The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 292 230 229
Rank change year-on-year
-62 -1
Permanent jobs citing SEO 1111 1544 1386
As % of all permanent IT jobs located in the UK 1.00% 1.31% 1.28%
As % of the Processes & Methodologies category 1.19% 1.58% 1.58%
Number of salaries quoted 806 1038 1077
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,500 £23,500 £22,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93605 97685 87746
As % of all permanent IT jobs located in the UK 84.58% 82.72% 80.80%
Number of salaries quoted 76475 79074 72329
Average salary £50,000 £48,558 £45,500
Average salary % change year-on-year
+2.96% +6.72%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £71,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 3 July 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 1071 £35,000 - 192
London -55 407 £42,500 +4.93% 83
South East +1 282 £37,500 +5.63% 42
City of London +33 127 £42,500 +3.03% 21
North West -45 125 £27,500 +5.76% 26
Yorkshire -33 79 £30,000 - 14
Berkshire +16 76 £42,500 - 10
Manchester -41 72 £30,000 +15.38% 12
West Midlands -56 63 £33,500 +21.81% 9
Surrey -7 60 £40,000 -5.88% 6
East of England -40 39 £34,066 -3.36% 11
Kent +15 38 £40,000 +23.07% 1
South West -13 38 £28,750 -4.16% 4
Hampshire -10 34 £26,250 -14.63% 14
West Yorkshire -37 33 £26,000 -8.77% 7
East Midlands +13 32 £31,875 -0.39% 3
Leeds -19 30 £26,000 -22.96% 6
South Yorkshire +13 27 £32,500 -7.14% 1
Cheshire -4 25 £31,250 +25.00% 4
Oxfordshire +2 24 £30,000 -4.76% 3
Hertfordshire -12 24 £38,750 +9.15% 6
Brighton +7 22 £35,000 -12.50% 3
East Sussex +3 22 £35,000 -12.50% 4
Scotland -6 22 £32,750 -12.66% 2
Staffordshire -12 22 £35,000 - 4
Lancashire -16 22 £21,500 -21.81% 7
Guildford +20 21 £40,000 -5.88% 2
Maidenhead +13 19 £20,000 -20.00% 1
Doncaster - 17 £32,500 - 1
Stansted - 17 - -

SEO
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1269 (58.18%) Marketing
2 1215 (55.71%) HTML
3 1050 (48.14%) CSS
4 881 (40.39%) Analytics
5 877 (40.21%) JavaScript
6 651 (29.85%) Google
7 644 (29.53%) Pay per click
8 639 (29.30%) Social Media
9 637 (29.21%) jQuery
10 631 (28.93%) Digital Marketing
11 524 (24.03%) E-Commerce
12 516 (23.66%) Google Analytics
13 501 (22.97%) CMS
14 498 (22.83%) PHP
15 475 (21.78%) HTML5
16 429 (19.67%) User Experience
17 389 (17.84%) Web Development
18 371 (17.01%) CSS3
19 366 (16.78%) Degree
20 356 (16.32%) Agile Software Development
21 328 (15.04%) MySQL
22 326 (14.95%) Content Management
23 307 (14.08%) Photoshop
24 298 (13.66%) Adobe
24 298 (13.66%) Analytical Skills
25 292 (13.39%) .NET
26 267 (12.24%) SQL
27 264 (12.10%) WordPress
28 238 (10.91%) MVC
29 237 (10.87%) Project Management

SEO
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 501 (22.97%) CMS
2 264 (12.10%) WordPress
3 78 (3.58%) Drupal
4 70 (3.21%) Umbraco
5 67 (3.07%) IIS
6 51 (2.34%) Node.js
7 48 (2.20%) Sitecore CMS
8 39 (1.79%) Apache
9 38 (1.74%) Joomla!
