The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 224 236 221
Rank change year-on-year
+12 -15
Permanent jobs citing SEO 1409 1263 1479
As % of all permanent IT jobs located in the UK 1.23% 1.17% 1.25%
As % of the Processes & Methodologies category 1.52% 1.47% 1.61%
Number of salaries quoted 922 961 1296
Average salary £35,000 £33,000 £35,000
Average salary % change year-on-year
+6.06% -5.71%
90% offered a salary of more than £23,000 £22,500 £23,000
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92437 86019 92024
As % of all permanent IT jobs located in the UK 80.64% 79.56% 77.81%
Number of salaries quoted 73692 70342 78027
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 27 August 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 1342 £35,000 +2.94% 191
London +17 530 £42,500 - 89
South East +34 270 £35,000 - 29
North West +52 196 £25,000 -12.28% 21
Manchester +40 153 £30,000 +5.26% 14
City of London +18 129 £42,500 -10.52% 17
Yorkshire -22 123 £30,000 +9.09% 8
Berkshire +60 96 £36,250 -13.17% 5
West Midlands +28 86 £28,500 - 14
Surrey +9 70 £38,000 +8.57% 7
West Yorkshire -20 68 £32,500 +16.07% 5
East of England -67 57 £29,500 -9.23% 12
South West -47 55 £30,000 -7.69% 2
Leeds -38 49 £35,000 +25.00% 3
Maidenhead +19 32 £25,000 -61.53% 4
North Yorkshire +4 27 £30,000 +14.28% 1
Scotland -5 27 £35,000 +16.66% 3
Birmingham +16 25 £24,750 -11.60% 3
Hampshire -16 24 £45,000 +33.33% 6
Lancashire +11 23 £24,000 +11.62% 3
Harrogate -1 23 £30,000 +41.17%
Reading +9 22 £39,500 -21.00%
Bristol -8 22 £30,000 - 1
East Midlands -40 22 £28,000 -25.33% 9
Glasgow +6 21 £36,250 +20.83% 1
Dorset -15 21 £30,000 -11.76% 1
Kent +2 20 £31,250 -16.66% 4
Kingston Upon Thames -1 19 £45,000 +37.40% 1
Essex +23 18 £30,000 +30.43%
Cambridgeshire -18 18 £29,500 -15.71% 6

SEO
Top 30 Related IT Skills

For the 6 months to 27 August 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1726 (56.26%) Marketing
2 1621 (52.84%) HTML
3 1448 (47.20%) CSS
4 1285 (41.88%) JavaScript
5 1058 (34.49%) Analytics
6 856 (27.90%) E-Commerce
7 847 (27.61%) Pay per click
8 831 (27.09%) jQuery
9 819 (26.69%) Social Media
10 814 (26.53%) Google
11 742 (24.19%) Digital Marketing
12 739 (24.09%) CMS
13 669 (21.81%) PHP
14 653 (21.28%) HTML5
15 545 (17.76%) Google Analytics
16 526 (17.14%) .NET
17 523 (17.05%) Degree
18 512 (16.69%) CSS3
19 458 (14.93%) SQL
20 448 (14.60%) Web Development
21 446 (14.54%) Advertising
22 410 (13.36%) MySQL
23 409 (13.33%) ASP.NET
24 408 (13.30%) Photoshop
25 374 (12.19%) WordPress
26 366 (11.93%) Online Marketing
27 360 (11.73%) Retail
28 342 (11.15%) MVC
29 335 (10.92%) Content Management
30 333 (10.85%) Web Design

SEO
Top Related IT Skills by Category

For the 6 months to 27 August 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 739 (24.09%) CMS
2 374 (12.19%) WordPress
3 143 (4.66%) Drupal
4 104 (3.39%) Umbraco
5 102 (3.32%) Node.js
6 75 (2.44%) Joomla!
