The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / East of England
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 121 122 127
Rank change year-on-year +1 +5  
Contract jobs citing Google Analytics 5 2 3
As % of all contract IT jobs advertised in the East of England 0.24% 0.081% 0.11%
As % of the Cloud Services category 1.94% 0.93% 2.16%
Number of daily rates quoted 4 2 2
Median daily rate £265 £400 £220
Median daily rate % change year-on-year -33.75% +81.81%  
90% offered a daily rate of more than £157 £400 £216
10% offered a daily rate of more than £278 £400 £224
UK excluding London median daily rate £325 £320 £325
% change year-on-year +1.56% -1.53%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for cloud computing skills.

Contract Cloud Computing Skills
East of England
Contract job vacancies with a requirement for cloud computing skills 258 214 139
As % of all contract IT job vacancies advertised in the East of England 12.14% 8.63% 5.29%
Number of daily rates quoted 163 144 103
Median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25%  
90% offered a daily rate of more than £265 £325 £247
10% offered a daily rate of more than £575 £538 £638
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 8 2 4
Median hourly rate £36.50 £15.00 £12.50
Median hourly rate % change year-on-year +143.33% +20.00%  
90% offered a hourly rate of more than £18.55 £15.00 £11.80
10% offered a hourly rate of more than £51.30 £15.40 £24.75
UK excluding London median hourly rate £15.00 £19.50 £22.50
% change year-on-year -23.05% -13.35%  

Google Analytics
Job Vacancy Trend in the East of England

The job posting trend of jobs advertised in the East of England citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East of England.

Contractor daily rate trend for Google Analytics in the East of England

Google Analytics
Contractor Daily Rate Histogram in the East of England

The daily rate distribution of IT jobs citing Google Analytics in the East of England over the 3 months to 29 March 2017.

Contractor daily rate histogram for Google Analytics in the East of England

Google Analytics
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the East of England.

Contractor hourly rate trend for Google Analytics in the East of England

Google Analytics
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East of England region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Essex -6 3 £265 -33.75% 3
Cambridgeshire - 1 - - 5
Hertfordshire - 1 £110 -
Google Analytics
England

For the 6 months to 29 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 5 (83.33%) CSS
2 5 (83.33%) HTML
2 5 (83.33%) SEO
3 4 (66.67%) HTML5
4 3 (50.00%) Web 2.0
4 3 (50.00%) Sass
4 3 (50.00%) Ajax
4 3 (50.00%) Omniture
4 3 (50.00%) Virtual Team
4 3 (50.00%) Relational Database
4 3 (50.00%) CMS
4 3 (50.00%) SOA
4 3 (50.00%) B2C
4 3 (50.00%) Agile Software Development
4 3 (50.00%) TDD
4 3 (50.00%) Content Management
4 3 (50.00%) Java
4 3 (50.00%) JavaScript
4 3 (50.00%) SQL
4 3 (50.00%) J2EE
4 3 (50.00%) OO
4 3 (50.00%) XHTML
4 3 (50.00%) JSP
4 3 (50.00%) Web Services
4 3 (50.00%) XML
5 2 (33.33%) Unix
5 2 (33.33%) Windows
5 2 (33.33%) Solaris

Google Analytics
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
2 2 (33.33%) WebSphere
3 1 (16.67%) Adobe Experience Manager
3 1 (16.67%) WordPress
Business Applications
1 1 (16.67%) Dynamics CRM
Cloud Services
1 1 (16.67%) AdWords
Database & Business Intelligence
1 3 (50.00%) Relational Database
Development Applications
1 2 (33.33%) Ant
2 1 (16.67%) Jenkins
2 1 (16.67%) Maven
General
1 2 (33.33%) Marketing
Job Titles
1 4 (66.67%) Developer
2 3 (50.00%) Java Developer
3 2 (33.33%) Senior Developer
3 2 (33.33%) Senior Java Developer
4 1 (16.67%) Analyst
4 1 (16.67%) Angular Developer
4 1 (16.67%) Consultant
4 1 (16.67%) Digital Analyst
4 1 (16.67%) Front End Developer (Client-Side Developer)
4 1 (16.67%) HTML CSS Developer
4 1 (16.67%) HTML Developer
4 1 (16.67%) JSP Developer
4 1 (16.67%) SEO Consultant
Libraries, Frameworks & Software Standards
1 5 (83.33%) CSS
1 5 (83.33%) HTML
2 4 (66.67%) HTML5
3 3 (50.00%) Ajax
3 3 (50.00%) J2EE
3 3 (50.00%) JSP
3 3 (50.00%) Sass
3 3 (50.00%) Web Services
3 3 (50.00%) XHTML
3 3 (50.00%) XML
4 2 (33.33%) LESS
5 1 (16.67%) AngularJS
5 1 (16.67%) D3.js
Miscellaneous
1 3 (50.00%) Virtual Team
1 3 (50.00%) Web 2.0
2 1 (16.67%) Algorithms
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Social Media
2 1 (16.67%) User Experience
2 1 (16.67%) W3C
Operating Systems
1 2 (33.33%) Linux
1 2 (33.33%) Solaris
1 2 (33.33%) Unix
1 2 (33.33%) Windows
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) SEO
3 3 (50.00%) Agile Software Development
3 3 (50.00%) B2C
3 3 (50.00%) Content Management
3 3 (50.00%) OO
3 3 (50.00%) SOA
3 3 (50.00%) TDD
4 2 (33.33%) RAD
5 1 (16.67%) Content Marketing
5 1 (16.67%) CRM
5 1 (16.67%) Digital Analytics
5 1 (16.67%) E-Commerce
5 1 (16.67%) Front End Development
5 1 (16.67%) Link Building
5 1 (16.67%) Pay per click
Programming Languages
1 3 (50.00%) Java
1 3 (50.00%) JavaScript
1 3 (50.00%) SQL
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Omniture
3 2 (33.33%) FatWire
3 2 (33.33%) IBM
4 1 (16.67%) Adobe
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