The first table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 204 171 156
Rank change year-on-year
-33 -15
Permanent jobs citing SEO 1469 1864 2011
As % of all permanent IT jobs located in the UK 1.359% 1.545% 1.616%
As % of the Processes & Methodologies category 1.780% 2.070% 2.195%
Number of salaries quoted 1191 1715 1846
Average salary £35,000 £35,000 £34,000
Average salary % change year-on-year
- +2.94%
90% offered a salary of more than £22,600 £24,000 £22,500
10% offered a salary of more than £57,500 £60,000 £52,500
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
82549 90051 91603
As % of all permanent IT jobs located in the UK 76.38% 74.62% 73.63%
Number of salaries quoted 67666 76516 76773
Average salary £45,000 £47,500 £47,500
Average salary % change year-on-year
-5.26% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 24 May 2013 within the UK.

SEO Salary Histogram

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -28 1447 £35,000 -
London -48 596 £40,000 -
South East -4 272 £34,000 -2.85%
City of London -3 183 £40,000 -
North West -9 173 £30,000 +9.09%
Yorkshire -12 126 £27,500 -8.33%
Manchester +17 114 £30,000 +9.09%
East of England +24 110 £37,000 +13.84%
Surrey +15 88 £31,000 +3.33%
West Yorkshire -20 79 £27,500 -12.69%
Hertfordshire +44 72 £42,500 +10.38%
South West +18 61 £30,000 -2.43%
West Midlands -54 52 £32,500 -
Leeds -31 51 £30,000 -
Berkshire +4 49 £36,000 -20.00%
East Midlands +1 41 £27,500 -
Hampshire -3 31 £31,500 -10.00%
West Sussex +2 28 £32,500 +30.00%
Cheshire -38 28 £26,000 -5.45%
Welwyn Garden City -4 21 £50,000 -9.09%
Buckinghamshire -14 21 £37,500 +13.63%
Merseyside +30 19 £29,500 -19.17%
South Yorkshire +9 19 £23,000 -16.36%
Kent -11 19 £35,000 -25.53%
East Sussex +10 18 £35,000 -
Bradford +14 17 £25,000 -23.07%
Guildford +11 17 £28,000 -41.05%
Leicestershire -4 17 £37,500 +37.61%
North Yorkshire -14 17 £28,750 -4.16%
Bolton - 16 £22,000 -

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1348 (49.76%) Marketing
2 1321 (48.76%) CSS
3 1118 (41.27%) HTML
4 1063 (39.24%) JavaScript
5 981 (36.21%) Analytics
6 774 (28.57%) jQuery
7 763 (28.17%) E-Commerce
8 705 (26.02%) Google
9 699 (25.80%) Pay per click
10 609 (22.48%) PHP
11 604 (22.30%) Social Media
12 569 (21.00%) HTML5
13 501 (18.49%) Web Development
14 494 (18.24%) Digital Marketing
15 469 (17.31%) Google Analytics
16 460 (16.98%) Photoshop
17 454 (16.76%) .NET
18 434 (16.02%) XHTML
19 420 (15.50%) CSS3
20 419 (15.47%) CMS
21 406 (14.99%) Online Marketing
22 393 (14.51%) Degree
23 388 (14.32%) ASP.NET
24 364 (13.44%) XML
25 345 (12.74%) Web Analytics
26 339 (12.51%) MySQL
27 329 (12.14%) C#
28 321 (11.85%) Ajax
29 297 (10.96%) Microsoft
30 296 (10.93%) Retail

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 1321 (48.76%) CSS
2 1118 (41.27%) HTML
3 774 (28.57%) jQuery
4 569 (21.00%) HTML5
5 454 (16.76%) .NET
6 434 (16.02%) XHTML
7 420 (15.50%) CSS3
8 388 (14.32%) ASP.NET
9 364 (13.44%) XML
10 321 (11.85%) Ajax
11 216 (7.973%) Web Services
12 140 (5.168%) JSON
13 124 (4.577%) Flash
14 111 (4.097%) LAMP
15 94 (3.470%) XSLT
16 80 (2.953%) REST
17 74 (2.732%) Semantic HTML
18 70 (2.584%) ASP.NET MVC
19 67 (2.473%) SOAP
20 64 (2.362%) ASP
Application Platforms
1 419 (15.47%) CMS
2 245 (9.044%) WordPress
3 116 (4.282%) Drupal
4 115 (4.245%) IIS
5 110 (4.061%) Magento
6 102 (3.765%) Apache
7 69 (2.547%) Joomla!
