The table below looks at the statistics for SEO skills in IT jobs advertised for the Watford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 73 62 59
Rank change year-on-year
-11 -3
Permanent jobs citing SEO 4 6 4
As % of all permanent IT jobs located in Watford 0.69% 1.14% 1.10%
As % of the Processes & Methodologies category 0.84% 1.34% 1.42%
Number of salaries quoted 3 6 4
Average salary £27,500 £21,500 £33,000
Average salary % change year-on-year
+27.90% -34.84%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Hertfordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Watford region.

Processes & Methodologies Category
Watford
Permanent IT job ads with a match in the
Processes & Methodologies category
474 448 281
As % of all permanent IT jobs located in Watford 82.29% 85.01% 77.62%
Number of salaries quoted 376 314 206
Average salary £45,000 £42,500 £40,000
Average salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £28,500 £30,000 £30,000
10% offered a salary of more than £75,000 £56,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Watford

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Watford region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Watford

SEO
Salary Trend in Watford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Watford region.

SEO Salary Trend in Watford

SEO
Top 30 Related IT Skills in Watford

For the 6 months to 28 August 2015, IT jobs across the Watford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 20 (95.24%) Analytics
2 19 (90.48%) Google
3 18 (85.71%) Google Analytics
4 13 (61.90%) Project Management
4 13 (61.90%) Agile Software Development
5 12 (57.14%) Content Management
5 12 (57.14%) Marketing
6 8 (38.10%) Email Marketing
6 8 (38.10%) Digital Marketing
7 7 (33.33%) Finance
7 7 (33.33%) B2B
7 7 (33.33%) Mobile App
7 7 (33.33%) Kinect
7 7 (33.33%) Raspberry Pi
8 6 (28.57%) Social Media
8 6 (28.57%) Umbraco
8 6 (28.57%) Stakeholder Management
8 6 (28.57%) Resource Management
9 5 (23.81%) Copywriting
10 3 (14.29%) Retail
10 3 (14.29%) E-Commerce
11 2 (9.52%) Link Building
11 2 (9.52%) MS Excel
11 2 (9.52%) HTML
11 2 (9.52%) Photoshop
11 2 (9.52%) Microsoft
11 2 (9.52%) Data Management
11 2 (9.52%) CMS
11 2 (9.52%) Blog
12 1 (4.76%) Omniture

SEO
Top Related IT Skills in Watford by Category

For the 6 months to 28 August 2015, IT jobs across the Watford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (28.57%) Umbraco
2 2 (9.52%) CMS
Applications
1 2 (9.52%) Photoshop
1 2 (9.52%) MS Excel
Business Applications
1 1 (4.76%) Magento
Cloud Services
1 18 (85.71%) Google Analytics
General
1 12 (57.14%) Marketing
2 7 (33.33%) Finance
3 3 (14.29%) Retail
4 1 (4.76%) Publishing
4 1 (4.76%) Games
Job Titles
1 7 (33.33%) Account Manager
1 7 (33.33%) Account Director
1 7 (33.33%) Digital Account Manager
1 7 (33.33%) Digital Account Director
2 6 (28.57%) Communications Manager
3 3 (14.29%) Communications Officer
4 2 (9.52%) Copywriter
4 2 (9.52%) Social Media Executive
5 1 (4.76%) PPC Executive
5 1 (4.76%) PPC Manager
5 1 (4.76%) PPC Analyst
5 1 (4.76%) Marketing Executive
5 1 (4.76%) Content Manager
5 1 (4.76%) Web Manager
5 1 (4.76%) PPC Specialist
5 1 (4.76%) Web Content Manager
Libraries, Frameworks & Software Standards
1 2 (9.52%) HTML
2 1 (4.76%) CSS
Miscellaneous
1 7 (33.33%) Kinect
1 7 (33.33%) Mobile App
1 7 (33.33%) Raspberry Pi
2 6 (28.57%) Social Media
3 5 (23.81%) Copywriting
4 2 (9.52%) Blog
5 1 (4.76%) Management Information System
5 1 (4.76%) User Experience
Processes & Methodologies
1 20 (95.24%) Analytics
2 13 (61.90%) Project Management
2 13 (61.90%) Agile Software Development
3 12 (57.14%) Content Management
4 8 (38.10%) Email Marketing
4 8 (38.10%) Digital Marketing
5 7 (33.33%) B2B
6 6 (28.57%) Stakeholder Management
6 6 (28.57%) Resource Management
7 3 (14.29%) E-Commerce
8 2 (9.52%) Data Management
8 2 (9.52%) Link Building
9 1 (4.76%) Performance Monitoring
9 1 (4.76%) Digital Content Management
9 1 (4.76%) Time Management
9 1 (4.76%) Online Marketing
9 1 (4.76%) Marketing Strategy
9 1 (4.76%) Pay per click
Systems Management
1 1 (4.76%) TeamSite
Vendors
1 19 (90.48%) Google
2 2 (9.52%) Microsoft
3 1 (4.76%) Adobe
3 1 (4.76%) HP
3 1 (4.76%) Omniture