Period
to 15 November 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 15 November 2018 with a comparison to the same period in the previous 2 years.

Online Marketing
UK > England
6 months to
15 Nov 2018
Same period 2017 Same period 2016
Rank 974 914 969
Rank change year-on-year -60 +55 -106
Permanent jobs citing Online Marketing 149 257 246
As % of all permanent IT jobs advertised in England 0.098% 0.15% 0.14%
As % of the Processes & Methodologies category 0.11% 0.17% 0.15%
Number of salaries quoted 128 204 206
England median annual salary £46,000 £39,000 £41,000
Median salary % change year-on-year +17.95% -4.88% +17.14%
10th Percentile £22,500 £21,250 £27,125
90th Percentile £75,000 £65,000 £63,125
UK median annual salary £47,000 £39,000 £40,000
% change year-on-year +20.51% -2.50% +14.29%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 138,311 154,854 163,978
As % of all permanent IT jobs advertised in England 91.18% 91.49% 90.93%
Number of salaries quoted 111,048 123,345 137,670
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,650 £28,500 £28,000
90th Percentile £85,000 £80,000 £80,000
UK median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Online Marketing
Job Vacancy Trend in England

Job postings citing Online Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Online Marketing in England

Online Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in England.

Salary trend for Online Marketing in England

Online Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Online Marketing in England over the 6 months to 15 November 2018.

Salary histogram for Online Marketing in England

Online Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the England region over the 6 months to 15 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -5 76 £57,500 +27.78% 12
East of England +30 16 £27,500 -12.70% 3
North of England +19 16 £31,000 +3.33% 10
Midlands +6 16 £32,500 -13.33% 5
West Midlands +34 15 £28,750 -23.33% 3
South West +16 14 £35,000 +27.27% 2
North West +32 11 £30,000 -14.29% 5
South East -13 11 £45,000 +63.64% 4
Yorkshire +24 5 £31,000 -0.80% 5
East Midlands -12 1 £40,000 +6.67% 2
Online Marketing
UK

For the 6 months to 15 November 2018, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Online Marketing.

1 149 (100.00%) Marketing
2 72 (48.32%) E-Commerce
3 55 (36.91%) HTML
4 53 (35.57%) Web Development
5 52 (34.90%) Retail
6 49 (32.89%) Digital Marketing
7 48 (32.21%) Analytical Skills
8 47 (31.54%) User Experience
8 47 (31.54%) Degree
8 47 (31.54%) Agile Software Development
9 45 (30.20%) Analytics
10 39 (26.17%) CSS
11 36 (24.16%) Finance
11 36 (24.16%) Problem-Solving
12 33 (22.15%) JavaScript
13 32 (21.48%) Magento
14 29 (19.46%) Salesforce.com
14 29 (19.46%) PHP
14 29 (19.46%) Marketing Strategy
15 28 (18.79%) Scrum
15 28 (18.79%) Multichannel Retail
15 28 (18.79%) IT Strategy
16 27 (18.12%) SDLC
16 27 (18.12%) Project Management
17 26 (17.45%) Business Analysis
17 26 (17.45%) Social Media
18 25 (16.78%) Demandware
18 25 (16.78%) QA
19 24 (16.11%) User Stories
19 24 (16.11%) Google

