Period
to 23 February 2018

The following table provides summary statistics for contract job vacancies advertised in Bath with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Somerset > Bath
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 27 21 22
Rank change year-on-year -6 +1 +2
Contract jobs citing Digital Marketing 4 7 12
As % of all contract IT jobs advertised in Bath 2.19% 3.91% 6.19%
As % of the Processes & Methodologies category 2.96% 4.86% 8.11%
Number of daily rates quoted 4 6 12
Bath median daily rate £339 £273 £365
Median daily rate % change year-on-year +24.31% -25.34% +21.67%
10th Percentile £166 £208 £350
90th Percentile £392 £403 £424
Somerset median daily rate £351 £375 £365
% change year-on-year -6.40% +2.74% -2.67%
Number of hourly rates quoted 0 1 0
Bath median hourly rate - £16.00 -
Somerset median hourly rate - £16.00 -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bath with a requirement for process or methodology skills.

All Process and Methodology Skills
Bath
Contract vacancies with a requirement for process or methodology skills 135 144 148
As % of all contract IT jobs advertised in Bath 73.77% 80.45% 76.29%
Number of daily rates quoted 88 87 85
Bath median daily rate £355 £365 £350
Median daily rate % change year-on-year -2.74% +4.29% +16.67%
10th Percentile £163 £239 £244
90th Percentile £475 £525 £489
Somerset median daily rate £375 £350 £375
% change year-on-year +7.14% -6.67% +7.14%
Number of hourly rates quoted 7 10 6
Bath median hourly rate £42.50 £41.25 £18.00
Median hourly rate % change year-on-year +3.03% +129.17% -25.00%
10th Percentile £12.50 £15.73 £10.63
90th Percentile £102.00 £47.50 £31.25
Somerset median hourly rate £23.50 £40.00 £42.15
% change year-on-year -41.25% -5.10% +40.50%

Digital Marketing
Job Vacancy Trend in Bath

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bath.

Job vacancy trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Trend in Bath

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Bath.

Contractor daily rate trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Histogram in Bath

The daily rate distribution of IT jobs citing Digital Marketing in Bath over the 6 months to 23 February 2018.

Contractor daily rate histogram for Digital Marketing in Bath

For the 6 months to 23 February 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bath region with a requirement for Digital Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) SAP
2 3 (75.00%) Business Intelligence
2 3 (75.00%) Electronics
2 3 (75.00%) Telecoms
2 3 (75.00%) Finance
2 3 (75.00%) Manufacturing
2 3 (75.00%) Programme Management
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Asset Management
3 1 (25.00%) SQL Server Reporting Services
3 1 (25.00%) Data Analysis
3 1 (25.00%) SQL Server Integration Services
3 1 (25.00%) Statistics
3 1 (25.00%) Scrum
3 1 (25.00%) RDBMS
3 1 (25.00%) Star Schema
3 1 (25.00%) Microsoft
3 1 (25.00%) Salesforce.com
3 1 (25.00%) Microsoft Excel
3 1 (25.00%) Data Modelling
3 1 (25.00%) ETL
3 1 (25.00%) Java
3 1 (25.00%) SQL
3 1 (25.00%) T-SQL
3 1 (25.00%) MySQL
3 1 (25.00%) SQL Server
3 1 (25.00%) Degree
3 1 (25.00%) QlikView
3 1 (25.00%) User Acceptance Testing

Digital Marketing
Co-occurring IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Excel
Cloud Services
1 1 (25.00%) Salesforce Sales Cloud
1 1 (25.00%) Salesforce Service Cloud
Database & Business Intelligence
1 1 (25.00%) MySQL
1 1 (25.00%) QlikView
1 1 (25.00%) RDBMS
1 1 (25.00%) Relational Database
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2008
1 1 (25.00%) SQL Server Analysis Services
1 1 (25.00%) SQL Server Integration Services
1 1 (25.00%) SQL Server Reporting Services
1 1 (25.00%) Star Schema
General
1 4 (100.00%) Marketing
2 3 (75.00%) Electronics
2 3 (75.00%) Finance
2 3 (75.00%) Manufacturing
2 3 (75.00%) Telecoms
Job Titles
1 3 (75.00%) Developer
2 1 (25.00%) Administrator
2 1 (25.00%) Analyst
2 1 (25.00%) Business Analyst
2 1 (25.00%) Business Intelligence Developer
2 1 (25.00%) Database Developer
2 1 (25.00%) Salesforce Administrator
2 1 (25.00%) Salesforce Developer
2 1 (25.00%) SQL BI Developer
2 1 (25.00%) SQL Developer
2 1 (25.00%) SSIS Developer
2 1 (25.00%) SSRS Developer
Miscellaneous
1 1 (25.00%) Analytical Skills
Processes & Methodologies
1 3 (75.00%) Business Intelligence
1 3 (75.00%) Programme Management
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Asset Management
2 1 (25.00%) Configure, Price, Quote (CPQ)
2 1 (25.00%) Creative Problem-Solving
2 1 (25.00%) Data Analysis
2 1 (25.00%) Data Architecture
2 1 (25.00%) Data Cleansing
2 1 (25.00%) Data Deduplication
2 1 (25.00%) Data Modelling
2 1 (25.00%) ETL
2 1 (25.00%) Kimball Methodology
2 1 (25.00%) Scrum
2 1 (25.00%) Statistics
2 1 (25.00%) Strategic Thinking
2 1 (25.00%) User Acceptance Testing
Programming Languages
1 1 (25.00%) Apex Code
1 1 (25.00%) Java
1 1 (25.00%) SQL
1 1 (25.00%) T-SQL
Qualifications
1 1 (25.00%) Degree
Quality Assurance & Compliance
1 1 (25.00%) GDPR
Vendors
1 3 (75.00%) SAP
2 1 (25.00%) Microsoft
2 1 (25.00%) Salesforce.com
2 1 (25.00%) Tableau