The table below looks at the statistics for SEO skills in IT jobs advertised for the Hertfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 133 114
Permanent jobs citing SEO 0 10 25
As % of all permanent IT jobs located in Hertfordshire - 0.50% 1.24%
As % of the Processes & Methodologies category - 0.60% 1.57%
Number of salaries quoted 0 1 25
Average salary - £31,250 £30,000
Average salary % change year-on-year
- +4.16%
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
1795 1662 1595
As % of all permanent IT jobs located in Hertfordshire 82.57% 82.36% 78.88%
Number of salaries quoted 1509 1292 1183
Average salary £52,000 £50,000 £45,000
Average salary % change year-on-year
+4.00% +11.11%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £70,000 £65,000 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hertfordshire

SEO
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Hertfordshire region.

SEO Salary Trend in Hertfordshire

SEO
Top 22 Related IT Skills in Hertfordshire

For the 6 months to 10 February 2016, IT jobs across the Hertfordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (100.00%) Marketing
2 9 (75.00%) HTML
2 9 (75.00%) CMS
3 6 (50.00%) Google
3 6 (50.00%) E-Commerce
3 6 (50.00%) Advertising
3 6 (50.00%) Degree
3 6 (50.00%) Magento
3 6 (50.00%) Analytics
3 6 (50.00%) User Experience
4 3 (25.00%) AdWords
4 3 (25.00%) Google Tag Manager
4 3 (25.00%) Online Marketing
4 3 (25.00%) Social Media
4 3 (25.00%) Marketing Strategy
4 3 (25.00%) Google Analytics
4 3 (25.00%) Email Marketing
4 3 (25.00%) Digital Marketing
4 3 (25.00%) WordPress
4 3 (25.00%) CSS
4 3 (25.00%) Pay per click
4 3 (25.00%) Content Management

SEO
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 10 February 2016, IT jobs across the Hertfordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (75.00%) CMS
2 3 (25.00%) WordPress
Business Applications
1 6 (50.00%) Magento
Cloud Services
1 3 (25.00%) AdWords
1 3 (25.00%) Google Analytics
1 3 (25.00%) Google Tag Manager
General
1 12 (100.00%) Marketing
2 6 (50.00%) Advertising
Job Titles
1 6 (50.00%) Copywriter
1 6 (50.00%) Digital Copywriter
1 6 (50.00%) Junior
1 6 (50.00%) Junior Copywriter
2 3 (25.00%) Content Manager
2 3 (25.00%) E-Commerce Manager
2 3 (25.00%) Marketing Executive
2 3 (25.00%) Online Marketing Executive
2 3 (25.00%) PPC Executive
2 3 (25.00%) SEO Executive
2 3 (25.00%) Web Content Manager
2 3 (25.00%) Web Manager
Libraries, Frameworks & Software Standards
1 9 (75.00%) HTML
2 3 (25.00%) CSS
Miscellaneous
1 6 (50.00%) User Experience
2 3 (25.00%) Social Media
Processes & Methodologies
1 6 (50.00%) Analytics
1 6 (50.00%) E-Commerce
2 3 (25.00%) Content Management
2 3 (25.00%) Digital Marketing
2 3 (25.00%) Email Marketing
2 3 (25.00%) Marketing Strategy
2 3 (25.00%) Online Marketing
2 3 (25.00%) Pay per click
Qualifications
1 6 (50.00%) Degree
Vendors
1 6 (50.00%) Google