Period
to 20 September 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 20 September 2018 with a comparison to the same period in the previous 2 years.

Online Marketing
UK > England
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 989 883 982
Rank change year-on-year -106 +99 -190
Permanent jobs citing Online Marketing 150 288 256
As % of all permanent IT jobs advertised in England 0.096% 0.17% 0.14%
As % of the Processes & Methodologies category 0.11% 0.19% 0.15%
Number of salaries quoted 136 220 220
England median annual salary £35,750 £40,000 £40,000
Median salary % change year-on-year -10.63% - +14.29%
10th Percentile £22,500 £22,750 £24,225
90th Percentile £70,000 £65,000 £60,125
UK median annual salary £36,500 £40,000 £40,000
% change year-on-year -8.75% - +14.29%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 142,078 152,036 167,369
As % of all permanent IT jobs advertised in England 91.08% 91.53% 90.91%
Number of salaries quoted 113,972 120,821 141,154
England median annual salary £50,000 £50,000 £50,000
10th Percentile £29,750 £28,500 £27,750
90th Percentile £83,750 £80,000 £78,750
UK median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Online Marketing
Job Vacancy Trend in England

Job postings citing Online Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Online Marketing in England

Online Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in England.

Salary trend for Online Marketing in England

Online Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Online Marketing in England over the 6 months to 20 September 2018.

Salary histogram for Online Marketing in England

Online Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the England region over the 6 months to 20 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -25 71 £55,000 +22.22% 7
Midlands +2 23 £25,000 -33.33% 3
West Midlands +36 22 £25,000 -33.33% 3
South West +12 18 £35,000 -6.67% 1
South East -34 15 £35,000 +32.08% 11
North of England -2 14 £30,500 +1.67% 5
East of England +10 9 £27,500 -12.70% 3
North West +7 9 £29,000 -7.20% 2
Yorkshire +22 5 £31,000 -4.62% 3
East Midlands -15 1 £37,500 -
Online Marketing
UK

For the 6 months to 20 September 2018, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Online Marketing.

1 150 (100.00%) Marketing
2 71 (47.33%) E-Commerce
3 67 (44.67%) HTML
4 53 (35.33%) Analytics
5 52 (34.67%) Web Development
6 49 (32.67%) Retail
6 49 (32.67%) Digital Marketing
7 48 (32.00%) Degree
8 47 (31.33%) User Experience
9 45 (30.00%) Analytical Skills
9 45 (30.00%) Agile Software Development
10 41 (27.33%) CSS
11 38 (25.33%) Marketing Strategy
12 36 (24.00%) SEO
13 34 (22.67%) Google
14 32 (21.33%) JavaScript
14 32 (21.33%) PHP
15 29 (19.33%) Finance
15 29 (19.33%) Problem-Solving
16 28 (18.67%) Magento
17 27 (18.00%) Scrum
18 25 (16.67%) Project Management
18 25 (16.67%) MySQL
19 24 (16.00%) Salesforce.com
19 24 (16.00%) Business Analysis
19 24 (16.00%) Email Marketing
19 24 (16.00%) Multichannel Retail
20 23 (15.33%) QA
21 22 (14.67%) jQuery
21 22 (14.67%) SDLC

