Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 847 844 817
Rank change year-on-year -3 -27 -47
Contract jobs citing Online Marketing 49 42 77
As % of all contract IT jobs advertised in the UK 0.048% 0.040% 0.067%
As % of the Processes & Methodologies category 0.056% 0.048% 0.082%
Number of daily rates quoted 28 25 50
UK median daily rate £363 £263 £310
Median daily rate % change year-on-year +38.10% -15.32% +31.91%
10th Percentile £243 £176 £149
90th Percentile £537 £515 £475
UK excluding London median daily rate £340 £195 £291
% change year-on-year +74.36% -33.05% +66.43%
Number of hourly rates quoted 1 0 4
UK median hourly rate £9.00 - £13.25
UK excluding London median hourly rate - - £13.25

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87050 88088 93684
As % of all contract IT jobs advertised in the UK 84.46% 83.89% 81.81%
Number of daily rates quoted 58011 58216 60663
UK median daily rate £450 £425 £415
Median daily rate % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £281 £263 £263
90th Percentile £635 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2044 2370 2759
UK median hourly rate £23.75 £23.72 £22.50
Median hourly rate % change year-on-year +0.15% +5.40% +18.42%
10th Percentile £11.37 £11.25 £11.28
90th Percentile £49.93 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.00 £23.75
% change year-on-year - +1.05% +18.75%

Online Marketing
Job Vacancy Trend

Job postings citing Online Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Online Marketing in the UK

Online Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing.

Contractor daily rate trend for Online Marketing in the UK

Online Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Online Marketing over the 6 months to 24 November 2017.

Contractor daily rate histogram for Online Marketing in the UK

Online Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing.

Contractor hourly rate trend for Online Marketing in the UK

Online Marketing
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 47 £363 +38.10% 27
London -6 31 £375 +15.38% 10
UK excluding London +36 17 £340 +74.36% 17
South East +2 7 £395 +102.56% 5
North of England +59 5 £230 -31.85% 7
Yorkshire - 5 £230 - 3
East Midlands - 2 £388 - 2
Midlands - 2 £388 - 4
South West - 2 £300 - 1
Scotland +2 1 £325 -

For the 6 months to 24 November 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Online Marketing.

1 49 (100.00%) Marketing
2 21 (42.86%) Digital Marketing
3 17 (34.69%) Finance
4 15 (30.61%) Analytics
5 14 (28.57%) Retail
6 13 (26.53%) Analytical Skills
7 11 (22.45%) CRM
8 9 (18.37%) HTML
8 9 (18.37%) CMS
8 9 (18.37%) SEO
8 9 (18.37%) Marketing Strategy
8 9 (18.37%) Google
8 9 (18.37%) User Experience
9 8 (16.33%) Social Media
10 7 (14.29%) Pay per click
10 7 (14.29%) Google Analytics
10 7 (14.29%) Stakeholder Management
10 7 (14.29%) CSS
10 7 (14.29%) Adobe
11 6 (12.24%) Telecoms
11 6 (12.24%) CSS3
11 6 (12.24%) Front End Development
11 6 (12.24%) Customer Insight
11 6 (12.24%) Facebook
12 5 (10.20%) Wireframes
12 5 (10.20%) Email Marketing
12 5 (10.20%) Advertising
12 5 (10.20%) Agile Software Development
12 5 (10.20%) Business Intelligence
12 5 (10.20%) E-Commerce

