The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 298 216 232
Rank change year-on-year
-82 +16
Permanent jobs citing SEO 1054 1521 1372
As % of all permanent IT jobs located in the UK 0.98% 1.36% 1.26%
As % of the Processes & Methodologies category 1.18% 1.65% 1.58%
Number of salaries quoted 798 1039 1163
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £25,000 £23,000
10% offered a salary of more than £62,500 £57,500 £57,500
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89386 92046 87078
As % of all permanent IT jobs located in the UK 83.07% 82.22% 80.01%
Number of salaries quoted 72431 73738 71774
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 27 March 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -65 995 £35,000 - 152
London -48 387 £44,500 - 57
South East -54 210 £33,500 -9.45% 29
City of London -35 101 £35,000 -22.22% 17
Yorkshire -6 97 £29,650 -1.16% 12
North West -55 85 £30,000 - 25
Berkshire +34 79 £45,000 +17.64% 10
East of England -13 63 £29,000 -3.33% 4
West Midlands -21 59 £26,750 -10.83% 8
West Yorkshire +8 57 £26,000 -13.33% 7
South West -53 55 £30,000 +0.84% 10
Leeds +35 48 £24,750 -17.50% 4
Manchester -56 40 £27,000 -1.81% 10
East Midlands -1 37 £37,500 +10.29% 6
Cheshire -2 37 £35,000 +9.37% 8
Surrey -44 27 £35,000 -17.64% 4
South Yorkshire +2 24 £32,500 +28.71% 3
Scotland -1 24 £35,000 -6.66% 4
Dorset -7 24 £31,000 +21.56% 4
Hertfordshire -4 23 £27,436 -8.54% 3
Hampshire -15 22 £27,500 -15.38% 2
Oxfordshire -6 21 £30,000 -20.00% 5
Glasgow +11 19 £35,000 -6.66% 2
Knutsford +6 18 £35,000 -
Buckinghamshire +19 17 £33,000 -2.94%
Watford +18 17 £27,436 -31.41% 1
Coventry -3 17 £22,000 -42.10%
Brighton -12 17 £32,000 -1.53% 2
East Sussex -12 17 £32,000 -1.53% 2
Kent +20 14 £39,250 +30.83% 1

SEO
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1271 (57.77%) HTML
2 1176 (53.45%) Marketing
3 1137 (51.68%) CSS
4 948 (43.09%) JavaScript
5 785 (35.68%) Analytics
6 678 (30.82%) jQuery
7 638 (29.00%) Social Media
8 623 (28.32%) Google
9 578 (26.27%) E-Commerce
10 552 (25.09%) Pay per click
11 549 (24.95%) PHP
12 523 (23.77%) HTML5
13 511 (23.23%) CMS
14 460 (20.91%) Google Analytics
15 450 (20.45%) Digital Marketing
16 442 (20.09%) User Experience
17 413 (18.77%) CSS3
18 412 (18.73%) Web Development
19 380 (17.27%) MySQL
20 355 (16.14%) Agile Software Development
21 353 (16.05%) Degree
22 347 (15.77%) Photoshop
23 340 (15.45%) .NET
24 324 (14.73%) Analytical Skills
25 303 (13.77%) Adobe
26 291 (13.23%) MVC
27 284 (12.91%) Web Design
28 270 (12.27%) Content Management
29 258 (11.73%) Responsive Web Design
30 248 (11.27%) C#

SEO
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 511 (23.23%) CMS
2 245 (11.14%) WordPress
3 106 (4.82%) Drupal
4 80 (3.64%) IIS
5 71 (3.23%) Apache
6 69 (3.14%) Umbraco
7 53 (2.41%) Node.js
8 40 (1.82%) Joomla!
