The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 388 330 227
Rank change year-on-year
-58 -103
Permanent jobs citing SEO 732 1054 1646
As % of all permanent IT jobs located in the UK 0.75% 0.96% 1.37%
As % of the Processes & Methodologies category 0.85% 1.11% 1.61%
Number of salaries quoted 627 782 1120
Median salary £35,000 £34,066 £35,000
Median salary % change year-on-year
+2.74% -2.67%
90% offered a salary of more than £25,000 £22,500 £24,000
10% offered a salary of more than £65,000 £55,000 £55,000
UK excluding London median salary £32,500 £30,000 £32,000
% change year-on-year
+8.33% -6.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86284 94752 102175
As % of all permanent IT jobs located in the UK 87.86% 86.37% 85.32%
Number of salaries quoted 71903 77013 83070
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 29 May 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 29 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 708 £35,000 +1.44% 164
London -9 320 £42,115 +5.28% 51
South East -44 134 £37,500 +7.14% 29
West Midlands -11 68 £26,250 -12.50% 8
North West -34 53 £30,250 +21.00% 25
South West +5 43 £32,500 +8.33% 10
Yorkshire -32 41 £32,000 +6.66% 16
Surrey -12 39 £35,000 -12.50% 12
Manchester -26 32 £32,500 +12.06% 17
East of England +18 31 £32,500 - 17
Warwickshire +24 27 £27,500 -12.00%
West Yorkshire -18 27 £32,500 +25.00% 8
Berkshire -24 24 £31,500 -26.74% 3
City of London -36 24 £47,750 +19.37% 4
Leeds -6 20 £33,750 +43.61% 7
Rugby - 20 £25,000 -
Worcestershire +15 17 £25,000 -44.44% 1
West Sussex +8 17 £33,500 -16.25% 1
Hampshire +9 15 £27,500 +19.56% 4
East Midlands +4 14 £32,500 +8.33% 7
Scotland -2 14 £35,000 -
Bristol +10 13 £32,500 +16.07% 6
Staffordshire 0 13 £22,500 -34.78% 2
Buckinghamshire +31 12 £42,500 +34.92% 2
Cheshire +22 12 £30,000 - 4
Wiltshire +17 12 £35,000 -25.53% 2
East Sussex +9 12 £40,000 +33.33% 3
Hertfordshire +8 12 £47,500 +39.43% 6
Brighton +1 11 £40,000 +33.33% 2
Milton Keynes +30 10 £42,500 - 2

SEO
Top 30 Related IT Skills

For the 6 months to 29 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 812 (54.39%) HTML
2 749 (50.17%) CSS
3 736 (49.30%) Marketing
4 638 (42.73%) JavaScript
5 560 (37.51%) Analytics
6 446 (29.87%) Web Development
7 411 (27.53%) HTML5
8 400 (26.79%) Google
9 377 (25.25%) jQuery
10 352 (23.58%) Google Analytics
11 351 (23.51%) E-Commerce
12 327 (21.90%) Digital Marketing
13 319 (21.37%) CMS
14 312 (20.90%) Social Media
15 303 (20.29%) Agile Software Development
16 294 (19.69%) Pay per click
17 291 (19.49%) PHP
18 282 (18.89%) User Experience
19 281 (18.82%) CSS3
20 231 (15.47%) .NET
21 218 (14.60%) Git (software)
22 209 (14.00%) Microsoft
23 199 (13.33%) WordPress
24 198 (13.26%) Photoshop
25 197 (13.19%) MVC
26 193 (12.93%) Degree
27 188 (12.59%) Front End Development
28 183 (12.26%) Adobe
29 175 (11.72%) ASP.NET
30 174 (11.65%) Analytical Skills

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 319 (21.37%) CMS
2 199 (13.33%) WordPress
3 51 (3.42%) IIS
4 46 (3.08%) Drupal
5 40 (2.68%) Joomla!
