The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 295 211 237
Rank change year-on-year
-84 +26
Permanent jobs citing SEO 1010 1407 1209
As % of all permanent IT jobs located in the UK 0.98% 1.35% 1.15%
As % of the Processes & Methodologies category 1.18% 1.64% 1.44%
Number of salaries quoted 778 975 1026
Average salary £35,000 £37,500 £35,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £23,500 £25,000 £23,500
10% offered a salary of more than £62,500 £57,500 £55,000
UK excluding London average salary £32,500 £33,250 £31,000
% change year-on-year
-2.25% +7.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
85706 85883 83957
As % of all permanent IT jobs located in the UK 82.85% 82.34% 80.02%
Number of salaries quoted 69758 68377 69647
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 6 March 2015 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -77 951 £35,000 -6.66% 159
London -52 388 £44,500 -1.11% 44
South East -76 194 £34,250 -14.37% 26
City of London -16 121 £37,500 -16.66% 7
North West -44 96 £30,000 - 31
Berkshire +13 69 £45,000 -5.26% 10
East of England -13 62 £29,000 -3.33% 8
Yorkshire -40 61 £29,650 -1.16% 13
South West -26 58 £27,500 -8.33% 14
Manchester -55 50 £30,000 - 23
West Midlands -15 47 £28,750 -14.81% 16
East Midlands +1 40 £37,500 +7.14% 7
Cheshire +2 35 £35,000 +7.69% 2
West Yorkshire -13 35 £26,000 -13.33% 6
Leeds +13 32 £24,750 -17.50% 5
Scotland +10 30 £35,000 -26.31% 4
Dorset -10 27 £31,000 +21.56% 4
Glasgow +25 23 £35,000 -26.31%
Oxfordshire -1 23 £30,000 -14.28% 4
Surrey -46 23 £33,500 -23.86% 3
Hertfordshire -10 20 £27,436 -8.54% 6
Buckinghamshire +26 18 £32,500 +47.72% 1
Knutsford +10 18 £35,000 -
Nottinghamshire +9 18 £37,500 +7.14% 2
Hampshire -19 18 £27,500 -8.33% 3
Essex +3 15 £32,000 +16.36%
Watford - 15 £27,436 - 1
Kent +14 14 £45,000 -7.69% 1
South Yorkshire -16 14 £30,000 +11.11% 3
Devon - 14 £19,000 -

SEO
Top 30 Related IT Skills

For the 6 months to 6 March 2015, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1259 (56.56%) HTML
2 1213 (54.49%) Marketing
3 1136 (51.03%) CSS
4 935 (42.00%) JavaScript
5 776 (34.86%) Analytics
6 685 (30.77%) jQuery
7 619 (27.81%) Google
8 617 (27.72%) Social Media
9 594 (26.68%) E-Commerce
10 547 (24.57%) Pay per click
11 540 (24.26%) PHP
12 523 (23.50%) CMS
13 517 (23.23%) HTML5
14 457 (20.53%) Digital Marketing
15 446 (20.04%) Google Analytics
16 440 (19.77%) User Experience
17 415 (18.64%) CSS3
18 400 (17.97%) Web Development
19 370 (16.62%) MySQL
20 360 (16.17%) Photoshop
21 354 (15.90%) Agile Software Development
22 348 (15.63%) .NET
23 345 (15.50%) Degree
24 327 (14.69%) Analytical Skills
25 305 (13.70%) MVC
26 291 (13.07%) Web Design
27 287 (12.89%) Adobe
28 253 (11.37%) C#
29 250 (11.23%) WordPress
30 249 (11.19%) ASP.NET

SEO
Top Related IT Skills by Category

For the 6 months to 6 March 2015, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 523 (23.50%) CMS
2 250 (11.23%) WordPress
3 100 (4.49%) Drupal
4 78 (3.50%) Umbraco
5 75 (3.37%) IIS
6 70 (3.14%) Apache
7 56 (2.52%) Node.js
8 35 (1.57%) Joomla!
