Period
to 24 April 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 24 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > West Midlands
6 months to
24 Apr 2018
Same period 2017 Same period 2016
Rank 159 158 176
Rank change year-on-year -1 +18 -18
Contract jobs citing Social Media 24 22 20
As % of all contract IT jobs advertised in the West Midlands 0.50% 0.48% 0.38%
As % of the Miscellaneous category 1.61% 1.72% 1.45%
Number of daily rates quoted 12 18 10
West Midlands median daily rate £350 £418 £500
Median daily rate % change year-on-year -16.17% -16.50% +29.03%
10th Percentile £251 £192 £359
90th Percentile £624 £450 £600
England median daily rate £350 £350 £350
Number of hourly rates quoted 0 1 2
West Midlands median hourly rate - £17.78 £15.75
Median hourly rate % change year-on-year - +12.89% -
England median hourly rate £35.79 £29.00 £23.00
% change year-on-year +23.41% +26.09% +43.75%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Contract vacancies with a requirement for generic IT skills 1,493 1,279 1,382
As % of all contract IT jobs advertised in the West Midlands 31.10% 27.91% 26.26%
Number of daily rates quoted 930 784 788
West Midlands median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% +7.14%
10th Percentile £226 £213 £213
90th Percentile £550 £525 £547
England median daily rate £470 £450 £425
% change year-on-year +4.44% +5.88% +3.66%
Number of hourly rates quoted 74 74 67
West Midlands median hourly rate £20.12 £17.64 £15.85
Median hourly rate % change year-on-year +14.06% +11.29% -29.56%
10th Percentile £11.25 £11.27 £10.50
90th Percentile £42.25 £38.88 £42.50
England median hourly rate £21.90 £20.97 £21.00
% change year-on-year +4.43% -0.14% +20.00%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the West Midlands.

Contractor daily rate trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 24 April 2018.

Contractor daily rate histogram for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the West Midlands.

Contractor hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 24 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -17 8 £538 +27.98% 9
Shropshire -8 6 £350 -
Staffordshire +4 4 £400 +146.15% 3
Warwickshire -5 2 £350 +40.00%
Coventry -18 2 £275 -35.22% 3
Social Media
England

For the 6 months to 24 April 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Social Media.

1 15 (62.50%) Agile Software Development
2 7 (29.17%) Publishing
2 7 (29.17%) SEO
3 6 (25.00%) Web Application Development
3 6 (25.00%) Marketing
3 6 (25.00%) Scrum
3 6 (25.00%) Legal
4 5 (20.83%) CMS
5 4 (16.67%) E-Commerce
5 4 (16.67%) Email Marketing
5 4 (16.67%) Mobile App
5 4 (16.67%) Waterfall
6 3 (12.50%) Verint
6 3 (12.50%) Digital Transformation Programme
6 3 (12.50%) Case Management
6 3 (12.50%) Strategic Thinking
6 3 (12.50%) Knowledge Management
6 3 (12.50%) HTML5
6 3 (12.50%) Web Usability
6 3 (12.50%) SMS
6 3 (12.50%) HTML
6 3 (12.50%) PHP
6 3 (12.50%) Avaya
6 3 (12.50%) Stakeholder Management
7 2 (8.33%) C#
7 2 (8.33%) Finance
7 2 (8.33%) Windows
7 2 (8.33%) DSDM
7 2 (8.33%) CRM
7 2 (8.33%) Internet

