Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands > Birmingham
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 189 201 188
Rank change year-on-year +12 -13 -6
Permanent jobs citing Google Analytics 10 8 9
As % of all permanent IT jobs advertised in Birmingham 0.26% 0.17% 0.23%
As % of the Cloud Services category 1.47% 1.32% 2.56%
Number of salaries quoted 10 4 9
Birmingham median annual salary £28,250 £33,750 £32,500
Median salary % change year-on-year -16.30% +3.85% -7.14%
10th Percentile £22,150 £26,250 £25,600
90th Percentile £38,875 £45,000 £57,000
West Midlands median annual salary £31,000 £27,750 £35,000
% change year-on-year +11.71% -20.71% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for cloud computing skills.

All Cloud Skills
Birmingham
Permanent vacancies with a requirement for cloud computing skills 680 605 351
As % of all permanent IT jobs advertised in Birmingham 17.76% 12.70% 8.85%
Number of salaries quoted 523 409 253
Birmingham median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% -1.64%
10th Percentile £27,500 £28,500 £26,500
90th Percentile £70,000 £71,250 £74,250
West Midlands median annual salary £40,000 £42,765 £40,000
% change year-on-year -6.46% +6.91% -

Google Analytics
Job Vacancy Trend in Birmingham

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Google Analytics in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Birmingham.

Salary trend for Google Analytics in Birmingham

Google Analytics
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Google Analytics in Birmingham over the 6 months to 18 November 2017.

Salary histogram for Google Analytics in Birmingham

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Marketing
1 10 (100.00%) Analytics
2 6 (60.00%) Digital Marketing
3 5 (50.00%) SEO
3 5 (50.00%) AdWords
4 4 (40.00%) Microsoft Excel
4 4 (40.00%) Microsoft PowerPoint
5 3 (30.00%) Retail
5 3 (30.00%) Pay per click
5 3 (30.00%) HTML
5 3 (30.00%) E-Commerce
5 3 (30.00%) Web Analytics
5 3 (30.00%) Search Engine Marketing
6 2 (20.00%) QlikView
6 2 (20.00%) Mandarin Language
6 2 (20.00%) Internet Marketing
6 2 (20.00%) Link Building
6 2 (20.00%) Twitter
6 2 (20.00%) User Experience
6 2 (20.00%) Analytical Skills
6 2 (20.00%) Fintech
6 2 (20.00%) Stakeholder and Relationship Management
6 2 (20.00%) Business Intelligence
6 2 (20.00%) B2B
6 2 (20.00%) CSS
6 2 (20.00%) Finance
6 2 (20.00%) Legal
6 2 (20.00%) Stakeholder Management
6 2 (20.00%) BBC

Google Analytics
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (40.00%) Microsoft Excel
1 4 (40.00%) Microsoft PowerPoint
Cloud Services
1 5 (50.00%) AdWords
2 1 (10.00%) Google Tag Manager
2 1 (10.00%) MailChimp
Communications & Networking
1 2 (20.00%) Internet
Database & Business Intelligence
1 2 (20.00%) QlikView
General
1 10 (100.00%) Marketing
2 3 (30.00%) Retail
3 2 (20.00%) Finance
3 2 (20.00%) Games
3 2 (20.00%) Legal
3 2 (20.00%) Mandarin Language
4 1 (10.00%) Brand Awareness
Job Titles
1 2 (20.00%) Analyst
1 2 (20.00%) Insight Analyst
1 2 (20.00%) Marketing Analyst
1 2 (20.00%) Marketing Insight Analyst
1 2 (20.00%) PPC Manager
1 2 (20.00%) SEO Manager
2 1 (10.00%) Marketing Executive
2 1 (10.00%) Marketing Manager
2 1 (10.00%) PPC Executive
2 1 (10.00%) Search Marketing Executive
2 1 (10.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 3 (30.00%) HTML
2 2 (20.00%) CSS
3 1 (10.00%) CSS3
3 1 (10.00%) HTML5
3 1 (10.00%) jQuery
Miscellaneous
1 2 (20.00%) Analytical Skills
1 2 (20.00%) BBC
1 2 (20.00%) Fintech
1 2 (20.00%) Management Information System
1 2 (20.00%) User Experience
2 1 (10.00%) Blog
2 1 (10.00%) Social Media
2 1 (10.00%) Tandem
Processes & Methodologies
1 10 (100.00%) Analytics
2 6 (60.00%) Digital Marketing
3 5 (50.00%) SEO
4 3 (30.00%) E-Commerce
4 3 (30.00%) Pay per click
4 3 (30.00%) Search Engine Marketing
4 3 (30.00%) Web Analytics
5 2 (20.00%) B2B
5 2 (20.00%) Business Intelligence
5 2 (20.00%) Creative Thinking
5 2 (20.00%) Data Analysis
5 2 (20.00%) Internet Marketing
5 2 (20.00%) Link Building
5 2 (20.00%) Project Management
5 2 (20.00%) Stakeholder and Relationship Management
5 2 (20.00%) Stakeholder Management
5 2 (20.00%) Web Development
6 1 (10.00%) Content Marketing
6 1 (10.00%) Conversion Rate Optimisation
6 1 (10.00%) Lead Generation
Qualifications
1 2 (20.00%) Degree
Vendors
1 10 (100.00%) Google
2 2 (20.00%) Microsoft
2 2 (20.00%) Twitter
2 2 (20.00%) Yahoo!
3 1 (10.00%) Adobe
3 1 (10.00%) Optimizely