The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 296 230 244
Rank change year-on-year
-66 +14
Permanent jobs citing SEO 1038 1418 1232
As % of all permanent IT jobs located in the UK 0.95% 1.23% 1.15%
As % of the Processes & Methodologies category 1.12% 1.48% 1.41%
Number of salaries quoted 751 922 944
Average salary £35,000 £35,000 £33,750
Average salary % change year-on-year
- +3.70%
90% offered a salary of more than £24,000 £23,000 £22,500
10% offered a salary of more than £65,000 £53,750 £51,750
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92751 95703 87661
As % of all permanent IT jobs located in the UK 85.16% 82.77% 81.82%
Number of salaries quoted 76646 76390 71838
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 3 September 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -57 1000 £35,000 - 144
London -80 357 £45,000 +5.88% 54
South East +10 284 £37,250 +6.42% 24
Yorkshire -2 105 £30,000 - 17
Berkshire +9 97 £42,500 +13.33% 8
North West -69 96 £28,000 +3.70% 20
City of London -11 91 £43,000 +1.17% 11
West Midlands -3 71 £32,500 +18.18% 6
Hampshire +66 65 £23,750 -44.11% 1
West Yorkshire -3 61 £32,500 - 4
Leeds +25 58 £32,500 -7.14% 2
Manchester -62 55 £30,000 - 12
North Yorkshire +16 43 £30,000 - 12
Harrogate +4 39 £31,250 +4.16% 12
Surrey -14 38 £40,000 +10.34% 3
South West -33 32 £42,500 +41.66% 7
Kent -2 27 £38,750 +29.16% 3
Newbury +25 26 £30,000 -29.41%
Staffordshire +24 26 £40,750 +7.23%
East Midlands +13 26 £37,500 +50.00% 4
Cheshire +13 26 £27,500 -18.51% 5
Oxfordshire +15 24 £43,500 +17.56% 6
Scotland -1 22 £30,500 -12.85% 6
East of England -27 20 £37,500 +27.11% 8
Oxford +7 18 £43,750 -27.08% 2
South Yorkshire +5 18 £30,000 +7.14% 1
Edinburgh +10 17 £28,500 -13.63% 5
Warwickshire +1 17 £37,500 +15.38% 1
Guildford +12 16 £40,000 -5.88%
Maidenhead -6 16 £40,750 +63.00%

SEO
Top 30 Related IT Skills

For the 6 months to 3 September 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1247 (59.38%) Marketing
2 1094 (52.10%) HTML
3 935 (44.52%) CSS
4 834 (39.71%) Analytics
5 768 (36.57%) JavaScript
6 667 (31.76%) Digital Marketing
7 630 (30.00%) Google
8 610 (29.05%) Social Media
9 598 (28.48%) Pay per click
10 577 (27.48%) jQuery
11 497 (23.67%) E-Commerce
12 491 (23.38%) HTML5
13 480 (22.86%) Google Analytics
14 475 (22.62%) CMS
15 414 (19.71%) PHP
16 411 (19.57%) User Experience
17 393 (18.71%) CSS3
18 334 (15.90%) Agile Software Development
18 334 (15.90%) Analytical Skills
19 317 (15.10%) Web Development
20 293 (13.95%) Degree
21 292 (13.90%) Content Management
22 286 (13.62%) MySQL
23 281 (13.38%) SQL
24 279 (13.29%) .NET
25 267 (12.71%) WordPress
26 261 (12.43%) Adobe
27 251 (11.95%) Photoshop
28 223 (10.62%) Project Management
29 221 (10.52%) Responsive Web Design

SEO
Top Related IT Skills by Category

For the 6 months to 3 September 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 475 (22.62%) CMS
2 267 (12.71%) WordPress
3 71 (3.38%) Drupal
4 60 (2.86%) IIS
5 52 (2.48%) Umbraco
6 49 (2.33%) Sitecore CMS
7 42 (2.00%) Kentico
8 36 (1.71%) Apache
8 36 (1.71%) Tomcat
9 30 (1.43%) Joomla!
