The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 330 389 302
Rank change year-on-year
+59 -87
Permanent jobs citing SEO 748 778 1087
As % of all permanent IT jobs located in the UK 0.89% 0.78% 1.05%
As % of the Processes & Methodologies category 1.01% 0.89% 1.23%
Number of salaries quoted 552 629 866
Median salary £37,500 £37,500 £35,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £27,000 £25,000 £24,000
10% offered a salary of more than £70,000 £60,000 £55,000
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74108 87810 88690
As % of all permanent IT jobs located in the UK 88.15% 87.70% 86.04%
Number of salaries quoted 61013 73052 73139
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £76,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 18 January 2017 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 701 £37,500 - 136
London +58 285 £52,500 +10.52% 45
South East -8 129 £37,500 -1.31% 28
North West -18 63 £34,000 +23.63% 26
Hampshire +43 58 £50,000 +17.64% 3
Yorkshire +10 57 £35,000 - 8
East of England +68 56 £37,500 - 3
Southampton +51 53 - -
Manchester -12 48 £35,000 +33.33% 16
East Midlands +20 44 £32,500 +8.33% 9
West Midlands -1 44 £36,500 +12.30% 11
Hertfordshire +38 34 £37,500 +36.36% 2
City of London +25 33 £40,000 -30.43% 8
West Yorkshire +18 31 £32,500 -7.14% 4
South West +30 29 £33,000 -0.37% 4
Leeds +21 24 £31,500 -10.00%
North Yorkshire -10 22 £35,000 - 3
Surrey +11 20 £36,250 -9.37% 4
Nottinghamshire +7 18 £32,500 - 1
Birmingham 0 18 £30,000 +7.14% 3
Harrogate +6 17 £36,500 +4.28% 3
Oxfordshire +12 15 £35,000 -6.66% 5
Watford - 14 £30,000 -
Buckinghamshire +22 12 £37,500 -16.66% 2
Worcestershire - 12 £37,500 - 1
Essex +27 11 £32,000 -8.57%
Bristol - 11 £55,000 - 1
Scotland +22 10 £24,000 -31.42% 3
Wales +13 10 £37,725 -5.68% 1
Nottingham 0 10 £32,500 - 1

SEO
Top 30 Related IT Skills

For the 6 months to 18 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 736 (53.26%) Marketing
2 699 (50.58%) HTML
3 618 (44.72%) CSS
4 545 (39.44%) Analytics
5 529 (38.28%) JavaScript
6 426 (30.82%) Digital Marketing
7 415 (30.03%) Google
8 410 (29.67%) Web Development
9 405 (29.31%) E-Commerce
10 361 (26.12%) CMS
10 361 (26.12%) Social Media
11 359 (25.98%) User Experience
12 337 (24.38%) Google Analytics
13 334 (24.17%) HTML5
14 323 (23.37%) Agile Software Development
15 307 (22.21%) Pay per click
16 295 (21.35%) PHP
17 268 (19.39%) jQuery
18 249 (18.02%) CSS3
19 218 (15.77%) Analytical Skills
20 204 (14.76%) Adobe
21 201 (14.54%) MVC
22 194 (14.04%) WordPress
23 191 (13.82%) Sass
24 188 (13.60%) .NET
25 180 (13.02%) Photoshop
26 179 (12.95%) Retail
27 173 (12.52%) Advertising
28 171 (12.37%) Git (software)
29 170 (12.30%) Content Management

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 361 (26.12%) CMS
2 194 (14.04%) WordPress
3 52 (3.76%) Umbraco
4 49 (3.55%) Drupal
5 33 (2.39%) Joomla!
