Social Media Marketing Contracts

Social Media Marketing
UK

The table below provides summary statistics for contract job vacancies requiring Social Media Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Social Media Marketing over the 6 months leading up to 28 May 2025, comparing them to the same period in the previous two years.

6 months to
28 May 2025
Same period 2024 Same period 2023
Rank 516 581 706
Rank change year-on-year +65 +125 +139
Contract jobs citing Social Media Marketing 2 5 1
As % of all contract jobs advertised in the UK 0.007% 0.012% 0.002%
As % of the Processes & Methodologies category 0.008% 0.014% 0.002%
Number of daily rates quoted 0 5 1
Median daily rate (50th Percentile) - £275 £150
Median % change year-on-year - +83.33% -25.00%
UK excluding London median daily rate - £350 £150
% change year-on-year - +133.33% -21.05%

All Process and Methodology Skills
UK

Social Media Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,127 36,645 50,890
As % of all contract IT jobs advertised in the UK 91.02% 85.73% 89.71%
Number of daily rates quoted 16,709 23,625 35,239
10th Percentile £300 £300 £325
25th Percentile £408 £413 £438
Median daily rate (50th Percentile) £513 £525 £550
Median % change year-on-year -2.38% -4.55% +2.33%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +3.09%
Number of hourly rates quoted 1,087 2,484 1,674
10th Percentile £14.20 £12.75 £10.63
25th Percentile £17.87 £16.00 £15.75
Median hourly rate £27.50 £36.02 £36.40
Median % change year-on-year -23.66% -1.02% +41.73%
75th Percentile £57.55 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £25.15 £37.75 £35.00
% change year-on-year -33.38% +7.86% +75.00%

Social Media Marketing
Job Vacancy Trend

Job postings citing Social Media Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media Marketing.

Daily rate trend for Social Media Marketing in the UK

Social Media Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media Marketing.

Hourly rate trend for Social Media Marketing in the UK

Social Media Marketing
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 28 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +52 2 - - 14
Work from Home - 2 - - 13
Northern Ireland - 2 - -

Social Media Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (100.00%) CMS
1 2 (100.00%) EPiServer
1 2 (100.00%) Umbraco
1 2 (100.00%) WordPress
Cloud Services
1 2 (100.00%) Canva
Communications & Networking
1 2 (100.00%) Intranet
General
1 2 (100.00%) Marketing
1 2 (100.00%) Publishing
Job Titles
1 2 (100.00%) Content Editor
1 2 (100.00%) Digital Content Editor
1 2 (100.00%) Digital Editor
Miscellaneous
1 2 (100.00%) Freedom of Information
1 2 (100.00%) Management Information System
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Content Management
1 2 (100.00%) Ideation Sessions
1 2 (100.00%) Regulatory Compliance
1 2 (100.00%) Requirements Gathering
1 2 (100.00%) Social Media Management
Qualifications
1 2 (100.00%) Degree
Quality Assurance & Compliance
1 2 (100.00%) Accessibility
1 2 (100.00%) GDPR
Vendors
1 2 (100.00%) Facebook
1 2 (100.00%) Instagram
1 2 (100.00%) Twitter