Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
UK > England
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1093 1158 1191
Rank change year-on-year +65 +33 -55
Permanent jobs citing Social Media Marketing 81 40 90
As % of all permanent IT jobs advertised in England 0.048% 0.022% 0.044%
As % of the Processes & Methodologies category 0.053% 0.025% 0.050%
Number of salaries quoted 78 30 76
England median annual salary £32,500 £33,750 £31,500
Median salary % change year-on-year -3.70% +7.14% -6.67%
10th Percentile £23,225 £24,800 £19,500
90th Percentile £58,000 £61,250 £48,750
UK median annual salary £32,500 £33,750 £31,500
% change year-on-year -3.70% +7.14% -6.67%

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 152449 159358 181424
As % of all permanent IT jobs advertised in England 89.91% 89.39% 88.74%
Number of salaries quoted 121294 133740 151021
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Social Media Marketing
Job Vacancy Trend in England

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media Marketing in England

Social Media Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in England.

Salary trend for Social Media Marketing in England

Social Media Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Social Media Marketing in England over the 6 months to 21 November 2017.

Salary histogram for Social Media Marketing in England

Social Media Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the England region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +41 34 £45,000 +38.46% 4
Midlands +63 31 £30,000 -45.45% 1
West Midlands +28 18 £32,500 -40.91%
East Midlands - 13 £26,000 - 1
South East +48 11 £34,375 +9.13% 1
North of England +12 3 £27,500 -42.11% 2
Yorkshire +21 2 £27,000 -32.50% 1
South West +14 2 £21,500 -17.31%
North West +1 1 £35,000 -36.36%
Social Media Marketing
UK

For the 6 months to 21 November 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Social Media Marketing.

1 81 (100.00%) Marketing
1 81 (100.00%) Social Media
2 50 (61.73%) HTML
3 35 (43.21%) HTML5
4 32 (39.51%) CSS
5 31 (38.27%) Digital Marketing
6 29 (35.80%) Web Development
7 28 (34.57%) E-Commerce
8 24 (29.63%) SEO
8 24 (29.63%) Agile Software Development
9 23 (28.40%) JavaScript
9 23 (28.40%) Google
10 21 (25.93%) jQuery
11 19 (23.46%) Email Marketing
11 19 (23.46%) Analytics
12 18 (22.22%) Pay per click
13 17 (20.99%) Google Analytics
13 17 (20.99%) Git (software)
13 17 (20.99%) PHP
14 16 (19.75%) MVC
14 16 (19.75%) Manufacturing
14 16 (19.75%) AngularJS
14 16 (19.75%) Content Marketing
15 15 (18.52%) AdWords
15 15 (18.52%) Mobile App
15 15 (18.52%) Backbone.js
15 15 (18.52%) Apple iOS
15 15 (18.52%) Retail
15 15 (18.52%) Automotive
15 15 (18.52%) SQL

