The table below looks at the statistics for SEO skills in IT jobs advertised for the Watford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 66 48 49
Rank change year-on-year
-18 +1
Permanent jobs citing SEO 10 10 9
As % of all permanent IT jobs located in Watford 1.57% 2.64% 2.10%
As % of the Processes & Methodologies category 1.94% 3.36% 2.62%
Number of salaries quoted 9 10 5
Average salary £27,436 £33,750 £23,000
Average salary % change year-on-year
-18.70% +46.73%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Hertfordshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Watford region.

Processes & Methodologies Category
Watford
Permanent IT job ads with a match in the
Processes & Methodologies category
515 298 343
As % of all permanent IT jobs located in Watford 81.10% 78.63% 79.95%
Number of salaries quoted 378 223 240
Average salary £50,000 £45,000 £42,500
Average salary % change year-on-year
+11.11% +5.88%
90% offered a salary of more than £31,000 £27,500 £27,500
10% offered a salary of more than £65,000 £57,500 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Watford

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Watford region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Watford

SEO
Salary Trend in Watford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Watford region.

SEO Salary Trend in Watford

SEO
Top 30 Related IT Skills in Watford

For the 6 months to 21 November 2014, IT jobs across the Watford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (87.50%) Marketing
2 11 (68.75%) Social Media
3 7 (43.75%) Content Management
3 7 (43.75%) Google
3 7 (43.75%) Copywriting
3 7 (43.75%) Google Analytics
3 7 (43.75%) Analytics
4 6 (37.50%) WordPress
4 6 (37.50%) PHP
4 6 (37.50%) E-Commerce
5 4 (25.00%) Advertising
5 4 (25.00%) Adobe Illustrator
5 4 (25.00%) Web Design
5 4 (25.00%) HTML
5 4 (25.00%) JavaScript
5 4 (25.00%) MySQL
5 4 (25.00%) Photoshop
5 4 (25.00%) CSS
5 4 (25.00%) Magento
5 4 (25.00%) PHP5
5 4 (25.00%) jQuery
5 4 (25.00%) HTML5
5 4 (25.00%) CSS3
5 4 (25.00%) Social Media Marketing
5 4 (25.00%) Responsive Web Design
6 3 (18.75%) Project Management
7 2 (12.50%) Project Planning
7 2 (12.50%) Retail
7 2 (12.50%) Marketing Strategy
7 2 (12.50%) Digital Marketing

SEO
Top Related IT Skills in Watford by Category

For the 6 months to 21 November 2014, IT jobs across the Watford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (37.50%) WordPress
Applications
1 4 (25.00%) Photoshop
1 4 (25.00%) Adobe Illustrator
Business Applications
1 7 (43.75%) Google Analytics
2 4 (25.00%) Magento
Database & Business Intelligence
1 4 (25.00%) MySQL
General
1 14 (87.50%) Marketing
2 4 (25.00%) Advertising
3 2 (12.50%) Retail
Job Titles
1 7 (43.75%) Communications Officer
2 5 (31.25%) Developer
2 5 (31.25%) Web Developer
3 2 (12.50%) SEO Executive
4 1 (6.25%) Campaign Manager
4 1 (6.25%) Project Coordinator
4 1 (6.25%) Coordinator
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
1 4 (25.00%) CSS
1 4 (25.00%) jQuery
1 4 (25.00%) HTML5
1 4 (25.00%) CSS3
Miscellaneous
1 11 (68.75%) Social Media
2 7 (43.75%) Copywriting
3 2 (12.50%) Analytical Skills
4 1 (6.25%) Digital Media
4 1 (6.25%) User Experience
Processes & Methodologies
1 7 (43.75%) Content Management
1 7 (43.75%) Analytics
2 6 (37.50%) E-Commerce
3 4 (25.00%) Web Design
3 4 (25.00%) Social Media Marketing
3 4 (25.00%) Responsive Web Design
4 3 (18.75%) Project Management
5 2 (12.50%) Marketing Strategy
5 2 (12.50%) Project Planning
5 2 (12.50%) Digital Marketing
6 1 (6.25%) Time Management
6 1 (6.25%) Campaign Management
Programming Languages
1 6 (37.50%) PHP
2 4 (25.00%) PHP5
2 4 (25.00%) JavaScript
Quality Assurance & Compliance
1 1 (6.25%) QA
Vendors
1 7 (43.75%) Google