The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
England / East of England
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 129 - 147
Rank change year-on-year - 0  
Contract jobs citing Pay per click 1 0 1
As % of all contract IT jobs advertised in the East of England 0.042% - 0.033%
As % of the Processes & Methodologies category 0.051% - 0.041%
Number of daily rates quoted 1 0 0
Median daily rate £475 - -
UK excluding London median daily rate £325 £195 £175
% change year-on-year +66.66% +11.42%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £12.50
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
East of England
Contract job vacancies with a requirement for process and methodology skills 1979 2044 2420
As % of all contract IT job vacancies advertised in the East of England 83.78% 80.13% 80.00%
Number of daily rates quoted 4855 4483 4735
Median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25%  
90% offered a daily rate of more than £281 £255 £261
10% offered a daily rate of more than £588 £588 £550
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 389 407 426
Median hourly rate £35.00 £31.00 £33.00
Median hourly rate % change year-on-year +12.90% -6.06%  
90% offered a hourly rate of more than £13.00 £15.75 £11.25
10% offered a hourly rate of more than £63.75 £47.50 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Pay per click
Job Vacancy Trend in the East of England

Job postings citing Pay per click as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Pay per click in the East of England

Pay per click
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in the East of England.

Contractor daily rate trend for Pay per click in the East of England

Pay per click
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in the East of England.

Contractor hourly rate trend for Pay per click in the East of England

Pay per click
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the East of England region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bedfordshire - 1 £475 - 2
Pay per click
England

For the 6 months to 28 June 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for Pay per click.

1 2 (66.67%) HTML
1 2 (66.67%) SEO
1 2 (66.67%) Analytics
1 2 (66.67%) Marketing
1 2 (66.67%) Social Media
2 1 (33.33%) Link Building
2 1 (33.33%) Google Analytics
2 1 (33.33%) Email Marketing
2 1 (33.33%) Digital Marketing
2 1 (33.33%) WordPress
2 1 (33.33%) User Stories
2 1 (33.33%) Campaign Management
2 1 (33.33%) Campaign Analysis
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Algorithms
2 1 (33.33%) BPSS Clearance
2 1 (33.33%) Push Notifications
2 1 (33.33%) Content Marketing
2 1 (33.33%) Post-Campaign Analysis
2 1 (33.33%) Google
2 1 (33.33%) CSS
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) ERP

Pay per click
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) WordPress
Cloud Services
1 1 (33.33%) Google Analytics
General
1 2 (66.67%) Marketing
Job Titles
1 2 (66.67%) Consultant
2 1 (33.33%) CRM Consultant
2 1 (33.33%) Project Manager
2 1 (33.33%) SEO Consultant
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
2 1 (33.33%) CSS
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) Algorithms
2 1 (33.33%) Analytical Skills
Processes & Methodologies
1 2 (66.67%) Analytics
1 2 (66.67%) SEO
2 1 (33.33%) Campaign Analysis
2 1 (33.33%) Campaign Management
2 1 (33.33%) Content Marketing
2 1 (33.33%) CRM
2 1 (33.33%) Digital Marketing
2 1 (33.33%) E-Commerce
2 1 (33.33%) Email Marketing
2 1 (33.33%) ERP
2 1 (33.33%) Link Building
2 1 (33.33%) Post-Campaign Analysis
2 1 (33.33%) Push Notifications
2 1 (33.33%) User Stories
Qualifications
1 1 (33.33%) BPSS Clearance
Vendors
1 1 (33.33%) Google