Period
to 17 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > West Midlands
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 166 179 151
Rank change year-on-year +13 -28 -20
Contract jobs citing Social Media 22 32 27
As % of all contract IT jobs advertised in the West Midlands 0.46% 0.51% 0.54%
As % of the Miscellaneous category 1.65% 1.84% 1.96%
Number of daily rates quoted 17 13 41
West Midlands median daily rate £400 £238 £650
Median daily rate % change year-on-year +68.42% -63.46% +96.23%
10th Percentile £308 £160 £300
90th Percentile £438 £442 £700
England median daily rate £400 £350 £425
% change year-on-year +14.29% -17.65% +21.43%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £28.50 £21.00 £17.00
% change year-on-year +35.71% +23.53% -5.56%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Contract vacancies with a requirement for generic IT skills 1336 1740 1375
As % of all contract IT jobs advertised in the West Midlands 27.76% 27.91% 27.68%
Number of daily rates quoted 859 1058 815
West Midlands median daily rate £388 £395 £363
Median daily rate % change year-on-year -1.90% +8.97% +3.57%
10th Percentile £216 £213 £213
90th Percentile £523 £550 £518
England median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 77 82 106
West Midlands median hourly rate £18.00 £15.75 £17.05
Median hourly rate % change year-on-year +14.29% -7.62% -14.75%
10th Percentile £10.30 £10.78 £11.00
90th Percentile £34.50 £32.97 £43.75
England median hourly rate £20.50 £20.67 £19.03
% change year-on-year -0.82% +8.62% +5.72%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the West Midlands.

Contractor daily rate trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 17 November 2017.

Contractor daily rate histogram for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the West Midlands.

Contractor hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +19 8 £425 +0.24%
Shropshire +5 5 £425 +41.67%
Birmingham +1 4 £369 +104.86% 3
Social Media
England

For the 6 months to 17 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Social Media.

1 11 (50.00%) Publishing
1 11 (50.00%) Agile Software Development
2 8 (36.36%) Digital Transformation Programme
2 8 (36.36%) Legal
2 8 (36.36%) SEO
3 7 (31.82%) Marketing
4 6 (27.27%) User Stories
5 5 (22.73%) Analytics
5 5 (22.73%) Change Management
6 4 (18.18%) Infographics
7 3 (13.64%) Collaborative Working
7 3 (13.64%) Web Application Development
7 3 (13.64%) Stakeholder Engagement
8 2 (9.09%) Web Usability
8 2 (9.09%) SaaS
8 2 (9.09%) User Experience
8 2 (9.09%) Stakeholder Management
8 2 (9.09%) CRM
8 2 (9.09%) Project Management
8 2 (9.09%) Copywriting
8 2 (9.09%) Digital Marketing
8 2 (9.09%) Microsoft PowerPoint
9 1 (4.55%) Retail
9 1 (4.55%) Usability Testing
9 1 (4.55%) Kanban
9 1 (4.55%) Degree
9 1 (4.55%) Psychology
9 1 (4.55%) E-Commerce
9 1 (4.55%) MS Visio
9 1 (4.55%) Adobe

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (9.09%) Microsoft PowerPoint
2 1 (4.55%) Adobe Creative Suite
2 1 (4.55%) MS Visio
Business Applications
1 1 (4.55%) Scribe Insight
Cloud Services
1 2 (9.09%) SaaS
Communications & Networking
1 1 (4.55%) Intranet
Development Applications
1 1 (4.55%) Axure RP
1 1 (4.55%) Balsamiq Mockups
General
1 11 (50.00%) Publishing
2 8 (36.36%) Legal
3 7 (31.82%) Marketing
4 1 (4.55%) Automotive
4 1 (4.55%) Finance
4 1 (4.55%) Retail
Job Titles
1 10 (45.45%) Content Designer
1 10 (45.45%) Designer
2 3 (13.64%) Communications Manager
3 2 (9.09%) Coordinator
3 2 (9.09%) Marketing Manager
3 2 (9.09%) Project Coordinator
4 1 (4.55%) Analyst
4 1 (4.55%) Communications Analyst
4 1 (4.55%) Content Editor
4 1 (4.55%) Copywriter
4 1 (4.55%) Marketing Communications Manager
4 1 (4.55%) PMO Analyst
4 1 (4.55%) Project Leader
4 1 (4.55%) Project Manager
4 1 (4.55%) Social Media Manager
4 1 (4.55%) User Researcher
4 1 (4.55%) Web Content Designer
4 1 (4.55%) Web Content Editor
4 1 (4.55%) Web Designer
4 1 (4.55%) Web Editor
Miscellaneous
1 2 (9.09%) User Experience
2 1 (4.55%) Analytical Skills
2 1 (4.55%) Management Information System
Processes & Methodologies
1 11 (50.00%) Agile Software Development
2 8 (36.36%) Digital Transformation Programme
2 8 (36.36%) SEO
3 6 (27.27%) User Stories
4 5 (22.73%) Analytics
4 5 (22.73%) Change Management
5 4 (18.18%) Infographics
6 3 (13.64%) Collaborative Working
6 3 (13.64%) Stakeholder Engagement
6 3 (13.64%) Web Application Development
7 2 (9.09%) Copywriting
7 2 (9.09%) CRM
7 2 (9.09%) Digital Marketing
7 2 (9.09%) Project Management
7 2 (9.09%) Stakeholder Management
7 2 (9.09%) Web Usability
8 1 (4.55%) BPR
8 1 (4.55%) E-Commerce
8 1 (4.55%) PRINCE2
8 1 (4.55%) Usability Testing
Qualifications
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 1 (4.55%) PMO
Vendors
1 1 (4.55%) Adobe