6 36 (2.41%) SharePoint
7 35 (2.34%) Sitecore CMS
8 30 (2.01%) Node.js
9 26 (1.74%) Umbraco
10 24 (1.61%) Apache
11 19 (1.27%) Alfresco
11 19 (1.27%) Kentico
11 19 (1.27%) nginx
12 15 (1.00%) SharePoint 2010
12 15 (1.00%) Tomcat
13 12 (0.80%) Apache Solr
13 12 (0.80%) Elasticsearch
14 11 (0.74%) Confluence
15 8 (0.54%) SharePoint 2013
15 8 (0.54%) WebSphere
Applications
1 198 (13.26%) Photoshop
2 142 (9.51%) MS Excel
3 73 (4.89%) MS Office
4 71 (4.76%) MS PowerPoint
5 70 (4.69%) Adobe Illustrator
6 47 (3.15%) Adobe Creative Suite
7 27 (1.81%) Fireworks
8 17 (1.14%) Acrobat
9 11 (0.74%) Adobe After Effects
10 10 (0.67%) InDesign
11 9 (0.60%) Spreadsheet
12 6 (0.40%) GIMP
12 6 (0.40%) ImageReady
13 3 (0.20%) MS Project
14 2 (0.13%) Adobe Premiere
14 2 (0.13%) Mingle
14 2 (0.13%) MS Visio
Business Applications
1 86 (5.76%) Magento
2 10 (0.67%) Dynamics CRM
3 7 (0.47%) WebTrends
4 4 (0.27%) SAP Oil and Gas
5 3 (0.20%) OpenCart
6 2 (0.13%) Payment Gateway
6 2 (0.13%) Unica
7 1 (0.067%) Pegasus Opera
7 1 (0.067%) Radian6
7 1 (0.067%) Remedy ITSM
7 1 (0.067%) Salesforce.com CRM
7 1 (0.067%) SAP IS-U
7 1 (0.067%) Shopify
Cloud Services
1 352 (23.58%) Google Analytics
2 80 (5.36%) AdWords
3 46 (3.08%) Microsoft Azure
4 38 (2.55%) SaaS
5 28 (1.88%) Amazon AWS
6 19 (1.27%) GitHub
7 17 (1.14%) Adobe Analytics
8 15 (1.00%) Google Tag Manager
9 13 (0.87%) MailChimp
10 9 (0.60%) Office 365
11 8 (0.54%) Basecamp
12 6 (0.40%) Amazon EC2
13 5 (0.33%) PaaS
13 5 (0.33%) Rackspace Cloud
14 3 (0.20%) Amazon S3
14 3 (0.20%) Amazon SQS
14 3 (0.20%) AWS Elastic Beanstalk
14 3 (0.20%) Cloud Computing
14 3 (0.20%) Trello
15 2 (0.13%) Google Cloud Platform
Communications & Networking
1 125 (8.37%) Internet
2 38 (2.55%) Intranet
3 18 (1.21%) HTTP
4 14 (0.94%) FTP
5 7 (0.47%) DNS
6 5 (0.33%) Extranet
6 5 (0.33%) Firewall
6 5 (0.33%) SMS
7 3 (0.20%) HTTPS
7 3 (0.20%) SSH
8 2 (0.13%) Broadband
8 2 (0.13%) TCP/IP
9 1 (0.067%) Bluetooth
9 1 (0.067%) LDAP
9 1 (0.067%) SMTP
9 1 (0.067%) SSL
9 1 (0.067%) VPN
9 1 (0.067%) Wi-Fi
9 1 (0.067%) Wireless
Database & Business Intelligence
1 151 (10.11%) MySQL
2 131 (8.77%) SQL Server
3 52 (3.48%) Relational Database
4 40 (2.68%) SQL Server 2008
5 37 (2.48%) MongoDB
6 23 (1.54%) Big Data
7 21 (1.41%) RDBMS
7 21 (1.41%) SQL Server 2005
8 19 (1.27%) NoSQL
9 14 (0.94%) Hadoop
10 8 (0.54%) Data Mining
10 8 (0.54%) PostgreSQL
11 7 (0.47%) OLTP
11 7 (0.47%) SQL Server 2012
12 6 (0.40%) Amazon RDS
12 6 (0.40%) Redis
13 4 (0.27%) Amazon DynamoDB
13 4 (0.27%) Couchbase
13 4 (0.27%) Data Warehouse
13 4 (0.27%) OLAP
Development Applications
1 218 (14.60%) Git (software)
2 88 (5.89%) Subversion
3 53 (3.55%) Grunt
4 45 (3.01%) Visual Studio
5 35 (2.34%) Team Foundation Server
6 32 (2.14%) JIRA
7 30 (2.01%) Ant
8 29 (1.94%) Dreamweaver
