The first table below looks at the demand for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 214 228 217
Rank change year-on-year
+14 -11
Permanent jobs citing SEO 1552 1360 1522
As % of all permanent IT jobs located in the UK 1.32% 1.25% 1.29%
As % of the Processes & Methodologies category 1.64% 1.59% 1.67%
Number of salaries quoted 1059 1042 1362
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £22,000 £23,500
10% offered a salary of more than £52,500 £55,000 £52,500
UK excluding London average salary £30,000 £31,250 £32,000
% change year-on-year
-4.00% -2.34%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94579 85669 91251
As % of all permanent IT jobs located in the UK 80.38% 78.68% 77.38%
Number of salaries quoted 76287 70054 77728
Average salary £48,000 £46,000 £46,000
Average salary % change year-on-year
+4.34% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 24 July 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 1480 £35,000 - 191
London -5 556 £41,000 -3.52% 65
South East +45 309 £35,000 - 39
North West +39 212 £25,000 -12.28% 26
Manchester +28 152 £26,250 -12.50% 14
Yorkshire -7 127 £30,000 +11.11% 20
City of London -39 123 £45,000 -5.26% 13
West Midlands +53 108 £27,500 -8.33% 7
Surrey +27 89 £40,000 +25.00% 8
East of England -52 88 £30,000 -14.28% 8
Berkshire +53 79 £37,500 +7.14% 10
West Yorkshire -25 75 £30,000 +9.09% 11
Leeds -26 53 £35,000 +22.80% 7
South West -67 50 £30,000 -7.69% 7
Hertfordshire -51 33 £35,000 -17.64% 2
Hampshire -10 31 £30,000 -14.28% 4
Lancashire +18 30 £24,000 -12.72% 7
Cambridgeshire +11 30 £29,500 -15.71% 3
Scotland -6 30 £37,500 +19.04% 5
Birmingham +24 27 £25,500 -12.82% 2
Staffordshire +7 27 £36,000 -4.00% 2
Oxfordshire +25 26 £33,500 -4.28% 2
Glasgow +10 24 £37,500 -31.81% 2
East Midlands -41 24 £29,750 -15.00% 17
Reading +9 23 £40,000 -11.11% 4
Cambridge +5 23 £29,500 -26.25%
East Sussex -4 23 £40,000 +23.07% 3
Kent -3 22 £31,500 -21.25% 6
Bristol -3 21 £30,000 -4.76% 1
Cheshire +6 20 £25,000 -9.09% 2

SEO
Top 30 Related IT Skills

For the 6 months to 24 July 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1731 (55.07%) Marketing
2 1676 (53.32%) HTML
3 1463 (46.55%) CSS
4 1312 (41.74%) JavaScript
5 1127 (35.86%) Analytics
6 909 (28.92%) Pay per click
7 876 (27.87%) E-Commerce
8 861 (27.39%) jQuery
9 856 (27.24%) Google
10 838 (26.66%) Social Media
11 756 (24.05%) Digital Marketing
12 738 (23.48%) CMS
13 675 (21.48%) PHP
14 661 (21.03%) HTML5
15 573 (18.23%) Google Analytics
16 553 (17.59%) .NET
17 514 (16.35%) CSS3
18 512 (16.29%) Degree
19 485 (15.43%) SQL
20 476 (15.14%) Web Development
21 438 (13.94%) Advertising
22 417 (13.27%) MySQL
23 412 (13.11%) ASP.NET
24 401 (12.76%) Photoshop
25 388 (12.34%) Online Marketing
26 379 (12.06%) Retail
27 356 (11.33%) MVC
28 353 (11.23%) Content Management
29 343 (10.91%) Web Design
29 343 (10.91%) WordPress

SEO
Top Related IT Skills by Category

For the 6 months to 24 July 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 738 (23.48%) CMS
2 343 (10.91%) WordPress
3 131 (4.17%) Drupal
4 100 (3.18%) Umbraco
5 93 (2.96%) Node.js
6 72 (2.29%) Joomla!
