Pay per click (PPC)
UK > Scotland
The table below provides summary statistics for contract job vacancies advertised in Scotland requiring Pay per click skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Pay per click over the 6 months leading up to 10 May 2025, comparing them to the same period in the previous two years.
| 6 months to 10 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 130 | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Pay per click | 0 | 1 | 0 |
| As % of all contract jobs advertised in Scotland | - | 0.046% | - |
| As % of the Processes & Methodologies category | - | 0.052% | - |
| Number of daily rates quoted | 0 | 1 | 0 |
| Median daily rate (50th Percentile) | - | £107 | - |
| UK median daily rate | - | £350 | £425 |
| % change year-on-year | - | -17.65% | -3.41% |
All Process and Methodology Skills
Scotland
Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Scotland.
| Contract vacancies with a requirement for process or methodology skills | 1,497 | 1,922 | 2,555 |
| As % of all contract IT jobs advertised in Scotland | 93.45% | 88.29% | 92.54% |
| Number of daily rates quoted | 888 | 1,169 | 1,831 |
| 10th Percentile | £261 | £225 | £260 |
| 25th Percentile | £372 | £375 | £406 |
| Median daily rate (50th Percentile) | £463 | £475 | £475 |
| Median % change year-on-year | -2.63% | - | +0.96% |
| 75th Percentile | £538 | £575 | £560 |
| 90th Percentile | £606 | £655 | £650 |
| UK median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | +3.77% |
| Number of hourly rates quoted | 48 | 90 | 57 |
| 10th Percentile | £16.21 | £12.30 | £10.63 |
| 25th Percentile | £17.30 | £15.75 | £12.30 |
| Median hourly rate | £20.94 | £19.34 | £16.50 |
| Median % change year-on-year | +8.30% | +17.18% | -57.38% |
| 75th Percentile | £24.66 | £46.24 | £47.73 |
| 90th Percentile | £50.06 | £60.93 | £65.63 |
| UK median hourly rate | £28.60 | £36.50 | £36.00 |
| % change year-on-year | -21.64% | +1.39% | +42.97% |
Pay per click
Job Vacancy Trend in Scotland
Job postings citing Pay per click as a proportion of all IT jobs advertised in Scotland.
Pay per click
Contractor Daily Rate Trend in Scotland
3-month moving average daily rate quoted in jobs citing Pay per click in Scotland.
Pay per click
Contractor Hourly Rate Trend in Scotland
3-month moving average hourly rates quoted in jobs citing Pay per click in Scotland.