Period
to 24 January 2018

The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 24 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Scotland > Glasgow
6 months to
24 Jan 2018
Same period 2017 Same period 2016
Rank 74 81 83
Rank change year-on-year +7 +2 +17
Contract jobs citing SEO 13 4 7
As % of all contract IT jobs advertised in Glasgow 1.11% 0.38% 0.47%
As % of the Processes & Methodologies category 1.29% 0.45% 0.59%
Number of daily rates quoted 8 1 5
Glasgow median daily rate £338 £121 £175
Median daily rate % change year-on-year +178.84% -30.84% -30.00%
10th Percentile £209 £118 £163
90th Percentile £429 £124 £229
Scotland median daily rate £338 £350 £175
% change year-on-year -3.57% +100.00% +2.19%
Number of hourly rates quoted 0 0 0
Glasgow median hourly rate - - -
Scotland median hourly rate £22.50 - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Contract vacancies with a requirement for process or methodology skills 1,007 884 1,183
As % of all contract IT jobs advertised in Glasgow 86.36% 84.19% 79.72%
Number of daily rates quoted 587 450 648
Glasgow median daily rate £375 £350 £350
Median daily rate % change year-on-year +7.14% - -3.45%
10th Percentile £256 £213 £213
90th Percentile £509 £463 £475
Scotland median daily rate £400 £375 £375
% change year-on-year +6.67% - -
Number of hourly rates quoted 29 16 12
Glasgow median hourly rate £24.00 £30.00 £29.00
Median hourly rate % change year-on-year -20.00% +3.45% +61.11%
10th Percentile £10.00 £10.50 £12.35
90th Percentile £34.00 £47.88 £55.00
Scotland median hourly rate £22.50 £21.50 £24.18
% change year-on-year +4.65% -11.07% +7.44%

SEO
Job Vacancy Trend in Glasgow

Job postings citing SEO as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for SEO in Glasgow

SEO
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Glasgow.

Contractor daily rate trend for SEO in Glasgow

SEO
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing SEO in Glasgow over the 6 months to 24 January 2018.

Contractor daily rate histogram for SEO in Glasgow

For the 6 months to 24 January 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Glasgow region with a requirement for SEO.

1 7 (53.85%) HTML
2 5 (38.46%) JavaScript
2 5 (38.46%) Agile Software Development
3 4 (30.77%) jQuery
3 4 (30.77%) Content Management
3 4 (30.77%) CMS
3 4 (30.77%) CSS
3 4 (30.77%) Web Accessibility
3 4 (30.77%) HTML5
3 4 (30.77%) CSS3
3 4 (30.77%) Sass
3 4 (30.77%) LESS
3 4 (30.77%) Twitter Bootstrap
4 3 (23.08%) Analytical Skills
4 3 (23.08%) React
4 3 (23.08%) AngularJS
4 3 (23.08%) E-Commerce
4 3 (23.08%) Adobe
4 3 (23.08%) FatWire
4 3 (23.08%) Web Design
4 3 (23.08%) Management Information System
4 3 (23.08%) Web Development
4 3 (23.08%) Banking
4 3 (23.08%) Funnel Analysis
4 3 (23.08%) Actionable Insight
5 2 (15.38%) Mobile Optimisation
5 2 (15.38%) Git (software)
5 2 (15.38%) Agile Project Management
5 2 (15.38%) QA
5 2 (15.38%) Time Management

SEO
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (30.77%) CMS
2 1 (7.69%) Umbraco
2 1 (7.69%) WordPress
Applications
1 2 (15.38%) Photoshop
Cloud Services
1 1 (7.69%) Adobe Analytics
Communications & Networking
1 1 (7.69%) DNS
1 1 (7.69%) SSL
Database & Business Intelligence
1 1 (7.69%) Relational Database
Development Applications
1 2 (15.38%) Git (software)
1 2 (15.38%) Grunt
1 2 (15.38%) gulp
2 1 (7.69%) Bower
2 1 (7.69%) JIRA
General
1 3 (23.08%) Banking
2 2 (15.38%) Finance
3 1 (7.69%) Marketing
3 1 (7.69%) Publishing
Job Titles
1 5 (38.46%) Developer
2 3 (23.08%) Analyst
2 3 (23.08%) Web Analyst
2 3 (23.08%) Web Developer
3 2 (15.38%) Front End Developer (Client-Side Developer)
4 1 (7.69%) Content Designer
4 1 (7.69%) Copywriter
4 1 (7.69%) Designer
4 1 (7.69%) Digital Copywriter
4 1 (7.69%) Front End Web Developer (Client-Side Developer)
4 1 (7.69%) HTML CSS Developer
4 1 (7.69%) HTML Developer
4 1 (7.69%) JavaScript Developer
4 1 (7.69%) Online Copywriter
4 1 (7.69%) Senior Content Designer
4 1 (7.69%) Senior Designer
4 1 (7.69%) SEO Copywriter
4 1 (7.69%) Umbraco Developer
4 1 (7.69%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 7 (53.85%) HTML
2 4 (30.77%) CSS
2 4 (30.77%) CSS3
2 4 (30.77%) HTML5
2 4 (30.77%) jQuery
2 4 (30.77%) LESS
2 4 (30.77%) Sass
2 4 (30.77%) Twitter Bootstrap
3 3 (23.08%) AngularJS
3 3 (23.08%) React
4 2 (15.38%) Backbone.js
4 2 (15.38%) Polymer
5 1 (7.69%) RESTful
Miscellaneous
1 3 (23.08%) Analytical Skills
1 3 (23.08%) Management Information System
2 1 (7.69%) Computer Science
2 1 (7.69%) User Experience
Processes & Methodologies
1 5 (38.46%) Agile Software Development
2 4 (30.77%) Content Management
2 4 (30.77%) Web Accessibility
3 3 (23.08%) Actionable Insight
3 3 (23.08%) E-Commerce
3 3 (23.08%) Funnel Analysis
3 3 (23.08%) Web Design
3 3 (23.08%) Web Development
4 2 (15.38%) Agile Project Management
4 2 (15.38%) Analytics
4 2 (15.38%) Mobile Optimisation
4 2 (15.38%) Project Management
4 2 (15.38%) Time Management
5 1 (7.69%) Front End Development
5 1 (7.69%) Mobile First
5 1 (7.69%) Online Marketing
5 1 (7.69%) Open Source
5 1 (7.69%) Open Source Development
5 1 (7.69%) Pay per click
5 1 (7.69%) TDD
Programming Languages
1 5 (38.46%) JavaScript
Qualifications
1 1 (7.69%) HND
Quality Assurance & Compliance
1 2 (15.38%) QA
2 1 (7.69%) Disclosure Scotland
2 1 (7.69%) WCAG
Vendors
1 3 (23.08%) Adobe
1 3 (23.08%) FatWire
2 1 (7.69%) Facebook
2 1 (7.69%) Google
2 1 (7.69%) Twitter