9 36 (1.64%) Tomcat
10 33 (1.50%) nginx
11 32 (1.45%) Sitecore CMS
12 29 (1.32%) SharePoint
13 19 (0.86%) Confluence
14 14 (0.64%) Sitefinity
14 14 (0.64%) TeamSite
15 12 (0.55%) JBoss
16 11 (0.50%) OpenCms
16 11 (0.50%) Adobe CQ
17 9 (0.41%) ExpressionEngine
18 8 (0.36%) concrete5
Applications
1 347 (15.77%) Photoshop
2 145 (6.59%) MS Excel
3 139 (6.32%) Adobe Illustrator
4 99 (4.50%) Adobe Creative Suite
5 96 (4.36%) MS Office
6 59 (2.68%) MS PowerPoint
7 58 (2.64%) Fireworks
8 55 (2.50%) InDesign
9 22 (1.00%) Spreadsheet
10 17 (0.77%) MS Visio
11 10 (0.45%) Adobe After Effects
12 9 (0.41%) OmniGraffle
12 9 (0.41%) MS Project
13 7 (0.32%) Acrobat
14 4 (0.18%) Final Cut Pro
14 4 (0.18%) GIMP
15 3 (0.14%) Adobe Premiere
16 1 (0.045%) SPSS
Business Applications
1 460 (20.91%) Google Analytics
2 153 (6.95%) Magento
3 40 (1.82%) WebTrends
4 28 (1.27%) SiteCatalyst
5 7 (0.32%) Shopify
6 4 (0.18%) Dynamics AX
7 3 (0.14%) Bond Adapt
7 3 (0.14%) Radian6
8 2 (0.091%) Dynamics CRM
8 2 (0.091%) CubeCart
9 1 (0.045%) Zen Cart
9 1 (0.045%) Summit
9 1 (0.045%) SAP Oil and Gas
Cloud Services
1 36 (1.64%) SaaS
2 20 (0.91%) Microsoft Azure
3 18 (0.82%) MailChimp
4 14 (0.64%) GitHub
5 8 (0.36%) PaaS
6 6 (0.27%) Basecamp
7 4 (0.18%) IaaS
7 4 (0.18%) Amazon EC2
7 4 (0.18%) Amazon S3
8 3 (0.14%) Amazon AWS
9 1 (0.045%) CloudFront
9 1 (0.045%) Cloud Computing
Communications & Networking
1 127 (5.77%) Internet
2 27 (1.23%) DNS
3 20 (0.91%) HTTP
4 17 (0.77%) SSL
5 16 (0.73%) FTP
6 13 (0.59%) Intranet
7 9 (0.41%) Wireless
8 8 (0.36%) Symposium
9 6 (0.27%) Broadband
10 5 (0.23%) TCP/IP
11 4 (0.18%) SMS
11 4 (0.18%) Extranet
11 4 (0.18%) PuTTY
11 4 (0.18%) WinSCP
12 3 (0.14%) SSH
12 3 (0.14%) DHCP
13 1 (0.045%) WAN
13 1 (0.045%) RTSP
13 1 (0.045%) Firewall
Database & Business Intelligence
1 380 (17.27%) MySQL
2 215 (9.77%) SQL Server
3 51 (2.32%) Relational Database
4 33 (1.50%) SQL Server 2008
5 15 (0.68%) Hadoop
6 13 (0.59%) Redis
7 12 (0.55%) SQL Server 2005
8 11 (0.50%) RDBMS
8 11 (0.50%) OLAP
9 10 (0.45%) MS Access
9 10 (0.45%) SQL Server Analysis Services
10 9 (0.41%) Microsoft Analysis Services
11 8 (0.36%) Azure SQL Database
12 7 (0.32%) NoSQL
12 7 (0.32%) SQL Server Reporting Services
12 7 (0.32%) DB2
13 6 (0.27%) PostgreSQL
14 5 (0.23%) Data Warehouse
15 4 (0.18%) Data Mining
15 4 (0.18%) Oracle9i Database
Development Applications
1 211 (9.59%) Git (software)
2 142 (6.45%) Subversion
3 95 (4.32%) Dreamweaver
4 56 (2.55%) Visual Studio
4 56 (2.55%) JIRA
5 34 (1.55%) Team Foundation Server
6 27 (1.23%) Grunt
7 24 (1.09%) JUnit
8 23 (1.05%) Axure RP
9 20 (0.91%) Bitbucket
10 17 (0.77%) Maven
11 15 (0.68%) Jenkins
12 13 (0.59%) Karma Test Runner
12 13 (0.59%) Jasmine
12 13 (0.59%) Mercurial
12 13 (0.59%) Eclipse
13 10 (0.45%) Appcelerator Titanium
13 10 (0.45%) Ant
14 8 (0.36%) Balsamiq Mockups
14 8 (0.36%) AccuRev
General
1 1176 (53.45%) Marketing
2 243 (11.05%) Advertising
3 225 (10.23%) Finance
4 196 (8.91%) Retail
5 72 (3.27%) Publishing
6 40 (1.82%) Games
7 36 (1.64%) Telecoms
8 31 (1.41%) German Language
9 27 (1.23%) Banking
10 26 (1.18%) French Language
11 24 (1.09%) Multimedia
