The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 290 222 234
Rank change year-on-year
-68 +12
Permanent jobs citing SEO 1112 1552 1360
As % of all permanent IT jobs located in the UK 1.01% 1.32% 1.25%
As % of the Processes & Methodologies category 1.19% 1.59% 1.54%
Number of salaries quoted 790 1059 1042
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £22,500 £22,000
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93168 97426 88156
As % of all permanent IT jobs located in the UK 84.87% 82.77% 80.95%
Number of salaries quoted 76231 78605 72151
Average salary £50,000 £48,500 £46,500
Average salary % change year-on-year
+3.09% +4.30%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 28 July 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -61 1077 £36,750 +5.00% 170
London -53 413 £42,500 +3.65% 67
South East +13 285 £37,500 +7.14% 30
City of London +20 126 £42,500 -5.55% 19
North West -52 122 £27,500 +10.00% 21
Berkshire -2 82 £43,000 +14.66% 7
Yorkshire -40 81 £31,000 +3.33% 25
West Midlands -37 79 £34,500 +25.45% 13
Manchester -51 66 £28,250 +7.61% 12
Surrey -31 54 £40,000 - 8
Hampshire +24 49 £25,000 -16.66% 5
West Yorkshire -26 38 £27,000 -10.00% 9
Kent +26 37 £38,750 +23.01% 2
Leeds -15 36 £27,000 -22.85% 9
East of England -42 35 £37,500 +25.00% 6
Cheshire +10 29 £30,000 +20.00% 3
East Midlands +6 29 £31,250 +5.04% 3
Staffordshire +3 29 £39,000 +8.33% 5
South West -37 27 £28,000 -6.66% 4
Guildford +16 23 £40,000 -5.88%
East Sussex +9 22 £35,000 -12.50% 1
Brighton +20 21 £35,000 -12.50% 1
South Yorkshire 0 21 £32,500 +25.00% 4
Hertfordshire -12 21 £38,750 +10.71% 1
Lancashire -17 21 £22,750 -5.20% 1
Newbury +17 19 £27,500 -50.00% 2
Scotland +4 19 £32,500 -13.33% 4
Maidenhead +10 18 £23,000 -8.00%
Oxfordshire +7 18 £42,000 +25.37% 2
North Yorkshire -2 17 £29,500 -1.66% 11

SEO
Top 30 Related IT Skills

For the 6 months to 28 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1263 (58.42%) Marketing
2 1180 (54.58%) HTML
3 1015 (46.95%) CSS
4 874 (40.43%) Analytics
5 853 (39.45%) JavaScript
6 650 (30.06%) Digital Marketing
7 641 (29.65%) Google
8 634 (29.32%) Pay per click
9 630 (29.14%) Social Media
10 604 (27.94%) jQuery
11 499 (23.08%) Google Analytics
12 497 (22.99%) CMS
13 494 (22.85%) E-Commerce
14 478 (22.11%) HTML5
15 473 (21.88%) PHP
16 427 (19.75%) User Experience
17 379 (17.53%) CSS3
18 369 (17.07%) Web Development
19 346 (16.00%) Degree
20 340 (15.73%) Agile Software Development
21 321 (14.85%) Content Management
22 320 (14.80%) MySQL
23 301 (13.92%) Analytical Skills
24 295 (13.64%) .NET
25 289 (13.37%) Photoshop
26 278 (12.86%) WordPress
27 277 (12.81%) Adobe
28 273 (12.63%) SQL
29 233 (10.78%) MVC
30 231 (10.68%) Project Management

SEO
Top Related IT Skills by Category

For the 6 months to 28 July 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 497 (22.99%) CMS
2 278 (12.86%) WordPress
3 80 (3.70%) Drupal
4 63 (2.91%) Umbraco
5 59 (2.73%) IIS
6 48 (2.22%) Sitecore CMS
7 40 (1.85%) Kentico
7 40 (1.85%) Node.js
8 36 (1.67%) Joomla!
