The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 400 296 254
Rank change year-on-year
-104 -42
Permanent jobs citing SEO 745 1126 1258
As % of all permanent IT jobs located in the UK 0.73% 1.06% 1.22%
As % of the Processes & Methodologies category 0.85% 1.24% 1.44%
Number of salaries quoted 612 897 885
Average salary £37,500 £35,000 £37,500
Average salary % change year-on-year
+7.14% -6.66%
90% offered a salary of more than £25,500 £24,000 £24,750
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88003 90746 87556
As % of all permanent IT jobs located in the UK 86.78% 85.19% 84.86%
Number of salaries quoted 73114 74566 69747
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 8 February 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -106 714 £37,500 +7.14% 185
London -93 283 £47,500 +11.76% 78
South East +4 206 £40,000 +23.07% 34
Yorkshire +16 65 £35,000 +16.66% 17
Surrey +41 55 £40,000 +23.07% 11
North West -38 52 £27,500 -8.33% 24
Berkshire -9 51 £37,500 -6.25% 6
West Midlands -20 40 £30,000 -3.22% 6
Oxfordshire +3 37 £37,500 +25.00% 3
City of London -50 32 £60,000 +56.86% 14
Hampshire +12 29 £35,000 +16.66% 8
South West -47 29 £35,000 +27.27% 9
East Midlands -22 28 £30,250 -19.33% 10
West Yorkshire +12 27 £40,000 +33.33% 7
Leeds +8 26 £37,500 +32.74% 5
Manchester -20 25 £27,500 -8.33% 14
North Yorkshire +32 22 £35,000 +16.66% 3
Staffordshire +13 19 £30,000 -25.00% 2
Oxford +8 19 £100,000 +100.00% 1
South Yorkshire +14 18 £20,000 -39.39% 4
Cheshire +14 16 £27,500 -21.42% 4
Reading +9 16 £32,500 -18.75% 5
Dorset -7 16 £33,750 +22.72% 4
Harrogate +18 15 £35,000 +6.87% 1
Poole +15 14 £33,750 +5.46% 3
Leicestershire +3 14 £30,000 -14.28% 4
East of England -35 13 £26,000 -42.22% 7
Windsor +19 12 £40,000 +50.94%
Sheffield +17 12 £42,500 +23.18% 2
Slough -3 12 £51,250 +13.88%

SEO
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 983 (55.66%) HTML
2 898 (50.85%) Marketing
3 893 (50.57%) CSS
4 724 (41.00%) JavaScript
5 672 (38.05%) Analytics
6 539 (30.52%) Google
7 520 (29.45%) HTML5
8 519 (29.39%) E-Commerce
9 511 (28.94%) jQuery
10 454 (25.71%) Digital Marketing
11 444 (25.14%) Google Analytics
12 408 (23.10%) User Experience
13 394 (22.31%) Social Media
14 391 (22.14%) CMS
15 369 (20.89%) CSS3
16 356 (20.16%) .NET
17 348 (19.71%) Agile Software Development
18 340 (19.25%) Pay per click
19 320 (18.12%) Web Development
20 302 (17.10%) PHP
21 285 (16.14%) C#
22 264 (14.95%) ASP.NET
23 252 (14.27%) WordPress
24 247 (13.99%) Analytical Skills
25 246 (13.93%) Front End Development
26 242 (13.70%) Git (software)
27 236 (13.36%) MVC
28 234 (13.25%) Finance
29 233 (13.19%) SQL Server
30 228 (12.91%) Adobe

SEO
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 391 (22.14%) CMS
2 252 (14.27%) WordPress
3 84 (4.76%) IIS
4 65 (3.68%) Drupal
5 38 (2.15%) Tomcat
6 36 (2.04%) Joomla!
