Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
UK > England
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 910 939 844
Rank change year-on-year +29 -95 -259
Permanent jobs citing Online Marketing 249 247 441
As % of all permanent IT jobs advertised in England 0.15% 0.14% 0.21%
As % of the Processes & Methodologies category 0.17% 0.15% 0.24%
Number of salaries quoted 197 204 345
England median annual salary £37,500 £41,000 £35,000
Median salary % change year-on-year -8.54% +17.14% -10.26%
10th Percentile £20,800 £27,075 £21,500
90th Percentile £65,000 £63,375 £62,000
UK median annual salary £37,500 £40,000 £35,000
% change year-on-year -6.25% +14.29% -6.67%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 150826 160156 182795
As % of all permanent IT jobs advertised in England 89.93% 89.37% 88.72%
Number of salaries quoted 119888 134356 152138
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,000 £47,500
% change year-on-year +2.04% +3.16% +5.56%

Online Marketing
Job Vacancy Trend in England

Job postings citing Online Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Online Marketing in England

Online Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in England.

Salary trend for Online Marketing in England

Online Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Online Marketing in England over the 6 months to 18 November 2017.

Salary histogram for Online Marketing in England

Online Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the England region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -8 122 £45,000 -4.26% 5
South East +39 49 £27,500 -15.38% 3
Midlands +38 32 £37,500 - 1
North of England +3 26 £30,000 -7.69% 4
East Midlands +55 18 £37,500 -
West Midlands +17 17 £37,500 -37.50% 1
North West -11 15 £35,000 +27.27% 2
East of England +13 12 £31,500 -21.25% 1
Yorkshire +21 8 £31,250 -8.09% 1
South West -11 7 £27,500 -18.52%
North East +11 4 £18,000 -44.62% 1
Online Marketing
UK

For the 6 months to 18 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Online Marketing.

1 249 (100.00%) Marketing
2 90 (36.14%) SEO
3 85 (34.14%) Social Media
4 81 (32.53%) Analytics
5 73 (29.32%) Google
6 63 (25.30%) Digital Marketing
7 58 (23.29%) E-Commerce
8 57 (22.89%) HTML
9 55 (22.09%) Agile Software Development
10 54 (21.69%) JavaScript
11 52 (20.88%) Google Analytics
12 49 (19.68%) Analytical Skills
13 47 (18.88%) CSS
14 42 (16.87%) User Experience
15 41 (16.47%) Retail
16 39 (15.66%) Degree
17 38 (15.26%) CMS
18 37 (14.86%) Pay per click
19 34 (13.65%) CRM
20 33 (13.25%) PHP
20 33 (13.25%) C#
21 32 (12.85%) SQL Server
21 32 (12.85%) Scrum
22 30 (12.05%) Advertising
22 30 (12.05%) Web Development
23 29 (11.65%) MVC
24 27 (10.84%) Internet
24 27 (10.84%) Project Management
25 26 (10.44%) .NET
25 26 (10.44%) MySQL

