The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 374 318 238
Rank change year-on-year
-56 -80
Permanent jobs citing SEO 772 1096 1579
As % of all permanent IT jobs located in the UK 0.80% 0.99% 1.31%
As % of the Processes & Methodologies category 0.91% 1.14% 1.53%
Number of salaries quoted 653 802 1059
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,000 £24,150 £23,500
10% offered a salary of more than £60,000 £59,250 £55,000
UK excluding London median salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85300 96063 103309
As % of all permanent IT jobs located in the UK 87.87% 86.80% 85.46%
Number of salaries quoted 71291 78493 83654
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 25 June 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 747 £35,000 - 123
London -32 317 £43,500 +2.35% 45
South East -41 147 £35,000 -7.78% 17
West Midlands +2 82 £25,000 -23.07% 13
North West -52 49 £30,000 +17.64% 17
South West +19 45 £32,500 +14.03% 7
Yorkshire -15 43 £30,000 - 11
East of England +45 42 £32,500 -4.59% 7
Surrey +2 39 £37,500 -6.25% 6
West Yorkshire +3 30 £32,500 +25.00% 8
Berkshire -28 30 £31,500 -26.74% 5
Warwickshire +21 28 £25,000 -13.79% 1
Manchester -43 27 £32,500 +10.16% 10
Rugby - 26 £25,000 - 1
Leeds +13 23 £30,000 +15.38% 6
West Sussex +12 22 £33,250 -16.87% 1
City of London -57 21 £49,000 +15.29% 8
Staffordshire -3 19 £22,500 -34.78% 3
Wiltshire +34 18 £35,000 -25.53% 3
East Midlands -5 18 £32,500 +1.96% 5
Hertfordshire +19 17 £47,500 +31.94% 2
East Sussex +2 16 £27,500 -15.38% 1
Brighton -1 16 £27,500 -8.33% 1
Oxfordshire -23 14 £38,750 +29.16%
Worcestershire - 14 £25,000 -
Swindon +16 13 - - 1
Milton Keynes +37 12 £42,500 +25.92% 1
Buckinghamshire +32 12 £42,500 +32.81% 1
Cheshire +31 12 £31,250 +4.16% 3
Essex +17 12 £35,000 +42.85% 2

SEO
Top 30 Related IT Skills

For the 6 months to 25 June 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 802 (53.04%) HTML
2 742 (49.07%) Marketing
3 739 (48.88%) CSS
4 628 (41.53%) JavaScript
5 581 (38.43%) Analytics
6 427 (28.24%) Web Development
7 411 (27.18%) HTML5
8 409 (27.05%) Google
9 375 (24.80%) jQuery
10 358 (23.68%) Google Analytics
11 345 (22.82%) E-Commerce
12 342 (22.62%) Social Media
13 330 (21.83%) Digital Marketing
14 322 (21.30%) Pay per click
15 313 (20.70%) CMS
16 296 (19.58%) Agile Software Development
17 290 (19.18%) PHP
18 279 (18.45%) CSS3
19 278 (18.39%) User Experience
20 220 (14.55%) Git (software)
21 211 (13.96%) .NET
22 206 (13.62%) MVC
23 203 (13.43%) Front End Development
24 199 (13.16%) Microsoft
25 198 (13.10%) Degree
26 188 (12.43%) Photoshop
27 187 (12.37%) Analytical Skills
28 185 (12.24%) WordPress
29 177 (11.71%) AngularJS
30 176 (11.64%) Adobe

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 313 (20.70%) CMS
2 185 (12.24%) WordPress
3 43 (2.84%) Drupal
4 39 (2.58%) IIS
4 39 (2.58%) Joomla!