9 34 (1.53%) nginx
10 33 (1.48%) Tomcat
11 31 (1.39%) Sitecore CMS
12 29 (1.30%) SharePoint
13 19 (0.85%) Confluence
14 15 (0.67%) TeamSite
15 14 (0.63%) JBoss
15 14 (0.63%) Sitefinity
16 11 (0.49%) Adobe CQ
16 11 (0.49%) OpenCms
17 9 (0.40%) concrete5
17 9 (0.40%) ExpressionEngine
Applications
1 360 (16.17%) Photoshop
2 145 (6.51%) Adobe Illustrator
3 138 (6.20%) MS Excel
4 89 (4.00%) MS Office
5 87 (3.91%) Adobe Creative Suite
6 57 (2.56%) InDesign
7 54 (2.43%) Fireworks
7 54 (2.43%) MS PowerPoint
8 18 (0.81%) MS Visio
9 12 (0.54%) Spreadsheet
10 11 (0.49%) Adobe After Effects
10 11 (0.49%) MS Project
11 9 (0.40%) OmniGraffle
12 6 (0.27%) Acrobat
13 5 (0.22%) Adobe Premiere
14 4 (0.18%) Final Cut Pro
14 4 (0.18%) GIMP
15 1 (0.045%) SPSS
Business Applications
1 446 (20.04%) Google Analytics
2 147 (6.60%) Magento
3 50 (2.25%) WebTrends
4 26 (1.17%) SiteCatalyst
5 9 (0.40%) Shopify
6 4 (0.18%) Dynamics AX
7 3 (0.13%) Bond Adapt
7 3 (0.13%) Radian6
8 2 (0.090%) CubeCart
8 2 (0.090%) Zen Cart
8 2 (0.090%) Summit
8 2 (0.090%) Dynamics CRM
9 1 (0.045%) Tridion
9 1 (0.045%) SAP Oil and Gas
Cloud Services
1 31 (1.39%) SaaS
2 21 (0.94%) Microsoft Azure
2 21 (0.94%) MailChimp
3 9 (0.40%) GitHub
4 7 (0.31%) PaaS
5 6 (0.27%) Basecamp
6 4 (0.18%) IaaS
6 4 (0.18%) Amazon EC2
6 4 (0.18%) Amazon S3
7 3 (0.13%) Amazon AWS
8 1 (0.045%) CloudFront
8 1 (0.045%) Taleo
8 1 (0.045%) Cloud Computing
Communications & Networking
1 127 (5.71%) Internet
2 20 (0.90%) HTTP
3 19 (0.85%) DNS
4 12 (0.54%) FTP
5 9 (0.40%) SSL
5 9 (0.40%) Intranet
6 8 (0.36%) Broadband
6 8 (0.36%) Symposium
7 7 (0.31%) Wireless
7 7 (0.31%) Extranet
8 6 (0.27%) TCP/IP
9 4 (0.18%) DHCP
9 4 (0.18%) PuTTY
9 4 (0.18%) WinSCP
10 3 (0.13%) SMS
11 2 (0.090%) WAN
11 2 (0.090%) Firewall
12 1 (0.045%) Wi-Fi
12 1 (0.045%) MPLS
12 1 (0.045%) VPN
Database & Business Intelligence
1 370 (16.62%) MySQL
2 211 (9.48%) SQL Server
3 54 (2.43%) Relational Database
4 26 (1.17%) SQL Server 2008
5 15 (0.67%) Hadoop
6 11 (0.49%) Redis
6 11 (0.49%) OLAP
7 10 (0.45%) SQL Server Analysis Services
8 9 (0.40%) RDBMS
8 9 (0.40%) SQL Server Reporting Services
9 8 (0.36%) SQL Server 2005
9 8 (0.36%) MS Access
9 8 (0.36%) Data Warehouse
9 8 (0.36%) Azure SQL Database
10 7 (0.31%) NoSQL
10 7 (0.31%) Microsoft Analysis Services
10 7 (0.31%) DB2
11 6 (0.27%) SQL Server Integration Services
11 6 (0.27%) PostgreSQL
12 5 (0.22%) QlikView
Development Applications
1 223 (10.02%) Git (software)
2 151 (6.78%) Subversion
3 94 (4.22%) Dreamweaver
4 67 (3.01%) JIRA
5 50 (2.25%) Visual Studio
6 32 (1.44%) Team Foundation Server
7 27 (1.21%) Axure RP
8 25 (1.12%) Grunt
9 24 (1.08%) JUnit
10 20 (0.90%) Bitbucket
11 17 (0.76%) Jenkins
12 15 (0.67%) Maven
13 14 (0.63%) Jasmine
13 14 (0.63%) Karma Test Runner
14 12 (0.54%) Balsamiq Mockups
14 12 (0.54%) Mercurial
15 11 (0.49%) Appcelerator Titanium
15 11 (0.49%) Eclipse
16 8 (0.36%) Ant
16 8 (0.36%) AccuRev
General
1 1213 (54.49%) Marketing
2 248 (11.14%) Advertising
3 211 (9.48%) Finance
4 203 (9.12%) Retail
5 85 (3.82%) Publishing
6 42 (1.89%) Games
7 35 (1.57%) Telecoms
8 28 (1.26%) German Language
9 25 (1.12%) Banking
10 20 (0.90%) French Language
11 14 (0.63%) Multimedia
11 14 (0.63%) Back Office
11 14 (0.63%) Legal
12 13 (0.58%) Law
13 12 (0.54%) Automotive