6 36 (2.04%) Node.js
6 36 (2.04%) Sitecore CMS
7 34 (1.93%) Apache
8 30 (1.70%) Kentico
9 25 (1.42%) WebSphere
10 23 (1.30%) nginx
10 23 (1.30%) Umbraco
11 21 (1.19%) SharePoint
12 20 (1.13%) Confluence
13 13 (0.74%) SharePoint 2010
14 12 (0.68%) Elasticsearch
15 10 (0.57%) SAS
16 9 (0.51%) SharePoint 2013
17 7 (0.40%) Adobe Experience Manager
Applications
1 225 (12.74%) Photoshop
2 120 (6.80%) MS Excel
3 82 (4.64%) Adobe Illustrator
4 63 (3.57%) MS PowerPoint
5 58 (3.28%) MS Office
6 49 (2.77%) Adobe Creative Suite
7 30 (1.70%) Fireworks
8 26 (1.47%) InDesign
8 26 (1.47%) Spreadsheet
9 12 (0.68%) GIMP
10 9 (0.51%) Acrobat
11 5 (0.28%) MS Visio
12 4 (0.23%) MS Project
13 3 (0.17%) Adobe After Effects
13 3 (0.17%) ImageReady
14 2 (0.11%) Mingle
14 2 (0.11%) SPSS
15 1 (0.057%) Adobe Premiere
15 1 (0.057%) Final Cut Pro
15 1 (0.057%) QuarkXPress
Business Applications
1 90 (5.10%) Magento
2 20 (1.13%) WebTrends
3 11 (0.62%) Dynamics CRM
4 4 (0.23%) OpenCart
4 4 (0.23%) Payment Gateway
5 2 (0.11%) Optimost
5 2 (0.11%) SAP Oil and Gas
5 2 (0.11%) Unica
6 1 (0.057%) Dynamics AX
6 1 (0.057%) Eloqua
6 1 (0.057%) Radian6
6 1 (0.057%) SAP IS-U
Cloud Services
1 444 (25.14%) Google Analytics
2 115 (6.51%) AdWords
3 70 (3.96%) Microsoft Azure
4 57 (3.23%) SaaS
5 33 (1.87%) Adobe Analytics
6 32 (1.81%) GitHub
7 31 (1.76%) Amazon AWS
8 29 (1.64%) Google Tag Manager
9 14 (0.79%) Amazon EC2
10 13 (0.74%) MailChimp
11 11 (0.62%) Adobe Creative Cloud
12 7 (0.40%) Basecamp
13 6 (0.34%) IaaS
13 6 (0.34%) Office 365
14 5 (0.28%) Amazon S3
14 5 (0.28%) Rackspace Cloud
15 4 (0.23%) Google Cloud Platform
15 4 (0.23%) PaaS
16 3 (0.17%) Amazon SQS
16 3 (0.17%) AWS Elastic Beanstalk
Communications & Networking
1 124 (7.02%) Internet
2 21 (1.19%) Intranet
3 19 (1.08%) HTTP
4 13 (0.74%) FTP
5 11 (0.62%) DNS
6 7 (0.40%) SMS
7 6 (0.34%) Broadband
7 6 (0.34%) SSH
8 5 (0.28%) Bluetooth
8 5 (0.28%) Wi-Fi
8 5 (0.28%) Wireless
9 4 (0.23%) Firewall
10 2 (0.11%) Extranet
10 2 (0.11%) PPP
10 2 (0.11%) SAN
11 1 (0.057%) BIG-IP
11 1 (0.057%) DHCP
11 1 (0.057%) SSL
11 1 (0.057%) VoIP
Database & Business Intelligence
1 233 (13.19%) SQL Server
2 176 (9.97%) MySQL
3 68 (3.85%) SQL Server 2008
4 50 (2.83%) Relational Database
5 33 (1.87%) SQL Server 2005
6 31 (1.76%) Big Data
7 27 (1.53%) RDBMS
8 25 (1.42%) MongoDB
9 23 (1.30%) NoSQL
10 20 (1.13%) Hadoop
11 16 (0.91%) Redis
12 14 (0.79%) SQL Server 2012
13 12 (0.68%) Data Mining
14 9 (0.51%) PostgreSQL
15 7 (0.40%) Couchbase
15 7 (0.40%) OLTP
16 6 (0.34%) Amazon RDS
16 6 (0.34%) Data Warehouse
16 6 (0.34%) OLAP
17 4 (0.23%) Amazon Redshift
Development Applications
1 242 (13.70%) Git (software)
2 159 (9.00%) Subversion
3 49 (2.77%) Grunt
4 48 (2.72%) JIRA
5 44 (2.49%) Visual Studio
