The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Watford region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Hertfordshire / Watford
Rank 54 59 63
Rank change year-on-year
+5 +4
Permanent jobs citing Google Analytics 7 3 8
As % of all permanent IT jobs located in Watford 1.34% 0.51% 1.54%
As % of the Cloud Services category 12.28% 10.34% 32.00%
Number of salaries quoted 5 2 6
Median salary £30,000 £56,000 £25,000
Median salary % change year-on-year
-46.42% +124.00%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Watford region.

Cloud Services Category
Watford
Permanent IT job ads with a match in the
Cloud Services category
57 29 25
As % of all permanent IT jobs located in Watford 10.88% 4.92% 4.81%
Number of salaries quoted 40 17 19
Median salary £55,000 £56,000 £42,500
Median salary % change year-on-year
-1.78% +31.76%
90% offered a salary of more than £27,300 £44,500 £25,000
10% offered a salary of more than £62,250 £70,000 £82,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Watford

The demand trend of job ads across the Watford region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Watford

Google Analytics
Salary Trend in Watford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Watford region.

Google Analytics Salary Trend in Watford

Google Analytics
Top 30 Related IT Skills in Watford

For the 6 months to 23 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Watford region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 17 (85.00%) Marketing
3 14 (70.00%) E-Commerce
3 14 (70.00%) SEO
4 11 (55.00%) CMS
5 6 (30.00%) Retail
5 6 (30.00%) Business Development
5 6 (30.00%) Management Information System
5 6 (30.00%) Data Modelling
5 6 (30.00%) Kalman Filter
5 6 (30.00%) Analytical Skills
5 6 (30.00%) FastStats
6 3 (15.00%) Social Media
6 3 (15.00%) Content Management
6 3 (15.00%) WordPress
6 3 (15.00%) Twitter
6 3 (15.00%) HTML
6 3 (15.00%) CSS
7 2 (10.00%) Advertising
7 2 (10.00%) Facebook
7 2 (10.00%) Open Source
7 2 (10.00%) Integrated Marketing
7 2 (10.00%) Marketing Automation
7 2 (10.00%) AdWords
8 1 (5.00%) Social Media Management
8 1 (5.00%) Content Writing
8 1 (5.00%) Lead Generation
8 1 (5.00%) Telemarketing
8 1 (5.00%) Campaign Management

Google Analytics
Top Related IT Skills in Watford by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (55.00%) CMS
2 3 (15.00%) WordPress
Business Applications
1 6 (30.00%) FastStats
Cloud Services
1 2 (10.00%) AdWords
General
1 17 (85.00%) Marketing
2 6 (30.00%) Retail
3 2 (10.00%) Advertising
4 1 (5.00%) Brand Awareness
Job Titles
1 6 (30.00%) Analytics Manager
1 6 (30.00%) E-Commerce Manager
1 6 (30.00%) Insight Manager
2 3 (15.00%) Google Analytics Specialist
2 3 (15.00%) SEO Specialist
3 2 (10.00%) IT Manager
3 2 (10.00%) Marketing Communications Manager
3 2 (10.00%) Marketing Manager
4 1 (5.00%) Digital Executive
4 1 (5.00%) Digital Marketing Executive
4 1 (5.00%) Marketing Executive
4 1 (5.00%) Online Merchandiser
Libraries, Frameworks & Software Standards
1 3 (15.00%) CSS
1 3 (15.00%) HTML
Miscellaneous
1 6 (30.00%) Analytical Skills
1 6 (30.00%) Management Information System
2 3 (15.00%) Social Media
3 1 (5.00%) Blog
Processes & Methodologies
1 20 (100.00%) Analytics
2 14 (70.00%) E-Commerce
2 14 (70.00%) SEO
3 6 (30.00%) Business Development
3 6 (30.00%) Data Modelling
3 6 (30.00%) Kalman Filter
4 3 (15.00%) Content Management
5 2 (10.00%) Integrated Marketing
5 2 (10.00%) Marketing Automation
5 2 (10.00%) Open Source
6 1 (5.00%) B2B
6 1 (5.00%) Campaign Management
6 1 (5.00%) Content Writing
6 1 (5.00%) Digital Marketing
6 1 (5.00%) Direct Marketing
6 1 (5.00%) Email Management
6 1 (5.00%) Lead Generation
6 1 (5.00%) Social Media Management
6 1 (5.00%) Telemarketing
Vendors
1 20 (100.00%) Google
2 3 (15.00%) Twitter
3 2 (10.00%) Facebook