The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 412 326 261
Rank change year-on-year
-86 -65
Permanent jobs citing SEO 664 1012 1328
As % of all permanent IT jobs located in the UK 0.69% 0.93% 1.18%
As % of the Processes & Methodologies category 0.79% 1.07% 1.38%
Number of salaries quoted 562 763 855
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £24,000 £22,500
10% offered a salary of more than £57,500 £65,000 £50,000
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
84415 94722 96201
As % of all permanent IT jobs located in the UK 88.27% 87.50% 85.32%
Number of salaries quoted 70238 78268 76950
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend

The demand trend of job ads citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 27 September 2016 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -90 613 £35,000 - 143
London -52 256 £42,500 -5.55% 61
South East -100 92 £35,000 -6.66% 18
North West +1 83 £32,000 +8.47% 19
West Midlands -19 63 £29,000 -10.76% 6
Manchester +1 54 £30,000 -12.40% 8
South West +16 50 £27,500 -29.03% 6
Wales +29 32 £30,000 -3.22% 1
City of London -24 30 £42,500 -1.16% 5
Yorkshire -54 28 £26,633 -11.22% 10
Swansea - 24 £33,750 -
West Wales - 24 £33,750 -
East of England +19 22 £35,000 -6.66% 13
Wiltshire +21 20 £35,000 -22.22%
Berkshire -52 19 £57,500 +53.33% 3
Staffordshire -4 18 £30,000 -18.91% 2
Oxfordshire -12 18 £32,500 -18.75% 3
Cheshire +19 15 £35,000 +32.07% 2
Cornwall -6 15 £27,500 -26.66% 3
Redruth - 15 £27,500 - 2
East Midlands +3 14 £32,500 -7.14% 8
Birmingham -22 14 £37,000 +43.68% 1
Hampshire -39 14 £32,500 +32.65% 4
Scotland +14 12 £28,500 -12.30%
Warwickshire -1 12 £26,250 -30.00%
Surrey -3 12 £37,500 -25.00% 4
South Yorkshire +5 11 £26,633 -11.22% 2
West Yorkshire -44 11 £25,000 -23.07% 3
Milton Keynes +27 10 £48,750 +30.00%
Buckinghamshire +21 10 £48,750 +30.00%

SEO
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for SEO.

1 778 (53.80%) HTML
2 719 (49.72%) CSS
3 716 (49.52%) Marketing
4 617 (42.67%) JavaScript
5 533 (36.86%) Analytics
6 406 (28.08%) Google
7 402 (27.80%) Web Development
8 386 (26.69%) HTML5
9 357 (24.69%) Google Analytics
10 354 (24.48%) E-Commerce
11 348 (24.07%) Digital Marketing
12 340 (23.51%) User Experience
13 339 (23.44%) jQuery
14 336 (23.24%) CMS
15 333 (23.03%) Social Media
16 310 (21.44%) Agile Software Development
17 304 (21.02%) CSS3
18 301 (20.82%) Pay per click
19 269 (18.60%) PHP
20 228 (15.77%) MVC
21 226 (15.63%) Front End Development
22 192 (13.28%) AngularJS
23 184 (12.72%) Git (software)
24 183 (12.66%) Degree
25 182 (12.59%) Sass
26 181 (12.52%) Content Management
27 179 (12.38%) Analytical Skills
28 177 (12.24%) Photoshop
29 175 (12.10%) WordPress
30 172 (11.89%) .NET

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 336 (23.24%) CMS
2 175 (12.10%) WordPress
3 49 (3.39%) Drupal
4 44 (3.04%) Joomla!