6 40 (2.27%) Team Foundation Server
7 33 (1.87%) Ant
8 27 (1.53%) Eclipse
9 23 (1.30%) Dreamweaver
9 23 (1.30%) Mercurial
10 22 (1.25%) Jasmine
11 16 (0.91%) gulp
11 16 (0.91%) Selenium
12 15 (0.85%) Jenkins
12 15 (0.85%) Maven
13 14 (0.79%) Vagrant
14 11 (0.62%) Cucumber
15 10 (0.57%) Appium
16 8 (0.45%) Axure RP
16 8 (0.45%) QUnit
General
1 898 (50.85%) Marketing
2 234 (13.25%) Finance
3 150 (8.49%) Retail
4 131 (7.42%) Advertising
5 59 (3.34%) Banking
6 58 (3.28%) Telecoms
7 54 (3.06%) Publishing
8 35 (1.98%) Law
9 32 (1.81%) Legal
10 31 (1.76%) Games
11 27 (1.53%) Brand Awareness
12 26 (1.47%) Multimedia
13 17 (0.96%) German Language
13 17 (0.96%) Manufacturing
14 8 (0.45%) Italian Language
15 7 (0.40%) French Language
16 5 (0.28%) Pharmaceutical
17 4 (0.23%) Automotive
17 4 (0.23%) Back Office
17 4 (0.23%) Electronics
Job Titles
1 719 (40.71%) Developer
2 294 (16.65%) Web Developer
3 213 (12.06%) Front End Developer (Client-Side Developer)
4 171 (9.68%) HTML Developer
5 169 (9.57%) .NET Developer
6 155 (8.78%) HTML CSS Developer
7 141 (7.98%) JavaScript Developer
8 117 (6.63%) PHP Developer
9 114 (6.46%) SEO Manager
10 104 (5.89%) C# Developer
11 99 (5.61%) Senior Developer
12 98 (5.55%) Designer
13 92 (5.21%) Analyst
14 90 (5.10%) C# .NET Developer
15 81 (4.59%) Marketing Manager
16 75 (4.25%) .NET Web Developer
17 70 (3.96%) Marketing Executive
18 68 (3.85%) Digital Executive
19 67 (3.79%) Account Manager
20 66 (3.74%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 983 (55.66%) HTML
2 893 (50.57%) CSS
3 520 (29.45%) HTML5
4 511 (28.94%) jQuery
5 369 (20.89%) CSS3
6 356 (20.16%) .NET
7 264 (14.95%) ASP.NET
8 178 (10.08%) Sass
9 168 (9.51%) AngularJS
10 159 (9.00%) XML
11 155 (8.78%) Ajax
12 125 (7.08%) Web Services
13 115 (6.51%) LESS
14 101 (5.72%) JSON
15 92 (5.21%) ASP.NET MVC
16 85 (4.81%) Twitter Bootstrap
17 75 (4.25%) XHTML
18 66 (3.74%) RESTful
19 51 (2.89%) Spring
20 50 (2.83%) KnockoutJS
Miscellaneous
1 408 (23.10%) User Experience
2 394 (22.31%) Social Media
3 247 (13.99%) Analytical Skills
4 95 (5.38%) Blog
5 65 (3.68%) Mobile App
6 60 (3.40%) Computer Science
6 60 (3.40%) Copywriting
7 58 (3.28%) W3C
8 53 (3.00%) Graphic Design
9 45 (2.55%) Digital Media
10 34 (1.93%) Algorithms
11 33 (1.87%) iPad
12 28 (1.59%) Mathematics
13 24 (1.36%) Visualisation
14 22 (1.25%) Animation
15 21 (1.19%) Statistics
16 20 (1.13%) Social Network
17 18 (1.02%) Management Information System
18 16 (0.91%) Fintech
19 14 (0.79%) Driving Licence
Operating Systems
1 79 (4.47%) Windows
2 51 (2.89%) Linux
3 49 (2.77%) Windows Server
4 40 (2.27%) Android
5 38 (2.15%) Apple iOS
6 15 (0.85%) Windows Server 2008
7 14 (0.79%) Unix
8 10 (0.57%) Ubuntu
9 7 (0.40%) CentOS
9 7 (0.40%) Debian
10 4 (0.23%) Mac OS