5 35 (2.31%) SharePoint
6 31 (2.05%) Sitecore CMS
7 29 (1.92%) Umbraco
8 22 (1.46%) Apache
9 20 (1.32%) Alfresco
10 14 (0.93%) Confluence
10 14 (0.93%) Kentico
10 14 (0.93%) nginx
10 14 (0.93%) SharePoint 2010
11 13 (0.86%) Apache Solr
11 13 (0.86%) Tomcat
12 8 (0.53%) Elasticsearch
12 8 (0.53%) ExpressionEngine
12 8 (0.53%) SharePoint 2013
12 8 (0.53%) WebSphere
Applications
1 188 (12.43%) Photoshop
2 136 (8.99%) MS Excel
3 79 (5.22%) MS Office
4 73 (4.83%) Adobe Illustrator
5 72 (4.76%) MS PowerPoint
6 40 (2.65%) Adobe Creative Suite
7 24 (1.59%) Fireworks
8 16 (1.06%) Acrobat
8 16 (1.06%) Adobe After Effects
9 10 (0.66%) InDesign
10 7 (0.46%) Spreadsheet
11 6 (0.40%) GIMP
11 6 (0.40%) ImageReady
12 3 (0.20%) MS Project
13 2 (0.13%) Adobe Premiere
13 2 (0.13%) Mingle
13 2 (0.13%) MS Visio
14 1 (0.066%) Final Cut Pro
Business Applications
1 87 (5.75%) Magento
2 10 (0.66%) WebTrends
3 8 (0.53%) Dynamics CRM
4 3 (0.20%) OpenCart
4 3 (0.20%) SAP Oil and Gas
5 2 (0.13%) Payment Gateway
5 2 (0.13%) Salesforce.com CRM
5 2 (0.13%) Unica
6 1 (0.066%) Fredhopper
6 1 (0.066%) Pegasus Opera
6 1 (0.066%) Radian6
6 1 (0.066%) Remedy ITSM
6 1 (0.066%) Shopify
Cloud Services
1 358 (23.68%) Google Analytics
2 88 (5.82%) AdWords
3 39 (2.58%) Microsoft Azure
4 35 (2.31%) SaaS
5 32 (2.12%) Amazon AWS
6 18 (1.19%) Adobe Analytics
7 17 (1.12%) Google Tag Manager
8 16 (1.06%) GitHub
9 14 (0.93%) MailChimp
10 11 (0.73%) Office 365
11 9 (0.60%) Basecamp
12 6 (0.40%) Amazon EC2
12 6 (0.40%) PaaS
13 4 (0.26%) Google Cloud Platform
13 4 (0.26%) Rackspace Cloud
14 3 (0.20%) Amazon S3
14 3 (0.20%) Amazon SQS
14 3 (0.20%) AWS Elastic Beanstalk
14 3 (0.20%) Cloud Computing
14 3 (0.20%) Trello
Communications & Networking
1 134 (8.86%) Internet
2 36 (2.38%) Intranet
3 19 (1.26%) HTTP
4 13 (0.86%) FTP
5 8 (0.53%) DNS
6 5 (0.33%) Firewall
7 4 (0.26%) Broadband
7 4 (0.26%) Extranet
7 4 (0.26%) HTTPS
7 4 (0.26%) SMS
7 4 (0.26%) TCP/IP
8 3 (0.20%) SSH
9 2 (0.13%) VPN
10 1 (0.066%) LAN
10 1 (0.066%) LDAP
10 1 (0.066%) SMTP
10 1 (0.066%) SSL
10 1 (0.066%) VoIP
10 1 (0.066%) WAN
10 1 (0.066%) Wi-Fi
Database & Business Intelligence
1 143 (9.46%) MySQL
2 108 (7.14%) SQL Server
3 51 (3.37%) Relational Database
4 39 (2.58%) MongoDB
5 29 (1.92%) SQL Server 2008
6 23 (1.52%) Big Data
7 20 (1.32%) NoSQL
8 19 (1.26%) RDBMS
9 18 (1.19%) SQL Server 2005
10 13 (0.86%) Hadoop
11 8 (0.53%) PostgreSQL
12 6 (0.40%) Amazon RDS
12 6 (0.40%) Data Mining
13 5 (0.33%) Amazon DynamoDB
14 4 (0.26%) Data Warehouse
14 4 (0.26%) OLTP
14 4 (0.26%) SQL Server 2012
15 3 (0.20%) OLAP
15 3 (0.20%) Oracle OLAP
15 3 (0.20%) SQL Server Reporting Services
Development Applications
1 220 (14.55%) Git (software)
2 73 (4.83%) Subversion
3 59 (3.90%) Grunt
