The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 232 243 221
Rank change year-on-year
+11 -22
Permanent jobs citing SEO 1416 1241 1462
As % of all permanent IT jobs located in the UK 1.22% 1.16% 1.25%
As % of the Processes & Methodologies category 1.51% 1.44% 1.59%
Number of salaries quoted 924 951 1280
Average salary £35,000 £34,000 £35,000
Average salary % change year-on-year
+2.94% -2.85%
90% offered a salary of more than £23,000 £22,500 £23,000
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94022 86283 92102
As % of all permanent IT jobs located in the UK 81.34% 80.36% 78.67%
Number of salaries quoted 74935 70632 78012
Average salary £47,500 £47,500 £46,542
Average salary % change year-on-year
- +2.05%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 2 September 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +6 1347 £35,000 - 204
London +30 537 £42,500 - 100
South East +34 269 £35,000 - 28
North West +39 198 £26,500 -7.01% 21
Manchester +40 156 £30,000 +5.26% 17
City of London +19 134 £42,500 -10.52% 22
Yorkshire -30 122 £30,000 +9.09% 12
Berkshire +56 102 £37,500 -16.66% 1
West Midlands +29 84 £27,500 -3.50% 11
Surrey -1 68 £36,250 -3.33% 2
West Yorkshire -20 68 £32,500 +16.07% 7
East of England -77 57 £29,500 -10.60% 14
South West -64 55 £30,000 -7.69% 3
Leeds -39 50 £35,000 +25.00% 5
Maidenhead +25 39 £25,000 -61.53%
North Yorkshire +7 27 £30,000 +14.28% 1
Scotland -14 27 £35,000 +16.66% 5
East Midlands -27 25 £25,000 -33.77% 8
Birmingham +17 24 £24,250 -13.39% 3
Lancashire +11 24 £24,000 -2.04%
Hampshire -9 24 £42,500 +21.42% 7
Harrogate 0 23 £30,000 +41.17%
Reading +4 22 £40,000 -20.00%
Bristol -9 22 £30,000 - 1
Kent +8 20 £30,000 -20.00% 4
Glasgow +4 20 £35,000 +16.66% 2
Dorset -17 20 £31,250 -9.42%
Kingston Upon Thames -2 19 £45,000 +37.40% 1
Essex +18 18 £30,000 +30.43% 2
County Antrim - 18 £25,000 -

SEO
Top 30 Related IT Skills

For the 6 months to 2 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1714 (56.59%) Marketing
2 1589 (52.46%) HTML
3 1423 (46.98%) CSS
4 1270 (41.93%) JavaScript
5 1045 (34.50%) Analytics
6 852 (28.13%) E-Commerce
7 830 (27.40%) Pay per click
8 820 (27.07%) jQuery
9 811 (26.77%) Social Media
10 808 (26.68%) Google
11 740 (24.43%) Digital Marketing
12 729 (24.07%) CMS
13 662 (21.86%) PHP
14 640 (21.13%) HTML5
15 540 (17.83%) Google Analytics
16 516 (17.04%) Degree
17 512 (16.90%) .NET
18 503 (16.61%) CSS3
19 451 (14.89%) SQL
20 450 (14.86%) Advertising
21 439 (14.49%) Web Development
22 407 (13.44%) MySQL
22 407 (13.44%) Photoshop
23 401 (13.24%) ASP.NET
24 378 (12.48%) WordPress
25 355 (11.72%) Online Marketing
26 351 (11.59%) Retail
27 336 (11.09%) MVC
28 333 (10.99%) Web Design
29 324 (10.70%) Content Management

SEO
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 729 (24.07%) CMS
2 378 (12.48%) WordPress
3 143 (4.72%) Drupal
4 104 (3.43%) Umbraco
5 98 (3.24%) Node.js
6 74 (2.44%) Joomla!
