Period
to 16 January 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 16 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 176 172 171
Rank change year-on-year -4 -1 -9
Contract jobs citing Google Analytics 7 19 6
As % of all contract IT jobs advertised in the West Midlands 0.15% 0.35% 0.12%
As % of the Cloud Services category 0.85% 3.26% 2.12%
Number of daily rates quoted 3 14 10
West Midlands median daily rate £450 £460 £300
Median daily rate % change year-on-year -2.17% +53.33% +4.35%
10th Percentile £360 £380 £277
90th Percentile £520 £616 £350
England median daily rate £400 £364 £350
% change year-on-year +9.97% +3.93% -
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £26.78 £19.00 £19.03
% change year-on-year +40.92% -0.16% -49.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Contract vacancies with a requirement for cloud computing skills 824 582 283
As % of all contract IT jobs advertised in the West Midlands 17.48% 10.63% 5.79%
Number of daily rates quoted 541 356 169
West Midlands median daily rate £438 £400 £400
Median daily rate % change year-on-year +9.38% - +6.67%
10th Percentile £231 £250 £213
90th Percentile £575 £575 £588
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 18 11 5
West Midlands median hourly rate £14.25 £16.50 £13.50
Median hourly rate % change year-on-year -13.64% +22.22% -41.30%
10th Percentile £10.93 £14.63 £12.60
90th Percentile £23.28 £21.47 £14.85
England median hourly rate £18.63 £19.00 £21.64
% change year-on-year -1.97% -12.20% -3.82%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the West Midlands.

Contractor daily rate trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 16 January 2018.

Contractor daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +6 3 £400 -22.71% 2
Birmingham - 3 £525 - 2
Google Analytics
England

For the 6 months to 16 January 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) Analytical Skills
3 3 (42.86%) SEO
3 3 (42.86%) Agile Software Development
4 2 (28.57%) Continuous Improvement
4 2 (28.57%) Marketing
4 2 (28.57%) Scrum
4 2 (28.57%) Performance Measurement
5 1 (14.29%) A/B Testing
5 1 (14.29%) Conversion Rate Optimisation
5 1 (14.29%) AdWords
5 1 (14.29%) Digital Analytics
5 1 (14.29%) Content Management
5 1 (14.29%) Finance
5 1 (14.29%) Legal
5 1 (14.29%) Publishing
5 1 (14.29%) Migration
5 1 (14.29%) CMS
5 1 (14.29%) Data Security
5 1 (14.29%) Management Information System
5 1 (14.29%) Risk Management
5 1 (14.29%) Microsoft Office
5 1 (14.29%) CRM
5 1 (14.29%) Data Mining
5 1 (14.29%) Degree
5 1 (14.29%) WordPress
5 1 (14.29%) Security Cleared
5 1 (14.29%) Spreadsheet
5 1 (14.29%) Multivariate Testing

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) WordPress
Applications
1 1 (14.29%) Microsoft Office
1 1 (14.29%) Spreadsheet
Cloud Services
1 1 (14.29%) AdWords
Database & Business Intelligence
1 1 (14.29%) Data Mining
General
1 2 (28.57%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Legal
2 1 (14.29%) Publishing
Job Titles
1 4 (57.14%) Analyst
1 4 (57.14%) Google Analytics Analyst
2 3 (42.86%) Performance Analyst
3 1 (14.29%) AdWords Analyst
3 1 (14.29%) AdWords Manager
3 1 (14.29%) Analytics Manager
3 1 (14.29%) Campaign Analyst
3 1 (14.29%) Campaign Manager
3 1 (14.29%) Data Analyst
3 1 (14.29%) Data Manager
3 1 (14.29%) Developer
3 1 (14.29%) Digital Analyst
3 1 (14.29%) Digital Analytics Analyst
3 1 (14.29%) Digital Transformation
3 1 (14.29%) Google Analytics Manager
3 1 (14.29%) Head of Digital
3 1 (14.29%) Transformation Analyst
3 1 (14.29%) WordPress Developer
Miscellaneous
1 4 (57.14%) Analytical Skills
2 1 (14.29%) Management Information System
2 1 (14.29%) User Experience
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Agile Software Development
2 3 (42.86%) SEO
3 2 (28.57%) Continuous Improvement
3 2 (28.57%) Performance Measurement
3 2 (28.57%) Scrum
4 1 (14.29%) A/B Testing
4 1 (14.29%) Content Management
4 1 (14.29%) Conversion Rate Optimisation
4 1 (14.29%) CRM
4 1 (14.29%) Data Security
4 1 (14.29%) Digital Analytics
4 1 (14.29%) Migration
4 1 (14.29%) Multivariate Testing
4 1 (14.29%) Online Marketing
4 1 (14.29%) Risk Management
4 1 (14.29%) Stakeholder Engagement
4 1 (14.29%) Statistics
4 1 (14.29%) Trend Analysis
4 1 (14.29%) Visualisation
Qualifications
1 1 (14.29%) Degree
1 1 (14.29%) Security Cleared
Vendors
1 7 (100.00%) Google
2 1 (14.29%) Facebook
2 1 (14.29%) Tableau