The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
West Midlands / Birmingham
Rank 114 130 121
Rank change year-on-year +16 -9  
Permanent jobs citing Google Analytics 5 7 1
As % of all permanent IT jobs advertised in Birmingham 0.28% 0.30% 0.059%
As % of the Cloud Services category 2.37% 3.43% 0.93%
Number of salaries quoted 5 6 0
Median salary £35,000 £30,000 -
Median salary % change year-on-year +16.66% -  
UK excluding London median salary £35,000 £33,000 £29,575
% change year-on-year +6.06% +11.58%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for cloud computing skills.

Cloud Computing Skills
Birmingham
Permanent job vacancies with a requirement for cloud computing skills 211 204 108
As % of all permanent IT job vacancies advertised in Birmingham 11.75% 8.82% 6.32%
Number of salaries quoted 159 160 88
Median salary £50,000 £45,000 £52,500
Median salary % change year-on-year +11.11% -14.28%  
90% offered a salary of more than £30,000 £30,000 £35,000
10% offered a salary of more than £67,500 £70,000 £72,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Birmingham.

Salary trend for Google Analytics in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 23 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 4 (44.44%) Usability Testing
2 4 (44.44%) User Experience
2 4 (44.44%) Optimizely
2 4 (44.44%) Hotjar
2 4 (44.44%) A/B Testing
2 4 (44.44%) Marketing
2 4 (44.44%) Business Intelligence
2 4 (44.44%) Games
3 3 (33.33%) SEO
3 3 (33.33%) Adobe
3 3 (33.33%) CMS
3 3 (33.33%) Adobe Experience Manager
4 2 (22.22%) Analytical Skills
4 2 (22.22%) Social Media
4 2 (22.22%) Email Marketing
4 2 (22.22%) Copywriting
4 2 (22.22%) Content Management
4 2 (22.22%) Web Analytics
5 1 (11.11%) MS PowerPoint
5 1 (11.11%) Search Engine Marketing
5 1 (11.11%) Digital Marketing
5 1 (11.11%) Continuous Improvement
5 1 (11.11%) Facebook
5 1 (11.11%) Twitter
5 1 (11.11%) B2B
5 1 (11.11%) Finance
5 1 (11.11%) Stakeholder Management
5 1 (11.11%) Adobe Illustrator

Google Analytics
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) Adobe Experience Manager
1 3 (33.33%) CMS
2 1 (11.11%) WordPress
Applications
1 1 (11.11%) Adobe Illustrator
1 1 (11.11%) MS Excel
1 1 (11.11%) MS Office
1 1 (11.11%) MS PowerPoint
1 1 (11.11%) Photoshop
Communications & Networking
1 1 (11.11%) SMS
General
1 4 (44.44%) Games
1 4 (44.44%) Marketing
2 1 (11.11%) Finance
Job Titles
1 4 (44.44%) User Experience Researcher
1 4 (44.44%) User Researcher
2 3 (33.33%) Content Manager
3 2 (22.22%) Web Content Manager
3 2 (22.22%) Web Manager
4 1 (11.11%) Consultant
4 1 (11.11%) CRM Executive
4 1 (11.11%) Digital Content Manager
4 1 (11.11%) Email Executive
4 1 (11.11%) Email Marketing Executive
4 1 (11.11%) Marketing Consultant
4 1 (11.11%) Marketing Executive
4 1 (11.11%) Marketing Manager
4 1 (11.11%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 4 (44.44%) User Experience
2 2 (22.22%) Analytical Skills
2 2 (22.22%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) A/B Testing
2 4 (44.44%) Business Intelligence
2 4 (44.44%) Usability Testing
3 3 (33.33%) SEO
4 2 (22.22%) Content Management
4 2 (22.22%) Copywriting
4 2 (22.22%) Email Marketing
4 2 (22.22%) Web Analytics
5 1 (11.11%) B2B
5 1 (11.11%) Campaign Management
5 1 (11.11%) Content Marketing
5 1 (11.11%) Continuous Improvement
5 1 (11.11%) CRM
5 1 (11.11%) Digital Marketing
5 1 (11.11%) ERP
5 1 (11.11%) Kalman Filter
5 1 (11.11%) Mobile Marketing
5 1 (11.11%) Search Engine Marketing
5 1 (11.11%) Stakeholder Management
Vendors
1 9 (100.00%) Google
2 4 (44.44%) Hotjar
2 4 (44.44%) Optimizely
3 3 (33.33%) Adobe
4 1 (11.11%) Facebook
4 1 (11.11%) SAP
4 1 (11.11%) Twitter
Birmingham, West Midlands (County)
Premier IT
Salary: £25000 - £32000 per annum
Posted: 6 days ago
Birmingham, West Midlands (County)
Morgan Mckinley
Salary: £30000 - £35000 per annum + Bonus
Posted: 6 days ago
Birmingham, West Midlands (County)
Oscar
Salary: £18000 - £22000 per annum + Dress down
Posted: 6 days ago
Birmingham, West Midlands (County)
Pixel Hires
Salary: From £50,000 to £60,000 per annum + benefits!
Posted: 7 days ago