Period
to 18 January 2018

The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
Scotland > Edinburgh
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 140 100 -
Rank change year-on-year -40 - -
Contract jobs citing Pay per click 1 3 0
As % of all contract IT jobs advertised in Edinburgh 0.035% 0.17% -
As % of the Processes & Methodologies category 0.040% 0.20% -
Number of daily rates quoted 0 0 0
Edinburgh median daily rate - - -
Scotland median daily rate £325 £135 -
% change year-on-year +140.96% - -
Number of hourly rates quoted 1 3 0
Edinburgh median hourly rate £22.50 £14.50 -
Median hourly rate % change year-on-year +55.17% - -
Scotland median hourly rate £22.50 £14.50 -
% change year-on-year +55.17% - -

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Contract vacancies with a requirement for process or methodology skills 2,496 1,492 2,526
As % of all contract IT jobs advertised in Edinburgh 86.25% 83.63% 83.45%
Number of daily rates quoted 1,456 909 1,309
Edinburgh median daily rate £400 £400 £400
10th Percentile £275 £268 £262
90th Percentile £575 £538 £538
Scotland median daily rate £400 £375 £375
% change year-on-year +6.67% - -
Number of hourly rates quoted 21 23 20
Edinburgh median hourly rate £21.00 £20.00 £19.51
Median hourly rate % change year-on-year +5.00% +2.51% +21.94%
10th Percentile £13.00 £14.25 £12.32
90th Percentile £35.00 £47.70 £42.25
Scotland median hourly rate £21.75 £21.25 £23.35
% change year-on-year +2.35% -8.99% +3.78%

Pay per click
Job Vacancy Trend in Edinburgh

Job postings citing Pay per click as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Pay per click in Edinburgh

Pay per click
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in Edinburgh.

Contractor hourly rate trend for Pay per click in Edinburgh

For the 6 months to 18 January 2018, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Pay per click.

1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
1 1 (100.00%) Google
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) Social Media
1 1 (100.00%) Test Strategy
1 1 (100.00%) Facebook
1 1 (100.00%) Analytics
1 1 (100.00%) Adobe Campaign
1 1 (100.00%) Tag Management
1 1 (100.00%) AdWords

Pay per click
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (100.00%) Adobe Campaign
Cloud Services
1 1 (100.00%) AdWords
Job Titles
1 1 (100.00%) Consultant
1 1 (100.00%) PPC Consultant
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) SEO
1 1 (100.00%) Tag Management
1 1 (100.00%) Test Strategy
1 1 (100.00%) Web Analytics
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Facebook
1 1 (100.00%) Google