7 69 (2.20%) IIS
8 63 (2.00%) Tomcat
9 59 (1.88%) SharePoint
10 54 (1.72%) Apache
11 38 (1.21%) WebSphere
12 37 (1.18%) Sitecore CMS
13 29 (0.92%) WebSphere Application Server
14 20 (0.64%) ExpressionEngine
15 16 (0.51%) Confluence
16 15 (0.48%) MS Project Server
16 15 (0.48%) Adobe CQ
17 14 (0.45%) TeamSite
18 13 (0.41%) PrestaShop
19 12 (0.38%) nginx
Applications
1 401 (12.76%) Photoshop
2 203 (6.46%) MS Excel
3 155 (4.93%) Adobe Illustrator
4 104 (3.31%) MS Office
5 100 (3.18%) MS PowerPoint
6 73 (2.32%) Fireworks
7 27 (0.86%) InDesign
8 26 (0.83%) MS Visio
9 18 (0.57%) MS Project
10 4 (0.13%) Adobe After Effects
10 4 (0.13%) SPSS
11 3 (0.095%) OmniGraffle
11 3 (0.095%) PowerPivot
12 2 (0.064%) Adobe Premiere
12 2 (0.064%) Stata
13 1 (0.032%) PaintShop Pro
13 1 (0.032%) GIMP
Business Applications
1 573 (18.23%) Google Analytics
2 237 (7.54%) Magento
3 116 (3.69%) WebTrends
4 38 (1.21%) SiteCatalyst
5 18 (0.57%) Fredhopper
6 13 (0.41%) Oracle CRM
7 11 (0.35%) Tridion
7 11 (0.35%) Dynamics CRM
8 8 (0.25%) Optimost
9 4 (0.13%) Sage 200
10 3 (0.095%) Dynamics AX
10 3 (0.095%) SAP Oil and Gas
11 1 (0.032%) osCommerce
11 1 (0.032%) nopCommerce
Cloud Services
1 39 (1.24%) Amazon AWS
2 33 (1.05%) Amazon S3
3 32 (1.02%) SaaS
4 31 (0.99%) ElastiCache
4 31 (0.99%) Amazon SQS
5 18 (0.57%) Microsoft Azure
6 11 (0.35%) GitHub
6 11 (0.35%) MailChimp
7 8 (0.25%) Cloud Computing
8 7 (0.22%) Responsys
9 6 (0.19%) CheetahMail
10 2 (0.064%) Amazon EC2
11 1 (0.032%) Force.com
11 1 (0.032%) Google Apps
11 1 (0.032%) Office 365
11 1 (0.032%) CloudFront
Communications & Networking
1 144 (4.58%) Internet
2 30 (0.95%) Intranet
3 29 (0.92%) DNS
4 25 (0.80%) HTTP
5 17 (0.54%) Extranet
5 17 (0.54%) Broadband
6 15 (0.48%) SSL
7 12 (0.38%) 3G
8 10 (0.32%) SSH
9 9 (0.29%) FTP
10 5 (0.16%) SMS
11 3 (0.095%) DHCP
11 3 (0.095%) HTTPS
12 2 (0.064%) VoIP
12 2 (0.064%) WAN
12 2 (0.064%) LAN
12 2 (0.064%) MPLS
13 1 (0.032%) Firewall
13 1 (0.032%) Wireless
13 1 (0.032%) VPN
Database & Business Intelligence
1 417 (13.27%) MySQL
2 314 (9.99%) SQL Server
3 144 (4.58%) Relational Database
4 48 (1.53%) MongoDB
5 45 (1.43%) RDBMS
6 35 (1.11%) SQL Server 2008
7 34 (1.08%) Big Data
8 31 (0.99%) Amazon DynamoDB
9 28 (0.89%) SQL Server Reporting Services
10 26 (0.83%) NoSQL
11 25 (0.80%) SQL Server 2005
12 19 (0.60%) SQL Server Integration Services
12 19 (0.60%) SQL Server 2012
13 16 (0.51%) MS Access
14 15 (0.48%) Crystal Reports
15 12 (0.38%) SQL Server Analysis Services
15 12 (0.38%) PostgreSQL
16 10 (0.32%) Oracle Database
17 8 (0.25%) Hadoop
18 7 (0.22%) Data Warehouse
Development Applications
1 193 (6.14%) Subversion
2 176 (5.60%) Git (software)
3 120 (3.82%) Visual Studio
4 108 (3.44%) Dreamweaver
5 95 (3.02%) JIRA
6 60 (1.91%) Eclipse
7 58 (1.85%) Ant
8 52 (1.65%) Team Foundation Server
9 38 (1.21%) Jasmine
10 34 (1.08%) Grunt
11 25 (0.80%) JUnit
12 19 (0.60%) NUnit
12 19 (0.60%) Jenkins
13 18 (0.57%) Axure RP
14 17 (0.54%) QUnit
15 15 (0.48%) Maven
16 13 (0.41%) Selenium
16 13 (0.41%) Karma Test Runner
17 9 (0.29%) PhoneGap
18 7 (0.22%) Mocha
General
1 1731 (55.07%) Marketing
2 438 (13.94%) Advertising
3 379 (12.06%) Retail
4 309 (9.83%) Finance
5 138 (4.39%) Publishing
6 52 (1.65%) Games
7 46 (1.46%) Legal
