The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 295 224 222
Rank change year-on-year
-71 -2
Permanent jobs citing SEO 1104 1559 1409
As % of all permanent IT jobs located in the UK 1.01% 1.30% 1.29%
As % of the Processes & Methodologies category 1.20% 1.57% 1.59%
Number of salaries quoted 804 1047 1096
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,500 £23,500 £22,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92318 99153 88437
As % of all permanent IT jobs located in the UK 84.54% 82.71% 80.82%
Number of salaries quoted 75379 80339 72907
Average salary £50,000 £48,500 £45,500
Average salary % change year-on-year
+3.09% +6.59%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £70,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 2 July 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -51 1064 £35,000 - 185
London -41 409 £42,500 +6.25% 77
South East -7 275 £37,500 +7.14% 42
City of London +53 127 £42,500 +6.25% 22
North West -47 126 £27,500 +5.76% 23
Yorkshire -33 77 £30,500 +1.66% 17
Berkshire +16 73 £42,750 +0.58% 11
Manchester -28 73 £30,000 +15.38% 8
West Midlands -60 63 £33,500 +21.81% 9
Surrey -10 60 £40,000 -5.88% 6
East of England -38 39 £34,066 -2.67% 10
Kent +19 38 £40,000 +23.07% 1
South West -28 38 £28,750 -1.70% 4
West Yorkshire -29 32 £26,000 -8.77% 9
East Midlands +15 31 £31,250 -2.34% 3
Hampshire -6 30 £27,500 -12.69% 13
Leeds -11 29 £26,000 -22.96% 8
South Yorkshire +10 27 £32,500 -7.14% 1
Cheshire -1 25 £31,250 +25.00% 5
Oxfordshire +8 24 £30,000 -4.76% 3
Hertfordshire -23 24 £38,750 +9.15% 5
East Sussex +16 22 £35,000 -12.50% 4
Brighton +8 22 £35,000 -12.50% 2
Scotland -4 22 £32,750 -12.66% 3
Staffordshire -9 22 £35,000 - 4
Lancashire -19 22 £21,500 -21.81% 7
Guildford +20 21 £40,000 -5.88% 2
Maidenhead +16 18 £20,000 -20.00% 1
Doncaster - 17 £32,500 - 1
Stansted - 17 - -

SEO
Top 30 Related IT Skills

For the 6 months to 2 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1269 (58.13%) Marketing
2 1217 (55.75%) HTML
3 1053 (48.24%) CSS
4 880 (40.31%) Analytics
5 876 (40.13%) JavaScript
6 649 (29.73%) Google
7 644 (29.50%) Social Media
8 643 (29.45%) Pay per click
9 638 (29.23%) jQuery
10 625 (28.63%) Digital Marketing
11 524 (24.00%) E-Commerce
12 514 (23.55%) Google Analytics
13 500 (22.90%) CMS
14 499 (22.86%) PHP
15 473 (21.67%) HTML5
16 431 (19.74%) User Experience
17 391 (17.91%) Web Development
18 369 (16.90%) CSS3
19 365 (16.72%) Degree
20 357 (16.35%) Agile Software Development
21 329 (15.07%) MySQL
22 325 (14.89%) Content Management
23 309 (14.15%) Photoshop
24 300 (13.74%) Analytical Skills
25 296 (13.56%) Adobe
26 293 (13.42%) .NET
27 265 (12.14%) SQL
28 264 (12.09%) WordPress
29 239 (10.95%) MVC
30 238 (10.90%) Project Management

SEO
Top Related IT Skills by Category

For the 6 months to 2 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 500 (22.90%) CMS
2 264 (12.09%) WordPress
3 77 (3.53%) Drupal
4 71 (3.25%) Umbraco
5 67 (3.07%) IIS
6 51 (2.34%) Node.js
7 48 (2.20%) Sitecore CMS
8 38 (1.74%) Apache
8 38 (1.74%) Joomla!