6 29 (2.10%) Apache
7 23 (1.66%) nginx
8 20 (1.45%) EPiServer CMS
9 17 (1.23%) Sitecore CMS
10 15 (1.09%) SharePoint
11 13 (0.94%) Elasticsearch
11 13 (0.94%) IIS
12 10 (0.72%) Skype for Business
13 9 (0.65%) Adobe Experience Manager
13 9 (0.65%) WebSphere
14 8 (0.58%) concrete5
15 7 (0.51%) Alfresco
16 5 (0.36%) MS Exchange
17 4 (0.29%) Exchange Server 2007
17 4 (0.29%) ExpressionEngine
Applications
1 180 (13.02%) Photoshop
2 94 (6.80%) Adobe Illustrator
3 53 (3.84%) MS Excel
4 50 (3.62%) MS Office
5 37 (2.68%) MS PowerPoint
6 33 (2.39%) Adobe Creative Suite
7 32 (2.32%) Fireworks
8 16 (1.16%) InDesign
9 13 (0.94%) Adobe After Effects
10 12 (0.87%) MS Visio
11 11 (0.80%) OmniGraffle
12 9 (0.65%) InVision
13 7 (0.51%) Adobe Premiere
14 6 (0.43%) Adobe Captivate
14 6 (0.43%) GIMP
15 5 (0.36%) Spreadsheet
16 2 (0.14%) Acrobat
17 1 (0.072%) ImageReady
17 1 (0.072%) PaintShop Pro
Business Applications
1 63 (4.56%) Magento
2 16 (1.16%) OpenCart
3 15 (1.09%) Adobe Campaign
4 13 (0.94%) WebTrends
5 12 (0.87%) Payment Gateway
6 11 (0.80%) Shopify
7 9 (0.65%) Dynamics CRM
8 7 (0.51%) SAP Oil and Gas
9 4 (0.29%) CubeCart
9 4 (0.29%) Salesforce.com CRM
10 2 (0.14%) nopCommerce
10 2 (0.14%) SAP hybris
11 1 (0.072%) Dynamics NAV
Cloud Services
1 337 (24.38%) Google Analytics
2 101 (7.31%) AdWords
3 38 (2.75%) Amazon AWS
4 35 (2.53%) Adobe Analytics
5 28 (2.03%) SaaS
6 26 (1.88%) Microsoft Azure
7 21 (1.52%) MailChimp
8 18 (1.30%) Sage Pay
9 13 (0.94%) Google Tag Manager
10 12 (0.87%) GitHub
11 10 (0.72%) IaaS
12 9 (0.65%) PaaS
13 8 (0.58%) Google Cloud Platform
14 7 (0.51%) Adobe Creative Cloud
15 6 (0.43%) Amazon S3
16 4 (0.29%) Cloud Computing
16 4 (0.29%) Office 365
16 4 (0.29%) SmartFocus
17 3 (0.22%) Basecamp
18 1 (0.072%) Trello
Communications & Networking
1 76 (5.50%) Internet
2 24 (1.74%) HTTP
3 20 (1.45%) DNS
4 10 (0.72%) Firewall
4 10 (0.72%) SSL
5 8 (0.58%) Skype
6 7 (0.51%) FTP
6 7 (0.51%) SAN
6 7 (0.51%) WAN
7 6 (0.43%) LAN
8 4 (0.29%) DHCP
9 3 (0.22%) Cisco ASA
9 3 (0.22%) HTTPS
9 3 (0.22%) Intranet
9 3 (0.22%) VoIP
10 2 (0.14%) Cisco IOS
10 2 (0.14%) SMS
10 2 (0.14%) TCP/IP
10 2 (0.14%) Wireshark
11 1 (0.072%) VPN
Database & Business Intelligence
1 165 (11.94%) MySQL
2 95 (6.87%) SQL Server
3 46 (3.33%) Relational Database
4 27 (1.95%) Big Data
5 21 (1.52%) MongoDB
6 19 (1.37%) NoSQL
7 16 (1.16%) Redis
8 9 (0.65%) Data Warehouse
8 9 (0.65%) PostgreSQL
9 8 (0.58%) SQL Server 2008
10 6 (0.43%) RDBMS
10 6 (0.43%) SQL Server 2012
11 5 (0.36%) SQL Server Reporting Services
12 4 (0.29%) CouchDB
13 3 (0.22%) Data Mining
13 3 (0.22%) Hadoop
13 3 (0.22%) Oracle Reports
13 3 (0.22%) SQL Server Integration Services
14 2 (0.14%) MS Access
14 2 (0.14%) SQL Server 2005
Development Applications
1 171 (12.37%) Git (software)
2 61 (4.41%) Grunt
3 43 (3.11%) Dreamweaver
4 42 (3.04%) Selenium