5 41 (2.84%) Umbraco
6 24 (1.66%) SharePoint
7 21 (1.45%) Sitecore CMS
8 20 (1.38%) Apache
9 19 (1.31%) Alfresco
10 17 (1.18%) EPiServer CMS
11 14 (0.97%) IIS
12 11 (0.76%) Apache Spark
12 11 (0.76%) Confluence
13 9 (0.62%) WebSphere
14 8 (0.55%) Kentico
15 6 (0.41%) Apache Solr
15 6 (0.41%) ExpressionEngine
16 4 (0.28%) Exchange Server 2007
16 4 (0.28%) MS Exchange
16 4 (0.28%) nginx
Applications
1 177 (12.24%) Photoshop
2 104 (7.19%) MS Excel
3 75 (5.19%) MS Office
4 74 (5.12%) Adobe Illustrator
5 64 (4.43%) MS PowerPoint
6 31 (2.14%) Fireworks
7 24 (1.66%) Adobe Creative Suite
8 23 (1.59%) Adobe After Effects
9 12 (0.83%) GIMP
9 12 (0.83%) MS Visio
9 12 (0.83%) OmniGraffle
10 9 (0.62%) InVision
11 6 (0.41%) Acrobat
12 4 (0.28%) InDesign
12 4 (0.28%) Spreadsheet
13 2 (0.14%) Adobe Premiere
14 1 (0.069%) Final Cut Pro
14 1 (0.069%) ImageReady
14 1 (0.069%) MS Project
14 1 (0.069%) PaintShop Pro
Business Applications
1 73 (5.05%) Magento
2 13 (0.90%) OpenCart
2 13 (0.90%) WebTrends
3 11 (0.76%) Adobe Campaign
4 10 (0.69%) Payment Gateway
5 8 (0.55%) nopCommerce
6 5 (0.35%) Shopify
7 4 (0.28%) CubeCart
7 4 (0.28%) SAP Oil and Gas
8 2 (0.14%) Salesforce.com CRM
9 1 (0.069%) Dynamics CRM
9 1 (0.069%) Fredhopper
9 1 (0.069%) Pegasus Opera
9 1 (0.069%) Sprinklr
Cloud Services
1 357 (24.69%) Google Analytics
2 91 (6.29%) AdWords
3 41 (2.84%) Amazon AWS
4 23 (1.59%) Adobe Analytics
4 23 (1.59%) SaaS
5 16 (1.11%) Microsoft Azure
6 15 (1.04%) MailChimp
7 12 (0.83%) Adobe Creative Cloud
7 12 (0.83%) GitHub
7 12 (0.83%) Sage Pay
8 9 (0.62%) Google Cloud Platform
9 7 (0.48%) Google Tag Manager
9 7 (0.48%) Office 365
9 7 (0.48%) PaaS
10 6 (0.41%) Basecamp
11 3 (0.21%) IaaS
12 1 (0.069%) Amazon S3
12 1 (0.069%) CheetahMail
12 1 (0.069%) Cloud Computing
12 1 (0.069%) Oracle CX
Communications & Networking
1 125 (8.64%) Internet
2 19 (1.31%) Intranet
3 16 (1.11%) HTTP
4 9 (0.62%) DNS
5 7 (0.48%) FTP
6 6 (0.41%) Extranet
7 5 (0.35%) LAN
7 5 (0.35%) TCP/IP
7 5 (0.35%) WAN
8 4 (0.28%) Broadband
8 4 (0.28%) DHCP
8 4 (0.28%) SAN
8 4 (0.28%) SMS
9 3 (0.21%) HTTPS
10 2 (0.14%) Firewall
10 2 (0.14%) Skype
10 2 (0.14%) VPN
11 1 (0.069%) Asterisk PBX
11 1 (0.069%) CHAP
11 1 (0.069%) Wi-Fi
Database & Business Intelligence
1 141 (9.75%) MySQL
2 66 (4.56%) SQL Server
3 32 (2.21%) MongoDB
4 25 (1.73%) NoSQL
5 24 (1.66%) Relational Database
6 16 (1.11%) Big Data
7 10 (0.69%) Hadoop
8 8 (0.55%) Data Warehouse
9 7 (0.48%) SQL Server Reporting Services
10 6 (0.41%) Amazon DynamoDB
10 6 (0.41%) SQL Server 2012
11 4 (0.28%) SQL Server 2008
12 3 (0.21%) Data Mining
12 3 (0.21%) DB2
13 2 (0.14%) RDBMS
13 2 (0.14%) SQL Server 2005
14 1 (0.069%) Oracle Reports
14 1 (0.069%) PostgreSQL
14 1 (0.069%) SQL Server Analysis Services
14 1 (0.069%) SQL Server Integration Services
Development Applications
1 184 (12.72%) Git (software)
2 51 (3.53%) Grunt
3 48 (3.32%) Subversion
3 48 (3.32%) Visual Studio
