The table below looks at the statistics for SEO skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 228 236 224
Rank change year-on-year
+8 -12
Permanent jobs citing SEO 1439 1243 1455
As % of all permanent IT jobs located in the UK 1.24% 1.17% 1.25%
As % of the Processes & Methodologies category 1.53% 1.47% 1.60%
Number of salaries quoted 947 947 1274
Average salary £35,000 £34,000 £35,000
Average salary % change year-on-year
+2.94% -2.85%
90% offered a salary of more than £23,000 £22,500 £23,000
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93904 84659 90979
As % of all permanent IT jobs located in the UK 80.68% 79.59% 77.87%
Number of salaries quoted 74903 69182 77129
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO within the UK.

SEO Salary Trend in the UK

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO over the 3 months to 29 August 2014 within the UK.

SEO Salary Histogram in the UK

SEO
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 1372 £35,000 +2.94% 186
London +36 539 £42,500 - 83
South East +41 280 £35,000 - 29
North West +48 202 £26,500 -7.01% 23
Manchester +37 158 £30,000 +5.26% 18
City of London +6 131 £42,500 -10.52% 18
Yorkshire -31 124 £30,000 +9.09% 11
Berkshire +58 101 £37,500 -10.17% 4
West Midlands +22 89 £27,500 -3.50% 11
Surrey +3 72 £38,000 +1.33% 2
West Yorkshire -31 69 £32,500 +16.07% 6
East of England -71 58 £29,500 -9.23% 12
South West -58 56 £30,000 -7.69% 3
Leeds -34 50 £35,000 +25.00% 4
Maidenhead +19 36 £25,000 -61.53% 3
North Yorkshire +8 27 £30,000 +14.28% 1
Scotland -17 27 £35,000 +16.66% 4
Birmingham +21 26 £24,500 -12.50% 6
Hampshire -17 25 £42,500 +21.42% 7
East Midlands -44 25 £25,000 -33.77% 9
Lancashire +9 24 £24,000 +11.62% 1
Reading +7 23 £39,750 -20.50%
Harrogate 0 23 £30,000 +41.17%
Kent +5 22 £30,000 -20.00% 5
Bristol -13 22 £30,000 - 1
Glasgow +5 21 £36,250 +20.83% 1
Dorset -13 21 £30,000 -13.04% 1
Kingston Upon Thames -2 19 £45,000 +37.40% 1
Essex +21 18 £30,000 +30.43%
Cambridgeshire -19 18 £29,500 -15.71% 5

SEO
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 1702 (56.43%) Marketing
2 1586 (52.59%) HTML
3 1421 (47.12%) CSS
4 1263 (41.88%) JavaScript
5 1040 (34.48%) Analytics
6 847 (28.08%) E-Commerce
7 834 (27.65%) Pay per click
8 816 (27.06%) jQuery
9 805 (26.69%) Google
10 803 (26.62%) Social Media
11 737 (24.44%) Digital Marketing
12 723 (23.97%) CMS
13 661 (21.92%) PHP
14 640 (21.22%) HTML5
15 538 (17.84%) Google Analytics
16 515 (17.08%) Degree
17 513 (17.01%) .NET
18 503 (16.68%) CSS3
19 451 (14.95%) SQL
20 450 (14.92%) Advertising
21 440 (14.59%) Web Development
22 407 (13.49%) Photoshop
23 406 (13.46%) MySQL
24 402 (13.33%) ASP.NET
25 377 (12.50%) WordPress
26 357 (11.84%) Online Marketing
27 349 (11.57%) Retail
28 335 (11.11%) MVC
29 329 (10.91%) Web Design
30 324 (10.74%) XML

SEO
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 723 (23.97%) CMS
2 377 (12.50%) WordPress
3 143 (4.74%) Drupal
4 105 (3.48%) Umbraco
5 99 (3.28%) Node.js
6 74 (2.45%) Joomla!
