The first table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 216 212 169
Rank change year-on-year
-4 -43
Permanent jobs citing SEO 1601 1488 1982
As % of all permanent IT jobs located in the UK 1.35% 1.35% 1.59%
As % of the Processes & Methodologies category 1.68% 1.71% 2.08%
Number of salaries quoted 1044 1241 1823
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £23,000 £24,000
10% offered a salary of more than £55,000 £60,000 £60,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
95560 86985 95494
As % of all permanent IT jobs located in the UK 80.31% 78.74% 76.60%
Number of salaries quoted 76807 71321 81167
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 24 April 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -13 1504 £35,000 - 133
London -33 611 £40,000 - 45
South East -8 313 £35,000 +7.69% 31
North West 0 177 £29,000 -3.33% 13
City of London +8 174 £42,500 +6.25% 15
Yorkshire -45 112 £30,000 +3.44% 9
Manchester -5 103 £27,500 -8.33% 7
South West +54 88 £29,500 -2.47% 10
East of England -28 87 £30,000 -11.76% 10
West Midlands +37 76 £30,000 -11.11% 11
Surrey +17 73 £37,500 +14.50% 12
Scotland +46 54 £37,500 +36.36%
West Yorkshire -57 52 £30,000 +3.44% 6
Cheshire +40 51 £31,500 +14.54% 2
Hampshire -4 44 £35,000 +27.27% 3
East Midlands +2 41 £30,000 +9.09% 3
Berkshire -7 41 £37,500 +7.14% 4
West Sussex +2 35 £36,000 +12.50% 2
Wiltshire +16 34 £30,000 -10.35% 2
Hertfordshire -16 34 £33,750 -20.58% 3
Glasgow +14 33 £37,500 +25.00%
Oxfordshire +7 32 £37,500 -6.25% 3
Swindon +17 29 £30,000 -8.89%
East Sussex -32 29 £32,500 -7.14% 5
Brighton -30 28 £36,250 +3.57% 5
Bristol +27 27 £29,000 +12.62% 1
Leeds -72 26 £26,000 -13.33% 2
Cambridgeshire +28 25 £33,750 -20.58% 4
Birmingham +20 25 £30,000 -29.41% 3
North Yorkshire -25 25 £35,000 +25.00% 1

SEO
Top 30 Related IT Skills

For the 6 months to 24 April 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1524 (53.53%) Marketing
2 1436 (50.44%) HTML
3 1236 (43.41%) CSS
4 1094 (38.43%) JavaScript
5 1078 (37.86%) Analytics
6 894 (31.40%) E-Commerce
7 798 (28.03%) Pay per click
8 780 (27.40%) Social Media
9 730 (25.64%) Google
10 718 (25.22%) jQuery
11 683 (23.99%) Digital Marketing
12 614 (21.57%) CMS
13 558 (19.60%) PHP
14 553 (19.42%) HTML5
15 508 (17.84%) Google Analytics
16 488 (17.14%) .NET
17 470 (16.51%) Degree
18 440 (15.45%) CSS3
19 425 (14.93%) SQL
20 419 (14.72%) Web Development
21 403 (14.16%) Online Marketing
22 372 (13.07%) Retail
23 355 (12.47%) Photoshop
24 350 (12.29%) MySQL
25 345 (12.12%) MVC
26 338 (11.87%) ASP.NET
27 335 (11.77%) Advertising
28 326 (11.45%) Content Management
29 300 (10.54%) Finance
30 294 (10.33%) WordPress

SEO
Top Related IT Skills by Category

For the 6 months to 24 April 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 614 (21.57%) CMS
2 294 (10.33%) WordPress
3 153 (5.37%) Drupal
4 107 (3.76%) Umbraco
5 78 (2.74%) Node.js
6 67 (2.35%) Joomla!
