The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 372 314 235
Rank change year-on-year
-58 -79
Permanent jobs citing SEO 782 1111 1536
As % of all permanent IT jobs located in the UK 0.80% 1.01% 1.32%
As % of the Processes & Methodologies category 0.91% 1.15% 1.55%
Number of salaries quoted 667 789 1045
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,000 £25,000 £22,700
10% offered a salary of more than £62,500 £60,000 £52,500
UK excluding London median salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85991 96193 99396
As % of all permanent IT jobs located in the UK 87.80% 87.24% 85.40%
Number of salaries quoted 71817 78620 80201
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 26 July 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 26 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -57 747 £35,000 -4.10% 133
London -48 277 £45,000 +5.88% 55
South East -85 138 £37,500 - 19
West Midlands +15 97 £25,000 -27.53% 10
North West -12 85 £30,000 +9.09% 20
Manchester -14 51 £30,000 - 13
South West +43 50 £35,000 +25.00% 8
Yorkshire -4 39 £26,500 -15.20% 8
Surrey +6 37 £37,500 -6.25% 4
Warwickshire +31 32 £25,000 -33.33%
East of England +23 32 £35,000 -4.76% 6
Berkshire -41 32 £36,750 -13.52% 6
West Yorkshire +9 30 £27,000 - 6
Rugby - 30 £25,000 -
Wiltshire +31 25 £35,000 -25.53% 1
Leeds +16 22 £25,000 -7.40% 6
East Midlands +9 22 £32,500 +4.00% 7
Staffordshire -4 22 £22,500 -42.30% 3
City of London -35 22 £43,750 +2.94% 9
Swindon +26 20 - - 1
Wales +15 19 £30,000 -4.00% 1
Cheshire +21 17 £32,500 +8.33% 2
West Sussex +5 17 £33,500 -4.28% 1
East Sussex +4 16 £27,500 -21.42% 3
Brighton -7 16 £27,500 -21.42% 2
Birmingham +1 15 £37,000 +2.06% 4
Buckinghamshire +29 13 £42,500 +30.76% 1
Milton Keynes +24 13 £42,500 +21.42% 1
Scotland -2 13 £30,500 -6.15% 2
Swansea - 13 £30,000 - 1

SEO
Top 30 Related IT Skills

For the 6 months to 26 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 808 (53.33%) HTML
2 749 (49.44%) CSS
3 718 (47.39%) Marketing
4 653 (43.10%) JavaScript
5 557 (36.77%) Analytics
6 436 (28.78%) Web Development
7 427 (28.18%) HTML5
8 397 (26.20%) jQuery
9 396 (26.14%) Google
10 352 (23.23%) E-Commerce
11 348 (22.97%) Google Analytics
12 344 (22.71%) Social Media
13 331 (21.85%) Digital Marketing
14 323 (21.32%) Agile Software Development
14 323 (21.32%) CMS
15 311 (20.53%) CSS3
16 304 (20.07%) Pay per click
17 288 (19.01%) PHP
18 281 (18.55%) User Experience
19 235 (15.51%) MVC
20 229 (15.12%) Git (software)
21 228 (15.05%) Front End Development
22 202 (13.33%) Degree
23 201 (13.27%) .NET
24 195 (12.87%) AngularJS
25 189 (12.48%) WordPress
26 188 (12.41%) Analytical Skills
27 187 (12.34%) Sass
28 180 (11.88%) Microsoft
29 177 (11.68%) Photoshop

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 323 (21.32%) CMS
2 189 (12.48%) WordPress
3 40 (2.64%) Joomla!