8 43 (1.37%) Telecoms
9 39 (1.24%) Electronics
10 38 (1.21%) Law
11 28 (0.89%) Automotive
12 27 (0.86%) German Language
13 26 (0.83%) Manufacturing
14 23 (0.73%) Banking
15 22 (0.70%) Billing
16 21 (0.67%) Multimedia
17 19 (0.60%) Pharmaceutical
17 19 (0.60%) Russian Language
18 18 (0.57%) French Language
19 17 (0.54%) Back Office
Job Titles
1 1177 (37.45%) Developer
2 447 (14.22%) Web Developer
3 332 (10.56%) Front-End Developer
4 254 (8.08%) Analyst
5 232 (7.38%) PHP Developer
6 222 (7.06%) Designer
6 222 (7.06%) Senior Developer
7 183 (5.82%) PPC Specialist
7 183 (5.82%) PPC Executive
7 183 (5.82%) PPC Manager
7 183 (5.82%) PPC Analyst
8 161 (5.12%) Marketing Manager
9 129 (4.10%) .NET Developer
10 120 (3.82%) Web Designer
11 108 (3.44%) SEO Executive
12 101 (3.21%) Junior
13 94 (2.99%) Account Manager
14 87 (2.77%) Digital Marketing Manager
14 87 (2.77%) Project Manager
14 87 (2.77%) Junior Developer
Libraries, Frameworks & Software Standards
1 1676 (53.32%) HTML
2 1463 (46.55%) CSS
3 861 (27.39%) jQuery
4 661 (21.03%) HTML5
5 553 (17.59%) .NET
6 514 (16.35%) CSS3
7 412 (13.11%) ASP.NET
8 341 (10.85%) XML
9 271 (8.62%) Ajax
10 243 (7.73%) XHTML
11 207 (6.59%) Web Services
12 128 (4.07%) Sass
13 114 (3.63%) JSP
14 107 (3.40%) .NET Framework
15 95 (3.02%) Flash
16 93 (2.96%) XSLT
17 88 (2.80%) AngularJS
18 85 (2.70%) Spring
19 81 (2.58%) Twitter Bootstrap
20 80 (2.55%) LESS
Miscellaneous
1 838 (26.66%) Social Media
2 180 (5.73%) Digital Media
3 170 (5.41%) Mobile App
4 158 (5.03%) Blog
5 105 (3.34%) W3C
6 100 (3.18%) Computer Science
7 97 (3.09%) Copywriting
8 86 (2.74%) Open Source
9 69 (2.20%) Statistics
10 64 (2.04%) Management Information System
11 47 (1.50%) iPad
12 46 (1.46%) Graphic Design
13 40 (1.27%) N-Tier
14 39 (1.24%) Social Network
15 36 (1.15%) New Media
16 35 (1.11%) Mathematics
17 26 (0.83%) Visualisation
18 24 (0.76%) Enterprise Software
18 24 (0.76%) Economics
19 21 (0.67%) FMCG
Operating Systems
1 138 (4.39%) Linux
2 100 (3.18%) Windows
3 76 (2.42%) Apple iOS
4 73 (2.32%) Android
5 25 (0.80%) UNIX
6 6 (0.19%) Windows Mobile
7 5 (0.16%) Windows Server 2008
8 4 (0.13%) CentOS
8 4 (0.13%) webOS
9 3 (0.095%) Red Hat Enterprise Linux
9 3 (0.095%) Mac OS
10 2 (0.064%) AIX
11 1 (0.032%) Windows CE
11 1 (0.032%) Windows Server 2003
11 1 (0.032%) Mac OS X
11 1 (0.032%) Windows 7
11 1 (0.032%) Windows 8
11 1 (0.032%) Windows Server 2012
Processes & Methodologies
1 1127 (35.86%) Analytics
2 909 (28.92%) Pay per click
3 876 (27.87%) E-Commerce
4 756 (24.05%) Digital Marketing
5 476 (15.14%) Web Development
6 388 (12.34%) Online Marketing
7 356 (11.33%) MVC
8 353 (11.23%) Content Management
9 343 (10.91%) Web Design
10 333 (10.59%) Agile Software Development
11 306 (9.74%) Project Management
12 255 (8.11%) Web Analytics
13 240 (7.64%) B2B
14 223 (7.10%) Responsive Web Design
15 213 (6.78%) Email Marketing
16 187 (5.95%) CRM
17 182 (5.79%) OO
18 157 (5.00%) Scrum
19 154 (4.90%) Time Management
20 151 (4.80%) B2C
Programming Languages
1 1312 (41.74%) JavaScript
2 675 (21.48%) PHP
3 485 (15.43%) SQL
4 279 (8.88%) C#
5 229 (7.29%) Java
6 77 (2.45%) Python
7 73 (2.32%) VB.NET
8 52 (1.65%) T-SQL
9 48 (1.53%) PHP5
10 45 (1.43%) Ruby
11 30 (0.95%) VBA
12 28 (0.89%) R
13 20 (0.64%) ActionScript