Social Media Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.64%) CMS
1 7 (8.64%) WordPress
2 1 (1.23%) Adobe Experience Manager
2 1 (1.23%) Confluence
2 1 (1.23%) Drupal
2 1 (1.23%) Sitecore CMS
2 1 (1.23%) Umbraco
Applications
1 7 (8.64%) Photoshop
2 6 (7.41%) Adobe Illustrator
3 3 (3.70%) Adobe After Effects
3 3 (3.70%) Adobe Creative Suite
3 3 (3.70%) Adobe Premiere
3 3 (3.70%) InDesign
3 3 (3.70%) Microsoft Excel
3 3 (3.70%) Microsoft PowerPoint
Business Applications
1 2 (2.47%) Sprinklr
Cloud Services
1 17 (20.99%) Google Analytics
2 15 (18.52%) AdWords
3 2 (2.47%) SaaS
4 1 (1.23%) Microsoft Azure
4 1 (1.23%) PaaS
Communications & Networking
1 2 (2.47%) Internet
2 1 (1.23%) SMS
Database & Business Intelligence
1 15 (18.52%) MySQL
2 1 (1.23%) SQL Server
Development Applications
1 17 (20.99%) Git (software)
2 6 (7.41%) Crashlytics
3 1 (1.23%) git-flow
3 1 (1.23%) JIRA
3 1 (1.23%) Selenium
3 1 (1.23%) Visual Studio Team System
General
1 81 (100.00%) Marketing
2 16 (19.75%) Manufacturing
3 15 (18.52%) Automotive
3 15 (18.52%) Retail
4 11 (13.58%) Finance
5 9 (11.11%) Advertising
6 3 (3.70%) Legal
6 3 (3.70%) Publishing
7 2 (2.47%) Brand Awareness
7 2 (2.47%) Music Industry
8 1 (1.23%) Electronics
8 1 (1.23%) Financial Institution
8 1 (1.23%) Telecoms
Job Titles
1 17 (20.99%) Developer
2 15 (18.52%) Digital Project Manager
2 15 (18.52%) HTML CSS Developer
2 15 (18.52%) HTML Developer
2 15 (18.52%) JavaScript Developer
2 15 (18.52%) MySQL Developer
2 15 (18.52%) PHP Developer
2 15 (18.52%) PHP MySQL Developer
2 15 (18.52%) PHP Web Developer
2 15 (18.52%) Project Manager
2 15 (18.52%) Web Developer
3 9 (11.11%) Account Manager
3 9 (11.11%) Consultant
3 9 (11.11%) Marketing Consultant
4 8 (9.88%) Marketing Manager
5 6 (7.41%) Designer
5 6 (7.41%) Digital Marketing Consultant
5 6 (7.41%) SEO Account Manager
5 6 (7.41%) SEO Manager
5 6 (7.41%) Technology Consultant
Libraries, Frameworks & Software Standards
1 50 (61.73%) HTML
2 35 (43.21%) HTML5
3 32 (39.51%) CSS
4 21 (25.93%) jQuery
5 16 (19.75%) AngularJS
6 15 (18.52%) Backbone.js
6 15 (18.52%) JSON
7 14 (17.28%) RESTful
8 5 (6.17%) CSS3
9 2 (2.47%) Sass
10 1 (1.23%) .NET
10 1 (1.23%) ASP.NET
10 1 (1.23%) ASP.NET MVC
10 1 (1.23%) ASP.NET Web API
10 1 (1.23%) Django
10 1 (1.23%) Laravel
10 1 (1.23%) Middleware
Miscellaneous
1 81 (100.00%) Social Media
2 15 (18.52%) Mobile App
3 7 (8.64%) Marketing Technology
4 6 (7.41%) User Experience
5 5 (6.17%) Analytical Skills
6 2 (2.47%) Blog
6 2 (2.47%) Graphic Design
7 1 (1.23%) Computer Science
7 1 (1.23%) Data Centre
7 1 (1.23%) Digital Media
7 1 (1.23%) Driving Licence
7 1 (1.23%) Embedded Systems
7 1 (1.23%) Hedge funds
7 1 (1.23%) Hybrid Cloud
7 1 (1.23%) Public Cloud
Operating Systems
1 15 (18.52%) Android
1 15 (18.52%) Apple iOS
1 15 (18.52%) Linux
1 15 (18.52%) Windows
Processes & Methodologies
1 31 (38.27%) Digital Marketing
2 29 (35.80%) Web Development
3 28 (34.57%) E-Commerce
4 24 (29.63%) Agile Software Development
4 24 (29.63%) SEO
5 19 (23.46%) Analytics
5 19 (23.46%) Email Marketing
6 18 (22.22%) Pay per click
7 16 (19.75%) Content Marketing
7 16 (19.75%) MVC
8 15 (18.52%) ITIL
8 15 (18.52%) PRINCE2
9 14 (17.28%) Service Management
10 12 (14.81%) Mobile Application Development
11 11 (13.58%) Conversion Rate Optimisation
12 7 (8.64%) Web Design
13 6 (7.41%) Stakeholder Management
14 5 (6.17%) Content Management
14 5 (6.17%) Copywriting
14 5 (6.17%) Visualisation
Programming Languages
1 23 (28.40%) JavaScript
2 17 (20.99%) PHP
3 15 (18.52%) SQL
4 1 (1.23%) C#
4 1 (1.23%) Python
Qualifications
1 15 (18.52%) Degree
2 14 (17.28%) APMP
3 1 (1.23%) MBA
Quality Assurance & Compliance
1 1 (1.23%) QA
System Software
1 1 (1.23%) Hyper-V
1 1 (1.23%) VMware Infrastructure
Vendors
1 23 (28.40%) Google
2 14 (17.28%) Adobe
3 9 (11.11%) Facebook
4 6 (7.41%) Dynatrace
4 6 (7.41%) SOASTA, Inc
5 5 (6.17%) Twitter
6 4 (4.94%) Hootsuite
7 2 (2.47%) Spredfast
8 1 (1.23%) Cisco
8 1 (1.23%) Citrix
8 1 (1.23%) Microsoft
8 1 (1.23%) SAP
8 1 (1.23%) Sitecore
8 1 (1.23%) VMware
8 1 (1.23%) WooCommerce