The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 382 326 249
Rank change year-on-year
-56 -77
Permanent jobs citing SEO 729 1032 1409
As % of all permanent IT jobs located in the UK 0.75% 0.96% 1.23%
As % of the Processes & Methodologies category 0.85% 1.09% 1.44%
Number of salaries quoted 624 745 922
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,700 £24,000 £23,000
10% offered a salary of more than £60,000 £62,500 £55,000
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86015 94271 97867
As % of all permanent IT jobs located in the UK 88.06% 87.58% 85.32%
Number of salaries quoted 71937 77596 78114
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 30 August 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -75 688 £35,000 - 100
London -23 268 £45,000 - 24
South East -116 108 £35,000 - 18
North West +12 86 £31,500 +13.51% 17
West Midlands +4 85 £26,250 -23.91% 9
Manchester +2 56 £30,000 - 9
South West +27 55 £30,000 -20.00% 7
East of England +38 34 £35,000 -6.66% 7
Yorkshire -42 29 £26,566 -11.44% 9
Wales +23 27 £30,000 -3.22% 1
Wiltshire +36 25 £35,000 -25.53% 3
City of London -8 25 £40,250 -6.39% 3
Berkshire -63 23 £53,750 +26.47% 3
Surrey +11 22 £37,500 -6.25% 2
West Wales - 21 £30,000 -
Swansea - 21 £30,000 -
Warwickshire +15 20 £25,000 -33.33% 1
Staffordshire -4 20 £22,500 -42.30%
East Midlands 0 18 £32,500 -13.33% 8
Birmingham -7 18 £37,000 +5.71% 2
Swindon +20 17 - -
West Yorkshire -21 17 £25,000 -23.07% 2
Rugby - 17 £25,000 -
Cheshire +19 15 £32,500 +18.18% 6
Brighton +8 15 £27,500 -21.42% 2
East Sussex +6 15 £27,500 -21.42% 2
Essex +23 13 £35,000 -6.66% 2
Hampshire -56 13 £32,500 +35.41% 2
West Sussex -4 11 £37,500 +14.50% 1
Oxfordshire -15 11 £35,000 -20.45% 4

SEO
Top 30 Related IT Skills

For the 6 months to 30 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 784 (53.88%) HTML
2 729 (50.10%) CSS
3 721 (49.55%) Marketing
4 641 (44.05%) JavaScript
5 538 (36.98%) Analytics
6 412 (28.32%) Web Development
7 402 (27.63%) Google
8 389 (26.74%) HTML5
9 360 (24.74%) jQuery
10 353 (24.26%) Google Analytics
11 340 (23.37%) E-Commerce
12 337 (23.16%) Digital Marketing
13 331 (22.75%) CMS
14 320 (21.99%) Social Media
15 315 (21.65%) User Experience
16 302 (20.76%) CSS3
16 302 (20.76%) Agile Software Development
17 299 (20.55%) Pay per click
18 276 (18.97%) PHP
19 237 (16.29%) Front End Development
20 220 (15.12%) MVC
21 193 (13.26%) Degree
22 192 (13.20%) Git (software)
23 191 (13.13%) AngularJS
24 187 (12.85%) Sass
25 186 (12.78%) Photoshop
26 180 (12.37%) WordPress
27 177 (12.16%) Analytical Skills
28 175 (12.03%) Content Management
29 173 (11.89%) .NET

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 331 (22.75%) CMS
2 180 (12.37%) WordPress
3 49 (3.37%) Drupal
4 44 (3.02%) Joomla!
