The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 252 240 234
Rank change year-on-year
-12 -6
Permanent jobs citing SEO 1233 1255 1377
As % of all permanent IT jobs located in the UK 1.08% 1.17% 1.22%
As % of the Processes & Methodologies category 1.32% 1.44% 1.54%
Number of salaries quoted 828 1005 1176
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £24,000 £24,000 £22,500
10% offered a salary of more than £52,500 £52,500 £52,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93611 87345 89294
As % of all permanent IT jobs located in the UK 82.03% 81.54% 79.00%
Number of salaries quoted 75601 71738 75250
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 23 October 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 1155 £35,000 +7.69% 170
London +19 539 £42,500 +6.25% 58
South East -20 224 £35,000 +7.69% 26
City of London +40 143 £45,000 - 11
North West +6 126 £28,500 -5.00% 24
Manchester +18 103 £29,500 -1.66% 17
Yorkshire -77 78 £30,000 +7.14% 15
Berkshire +19 77 £42,500 -8.10% 10
South West -35 62 £27,500 -8.33% 10
East of England -40 53 £30,000 -7.69% 18
West Midlands -31 47 £30,000 - 6
Surrey -40 44 £37,500 - 5
Scotland +6 37 £35,000 +16.66% 2
Maidenhead +14 33 £62,500 +25.00% 2
West Yorkshire -69 33 £35,000 +25.00% 8
Hampshire -5 28 £38,500 +28.33% 3
Essex +16 27 £40,000 +60.00% 3
Devon +4 27 £24,500 +2.08% 5
East Midlands +1 27 £25,000 -23.07% 12
Kent +17 22 £32,000 +1.58% 3
Kingston Upon Thames +7 22 £45,000 +42.85%
North Yorkshire -7 22 £29,250 +37.64% 2
Leeds -68 21 £35,000 +25.00% 6
Glasgow +9 20 £35,000 +7.69% 1
Birmingham -16 20 £30,000 -1.63% 2
South Yorkshire -18 19 £32,500 +30.00% 4
Harrogate 0 18 £28,500 +34.11% 2
East Sussex -31 17 £32,500 +16.07% 3
Newton Abbot - 17 £24,500 -
Brighton -28 16 £32,500 +8.33% 2

SEO
Top 30 Related IT Skills

For the 6 months to 23 October 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1593 (57.51%) Marketing
2 1492 (53.86%) HTML
3 1361 (49.13%) CSS
4 1165 (42.06%) JavaScript
5 933 (33.68%) Analytics
6 806 (29.10%) jQuery
7 778 (28.09%) E-Commerce
8 751 (27.11%) Social Media
9 744 (26.86%) Google
10 732 (26.43%) Pay per click
11 700 (25.27%) CMS
12 691 (24.95%) Digital Marketing
13 618 (22.31%) HTML5
14 608 (21.95%) PHP
15 550 (19.86%) User Experience
16 498 (17.98%) CSS3
17 490 (17.69%) Google Analytics
18 459 (16.57%) .NET
19 453 (16.35%) Degree
20 447 (16.14%) Agile Software Development
21 411 (14.84%) Photoshop
22 410 (14.80%) Web Development
23 387 (13.97%) ASP.NET
24 376 (13.57%) MySQL
25 373 (13.47%) WordPress
26 367 (13.25%) SQL
27 358 (12.92%) Analytical Skills
28 355 (12.82%) Advertising
29 313 (11.30%) MVC
29 313 (11.30%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 23 October 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 700 (25.27%) CMS
2 373 (13.47%) WordPress
3 143 (5.16%) Drupal
4 106 (3.83%) Umbraco
5 93 (3.36%) IIS
6 68 (2.45%) Joomla!
