Period
to 18 January 2018

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
UK > Scotland
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 171 159 -
Rank change year-on-year -12 - -
Contract jobs citing Pay per click 2 9 0
As % of all contract IT jobs advertised in Scotland 0.042% 0.24% -
As % of the Processes & Methodologies category 0.049% 0.29% -
Number of daily rates quoted 1 1 0
Scotland median daily rate £325 £135 -
Median daily rate % change year-on-year +140.96% - -
UK median daily rate £220 £250 £375
% change year-on-year -12.00% -33.33% +76.47%
Number of hourly rates quoted 1 8 0
Scotland median hourly rate £22.50 £14.50 -
Median hourly rate % change year-on-year +55.17% - -
UK median hourly rate £22.50 £14.50 £33.83
% change year-on-year +55.17% -57.14% +17.67%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for process or methodology skills.

All Process and Methodology Skills
Scotland
Contract vacancies with a requirement for process or methodology skills 4,053 3,148 4,613
As % of all contract IT jobs advertised in Scotland 85.06% 83.26% 81.91%
Number of daily rates quoted 2,351 1,825 2,464
Scotland median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - -
10th Percentile £253 £250 £245
90th Percentile £550 £500 £516
UK median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 88 90 79
Scotland median hourly rate £21.75 £21.25 £23.35
Median hourly rate % change year-on-year +2.35% -8.99% +3.78%
10th Percentile £11.25 £10.61 £12.35
90th Percentile £38.96 £46.01 £47.75
UK median hourly rate £23.44 £24.50 £23.35
% change year-on-year -4.34% +4.93% +16.75%

Pay per click
Job Vacancy Trend in Scotland

Job postings citing Pay per click as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Pay per click in Scotland

Pay per click
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in Scotland.

Contractor daily rate trend for Pay per click in Scotland

Pay per click
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in Scotland.

Contractor hourly rate trend for Pay per click in Scotland

Pay per click
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the Scotland region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -40 1 - -
Glasgow - 1 £325 -
Pay per click
UK

For the 6 months to 18 January 2018, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Pay per click.

1 2 (100.00%) SEO
2 1 (50.00%) Finance
2 1 (50.00%) Web Analytics
2 1 (50.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Test Strategy
2 1 (50.00%) Facebook
2 1 (50.00%) Analytics
2 1 (50.00%) Adobe Campaign
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Tag Management
2 1 (50.00%) AdWords
2 1 (50.00%) Funnel Analysis
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Adobe

Pay per click
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) Adobe Campaign
Cloud Services
1 1 (50.00%) AdWords
General
1 1 (50.00%) Finance
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Consultant
1 1 (50.00%) PPC Consultant
1 1 (50.00%) Web Analyst
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) SEO
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Analytics
2 1 (50.00%) Funnel Analysis
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Tag Management
2 1 (50.00%) Test Strategy
2 1 (50.00%) Web Analytics
Vendors
1 1 (50.00%) Adobe
1 1 (50.00%) Facebook
1 1 (50.00%) Google