Period
to 19 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the East of England with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 19 January 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > East of England
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 334 342 366
Rank change year-on-year +8 +24 +12
Permanent jobs citing Pay per click 16 19 10
As % of all permanent IT jobs advertised in the East of England 0.13% 0.15% 0.067%
As % of the Processes & Methodologies category 0.15% 0.17% 0.077%
Number of salaries quoted 12 14 6
East of England median annual salary £31,250 £35,000 £22,500
Median salary % change year-on-year -10.71% +55.56% -43.75%
10th Percentile £26,375 £28,525 £17,500
90th Percentile £46,550 £38,750 £35,875
England median annual salary £32,500 £33,500 £30,000
% change year-on-year -2.99% +11.67% -7.69%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for process or methodology skills.

All Process and Methodology Skills
East of England
Permanent vacancies with a requirement for process or methodology skills 10,449 11,031 12,967
As % of all permanent IT jobs advertised in the East of England 87.95% 88.96% 87.48%
Number of salaries quoted 8,480 9,064 10,631
East of England median annual salary £48,000 £45,500 £45,000
Median salary % change year-on-year +5.49% +1.11% -
10th Percentile £28,500 £27,500 £26,250
90th Percentile £71,250 £70,000 £68,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the East of England

Job postings citing Pay per click as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for Pay per click in the East of England

Pay per click
Salary Trend in the East of England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the East of England.

Salary trend for Pay per click in the East of England

Pay per click
Salary Histogram in the East of England

The salary distribution of IT jobs citing Pay per click in the East of England over the 6 months to 19 January 2018.

Salary histogram for Pay per click in the East of England

Pay per click
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the East of England region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire 0 7 £40,000 +6.67% 1
Cambridgeshire - 5 £27,500 - 2
Bedfordshire +39 4 £30,000 -4.76% 2
Pay per click
England

For the 6 months to 19 January 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East of England region with a requirement for Pay per click.

1 12 (75.00%) Google
2 11 (68.75%) AdWords
3 10 (62.50%) SEO
4 9 (56.25%) Analytics
5 8 (50.00%) Google Analytics
5 8 (50.00%) Social Media
6 7 (43.75%) Marketing
7 6 (37.50%) Digital Marketing
7 6 (37.50%) Facebook
7 6 (37.50%) Analytical Skills
8 5 (31.25%) Marketing Strategy
8 5 (31.25%) JavaScript
9 4 (25.00%) Advertising
9 4 (25.00%) Competitor Analysis
9 4 (25.00%) Trend Analysis
9 4 (25.00%) Lead Generation
10 3 (18.75%) Web Development
10 3 (18.75%) Web Analytics
10 3 (18.75%) Finance
10 3 (18.75%) Data Analysis
10 3 (18.75%) E-Commerce
10 3 (18.75%) B2C
10 3 (18.75%) HTML
10 3 (18.75%) SQL
10 3 (18.75%) CSS
11 2 (12.50%) .NET
11 2 (12.50%) ASP.NET
11 2 (12.50%) C#
11 2 (12.50%) Microsoft
11 2 (12.50%) WebTrends

Pay per click
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) WordPress
Applications
1 1 (6.25%) Microsoft Excel
Business Applications
1 2 (12.50%) WebTrends
Cloud Services
1 11 (68.75%) AdWords
2 8 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (6.25%) Big Data
General
1 7 (43.75%) Marketing
2 4 (25.00%) Advertising
3 3 (18.75%) Finance
4 2 (12.50%) Retail
5 1 (6.25%) Brand Awareness
Job Titles
1 5 (31.25%) Digital Marketing Manager
1 5 (31.25%) Marketing Manager
2 4 (25.00%) Consultant
2 4 (25.00%) SEO Consultant
3 3 (18.75%) Developer
3 3 (18.75%) PPC Specialist
3 3 (18.75%) Web Developer
4 2 (12.50%) .NET Developer
4 2 (12.50%) .NET Web Developer
4 2 (12.50%) ASP.NET Developer
4 2 (12.50%) C# .NET Developer
4 2 (12.50%) C# ASP.NET Developer
4 2 (12.50%) C# Developer
4 2 (12.50%) C# Web Developer
4 2 (12.50%) Digital Executive
4 2 (12.50%) Digital Marketing Executive
4 2 (12.50%) Marketing Executive
5 1 (6.25%) Angular Developer
5 1 (6.25%) Senior Marketing Manager
5 1 (6.25%) WordPress Developer
Libraries, Frameworks & Software Standards
1 3 (18.75%) CSS
1 3 (18.75%) HTML
2 2 (12.50%) .NET
2 2 (12.50%) AngularJS
2 2 (12.50%) ASP.NET
2 2 (12.50%) jQuery
2 2 (12.50%) RESTful
2 2 (12.50%) Twitter Bootstrap
Miscellaneous
1 8 (50.00%) Social Media
2 6 (37.50%) Analytical Skills
3 2 (12.50%) Greenfield Project
4 1 (6.25%) Blog
4 1 (6.25%) User Experience
Processes & Methodologies
1 10 (62.50%) SEO
2 9 (56.25%) Analytics
3 6 (37.50%) Digital Marketing
4 5 (31.25%) Marketing Strategy
5 4 (25.00%) Competitor Analysis
5 4 (25.00%) Lead Generation
5 4 (25.00%) Trend Analysis
6 3 (18.75%) B2C
6 3 (18.75%) Data Analysis
6 3 (18.75%) E-Commerce
6 3 (18.75%) Web Analytics
6 3 (18.75%) Web Development
7 2 (12.50%) Content Marketing
7 2 (12.50%) Mathematics
7 2 (12.50%) Multichannel Marketing
7 2 (12.50%) Online Marketing
7 2 (12.50%) Social Media Monitoring
7 2 (12.50%) Software Engineering
7 2 (12.50%) Stakeholder Engagement
8 1 (6.25%) Budgeting and Forecasting
Programming Languages
1 5 (31.25%) JavaScript
2 3 (18.75%) SQL
3 2 (12.50%) C#
4 1 (6.25%) PHP
Quality Assurance & Compliance
1 1 (6.25%) QA
Vendors
1 12 (75.00%) Google
2 6 (37.50%) Facebook
3 2 (12.50%) Hootsuite
3 2 (12.50%) Microsoft
3 2 (12.50%) Omniture
4 1 (6.25%) Kenshoo