Period
to 16 January 2019

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 16 January 2019 with a comparison to the same period in the previous 2 years.

Online Marketing
UK > England
6 months to
16 Jan 2019
Same period 2018 Same period 2017
Rank 981 931 922
Rank change year-on-year -50 -9 -10
Permanent jobs citing Online Marketing 104 228 247
As % of all permanent IT jobs advertised in England 0.074% 0.14% 0.15%
As % of the Processes & Methodologies category 0.081% 0.15% 0.16%
Number of salaries quoted 78 178 189
England median annual salary £70,000 £35,000 £42,000
Median salary % change year-on-year +100.00% -16.67% +12.00%
10th Percentile £25,000 £20,500 £26,250
90th Percentile £85,750 £62,500 £60,000
UK median annual salary £70,000 £35,000 £41,000
% change year-on-year +100.00% -14.63% +9.33%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 128,817 149,145 152,201
As % of all permanent IT jobs advertised in England 91.70% 91.83% 91.35%
Number of salaries quoted 102,612 120,883 126,844
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £30,000 £28,750 £28,000
90th Percentile £85,000 £80,000 £80,000
UK median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% -

Online Marketing
Job Vacancy Trend in England

Job postings citing Online Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Online Marketing in England

Online Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in England.

Salary trend for Online Marketing in England

Online Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Online Marketing in England over the 6 months to 16 January 2019.

Salary histogram for Online Marketing in England

Online Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the England region over the 6 months to 16 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 60 £70,000 +75.00% 4
East of England +41 12 £80,000 +160.16%
South West +7 11 £22,500 -19.64% 2
North of England +11 9 £80,000 +166.67% 4
North West +23 8 £80,000 +166.67% 2
Midlands +5 8 £27,000 -20.00% 2
West Midlands +42 6 £27,000 -28.00% 1
South East -7 4 £52,500 +90.91% 2
East Midlands +1 2 £37,500 - 1
Yorkshire +18 1 - - 2
Online Marketing
UK

For the 6 months to 16 January 2019, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Online Marketing.

1 104 (100.00%) Marketing
2 51 (49.04%) E-Commerce
3 45 (43.27%) User Experience
4 38 (36.54%) Degree
5 37 (35.58%) Web Development
5 37 (35.58%) Agile Software Development
5 37 (35.58%) Analytical Skills
6 36 (34.62%) Finance
7 35 (33.65%) Problem-Solving
8 33 (31.73%) Retail
9 31 (29.81%) HTML
10 30 (28.85%) Project Management
11 29 (27.88%) IT Strategy
12 28 (26.92%) SDLC
13 26 (25.00%) Salesforce.com
13 26 (25.00%) CSS
13 26 (25.00%) B2B
13 26 (25.00%) Scrum
13 26 (25.00%) Digital Marketing
14 25 (24.04%) QA
15 24 (23.08%) Business Analysis
15 24 (23.08%) Service Delivery
15 24 (23.08%) Automated Trading
15 24 (23.08%) Multichannel Retail
15 24 (23.08%) Contingency Planning
15 24 (23.08%) User Stories
15 24 (23.08%) Demandware
15 24 (23.08%) Magento
15 24 (23.08%) Social Media
16 23 (22.12%) CMS