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (20.83%) CMS
2 1 (4.17%) Umbraco
Applications
1 1 (4.17%) Microsoft PowerPoint
Business Applications
1 2 (8.33%) WebTrends
2 1 (4.17%) Scribe Insight
Cloud Services
1 2 (8.33%) Amazon AWS
1 2 (8.33%) Amazon CloudWatch
1 2 (8.33%) Amazon ElastiCache
1 2 (8.33%) Amazon Kinesis
1 2 (8.33%) Amazon SQS
1 2 (8.33%) AWS CloudFormation
1 2 (8.33%) AWS Lambda
1 2 (8.33%) Serverless
1 2 (8.33%) Virtual Private Cloud
Communications & Networking
1 3 (12.50%) SMS
2 2 (8.33%) Internet
3 1 (4.17%) Intranet
Database & Business Intelligence
1 2 (8.33%) Amazon DynamoDB
1 2 (8.33%) Hazelcast
1 2 (8.33%) NoSQL
1 2 (8.33%) Redis
2 1 (4.17%) MySQL
General
1 7 (29.17%) Publishing
2 6 (25.00%) Legal
2 6 (25.00%) Marketing
3 2 (8.33%) Finance
4 1 (4.17%) Banking
4 1 (4.17%) Brand Awareness
4 1 (4.17%) Retail
Job Titles
1 7 (29.17%) Analyst
1 7 (29.17%) Content Designer
1 7 (29.17%) Designer
2 6 (25.00%) Business Analyst
3 3 (12.50%) Digital Project Manager
3 3 (12.50%) Project Manager
4 2 (8.33%) AWS DevOps
4 2 (8.33%) AWS DevOps Engineer
4 2 (8.33%) AWS Engineer
4 2 (8.33%) DevOps Engineer
4 2 (8.33%) Marketing Manager
4 2 (8.33%) Senior DevOps
4 2 (8.33%) Senior DevOps Engineer
4 2 (8.33%) Telephony Analyst
5 1 (4.17%) Communications Analyst
5 1 (4.17%) Content Marketing Manager
5 1 (4.17%) Digital Analyst
5 1 (4.17%) Digital Business Analyst
5 1 (4.17%) Email Marketing Manager
5 1 (4.17%) Senior Communications Officer
Libraries, Frameworks & Software Standards
1 3 (12.50%) HTML
1 3 (12.50%) HTML5
2 2 (8.33%) Memcached
2 2 (8.33%) Node.js
2 2 (8.33%) RESTful
3 1 (4.17%) Ajax
3 1 (4.17%) CSS
3 1 (4.17%) jQuery
Miscellaneous
1 4 (16.67%) Mobile App
2 2 (8.33%) Cloud Native
2 2 (8.33%) Internet of Things
2 2 (8.33%) Public Cloud
3 1 (4.17%) Analytical Skills
3 1 (4.17%) Blog
3 1 (4.17%) Management Information System
3 1 (4.17%) Podcast
3 1 (4.17%) User Experience
Operating Systems
1 2 (8.33%) Windows
2 1 (4.17%) Android
2 1 (4.17%) Apple iOS
Processes & Methodologies
1 15 (62.50%) Agile Software Development
2 7 (29.17%) SEO
3 6 (25.00%) Scrum
3 6 (25.00%) Web Application Development
4 4 (16.67%) E-Commerce
4 4 (16.67%) Email Marketing
4 4 (16.67%) Waterfall
5 3 (12.50%) Case Management
5 3 (12.50%) Digital Transformation Programme
5 3 (12.50%) Knowledge Management
5 3 (12.50%) Stakeholder Management
5 3 (12.50%) Strategic Thinking
5 3 (12.50%) Web Usability
6 2 (8.33%) Acceptance Criteria
6 2 (8.33%) Analytics
6 2 (8.33%) DevOps
6 2 (8.33%) Microservices
6 2 (8.33%) Prototyping
6 2 (8.33%) Service Design
6 2 (8.33%) User Stories
Programming Languages
1 3 (12.50%) PHP
2 2 (8.33%) C#
2 2 (8.33%) Java
3 1 (4.17%) JavaScript
Qualifications
1 2 (8.33%) Security Cleared
2 1 (4.17%) Degree
2 1 (4.17%) SC Cleared
Quality Assurance & Compliance
1 2 (8.33%) QA
2 1 (4.17%) PMO
Vendors
1 3 (12.50%) Avaya
1 3 (12.50%) Verint
2 1 (4.17%) Facebook
2 1 (4.17%) Twitter
2 1 (4.17%) Xamarin