7 69 (2.28%) IIS
8 59 (1.95%) SharePoint
9 57 (1.88%) Tomcat
10 51 (1.68%) Apache
11 43 (1.42%) Sitecore CMS
12 34 (1.12%) WebSphere
13 28 (0.92%) WebSphere Application Server
14 18 (0.59%) TeamSite
14 18 (0.59%) ExpressionEngine
15 16 (0.53%) PrestaShop
16 15 (0.50%) Confluence
16 15 (0.50%) MS Project Server
17 12 (0.40%) nginx
18 9 (0.30%) Adobe CQ
Applications
1 407 (13.44%) Photoshop
2 214 (7.07%) MS Excel
3 165 (5.45%) Adobe Illustrator
4 117 (3.86%) MS Office
5 87 (2.87%) MS PowerPoint
6 69 (2.28%) Fireworks
7 36 (1.19%) MS Visio
8 20 (0.66%) InDesign
9 19 (0.63%) MS Project
10 11 (0.36%) Spreadsheet
11 7 (0.23%) Adobe Premiere
12 5 (0.17%) OmniGraffle
13 4 (0.13%) PowerPivot
13 4 (0.13%) Adobe After Effects
14 3 (0.099%) SPSS
15 2 (0.066%) Stata
16 1 (0.033%) PaintShop Pro
16 1 (0.033%) GIMP
Business Applications
1 540 (17.83%) Google Analytics
2 223 (7.36%) Magento
3 116 (3.83%) WebTrends
4 36 (1.19%) SiteCatalyst
5 12 (0.40%) Fredhopper
5 12 (0.40%) Tridion
6 10 (0.33%) Dynamics CRM
7 8 (0.26%) Optimost
8 7 (0.23%) Oracle CRM
9 5 (0.17%) Sage 200
10 4 (0.13%) SAP Oil and Gas
11 2 (0.066%) Dynamics AX
12 1 (0.033%) osCommerce
12 1 (0.033%) Summit
12 1 (0.033%) nopCommerce
Cloud Services
1 37 (1.22%) Amazon AWS
2 34 (1.12%) SaaS
3 31 (1.02%) Amazon S3
4 29 (0.96%) Amazon SQS
4 29 (0.96%) ElastiCache
4 29 (0.96%) Amazon ElastiCache
5 12 (0.40%) Microsoft Azure
6 10 (0.33%) MailChimp
7 7 (0.23%) Responsys
8 6 (0.20%) GitHub
8 6 (0.20%) Force.com
9 4 (0.13%) Cloud Computing
10 2 (0.066%) CheetahMail
10 2 (0.066%) Amazon EC2
11 1 (0.033%) CloudFront
11 1 (0.033%) Office 365
11 1 (0.033%) IaaS
Communications & Networking
1 154 (5.08%) Internet
2 42 (1.39%) Intranet
3 41 (1.35%) Broadband
4 38 (1.25%) 3G
5 32 (1.06%) DNS
6 26 (0.86%) HTTP
7 19 (0.63%) SSL
7 19 (0.63%) Extranet
8 16 (0.53%) FTP
9 13 (0.43%) SSH
10 11 (0.36%) WAN
11 10 (0.33%) LAN
12 7 (0.23%) Firewall
12 7 (0.23%) 4G
13 5 (0.17%) Wireless
13 5 (0.17%) iSCSI
13 5 (0.17%) SMS
13 5 (0.17%) DHCP
13 5 (0.17%) SAN
14 3 (0.099%) HTTPS
Database & Business Intelligence
1 407 (13.44%) MySQL
2 308 (10.17%) SQL Server
3 124 (4.09%) Relational Database
4 47 (1.55%) MongoDB
5 40 (1.32%) RDBMS
6 34 (1.12%) Big Data
7 29 (0.96%) Amazon DynamoDB
8 27 (0.89%) SQL Server 2008
9 20 (0.66%) NoSQL
9 20 (0.66%) SQL Server 2005
10 16 (0.53%) SQL Server Reporting Services
11 15 (0.50%) Crystal Reports
11 15 (0.50%) MS Access
11 15 (0.50%) Data Mining
12 14 (0.46%) SQL Server 2012
13 13 (0.43%) SQL Server Analysis Services
13 13 (0.43%) DB2
13 13 (0.43%) PostgreSQL
14 9 (0.30%) SQL Server Integration Services
15 7 (0.23%) Hadoop
Development Applications
1 223 (7.36%) Git (software)
2 180 (5.94%) Subversion
3 106 (3.50%) Dreamweaver
4 99 (3.27%) Visual Studio
5 89 (2.94%) JIRA
6 54 (1.78%) Eclipse
7 53 (1.75%) Ant
8 36 (1.19%) Jasmine
9 34 (1.12%) Grunt
9 34 (1.12%) Team Foundation Server
10 33 (1.09%) Axure RP
11 24 (0.79%) JUnit
12 20 (0.66%) Jenkins
13 17 (0.56%) QUnit
14 16 (0.53%) Karma Test Runner
15 14 (0.46%) NUnit
16 9 (0.30%) Selenium
17 8 (0.26%) Maven
17 8 (0.26%) Mercurial
17 8 (0.26%) Balsamiq Mockups
General
1 1714 (56.59%) Marketing
2 450 (14.86%) Advertising
3 351 (11.59%) Retail
4 254 (8.39%) Finance
5 124 (4.09%) Publishing
6 65 (2.15%) Telecoms
7 55 (1.82%) Games
8 49 (1.62%) Law
9 40 (1.32%) Electronics