9 35 (1.60%) Kentico
10 23 (1.05%) Tomcat
11 22 (1.01%) Sitefinity
12 20 (0.92%) SharePoint
13 18 (0.82%) Adobe Experience Manager
14 16 (0.73%) DNN
15 15 (0.69%) SAS
16 14 (0.64%) Immediacy CMS
17 13 (0.60%) nginx
18 8 (0.37%) Apache Solr
18 8 (0.37%) Confluence
Applications
1 309 (14.15%) Photoshop
2 124 (5.68%) MS Excel
3 107 (4.90%) Adobe Illustrator
4 84 (3.85%) MS Office
5 77 (3.53%) Adobe Creative Suite
6 56 (2.57%) MS PowerPoint
7 48 (2.20%) InDesign
8 41 (1.88%) Fireworks
9 31 (1.42%) Spreadsheet
10 22 (1.01%) Adobe After Effects
11 19 (0.87%) MS Visio
12 15 (0.69%) SPSS
13 10 (0.46%) OmniGraffle
14 7 (0.32%) Acrobat
14 7 (0.32%) MS Project
15 4 (0.18%) Final Cut Pro
16 3 (0.14%) GIMP
17 2 (0.092%) Adobe Premiere
Business Applications
1 117 (5.36%) Magento
2 35 (1.60%) WebTrends
3 4 (0.18%) SAP Oil and Gas
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Tridion
4 3 (0.14%) Bond Adapt
4 3 (0.14%) Radian6
5 2 (0.092%) Shopify
5 2 (0.092%) Dynamics CRM
5 2 (0.092%) Dynamics AX
6 1 (0.046%) Oracle BPM
6 1 (0.046%) Adobe Campaign
Cloud Services
1 514 (23.55%) Google Analytics
2 56 (2.57%) SaaS
3 37 (1.69%) Adobe Analytics
4 25 (1.15%) Amazon AWS
5 21 (0.96%) Microsoft Azure
6 17 (0.78%) GitHub
7 12 (0.55%) MailChimp
8 4 (0.18%) Basecamp
8 4 (0.18%) Amazon EC2
8 4 (0.18%) PaaS
9 3 (0.14%) Rackspace Cloud
10 1 (0.046%) CloudFront
10 1 (0.046%) Cloud Computing
Communications & Networking
1 125 (5.73%) Internet
2 57 (2.61%) Intranet
3 37 (1.69%) DNS
4 23 (1.05%) HTTP
5 15 (0.69%) SSL
6 14 (0.64%) FTP
7 13 (0.60%) Wireless
8 8 (0.37%) Broadband
9 6 (0.27%) SSH
10 3 (0.14%) Skype
10 3 (0.14%) TCP/IP
11 2 (0.092%) SMS
11 2 (0.092%) DHCP
11 2 (0.092%) HTTPS
12 1 (0.046%) WebEx
12 1 (0.046%) Extranet
12 1 (0.046%) Firewall
Database & Business Intelligence
1 329 (15.07%) MySQL
2 196 (8.98%) SQL Server
3 65 (2.98%) Relational Database
4 29 (1.33%) SQL Server 2005
5 26 (1.19%) SQL Server 2008
5 26 (1.19%) RDBMS
6 13 (0.60%) MS Access
7 12 (0.55%) Big Data
8 10 (0.46%) MongoDB
8 10 (0.46%) NoSQL
9 9 (0.41%) SQL Server Analysis Services
9 9 (0.41%) Microsoft Analysis Services
10 8 (0.37%) Redis
11 7 (0.32%) DB2
12 5 (0.23%) Data Mining
13 4 (0.18%) SQL Server Reporting Services
13 4 (0.18%) Amazon RDS
14 3 (0.14%) Data Warehouse
15 2 (0.092%) OLAP
15 2 (0.092%) Oracle Reports
Development Applications
1 197 (9.02%) Git (software)
2 128 (5.86%) Subversion
3 76 (3.48%) Visual Studio
4 48 (2.20%) Dreamweaver
5 34 (1.56%) Axure RP
5 34 (1.56%) Jenkins
6 26 (1.19%) Grunt
7 25 (1.15%) JIRA
8 16 (0.73%) Jasmine
8 16 (0.73%) Bitbucket
9 15 (0.69%) Mercurial
9 15 (0.69%) TeamCity
10 14 (0.64%) Ant
10 14 (0.64%) Team Foundation Server
11 12 (0.55%) Eclipse
11 12 (0.55%) gulp
12 8 (0.37%) SQL Server Management Studio (SSMS)
12 8 (0.37%) Maven
13 6 (0.27%) Selenium
13 6 (0.27%) Karma Test Runner
General
1 1269 (58.13%) Marketing
2 229 (10.49%) Finance
3 216 (9.89%) Retail
4 204 (9.34%) Advertising
5 55 (2.52%) Telecoms
6 50 (2.29%) Publishing
7 35 (1.60%) Multimedia
8 23 (1.05%) Banking
8 23 (1.05%) German Language
9 22 (1.01%) Legal
9 22 (1.01%) Automotive
10 17 (0.78%) French Language