9 34 (1.57%) Apache
10 28 (1.30%) SharePoint
11 25 (1.16%) Tomcat
12 19 (0.88%) Sitefinity
13 18 (0.83%) SAS
14 15 (0.69%) Adobe Experience Manager
15 13 (0.60%) DNN
16 12 (0.56%) nginx
17 11 (0.51%) Immediacy CMS
18 8 (0.37%) Apache Solr
18 8 (0.37%) Confluence
Applications
1 289 (13.37%) Photoshop
2 122 (5.64%) MS Excel
3 98 (4.53%) Adobe Illustrator
4 77 (3.56%) MS Office
5 72 (3.33%) Adobe Creative Suite
6 56 (2.59%) MS PowerPoint
7 38 (1.76%) Fireworks
8 35 (1.62%) Spreadsheet
9 34 (1.57%) InDesign
10 19 (0.88%) Adobe After Effects
11 18 (0.83%) SPSS
12 15 (0.69%) MS Visio
13 8 (0.37%) MS Project
13 8 (0.37%) OmniGraffle
14 4 (0.19%) Acrobat
15 2 (0.093%) Adobe Premiere
15 2 (0.093%) GIMP
15 2 (0.093%) Final Cut Pro
Business Applications
1 110 (5.09%) Magento
2 24 (1.11%) WebTrends
3 5 (0.23%) SAP Oil and Gas
4 3 (0.14%) Shopify
4 3 (0.14%) Tridion
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Bond Adapt
5 2 (0.093%) Dynamics CRM
5 2 (0.093%) Dynamics AX
6 1 (0.046%) Radian6
6 1 (0.046%) Adobe Campaign
6 1 (0.046%) Oracle BPM
Cloud Services
1 499 (23.08%) Google Analytics
2 64 (2.96%) SaaS
3 38 (1.76%) Adobe Analytics
4 27 (1.25%) Microsoft Azure
4 27 (1.25%) Amazon AWS
5 16 (0.74%) GitHub
6 9 (0.42%) MailChimp
7 4 (0.19%) Amazon EC2
7 4 (0.19%) PaaS
7 4 (0.19%) Rackspace Cloud
8 3 (0.14%) Basecamp
8 3 (0.14%) Cloud Computing
Communications & Networking
1 135 (6.24%) Internet
2 62 (2.87%) Intranet
3 38 (1.76%) DNS
4 28 (1.30%) HTTP
5 18 (0.83%) SSL
6 14 (0.65%) FTP
7 12 (0.56%) Wireless
8 8 (0.37%) Broadband
9 6 (0.28%) SSH
10 3 (0.14%) Skype
10 3 (0.14%) TCP/IP
11 2 (0.093%) HTTPS
11 2 (0.093%) DHCP
11 2 (0.093%) SMS
12 1 (0.046%) WebEx
12 1 (0.046%) Extranet
12 1 (0.046%) Firewall
Database & Business Intelligence
1 320 (14.80%) MySQL
2 192 (8.88%) SQL Server
3 69 (3.19%) Relational Database
4 29 (1.34%) SQL Server 2005
5 27 (1.25%) RDBMS
6 20 (0.93%) SQL Server 2008
7 18 (0.83%) NoSQL
8 16 (0.74%) Big Data
9 12 (0.56%) MS Access
10 11 (0.51%) MongoDB
11 9 (0.42%) SQL Server Analysis Services
11 9 (0.42%) Microsoft Analysis Services
12 8 (0.37%) BusinessObjects
13 6 (0.28%) Redis
14 5 (0.23%) DB2
15 4 (0.19%) SQL Server Reporting Services
15 4 (0.19%) Data Mining
15 4 (0.19%) Amazon RDS
16 3 (0.14%) RavenDB
16 3 (0.14%) Oracle Reports
Development Applications
1 192 (8.88%) Git (software)
2 129 (5.97%) Subversion
3 75 (3.47%) Visual Studio
4 40 (1.85%) Jenkins
5 39 (1.80%) Axure RP
5 39 (1.80%) Dreamweaver
6 25 (1.16%) Grunt
7 21 (0.97%) Team Foundation Server
8 17 (0.79%) Eclipse
9 16 (0.74%) TeamCity
10 15 (0.69%) Jasmine
10 15 (0.69%) Ant
11 14 (0.65%) Mercurial
12 13 (0.60%) Bitbucket
13 12 (0.56%) JIRA
13 12 (0.56%) gulp
14 8 (0.37%) SQL Server Management Studio (SSMS)
15 6 (0.28%) Selenium
15 6 (0.28%) Maven
15 6 (0.28%) Mocha
General
1 1263 (58.42%) Marketing
2 218 (10.08%) Finance
3 206 (9.53%) Retail
4 186 (8.60%) Advertising
5 57 (2.64%) Telecoms
6 51 (2.36%) Publishing
7 37 (1.71%) Multimedia
8 27 (1.25%) Banking
9 21 (0.97%) Automotive
10 20 (0.93%) German Language
11 18 (0.83%) French Language
11 18 (0.83%) Games
12 17 (0.79%) Legal
13 15 (0.69%) Manufacturing
