Period
to 19 September 2019

The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 September 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > East of England
6 months to
19 Sep 2019
Same period 2018 Same period 2017
Rank 185 199 190
Rank change year-on-year +14 -9 -6
Contract jobs citing Google Analytics 2 14 12
As % of all contract IT jobs advertised in the East of England 0.048% 0.28% 0.25%
As % of the Cloud Services category 0.22% 1.48% 1.62%
Number of daily rates quoted 2 10 8
East of England median daily rate £488 £156 £284
Median daily rate % change year-on-year +212.00% -44.96% -5.38%
10th Percentile £395 £130 £246
90th Percentile £600 £443 £575
England median daily rate £413 £425 £400
% change year-on-year -2.94% +6.25% +14.29%
Number of hourly rates quoted 0 0 3
East of England median hourly rate - - £40.00
England median hourly rate £27.50 £13.50 £50.00
% change year-on-year +103.67% -73.00% +154.97%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for cloud computing skills.

All Cloud Skills
East of England
Contract vacancies with a requirement for cloud computing skills 928 947 740
As % of all contract IT jobs advertised in the East of England 22.06% 18.80% 15.16%
Number of daily rates quoted 608 570 432
East of England median daily rate £450 £450 £450
10th Percentile £275 £212 £200
90th Percentile £625 £600 £581
England median daily rate £500 £475 £463
% change year-on-year +5.26% +2.70% +2.78%
Number of hourly rates quoted 12 39 24
East of England median hourly rate £17.00 £17.50 £40.75
Median hourly rate % change year-on-year -2.86% -57.06% +158.73%
10th Percentile £15.03 £13.40 £15.39
90th Percentile £34.10 £56.25 £63.75
England median hourly rate £22.93 £19.00 £20.96
% change year-on-year +20.68% -9.33% +10.29%

Google Analytics
Job Vacancy Trend in the East of England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East of England.

Contractor daily rate trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Histogram in the East of England

The daily rate distribution of IT jobs citing Google Analytics in the East of England over the 6 months to 19 September 2019.

Contractor daily rate histogram for Google Analytics in the East of England

Google Analytics
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the East of England.

Contractor hourly rate trend for Google Analytics in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 6 months to 19 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -6 2 £488 +225.00% 3
Google Analytics
England

For the 6 months to 19 September 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the East of England region with a requirement for Google Analytics.

1 2 (100.00%) Analytics
1 2 (100.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) Project Planning
2 1 (50.00%) JIRA
2 1 (50.00%) Apache Flex
2 1 (50.00%) User Acceptance Testing
2 1 (50.00%) Kanban
2 1 (50.00%) Confluence
2 1 (50.00%) Process Improvement
2 1 (50.00%) Web Application Development
2 1 (50.00%) User Stories
2 1 (50.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) AdWords
2 1 (50.00%) Wireframes
2 1 (50.00%) Budgeting and Forecasting
2 1 (50.00%) Planning and Forecasting
2 1 (50.00%) Acceptance Criteria
2 1 (50.00%) Proactive Management
2 1 (50.00%) Problem-Solving
2 1 (50.00%) User-Centered Design (UCD)
2 1 (50.00%) Google Docs
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) SQL
2 1 (50.00%) CSS
2 1 (50.00%) E-Commerce
2 1 (50.00%) Project Management
2 1 (50.00%) Risk Management

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) Confluence
Cloud Services
1 1 (50.00%) AdWords
1 1 (50.00%) Google Docs
Development Applications
1 1 (50.00%) JIRA
General
1 1 (50.00%) Marketing
1 1 (50.00%) Retail
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Analytics Consultant
1 1 (50.00%) Business Analyst
1 1 (50.00%) Business Manager
1 1 (50.00%) Business Project Manager
1 1 (50.00%) Consultant
1 1 (50.00%) Digital Analyst
1 1 (50.00%) Digital Business Analyst
1 1 (50.00%) Digital Project Manager
1 1 (50.00%) E-Commerce Analyst
1 1 (50.00%) E-Commerce Business Analyst
1 1 (50.00%) E-Commerce Manager
1 1 (50.00%) E-Commerce Project Manager
1 1 (50.00%) Project Analyst
1 1 (50.00%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) Apache Flex
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Acceptance Criteria
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Budgeting and Forecasting
2 1 (50.00%) E-Commerce
2 1 (50.00%) Kanban
2 1 (50.00%) Planning and Forecasting
2 1 (50.00%) Proactive Management
2 1 (50.00%) Problem-Solving
2 1 (50.00%) Process Improvement
2 1 (50.00%) Project Management
2 1 (50.00%) Project Planning
2 1 (50.00%) Risk Management
2 1 (50.00%) Scrum
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) User Acceptance Testing
2 1 (50.00%) User Stories
2 1 (50.00%) User-Centered Design (UCD)
2 1 (50.00%) Web Analytics
2 1 (50.00%) Wireframes
Programming Languages
1 1 (50.00%) JavaScript
1 1 (50.00%) SQL
Vendors
1 2 (100.00%) Google