4 40 (2.65%) Visual Studio
5 33 (2.18%) Dreamweaver
6 32 (2.12%) Team Foundation Server
7 30 (1.98%) JIRA
8 29 (1.92%) Maven
9 26 (1.72%) Ant
9 26 (1.72%) Jasmine
10 22 (1.46%) gulp
11 19 (1.26%) Jenkins
12 17 (1.12%) Apache Ivy
12 17 (1.12%) Karma Test Runner
12 17 (1.12%) Selenium
13 13 (0.86%) Vagrant
14 11 (0.73%) Mercurial
14 11 (0.73%) Protractor
15 9 (0.60%) Eclipse
16 7 (0.46%) WebDriver
General
1 742 (49.07%) Marketing
2 144 (9.52%) Finance
3 133 (8.80%) Advertising
4 131 (8.66%) Retail
5 61 (4.03%) Banking
6 59 (3.90%) Publishing
7 53 (3.51%) Telecoms
8 46 (3.04%) Legal
9 30 (1.98%) Games
10 24 (1.59%) Law
11 22 (1.46%) Multimedia
12 18 (1.19%) Brand Awareness
13 15 (0.99%) Manufacturing
14 11 (0.73%) Electronics
15 6 (0.40%) Aerospace
16 5 (0.33%) Automotive
16 5 (0.33%) Back Office
17 4 (0.26%) Investment Banking
17 4 (0.26%) Retail Banking
18 3 (0.20%) French Language
Job Titles
1 586 (38.76%) Developer
2 247 (16.34%) Web Developer
3 167 (11.04%) Front End Developer (Client-Side Developer)
4 152 (10.05%) JavaScript Developer
5 117 (7.74%) SEO Manager
6 113 (7.47%) HTML Developer
7 107 (7.08%) PHP Developer
8 98 (6.48%) HTML CSS Developer
9 84 (5.56%) .NET Developer
10 79 (5.22%) Designer
11 77 (5.09%) Analyst
12 76 (5.03%) Marketing Manager
13 74 (4.89%) SEO Executive
14 65 (4.30%) Account Manager
15 53 (3.51%) SEO Specialist
15 53 (3.51%) Web Designer
16 52 (3.44%) Senior Developer
17 51 (3.37%) PHP Web Developer
18 50 (3.31%) Junior
19 49 (3.24%) C# Developer
Libraries, Frameworks & Software Standards
1 802 (53.04%) HTML
2 739 (48.88%) CSS
3 411 (27.18%) HTML5
4 375 (24.80%) jQuery
5 279 (18.45%) CSS3
6 211 (13.96%) .NET
7 177 (11.71%) AngularJS
8 165 (10.91%) Sass
9 159 (10.52%) ASP.NET
10 118 (7.80%) XML
11 101 (6.68%) Ajax
12 91 (6.02%) LESS
12 91 (6.02%) Web Services
13 79 (5.22%) JSON
14 77 (5.09%) Twitter Bootstrap
15 72 (4.76%) XHTML
16 63 (4.17%) ASP.NET MVC
17 56 (3.70%) React
18 46 (3.04%) Node.js
19 43 (2.84%) RESTful
Miscellaneous
1 342 (22.62%) Social Media
2 278 (18.39%) User Experience
3 187 (12.37%) Analytical Skills
4 84 (5.56%) Mobile App
5 68 (4.50%) Computer Science
6 62 (4.10%) Digital Media
7 57 (3.77%) Graphic Design
8 49 (3.24%) W3C
9 41 (2.71%) Blog
10 31 (2.05%) Algorithms
11 27 (1.79%) Copywriting
12 26 (1.72%) Management Information System
13 25 (1.65%) iPad
14 24 (1.59%) Fintech
15 23 (1.52%) Animation
16 18 (1.19%) RIA
17 17 (1.12%) Visualisation
18 15 (0.99%) New Media
19 14 (0.93%) Social Network
20 13 (0.86%) Statistics
Operating Systems
1 76 (5.03%) Linux
2 43 (2.84%) Apple iOS
3 42 (2.78%) Android
4 36 (2.38%) Windows
5 19 (1.26%) Windows Server
6 8 (0.53%) Ubuntu
6 8 (0.53%) Windows Server 2008
7 5 (0.33%) Debian
