The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
England / West Midlands
Rank 104 122 121
Rank change year-on-year +18 -1  
Contract jobs citing Social Media 12 8 1
As % of all contract IT jobs advertised in the West Midlands 0.53% 0.30% 0.041%
As % of the Miscellaneous category 1.90% 1.25% 0.15%
Number of daily rates quoted 8 2 1
Median daily rate £418 £375 £275
Median daily rate % change year-on-year +11.33% +36.36%  
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 1 2 0
Median hourly rate £17.78 £15.75 -
Median hourly rate % change year-on-year +12.88% -  
UK excluding London median hourly rate £15.02 £15.00 £11.50
% change year-on-year +0.10% +30.43%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for generic IT skills.

Generic IT Skills
West Midlands
Contract job vacancies with a requirement for generic IT skills 631 642 658
As % of all contract IT job vacancies advertised in the West Midlands 27.65% 24.10% 26.77%
Number of daily rates quoted 399 384 353
Median daily rate £400 £375 £350
Median daily rate % change year-on-year +6.66% +7.14%  
90% offered a daily rate of more than £225 £250 £200
10% offered a daily rate of more than £500 £525 £500
UK excluding London median daily rate £395 £375 £375
% change year-on-year +5.33% -  
Number of hourly rates quoted 37 30 72
Median hourly rate £16.00 £13.50 £25.00
Median hourly rate % change year-on-year +18.51% -46.00%  
90% offered a hourly rate of more than £11.40 £11.00 £12.50
10% offered a hourly rate of more than £32.50 £35.00 £40.00
UK excluding London median hourly rate £19.25 £29.00 £18.83
% change year-on-year -33.62% +54.05%  

Social Media
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the West Midlands.

Contractor daily rate trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Social Media in the West Midlands over the 3 months to 23 March 2017.

Contractor daily rate histogram for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media in the West Midlands.

Contractor hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +5 5 £425 +13.33% 1
Shropshire +26 3 - - 1
Staffordshire - 2 £163 - 1
Birmingham +1 1 £420 +12.00%
Warwickshire - 1 £250 -
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 23 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Social Media.

1 15 (65.22%) Project Management
2 14 (60.87%) Agile Software Development
2 14 (60.87%) Scrum
2 14 (60.87%) Stakeholder Management
3 13 (56.52%) Adobe
3 13 (56.52%) Marketing
3 13 (56.52%) Kanban
3 13 (56.52%) Adobe Creative Suite
4 12 (52.17%) Cognitive Psychology
4 12 (52.17%) Psychology
4 12 (52.17%) Usability Testing
4 12 (52.17%) Balsamiq Mockups
4 12 (52.17%) Axure RP
4 12 (52.17%) MS Visio
4 12 (52.17%) PRINCE2
4 12 (52.17%) MS PowerPoint
5 11 (47.83%) Change Management
5 11 (47.83%) User Experience
6 10 (43.48%) BPR
7 3 (13.04%) Google
7 3 (13.04%) Business Transformation
7 3 (13.04%) Security Cleared
8 2 (8.70%) Service Design
9 1 (4.35%) Microservices
9 1 (4.35%) Yammer
9 1 (4.35%) Time Management
9 1 (4.35%) Copywriting
9 1 (4.35%) Selenium
9 1 (4.35%) Django
9 1 (4.35%) Digital Marketing

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.35%) CMS
1 1 (4.35%) Confluence
Applications
1 13 (56.52%) Adobe Creative Suite
2 12 (52.17%) MS PowerPoint
2 12 (52.17%) MS Visio
3 1 (4.35%) MS Office
Cloud Services
1 1 (4.35%) Microsoft Azure
1 1 (4.35%) Yammer
Database & Business Intelligence
1 1 (4.35%) MongoDB
1 1 (4.35%) NoSQL
1 1 (4.35%) Relational Database
Development Applications
1 12 (52.17%) Axure RP
1 12 (52.17%) Balsamiq Mockups
2 1 (4.35%) Cucumber
2 1 (4.35%) Jenkins
2 1 (4.35%) JIRA
2 1 (4.35%) Selenium
General
1 13 (56.52%) Marketing
2 1 (4.35%) Finance
Job Titles
1 9 (39.13%) User Researcher
2 4 (17.39%) Analyst
3 2 (8.70%) Support Analyst
4 1 (4.35%) Architect
4 1 (4.35%) Communications Manager
4 1 (4.35%) Copywriter
4 1 (4.35%) Customer Analyst
4 1 (4.35%) Customer Support Analyst
4 1 (4.35%) Graphic Designer
4 1 (4.35%) Java Architect
4 1 (4.35%) Java Technical Architect
4 1 (4.35%) Lead Architect
4 1 (4.35%) Project Officer
4 1 (4.35%) Relationships Manager
4 1 (4.35%) Service Analyst
4 1 (4.35%) Service Desk Analyst
4 1 (4.35%) Solutions Architect
4 1 (4.35%) Technical Architect
4 1 (4.35%) Technical Leader
4 1 (4.35%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (4.35%) Django
1 1 (4.35%) HTML
1 1 (4.35%) HTML5
1 1 (4.35%) JSON
1 1 (4.35%) Play Framework
1 1 (4.35%) RESTful
1 1 (4.35%) Spring
Miscellaneous
1 11 (47.83%) User Experience
2 1 (4.35%) Digital Media
Operating Systems
1 1 (4.35%) Linux
Processes & Methodologies
1 15 (65.22%) Project Management
2 14 (60.87%) Agile Software Development
2 14 (60.87%) Scrum
2 14 (60.87%) Stakeholder Management
3 13 (56.52%) Kanban
4 12 (52.17%) Cognitive Psychology
4 12 (52.17%) PRINCE2
4 12 (52.17%) Psychology
4 12 (52.17%) Usability Testing
5 11 (47.83%) Change Management
6 10 (43.48%) BPR
7 3 (13.04%) Business Transformation
8 2 (8.70%) Service Design
9 1 (4.35%) Analytics
9 1 (4.35%) Coaching
9 1 (4.35%) Continuous Improvement
9 1 (4.35%) Copywriting
9 1 (4.35%) Digital Marketing
9 1 (4.35%) Direct Marketing
9 1 (4.35%) Microservices
Programming Languages
1 1 (4.35%) Java
1 1 (4.35%) Python
1 1 (4.35%) Ruby
1 1 (4.35%) Scala
Qualifications
1 3 (13.04%) Security Cleared
2 1 (4.35%) PRINCE2 Certification
Systems Management
1 1 (4.35%) Opscode Chef
1 1 (4.35%) Puppet
Vendors
1 13 (56.52%) Adobe
2 3 (13.04%) Google
3 1 (4.35%) Microsoft