7 68 (2.25%) IIS
8 58 (1.92%) SharePoint
9 57 (1.89%) Tomcat
10 50 (1.66%) Apache
11 43 (1.43%) Sitecore CMS
12 34 (1.13%) WebSphere
13 28 (0.93%) WebSphere Application Server
14 18 (0.60%) TeamSite
14 18 (0.60%) ExpressionEngine
15 16 (0.53%) PrestaShop
16 15 (0.50%) Confluence
16 15 (0.50%) MS Project Server
17 12 (0.40%) nginx
18 9 (0.30%) Adobe CQ
Applications
1 407 (13.49%) Photoshop
2 213 (7.06%) MS Excel
3 164 (5.44%) Adobe Illustrator
4 116 (3.85%) MS Office
5 86 (2.85%) MS PowerPoint
6 68 (2.25%) Fireworks
7 36 (1.19%) MS Visio
8 20 (0.66%) InDesign
9 19 (0.63%) MS Project
10 11 (0.36%) Spreadsheet
11 7 (0.23%) Adobe Premiere
12 5 (0.17%) OmniGraffle
13 4 (0.13%) PowerPivot
13 4 (0.13%) Adobe After Effects
14 3 (0.099%) SPSS
15 2 (0.066%) Stata
16 1 (0.033%) PaintShop Pro
16 1 (0.033%) GIMP
Business Applications
1 538 (17.84%) Google Analytics
2 224 (7.43%) Magento
3 116 (3.85%) WebTrends
4 37 (1.23%) SiteCatalyst
5 12 (0.40%) Fredhopper
5 12 (0.40%) Tridion
6 10 (0.33%) Dynamics CRM
7 8 (0.27%) Optimost
8 7 (0.23%) Oracle CRM
9 5 (0.17%) Sage 200
10 4 (0.13%) SAP Oil and Gas
11 2 (0.066%) Dynamics AX
12 1 (0.033%) osCommerce
12 1 (0.033%) Summit
12 1 (0.033%) nopCommerce
Cloud Services
1 37 (1.23%) Amazon AWS
2 34 (1.13%) SaaS
3 31 (1.03%) Amazon S3
4 29 (0.96%) Amazon SQS
4 29 (0.96%) ElastiCache
4 29 (0.96%) Amazon ElastiCache
5 12 (0.40%) Microsoft Azure
6 10 (0.33%) MailChimp
7 7 (0.23%) Responsys
8 6 (0.20%) GitHub
8 6 (0.20%) Force.com
9 4 (0.13%) Cloud Computing
10 2 (0.066%) CheetahMail
10 2 (0.066%) Amazon EC2
11 1 (0.033%) CloudFront
11 1 (0.033%) Office 365
11 1 (0.033%) IaaS
Communications & Networking
1 150 (4.97%) Internet
2 41 (1.36%) Intranet
3 38 (1.26%) Broadband
4 35 (1.16%) 3G
5 32 (1.06%) DNS
6 26 (0.86%) HTTP
7 19 (0.63%) SSL
7 19 (0.63%) Extranet
8 16 (0.53%) FTP
9 13 (0.43%) SSH
10 11 (0.36%) WAN
11 10 (0.33%) LAN
12 7 (0.23%) Firewall
12 7 (0.23%) 4G
13 5 (0.17%) Wireless
13 5 (0.17%) iSCSI
13 5 (0.17%) SMS
13 5 (0.17%) DHCP
13 5 (0.17%) SAN
14 3 (0.099%) HTTPS
Database & Business Intelligence
1 406 (13.46%) MySQL
2 307 (10.18%) SQL Server
3 125 (4.14%) Relational Database
4 47 (1.56%) MongoDB
5 40 (1.33%) RDBMS
6 34 (1.13%) Big Data
7 29 (0.96%) Amazon DynamoDB
7 29 (0.96%) SQL Server 2008
8 21 (0.70%) SQL Server 2005
9 20 (0.66%) NoSQL
10 16 (0.53%) SQL Server Reporting Services
11 15 (0.50%) Crystal Reports
11 15 (0.50%) MS Access
11 15 (0.50%) Data Mining
12 13 (0.43%) SQL Server Analysis Services
12 13 (0.43%) SQL Server 2012
12 13 (0.43%) DB2
12 13 (0.43%) PostgreSQL
13 9 (0.30%) SQL Server Integration Services
14 7 (0.23%) Hadoop
Development Applications
1 224 (7.43%) Git (software)
2 180 (5.97%) Subversion
3 106 (3.51%) Dreamweaver
4 101 (3.35%) Visual Studio
5 89 (2.95%) JIRA
6 54 (1.79%) Eclipse
7 53 (1.76%) Ant
8 37 (1.23%) Jasmine
9 35 (1.16%) Team Foundation Server
10 34 (1.13%) Grunt
11 33 (1.09%) Axure RP
12 24 (0.80%) JUnit
13 20 (0.66%) Jenkins
14 17 (0.56%) QUnit
15 16 (0.53%) Karma Test Runner
16 15 (0.50%) NUnit
17 9 (0.30%) Selenium
18 8 (0.27%) Maven
18 8 (0.27%) Mercurial
18 8 (0.27%) Balsamiq Mockups
General
1 1702 (56.43%) Marketing
2 450 (14.92%) Advertising
3 349 (11.57%) Retail
4 254 (8.42%) Finance
5 124 (4.11%) Publishing
6 62 (2.06%) Telecoms
7 56 (1.86%) Games
8 49 (1.62%) Law
9 40 (1.33%) Electronics
10 39 (1.29%) Legal
