The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 301 219 212
Rank change year-on-year
-82 -7
Permanent jobs citing SEO 1020 1623 1507
As % of all permanent IT jobs located in the UK 0.93% 1.36% 1.35%
As % of the Processes & Methodologies category 1.11% 1.66% 1.68%
Number of salaries quoted 763 1070 1255
Average salary £32,500 £35,000 £35,000
Average salary % change year-on-year
-7.14% -
90% offered a salary of more than £22,500 £25,000 £23,000
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91708 97795 89741
As % of all permanent IT jobs located in the UK 83.23% 81.98% 80.12%
Number of salaries quoted 74090 78809 73756
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 1 May 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -96 955 £32,500 -7.14% 184
London -96 353 £42,000 +5.00% 68
South East -57 219 £32,500 -7.14% 41
Yorkshire -4 105 £29,650 -1.16% 10
North West -48 93 £27,750 -2.63% 32
City of London -38 90 £35,000 -17.64% 15
Berkshire +32 78 £32,500 -13.33% 10
West Midlands -31 62 £27,500 -8.33% 15
East of England -12 60 £29,000 -7.20% 12
West Yorkshire +17 59 £26,000 -13.33% 2
Manchester -35 51 £27,750 +0.90% 14
Leeds +25 48 £26,000 - 1
Surrey -4 44 £38,409 +2.42% 8
South West -49 40 £30,000 +3.44% 3
Hertfordshire -11 32 £29,000 -17.14% 6
South Yorkshire +7 31 £32,500 +16.07% 4
Watford +24 25 £34,066 -14.83% 3
Oxfordshire +9 25 £30,000 -20.00% 6
Cheshire -21 25 £33,750 +7.14% 6
East Sussex -15 22 £30,000 -17.24% 6
Brighton -18 22 £30,000 -25.00% 6
East Midlands -9 21 £35,000 +16.66% 3
Scotland -17 20 £35,000 -6.66% 2
Wales +2 19 £25,000 -24.24%
Hampshire -32 18 £23,000 -34.28% 3
South Wales -6 17 £25,000 -23.07%
Doncaster +7 16 £32,500 +71.05% 2
Coventry -2 16 £22,000 -42.10% 1
Maidenhead +11 15 £44,750 +27.85% 1
Lancashire -2 15 £22,500 -19.34% 7

SEO
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1231 (57.07%) HTML
2 1200 (55.63%) Marketing
3 1073 (49.75%) CSS
4 904 (41.91%) JavaScript
5 773 (35.84%) Analytics
6 648 (30.04%) jQuery
7 641 (29.72%) Social Media
8 599 (27.77%) Google
9 563 (26.10%) Pay per click
10 536 (24.85%) E-Commerce
11 531 (24.62%) PHP
12 505 (23.41%) CMS
13 476 (22.07%) HTML5
14 475 (22.02%) Digital Marketing
15 447 (20.72%) Google Analytics
16 421 (19.52%) Web Development
17 408 (18.92%) User Experience
18 365 (16.92%) CSS3
19 356 (16.50%) MySQL
20 339 (15.72%) Agile Software Development
21 337 (15.62%) Degree
22 324 (15.02%) Photoshop
22 324 (15.02%) Analytical Skills
23 322 (14.93%) .NET
24 311 (14.42%) Adobe
25 292 (13.54%) Content Management
26 265 (12.29%) MVC
27 259 (12.01%) Web Design
28 248 (11.50%) Advertising
29 247 (11.45%) Online Marketing

SEO
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 505 (23.41%) CMS
2 231 (10.71%) WordPress
3 92 (4.27%) Drupal
4 75 (3.48%) IIS
5 72 (3.34%) Umbraco
6 66 (3.06%) Apache
7 49 (2.27%) Node.js
8 39 (1.81%) Joomla!
