The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / West Midlands
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 112 127 108
Rank change year-on-year +15 -19  
Contract jobs citing Social Media 8 15 10
As % of all contract IT jobs advertised in the West Midlands 0.39% 0.50% 0.42%
As % of the Miscellaneous category 1.34% 1.99% 1.57%
Number of daily rates quoted 5 7 8
Median daily rate £350 £188 £338
Median daily rate % change year-on-year +86.66% -44.44%  
90% offered a daily rate of more than £305 £164 £303
10% offered a daily rate of more than £468 £375 £375
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 1 0 0
Median hourly rate £22.00 - -
UK excluding London median hourly rate £18.00 £42.65 £16.00
% change year-on-year -57.79% +166.56%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for generic IT skills.

Generic IT Skills
West Midlands
Contract job vacancies with a requirement for generic IT skills 597 755 636
As % of all contract IT job vacancies advertised in the West Midlands 28.98% 25.18% 26.84%
Number of daily rates quoted 450 602 508
Median daily rate £375 £375 £360
Median daily rate % change year-on-year - +4.16%  
90% offered a daily rate of more than £162 £205 £205
10% offered a daily rate of more than £500 £544 £500
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 55 39 54
Median hourly rate £14.22 £15.21 £16.60
Median hourly rate % change year-on-year -6.51% -8.40%  
90% offered a hourly rate of more than £10.06 £10.75 £10.15
10% offered a hourly rate of more than £39.60 £23.60 £40.13
UK excluding London median hourly rate £25.00 £23.00 £18.00
% change year-on-year +8.69% +27.77%  

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the West Midlands.

Contractor daily rate trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Social Media in the West Midlands over the 3 months to 29 June 2017.

Contractor daily rate histogram for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the West Midlands.

Contractor hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire +11 3 £350 -
Coventry - 3 £398 - 1
Social Media
England

For the 6 months to 29 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Social Media.

1 9 (47.37%) Project Management
1 9 (47.37%) Agile Software Development
2 8 (42.11%) Marketing
3 6 (31.58%) Stakeholder Management
3 6 (31.58%) Adobe
3 6 (31.58%) User Experience
3 6 (31.58%) Adobe Creative Suite
4 5 (26.32%) Cognitive Psychology
4 5 (26.32%) Kanban
4 5 (26.32%) Usability Testing
4 5 (26.32%) Balsamiq Mockups
4 5 (26.32%) Axure RP
4 5 (26.32%) Publishing
4 5 (26.32%) PRINCE2
4 5 (26.32%) MS Visio
4 5 (26.32%) Change Management
4 5 (26.32%) Scrum
4 5 (26.32%) Psychology
4 5 (26.32%) Microsoft PowerPoint
5 4 (21.05%) BPR
5 4 (21.05%) Business Change Management
6 3 (15.79%) Digital Transformation Programme
6 3 (15.79%) Business Transformation
6 3 (15.79%) SEO
6 3 (15.79%) Legal
6 3 (15.79%) Google
7 2 (10.53%) CRM
7 2 (10.53%) SaaS
7 2 (10.53%) Web Application Development
8 1 (5.26%) Content Writing

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (31.58%) Adobe Creative Suite
2 5 (26.32%) Microsoft PowerPoint
2 5 (26.32%) MS Visio
3 1 (5.26%) Microsoft Office
Cloud Services
1 2 (10.53%) SaaS
2 1 (5.26%) Yammer
Development Applications
1 5 (26.32%) Axure RP
1 5 (26.32%) Balsamiq Mockups
General
1 8 (42.11%) Marketing
2 5 (26.32%) Publishing
3 3 (15.79%) Legal
4 1 (5.26%) Automotive
4 1 (5.26%) Finance
Job Titles
1 5 (26.32%) Designer
2 4 (21.05%) Analyst
2 4 (21.05%) Content Designer
2 4 (21.05%) User Researcher
3 2 (10.53%) Coordinator
3 2 (10.53%) Project Coordinator
3 2 (10.53%) Support Analyst
4 1 (5.26%) Communications Officer
4 1 (5.26%) Content Editor
4 1 (5.26%) Copywriter
4 1 (5.26%) Customer Analyst
4 1 (5.26%) Customer Support Analyst
4 1 (5.26%) Graphic Designer
4 1 (5.26%) Project Manager
4 1 (5.26%) Service Analyst
4 1 (5.26%) Service Desk Analyst
4 1 (5.26%) Web Content Designer
4 1 (5.26%) Web Content Editor
4 1 (5.26%) Web Designer
4 1 (5.26%) Web Editor
Miscellaneous
1 6 (31.58%) User Experience
2 1 (5.26%) Blog
2 1 (5.26%) Management Information System
Processes & Methodologies
1 9 (47.37%) Agile Software Development
1 9 (47.37%) Project Management
2 6 (31.58%) Stakeholder Management
3 5 (26.32%) Change Management
3 5 (26.32%) Cognitive Psychology
3 5 (26.32%) Kanban
3 5 (26.32%) PRINCE2
3 5 (26.32%) Psychology
3 5 (26.32%) Scrum
3 5 (26.32%) Usability Testing
4 4 (21.05%) BPR
4 4 (21.05%) Business Change Management
5 3 (15.79%) Business Transformation
5 3 (15.79%) Digital Transformation Programme
5 3 (15.79%) SEO
6 2 (10.53%) CRM
6 2 (10.53%) Web Application Development
7 1 (5.26%) E-Commerce
7 1 (5.26%) User Stories
7 1 (5.26%) Web Design
Qualifications
1 1 (5.26%) Security Cleared
Vendors
1 6 (31.58%) Adobe
2 3 (15.79%) Google
3 1 (5.26%) Microsoft