14 14 (0.65%) Law
15 13 (0.60%) Back Office
16 10 (0.46%) Italian Language
16 10 (0.46%) Pharmaceutical
17 9 (0.42%) Electronics
17 9 (0.42%) Billing
Job Titles
1 824 (38.11%) Developer
2 345 (15.96%) Web Developer
3 228 (10.55%) Front-End Developer
4 160 (7.40%) PHP Developer
5 134 (6.20%) Marketing Manager
6 131 (6.06%) PPC Specialist
6 131 (6.06%) PPC Executive
6 131 (6.06%) PPC Manager
6 131 (6.06%) PPC Analyst
7 117 (5.41%) Senior Developer
8 106 (4.90%) Account Manager
9 98 (4.53%) Designer
10 94 (4.35%) .NET Developer
10 94 (4.35%) Analyst
11 82 (3.79%) Junior
12 78 (3.61%) Marketing Executive
12 78 (3.61%) SEO Executive
13 74 (3.42%) Junior Developer
14 71 (3.28%) SEO Manager
15 66 (3.05%) Architect
Libraries, Frameworks & Software Standards
1 1180 (54.58%) HTML
2 1015 (46.95%) CSS
3 604 (27.94%) jQuery
4 478 (22.11%) HTML5
5 379 (17.53%) CSS3
6 295 (13.64%) .NET
7 195 (9.02%) ASP.NET
8 156 (7.22%) Ajax
9 145 (6.71%) XML
10 141 (6.52%) Sass
11 116 (5.37%) AngularJS
12 109 (5.04%) Web Services
13 101 (4.67%) XHTML
14 93 (4.30%) Twitter Bootstrap
15 69 (3.19%) .NET Framework
16 67 (3.10%) LESS
17 62 (2.87%) Backbone.js
18 60 (2.78%) ASP.NET MVC
19 47 (2.17%) LAMP
20 42 (1.94%) Ember.js
Miscellaneous
1 630 (29.14%) Social Media
2 427 (19.75%) User Experience
3 301 (13.92%) Analytical Skills
4 120 (5.55%) W3C
5 97 (4.49%) Digital Media
5 97 (4.49%) Copywriting
5 97 (4.49%) Blog
6 95 (4.39%) Mobile App
7 73 (3.38%) Computer Science
8 68 (3.15%) Graphic Design
9 47 (2.17%) Statistics
10 35 (1.62%) Management Information System
11 34 (1.57%) Mathematics
11 34 (1.57%) Algorithms
12 26 (1.20%) Visualisation
13 23 (1.06%) Animation
14 20 (0.93%) Social Network
15 18 (0.83%) iPad
16 15 (0.69%) Enterprise Cloud
17 13 (0.60%) FMCG
Operating Systems
1 136 (6.29%) Linux
2 60 (2.78%) Android
3 59 (2.73%) Apple iOS
4 45 (2.08%) Windows
5 14 (0.65%) Mac OS X
6 13 (0.60%) UNIX
7 5 (0.23%) Windows Server 2008
8 2 (0.093%) Mac OS X Server
8 2 (0.093%) Mac OS
8 2 (0.093%) CentOS
9 1 (0.046%) Windows Server 2012
9 1 (0.046%) Ubuntu
Processes & Methodologies
1 874 (40.43%) Analytics
2 650 (30.06%) Digital Marketing
3 634 (29.32%) Pay per click
4 494 (22.85%) E-Commerce
5 369 (17.07%) Web Development
6 340 (15.73%) Agile Software Development
7 321 (14.85%) Content Management
8 233 (10.78%) MVC
9 231 (10.68%) Project Management
10 228 (10.55%) Responsive Web Design
11 211 (9.76%) Online Marketing
12 201 (9.30%) Web Design
13 189 (8.74%) Web Analytics
14 160 (7.40%) Email Marketing
15 147 (6.80%) B2B
16 146 (6.75%) OO
17 143 (6.61%) CRM
18 127 (5.87%) Scrum
18 127 (5.87%) Time Management
19 116 (5.37%) TDD
Programming Languages
1 853 (39.45%) JavaScript
2 473 (21.88%) PHP
3 273 (12.63%) SQL
4 209 (9.67%) C#
5 132 (6.11%) Java
6 55 (2.54%) PHP5
7 54 (2.50%) T-SQL
8 49 (2.27%) Python
9 44 (2.04%) Ruby
10 35 (1.62%) VB.NET
11 30 (1.39%) VB
12 22 (1.02%) Objective-C
13 21 (0.97%) Scala
14 19 (0.88%) C
15 17 (0.79%) R
15 17 (0.79%) VBA
16 10 (0.46%) Clojure
17 9 (0.42%) Go
18 7 (0.32%) ActionScript
19 6 (0.28%) XPath
Qualifications
1 346 (16.00%) Degree
2 3 (0.14%) PMI Certification
2 3 (0.14%) HND
