The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 273 233 249
Rank change year-on-year
-40 +16
Permanent jobs citing SEO 1109 1255 1219
As % of all permanent IT jobs located in the UK 1.06% 1.20% 1.10%
As % of the Processes & Methodologies category 1.29% 1.46% 1.38%
Number of salaries quoted 876 885 1040
Average salary £35,000 £37,500 £35,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £24,000 £24,500 £24,000
10% offered a salary of more than £57,500 £60,000 £52,500
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86105 85797 88471
As % of all permanent IT jobs located in the UK 82.69% 82.28% 80.11%
Number of salaries quoted 70901 68441 74950
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 28 January 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -25 1058 £35,000 -6.66% 172
London -20 436 £41,250 -8.33% 74
South East -51 223 £33,500 -16.25% 33
City of London +30 139 £37,500 -19.35% 15
North West -8 117 £30,000 +3.44% 19
South West +18 79 £27,500 -4.34% 10
Manchester -28 75 £30,000 - 10
Yorkshire -26 60 £30,000 - 8
Berkshire -12 58 £42,500 -8.10% 10
East Midlands +4 50 £37,500 +7.14% 10
East of England -36 47 £45,000 +50.00% 8
West Midlands +7 41 £31,000 +12.72% 9
Scotland +35 39 £35,000 - 4
Kent +21 33 £40,500 -32.50% 3
West Yorkshire -16 30 £30,000 - 1
Surrey -39 30 £33,500 -16.25% 2
Oxfordshire +3 29 £31,250 -10.71% 2
Dorset -7 29 £27,500 +7.84% 5
Glasgow +37 28 £35,000 - 1
Leeds +12 26 £29,000 -3.33% 1
Hampshire -24 26 £30,000 - 5
Devon +22 25 £22,500 - 3
Cheshire +6 23 £35,000 +27.27% 5
Nottinghamshire +16 22 £37,500 +7.14% 3
Essex -1 21 £45,000 +50.00% 1
East Sussex -30 19 £35,000 - 5
Buckinghamshire +17 17 £31,250 +42.04% 3
Brighton -24 17 £35,000 - 5
North Yorkshire +18 14 £30,000 -1.63% 3
Midlands +5 14 £37,500 -

SEO
Top 30 Related IT Skills

For the 6 months to 28 January 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1327 (57.00%) Marketing
2 1226 (52.66%) HTML
3 1122 (48.20%) CSS
4 918 (39.43%) JavaScript
5 754 (32.39%) Analytics
6 685 (29.42%) jQuery
7 657 (28.22%) E-Commerce
8 652 (28.01%) Social Media
9 613 (26.33%) Google
10 572 (24.57%) CMS
11 569 (24.44%) Pay per click
12 531 (22.81%) PHP
13 523 (22.47%) HTML5
14 511 (21.95%) Digital Marketing
15 447 (19.20%) User Experience
16 439 (18.86%) CSS3
17 418 (17.96%) Google Analytics
18 369 (15.85%) Photoshop
19 364 (15.64%) Degree
20 359 (15.42%) Agile Software Development
21 353 (15.16%) Analytical Skills
22 352 (15.12%) MySQL
23 351 (15.08%) Web Development
24 334 (14.35%) .NET
25 298 (12.80%) MVC
26 290 (12.46%) WordPress
27 287 (12.33%) Web Design
28 280 (12.03%) Advertising
29 275 (11.81%) Adobe
30 259 (11.13%) C#

SEO
Top Related IT Skills by Category

For the 6 months to 28 January 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 572 (24.57%) CMS
2 290 (12.46%) WordPress
3 118 (5.07%) Drupal
4 94 (4.04%) Umbraco
5 81 (3.48%) IIS
6 63 (2.71%) Apache
7 50 (2.15%) Node.js
8 39 (1.68%) SharePoint
9 38 (1.63%) Sitecore CMS
10 37 (1.59%) Joomla!
