The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / West Midlands
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 113 130 104
Rank change year-on-year +17 -26  
Contract jobs citing Digital Marketing 8 11 13
As % of all contract IT jobs advertised in the West Midlands 0.39% 0.36% 0.56%
As % of the Processes & Methodologies category 0.46% 0.44% 0.72%
Number of daily rates quoted 7 8 7
Median daily rate £300 £375 £325
Median daily rate % change year-on-year -20.00% +15.38%  
90% offered a daily rate of more than £275 £325 £210
10% offered a daily rate of more than £545 £515 £400
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 1728 2505 1797
As % of all contract IT job vacancies advertised in the West Midlands 83.60% 82.62% 77.12%
Number of daily rates quoted 1031 1502 1114
Median daily rate £413 £400 £375
Median daily rate % change year-on-year +3.12% +6.66%  
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 70 54 74
Median hourly rate £28.00 £24.00 £25.00
Median hourly rate % change year-on-year +16.66% -4.00%  
90% offered a hourly rate of more than £12.50 £13.00 £15.00
10% offered a hourly rate of more than £52.50 £42.15 £44.25
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the West Midlands.

Contractor daily rate trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Digital Marketing in the West Midlands over the 3 months to 27 June 2017.

Contractor daily rate histogram for Digital Marketing in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +9 4 £288 -23.33% 3
Coventry +14 2 £475 -
Digital Marketing
England

For the 6 months to 27 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Digital Marketing.

1 10 (100.00%) Marketing
2 5 (50.00%) HTML
3 4 (40.00%) MVC
3 4 (40.00%) Finance
3 4 (40.00%) PHP
3 4 (40.00%) CSS
3 4 (40.00%) MySQL
3 4 (40.00%) Agile Software Development
4 3 (30.00%) TDD
4 3 (30.00%) Stakeholder Management
4 3 (30.00%) PHP 5
4 3 (30.00%) PHP 4
4 3 (30.00%) Git (software)
4 3 (30.00%) RESTful
4 3 (30.00%) JavaScript
4 3 (30.00%) OO
4 3 (30.00%) Project Management
4 3 (30.00%) AngularJS
4 3 (30.00%) OO PHP
5 2 (20.00%) Laravel
5 2 (20.00%) GitHub
5 2 (20.00%) Business Intelligence
5 2 (20.00%) Electronics
5 2 (20.00%) Telecoms
5 2 (20.00%) Change Management
5 2 (20.00%) OOP
5 2 (20.00%) SAP
5 2 (20.00%) .NET
5 2 (20.00%) PHPUnit
5 2 (20.00%) HTML5

Digital Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) WordPress
2 1 (10.00%) Apache
2 1 (10.00%) ColdFusion
Applications
1 1 (10.00%) MS Visio
Business Applications
1 2 (20.00%) SAP Oil and Gas
Cloud Services
1 2 (20.00%) GitHub
Communications & Networking
1 1 (10.00%) Internet
1 1 (10.00%) LDAP
Database & Business Intelligence
1 4 (40.00%) MySQL
Development Applications
1 3 (30.00%) Git (software)
2 2 (20.00%) PHPUnit
General
1 10 (100.00%) Marketing
2 4 (40.00%) Finance
3 2 (20.00%) Electronics
3 2 (20.00%) Manufacturing
3 2 (20.00%) Telecoms
4 1 (10.00%) Automotive
4 1 (10.00%) Publishing
Job Titles
1 5 (50.00%) Developer
2 3 (30.00%) Digital Project Manager
2 3 (30.00%) PHP Developer
2 3 (30.00%) Project Manager
3 2 (20.00%) Digital Marketing Manager
3 2 (20.00%) Marketing Manager
3 2 (20.00%) Marketing Project Manager
3 2 (20.00%) Symfony Developer
4 1 (10.00%) Analyst
4 1 (10.00%) Architect
4 1 (10.00%) Business Analyst
4 1 (10.00%) Cloud Architect
4 1 (10.00%) CRM Analyst
4 1 (10.00%) CRM Business Analyst
4 1 (10.00%) JavaScript Developer
4 1 (10.00%) PHP Laravel Developer
4 1 (10.00%) PHP Symfony Developer
4 1 (10.00%) Stakeholder Manager
4 1 (10.00%) Testing Project Manager
4 1 (10.00%) UI Developer
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 4 (40.00%) CSS
3 3 (30.00%) AngularJS
3 3 (30.00%) RESTful
4 2 (20.00%) .NET
4 2 (20.00%) Ajax
4 2 (20.00%) HTML5
4 2 (20.00%) Laravel
4 2 (20.00%) Symfony
5 1 (10.00%) CodeIgniter
5 1 (10.00%) CSS3
5 1 (10.00%) jQuery
5 1 (10.00%) LAMP
5 1 (10.00%) Twitter Bootstrap
5 1 (10.00%) Web Services
Miscellaneous
1 1 (10.00%) Analytical Skills
1 1 (10.00%) CMDB
1 1 (10.00%) Public Cloud
1 1 (10.00%) Social Media
Operating Systems
1 1 (10.00%) Linux
Processes & Methodologies
1 4 (40.00%) Agile Software Development
1 4 (40.00%) MVC
2 3 (30.00%) OO
2 3 (30.00%) OO PHP
2 3 (30.00%) Project Management
2 3 (30.00%) Stakeholder Management
2 3 (30.00%) TDD
3 2 (20.00%) Business Intelligence
3 2 (20.00%) Change Management
3 2 (20.00%) OOP
3 2 (20.00%) Programme Management
3 2 (20.00%) Time Management
4 1 (10.00%) Business Analysis
4 1 (10.00%) Configuration Management
4 1 (10.00%) CRM
4 1 (10.00%) E-Commerce
4 1 (10.00%) Internet Marketing
4 1 (10.00%) ITIL
4 1 (10.00%) ITSM
4 1 (10.00%) Web Development
Programming Languages
1 4 (40.00%) PHP
2 3 (30.00%) JavaScript
2 3 (30.00%) PHP 4
2 3 (30.00%) PHP 5
3 1 (10.00%) Java
Qualifications
1 1 (10.00%) SC Cleared
1 1 (10.00%) Security Cleared
Quality Assurance & Compliance
1 1 (10.00%) SLA
Vendors
1 2 (20.00%) SAP
2 1 (10.00%) Salesforce.com
2 1 (10.00%) ServiceNow