The table below provides summary statistics for contract job vacancies advertised in Birmingham requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
6 months to 1 May 2025
Same period 2024
Same period 2023
Rank
46
-
73
Rank change year-on-year
-
-
-
Contract jobs citing Google Analytics
4
0
2
As % of all contract jobs advertised in Birmingham
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Birmingham.
Contract vacancies with a requirement for cloud computing skills
172
212
349
As % of all contract IT jobs advertised in Birmingham
32.95%
27.43%
38.61%
Number of daily rates quoted
137
162
252
10th Percentile
£190
£250
£313
25th Percentile
£381
£350
£400
Median daily rate (50th Percentile)
£475
£450
£500
Median % change year-on-year
+5.56%
-10.00%
+2.56%
75th Percentile
£594
£588
£638
90th Percentile
£648
£673
£700
West Midlands median daily rate
£500
£457
£500
% change year-on-year
+9.53%
-8.75%
+2.09%
Number of hourly rates quoted
1
8
4
10th Percentile
-
£14.05
£15.54
25th Percentile
£56.88
£18.49
£15.98
Median hourly rate
£58.75
£26.00
£20.24
Median % change year-on-year
+125.96%
+28.46%
+57.45%
75th Percentile
£60.63
£33.63
£24.47
90th Percentile
-
£55.00
£25.31
West Midlands median hourly rate
£18.07
£26.00
£20.24
% change year-on-year
-30.52%
+28.46%
+15.66%
Google Analytics Job Vacancy Trend in Birmingham
Job postings citing Google Analytics as a proportion of all IT jobs advertised in Birmingham.
Google Analytics Contractor Daily Rate Trend in Birmingham
3-month moving average daily rate quoted in jobs citing Google Analytics in Birmingham.
Google Analytics Top 25 Co-occurring Skills and Capabilities in Birmingham
For the 6 months to 1 May 2025, contractor job vacancies citing Google Analytics also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Birmingham region with a requirement for Google Analytics.
Google Analytics Co-occurring Skills and Capabilities in Birmingham by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