8 63 (2.326%) SharePoint
9 56 (2.067%) SAS
10 44 (1.624%) Umbraco
10 44 (1.624%) Apache Solr
11 30 (1.107%) Sitecore CMS
12 28 (1.034%) Windows Azure
13 25 (0.923%) Amazon AWS
14 21 (0.775%) Alfresco
14 21 (0.775%) WebLogic
15 20 (0.738%) ExpressionEngine
16 18 (0.664%) Adobe CQ
17 17 (0.628%) SharePoint Server
18 16 (0.591%) Liferay
Applications
1 460 (16.98%) Photoshop
2 242 (8.933%) MS Excel
3 190 (7.014%) Adobe Illustrator
4 135 (4.983%) MS Office
5 120 (4.430%) Fireworks
6 88 (3.248%) MS PowerPoint
7 38 (1.403%) InDesign
8 17 (0.628%) Spreadsheet
8 17 (0.628%) MS Project
9 14 (0.517%) Acrobat
10 10 (0.369%) MS Visio
11 7 (0.258%) OmniGraffle
12 6 (0.221%) SPSS
13 5 (0.185%) Adobe After Effects
14 3 (0.111%) CorelDRAW
15 2 (0.074%) PaintShop Pro
Business Applications
1 469 (17.31%) Google Analytics
2 56 (2.067%) SiteCatalyst
3 35 (1.292%) WebTrends
4 13 (0.480%) Tridion
5 5 (0.185%) Optimost
6 3 (0.111%) Dynamics CRM
7 1 (0.037%) Summit
7 1 (0.037%) SAP Oil and Gas
Communications & Networking
1 189 (6.977%) Internet
2 52 (1.920%) HTTP
3 40 (1.477%) DNS
4 38 (1.403%) Intranet
5 20 (0.738%) HTTPS
6 12 (0.443%) TCP/IP
7 10 (0.369%) SMS
8 6 (0.221%) FTP
9 4 (0.148%) SSL
9 4 (0.148%) Extranet
10 3 (0.111%) Network Security
10 3 (0.111%) WAN
10 3 (0.111%) Broadband
11 2 (0.074%) SSH
11 2 (0.074%) ATM
11 2 (0.074%) SMTP
11 2 (0.074%) Wireless
11 2 (0.074%) Firewall
12 1 (0.037%) Reverse Proxy
12 1 (0.037%) DAB
Database & Business Intelligence
1 339 (12.51%) MySQL
2 285 (10.52%) SQL Server
3 42 (1.550%) SQL Server 2008
4 36 (1.329%) Data Mining
5 30 (1.107%) SQL Server 2005
6 14 (0.517%) MongoDB
7 12 (0.443%) Big Data
8 11 (0.406%) Data Warehouse
8 11 (0.406%) SQL Server Integration Services
9 10 (0.369%) OLAP
9 10 (0.369%) Redis
10 9 (0.332%) Clementine
11 8 (0.295%) SQL Server Reporting Services
11 8 (0.295%) PostgreSQL
11 8 (0.295%) SQLite
11 8 (0.295%) NoSQL
12 7 (0.258%) Base SAS
12 7 (0.258%) SAS Enterprise Guide
13 6 (0.221%) Hadoop
14 5 (0.185%) SQL Server 2012
Development Applications
1 141 (5.205%) Subversion
2 114 (4.208%) Visual Studio
3 111 (4.097%) Git (software)
4 108 (3.987%) Dreamweaver
5 38 (1.403%) Eclipse
6 31 (1.144%) JIRA
7 28 (1.034%) Jasmine
8 20 (0.738%) Team Foundation Server
8 20 (0.738%) Axure RP
9 19 (0.701%) Selenium
10 18 (0.664%) JUnit
11 17 (0.628%) QUnit
11 17 (0.628%) PhoneGap
12 13 (0.480%) Mocha
13 12 (0.443%) Xcode
13 12 (0.443%) PHPUnit
14 11 (0.406%) JSUnit
15 10 (0.369%) Jenkins
15 10 (0.369%) GitHub
16 9 (0.332%) Ant
General
1 1348 (49.76%) Marketing
2 296 (10.93%) Retail
3 243 (8.970%) Finance
4 209 (7.715%) Advertising
5 140 (5.168%) Publishing
6 58 (2.141%) Games
7 51 (1.883%) German Language
8 46 (1.698%) French Language
9 39 (1.440%) Legal
10 33 (1.218%) Multimedia
11 27 (0.997%) Automotive
12 22 (0.812%) Telecoms
13 17 (0.628%) Law
14 14 (0.517%) Back Office
14 14 (0.517%) Italian Language
15 12 (0.443%) Banking
15 12 (0.443%) Manufacturing
15 12 (0.443%) Spanish Language
16 9 (0.332%) Russian Language
17 7 (0.258%) Portuguese Language
Job Titles
1 996 (36.77%) Developer
2 508 (18.75%) Web Developer
3 315 (11.63%) Front-End Developer
4 260 (9.598%) Designer
