The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
West Midlands / Birmingham
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 122 140 117
Rank change year-on-year +18 -23  
Permanent jobs citing Google Analytics 11 3 13
As % of all permanent IT jobs advertised in Birmingham 0.56% 0.13% 0.65%
As % of the Cloud Services category 3.24% 1.32% 12.62%
Number of salaries quoted 8 1 12
Median salary £28,500 £27,500 £40,000
Median salary % change year-on-year +3.63% -31.25%  
90% offered a salary of more than £27,850 £27,500 £32,500
10% offered a salary of more than £42,500 £27,500 £49,400
UK excluding London median salary £31,750 £32,500 £33,000
% change year-on-year -2.30% -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for cloud computing skills.

Cloud Computing Skills
Birmingham
Permanent job vacancies with a requirement for cloud computing skills 339 228 103
As % of all permanent IT job vacancies advertised in Birmingham 17.29% 9.67% 5.12%
Number of salaries quoted 292 160 70
Median salary £45,000 £49,000 £45,000
Median salary % change year-on-year -8.16% +8.88%  
90% offered a salary of more than £31,500 £35,000 £30,300
10% offered a salary of more than £65,000 £65,000 £67,500
UK excluding London median salary £47,000 £47,500 £45,000
% change year-on-year -1.05% +5.55%  

Google Analytics
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Birmingham.

Salary trend for Google Analytics in Birmingham

Google Analytics
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Google Analytics in Birmingham over the 3 months to 28 June 2017.

Salary histogram for Google Analytics in Birmingham

For the 6 months to 28 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 7 (41.18%) Business Intelligence
2 7 (41.18%) Microsoft
2 7 (41.18%) Games
3 6 (35.29%) CSS
3 6 (35.29%) HTML
3 6 (35.29%) Marketing
4 5 (29.41%) Web Development
4 5 (29.41%) .NET Framework
4 5 (29.41%) SQL Server 2005
4 5 (29.41%) Twitter Bootstrap
4 5 (29.41%) Mobile App
4 5 (29.41%) Mobile Application Development
4 5 (29.41%) Qualitative Research
4 5 (29.41%) ASP.NET Web Forms
4 5 (29.41%) ASP.NET Web API
4 5 (29.41%) User Experience
4 5 (29.41%) jQuery
4 5 (29.41%) Usability Testing
4 5 (29.41%) Team Foundation Server
4 5 (29.41%) Microsoft Azure
4 5 (29.41%) ASP.NET MVC
4 5 (29.41%) JavaScript
4 5 (29.41%) .NET
4 5 (29.41%) SQL Server
4 5 (29.41%) IIS
4 5 (29.41%) Microsoft Office
4 5 (29.41%) Visual Studio
4 5 (29.41%) ASP.NET

Google Analytics
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (29.41%) IIS
1 5 (29.41%) SharePoint
2 3 (17.65%) Adobe Experience Manager
2 3 (17.65%) CMS
Applications
1 5 (29.41%) Microsoft Office
2 2 (11.76%) Microsoft Excel
2 2 (11.76%) Microsoft PowerPoint
Cloud Services
1 5 (29.41%) Microsoft Azure
2 2 (11.76%) AdWords
Communications & Networking
1 5 (29.41%) HTTP
1 5 (29.41%) Internet
Database & Business Intelligence
1 5 (29.41%) SQL Server
1 5 (29.41%) SQL Server 2005
2 2 (11.76%) QlikView
Development Applications
1 5 (29.41%) Team Foundation Server
1 5 (29.41%) Visual Studio
General
1 7 (41.18%) Games
2 6 (35.29%) Marketing
3 2 (11.76%) Finance
3 2 (11.76%) Legal
3 2 (11.76%) Mandarin Language
Job Titles
1 5 (29.41%) .NET Developer
1 5 (29.41%) C# .NET Developer
1 5 (29.41%) C# Developer
1 5 (29.41%) Developer
1 5 (29.41%) User Experience Researcher
1 5 (29.41%) User Researcher
2 3 (17.65%) Content Manager
2 3 (17.65%) Web Content Manager
2 3 (17.65%) Web Manager
3 2 (11.76%) Analyst
3 2 (11.76%) Insight Analyst
3 2 (11.76%) Marketing Analyst
3 2 (11.76%) Marketing Insight Analyst
4 1 (5.88%) Marketing Executive
4 1 (5.88%) PPC Executive
4 1 (5.88%) Search Marketing Executive
4 1 (5.88%) SEO Executive
Libraries, Frameworks & Software Standards
1 6 (35.29%) CSS
1 6 (35.29%) HTML
2 5 (29.41%) .NET
2 5 (29.41%) .NET Framework
2 5 (29.41%) AngularJS
2 5 (29.41%) ASP.NET
2 5 (29.41%) ASP.NET MVC
2 5 (29.41%) ASP.NET Web API
2 5 (29.41%) ASP.NET Web Forms
2 5 (29.41%) Entity Framework
2 5 (29.41%) jQuery
2 5 (29.41%) Kendo UI
2 5 (29.41%) Twitter Bootstrap
2 5 (29.41%) XML
3 1 (5.88%) CSS3
3 1 (5.88%) HTML5
Miscellaneous
1 5 (29.41%) Mobile App
1 5 (29.41%) User Experience
2 2 (11.76%) Analytical Skills
2 2 (11.76%) BBC
2 2 (11.76%) Management Information System
3 1 (5.88%) Social Media
Operating Systems
1 5 (29.41%) Windows
1 5 (29.41%) Windows Server
Processes & Methodologies
1 17 (100.00%) Analytics
2 7 (41.18%) Business Intelligence
3 5 (29.41%) A/B Testing
3 5 (29.41%) Mobile Application Development
3 5 (29.41%) MVC
3 5 (29.41%) Qualitative Research
3 5 (29.41%) Quantitative Research
3 5 (29.41%) Translating Business Requirements
3 5 (29.41%) Usability Testing
3 5 (29.41%) Web Development
4 4 (23.53%) Web Analytics
5 3 (17.65%) Copywriting
5 3 (17.65%) SEO
6 2 (11.76%) Content Management
6 2 (11.76%) Data Analysis
6 2 (11.76%) Digital Marketing
6 2 (11.76%) Project Management
6 2 (11.76%) Stakeholder and Relationship Management
6 2 (11.76%) Stakeholder Management
7 1 (5.88%) Pay per click
Programming Languages
1 5 (29.41%) C#
1 5 (29.41%) JavaScript
Vendors
1 17 (100.00%) Google
2 7 (41.18%) Microsoft
3 5 (29.41%) Hotjar
3 5 (29.41%) Optimizely
4 3 (17.65%) Adobe