3 2 (0.093%) PRINCE2 Practitioner
4 1 (0.046%) Security Cleared
4 1 (0.046%) MBA
4 1 (0.046%) Linux+ Certification
4 1 (0.046%) PMP
4 1 (0.046%) Sun Certification
4 1 (0.046%) HNC
4 1 (0.046%) Postgraduate
4 1 (0.046%) ISTQB
Quality Assurance & Compliance
1 60 (2.78%) QA
2 26 (1.20%) WCAG
3 7 (0.32%) WAI
4 6 (0.28%) SLA
5 4 (0.19%) GCP
5 4 (0.19%) ISO 9001
6 2 (0.093%) PCI DSS
7 1 (0.046%) Section 508
7 1 (0.046%) ISO/IEC 27001
System Software
1 4 (0.19%) Docker
2 2 (0.093%) Active Directory
3 1 (0.046%) Hyper-V
Systems Management
1 20 (0.93%) TeamSite
2 15 (0.69%) cPanel
3 13 (0.60%) Systems Management Server (SMS)
4 11 (0.51%) Plesk
5 8 (0.37%) Puppet
5 8 (0.37%) Webmin
6 7 (0.32%) Ansible
7 4 (0.19%) Vagrant
8 2 (0.093%) EMC NetWorker
Vendors
1 641 (29.65%) Google
2 277 (12.81%) Adobe
3 211 (9.76%) Microsoft
4 95 (4.39%) Facebook
5 68 (3.15%) Twitter
6 61 (2.82%) Sitecore
7 50 (2.31%) Omniture
8 48 (2.22%) Oracle
9 47 (2.17%) hybris
10 25 (1.16%) IBM
11 21 (0.97%) Yahoo!
11 21 (0.97%) Zend
12 20 (0.93%) Apigee
12 20 (0.93%) Mashery
13 17 (0.79%) Salesforce.com
13 17 (0.79%) Cognizant
13 17 (0.79%) Coremetrics
14 16 (0.74%) Tableau
15 15 (0.69%) MuleSoft
16 14 (0.65%) Interwoven
Shropshire
The MRJ Group
Salary: £25000 - £32000 per annum
Posted: 1 hour ago
Nottingham, Nottinghamshire
RecruitmentRevolution.com Limited
Salary: From £25,000 to £30,000 per annum + Benefits
Posted: 2 hours ago
London
Opus Recruitment Solutions Ltd
Salary: £30000 per annum, Benefits Bonus and Benefits
Posted: 5 hours ago
London
Preferred Choice
Salary: £2000 - £3000 per annum
Posted: 5 hours ago
City, London
Preferred Choice
Salary: £40000 - £50000 per annum
Posted: 5 hours ago
London
Preferred Choice
Salary: £50000 - £60000 per annum + bonus & benefits
Posted: 5 hours ago
London
Preferred Choice
Salary: £40000 - £45000 per annum
Posted: 5 hours ago
Harrogate, North Yorkshire
D4 Digital Recruitment
Salary: Up to £35,000 per annum
Posted: 5 hours ago
Hull, North Humberside
Spring Technology
Salary: £18000.00 - £25000.00 per annum
Posted: 5 hours ago
Camberley, Surrey
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £45000.00 per annum
Posted: 6 hours ago
Harrogate, North Yorkshire
D4 Digital Recruitment
Salary: From £35,000 to £40,000 per annum
Posted: 6 hours ago
Brighton, East Sussex
IT Executive Ltd
Salary: £20000 - £27000 per annum
Posted: 8 hours ago
Fleet, Hampshire
Evolution Recruitment Solutions
Salary: Circa 18,000 to 25,000
Posted: 8 hours ago
London
Zebra People
Salary: £34000 - £40000 per annum + pensions, bonus
Posted: 8 hours ago
Newcastle Upon Tyne, Tyne and Wear
Central Employment
Salary: Competitive
Posted: 9 hours ago
Edinburgh, Midlothian
Jagger Talent
Salary: From £25,000 to £30,000 per annum Strong benefits package
Posted: 11 hours ago
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £28000 per annum + benefits
Posted: 12 hours ago
Oxford, Oxfordshire
IAD
Salary: Competitive salary depending on skills and experience.
Posted: 12 hours ago
Sussex
Solutions 4 Recruitment Ltd
Posted: 12 hours ago
Hampshire
Explore Recruitment Solutions
Salary: £20000 - £26000 per annum
Posted: 13 hours ago