8 4 (0.26%) Red Hat Enterprise Linux
8 4 (0.26%) Windows 7
9 3 (0.20%) CentOS
9 3 (0.20%) Windows Server 2012
10 2 (0.13%) Unix
10 2 (0.13%) Windows Vista
11 1 (0.066%) Windows Mobile
11 1 (0.066%) Windows Server 2003
Processes & Methodologies
1 581 (38.43%) Analytics
2 427 (28.24%) Web Development
3 345 (22.82%) E-Commerce
4 330 (21.83%) Digital Marketing
5 322 (21.30%) Pay per click
6 296 (19.58%) Agile Software Development
7 206 (13.62%) MVC
8 203 (13.43%) Front End Development
9 149 (9.85%) Content Management
9 149 (9.85%) Web Design
10 136 (8.99%) Responsive Web Design
11 125 (8.27%) Project Management
12 119 (7.87%) Web Analytics
13 115 (7.61%) CRM
14 101 (6.68%) Email Marketing
15 95 (6.28%) B2B
15 95 (6.28%) OO
16 91 (6.02%) TDD
17 90 (5.95%) Online Marketing
18 80 (5.29%) Open Source
Programming Languages
1 628 (41.53%) JavaScript
2 290 (19.18%) PHP
3 158 (10.45%) C#
4 115 (7.61%) SQL
5 100 (6.61%) Java
6 38 (2.51%) VB.NET
7 14 (0.93%) Python
8 12 (0.79%) Ruby
9 11 (0.73%) PHP 5
10 10 (0.66%) Objective-C
11 6 (0.40%) Groovy
12 5 (0.33%) ActionScript
12 5 (0.33%) Apple Swift
12 5 (0.33%) Perl
12 5 (0.33%) VBA
13 4 (0.26%) C
13 4 (0.26%) TypeScript
14 3 (0.20%) ActionScript 3.0
14 3 (0.20%) C++
14 3 (0.20%) PowerShell
Qualifications
1 198 (13.10%) Degree
2 25 (1.65%) Security Cleared
3 19 (1.26%) SC Cleared
4 16 (1.06%) MBA
5 12 (0.79%) HND
6 6 (0.40%) PRINCE2 Practitioner
7 5 (0.33%) Microsoft Certification
8 3 (0.20%) ISTQB
9 2 (0.13%) CITP
9 2 (0.13%) Postgraduate
10 1 (0.066%) ISEB
10 1 (0.066%) ISTQB Foundation Certification
10 1 (0.066%) MCSD
10 1 (0.066%) MOS
10 1 (0.066%) PMI Certification
Quality Assurance & Compliance
1 23 (1.52%) QA
2 12 (0.79%) WAI
3 10 (0.66%) SLA
3 10 (0.66%) WCAG
4 5 (0.33%) Data Quality
5 3 (0.20%) PCI DSS
6 2 (0.13%) HL7
System Software
1 11 (0.73%) Docker
2 7 (0.46%) HDFS
3 5 (0.33%) Active Directory
4 3 (0.20%) Virtual Machines
4 3 (0.20%) VirtualBox
5 1 (0.066%) Hyper-V
5 1 (0.066%) VMware ESX
5 1 (0.066%) VMware ESXi
5 1 (0.066%) VMware Infrastructure
Systems Management
1 10 (0.66%) TeamSite
2 9 (0.60%) Puppet
3 6 (0.40%) cPanel
4 5 (0.33%) Ansible
5 4 (0.26%) Kubernetes
5 4 (0.26%) Opscode Chef
6 1 (0.066%) EMC NetWorker
6 1 (0.066%) HP Data Protector
6 1 (0.066%) Microsoft Clustering
6 1 (0.066%) MOM
6 1 (0.066%) NetBackup
6 1 (0.066%) SCCM
6 1 (0.066%) SCVMM
Vendors
1 409 (27.05%) Google
2 199 (13.16%) Microsoft
3 176 (11.64%) Adobe
4 75 (4.96%) Twitter
5 68 (4.50%) Facebook
6 43 (2.84%) Sitecore
7 20 (1.32%) Oracle
8 17 (1.12%) hybris
8 17 (1.12%) IBM
9 16 (1.06%) Omniture
10 15 (0.99%) EPiServer
10 15 (0.99%) Salesforce.com
11 14 (0.93%) Apigee
11 14 (0.93%) DoubleClick
11 14 (0.93%) Mashery
12 9 (0.60%) ATG
12 9 (0.60%) HubSpot
13 8 (0.53%) Yahoo!
