Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > East of England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 188 185 193
Rank change year-on-year -3 +8 +22
Contract jobs citing Google Analytics 17 6 12
As % of all contract IT jobs advertised in the East of England 0.34% 0.12% 0.20%
As % of the Cloud Services category 2.51% 1.29% 2.68%
Number of daily rates quoted 5 1 6
East of England median daily rate £550 £200 £363
Median daily rate % change year-on-year +175.00% -44.83% +20.83%
10th Percentile £290 £175 £284
90th Percentile £575 £225 £403
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 3 3 4
East of England median hourly rate £40.00 £18.00 £38.34
Median hourly rate % change year-on-year +122.22% -53.05% -
England median hourly rate £35.50 £19.61 £19.03
% change year-on-year +81.03% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for cloud computing skills.

All Cloud Skills
East of England
Contract vacancies with a requirement for cloud computing skills 677 466 448
As % of all contract IT jobs advertised in the East of England 13.34% 9.65% 7.54%
Number of daily rates quoted 395 264 295
East of England median daily rate £450 £400 £400
Median daily rate % change year-on-year +12.50% - -
10th Percentile £138 £208 £263
90th Percentile £588 £588 £520
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 14 15 26
East of England median hourly rate £62.50 £18.00 £31.75
Median hourly rate % change year-on-year +247.22% -43.31% +104.84%
10th Percentile £37.00 £12.10 £13.25
90th Percentile £63.75 £34.18 £47.25
England median hourly rate £20.00 £19.00 £21.64
% change year-on-year +5.26% -12.20% +20.22%

Google Analytics
Job Vacancy Trend in the East of England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East of England.

Contractor daily rate trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Histogram in the East of England

The daily rate distribution of IT jobs citing Google Analytics in the East of England over the 6 months to 19 November 2017.

Contractor daily rate histogram for Google Analytics in the East of England

Google Analytics
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the East of England.

Contractor hourly rate trend for Google Analytics in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire - 8 - - 3
Hertfordshire -8 5 £200 - 1
Bedfordshire - 5 £550 -
Essex -16 3 - -
Suffolk - 1 £450 -
Google Analytics
England

For the 6 months to 19 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 15 (88.24%) Marketing
3 13 (76.47%) Agile Software Development
4 11 (64.71%) E-Commerce
5 10 (58.82%) C#
5 10 (58.82%) .NET
5 10 (58.82%) Amazon AWS
6 9 (52.94%) Node.js
6 9 (52.94%) OO
6 9 (52.94%) TDD
7 7 (41.18%) Advertising
7 7 (41.18%) Digital Marketing
7 7 (41.18%) BDD
7 7 (41.18%) MongoDB
7 7 (41.18%) NoSQL
7 7 (41.18%) Cybersecurity
7 7 (41.18%) Kafka
7 7 (41.18%) PaaS
7 7 (41.18%) Docker
7 7 (41.18%) Microservices
7 7 (41.18%) .NET Core
8 6 (35.29%) Content Management
9 5 (29.41%) SEO
10 4 (23.53%) Web Analytics
11 3 (17.65%) ASP.NET Web API
11 3 (17.65%) Analytical Skills
11 3 (17.65%) Hybrid Cloud
11 3 (17.65%) Ensighten
11 3 (17.65%) Service Design

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
1 3 (17.65%) Confluence
2 2 (11.76%) Adobe Experience Manager
3 1 (5.88%) Magnolia
Business Applications
1 3 (17.65%) SessionCam
2 1 (5.88%) WebTrends
Cloud Services
1 10 (58.82%) Amazon AWS
2 7 (41.18%) PaaS
3 2 (11.76%) GitHub
3 2 (11.76%) npm
Database & Business Intelligence
1 7 (41.18%) MongoDB
1 7 (41.18%) NoSQL
Development Applications
1 3 (17.65%) JIRA
2 2 (11.76%) Grunt
2 2 (11.76%) Maven
General
1 15 (88.24%) Marketing
2 7 (41.18%) Advertising
3 1 (5.88%) Automotive
3 1 (5.88%) Manufacturing
Job Titles
1 10 (58.82%) Architect
2 7 (41.18%) Solutions Architect
3 6 (35.29%) E-Commerce Architect
3 6 (35.29%) E-Commerce Solution Architect
4 4 (23.53%) Digital Architect
5 3 (17.65%) Developer
5 3 (17.65%) Sitecore Architect
6 2 (11.76%) HTML Developer
6 2 (11.76%) JavaScript Developer
6 2 (11.76%) UI Developer
7 1 (5.88%) Agile Developer
7 1 (5.88%) Angular Developer
7 1 (5.88%) CMS Developer
7 1 (5.88%) Digital Solutions Architect
7 1 (5.88%) HTML CSS Developer
7 1 (5.88%) Online Merchandiser
7 1 (5.88%) Product Manager
7 1 (5.88%) UX Developer
7 1 (5.88%) Web Developer
7 1 (5.88%) Web UI Developer
Libraries, Frameworks & Software Standards
1 10 (58.82%) .NET
2 9 (52.94%) Node.js
3 7 (41.18%) .NET Core
3 7 (41.18%) Kafka
4 3 (17.65%) AngularJS
4 3 (17.65%) ASP.NET Web API
4 3 (17.65%) CSS
4 3 (17.65%) HTML
4 3 (17.65%) HTML5
5 2 (11.76%) Ajax
5 2 (11.76%) Sass
5 2 (11.76%) Web Services
5 2 (11.76%) XHTML
5 2 (11.76%) XML
6 1 (5.88%) CSS3
6 1 (5.88%) jQuery
Miscellaneous
1 3 (17.65%) Analytical Skills
1 3 (17.65%) Hybrid Cloud
1 3 (17.65%) RIA
2 2 (11.76%) Social Media
2 2 (11.76%) Web 2.0
3 1 (5.88%) User Experience
Processes & Methodologies
1 17 (100.00%) Analytics
2 13 (76.47%) Agile Software Development
3 11 (64.71%) E-Commerce
4 9 (52.94%) OO
4 9 (52.94%) TDD
5 7 (41.18%) BDD
5 7 (41.18%) Cybersecurity
5 7 (41.18%) Digital Marketing
5 7 (41.18%) Microservices
6 6 (35.29%) Content Management
7 5 (29.41%) SEO
8 4 (23.53%) Web Analytics
9 3 (17.65%) Data Modelling
9 3 (17.65%) Service Design
9 3 (17.65%) SOA
10 2 (11.76%) B2C
10 2 (11.76%) Personalization
11 1 (5.88%) Multivariate Testing
11 1 (5.88%) Product Management
11 1 (5.88%) Web Development
Programming Languages
1 10 (58.82%) C#
2 3 (17.65%) Java
2 3 (17.65%) JavaScript
3 1 (5.88%) C++
3 1 (5.88%) Ruby
Qualifications
1 1 (5.88%) Degree
System Software
1 7 (41.18%) Docker
Vendors
1 17 (100.00%) Google
2 3 (17.65%) Adobe
2 3 (17.65%) Atlassian
2 3 (17.65%) Ensighten
2 3 (17.65%) Microsoft
2 3 (17.65%) Red Hat
2 3 (17.65%) Sitecore
3 2 (11.76%) Omniture
4 1 (5.88%) Monetate
4 1 (5.88%) Qubit