Period
to 14 December 2017

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 14 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
14 Dec 2017
Same period 2016 Same period 2015
Rank 175 190 173
Rank change year-on-year +15 -17 -1
Contract jobs citing Google Analytics 9 16 5
As % of all contract IT jobs advertised in the West Midlands 0.18% 0.27% 0.099%
As % of the Cloud Services category 1.12% 2.64% 1.92%
Number of daily rates quoted 3 13 9
West Midlands median daily rate £350 £500 £300
Median daily rate % change year-on-year -30.00% +66.67% +9.09%
10th Percentile £333 £382 £273
90th Percentile £433 £617 £350
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £27.89 £19.61 £19.03
% change year-on-year +42.21% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Contract vacancies with a requirement for cloud computing skills 802 607 260
As % of all contract IT jobs advertised in the West Midlands 16.43% 10.26% 5.15%
Number of daily rates quoted 529 368 154
West Midlands median daily rate £425 £400 £383
Median daily rate % change year-on-year +6.25% +4.58% +2.00%
10th Percentile £218 £250 £195
90th Percentile £565 £566 £590
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 14 12 4
West Midlands median hourly rate £14.25 £16.25 £13.20
Median hourly rate % change year-on-year -12.31% +23.11% -34.00%
10th Percentile £10.83 £13.77 £12.58
90th Percentile £24.98 £21.47 £14.95
England median hourly rate £20.00 £19.00 £21.57
% change year-on-year +5.26% -11.91% +7.85%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the West Midlands.

Contractor daily rate trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 14 December 2017.

Contractor daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 14 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +7 3 £400 -22.71%
Birmingham -1 3 - - 1
Shropshire +15 1 - -
Google Analytics
England

For the 6 months to 14 December 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 4 (44.44%) Agile Software Development
2 4 (44.44%) Analytical Skills
3 2 (22.22%) Retail
3 2 (22.22%) IBM
3 2 (22.22%) Scrum
3 2 (22.22%) SEO
3 2 (22.22%) Performance Analysis
3 2 (22.22%) Continuous Improvement
3 2 (22.22%) Coremetrics
3 2 (22.22%) Performance Measurement
4 1 (11.11%) A/B Testing
4 1 (11.11%) Conversion Rate Optimisation
4 1 (11.11%) Digital Transformation Programme
4 1 (11.11%) Grafana
4 1 (11.11%) Gatling
4 1 (11.11%) AdWords
4 1 (11.11%) Digital Analytics
4 1 (11.11%) Ubuntu
4 1 (11.11%) Statistics
4 1 (11.11%) Marketing
4 1 (11.11%) Selenium
4 1 (11.11%) jQuery
4 1 (11.11%) Haskell
4 1 (11.11%) Continuous Integration
4 1 (11.11%) Groovy
4 1 (11.11%) WordPress
4 1 (11.11%) Security Cleared
4 1 (11.11%) Spreadsheet

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
1 1 (11.11%) nginx
1 1 (11.11%) Tomcat
1 1 (11.11%) WordPress
Applications
1 1 (11.11%) Microsoft Office
1 1 (11.11%) Spreadsheet
Cloud Services
1 1 (11.11%) AdWords
1 1 (11.11%) GitHub
Communications & Networking
1 1 (11.11%) HTTP
1 1 (11.11%) SSL
1 1 (11.11%) TCP/IP
Database & Business Intelligence
1 1 (11.11%) Data Mining
1 1 (11.11%) MongoDB
1 1 (11.11%) NoSQL
Development Applications
1 1 (11.11%) Ant
1 1 (11.11%) Cucumber
1 1 (11.11%) Gatling
1 1 (11.11%) Git (software)
1 1 (11.11%) Grunt
1 1 (11.11%) gulp
1 1 (11.11%) IntelliJ
1 1 (11.11%) Jenkins
1 1 (11.11%) Karma Test Runner
1 1 (11.11%) Selenium
1 1 (11.11%) Sublime Text
General
1 2 (22.22%) Retail
2 1 (11.11%) Finance
2 1 (11.11%) Legal
2 1 (11.11%) Marketing
2 1 (11.11%) Publishing
Job Titles
1 6 (66.67%) Analyst
2 4 (44.44%) Google Analytics Analyst
3 3 (33.33%) Data Analyst
3 3 (33.33%) Digital Analyst
3 3 (33.33%) Performance Analyst
4 2 (22.22%) Developer
5 1 (11.11%) AdWords Analyst
5 1 (11.11%) AdWords Manager
5 1 (11.11%) Analytics Manager
5 1 (11.11%) Campaign Analyst
5 1 (11.11%) Campaign Manager
5 1 (11.11%) Data Manager
5 1 (11.11%) Digital Analytics Analyst
5 1 (11.11%) Digital Transformation
5 1 (11.11%) Google Analytics Manager
5 1 (11.11%) Scala Developer
5 1 (11.11%) Transformation Analyst
5 1 (11.11%) WordPress Developer
Libraries, Frameworks & Software Standards
1 1 (11.11%) AngularJS
1 1 (11.11%) Gherkin
1 1 (11.11%) jQuery
1 1 (11.11%) Node.js
1 1 (11.11%) Servlets
Miscellaneous
1 4 (44.44%) Analytical Skills
2 1 (11.11%) Management Information System
2 1 (11.11%) User Experience
Operating Systems
1 1 (11.11%) Linux
1 1 (11.11%) Ubuntu
1 1 (11.11%) Windows
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) Agile Software Development
3 2 (22.22%) Continuous Improvement
3 2 (22.22%) Performance Analysis
3 2 (22.22%) Performance Measurement
3 2 (22.22%) Scrum
3 2 (22.22%) SEO
4 1 (11.11%) A/B Testing
4 1 (11.11%) Conversion Rate Optimisation
4 1 (11.11%) DevOps
4 1 (11.11%) Digital Analytics
4 1 (11.11%) Digital Transformation Programme
4 1 (11.11%) Multivariate Testing
4 1 (11.11%) Open Source
4 1 (11.11%) Risk Management
4 1 (11.11%) Stakeholder Engagement
4 1 (11.11%) Statistics
4 1 (11.11%) Test Automation
4 1 (11.11%) Trend Analysis
4 1 (11.11%) Visualisation
Programming Languages
1 1 (11.11%) C#
1 1 (11.11%) Groovy
1 1 (11.11%) Haskell
1 1 (11.11%) Java
1 1 (11.11%) JavaScript
1 1 (11.11%) Perl
1 1 (11.11%) Python
1 1 (11.11%) Ruby
1 1 (11.11%) Scala
Qualifications
1 1 (11.11%) Security Cleared
Systems Management
1 1 (11.11%) Grafana
1 1 (11.11%) Kibana
1 1 (11.11%) Puppet
Vendors
1 9 (100.00%) Google
2 2 (22.22%) Coremetrics
2 2 (22.22%) IBM
3 1 (11.11%) Facebook
3 1 (11.11%) Tableau