5 43 (2.96%) Umbraco
6 25 (1.72%) SharePoint
6 25 (1.72%) Sitecore CMS
7 19 (1.31%) Alfresco
8 18 (1.24%) Apache
9 17 (1.17%) IIS
10 14 (0.96%) EPiServer CMS
11 11 (0.76%) Confluence
12 10 (0.69%) Apache Spark
13 8 (0.55%) Kentico
14 7 (0.48%) ExpressionEngine
14 7 (0.48%) WebSphere
15 6 (0.41%) Apache Solr
16 5 (0.34%) Adobe Experience Manager
17 4 (0.27%) Elasticsearch
18 3 (0.21%) Exchange Server 2010
Applications
1 186 (12.78%) Photoshop
2 113 (7.77%) MS Excel
3 79 (5.43%) MS Office
4 73 (5.02%) Adobe Illustrator
5 63 (4.33%) MS PowerPoint
6 32 (2.20%) Fireworks
7 25 (1.72%) Adobe Creative Suite
8 18 (1.24%) Adobe After Effects
9 14 (0.96%) GIMP
10 11 (0.76%) Acrobat
11 8 (0.55%) MS Visio
11 8 (0.55%) OmniGraffle
12 6 (0.41%) Spreadsheet
13 5 (0.34%) InVision
14 4 (0.27%) ImageReady
14 4 (0.27%) InDesign
15 2 (0.14%) Adobe Premiere
15 2 (0.14%) MS Project
16 1 (0.069%) Final Cut Pro
16 1 (0.069%) PaintShop Pro
Business Applications
1 81 (5.57%) Magento
2 13 (0.89%) WebTrends
3 9 (0.62%) Adobe Campaign
3 9 (0.62%) OpenCart
3 9 (0.62%) Payment Gateway
4 8 (0.55%) nopCommerce
5 3 (0.21%) SAP Oil and Gas
5 3 (0.21%) Shopify
6 2 (0.14%) CubeCart
6 2 (0.14%) Dynamics CRM
6 2 (0.14%) Salesforce.com CRM
7 1 (0.069%) Fredhopper
7 1 (0.069%) Pegasus Opera
7 1 (0.069%) Remedy ITSM
7 1 (0.069%) Sprinklr
Cloud Services
1 353 (24.26%) Google Analytics
2 93 (6.39%) AdWords
3 40 (2.75%) Amazon AWS
4 22 (1.51%) SaaS
5 20 (1.37%) Adobe Analytics
6 17 (1.17%) Microsoft Azure
7 14 (0.96%) MailChimp
8 11 (0.76%) GitHub
9 10 (0.69%) Adobe Creative Cloud
9 10 (0.69%) Sage Pay
10 9 (0.62%) Google Cloud Platform
11 8 (0.55%) Office 365
12 7 (0.48%) Google Tag Manager
12 7 (0.48%) PaaS
13 6 (0.41%) Basecamp
14 2 (0.14%) IaaS
15 1 (0.069%) CheetahMail
15 1 (0.069%) Oracle CX
15 1 (0.069%) Pure360
15 1 (0.069%) Trello
Communications & Networking
1 127 (8.73%) Internet
2 24 (1.65%) Intranet
3 17 (1.17%) HTTP
4 9 (0.62%) DNS
4 9 (0.62%) FTP
5 6 (0.41%) Extranet
6 4 (0.27%) Broadband
6 4 (0.27%) LAN
6 4 (0.27%) TCP/IP
6 4 (0.27%) WAN
7 3 (0.21%) DHCP
7 3 (0.21%) HTTPS
7 3 (0.21%) SAN
8 2 (0.14%) Firewall
8 2 (0.14%) Skype
8 2 (0.14%) SMS
8 2 (0.14%) VPN
9 1 (0.069%) Asterisk PBX
9 1 (0.069%) VoIP
9 1 (0.069%) Wi-Fi
Database & Business Intelligence
1 147 (10.10%) MySQL
2 61 (4.19%) SQL Server
3 29 (1.99%) MongoDB
4 26 (1.79%) Relational Database
5 23 (1.58%) NoSQL
6 20 (1.37%) Big Data
7 10 (0.69%) Hadoop
8 8 (0.55%) Data Warehouse
9 5 (0.34%) Amazon DynamoDB
9 5 (0.34%) SQL Server 2012
9 5 (0.34%) SQL Server Reporting Services
10 4 (0.27%) SQL Server 2008
11 3 (0.21%) Data Mining
11 3 (0.21%) DB2
11 3 (0.21%) RDBMS
12 2 (0.14%) PostgreSQL
13 1 (0.069%) Oracle Reports
13 1 (0.069%) Redis
13 1 (0.069%) SQL Server 2000
13 1 (0.069%) SQL Server 2005
Development Applications
1 192 (13.20%) Git (software)
