The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 132 124 122
Rank change year-on-year
-8 -2
Permanent jobs citing Google Analytics 13 4 47
As % of all permanent IT jobs located in Hertfordshire 0.55% 0.21% 1.54%
As % of the Business Applications category 4.69% 3.81% 19.18%
Number of salaries quoted 13 4 39
Average salary £27,436 £31,250 £37,500
Average salary % change year-on-year
-12.20% -16.66%
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
East of England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Hertfordshire region.

Business Applications Category
Hertfordshire
Permanent IT job ads with a match in the
Business Applications category
277 105 245
As % of all permanent IT jobs located in Hertfordshire 11.69% 5.55% 8.02%
Number of salaries quoted 233 81 186
Average salary £52,500 £40,500 £48,500
Average salary % change year-on-year
+29.62% -16.49%
90% offered a salary of more than £35,000 £32,500 £34,800
10% offered a salary of more than £62,500 £55,000 £60,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Hertfordshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hertfordshire region.

Google Analytics Salary Trend in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Hertfordshire region over the 3 months to 19 December 2014.

Google Analytics Salary Histogram in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford - 11 £27,436 -
Google Analytics
East of England

Google Analytics
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 19 December 2014, IT jobs across the Hertfordshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 9 (60.00%) SEO
2 9 (60.00%) Marketing
3 7 (46.67%) Copywriting
3 7 (46.67%) Social Media
3 7 (46.67%) Content Management
4 5 (33.33%) Data Analysis
4 5 (33.33%) Web Analytics
4 5 (33.33%) HTML
5 4 (26.67%) WebSphere
5 4 (26.67%) User Experience
5 4 (26.67%) Qualitative Analysis
5 4 (26.67%) Adobe
5 4 (26.67%) JavaScript
5 4 (26.67%) MS PowerPoint
5 4 (26.67%) IBM
5 4 (26.67%) Coremetrics
5 4 (26.67%) Tealeaf
5 4 (26.67%) Hitwise
5 4 (26.67%) comScore
5 4 (26.67%) Tableau
6 3 (20.00%) Microsoft
6 3 (20.00%) MS Excel
7 2 (13.33%) Data Mining
7 2 (13.33%) E-Commerce
7 2 (13.33%) SQL
7 2 (13.33%) Windows
7 2 (13.33%) Management Information System
7 2 (13.33%) Statistics

Google Analytics
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 19 December 2014, IT jobs across the Hertfordshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (26.67%) WebSphere
2 2 (13.33%) IIS
Applications
1 4 (26.67%) MS PowerPoint
2 3 (20.00%) MS Excel
3 1 (6.67%) Photoshop
Business Applications
1 2 (13.33%) WebTrends
Database & Business Intelligence
1 2 (13.33%) Data Mining
General
1 9 (60.00%) Marketing
2 2 (13.33%) Retail
Job Titles
1 7 (46.67%) Communications Officer
2 5 (33.33%) Analyst
2 5 (33.33%) Web Analyst
3 1 (6.67%) MI Analyst
3 1 (6.67%) Copywriter
3 1 (6.67%) Digital Marketing Manager
3 1 (6.67%) Web Analytics Specialist
3 1 (6.67%) Senior Web Analytics Specialist
3 1 (6.67%) Systems Analyst
3 1 (6.67%) Marketing Manager
3 1 (6.67%) Performance Analyst
Libraries, Frameworks & Software Standards
1 5 (33.33%) HTML
2 1 (6.67%) CSS
Miscellaneous
1 7 (46.67%) Copywriting
1 7 (46.67%) Social Media
2 4 (26.67%) User Experience
3 2 (13.33%) Management Information System
3 2 (13.33%) Statistics
4 1 (6.67%) Blog
4 1 (6.67%) Analytical Skills
Operating Systems
1 2 (13.33%) Windows
Processes & Methodologies
1 15 (100.00%) Analytics
2 9 (60.00%) SEO
3 7 (46.67%) Content Management
4 5 (33.33%) Data Analysis
4 5 (33.33%) Web Analytics
5 4 (26.67%) Qualitative Analysis
6 2 (13.33%) E-Commerce
7 1 (6.67%) Project Management
7 1 (6.67%) Stakeholder Management
7 1 (6.67%) Data Management
7 1 (6.67%) Pay per click
7 1 (6.67%) Digital Marketing
7 1 (6.67%) Link Building
7 1 (6.67%) Performance Analysis
Programming Languages
1 4 (26.67%) JavaScript
2 2 (13.33%) SQL
Vendors
1 15 (100.00%) Google
2 4 (26.67%) Coremetrics
2 4 (26.67%) Tealeaf
2 4 (26.67%) Hitwise
2 4 (26.67%) comScore
2 4 (26.67%) Tableau
2 4 (26.67%) IBM
2 4 (26.67%) Adobe
3 3 (20.00%) Microsoft