Period
to 11 December 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > West Midlands
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 166 180 197
Rank change year-on-year +14 +17 -23
Contract jobs citing Google Analytics 43 8 16
As % of all contract IT jobs advertised in the West Midlands 0.83% 0.16% 0.27%
As % of the Cloud Services category 3.50% 1.00% 2.63%
Number of daily rates quoted 16 3 13
West Midlands median daily rate £450 £350 £500
Median daily rate % change year-on-year +28.57% -30.00% +66.67%
10th Percentile £250 £333 £382
90th Percentile £488 £433 £617
England median daily rate £429 £400 £363
% change year-on-year +7.19% +10.34% +5.45%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £13.54 £31.00 £19.61
% change year-on-year -56.34% +58.08% +3.05%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Contract vacancies with a requirement for cloud computing skills 1,229 798 608
As % of all contract IT jobs advertised in the West Midlands 23.65% 16.25% 10.21%
Number of daily rates quoted 804 529 367
West Midlands median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +6.67%
10th Percentile £302 £213 £250
90th Percentile £600 £575 £568
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +5.88%
Number of hourly rates quoted 26 14 12
West Midlands median hourly rate £14.50 £14.25 £16.25
Median hourly rate % change year-on-year +1.75% -12.31% +23.11%
10th Percentile £10.56 £10.83 £13.77
90th Percentile £21.50 £24.98 £21.47
England median hourly rate £17.50 £20.00 £19.00
% change year-on-year -12.50% +5.26% -11.63%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the West Midlands.

Contractor daily rate trend for Google Analytics in the West Midlands

Google Analytics
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 11 December 2018.

Contractor daily rate histogram for Google Analytics in the West Midlands

Google Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire -19 35 £450 -
Birmingham +7 4 £475 - 6
Coventry -12 4 £300 -25.00%
Google Analytics
England

For the 6 months to 11 December 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Google Analytics.

1 43 (100.00%) Google
1 43 (100.00%) Analytics
2 38 (88.37%) JavaScript
3 35 (81.40%) IntelliJ
3 35 (81.40%) Ruby
3 35 (81.40%) Selenium
3 35 (81.40%) Jenkins
3 35 (81.40%) GitHub
3 35 (81.40%) Gherkin
3 35 (81.40%) Sublime Text
3 35 (81.40%) Continuous Integration
3 35 (81.40%) Git (software)
3 35 (81.40%) Cucumber
3 35 (81.40%) MongoDB
3 35 (81.40%) Node.js
3 35 (81.40%) gulp
4 34 (79.07%) Grafana
4 34 (79.07%) Test Automation
4 34 (79.07%) Kibana
4 34 (79.07%) CSS
5 31 (72.09%) Microservices
5 31 (72.09%) Groovy
5 31 (72.09%) Gatling
6 30 (69.77%) DevOps
7 27 (62.79%) Agile Software Development
7 27 (62.79%) Docker
8 26 (60.47%) HTML
9 23 (53.49%) Windows
9 23 (53.49%) Linux
9 23 (53.49%) jQuery

