The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / West Midlands
Rank 116 124 107
Rank change year-on-year +8 -17  
Contract jobs citing Digital Marketing 2 6 15
As % of all contract IT jobs advertised in the West Midlands 0.087% 0.22% 0.59%
As % of the Processes & Methodologies category 0.11% 0.27% 0.79%
Number of daily rates quoted 2 4 9
Median daily rate £353 £300 £325
Median daily rate % change year-on-year +17.50% -7.69%  
90% offered a daily rate of more than £291 £208 £253
10% offered a daily rate of more than £415 £417 £430
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 1844 2222 1903
As % of all contract IT job vacancies advertised in the West Midlands 80.07% 82.45% 75.13%
Number of daily rates quoted 1185 1221 1087
Median daily rate £413 £400 £388
Median daily rate % change year-on-year +3.12% +3.22%  
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £523 £550 £538
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 61 45 109
Median hourly rate £24.50 £18.25 £30.00
Median hourly rate % change year-on-year +34.24% -39.16%  
90% offered a hourly rate of more than £12.00 £10.73 £13.06
10% offered a hourly rate of more than £35.00 £37.50 £39.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Digital Marketing
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the West Midlands.

Contractor daily rate trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Digital Marketing in the West Midlands over the 3 months to 25 March 2017.

Contractor daily rate histogram for Digital Marketing in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +3 1 £275 +22.22% 3
Birmingham -3 1 £430 +14.66% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Digital Marketing.

1 10 (100.00%) Marketing
2 6 (60.00%) JavaScript
2 6 (60.00%) Finance
3 5 (50.00%) Manufacturing
3 5 (50.00%) Electronics
3 5 (50.00%) Telecoms
3 5 (50.00%) Programme Management
3 5 (50.00%) SAP Oil and Gas
3 5 (50.00%) SAP
3 5 (50.00%) Business Intelligence
4 4 (40.00%) CSS
4 4 (40.00%) HTML
5 3 (30.00%) MVC
6 2 (20.00%) C#
6 2 (20.00%) Linux
6 2 (20.00%) Web Services
6 2 (20.00%) Java
6 2 (20.00%) PHP
6 2 (20.00%) .NET
6 2 (20.00%) MySQL
6 2 (20.00%) OO
6 2 (20.00%) Apache
6 2 (20.00%) Web Design
6 2 (20.00%) Ajax
6 2 (20.00%) .NET Framework
6 2 (20.00%) Agile Software Development
6 2 (20.00%) LAMP
6 2 (20.00%) Entity Framework
6 2 (20.00%) AngularJS
6 2 (20.00%) Front End Development

Digital Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) Apache
2 1 (10.00%) ColdFusion
Business Applications
1 5 (50.00%) SAP Oil and Gas
Communications & Networking
1 1 (10.00%) DHCP
1 1 (10.00%) DNS
1 1 (10.00%) LDAP
Database & Business Intelligence
1 2 (20.00%) MySQL
2 1 (10.00%) Relational Database
Development Applications
1 1 (10.00%) Moq
1 1 (10.00%) NUnit
1 1 (10.00%) Subversion
1 1 (10.00%) Team Foundation Server
1 1 (10.00%) Visual Studio
General
1 10 (100.00%) Marketing
2 6 (60.00%) Finance
3 5 (50.00%) Electronics
3 5 (50.00%) Manufacturing
3 5 (50.00%) Telecoms
Job Titles
1 7 (70.00%) Developer
2 2 (20.00%) Front End Developer (Client-Side Developer)
2 2 (20.00%) PHP Developer
3 1 (10.00%) .NET Architect
3 1 (10.00%) .NET Developer
3 1 (10.00%) 3rd Line Engineer
3 1 (10.00%) 3rd Line Support
3 1 (10.00%) 3rd Line Support Engineer
3 1 (10.00%) Applications Architect
3 1 (10.00%) ASP.NET MVC Developer
3 1 (10.00%) C# .NET Developer
3 1 (10.00%) C# Architect
3 1 (10.00%) C# WCF Developer
3 1 (10.00%) Campaign Manager
3 1 (10.00%) JavaScript Developer
3 1 (10.00%) Ruby on Rails Developer
3 1 (10.00%) Support Engineer
3 1 (10.00%) UI Developer
3 1 (10.00%) WCF Developer
3 1 (10.00%) XML Developer
Libraries, Frameworks & Software Standards
1 4 (40.00%) CSS
1 4 (40.00%) HTML
2 2 (20.00%) .NET
2 2 (20.00%) .NET Framework
2 2 (20.00%) Ajax
2 2 (20.00%) AngularJS
2 2 (20.00%) Entity Framework
2 2 (20.00%) LAMP
2 2 (20.00%) React
2 2 (20.00%) Web Services
3 1 (10.00%) ADO.NET
3 1 (10.00%) ASP.NET
3 1 (10.00%) ASP.NET Web Forms
3 1 (10.00%) CodeIgniter
3 1 (10.00%) HTML5
3 1 (10.00%) jQuery
3 1 (10.00%) Laravel
3 1 (10.00%) LINQ
3 1 (10.00%) Twitter Bootstrap
3 1 (10.00%) WCF
Miscellaneous
1 1 (10.00%) CMDB
1 1 (10.00%) Computer Science
1 1 (10.00%) N-Tier
1 1 (10.00%) Social Media
Operating Systems
1 2 (20.00%) Linux
2 1 (10.00%) Windows
2 1 (10.00%) Windows Server
Processes & Methodologies
1 5 (50.00%) Business Intelligence
1 5 (50.00%) Programme Management
2 3 (30.00%) MVC
3 2 (20.00%) Agile Software Development
3 2 (20.00%) Front End Development
3 2 (20.00%) OO
3 2 (20.00%) Web Design
4 1 (10.00%) BDD
4 1 (10.00%) Copywriting
4 1 (10.00%) Database Optimisation
4 1 (10.00%) Direct Marketing
4 1 (10.00%) Low Latency
4 1 (10.00%) Memory Management
4 1 (10.00%) Migration
4 1 (10.00%) OOD
4 1 (10.00%) Server Building
4 1 (10.00%) SOA
4 1 (10.00%) SOLID
4 1 (10.00%) TDD
4 1 (10.00%) Technical Architecture
Programming Languages
1 6 (60.00%) JavaScript
2 2 (20.00%) C#
2 2 (20.00%) Java
2 2 (20.00%) PHP
3 1 (10.00%) Go
3 1 (10.00%) Python
3 1 (10.00%) Ruby
Qualifications
1 1 (10.00%) SC Cleared
1 1 (10.00%) Security Cleared
Quality Assurance & Compliance
1 1 (10.00%) SLA
System Software
1 1 (10.00%) Active Directory
1 1 (10.00%) VMware ESX
Vendors
1 5 (50.00%) SAP
2 1 (10.00%) Microsoft
2 1 (10.00%) ServiceNow
2 1 (10.00%) VMware