8 39 (1.81%) Sitecore CMS
9 32 (1.48%) Tomcat
10 27 (1.25%) nginx
11 22 (1.02%) Kentico
12 19 (0.88%) Sitefinity
13 18 (0.83%) SharePoint
14 16 (0.74%) Adobe Experience Manager
15 15 (0.70%) Confluence
16 11 (0.51%) DNN
17 10 (0.46%) Immediacy CMS
18 9 (0.42%) OpenCms
19 8 (0.37%) CoreMedia CMS
Applications
1 324 (15.02%) Photoshop
2 139 (6.44%) MS Excel
3 123 (5.70%) Adobe Illustrator
4 98 (4.54%) Adobe Creative Suite
5 94 (4.36%) MS Office
6 60 (2.78%) MS PowerPoint
7 55 (2.55%) InDesign
8 49 (2.27%) Fireworks
9 24 (1.11%) Spreadsheet
10 16 (0.74%) MS Visio
11 10 (0.46%) OmniGraffle
12 8 (0.37%) Acrobat
12 8 (0.37%) Adobe After Effects
13 6 (0.28%) MS Project
14 4 (0.19%) Final Cut Pro
15 2 (0.093%) SPSS
15 2 (0.093%) Adobe Premiere
15 2 (0.093%) GIMP
Business Applications
1 142 (6.58%) Magento
2 38 (1.76%) WebTrends
3 5 (0.23%) Shopify
4 3 (0.14%) Radian6
4 3 (0.14%) Dynamics CRM
4 3 (0.14%) Bond Adapt
5 2 (0.093%) SAP Oil and Gas
5 2 (0.093%) Dynamics NAV
5 2 (0.093%) CubeCart
6 1 (0.046%) Adobe Campaign
6 1 (0.046%) Zen Cart
6 1 (0.046%) Summit
6 1 (0.046%) Dynamics AX
Cloud Services
1 447 (20.72%) Google Analytics
2 39 (1.81%) SaaS
3 31 (1.44%) Adobe Analytics
4 21 (0.97%) Microsoft Azure
5 19 (0.88%) MailChimp
6 15 (0.70%) GitHub
7 9 (0.42%) Amazon AWS
8 6 (0.28%) PaaS
8 6 (0.28%) Basecamp
9 5 (0.23%) Amazon EC2
10 4 (0.19%) Amazon S3
11 3 (0.14%) Silverpop
12 2 (0.093%) IaaS
12 2 (0.093%) Sage Pay
13 1 (0.046%) Cloud Computing
13 1 (0.046%) CloudFront
Communications & Networking
1 129 (5.98%) Internet
2 33 (1.53%) Intranet
3 32 (1.48%) DNS
4 18 (0.83%) HTTP
5 15 (0.70%) SSL
6 13 (0.60%) Wireless
6 13 (0.60%) FTP
7 9 (0.42%) Broadband
8 8 (0.37%) Symposium
9 4 (0.19%) TCP/IP
9 4 (0.19%) SMS
9 4 (0.19%) Extranet
9 4 (0.19%) SSH
9 4 (0.19%) Skype
10 2 (0.093%) DHCP
10 2 (0.093%) PuTTY
10 2 (0.093%) WinSCP
11 1 (0.046%) WebEx
Database & Business Intelligence
1 356 (16.50%) MySQL
2 219 (10.15%) SQL Server
3 49 (2.27%) Relational Database
4 29 (1.34%) SQL Server 2008
5 17 (0.79%) SQL Server 2005
6 16 (0.74%) RDBMS
7 14 (0.65%) Redis
8 13 (0.60%) Hadoop
9 11 (0.51%) SQL Server Analysis Services
9 11 (0.51%) MS Access
10 10 (0.46%) Microsoft Analysis Services
11 9 (0.42%) OLAP
12 8 (0.37%) SQL Server Reporting Services
12 8 (0.37%) NoSQL
13 7 (0.32%) MongoDB
13 7 (0.32%) DB2
14 5 (0.23%) PostgreSQL
14 5 (0.23%) Data Warehouse
15 4 (0.19%) Azure SQL Database
16 3 (0.14%) Data Mining
Development Applications
1 187 (8.67%) Git (software)
2 128 (5.93%) Subversion
3 82 (3.80%) Dreamweaver
4 68 (3.15%) Visual Studio
5 43 (1.99%) JIRA
6 26 (1.21%) Team Foundation Server
7 24 (1.11%) Axure RP
7 24 (1.11%) Grunt
8 20 (0.93%) Bitbucket
9 18 (0.83%) Maven
10 17 (0.79%) Jasmine
11 15 (0.70%) JUnit
12 14 (0.65%) Mercurial
12 14 (0.65%) Jenkins
13 13 (0.60%) Ant
13 13 (0.60%) Eclipse
14 12 (0.56%) Karma Test Runner
15 11 (0.51%) TeamCity
16 8 (0.37%) AccuRev
17 7 (0.32%) SQL Server Management Studio (SSMS)
General
1 1200 (55.63%) Marketing
2 248 (11.50%) Advertising
3 236 (10.94%) Finance
4 189 (8.76%) Retail
5 64 (2.97%) Publishing
6 39 (1.81%) Telecoms
7 32 (1.48%) Multimedia
8 27 (1.25%) Games
9 25 (1.16%) Banking
9 25 (1.16%) German Language
10 20 (0.93%) Legal
11 18 (0.83%) Back Office
