The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Social Media Marketing
UK / England
Rank 816 916 906
Rank change year-on-year +100 -10  
Permanent jobs citing Social Media Marketing 21 13 30
As % of all permanent IT jobs advertised in England 0.026% 0.013% 0.030%
As % of the Processes & Methodologies category 0.030% 0.015% 0.035%
Number of salaries quoted 21 8 29
Median salary £32,500 £33,750 £28,500
Median salary % change year-on-year -3.70% +18.42%  
90% offered a salary of more than £22,500 £26,500 £27,000
10% offered a salary of more than £52,500 £67,500 £45,500
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year +8.33% -7.69%  

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 71048 85804 86462
As % of all permanent IT job vacancies advertised in England 89.07% 88.61% 86.97%
Number of salaries quoted 58845 71773 70672
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Social Media Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Social Media Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in England

Social Media Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in England.

Salary trend for Social Media Marketing in England

Social Media Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Social Media Marketing in England over the 3 months to 25 March 2017.

Salary histogram for Social Media Marketing in England

Social Media Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +72 7 £52,500 -22.22% 3
South East +83 6 £35,000 +16.66% 1
North West -8 4 £22,500 -52.63% 1
East Midlands - 4 £32,500 - 1
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills in England

For the 6 months to 25 March 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Social Media Marketing.

1 54 (100.00%) Marketing
1 54 (100.00%) Social Media
2 33 (61.11%) Analytics
3 28 (51.85%) Google
4 27 (50.00%) SEO
5 23 (42.59%) HTML
5 23 (42.59%) PHP
5 23 (42.59%) Web Development
6 21 (38.89%) CSS
7 18 (33.33%) JavaScript
7 18 (33.33%) HTML5
8 17 (31.48%) MySQL
9 16 (29.63%) Pay per click
10 14 (25.93%) Email Marketing
11 12 (22.22%) WordPress
12 11 (20.37%) E-Commerce
13 10 (18.52%) .NET
13 10 (18.52%) Perl
13 10 (18.52%) Apache
13 10 (18.52%) Python
13 10 (18.52%) Ruby
13 10 (18.52%) Digital Marketing
13 10 (18.52%) nginx
13 10 (18.52%) AngularJS
13 10 (18.52%) Conversion Rate Optimisation
13 10 (18.52%) Content Marketing
14 9 (16.67%) Digital Media
14 9 (16.67%) Facebook
14 9 (16.67%) Google Analytics
14 9 (16.67%) Git (software)