2 58 (3.99%) Grunt
3 52 (3.57%) Visual Studio
4 46 (3.16%) Subversion
5 44 (3.02%) Dreamweaver
6 34 (2.34%) Team Foundation Server
7 32 (2.20%) gulp
8 28 (1.92%) Jasmine
9 23 (1.58%) Jenkins
9 23 (1.58%) Maven
10 19 (1.31%) JIRA
10 19 (1.31%) Karma Test Runner
11 18 (1.24%) Axure RP
11 18 (1.24%) Selenium
12 16 (1.10%) Ant
12 16 (1.10%) Apache Ivy
13 13 (0.89%) Protractor
14 10 (0.69%) Bower
15 7 (0.48%) Cucumber
15 7 (0.48%) Mocha
General
1 721 (49.55%) Marketing
2 145 (9.97%) Retail
3 126 (8.66%) Finance
4 120 (8.25%) Advertising
5 57 (3.92%) Telecoms
6 54 (3.71%) Publishing
7 53 (3.64%) Games
8 51 (3.51%) Banking
9 41 (2.82%) Legal
10 22 (1.51%) Law
11 17 (1.17%) Brand Awareness
12 14 (0.96%) Manufacturing
13 12 (0.82%) Multimedia
14 10 (0.69%) French Language
15 8 (0.55%) Electronics
15 8 (0.55%) Italian Language
15 8 (0.55%) Spanish Language
16 5 (0.34%) Automotive
17 4 (0.27%) Investment Banking
17 4 (0.27%) Mandarin Language
Job Titles
1 557 (38.28%) Developer
2 218 (14.98%) Web Developer
3 189 (12.99%) Front End Developer (Client-Side Developer)
4 156 (10.72%) JavaScript Developer
5 98 (6.74%) HTML Developer
6 96 (6.60%) SEO Manager
7 91 (6.25%) PHP Developer
8 87 (5.98%) HTML CSS Developer
9 76 (5.22%) SEO Executive
10 69 (4.74%) Designer
10 69 (4.74%) Marketing Manager
11 67 (4.60%) Analyst
12 61 (4.19%) Architect
13 58 (3.99%) SEO Specialist
14 53 (3.64%) Senior Developer
15 52 (3.57%) UI Developer
16 51 (3.51%) .NET Developer
16 51 (3.51%) Front End Web Developer (Client-Side Developer)
17 50 (3.44%) Account Manager
18 49 (3.37%) PPC Manager
Libraries, Frameworks & Software Standards
1 784 (53.88%) HTML
2 729 (50.10%) CSS
3 389 (26.74%) HTML5
4 360 (24.74%) jQuery
5 302 (20.76%) CSS3
6 191 (13.13%) AngularJS
7 187 (12.85%) Sass
8 173 (11.89%) .NET
9 116 (7.97%) ASP.NET
10 115 (7.90%) Ajax
11 84 (5.77%) Web Services
11 84 (5.77%) XML
12 80 (5.50%) LESS
13 70 (4.81%) Node.js
13 70 (4.81%) Twitter Bootstrap
14 68 (4.67%) React
15 65 (4.47%) JSON
16 62 (4.26%) XHTML
17 58 (3.99%) ASP.NET MVC
18 53 (3.64%) Backbone.js
Miscellaneous
1 320 (21.99%) Social Media
2 315 (21.65%) User Experience
3 177 (12.16%) Analytical Skills
4 75 (5.15%) Computer Science
5 66 (4.54%) Mobile App
6 59 (4.05%) Digital Media
7 57 (3.92%) Blog
8 50 (3.44%) Graphic Design
9 35 (2.41%) W3C
10 33 (2.27%) Algorithms
11 28 (1.92%) Copywriting
12 24 (1.65%) Management Information System
13 19 (1.31%) iPad
13 19 (1.31%) RIA
14 18 (1.24%) Fintech
15 16 (1.10%) Social Network
16 13 (0.89%) Animation
17 12 (0.82%) Visualisation
18 10 (0.69%) Mathematics
19 9 (0.62%) Web 2.0
Operating Systems
1 74 (5.09%) Linux
2 41 (2.82%) Android
2 41 (2.82%) Apple iOS
3 23 (1.58%) Windows
4 8 (0.55%) Windows Server 2008
5 7 (0.48%) Windows Server
6 6 (0.41%) Windows Server 2012
7 2 (0.14%) CentOS