5 36 (2.60%) Subversion
6 35 (2.53%) gulp
6 35 (2.53%) Team Foundation Server
7 34 (2.46%) Visual Studio
8 28 (2.03%) Jasmine
9 23 (1.66%) JIRA
9 23 (1.66%) webpack
10 20 (1.45%) Axure RP
11 18 (1.30%) Jenkins
11 18 (1.30%) TeamCity
12 14 (1.01%) Mocha
13 13 (0.94%) Bower
14 12 (0.87%) Karma Test Runner
15 11 (0.80%) Babel
15 11 (0.80%) PHPUnit
16 7 (0.51%) Maven
General
1 736 (53.26%) Marketing
2 179 (12.95%) Retail
3 173 (12.52%) Advertising
4 165 (11.94%) Finance
5 51 (3.69%) Publishing
6 43 (3.11%) Legal
6 43 (3.11%) Telecoms
7 41 (2.97%) Games
8 31 (2.24%) Banking
9 26 (1.88%) Brand Awareness
10 16 (1.16%) French Language
11 15 (1.09%) Manufacturing
12 11 (0.80%) Electronics
12 11 (0.80%) Spanish Language
13 9 (0.65%) Automotive
13 9 (0.65%) Law
13 9 (0.65%) Online Betting
14 7 (0.51%) Italian Language
15 6 (0.43%) German Language
15 6 (0.43%) Multimedia
Job Titles
1 511 (36.98%) Developer
2 185 (13.39%) Web Developer
3 126 (9.12%) Front End Developer (Client-Side Developer)
4 108 (7.81%) Marketing Manager
5 93 (6.73%) PHP Developer
6 90 (6.51%) SEO Manager
7 86 (6.22%) Designer
8 81 (5.86%) JavaScript Developer
9 79 (5.72%) C# Developer
10 77 (5.57%) Senior Developer
11 72 (5.21%) .NET Developer
12 71 (5.14%) HTML Developer
13 61 (4.41%) Digital Marketing Manager
14 57 (4.12%) HTML CSS Developer
15 55 (3.98%) Architect
16 51 (3.69%) Junior
17 50 (3.62%) Analyst
17 50 (3.62%) Full Stack Developer
18 49 (3.55%) Marketing Executive
19 46 (3.33%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 699 (50.58%) HTML
2 618 (44.72%) CSS
3 334 (24.17%) HTML5
4 268 (19.39%) jQuery
5 249 (18.02%) CSS3
6 191 (13.82%) Sass
7 188 (13.60%) .NET
8 161 (11.65%) AngularJS
9 124 (8.97%) ASP.NET
10 103 (7.45%) ASP.NET MVC
11 93 (6.73%) LESS
12 81 (5.86%) Ajax
13 71 (5.14%) Twitter Bootstrap
14 64 (4.63%) Node.js
14 64 (4.63%) XML
15 63 (4.56%) Web Services
16 58 (4.20%) React
17 47 (3.40%) Laravel
17 47 (3.40%) XHTML
18 43 (3.11%) LAMP
Miscellaneous
1 361 (26.12%) Social Media
2 359 (25.98%) User Experience
3 218 (15.77%) Analytical Skills
4 86 (6.22%) Blog
5 69 (4.99%) Digital Media
6 65 (4.70%) Mobile App
7 54 (3.91%) Computer Science
8 44 (3.18%) Copywriting
9 32 (2.32%) Algorithms
10 31 (2.24%) Statistics
11 23 (1.66%) Graphic Design
12 22 (1.59%) iPad
13 20 (1.45%) W3C
14 17 (1.23%) Management Information System
15 15 (1.09%) PMI
15 15 (1.09%) Social Network
16 10 (0.72%) Enterprise Software
16 10 (0.72%) Spread Betting
17 9 (0.65%) Motion Graphics
17 9 (0.65%) Performance Metrics
Operating Systems
1 49 (3.55%) Linux
2 32 (2.32%) Windows
3 26 (1.88%) Android
4 19 (1.37%) Apple iOS
5 16 (1.16%) Windows Server
6 9 (0.65%) CentOS
7 5 (0.36%) Ubuntu
7 5 (0.36%) Windows Server 2008
8 4 (0.29%) Mac OS X
9 3 (0.22%) Debian
9 3 (0.22%) Mac OS
9 3 (0.22%) Windows Server 2012