11 16 (0.73%) Law
11 16 (0.73%) Games
12 15 (0.69%) Back Office
13 13 (0.60%) Manufacturing
14 10 (0.46%) Pharmaceutical
15 9 (0.41%) Electronics
15 9 (0.41%) Billing
16 6 (0.27%) Italian Language
Job Titles
1 829 (37.98%) Developer
2 349 (15.99%) Web Developer
3 222 (10.17%) Front-End Developer
4 159 (7.28%) PHP Developer
5 148 (6.78%) PPC Specialist
5 148 (6.78%) PPC Manager
5 148 (6.78%) PPC Analyst
5 148 (6.78%) PPC Executive
6 129 (5.91%) Marketing Manager
7 124 (5.68%) Senior Developer
8 102 (4.67%) .NET Developer
9 101 (4.63%) Analyst
10 95 (4.35%) Account Manager
10 95 (4.35%) Designer
11 86 (3.94%) Junior
12 80 (3.66%) SEO Manager
13 77 (3.53%) Junior Developer
14 74 (3.39%) SEO Executive
15 72 (3.30%) Consultant
16 71 (3.25%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1217 (55.75%) HTML
2 1053 (48.24%) CSS
3 638 (29.23%) jQuery
4 473 (21.67%) HTML5
5 369 (16.90%) CSS3
6 293 (13.42%) .NET
7 194 (8.89%) ASP.NET
8 159 (7.28%) Ajax
9 143 (6.55%) Sass
10 139 (6.37%) XML
11 117 (5.36%) AngularJS
12 113 (5.18%) XHTML
13 103 (4.72%) Twitter Bootstrap
14 100 (4.58%) Web Services
15 70 (3.21%) .NET Framework
16 69 (3.16%) LESS
17 66 (3.02%) Backbone.js
18 59 (2.70%) ASP.NET MVC
19 53 (2.43%) LAMP
20 43 (1.97%) JSON
Miscellaneous
1 644 (29.50%) Social Media
2 431 (19.74%) User Experience
3 300 (13.74%) Analytical Skills
4 120 (5.50%) W3C
5 98 (4.49%) Digital Media
6 96 (4.40%) Mobile App
7 94 (4.31%) Copywriting
8 89 (4.08%) Blog
9 71 (3.25%) Graphic Design
10 65 (2.98%) Computer Science
11 49 (2.24%) Statistics
12 38 (1.74%) Management Information System
13 35 (1.60%) Algorithms
14 34 (1.56%) Mathematics
15 25 (1.15%) Visualisation
16 22 (1.01%) Animation
17 17 (0.78%) iPad
18 16 (0.73%) Social Network
19 15 (0.69%) Enterprise Cloud
20 14 (0.64%) FMCG
Operating Systems
1 149 (6.83%) Linux
2 56 (2.57%) Android
3 55 (2.52%) Apple iOS
4 52 (2.38%) Windows
5 16 (0.73%) Mac OS X
6 15 (0.69%) UNIX
7 5 (0.23%) Windows Server 2008
8 2 (0.092%) Ubuntu
8 2 (0.092%) Mac OS X Server
8 2 (0.092%) Mac OS
9 1 (0.046%) Windows Server 2012
9 1 (0.046%) CentOS
9 1 (0.046%) Red Hat Enterprise Linux
Processes & Methodologies
1 880 (40.31%) Analytics
2 643 (29.45%) Pay per click
3 625 (28.63%) Digital Marketing
4 524 (24.00%) E-Commerce
5 391 (17.91%) Web Development
6 357 (16.35%) Agile Software Development
7 325 (14.89%) Content Management
8 239 (10.95%) MVC
9 238 (10.90%) Project Management
10 229 (10.49%) Responsive Web Design
11 222 (10.17%) Online Marketing
12 207 (9.48%) Web Design
13 186 (8.52%) Web Analytics
14 156 (7.15%) B2B
15 151 (6.92%) Email Marketing
16 141 (6.46%) OO
17 137 (6.28%) CRM
18 133 (6.09%) Scrum
19 122 (5.59%) TDD
20 118 (5.41%) Time Management
Programming Languages
1 876 (40.13%) JavaScript
2 499 (22.86%) PHP
3 265 (12.14%) SQL
4 211 (9.67%) C#
5 142 (6.50%) Java
6 57 (2.61%) T-SQL
6 57 (2.61%) Python
7 50 (2.29%) Ruby
8 47 (2.15%) PHP5
9 30 (1.37%) VB.NET
10 29 (1.33%) VB
11 22 (1.01%) Scala
11 22 (1.01%) Objective-C
12 18 (0.82%) C
13 14 (0.64%) VBA
13 14 (0.64%) R
14 10 (0.46%) Clojure
15 9 (0.41%) Go
16 6 (0.27%) XPath
16 6 (0.27%) COBOL
