The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Market Research skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Market Research over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Market Research
South East / Berkshire
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 94 - -
Rank change year-on-year - 0  
Contract jobs citing Market Research 5 0 0
As % of all contract IT jobs advertised in Berkshire 0.27% - -
As % of the Processes & Methodologies category 0.33% - -
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate £422 £414 £400
% change year-on-year +2.05% +3.43%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £55.00 -

Market Research is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 1493 1861 1933
As % of all contract IT job vacancies advertised in Berkshire 81.27% 80.01% 78.99%
Number of daily rates quoted 712 1025 954
Median daily rate £425 £400 £398
Median daily rate % change year-on-year +6.25% +0.62%  
90% offered a daily rate of more than £300 £250 £245
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 59 71 76
Median hourly rate £18.00 £19.61 £21.55
Median hourly rate % change year-on-year -8.21% -9.00%  
90% offered a hourly rate of more than £12.00 £12.00 £13.48
10% offered a hourly rate of more than £37.50 £32.00 £39.70
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Market Research
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Market Research as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Market Research in Berkshire

Market Research
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Market Research in Berkshire.

Contractor daily rate trend for Market Research in Berkshire

Market Research
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Market Research within the Berkshire region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 5 - -
Market Research
South East

For the 6 months to 26 June 2017, IT contractor jobs citing Market Research also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Market Research.

1 7 (77.78%) Marketing
2 5 (55.56%) Analytics
2 5 (55.56%) Customer Segmentation
2 5 (55.56%) Data Mining
2 5 (55.56%) Digital Analytics
2 5 (55.56%) Actionable Insight
3 4 (44.44%) Advertising
3 4 (44.44%) Competitor Analysis
4 3 (33.33%) Online Marketing
4 3 (33.33%) Analytical Skills
4 3 (33.33%) Telecoms
4 3 (33.33%) Conversion Rate Optimisation
4 3 (33.33%) Digital Marketing
5 2 (22.22%) Optimizely
5 2 (22.22%) WebTrends
5 2 (22.22%) Oracle
5 2 (22.22%) Agile Software Development
5 2 (22.22%) Maxymiser
5 2 (22.22%) Psychology
6 1 (11.11%) Mandarin Language
6 1 (11.11%) Degree

Market Research
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (22.22%) WebTrends
Database & Business Intelligence
1 5 (55.56%) Data Mining
General
1 7 (77.78%) Marketing
2 4 (44.44%) Advertising
3 3 (33.33%) Telecoms
4 1 (11.11%) Mandarin Language
Job Titles
1 5 (55.56%) Analyst
1 5 (55.56%) Digital Analyst
2 4 (44.44%) Marketing Assistant
3 2 (22.22%) Digital Analytics Analyst
3 2 (22.22%) Digital Performance Analyst
3 2 (22.22%) Performance Analyst
Miscellaneous
1 3 (33.33%) Analytical Skills
Processes & Methodologies
1 5 (55.56%) Actionable Insight
1 5 (55.56%) Analytics
1 5 (55.56%) Customer Segmentation
1 5 (55.56%) Digital Analytics
2 4 (44.44%) Competitor Analysis
3 3 (33.33%) Conversion Rate Optimisation
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Online Marketing
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Psychology
Qualifications
1 1 (11.11%) Degree
Vendors
1 2 (22.22%) Maxymiser
1 2 (22.22%) Optimizely
1 2 (22.22%) Oracle