3 40 (2.64%) Umbraco
4 38 (2.51%) Drupal
5 33 (2.18%) SharePoint
6 31 (2.05%) Sitecore CMS
7 24 (1.58%) IIS
8 23 (1.52%) Alfresco
9 19 (1.25%) Apache
10 14 (0.92%) Confluence
11 12 (0.79%) Apache Solr
12 11 (0.73%) SharePoint 2010
13 9 (0.59%) nginx
14 8 (0.53%) Apache Spark
14 8 (0.53%) ExpressionEngine
14 8 (0.53%) Kentico
15 7 (0.46%) Elasticsearch
15 7 (0.46%) Tomcat
16 6 (0.40%) SharePoint 2013
Applications
1 177 (11.68%) Photoshop
2 122 (8.05%) MS Excel
3 81 (5.35%) MS Office
4 65 (4.29%) Adobe Illustrator
4 65 (4.29%) MS PowerPoint
5 28 (1.85%) Adobe Creative Suite
6 24 (1.58%) Fireworks
7 15 (0.99%) Adobe After Effects
8 13 (0.86%) Acrobat
9 12 (0.79%) GIMP
10 7 (0.46%) InDesign
11 6 (0.40%) MS Visio
11 6 (0.40%) Spreadsheet
12 4 (0.26%) ImageReady
12 4 (0.26%) OmniGraffle
13 3 (0.20%) MS Project
14 2 (0.13%) Adobe Premiere
15 1 (0.066%) Final Cut Pro
15 1 (0.066%) InVision
15 1 (0.066%) Mingle
Business Applications
1 84 (5.54%) Magento
2 11 (0.73%) WebTrends
3 6 (0.40%) nopCommerce
4 4 (0.26%) Adobe Campaign
4 4 (0.26%) Payment Gateway
4 4 (0.26%) SAP Oil and Gas
5 3 (0.20%) Dynamics CRM
6 2 (0.13%) OpenCart
6 2 (0.13%) Salesforce.com CRM
7 1 (0.066%) Fredhopper
7 1 (0.066%) Pegasus Opera
7 1 (0.066%) Remedy ITSM
7 1 (0.066%) Shopify
7 1 (0.066%) Sprinklr
Cloud Services
1 348 (22.97%) Google Analytics
2 92 (6.07%) AdWords
3 37 (2.44%) Amazon AWS
4 31 (2.05%) Microsoft Azure
5 28 (1.85%) SaaS
6 14 (0.92%) Adobe Analytics
7 12 (0.79%) GitHub
7 12 (0.79%) MailChimp
8 11 (0.73%) Office 365
9 10 (0.66%) Google Tag Manager
10 8 (0.53%) Basecamp
10 8 (0.53%) Google Cloud Platform
11 7 (0.46%) Adobe Creative Cloud
12 6 (0.40%) PaaS
13 3 (0.20%) Sage Pay
14 2 (0.13%) Amazon EC2
14 2 (0.13%) Trello
15 1 (0.066%) Amazon S3
15 1 (0.066%) Cloud Computing
15 1 (0.066%) IaaS
Communications & Networking
1 134 (8.84%) Internet
2 36 (2.38%) Intranet
3 20 (1.32%) HTTP
4 11 (0.73%) DNS
4 11 (0.73%) FTP
5 6 (0.40%) Extranet
6 5 (0.33%) Firewall
7 4 (0.26%) Broadband
7 4 (0.26%) HTTPS
7 4 (0.26%) TCP/IP
8 3 (0.20%) SMS
9 2 (0.13%) LAN
9 2 (0.13%) Skype
9 2 (0.13%) SSH
9 2 (0.13%) VPN
9 2 (0.13%) WAN
10 1 (0.066%) Asterisk PBX
10 1 (0.066%) SMTP
10 1 (0.066%) SSL
10 1 (0.066%) VoIP
Database & Business Intelligence
1 147 (9.70%) MySQL
2 89 (5.87%) SQL Server
3 48 (3.17%) Relational Database
4 41 (2.71%) MongoDB
5 24 (1.58%) Big Data
6 21 (1.39%) NoSQL
7 17 (1.12%) SQL Server 2008
8 15 (0.99%) Hadoop
8 15 (0.99%) RDBMS
9 11 (0.73%) SQL Server 2005
10 8 (0.53%) PostgreSQL
11 6 (0.40%) Data Warehouse
12 5 (0.33%) Amazon DynamoDB
13 4 (0.26%) Amazon RDS
13 4 (0.26%) Data Mining
13 4 (0.26%) SQL Server 2012
13 4 (0.26%) SQL Server Reporting Services
14 3 (0.20%) DB2
14 3 (0.20%) OLTP
14 3 (0.20%) Oracle OLAP
Development Applications
1 229 (15.12%) Git (software)