7 65 (2.28%) SharePoint
8 63 (2.21%) IIS
9 59 (2.07%) Apache
10 32 (1.12%) Tomcat
10 32 (1.12%) Adobe CQ
11 31 (1.09%) ExpressionEngine
12 29 (1.02%) WebSphere
13 23 (0.81%) SharePoint 2010
13 23 (0.81%) ColdFusion
14 21 (0.74%) SharePoint Server
15 19 (0.67%) DNN
15 19 (0.67%) Sitecore CMS
16 17 (0.60%) TeamSite
17 13 (0.46%) SharePoint 2013
Applications
1 355 (12.47%) Photoshop
2 216 (7.59%) MS Excel
3 124 (4.36%) Adobe Illustrator
4 108 (3.79%) MS PowerPoint
5 99 (3.48%) MS Office
6 67 (2.35%) Fireworks
7 21 (0.74%) InDesign
8 15 (0.53%) MS Visio
9 13 (0.46%) MS Project
10 8 (0.28%) OmniGraffle
11 7 (0.25%) SPSS
12 5 (0.18%) Spreadsheet
13 4 (0.14%) Adobe After Effects
13 4 (0.14%) GIMP
14 2 (0.070%) Adobe Premiere
15 1 (0.035%) PowerPivot
15 1 (0.035%) CINEMA 4D
15 1 (0.035%) Stata
Business Applications
1 508 (17.84%) Google Analytics
2 165 (5.80%) Magento
3 86 (3.02%) WebTrends
4 33 (1.16%) SiteCatalyst
5 25 (0.88%) Fredhopper
6 17 (0.60%) Oracle CRM
7 12 (0.42%) Dynamics CRM
8 6 (0.21%) Tridion
9 3 (0.11%) Dynamics AX
10 2 (0.070%) osCommerce
11 1 (0.035%) Optimost
11 1 (0.035%) Oracle BPM
11 1 (0.035%) nopCommerce
Cloud Services
1 49 (1.72%) Amazon AWS
2 36 (1.26%) Amazon S3
3 31 (1.09%) Amazon SQS
3 31 (1.09%) ElastiCache
4 27 (0.95%) Microsoft Azure
5 12 (0.42%) GitHub
6 11 (0.39%) MailChimp
7 10 (0.35%) Cloud Computing
8 9 (0.32%) SaaS
9 7 (0.25%) Office 365
10 5 (0.18%) Amazon EC2
10 5 (0.18%) Basecamp
11 1 (0.035%) CloudFront
11 1 (0.035%) Google Apps
Communications & Networking
1 157 (5.51%) Internet
2 31 (1.09%) Intranet
3 22 (0.77%) DNS
4 16 (0.56%) HTTP
5 11 (0.39%) Extranet
6 9 (0.32%) SSL
6 9 (0.32%) FTP
7 4 (0.14%) Broadband
8 3 (0.11%) SSH
8 3 (0.11%) VPN
8 3 (0.11%) HTTPS
9 2 (0.070%) DHCP
9 2 (0.070%) MVNO
10 1 (0.035%) TCP/IP
10 1 (0.035%) SMS
Database & Business Intelligence
1 350 (12.29%) MySQL
2 258 (9.06%) SQL Server
3 146 (5.13%) Relational Database
4 58 (2.04%) SQL Server 2008
5 46 (1.62%) SQL Server 2005
6 35 (1.23%) Big Data
7 34 (1.19%) MongoDB
8 31 (1.09%) Amazon DynamoDB
9 27 (0.95%) SQL Server 2012
9 27 (0.95%) RDBMS
10 25 (0.88%) SQL Server Reporting Services
11 22 (0.77%) SQL Server Integration Services
12 16 (0.56%) NoSQL
13 15 (0.53%) Data Warehouse
14 14 (0.49%) Oracle Database
15 12 (0.42%) MS Access
16 9 (0.32%) Hadoop
17 8 (0.28%) Crystal Reports
18 7 (0.25%) Data Mining
19 6 (0.21%) Base SAS
Development Applications
1 170 (5.97%) Subversion
2 118 (4.14%) Visual Studio
3 115 (4.04%) Git (software)
4 84 (2.95%) Dreamweaver
5 63 (2.21%) Team Foundation Server
6 57 (2.00%) JIRA
7 40 (1.40%) Jasmine
8 31 (1.09%) NUnit
8 31 (1.09%) Eclipse
8 31 (1.09%) Ant
9 30 (1.05%) Maven
9 30 (1.05%) Selenium
10 23 (0.81%) JUnit
11 21 (0.74%) JSUnit
12 17 (0.60%) JsTestDriver
13 16 (0.56%) Axure RP
14 14 (0.49%) Grunt
15 12 (0.42%) QUnit
16 11 (0.39%) PhoneGap
17 9 (0.32%) Balsamiq Mockups
General
1 1524 (53.53%) Marketing
2 372 (13.07%) Retail
3 335 (11.77%) Advertising
4 300 (10.54%) Finance
5 143 (5.02%) Publishing
6 45 (1.58%) Telecoms
7 41 (1.44%) Games
8 36 (1.26%) Law
9 35 (1.23%) Pharmaceutical
10 32 (1.12%) Legal
11 29 (1.02%) Manufacturing
12 27 (0.95%) Banking