14 7 (0.31%) Billing
14 7 (0.31%) Italian Language
14 7 (0.31%) Spanish Language
15 6 (0.27%) Swedish Language
15 6 (0.27%) iGaming
Job Titles
1 861 (38.68%) Developer
2 368 (16.53%) Web Developer
3 204 (9.16%) Front-End Developer
4 153 (6.87%) Senior Developer
5 150 (6.74%) PHP Developer
6 129 (5.80%) .NET Developer
7 127 (5.71%) Designer
8 111 (4.99%) PPC Manager
8 111 (4.99%) PPC Analyst
8 111 (4.99%) PPC Executive
8 111 (4.99%) PPC Specialist
9 89 (4.00%) SEO Manager
10 87 (3.91%) Marketing Executive
11 82 (3.68%) Web Designer
12 78 (3.50%) Analyst
13 75 (3.37%) Junior
13 75 (3.37%) Marketing Manager
14 74 (3.32%) SEO Executive
15 69 (3.10%) Front-End Web Developer
16 68 (3.05%) Consultant
Libraries, Frameworks & Software Standards
1 1259 (56.56%) HTML
2 1136 (51.03%) CSS
3 685 (30.77%) jQuery
4 517 (23.23%) HTML5
5 415 (18.64%) CSS3
6 348 (15.63%) .NET
7 249 (11.19%) ASP.NET
8 181 (8.13%) Ajax
9 177 (7.95%) XML
10 113 (5.08%) Sass
11 108 (4.85%) XHTML
12 107 (4.81%) Web Services
13 95 (4.27%) AngularJS
14 87 (3.91%) .NET Framework
15 81 (3.64%) Backbone.js
16 77 (3.46%) Flash
16 77 (3.46%) LAMP
17 71 (3.19%) Twitter Bootstrap
18 63 (2.83%) ASP.NET MVC
19 54 (2.43%) LESS
Miscellaneous
1 617 (27.72%) Social Media
2 440 (19.77%) User Experience
3 327 (14.69%) Analytical Skills
4 109 (4.90%) W3C
5 106 (4.76%) Copywriting
6 91 (4.09%) Graphic Design
7 89 (4.00%) Blog
8 78 (3.50%) Mobile App
8 78 (3.50%) Computer Science
9 74 (3.32%) Digital Media
10 64 (2.88%) Statistics
11 63 (2.83%) Open Source
12 53 (2.38%) Algorithms
13 43 (1.93%) Mathematics
14 36 (1.62%) Management Information System
15 31 (1.39%) Photography
16 29 (1.30%) iPad
17 23 (1.03%) Social Network
18 17 (0.76%) Animation
18 17 (0.76%) N-Tier
Operating Systems
1 171 (7.68%) Linux
2 91 (4.09%) Windows
3 41 (1.84%) UNIX
4 40 (1.80%) Android
5 38 (1.71%) Apple iOS
6 16 (0.72%) Red Hat Enterprise Linux
7 14 (0.63%) Windows Server 2008
8 12 (0.54%) Ubuntu
9 9 (0.40%) Mac OS X
10 8 (0.36%) CentOS
11 6 (0.27%) Windows Server 2012
12 4 (0.18%) Windows Server 2003
12 4 (0.18%) Windows XP
13 3 (0.13%) Mac OS
14 2 (0.090%) Windows 7
14 2 (0.090%) Mac OS X Server
14 2 (0.090%) Windows 8
15 1 (0.045%) Windows Mobile
Processes & Methodologies
1 776 (34.86%) Analytics
2 594 (26.68%) E-Commerce
3 547 (24.57%) Pay per click
4 457 (20.53%) Digital Marketing
5 400 (17.97%) Web Development
6 354 (15.90%) Agile Software Development
7 305 (13.70%) MVC
8 291 (13.07%) Web Design
9 248 (11.14%) Responsive Web Design
10 247 (11.10%) Content Management
11 234 (10.51%) Online Marketing
12 211 (9.48%) Project Management
13 183 (8.22%) Web Analytics
14 136 (6.11%) Time Management
15 133 (5.97%) B2B
16 130 (5.84%) Scrum
17 128 (5.75%) OO
18 109 (4.90%) TDD
19 106 (4.76%) Mentoring
20 104 (4.67%) Email Marketing
Programming Languages
1 935 (42.00%) JavaScript
2 540 (24.26%) PHP
3 253 (11.37%) C#
4 230 (10.33%) SQL
5 155 (6.96%) Java
6 57 (2.56%) Ruby
7 51 (2.29%) T-SQL
8 48 (2.16%) PHP5
9 45 (2.02%) Python
10 30 (1.35%) VB.NET
11 21 (0.94%) VB
12 15 (0.67%) Perl
13 12 (0.54%) ActionScript
14 11 (0.49%) C
15 9 (0.40%) Objective-C
16 8 (0.36%) AWK
16 8 (0.36%) Bash Shell
16 8 (0.36%) sed
17 6 (0.27%) Clojure
18 5 (0.22%) PowerShell
Qualifications
1 345 (15.50%) Degree