10 39 (1.29%) Legal
11 28 (0.92%) Multimedia
12 27 (0.89%) Automotive
13 24 (0.79%) Manufacturing
14 20 (0.66%) Banking
15 18 (0.59%) Russian Language
16 17 (0.56%) Billing
17 16 (0.53%) German Language
18 15 (0.50%) French Language
19 11 (0.36%) Back Office
20 9 (0.30%) Pharmaceutical
Job Titles
1 1131 (37.34%) Developer
2 440 (14.53%) Web Developer
3 312 (10.30%) Front-End Developer
4 238 (7.86%) Analyst
5 237 (7.82%) Designer
6 218 (7.20%) PHP Developer
7 214 (7.07%) Senior Developer
8 164 (5.41%) PPC Manager
8 164 (5.41%) PPC Analyst
8 164 (5.41%) PPC Specialist
8 164 (5.41%) PPC Executive
9 147 (4.85%) Marketing Manager
10 133 (4.39%) Web Designer
11 119 (3.93%) .NET Developer
12 98 (3.24%) Junior
12 98 (3.24%) SEO Executive
13 88 (2.91%) Project Manager
14 83 (2.74%) Account Manager
15 80 (2.64%) Senior Web Developer
15 80 (2.64%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 1589 (52.46%) HTML
2 1423 (46.98%) CSS
3 820 (27.07%) jQuery
4 640 (21.13%) HTML5
5 512 (16.90%) .NET
6 503 (16.61%) CSS3
7 401 (13.24%) ASP.NET
8 323 (10.66%) XML
9 253 (8.35%) XHTML
9 253 (8.35%) Ajax
10 198 (6.54%) Web Services
11 112 (3.70%) Sass
12 107 (3.53%) Flash
13 103 (3.40%) JSP
14 92 (3.04%) .NET Framework
15 82 (2.71%) AngularJS
16 80 (2.64%) XSLT
17 79 (2.61%) LESS
18 69 (2.28%) Spring
19 68 (2.24%) ASP.NET MVC
Miscellaneous
1 811 (26.77%) Social Media
2 179 (5.91%) Blog
3 177 (5.84%) Digital Media
4 137 (4.52%) Mobile App
5 98 (3.24%) W3C
6 97 (3.20%) Computer Science
7 88 (2.91%) Copywriting
8 81 (2.67%) Open Source
9 56 (1.85%) Statistics
10 51 (1.68%) Graphic Design
10 51 (1.68%) Management Information System
11 50 (1.65%) iPad
12 43 (1.42%) Social Network
12 43 (1.42%) Smartphone
13 38 (1.25%) N-Tier
14 35 (1.16%) New Media
15 32 (1.06%) Mathematics
16 24 (0.79%) Visualisation
17 23 (0.76%) Economics
18 20 (0.66%) Photography
Operating Systems
1 127 (4.19%) Linux
2 109 (3.60%) Windows
3 67 (2.21%) Android
4 61 (2.01%) Apple iOS
5 25 (0.83%) UNIX
6 9 (0.30%) Windows Server 2008
7 6 (0.20%) Windows Mobile
8 5 (0.17%) Windows Server 2003
8 5 (0.17%) Mac OS
9 4 (0.13%) Windows 7
9 4 (0.13%) webOS
9 4 (0.13%) Windows 8
10 3 (0.099%) Red Hat Enterprise Linux
11 2 (0.066%) AIX
11 2 (0.066%) CentOS
12 1 (0.033%) Ubuntu
12 1 (0.033%) Windows Server 2012
Processes & Methodologies
1 1045 (34.50%) Analytics
2 852 (28.13%) E-Commerce
3 830 (27.40%) Pay per click
4 740 (24.43%) Digital Marketing
5 439 (14.49%) Web Development
6 355 (11.72%) Online Marketing
7 336 (11.09%) MVC
8 333 (10.99%) Web Design
9 324 (10.70%) Content Management
10 314 (10.37%) Agile Software Development
11 284 (9.38%) Project Management
12 260 (8.58%) Web Analytics
13 217 (7.16%) Responsive Web Design
14 212 (7.00%) B2B
15 201 (6.64%) Email Marketing
16 164 (5.41%) CRM
17 146 (4.82%) B2C
18 142 (4.69%) OO
18 142 (4.69%) Scrum
19 137 (4.52%) Time Management
Programming Languages
1 1270 (41.93%) JavaScript
2 662 (21.86%) PHP
3 451 (14.89%) SQL
4 281 (9.28%) C#
5 195 (6.44%) Java
6 69 (2.28%) VB.NET
7 62 (2.05%) Python
8 53 (1.75%) T-SQL
9 49 (1.62%) PHP5
10 41 (1.35%) Ruby
11 24 (0.79%) ActionScript
12 22 (0.73%) VBA
13 20 (0.66%) R
14 17 (0.56%) Groovy
15 16 (0.53%) ActionScript 3.0
16 15 (0.50%) VB
16 15 (0.50%) C
17 14 (0.46%) C++
18 13 (0.43%) XPath
18 13 (0.43%) Scala
Qualifications