Online Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (18.37%) CMS
2 2 (4.08%) Confluence
3 1 (2.04%) Drupal
Applications
1 4 (8.16%) MS Visio
2 3 (6.12%) Microsoft Excel
2 3 (6.12%) Microsoft Office
2 3 (6.12%) Microsoft Project
2 3 (6.12%) Photoshop
3 2 (4.08%) Microsoft PowerPoint
4 1 (2.04%) Adobe After Effects
4 1 (2.04%) Adobe Illustrator
4 1 (2.04%) Adobe Premiere
4 1 (2.04%) CINEMA 4D
4 1 (2.04%) GIMP
Cloud Services
1 7 (14.29%) Google Analytics
2 4 (8.16%) AdWords
3 2 (4.08%) Adobe Analytics
3 2 (4.08%) Amazon AWS
3 2 (4.08%) Amazon EC2
3 2 (4.08%) Amazon S3
4 1 (2.04%) Yarn
Communications & Networking
1 2 (4.08%) FTP
2 1 (2.04%) SMS
Database & Business Intelligence
1 4 (8.16%) Big Data
2 2 (4.08%) Amazon DynamoDB
2 2 (4.08%) Relational Database
3 1 (2.04%) MySQL
Development Applications
1 2 (4.08%) Git (software)
1 2 (4.08%) JIRA
2 1 (2.04%) Babel
2 1 (2.04%) Dreamweaver
2 1 (2.04%) Team Foundation Server
2 1 (2.04%) Visual Website Optimizer
General
1 49 (100.00%) Marketing
2 17 (34.69%) Finance
3 14 (28.57%) Retail
4 6 (12.24%) Telecoms
5 5 (10.20%) Advertising
6 4 (8.16%) Banking
6 4 (8.16%) Multimedia
7 2 (4.08%) Electronics
7 2 (4.08%) Games
7 2 (4.08%) German Language
7 2 (4.08%) Manufacturing
8 1 (2.04%) Digital Economy
8 1 (2.04%) Financial Institution
8 1 (2.04%) Online Betting
8 1 (2.04%) Pharmaceutical
Job Titles
1 9 (18.37%) Marketing Manager
2 6 (12.24%) Developer
3 5 (10.20%) Front End Developer (Client-Side Developer)
4 4 (8.16%) Analyst
4 4 (8.16%) Project Manager
5 3 (6.12%) Designer
5 3 (6.12%) Junior
5 3 (6.12%) Marketing Analyst
5 3 (6.12%) Marketing Executive
6 2 (4.08%) Digital Marketing Manager
6 2 (4.08%) Digital Project Manager
6 2 (4.08%) Marketing Assistant
6 2 (4.08%) Online Business Analyst
6 2 (4.08%) Online Marketing Analyst
6 2 (4.08%) Online Marketing Manager
6 2 (4.08%) PPC Executive
6 2 (4.08%) UI Designer
6 2 (4.08%) UI Developer
6 2 (4.08%) UX Designer
6 2 (4.08%) UX Developer
Libraries, Frameworks & Software Standards
1 9 (18.37%) HTML
2 7 (14.29%) CSS
3 6 (12.24%) CSS3
4 3 (6.12%) HTML5
4 3 (6.12%) jQuery
4 3 (6.12%) Sass
4 3 (6.12%) Web Services
5 2 (4.08%) GreenSock GSAP
5 2 (4.08%) LESS
6 1 (2.04%) Ajax
6 1 (2.04%) AngularJS
6 1 (2.04%) React
6 1 (2.04%) Redux
6 1 (2.04%) RESTful
6 1 (2.04%) Spring
Miscellaneous
1 13 (26.53%) Analytical Skills
2 9 (18.37%) User Experience
3 8 (16.33%) Social Media
4 4 (8.16%) FMCG
5 2 (4.08%) Analytical Mindset
5 2 (4.08%) Blog
5 2 (4.08%) Greenfield Project
5 2 (4.08%) Online Games
6 1 (2.04%) Computer Science
6 1 (2.04%) Digital Media
6 1 (2.04%) Graphic Design
6 1 (2.04%) Life Science
6 1 (2.04%) Motion Graphics
Operating Systems
1 2 (4.08%) Amazon Linux
1 2 (4.08%) Linux
1 2 (4.08%) Ubuntu
1 2 (4.08%) Unix
Processes & Methodologies
1 21 (42.86%) Digital Marketing
2 15 (30.61%) Analytics
3 11 (22.45%) CRM
4 9 (18.37%) Marketing Strategy
4 9 (18.37%) SEO
5 7 (14.29%) Pay per click
5 7 (14.29%) Stakeholder Management
6 6 (12.24%) Customer Insight
6 6 (12.24%) Front End Development
7 5 (10.20%) Agile Software Development
7 5 (10.20%) Business Intelligence
7 5 (10.20%) E-Commerce
7 5 (10.20%) Email Marketing
7 5 (10.20%) Wireframes
8 4 (8.16%) B2B
8 4 (8.16%) Content Management
8 4 (8.16%) Continuous Improvement
8 4 (8.16%) Display Advertising
8 4 (8.16%) Project Management
8 4 (8.16%) Scrum
Programming Languages
1 3 (6.12%) JavaScript
2 2 (4.08%) Python
2 2 (4.08%) SQL
3 1 (2.04%) ES6
3 1 (2.04%) Java
3 1 (2.04%) PHP
3 1 (2.04%) TypeScript
Qualifications
1 4 (8.16%) Degree
2 1 (2.04%) Computer Science Degree
Quality Assurance & Compliance
1 4 (8.16%) QA
System Software
1 2 (4.08%) Docker
Systems Management
1 2 (4.08%) Ansible
Vendors
1 9 (18.37%) Google
2 7 (14.29%) Adobe
3 6 (12.24%) Facebook
4 2 (4.08%) Microsoft
4 2 (4.08%) SAP
5 1 (2.04%) Atlassian
5 1 (2.04%) Coremetrics
5 1 (2.04%) Maxymiser
5 1 (2.04%) Optimizely
5 1 (2.04%) Percussion