Online Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (14.77%) CMS
2 6 (4.03%) nginx
2 6 (4.03%) WordPress
3 5 (3.36%) concrete5
3 5 (3.36%) Elasticsearch
3 5 (3.36%) ExpressionEngine
4 4 (2.68%) Apache
5 3 (2.01%) IIS
5 3 (2.01%) SharePoint
6 2 (1.34%) Drupal
Applications
1 11 (7.38%) Adobe Creative Suite
2 10 (6.71%) Photoshop
3 9 (6.04%) InDesign
4 7 (4.70%) Adobe Illustrator
5 5 (3.36%) Fireworks
6 2 (1.34%) Microsoft Excel
6 2 (1.34%) MS Visio
7 1 (0.67%) Adobe Premiere
7 1 (0.67%) Microsoft Project
Business Applications
1 32 (21.48%) Magento
Cloud Services
1 13 (8.72%) Google Analytics
2 10 (6.71%) SaaS
3 5 (3.36%) Adobe Creative Cloud
3 5 (3.36%) AdWords
3 5 (3.36%) Amazon AWS
3 5 (3.36%) Amazon EC2
3 5 (3.36%) Amazon S3
3 5 (3.36%) npm
3 5 (3.36%) Sage Pay
4 4 (2.68%) Google Tag Manager
5 3 (2.01%) MailChimp
6 2 (1.34%) Adobe Analytics
6 2 (1.34%) Asana
6 2 (1.34%) G Suite
6 2 (1.34%) Microsoft Azure
7 1 (0.67%) Azure Data Factory
7 1 (0.67%) Basecamp
7 1 (0.67%) Pure360
Communications & Networking
1 8 (5.37%) DNS
2 4 (2.68%) Internet
3 3 (2.01%) Firewall
Database & Business Intelligence
1 19 (12.75%) MySQL
2 10 (6.71%) MongoDB
3 9 (6.04%) NoSQL
4 6 (4.03%) Redis
5 5 (3.36%) CouchDB
6 4 (2.68%) Relational Database
6 4 (2.68%) SQL Server
7 3 (2.01%) MariaDB
7 3 (2.01%) SQLite
8 1 (0.67%) Cosmos DB
8 1 (0.67%) Data Lake
8 1 (0.67%) Data Warehouse
8 1 (0.67%) Endeca
8 1 (0.67%) OLAP
8 1 (0.67%) OLTP
8 1 (0.67%) Power BI
8 1 (0.67%) RDBMS
8 1 (0.67%) SQL Server Integration Services
Development Applications
1 9 (6.04%) Git (software)
2 5 (3.36%) Appcelerator Titanium
2 5 (3.36%) Bower
2 5 (3.36%) Dreamweaver
3 3 (2.01%) JIRA
3 3 (2.01%) PHPUnit
4 1 (0.67%) QUnit
4 1 (0.67%) Travis CI
4 1 (0.67%) Visual Studio
4 1 (0.67%) Visual Studio Team System
4 1 (0.67%) Visual Website Optimizer
General
1 149 (100.00%) Marketing
2 52 (34.90%) Retail
3 36 (24.16%) Finance
4 11 (7.38%) Games
5 8 (5.37%) Advertising
6 6 (4.03%) Brand Awareness
7 5 (3.36%) Electronics
7 5 (3.36%) Telecoms
8 4 (2.68%) Legal
9 3 (2.01%) Banking
10 2 (1.34%) Publishing
10 2 (1.34%) Spanish Language
11 1 (0.67%) Italian Language
Job Titles
1 31 (20.81%) Developer
2 30 (20.13%) Analyst
3 28 (18.79%) Business Analyst
4 23 (15.44%) Marketing Manager
5 15 (10.07%) PHP Developer
6 14 (9.40%) E-Commerce Analyst
6 14 (9.40%) E-Commerce Business Analyst
7 12 (8.05%) Web Developer
8 11 (7.38%) Designer
9 9 (6.04%) PHP Web Developer
10 8 (5.37%) Head of Digital
10 8 (5.37%) Marketing Executive
10 8 (5.37%) MySQL Developer
10 8 (5.37%) PHP MySQL Developer
11 7 (4.70%) Digital Executive
11 7 (4.70%) Front End Developer (Client-Side Developer)
12 6 (4.03%) Digital Marketing Manager