10 2 (0.14%) Windows 7
11 1 (0.072%) Unix
11 1 (0.072%) Windows 10
11 1 (0.072%) Windows 2000 Server
11 1 (0.072%) Windows 8
11 1 (0.072%) Windows Server 2003
Processes & Methodologies
1 545 (39.44%) Analytics
2 426 (30.82%) Digital Marketing
3 410 (29.67%) Web Development
4 405 (29.31%) E-Commerce
5 323 (23.37%) Agile Software Development
6 307 (22.21%) Pay per click
7 201 (14.54%) MVC
8 170 (12.30%) Content Management
9 155 (11.22%) Front End Development
10 126 (9.12%) Email Marketing
11 125 (9.04%) CRM
12 121 (8.76%) Scrum
13 114 (8.25%) Web Analytics
14 113 (8.18%) OO
15 103 (7.45%) Web Design
16 93 (6.73%) Responsive Web Design
17 90 (6.51%) Project Management
18 88 (6.37%) Online Marketing
19 87 (6.30%) TDD
20 85 (6.15%) B2B
Programming Languages
1 529 (38.28%) JavaScript
2 295 (21.35%) PHP
3 145 (10.49%) C#
4 113 (8.18%) SQL
5 82 (5.93%) Java
6 61 (4.41%) Python
7 32 (2.32%) TypeScript
8 30 (2.17%) ES6
9 28 (2.03%) Go
10 20 (1.45%) Ruby
11 18 (1.30%) Perl
12 11 (0.80%) VB.NET
13 9 (0.65%) C++
14 8 (0.58%) VB
15 7 (0.51%) VBA
16 6 (0.43%) T-SQL
17 5 (0.36%) R
18 4 (0.29%) Apple Swift
18 4 (0.29%) C
19 3 (0.22%) PowerShell
Qualifications
1 168 (12.16%) Degree
2 15 (1.09%) PMI Certification
3 13 (0.94%) Security Cleared
4 12 (0.87%) Analytics IQ
5 9 (0.65%) SC Cleared
6 8 (0.58%) OCMJEA
6 8 (0.58%) Sun Certification
7 4 (0.29%) DBS Check
8 3 (0.22%) Cisco Certification
9 2 (0.14%) BC Cleared
9 2 (0.14%) CCNP
9 2 (0.14%) CITP
9 2 (0.14%) MBA
9 2 (0.14%) MCSD
9 2 (0.14%) Microsoft Certification
9 2 (0.14%) PMP
10 1 (0.072%) CCIE
10 1 (0.072%) Postgraduate
Quality Assurance & Compliance
1 37 (2.68%) WCAG
2 32 (2.32%) QA
3 8 (0.58%) SLA
4 2 (0.14%) WAI
5 1 (0.072%) Data Quality
5 1 (0.072%) ISO 14001
5 1 (0.072%) ISO 9001
System Software
1 12 (0.87%) Docker
1 12 (0.87%) Varnish
2 7 (0.51%) Active Directory
3 3 (0.22%) VMware ESX
3 3 (0.22%) VMware Infrastructure
3 3 (0.22%) vSphere
4 1 (0.072%) Hyper-V
4 1 (0.072%) Virtual Machines
Systems Management
1 18 (1.30%) Puppet
2 12 (0.87%) Opscode Chef
3 8 (0.58%) Ansible
4 6 (0.43%) cPanel
5 3 (0.22%) Cisco Prime
5 3 (0.22%) Kubernetes
6 2 (0.14%) Symantec Enterprise Vault
7 1 (0.072%) Backup Exec
7 1 (0.072%) BMC PATROL
7 1 (0.072%) Capistrano
7 1 (0.072%) McAfee ePO
7 1 (0.072%) Norton AntiVirus
7 1 (0.072%) SCOM
Vendors
1 415 (30.03%) Google
2 204 (14.76%) Adobe
3 91 (6.58%) Microsoft
4 64 (4.63%) Facebook
5 44 (3.18%) Twitter
6 32 (2.32%) EPiServer
7 28 (2.03%) Optimizely
7 28 (2.03%) Zend
8 17 (1.23%) hybris
8 17 (1.23%) Sitecore
9 16 (1.16%) Monetate
10 15 (1.09%) SAP
10 15 (1.09%) Sophos
11 14 (1.01%) PayPal
12 13 (0.94%) VMware
13 12 (0.87%) IBM
13 12 (0.87%) Salesforce.com
14 11 (0.80%) Omniture
14 11 (0.80%) Oracle
15 9 (0.65%) DoubleClick
Wallingford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £25,000 per annum
