Period
to 23 June 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 23 June 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
23 Jun 2018
Same period 2017 Same period 2016
Rank 182 155 200
Rank change year-on-year -27 +45 -31
Contract jobs citing Google Analytics 10 18 2
As % of all contract IT jobs advertised in the West Midlands 0.20% 0.42% 0.035%
As % of the Cloud Services category 0.97% 3.24% 0.45%
Number of daily rates quoted 7 8 0
West Midlands median daily rate £515 £341 -
Median daily rate % change year-on-year +50.92% - -
England median daily rate £400 £373 £349
% change year-on-year +7.38% +6.81% -0.36%
Number of hourly rates quoted 0 5 0
West Midlands median hourly rate - £51.00 -
England median hourly rate £14.46 £51.00 £19.61
% change year-on-year -71.65% +160.07% +22.31%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Contract vacancies with a requirement for cloud computing skills 1,034 556 442
As % of all contract IT jobs advertised in the West Midlands 21.09% 12.88% 7.79%
Number of daily rates quoted 672 369 283
West Midlands median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +17.22%
10th Percentile £278 £250 £265
90th Percentile £588 £569 £513
England median daily rate £480 £460 £450
% change year-on-year +4.35% +2.22% +9.09%
Number of hourly rates quoted 30 17 4
West Midlands median hourly rate £15.00 £13.00 £22.50
Median hourly rate % change year-on-year +15.38% -42.22% -2.17%
10th Percentile £11.00 £9.45 £14.73
90th Percentile £27.83 £52.40 £26.25
England median hourly rate £20.00 £19.00 £19.50
% change year-on-year +5.26% -2.54% -13.36%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the West Midlands.

Contractor daily rate trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 23 June 2018.

Contractor daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 23 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire -21 4 £600 +104.26%
Coventry -19 3 £400 - 4
Warwickshire -4 1 £375 - 4
Birmingham -15 1 £525 +248.84% 2
Herefordshire - 1 - -
Google Analytics
England

For the 6 months to 23 June 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 6 (60.00%) Agile Software Development
3 5 (50.00%) jQuery
3 5 (50.00%) Test Automation
3 5 (50.00%) JavaScript
3 5 (50.00%) C#
3 5 (50.00%) AngularJS
3 5 (50.00%) MongoDB
3 5 (50.00%) NoSQL
3 5 (50.00%) Gherkin
4 4 (40.00%) Node.js
4 4 (40.00%) Cucumber
4 4 (40.00%) Java
4 4 (40.00%) Selenium
4 4 (40.00%) Open Source
4 4 (40.00%) Grunt
4 4 (40.00%) Karma Test Runner
4 4 (40.00%) Sublime Text
4 4 (40.00%) Jenkins
4 4 (40.00%) Puppet
4 4 (40.00%) GitHub
4 4 (40.00%) gulp
4 4 (40.00%) Grafana
4 4 (40.00%) Gatling
4 4 (40.00%) DevOps
4 4 (40.00%) Kibana
4 4 (40.00%) Perl
4 4 (40.00%) Ant
4 4 (40.00%) CSS

