The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media Marketing
UK / England
Rank 573 607 590
Rank change year-on-year +34 -17  
Contract jobs citing Social Media Marketing 4 5 1
As % of all contract IT jobs advertised in England 0.010% 0.010% 0.002%
As % of the Processes & Methodologies category 0.012% 0.012% 0.003%
Number of daily rates quoted 2 0 0
Median daily rate £450 - -
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 2 0
Median hourly rate - £15.00 -
UK excluding London median hourly rate - £15.00 -

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 34339 40363 38097
As % of all contract IT job vacancies advertised in England 83.24% 82.94% 80.04%
Number of daily rates quoted 22721 26823 23995
Median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.85% +2.94%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £399
% change year-on-year +2.50% +0.29%  
Number of hourly rates quoted 856 995 1110
Median hourly rate £35.75 £37.50 £27.50
Median hourly rate % change year-on-year -4.66% +36.36%  
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £52.50 £55.00 £49.50
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

Social Media Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Social Media Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in England

Social Media Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing in England.

Contractor daily rate trend for Social Media Marketing in England

Social Media Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media Marketing in England.

Contractor hourly rate trend for Social Media Marketing in England

Social Media Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London - 3 £450 - 3
North West - 1 - - 1
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills in England

For the 6 months to 23 March 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Social Media Marketing.

1 6 (100.00%) Marketing
1 6 (100.00%) Social Media
2 5 (83.33%) SEO
3 4 (66.67%) E-Commerce
3 4 (66.67%) Google
3 4 (66.67%) Google Analytics
3 4 (66.67%) Analytics
3 4 (66.67%) AdWords
4 3 (50.00%) Mentoring
4 3 (50.00%) Continuous Delivery
4 3 (50.00%) Marketing Automation
4 3 (50.00%) A/B Testing
4 3 (50.00%) IT Strategy
4 3 (50.00%) NoSQL
4 3 (50.00%) Content Management
4 3 (50.00%) Business Intelligence
4 3 (50.00%) Adobe
4 3 (50.00%) Internet
4 3 (50.00%) Finance
4 3 (50.00%) SQL
4 3 (50.00%) CRM
4 3 (50.00%) Games
4 3 (50.00%) Agile Software Development
4 3 (50.00%) Banking
4 3 (50.00%) Retail
5 2 (33.33%) Data Warehouse
5 2 (33.33%) Digital Marketing
5 2 (33.33%) Single Customer View
6 1 (16.67%) Content Writing
6 1 (16.67%) Multichannel Marketing

Social Media Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (66.67%) AdWords
1 4 (66.67%) Google Analytics
Communications & Networking
1 3 (50.00%) Internet
Database & Business Intelligence
1 3 (50.00%) NoSQL
2 2 (33.33%) Data Warehouse
General
1 6 (100.00%) Marketing
2 3 (50.00%) Banking
2 3 (50.00%) Finance
2 3 (50.00%) Games
2 3 (50.00%) Retail
Job Titles
1 3 (50.00%) Architect
1 3 (50.00%) Digital Architect
2 1 (16.67%) Consultant
2 1 (16.67%) Content Manager
2 1 (16.67%) Copywriter
2 1 (16.67%) Digital Marketing Architect
2 1 (16.67%) Digital Marketing Consultant
2 1 (16.67%) Marketing Consultant
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Senior Architect
2 1 (16.67%) Senior Digital Architect
2 1 (16.67%) SEO Consultant
2 1 (16.67%) SEO Copywriter
2 1 (16.67%) SEO Manager
2 1 (16.67%) Social Media Consultant
Miscellaneous
1 6 (100.00%) Social Media
2 1 (16.67%) Blog
2 1 (16.67%) iPad
Processes & Methodologies
1 5 (83.33%) SEO
2 4 (66.67%) Analytics
2 4 (66.67%) E-Commerce
3 3 (50.00%) A/B Testing
3 3 (50.00%) Agile Software Development
3 3 (50.00%) Business Intelligence
3 3 (50.00%) Content Management
3 3 (50.00%) Continuous Delivery
3 3 (50.00%) CRM
3 3 (50.00%) IT Strategy
3 3 (50.00%) Marketing Automation
3 3 (50.00%) Mentoring
4 2 (33.33%) Digital Marketing
4 2 (33.33%) Single Customer View
5 1 (16.67%) Content Writing
5 1 (16.67%) Copywriting
5 1 (16.67%) Customer Insight
5 1 (16.67%) Link Building
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) Multichannel Marketing
Programming Languages
1 3 (50.00%) SQL
Vendors
1 4 (66.67%) Google
2 3 (50.00%) Adobe