Period
to 30 May 2020

The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 30 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > East of England
6 months to
30 May 2020
Same period 2019 Same period 2018
Rank 122 179 153
Rank change year-on-year +57 -26 +30
Contract jobs citing Google Analytics 4 7 38
As % of all contract jobs advertised in the East of England 0.17% 0.17% 0.85%
As % of the Cloud Services category 0.66% 0.81% 5.26%
Number of daily rates quoted 4 8 20
Median daily rate £200 £375 £350
Median daily rate % change year-on-year -46.67% +7.14% +32.08%
10th Percentile £140 £128 £156
90th Percentile £238 £551 £509
England median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +11.11%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
England median hourly rate £22.50 £33.00 £21.95
% change year-on-year -31.82% +50.32% -56.96%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for cloud computing skills.

All Cloud Skills
East of England
Contract vacancies with a requirement for cloud computing skills 605 859 722
As % of all contract IT jobs advertised in the East of England 25.47% 20.99% 16.23%
Number of daily rates quoted 398 517 447
Median daily rate £450 £450 £430
Median daily rate % change year-on-year - +4.65% -4.44%
10th Percentile £211 £263 £213
90th Percentile £600 £613 £575
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 12 18 21
Median hourly rate £26.25 £19.75 £40.00
Median hourly rate % change year-on-year +32.91% -50.63% +11.11%
10th Percentile £17.93 £15.42 £13.00
90th Percentile £61.98 £77.00 £96.25
Median hourly rate £32.50 £22.00 £20.00
% change year-on-year +47.73% +10.00% +11.11%

Google Analytics
Job Vacancy Trend in the East of England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Trend in the East of England

3-month moving average daily rate quoted in jobs citing Google Analytics in the East of England.

Daily rate trend for Google Analytics in the East of England

Google Analytics
Contractor Hourly Rate Trend in the East of England

3-month moving average hourly rates quoted in jobs citing Google Analytics in the East of England.

Hourly rate trend for Google Analytics in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 6 months to 30 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +24 4 £200 -46.67%
Google Analytics
England

For the 6 months to 30 May 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the East of England region with a requirement for Google Analytics.

1 4 (100.00%) HTML
1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 2 (50.00%) WordPress
2 2 (50.00%) JavaScript
2 2 (50.00%) CSS
2 2 (50.00%) Dreamweaver
2 2 (50.00%) Adobe
2 2 (50.00%) SEO
2 2 (50.00%) Automotive
2 2 (50.00%) CMS
2 2 (50.00%) Content Management
2 2 (50.00%) Adobe Experience Manager
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Marketing

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) Adobe Experience Manager
1 2 (50.00%) CMS
1 2 (50.00%) WordPress
Development Applications
1 2 (50.00%) Dreamweaver
General
1 2 (50.00%) Automotive
2 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) SEO Executive
2 1 (25.00%) Analyst
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Marketing Assistant
2 1 (25.00%) Marketing Assistant
2 1 (25.00%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
2 2 (50.00%) CSS
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Content Management
2 2 (50.00%) SEO
3 1 (25.00%) Digital Marketing
Programming Languages
1 2 (50.00%) JavaScript
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Adobe