10 35 (1.60%) Kentico
11 23 (1.05%) Tomcat
12 22 (1.01%) Sitefinity
13 20 (0.92%) SharePoint
14 18 (0.83%) Adobe Experience Manager
15 16 (0.73%) DNN
16 15 (0.69%) SAS
17 14 (0.64%) Immediacy CMS
18 13 (0.60%) nginx
19 8 (0.37%) Apache Solr
19 8 (0.37%) WebSphere
Applications
1 307 (14.08%) Photoshop
2 123 (5.64%) MS Excel
3 107 (4.91%) Adobe Illustrator
4 83 (3.81%) MS Office
5 78 (3.58%) Adobe Creative Suite
6 56 (2.57%) MS PowerPoint
7 47 (2.15%) InDesign
8 41 (1.88%) Fireworks
9 32 (1.47%) Spreadsheet
10 22 (1.01%) Adobe After Effects
11 20 (0.92%) MS Visio
12 15 (0.69%) SPSS
13 10 (0.46%) OmniGraffle
14 7 (0.32%) Acrobat
14 7 (0.32%) MS Project
15 4 (0.18%) Final Cut Pro
16 3 (0.14%) GIMP
17 2 (0.092%) Adobe Premiere
Business Applications
1 117 (5.36%) Magento
2 35 (1.60%) WebTrends
3 4 (0.18%) SAP Oil and Gas
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Tridion
4 3 (0.14%) Bond Adapt
4 3 (0.14%) Radian6
5 2 (0.092%) Shopify
5 2 (0.092%) Dynamics CRM
5 2 (0.092%) Dynamics AX
6 1 (0.046%) Oracle BPM
6 1 (0.046%) Adobe Campaign
Cloud Services
1 516 (23.66%) Google Analytics
2 57 (2.61%) SaaS
3 38 (1.74%) Adobe Analytics
4 25 (1.15%) Amazon AWS
5 21 (0.96%) Microsoft Azure
6 17 (0.78%) GitHub
7 12 (0.55%) MailChimp
8 4 (0.18%) Basecamp
8 4 (0.18%) Amazon EC2
8 4 (0.18%) PaaS
9 3 (0.14%) Rackspace Cloud
10 1 (0.046%) CloudFront
10 1 (0.046%) Cloud Computing
Communications & Networking
1 126 (5.78%) Internet
2 57 (2.61%) Intranet
3 37 (1.70%) DNS
4 23 (1.05%) HTTP
5 15 (0.69%) SSL
6 14 (0.64%) FTP
7 13 (0.60%) Wireless
8 8 (0.37%) Broadband
9 6 (0.28%) SSH
10 3 (0.14%) Skype
10 3 (0.14%) TCP/IP
11 2 (0.092%) SMS
11 2 (0.092%) DHCP
11 2 (0.092%) HTTPS
12 1 (0.046%) WebEx
12 1 (0.046%) Extranet
12 1 (0.046%) Firewall
Database & Business Intelligence
1 328 (15.04%) MySQL
2 195 (8.94%) SQL Server
3 65 (2.98%) Relational Database
4 29 (1.33%) SQL Server 2005
5 26 (1.19%) SQL Server 2008
5 26 (1.19%) RDBMS
6 13 (0.60%) MS Access
6 13 (0.60%) Big Data
7 10 (0.46%) MongoDB
7 10 (0.46%) NoSQL
8 9 (0.41%) SQL Server Analysis Services
8 9 (0.41%) Microsoft Analysis Services
9 8 (0.37%) Redis
10 7 (0.32%) DB2
11 5 (0.23%) Data Mining
12 4 (0.18%) SQL Server Reporting Services
12 4 (0.18%) Amazon RDS
13 3 (0.14%) Oracle Reports
13 3 (0.14%) Data Warehouse
14 2 (0.092%) OLAP
Development Applications
1 198 (9.08%) Git (software)
2 128 (5.87%) Subversion
3 76 (3.48%) Visual Studio
4 47 (2.15%) Dreamweaver
5 35 (1.60%) Axure RP
6 34 (1.56%) Jenkins
7 26 (1.19%) Grunt
8 24 (1.10%) JIRA
9 16 (0.73%) Jasmine
9 16 (0.73%) Bitbucket
10 15 (0.69%) Mercurial
10 15 (0.69%) TeamCity
11 14 (0.64%) Ant
11 14 (0.64%) Team Foundation Server
12 12 (0.55%) Eclipse
12 12 (0.55%) gulp
13 8 (0.37%) SQL Server Management Studio (SSMS)
13 8 (0.37%) Maven
14 6 (0.28%) Selenium
14 6 (0.28%) Karma Test Runner
General
1 1269 (58.18%) Marketing
2 229 (10.50%) Finance
3 216 (9.90%) Retail
4 204 (9.35%) Advertising
5 55 (2.52%) Telecoms
6 50 (2.29%) Publishing
7 35 (1.60%) Multimedia
8 23 (1.05%) Automotive
8 23 (1.05%) Banking
8 23 (1.05%) German Language
9 22 (1.01%) Legal
10 17 (0.78%) French Language
11 16 (0.73%) Games
11 16 (0.73%) Law
