Google Analytics (GA)
England > West Midlands
The table below provides summary statistics and contractor rates for jobs advertised in the West Midlands requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 15 October 2025, with comparisons to the same periods in the previous two years.
| 6 months to 15 Oct 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 127 | 110 | 115 |
| Rank change year-on-year | -17 | +5 | +53 |
| Contract jobs citing Google Analytics | 1 | 1 | 3 |
| As % of all contract jobs in the West Midlands | 0.053% | 0.053% | 0.15% |
| As % of the Cloud Services category | 0.16% | 0.18% | 0.41% |
| Number of daily rates quoted | 0 | 0 | 2 |
| 10th Percentile | - | - | £401 |
| 25th Percentile | - | - | £403 |
| Median daily rate (50th Percentile) | - | - | £413 |
| Median % change year-on-year | - | - | -8.33% |
| 75th Percentile | - | - | £428 |
| 90th Percentile | - | - | £434 |
| England median daily rate | £450 | £400 | £425 |
| % change year-on-year | +12.50% | -5.88% | -13.27% |
| Number of hourly rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £20.25 | - | - |
| Median hourly rate | £20.50 | - | - |
| 75th Percentile | £20.75 | - | - |
| 90th Percentile | - | - | - |
| England median hourly rate | £17.75 | £21.22 | £16.50 |
| % change year-on-year | -16.35% | +28.61% | -52.86% |
All Cloud Skills
West Midlands
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the West Midlands.
| Contract vacancies with a requirement for cloud computing skills | 640 | 555 | 726 |
| As % of all contract IT jobs advertised in the West Midlands | 33.81% | 29.63% | 36.03% |
| Number of daily rates quoted | 444 | 359 | 532 |
| 10th Percentile | £300 | £208 | £206 |
| 25th Percentile | £413 | £356 | £360 |
| Median daily rate (50th Percentile) | £517 | £500 | £475 |
| Median % change year-on-year | +3.35% | +5.26% | -4.04% |
| 75th Percentile | £608 | £611 | £600 |
| 90th Percentile | £700 | £688 | £699 |
| England median daily rate | £503 | £525 | £540 |
| % change year-on-year | -4.29% | -2.78% | -1.82% |
| Number of hourly rates quoted | 9 | 10 | 7 |
| 10th Percentile | £25.82 | £15.83 | £17.50 |
| 25th Percentile | £27.21 | £23.55 | £17.63 |
| Median hourly rate | £30.00 | £33.74 | £18.50 |
| Median % change year-on-year | -11.07% | +82.35% | +12.12% |
| 75th Percentile | £34.98 | £35.00 | £19.25 |
| 90th Percentile | £40.45 | £37.50 | £19.45 |
| England median hourly rate | £25.15 | £35.00 | £32.30 |
| % change year-on-year | -28.14% | +8.36% | +43.56% |
Google Analytics
Job Vacancy Trend in the West Midlands
Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in the West Midlands.
Google Analytics
Daily Rate Trend in the West Midlands
Contractor daily rate distribution trend for jobs in the West Midlands citing Google Analytics.
Google Analytics
Hourly Rate Trend in the West Midlands
Contractor hourly rate distribution trend for jobs in the West Midlands citing Google Analytics.
Google Analytics
Contract Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 15 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Birmingham | -2 | 1 | - | - | 6 |
| Google Analytics England |
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Google Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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