The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 29 March 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands / Coventry
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 63 83 66
Rank change year-on-year +20 -17  
Permanent jobs citing Social Media 4 2 14
As % of all permanent IT jobs advertised in Coventry 0.69% 0.26% 1.89%
As % of the Miscellaneous category 2.30% 0.90% 5.00%
Number of salaries quoted 4 1 14
Median salary £40,750 £52,500 £22,000
Median salary % change year-on-year -22.38% +138.63%  
UK excluding London median salary £35,000 £39,500 £37,500
% change year-on-year -11.39% +5.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for generic IT skills.

Generic IT Skills
Coventry
Permanent job vacancies with a requirement for generic IT skills 174 223 280
As % of all permanent IT job vacancies advertised in Coventry 30.00% 28.70% 37.84%
Number of salaries quoted 141 165 257
Median salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.66%  
90% offered a salary of more than £24,000 £25,000 £22,000
10% offered a salary of more than £59,000 £55,000 £62,818
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Coventry

Social Media
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Coventry.

Salary trend for Social Media in Coventry

Social Media
Salary Histogram in Coventry

The salary distribution of IT jobs citing Social Media in Coventry over the 3 months to 29 March 2017.

Salary histogram for Social Media in Coventry

For the 6 months to 29 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Social Media.

1 3 (60.00%) HTML
1 3 (60.00%) Marketing
2 2 (40.00%) Degree
2 2 (40.00%) Analytics
2 2 (40.00%) Web Analytics
2 2 (40.00%) SMS
3 1 (20.00%) B2B
3 1 (20.00%) Change Management
3 1 (20.00%) SEO
3 1 (20.00%) CMS
3 1 (20.00%) IVR
3 1 (20.00%) Google
3 1 (20.00%) Pay per click
3 1 (20.00%) Statistics
3 1 (20.00%) JavaScript
3 1 (20.00%) PHP
3 1 (20.00%) MySQL
3 1 (20.00%) SQL Server
3 1 (20.00%) Photoshop
3 1 (20.00%) CSS
3 1 (20.00%) Twitter Bootstrap
3 1 (20.00%) Campaign Management
3 1 (20.00%) User Experience
3 1 (20.00%) Analytical Skills
3 1 (20.00%) People Management
3 1 (20.00%) Mobile First
3 1 (20.00%) Front End Development
3 1 (20.00%) Digital Analytics
3 1 (20.00%) Google Analytics
3 1 (20.00%) Digital Marketing

Social Media
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) Orchard CMS
1 1 (20.00%) Umbraco
1 1 (20.00%) WordPress
Applications
1 1 (20.00%) Photoshop
Cloud Services
1 1 (20.00%) Google Analytics
1 1 (20.00%) Microsoft Azure
Communications & Networking
1 2 (40.00%) SMS
Database & Business Intelligence
1 1 (20.00%) MySQL
1 1 (20.00%) SQL Server
General
1 3 (60.00%) Marketing
Job Titles
1 1 (20.00%) Communications Specialist
1 1 (20.00%) Digital Delivery Manager
1 1 (20.00%) Email Specialist
1 1 (20.00%) Senior Manager
1 1 (20.00%) Service Manager
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
2 1 (20.00%) CSS
2 1 (20.00%) HTML5
2 1 (20.00%) jQuery
2 1 (20.00%) Twitter Bootstrap
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) IVR
1 1 (20.00%) User Experience
Processes & Methodologies
1 2 (40.00%) Analytics
1 2 (40.00%) Web Analytics
2 1 (20.00%) B2B
2 1 (20.00%) Campaign Management
2 1 (20.00%) Change Management
2 1 (20.00%) Digital Analytics
2 1 (20.00%) Digital Marketing
2 1 (20.00%) Front End Development
2 1 (20.00%) Link Building
2 1 (20.00%) Mobile First
2 1 (20.00%) Online Marketing
2 1 (20.00%) Open Source
2 1 (20.00%) Pay per click
2 1 (20.00%) People Management
2 1 (20.00%) Responsive Web Design
2 1 (20.00%) SEO
2 1 (20.00%) Statistics
Programming Languages
1 1 (20.00%) C#
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
Qualifications
1 2 (40.00%) Degree
Vendors
1 1 (20.00%) Google