12 21 (0.95%) Back Office
13 17 (0.77%) Legal
14 10 (0.45%) Automotive
15 9 (0.41%) Italian Language
15 9 (0.41%) Spanish Language
16 8 (0.36%) Law
17 7 (0.32%) Pharmaceutical
17 7 (0.32%) Billing
18 6 (0.27%) Electronics
Job Titles
1 867 (39.41%) Developer
2 371 (16.86%) Web Developer
3 196 (8.91%) Front-End Developer
4 151 (6.86%) PHP Developer
5 137 (6.23%) Senior Developer
6 124 (5.64%) .NET Developer
7 116 (5.27%) Designer
8 108 (4.91%) PPC Specialist
8 108 (4.91%) PPC Manager
8 108 (4.91%) PPC Analyst
8 108 (4.91%) PPC Executive
9 89 (4.05%) Junior
10 84 (3.82%) SEO Executive
11 83 (3.77%) SEO Manager
12 80 (3.64%) Junior Developer
13 79 (3.59%) Analyst
14 77 (3.50%) Web Designer
15 75 (3.41%) Marketing Manager
16 74 (3.36%) Marketing Executive
17 67 (3.05%) Consultant
Libraries, Frameworks & Software Standards
1 1271 (57.77%) HTML
2 1137 (51.68%) CSS
3 678 (30.82%) jQuery
4 523 (23.77%) HTML5
5 413 (18.77%) CSS3
6 340 (15.45%) .NET
7 240 (10.91%) ASP.NET
8 189 (8.59%) Ajax
9 178 (8.09%) XML
10 117 (5.32%) Sass
11 113 (5.14%) Web Services
12 105 (4.77%) XHTML
13 87 (3.95%) .NET Framework
13 87 (3.95%) AngularJS
14 81 (3.68%) LAMP
15 78 (3.55%) Twitter Bootstrap
15 78 (3.55%) Backbone.js
16 71 (3.23%) Flash
17 60 (2.73%) ASP.NET MVC
18 53 (2.41%) JSON
Miscellaneous
1 638 (29.00%) Social Media
2 442 (20.09%) User Experience
3 324 (14.73%) Analytical Skills
4 116 (5.27%) W3C
5 115 (5.23%) Copywriting
6 86 (3.91%) Blog
7 82 (3.73%) Graphic Design
8 78 (3.55%) Mobile App
9 69 (3.14%) Digital Media
10 67 (3.05%) Computer Science
11 66 (3.00%) Open Source
12 60 (2.73%) Statistics
13 54 (2.45%) Algorithms
14 46 (2.09%) Mathematics
15 37 (1.68%) Management Information System
16 29 (1.32%) iPad
17 28 (1.27%) Photography
18 21 (0.95%) Animation
19 20 (0.91%) Social Network
20 18 (0.82%) N-Tier
Operating Systems
1 178 (8.09%) Linux
2 88 (4.00%) Windows
3 45 (2.05%) Android
4 43 (1.95%) Apple iOS
5 41 (1.86%) UNIX
6 16 (0.73%) Red Hat Enterprise Linux
7 14 (0.64%) Windows Server 2008
8 9 (0.41%) Mac OS X
8 9 (0.41%) Ubuntu
9 8 (0.36%) CentOS
10 6 (0.27%) Windows Server 2012
11 3 (0.14%) Mac OS
11 3 (0.14%) Windows Server 2003
11 3 (0.14%) Windows XP
12 2 (0.091%) Windows 7
12 2 (0.091%) Mac OS X Server
12 2 (0.091%) Windows 8
13 1 (0.045%) Windows Mobile
Processes & Methodologies
1 785 (35.68%) Analytics
2 578 (26.27%) E-Commerce
3 552 (25.09%) Pay per click
4 450 (20.45%) Digital Marketing
5 412 (18.73%) Web Development
6 355 (16.14%) Agile Software Development
7 291 (13.23%) MVC
8 284 (12.91%) Web Design
9 270 (12.27%) Content Management
10 258 (11.73%) Responsive Web Design
11 246 (11.18%) Online Marketing
12 219 (9.95%) Project Management
13 171 (7.77%) Web Analytics
14 139 (6.32%) B2B
15 135 (6.14%) Time Management
16 128 (5.82%) Scrum
17 124 (5.64%) OO
18 106 (4.82%) TDD
19 102 (4.64%) CRM
19 102 (4.64%) Email Marketing
Programming Languages
1 948 (43.09%) JavaScript
2 549 (24.95%) PHP
3 248 (11.27%) C#
4 243 (11.05%) SQL
5 156 (7.09%) Java
6 60 (2.73%) Ruby
7 55 (2.50%) T-SQL
8 50 (2.27%) Python
9 48 (2.18%) PHP5
10 32 (1.45%) VB
10 32 (1.45%) VB.NET