Online Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (8.67%) CMS
2 7 (4.67%) nginx
3 6 (4.00%) WordPress
4 5 (3.33%) concrete5
4 5 (3.33%) Elasticsearch
4 5 (3.33%) ExpressionEngine
5 2 (1.33%) Apache
5 2 (1.33%) Drupal
6 1 (0.67%) Confluence
6 1 (0.67%) Umbraco
Applications
1 9 (6.00%) Adobe Creative Suite
2 8 (5.33%) Photoshop
3 7 (4.67%) InDesign
3 7 (4.67%) Microsoft Excel
4 5 (3.33%) Adobe Illustrator
4 5 (3.33%) Fireworks
5 2 (1.33%) MS Visio
6 1 (0.67%) Adobe Premiere
6 1 (0.67%) InVision
6 1 (0.67%) Microsoft PowerPoint
6 1 (0.67%) Microsoft Project
Business Applications
1 28 (18.67%) Magento
Cloud Services
1 14 (9.33%) AdWords
2 12 (8.00%) Google Analytics
3 11 (7.33%) MailChimp
4 5 (3.33%) Adobe Creative Cloud
4 5 (3.33%) Amazon AWS
4 5 (3.33%) Amazon EC2
4 5 (3.33%) Amazon S3
4 5 (3.33%) npm
4 5 (3.33%) SaaS
4 5 (3.33%) Sage Pay
5 4 (2.67%) Google Tag Manager
6 2 (1.33%) Adobe Analytics
6 2 (1.33%) Asana
6 2 (1.33%) G Suite
7 1 (0.67%) Azure Data Factory
7 1 (0.67%) Basecamp
7 1 (0.67%) Microsoft Azure
7 1 (0.67%) Pure360
Communications & Networking
1 6 (4.00%) Internet
2 5 (3.33%) DNS
3 2 (1.33%) SMS
Database & Business Intelligence
1 25 (16.67%) MySQL
2 11 (7.33%) MongoDB
3 7 (4.67%) Redis
4 6 (4.00%) NoSQL
5 5 (3.33%) CouchDB
6 4 (2.67%) MariaDB
6 4 (2.67%) SQLite
7 1 (0.67%) Cosmos DB
7 1 (0.67%) Data Lake
7 1 (0.67%) Data Warehouse
7 1 (0.67%) Endeca
7 1 (0.67%) OLAP
7 1 (0.67%) OLTP
7 1 (0.67%) Power BI
7 1 (0.67%) RDBMS
7 1 (0.67%) Relational Database
7 1 (0.67%) SQL Server
7 1 (0.67%) SQL Server Integration Services
Development Applications
1 10 (6.67%) Git (software)
2 6 (4.00%) Dreamweaver
3 5 (3.33%) Appcelerator Titanium
3 5 (3.33%) Bower
4 4 (2.67%) JIRA
4 4 (2.67%) PHPUnit
5 2 (1.33%) QUnit
5 2 (1.33%) Travis CI
6 1 (0.67%) Visual Studio
6 1 (0.67%) Visual Studio Team System
6 1 (0.67%) Visual Website Optimizer
General
1 150 (100.00%) Marketing
2 49 (32.67%) Retail
3 29 (19.33%) Finance
4 10 (6.67%) Games
5 8 (5.33%) Advertising
5 8 (5.33%) Legal
6 6 (4.00%) Telecoms
7 3 (2.00%) Publishing
8 2 (1.33%) Brand Awareness
8 2 (1.33%) Spanish Language
9 1 (0.67%) Banking
9 1 (0.67%) Electronics
9 1 (0.67%) Italian Language
Job Titles
1 36 (24.00%) Developer
2 26 (17.33%) Analyst
3 23 (15.33%) Business Analyst
4 19 (12.67%) Marketing Executive
4 19 (12.67%) PHP Developer
5 18 (12.00%) Marketing Manager
6 17 (11.33%) Digital Executive
7 16 (10.67%) Web Developer
8 13 (8.67%) Digital Marketing Executive
9 12 (8.00%) PHP Web Developer
10 11 (7.33%) Designer
10 11 (7.33%) MySQL Developer
10 11 (7.33%) PHP MySQL Developer
11 8 (5.33%) E-Commerce Analyst
11 8 (5.33%) E-Commerce Business Analyst