9 26 (1.74%) Maven
10 22 (1.47%) Jasmine
11 18 (1.21%) Jenkins
12 16 (1.07%) Apache Ivy
12 16 (1.07%) gulp
12 16 (1.07%) Mercurial
13 15 (1.00%) Selenium
14 14 (0.94%) Eclipse
15 13 (0.87%) Karma Test Runner
16 12 (0.80%) Vagrant
17 9 (0.60%) Protractor
18 7 (0.47%) Gradle
General
1 736 (49.30%) Marketing
2 159 (10.65%) Finance
3 128 (8.57%) Advertising
4 121 (8.10%) Retail
5 60 (4.02%) Banking
6 58 (3.88%) Publishing
7 57 (3.82%) Telecoms
8 46 (3.08%) Legal
9 26 (1.74%) Law
9 26 (1.74%) Multimedia
10 25 (1.67%) Games
11 17 (1.14%) Manufacturing
12 15 (1.00%) Brand Awareness
13 11 (0.74%) Electronics
14 6 (0.40%) Aerospace
15 5 (0.33%) Back Office
16 4 (0.27%) German Language
16 4 (0.27%) Retail Banking
17 2 (0.13%) Automotive
17 2 (0.13%) Billing
Job Titles
1 595 (39.85%) Developer
2 261 (17.48%) Web Developer
3 153 (10.25%) Front End Developer (Client-Side Developer)
4 148 (9.91%) JavaScript Developer
5 115 (7.70%) SEO Manager
6 111 (7.43%) HTML Developer
7 108 (7.23%) PHP Developer
8 99 (6.63%) HTML CSS Developer
9 95 (6.36%) .NET Developer
10 85 (5.69%) Designer
11 71 (4.76%) Analyst
12 70 (4.69%) SEO Executive
13 67 (4.49%) Marketing Manager
14 62 (4.15%) Account Manager
15 60 (4.02%) Senior Developer
16 56 (3.75%) Web Designer
17 53 (3.55%) C# Developer
18 51 (3.42%) Junior
19 48 (3.22%) PHP Web Developer
20 47 (3.15%) SEO Specialist
Libraries, Frameworks & Software Standards
1 812 (54.39%) HTML
2 749 (50.17%) CSS
3 411 (27.53%) HTML5
4 377 (25.25%) jQuery
5 281 (18.82%) CSS3
6 231 (15.47%) .NET
7 175 (11.72%) ASP.NET
8 159 (10.65%) Sass
9 152 (10.18%) AngularJS
10 130 (8.71%) XML
11 105 (7.03%) Ajax
12 91 (6.10%) LESS
13 84 (5.63%) Web Services
14 82 (5.49%) JSON
15 81 (5.43%) XHTML
16 74 (4.96%) Twitter Bootstrap
17 63 (4.22%) ASP.NET MVC
18 44 (2.95%) RESTful
18 44 (2.95%) Spring
19 42 (2.81%) React
Miscellaneous
1 312 (20.90%) Social Media
2 282 (18.89%) User Experience
3 174 (11.65%) Analytical Skills
4 73 (4.89%) Mobile App
5 66 (4.42%) Computer Science
6 60 (4.02%) Digital Media
7 55 (3.68%) Blog
8 50 (3.35%) Graphic Design
8 50 (3.35%) W3C
9 31 (2.08%) Algorithms
10 29 (1.94%) Copywriting
11 26 (1.74%) iPad
12 23 (1.54%) Fintech
13 22 (1.47%) Animation
13 22 (1.47%) Management Information System
14 18 (1.21%) Visualisation
15 16 (1.07%) RIA
16 15 (1.00%) Statistics
17 13 (0.87%) Smartphone
17 13 (0.87%) Social Network
Operating Systems
1 74 (4.96%) Linux
2 44 (2.95%) Windows
3 43 (2.88%) Android
4 41 (2.75%) Apple iOS
5 27 (1.81%) Windows Server
6 11 (0.74%) Ubuntu
6 11 (0.74%) Windows Server 2008
7 8 (0.54%) Debian
8 4 (0.27%) Red Hat Enterprise Linux
8 4 (0.27%) Windows 7
8 4 (0.27%) Windows Mobile
9 3 (0.20%) CentOS
9 3 (0.20%) Unix
9 3 (0.20%) Windows Server 2012
10 2 (0.13%) Windows Vista