12 15 (0.69%) Back Office
13 13 (0.60%) Manufacturing
14 10 (0.46%) Pharmaceutical
15 9 (0.41%) Electronics
15 9 (0.41%) Billing
16 6 (0.28%) Italian Language
Job Titles
1 830 (38.06%) Developer
2 350 (16.05%) Web Developer
3 222 (10.18%) Front-End Developer
4 160 (7.34%) PHP Developer
5 147 (6.74%) PPC Specialist
5 147 (6.74%) PPC Manager
5 147 (6.74%) PPC Analyst
5 147 (6.74%) PPC Executive
6 132 (6.05%) Marketing Manager
7 125 (5.73%) Senior Developer
8 101 (4.63%) Analyst
8 101 (4.63%) .NET Developer
9 97 (4.45%) Account Manager
9 97 (4.45%) Designer
10 85 (3.90%) Junior
11 77 (3.53%) Junior Developer
11 77 (3.53%) SEO Manager
12 74 (3.39%) SEO Executive
13 72 (3.30%) Marketing Executive
14 70 (3.21%) Consultant
Libraries, Frameworks & Software Standards
1 1215 (55.71%) HTML
2 1050 (48.14%) CSS
3 637 (29.21%) jQuery
4 475 (21.78%) HTML5
5 371 (17.01%) CSS3
6 292 (13.39%) .NET
7 193 (8.85%) ASP.NET
8 160 (7.34%) Ajax
9 143 (6.56%) Sass
10 138 (6.33%) XML
11 117 (5.36%) AngularJS
12 110 (5.04%) XHTML
13 103 (4.72%) Twitter Bootstrap
14 100 (4.59%) Web Services
15 70 (3.21%) .NET Framework
16 69 (3.16%) LESS
17 66 (3.03%) Backbone.js
18 59 (2.71%) ASP.NET MVC
19 54 (2.48%) LAMP
20 43 (1.97%) JSON
Miscellaneous
1 639 (29.30%) Social Media
2 429 (19.67%) User Experience
3 298 (13.66%) Analytical Skills
4 120 (5.50%) W3C
5 98 (4.49%) Digital Media
6 95 (4.36%) Mobile App
7 92 (4.22%) Copywriting
8 89 (4.08%) Blog
9 72 (3.30%) Graphic Design
10 67 (3.07%) Computer Science
11 47 (2.15%) Statistics
12 38 (1.74%) Management Information System
13 35 (1.60%) Mathematics
13 35 (1.60%) Algorithms
14 25 (1.15%) Visualisation
15 22 (1.01%) Animation
16 17 (0.78%) iPad
17 16 (0.73%) Social Network
18 15 (0.69%) Enterprise Cloud
19 14 (0.64%) FMCG
Operating Systems
1 150 (6.88%) Linux
2 57 (2.61%) Android
3 56 (2.57%) Apple iOS
4 53 (2.43%) Windows
5 16 (0.73%) Mac OS X
6 15 (0.69%) UNIX
7 5 (0.23%) Windows Server 2008
8 2 (0.092%) Ubuntu
8 2 (0.092%) Mac OS X Server
8 2 (0.092%) Mac OS
9 1 (0.046%) Windows Server 2012
9 1 (0.046%) CentOS
9 1 (0.046%) Red Hat Enterprise Linux
Processes & Methodologies
1 881 (40.39%) Analytics
2 644 (29.53%) Pay per click
3 631 (28.93%) Digital Marketing
4 524 (24.03%) E-Commerce
5 389 (17.84%) Web Development
6 356 (16.32%) Agile Software Development
7 326 (14.95%) Content Management
8 238 (10.91%) MVC
9 237 (10.87%) Project Management
10 232 (10.64%) Responsive Web Design
11 221 (10.13%) Online Marketing
12 208 (9.54%) Web Design
13 188 (8.62%) Web Analytics
14 158 (7.24%) B2B
15 152 (6.97%) Email Marketing
16 140 (6.42%) OO
17 138 (6.33%) CRM
18 134 (6.14%) Scrum
19 122 (5.59%) TDD
20 119 (5.46%) Time Management
Programming Languages
1 877 (40.21%) JavaScript
2 498 (22.83%) PHP
3 267 (12.24%) SQL
4 210 (9.63%) C#
5 141 (6.46%) Java
6 57 (2.61%) T-SQL
6 57 (2.61%) Python
7 50 (2.29%) Ruby
8 48 (2.20%) PHP5
9 30 (1.38%) VB.NET
10 29 (1.33%) VB
11 22 (1.01%) Scala
11 22 (1.01%) Objective-C
12 18 (0.83%) C
13 14 (0.64%) VBA
13 14 (0.64%) R
14 10 (0.46%) Clojure
15 9 (0.41%) Go
16 6 (0.28%) XPath
16 6 (0.28%) COBOL
Qualifications
1 366 (16.78%) Degree
2 3 (0.14%) HND
2 3 (0.14%) PMI Certification