Social Media Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (22.22%) WordPress
2 10 (18.52%) Apache
2 10 (18.52%) nginx
3 8 (14.81%) CMS
Applications
1 7 (12.96%) Photoshop
2 2 (3.70%) Adobe Illustrator
2 2 (3.70%) Fireworks
3 1 (1.85%) MS Excel
3 1 (1.85%) MS Office
3 1 (1.85%) MS PowerPoint
Business Applications
1 2 (3.70%) Adobe Campaign
1 2 (3.70%) Eloqua
1 2 (3.70%) Unica
Cloud Services
1 9 (16.67%) Google Analytics
2 5 (9.26%) AdWords
3 2 (3.70%) Responsys
3 2 (3.70%) SaaS
Communications & Networking
1 4 (7.41%) AMQP
2 2 (3.70%) Internet
Database & Business Intelligence
1 17 (31.48%) MySQL
2 8 (14.81%) Relational Database
3 2 (3.70%) Big Data
3 2 (3.70%) Data Mining
3 2 (3.70%) OLAP
3 2 (3.70%) RDBMS
Development Applications
1 9 (16.67%) Git (software)
2 4 (7.41%) Karma Test Runner
2 4 (7.41%) PHPUnit
2 4 (7.41%) Sinon.JS
3 2 (3.70%) Subversion
General
1 54 (100.00%) Marketing
2 5 (9.26%) Advertising
3 4 (7.41%) Automotive
3 4 (7.41%) Manufacturing
3 4 (7.41%) Retail
4 3 (5.56%) Games
Job Titles
1 26 (48.15%) Developer
2 21 (38.89%) PHP Developer
3 20 (37.04%) Web Developer
4 18 (33.33%) PHP Web Developer
5 14 (25.93%) HTML CSS Developer
5 14 (25.93%) HTML Developer
6 10 (18.52%) PHP WordPress Developer
6 10 (18.52%) WordPress Developer
7 8 (14.81%) JavaScript Developer
8 7 (12.96%) Marketing Executive
8 7 (12.96%) Social Media Manager
9 5 (9.26%) Digital Executive
9 5 (9.26%) Digital Marketing Executive
10 4 (7.41%) Content Manager
10 4 (7.41%) Copywriter
10 4 (7.41%) Digital Developer
10 4 (7.41%) Marketing Manager
10 4 (7.41%) PHP MySQL Developer
10 4 (7.41%) SEO Copywriter
10 4 (7.41%) SEO Manager
Libraries, Frameworks & Software Standards
1 23 (42.59%) HTML
2 21 (38.89%) CSS
3 18 (33.33%) HTML5
4 10 (18.52%) .NET
4 10 (18.52%) AngularJS
5 8 (14.81%) jQuery
6 4 (7.41%) Backbone.js
6 4 (7.41%) CSS3
6 4 (7.41%) Doctrine
6 4 (7.41%) RESTful
6 4 (7.41%) Zend Framework
7 3 (5.56%) Twitter Bootstrap
8 2 (3.70%) Ajax
8 2 (3.70%) REST
8 2 (3.70%) Web Services
8 2 (3.70%) XHTML
8 2 (3.70%) XML
9 1 (1.85%) LESS
9 1 (1.85%) Node.js
9 1 (1.85%) Sass
Miscellaneous
1 54 (100.00%) Social Media
2 9 (16.67%) Digital Media
3 7 (12.96%) Streaming Video
4 4 (7.41%) Blog
4 4 (7.41%) iPad
5 3 (5.56%) Analytical Skills
6 2 (3.70%) Social Network
6 2 (3.70%) User Experience
Operating Systems
1 4 (7.41%) Linux
1 4 (7.41%) Windows
Processes & Methodologies
1 33 (61.11%) Analytics
2 27 (50.00%) SEO
3 23 (42.59%) Web Development
4 16 (29.63%) Pay per click
5 14 (25.93%) Email Marketing
6 11 (20.37%) E-Commerce
7 10 (18.52%) Content Marketing
7 10 (18.52%) Conversion Rate Optimisation
7 10 (18.52%) Digital Marketing
8 8 (14.81%) Data Analytics
9 7 (12.96%) Agile Software Development
9 7 (12.96%) Time Management
10 6 (11.11%) CRM
10 6 (11.11%) Machine Learning
10 6 (11.11%) MVC
10 6 (11.11%) OO
10 6 (11.11%) TDD
10 6 (11.11%) Unit Testing
11 5 (9.26%) OO PHP
11 5 (9.26%) Responsive Web Design
Programming Languages
1 23 (42.59%) PHP
2 18 (33.33%) JavaScript
3 10 (18.52%) Perl
3 10 (18.52%) Python
3 10 (18.52%) Ruby
4 6 (11.11%) SQL
5 4 (7.41%) PHP 5
6 1 (1.85%) Bash Shell
Qualifications
1 9 (16.67%) Degree
Vendors
1 28 (51.85%) Google
2 9 (16.67%) Facebook
3 6 (11.11%) Adobe
4 4 (7.41%) Twitter
4 4 (7.41%) Zend
5 2 (3.70%) Alterian
5 2 (3.70%) Aprimo
5 2 (3.70%) Apteco
5 2 (3.70%) HubSpot
5 2 (3.70%) Salesforce Marketing Cloud
6 1 (1.85%) Microsoft
6 1 (1.85%) Salesforce.com
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