11 28 (0.93%) Multimedia
12 27 (0.90%) Automotive
13 24 (0.80%) Manufacturing
14 21 (0.70%) Banking
15 18 (0.60%) Russian Language
16 17 (0.56%) Billing
17 16 (0.53%) German Language
18 15 (0.50%) French Language
19 11 (0.36%) Back Office
20 9 (0.30%) Pharmaceutical
Job Titles
1 1127 (37.37%) Developer
2 439 (14.56%) Web Developer
3 312 (10.34%) Front-End Developer
4 237 (7.86%) Analyst
5 234 (7.76%) Designer
6 218 (7.23%) PHP Developer
7 212 (7.03%) Senior Developer
8 165 (5.47%) PPC Manager
8 165 (5.47%) PPC Analyst
8 165 (5.47%) PPC Specialist
8 165 (5.47%) PPC Executive
9 148 (4.91%) Marketing Manager
10 133 (4.41%) Web Designer
11 118 (3.91%) .NET Developer
12 96 (3.18%) Junior
12 96 (3.18%) SEO Executive
13 89 (2.95%) Project Manager
14 82 (2.72%) Account Manager
15 81 (2.69%) Digital Marketing Manager
16 80 (2.65%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1586 (52.59%) HTML
2 1421 (47.12%) CSS
3 816 (27.06%) jQuery
4 640 (21.22%) HTML5
5 513 (17.01%) .NET
6 503 (16.68%) CSS3
7 402 (13.33%) ASP.NET
8 324 (10.74%) XML
9 254 (8.42%) XHTML
10 253 (8.39%) Ajax
11 198 (6.56%) Web Services
12 112 (3.71%) Sass
13 106 (3.51%) Flash
14 103 (3.42%) JSP
15 91 (3.02%) .NET Framework
16 82 (2.72%) AngularJS
17 81 (2.69%) XSLT
18 80 (2.65%) LESS
19 69 (2.29%) ASP.NET MVC
19 69 (2.29%) Spring
Miscellaneous
1 803 (26.62%) Social Media
2 175 (5.80%) Digital Media
3 173 (5.74%) Blog
4 135 (4.48%) Mobile App
5 98 (3.25%) W3C
6 97 (3.22%) Computer Science
7 88 (2.92%) Copywriting
8 80 (2.65%) Open Source
9 56 (1.86%) Statistics
10 51 (1.69%) Graphic Design
10 51 (1.69%) Management Information System
11 50 (1.66%) iPad
12 43 (1.43%) Social Network
13 40 (1.33%) Smartphone
14 38 (1.26%) N-Tier
15 35 (1.16%) New Media
16 32 (1.06%) Mathematics
17 24 (0.80%) Economics
17 24 (0.80%) Visualisation
18 20 (0.66%) Photography
Operating Systems
1 127 (4.21%) Linux
2 108 (3.58%) Windows
3 67 (2.22%) Android
4 61 (2.02%) Apple iOS
5 25 (0.83%) UNIX
6 9 (0.30%) Windows Server 2008
7 6 (0.20%) Windows Mobile
8 5 (0.17%) Windows Server 2003
8 5 (0.17%) Mac OS
9 4 (0.13%) Windows 7
9 4 (0.13%) webOS
9 4 (0.13%) Windows 8
10 3 (0.099%) Red Hat Enterprise Linux
11 2 (0.066%) AIX
11 2 (0.066%) CentOS
12 1 (0.033%) Windows Server 2012
Processes & Methodologies
1 1040 (34.48%) Analytics
2 847 (28.08%) E-Commerce
3 834 (27.65%) Pay per click
4 737 (24.44%) Digital Marketing
5 440 (14.59%) Web Development
6 357 (11.84%) Online Marketing
7 335 (11.11%) MVC
8 329 (10.91%) Web Design
9 323 (10.71%) Content Management
10 312 (10.34%) Agile Software Development
11 284 (9.42%) Project Management
12 257 (8.52%) Web Analytics
13 219 (7.26%) Responsive Web Design
14 213 (7.06%) B2B
15 202 (6.70%) Email Marketing
16 164 (5.44%) CRM
17 146 (4.84%) B2C
18 143 (4.74%) OO
19 142 (4.71%) Scrum
20 137 (4.54%) Time Management
Programming Languages
1 1263 (41.88%) JavaScript
2 661 (21.92%) PHP
3 451 (14.95%) SQL
4 281 (9.32%) C#
5 194 (6.43%) Java
6 68 (2.25%) VB.NET
7 62 (2.06%) Python
8 52 (1.72%) T-SQL
9 49 (1.62%) PHP5
10 41 (1.36%) Ruby
11 24 (0.80%) ActionScript
12 22 (0.73%) VBA
13 20 (0.66%) R
14 17 (0.56%) Groovy
15 16 (0.53%) ActionScript 3.0
15 16 (0.53%) C
16 15 (0.50%) VB
17 14 (0.46%) C++
17 14 (0.46%) XPath
18 13 (0.43%) Scala
Qualifications
1 515 (17.08%) Degree
2 9 (0.30%) Microsoft Certification
