Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Birmingham with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
West Midlands > Birmingham
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 89 98 84
Rank change year-on-year +9 -14 +2
Contract jobs citing Digital Marketing 6 7 2
As % of all contract IT jobs advertised in Birmingham 0.38% 0.47% 0.15%
As % of the Processes & Methodologies category 0.47% 0.57% 0.19%
Number of daily rates quoted 5 5 3
Birmingham median daily rate £275 £325 £450
Median daily rate % change year-on-year -15.38% -27.78% +68.22%
West Midlands median daily rate £400 £375 £400
% change year-on-year +6.67% -6.31% +23.15%
Number of hourly rates quoted 0 0 0
Birmingham median hourly rate - - -
West Midlands median hourly rate £50.00 - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Contract vacancies with a requirement for process or methodology skills 1269 1223 1041
As % of all contract IT jobs advertised in Birmingham 80.93% 81.42% 75.93%
Number of daily rates quoted 934 789 648
Birmingham median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% +4.17%
10th Percentile £231 £249 £225
90th Percentile £525 £550 £502
West Midlands median daily rate £400 £400 £375
% change year-on-year - +6.67% +7.14%
Number of hourly rates quoted 19 27 38
Birmingham median hourly rate £17.50 £17.50 £17.50
10th Percentile £12.45 £10.83 £10.40
90th Percentile £45.35 £31.21 £43.75
West Midlands median hourly rate £25.00 £18.00 £20.00
% change year-on-year +38.89% -10.00% -1.23%

Digital Marketing
Job Vacancy Trend in Birmingham

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Digital Marketing in Birmingham

Digital Marketing
Contractor Daily Rate Trend in Birmingham

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Birmingham.

Contractor daily rate trend for Digital Marketing in Birmingham

Digital Marketing
Contractor Daily Rate Histogram in Birmingham

The daily rate distribution of IT jobs citing Digital Marketing in Birmingham over the 6 months to 20 November 2017.

Contractor daily rate histogram for Digital Marketing in Birmingham

For the 6 months to 20 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Birmingham region with a requirement for Digital Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) Finance
3 3 (50.00%) Manufacturing
3 3 (50.00%) Agile Software Development
3 3 (50.00%) Business Intelligence
3 3 (50.00%) Electronics
3 3 (50.00%) Telecoms
3 3 (50.00%) SAP
3 3 (50.00%) Programme Management
4 2 (33.33%) .NET
4 2 (33.33%) NHS
4 2 (33.33%) PRINCE
4 2 (33.33%) Project Management
5 1 (16.67%) MySQL
5 1 (16.67%) TDD
5 1 (16.67%) Business Analysis
5 1 (16.67%) Requirements Management
5 1 (16.67%) Stakeholder Management
5 1 (16.67%) CMS
5 1 (16.67%) MVC
5 1 (16.67%) CSS
5 1 (16.67%) OO
5 1 (16.67%) Data Warehouse
5 1 (16.67%) MS Visio
5 1 (16.67%) SMS
5 1 (16.67%) C
5 1 (16.67%) C#
5 1 (16.67%) HTML
5 1 (16.67%) PHP
5 1 (16.67%) SQL

Digital Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Sitecore CMS
1 1 (16.67%) Umbraco
1 1 (16.67%) WordPress
Applications
1 1 (16.67%) MS Visio
Cloud Services
1 1 (16.67%) Amazon AWS
1 1 (16.67%) Microsoft Azure
Communications & Networking
1 1 (16.67%) SMS
Database & Business Intelligence
1 1 (16.67%) Data Warehouse
1 1 (16.67%) MySQL
Development Applications
1 1 (16.67%) Git (software)
General
1 6 (100.00%) Marketing
2 4 (66.67%) Finance
3 3 (50.00%) Electronics
3 3 (50.00%) Manufacturing
3 3 (50.00%) Telecoms
Job Titles
1 2 (33.33%) Clinical Project Manager
1 2 (33.33%) Project Manager
2 1 (16.67%) .NET Architect
2 1 (16.67%) .NET Solutions Architect
2 1 (16.67%) Analyst
2 1 (16.67%) Architect
2 1 (16.67%) Azure Architect
2 1 (16.67%) Business Analyst
2 1 (16.67%) Business Systems Analyst
2 1 (16.67%) Copywriter
2 1 (16.67%) Developer
2 1 (16.67%) Digital Copywriter
2 1 (16.67%) PHP Developer
2 1 (16.67%) PHP Symfony Developer
2 1 (16.67%) Solutions Architect
2 1 (16.67%) Symfony Developer
2 1 (16.67%) Systems Analyst
Libraries, Frameworks & Software Standards
1 2 (33.33%) .NET
2 1 (16.67%) CSS
2 1 (16.67%) HTML
2 1 (16.67%) RESTful
2 1 (16.67%) Symfony
Miscellaneous
1 2 (33.33%) NHS
2 1 (16.67%) User Experience
Processes & Methodologies
1 3 (50.00%) Agile Software Development
1 3 (50.00%) Business Intelligence
1 3 (50.00%) Programme Management
2 2 (33.33%) PRINCE
2 2 (33.33%) Project Management
3 1 (16.67%) Business Analysis
3 1 (16.67%) Copywriting
3 1 (16.67%) Microservices
3 1 (16.67%) MVC
3 1 (16.67%) OO
3 1 (16.67%) OO PHP
3 1 (16.67%) Requirements Management
3 1 (16.67%) SDLC
3 1 (16.67%) Stakeholder Management
3 1 (16.67%) TDD
3 1 (16.67%) Time Management
3 1 (16.67%) User Acceptance Testing
3 1 (16.67%) User Stories
Programming Languages
1 1 (16.67%) C
1 1 (16.67%) C#
1 1 (16.67%) PHP
1 1 (16.67%) PHP 4
1 1 (16.67%) PHP 5
1 1 (16.67%) SQL
Vendors
1 3 (50.00%) SAP
2 1 (16.67%) Sitecore