11 31 (1.33%) Tomcat
11 31 (1.33%) nginx
12 20 (0.86%) TeamSite
13 17 (0.73%) Confluence
14 15 (0.64%) JBoss
15 13 (0.56%) Sitefinity
16 11 (0.47%) OpenCms
17 10 (0.43%) Adobe CQ
17 10 (0.43%) ExpressionEngine
18 9 (0.39%) concrete5
Applications
1 369 (15.85%) Photoshop
2 164 (7.04%) Adobe Illustrator
3 151 (6.49%) MS Excel
4 99 (4.25%) MS Office
5 90 (3.87%) Adobe Creative Suite
6 67 (2.88%) Fireworks
7 56 (2.41%) MS PowerPoint
8 45 (1.93%) InDesign
9 17 (0.73%) MS Visio
10 12 (0.52%) MS Project
10 12 (0.52%) Spreadsheet
11 8 (0.34%) Adobe After Effects
12 7 (0.30%) OmniGraffle
12 7 (0.30%) Adobe Premiere
13 6 (0.26%) Acrobat
14 4 (0.17%) Final Cut Pro
14 4 (0.17%) GIMP
15 1 (0.043%) PowerPivot
Business Applications
1 418 (17.96%) Google Analytics
2 129 (5.54%) Magento
3 49 (2.10%) WebTrends
4 16 (0.69%) SiteCatalyst
5 8 (0.34%) Shopify
6 4 (0.17%) Dynamics AX
6 4 (0.17%) Tridion
7 3 (0.13%) Summit
7 3 (0.13%) Radian6
8 2 (0.086%) CubeCart
8 2 (0.086%) Dynamics CRM
8 2 (0.086%) Zen Cart
9 1 (0.043%) Sage 200
9 1 (0.043%) SAP Oil and Gas
Cloud Services
1 28 (1.20%) SaaS
2 18 (0.77%) Microsoft Azure
2 18 (0.77%) MailChimp
3 11 (0.47%) GitHub
4 5 (0.21%) IaaS
5 4 (0.17%) Basecamp
5 4 (0.17%) PaaS
5 4 (0.17%) Force.com
5 4 (0.17%) Amazon EC2
5 4 (0.17%) Amazon S3
6 3 (0.13%) Amazon AWS
7 1 (0.043%) CloudFront
7 1 (0.043%) Taleo
7 1 (0.043%) Cloud Computing
7 1 (0.043%) Trello
Communications & Networking
1 131 (5.63%) Internet
2 36 (1.55%) Broadband
3 26 (1.12%) 3G
4 23 (0.99%) Intranet
5 21 (0.90%) DNS
6 16 (0.69%) FTP
7 14 (0.60%) HTTP
8 10 (0.43%) WAN
8 10 (0.43%) SSL
9 9 (0.39%) Extranet
10 8 (0.34%) LAN
10 8 (0.34%) TCP/IP
10 8 (0.34%) Firewall
10 8 (0.34%) Symposium
11 7 (0.30%) 4G
11 7 (0.30%) Wireless
12 6 (0.26%) DHCP
13 4 (0.17%) PuTTY
13 4 (0.17%) WinSCP
14 3 (0.13%) DMVPN
Database & Business Intelligence
1 352 (15.12%) MySQL
2 197 (8.46%) SQL Server
3 59 (2.53%) Relational Database
4 24 (1.03%) SQL Server 2008
5 16 (0.69%) Hadoop
6 14 (0.60%) DB2
7 12 (0.52%) Data Mining
8 11 (0.47%) OLAP
8 11 (0.47%) Redis
9 9 (0.39%) SQL Server Reporting Services
10 8 (0.34%) Data Warehouse
10 8 (0.34%) NoSQL
10 8 (0.34%) Azure SQL Database
11 7 (0.30%) SQL Server 2012
12 6 (0.26%) SQL Server Analysis Services
12 6 (0.26%) SQL Server Integration Services
12 6 (0.26%) PostgreSQL
13 5 (0.21%) SQL Server 2005
13 5 (0.21%) MS Access
13 5 (0.21%) QlikView
Development Applications
1 247 (10.61%) Git (software)
2 150 (6.44%) Subversion
3 104 (4.47%) Dreamweaver
4 68 (2.92%) JIRA
5 38 (1.63%) Visual Studio
5 38 (1.63%) Axure RP
6 25 (1.07%) Team Foundation Server
6 25 (1.07%) JUnit
7 21 (0.90%) Grunt
8 20 (0.86%) Balsamiq Mockups
9 17 (0.73%) Jenkins
10 16 (0.69%) Maven
11 15 (0.64%) Jasmine
11 15 (0.64%) Karma Test Runner
12 11 (0.47%) Appcelerator Titanium
13 10 (0.43%) Mercurial
13 10 (0.43%) Eclipse
14 9 (0.39%) Firebug
15 8 (0.34%) Bitbucket
16 6 (0.26%) Ant
General
1 1327 (57.00%) Marketing
2 280 (12.03%) Advertising
3 207 (8.89%) Retail
4 194 (8.33%) Finance
5 102 (4.38%) Publishing
6 65 (2.79%) Telecoms
7 50 (2.15%) Games
8 28 (1.20%) Law
9 20 (0.86%) Banking
10 18 (0.77%) German Language
11 17 (0.73%) Multimedia
12 16 (0.69%) Automotive
13 15 (0.64%) French Language
14 14 (0.60%) Legal
15 10 (0.43%) Back Office