5 191 (7.051%) Analyst
6 181 (6.681%) Web Designer
7 164 (6.054%) PHP Developer
8 161 (5.943%) PPC Manager
9 156 (5.759%) PPC Analyst
9 156 (5.759%) PPC Executive
9 156 (5.759%) PPC Specialist
10 128 (4.725%) Front-End Web Developer
11 123 (4.540%) .NET Developer
12 122 (4.504%) Marketing Manager
13 107 (3.950%) Senior Developer
14 86 (3.175%) SEO Manager
15 85 (3.138%) PHP Web Developer
16 78 (2.879%) Web Manager
17 74 (2.732%) Account Manager
18 71 (2.621%) Project Manager
Miscellaneous
1 604 (22.30%) Social Media
2 141 (5.205%) W3C
3 129 (4.762%) Digital Media
4 117 (4.319%) Mobile App
5 116 (4.282%) Blog
6 115 (4.245%) Statistics
7 93 (3.433%) Copywriting
8 87 (3.212%) Open Source
9 85 (3.138%) Computer Science
10 70 (2.584%) Graphic Design
11 55 (2.030%) Mathematics
12 53 (1.956%) Social Network
13 49 (1.809%) N-Tier
14 39 (1.440%) SaaS
15 38 (1.403%) iPad
16 32 (1.181%) iPhone
17 30 (1.107%) Semantic Web
17 30 (1.107%) Machine Learning
18 27 (0.997%) Animation
19 24 (0.886%) Economics
Operating Systems
1 172 (6.349%) Linux
2 124 (4.577%) Windows
3 81 (2.990%) Apple iOS
4 70 (2.584%) UNIX
5 66 (2.436%) Android
6 23 (0.849%) Windows Server 2008
7 15 (0.554%) Windows Server 2003
8 8 (0.295%) Ubuntu
8 8 (0.295%) Windows 8
9 7 (0.258%) Windows Mobile
10 6 (0.221%) Mac OS X
11 5 (0.185%) Red Hat Enterprise Linux
11 5 (0.185%) Windows 7
12 4 (0.148%) Windows Phone
13 3 (0.111%) webOS
13 3 (0.111%) Windows Vista
14 2 (0.074%) MVS
14 2 (0.074%) Windows Phone 7
15 1 (0.037%) Mac OS
15 1 (0.037%) Debian
Processes & Methodologies
1 981 (36.21%) Analytics
2 763 (28.17%) E-Commerce
3 699 (25.80%) Pay per click
4 501 (18.49%) Web Development
5 494 (18.24%) Digital Marketing
6 406 (14.99%) Online Marketing
7 345 (12.74%) Web Analytics
8 269 (9.930%) Content Management
9 253 (9.339%) Agile Software Development
10 245 (9.044%) MVC
11 214 (7.900%) Project Management
12 201 (7.420%) Web Design
13 188 (6.940%) OO
14 164 (6.054%) Email Marketing
15 136 (5.020%) CRM
16 113 (4.171%) TDD
17 106 (3.913%) Scrum
18 99 (3.654%) OOP
19 97 (3.581%) Information Architecture
20 92 (3.396%) B2C
Programming Languages
1 1063 (39.24%) JavaScript
2 609 (22.48%) PHP
3 329 (12.14%) C#
4 251 (9.265%) SQL
5 167 (6.165%) Java
6 92 (3.396%) VB.NET
7 75 (2.769%) PHP5
8 51 (1.883%) T-SQL
9 41 (1.513%) Ruby
10 40 (1.477%) C++
11 37 (1.366%) C
12 36 (1.329%) VB
13 33 (1.218%) Python
14 21 (0.775%) ActionScript
15 15 (0.554%) Groovy
15 15 (0.554%) Objective-C
16 14 (0.517%) VBA
17 13 (0.480%) VB6
18 12 (0.443%) Perl
19 7 (0.258%) ActionScript 3.0
Qualifications
1 393 (14.51%) Degree
2 19 (0.701%) Microsoft Certification
3 10 (0.369%) PRINCE2 Certification
4 9 (0.332%) PMI Certification
5 2 (0.074%) MCTS
5 2 (0.074%) HNC
5 2 (0.074%) MBA
6 1 (0.037%) Dell Certification
6 1 (0.037%) PMP
6 1 (0.037%) PhD
Quality Assurance & Compliance
1 46 (1.698%) QA
2 30 (1.107%) WAI
3 22 (0.812%) WCAG
4 4 (0.148%) SLA
5 3 (0.111%) PCI DSS
5 3 (0.111%) ISO 9001
System Software
1 1 (0.037%) vCloud
1 1 (0.037%) Varnish
1 1 (0.037%) VMware Infrastructure
1 1 (0.037%) Active Directory
Systems Management
1 7 (0.258%) Plesk
2 4 (0.148%) HP Quality Center