7 2 (0.14%) Windows 7
8 1 (0.069%) Debian
8 1 (0.069%) Mac OS
8 1 (0.069%) Red Hat Enterprise Linux
8 1 (0.069%) Unix
8 1 (0.069%) Windows Server 2003
Processes & Methodologies
1 538 (36.98%) Analytics
2 412 (28.32%) Web Development
3 340 (23.37%) E-Commerce
4 337 (23.16%) Digital Marketing
5 302 (20.76%) Agile Software Development
6 299 (20.55%) Pay per click
7 237 (16.29%) Front End Development
8 220 (15.12%) MVC
9 175 (12.03%) Content Management
10 144 (9.90%) Web Design
11 125 (8.59%) CRM
12 116 (7.97%) Scrum
13 113 (7.77%) Responsive Web Design
14 110 (7.56%) OO
15 107 (7.35%) Project Management
16 91 (6.25%) B2B
16 91 (6.25%) Email Marketing
17 89 (6.12%) Time Management
18 87 (5.98%) TDD
19 76 (5.22%) Web Analytics
Programming Languages
1 641 (44.05%) JavaScript
2 276 (18.97%) PHP
3 125 (8.59%) C#
4 114 (7.84%) SQL
5 95 (6.53%) Java
6 25 (1.72%) VB.NET
7 18 (1.24%) Python
8 13 (0.89%) Perl
9 11 (0.76%) Objective-C
10 9 (0.62%) Ruby
11 8 (0.55%) PHP 5
12 7 (0.48%) Apple Swift
12 7 (0.48%) VB
12 7 (0.48%) VBA
13 6 (0.41%) Groovy
14 4 (0.27%) ActionScript
14 4 (0.27%) ActionScript 3.0
14 4 (0.27%) R
15 3 (0.21%) PowerShell
15 3 (0.21%) TypeScript
Qualifications
1 193 (13.26%) Degree
2 20 (1.37%) Security Cleared
3 19 (1.31%) SC Cleared
4 14 (0.96%) Analytics IQ
5 11 (0.76%) HND
6 10 (0.69%) MBA
7 6 (0.41%) Microsoft Certification
8 4 (0.27%) DBS Check
8 4 (0.27%) PRINCE2 Practitioner
9 3 (0.21%) CITP
9 3 (0.21%) ISTQB
10 1 (0.069%) ISEB
10 1 (0.069%) ISTQB Foundation Certification
10 1 (0.069%) MCSD
10 1 (0.069%) MOS
10 1 (0.069%) PMI Certification
Quality Assurance & Compliance
1 29 (1.99%) QA
2 13 (0.89%) WCAG
3 11 (0.76%) WAI
4 3 (0.21%) SLA
5 2 (0.14%) Data Quality
5 2 (0.14%) ISO 14001
5 2 (0.14%) ISO 9001
6 1 (0.069%) Actionable Recommendations
System Software
1 16 (1.10%) Docker
2 5 (0.34%) Active Directory
3 4 (0.27%) VMware ESX
4 3 (0.21%) Virtual Machines
4 3 (0.21%) VirtualBox
4 3 (0.21%) vSphere
5 1 (0.069%) HDFS
5 1 (0.069%) Hyper-V
5 1 (0.069%) VMware ESXi
5 1 (0.069%) VMware Infrastructure
Systems Management
1 19 (1.31%) Puppet
2 12 (0.82%) Ansible
2 12 (0.82%) Opscode Chef
3 9 (0.62%) Kubernetes
4 8 (0.55%) cPanel
5 3 (0.21%) TeamSite
6 1 (0.069%) BMC PATROL
6 1 (0.069%) HP Data Protector
6 1 (0.069%) Microsoft Clustering
6 1 (0.069%) NetBackup
6 1 (0.069%) SCCM
6 1 (0.069%) SCVMM
Vendors
1 402 (27.63%) Google
2 165 (11.34%) Adobe
3 150 (10.31%) Microsoft
4 80 (5.50%) Twitter
5 75 (5.15%) Facebook
6 32 (2.20%) Sitecore
7 26 (1.79%) EPiServer
8 16 (1.10%) Apigee
8 16 (1.10%) Mashery
8 16 (1.10%) VMware
9 15 (1.03%) DoubleClick
10 14 (0.96%) Omniture
11 13 (0.89%) Optimizely
11 13 (0.89%) Oracle
12 11 (0.76%) IBM
12 11 (0.76%) Rackspace
12 11 (0.76%) Sage
13 10 (0.69%) Zend
14 9 (0.62%) PayPal
15 8 (0.55%) MuleSoft
