Social Media Marketing Contracts

Social Media Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 14 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
14 May 2024
Same period 2023 Same period 2022
Rank 581 704 818
Rank change year-on-year +123 +114 -113
Contract jobs citing Social Media Marketing 6 2 13
As % of all contract jobs advertised in the UK 0.014% 0.003% 0.015%
As % of the Processes & Methodologies category 0.016% 0.004% 0.016%
Number of daily rates quoted 6 1 13
10th Percentile £156 - £176
25th Percentile £221 - £185
Median daily rate (50th Percentile) £275 £150 £200
Median % change year-on-year +83.33% -25.00% +14.29%
75th Percentile £334 - £288
90th Percentile £350 - £337
UK excluding London median daily rate £350 £150 £190
% change year-on-year +133.33% -21.05% +8.57%

All Process and Methodology Skills
UK

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,783 51,773 79,870
As % of all contract IT jobs advertised in the UK 86.20% 89.81% 90.61%
Number of daily rates quoted 23,675 35,887 56,073
10th Percentile £300 £325 £343
25th Percentile £413 £438 £428
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.16%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.29%
Number of hourly rates quoted 2,434 1,710 1,920
10th Percentile £12.75 £10.99 £12.50
25th Percentile £16.00 £16.22 £15.52
Median hourly rate £36.50 £36.40 £25.68
Median % change year-on-year +0.29% +41.73% +4.82%
75th Percentile £60.00 £65.00 £49.50
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.00 £35.00 £20.00
% change year-on-year +8.57% +75.00% -6.98%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media Marketing.

Daily rate trend for Social Media Marketing in the UK

Social Media Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media Marketing over the 6 months to 14 May 2024.

Daily rate histogram for Social Media Marketing in the UK

Social Media Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media Marketing.

Hourly rate trend for Social Media Marketing in the UK

Social Media Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 14 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +118 6 £275 +83.33% 39
London +87 4 £245 - 11
UK excluding London +66 2 £350 +133.33% 31
East of England - 2 £350 - 3

Social Media Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (16.67%) Adobe After Effects
1 1 (16.67%) Adobe Premiere
1 1 (16.67%) CINEMA 4D
1 1 (16.67%) Final Cut Pro
Business Applications
1 1 (16.67%) Eloqua
Cloud Services
1 1 (16.67%) Canva
1 1 (16.67%) Smartsheet
General
1 6 (100.00%) Marketing
2 1 (16.67%) Advertising
2 1 (16.67%) Retail
Job Titles
1 2 (33.33%) Consultant
1 2 (33.33%) Developer
1 2 (33.33%) Digital Marketing Consultant
1 2 (33.33%) Front-End Developer (Client-Side Developer)
1 2 (33.33%) Marketing Consultant
1 2 (33.33%) Senior
1 2 (33.33%) Senior Consultant
1 2 (33.33%) Senior Marketing Consultant
2 1 (16.67%) Content Marketing Executive
2 1 (16.67%) Marketing Executive
2 1 (16.67%) Video Content Producer
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
1 2 (33.33%) Next.js
Miscellaneous
1 6 (100.00%) Social Media
2 3 (50.00%) Video Editing
3 2 (33.33%) Graphic Design
4 1 (16.67%) Blog
4 1 (16.67%) Motion Graphics
4 1 (16.67%) Video\Live Streaming
Processes & Methodologies
1 3 (50.00%) SEO
2 2 (33.33%) Analytics
2 2 (33.33%) CRM
2 2 (33.33%) Customer Experience
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Front End Development
2 2 (33.33%) Product Marketing
2 2 (33.33%) User Experience
2 2 (33.33%) Web Development
3 1 (16.67%) Copywriting
3 1 (16.67%) People Management
3 1 (16.67%) Problem-Solving
3 1 (16.67%) Project Management
3 1 (16.67%) Storyboarding
Programming Languages
1 2 (33.33%) Python
Vendors
1 3 (50.00%) Adobe
2 1 (16.67%) Google
2 1 (16.67%) Microsoft