The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
28 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
East of England / Hertfordshire
Rank 135 146 144
Rank change year-on-year
+11 -2
Permanent jobs citing Google Analytics 9 10 12
As % of all permanent IT jobs located in Hertfordshire 0.41% 0.38% 0.52%
As % of the Cloud Services category 3.36% 3.82% 8.33%
Number of salaries quoted 5 9 9
Median salary £30,000 £45,000 £27,436
Median salary % change year-on-year
-33.33% +64.02%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Hertfordshire region.

Cloud Services Category
Hertfordshire
Permanent IT job ads with a match in the
Cloud Services category
268 262 144
As % of all permanent IT jobs located in Hertfordshire 12.07% 10.08% 6.27%
Number of salaries quoted 210 177 128
Median salary £55,000 £52,500 £50,000
Median salary % change year-on-year
+4.76% +5.00%
90% offered a salary of more than £27,500 £31,000 £24,000
10% offered a salary of more than £70,000 £70,500 £75,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Hertfordshire

The demand trend of job ads across the Hertfordshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hertfordshire region.

Google Analytics Salary Trend in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 3 months to 28 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +9 7 £30,000 -46.42%
Google Analytics
East of England

Google Analytics
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 28 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for Google Analytics.

1 29 (100.00%) Google
1 29 (100.00%) Analytics
2 25 (86.21%) Marketing
3 20 (68.97%) SEO
4 14 (48.28%) E-Commerce
5 13 (44.83%) CMS
6 11 (37.93%) Analytical Skills
7 9 (31.03%) Retail
8 7 (24.14%) Digital Marketing
9 6 (20.69%) FastStats
9 6 (20.69%) Business Development
9 6 (20.69%) Management Information System
9 6 (20.69%) Data Modelling
9 6 (20.69%) Kalman Filter
10 5 (17.24%) Twitter
10 5 (17.24%) Social Media
10 5 (17.24%) Content Management
11 4 (13.79%) Open Source
11 4 (13.79%) Pay per click
11 4 (13.79%) Advertising
11 4 (13.79%) Facebook
11 4 (13.79%) Integrated Marketing
11 4 (13.79%) Marketing Automation
11 4 (13.79%) AdWords
12 3 (10.34%) Actionable Insight
12 3 (10.34%) HTML
12 3 (10.34%) CSS
12 3 (10.34%) WordPress
13 2 (6.90%) SQL
13 2 (6.90%) Funnel Analysis

Google Analytics
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (44.83%) CMS
2 3 (10.34%) WordPress
Business Applications
1 6 (20.69%) FastStats
Cloud Services
1 4 (13.79%) AdWords
2 2 (6.90%) Google Tag Manager
3 1 (3.45%) Adobe Analytics
General
1 25 (86.21%) Marketing
2 9 (31.03%) Retail
3 4 (13.79%) Advertising
4 1 (3.45%) Brand Awareness
Job Titles
1 8 (27.59%) Marketing Manager
2 6 (20.69%) Analytics Manager
2 6 (20.69%) E-Commerce Manager
2 6 (20.69%) Insight Manager
3 4 (13.79%) Digital Marketing Manager
3 4 (13.79%) IT Manager
3 4 (13.79%) Marketing Communications Manager
4 3 (10.34%) Google Analytics Specialist
4 3 (10.34%) SEO Specialist
5 2 (6.90%) Analyst
5 2 (6.90%) Digital Executive
5 2 (6.90%) Digital Marketing Executive
5 2 (6.90%) Marketing Executive
5 2 (6.90%) Web Analyst
6 1 (3.45%) Online Merchandiser
6 1 (3.45%) Senior Digital Marketing Executive
6 1 (3.45%) Senior Digital Marketing Manager
6 1 (3.45%) Senior Manager
6 1 (3.45%) Senior Marketing Executive
6 1 (3.45%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (10.34%) CSS
1 3 (10.34%) HTML
Miscellaneous
1 11 (37.93%) Analytical Skills
2 6 (20.69%) Management Information System
3 5 (17.24%) Social Media
4 1 (3.45%) Blog
Processes & Methodologies
1 29 (100.00%) Analytics
2 20 (68.97%) SEO
3 14 (48.28%) E-Commerce
4 7 (24.14%) Digital Marketing
5 6 (20.69%) Business Development
5 6 (20.69%) Data Modelling
5 6 (20.69%) Kalman Filter
6 5 (17.24%) Content Management
7 4 (13.79%) Integrated Marketing
7 4 (13.79%) Marketing Automation
7 4 (13.79%) Open Source
7 4 (13.79%) Pay per click
8 3 (10.34%) Actionable Insight
9 2 (6.90%) Funnel Analysis
10 1 (3.45%) Campaign Management
10 1 (3.45%) Content Writing
10 1 (3.45%) Email Management
10 1 (3.45%) Lead Generation
10 1 (3.45%) Social Media Management
10 1 (3.45%) Telemarketing
Programming Languages
1 2 (6.90%) SQL
2 1 (3.45%) JavaScript
Vendors
1 29 (100.00%) Google
2 5 (17.24%) Twitter
3 4 (13.79%) Facebook
4 2 (6.90%) Hitwise
5 1 (3.45%) Adobe