14 7 (0.46%) MuleSoft
14 7 (0.46%) Zend
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: Yesterday
Swansea, West Glamorgan
Code IT Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: Yesterday
Swansea, West Glamorgan
Code IT Recruitment
Salary: From £35,000 to £45,000 per annum
Posted: Yesterday
North Yorkshire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: Yesterday
Fleet, Hampshire
Ascend Consulting
Salary: From £25,000 to £35,000 per annum
Posted: Yesterday
Rugby, Warwickshire
Oscar
Salary: £45000 per annum
Posted: Yesterday
Woking, Surrey
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £45000 per annum
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: Yesterday
Newcastle Upon Tyne, Tyne and Wear
RecruitmentRevolution.com Limited
Salary: From £27,000 to £30,000 per annum + Benefits
Posted: Yesterday
Glasgow, Lanarkshire
RecruitmentRevolution.com Limited
Salary: From £27,000 to £30,000 per annum + Benefits
Posted: Yesterday
Greater Manchester
eCom Recruitment
Salary: £23000 - £28000 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Big Red Recruitment
Salary: £20000 - £30000 per annum
Posted: Yesterday
London
Capita Resourcing - IT Resourcing
Salary: £20000 - £30000 per annum + benefits
Posted: Yesterday
South East London
Uniting Ambition
Salary: £50k - 70k per year + Benefits
Posted: Yesterday
London
Opilio Recruitment
Salary: £50k - 60k per year
Posted: Yesterday
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £25000 - £30000 per annum + + 15% Bonus
Posted: Yesterday
Southend-On-Sea, Essex
ARC IT Recruitment Ltd
Salary: £35,000
Posted: Yesterday
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 3 days ago
Lincolnshire
Stafford-Sharp Associates
Salary: £35000.00 - £40000.00 per annum
Posted: Yesterday
Doncaster, South Yorkshire
Spring Technology
Salary: £20000.00 - £25000.00 per annum
Posted: 3 days ago
West Sussex
Stafford-Sharp Associates
Salary: £30000 - £36000 per annum
Posted: 4 days ago
Huddersfield, West Yorkshire
Searchability
Salary: £25000 - £35000 per annum
Posted: 2 days ago
Rochdale, Lancashire
RecruitmentRevolution.com Limited
Salary: Attractive salary + company pension scheme and benefits
Posted: 2 days ago
Hampshire
The People Network
Salary: £20000 - £28000 per annum + Benefits
Posted: 2 days ago
Leeds, West Yorkshire
CoreCom Consulting
Salary: £20000 - £25000 per annum + free breakfast, free coffee, etc
Posted: 3 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £60000 - £65000 per annum + benefits
Posted: 3 days ago
Newbury, Berkshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £40000 per annum + Dependent on Experience
Posted: 4 days ago
Berkhamsted, Hertfordshire
ENTERPRISE RECRUITMENT LTD
Salary: £30000 - £35000 per annum
Posted: 4 days ago
Greater Manchester
Net Recruit.co.uk Ltd
Salary: Competitive
Posted: Yesterday
Leeds, West Yorkshire
Capita Resourcing - IT Resourcing
Salary: £20000 - £30000 per annum + benefits
Posted: 2 days ago