14 18 (0.57%) XPath
14 18 (0.57%) C++
15 17 (0.54%) C
15 17 (0.54%) VB
16 16 (0.51%) Groovy
17 15 (0.48%) ActionScript 3.0
18 12 (0.38%) Scala
Qualifications
1 512 (16.29%) Degree
2 11 (0.35%) Microsoft Certification
3 8 (0.25%) Security Cleared
3 8 (0.25%) ITIL Certification
4 3 (0.095%) MBA
4 3 (0.095%) CCNA
4 3 (0.095%) Cisco Certification
4 3 (0.095%) MCSE
4 3 (0.095%) MCITP
5 2 (0.064%) GNVQ
6 1 (0.032%) ISEB
6 1 (0.032%) PRINCE2 Certification
6 1 (0.032%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 79 (2.51%) QA
2 29 (0.92%) ISO 9001
2 29 (0.92%) SLA
3 20 (0.64%) WCAG
3 20 (0.64%) WAI
4 1 (0.032%) PCI DSS
System Software
1 4 (0.13%) Varnish
2 3 (0.095%) Hyper-V
3 1 (0.032%) Active Directory
Systems Management
1 20 (0.64%) Vagrant
2 12 (0.38%) Puppet
2 12 (0.38%) Capistrano
3 7 (0.22%) Plesk
4 2 (0.064%) EMC NetWorker
5 1 (0.032%) Systems Management Server (SMS)
5 1 (0.032%) HP Data Protector
Vendors
1 856 (27.24%) Google
2 254 (8.08%) Adobe
3 251 (7.99%) Facebook
4 231 (7.35%) Microsoft
5 212 (6.75%) Twitter
6 103 (3.28%) Omniture
7 74 (2.35%) hybris
8 70 (2.23%) Coremetrics
9 55 (1.75%) Sitecore
10 50 (1.59%) Zend
10 50 (1.59%) Yahoo!
11 44 (1.40%) Oracle
12 43 (1.37%) Demandware
13 42 (1.34%) ATG
14 31 (0.99%) AccuRev
15 27 (0.86%) Salesforce.com
16 24 (0.76%) DoubleClick
17 19 (0.60%) SAP
18 18 (0.57%) Tableau
18 18 (0.57%) Business Objects
East London
Square One Resources
Salary: From £40,000 to £45,000 per annum
Posted: 6 hours ago
Leeds, West Yorkshire
Search Consultancy
Posted: 7 hours ago
Bournemouth, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £32000 per annum + pension, 25 days holiday
Posted: 7 hours ago
South East London
People Source Consulting
Salary: £65000 - £90000 per annum + bonus, pension, health
Posted: 8 hours ago
London
Liberty
Posted: 8 hours ago
Glasgow, Lanarkshire
Salt
Salary: £60 - £63 per annum + benefits
Posted: 9 hours ago
Newark, Nottinghamshire
Purple Monkey
Salary: From £45,000 to £55,000 per annum + Bonus and Benefits
Posted: 11 hours ago
Newark, Nottinghamshire
Purple Monkey
Salary: From £30,000 to £40,000 per annum + Bonus and Benefits
Posted: 11 hours ago
Reading, Berkshire
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £35000.00 per annum + Benefits
Posted: 12 hours ago
Peterborough, Cambridgeshire
IT Executive Ltd
Salary: £20000 - £35000 per annum + Benefits
Posted: 13 hours ago
South West London
CIPD
Salary: From £31,000 to £34,000 per annum
Posted: 13 hours ago
London
networx
Posted: 14 hours ago
Surrey
Experis Ltd
Salary: £20000.00 per annum + Benefits
Posted: 14 hours ago
Manchester, Lancashire
boohoo.com
Posted: 15 hours ago
Ely, Cambridgeshire
Talent Spa
Salary: Competitive salary, depending on skills and experience
Posted: 15 hours ago
London
Salt
Salary: £25000 - £35000 per annum
Posted: 22 hours ago
City, London
Think IT Recruitment
Salary: £45000.00 - £55000.00 per annum + Benefits + Bonus
Posted: Yesterday
Norwich, Norfolk
Senitor Associates
Salary: £20000 - £25000 per annum + pension, bonus
Posted: Yesterday
Woking, Surrey
Greywood Associates Limited
Salary: £24000 - £30000 per annum + benefits
Posted: Yesterday
London
FIRST POINT IT RESOURCING
Salary: £300 - £350 per day
Posted: Yesterday