Period
to 22 July 2017

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
22 Jul 2017
Same period 2016 Same period 2015
Rank 159 203 177
Rank change year-on-year +44 -26 -7
Contract jobs citing Google Analytics 16 2 7
As % of all contract IT jobs advertised in the West Midlands 0.36% 0.033% 0.14%
As % of the Cloud Services category 2.56% 0.42% 3.18%
Number of daily rates quoted 7 0 5
West Midlands median daily rate £313 - £325
10th Percentile £218 - £289
90th Percentile £440 - £408
England median daily rate £375 £350 £350
% change year-on-year +7.14% - +16.67%
Number of hourly rates quoted 5 0 0
West Midlands median hourly rate £51.00 - -
England median hourly rate £50.50 £19.61 £16.43
% change year-on-year +157.52% +19.35% -0.42%

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

Contract Cloud Computing Skills
West Midlands
Contract job vacancies with a requirement for cloud computing skills 624 478 220
As % of all contract IT job vacancies advertised in the West Midlands 14.08% 7.97% 4.29%
Number of daily rates quoted 420 302 112
West Midlands median daily rate £425 £400 £350
Median daily rate % change year-on-year +6.25% +14.29% +3.70%
10th Percentile £225 £263 £175
90th Percentile £575 £513 £486
England median daily rate £463 £450 £413
% change year-on-year +2.78% +9.09% +3.13%
Number of hourly rates quoted 17 6 8
West Midlands median hourly rate £13.00 £18.25 £20.50
Median hourly rate % change year-on-year -28.77% -10.98% +36.67%
10th Percentile £9.45 £13.00 £11.18
90th Percentile £52.40 £26.25 £26.00
England median hourly rate £20.00 £19.00 £22.50
% change year-on-year +5.26% -15.56% +32.35%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the West Midlands.

Contractor daily rate trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 22 July 2017.

Contractor daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 22 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire +37 7 £294 - 1
Warwickshire - 4 - -
Birmingham +17 2 £151 -
Coventry - 2 £400 - 1
Google Analytics
England

For the 6 months to 22 July 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 8 (50.00%) Coremetrics
3 7 (43.75%) jQuery
3 7 (43.75%) JavaScript
4 6 (37.50%) Web Analytics
4 6 (37.50%) Benchmarking
4 6 (37.50%) Git (software)
4 6 (37.50%) User Experience
4 6 (37.50%) Digital Analytics
5 5 (31.25%) Actionable Insight
5 5 (31.25%) Business Forecasting
5 5 (31.25%) Automotive
5 5 (31.25%) Linux
5 5 (31.25%) CRM
5 5 (31.25%) HTML
6 4 (25.00%) Java
6 4 (25.00%) C#
6 4 (25.00%) Perl
6 4 (25.00%) Ant
6 4 (25.00%) CSS
6 4 (25.00%) Servlets
6 4 (25.00%) Tomcat
6 4 (25.00%) Python
6 4 (25.00%) Windows
6 4 (25.00%) IntelliJ
6 4 (25.00%) HTTP
6 4 (25.00%) TCP/IP
6 4 (25.00%) SSL
6 4 (25.00%) Ruby