2 66 (4.36%) Grunt
3 63 (4.16%) Subversion
4 51 (3.37%) Visual Studio
5 39 (2.57%) Team Foundation Server
6 35 (2.31%) Maven
7 31 (2.05%) Dreamweaver
8 27 (1.78%) gulp
8 27 (1.78%) JIRA
9 26 (1.72%) Jasmine
10 25 (1.65%) Ant
11 20 (1.32%) Apache Ivy
11 20 (1.32%) Jenkins
12 18 (1.19%) Selenium
13 17 (1.12%) Karma Test Runner
14 11 (0.73%) Axure RP
14 11 (0.73%) Protractor
15 10 (0.66%) Vagrant
16 9 (0.59%) Mercurial
17 7 (0.46%) WebDriver
General
1 718 (47.39%) Marketing
2 134 (8.84%) Finance
3 131 (8.65%) Retail
4 125 (8.25%) Advertising
5 62 (4.09%) Banking
6 58 (3.83%) Telecoms
7 56 (3.70%) Publishing
8 49 (3.23%) Legal
9 45 (2.97%) Games
10 23 (1.52%) Law
11 20 (1.32%) Multimedia
12 17 (1.12%) Brand Awareness
13 16 (1.06%) Manufacturing
14 12 (0.79%) Electronics
15 6 (0.40%) Aerospace
15 6 (0.40%) Automotive
15 6 (0.40%) French Language
16 5 (0.33%) Back Office
16 5 (0.33%) Italian Language
16 5 (0.33%) Spanish Language
Job Titles
1 607 (40.07%) Developer
2 236 (15.58%) Web Developer
3 192 (12.67%) Front End Developer (Client-Side Developer)
4 165 (10.89%) JavaScript Developer
5 116 (7.66%) HTML Developer
6 106 (7.00%) PHP Developer
7 104 (6.86%) HTML CSS Developer
8 101 (6.67%) SEO Manager
9 86 (5.68%) SEO Executive
10 79 (5.21%) .NET Developer
11 75 (4.95%) Marketing Manager
12 72 (4.75%) Analyst
13 69 (4.55%) Designer
14 59 (3.89%) Account Manager
15 57 (3.76%) Senior Developer
16 54 (3.56%) SEO Specialist
17 53 (3.50%) MySQL Developer
18 52 (3.43%) Front End Web Developer (Client-Side Developer)
19 50 (3.30%) Architect
19 50 (3.30%) Marketing Executive
Libraries, Frameworks & Software Standards
1 808 (53.33%) HTML
2 749 (49.44%) CSS
3 427 (28.18%) HTML5
4 397 (26.20%) jQuery
5 311 (20.53%) CSS3
6 201 (13.27%) .NET
7 195 (12.87%) AngularJS
8 187 (12.34%) Sass
9 141 (9.31%) ASP.NET
10 120 (7.92%) Ajax
11 104 (6.86%) XML
12 99 (6.53%) Web Services
13 95 (6.27%) LESS
14 80 (5.28%) Twitter Bootstrap
15 75 (4.95%) JSON
16 69 (4.55%) XHTML
17 66 (4.36%) React
18 65 (4.29%) ASP.NET MVC
19 64 (4.22%) Node.js
20 51 (3.37%) REST
Miscellaneous
1 344 (22.71%) Social Media
2 281 (18.55%) User Experience
3 188 (12.41%) Analytical Skills
4 83 (5.48%) Mobile App
5 78 (5.15%) Computer Science
6 61 (4.03%) Digital Media
7 53 (3.50%) Graphic Design
8 45 (2.97%) Blog
8 45 (2.97%) W3C
9 31 (2.05%) Management Information System
10 26 (1.72%) Copywriting
11 25 (1.65%) Algorithms
12 22 (1.45%) Fintech
12 22 (1.45%) iPad
13 21 (1.39%) RIA
14 17 (1.12%) Animation
15 13 (0.86%) Social Network
15 13 (0.86%) Visualisation
16 12 (0.79%) Statistics
17 11 (0.73%) New Media
Operating Systems
1 81 (5.35%) Linux
2 48 (3.17%) Android
2 48 (3.17%) Apple iOS
3 23 (1.52%) Windows
4 9 (0.59%) Windows Server
5 6 (0.40%) Windows Server 2008
6 5 (0.33%) Ubuntu