16 6 (0.26%) Manufacturing
16 6 (0.26%) iGaming
17 5 (0.21%) Italian Language
17 5 (0.21%) Russian Language
17 5 (0.21%) Spanish Language
Job Titles
1 844 (36.25%) Developer
2 370 (15.89%) Web Developer
3 202 (8.68%) Front-End Developer
4 161 (6.92%) Designer
5 154 (6.62%) Senior Developer
6 146 (6.27%) PHP Developer
7 131 (5.63%) .NET Developer
8 109 (4.68%) PPC Manager
8 109 (4.68%) PPC Analyst
8 109 (4.68%) PPC Executive
8 109 (4.68%) PPC Specialist
9 106 (4.55%) Marketing Executive
10 100 (4.30%) SEO Manager
11 99 (4.25%) Web Designer
12 94 (4.04%) Analyst
13 76 (3.26%) SEO Executive
14 72 (3.09%) Junior
14 72 (3.09%) Marketing Manager
15 68 (2.92%) Consultant
16 66 (2.84%) Project Manager
Libraries, Frameworks & Software Standards
1 1226 (52.66%) HTML
2 1122 (48.20%) CSS
3 685 (29.42%) jQuery
4 523 (22.47%) HTML5
5 439 (18.86%) CSS3
6 334 (14.35%) .NET
7 254 (10.91%) ASP.NET
8 183 (7.86%) XML
9 176 (7.56%) Ajax
10 138 (5.93%) XHTML
11 115 (4.94%) Web Services
12 106 (4.55%) Sass
13 89 (3.82%) AngularJS
13 89 (3.82%) Flash
14 84 (3.61%) .NET Framework
15 77 (3.31%) Backbone.js
16 66 (2.84%) LAMP
17 64 (2.75%) LESS
18 57 (2.45%) ASP.NET MVC
19 49 (2.10%) Twitter Bootstrap
Miscellaneous
1 652 (28.01%) Social Media
2 447 (19.20%) User Experience
3 353 (15.16%) Analytical Skills
4 112 (4.81%) Blog
5 98 (4.21%) W3C
6 95 (4.08%) Copywriting
7 94 (4.04%) Graphic Design
7 94 (4.04%) Digital Media
8 84 (3.61%) Computer Science
9 81 (3.48%) Mobile App
10 68 (2.92%) Statistics
11 65 (2.79%) Open Source
12 57 (2.45%) Algorithms
13 38 (1.63%) Social Network
14 35 (1.50%) Smartphone
15 34 (1.46%) Mathematics
16 33 (1.42%) Management Information System
17 32 (1.37%) Photography
18 31 (1.33%) iPad
19 20 (0.86%) New Media
Operating Systems
1 152 (6.53%) Linux
2 98 (4.21%) Windows
3 42 (1.80%) Android
4 40 (1.72%) Apple iOS
5 38 (1.63%) UNIX
6 17 (0.73%) Windows Server 2008
6 17 (0.73%) Red Hat Enterprise Linux
7 12 (0.52%) Ubuntu
8 8 (0.34%) CentOS
9 7 (0.30%) Windows Server 2003
10 6 (0.26%) Windows Server 2012
11 5 (0.21%) Windows 8
11 5 (0.21%) Windows 7
12 4 (0.17%) Windows XP
13 2 (0.086%) Mac OS X
13 2 (0.086%) Mac OS
14 1 (0.043%) Windows Mobile
Processes & Methodologies
1 754 (32.39%) Analytics
2 657 (28.22%) E-Commerce
3 569 (24.44%) Pay per click
4 511 (21.95%) Digital Marketing
5 359 (15.42%) Agile Software Development
6 351 (15.08%) Web Development
7 298 (12.80%) MVC
8 287 (12.33%) Web Design
9 259 (11.13%) Online Marketing
10 248 (10.65%) Content Management
11 242 (10.40%) Responsive Web Design
12 227 (9.75%) Project Management
13 207 (8.89%) Web Analytics
14 132 (5.67%) Email Marketing
15 127 (5.46%) Time Management
16 120 (5.15%) B2B
17 111 (4.77%) OO
18 104 (4.47%) Scrum
19 101 (4.34%) Mentoring
20 100 (4.30%) CRM
Programming Languages
1 918 (39.43%) JavaScript
2 531 (22.81%) PHP
3 259 (11.13%) C#
4 235 (10.09%) SQL
5 139 (5.97%) Java
6 49 (2.10%) Ruby
7 45 (1.93%) T-SQL
8 44 (1.89%) PHP5
9 35 (1.50%) Python
10 26 (1.12%) VB.NET
11 16 (0.69%) ActionScript
11 16 (0.69%) Perl
12 13 (0.56%) VB
13 10 (0.43%) C
14 8 (0.34%) AWK
14 8 (0.34%) Bash Shell
14 8 (0.34%) sed
15 5 (0.21%) PowerShell
16 4 (0.17%) Clojure
16 4 (0.17%) Shell Script
Qualifications
1 364 (15.64%) Degree
2 9 (0.39%) ISTQB