2 51 (2.29%) VCP4
3 9 (0.40%) ISEB
3 9 (0.40%) ISTQB
4 2 (0.090%) Linux+ Certification
4 2 (0.090%) Microsoft Certification
4 2 (0.090%) PRINCE2 Practitioner
5 1 (0.045%) Security Cleared
5 1 (0.045%) MySQL Certification
5 1 (0.045%) AAT
5 1 (0.045%) MBA
5 1 (0.045%) Cisco Certification
5 1 (0.045%) CCNP
5 1 (0.045%) CCDA
Quality Assurance & Compliance
1 56 (2.52%) QA
2 20 (0.90%) WCAG
3 15 (0.67%) SLA
4 13 (0.58%) WAI
5 4 (0.18%) PCI DSS
6 3 (0.13%) ISO 9001
7 2 (0.090%) ISO 14001
8 1 (0.045%) ISO/IEC 27001
8 1 (0.045%) Data Quality
System Software
1 11 (0.49%) Varnish
2 4 (0.18%) Active Directory
3 1 (0.045%) VMware Infrastructure
Systems Management
1 8 (0.36%) Puppet
1 8 (0.36%) cPanel
2 2 (0.090%) Ansible
2 2 (0.090%) Nagios
2 2 (0.090%) EMC NetWorker
2 2 (0.090%) Plesk
3 1 (0.045%) Vagrant
3 1 (0.045%) CiscoWorks
Vendors
1 619 (27.81%) Google
2 287 (12.89%) Adobe
3 197 (8.85%) Microsoft
4 170 (7.64%) Facebook
5 116 (5.21%) Twitter
6 67 (3.01%) Omniture
7 63 (2.83%) Zend
8 42 (1.89%) Sitecore
9 32 (1.44%) hybris
10 29 (1.30%) Oracle
11 24 (1.08%) Yahoo!
12 21 (0.94%) Salesforce.com
13 20 (0.90%) Coremetrics
14 18 (0.81%) Apple
15 13 (0.58%) Demandware
16 11 (0.49%) EPiServer
16 11 (0.49%) Interwoven
16 11 (0.49%) Cisco
17 10 (0.45%) Business Objects
18 9 (0.40%) Red Hat
London
Opus Recruitment Solutions Ltd
Salary: £40000 - £50000 per annum, Benefits Competitive bonus package
Posted: 12 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £25000 - £35000 per annum + BONUS
Posted: 12 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 12 hours ago
City, London
Red Sofa London
Salary: £30000.00 per annum
Posted: 12 hours ago
West Midlands
Big Red Recruitment
Salary: £40000 - £45000 per annum + excellent package & training
Posted: 13 hours ago
London
Red Sofa London
Salary: £60000.00 per annum
Posted: 14 hours ago
Newport, Gwent
Resource Management
Salary: £20000 - £30000 per annum + pension, healthcare and bonus
Posted: 14 hours ago
London
BLOC
Salary: £50000 - £70000 per annum + Benefits
Posted: 15 hours ago
London
ANSON MCCADE
Salary: £45,000 - 55,000 + Excellent package and benefits
Posted: 16 hours ago
Dundee, Angus
DC Thomson
Salary: Competitive
Posted: 16 hours ago
West London
Oscar Associates (UK) Ltd
Salary: £18000 - £21000 per annum + 20 days holiday + BH
Posted: 17 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 17 hours ago
Bedford, Bedfordshire
Agentis Solution
Salary: Competitive Salary
Posted: 18 hours ago
Manchester, Lancashire
Type Agency
Salary: £40000 - £45000 per annum
Posted: 19 hours ago
Greater Manchester
Candidate Source
Salary: £20,000 - £23,000 per annum DOE
Posted: 20 hours ago
Kingston Upon Thames, Surrey
Digitech Resourcing Ltd
Salary: From £30,000 to £40,000 per annum
Posted: 20 hours ago
Kingston Upon Thames, Surrey
Digitech Resourcing Ltd
Salary: From £25,000 to £40,000 per annum + Excellent Benefit Package
Posted: 20 hours ago
Central London / West End
Digital Pursuit Ltd
Salary: From £30,000 to £40,000 per annum Great Career Growth, Bonus, Benefits
Posted: 20 hours ago
Wigan, Lancashire
IT Executive Ltd
Salary: £18000 - £27000 per annum + DOE
Posted: 23 hours ago
Maidenhead, Berkshire
IT Executive Ltd
Salary: £20000 - £30000 per annum + DOE
Posted: 23 hours ago