7 4 (0.26%) Windows Server 2012
8 3 (0.20%) Windows 7
9 2 (0.13%) CentOS
9 2 (0.13%) Debian
9 2 (0.13%) Red Hat Enterprise Linux
10 1 (0.066%) Unix
10 1 (0.066%) Windows Server 2003
Processes & Methodologies
1 557 (36.77%) Analytics
2 436 (28.78%) Web Development
3 352 (23.23%) E-Commerce
4 331 (21.85%) Digital Marketing
5 323 (21.32%) Agile Software Development
6 304 (20.07%) Pay per click
7 235 (15.51%) MVC
8 228 (15.05%) Front End Development
9 157 (10.36%) Content Management
10 137 (9.04%) Web Design
11 128 (8.45%) Responsive Web Design
12 116 (7.66%) Project Management
13 114 (7.52%) CRM
14 106 (7.00%) OO
15 98 (6.47%) Scrum
16 96 (6.34%) TDD
17 95 (6.27%) B2B
18 93 (6.14%) Email Marketing
19 91 (6.01%) Web Analytics
20 86 (5.68%) Open Source
Programming Languages
1 653 (43.10%) JavaScript
2 288 (19.01%) PHP
3 147 (9.70%) C#
4 120 (7.92%) SQL
5 110 (7.26%) Java
6 31 (2.05%) VB.NET
7 13 (0.86%) Python
8 12 (0.79%) Objective-C
8 12 (0.79%) Ruby
9 11 (0.73%) PHP 5
10 7 (0.46%) Apple Swift
10 7 (0.46%) Perl
11 6 (0.40%) ActionScript
11 6 (0.40%) Groovy
11 6 (0.40%) VBA
12 4 (0.26%) ActionScript 3.0
13 3 (0.20%) C++
13 3 (0.20%) ECMAScript
13 3 (0.20%) PowerShell
13 3 (0.20%) TypeScript
Qualifications
1 202 (13.33%) Degree
2 26 (1.72%) Security Cleared
3 22 (1.45%) SC Cleared
4 16 (1.06%) MBA
5 11 (0.73%) HND
6 6 (0.40%) Microsoft Certification
7 4 (0.26%) PRINCE2 Practitioner
8 3 (0.20%) CITP
8 3 (0.20%) DBS Check
8 3 (0.20%) ISTQB
9 2 (0.13%) Postgraduate
10 1 (0.066%) ISEB
10 1 (0.066%) ISTQB Foundation Certification
10 1 (0.066%) MCSD
10 1 (0.066%) MOS
10 1 (0.066%) PMI Certification
Quality Assurance & Compliance
1 29 (1.91%) QA
2 11 (0.73%) WAI
3 8 (0.53%) WCAG
4 6 (0.40%) SLA
5 5 (0.33%) Data Quality
6 3 (0.20%) PCI DSS
7 2 (0.13%) ISO 14001
7 2 (0.13%) ISO 9001
8 1 (0.066%) Actionable Recommendations
System Software
1 15 (0.99%) Docker
2 7 (0.46%) HDFS
3 5 (0.33%) Active Directory
4 3 (0.20%) Virtual Machines
4 3 (0.20%) VirtualBox
5 2 (0.13%) VMware ESX
6 1 (0.066%) Hyper-V
6 1 (0.066%) VMware ESXi
6 1 (0.066%) VMware Infrastructure
6 1 (0.066%) vSphere
Systems Management
1 11 (0.73%) Puppet
2 8 (0.53%) cPanel
2 8 (0.53%) Kubernetes
3 6 (0.40%) Ansible
3 6 (0.40%) Opscode Chef
3 6 (0.40%) TeamSite
4 1 (0.066%) HP Data Protector
4 1 (0.066%) Microsoft Clustering
4 1 (0.066%) MOM
4 1 (0.066%) NetBackup
4 1 (0.066%) SCCM
4 1 (0.066%) SCVMM
Vendors
1 396 (26.14%) Google
2 180 (11.88%) Microsoft
3 164 (10.83%) Adobe
4 83 (5.48%) Twitter
5 70 (4.62%) Facebook
6 41 (2.71%) Sitecore
7 20 (1.32%) EPiServer
8 16 (1.06%) Apigee
8 16 (1.06%) Mashery
9 14 (0.92%) Omniture
9 14 (0.92%) Oracle
10 13 (0.86%) DoubleClick
11 12 (0.79%) Salesforce.com
12 10 (0.66%) IBM
13 8 (0.53%) MuleSoft
13 8 (0.53%) VMware
13 8 (0.53%) Yahoo!