3 1 (0.037%) Tivoli NetView
Vendors
1 705 (26.02%) Google
2 297 (10.96%) Microsoft
3 268 (9.893%) Adobe
4 179 (6.608%) Facebook
5 138 (5.094%) Omniture
6 126 (4.651%) Twitter
7 98 (3.618%) Zend
8 70 (2.584%) ATG
9 54 (1.993%) Yahoo!
10 48 (1.772%) Sitecore
11 45 (1.661%) Oracle
12 39 (1.440%) hybris
13 28 (1.034%) Hitwise
14 24 (0.886%) IBM
15 23 (0.849%) Rackspace
16 19 (0.701%) Open Text
16 19 (0.701%) Coremetrics
17 16 (0.591%) Venda
18 15 (0.554%) Nokia
18 15 (0.554%) Apple
London
Skills/Experience required: **2-4 Years commercial experience **Good knowledge of CSS **Hand coding HTML and XHTML **Use of javascript and jquery **SEO-Friendly **WC3 Coding techniques **Understanding...
Gregory James
Salary: £20000 to £29000 per annum
Posted: 22 May 2013
Liverpool, North West
Do you have experience in coding which adheres to usability, accessibility and SEO Industry best practice?... Have you worked on eCommerce or Front-end prototypes and do you...
Hudson
Salary: £17000 - £26000 per annum + overtime and benefits
Posted: 17 May 2013
London
Due to that continued growth they now require an experienced SEO Manager to head up the SEO Team. Working within a fast-paced environment, the SEO Manager will...
Assured Recruitment Solutions
Salary: £30k - 45k per year
Posted: 20 May 2013
City, London
You will have strong skills in the following: CMS, such as WordPress, HTML, XHTML, CSS. Further knowledge of PHP and JavaScript/JQuery would be highly advantageous as would...
Evolution Recruitment Solutions
Salary: 25,000 to 30,000
Posted: 21 May 2013
Manchester, Lancashire
This is a PHP Developer role will require candidates to have at least 3 years' experience with: *PHP *MySQL *HTML *CSS *JavaScript My client is a leading company...
Circle Recruitment
Salary: £25000 - £32000 per annum + Benefits
Posted: 23 May 2013
Croydon, Surrey
Essential skill range: - Excellent knowledge of CSS & CSS3. - Good at hand-coding HTML. - HTML5 experience (not essential but would be beneficial) - SEO-friendly and WC3 coding techniques. - Experienced...
NS Consultants
Salary: From £24,000 to £26,000 per annum
Posted: 24 May 2013
Tunbridge Wells, Kent
Key Tasks; - Development and management of website systems and hosting infrastructure - Design, develop and implementation of database interfaces - Develop and execution of SEO strategy - Lead company online marketing...
CV Screen Ltd
Salary: £28k - 30k per year + pro rata
Posted: 20 May 2013
Greater Manchester
PHP, GRADUATE, JUNIOR, DEVELOPER, MySQL, CSS, HTML, CSS... A good understanding of: PHP. MySQL. HTML. CSS. JavaScript. JQuery. Ajax. Experience of working within an MVC framework would be...
Search Consultancy
Posted: 22 May 2013
Manchester, North West
Our client is seeking a SEO Analyst / Copywriter to Maintain and develop client SEO campaigns. You will provide regular site structure reports with strategic insights and recommendations.
Hudson
Posted: 1 May 2013
Nottingham, East Midlands
Essential Skills:- 3+ years relevant commercial experience designing and building web-based user interfaces- HTML, XHTML- CSS up to and including v3- JavaScript, jQuery, Ajax- XML, XSLT- Experience...