7 62 (2.24%) SharePoint
8 56 (2.02%) Node.js
9 50 (1.81%) Sitecore CMS
10 45 (1.62%) Tomcat
11 39 (1.41%) Apache
12 26 (0.94%) WebSphere
13 21 (0.76%) WebSphere Application Server
14 20 (0.72%) TeamSite
15 17 (0.61%) JBoss
16 12 (0.43%) PrestaShop
16 12 (0.43%) nginx
16 12 (0.43%) Confluence
17 8 (0.29%) Sitefinity
17 8 (0.29%) ExpressionEngine
Applications
1 411 (14.84%) Photoshop
2 180 (6.50%) MS Excel
3 169 (6.10%) Adobe Illustrator
4 106 (3.83%) MS Office
5 92 (3.32%) Adobe Creative Suite
6 76 (2.74%) Fireworks
7 55 (1.99%) MS PowerPoint
8 28 (1.01%) MS Visio
9 22 (0.79%) InDesign
10 14 (0.51%) MS Project
11 11 (0.40%) Spreadsheet
12 10 (0.36%) Adobe Premiere
13 6 (0.22%) Adobe After Effects
14 3 (0.11%) GIMP
14 3 (0.11%) OmniGraffle
14 3 (0.11%) PowerPivot
15 2 (0.072%) SPSS
16 1 (0.036%) PaintShop Pro
16 1 (0.036%) Stata
Business Applications
1 490 (17.69%) Google Analytics
2 195 (7.04%) Magento
3 95 (3.43%) WebTrends
4 17 (0.61%) SiteCatalyst
5 12 (0.43%) Tridion
6 7 (0.25%) Optimost
7 5 (0.18%) Sage 200
8 4 (0.14%) Shopify
8 4 (0.14%) Dynamics AX
8 4 (0.14%) SAP Oil and Gas
9 2 (0.072%) Fredhopper
9 2 (0.072%) Oracle CRM
9 2 (0.072%) Summit
9 2 (0.072%) Dynamics CRM
10 1 (0.036%) nopCommerce
10 1 (0.036%) Zen Cart
Cloud Services
1 34 (1.23%) SaaS
2 12 (0.43%) MailChimp
3 11 (0.40%) Microsoft Azure
4 6 (0.22%) GitHub
4 6 (0.22%) Force.com
5 5 (0.18%) Amazon AWS
5 5 (0.18%) Responsys
6 4 (0.14%) Cloud Computing
7 1 (0.036%) Taleo
7 1 (0.036%) Amazon EC2
7 1 (0.036%) Amazon S3
7 1 (0.036%) Trello
7 1 (0.036%) IaaS
Communications & Networking
1 144 (5.20%) Internet
2 48 (1.73%) Broadband
3 38 (1.37%) 3G
4 36 (1.30%) Intranet
5 34 (1.23%) DNS
6 26 (0.94%) HTTP
7 25 (0.90%) SSL
8 18 (0.65%) FTP
9 14 (0.51%) SSH
9 14 (0.51%) Extranet
9 14 (0.51%) WAN
10 12 (0.43%) LAN
11 10 (0.36%) Firewall
12 7 (0.25%) Wireless
12 7 (0.25%) 4G
13 6 (0.22%) TCP/IP
13 6 (0.22%) DHCP
14 5 (0.18%) SMS
14 5 (0.18%) VoIP
14 5 (0.18%) SAN
Database & Business Intelligence
1 376 (13.57%) MySQL
2 276 (9.96%) SQL Server
3 115 (4.15%) Relational Database
4 30 (1.08%) RDBMS
5 22 (0.79%) SQL Server 2008
6 17 (0.61%) MongoDB
7 16 (0.58%) Big Data
7 16 (0.58%) SQL Server Reporting Services
7 16 (0.58%) SQL Server 2005
8 15 (0.54%) Data Mining
8 15 (0.54%) SQL Server Analysis Services
9 13 (0.47%) DB2
10 12 (0.43%) NoSQL
10 12 (0.43%) SQL Server Integration Services
11 11 (0.40%) PostgreSQL
12 10 (0.36%) SQL Server 2012
13 8 (0.29%) MS Access
14 7 (0.25%) Crystal Reports
15 6 (0.22%) Hadoop
15 6 (0.22%) Microsoft Analysis Services
Development Applications
1 244 (8.81%) Git (software)
2 201 (7.26%) Subversion
3 108 (3.90%) Dreamweaver
4 86 (3.10%) JIRA
5 83 (3.00%) Visual Studio
6 46 (1.66%) Eclipse
7 43 (1.55%) Axure RP
8 37 (1.34%) Ant
9 34 (1.23%) Grunt
10 29 (1.05%) Team Foundation Server
11 24 (0.87%) Jenkins
11 24 (0.87%) Jasmine
12 20 (0.72%) Balsamiq Mockups
13 18 (0.65%) Karma Test Runner
14 14 (0.51%) JUnit
15 11 (0.40%) QUnit
16 8 (0.29%) Firebug
16 8 (0.29%) Mercurial
17 7 (0.25%) NUnit
18 6 (0.22%) Appcelerator Titanium
General
1 1593 (57.51%) Marketing
2 355 (12.82%) Advertising
3 283 (10.22%) Retail
4 213 (7.69%) Finance
5 102 (3.68%) Publishing