10 27 (1.29%) SharePoint
11 25 (1.19%) Node.js
12 20 (0.95%) SAS
13 17 (0.81%) Confluence
14 14 (0.67%) Sitefinity
15 13 (0.62%) DNN
16 12 (0.57%) Adobe Experience Manager
17 11 (0.52%) Immediacy CMS
18 10 (0.48%) Elasticsearch
19 9 (0.43%) nginx
Applications
1 251 (11.95%) Photoshop
2 111 (5.29%) MS Excel
3 92 (4.38%) Adobe Illustrator
4 71 (3.38%) MS Office
5 61 (2.90%) Adobe Creative Suite
6 54 (2.57%) MS PowerPoint
7 42 (2.00%) Spreadsheet
8 37 (1.76%) Fireworks
9 28 (1.33%) InDesign
10 19 (0.90%) SPSS
11 17 (0.81%) Adobe After Effects
12 9 (0.43%) MS Project
13 6 (0.29%) MS Visio
14 2 (0.095%) Acrobat
14 2 (0.095%) GIMP
14 2 (0.095%) OmniGraffle
15 1 (0.048%) PaintShop Pro
Business Applications
1 92 (4.38%) Magento
2 15 (0.71%) WebTrends
3 5 (0.24%) SAP Oil and Gas
4 3 (0.14%) Dynamics NAV
4 3 (0.14%) Tridion
5 2 (0.095%) Dynamics CRM
6 1 (0.048%) Dynamics AX
6 1 (0.048%) Oracle BPM
6 1 (0.048%) Shopify
6 1 (0.048%) Adobe Campaign
6 1 (0.048%) Radian6
Cloud Services
1 480 (22.86%) Google Analytics
2 73 (3.48%) SaaS
3 39 (1.86%) Microsoft Azure
4 36 (1.71%) Adobe Analytics
5 30 (1.43%) Amazon AWS
6 16 (0.76%) GitHub
7 8 (0.38%) Amazon EC2
8 5 (0.24%) MailChimp
9 4 (0.19%) Rackspace Cloud
10 3 (0.14%) Cloud Computing
11 2 (0.095%) Basecamp
12 1 (0.048%) IaaS
12 1 (0.048%) Google Cloud Platform
12 1 (0.048%) Amazon S3
12 1 (0.048%) PaaS
12 1 (0.048%) CloudFront
Communications & Networking
1 136 (6.48%) Internet
2 64 (3.05%) Intranet
3 37 (1.76%) DNS
4 27 (1.29%) HTTP
5 15 (0.71%) SSL
6 13 (0.62%) FTP
7 9 (0.43%) Broadband
7 9 (0.43%) SMS
8 7 (0.33%) Wireless
9 6 (0.29%) SSH
10 3 (0.14%) Skype
11 2 (0.095%) HTTPS
12 1 (0.048%) WebEx
12 1 (0.048%) Extranet
12 1 (0.048%) Firewall
Database & Business Intelligence
1 286 (13.62%) MySQL
2 179 (8.52%) SQL Server
3 68 (3.24%) Relational Database
4 29 (1.38%) SQL Server 2005
5 26 (1.24%) RDBMS
6 25 (1.19%) Big Data
7 22 (1.05%) NoSQL
7 22 (1.05%) SQL Server 2008
8 11 (0.52%) MongoDB
9 7 (0.33%) MS Access
10 6 (0.29%) Redis
11 5 (0.24%) BusinessObjects
12 4 (0.19%) Microsoft Analysis Services
12 4 (0.19%) SQL Server Reporting Services
12 4 (0.19%) SQL Server Analysis Services
12 4 (0.19%) Amazon RDS
13 3 (0.14%) RavenDB
13 3 (0.14%) Data Mining
13 3 (0.14%) SQL Server Integration Services
13 3 (0.14%) Oracle Reports
Development Applications
1 174 (8.29%) Git (software)
2 129 (6.14%) Subversion
3 62 (2.95%) Visual Studio
4 44 (2.10%) Jenkins
5 32 (1.52%) Axure RP
6 31 (1.48%) Dreamweaver
7 26 (1.24%) Grunt
8 22 (1.05%) Eclipse
9 21 (1.00%) JIRA
10 19 (0.90%) Ant
11 16 (0.76%) Team Foundation Server
11 16 (0.76%) Jasmine
12 14 (0.67%) gulp
13 13 (0.62%) TeamCity
14 10 (0.48%) JUnit
14 10 (0.48%) TortoiseSVN
15 8 (0.38%) Cucumber
15 8 (0.38%) Mercurial
15 8 (0.38%) Selenium
16 7 (0.33%) Maven
General
1 1247 (59.38%) Marketing
2 209 (9.95%) Finance
3 192 (9.14%) Retail
4 160 (7.62%) Advertising
5 70 (3.33%) Telecoms
6 65 (3.10%) Publishing
7 38 (1.81%) Multimedia
8 26 (1.24%) Banking
9 24 (1.14%) Games
10 21 (1.00%) Automotive