Online Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (15.26%) CMS
2 15 (6.02%) WordPress
3 11 (4.42%) Joomla!
4 9 (3.61%) IIS
5 4 (1.61%) Apache
6 3 (1.20%) Adobe Experience Manager
6 3 (1.20%) Drupal
6 3 (1.20%) SharePoint
7 2 (0.80%) Confluence
8 1 (0.40%) Elasticsearch
8 1 (0.40%) Exchange Server 2013
8 1 (0.40%) Umbraco
Applications
1 19 (7.63%) Microsoft Excel
2 15 (6.02%) Photoshop
3 13 (5.22%) Adobe Illustrator
4 5 (2.01%) Microsoft PowerPoint
5 1 (0.40%) Adobe Creative Suite
5 1 (0.40%) HipChat
5 1 (0.40%) InDesign
5 1 (0.40%) Microsoft Office
5 1 (0.40%) Microsoft Project
5 1 (0.40%) Spreadsheet
5 1 (0.40%) UserZoom
Business Applications
1 11 (4.42%) Magento
2 8 (3.21%) OpenCart
3 5 (2.01%) WebTrends
4 4 (1.61%) Dynamics CRM
5 2 (0.80%) Payment Gateway
6 1 (0.40%) Oracle ERP
6 1 (0.40%) SAP Hybris
6 1 (0.40%) Workfront
Cloud Services
1 52 (20.88%) Google Analytics
2 14 (5.62%) AdWords
3 7 (2.81%) Amazon AWS
3 7 (2.81%) Microsoft Azure
4 5 (2.01%) Basecamp
4 5 (2.01%) MailChimp
4 5 (2.01%) Trello
5 4 (1.61%) Adobe Analytics
6 3 (1.20%) PaaS
6 3 (1.20%) SaaS
7 2 (0.80%) GitHub
7 2 (0.80%) Google Tag Manager
8 1 (0.40%) Azure Active Directory
8 1 (0.40%) G Suite
8 1 (0.40%) IaaS
8 1 (0.40%) Slack
Communications & Networking
1 27 (10.84%) Internet
2 4 (1.61%) DNS
2 4 (1.61%) SMS
3 3 (1.20%) SSL
4 2 (0.80%) DHCP
4 2 (0.80%) PPP
5 1 (0.40%) Cisco ASA
5 1 (0.40%) IPv4
5 1 (0.40%) SSH
Database & Business Intelligence
1 32 (12.85%) SQL Server
2 26 (10.44%) MySQL
3 6 (2.41%) Big Data
4 5 (2.01%) SQL Server Integration Services
5 4 (1.61%) Data Mining
5 4 (1.61%) SQL Server Analysis Services
6 3 (1.20%) NoSQL
7 2 (0.80%) Endeca
7 2 (0.80%) MongoDB
7 2 (0.80%) PostgreSQL
7 2 (0.80%) Sisense
7 2 (0.80%) SQL Server Reporting Services
8 1 (0.40%) BusinessObjects
8 1 (0.40%) Cognos Impromptu
8 1 (0.40%) Data Warehouse
8 1 (0.40%) Power BI
8 1 (0.40%) Relational Database
Development Applications
1 13 (5.22%) Git (software)
2 10 (4.02%) JIRA
3 8 (3.21%) gulp
4 3 (1.20%) Jenkins
5 2 (0.80%) Subversion
5 2 (0.80%) Vagrant
6 1 (0.40%) Bugzilla
6 1 (0.40%) Dreamweaver
6 1 (0.40%) Mercurial
6 1 (0.40%) Octopus Deploy
6 1 (0.40%) Sublime Text
6 1 (0.40%) Team Foundation Server
6 1 (0.40%) TeamCity
6 1 (0.40%) Visual Studio
General
1 249 (100.00%) Marketing
2 41 (16.47%) Retail
3 30 (12.05%) Advertising
4 10 (4.02%) Finance
5 8 (3.21%) Electronics
6 6 (2.41%) Manufacturing
7 5 (2.01%) Games
7 5 (2.01%) Telecoms
8 4 (1.61%) Publishing
9 3 (1.20%) Banking
9 3 (1.20%) Brand Awareness
10 2 (0.80%) Back Office
10 2 (0.80%) Music Industry
11 1 (0.40%) Financial Institution
11 1 (0.40%) Mandarin Language
Job Titles
1 63 (25.30%) Developer
2 26 (10.44%) Software Developer
3 25 (10.04%) Analyst
4 24 (9.64%) Marketing Executive
5 22 (8.84%) C# Developer
6 20 (8.03%) Graduate
6 20 (8.03%) PHP Developer
7 19 (7.63%) C# Software Developer
7 19 (7.63%) Marketing Manager
8 15 (6.02%) Consultant
8 15 (6.02%) E-Commerce Manager
9 14 (5.62%) Marketing Consultant
9 14 (5.62%) SEO Consultant
10 13 (5.22%) Senior Developer
10 13 (5.22%) Senior Software Developer
11 12 (4.82%) Digital Analyst
11 12 (4.82%) HTML Developer
11 12 (4.82%) Project Manager
12 11 (4.42%) .NET Developer
