Period
to 10 July 2020

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 10 July 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
10 Jul 2020
Same period 2019 Same period 2018
Rank 94 178 193
Rank change year-on-year +84 +15 -34
Contract jobs citing Google Analytics 19 12 9
As % of all contract jobs advertised in the West Midlands 1.03% 0.26% 0.17%
As % of the Cloud Services category 3.44% 0.86% 0.80%
Number of daily rates quoted 14 5 6
Median daily rate £413 £400 £508
Median daily rate % change year-on-year +3.13% -21.18% +50.37%
10th Percentile £255 £270 £306
90th Percentile £500 £495 £600
England median daily rate £400 £416 £400
% change year-on-year -3.90% +4.06% +8.11%
Number of hourly rates quoted 1 1 0
Median hourly rate £35.00 £17.50 -
Median hourly rate % change year-on-year +100.00% - -
England median hourly rate £22.50 £32.00 £13.54
% change year-on-year -29.69% +136.42% -73.20%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Contract vacancies with a requirement for cloud computing skills 553 1,399 1,122
As % of all contract IT jobs advertised in the West Midlands 29.91% 30.16% 21.78%
Number of daily rates quoted 321 920 729
Median daily rate £450 £461 £450
Median daily rate % change year-on-year -2.44% +2.50% +5.88%
10th Percentile £313 £310 £265
90th Percentile £600 £615 £588
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 19 37 29
Median hourly rate £35.00 £35.00 £15.00
Median hourly rate % change year-on-year - +133.33% +15.38%
Median hourly rate £33.61 £23.84 £20.00
% change year-on-year +41.01% +19.18% -

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

3-month moving average daily rate quoted in jobs citing Google Analytics in the West Midlands.

Daily rate trend for Google Analytics in the West Midlands

Google Analytics
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Google Analytics in the West Midlands over the 6 months to 10 July 2020.

Daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contractor Hourly Rate Trend in the West Midlands

3-month moving average hourly rates quoted in jobs citing Google Analytics in the West Midlands.

Hourly rate trend for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 10 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +41 13 £413 +3.13% 2
Shropshire - 3 £455 - 1
Birmingham +39 2 £213 -29.17% 1
Google Analytics
England

For the 6 months to 10 July 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Google Analytics.

1 19 (100.00%) Google
1 19 (100.00%) Analytics
2 12 (63.16%) Agile Software Development
3 8 (42.11%) Performance Measurement
3 8 (42.11%) Scrum
4 7 (36.84%) GitHub
4 7 (36.84%) Google Tag Manager
5 6 (31.58%) GCP
5 6 (31.58%) Performance Analysis
5 6 (31.58%) Analytical Skills
5 6 (31.58%) Azure
5 6 (31.58%) PaaS
5 6 (31.58%) Azure SQL Database
5 6 (31.58%) Continuous Improvement
5 6 (31.58%) SQL
6 5 (26.32%) Web Analytics
6 5 (26.32%) Decision-Making
7 4 (21.05%) Public Sector
7 4 (21.05%) Data Analysis
7 4 (21.05%) Marketing
7 4 (21.05%) Microsoft Office
7 4 (21.05%) Windows
7 4 (21.05%) Data Modelling
7 4 (21.05%) Splunk
7 4 (21.05%) JIRA
7 4 (21.05%) Confluence
7 4 (21.05%) BigQuery
7 4 (21.05%) DevOps
7 4 (21.05%) SDLC
7 4 (21.05%) Trello

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (21.05%) Confluence
2 1 (5.26%) CMS
Applications
1 4 (21.05%) Microsoft Office
2 1 (5.26%) Microsoft Excel
Cloud Services
1 7 (36.84%) GitHub
1 7 (36.84%) Google Tag Manager
2 6 (31.58%) Azure
2 6 (31.58%) GCP
2 6 (31.58%) PaaS
3 4 (21.05%) Trello
4 3 (15.79%) Azure Functions
4 3 (15.79%) Serverless
4 3 (15.79%) Slack
5 2 (10.53%) Google Sheets
6 1 (5.26%) Google Drive
6 1 (5.26%) MailChimp
6 1 (5.26%) Power Platform
Communications & Networking
1 3 (15.79%) DNS
1 3 (15.79%) Network Security
Database & Business Intelligence
1 6 (31.58%) Azure SQL Database
2 4 (21.05%) BigQuery
3 3 (15.79%) Cosmos DB
4 1 (5.26%) Power BI
Development Applications
1 4 (21.05%) JIRA
2 3 (15.79%) Git (software)
3 1 (5.26%) Visual Studio
General
1 4 (21.05%) Marketing
1 4 (21.05%) Public Sector
Job Titles
1 14 (73.68%) Analyst
2 11 (57.89%) Performance Analyst
3 10 (52.63%) Google Analytics Analyst
4 4 (21.05%) Digital Analyst
4 4 (21.05%) Digital Performance Analyst
5 2 (10.53%) Azure DevOps
5 2 (10.53%) DevOps Engineer
5 2 (10.53%) Digital Analytics Analyst
6 1 (5.26%) Account Manager
6 1 (5.26%) Analytics Manager
6 1 (5.26%) Azure Engineer
6 1 (5.26%) Data Analyst
6 1 (5.26%) Digital Account Manager
6 1 (5.26%) Google Analytics Manager
6 1 (5.26%) Performance Manager
6 1 (5.26%) Requirements Analyst
6 1 (5.26%) Senior Analyst
6 1 (5.26%) Senior Performance Analyst
6 1 (5.26%) Splunk Analyst
6 1 (5.26%) SQL Analyst
Libraries, Frameworks & Software Standards
1 3 (15.79%) YAML
2 2 (10.53%) JSON
Miscellaneous
1 6 (31.58%) Analytical Skills
2 3 (15.79%) Self-Motivation
2 3 (15.79%) Social Media
3 2 (10.53%) Management Information System
Operating Systems
1 4 (21.05%) Windows
Processes & Methodologies
1 19 (100.00%) Analytics
2 12 (63.16%) Agile Software Development
3 8 (42.11%) Performance Measurement
3 8 (42.11%) Scrum
4 6 (31.58%) Continuous Improvement
4 6 (31.58%) Performance Analysis
5 5 (26.32%) Decision-Making
5 5 (26.32%) Web Analytics
6 4 (21.05%) Data Analysis
6 4 (21.05%) Data Modelling
6 4 (21.05%) DevOps
6 4 (21.05%) SDLC
7 3 (15.79%) Dashboard Development
7 3 (15.79%) Infrastructure as Code
7 3 (15.79%) ITSM
7 3 (15.79%) Personalization
7 3 (15.79%) Project Planning
7 3 (15.79%) Translating Business Requirements
7 3 (15.79%) Visualisation
7 3 (15.79%) Webhook
Programming Languages
1 6 (31.58%) SQL
Qualifications
1 3 (15.79%) Analytics IQ
1 3 (15.79%) Security Cleared
2 2 (10.53%) BPSS Clearance
2 2 (10.53%) SC Cleared
System Software
1 3 (15.79%) Virtual Machines
Vendors
1 19 (100.00%) Google
2 4 (21.05%) Splunk
3 1 (5.26%) HubSpot
3 1 (5.26%) Microsoft