Period
to 25 February 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Bath. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Somerset > Bath
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 23 21 19
Rank change year-on-year -2 -2 +1
Contract jobs citing Marketing 6 7 15
As % of all contract IT jobs advertised in Bath 3.28% 3.95% 7.94%
As % of the General category 13.64% 12.73% 22.73%
Number of daily rates quoted 6 6 15
Bath median daily rate £253 £273 £365
Median daily rate % change year-on-year -7.34% -25.34% +64.04%
10th Percentile £143 £208 £213
90th Percentile £388 £403 £422
Somerset median daily rate £315 £324 £365
% change year-on-year -2.70% -11.30% +0.69%
Number of hourly rates quoted 0 1 0
Bath median hourly rate - £16.00 -
Somerset median hourly rate - £16.00 -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bath with a requirement for common skills.

All General Skills
Bath
Contract vacancies with a requirement for common skills 44 55 66
As % of all contract IT jobs advertised in Bath 24.04% 31.07% 34.92%
Number of daily rates quoted 23 40 55
Bath median daily rate £315 £300 £375
Median daily rate % change year-on-year +5.00% -20.00% +7.14%
10th Percentile £122 £198 £251
90th Percentile £424 £421 £488
Somerset median daily rate £375 £350 £375
% change year-on-year +7.14% -6.67% -6.25%
Number of hourly rates quoted 6 3 1
Bath median hourly rate £42.50 £16.50 £35.00
Median hourly rate % change year-on-year +157.58% -52.86% +75.00%
10th Percentile £23.00 £15.55 £32.50
90th Percentile £116.25 £30.45 £37.50
Somerset median hourly rate £38.75 £39.00 £40.28
% change year-on-year -0.64% -3.17% +46.45%

Marketing
Job Vacancy Trend in Bath

Job postings citing Marketing as a percentage of all IT jobs advertised in Bath.

Job vacancy trend for Marketing in Bath

Marketing
Contractor Daily Rate Trend in Bath

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Bath.

Contractor daily rate trend for Marketing in Bath

Marketing
Contractor Daily Rate Histogram in Bath

The daily rate distribution of IT jobs citing Marketing in Bath over the 6 months to 25 February 2018.

Contractor daily rate histogram for Marketing in Bath

Marketing
Contractor Hourly Rate Trend in Bath

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Bath.

Contractor hourly rate trend for Marketing in Bath

For the 6 months to 25 February 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bath region with a requirement for Marketing.

1 3 (50.00%) Digital Marketing
2 2 (33.33%) Microsoft
2 2 (33.33%) Business Intelligence
2 2 (33.33%) HTML
2 2 (33.33%) SAP
2 2 (33.33%) CSS
2 2 (33.33%) Programme Management
2 2 (33.33%) Electronics
2 2 (33.33%) Telecoms
2 2 (33.33%) Finance
2 2 (33.33%) Manufacturing
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Scrum
3 1 (16.67%) Web Design
3 1 (16.67%) Agile Software Development
3 1 (16.67%) SQL Server Reporting Services
3 1 (16.67%) SQL Server Integration Services
3 1 (16.67%) Degree
3 1 (16.67%) Unica
3 1 (16.67%) Direct Marketing
3 1 (16.67%) Copywriting
3 1 (16.67%) Microsoft Excel
3 1 (16.67%) CRM
3 1 (16.67%) Data Modelling
3 1 (16.67%) ETL
3 1 (16.67%) Java
3 1 (16.67%) SQL
3 1 (16.67%) T-SQL
3 1 (16.67%) MySQL
3 1 (16.67%) SQL Server

Marketing
Co-occurring IT Skills in Bath by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (16.67%) Microsoft Excel
1 1 (16.67%) Microsoft Office
Business Applications
1 1 (16.67%) Unica
Cloud Services
1 1 (16.67%) Salesforce Sales Cloud
1 1 (16.67%) Salesforce Service Cloud
1 1 (16.67%) Silverpop
Database & Business Intelligence
1 1 (16.67%) MySQL
1 1 (16.67%) RDBMS
1 1 (16.67%) Relational Database
1 1 (16.67%) SQL Server
1 1 (16.67%) SQL Server 2008
1 1 (16.67%) SQL Server Analysis Services
1 1 (16.67%) SQL Server Integration Services
1 1 (16.67%) SQL Server Reporting Services
1 1 (16.67%) Star Schema
General
1 2 (33.33%) Electronics
1 2 (33.33%) Finance
1 2 (33.33%) Manufacturing
1 2 (33.33%) Telecoms
Job Titles
1 5 (83.33%) Developer
2 1 (16.67%) Administrator
2 1 (16.67%) Automation Consultant
2 1 (16.67%) Business Intelligence Developer
2 1 (16.67%) Consultant
2 1 (16.67%) CRM Developer
2 1 (16.67%) Database Developer
2 1 (16.67%) Email Developer
2 1 (16.67%) HTML Developer
2 1 (16.67%) Marketing Automation Consultant
2 1 (16.67%) Marketing Consultant
2 1 (16.67%) Salesforce Administrator
2 1 (16.67%) Salesforce Developer
2 1 (16.67%) SQL BI Developer
2 1 (16.67%) SQL Developer
2 1 (16.67%) SSIS Developer
2 1 (16.67%) SSRS Developer
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
2 1 (16.67%) Sass
Miscellaneous
1 1 (16.67%) Analytical Skills
Processes & Methodologies
1 3 (50.00%) Digital Marketing
2 2 (33.33%) Business Intelligence
2 2 (33.33%) Programme Management
3 1 (16.67%) Agile Software Development
3 1 (16.67%) Configure, Price, Quote (CPQ)
3 1 (16.67%) Copywriting
3 1 (16.67%) Creative Problem-Solving
3 1 (16.67%) CRM
3 1 (16.67%) Data Architecture
3 1 (16.67%) Data Cleansing
3 1 (16.67%) Data Deduplication
3 1 (16.67%) Data Modelling
3 1 (16.67%) Direct Marketing
3 1 (16.67%) ETL
3 1 (16.67%) Kimball Methodology
3 1 (16.67%) Marketing Automation
3 1 (16.67%) Scrum
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) Strategic Thinking
3 1 (16.67%) Web Design
Programming Languages
1 1 (16.67%) Apex Code
1 1 (16.67%) Java
1 1 (16.67%) SQL
1 1 (16.67%) T-SQL
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 1 (16.67%) GDPR
Vendors
1 2 (33.33%) Microsoft
1 2 (33.33%) SAP
2 1 (16.67%) IBM
2 1 (16.67%) Salesforce.com
2 1 (16.67%) Tableau