1 516 (17.04%) Degree
2 9 (0.30%) Microsoft Certification
3 6 (0.20%) Security Cleared
4 4 (0.13%) Cisco Certification
4 4 (0.13%) MBA
5 3 (0.099%) ITIL Certification
5 3 (0.099%) MCITP
5 3 (0.099%) MCSE
5 3 (0.099%) CCNA
6 2 (0.066%) PRINCE2 Certification
6 2 (0.066%) GNVQ
7 1 (0.033%) PRINCE2 Practitioner
7 1 (0.033%) OCPJP
7 1 (0.033%) Sun Certification
7 1 (0.033%) Oracle Certification
7 1 (0.033%) CCDA
7 1 (0.033%) ISEB
7 1 (0.033%) CCNP
7 1 (0.033%) APMP
Quality Assurance & Compliance
1 80 (2.64%) QA
2 29 (0.96%) WCAG
3 19 (0.63%) WAI
4 18 (0.59%) ISO 9001
5 15 (0.50%) SLA
6 5 (0.17%) PCI DSS
7 1 (0.033%) ISO 14001
System Software
1 3 (0.099%) Active Directory
1 3 (0.099%) Hyper-V
1 3 (0.099%) Varnish
2 1 (0.033%) VMware Infrastructure
Systems Management
1 20 (0.66%) Vagrant
2 12 (0.40%) Capistrano
2 12 (0.40%) Puppet
3 5 (0.17%) HP Data Protector
4 3 (0.099%) Plesk
5 2 (0.066%) EMC NetWorker
6 1 (0.033%) CiscoWorks
Vendors
1 808 (26.68%) Google
2 267 (8.81%) Adobe
3 240 (7.92%) Facebook
4 236 (7.79%) Microsoft
5 207 (6.83%) Twitter
6 84 (2.77%) Omniture
7 79 (2.61%) Coremetrics
8 66 (2.18%) hybris
9 64 (2.11%) Sitecore
10 51 (1.68%) Zend
11 48 (1.58%) Yahoo!
12 38 (1.25%) Demandware
13 36 (1.19%) Oracle
14 33 (1.09%) ATG
15 31 (1.02%) Salesforce.com
15 31 (1.02%) AccuRev
16 22 (0.73%) Business Objects
17 18 (0.59%) HP
18 16 (0.53%) DoubleClick
19 14 (0.46%) Tableau
Central London / West End
RICHARD WHEELER ASSOCIATES
Salary: From £38,000 to £46,000 per annum Negot (plus Share options)
Posted: 3 hours ago
City, London
Hays Finance Technology
Salary: £20000 per annum + benefits
Posted: 4 hours ago
Newcastle Upon Tyne, Tyne and Wear
Pro-Quest Resourcing Ltd
Salary: £20000 - £23000 Per Annum
Posted: 5 hours ago
City, London
JM
Salary: £35000 - £35001 per annum
Posted: 5 hours ago
London
Digital Pursuit Ltd
Salary: From £42,000 to £52,000 per annum
Posted: 6 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £24000 - £26000 per annum + bens + bonus
Posted: 6 hours ago
London
Linux Recruit
Salary: £70,000 per annum
Posted: 7 hours ago
Oxfordshire
Austin Fraser
Salary: £20000.00 - £30000.00 per annum
Posted: 10 hours ago
Northampton, Northamptonshire
Stafford-Sharp Associates
Salary: From £20,000 to £24,000 per annum
Posted: 11 hours ago
High Wycombe, Buckinghamshire
TribePost.co.uk
Salary: £25K. OTE £27,777 + Benefits
Posted: 11 hours ago
London
Digital Pursuit Ltd
Salary: From £40,000 to £50,000 per annum
Posted: 11 hours ago
Glasgow, Lanarkshire
RICHARD WHEELER ASSOCIATES
Salary: From £36,000 to £43,000 per annum Negot (plus share options)
Posted: 12 hours ago
Coventry, West Midlands (County)
Recruit 4 Talent
Salary: up to £25,000 d.o.e.
Posted: 13 hours ago
London
Verticality Ltd
Salary: £30000 to £35000 per annum
Posted: 13 hours ago
Brighton, East Sussex
Computer People
Salary: £30000.00 - £36000 per annum
Posted: 13 hours ago
Dartford, Kent
Greywood Associates Limited
Salary: £25000 - £30000 per annum
Posted: 14 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £2000 - £15000 per annum
Posted: Yesterday
Chelmsford, Essex
Oscar Associates (UK) Ltd
Salary: £18000 - £22000 per annum
Posted: Yesterday
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: Yesterday
Leeds, West Yorkshire
TEKsystems
Salary: £35000 - £40000 per annum + package
Posted: Yesterday