7 69 (2.25%) IIS
8 59 (1.92%) Tomcat
9 58 (1.89%) SharePoint
10 52 (1.69%) Apache
11 43 (1.40%) Sitecore CMS
12 35 (1.14%) WebSphere
13 29 (0.95%) WebSphere Application Server
14 20 (0.65%) TeamSite
15 19 (0.62%) ExpressionEngine
16 16 (0.52%) Confluence
16 16 (0.52%) PrestaShop
17 15 (0.49%) MS Project Server
18 12 (0.39%) nginx
19 10 (0.33%) Adobe CQ
Applications
1 408 (13.30%) Photoshop
2 219 (7.14%) MS Excel
3 165 (5.38%) Adobe Illustrator
4 122 (3.98%) MS Office
5 91 (2.97%) MS PowerPoint
6 70 (2.28%) Fireworks
7 37 (1.21%) MS Visio
8 20 (0.65%) InDesign
9 19 (0.62%) MS Project
10 11 (0.36%) Spreadsheet
11 7 (0.23%) Adobe Premiere
12 5 (0.16%) OmniGraffle
13 4 (0.13%) PowerPivot
13 4 (0.13%) Adobe After Effects
14 3 (0.098%) SPSS
15 2 (0.065%) Stata
16 1 (0.033%) PaintShop Pro
16 1 (0.033%) GIMP
Business Applications
1 545 (17.76%) Google Analytics
2 232 (7.56%) Magento
3 115 (3.75%) WebTrends
4 38 (1.24%) SiteCatalyst
5 12 (0.39%) Fredhopper
5 12 (0.39%) Tridion
6 10 (0.33%) Dynamics CRM
7 8 (0.26%) Oracle CRM
7 8 (0.26%) Optimost
8 5 (0.16%) Sage 200
9 4 (0.13%) SAP Oil and Gas
10 2 (0.065%) Dynamics AX
11 1 (0.033%) osCommerce
11 1 (0.033%) Summit
11 1 (0.033%) nopCommerce
Cloud Services
1 38 (1.24%) Amazon AWS
2 34 (1.11%) SaaS
3 32 (1.04%) Amazon S3
4 30 (0.98%) Amazon SQS
4 30 (0.98%) ElastiCache
4 30 (0.98%) Amazon ElastiCache
5 12 (0.39%) Microsoft Azure
6 10 (0.33%) MailChimp
7 7 (0.23%) Responsys
8 6 (0.20%) GitHub
8 6 (0.20%) Force.com
9 5 (0.16%) Cloud Computing
10 2 (0.065%) CheetahMail
10 2 (0.065%) Amazon EC2
11 1 (0.033%) CloudFront
11 1 (0.033%) Google Apps
11 1 (0.033%) Office 365
11 1 (0.033%) IaaS
Communications & Networking
1 151 (4.92%) Internet
2 39 (1.27%) Intranet
3 34 (1.11%) Broadband
4 31 (1.01%) DNS
4 31 (1.01%) 3G
5 26 (0.85%) HTTP
6 19 (0.62%) SSL
6 19 (0.62%) Extranet
7 15 (0.49%) FTP
8 13 (0.42%) SSH
9 10 (0.33%) WAN
10 9 (0.29%) LAN
11 6 (0.20%) Firewall
11 6 (0.20%) 4G
12 5 (0.16%) iSCSI
12 5 (0.16%) SMS
12 5 (0.16%) SAN
13 4 (0.13%) DHCP
13 4 (0.13%) Wireless
14 3 (0.098%) HTTPS
Database & Business Intelligence
1 410 (13.36%) MySQL
2 313 (10.20%) SQL Server
3 127 (4.14%) Relational Database
4 48 (1.56%) MongoDB
5 41 (1.34%) RDBMS
6 34 (1.11%) Big Data
7 30 (0.98%) Amazon DynamoDB
7 30 (0.98%) SQL Server 2008
8 21 (0.68%) SQL Server 2005
9 20 (0.65%) NoSQL
10 16 (0.52%) SQL Server 2012
10 16 (0.52%) SQL Server Reporting Services
11 15 (0.49%) Crystal Reports
11 15 (0.49%) MS Access
11 15 (0.49%) Data Mining
12 13 (0.42%) DB2
12 13 (0.42%) PostgreSQL
13 12 (0.39%) SQL Server Analysis Services
14 9 (0.29%) SQL Server Integration Services
15 7 (0.23%) Hadoop
Development Applications
1 219 (7.14%) Git (software)
2 179 (5.83%) Subversion
3 106 (3.46%) Dreamweaver
4 103 (3.36%) Visual Studio
5 91 (2.97%) JIRA
6 55 (1.79%) Eclipse
7 54 (1.76%) Ant
8 37 (1.21%) Jasmine
9 36 (1.17%) Team Foundation Server
10 34 (1.11%) Grunt
11 32 (1.04%) Axure RP
12 25 (0.81%) JUnit
13 20 (0.65%) Jenkins
14 17 (0.55%) QUnit
15 16 (0.52%) Karma Test Runner
16 15 (0.49%) NUnit
17 10 (0.33%) Selenium
18 9 (0.29%) Maven
19 8 (0.26%) Mercurial
19 8 (0.26%) Balsamiq Mockups
General
1 1726 (56.26%) Marketing
2 446 (14.54%) Advertising
3 360 (11.73%) Retail
4 265 (8.64%) Finance
