Period
to 18 January 2018

The following table provides summary statistics for contract job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
UK
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 862 859 869
Rank change year-on-year -3 +10 -21
Contract jobs citing Social Media Marketing 14 11 12
As % of all contract IT jobs advertised in the UK 0.014% 0.011% 0.011%
As % of the Processes & Methodologies category 0.017% 0.014% 0.014%
Number of daily rates quoted 5 6 7
UK median daily rate £388 £250 £158
Median daily rate % change year-on-year +55.00% +58.73% -1.56%
10th Percentile £328 £219 £125
90th Percentile £395 £381 £200
UK excluding London median daily rate - £250 £150
% change year-on-year - +66.67% -
Number of hourly rates quoted 1 1 0
UK median hourly rate £43.00 £21.00 -
Median hourly rate % change year-on-year +104.76% - -
UK excluding London median hourly rate £43.00 £21.00 -
% change year-on-year +104.76% - -

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 84,751 81,431 88,505
As % of all contract IT jobs advertised in the UK 84.50% 83.80% 82.46%
Number of daily rates quoted 56,763 53,927 57,391
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £285 £263 £263
90th Percentile £638 £613 £600
UK excluding London median daily rate £410 £400 £390
% change year-on-year +2.50% +2.56% +4.00%
Number of hourly rates quoted 1,966 2,259 2,698
UK median hourly rate £23.44 £24.50 £23.35
Median hourly rate % change year-on-year -4.34% +4.93% +16.75%
10th Percentile £11.38 £11.25 £11.25
90th Percentile £50.00 £48.75 £50.00
UK excluding London median hourly rate £24.00 £24.50 £25.00
% change year-on-year -2.04% -2.00% +25.00%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing.

Contractor daily rate trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media Marketing.

Contractor hourly rate trend for Social Media Marketing in the UK

Social Media Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +8 14 £388 +55.00% 10
UK excluding London +3 9 - - 8
South East -26 8 - - 1
London -27 5 £388 +14.81% 3
East of England - 1 - -

For the 6 months to 18 January 2018, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media Marketing.

1 14 (100.00%) Marketing
1 14 (100.00%) Social Media
2 11 (78.57%) Digital Marketing
3 9 (64.29%) Finance
3 9 (64.29%) Brand Awareness
4 8 (57.14%) Hedge funds
4 8 (57.14%) WordPress
4 8 (57.14%) Degree
4 8 (57.14%) Financial Institution
5 4 (28.57%) E-Commerce
6 3 (21.43%) Advertising
6 3 (21.43%) SEO
6 3 (21.43%) Retail
6 3 (21.43%) Pay per click
6 3 (21.43%) Product Management
6 3 (21.43%) Email Marketing
6 3 (21.43%) AdWords
7 2 (14.29%) Sysomos
7 2 (14.29%) Magento
7 2 (14.29%) hybris
7 2 (14.29%) Venda
7 2 (14.29%) Demandware
7 2 (14.29%) Facebook
7 2 (14.29%) Twitter
7 2 (14.29%) Sitecore
7 2 (14.29%) NetSuite
7 2 (14.29%) B2B
7 2 (14.29%) B2C
8 1 (7.14%) Project Management
8 1 (7.14%) Pharmaceutical

Social Media Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (57.14%) WordPress
2 1 (7.14%) CMS
Applications
1 1 (7.14%) Photoshop
Business Applications
1 2 (14.29%) Magento
1 2 (14.29%) NetSuite
2 1 (7.14%) Sprinklr
Cloud Services
1 3 (21.43%) AdWords
General
1 14 (100.00%) Marketing
2 9 (64.29%) Brand Awareness
2 9 (64.29%) Finance
3 8 (57.14%) Financial Institution
4 3 (21.43%) Advertising
4 3 (21.43%) Retail
5 1 (7.14%) Pharmaceutical
Job Titles
1 2 (14.29%) Head of E-Commerce
2 1 (7.14%) Analyst
2 1 (7.14%) Digital Project Manager
2 1 (7.14%) E-Commerce Manager
2 1 (7.14%) Project Manager
2 1 (7.14%) Social Media Analyst
2 1 (7.14%) Social Media Manager
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
1 1 (7.14%) HTML5
1 1 (7.14%) JSON
1 1 (7.14%) RESTful
Miscellaneous
1 14 (100.00%) Social Media
2 8 (57.14%) Hedge funds
3 1 (7.14%) Analytical Skills
3 1 (7.14%) Mobile App
Operating Systems
1 1 (7.14%) Android
1 1 (7.14%) Apple iOS
Processes & Methodologies
1 11 (78.57%) Digital Marketing
2 4 (28.57%) E-Commerce
3 3 (21.43%) Email Marketing
3 3 (21.43%) Pay per click
3 3 (21.43%) Product Management
3 3 (21.43%) SEO
4 2 (14.29%) B2B
4 2 (14.29%) B2C
5 1 (7.14%) Actionable Insight
5 1 (7.14%) Agile Software Development
5 1 (7.14%) Brand Management
5 1 (7.14%) ITIL
5 1 (7.14%) Mobile Application Development
5 1 (7.14%) PRINCE2
5 1 (7.14%) Project Management
5 1 (7.14%) Service Management
5 1 (7.14%) Social Listening
5 1 (7.14%) Social Media Analytics
5 1 (7.14%) Social Media Management
5 1 (7.14%) Stakeholder Management
Qualifications
1 8 (57.14%) Degree
2 1 (7.14%) APMP
Vendors
1 2 (14.29%) Demandware
1 2 (14.29%) Facebook
1 2 (14.29%) hybris
1 2 (14.29%) Sitecore
1 2 (14.29%) Sysomos
1 2 (14.29%) Twitter
1 2 (14.29%) Venda
2 1 (7.14%) Brandwatch
2 1 (7.14%) Crimson Hexagon
2 1 (7.14%) Hootsuite
2 1 (7.14%) Spredfast