11 13 (0.59%) Perl
11 13 (0.59%) C
12 12 (0.55%) Objective-C
13 9 (0.41%) ActionScript
14 8 (0.36%) AWK
14 8 (0.36%) Bash Shell
14 8 (0.36%) Clojure
14 8 (0.36%) sed
15 5 (0.23%) PowerShell
Qualifications
1 353 (16.05%) Degree
2 8 (0.36%) ISEB
2 8 (0.36%) ISTQB
3 2 (0.091%) Linux+ Certification
3 2 (0.091%) Microsoft Certification
3 2 (0.091%) PRINCE2 Practitioner
4 1 (0.045%) Security Cleared
4 1 (0.045%) AAT
4 1 (0.045%) MBA
Quality Assurance & Compliance
1 56 (2.55%) QA
2 21 (0.95%) WCAG
3 17 (0.77%) WAI
4 14 (0.64%) SLA
5 5 (0.23%) ISO 9001
6 4 (0.18%) PCI DSS
7 1 (0.045%) Data Quality
7 1 (0.045%) ISO 14001
7 1 (0.045%) ISO/IEC 27001
System Software
1 11 (0.50%) Varnish
2 3 (0.14%) Active Directory
3 1 (0.045%) VMware Infrastructure
Systems Management
1 13 (0.59%) cPanel
2 8 (0.36%) Plesk
2 8 (0.36%) Puppet
3 6 (0.27%) Webmin
4 2 (0.091%) Ansible
4 2 (0.091%) Nagios
4 2 (0.091%) EMC NetWorker
5 1 (0.045%) Vagrant
Vendors
1 623 (28.32%) Google
2 303 (13.77%) Adobe
3 193 (8.77%) Microsoft
4 144 (6.55%) Facebook
5 95 (4.32%) Twitter
6 57 (2.59%) Omniture
7 53 (2.41%) Zend
8 43 (1.95%) Sitecore
9 35 (1.59%) hybris
10 32 (1.45%) Oracle
11 25 (1.14%) Salesforce.com
12 22 (1.00%) Yahoo!
13 19 (0.86%) Coremetrics
14 13 (0.59%) Apple
15 12 (0.55%) EPiServer
16 10 (0.45%) Demandware
16 10 (0.45%) FatWire
16 10 (0.45%) Interwoven
16 10 (0.45%) Cisco
17 9 (0.41%) Red Hat
London
Uniqlo UK
Posted: 1 hour ago
Manchester, Lancashire
Circle Recruitment
Salary: £22000 - £25000 per annum
Posted: 23 hours ago
Cornwall
GO Partnership Ltd
Salary: Excellent Benefits
Posted: Yesterday
Cornwall
GO Partnership Ltd
Salary: Benefits+Relocation help
Posted: Yesterday
Harrogate, Yorkshire
Access Computer Consulting Plc
Salary: Benefits
Posted: Yesterday
Oxford, Oxfordshire
CV Screen Ltd
Salary: £35k - 40k per year + Pension and Training
Posted: Yesterday
Slough, Berkshire
Engage PSG
Salary: £45000 - £55000 per annum + Plus Company Benefits
Posted: Yesterday
Slough, Berkshire
Engage PSG
Salary: £45000 - £55000 per annum + Plus Company Benefits
Posted: Yesterday
Bolton, Lancashire
Evolution Recruitment Solutions
Salary: 45,000 + Benefits
Posted: Yesterday
Lincolnshire
Stafford-Sharp Associates
Salary: From £33,000 to £38,000 per annum
Posted: Yesterday
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: Yesterday
Central London / West End
Digital Pursuit Ltd
Salary: From £30,000 to £40,000 per annum Great Career Growth, Bonus, Benefits
Posted: Yesterday
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
Opus IT Consulting
Salary: £20000 - £25000 per annum + 28 days hols, flexitime, training
Posted: Yesterday
City, London
Roc Search
Salary: £30000 - £40000 per annum
Posted: Yesterday
Solihull, West Midlands (County)
360 Resourcing Solutions
Salary: Highly Competitive + Excellent Benefits
Posted: Yesterday
London
ANSON MCCADE
Salary: £45,000 - 55,000 + Excellent package and benefits
Posted: Yesterday
City, London
Capital IT Resourcing LTD
Salary: £18k - 30k per year + Benefits
Posted: Yesterday
Lancing, West Sussex
ACS Performance
Salary: £25000 - £30000 per annum
Posted: Yesterday