The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
UK / England
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 842 903 876
Rank change year-on-year +61 -27  
Permanent jobs citing Social Media Marketing 31 25 73
As % of all permanent IT jobs advertised in England 0.037% 0.027% 0.070%
As % of the Processes & Methodologies category 0.041% 0.030% 0.080%
Number of salaries quoted 28 18 53
Median salary £36,250 £31,500 £27,500
Median salary % change year-on-year +15.07% +14.54%  
90% offered a salary of more than £24,400 £26,250 £20,750
10% offered a salary of more than £45,000 £57,375 £48,750
UK excluding London median salary £32,500 £31,500 £24,375
% change year-on-year +3.17% +29.23%  

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74928 81969 91691
As % of all permanent IT job vacancies advertised in England 89.68% 88.98% 87.99%
Number of salaries quoted 249802 287097 299995
Median salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% -  
90% offered a salary of more than £31,250 £31,250 £30,000
10% offered a salary of more than £82,500 £77,500 £81,250
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Social Media Marketing
Job Vacancy Trend in England

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media Marketing in England

Social Media Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in England.

Salary trend for Social Media Marketing in England

Social Media Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Social Media Marketing in England over the 3 months to 29 June 2017.

Salary histogram for Social Media Marketing in England

Social Media Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +38 16 £45,000 -40.00% 2
Midlands +18 7 £32,500 +18.18% 2
West Midlands +22 6 £32,500 +18.18% 1
South East +40 4 £36,250 +15.07% 1
North of England - 4 £26,500 - 1
North West - 2 £32,250 - 1
Yorkshire - 2 £26,500 -
East Midlands - 1 £35,000 - 1
Social Media Marketing
UK

For the 6 months to 29 June 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Social Media Marketing.

1 52 (100.00%) Marketing
1 52 (100.00%) Social Media
2 26 (50.00%) HTML
3 25 (48.08%) HTML5
4 20 (38.46%) SEO
5 17 (32.69%) E-Commerce
5 17 (32.69%) Analytics
6 15 (28.85%) Google
7 14 (26.92%) Web Development
7 14 (26.92%) Agile Software Development
8 13 (25.00%) PRINCE2
8 13 (25.00%) CSS
8 13 (25.00%) Apple iOS
8 13 (25.00%) Android
9 11 (21.15%) Digital Marketing
9 11 (21.15%) ITIL
9 11 (21.15%) PHP
9 11 (21.15%) Pay per click
10 10 (19.23%) Service Management
10 10 (19.23%) JSON
10 10 (19.23%) Git (software)
10 10 (19.23%) RESTful
10 10 (19.23%) APMP
10 10 (19.23%) Mobile App
11 9 (17.31%) Mobile Application Development
11 9 (17.31%) Facebook
11 9 (17.31%) jQuery
11 9 (17.31%) MySQL
12 8 (15.38%) Content Management
12 8 (15.38%) JavaScript