11 17 (0.81%) French Language
12 15 (0.71%) Manufacturing
13 14 (0.67%) Legal
14 13 (0.62%) Law
14 13 (0.62%) Pharmaceutical
15 12 (0.57%) German Language
15 12 (0.57%) Italian Language
16 8 (0.38%) Back Office
16 8 (0.38%) Electronics
17 7 (0.33%) Billing
Job Titles
1 775 (36.90%) Developer
2 327 (15.57%) Web Developer
3 227 (10.81%) Front-End Developer
4 141 (6.71%) PHP Developer
5 139 (6.62%) Marketing Manager
6 120 (5.71%) Senior Developer
7 117 (5.57%) PPC Specialist
7 117 (5.57%) PPC Manager
7 117 (5.57%) PPC Analyst
7 117 (5.57%) PPC Executive
8 108 (5.14%) Account Manager
9 100 (4.76%) Analyst
9 100 (4.76%) Designer
10 99 (4.71%) .NET Developer
11 93 (4.43%) Marketing Executive
12 79 (3.76%) SEO Executive
13 73 (3.48%) Digital Marketing Executive
14 68 (3.24%) Junior
15 67 (3.19%) SEO Manager
16 62 (2.95%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 1094 (52.10%) HTML
2 935 (44.52%) CSS
3 577 (27.48%) jQuery
4 491 (23.38%) HTML5
5 393 (18.71%) CSS3
6 279 (13.29%) .NET
7 181 (8.62%) ASP.NET
8 162 (7.71%) Ajax
9 140 (6.67%) Sass
10 139 (6.62%) XML
11 136 (6.48%) AngularJS
12 124 (5.90%) Web Services
13 97 (4.62%) XHTML
14 80 (3.81%) Twitter Bootstrap
15 69 (3.29%) .NET Framework
16 64 (3.05%) LESS
17 63 (3.00%) Backbone.js
18 55 (2.62%) Spring
19 54 (2.57%) ASP.NET MVC
20 46 (2.19%) JSP
Miscellaneous
1 610 (29.05%) Social Media
2 411 (19.57%) User Experience
3 334 (15.90%) Analytical Skills
4 108 (5.14%) W3C
5 107 (5.10%) Blog
6 97 (4.62%) Mobile App
7 85 (4.05%) Copywriting
8 80 (3.81%) Digital Media
9 75 (3.57%) Computer Science
10 64 (3.05%) Graphic Design
11 44 (2.10%) Statistics
12 41 (1.95%) Algorithms
13 33 (1.57%) iPad
14 30 (1.43%) Visualisation
15 27 (1.29%) Management Information System
16 25 (1.19%) Social Network
17 24 (1.14%) Animation
18 23 (1.10%) Mathematics
19 12 (0.57%) Client/Server
19 12 (0.57%) Kinect
Operating Systems
1 115 (5.48%) Linux
2 53 (2.52%) Android
3 52 (2.48%) Apple iOS
4 34 (1.62%) Windows
5 16 (0.76%) UNIX
6 8 (0.38%) Mac OS X
7 5 (0.24%) CentOS
8 4 (0.19%) Windows Server 2008
9 1 (0.048%) Ubuntu
Processes & Methodologies
1 834 (39.71%) Analytics
2 667 (31.76%) Digital Marketing
3 598 (28.48%) Pay per click
4 497 (23.67%) E-Commerce
5 334 (15.90%) Agile Software Development
6 317 (15.10%) Web Development
7 292 (13.90%) Content Management
8 223 (10.62%) Project Management
9 221 (10.52%) Responsive Web Design
10 218 (10.38%) MVC
11 217 (10.33%) Online Marketing
12 184 (8.76%) Web Analytics
13 175 (8.33%) Email Marketing
14 159 (7.57%) Web Design
15 145 (6.90%) OO
16 134 (6.38%) CRM
17 132 (6.29%) Scrum
18 124 (5.90%) Time Management
19 121 (5.76%) B2B
20 109 (5.19%) TDD
Programming Languages
1 768 (36.57%) JavaScript
2 414 (19.71%) PHP
3 281 (13.38%) SQL
4 183 (8.71%) C#
5 126 (6.00%) Java
6 55 (2.62%) PHP5
7 45 (2.14%) Python
8 43 (2.05%) VB.NET
9 39 (1.86%) T-SQL
10 34 (1.62%) Ruby
11 23 (1.10%) VB
11 23 (1.10%) C
12 22 (1.05%) Scala
13 19 (0.90%) R
14 17 (0.81%) VBA
15 15 (0.71%) Objective-C
16 10 (0.48%) Go
17 9 (0.43%) Clojure