13 25 (0.88%) German Language
14 24 (0.84%) Electronics
14 24 (0.84%) Automotive
15 23 (0.81%) Billing
16 18 (0.63%) French Language
17 14 (0.49%) Back Office
18 11 (0.39%) Russian Language
19 8 (0.28%) Multimedia
Job Titles
1 993 (34.88%) Developer
2 419 (14.72%) Web Developer
3 258 (9.06%) Front-End Developer
4 250 (8.78%) Analyst
5 199 (6.99%) PHP Developer
6 177 (6.22%) PPC Specialist
6 177 (6.22%) PPC Executive
6 177 (6.22%) PPC Manager
6 177 (6.22%) PPC Analyst
7 169 (5.94%) Marketing Manager
8 160 (5.62%) Designer
9 149 (5.23%) Senior Developer
10 114 (4.00%) .NET Developer
11 97 (3.41%) SEO Executive
12 95 (3.34%) Account Manager
13 94 (3.30%) Web Designer
14 82 (2.88%) Junior
15 78 (2.74%) Business Analyst
16 77 (2.70%) Digital Marketing Manager
17 74 (2.60%) SEO Manager
Libraries, Frameworks & Software Standards
1 1436 (50.44%) HTML
2 1236 (43.41%) CSS
3 718 (25.22%) jQuery
4 553 (19.42%) HTML5
5 488 (17.14%) .NET
6 440 (15.45%) CSS3
7 338 (11.87%) ASP.NET
8 286 (10.05%) XML
9 267 (9.38%) Ajax
10 212 (7.45%) XHTML
11 182 (6.39%) Web Services
12 103 (3.62%) XSLT
13 100 (3.51%) Sass
14 94 (3.30%) .NET Framework
15 91 (3.20%) Flash
16 89 (3.13%) ASP.NET MVC
17 80 (2.81%) JSP
18 75 (2.63%) LESS
18 75 (2.63%) Twitter Bootstrap
18 75 (2.63%) ASP.NET Web Forms
Miscellaneous
1 780 (27.40%) Social Media
2 156 (5.48%) Digital Media
3 138 (4.85%) Mobile App
4 127 (4.46%) Blog
5 112 (3.93%) Copywriting
6 96 (3.37%) W3C
7 91 (3.20%) Computer Science
8 70 (2.46%) Statistics
9 69 (2.42%) Management Information System
10 66 (2.32%) Open Source
11 46 (1.62%) Graphic Design
12 32 (1.12%) Social Network
13 31 (1.09%) Mathematics
14 28 (0.98%) Visualisation
15 24 (0.84%) Economics
16 23 (0.81%) iPad
17 22 (0.77%) Photography
17 22 (0.77%) New Media
17 22 (0.77%) Enterprise Software
18 19 (0.67%) N-Tier
Operating Systems
1 129 (4.53%) Linux
2 90 (3.16%) Windows
3 85 (2.99%) Apple iOS
4 63 (2.21%) Android
5 21 (0.74%) UNIX
6 14 (0.49%) Windows Server 2008
7 11 (0.39%) Windows Server 2003
8 5 (0.18%) Windows Phone
9 4 (0.14%) Mac OS X
10 3 (0.11%) Windows XP
11 2 (0.070%) Ubuntu
11 2 (0.070%) Windows Mobile
11 2 (0.070%) webOS
11 2 (0.070%) CentOS
12 1 (0.035%) Mac OS
12 1 (0.035%) Red Hat Enterprise Linux
12 1 (0.035%) BlackBerry OS
12 1 (0.035%) Windows CE
Processes & Methodologies
1 1078 (37.86%) Analytics
2 894 (31.40%) E-Commerce
3 798 (28.03%) Pay per click
4 683 (23.99%) Digital Marketing
5 419 (14.72%) Web Development
6 403 (14.16%) Online Marketing
7 345 (12.12%) MVC
8 326 (11.45%) Content Management
9 281 (9.87%) Agile Software Development
10 270 (9.48%) Web Design
11 267 (9.38%) Project Management
12 259 (9.10%) Web Analytics
13 236 (8.29%) B2B
14 195 (6.85%) CRM
15 194 (6.81%) OO
16 190 (6.67%) Responsive Web Design
17 172 (6.04%) Email Marketing
18 141 (4.95%) TDD
19 139 (4.88%) B2C
20 115 (4.04%) Time Management
Programming Languages
1 1094 (38.43%) JavaScript
2 558 (19.60%) PHP
3 425 (14.93%) SQL
4 244 (8.57%) Java
5 230 (8.08%) C#
6 69 (2.42%) Python
7 44 (1.55%) PHP5
7 44 (1.55%) VB.NET
8 40 (1.40%) Ruby
9 37 (1.30%) R
10 33 (1.16%) T-SQL
11 32 (1.12%) XPath
12 30 (1.05%) VBA