Online Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (22.12%) CMS
2 7 (6.73%) Apache
2 7 (6.73%) IIS
2 7 (6.73%) SharePoint
3 2 (1.92%) Drupal
Applications
1 9 (8.65%) Photoshop
2 7 (6.73%) Adobe Creative Suite
2 7 (6.73%) Adobe Illustrator
2 7 (6.73%) InDesign
3 5 (4.81%) Fireworks
4 4 (3.85%) Microsoft Office
5 1 (0.96%) Microsoft Project
Business Applications
1 24 (23.08%) Magento
2 4 (3.85%) Dynamics CRM
3 2 (1.92%) Dynamics NAV
3 2 (1.92%) Infor SunSystems
3 2 (1.92%) Unit4 Business World
Cloud Services
1 11 (10.58%) Google Analytics
1 11 (10.58%) SaaS
2 5 (4.81%) Adobe Creative Cloud
3 4 (3.85%) G Suite
3 4 (3.85%) Microsoft Azure
4 3 (2.88%) Amazon AWS
4 3 (2.88%) GitHub
5 2 (1.92%) Pure360
6 1 (0.96%) AdWords
6 1 (0.96%) npm
6 1 (0.96%) Yarn
Communications & Networking
1 7 (6.73%) DNS
1 7 (6.73%) Firewall
2 1 (0.96%) Internet
Database & Business Intelligence
1 10 (9.62%) NoSQL
2 7 (6.73%) Relational Database
2 7 (6.73%) SQL Server
3 6 (5.77%) MySQL
4 3 (2.88%) Apache Cassandra
4 3 (2.88%) Redis
Development Applications
1 5 (4.81%) Dreamweaver
2 1 (0.96%) Git (software)
2 1 (0.96%) gulp
2 1 (0.96%) JIRA
2 1 (0.96%) webpack
General
1 104 (100.00%) Marketing
2 36 (34.62%) Finance
3 33 (31.73%) Retail
4 6 (5.77%) Advertising
4 6 (5.77%) Brand Awareness
5 5 (4.81%) Electronics
5 5 (4.81%) Telecoms
6 3 (2.88%) Banking
6 3 (2.88%) Games
Job Titles
1 26 (25.00%) Analyst
1 26 (25.00%) Business Analyst
2 14 (13.46%) Developer
2 14 (13.46%) E-Commerce Analyst
2 14 (13.46%) E-Commerce Business Analyst
3 12 (11.54%) Marketing Manager
4 8 (7.69%) Designer
4 8 (7.69%) Head of Digital
5 7 (6.73%) Digital Project Manager
5 7 (6.73%) Front End Developer (Client-Side Developer)
5 7 (6.73%) Project Manager
5 7 (6.73%) Technical Leader
6 5 (4.81%) Graphic Designer
6 5 (4.81%) Head of Architecture
6 5 (4.81%) Head of Enterprise Architecture
6 5 (4.81%) Head of Technology
6 5 (4.81%) Junior
6 5 (4.81%) Junior Designer
6 5 (4.81%) Junior Graphic Designer
6 5 (4.81%) Technical Developer
Libraries, Frameworks & Software Standards
1 31 (29.81%) HTML
2 26 (25.00%) CSS
3 14 (13.46%) jQuery
4 12 (11.54%) XHTML
5 9 (8.65%) JSON
6 8 (7.69%) .NET
6 8 (7.69%) AngularJS
6 8 (7.69%) React
7 7 (6.73%) .NET Framework
8 5 (4.81%) Flash
8 5 (4.81%) HTML5
9 3 (2.88%) Ajax
9 3 (2.88%) Memcached
9 3 (2.88%) Node.js
10 1 (0.96%) ASP.NET
10 1 (0.96%) ASP.NET MVC
10 1 (0.96%) React Native
10 1 (0.96%) Sass
10 1 (0.96%) Twitter Bootstrap
10 1 (0.96%) Vue.js
Miscellaneous
1 45 (43.27%) User Experience
2 37 (35.58%) Analytical Skills
3 24 (23.08%) Social Media
4 12 (11.54%) Mobile App
5 7 (6.73%) Data Protection Act
5 7 (6.73%) Digital Media
5 7 (6.73%) Graphic Design
6 5 (4.81%) Augmented Reality
6 5 (4.81%) Photography
7 4 (3.85%) Driving Licence
7 4 (3.85%) Self-Motivation
8 3 (2.88%) Animation
9 2 (1.92%) Linux Command Line
9 2 (1.92%) Marketing Technology
10 1 (0.96%) Fintech
Operating Systems
1 9 (8.65%) Apple iOS
1 9 (8.65%) Linux
2 7 (6.73%) Android
2 7 (6.73%) Unix
2 7 (6.73%) Windows
2 7 (6.73%) Windows NT
Processes & Methodologies
1 51 (49.04%) E-Commerce
2 37 (35.58%) Agile Software Development
2 37 (35.58%) Web Development
3 35 (33.65%) Problem-Solving
4 30 (28.85%) Project Management
5 29 (27.88%) IT Strategy
6 28 (26.92%) SDLC
7 26 (25.00%) B2B
7 26 (25.00%) Digital Marketing
7 26 (25.00%) Scrum
8 24 (23.08%) Automated Trading
8 24 (23.08%) Business Analysis
8 24 (23.08%) Contingency Planning
8 24 (23.08%) Multichannel Retail
8 24 (23.08%) Service Delivery
8 24 (23.08%) User Stories
9 22 (21.15%) Analytics
10 20 (19.23%) Content Management
11 11 (10.58%) Brand Management
11 11 (10.58%) Progressive Web App
Programming Languages
1 19 (18.27%) JavaScript
2 11 (10.58%) PHP
3 8 (7.69%) C#
4 7 (6.73%) VB
5 4 (3.85%) C
6 3 (2.88%) Go
7 1 (0.96%) SQL
Qualifications
1 38 (36.54%) Degree
Quality Assurance & Compliance
1 25 (24.04%) QA
2 7 (6.73%) GDPR
3 4 (3.85%) SLA
System Software
1 3 (2.88%) Docker
Vendors
1 26 (25.00%) Salesforce.com
2 24 (23.08%) Demandware
3 17 (16.35%) Microsoft
4 16 (15.38%) Google
5 9 (8.65%) Adobe
6 3 (2.88%) Facebook
7 2 (1.92%) CODA
7 2 (1.92%) JD Edwards
7 2 (1.92%) Oracle
7 2 (1.92%) SAP
8 1 (0.96%) Xamarin