Period
to 21 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Coventry. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
West Midlands > Coventry
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 57 75 60
Rank change year-on-year +18 -15 -8
Contract jobs citing Social Media 8 7 9
As % of all contract IT jobs advertised in Coventry 1.07% 0.66% 1.26%
As % of the Miscellaneous category 3.94% 2.16% 4.74%
Number of daily rates quoted 5 5 29
Coventry median daily rate £425 £424 £650
Median daily rate % change year-on-year +0.24% -34.77% +188.89%
10th Percentile £345 £269 £600
90th Percentile £468 £448 £700
West Midlands median daily rate £400 £240 £650
% change year-on-year +66.67% -63.08% +108.00%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate - - -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for generic IT skills.

All Generic IT Skills
Coventry
Contract vacancies with a requirement for generic IT skills 203 324 190
As % of all contract IT jobs advertised in Coventry 27.21% 30.68% 26.50%
Number of daily rates quoted 130 241 121
Coventry median daily rate £414 £400 £380
Median daily rate % change year-on-year +3.44% +5.26% +4.11%
10th Percentile £160 £283 £150
90th Percentile £523 £556 £650
West Midlands median daily rate £388 £395 £364
% change year-on-year -1.90% +8.59% +3.93%
Number of hourly rates quoted 9 15 25
Coventry median hourly rate £13.00 £15.00 £19.00
Median hourly rate % change year-on-year -13.33% -21.05% -39.68%
10th Percentile £10.50 £10.95 £9.55
90th Percentile £30.95 £51.40 £43.75
West Midlands median hourly rate £18.00 £15.50 £17.05
% change year-on-year +16.13% -9.09% -13.67%

Social Media
Job Vacancy Trend in Coventry

Job postings citing Social Media as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Social Media in Coventry

Social Media
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Coventry.

Contractor daily rate trend for Social Media in Coventry

Social Media
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing Social Media in Coventry over the 6 months to 21 November 2017.

Contractor daily rate histogram for Social Media in Coventry

For the 6 months to 21 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Social Media.

1 6 (75.00%) Marketing
2 3 (37.50%) Agile Software Development
3 2 (25.00%) Copywriting
3 2 (25.00%) Digital Marketing
3 2 (25.00%) SaaS
3 2 (25.00%) CRM
3 2 (25.00%) Project Management
3 2 (25.00%) Change Management
3 2 (25.00%) Stakeholder Management
3 2 (25.00%) Digital Transformation Programme
4 1 (12.50%) Business Change Management
4 1 (12.50%) Degree
4 1 (12.50%) Psychology
4 1 (12.50%) PRINCE2
4 1 (12.50%) Scrum
4 1 (12.50%) Finance
4 1 (12.50%) Automotive
4 1 (12.50%) Publishing
4 1 (12.50%) E-Commerce
4 1 (12.50%) MS Visio
4 1 (12.50%) Adobe
4 1 (12.50%) Intranet
4 1 (12.50%) BPR
4 1 (12.50%) Balsamiq Mockups
4 1 (12.50%) Axure RP
4 1 (12.50%) Analytics
4 1 (12.50%) User Experience
4 1 (12.50%) Adobe Creative Suite
4 1 (12.50%) Cognitive Psychology
4 1 (12.50%) Usability Testing

Social Media
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (12.50%) Adobe Creative Suite
1 1 (12.50%) Microsoft PowerPoint
1 1 (12.50%) MS Visio
Cloud Services
1 2 (25.00%) SaaS
Communications & Networking
1 1 (12.50%) Intranet
Development Applications
1 1 (12.50%) Axure RP
1 1 (12.50%) Balsamiq Mockups
General
1 6 (75.00%) Marketing
2 1 (12.50%) Automotive
2 1 (12.50%) Finance
2 1 (12.50%) Publishing
2 1 (12.50%) Retail
Job Titles
1 2 (25.00%) Coordinator
1 2 (25.00%) Marketing Manager
1 2 (25.00%) Project Coordinator
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Marketing Communications Manager
2 1 (12.50%) Project Leader
2 1 (12.50%) Project Manager
2 1 (12.50%) Social Media Manager
2 1 (12.50%) User Researcher
Miscellaneous
1 1 (12.50%) User Experience
Processes & Methodologies
1 3 (37.50%) Agile Software Development
2 2 (25.00%) Change Management
2 2 (25.00%) Copywriting
2 2 (25.00%) CRM
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Digital Transformation Programme
2 2 (25.00%) Project Management
2 2 (25.00%) Stakeholder Management
3 1 (12.50%) Analytics
3 1 (12.50%) BPR
3 1 (12.50%) Business Change Management
3 1 (12.50%) Cognitive Psychology
3 1 (12.50%) E-Commerce
3 1 (12.50%) Kanban
3 1 (12.50%) PRINCE2
3 1 (12.50%) Psychology
3 1 (12.50%) Scrum
3 1 (12.50%) Usability Testing
Qualifications
1 1 (12.50%) Degree
Vendors
1 1 (12.50%) Adobe