4 42 (2.90%) Dreamweaver
5 39 (2.70%) Team Foundation Server
6 32 (2.21%) gulp
7 28 (1.94%) Jasmine
8 25 (1.73%) Axure RP
9 23 (1.59%) Jenkins
10 22 (1.52%) Maven
11 20 (1.38%) Selenium
12 19 (1.31%) JIRA
12 19 (1.31%) Karma Test Runner
13 16 (1.11%) Ant
13 16 (1.11%) Apache Ivy
14 13 (0.90%) Protractor
15 12 (0.83%) Bower
16 8 (0.55%) Mocha
17 7 (0.48%) PHPUnit
General
1 716 (49.52%) Marketing
2 146 (10.10%) Retail
3 128 (8.85%) Advertising
4 127 (8.78%) Finance
5 58 (4.01%) Games
6 56 (3.87%) Telecoms
7 45 (3.11%) Publishing
8 42 (2.90%) Banking
9 37 (2.56%) Legal
10 18 (1.24%) Law
11 17 (1.18%) Brand Awareness
12 14 (0.97%) French Language
12 14 (0.97%) Manufacturing
13 11 (0.76%) Italian Language
13 11 (0.76%) Spanish Language
14 10 (0.69%) Multimedia
15 7 (0.48%) Electronics
16 5 (0.35%) Automotive
17 4 (0.28%) Investment Banking
17 4 (0.28%) Mandarin Language
Job Titles
1 542 (37.48%) Developer
2 198 (13.69%) Web Developer
3 174 (12.03%) Front End Developer (Client-Side Developer)
4 143 (9.89%) JavaScript Developer
5 94 (6.50%) SEO Manager
6 88 (6.09%) HTML Developer
6 88 (6.09%) PHP Developer
7 79 (5.46%) Marketing Manager
8 77 (5.33%) SEO Executive
9 76 (5.26%) HTML CSS Developer
10 70 (4.84%) Designer
11 64 (4.43%) Architect
12 62 (4.29%) Senior Developer
13 59 (4.08%) SEO Specialist
14 58 (4.01%) Analyst
14 58 (4.01%) UI Developer
15 51 (3.53%) .NET Developer
16 48 (3.32%) Account Manager
17 46 (3.18%) MySQL Developer
18 45 (3.11%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 778 (53.80%) HTML
2 719 (49.72%) CSS
3 386 (26.69%) HTML5
4 339 (23.44%) jQuery
5 304 (21.02%) CSS3
6 192 (13.28%) AngularJS
7 182 (12.59%) Sass
8 172 (11.89%) .NET
9 110 (7.61%) ASP.NET
10 109 (7.54%) Ajax
11 84 (5.81%) Web Services
11 84 (5.81%) XML
12 78 (5.39%) Node.js
13 76 (5.26%) LESS
14 71 (4.91%) React
15 70 (4.84%) Twitter Bootstrap
16 63 (4.36%) ASP.NET MVC
17 55 (3.80%) Backbone.js
17 55 (3.80%) JSON
18 54 (3.73%) XHTML
Miscellaneous
1 340 (23.51%) User Experience
2 333 (23.03%) Social Media
3 179 (12.38%) Analytical Skills
4 72 (4.98%) Computer Science
5 70 (4.84%) Blog
6 56 (3.87%) Mobile App
7 51 (3.53%) Digital Media
8 43 (2.97%) Graphic Design
9 37 (2.56%) Algorithms
10 33 (2.28%) Copywriting
11 26 (1.80%) W3C
12 20 (1.38%) Management Information System
13 18 (1.24%) Fintech
13 18 (1.24%) iPad
13 18 (1.24%) RIA
14 17 (1.18%) Social Network
15 14 (0.97%) Statistics
16 13 (0.90%) Motion Graphics
17 12 (0.83%) Visualisation
18 9 (0.62%) Web 2.0
Operating Systems
1 70 (4.84%) Linux
2 40 (2.77%) Android
3 39 (2.70%) Apple iOS
4 21 (1.45%) Windows
5 7 (0.48%) Windows Server 2008
6 6 (0.41%) Windows Server
7 4 (0.28%) Windows Server 2012
8 3 (0.21%) Windows 7
9 1 (0.069%) CentOS
9 1 (0.069%) Mac OS
9 1 (0.069%) Ubuntu
9 1 (0.069%) Windows 10
9 1 (0.069%) Windows 2000 Server
9 1 (0.069%) Windows 8
9 1 (0.069%) Windows Server 2003
Processes & Methodologies
1 533 (36.86%) Analytics