11 18 (0.83%) French Language
12 12 (0.56%) Pharmaceutical
13 9 (0.42%) Law
14 7 (0.32%) Automotive
14 7 (0.32%) Electronics
15 6 (0.28%) Swedish Language
15 6 (0.28%) Billing
15 6 (0.28%) iGaming
Job Titles
1 817 (37.88%) Developer
2 356 (16.50%) Web Developer
3 177 (8.21%) Front-End Developer
4 155 (7.19%) PHP Developer
5 128 (5.93%) .NET Developer
6 120 (5.56%) PPC Specialist
6 120 (5.56%) PPC Manager
6 120 (5.56%) PPC Analyst
6 120 (5.56%) PPC Executive
7 118 (5.47%) Senior Developer
8 105 (4.87%) Designer
9 100 (4.64%) SEO Manager
10 91 (4.22%) Junior
11 88 (4.08%) Marketing Manager
12 83 (3.85%) Junior Developer
12 83 (3.85%) Analyst
13 78 (3.62%) Marketing Executive
14 77 (3.57%) SEO Executive
15 76 (3.52%) Consultant
16 71 (3.29%) Account Manager
Libraries, Frameworks & Software Standards
1 1231 (57.07%) HTML
2 1073 (49.75%) CSS
3 648 (30.04%) jQuery
4 476 (22.07%) HTML5
5 365 (16.92%) CSS3
6 322 (14.93%) .NET
7 220 (10.20%) ASP.NET
8 181 (8.39%) Ajax
9 163 (7.56%) XML
10 115 (5.33%) Sass
11 103 (4.78%) XHTML
12 97 (4.50%) Web Services
13 87 (4.03%) .NET Framework
14 85 (3.94%) AngularJS
15 79 (3.66%) Twitter Bootstrap
16 68 (3.15%) Backbone.js
17 67 (3.11%) LAMP
18 62 (2.87%) ASP.NET MVC
19 60 (2.78%) Flash
20 46 (2.13%) LESS
Miscellaneous
1 641 (29.72%) Social Media
2 408 (18.92%) User Experience
3 324 (15.02%) Analytical Skills
4 118 (5.47%) W3C
5 107 (4.96%) Copywriting
6 84 (3.89%) Blog
7 82 (3.80%) Mobile App
8 80 (3.71%) Digital Media
9 75 (3.48%) Graphic Design
10 64 (2.97%) Open Source
11 60 (2.78%) Statistics
12 59 (2.74%) Computer Science
13 47 (2.18%) Algorithms
14 38 (1.76%) Mathematics
15 35 (1.62%) Management Information System
16 28 (1.30%) Photography
17 25 (1.16%) Animation
18 20 (0.93%) Social Network
18 20 (0.93%) iPad
19 19 (0.88%) N-Tier
Operating Systems
1 169 (7.83%) Linux
2 69 (3.20%) Windows
3 36 (1.67%) Apple iOS
3 36 (1.67%) Android
4 32 (1.48%) UNIX
5 12 (0.56%) Red Hat Enterprise Linux
6 11 (0.51%) Windows Server 2008
7 9 (0.42%) Mac OS X
8 8 (0.37%) Ubuntu
9 6 (0.28%) Windows Server 2012
10 5 (0.23%) CentOS
11 2 (0.093%) Mac OS X Server
11 2 (0.093%) Mac OS
11 2 (0.093%) Windows 7
11 2 (0.093%) Windows 8
Processes & Methodologies
1 773 (35.84%) Analytics
2 563 (26.10%) Pay per click
3 536 (24.85%) E-Commerce
4 475 (22.02%) Digital Marketing
5 421 (19.52%) Web Development
6 339 (15.72%) Agile Software Development
7 292 (13.54%) Content Management
8 265 (12.29%) MVC
9 259 (12.01%) Web Design
10 247 (11.45%) Online Marketing
11 237 (10.99%) Project Management
12 226 (10.48%) Responsive Web Design
13 160 (7.42%) Web Analytics
14 146 (6.77%) B2B
15 128 (5.93%) Time Management
16 124 (5.75%) OO
17 121 (5.61%) Scrum
18 108 (5.01%) CRM
19 106 (4.91%) Email Marketing
20 102 (4.73%) TDD
Programming Languages
1 904 (41.91%) JavaScript
2 531 (24.62%) PHP
3 245 (11.36%) SQL
4 242 (11.22%) C#
5 154 (7.14%) Java
6 58 (2.69%) Ruby
7 57 (2.64%) Python
8 52 (2.41%) T-SQL
9 44 (2.04%) PHP5
10 30 (1.39%) VB.NET
11 29 (1.34%) VB
12 15 (0.70%) Objective-C
13 13 (0.60%) C
14 10 (0.46%) Clojure
15 8 (0.37%) ActionScript
16 6 (0.28%) Perl
16 6 (0.28%) Scala
17 5 (0.23%) sed
17 5 (0.23%) Go
17 5 (0.23%) PowerShell
Qualifications
1 337 (15.62%) Degree
2 8 (0.37%) ISEB