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (40.00%) nginx
1 4 (40.00%) Tomcat
2 1 (10.00%) Apache
2 1 (10.00%) JBoss
2 1 (10.00%) WebLogic
Cloud Services
1 4 (40.00%) GitHub
2 2 (20.00%) Adobe Analytics
3 1 (10.00%) Google Cloud Platform
3 1 (10.00%) Google Tag Manager
Communications & Networking
1 4 (40.00%) HTTP
1 4 (40.00%) SSL
1 4 (40.00%) TCP/IP
Database & Business Intelligence
1 5 (50.00%) MongoDB
1 5 (50.00%) NoSQL
2 1 (10.00%) BigQuery
2 1 (10.00%) SQL Server
Development Applications
1 4 (40.00%) Ant
1 4 (40.00%) Cucumber
1 4 (40.00%) Gatling
1 4 (40.00%) Git (software)
1 4 (40.00%) Grunt
1 4 (40.00%) gulp
1 4 (40.00%) IntelliJ
1 4 (40.00%) Jenkins
1 4 (40.00%) Karma Test Runner
1 4 (40.00%) Selenium
1 4 (40.00%) Sublime Text
2 1 (10.00%) Eclipse
2 1 (10.00%) Hudson
2 1 (10.00%) JIRA
2 1 (10.00%) JIRA Agile
2 1 (10.00%) JUnit
2 1 (10.00%) SpecFlow
General
1 1 (10.00%) Automotive
1 1 (10.00%) Marketing
1 1 (10.00%) Retail
1 1 (10.00%) Telecoms
Job Titles
1 5 (50.00%) Developer
2 3 (30.00%) Analyst
2 3 (30.00%) Scala Developer
3 2 (20.00%) Programmer
4 1 (10.00%) Designer
4 1 (10.00%) Developer/Software Engineer
4 1 (10.00%) Google Analytics Analyst
4 1 (10.00%) Head of Digital
4 1 (10.00%) Performance Analyst
4 1 (10.00%) Research Analyst
4 1 (10.00%) Senior Analyst
4 1 (10.00%) Senior Web Analyst
4 1 (10.00%) Software Developer
4 1 (10.00%) Software Engineer
4 1 (10.00%) User Experience Researcher
4 1 (10.00%) UX Analyst
4 1 (10.00%) UX Designer
4 1 (10.00%) Web Analyst
4 1 (10.00%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (50.00%) AngularJS
1 5 (50.00%) Gherkin
1 5 (50.00%) jQuery
2 4 (40.00%) CSS
2 4 (40.00%) Node.js
2 4 (40.00%) Servlets
3 3 (30.00%) J2EE
3 3 (30.00%) JSON
3 3 (30.00%) Play Framework
3 3 (30.00%) XML
4 2 (20.00%) HTML
4 2 (20.00%) HTML5
5 1 (10.00%) .NET
5 1 (10.00%) COM
5 1 (10.00%) EJB
5 1 (10.00%) Hibernate
5 1 (10.00%) J2SE
5 1 (10.00%) SOAP
5 1 (10.00%) Spring
5 1 (10.00%) Twitter Bootstrap
Miscellaneous
1 3 (30.00%) Analytical Skills
2 2 (20.00%) User Experience
3 1 (10.00%) Greenfield Project
Operating Systems
1 4 (40.00%) Linux
1 4 (40.00%) Ubuntu
1 4 (40.00%) Windows
2 1 (10.00%) Unix
Processes & Methodologies
1 10 (100.00%) Analytics
2 6 (60.00%) Agile Software Development
3 5 (50.00%) Test Automation
4 4 (40.00%) Continuous Integration
4 4 (40.00%) DevOps
4 4 (40.00%) Open Source
5 3 (30.00%) Microservices
5 3 (30.00%) Software Engineering
6 2 (20.00%) Configuration Management
6 2 (20.00%) Continuous Improvement
6 2 (20.00%) E-Commerce
7 1 (10.00%) BDD
7 1 (10.00%) Business Transformation
7 1 (10.00%) CRM
7 1 (10.00%) Data Analytics
7 1 (10.00%) MVC
7 1 (10.00%) SEO
7 1 (10.00%) TDD
7 1 (10.00%) UX Design
7 1 (10.00%) Web Development
Programming Languages
1 5 (50.00%) C#
1 5 (50.00%) JavaScript
2 4 (40.00%) Groovy
2 4 (40.00%) Haskell
2 4 (40.00%) Java
2 4 (40.00%) Perl
2 4 (40.00%) Python
2 4 (40.00%) Ruby
3 3 (30.00%) Scala
3 3 (30.00%) SQL
4 1 (10.00%) MATLAB
Qualifications
1 1 (10.00%) Degree
System Software
1 3 (30.00%) Docker
Systems Management
1 4 (40.00%) Grafana
1 4 (40.00%) Kibana
1 4 (40.00%) Puppet
Vendors
1 10 (100.00%) Google
2 3 (30.00%) Adobe
3 1 (10.00%) Microsoft
3 1 (10.00%) Omniture
3 1 (10.00%) Tableau
3 1 (10.00%) Twitter
3 1 (10.00%) webMethods