2 402 (27.80%) Web Development
3 354 (24.48%) E-Commerce
4 348 (24.07%) Digital Marketing
5 310 (21.44%) Agile Software Development
6 301 (20.82%) Pay per click
7 228 (15.77%) MVC
8 226 (15.63%) Front End Development
9 181 (12.52%) Content Management
10 137 (9.47%) Web Design
11 126 (8.71%) CRM
12 120 (8.30%) OO
13 119 (8.23%) Scrum
14 107 (7.40%) Responsive Web Design
15 101 (6.98%) Project Management
16 97 (6.71%) Time Management
17 89 (6.15%) B2B
18 87 (6.02%) Email Marketing
18 87 (6.02%) TDD
19 80 (5.53%) Wireframes
Programming Languages
1 617 (42.67%) JavaScript
2 269 (18.60%) PHP
3 131 (9.06%) C#
4 112 (7.75%) SQL
5 95 (6.57%) Java
6 22 (1.52%) VB.NET
7 21 (1.45%) Python
8 13 (0.90%) Perl
9 8 (0.55%) Objective-C
9 8 (0.55%) PHP 5
9 8 (0.55%) Ruby
9 8 (0.55%) VB
10 7 (0.48%) Apple Swift
10 7 (0.48%) VBA
11 6 (0.41%) TypeScript
12 5 (0.35%) Groovy
12 5 (0.35%) R
13 4 (0.28%) ActionScript
13 4 (0.28%) ActionScript 3.0
13 4 (0.28%) PowerShell
Qualifications
1 183 (12.66%) Degree
2 19 (1.31%) Security Cleared
3 18 (1.24%) SC Cleared
4 16 (1.11%) Analytics IQ
5 8 (0.55%) HND
6 6 (0.41%) MBA
6 6 (0.41%) Microsoft Certification
7 4 (0.28%) DBS Check
8 3 (0.21%) CITP
8 3 (0.21%) PRINCE2 Practitioner
9 2 (0.14%) ISTQB
10 1 (0.069%) ISTQB Foundation Certification
10 1 (0.069%) MCSD
10 1 (0.069%) MOS
10 1 (0.069%) PMI Certification
10 1 (0.069%) PMP
Quality Assurance & Compliance
1 29 (2.01%) QA
2 14 (0.97%) WCAG
3 9 (0.62%) WAI
4 4 (0.28%) SLA
5 2 (0.14%) ISO 14001
5 2 (0.14%) ISO 9001
6 1 (0.069%) Actionable Recommendations
System Software
1 17 (1.18%) Docker
2 5 (0.35%) Active Directory
3 3 (0.21%) VMware ESX
3 3 (0.21%) vSphere
4 2 (0.14%) Hyper-V
4 2 (0.14%) Virtual Machines
5 1 (0.069%) VirtualBox
Systems Management
1 19 (1.31%) Puppet
2 13 (0.90%) Ansible
2 13 (0.90%) Opscode Chef
3 9 (0.62%) Kubernetes
4 5 (0.35%) cPanel
5 3 (0.21%) TeamSite
6 1 (0.069%) Backup Exec
6 1 (0.069%) BMC PATROL
6 1 (0.069%) McAfee ePO
6 1 (0.069%) Norton AntiVirus
6 1 (0.069%) SCCM
6 1 (0.069%) SCVMM
6 1 (0.069%) Symantec Enterprise Vault
Vendors
1 406 (28.08%) Google
2 166 (11.48%) Adobe
3 133 (9.20%) Microsoft
4 78 (5.39%) Facebook
5 76 (5.26%) Twitter
6 28 (1.94%) EPiServer
6 28 (1.94%) Sitecore
7 16 (1.11%) Apigee
7 16 (1.11%) Mashery
7 16 (1.11%) Omniture
8 15 (1.04%) DoubleClick
8 15 (1.04%) Optimizely
8 15 (1.04%) VMware
9 13 (0.90%) Oracle
10 12 (0.83%) IBM
10 12 (0.83%) Rackspace
10 12 (0.83%) Zend
11 11 (0.76%) PayPal
11 11 (0.76%) Sage
12 9 (0.62%) Sophos
Essex
Greywood Associates Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: 14 hours ago
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £18000 - £20000 per annum
Posted: 14 hours ago
South East London
Informatiq Consulting
Salary: £38000 - £42000 per annum + Bens
Posted: 18 hours ago
Burnley, Lancashire
Jagger Talent
Salary: From £17,000 to £19,000 per annum
Posted: 17 hours ago
London
onezeero.
