Period
to 27 January 2022

The following table provides summary statistics for contract job vacancies advertised in Cambridgeshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 January 2022 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
East of England > Cambridgeshire
6 months to
27 Jan 2022
Same period 2021 Same period 2020
Rank 67 38 -
Rank change year-on-year -29 - -
Contract jobs citing Google Analytics 2 1 0
As % of all contract jobs advertised in Cambridgeshire 0.27% 0.28% -
As % of the Cloud Services category 0.98% 1.27% -
Number of daily rates quoted 0 1 0
Median daily rate (50th Percentile) - £475 -
East of England median daily rate £180 £475 £500
% change year-on-year -62.11% -5.00% +214.96%
Number of hourly rates quoted 2 0 0
10th Percentile - - -
25th Percentile £26.62 - -
Median hourly rate £28.41 - -
75th Percentile £30.21 - -
90th Percentile - - -
East of England median hourly rate £28.41 - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Cambridgeshire with a requirement for cloud computing skills.

All Cloud Skills
Cambridgeshire
Contract vacancies with a requirement for cloud computing skills 204 79 271
As % of all contract IT jobs advertised in Cambridgeshire 27.13% 22.01% 25.96%
Number of daily rates quoted 121 40 187
10th Percentile £263 £256 £252
25th Percentile £325 £313 £361
Median daily rate (50th Percentile) £450 £425 £425
Median % change year-on-year +5.88% - -2.02%
75th Percentile £538 £500 £538
90th Percentile £588 £575 £588
East of England median daily rate £475 £425 £425
% change year-on-year +11.76% - -0.58%
Number of hourly rates quoted 40 18 8
10th Percentile - £12.85 £14.00
25th Percentile £12.25 £14.00 £16.63
Median hourly rate £13.50 £15.00 £18.25
Median % change year-on-year -10.00% -17.81% +4.29%
75th Percentile £15.75 £20.33 £21.09
90th Percentile £19.90 £29.90 £35.19
East of England median hourly rate £15.62 £15.00 £17.50
% change year-on-year +4.13% -14.29% -

Google Analytics
Job Vacancy Trend in Cambridgeshire

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Cambridgeshire.

Job vacancy trend for Google Analytics in Cambridgeshire

Google Analytics
Contractor Daily Rate Trend in Cambridgeshire

3-month moving average daily rate quoted in jobs citing Google Analytics in Cambridgeshire.

Daily rate trend for Google Analytics in Cambridgeshire

Google Analytics
Contract Job Locations in Cambridgeshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Cambridgeshire region over the 6 months to 27 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Peterborough -32 2 - -
Google Analytics
East of England

For the 6 months to 27 January 2022, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Cambridgeshire region with a requirement for Google Analytics.

1 2 (100.00%) HTML
1 2 (100.00%) Microsoft Excel
1 2 (100.00%) E-Commerce
1 2 (100.00%) Microsoft
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Product Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Social Skills

Google Analytics
Co-occurring IT Skills in Cambridgeshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (100.00%) Microsoft Excel
General
1 2 (100.00%) Marketing
1 2 (100.00%) Social Skills
Job Titles
1 2 (100.00%) E-Commerce Specialist
1 2 (100.00%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Content Management
1 2 (100.00%) Digital Marketing
1 2 (100.00%) E-Commerce
1 2 (100.00%) Product Marketing
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Microsoft