2 8 (0.37%) ISTQB
3 2 (0.093%) Microsoft Certification
3 2 (0.093%) Linux+ Certification
3 2 (0.093%) PRINCE2 Practitioner
4 1 (0.046%) AAT
4 1 (0.046%) Security Cleared
4 1 (0.046%) MBA
4 1 (0.046%) HND
4 1 (0.046%) PMP
4 1 (0.046%) PMI Certification
Quality Assurance & Compliance
1 58 (2.69%) QA
2 21 (0.97%) WCAG
3 13 (0.60%) WAI
4 8 (0.37%) SLA
5 5 (0.23%) ISO 9001
6 4 (0.19%) GCP
6 4 (0.19%) PCI DSS
7 1 (0.046%) Data Quality
7 1 (0.046%) ISO/IEC 27001
7 1 (0.046%) ISO 14001
System Software
1 9 (0.42%) Varnish
2 3 (0.14%) Active Directory
3 1 (0.046%) Docker
3 1 (0.046%) Hyper-V
Systems Management
1 17 (0.79%) TeamSite
2 13 (0.60%) cPanel
3 10 (0.46%) Plesk
4 8 (0.37%) Webmin
5 6 (0.28%) Puppet
6 3 (0.14%) Ansible
7 2 (0.093%) EMC NetWorker
8 1 (0.046%) Vagrant
8 1 (0.046%) Nagios
8 1 (0.046%) Systems Management Server (SMS)
Vendors
1 599 (27.77%) Google
2 311 (14.42%) Adobe
3 184 (8.53%) Microsoft
4 130 (6.03%) Facebook
5 93 (4.31%) Twitter
6 53 (2.46%) Omniture
7 48 (2.23%) Sitecore
8 36 (1.67%) Zend
9 35 (1.62%) Oracle
10 33 (1.53%) hybris
11 24 (1.11%) Yahoo!
11 24 (1.11%) Salesforce.com
12 21 (0.97%) Apigee
12 21 (0.97%) Mashery
13 17 (0.79%) Coremetrics
14 11 (0.51%) Apple
15 10 (0.46%) Interwoven
15 10 (0.46%) FatWire
15 10 (0.46%) MuleSoft
16 9 (0.42%) Cisco
Yorkshire
Search Manchester IT
Salary: benefit package
Posted: 11 hours ago
Crawley, Sussex
SLS Services Limited
Salary: Negotiable
Posted: 11 hours ago
Central London / West End
Deanslist Limited
Salary: From £45,000 to £55,000 per annum + bonus + benefits
Posted: 12 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + benefits
Posted: 13 hours ago
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum benefits
Posted: 13 hours ago
West London
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + benefits
Posted: 13 hours ago
Reading, Berkshire
Deanslist Limited
Salary: + benefits package.
Posted: 13 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + benefits
Posted: 13 hours ago
West London
Deanslist Limited
Salary: From £50,000 to £65,000 per annum + bonus + benefits
Posted: 13 hours ago
City, London
Understanding Recruitment
Salary: £30000.00 - £35000.00 per annum + benefits
Posted: 20 hours ago
Wolverhampton, West Midlands (County)
Understanding Recruitment
Salary: £23000 - £25000 per annum + Benefits
Posted: 20 hours ago
North West London
Understanding Recruitment
Salary: £40000 - £50000 per annum + Benefits!
Posted: 20 hours ago
City, London
Kyna Associates
Salary: £70000 - £85000 Per Annum car allowance, bonus, benefits
Posted: 2 days ago
London
ARC IT Recruitment Ltd
Salary: £40000 Per Annum Plus benefits
Posted: 2 days ago
London
ARC IT Recruitment Ltd
Salary: £25000 - £35000 Per Annum
Posted: 2 days ago
Solihull, West Midlands (County)
Senitor Associates
Salary: £20000 - £28000 per annum + profit share, other benefits
Posted: 2 days ago
London
Opus Recruitment Solutions Ltd
Salary: £40000 - £50000 per annum, Benefits Competitive bonus package
Posted: 2 days ago
London
C4 Commerce
Salary: Unspecified
Posted: 2 days ago
London
Opus Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum
Posted: 2 days ago
City, London
Senitor Associates
Salary: £22000 - £28000 per annum + Benefits
Posted: 2 days ago