Salary: £25000 - £32000 per annum
Posted: 11 May 2013
Cambridgeshire
The successful candidate will be a strong communicator who can relay technical information to non-technical stakeholders. Experience working in development teams is essential for this role, as...
Cooper Lomaz Recruitment Ltd
Salary: £25k - 28k per year
Posted: 24 May 2013
London
Experience in developing largedatabases and handling large quantities of data.- Strong HTML- Strong CSS/CSS3- JavaScript, JQuery/JQuery Mobile- Must be able to hand code and not rely...
Salary: £19000 - £24000 per annum
Posted: 18 May 2013
Slough, Berkshire
HTML, CSS, JavaScript, SEO, W3C Large organisation, with many different brands is looking to recruit a Web Development Manager / Webmaster to take charge of their group wide web...
Parallel Consulting
Salary: excellent salary and package
Posted: 24 May 2013
North West
PHP Developer £30,000 - £35,000We are looking for a permanent PHP Developer to join a friendly and creative team of graphic and web designers and developers in...
Premier Group
Salary: £30000.00 - £35000.00 per annum
Posted: 22 May 2013
Redditch, Worcestershire
Improving SEO - Visitors & Revenue... - Improving, use latest tools, discover ways to increase traffic / sales, Coding in HTML / PHP... - Designing business cards / presentations / rate cards in InDesign or Illustrator,...
Candidate Source
Salary: £15,000 per annum
Posted: 24 May 2013
Cambridgeshire, East Anglia
Utilising your commercial acumen and background in Advertising, Media & Marketing and working with stakeholders, sales team and web programmers you will manage and develop the company's online...
greywood
Salary: £25000 - £30000 per annum + Benefits
Posted: 22 May 2013
Cambridgeshire
Utilising your commercial acumen and background in Advertising, Media & Marketing and working with stakeholders, sales team and web programmers you will manage and develop the company's online...
Greywood Associates Limited
Salary: £25000 - £30000 per annum + Benefits
Posted: 21 May 2013
London
One of the UK's largest digital marketing agencies are looking for an experienced and talented SEO professional to help them move into exciting new territories. If you'...
Energize Recruitment Solutions Ltd
Salary: £55000 - £60000 per annum + excellent benefits
Posted: 4 May 2013
North West
Experience Required; " PHP Frameworks " Wordpress and Magento " HTML/CSS " JQuery " XML / JSON (desirable) " Awareness of security issues Bonus Skills " GIT Version control " SEO Awareness " Blogging Skills " Google Maps...
Premier Group Recruitment
Salary: £30000.00 - £35000.00
Posted: 22 May 2013
Cambridge, South East, United Kingdom
The work will stretch you skills, challenge your thinking and inspire you to constantly improve your work.About the Web Designer (HTML, CSS, Javascript/jQuery) role and you:...
Abcam
Salary: Competitive + Benefits
Posted: 25 May 2013
Stoke on Trent, West Midlands
Essential Skills and experience: Degree educated in a relevant Computing or IT discipline - or having equivalent commercial experience Circa 3-5 years+ solid commercial .NET based web applications...
Applause IT Ltd
Salary: £35000 - £45000 per annum + Based on Exp+ Bonus +Bens
Posted: 2 May 2013
Manchester, Lancashire
An Email / Web Designer with expertise throughout Photoshop, Illustrator, Flash, HTML, CSS to join an award winning company based in the Manchester area... Skills / experience: - Email broadcast tools -...
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 21 May 2013
Coventry, West Midlands (County)
Due to continued success they are looking for a Content Strategist to work in their online Ecommerce division. They are looking to recruit a Content Strategist who will...
TechnoRecruit
Salary: From £20,000 to £30,000 per annum Dependant on experience
Posted: 21 May 2013
Plymouth, Devon
Candidate Key words - Online Marketing Manager, Web, CMS, Online Strategy, SEO, PPC, Link building, Social media, Email marketing, affiliate, social media, HTML, CSS, web analytics, Google, Panda, Penguin...
Acorn
Salary: negotiable
Posted: 23 May 2013
Worcester, West Midlands
Knowledge of PHP, working within the Zend Framework and PHPTAL will be advantageous.Working Knowledge of Adobe applications (Fireworks, Dreamweaver, Photoshop) will be required however the ability to...
Salary: £22000 - £28000 per annum
Posted: 22 May 2013