12 11 (4.42%) Designer
Libraries, Frameworks & Software Standards
1 57 (22.89%) HTML
2 47 (18.88%) CSS
3 26 (10.44%) .NET
4 18 (7.23%) ASP.NET Web API
5 17 (6.83%) WCF
6 12 (4.82%) AngularJS
7 10 (4.02%) .NET Framework
7 10 (4.02%) HTML5
7 10 (4.02%) Sass
7 10 (4.02%) WPF
8 9 (3.61%) Entity Framework
8 9 (3.61%) jQuery
9 8 (3.21%) Compass CSS Framework
10 7 (2.81%) Ajax
10 7 (2.81%) REST
11 6 (2.41%) ASP.NET
11 6 (2.41%) ASP.NET MVC
11 6 (2.41%) XHTML
11 6 (2.41%) XML
12 5 (2.01%) WinForms
Miscellaneous
1 85 (34.14%) Social Media
2 49 (19.68%) Analytical Skills
3 42 (16.87%) User Experience
4 10 (4.02%) Mobile App
5 8 (3.21%) Blog
6 7 (2.81%) Data Centre
7 5 (2.01%) Algorithms
7 5 (2.01%) Life Science
8 4 (1.61%) Computer Science
8 4 (1.61%) Fintech
8 4 (1.61%) Graphic Design
9 3 (1.20%) Enterprise Software
9 3 (1.20%) iPad
9 3 (1.20%) Management Information System
9 3 (1.20%) Marketing Technology
10 2 (0.80%) Online Games
10 2 (0.80%) PMI
10 2 (0.80%) Replication
10 2 (0.80%) Video Editing
11 1 (0.40%) iPhone
Operating Systems
1 8 (3.21%) Linux
2 3 (1.20%) Unix
2 3 (1.20%) Windows
3 1 (0.40%) Android
3 1 (0.40%) CentOS
3 1 (0.40%) Debian
3 1 (0.40%) Ubuntu
3 1 (0.40%) Windows Server
3 1 (0.40%) Windows Server 2012
Processes & Methodologies
1 90 (36.14%) SEO
2 81 (32.53%) Analytics
3 63 (25.30%) Digital Marketing
4 58 (23.29%) E-Commerce
5 55 (22.09%) Agile Software Development
6 37 (14.86%) Pay per click
7 34 (13.65%) CRM
8 32 (12.85%) Scrum
9 30 (12.05%) Web Development
10 29 (11.65%) MVC
11 27 (10.84%) Project Management
12 23 (9.24%) Marketing Strategy
13 19 (7.63%) B2B
13 19 (7.63%) Web Design
14 18 (7.23%) Data Analysis
15 17 (6.83%) Content Management
16 16 (6.43%) TDD
17 14 (5.62%) Email Marketing
18 13 (5.22%) Collaborative Working
19 12 (4.82%) A/B Testing
Programming Languages
1 54 (21.69%) JavaScript
2 33 (13.25%) C#
2 33 (13.25%) PHP
3 22 (8.84%) SQL
4 11 (4.42%) Python
5 5 (2.01%) R
6 4 (1.61%) Bash Shell
6 4 (1.61%) T-SQL
7 3 (1.20%) Java
7 3 (1.20%) PowerShell
7 3 (1.20%) Scala
8 2 (0.80%) C
8 2 (0.80%) Clojure
8 2 (0.80%) Go
8 2 (0.80%) Haskell
8 2 (0.80%) ML
8 2 (0.80%) Ruby
8 2 (0.80%) XPath
9 1 (0.40%) MATLAB
9 1 (0.40%) TypeScript
Qualifications
1 39 (15.66%) Degree
2 9 (3.61%) Numerate Degree
3 8 (3.21%) Microsoft Certification
4 2 (0.80%) PMI Certification
5 1 (0.40%) Analytics IQ
5 1 (0.40%) Computer Science Degree
5 1 (0.40%) Master's Degree
Quality Assurance & Compliance
1 3 (1.20%) QA
2 1 (0.40%) Data Quality
2 1 (0.40%) PCI DSS
2 1 (0.40%) SLA
System Software
1 8 (3.21%) Docker
2 4 (1.61%) VMware Infrastructure
3 1 (0.40%) Active Directory
3 1 (0.40%) Hyper-V
3 1 (0.40%) KVM
Systems Management
1 4 (1.61%) Opscode Chef
2 3 (1.20%) Ansible
3 2 (0.80%) Puppet
4 1 (0.40%) SCCM
4 1 (0.40%) SCOM
4 1 (0.40%) WSUS
Vendors
1 73 (29.32%) Google
2 23 (9.24%) Microsoft
3 12 (4.82%) Adobe
4 9 (3.61%) Salesforce.com
4 9 (3.61%) Twitter
5 8 (3.21%) Demandware
5 8 (3.21%) Facebook
5 8 (3.21%) Rakuten
6 6 (2.41%) Cisco
6 6 (2.41%) VMware
7 5 (2.01%) Brocade
7 5 (2.01%) Citrix
7 5 (2.01%) Hootsuite
7 5 (2.01%) IBM
7 5 (2.01%) Omniture
7 5 (2.01%) Sitecore
8 4 (1.61%) Marketo
9 3 (1.20%) HubSpot
10 2 (0.80%) Optimizely
10 2 (0.80%) SAP