Period
to 24 September 2018

The following table provides summary statistics for contract job vacancies advertised in Bath with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 24 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Somerset > Bath
6 months to
24 Sep 2018
Same period 2017 Same period 2016
Rank 22 27 20
Rank change year-on-year +5 -7 +7
Contract jobs citing Digital Marketing 12 10 14
As % of all contract IT jobs advertised in Bath 5.94% 5.18% 7.00%
As % of the Processes & Methodologies category 7.32% 6.49% 9.52%
Number of daily rates quoted 8 10 12
Bath median daily rate £310 £500 £281
Median daily rate % change year-on-year -38.00% +77.78% -22.95%
10th Percentile £145 £279 £140
90th Percentile £338 £500 £405
Somerset median daily rate £315 £500 £291
% change year-on-year -37.00% +71.67% -20.21%
Number of hourly rates quoted 0 0 1
Bath median hourly rate - - £32.50
Somerset median hourly rate - - £32.50

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bath with a requirement for process or methodology skills.

All Process and Methodology Skills
Bath
Contract vacancies with a requirement for process or methodology skills 164 154 147
As % of all contract IT jobs advertised in Bath 81.19% 79.79% 73.50%
Number of daily rates quoted 105 108 85
Bath median daily rate £388 £400 £350
Median daily rate % change year-on-year -3.13% +14.29% -
10th Percentile £235 £300 £194
90th Percentile £538 £575 £463
Somerset median daily rate £400 £388 £351
% change year-on-year +3.23% +10.56% +0.14%
Number of hourly rates quoted 6 0 9
Bath median hourly rate £40.00 - £21.50
10th Percentile £24.84 - £10.15
90th Percentile £41.88 - £73.00
Somerset median hourly rate £42.50 £50.00 £38.00
% change year-on-year -15.00% +31.58% -6.46%

Digital Marketing
Job Vacancy Trend in Bath

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bath.

Job vacancy trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Trend in Bath

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Bath.

Contractor daily rate trend for Digital Marketing in Bath

Digital Marketing
Contractor Daily Rate Histogram in Bath

The daily rate distribution of IT jobs citing Digital Marketing in Bath over the 6 months to 24 September 2018.

Contractor daily rate histogram for Digital Marketing in Bath

For the 6 months to 24 September 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bath region with a requirement for Digital Marketing.

1 12 (100.00%) SAP
1 12 (100.00%) Business Intelligence
1 12 (100.00%) Electronics
1 12 (100.00%) Telecoms
1 12 (100.00%) Finance
1 12 (100.00%) Manufacturing
1 12 (100.00%) Programme Management
1 12 (100.00%) Marketing
2 7 (58.33%) Microsoft
2 7 (58.33%) SQL
3 6 (50.00%) SQL Server
4 5 (41.67%) T-SQL
4 5 (41.67%) Data Modelling
5 4 (33.33%) ETL
5 4 (33.33%) Data Warehouse
5 4 (33.33%) Microsoft Office
5 4 (33.33%) RDBMS
5 4 (33.33%) SQL Server Analysis Services
5 4 (33.33%) SQL Server 2008
5 4 (33.33%) SQL Server Reporting Services
5 4 (33.33%) SQL Server Integration Services
5 4 (33.33%) Relational Database
5 4 (33.33%) Data Structures
6 3 (25.00%) Open Source
6 3 (25.00%) Data Management
6 3 (25.00%) Data Analysis
6 3 (25.00%) QA
6 3 (25.00%) OLAP
6 3 (25.00%) CRM
7 2 (16.67%) Windows

Digital Marketing
Co-occurring IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) SharePoint
Applications
1 4 (33.33%) Microsoft Office
2 1 (8.33%) Microsoft Excel
2 1 (8.33%) MS Visio
Business Applications
1 1 (8.33%) Dynamics CRM
Cloud Services
1 2 (16.67%) IaaS
1 2 (16.67%) Microsoft Azure
1 2 (16.67%) PaaS
2 1 (8.33%) Office 365
Database & Business Intelligence
1 6 (50.00%) SQL Server
2 4 (33.33%) Data Warehouse
2 4 (33.33%) RDBMS
2 4 (33.33%) Relational Database
2 4 (33.33%) SQL Server 2008
2 4 (33.33%) SQL Server Analysis Services
2 4 (33.33%) SQL Server Integration Services
2 4 (33.33%) SQL Server Reporting Services
3 3 (25.00%) OLAP
4 2 (16.67%) MySQL
4 2 (16.67%) PostgreSQL
4 2 (16.67%) Power BI
4 2 (16.67%) Star Schema
5 1 (8.33%) SQL Server 2012
5 1 (8.33%) SQL Server 2014
5 1 (8.33%) SQL Server 2016
Development Applications
1 2 (16.67%) Team Foundation Server
2 1 (8.33%) SQL Server Management Studio (SSMS)
2 1 (8.33%) Visual Studio
General
1 12 (100.00%) Electronics
1 12 (100.00%) Finance
1 12 (100.00%) Manufacturing
1 12 (100.00%) Marketing
1 12 (100.00%) Telecoms
2 1 (8.33%) Billing
Job Titles
1 3 (25.00%) Administrator
1 3 (25.00%) Business Intelligence Developer
1 3 (25.00%) DBA
1 3 (25.00%) Developer
1 3 (25.00%) SQL DBA
1 3 (25.00%) Support Engineer
2 2 (16.67%) Analyst
2 2 (16.67%) Desktop Engineer
2 2 (16.67%) Desktop Support
2 2 (16.67%) Desktop Support Engineer
2 2 (16.67%) SQL BI Developer
2 2 (16.67%) SQL Developer
2 2 (16.67%) SSIS Developer
2 2 (16.67%) SSRS Developer
3 1 (8.33%) Applications Engineer
3 1 (8.33%) Applications Support
3 1 (8.33%) Applications Support Engineer
3 1 (8.33%) Contracts Manager
3 1 (8.33%) Power BI Developer
3 1 (8.33%) Transformation Manager
Miscellaneous
1 4 (33.33%) Data Structures
2 2 (16.67%) NHS
Operating Systems
1 2 (16.67%) Windows
1 2 (16.67%) Windows 10
1 2 (16.67%) Windows 7
Processes & Methodologies
1 12 (100.00%) Business Intelligence
1 12 (100.00%) Programme Management
2 5 (41.67%) Data Modelling
3 4 (33.33%) ETL
4 3 (25.00%) CRM
4 3 (25.00%) Data Analysis
4 3 (25.00%) Data Management
4 3 (25.00%) Open Source
5 2 (16.67%) Agile Software Development
5 2 (16.67%) Creative Problem-Solving
5 2 (16.67%) Data Architecture
5 2 (16.67%) Kimball Methodology
5 2 (16.67%) Problem-Solving
5 2 (16.67%) Project Management
5 2 (16.67%) Scrum
5 2 (16.67%) SDLC
5 2 (16.67%) Strategic Thinking
6 1 (8.33%) ERP
6 1 (8.33%) PRINCE
6 1 (8.33%) Waterfall
Programming Languages
1 7 (58.33%) SQL
2 5 (41.67%) T-SQL
3 2 (16.67%) Data Analysis Expressions (DAX)
3 2 (16.67%) PowerShell
Qualifications
1 1 (8.33%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (25.00%) QA
2 1 (8.33%) PMO
Vendors
1 12 (100.00%) SAP
2 7 (58.33%) Microsoft