3 6 (0.20%) Security Cleared
4 4 (0.13%) Cisco Certification
4 4 (0.13%) MBA
5 3 (0.099%) ITIL Certification
5 3 (0.099%) MCITP
5 3 (0.099%) MCSE
5 3 (0.099%) CCNA
6 2 (0.066%) PRINCE2 Certification
6 2 (0.066%) GNVQ
7 1 (0.033%) PRINCE2 Practitioner
7 1 (0.033%) OCPJP
7 1 (0.033%) Sun Certification
7 1 (0.033%) Oracle Certification
7 1 (0.033%) CCDA
7 1 (0.033%) ISEB
7 1 (0.033%) CCNP
7 1 (0.033%) APMP
Quality Assurance & Compliance
1 80 (2.65%) QA
2 29 (0.96%) WCAG
3 19 (0.63%) WAI
4 18 (0.60%) ISO 9001
5 15 (0.50%) SLA
6 5 (0.17%) PCI DSS
7 1 (0.033%) ISO 14001
System Software
1 3 (0.099%) Active Directory
1 3 (0.099%) Hyper-V
1 3 (0.099%) Varnish
2 1 (0.033%) VMware Infrastructure
Systems Management
1 20 (0.66%) Vagrant
2 12 (0.40%) Capistrano
2 12 (0.40%) Puppet
3 5 (0.17%) HP Data Protector
4 3 (0.099%) Plesk
5 2 (0.066%) EMC NetWorker
6 1 (0.033%) CiscoWorks
Vendors
1 805 (26.69%) Google
2 266 (8.82%) Adobe
3 237 (7.86%) Facebook
4 234 (7.76%) Microsoft
5 203 (6.73%) Twitter
6 82 (2.72%) Omniture
7 79 (2.62%) Coremetrics
8 66 (2.19%) hybris
9 63 (2.09%) Sitecore
10 51 (1.69%) Zend
11 48 (1.59%) Yahoo!
12 38 (1.26%) Demandware
13 36 (1.19%) Oracle
14 33 (1.09%) ATG
15 31 (1.03%) Salesforce.com
15 31 (1.03%) AccuRev
16 22 (0.73%) Business Objects
17 18 (0.60%) HP
18 16 (0.53%) DoubleClick
19 14 (0.46%) Tableau
Leicester, Leicestershire
Senitor Associates
Salary: £18000 - £22000 per annum + benefits + training
Posted: 2 hours ago
Edinburgh, Midlothian
HAYS INFORMATION TECHNOLOGY
Salary: £27000.00 - £30000.00 per annum
Posted: 2 hours ago
Chester, Cheshire
Searchability.co.uk
Salary: £25000 - £30000 per annum
Posted: 2 hours ago
Leeds, West Yorkshire
Fruition IT Resources Limited
Salary: £25000 - £45000 per annum + Bonus + Benefits
Posted: 2 hours ago
London
Networking People
Salary: bonus + excellent benefits package
Posted: 3 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £16000 - £18000 per annum
Posted: 3 hours ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: 3 hours ago
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £22000 - £27000 per annum + excellent benefits
Posted: 3 hours ago
Leeds, West Yorkshire
Searchability.co.uk
Salary: £20000 - £30000 per annum
Posted: 3 hours ago
Kent
Venturi
Salary: £45000.00 per annum + benefits
Posted: 3 hours ago
Central London / West End
Maclean Moore Consulting
Salary: From £45,000 to £60,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: 4 hours ago
London
Opus Recruitment Solutions Ltd
Salary: £45000 to £55000 per annum
Posted: 4 hours ago
Selby, North Yorkshire
360 Resourcing Solutions
Salary: £18k - 23k per year
Posted: 5 hours ago
Manchester, Lancashire
TribePost.co.uk
Salary: Circa £20k dependant on experience + bonus
Posted: 5 hours ago
City, London
Intelletect
Salary: From £45,000 to £65,000 per annum
Posted: 7 hours ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: 9 hours ago
Thames Ditton, Surrey
Go IT Recruitment Ltd
Salary: From £40,000 to £55,000 per annum + excellent benefits
Posted: 9 hours ago
Birmingham, West Midlands (County)
Harvey Nash plc
Salary: £20000 - £30000 per annum + package
Posted: 11 hours ago
Wales
Churchill Frank
Salary: £50000 - £75000 per annum + Benefits, Bonus, Pension
Posted: Yesterday
Rotherham, South Yorkshire
Searchability.co.uk
Salary: £18000 - £24000 per annum
Posted: Yesterday