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (44.19%) nginx
1 19 (44.19%) Tomcat
2 12 (27.91%) Confluence
3 7 (16.28%) Apache
3 7 (16.28%) JBoss
3 7 (16.28%) WebLogic
Cloud Services
1 35 (81.40%) GitHub
2 10 (23.26%) Slack
3 4 (9.30%) Microsoft Azure
4 3 (6.98%) Adobe Analytics
5 1 (2.33%) Amazon AWS
5 1 (2.33%) Google Cloud Platform
5 1 (2.33%) Google Tag Manager
Communications & Networking
1 19 (44.19%) HTTP
1 19 (44.19%) SSL
1 19 (44.19%) TCP/IP
2 10 (23.26%) Skype
Database & Business Intelligence
1 35 (81.40%) MongoDB
2 19 (44.19%) NoSQL
3 1 (2.33%) Amazon Redshift
3 1 (2.33%) BigQuery
3 1 (2.33%) Data Warehouse
Development Applications
1 35 (81.40%) Cucumber
1 35 (81.40%) Git (software)
1 35 (81.40%) gulp
1 35 (81.40%) IntelliJ
1 35 (81.40%) Jenkins
1 35 (81.40%) Selenium
1 35 (81.40%) Sublime Text
2 31 (72.09%) Gatling
3 23 (53.49%) Grunt
4 22 (51.16%) Karma Test Runner
5 19 (44.19%) Ant
6 16 (37.21%) Visual Studio Code
6 16 (37.21%) WebDriver
7 12 (27.91%) Artifactory
7 12 (27.91%) Bitbucket
7 12 (27.91%) JIRA
8 11 (25.58%) JUnit
9 8 (18.60%) RSpec
10 7 (16.28%) Eclipse
11 4 (9.30%) Mocha
General
1 1 (2.33%) Retail
Job Titles
1 29 (67.44%) Developer
2 12 (27.91%) Scala Developer
3 9 (20.93%) Software Engineer
4 7 (16.28%) Java Developer
5 5 (11.63%) Analyst
5 5 (11.63%) Ruby on Rails Developer
6 4 (9.30%) Front End Developer (Client-Side Developer)
7 3 (6.98%) Digital Analyst
7 3 (6.98%) Programmer
7 3 (6.98%) React Developer
7 3 (6.98%) UI Developer
7 3 (6.98%) UI/UX Developer
7 3 (6.98%) UX Developer
8 2 (4.65%) E-Commerce Analyst
9 1 (2.33%) Developer/Software Engineer
9 1 (2.33%) Digital Analytics Analyst
9 1 (2.33%) Google Analytics Web Analyst
9 1 (2.33%) Java Scala Developer
9 1 (2.33%) Java Scala Software Engineer
9 1 (2.33%) UX Analyst
Libraries, Frameworks & Software Standards
1 35 (81.40%) Gherkin
1 35 (81.40%) Node.js
2 34 (79.07%) CSS
3 26 (60.47%) HTML
4 23 (53.49%) AngularJS
4 23 (53.49%) jQuery
4 23 (53.49%) Play Framework
5 19 (44.19%) HTML5
5 19 (44.19%) REST
5 19 (44.19%) Servlets
6 16 (37.21%) LESS
6 16 (37.21%) Sass
7 12 (27.91%) RESTful
7 12 (27.91%) Ruby on Rails
7 12 (27.91%) YAML
8 11 (25.58%) Spring
9 7 (16.28%) EJB
9 7 (16.28%) Hibernate
9 7 (16.28%) JSON
9 7 (16.28%) SOAP
Miscellaneous
1 5 (11.63%) User Experience
2 1 (2.33%) Analytical Skills
Operating Systems
1 23 (53.49%) Linux
1 23 (53.49%) Ubuntu
1 23 (53.49%) Windows
2 10 (23.26%) Mac OS
3 7 (16.28%) Unix
4 4 (9.30%) Mac OS X
Processes & Methodologies
1 43 (100.00%) Analytics
2 35 (81.40%) Continuous Integration
3 34 (79.07%) Test Automation
4 31 (72.09%) Microservices
5 30 (69.77%) DevOps
6 27 (62.79%) Agile Software Development
7 19 (44.19%) Configuration Management
7 19 (44.19%) Lean Software Development
7 19 (44.19%) Open Source
8 15 (34.88%) Prototyping
8 15 (34.88%) Scrum
9 14 (32.56%) TDD
10 13 (30.23%) Continuous Improvement
10 13 (30.23%) Test Strategy
11 12 (27.91%) Process Improvement
12 11 (25.58%) Pair Programming
12 11 (25.58%) Service Delivery
13 10 (23.26%) Continuous Deployment
13 10 (23.26%) Domain-Driven Design
14 8 (18.60%) Software Engineering
Programming Languages
1 38 (88.37%) JavaScript
2 35 (81.40%) Ruby
3 31 (72.09%) Groovy
4 23 (53.49%) Scala
5 20 (46.51%) Java
5 20 (46.51%) Python
6 19 (44.19%) C#
6 19 (44.19%) Haskell
6 19 (44.19%) Perl
7 10 (23.26%) Bash Shell
8 8 (18.60%) SQL
9 4 (9.30%) CoffeeScript
10 3 (6.98%) PHP
11 1 (2.33%) R
Qualifications
1 1 (2.33%) BPSS Clearance
1 1 (2.33%) DBS Check
Quality Assurance & Compliance
1 10 (23.26%) QA
2 1 (2.33%) Disclosure Scotland
System Software
1 27 (62.79%) Docker
Systems Management
1 34 (79.07%) Grafana
1 34 (79.07%) Kibana
2 19 (44.19%) Puppet
3 15 (34.88%) Graphite
4 1 (2.33%) Kubernetes
Vendors
1 43 (100.00%) Google
2 12 (27.91%) Splunk
3 6 (13.95%) Adobe
4 3 (6.98%) Omniture
4 3 (6.98%) webMethods
5 2 (4.65%) Twitter