Posted: 7 hours ago
Manchester, Lancashire
ReThink Recruitment
Posted: 13 hours ago
Hounslow, Middlesex
Eligo Recruitment Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: Yesterday
Wolverhampton, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + bonus, pension etc
Posted: 17 hours ago
West London
Coded People
Salary: £45000 - £55000 per annum
Posted: 6 hours ago
Leicester, Leicestershire
Senitor Associates
Salary: £25000 - £30000 per annum
Posted: 13 hours ago
Macclesfield, Cheshire
Adria Solutions Ltd
Salary: £25000 - £32000 per annum + Benefits
Posted: 8 hours ago
Basingstoke, Hampshire
Opus Recruitment Solutions Ltd
Salary: £35000 - £50000 per annum
Posted: 7 hours ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 8 hours ago
Redditch, Worcestershire
Mortimer Spinks
Salary: £25000 - £30000 per annum
Posted: 2 days ago
City, London
Premier Media
Posted: 6 hours ago
Leicester, Leicestershire
Searchability
Salary: £22000 - £25000 per annum
Posted: 17 hours ago
North London
Intelletec
Salary: From £65,000 to £80,000 per annum
Posted: Yesterday
Harrogate, North Yorkshire
Searchability
Salary: £18000 - £22000 per annum
Posted: 16 hours ago
Lichfield, Staffordshire
Webrecruit
Salary: From £30,000 to £35,000 per annum Plus Benefits
Posted: Yesterday
Manchester, Lancashire
ReThink Recruitment
Posted: 2 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 40,000
Posted: 2 days ago
Sheffield, South Yorkshire
Magezine Publishing Ltd
Salary: Salary: Negotiable depending on experience
Posted: Yesterday
Leicester, Leicestershire
MAPP Ltd - IT & Business Management Recruitment Specialists
Salary: From £25,000 to £30,000 per annum + benefits
Posted: Yesterday
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £34,000 per annum depending on experience + benefits
Posted: 2 days ago
City, London
Harvey Nash plc
Salary: £70000 - £90000 per annum
Posted: Yesterday
Northampton, Northamptonshire
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £25000.00 per annum
Posted: 7 hours ago
West London
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £45000.00 per annum
Posted: 2 days ago
Redruth, Cornwall
IT Talent Solutions
Salary: From £38,000 to £50,000 per annum
Posted: 5 days ago
Glasgow, Lanarkshire
Harvey Nash plc
Salary: £37000 - £41000 per annum + Excellent Benefits
Posted: 8 hours ago
London
Lorien Resourcing
Salary: £45000 - £55000 per annum + Benefits Package
Posted: 2 days ago
Leicester, Leicestershire
Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum + Bens + bonus
Posted: 2 days ago
Coventry, West Midlands (County)
Exposed Solutions
Salary: £35000 - £45000 per annum
Posted: Yesterday
Bolton, Lancashire
Adria Solutions Ltd
Salary: £20000 - £30000 per annum
Posted: 5 days ago
Newbury, Berkshire
AP C
Salary: Up to £40,000 per annum
Posted: 5 days ago