10 4 (0.23%) Windows 7
10 4 (0.23%) Windows Mobile
11 3 (0.17%) webOS
11 3 (0.17%) Windows Phone
11 3 (0.17%) Windows Phone 7
12 2 (0.11%) Red Hat Enterprise Linux
12 2 (0.11%) Windows Server 2012
12 2 (0.11%) Windows Vista
Processes & Methodologies
1 672 (38.05%) Analytics
2 519 (29.39%) E-Commerce
3 454 (25.71%) Digital Marketing
4 348 (19.71%) Agile Software Development
5 340 (19.25%) Pay per click
6 320 (18.12%) Web Development
7 246 (13.93%) Front End Development
8 236 (13.36%) MVC
9 177 (10.02%) Web Design
10 169 (9.57%) Web Analytics
11 168 (9.51%) Responsive Web Design
12 158 (8.95%) Project Management
13 157 (8.89%) Content Management
14 140 (7.93%) Online Marketing
15 136 (7.70%) Scrum
16 122 (6.91%) Email Marketing
16 122 (6.91%) OO
17 114 (6.46%) B2B
18 112 (6.34%) CRM
19 109 (6.17%) Time Management
Programming Languages
1 724 (41.00%) JavaScript
2 302 (17.10%) PHP
3 285 (16.14%) C#
4 197 (11.16%) SQL
5 98 (5.55%) Java
6 46 (2.60%) VB.NET
7 26 (1.47%) Ruby
8 25 (1.42%) Python
9 23 (1.30%) VB
10 15 (0.85%) C
11 10 (0.57%) TypeScript
12 9 (0.51%) PHP 5
12 9 (0.51%) R
13 7 (0.40%) ActionScript
13 7 (0.40%) Objective-C
14 6 (0.34%) C++
14 6 (0.34%) ES6
15 5 (0.28%) T-SQL
16 4 (0.23%) Apple Swift
16 4 (0.23%) XAML
Qualifications
1 225 (12.74%) Degree
2 15 (0.85%) Security Cleared
3 7 (0.40%) PRINCE2 Practitioner
4 6 (0.34%) SC Cleared
5 3 (0.17%) HND
6 2 (0.11%) DBS Check
6 2 (0.11%) PRINCE2 Certification
7 1 (0.057%) ISTQB
7 1 (0.057%) MBA
7 1 (0.057%) Microsoft Certification
7 1 (0.057%) Postgraduate
Quality Assurance & Compliance
1 39 (2.21%) QA
2 18 (1.02%) WCAG
3 9 (0.51%) PCI DSS
4 8 (0.45%) Data Quality
5 7 (0.40%) SLA
6 3 (0.17%) HL7
6 3 (0.17%) WAI
7 1 (0.057%) ISO/IEC 27001
System Software
1 9 (0.51%) Varnish
2 4 (0.23%) HDFS
3 3 (0.17%) Active Directory
3 3 (0.17%) Docker
4 2 (0.11%) VMware Infrastructure
5 1 (0.057%) Gluster
5 1 (0.057%) vSphere
Systems Management
1 14 (0.79%) TeamSite
2 10 (0.57%) Plesk
3 8 (0.45%) Ansible
3 8 (0.45%) cPanel
4 7 (0.40%) Puppet
5 4 (0.23%) EMC NetWorker
6 1 (0.057%) Opscode Chef
6 1 (0.057%) Piwik
Vendors
1 539 (30.52%) Google
2 228 (12.91%) Adobe
3 197 (11.16%) Microsoft
4 59 (3.34%) hybris
5 53 (3.00%) Facebook
5 53 (3.00%) Sitecore
6 47 (2.66%) Twitter
7 45 (2.55%) Omniture
8 31 (1.76%) Oracle
9 29 (1.64%) IBM
10 24 (1.36%) ATG
11 21 (1.19%) Coremetrics
11 21 (1.19%) Zend
12 18 (1.02%) Salesforce.com
13 13 (0.74%) Infragistics
13 13 (0.74%) Telerik
14 12 (0.68%) Interwoven
15 11 (0.62%) Apple
16 10 (0.57%) Siemens
17 9 (0.51%) EPiServer
Manchester, Lancashire
Oscar
Salary: £30000 - £35000 per annum
Posted: 13 hours ago
London
Lorien Resourcing
Salary: £45000 - £50000 per annum
Posted: 14 hours ago
Pudsey, West Yorkshire
Bluetownonline
Salary: £20000 per annum
