Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Bath with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Somerset > Bath
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 39 68 53
Rank change year-on-year +29 -15 +23
Permanent jobs citing Digital Marketing 51 9 18
As % of all permanent IT jobs advertised in Bath 6.61% 1.47% 3.14%
As % of the Processes & Methodologies category 7.19% 1.65% 3.67%
Number of salaries quoted 41 9 18
Bath median annual salary £42,500 £34,500 £45,000
Median salary % change year-on-year +23.19% -23.33% -7.22%
10th Percentile £26,750 £26,250 £24,625
90th Percentile £52,500 £51,750 £55,250
Somerset median annual salary £42,500 £34,500 £45,000
% change year-on-year +23.19% -23.33% -8.16%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Bath with a requirement for process or methodology skills.

All Process and Methodology Skills
Bath
Permanent vacancies with a requirement for process or methodology skills 709 546 490
As % of all permanent IT jobs advertised in Bath 91.96% 89.07% 85.51%
Number of salaries quoted 606 511 463
Bath median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +14.29%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £60,000 £60,000 £63,750
Somerset median annual salary £41,000 £40,000 £37,500
% change year-on-year +2.50% +6.67% +7.14%

Digital Marketing
Job Vacancy Trend in Bath

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bath.

Job vacancy trend for Digital Marketing in Bath

Digital Marketing
Salary Trend in Bath

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Bath.

Salary trend for Digital Marketing in Bath

Digital Marketing
Salary Histogram in Bath

The salary distribution of IT jobs citing Digital Marketing in Bath over the 6 months to 21 November 2017.

Salary histogram for Digital Marketing in Bath

For the 6 months to 21 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bath region with a requirement for Digital Marketing.

1 51 (100.00%) SAP
1 51 (100.00%) Business Intelligence
1 51 (100.00%) Electronics
1 51 (100.00%) Telecoms
1 51 (100.00%) Finance
1 51 (100.00%) Manufacturing
1 51 (100.00%) Programme Management
1 51 (100.00%) Marketing
2 26 (50.98%) SQL Server Reporting Services
2 26 (50.98%) SQL Server
2 26 (50.98%) SQL Server 2008
3 25 (49.02%) SQL
4 21 (41.18%) Microsoft
5 19 (37.25%) T-SQL
5 19 (37.25%) Data Modelling
5 19 (37.25%) Agile Software Development
5 19 (37.25%) SQL Server Integration Services
6 17 (33.33%) SQL Server Analysis Services
6 17 (33.33%) Data Architecture
7 13 (25.49%) Scrum
7 13 (25.49%) RDBMS
7 13 (25.49%) Star Schema
7 13 (25.49%) Kimball Methodology
7 13 (25.49%) Relational Database
7 13 (25.49%) Creative Problem-Solving
7 13 (25.49%) Strategic Thinking
8 11 (21.57%) ITIL
9 8 (15.69%) Business Intelligence Development Studio
9 8 (15.69%) QlikView
10 6 (11.76%) SQL Server 2014

Digital Marketing
Co-occurring IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (11.76%) SharePoint
2 1 (1.96%) IIS
Business Applications
1 4 (7.84%) Unit4 Business World
2 1 (1.96%) Dynamics CRM
Cloud Services
1 5 (9.80%) Office 365
2 1 (1.96%) Cloud Computing
Database & Business Intelligence
1 26 (50.98%) SQL Server
1 26 (50.98%) SQL Server 2008
1 26 (50.98%) SQL Server Reporting Services
2 19 (37.25%) SQL Server Integration Services
3 17 (33.33%) SQL Server Analysis Services
4 13 (25.49%) RDBMS
4 13 (25.49%) Relational Database
4 13 (25.49%) Star Schema
5 8 (15.69%) Business Intelligence Development Studio
5 8 (15.69%) QlikView
6 6 (11.76%) SQL Server 2012
6 6 (11.76%) SQL Server 2014
7 3 (5.88%) CouchDB
8 2 (3.92%) SSDT
Development Applications
1 6 (11.76%) Visual Studio
2 1 (1.96%) Team Foundation Server
General
1 51 (100.00%) Electronics
1 51 (100.00%) Finance
1 51 (100.00%) Manufacturing
1 51 (100.00%) Marketing
1 51 (100.00%) Telecoms
2 6 (11.76%) Banking
2 6 (11.76%) Retail
Job Titles
1 16 (31.37%) Developer
2 15 (29.41%) Business Intelligence Developer
3 12 (23.53%) Business Intelligence Lead
4 9 (17.65%) SQL BI Developer
4 9 (17.65%) SQL Developer
5 7 (13.73%) SSRS Developer
6 6 (11.76%) Database Developer
6 6 (11.76%) Lead Developer
6 6 (11.76%) SQL Database Developer
6 6 (11.76%) Team Leader
7 5 (9.80%) Change and Release Manager
7 5 (9.80%) Change Manager
7 5 (9.80%) Consultant
7 5 (9.80%) DBA
7 5 (9.80%) Release Manager
7 5 (9.80%) SharePoint Consultant
7 5 (9.80%) SharePoint Support
7 5 (9.80%) SQL DBA
7 5 (9.80%) SQL Server DBA
7 5 (9.80%) Support Consultant
Libraries, Frameworks & Software Standards
1 1 (1.96%) Web Services
Miscellaneous
1 6 (11.76%) Digital Media
1 6 (11.76%) FMCG
1 6 (11.76%) IPTV
1 6 (11.76%) NHS
2 4 (7.84%) Computer Science
3 2 (3.92%) Data Structures
4 1 (1.96%) CMDB
Operating Systems
1 4 (7.84%) Linux
Processes & Methodologies
1 51 (100.00%) Business Intelligence
1 51 (100.00%) Programme Management
2 19 (37.25%) Agile Software Development
2 19 (37.25%) Data Modelling
3 17 (33.33%) Data Architecture
4 13 (25.49%) Creative Problem-Solving
4 13 (25.49%) Kimball Methodology
4 13 (25.49%) Scrum
4 13 (25.49%) Strategic Thinking
5 11 (21.57%) ITIL
6 5 (9.80%) Matrix Management
6 5 (9.80%) Matrix Organization
6 5 (9.80%) Performance Tuning
6 5 (9.80%) PRINCE2
6 5 (9.80%) Release Management
6 5 (9.80%) SDLC
6 5 (9.80%) Waterfall
7 4 (7.84%) Data Governance
7 4 (7.84%) Logical Data Model
7 4 (7.84%) Open Source
Programming Languages
1 25 (49.02%) SQL
2 19 (37.25%) T-SQL
3 4 (7.84%) Python
4 3 (5.88%) Bash Shell
4 3 (5.88%) JavaScript
4 3 (5.88%) PowerShell
Qualifications
1 4 (7.84%) Computer Science Degree
1 4 (7.84%) Degree
Quality Assurance & Compliance
1 1 (1.96%) QA
Vendors
1 51 (100.00%) SAP
2 21 (41.18%) Microsoft