Social Media Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (9.62%) WordPress
2 4 (7.69%) Apache
2 4 (7.69%) CMS
2 4 (7.69%) nginx
3 3 (5.77%) Adobe Experience Manager
3 3 (5.77%) Confluence
3 3 (5.77%) Drupal
3 3 (5.77%) Sitecore CMS
3 3 (5.77%) Umbraco
Applications
1 5 (9.62%) Microsoft Excel
2 3 (5.77%) Photoshop
Cloud Services
1 8 (15.38%) Google Analytics
2 6 (11.54%) AdWords
3 2 (3.85%) Amazon AWS
3 2 (3.85%) Cloud Computing
4 1 (1.92%) Microsoft Azure
4 1 (1.92%) PaaS
4 1 (1.92%) SaaS
Communications & Networking
1 3 (5.77%) Internet
2 1 (1.92%) SMS
Database & Business Intelligence
1 9 (17.31%) MySQL
Development Applications
1 10 (19.23%) Git (software)
2 3 (5.77%) JIRA
2 3 (5.77%) Visual Studio Team System
3 1 (1.92%) Crashlytics
General
1 52 (100.00%) Marketing
2 6 (11.54%) Manufacturing
3 5 (9.62%) Advertising
3 5 (9.62%) Automotive
3 5 (9.62%) Retail
4 4 (7.69%) Games
5 3 (5.77%) Finance
6 2 (3.85%) Music Industry
Job Titles
1 15 (28.85%) Developer
2 13 (25.00%) Digital Project Manager
2 13 (25.00%) Project Manager
3 10 (19.23%) Web Developer
4 9 (17.31%) HTML CSS Developer
4 9 (17.31%) HTML Developer
4 9 (17.31%) PHP Developer
4 9 (17.31%) PHP Web Developer
5 5 (9.62%) JavaScript Developer
5 5 (9.62%) Marketing Executive
5 5 (9.62%) MySQL Developer
5 5 (9.62%) PHP MySQL Developer
6 4 (7.69%) Content Manager
6 4 (7.69%) Copywriter
6 4 (7.69%) Digital Executive
6 4 (7.69%) Digital Marketing Executive
6 4 (7.69%) PHP WordPress Developer
6 4 (7.69%) SEO Copywriter
6 4 (7.69%) SEO Manager
6 4 (7.69%) WordPress Developer
Libraries, Frameworks & Software Standards
1 26 (50.00%) HTML
2 25 (48.08%) HTML5
3 13 (25.00%) CSS
4 10 (19.23%) JSON
4 10 (19.23%) RESTful
5 9 (17.31%) jQuery
6 5 (9.62%) AngularJS
6 5 (9.62%) Backbone.js
7 4 (7.69%) .NET
8 3 (5.77%) CSS3
8 3 (5.77%) Twitter Bootstrap
Miscellaneous
1 52 (100.00%) Social Media
2 10 (19.23%) Mobile App
3 4 (7.69%) Analytical Skills
3 4 (7.69%) Blog
3 4 (7.69%) iPad
4 3 (5.77%) Digital Media
4 3 (5.77%) User Experience
5 1 (1.92%) Computer Science
5 1 (1.92%) Data Centre
5 1 (1.92%) Driving Licence
5 1 (1.92%) Hybrid Cloud
5 1 (1.92%) Public Cloud
Operating Systems
1 13 (25.00%) Android
1 13 (25.00%) Apple iOS
2 5 (9.62%) Linux
2 5 (9.62%) Windows
Processes & Methodologies
1 20 (38.46%) SEO
2 17 (32.69%) Analytics
2 17 (32.69%) E-Commerce
3 14 (26.92%) Agile Software Development
3 14 (26.92%) Web Development
4 13 (25.00%) PRINCE2
5 11 (21.15%) Digital Marketing
5 11 (21.15%) ITIL
5 11 (21.15%) Pay per click
6 10 (19.23%) Service Management
7 9 (17.31%) Mobile Application Development
8 8 (15.38%) Content Management
8 8 (15.38%) Email Marketing
9 6 (11.54%) Project Management
10 5 (9.62%) MVC
11 4 (7.69%) Copywriting
11 4 (7.69%) CRM
11 4 (7.69%) Link Building
11 4 (7.69%) Marketing Analytics
11 4 (7.69%) Search Engine Marketing
Programming Languages
1 11 (21.15%) PHP
2 8 (15.38%) JavaScript
3 6 (11.54%) Python
3 6 (11.54%) SQL
4 4 (7.69%) Perl
4 4 (7.69%) Ruby
5 1 (1.92%) Java
Qualifications
1 10 (19.23%) APMP
2 7 (13.46%) Degree
Quality Assurance & Compliance
1 1 (1.92%) QA
System Software
1 1 (1.92%) Hyper-V
1 1 (1.92%) VMware Infrastructure
Vendors
1 15 (28.85%) Google
2 9 (17.31%) Facebook
3 7 (13.46%) Adobe
4 3 (5.77%) Sitecore
5 2 (3.85%) Twitter
6 1 (1.92%) Cisco
6 1 (1.92%) Citrix
6 1 (1.92%) Dynatrace
6 1 (1.92%) Microsoft
6 1 (1.92%) SOASTA, Inc
6 1 (1.92%) VMware
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Salary: £0.00 per annum
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