12 6 (4.03%) E-Commerce Manager
13 5 (3.36%) Graphic Designer
13 5 (3.36%) Junior
Libraries, Frameworks & Software Standards
1 55 (36.91%) HTML
2 39 (26.17%) CSS
3 21 (14.09%) jQuery
4 14 (9.40%) JSON
5 11 (7.38%) HTML5
5 11 (7.38%) Symfony
6 8 (5.37%) XHTML
7 6 (4.03%) Ajax
7 6 (4.03%) CSS3
7 6 (4.03%) Laravel
7 6 (4.03%) LEMP Stack
7 6 (4.03%) Node.js
8 5 (3.36%) AngularJS
8 5 (3.36%) Apache Cordova
8 5 (3.36%) Ember.js
8 5 (3.36%) Ionic Framework
8 5 (3.36%) Phalcon
8 5 (3.36%) PhoneGap
8 5 (3.36%) PHP-FPM
8 5 (3.36%) React
Miscellaneous
1 48 (32.21%) Analytical Skills
2 47 (31.54%) User Experience
3 26 (17.45%) Social Media
4 13 (8.72%) Mobile App
5 9 (6.04%) Linux Command Line
5 9 (6.04%) Self-Motivation
6 8 (5.37%) Marketing Technology
7 7 (4.70%) Graphic Design
8 6 (4.03%) Digital Media
9 5 (3.36%) Augmented Reality
9 5 (3.36%) Computer Science
9 5 (3.36%) Photography
10 3 (2.01%) Data Protection Act
10 3 (2.01%) iPhone
11 2 (1.34%) Animation
11 2 (1.34%) Management Information System
12 1 (0.67%) Analytical Mindset
12 1 (0.67%) Online Games
12 1 (0.67%) PlayStation
12 1 (0.67%) Virtual Team
Operating Systems
1 19 (12.75%) Linux
2 8 (5.37%) CentOS
3 5 (3.36%) Apple iOS
4 3 (2.01%) Android
4 3 (2.01%) Unix
4 3 (2.01%) Windows
4 3 (2.01%) Windows NT
Processes & Methodologies
1 72 (48.32%) E-Commerce
2 53 (35.57%) Web Development
3 49 (32.89%) Digital Marketing
4 47 (31.54%) Agile Software Development
5 45 (30.20%) Analytics
6 36 (24.16%) Problem-Solving
7 29 (19.46%) Marketing Strategy
8 28 (18.79%) IT Strategy
8 28 (18.79%) Multichannel Retail
8 28 (18.79%) Scrum
9 27 (18.12%) Project Management
9 27 (18.12%) SDLC
10 26 (17.45%) Business Analysis
11 24 (16.11%) Automated Trading
11 24 (16.11%) Contingency Planning
11 24 (16.11%) SEO
11 24 (16.11%) Service Delivery
11 24 (16.11%) User Stories
12 22 (14.77%) B2B
13 18 (12.08%) CRM
Programming Languages
1 33 (22.15%) JavaScript
2 29 (19.46%) PHP
3 5 (3.36%) C#
3 5 (3.36%) ES6
4 3 (2.01%) C
4 3 (2.01%) Go
4 3 (2.01%) VB
5 1 (0.67%) SQL
Qualifications
1 47 (31.54%) Degree
2 2 (1.34%) Computer Science Degree
3 1 (0.67%) MBA
Quality Assurance & Compliance
1 25 (16.78%) QA
2 3 (2.01%) GDPR
System Software
1 5 (3.36%) Docker
1 5 (3.36%) Varnish
Systems Management
1 2 (1.34%) cPanel
Vendors
1 29 (19.46%) Salesforce.com
2 25 (16.78%) Demandware
3 24 (16.11%) Google
4 18 (12.08%) Adobe
5 10 (6.71%) Microsoft
5 10 (6.71%) Twitter
6 7 (4.70%) Facebook
7 6 (4.03%) Zend
8 5 (3.36%) PayPal
8 5 (3.36%) Red Hat
9 4 (2.68%) DoubleClick
10 3 (2.01%) Apple
11 1 (0.67%) DeepCrawl
11 1 (0.67%) Kenshoo
11 1 (0.67%) Marin
11 1 (0.67%) Optimizely
11 1 (0.67%) Pardot
11 1 (0.67%) Tableau
11 1 (0.67%) Tealeaf
11 1 (0.67%) Xamarin