6 63 (2.27%) Telecoms
7 56 (2.02%) Games
8 38 (1.37%) Law
9 34 (1.23%) Legal
10 27 (0.97%) Multimedia
11 22 (0.79%) Automotive
12 21 (0.76%) Electronics
13 20 (0.72%) French Language
14 18 (0.65%) Banking
14 18 (0.65%) Manufacturing
15 16 (0.58%) Russian Language
15 16 (0.58%) German Language
16 11 (0.40%) Back Office
17 9 (0.32%) Aerospace
17 9 (0.32%) Billing
Job Titles
1 1056 (38.12%) Developer
2 458 (16.53%) Web Developer
3 279 (10.07%) Front-End Developer
4 219 (7.91%) Designer
5 197 (7.11%) Senior Developer
6 181 (6.53%) PHP Developer
7 164 (5.92%) Analyst
8 133 (4.80%) PPC Specialist
8 133 (4.80%) PPC Executive
8 133 (4.80%) PPC Manager
8 133 (4.80%) PPC Analyst
9 124 (4.48%) Web Designer
10 120 (4.33%) .NET Developer
11 117 (4.22%) Marketing Manager
12 98 (3.54%) Junior
13 95 (3.43%) Front-End Web Developer
14 93 (3.36%) SEO Executive
15 92 (3.32%) Marketing Executive
16 90 (3.25%) Senior Web Developer
17 80 (2.89%) Project Manager
Libraries, Frameworks & Software Standards
1 1492 (53.86%) HTML
2 1361 (49.13%) CSS
3 806 (29.10%) jQuery
4 618 (22.31%) HTML5
5 498 (17.98%) CSS3
6 459 (16.57%) .NET
7 387 (13.97%) ASP.NET
8 296 (10.69%) XML
9 232 (8.38%) XHTML
10 222 (8.01%) Ajax
11 162 (5.85%) Web Services
12 98 (3.54%) Sass
13 97 (3.50%) .NET Framework
14 91 (3.29%) Flash
15 83 (3.00%) JSP
15 83 (3.00%) AngularJS
16 78 (2.82%) Backbone.js
17 73 (2.64%) LESS
18 59 (2.13%) LAMP
19 57 (2.06%) Symfony
Miscellaneous
1 751 (27.11%) Social Media
2 550 (19.86%) User Experience
3 358 (12.92%) Analytical Skills
4 161 (5.81%) Blog
5 144 (5.20%) Digital Media
6 127 (4.58%) Mobile App
7 102 (3.68%) Computer Science
8 95 (3.43%) Open Source
9 92 (3.32%) W3C
10 90 (3.25%) Copywriting
11 67 (2.42%) Graphic Design
12 50 (1.81%) iPad
12 50 (1.81%) Management Information System
13 48 (1.73%) Algorithms
13 48 (1.73%) Social Network
13 48 (1.73%) Statistics
14 46 (1.66%) Smartphone
15 30 (1.08%) Mathematics
15 30 (1.08%) New Media
16 25 (0.90%) N-Tier
Operating Systems
1 119 (4.30%) Windows
2 102 (3.68%) Linux
3 73 (2.64%) Android
4 64 (2.31%) Apple iOS
5 25 (0.90%) UNIX
6 16 (0.58%) Windows Server 2008
7 9 (0.32%) Windows Server 2003
8 6 (0.22%) Red Hat Enterprise Linux
9 5 (0.18%) Windows Mobile
9 5 (0.18%) Ubuntu
9 5 (0.18%) Windows 7
9 5 (0.18%) Windows 8
10 4 (0.14%) Mac OS
10 4 (0.14%) CentOS
10 4 (0.14%) Windows XP
11 2 (0.072%) webOS
11 2 (0.072%) AIX
12 1 (0.036%) Windows Server 2012
Processes & Methodologies
1 933 (33.68%) Analytics
2 778 (28.09%) E-Commerce
3 732 (26.43%) Pay per click
4 691 (24.95%) Digital Marketing
5 447 (16.14%) Agile Software Development
6 410 (14.80%) Web Development
7 313 (11.30%) MVC
7 313 (11.30%) Online Marketing
8 308 (11.12%) Content Management
9 307 (11.08%) Web Design
10 257 (9.28%) Project Management
11 237 (8.56%) Web Analytics
12 199 (7.18%) Responsive Web Design
13 182 (6.57%) Email Marketing
14 173 (6.25%) B2B
15 140 (5.05%) OO
16 137 (4.95%) CRM
17 136 (4.91%) B2C
18 133 (4.80%) Scrum
19 122 (4.40%) Time Management
Programming Languages
1 1165 (42.06%) JavaScript
2 608 (21.95%) PHP
3 367 (13.25%) SQL
4 296 (10.69%) C#
5 146 (5.27%) Java
6 66 (2.38%) T-SQL
7 57 (2.06%) VB.NET
8 47 (1.70%) PHP5
