The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for B2C skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited B2C over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

B2C (Business-to-Consumer)
South East / Berkshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 95 123 110
Rank change year-on-year +28 -13  
Contract jobs citing B2C 10 2 8
As % of all contract IT jobs advertised in Berkshire 0.55% 0.084% 0.33%
As % of the Processes & Methodologies category 0.67% 0.11% 0.42%
Number of daily rates quoted 5 1 5
Median daily rate £400 £238 £263
Median daily rate % change year-on-year +68.42% -9.52%  
90% offered a daily rate of more than £280 £231 £235
10% offered a daily rate of more than £480 £244 £495
UK excluding London median daily rate £400 £438 £425
% change year-on-year -8.57% +2.94%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £36.00 £42.50 -
% change year-on-year -15.29% -  

B2C is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 1486 1903 1910
As % of all contract IT job vacancies advertised in Berkshire 81.29% 79.92% 79.35%
Number of daily rates quoted 2760 3843 2994
Median daily rate £425 £400 £388
Median daily rate % change year-on-year +6.25% +3.22%  
90% offered a daily rate of more than £294 £250 £235
10% offered a daily rate of more than £575 £538 £525
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 173 195 121
Median hourly rate £18.00 £19.61 £21.55
Median hourly rate % change year-on-year -8.21% -9.00%  
90% offered a hourly rate of more than £12.00 £11.75 £13.13
10% offered a hourly rate of more than £38.75 £34.50 £40.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

B2C
Job Vacancy Trend in Berkshire

Job postings citing B2C as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for B2C in Berkshire

B2C
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing B2C in Berkshire.

Contractor daily rate trend for B2C in Berkshire

B2C
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing B2C in Berkshire over the 3 months to 28 June 2017.

Contractor daily rate histogram for B2C in Berkshire

B2C
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing B2C within the Berkshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead - 3 £375 - 1
Slough - 2 £400 - 2
Reading +13 1 £500 -
B2C
South East

For the 6 months to 28 June 2017, IT contractor jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for B2C.

1 7 (53.85%) B2B
1 7 (53.85%) Agile Software Development
2 6 (46.15%) Marketing
3 5 (38.46%) Telecoms
4 4 (30.77%) CRM
4 4 (30.77%) Waterfall
5 3 (23.08%) Marketo
5 3 (23.08%) Strategic Planning
5 3 (23.08%) Customer Acquisition
5 3 (23.08%) Salesforce.com
5 3 (23.08%) Stakeholder Management
6 2 (15.38%) Retail
6 2 (15.38%) Data Management
6 2 (15.38%) Finance
6 2 (15.38%) CSS
6 2 (15.38%) HTML
6 2 (15.38%) Salesforce Marketing Cloud
6 2 (15.38%) SDLC
6 2 (15.38%) Eloqua
6 2 (15.38%) Customer Insight
6 2 (15.38%) NetSuite
7 1 (7.69%) Information Architecture
7 1 (7.69%) OmniGraffle
7 1 (7.69%) Axure RP
7 1 (7.69%) Computer Science
7 1 (7.69%) Copywriting
7 1 (7.69%) Email Marketing
7 1 (7.69%) Amazon AWS
7 1 (7.69%) SaaS
7 1 (7.69%) Analytics

B2C
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) CMS
Applications
1 1 (7.69%) MS Visio
1 1 (7.69%) OmniGraffle
Business Applications
1 2 (15.38%) Eloqua
1 2 (15.38%) NetSuite
2 1 (7.69%) Adobe Campaign
Cloud Services
1 1 (7.69%) Amazon AWS
1 1 (7.69%) SaaS
Communications & Networking
1 1 (7.69%) Internet
Development Applications
1 1 (7.69%) Axure RP
General
1 6 (46.15%) Marketing
2 5 (38.46%) Telecoms
3 2 (15.38%) Finance
3 2 (15.38%) Retail
4 1 (7.69%) Brand Awareness
4 1 (7.69%) Manufacturing
Job Titles
1 4 (30.77%) Architect
2 2 (15.38%) Analyst
2 2 (15.38%) Business Analyst
2 2 (15.38%) CRM Analyst
2 2 (15.38%) CRM Business Analyst
2 2 (15.38%) Salesforce Architect
2 2 (15.38%) Salesforce Solution Architect
2 2 (15.38%) Solutions Architect
3 1 (7.69%) AWS Architect
3 1 (7.69%) AWS Developer
3 1 (7.69%) Category Manager
3 1 (7.69%) Commercial Manager
3 1 (7.69%) Developer
3 1 (7.69%) Email Marketing Manager
3 1 (7.69%) Head of Strategy
3 1 (7.69%) Marketing Manager
3 1 (7.69%) User Experience Architect
Libraries, Frameworks & Software Standards
1 2 (15.38%) CSS
1 2 (15.38%) HTML
Miscellaneous
1 1 (7.69%) Computer Science
1 1 (7.69%) Taxonomies
1 1 (7.69%) User Experience
Processes & Methodologies
1 7 (53.85%) Agile Software Development
1 7 (53.85%) B2B
2 4 (30.77%) CRM
2 4 (30.77%) Waterfall
3 3 (23.08%) Customer Acquisition
3 3 (23.08%) Stakeholder Management
3 3 (23.08%) Strategic Planning
4 2 (15.38%) Customer Insight
4 2 (15.38%) Data Management
4 2 (15.38%) SDLC
5 1 (7.69%) Analytics
5 1 (7.69%) Continuous Improvement
5 1 (7.69%) Copywriting
5 1 (7.69%) Disruptive Innovation
5 1 (7.69%) Email Marketing
5 1 (7.69%) Information Architecture
5 1 (7.69%) Marketing Automation
5 1 (7.69%) Prototyping
5 1 (7.69%) Web Development
5 1 (7.69%) Wireframes
Programming Languages
1 1 (7.69%) JavaScript
Qualifications
1 1 (7.69%) AWS Certification
1 1 (7.69%) Degree
Vendors
1 3 (23.08%) Marketo
1 3 (23.08%) Salesforce.com
2 2 (15.38%) Salesforce Marketing Cloud
3 1 (7.69%) Adobe
3 1 (7.69%) HubSpot