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (25.00%) nginx
1 4 (25.00%) Tomcat
2 2 (12.50%) Apache
3 1 (6.25%) JBoss
3 1 (6.25%) WebLogic
Applications
1 1 (6.25%) Adobe Illustrator
1 1 (6.25%) Photoshop
Cloud Services
1 4 (25.00%) GitHub
2 3 (18.75%) Amazon AWS
3 2 (12.50%) AdWords
Communications & Networking
1 4 (25.00%) HTTP
1 4 (25.00%) SSL
1 4 (25.00%) TCP/IP
Database & Business Intelligence
1 4 (25.00%) MongoDB
1 4 (25.00%) NoSQL
2 3 (18.75%) MySQL
3 2 (12.50%) Redis
Development Applications
1 6 (37.50%) Git (software)
2 4 (25.00%) Ant
2 4 (25.00%) Cucumber
2 4 (25.00%) Gatling
2 4 (25.00%) Grunt
2 4 (25.00%) gulp
2 4 (25.00%) IntelliJ
2 4 (25.00%) Jenkins
2 4 (25.00%) Karma Test Runner
2 4 (25.00%) Selenium
2 4 (25.00%) Sublime Text
3 2 (12.50%) PHPUnit
3 2 (12.50%) Subversion
4 1 (6.25%) Eclipse
4 1 (6.25%) JUnit
General
1 5 (31.25%) Automotive
2 2 (12.50%) Retail
3 1 (6.25%) Marketing
Job Titles
1 7 (43.75%) Developer
2 5 (31.25%) Analytics Manager
2 5 (31.25%) Web Analytics Manager
2 5 (31.25%) Web Manager
3 4 (25.00%) Scala Developer
4 3 (18.75%) Analyst
4 3 (18.75%) PHP Developer
4 3 (18.75%) PHP Laravel Developer
5 2 (12.50%) Data Analyst
5 2 (12.50%) Digital Analyst
5 2 (12.50%) HTML CSS Developer
5 2 (12.50%) HTML Developer
5 2 (12.50%) JavaScript Developer
5 2 (12.50%) MySQL Developer
5 2 (12.50%) PHP MySQL Developer
6 1 (6.25%) Developer/Software Engineer
6 1 (6.25%) Digital Developer
6 1 (6.25%) Email Marketing Executive
6 1 (6.25%) Scala Software Engineer
6 1 (6.25%) Senior Scala Developer
Libraries, Frameworks & Software Standards
1 7 (43.75%) jQuery
2 5 (31.25%) HTML
3 4 (25.00%) AngularJS
3 4 (25.00%) CSS
3 4 (25.00%) Gherkin
3 4 (25.00%) Node.js
3 4 (25.00%) Servlets
4 3 (18.75%) HTML5
4 3 (18.75%) LAMP
4 3 (18.75%) Laravel
4 3 (18.75%) RESTful
4 3 (18.75%) Web Services
5 2 (12.50%) beanstalkd
5 2 (12.50%) CSS3
6 1 (6.25%) Hibernate
6 1 (6.25%) JSON
6 1 (6.25%) Play Framework
6 1 (6.25%) REST
6 1 (6.25%) Spring
6 1 (6.25%) XML
Miscellaneous
1 6 (37.50%) User Experience
2 2 (12.50%) Analytical Skills
3 1 (6.25%) Greenfield Project
Operating Systems
1 5 (31.25%) Linux
2 4 (25.00%) Ubuntu
2 4 (25.00%) Windows
3 1 (6.25%) Unix
Processes & Methodologies
1 16 (100.00%) Analytics
2 6 (37.50%) Benchmarking
2 6 (37.50%) Digital Analytics
2 6 (37.50%) Web Analytics
3 5 (31.25%) Actionable Insight
3 5 (31.25%) Business Forecasting
3 5 (31.25%) CRM
4 4 (25.00%) Agile Software Development
4 4 (25.00%) Continuous Integration
4 4 (25.00%) Data Transformation
4 4 (25.00%) DevOps
4 4 (25.00%) Open Source
4 4 (25.00%) Test Automation
5 3 (18.75%) Configuration Management
6 2 (12.50%) OO
6 2 (12.50%) OO PHP
6 2 (12.50%) Performance Analysis
6 2 (12.50%) Unit Testing
7 1 (6.25%) Digital Transformation Programme
7 1 (6.25%) Microservices
Programming Languages
1 7 (43.75%) JavaScript
2 4 (25.00%) C#
2 4 (25.00%) Groovy
2 4 (25.00%) Haskell
2 4 (25.00%) Java
2 4 (25.00%) Perl
2 4 (25.00%) Python
2 4 (25.00%) Ruby
2 4 (25.00%) Scala
3 3 (18.75%) PHP
4 2 (12.50%) PHP 5
5 1 (6.25%) SQL
Quality Assurance & Compliance
1 2 (12.50%) QA
System Software
1 1 (6.25%) Docker
Systems Management
1 4 (25.00%) Grafana
1 4 (25.00%) Kibana
2 3 (18.75%) Puppet
Vendors
1 16 (100.00%) Google
2 8 (50.00%) Coremetrics
3 2 (12.50%) IBM
4 1 (6.25%) Adobe
4 1 (6.25%) webMethods