3 2 (0.092%) Linux+ Certification
3 2 (0.092%) ISTQB
3 2 (0.092%) PRINCE2 Practitioner
4 1 (0.046%) Security Cleared
4 1 (0.046%) HNC
4 1 (0.046%) MBA
4 1 (0.046%) Postgraduate
4 1 (0.046%) ISEB
4 1 (0.046%) Sun Certification
4 1 (0.046%) PMP
Quality Assurance & Compliance
1 63 (2.89%) QA
2 29 (1.33%) WCAG
3 8 (0.37%) WAI
4 5 (0.23%) SLA
5 4 (0.18%) GCP
5 4 (0.18%) ISO 9001
6 3 (0.14%) PCI DSS
7 1 (0.046%) ISO/IEC 27001
System Software
1 4 (0.18%) Docker
2 2 (0.092%) Varnish
2 2 (0.092%) Active Directory
3 1 (0.046%) Hyper-V
Systems Management
1 20 (0.92%) TeamSite
2 13 (0.60%) cPanel
3 10 (0.46%) Plesk
4 8 (0.37%) Puppet
4 8 (0.37%) Webmin
5 7 (0.32%) Systems Management Server (SMS)
6 6 (0.28%) Ansible
7 4 (0.18%) Vagrant
8 1 (0.046%) EMC NetWorker
Vendors
1 651 (29.85%) Google
2 298 (13.66%) Adobe
3 187 (8.57%) Microsoft
4 96 (4.40%) Facebook
5 67 (3.07%) Twitter
6 62 (2.84%) Sitecore
7 51 (2.34%) Omniture
8 43 (1.97%) Oracle
9 34 (1.56%) hybris
10 27 (1.24%) Yahoo!
11 24 (1.10%) Zend
12 21 (0.96%) Apigee
12 21 (0.96%) Mashery
13 20 (0.92%) IBM
14 19 (0.87%) Salesforce.com
15 16 (0.73%) Interwoven
15 16 (0.73%) Cognizant
16 15 (0.69%) MuleSoft
17 14 (0.64%) Tableau
17 14 (0.64%) Coremetrics
Brighton, Sussex
Capita
Posted: 9 hours ago
City, London
Engage PSG
Salary: £40000 - £55000 per annum + Plus Bonus & Company Benefits
Posted: 14 hours ago
City, London
Engage PSG
Salary: £25000 - £40000 per annum + company benefits
Posted: 15 hours ago
East London
Digitech Resourcing Ltd
Salary: From £65,000 to £80,000 per annum
Posted: 15 hours ago
London
Computer People
Salary: £40000.00 - £60000.00 per annum + Benefits
Posted: 15 hours ago
London
Burns Sheehan
Salary: £80000 - £100000 per annum + benefits
Posted: 15 hours ago
London
Computer People
Salary: £40000.00 - £60000.00 per annum + Benefits
Posted: 15 hours ago
Central London / West End
Searchability
Salary: £30000 - £40000 per annum
Posted: 15 hours ago
Bolton, Lancashire
D4 Digital Recruitment
Salary: From £20,000 to £30,000 per annum
Posted: 15 hours ago
London
Bluetownonline
Posted: 16 hours ago
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: 16 hours ago
Central London / West End
Timothy James Consulting Ltd
Salary: £33k - 36k per year
Posted: 16 hours ago
West Bromwich, West Midlands (County)
Senitor Associates
Salary: £33000 - £35000 per annum + Benefits
Posted: 17 hours ago
Manchester, Lancashire
Applause IT Innovation
Salary: £45000 - £58000 per annum + Pension, Flex-Time
Posted: 17 hours ago
Newton Abbot, Devon
Edge Specialist Recruitment
Salary: £19000 - £21000 per annum + Excellnet Benefits
Posted: 17 hours ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + extensive benefits - see bellow
Posted: 18 hours ago
Manchester, Lancashire
McGregor Boyall
Salary: £23000.00 - £28000.00 per annum + excellent company benefits
Posted: 19 hours ago
London
Computer People
Salary: £24000 - £26000 per annum + training, 25 days, pension
Posted: 19 hours ago
Central London / West End
DawsonHill
Salary: From £60,000 to £70,000 per annum Excellent Benefits
Posted: 20 hours ago
Milton Keynes, Buckinghamshire
IT Executive Ltd
Salary: £28000 - £40000 per annum
Posted: 20 hours ago