year + DOE
Posted: Yesterday
Dereham, Norfolk
I4 Recruitment
Salary: £20k - 25k per year + DOE
Posted: Yesterday
Milton Keynes, Buckinghamshire
Stafford-Sharp Associates
Salary: £21000.00 - £26000.00 per annum
Posted: Yesterday
Leicestershire
eCom Recruitment
Salary: £35000 - £45000 per annum
Posted: Yesterday
London
ReThink Recruitment
Salary: £45000 - £50000 per annum
Posted: Yesterday
Central London / West End
Client Server
Salary: £35k to £40k + bonus + benefits
Posted: Yesterday
London
Lorien Resourcing
Posted: Yesterday
London
Salt
Salary: £65000 - £95000 per annum + Benefits + Bonus
Posted: 2 days ago
London
Premier Media
Salary: £25000.00 - £35000.00 per annum
Posted: 2 days ago
Milton Keynes, Buckinghamshire
Vantage Recruitment Solutions Ltd
Salary: From £30,000 to £40,000 per annum Annual Bonus, Pension, Health care,
Posted: 2 days ago
Peterborough, Cambridgeshire
Senitor Associates
Salary: £20000 - £30000 per annum + Benefits
Posted: 2 days ago
Gatwick, West Sussex
Ampersand Consulting
Salary: £40000 per annum + Benefits
Posted: 2 days ago
Kingston Upon Thames, Surrey
Think IT Recruitment
Salary: £50000 - £55000 per annum + Benefits and Bonus
Posted: 2 days ago