Qualifications
1 365 (16.72%) Degree
2 3 (0.14%) ISTQB
2 3 (0.14%) HND
2 3 (0.14%) PMI Certification
3 2 (0.092%) Linux+ Certification
3 2 (0.092%) ISEB
3 2 (0.092%) PRINCE2 Practitioner
4 1 (0.046%) Security Cleared
4 1 (0.046%) Sun Certification
4 1 (0.046%) PMP
4 1 (0.046%) Postgraduate
4 1 (0.046%) HNC
4 1 (0.046%) MBA
Quality Assurance & Compliance
1 62 (2.84%) QA
2 29 (1.33%) WCAG
3 8 (0.37%) WAI
4 5 (0.23%) SLA
5 4 (0.18%) GCP
5 4 (0.18%) ISO 9001
6 3 (0.14%) PCI DSS
7 1 (0.046%) ISO/IEC 27001
System Software
1 4 (0.18%) Docker
2 2 (0.092%) Varnish
2 2 (0.092%) Active Directory
3 1 (0.046%) Hyper-V
Systems Management
1 20 (0.92%) TeamSite
2 13 (0.60%) cPanel
3 10 (0.46%) Plesk
4 8 (0.37%) Puppet
4 8 (0.37%) Webmin
5 6 (0.27%) Ansible
5 6 (0.27%) Systems Management Server (SMS)
6 4 (0.18%) Vagrant
7 1 (0.046%) EMC NetWorker
Vendors
1 649 (29.73%) Google
2 296 (13.56%) Adobe
3 184 (8.43%) Microsoft
4 97 (4.44%) Facebook
5 68 (3.11%) Twitter
6 61 (2.79%) Sitecore
7 49 (2.24%) Omniture
8 42 (1.92%) Oracle
9 33 (1.51%) hybris
10 27 (1.24%) Yahoo!
11 24 (1.10%) Zend
12 21 (0.96%) Apigee
12 21 (0.96%) Mashery
13 19 (0.87%) IBM
13 19 (0.87%) Salesforce.com
14 16 (0.73%) Interwoven
14 16 (0.73%) Cognizant
15 15 (0.69%) MuleSoft
16 14 (0.64%) Tableau
16 14 (0.64%) Coremetrics
Harrogate, Yorkshire
Head Resourcing Ltd
Salary: bonus, gym, business shares, parking
Posted: 4 hours ago
Leeds, Yorkshire
Premier Farnell
Salary: Competitive Salary
Posted: 4 hours ago
Cambridge, Cambridgeshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum
Posted: 9 hours ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 10 hours ago
West London
Deanslist Limited
Salary: From £23,000 to £26,000 per annum to £26k + bonus + training + benefit
Posted: 10 hours ago
City, London
The Bridge Ltd
Salary: From £35,000 to £40,000 per annum
Posted: 11 hours ago
Dudley, West Midlands (County)
Pertemps - Dudley Commercial
Salary: 14k to 17k per year GBP
Posted: 12 hours ago
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: 20-35k+Bens
Posted: 12 hours ago
London
Networking People
Posted: 12 hours ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £25,000 to £35,000 per annum + Bonus + Benefits
Posted: 13 hours ago
South West London
ETS Technical Selection Ltd
Salary: £25000 - £30000 per annum
Posted: 15 hours ago
London
Burns Sheehan
Salary: £550 - £600 per day
Posted: 15 hours ago
Welwyn Garden City, Hertfordshire
Tesco
Salary: Competitive
Posted: 16 hours ago
Hatfield, Hertfordshire
Tesco
Salary: Competitive
Posted: 16 hours ago
Harrogate, North Yorkshire
Linkpoint Resources
Salary: From £25,000 to £35,000 per annum
Posted: 16 hours ago
City, London
ANSON MCCADE
Salary: £30k - £35k+ excellent benefits and extensive career progression oppor
Posted: 16 hours ago
Oxford, Oxfordshire
The People Network
Salary: £45000 - £50000 per annum + good benefits
Posted: 18 hours ago
London
CK Group
Salary: Competitive
Posted: 18 hours ago
Leeds, West Yorkshire
SKY
Posted: 21 hours ago
Ascot, Berkshire
SC Recruitment
Salary: From £35,000 to £40,000 per annum Fully Negotiable
Posted: 23 hours ago