13 29 (1.02%) ActionScript
14 17 (0.60%) Scala
15 14 (0.49%) ActionScript 3.0
16 13 (0.46%) Objective-C
16 13 (0.46%) Shell Script
17 10 (0.35%) C
17 10 (0.35%) VB
Qualifications
1 470 (16.51%) Degree
2 20 (0.70%) ITIL Certification
3 17 (0.60%) Microsoft Certification
4 14 (0.49%) PMI Certification
5 8 (0.28%) PhD
5 8 (0.28%) MCSE
6 7 (0.25%) Security Cleared
7 6 (0.21%) MCTS
8 5 (0.18%) CAPM
8 5 (0.18%) MCITP
8 5 (0.18%) PMP
9 4 (0.14%) PRINCE2 Practitioner
10 3 (0.11%) MBA
11 2 (0.070%) CCNA
11 2 (0.070%) Cisco Certification
11 2 (0.070%) Sun Certification
11 2 (0.070%) HND
12 1 (0.035%) ISEB
Quality Assurance & Compliance
1 47 (1.65%) SLA
2 39 (1.37%) QA
3 31 (1.09%) ISO 9001
4 15 (0.53%) WAI
5 10 (0.35%) WCAG
6 2 (0.070%) PCI DSS
System Software
1 6 (0.21%) Active Directory
2 3 (0.11%) Varnish
3 2 (0.070%) Hyper-V
Systems Management
1 15 (0.53%) Plesk
2 4 (0.14%) Vagrant
2 4 (0.14%) Puppet
2 4 (0.14%) Capistrano
3 2 (0.070%) EMC NetWorker
4 1 (0.035%) Systems Management Server (SMS)
Vendors
1 730 (25.64%) Google
2 226 (7.94%) Microsoft
3 213 (7.48%) Facebook
4 204 (7.17%) Adobe
5 160 (5.62%) Twitter
6 101 (3.55%) Omniture
7 83 (2.92%) Zend
8 75 (2.63%) Oracle
9 57 (2.00%) Coremetrics
10 54 (1.90%) Yahoo!
11 51 (1.79%) Sitecore
12 50 (1.76%) hybris
13 48 (1.69%) ATG
14 34 (1.19%) Hitwise
15 24 (0.84%) DoubleClick
16 23 (0.81%) Demandware
17 21 (0.74%) EPiServer
17 21 (0.74%) SAP
17 21 (0.74%) JD Edwards
17 21 (0.74%) Salesforce.com
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £32000.00 per annum + Generous Benefits
Posted: 6 hours ago
Warwickshire
Oscar Associates (UK) Ltd
Salary: £35000 - £45000 per annum
Posted: 9 hours ago
Bournemouth, Dorset
Venator Recruitment Limited
Salary: £20000 - £25000 per annum
Posted: 9 hours ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 9 hours ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 9 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £24,000 per annum
Posted: 10 hours ago
Hampshire
Opus Recruitment Solutions Ltd
Salary: £25000 to £35000 per annum
Posted: 10 hours ago
City, London
eCom Recruitment
Salary: From £45,000 to £55,000 per annum Benefits
Posted: 10 hours ago
Manchester, Lancashire
Circle Recruitment
Salary: £24000 - £30000 per annum + Benefits
Posted: 10 hours ago
London
Circle Recruitment
Salary: £50000 - £70000 per annum + Bonus + Benefits
Posted: 10 hours ago
Manchester, Lancashire
Evolution Recruitment Solutions
Salary: 23,000 - 30,000
Posted: 10 hours ago
City, London
Rullion IT Plus
Salary: £45000 - £50000 per annum + Excellent benefits
Posted: 10 hours ago
City, London
House of Fraser
Posted: 11 hours ago
Surrey
Staffworx Ltd
Salary: From £35,000 to £45,000 per annum
Posted: 12 hours ago
London
Staffworx Ltd
Salary: From £45,000 to £70,000 per annum excellent salary + training
Posted: 12 hours ago
Yorkshire
MET Marketing
Posted: 13 hours ago
City, London
Creation Recruitment
Posted: 13 hours ago
Uttoxeter, Staffordshire
Top Cashback
Posted: 13 hours ago
Bolton, Lancashire
Top Cashback
Posted: 13 hours ago
Chelmsford, Essex
Bridge Noble
Salary: £50000 - £70000 per annum + Benefits
Posted: 16 hours ago