Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
UK > England
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 838 857 857
Rank change year-on-year +19 0 -32
Contract jobs citing Social Media Marketing 13 9 11
As % of all contract IT jobs advertised in England 0.014% 0.009% 0.011%
As % of the Processes & Methodologies category 0.016% 0.011% 0.013%
Number of daily rates quoted 2 6 9
England median daily rate £365 £250 £200
Median daily rate % change year-on-year +46.00% +25.00% +11.11%
10th Percentile £353 £219 £185
90th Percentile £377 £344 £306
UK median daily rate £365 £250 £200
% change year-on-year +46.00% +25.00% +11.11%
Number of hourly rates quoted 1 1 0
England median hourly rate £43.00 £21.00 -
Median hourly rate % change year-on-year +104.76% - -
UK median hourly rate £43.00 £21.00 -
% change year-on-year +104.76% - -

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80305 82432 84439
As % of all contract IT jobs advertised in England 84.63% 84.16% 81.97%
Number of daily rates quoted 54036 54950 55644
England median daily rate £450 £425 £423
Median daily rate % change year-on-year +5.88% +0.47% +5.75%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +2.91% +3.25%
Number of hourly rates quoted 1882 2137 2504
England median hourly rate £24.00 £24.43 £22.50
Median hourly rate % change year-on-year -1.76% +8.58% +18.42%
10th Percentile £11.43 £11.50 £11.26
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.63 £24.00 £22.50
% change year-on-year -1.56% +6.67% +18.42%

Social Media Marketing
Job Vacancy Trend in England

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media Marketing in England

Social Media Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing in England.

Contractor daily rate trend for Social Media Marketing in England

Social Media Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Marketing in England.

Contractor hourly rate trend for Social Media Marketing in England

Social Media Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the England region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +12 10 - - 1
London -31 2 £365 +16.80% 4
East of England - 1 - -
Social Media Marketing
UK

For the 6 months to 22 November 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Social Media Marketing.

1 13 (100.00%) Marketing
1 13 (100.00%) Social Media
2 10 (76.92%) Finance
3 9 (69.23%) Brand Awareness
4 8 (61.54%) Financial Institution
4 8 (61.54%) Hedge funds
4 8 (61.54%) Digital Marketing
4 8 (61.54%) Degree
4 8 (61.54%) WordPress
5 4 (30.77%) B2B
6 3 (23.08%) Facebook
6 3 (23.08%) Twitter
7 2 (15.38%) Mobile App
7 2 (15.38%) Mobile Application Development
7 2 (15.38%) Analytical Skills
7 2 (15.38%) Apple iOS
7 2 (15.38%) Data Centre
7 2 (15.38%) Channel Management
7 2 (15.38%) Sprinklr
7 2 (15.38%) Social Listening
7 2 (15.38%) WebTrends
7 2 (15.38%) Benchmarking
7 2 (15.38%) Project Management
7 2 (15.38%) HTML
7 2 (15.38%) Java
7 2 (15.38%) ITIL
7 2 (15.38%) PRINCE2
7 2 (15.38%) E-Commerce
7 2 (15.38%) Publishing
7 2 (15.38%) Service Management

Social Media Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (61.54%) WordPress
2 1 (7.69%) CMS
Applications
1 1 (7.69%) Photoshop
Business Applications
1 2 (15.38%) Sprinklr
1 2 (15.38%) WebTrends
Cloud Services
1 2 (15.38%) Microsoft Azure
General
1 13 (100.00%) Marketing
2 10 (76.92%) Finance
3 9 (69.23%) Brand Awareness
4 8 (61.54%) Financial Institution
5 2 (15.38%) Publishing
6 1 (7.69%) Pharmaceutical
Job Titles
1 3 (23.08%) Social Media Manager
2 2 (15.38%) Digital Project Manager
2 2 (15.38%) Marketing Manager
2 2 (15.38%) Project Manager
3 1 (7.69%) Technical Manager
3 1 (7.69%) Technical Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
1 2 (15.38%) HTML5
1 2 (15.38%) JSON
1 2 (15.38%) RESTful
Miscellaneous
1 13 (100.00%) Social Media
2 8 (61.54%) Hedge funds
3 2 (15.38%) Analytical Skills
3 2 (15.38%) Blog
3 2 (15.38%) Data Centre
3 2 (15.38%) Mobile App
Operating Systems
1 2 (15.38%) Android
1 2 (15.38%) Apple iOS
Processes & Methodologies
1 8 (61.54%) Digital Marketing
2 4 (30.77%) B2B
3 2 (15.38%) Agile Software Development
3 2 (15.38%) Benchmarking
3 2 (15.38%) Brand Management
3 2 (15.38%) Channel Management
3 2 (15.38%) Customer Engagement
3 2 (15.38%) E-Commerce
3 2 (15.38%) ITIL
3 2 (15.38%) Mobile Application Development
3 2 (15.38%) PRINCE2
3 2 (15.38%) Project Management
3 2 (15.38%) Service Management
3 2 (15.38%) Social Listening
4 1 (7.69%) Social Media Management
4 1 (7.69%) Stakeholder Management
4 1 (7.69%) Waterfall
Programming Languages
1 2 (15.38%) Java
Qualifications
1 8 (61.54%) Degree
2 2 (15.38%) APMP
Vendors
1 3 (23.08%) Facebook
1 3 (23.08%) Twitter
2 1 (7.69%) Brandwatch
2 1 (7.69%) Sysomos