The following table provides summary statistics for contract job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 3 months to 30 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
UK
3 months to
30 Apr 2017
Same period 2016 Same period 2015
Rank 599 652 636
Rank change year-on-year +53 -16  
Contract jobs citing Social Media Marketing 1 6 2
As % of all contract IT jobs advertised in the UK 0.002% 0.011% 0.004%
As % of the Processes & Methodologies category 0.003% 0.013% 0.004%
Number of daily rates quoted 0 4 1
Median daily rate - £400 £400
UK excluding London median daily rate - £400 £400
Number of hourly rates quoted 0 2 0
Median hourly rate - £15.00 -
UK excluding London median hourly rate - £15.00 -

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 38807 46287 44659
As % of all contract IT job vacancies advertised in the UK 83.74% 82.81% 79.95%
Number of daily rates quoted 25491 30598 27763
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £390
% change year-on-year +3.75% +2.56%  
Number of hourly rates quoted 998 1077 1305
Median hourly rate £35.00 £32.85 £29.00
Median hourly rate % change year-on-year +6.54% +13.27%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £55.00 £49.50 £47.88
UK excluding London median hourly rate £36.00 £36.00 £30.50
% change year-on-year - +18.03%  

Social Media Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing.

Contractor daily rate trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Marketing.

Contractor hourly rate trend for Social Media Marketing in the UK

Social Media Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 30 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +50 1 - - 5
Chorley - 1 - -
Lancashire - 1 - - 1
North West - 1 - - 1

For the 6 months to 30 April 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media Marketing.

1 5 (100.00%) Marketing
1 5 (100.00%) Social Media
2 4 (80.00%) Google
2 4 (80.00%) Google Analytics
2 4 (80.00%) Analytics
2 4 (80.00%) E-Commerce
2 4 (80.00%) SEO
2 4 (80.00%) AdWords
3 3 (60.00%) Marketing Automation
3 3 (60.00%) A/B Testing
3 3 (60.00%) IT Strategy
3 3 (60.00%) Finance
3 3 (60.00%) SQL
3 3 (60.00%) CRM
3 3 (60.00%) Business Intelligence
3 3 (60.00%) Adobe
3 3 (60.00%) Internet
3 3 (60.00%) Games
3 3 (60.00%) Agile Software Development
3 3 (60.00%) Banking
3 3 (60.00%) Retail
3 3 (60.00%) Mentoring
3 3 (60.00%) Continuous Delivery
3 3 (60.00%) NoSQL
3 3 (60.00%) Content Management
4 2 (40.00%) Data Warehouse
4 2 (40.00%) Single Customer View
5 1 (20.00%) Content Writing
5 1 (20.00%) Stakeholder Management
5 1 (20.00%) Copywriting

Social Media Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (80.00%) AdWords
1 4 (80.00%) Google Analytics
Communications & Networking
1 3 (60.00%) Internet
Database & Business Intelligence
1 3 (60.00%) NoSQL
2 2 (40.00%) Data Warehouse
General
1 5 (100.00%) Marketing
2 3 (60.00%) Banking
2 3 (60.00%) Finance
2 3 (60.00%) Games
2 3 (60.00%) Retail
Job Titles
1 3 (60.00%) Architect
1 3 (60.00%) Digital Architect
2 1 (20.00%) Content Manager
2 1 (20.00%) Copywriter
2 1 (20.00%) Digital Marketing Architect
2 1 (20.00%) Marketing Manager
2 1 (20.00%) Senior Architect
2 1 (20.00%) Senior Digital Architect
2 1 (20.00%) SEO Copywriter
2 1 (20.00%) SEO Manager
Miscellaneous
1 5 (100.00%) Social Media
2 1 (20.00%) Blog
2 1 (20.00%) iPad
Processes & Methodologies
1 4 (80.00%) Analytics
1 4 (80.00%) E-Commerce
1 4 (80.00%) SEO
2 3 (60.00%) A/B Testing
2 3 (60.00%) Agile Software Development
2 3 (60.00%) Business Intelligence
2 3 (60.00%) Content Management
2 3 (60.00%) Continuous Delivery
2 3 (60.00%) CRM
2 3 (60.00%) IT Strategy
2 3 (60.00%) Marketing Automation
2 3 (60.00%) Mentoring
3 2 (40.00%) Single Customer View
4 1 (20.00%) Content Writing
4 1 (20.00%) Copywriting
4 1 (20.00%) Customer Insight
4 1 (20.00%) Digital Marketing
4 1 (20.00%) Link Building
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Stakeholder Management
Programming Languages
1 3 (60.00%) SQL
Vendors
1 4 (80.00%) Google
2 3 (60.00%) Adobe