2 9 (0.39%) ISEB
3 3 (0.13%) Cisco Certification
3 3 (0.13%) CCNP
3 3 (0.13%) CCDA
4 2 (0.086%) Linux+ Certification
4 2 (0.086%) OCPJP
4 2 (0.086%) Microsoft Certification
4 2 (0.086%) Security Cleared
5 1 (0.043%) MySQL Certification
5 1 (0.043%) AAT
5 1 (0.043%) PRINCE2 Practitioner
5 1 (0.043%) Oracle Certification
5 1 (0.043%) PRINCE2 Certification
5 1 (0.043%) Sun Certification
5 1 (0.043%) MBA
Quality Assurance & Compliance
1 47 (2.02%) QA
2 25 (1.07%) WCAG
3 16 (0.69%) SLA
4 13 (0.56%) WAI
5 6 (0.26%) PCI DSS
6 4 (0.17%) ISO 9001
7 3 (0.13%) ISO 14001
8 1 (0.043%) Data Quality
System Software
1 11 (0.47%) Varnish
2 7 (0.30%) Active Directory
3 2 (0.086%) VMware Infrastructure
Systems Management
1 8 (0.34%) Puppet
1 8 (0.34%) cPanel
2 3 (0.13%) CiscoWorks
2 3 (0.13%) HP Data Protector
3 2 (0.086%) Plesk
3 2 (0.086%) Nagios
3 2 (0.086%) EMC NetWorker
4 1 (0.043%) Vagrant
4 1 (0.043%) Ansible
Vendors
1 613 (26.33%) Google
2 275 (11.81%) Adobe
3 209 (8.98%) Facebook
4 195 (8.38%) Microsoft
5 155 (6.66%) Twitter
6 71 (3.05%) Zend
7 59 (2.53%) Omniture
8 51 (2.19%) Sitecore
9 31 (1.33%) hybris
10 28 (1.20%) Coremetrics
10 28 (1.20%) Oracle
11 26 (1.12%) Salesforce.com
12 23 (0.99%) Yahoo!
13 16 (0.69%) Interwoven
14 13 (0.56%) HP
14 13 (0.56%) Apple
14 13 (0.56%) Demandware
15 12 (0.52%) Cisco
16 11 (0.47%) VMware
17 10 (0.43%) Business Objects
City, London
Explore Recruitment Solutions
Salary: £20000 - £28000 per annum
Posted: 13 hours ago
London
Maclean Moore Consulting
Salary: From £70,000 to £85,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: 13 hours ago
London
Maclean Moore Consulting
Salary: From £45,000 to £55,000 per annum plus benefits
Posted: 14 hours ago
London
Maclean Moore Consulting
Salary: From £35,000 to £40,000 per annum plus benefits
Posted: 14 hours ago
West London
Verticality Ltd
Salary: £25000 - £30000 per annum
Posted: 15 hours ago
City, London
Verticality Ltd
Salary: £25000 - £29000 per annum
Posted: 15 hours ago
Sussex
Nespresso
Salary: Highly Competitive
Posted: 15 hours ago
London
TribePost.co.uk
Salary: £40-£50k + benefits
Posted: 16 hours ago
Manchester, Lancashire
Jagger Talent
Salary: From £37,000 to £46,000 per annum Strong package for the right individ
Posted: 16 hours ago
London
Digital Pursuit Ltd
Salary: From £30,000 to £50,000 per annum Bonus, Flexible Hours, Pension
Posted: 18 hours ago
London
Propel London Ltd
Posted: 20 hours ago
Kettering, Northamptonshire
Search Consultancy
Posted: 20 hours ago
Nottingham, Nottinghamshire
EMBS- People Transfer
Salary: £55k - 60k per year + 20% Bonus + Benefits
Posted: 21 hours ago
Doncaster, South Yorkshire
Spring Technology
Salary: £25000.00 - £35000.00 per annum
Posted: 23 hours ago
Devon
Tank Recruitment
Salary: £25000 - £35000 per annum
Posted: Yesterday
Central London / West End
Evolution Recruitment Solutions
Salary: 30,000 to 55,000
Posted: Yesterday
South West London
Evolution Recruitment Solutions
Salary: 20,000 to 35,000
Posted: Yesterday
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £35,000 per annum + 10% Bonus + Pension
Posted: Yesterday
Manchester, Lancashire
Circle Recruitment
Salary: £15000 - £28000 per annum
Posted: Yesterday
London
Scott-Merrick LLP
Salary: market rate
Posted: Yesterday