Salary: £35000 - £45000 per annum + benefits
Posted: 14 hours ago
Central London / West End
Deanslist Limited
Salary: From £55,000 to £65,000 per annum + Benefits (e.g. pension, generous h
Posted: Yesterday
London
Opus Recruitment Solutions Ltd
Salary: £30000 per annum
Posted: 13 hours ago
London
Redrock Consulting Ltd
Salary: £0.00 per annum
Posted: Yesterday
South East London
MatchesFashion.com
Posted: Yesterday
London
Capita Resourcing - IT Resourcing
Salary: £35000 - £45000 per annum + Benefits
Posted: Yesterday
Borehamwood, Hertfordshire
Profile 29 Limited
Salary: Up to £60,000 per annum (OTE) + benefits
Posted: Yesterday
Portsmouth, Hampshire
Senitor Associates
Salary: £18000 - £24000 per annum + Excellent Benefits
Posted: Yesterday
Northamptonshire
Harvey Nash plc
Salary: £30000 - £40000 per annum + Pension, Healthcare Cash Plan
Posted: 13 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £38000 - £45000 per annum + + Bonus + Bens
Posted: Yesterday
Hatfield, Hertfordshire
Capita Resourcing - IT Resourcing
Salary: £25000 - £35000 per annum + Benefits
Posted: Yesterday
Altrincham, Cheshire
RecruitmentRevolution.com Limited
Salary: Up to £25,000 per annum depending on experience
Posted: Yesterday
Eastbourne, East Sussex
I4 Recruitment
Salary: £35k - 45k per year
Posted: 18 hours ago
London
Explore Recruitment Solutions
Salary: £50000 per annum
Posted: 5 days ago
London
C4 Commerce
Salary: From £35,000 to £45,000 per annum + 10% bonus
Posted: 4 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 4 days ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £30000 per annum + Benefits
Posted: 4 days ago
London
Preferred Choice
Salary: £18000 - £20000 per annum
Posted: 4 days ago
Harrogate, North Yorkshire
Searchability
Salary: £25000 - £40000 per annum
Posted: Yesterday
Kettering, Northamptonshire
Senitor Associates
Salary: £15000 - £25000 per annum + Benefits
Posted: 4 days ago
Central London / West End
Initi8 Recruitment
Salary: £45000 - £55000 Per Annum
Posted: 4 days ago
London
Preferred Choice
Salary: £20000 - £22000 per annum
Posted: 4 days ago
Norfolk
Greywood Associates Limited
Salary: £20000 - £25000 per annum + Benefits
Posted: 4 days ago
Surrey
Stafford-Sharp Associates
Salary: £28000.00 - £30000.00 per annum
Posted: 4 days ago
Stockton-On-Tees, Cleveland
Northern Recruitment Group
Salary: Up to £20,000 per annum
Posted: 4 days ago
South West London
Wholegrain Digital
Salary: From £25,000 to £32,000 per annum
Posted: 3 days ago