11 1 (0.067%) Windows Server 2003
Processes & Methodologies
1 560 (37.51%) Analytics
2 446 (29.87%) Web Development
3 351 (23.51%) E-Commerce
4 327 (21.90%) Digital Marketing
5 303 (20.29%) Agile Software Development
6 294 (19.69%) Pay per click
7 197 (13.19%) MVC
8 188 (12.59%) Front End Development
9 160 (10.72%) Web Design
10 146 (9.78%) Responsive Web Design
11 139 (9.31%) Content Management
12 133 (8.91%) Project Management
13 121 (8.10%) Web Analytics
14 112 (7.50%) CRM
15 99 (6.63%) B2B
16 97 (6.50%) Online Marketing
17 96 (6.43%) Email Marketing
18 94 (6.30%) TDD
19 91 (6.10%) OO
20 82 (5.49%) Time Management
Programming Languages
1 638 (42.73%) JavaScript
2 291 (19.49%) PHP
3 172 (11.52%) C#
4 124 (8.31%) SQL
5 96 (6.43%) Java
6 41 (2.75%) VB.NET
7 15 (1.00%) Ruby
8 11 (0.74%) Python
9 10 (0.67%) Objective-C
10 9 (0.60%) PHP 5
11 6 (0.40%) Groovy
11 6 (0.40%) TypeScript
12 5 (0.33%) C
12 5 (0.33%) VB
13 4 (0.27%) Apple Swift
13 4 (0.27%) T-SQL
13 4 (0.27%) VBA
13 4 (0.27%) XAML
14 3 (0.20%) ActionScript
14 3 (0.20%) PowerShell
Qualifications
1 193 (12.93%) Degree
2 24 (1.61%) Security Cleared
3 18 (1.21%) SC Cleared
4 12 (0.80%) HND
4 12 (0.80%) MBA
5 8 (0.54%) PRINCE2 Practitioner
6 5 (0.33%) Microsoft Certification
7 3 (0.20%) ISTQB
7 3 (0.20%) Postgraduate
8 2 (0.13%) CITP
9 1 (0.067%) ISEB
9 1 (0.067%) ISTQB Foundation Certification
9 1 (0.067%) MCSD
9 1 (0.067%) MOS
9 1 (0.067%) PMI Certification
Quality Assurance & Compliance
1 28 (1.88%) QA
2 10 (0.67%) SLA
2 10 (0.67%) WAI
3 9 (0.60%) WCAG
4 5 (0.33%) Data Quality
5 3 (0.20%) HL7
5 3 (0.20%) PCI DSS
System Software
1 9 (0.60%) Docker
2 7 (0.47%) HDFS
3 5 (0.33%) Active Directory
4 2 (0.13%) Varnish
4 2 (0.13%) VirtualBox
5 1 (0.067%) Hyper-V
5 1 (0.067%) VMware ESX
5 1 (0.067%) VMware ESXi
5 1 (0.067%) VMware Infrastructure
Systems Management
1 10 (0.67%) TeamSite
2 8 (0.54%) Puppet
3 5 (0.33%) cPanel
4 4 (0.27%) Ansible
5 3 (0.20%) Opscode Chef
6 2 (0.13%) Kubernetes
7 1 (0.067%) EMC NetWorker
7 1 (0.067%) HP Data Protector
7 1 (0.067%) MOM
7 1 (0.067%) NetBackup
7 1 (0.067%) Piwik
7 1 (0.067%) SCCM
7 1 (0.067%) SCVMM
Vendors
1 400 (26.79%) Google
2 209 (14.00%) Microsoft
3 183 (12.26%) Adobe
4 66 (4.42%) Twitter
5 61 (4.09%) Facebook
6 47 (3.15%) Sitecore
7 24 (1.61%) hybris
8 22 (1.47%) Oracle
9 20 (1.34%) Omniture
10 17 (1.14%) IBM
11 14 (0.94%) Salesforce.com
12 13 (0.87%) EPiServer
13 11 (0.74%) Apigee
13 11 (0.74%) ATG
13 11 (0.74%) HubSpot
13 11 (0.74%) Mashery
14 10 (0.67%) DoubleClick
15 8 (0.54%) Zend
16 7 (0.47%) Infragistics
16 7 (0.47%) Telerik
Witney, Oxfordshire
CV Screen Ltd
Salary: £32k - 35k per year + Pension
Posted: 2 days ago
Manchester, Lancashire
Mortimer Spinks
Salary: £25000 - £32000 per annum
Posted: 2 days ago
South East London