18 6 (0.29%) XPath
18 6 (0.29%) XQuery
Qualifications
1 293 (13.95%) Degree
2 3 (0.14%) PMI Certification
2 3 (0.14%) HND
3 1 (0.048%) Postgraduate
3 1 (0.048%) Sun Certification
3 1 (0.048%) PMP
3 1 (0.048%) ISTQB
3 1 (0.048%) PRINCE2 Practitioner
3 1 (0.048%) Security Cleared
3 1 (0.048%) HNC
Quality Assurance & Compliance
1 51 (2.43%) QA
2 20 (0.95%) WCAG
3 6 (0.29%) WAI
3 6 (0.29%) SLA
4 5 (0.24%) PCI DSS
5 4 (0.19%) GCP
5 4 (0.19%) ISO 9001
6 2 (0.095%) Section 508
System Software
1 4 (0.19%) Docker
2 1 (0.048%) HDFS
2 1 (0.048%) Active Directory
2 1 (0.048%) Hyper-V
Systems Management
1 19 (0.90%) cPanel
2 16 (0.76%) Plesk
3 15 (0.71%) TeamSite
4 13 (0.62%) Systems Management Server (SMS)
5 11 (0.52%) Puppet
6 8 (0.38%) Webmin
7 7 (0.33%) Ansible
8 5 (0.24%) Vagrant
9 4 (0.19%) EMC NetWorker
10 1 (0.048%) Opscode Chef
Vendors
1 630 (30.00%) Google
2 261 (12.43%) Adobe
3 209 (9.95%) Microsoft
4 86 (4.10%) Facebook
5 71 (3.38%) Sitecore
6 66 (3.14%) Twitter
7 57 (2.71%) hybris
8 45 (2.14%) Oracle
9 40 (1.90%) Omniture
10 26 (1.24%) IBM
11 20 (0.95%) Zend
12 17 (0.81%) Tableau
13 16 (0.76%) Yahoo!
13 16 (0.76%) Cognizant
14 15 (0.71%) Salesforce.com
15 13 (0.62%) Coremetrics
16 9 (0.43%) Interwoven
16 9 (0.43%) Apigee
16 9 (0.43%) Mashery
17 8 (0.38%) OpenText
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £18000 - £24000 Per Annum
Posted: 1 hour ago
City, London
Initi8 Recruitment
Salary: £30000 - £40000 Per Week
Posted: 1 hour ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £30000 - £40000 Per Annum
Posted: 1 hour ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £28000 Per Annum
Posted: 1 hour ago
Redruth, Cornwall
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum
Posted: 1 hour ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 1 hour ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £35000 Per Annum
Posted: 1 hour ago
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: 1 hour ago
London
Boston Hale
Salary: £48000 - £58000 per annum + Benefits
Posted: 1 hour ago
Pulborough, West Sussex
Evolution Recruitment Solutions
Salary: 30,000-40,000
Posted: 1 hour ago
Manchester, Lancashire
Circle Recruitment
Salary: £28000 - £30000 per annum + benefits
Posted: 1 hour ago
Doncaster, South Yorkshire
Spring Technology
Salary: £16000.00 - £20000.00 per annum
Posted: 2 hours ago
Essex
TechnoJobs
Posted: 3 hours ago
Central London / West End
Reed Business Information Ltd
Salary: From £50,000 to £58,000 per annum + 29 days holiday + pension + share
Posted: 3 hours ago
Central London / West End
ANSON MCCADE
Salary: 65k-85k
Posted: 7 hours ago
Central London / West End
ANSON MCCADE
Salary: 55K - 60K
Posted: 7 hours ago
Central London / West End
ANSON MCCADE
Salary: 40k - 60k
Posted: 7 hours ago
Manchester, Lancashire
Spring Technology
Salary: £45000.00 - £55000.00 per annum
Posted: 7 hours ago
Central London / West End
ANSON MCCADE
Salary: £70,000 -£100,000
Posted: 7 hours ago
Central London / West End
ANSON MCCADE
Salary: 40k-60k
Posted: 8 hours ago