Period
to 12 December 2018

The following table provides summary statistics for contract job vacancies advertised in Bath with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 12 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Somerset > Bath
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 22 26 20
Rank change year-on-year +4 -6 +2
Contract jobs citing Digital Marketing 18 10 7
As % of all contract IT jobs advertised in Bath 7.23% 4.59% 3.95%
As % of the Processes & Methodologies category 8.57% 5.41% 5.30%
Number of daily rates quoted 12 10 6
Bath median daily rate £310 £500 £284
Median daily rate % change year-on-year -38.00% +76.21% -22.26%
10th Percentile £141 £279 £220
90th Percentile £403 £500 £402
Somerset median daily rate £363 £463 £284
% change year-on-year -21.62% +63.00% -22.26%
Number of hourly rates quoted 0 0 0
Bath median hourly rate - - -
Somerset median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bath with a requirement for process or methodology skills.

All Process and Methodology Skills
Bath
Contract vacancies with a requirement for process or methodology skills 210 185 132
As % of all contract IT jobs advertised in Bath 84.34% 84.86% 74.58%
Number of daily rates quoted 152 132 76
Bath median daily rate £388 £388 £325
Median daily rate % change year-on-year - +19.23% -8.77%
10th Percentile £213 £228 £194
90th Percentile £538 £510 £463
Somerset median daily rate £413 £375 £350
% change year-on-year +10.00% +7.14% -6.67%
Number of hourly rates quoted 4 4 7
Bath median hourly rate £39.50 £33.00 £42.50
Median hourly rate % change year-on-year +19.70% -22.35% +123.68%
10th Percentile £19.37 £14.53 £29.50
90th Percentile £42.63 £44.63 £106.50
Somerset median hourly rate £41.83 £23.50 £38.25
% change year-on-year +77.98% -38.56% -8.93%

Digital Marketing
Job Vacancy Trend in Bath

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bath.

Job vacancy trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Trend in Bath

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Bath.

Contractor daily rate trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Histogram in Bath

The daily rate distribution of IT jobs citing Digital Marketing in Bath over the 6 months to 12 December 2018.

Contractor daily rate histogram for Digital Marketing in Bath

For the 6 months to 12 December 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bath region with a requirement for Digital Marketing.

1 18 (100.00%) SAP
1 18 (100.00%) Business Intelligence
1 18 (100.00%) Electronics
1 18 (100.00%) Telecoms
1 18 (100.00%) Finance
1 18 (100.00%) Manufacturing
1 18 (100.00%) Programme Management
1 18 (100.00%) Marketing
2 9 (50.00%) Microsoft
2 9 (50.00%) SQL
3 7 (38.89%) SQL Server
4 6 (33.33%) T-SQL
5 5 (27.78%) Agile Software Development
5 5 (27.78%) Microsoft Office
5 5 (27.78%) Data Modelling
5 5 (27.78%) CRM
6 4 (22.22%) Data Warehouse
6 4 (22.22%) ETL
6 4 (22.22%) RDBMS
6 4 (22.22%) NHS
6 4 (22.22%) Windows
6 4 (22.22%) Scrum
6 4 (22.22%) SQL Server Reporting Services
6 4 (22.22%) SQL Server Analysis Services
6 4 (22.22%) SQL Server 2008
6 4 (22.22%) Windows 7
6 4 (22.22%) Relational Database
6 4 (22.22%) Data Structures
6 4 (22.22%) SQL Server Integration Services
6 4 (22.22%) Windows 10

