Period
to 23 January 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 23 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > West Midlands
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 160 169 153
Rank change year-on-year +9 -16 -7
Contract jobs citing Social Media 23 28 28
As % of all contract IT jobs advertised in the West Midlands 0.49% 0.52% 0.57%
As % of the Miscellaneous category 1.69% 1.89% 2.03%
Number of daily rates quoted 16 15 42
West Midlands median daily rate £400 £413 £650
Median daily rate % change year-on-year -3.03% -36.54% +73.33%
10th Percentile £256 £192 £450
90th Percentile £538 £448 £700
England median daily rate £388 £350 £400
% change year-on-year +10.71% -12.50% +6.67%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate £29.00 £29.25 £15.50
% change year-on-year -0.85% +88.71% -21.52%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for generic IT skills.

All Generic IT Skills
West Midlands
Contract vacancies with a requirement for generic IT skills 1,364 1,481 1,377
As % of all contract IT jobs advertised in the West Midlands 28.89% 27.37% 27.90%
Number of daily rates quoted 901 891 824
West Midlands median daily rate £400 £388 £365
Median daily rate % change year-on-year +3.23% +6.16% +4.29%
10th Percentile £216 £213 £213
90th Percentile £538 £540 £518
England median daily rate £453 £433 £425
% change year-on-year +4.62% +1.76% +3.03%
Number of hourly rates quoted 75 80 88
West Midlands median hourly rate £20.00 £18.00 £19.00
Median hourly rate % change year-on-year +11.11% -5.26% -7.32%
10th Percentile £11.10 £10.75 £10.82
90th Percentile £35.00 £43.75 £43.75
England median hourly rate £21.50 £20.67 £20.00
% change year-on-year +4.02% +3.35% +14.29%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the West Midlands.

Contractor daily rate trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Social Media in the West Midlands over the 6 months to 23 January 2018.

Contractor daily rate histogram for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the West Midlands.

Contractor hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -3 8 £400 +19.40% 5
Coventry -5 5 £425 +1.31% 4
Staffordshire - 3 £400 - 1
Warwickshire +7 2 £350 +40.00% 2
Shropshire 0 2 £425 +3.03% 1
Social Media
England

For the 6 months to 23 January 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Social Media.

1 13 (56.52%) Agile Software Development
2 7 (30.43%) Marketing
2 7 (30.43%) Digital Transformation Programme
3 6 (26.09%) User Stories
3 6 (26.09%) SEO
3 6 (26.09%) Publishing
4 5 (21.74%) Scrum
4 5 (21.74%) Legal
5 3 (13.04%) Knowledge Management
5 3 (13.04%) Stakeholder Management
5 3 (13.04%) CMS
5 3 (13.04%) E-Commerce
5 3 (13.04%) SMS
5 3 (13.04%) Avaya
5 3 (13.04%) Waterfall
5 3 (13.04%) Email Marketing
5 3 (13.04%) Mobile App
5 3 (13.04%) Verint
5 3 (13.04%) Analytics
5 3 (13.04%) Case Management
6 2 (8.70%) Service Design
6 2 (8.70%) Serverless
6 2 (8.70%) Strategic Thinking
6 2 (8.70%) Acceptance Criteria
6 2 (8.70%) Microservices
6 2 (8.70%) Amazon Kinesis
6 2 (8.70%) AWS CloudFormation
6 2 (8.70%) Virtual Private Cloud
6 2 (8.70%) Amazon CloudWatch
6 2 (8.70%) Public Cloud

Social Media
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (13.04%) CMS
Applications
1 1 (4.35%) Microsoft PowerPoint
Business Applications
1 1 (4.35%) Scribe Insight
1 1 (4.35%) WebTrends
Cloud Services
1 2 (8.70%) Amazon AWS
1 2 (8.70%) Amazon CloudWatch
1 2 (8.70%) Amazon ElastiCache
1 2 (8.70%) Amazon Kinesis
1 2 (8.70%) Amazon SQS
1 2 (8.70%) AWS CloudFormation
1 2 (8.70%) AWS Lambda
1 2 (8.70%) Serverless
1 2 (8.70%) Virtual Private Cloud
Communications & Networking
1 3 (13.04%) SMS
2 2 (8.70%) Internet
3 1 (4.35%) Intranet
Database & Business Intelligence
1 2 (8.70%) Amazon DynamoDB
1 2 (8.70%) Hazelcast
1 2 (8.70%) NoSQL
1 2 (8.70%) Redis
General
1 7 (30.43%) Marketing
2 6 (26.09%) Publishing
3 5 (21.74%) Legal
4 1 (4.35%) Banking
4 1 (4.35%) Brand Awareness
4 1 (4.35%) Finance
4 1 (4.35%) Retail
Job Titles
1 6 (26.09%) Analyst
1 6 (26.09%) Content Designer
1 6 (26.09%) Designer
2 5 (21.74%) Business Analyst
3 4 (17.39%) Marketing Manager
4 2 (8.70%) AWS DevOps
4 2 (8.70%) AWS DevOps Engineer
4 2 (8.70%) AWS Engineer
4 2 (8.70%) DevOps Engineer
4 2 (8.70%) Digital Project Manager
4 2 (8.70%) Project Manager
4 2 (8.70%) Senior DevOps
4 2 (8.70%) Senior DevOps Engineer
4 2 (8.70%) Telephony Analyst
5 1 (4.35%) Content Marketing Manager
5 1 (4.35%) Digital Marketing Manager
5 1 (4.35%) Email Marketing Manager
5 1 (4.35%) Marketing Communications Manager
5 1 (4.35%) PMO Analyst
5 1 (4.35%) Social Media Manager
Libraries, Frameworks & Software Standards
1 2 (8.70%) Memcached
1 2 (8.70%) Node.js
1 2 (8.70%) RESTful
2 1 (4.35%) HTML
2 1 (4.35%) HTML5
Miscellaneous
1 3 (13.04%) Mobile App
2 2 (8.70%) Cloud Native
2 2 (8.70%) Internet of Things
2 2 (8.70%) Public Cloud
3 1 (4.35%) Analytical Skills
Operating Systems
1 1 (4.35%) Android
1 1 (4.35%) Apple iOS
1 1 (4.35%) Windows
Processes & Methodologies
1 13 (56.52%) Agile Software Development
2 7 (30.43%) Digital Transformation Programme
3 6 (26.09%) SEO
3 6 (26.09%) User Stories
4 5 (21.74%) Scrum
5 3 (13.04%) Analytics
5 3 (13.04%) Case Management
5 3 (13.04%) E-Commerce
5 3 (13.04%) Email Marketing
5 3 (13.04%) Knowledge Management
5 3 (13.04%) Stakeholder Management
5 3 (13.04%) Waterfall
6 2 (8.70%) Acceptance Criteria
6 2 (8.70%) DevOps
6 2 (8.70%) Infographics
6 2 (8.70%) Microservices
6 2 (8.70%) Prototyping
6 2 (8.70%) Service Design
6 2 (8.70%) Strategic Thinking
6 2 (8.70%) Web Application Development
Programming Languages
1 2 (8.70%) C#
1 2 (8.70%) Java
2 1 (4.35%) PHP
Qualifications
1 1 (4.35%) Degree
Quality Assurance & Compliance
1 1 (4.35%) PMO
1 1 (4.35%) QA
Vendors
1 3 (13.04%) Avaya
1 3 (13.04%) Verint
2 1 (4.35%) Facebook
2 1 (4.35%) Twitter
2 1 (4.35%) Xamarin