13 8 (0.53%) Zend
14 7 (0.46%) HubSpot
14 7 (0.46%) hybris
East Sussex
Greywood Associates Limited
Salary: £20000 - £24000 per annum + Benefits
Posted: 5 hours ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 5 hours ago
Wembley, Middlesex
ProgrammeMaster
Salary: Dependent on Experience
Posted: 4 hours ago
Horley, Surrey
Evolution Recruitment Solutions
Salary: 40,000-50,000
Posted: 3 hours ago
Wolverhampton, West Midlands (County)
Talent International
Salary: £0.00 per annum
Posted: 6 hours ago
City, London
Greywood Associates Limited
Salary: £28000 - £34000 per annum + bens
Posted: 6 hours ago
Greater Manchester
Net Recruit.co.uk Ltd
Salary: £18,000 - £22,000 DOE
Posted: 3 hours ago
Crawley, West Sussex
SLS Services Ltd
Salary: Circa £45,000 + 25 days holiday, pension & life assurance
Posted: Yesterday
City, London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: 6 hours ago
North Yorkshire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: Yesterday
South West London
Understanding Recruitment
Salary: £45000 - £50000 per annum + benefits
Posted: Yesterday
City, London
Premier IT
Salary: £0.00 per annum
Posted: 20 hours ago
Milton Keynes, Buckinghamshire
Square One Resources
Salary: From £20,000 to £30,000 per annum
Posted: 20 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: Yesterday
South East London
Uniting Ambition
Salary: £75k - 80k per year + Benefits & 25 days holiday
Posted: Yesterday
Central London / West End
Deanslist Limited
Salary: From £60,000 to £70,000 per annum + Bonus + Benefits (e.g. pension, ge
Posted: Yesterday
City, London
ANSON MCCADE
Salary: Up to £42,000.
Posted: 4 days ago
London
C4 Commerce
Salary: From £35,000 to £45,000 per annum + 10% bonus
Posted: 3 days ago
Bristol, Avon
The People Network
Salary: £25000 - £45000 per annum + plus superb benefits package
Posted: Yesterday
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £35000 per annum + Benefits
Posted: 5 days ago
West London
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + Bonus + Benefits
Posted: Yesterday
South East London
Uniting Ambition
Salary: £40k - 50k per year + Benefits & 25 days holiday
Posted: 22 hours ago
London
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum + 10% Bonus
Posted: 3 days ago
Southampton, Hampshire
Capita Resourcing - IT Resourcing
Salary: £30000 - £35000 per annum + benefits
Posted: 4 days ago
City, London
onezeero.
Salary: £40000 - £45000 per annum
Posted: 4 days ago
London
Randstad Technologies
Salary: £40 - £50000 per annum + Benefits
Posted: 5 days ago
London
C4 Commerce
Salary: From £35,000 to £45,000 per annum 10% bonus, pension, healthcare and g
Posted: 3 days ago
Oxford, Oxfordshire
Opus Recruitment Solutions Ltd
Salary: £25000 - £40000 per annum
Posted: 3 days ago
Nottingham, Nottinghamshire
Oscar
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Skelmersdale, Lancashire
Nutriculture UK LTD
Posted: 7 days ago