Digital Marketing
Co-occurring IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) IIS
1 1 (5.56%) SharePoint
Applications
1 5 (27.78%) Microsoft Office
2 1 (5.56%) Microsoft Excel
2 1 (5.56%) MS Visio
Business Applications
1 3 (16.67%) Dynamics CRM
2 1 (5.56%) Unit4 Business World
Cloud Services
1 3 (16.67%) Microsoft Azure
2 2 (11.11%) IaaS
2 2 (11.11%) Office 365
2 2 (11.11%) PaaS
3 1 (5.56%) Azure Active Directory
Database & Business Intelligence
1 7 (38.89%) SQL Server
2 4 (22.22%) Data Warehouse
2 4 (22.22%) RDBMS
2 4 (22.22%) Relational Database
2 4 (22.22%) SQL Server 2008
2 4 (22.22%) SQL Server Analysis Services
2 4 (22.22%) SQL Server Integration Services
2 4 (22.22%) SQL Server Reporting Services
3 3 (16.67%) OLAP
4 2 (11.11%) MySQL
4 2 (11.11%) PostgreSQL
4 2 (11.11%) Power BI
4 2 (11.11%) Star Schema
5 1 (5.56%) SQL Server 2012
5 1 (5.56%) SQL Server 2014
5 1 (5.56%) SQL Server 2016
Development Applications
1 2 (11.11%) Team Foundation Server
1 2 (11.11%) Visual Studio
2 1 (5.56%) SQL Server Management Studio (SSMS)
General
1 18 (100.00%) Electronics
1 18 (100.00%) Finance
1 18 (100.00%) Manufacturing
1 18 (100.00%) Marketing
1 18 (100.00%) Telecoms
2 3 (16.67%) Billing
Job Titles
1 6 (33.33%) Support Engineer
2 4 (22.22%) Desktop Engineer
2 4 (22.22%) Desktop Support
2 4 (22.22%) Desktop Support Engineer
2 4 (22.22%) Developer
3 3 (16.67%) Administrator
3 3 (16.67%) Analyst
3 3 (16.67%) Business Intelligence Developer
3 3 (16.67%) DBA
3 3 (16.67%) SQL DBA
3 3 (16.67%) SQL Developer
4 2 (11.11%) Applications Engineer
4 2 (11.11%) Applications Support
4 2 (11.11%) Applications Support Engineer
4 2 (11.11%) Business Analyst
4 2 (11.11%) SQL BI Developer
4 2 (11.11%) SSIS Developer
4 2 (11.11%) SSRS Developer
5 1 (5.56%) Project Manager
5 1 (5.56%) Software Engineer
Libraries, Frameworks & Software Standards
1 1 (5.56%) .NET
1 1 (5.56%) ASP.NET
1 1 (5.56%) ASP.NET MVC 5
1 1 (5.56%) CSS
1 1 (5.56%) HTML
1 1 (5.56%) HTML5
1 1 (5.56%) jQuery
1 1 (5.56%) LINQ
1 1 (5.56%) LINQ to SQL
1 1 (5.56%) WCF
1 1 (5.56%) Web Services
Miscellaneous
1 4 (22.22%) Data Structures
1 4 (22.22%) NHS
Operating Systems
1 4 (22.22%) Windows
1 4 (22.22%) Windows 10
1 4 (22.22%) Windows 7
Processes & Methodologies
1 18 (100.00%) Business Intelligence
1 18 (100.00%) Programme Management
2 5 (27.78%) Agile Software Development
2 5 (27.78%) CRM
2 5 (27.78%) Data Modelling
3 4 (22.22%) ETL
3 4 (22.22%) Scrum
4 3 (16.67%) Data Analysis
4 3 (16.67%) Data Management
4 3 (16.67%) Open Source
5 2 (11.11%) Creative Problem-Solving
5 2 (11.11%) Data Architecture
5 2 (11.11%) ITIL
5 2 (11.11%) Kimball Methodology
5 2 (11.11%) Problem-Solving
5 2 (11.11%) Project Management
5 2 (11.11%) SDLC
5 2 (11.11%) Strategic Thinking
6 1 (5.56%) Database Optimisation
6 1 (5.56%) Waterfall
Programming Languages
1 9 (50.00%) SQL
2 6 (33.33%) T-SQL
3 2 (11.11%) Data Analysis Expressions (DAX)
3 2 (11.11%) PowerShell
4 1 (5.56%) C#
4 1 (5.56%) JavaScript
Qualifications
1 1 (5.56%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (16.67%) QA
2 1 (5.56%) PMO
System Software
1 1 (5.56%) Active Directory
Vendors
1 18 (100.00%) SAP
2 9 (50.00%) Microsoft