Period
to 20 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Coventry. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Coventry
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 97 106 86
Rank change year-on-year +9 -20 +17
Permanent jobs citing Social Media 5 5 16
As % of all permanent IT jobs advertised in Coventry 0.38% 0.35% 1.11%
As % of the Miscellaneous category 1.25% 1.08% 3.97%
Number of salaries quoted 4 5 22
Coventry median annual salary £29,250 £25,000 £32,500
Median salary % change year-on-year +17.00% -23.08% +28.71%
10th Percentile £26,700 £22,000 £22,500
90th Percentile £32,625 £30,200 £47,500
West Midlands median annual salary £30,000 £28,500 £37,500
% change year-on-year +5.26% -24.00% -6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for generic IT skills.

All Generic IT Skills
Coventry
Permanent vacancies with a requirement for generic IT skills 401 461 403
As % of all permanent IT jobs advertised in Coventry 30.54% 32.72% 27.97%
Number of salaries quoted 314 363 328
Coventry median annual salary £40,000 £40,000 £40,000
10th Percentile £26,325 £26,000 £25,000
90th Percentile £62,500 £59,800 £57,500
West Midlands median annual salary £40,000 £40,000 £40,000

Social Media
Job Vacancy Trend in Coventry

Job postings citing Social Media as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for Social Media in Coventry

Social Media
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Coventry.

Salary trend for Social Media in Coventry

For the 6 months to 20 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Social Media.

1 3 (60.00%) CMS
1 3 (60.00%) Marketing
1 3 (60.00%) Google
1 3 (60.00%) Google Analytics
1 3 (60.00%) Analytics
2 2 (40.00%) Digital Marketing
2 2 (40.00%) Web Analytics
2 2 (40.00%) WordPress
2 2 (40.00%) Web Development
2 2 (40.00%) SEO
2 2 (40.00%) HTML
3 1 (20.00%) JavaScript
3 1 (20.00%) PHP
3 1 (20.00%) MySQL
3 1 (20.00%) Photoshop
3 1 (20.00%) CSS
3 1 (20.00%) OO
3 1 (20.00%) CRM
3 1 (20.00%) E-Commerce
3 1 (20.00%) SMS
3 1 (20.00%) B2B
3 1 (20.00%) Project Management
3 1 (20.00%) Risk Management
3 1 (20.00%) Banking
3 1 (20.00%) Content Management
3 1 (20.00%) Artificial Intelligence
3 1 (20.00%) Investment Banking
3 1 (20.00%) Finance
3 1 (20.00%) Automotive
3 1 (20.00%) Advertising

Social Media
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (60.00%) CMS
2 2 (40.00%) WordPress
Applications
1 1 (20.00%) Photoshop
Cloud Services
1 3 (60.00%) Google Analytics
Communications & Networking
1 1 (20.00%) SMS
Database & Business Intelligence
1 1 (20.00%) MySQL
General
1 3 (60.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Automotive
2 1 (20.00%) Banking
2 1 (20.00%) Finance
2 1 (20.00%) Investment Banking
Job Titles
1 2 (40.00%) Digital Executive
1 2 (40.00%) Digital Marketing Executive
1 2 (40.00%) Marketing Executive
2 1 (20.00%) Communications Manager
2 1 (20.00%) Developer
2 1 (20.00%) Digital Communications Manager
2 1 (20.00%) HTML CSS Developer
2 1 (20.00%) HTML Developer
2 1 (20.00%) JavaScript Developer
2 1 (20.00%) PHP CodeIgniter Developer
2 1 (20.00%) PHP Developer
2 1 (20.00%) PHP Laravel Developer
2 1 (20.00%) PHP WordPress Developer
2 1 (20.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
2 1 (20.00%) CodeIgniter
2 1 (20.00%) CSS
2 1 (20.00%) HTML5
2 1 (20.00%) Laravel
2 1 (20.00%) React
Miscellaneous
1 1 (20.00%) Blog
1 1 (20.00%) Mobile Banking
1 1 (20.00%) User Experience
Processes & Methodologies
1 3 (60.00%) Analytics
2 2 (40.00%) Digital Marketing
2 2 (40.00%) SEO
2 2 (40.00%) Web Analytics
2 2 (40.00%) Web Development
3 1 (20.00%) Artificial Intelligence
3 1 (20.00%) B2B
3 1 (20.00%) Business Development
3 1 (20.00%) Content Management
3 1 (20.00%) CRM
3 1 (20.00%) Customer Engagement
3 1 (20.00%) E-Commerce
3 1 (20.00%) Email Marketing
3 1 (20.00%) OO
3 1 (20.00%) Pay per click
3 1 (20.00%) Project Management
3 1 (20.00%) Release Management
3 1 (20.00%) Risk Management
3 1 (20.00%) Stakeholder Management
3 1 (20.00%) Wealth Management
Programming Languages
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
Vendors
1 3 (60.00%) Google
2 1 (20.00%) Facebook
2 1 (20.00%) Hootsuite
2 1 (20.00%) HubSpot
2 1 (20.00%) Twitter