5 126 (4.11%) Publishing
6 59 (1.92%) Telecoms
7 56 (1.83%) Games
8 48 (1.56%) Law
9 43 (1.40%) Legal
10 40 (1.30%) Electronics
11 30 (0.98%) Automotive
12 28 (0.91%) Multimedia
13 25 (0.81%) Manufacturing
14 23 (0.75%) Banking
15 18 (0.59%) Billing
16 17 (0.55%) German Language
16 17 (0.55%) Russian Language
17 15 (0.49%) French Language
18 11 (0.36%) Back Office
19 9 (0.29%) Pharmaceutical
Job Titles
1 1146 (37.35%) Developer
2 442 (14.41%) Web Developer
3 317 (10.33%) Front-End Developer
4 242 (7.89%) Designer
5 240 (7.82%) Analyst
6 221 (7.20%) PHP Developer
7 220 (7.17%) Senior Developer
8 166 (5.41%) PPC Manager
8 166 (5.41%) PPC Analyst
8 166 (5.41%) PPC Specialist
8 166 (5.41%) PPC Executive
9 147 (4.79%) Marketing Manager
10 136 (4.43%) Web Designer
11 121 (3.94%) .NET Developer
12 99 (3.23%) SEO Executive
13 95 (3.10%) Junior
14 93 (3.03%) Project Manager
15 83 (2.71%) Account Manager
15 83 (2.71%) Marketing Executive
16 80 (2.61%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1621 (52.84%) HTML
2 1448 (47.20%) CSS
3 831 (27.09%) jQuery
4 653 (21.28%) HTML5
5 526 (17.14%) .NET
6 512 (16.69%) CSS3
7 409 (13.33%) ASP.NET
8 325 (10.59%) XML
9 261 (8.51%) XHTML
9 261 (8.51%) Ajax
10 199 (6.49%) Web Services
11 112 (3.65%) Sass
12 107 (3.49%) JSP
12 107 (3.49%) Flash
13 93 (3.03%) .NET Framework
14 82 (2.67%) LESS
15 81 (2.64%) AngularJS
15 81 (2.64%) XSLT
16 73 (2.38%) Spring
17 71 (2.31%) ASP.NET MVC
Miscellaneous
1 819 (26.69%) Social Media
2 177 (5.77%) Digital Media
3 174 (5.67%) Blog
4 143 (4.66%) Mobile App
5 100 (3.26%) W3C
6 99 (3.23%) Computer Science
7 90 (2.93%) Copywriting
8 80 (2.61%) Open Source
9 54 (1.76%) Statistics
10 53 (1.73%) Graphic Design
11 51 (1.66%) Management Information System
11 51 (1.66%) iPad
12 41 (1.34%) Social Network
13 39 (1.27%) N-Tier
14 38 (1.24%) New Media
15 34 (1.11%) Smartphone
16 33 (1.08%) Mathematics
17 24 (0.78%) Visualisation
18 23 (0.75%) Economics
19 21 (0.68%) Photography
Operating Systems
1 132 (4.30%) Linux
2 108 (3.52%) Windows
3 65 (2.12%) Android
4 60 (1.96%) Apple iOS
5 26 (0.85%) UNIX
6 9 (0.29%) Windows Server 2008
7 6 (0.20%) Windows Mobile
8 5 (0.16%) Mac OS
8 5 (0.16%) Windows Server 2003
9 4 (0.13%) Windows 7
9 4 (0.13%) webOS
9 4 (0.13%) Windows 8
10 3 (0.098%) CentOS
10 3 (0.098%) Red Hat Enterprise Linux
11 2 (0.065%) AIX
12 1 (0.033%) Windows Server 2012
Processes & Methodologies
1 1058 (34.49%) Analytics
2 856 (27.90%) E-Commerce
3 847 (27.61%) Pay per click
4 742 (24.19%) Digital Marketing
5 448 (14.60%) Web Development
6 366 (11.93%) Online Marketing
7 342 (11.15%) MVC
8 335 (10.92%) Content Management
9 333 (10.85%) Web Design
10 320 (10.43%) Agile Software Development
11 292 (9.52%) Project Management
12 257 (8.38%) Web Analytics
13 223 (7.27%) Responsive Web Design
14 217 (7.07%) B2B
15 205 (6.68%) Email Marketing
16 167 (5.44%) CRM
17 151 (4.92%) OO
18 150 (4.89%) Scrum
19 143 (4.66%) B2C
19 143 (4.66%) Time Management
Programming Languages
1 1285 (41.88%) JavaScript
2 669 (21.81%) PHP
3 458 (14.93%) SQL
4 284 (9.26%) C#
5 199 (6.49%) Java
6 67 (2.18%) VB.NET
7 62 (2.02%) Python
8 52 (1.69%) T-SQL
8 52 (1.69%) PHP5
9 40 (1.30%) Ruby
10 24 (0.78%) ActionScript
11 22 (0.72%) VBA
12 20 (0.65%) R
13 17 (0.55%) Groovy
