Period
to 10 December 2018

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Product Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Product Marketing over the 6 months to 10 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Product Marketing
South East > Berkshire
6 months to
10 Dec 2018
Same period 2017 Same period 2016
Rank 175 172 166
Rank change year-on-year -3 -6 +16
Contract jobs citing Product Marketing 4 3 5
As % of all contract IT jobs advertised in Berkshire 0.093% 0.073% 0.12%
As % of the Processes & Methodologies category 0.11% 0.087% 0.14%
Number of daily rates quoted 3 1 1
Berkshire median daily rate £388 £500 £255
Median daily rate % change year-on-year -22.50% +96.08% +2.00%
10th Percentile £369 £500 £248
90th Percentile £499 £500 £263
South East median daily rate £451 £500 £253
% change year-on-year -9.75% +98.02% -22.31%
Number of hourly rates quoted 0 0 0
Berkshire median hourly rate - - -
South East median hourly rate £17.00 - -

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3,690 3,463 3,507
As % of all contract IT jobs advertised in Berkshire 85.38% 84.77% 83.14%
Number of daily rates quoted 1,748 1,810 1,866
Berkshire median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £248 £263 £250
90th Percentile £588 £588 £575
South East median daily rate £438 £425 £400
% change year-on-year +3.00% +6.25% +1.91%
Number of hourly rates quoted 83 110 135
Berkshire median hourly rate £21.50 £14.50 £18.50
Median hourly rate % change year-on-year +48.28% -21.62% -27.55%
10th Percentile £12.00 £11.25 £11.25
90th Percentile £48.50 £41.50 £50.00
South East median hourly rate £25.12 £23.00 £24.23
% change year-on-year +9.22% -5.06% -3.10%

Product Marketing
Job Vacancy Trend in Berkshire

Job postings citing Product Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Product Marketing in Berkshire

Product Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Product Marketing in Berkshire.

Contractor daily rate trend for Product Marketing in Berkshire

Product Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Product Marketing in Berkshire over the 6 months to 10 December 2018.

Contractor daily rate histogram for Product Marketing in Berkshire

Product Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Product Marketing in Berkshire.

Contractor hourly rate trend for Product Marketing in Berkshire

Product Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the Berkshire region over the 6 months to 10 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -4 2 £388 -
Product Marketing
South East

For the 6 months to 10 December 2018, IT contractor jobs citing Product Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Product Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Analytical Skills
2 3 (75.00%) Agile Software Development
3 2 (50.00%) Google
3 2 (50.00%) Thought Leadership
3 2 (50.00%) Performance Metrics
3 2 (50.00%) Network Marketing
3 2 (50.00%) Degree
3 2 (50.00%) Google Analytics
3 2 (50.00%) Display Advertising
3 2 (50.00%) Digital Marketing
3 2 (50.00%) Global Marketing
3 2 (50.00%) Integrated Marketing
3 2 (50.00%) B2B Marketing
3 2 (50.00%) Demand Generation
3 2 (50.00%) Master's Degree
3 2 (50.00%) Performance Measurement
3 2 (50.00%) Sales Enablement
3 2 (50.00%) B2B
3 2 (50.00%) SEO
3 2 (50.00%) Advertising
3 2 (50.00%) MBA
3 2 (50.00%) Online Marketing
3 2 (50.00%) Social Media
3 2 (50.00%) Marketing Strategy
3 2 (50.00%) Analytics
3 2 (50.00%) Campaign Management
3 2 (50.00%) Marketo
4 1 (25.00%) User Experience
4 1 (25.00%) Stakeholder Management

Product Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (50.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
3 1 (25.00%) Billing
3 1 (25.00%) Finance
3 1 (25.00%) Legal
Job Titles
1 2 (50.00%) Campaign Manager
1 2 (50.00%) Strategy Manager
2 1 (25.00%) Insight Manager
2 1 (25.00%) Product Manager
2 1 (25.00%) Project Manager
Miscellaneous
1 3 (75.00%) Analytical Skills
2 2 (50.00%) Social Media
3 1 (25.00%) User Experience
Processes & Methodologies
1 3 (75.00%) Agile Software Development
2 2 (50.00%) Analytics
2 2 (50.00%) B2B
2 2 (50.00%) B2B Marketing
2 2 (50.00%) Campaign Management
2 2 (50.00%) Demand Generation
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Display Advertising
2 2 (50.00%) Global Marketing
2 2 (50.00%) Integrated Marketing
2 2 (50.00%) Marketing Strategy
2 2 (50.00%) Network Marketing
2 2 (50.00%) Online Marketing
2 2 (50.00%) Performance Measurement
2 2 (50.00%) Performance Metrics
2 2 (50.00%) Sales Enablement
2 2 (50.00%) SEO
2 2 (50.00%) Thought Leadership
3 1 (25.00%) Scrum
3 1 (25.00%) Stakeholder Management
Qualifications
1 2 (50.00%) Degree
1 2 (50.00%) Master's Degree
1 2 (50.00%) MBA
Vendors
1 2 (50.00%) Google
1 2 (50.00%) Marketo