11 8 (5.33%) Front End Developer (Client-Side Developer)
12 6 (4.00%) Junior
13 5 (3.33%) CRM Manager
13 5 (3.33%) E-Commerce Manager
13 5 (3.33%) Graphic Designer
Libraries, Frameworks & Software Standards
1 67 (44.67%) HTML
2 41 (27.33%) CSS
3 22 (14.67%) jQuery
4 14 (9.33%) JSON
5 13 (8.67%) HTML5
6 12 (8.00%) Symfony
7 9 (6.00%) Ajax
8 7 (4.67%) CSS3
8 7 (4.67%) LEMP Stack
8 7 (4.67%) Node.js
9 6 (4.00%) Ember.js
9 6 (4.00%) Laravel
10 5 (3.33%) AngularJS
10 5 (3.33%) Apache Cordova
10 5 (3.33%) Ionic Framework
10 5 (3.33%) LAMP
10 5 (3.33%) PhoneGap
10 5 (3.33%) RESTful
10 5 (3.33%) Sass
10 5 (3.33%) Yii
Miscellaneous
1 47 (31.33%) User Experience
2 45 (30.00%) Analytical Skills
3 20 (13.33%) Social Media
4 11 (7.33%) Mobile App
5 10 (6.67%) Linux Command Line
5 10 (6.67%) Self-Motivation
6 9 (6.00%) Marketing Technology
7 5 (3.33%) Computer Science
7 5 (3.33%) Graphic Design
7 5 (3.33%) Photography
8 3 (2.00%) iPhone
9 2 (1.33%) Analytical Mindset
9 2 (1.33%) Management Information System
10 1 (0.67%) Augmented Reality
10 1 (0.67%) Digital Media
10 1 (0.67%) Online Games
10 1 (0.67%) PlayStation
10 1 (0.67%) Virtual Team
Operating Systems
1 17 (11.33%) Linux
2 9 (6.00%) CentOS
3 1 (0.67%) Mac OS
Processes & Methodologies
1 71 (47.33%) E-Commerce
2 53 (35.33%) Analytics
3 52 (34.67%) Web Development
4 49 (32.67%) Digital Marketing
5 45 (30.00%) Agile Software Development
6 38 (25.33%) Marketing Strategy
7 36 (24.00%) SEO
8 29 (19.33%) Problem-Solving
9 27 (18.00%) Scrum
10 25 (16.67%) Project Management
11 24 (16.00%) Business Analysis
11 24 (16.00%) Email Marketing
11 24 (16.00%) Multichannel Retail
12 22 (14.67%) SDLC
13 21 (14.00%) Pay per click
14 20 (13.33%) Automated Trading
14 20 (13.33%) Contingency Planning
14 20 (13.33%) IT Strategy
14 20 (13.33%) Service Delivery
14 20 (13.33%) User Stories
Programming Languages
1 32 (21.33%) JavaScript
1 32 (21.33%) PHP
2 6 (4.00%) ES6
3 4 (2.67%) Go
4 1 (0.67%) C#
4 1 (0.67%) SQL
Qualifications
1 48 (32.00%) Degree
2 2 (1.33%) Computer Science Degree
3 1 (0.67%) MBA
3 1 (0.67%) PMI Certification
3 1 (0.67%) PMP
Quality Assurance & Compliance
1 23 (15.33%) QA
2 2 (1.33%) Data Quality
System Software
1 5 (3.33%) Docker
1 5 (3.33%) Varnish
Systems Management
1 2 (1.33%) cPanel
Vendors
1 34 (22.67%) Google
2 24 (16.00%) Salesforce.com
3 21 (14.00%) Demandware
3 21 (14.00%) Twitter
4 18 (12.00%) Adobe
5 16 (10.67%) Facebook
6 12 (8.00%) DoubleClick
7 7 (4.67%) Microsoft
8 6 (4.00%) Zend
9 5 (3.33%) PayPal
9 5 (3.33%) Red Hat
10 3 (2.00%) Apple
11 1 (0.67%) Capita
11 1 (0.67%) Cognizant
11 1 (0.67%) Kenshoo
11 1 (0.67%) Marin
11 1 (0.67%) Optimizely
11 1 (0.67%) Pardot
11 1 (0.67%) Tableau
11 1 (0.67%) Tealeaf