14 16 (0.52%) ActionScript 3.0
14 16 (0.52%) C
15 15 (0.49%) VB
16 14 (0.46%) C++
16 14 (0.46%) XPath
17 13 (0.42%) Scala
Qualifications
1 523 (17.05%) Degree
2 9 (0.29%) Microsoft Certification
3 7 (0.23%) Security Cleared
4 4 (0.13%) MBA
5 3 (0.098%) MCITP
5 3 (0.098%) MCSE
5 3 (0.098%) CCNA
5 3 (0.098%) Cisco Certification
5 3 (0.098%) ITIL Certification
6 2 (0.065%) PRINCE2 Certification
6 2 (0.065%) GNVQ
7 1 (0.033%) APMP
7 1 (0.033%) OCPJP
7 1 (0.033%) PRINCE2 Practitioner
7 1 (0.033%) Sun Certification
7 1 (0.033%) ISEB
7 1 (0.033%) Oracle Certification
Quality Assurance & Compliance
1 82 (2.67%) QA
2 29 (0.95%) WCAG
3 20 (0.65%) WAI
4 19 (0.62%) ISO 9001
5 15 (0.49%) SLA
6 5 (0.16%) PCI DSS
7 1 (0.033%) ISO 14001
System Software
1 3 (0.098%) Hyper-V
1 3 (0.098%) Varnish
2 2 (0.065%) Active Directory
3 1 (0.033%) VMware Infrastructure
Systems Management
1 20 (0.65%) Vagrant
2 12 (0.39%) Capistrano
2 12 (0.39%) Puppet
3 5 (0.16%) HP Data Protector
4 4 (0.13%) Plesk
5 2 (0.065%) EMC NetWorker
Vendors
1 814 (26.53%) Google
2 267 (8.70%) Adobe
3 238 (7.76%) Microsoft
4 236 (7.69%) Facebook
5 203 (6.62%) Twitter
6 84 (2.74%) Omniture
7 79 (2.57%) Coremetrics
8 68 (2.22%) hybris
9 63 (2.05%) Sitecore
10 50 (1.63%) Zend
11 48 (1.56%) Yahoo!
12 39 (1.27%) Demandware
13 37 (1.21%) Oracle
14 35 (1.14%) ATG
15 31 (1.01%) AccuRev
16 30 (0.98%) Salesforce.com
17 22 (0.72%) Business Objects
18 18 (0.59%) HP
19 16 (0.52%) DoubleClick
20 14 (0.46%) Tableau
Halifax, West Yorkshire
Premier Group Recruitment
Posted: 45 minutes ago
London
Verticality Ltd
Salary: £30000 to £36000 per annum - Benefits Package
Posted: 1 hour ago
City, London
Spring Technology
Salary: £45000.00 - £50000.00 per annum
Posted: 2 hours ago
London
Burns Sheehan
Salary: £30000 - £40000 per annum
Posted: 2 hours ago
Central London / West End
Understanding Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 3 hours ago
Central London / West End
Evolution Recruitment Solutions
Salary: 45000
Posted: 6 hours ago
City, London
Vadis People
Salary: circ 55k - 65k + good benefits
Posted: 7 hours ago
London
Red Sofa London
Salary: £30000 - £40000 per annum + pension, healthcare, bonus
Posted: 8 hours ago
Bristol, Avon
Zetman
Salary: From £24,000 to £27,000 per annum
Posted: 8 hours ago
City, London
Uniting Ambition
Salary: £55 - 70k per year
Posted: 9 hours ago
Canterbury, Kent
RecruitmentRevolution.com Limited
Salary: Up to £30,000 per annum depending on experience
Posted: 21 hours ago
Blackburn, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: Yesterday
Hampshire
HAYS INFORMATION TECHNOLOGY
Salary: £33000.00 - £44000.00 per annum + Pension
Posted: Yesterday
Oxfordshire
Austin Fraser
Salary: £20000.00 - £30000.00 per annum
Posted: Yesterday
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: Yesterday
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Posted: Yesterday
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Posted: Yesterday
London
Digital Pursuit Ltd
Salary: From £42,000 to £52,000 per annum
Posted: Yesterday
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £20000 - £25000 per annum + Career Progression!
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £50000 - £60000 per annum + Benefits
Posted: Yesterday