Period
to 27 July 2017

The following table provides summary statistics for contract job vacancies with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 27 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
UK
6 months to
27 Jul 2017
Same period 2016 Same period 2015
Rank 844 898 880
Rank change year-on-year +54 -18 -24
Contract jobs citing Social Media Marketing 5 9 9
As % of all contract IT jobs advertised in the UK 0.005% 0.008% 0.008%
As % of the Processes & Methodologies category 0.006% 0.010% 0.010%
Number of daily rates quoted 1 6 8
UK median daily rate £380 £400 £288
Median daily rate % change year-on-year -5.00% +39.13% +27.78%
UK excluding London median daily rate - £400 £288
% change year-on-year - +39.13% +27.78%
Number of hourly rates quoted 0 2 0
UK median hourly rate - £15.00 -
UK excluding London median hourly rate - £15.00 -

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 80364 91722 90936
As % of all contract IT job vacancies advertised in the UK 84.27% 83.45% 80.59%
Number of daily rates quoted 52749 60501 57614
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £280 £263 £258
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £400 £375
% change year-on-year - +6.67% +3.45%
Number of hourly rates quoted 2042 2200 2581
UK median hourly rate £25.00 £25.00 £22.00
Median hourly rate % change year-on-year - +13.64% +4.76%
10th Percentile £11.75 £11.50 £11.00
90th Percentile £51.71 £48.75 £47.83
UK excluding London median hourly rate £25.00 £26.00 £22.50
% change year-on-year -3.85% +15.56% +2.27%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing.

Contractor daily rate trend for Social Media Marketing in the UK

Social Media Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 27 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +53 5 £380 -5.00% 6
UK excluding London +42 4 - - 5
South East +20 3 - - 1
London +7 1 £380 -5.00% 1
North West - 1 - -
North of England - 1 - - 1

For the 6 months to 27 July 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media Marketing.

1 5 (100.00%) Marketing
1 5 (100.00%) Social Media
2 4 (80.00%) Blog
3 3 (60.00%) Microsoft Azure
3 3 (60.00%) B2B
3 3 (60.00%) WebTrends
3 3 (60.00%) Benchmarking
3 3 (60.00%) Java
3 3 (60.00%) Publishing
3 3 (60.00%) Facebook
3 3 (60.00%) Twitter
3 3 (60.00%) Analytical Skills
3 3 (60.00%) Data Centre
3 3 (60.00%) Channel Management
3 3 (60.00%) Brand Management
3 3 (60.00%) Customer Engagement
3 3 (60.00%) Sprinklr
4 1 (20.00%) Content Writing
4 1 (20.00%) RESTful
4 1 (20.00%) HTML
4 1 (20.00%) AdWords
4 1 (20.00%) Analytics
4 1 (20.00%) Mobile App
4 1 (20.00%) Mobile Application Development
4 1 (20.00%) Google
4 1 (20.00%) Agile Software Development
4 1 (20.00%) ITIL
4 1 (20.00%) PRINCE2
4 1 (20.00%) E-Commerce
4 1 (20.00%) Project Management

Social Media Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 3 (60.00%) Sprinklr
1 3 (60.00%) WebTrends
Cloud Services
1 3 (60.00%) Microsoft Azure
2 1 (20.00%) AdWords
2 1 (20.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 3 (60.00%) Publishing
3 1 (20.00%) Finance
Job Titles
1 3 (60.00%) Marketing Manager
1 3 (60.00%) Social Media Manager
2 1 (20.00%) Content Manager
2 1 (20.00%) Copywriter
2 1 (20.00%) Digital Project Manager
2 1 (20.00%) Project Manager
2 1 (20.00%) SEO Copywriter
2 1 (20.00%) SEO Manager
2 1 (20.00%) Technical Manager
2 1 (20.00%) Technical Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) JSON
1 1 (20.00%) RESTful
Miscellaneous
1 5 (100.00%) Social Media
2 4 (80.00%) Blog
3 3 (60.00%) Analytical Skills
3 3 (60.00%) Data Centre
4 1 (20.00%) iPad
4 1 (20.00%) Mobile App
Operating Systems
1 1 (20.00%) Android
1 1 (20.00%) Apple iOS
Processes & Methodologies
1 3 (60.00%) B2B
1 3 (60.00%) Benchmarking
1 3 (60.00%) Brand Management
1 3 (60.00%) Channel Management
1 3 (60.00%) Customer Engagement
2 1 (20.00%) Agile Software Development
2 1 (20.00%) Analytics
2 1 (20.00%) Content Writing
2 1 (20.00%) Copywriting
2 1 (20.00%) E-Commerce
2 1 (20.00%) ITIL
2 1 (20.00%) Link Building
2 1 (20.00%) Mobile Application Development
2 1 (20.00%) PRINCE2
2 1 (20.00%) Project Management
2 1 (20.00%) SEO
2 1 (20.00%) Service Management
2 1 (20.00%) Waterfall
Programming Languages
1 3 (60.00%) Java
Qualifications
1 1 (20.00%) APMP
Vendors
1 3 (60.00%) Facebook
1 3 (60.00%) Twitter
2 1 (20.00%) Google