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £35000.00 per annum + depending on experience
Posted: 7 hours ago
Cardiff, South Glamorgan
IntaPeople
Salary: £20000 - £24000 per annum
Posted: 2 hours ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 7 hours ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 7 hours ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £30000.00 - £35000.00 per annum + depending on experience
Posted: 8 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 1 hour ago
Huddersfield, West Yorkshire
Circle Recruitment
Salary: £30000 - £37000 per annum + Benefits
Posted: 51 minutes ago
Chelmsford, Essex
Profile 29 Limited
Salary: Up to £50,000 per annum + bonus + benefits
Posted: 6 hours ago
South East London
Good & Co
Salary: Competitive Salary plus 29 days holiday & Group Pension
Posted: Yesterday
Central London / West End
Deanslist Limited
Salary: From £55,000 to £65,000 per annum + Benefits (e.g. pension, generous h
Posted: Yesterday
Northamptonshire
Harvey Nash plc
Salary: £35000 - £40000 per annum + Pension, Healthcare Cash Plan
Posted: 9 hours ago
South West London
Understanding Recruitment
Salary: £45000 - £50000 per annum + benefits
Posted: Yesterday
South East London
Good & Co
Salary: Competitive Salary plus 29 days holiday & Group Pension
Posted: Yesterday
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £35000 per annum + Benefits
Posted: 4 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 3 days ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 4 days ago
Tunbridge Wells, Kent
1st Choice Computer Appointments Ltd
Salary: From £30,000 to £35,000 per annum
Posted: 4 days ago
Middlesbrough, Cleveland
Solutions Recruitment
Salary: From £35,000 to £40,000 per annum
Posted: Yesterday
Doncaster, South Yorkshire
onezeero.
Salary: £25000 - £30000 per annum + Pension
Posted: 5 days ago
Central London / West End
Deanslist Limited
Salary: From £50,000 to £60,000 per annum + Bonus + Benefits (e.g. pension, ge
Posted: Yesterday
Manchester, Lancashire
McGregor Boyall
Salary: £30000.00 - £40000.00 per annum + benefits
Posted: 4 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 4 days ago
Edinburgh, Midlothian
Net Talent
Posted: 6 days ago
Chippenham, Wiltshire
Sanderson
Salary: £25000 - £30000 per annum
Posted: 4 days ago
London
C4 Commerce
Salary: From £32,000 to £42,000 per annum
Posted: 4 days ago
West London
Deanslist Limited
Salary: From £35,000 to £50,000 per annum + Bonus + Benefits
Posted: Yesterday
Nottingham, Nottinghamshire
Oscar
Salary: £20000 - £25000 per annum
Posted: 4 days ago
West Midlands
Mortimer Spinks
Salary: £18000 - £25000 per annum
Posted: 4 days ago
Slough, Berkshire
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 4 days ago
Surrey
Stafford-Sharp Associates
Salary: £28000.00 per annum
Posted: 6 days ago