Client Server
Salary: £45k to £60k + bonus + benefits
Posted: 2 days ago
North Yorkshire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 2 days ago
Cardiff, South Glamorgan
IntaPeople
Salary: £23000 - £25000 per annum
Posted: 3 days ago
Leicestershire
Reed Technology
Salary: £35000 - £45000 per annum + Fantastic Benefits
Posted: 2 days ago
Solihull, West Midlands (County)
Greywood Associates Limited
Salary: £26000 - £30000 per annum + Benefits
Posted: 2 days ago
London
Logic Engagements Ltd
Salary: £45000 - £55000 per annum + Benefits
Posted: 2 days ago
Berkhamsted, Hertfordshire
ENTERPRISE RECRUITMENT LTD
Salary: £30000 - £35000 per annum
Posted: 2 days ago
London
Westbourne Partners
Salary: From £40,000 to £60,000 per annum
Posted: 2 days ago
Manchester, Lancashire
WestPoint Recruitment
Salary: £28000 - £35000 per annum
Posted: 3 days ago
Lancaster, Lancashire
Recital Consulting
Salary: £23000 - £28500 Per Annum Plus Benefits
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £30000 per annum
Posted: 3 days ago
Bristol, Avon
I4 Recruitment
Salary: £25k - 30k per year + Exc Benefits
Posted: 2 days ago
Farnham, Surrey
Verticality Ltd
Salary: £25000 - £35000 per annum
Posted: 5 days ago
Greater Manchester
Net Recruit.co.uk Ltd
Salary: £25,000 pa
Posted: 4 days ago
Manchester, Lancashire
Premier IT
Salary: £30000 - £35000 per annum + benefits
Posted: 4 days ago
Reigate, Surrey
Opus IT Consulting
Salary: £25000.00 - £35000.00 per annum + Loads of Benefits!
Posted: 2 days ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £27000 - £29000 per annum + incremental salary + 25 days holiday
Posted: 4 days ago
Manchester, Lancashire
DCS Recruitment
Salary: £35000 - £45000 per annum + benefits
Posted: 4 days ago
Cambridge, Cambridgeshire
Deanslist Limited
Salary: From £25,000 to £35,000 per annum + excellent benefits
Posted: 6 days ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 3 days ago
Oxford, Oxfordshire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 4 days ago
Southend-On-Sea, Essex
ARC IT Recruitment Ltd
Salary: Up to £35,000 per annum
Posted: 2 days ago
South East London
Colston Consulting
Salary: £25000 - £30000 per annum
Posted: 5 days ago
Redditch, Worcestershire
RecruitmentRevolution.com Limited
Salary: From £30,000 to £40,000 per annum +life insurance+birthday off+25 days
Posted: 4 days ago
Leeds, West Yorkshire
Capita Resourcing - IT Resourcing
Salary: £20000 - £30000 per annum + benefits
Posted: 2 days ago
London
Searchability
Salary: £55000 - £90000 per annum + Depending on Experience
Posted: 2 days ago
Hampshire
The People Network
Salary: £25000 - £38000 per annum + bens
Posted: 5 days ago
Central London / West End
Client Server
Salary: £35k to £40k + bonus + benefits
Posted: 5 days ago