Period
to 21 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
West Midlands > Birmingham
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 152 176 170
Rank change year-on-year +24 -6 +3
Permanent jobs citing Digital Marketing 33 24 18
As % of all permanent IT jobs advertised in Birmingham 0.92% 0.55% 0.48%
As % of the Processes & Methodologies category 1.02% 0.61% 0.55%
Number of salaries quoted 33 29 21
Birmingham median annual salary £45,000 £35,000 £28,000
Median salary % change year-on-year +28.57% +25.00% -27.74%
10th Percentile £26,250 £24,500 £20,750
90th Percentile £62,250 £51,250 £105,000
West Midlands median annual salary £30,000 £30,000 £32,500
% change year-on-year - -7.69% -13.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,232 3,923 3,277
As % of all permanent IT jobs advertised in Birmingham 89.68% 90.64% 86.88%
Number of salaries quoted 2,408 2,888 2,761
Birmingham median annual salary £45,000 £43,062 £42,500
Median salary % change year-on-year +4.50% +1.32% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £68,750 £66,250 £67,500
West Midlands median annual salary £41,000 £41,500 £41,500
% change year-on-year -1.20% - +3.75%

Digital Marketing
Job Vacancy Trend in Birmingham

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Digital Marketing in Birmingham

Digital Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Birmingham.

Salary trend for Digital Marketing in Birmingham

Digital Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Digital Marketing in Birmingham over the 6 months to 21 January 2018.

Salary histogram for Digital Marketing in Birmingham

For the 6 months to 21 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Digital Marketing.

1 33 (100.00%) Marketing
2 17 (51.52%) HTML
3 15 (45.45%) Web Development
4 12 (36.36%) JavaScript
4 12 (36.36%) CSS
4 12 (36.36%) Google
5 11 (33.33%) SEO
6 10 (30.30%) jQuery
7 9 (27.27%) CMS
7 9 (27.27%) E-Commerce
8 8 (24.24%) PHP
8 8 (24.24%) Retail
8 8 (24.24%) Twitter
8 8 (24.24%) Analytics
9 7 (21.21%) C#
9 7 (21.21%) .NET
10 6 (18.18%) XML
10 6 (18.18%) SQL Server
10 6 (18.18%) ASP.NET
10 6 (18.18%) Finance
10 6 (18.18%) Social Media
10 6 (18.18%) Google Analytics
10 6 (18.18%) Drupal
11 5 (15.15%) JSON
11 5 (15.15%) Marketing Strategy
11 5 (15.15%) IIS
11 5 (15.15%) VB
12 4 (12.12%) Manufacturing
12 4 (12.12%) Tandem
12 4 (12.12%) Statistical Analysis

Digital Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (27.27%) CMS
2 6 (18.18%) Drupal
3 5 (15.15%) IIS
4 3 (9.09%) WordPress
5 1 (3.03%) Apache
5 1 (3.03%) Elasticsearch
5 1 (3.03%) Sitecore CMS
Business Applications
1 3 (9.09%) Magento
1 3 (9.09%) Salesforce.com CRM
Cloud Services
1 6 (18.18%) Google Analytics
2 4 (12.12%) AdWords
3 1 (3.03%) Amazon AWS
3 1 (3.03%) Fastly
3 1 (3.03%) Google Cloud Platform
3 1 (3.03%) MailChimp
Database & Business Intelligence
1 6 (18.18%) SQL Server
2 2 (6.06%) MySQL
3 1 (3.03%) BigQuery
3 1 (3.03%) NoSQL
3 1 (3.03%) PostgreSQL
3 1 (3.03%) Relational Database
General
1 33 (100.00%) Marketing
2 8 (24.24%) Retail
3 6 (18.18%) Finance
4 4 (12.12%) Manufacturing
5 3 (9.09%) Telecoms
6 2 (6.06%) Banking
7 1 (3.03%) Advertising
7 1 (3.03%) Brand Awareness
7 1 (3.03%) Electronics
7 1 (3.03%) Games
Job Titles
1 15 (45.45%) Developer
2 11 (33.33%) Web Developer
3 10 (30.30%) Senior Developer
4 8 (24.24%) Senior Web Developer
5 6 (18.18%) PHP Developer
6 5 (15.15%) SEO Manager
7 4 (12.12%) Head of Digital
7 4 (12.12%) Head of Digital Marketing
7 4 (12.12%) Head of Marketing
8 3 (9.09%) Analyst
8 3 (9.09%) Business Analyst
8 3 (9.09%) Digital Developer
8 3 (9.09%) HTML CSS Developer
8 3 (9.09%) HTML Developer
8 3 (9.09%) JavaScript Developer
8 3 (9.09%) PHP Web Developer
9 2 (6.06%) Account Manager
9 2 (6.06%) Business Systems Analyst
9 2 (6.06%) Senior Manager
9 2 (6.06%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 17 (51.52%) HTML
2 12 (36.36%) CSS
3 10 (30.30%) jQuery
4 7 (21.21%) .NET
5 6 (18.18%) ASP.NET
5 6 (18.18%) XML
6 5 (15.15%) JSON
7 4 (12.12%) AngularJS
7 4 (12.12%) Laravel
8 3 (9.09%) Symfony
8 3 (9.09%) Twitter Bootstrap
8 3 (9.09%) Vue (Vue.js)
9 2 (6.06%) Semantic HTML
10 1 (3.03%) XHTML
10 1 (3.03%) XSLT
Miscellaneous
1 6 (18.18%) Social Media
2 4 (12.12%) Tandem
3 2 (6.06%) Analytical Skills
4 1 (3.03%) Blog
4 1 (3.03%) Mobile App
4 1 (3.03%) User Experience
Operating Systems
1 1 (3.03%) Linux
Processes & Methodologies
1 15 (45.45%) Web Development
2 11 (33.33%) SEO
3 9 (27.27%) E-Commerce
4 8 (24.24%) Analytics
5 5 (15.15%) Marketing Strategy
6 4 (12.12%) Email Marketing
6 4 (12.12%) Lead Generation
6 4 (12.12%) Multichannel Retail
6 4 (12.12%) Pay per click
6 4 (12.12%) Re-Platforming
6 4 (12.12%) Statistical Analysis
6 4 (12.12%) Technical Analysis
7 3 (9.09%) Business Analysis
7 3 (9.09%) Content Management
7 3 (9.09%) CRM
7 3 (9.09%) Mobile Development
7 3 (9.09%) MVC
7 3 (9.09%) Programme Management
7 3 (9.09%) Project Management
8 2 (6.06%) Web Design
Programming Languages
1 12 (36.36%) JavaScript
2 8 (24.24%) PHP
3 7 (21.21%) C#
4 5 (15.15%) VB
5 1 (3.03%) ES6
5 1 (3.03%) Go
5 1 (3.03%) Java
5 1 (3.03%) Python
5 1 (3.03%) SQL
Qualifications
1 3 (9.09%) Degree
Quality Assurance & Compliance
1 1 (3.03%) GCP
System Software
1 1 (3.03%) Docker
Systems Management
1 1 (3.03%) Ansible
1 1 (3.03%) Kubernetes
1 1 (3.03%) Opscode Chef
1 1 (3.03%) Puppet
Vendors
1 12 (36.36%) Google
2 8 (24.24%) Twitter
3 3 (9.09%) Salesforce.com
3 3 (9.09%) Zend
4 1 (3.03%) Adobe
4 1 (3.03%) Apple
4 1 (3.03%) IFS
4 1 (3.03%) SAP
4 1 (3.03%) Sitecore