The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Watford region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 66 65 57
Rank change year-on-year
-1 -8
Permanent jobs citing Social Media 8 5 3
As % of all permanent IT jobs located in Watford 1.38% 0.93% 0.83%
As % of the Miscellaneous category 3.17% 2.34% 2.03%
Number of salaries quoted 4 5 3
Average salary £35,000 £21,500 £23,500
Average salary % change year-on-year
+62.79% -8.51%
90% offered a salary of more than £29,750 £21,500 £22,700
10% offered a salary of more than £40,250 £33,200 £38,700
UK excluding London average salary £34,000 £38,000 £32,500
% change year-on-year
-10.52% +16.92%
Social Media
Hertfordshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Watford region.

Miscellaneous Category
Watford
Permanent IT job ads with a match in the
Miscellaneous category
252 214 148
As % of all permanent IT jobs located in Watford 43.37% 40.00% 40.88%
Number of salaries quoted 188 147 110
Average salary £40,000 £45,000 £40,000
Average salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £28,000 £30,000 £30,000
10% offered a salary of more than £60,000 £55,000 £100,000
UK excluding London average salary £41,000 £40,000 £40,000
% change year-on-year
+2.50% -

Social Media
Jobs Demand Trend in Watford

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Watford region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Watford

Social Media
Salary Trend in Watford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Watford region.

Social Media Salary Trend in Watford

Social Media
Salary Histogram in Watford

This chart provides a salary histogram for IT jobs citing Social Media across the Watford region over the 3 months to 1 September 2015.

Social Media Salary Histogram in Watford

Social Media
Top 30 Related IT Skills in Watford

For the 6 months to 1 September 2015, IT jobs across the Watford region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 13 (65.00%) Google
2 8 (40.00%) Marketing
2 8 (40.00%) Analytics
2 8 (40.00%) E-Commerce
3 7 (35.00%) SEO
4 6 (30.00%) Google Analytics
5 5 (25.00%) SQL Server Integration Services
5 5 (25.00%) Yahoo!
5 5 (25.00%) Facebook
5 5 (25.00%) SQL Server Analysis Services
5 5 (25.00%) Sony
5 5 (25.00%) BBC
5 5 (25.00%) Microsoft Analysis Services
5 5 (25.00%) SQL Server Reporting Services
5 5 (25.00%) Business Intelligence
5 5 (25.00%) Microsoft
5 5 (25.00%) Apple
5 5 (25.00%) SQL
5 5 (25.00%) T-SQL
5 5 (25.00%) SQL Server
5 5 (25.00%) MS Excel
5 5 (25.00%) Data Warehouse
5 5 (25.00%) SQL Server 2012
6 4 (20.00%) Retail
6 4 (20.00%) Blog
6 4 (20.00%) Campaign Management
7 3 (15.00%) Marketing Strategy
7 3 (15.00%) Project Management
7 3 (15.00%) Content Management
7 3 (15.00%) Finance

Social Media
Top Related IT Skills in Watford by Category

For the 6 months to 1 September 2015, IT jobs across the Watford region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 5 (25.00%) MS Excel
2 2 (10.00%) MS Office
Business Applications
1 2 (10.00%) Magento
2 1 (5.00%) Dynamics CRM
Cloud Services
1 6 (30.00%) Google Analytics
2 1 (5.00%) Silverpop
Communications & Networking
1 1 (5.00%) 3G
1 1 (5.00%) 2G
1 1 (5.00%) 2.5G
Database & Business Intelligence
1 5 (25.00%) SQL Server
1 5 (25.00%) Data Warehouse
1 5 (25.00%) Microsoft Analysis Services
1 5 (25.00%) SQL Server Reporting Services
1 5 (25.00%) SQL Server Integration Services
1 5 (25.00%) SQL Server Analysis Services
1 5 (25.00%) SQL Server 2012
General
1 8 (40.00%) Marketing
2 4 (20.00%) Retail
3 3 (15.00%) Finance
3 3 (15.00%) Advertising
4 2 (10.00%) Games
5 1 (5.00%) Telecoms
Job Titles
1 5 (25.00%) Developer
1 5 (25.00%) SQL Developer
1 5 (25.00%) SQL Server Developer
2 3 (15.00%) Marketing Manager
2 3 (15.00%) Communications Officer
3 2 (10.00%) PPC Manager
3 2 (10.00%) PPC Analyst
3 2 (10.00%) PPC Executive
3 2 (10.00%) Social Media Executive
3 2 (10.00%) Marketing Executive
3 2 (10.00%) PPC Specialist
3 2 (10.00%) Copywriter
4 1 (5.00%) Marketing Campaign Manager
4 1 (5.00%) Web Analyst
4 1 (5.00%) Business Development Executive
4 1 (5.00%) Analyst
4 1 (5.00%) Sales Executive
4 1 (5.00%) Web Analytics Analyst
4 1 (5.00%) Campaign Manager
Miscellaneous
1 5 (25.00%) BBC
2 4 (20.00%) Blog
3 3 (15.00%) Copywriting
4 2 (10.00%) Podcast
4 2 (10.00%) FMCG
5 1 (5.00%) Analytical Skills
5 1 (5.00%) Management Information System
Processes & Methodologies
1 8 (40.00%) E-Commerce
1 8 (40.00%) Analytics
2 7 (35.00%) SEO
3 5 (25.00%) Business Intelligence
4 4 (20.00%) Campaign Management
5 3 (15.00%) Marketing Strategy
5 3 (15.00%) B2B
5 3 (15.00%) Project Management
5 3 (15.00%) Content Management
6 2 (10.00%) Stakeholder Management
6 2 (10.00%) Data Management
6 2 (10.00%) Business Development
6 2 (10.00%) Email Marketing
6 2 (10.00%) Digital Marketing
6 2 (10.00%) Pay per click
6 2 (10.00%) CRM
6 2 (10.00%) Online Marketing
6 2 (10.00%) Link Building
6 2 (10.00%) Kalman Filter
7 1 (5.00%) Telemarketing
Programming Languages
1 5 (25.00%) SQL
1 5 (25.00%) T-SQL
2 1 (5.00%) C
Qualifications
1 2 (10.00%) Degree
Vendors
1 13 (65.00%) Google
2 5 (25.00%) Facebook
2 5 (25.00%) Microsoft
2 5 (25.00%) Apple
2 5 (25.00%) Sony
2 5 (25.00%) Yahoo!
3 2 (10.00%) Twitter
3 2 (10.00%) Eloqua
4 1 (5.00%) Omniture
4 1 (5.00%) Salesforce.com