Posted: 14 hours ago
Ilford, Essex
Eutopia Solutions Ltd
Salary: £34000 - £260000 per annum + Benefits
Posted: 14 hours ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £28,000 per annum
Posted: 14 hours ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £30,000 per annum
Posted: 14 hours ago
Lincolnshire
Searchability
Salary: £30000 - £35000 per annum
Posted: 16 hours ago
Leicester, Leicestershire
TEKsystems
Salary: £35000 - £40000 per annum
Posted: 16 hours ago
Leicester, Leicestershire
360 Resourcing Solutions
Salary: £22.5k - 30k per year + Bonus Opportunity
Posted: 17 hours ago
Farnborough, Hampshire
Connectus
Salary: £20000 - £50000 per annum
Posted: 17 hours ago
Surrey
Ashdown IT
Salary: £45000 - £50000 per annum
Posted: 19 hours ago
Manchester, Lancashire
Senitor Associates
Salary: £40000 - £50000 per annum + bonuses and generous holidays
Posted: 19 hours ago
Manchester, Lancashire
Sanderson
Salary: £40000 - £45000 per annum
Posted: 19 hours ago
London
Square One Resources
Salary: From £30,000 to £37,000 per annum
Posted: 19 hours ago
London
Zorba Consulting Limited
Salary: £50k - 60k per year
Posted: 21 hours ago
South East London
Think IT Recruitment
Salary: £65000.00 - £75000.00 per annum + package
Posted: 22 hours ago
Fareham, Hampshire
Deanslist Limited
Salary: From £20,000 to £23,000 per annum + bonus + benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £50,000 to £60,000 per annum + Bonus + Benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £20,000 to £30,000 per annum + Bonus + Benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £45,000 to £65,000 per annum + Bonus + Benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £25,000 to £30,000 per annum + Bonus + Training budget + benefits
Posted: Yesterday
Reading, Berkshire
Deanslist Limited
Salary: From £34,000 to £37,000 per annum + Bonus + Training budget + benefits
Posted: Yesterday
City, London
Deanslist Limited
Salary: From £40,000 to £60,000 per annum £40-60k (doe) + benefits
Posted: Yesterday
Marlow, Buckinghamshire
Understanding Recruitment
Salary: £25000.00 - £30000.00 per annum
Posted: Yesterday
Epsom, Surrey
Think IT Recruitment
Salary: £45000 - £50000 per annum + exceptional benefits
Posted: Yesterday
West London
Evolution Recruitment Solutions
Salary: D.O.E
Posted: Yesterday
Central London / West End
Evolution Recruitment Solutions
Salary: 35,000 Plus beneifits
Posted: Yesterday
North London
Understanding Recruitment
Salary: £30000.00 - £35000.00 per annum + Execllent Benefits
Posted: Yesterday
Reigate, Surrey
ARC IT Recruitment Ltd
Salary: £25000 - £30000 Per Annum
Posted: 3 days ago
Clitheroe, Lancashire
Circle Recruitment
Salary: £18000 - £25000 per annum + Benefits
Posted: 3 days ago