9 41 (1.48%) Python
10 40 (1.44%) Ruby
11 18 (0.65%) VB
12 17 (0.61%) ActionScript
13 14 (0.51%) C
14 13 (0.47%) C++
15 11 (0.40%) Perl
16 10 (0.36%) Groovy
17 9 (0.32%) PowerHouse
18 8 (0.29%) Scala
19 7 (0.25%) VBA
20 5 (0.18%) XPath
Qualifications
1 453 (16.35%) Degree
2 6 (0.22%) Security Cleared
2 6 (0.22%) Microsoft Certification
3 4 (0.14%) Cisco Certification
4 3 (0.11%) CCDA
4 3 (0.11%) CCNP
5 2 (0.072%) GNVQ
5 2 (0.072%) OCPJP
5 2 (0.072%) PRINCE2 Certification
6 1 (0.036%) MCSE
6 1 (0.036%) ISEB
6 1 (0.036%) Oracle Certification
6 1 (0.036%) CCNA
6 1 (0.036%) Sun Certification
6 1 (0.036%) ITIL Certification
6 1 (0.036%) MBA
6 1 (0.036%) ISTQB
6 1 (0.036%) MCITP
6 1 (0.036%) MySQL Certification
6 1 (0.036%) APMP
Quality Assurance & Compliance
1 69 (2.49%) QA
2 35 (1.26%) WCAG
3 17 (0.61%) SLA
4 14 (0.51%) WAI
5 8 (0.29%) ISO 9001
6 5 (0.18%) PCI DSS
7 2 (0.072%) ISO 14001
System Software
1 6 (0.22%) Active Directory
2 3 (0.11%) Varnish
3 2 (0.072%) VMware Infrastructure
4 1 (0.036%) Hyper-V
Systems Management
1 16 (0.58%) Vagrant
2 10 (0.36%) Puppet
3 8 (0.29%) Capistrano
4 5 (0.18%) HP Data Protector
5 3 (0.11%) CiscoWorks
6 1 (0.036%) Nagios
Vendors
1 744 (26.86%) Google
2 253 (9.13%) Adobe
3 243 (8.77%) Facebook
4 212 (7.65%) Twitter
5 209 (7.55%) Microsoft
6 68 (2.45%) Zend
7 67 (2.42%) Sitecore
8 59 (2.13%) Omniture
9 51 (1.84%) hybris
10 46 (1.66%) Coremetrics
11 33 (1.19%) Demandware
12 31 (1.12%) Yahoo!
13 28 (1.01%) Salesforce.com
14 23 (0.83%) ATG
15 20 (0.72%) Oracle
16 18 (0.65%) AccuRev
17 16 (0.58%) Business Objects
18 15 (0.54%) Interwoven
19 13 (0.47%) HP
19 13 (0.47%) Apple
Salisbury, Wiltshire
ARM Technology
Salary: £25 - £35 per annum + pension
Posted: 1 hour ago
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 1 hour ago
South West London
Engage PSG
Salary: £50000 - £51000 per annum + 10% bonus
Posted: 16 hours ago
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum
Posted: 16 hours ago
Bolton, Lancashire
Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £30,000 per annum
Posted: 17 hours ago
Leeds, West Yorkshire
Bluetownonline
Salary: £18k per year
Posted: 17 hours ago
London
HAYS INFORMATION TECHNOLOGY
Salary: £35000.00 - £45000.00 per annum
Posted: 17 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 18 hours ago
Nelson, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: 18 hours ago
Southend-On-Sea, Essex
Circle Recruitment
Salary: £40000 per annum + Benefits
Posted: 18 hours ago
Wrexham, Clwyd
Applause IT Innovation
Salary: £25000 - £30000 per annum + + Great benefits
Posted: 18 hours ago
Maidstone, Kent
Eaglecliff
Salary: From £25,000 to £35,000 per annum + Benefits
Posted: 19 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 20 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 20 hours ago
London
Aspire
Posted: 20 hours ago
Midlands
RecruitmentRevolution.com
Posted: 20 hours ago
London
Randstad Digital
Posted: 20 hours ago
London
Give-A-Grad-A-Go Ltd
Salary: £18k - 22.5k per year
Posted: 22 hours ago
Newport, Gwent
Pro-Quest Resourcing Ltd
Salary: From £30,000 to £37,000 per annum + benefits
Posted: 23 hours ago
Uxbridge, Middlesex
Bristol-Myers Squibb
Posted: 23 hours ago