The following table provides summary statistics for contract job vacancies advertised in Glasgow with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 30 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Scotland / Glasgow
3 months to
30 Apr 2017
Same period 2016 Same period 2015
Rank 61 59 64
Rank change year-on-year -2 +5  
Contract jobs citing SEO 2 7 4
As % of all contract IT jobs advertised in Glasgow 0.34% 1.05% 0.46%
As % of the Processes & Methodologies category 0.40% 1.28% 0.53%
Number of daily rates quoted 1 5 4
Median daily rate £375 £200 £245
Median daily rate % change year-on-year +87.50% -18.36%  
UK excluding London median daily rate £340 £350 £269
% change year-on-year -2.85% +30.35%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £16.00 £14.00
% change year-on-year - +14.28%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Glasgow
Contract job vacancies with a requirement for process and methodology skills 498 545 749
As % of all contract IT job vacancies advertised in Glasgow 83.84% 82.08% 85.21%
Number of daily rates quoted 272 309 413
Median daily rate £375 £350 £375
Median daily rate % change year-on-year +7.14% -6.66%  
90% offered a daily rate of more than £275 £231 £245
10% offered a daily rate of more than £475 £450 £525
UK excluding London median daily rate £415 £400 £390
% change year-on-year +3.75% +2.56%  
Number of hourly rates quoted 4 5 26
Median hourly rate £37.50 £30.00 £31.00
Median hourly rate % change year-on-year +25.00% -3.22%  
UK excluding London median hourly rate £36.00 £36.00 £30.50
% change year-on-year - +18.03%  

SEO
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Glasgow

SEO
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Glasgow.

Contractor daily rate trend for SEO in Glasgow

For the 6 months to 30 April 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for SEO.

1 4 (66.67%) HTML
1 4 (66.67%) CMS
2 3 (50.00%) JavaScript
2 3 (50.00%) CSS
2 3 (50.00%) jQuery
2 3 (50.00%) Analytics
2 3 (50.00%) Twitter Bootstrap
3 2 (33.33%) Disclosure Scotland
3 2 (33.33%) SPARQL
3 2 (33.33%) Visualisation
3 2 (33.33%) Data Visualisation
3 2 (33.33%) Google Analytics
3 2 (33.33%) Linked Data
3 2 (33.33%) User Experience
3 2 (33.33%) Umbraco
3 2 (33.33%) Marketing
3 2 (33.33%) .NET Framework
3 2 (33.33%) WCAG
3 2 (33.33%) Ajax
3 2 (33.33%) Google
3 2 (33.33%) Web 2.0
3 2 (33.33%) XML
3 2 (33.33%) .NET
3 2 (33.33%) Visual Studio
3 2 (33.33%) MVC
3 2 (33.33%) RDF
4 1 (16.67%) Telecoms
4 1 (16.67%) Publishing
4 1 (16.67%) FatWire
4 1 (16.67%) E-Commerce

SEO
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (66.67%) CMS
2 2 (33.33%) Umbraco
3 1 (16.67%) Drupal
Cloud Services
1 2 (33.33%) Google Analytics
2 1 (16.67%) Adobe Creative Cloud
Development Applications
1 2 (33.33%) Visual Studio
2 1 (16.67%) Axure RP
2 1 (16.67%) Grunt
2 1 (16.67%) gulp
General
1 2 (33.33%) Marketing
2 1 (16.67%) Publishing
2 1 (16.67%) Telecoms
Job Titles
1 2 (33.33%) Analyst
1 2 (33.33%) Data Analyst
1 2 (33.33%) Data Visualisation Analyst
2 1 (16.67%) Content Designer
2 1 (16.67%) Designer
2 1 (16.67%) Developer
2 1 (16.67%) Web Content Designer
2 1 (16.67%) Web Designer
2 1 (16.67%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
2 3 (50.00%) CSS
2 3 (50.00%) jQuery
2 3 (50.00%) Twitter Bootstrap
3 2 (33.33%) .NET
3 2 (33.33%) .NET Framework
3 2 (33.33%) Ajax
3 2 (33.33%) XML
4 1 (16.67%) AngularJS
4 1 (16.67%) Backbone.js
4 1 (16.67%) CSS3
4 1 (16.67%) HTML5
4 1 (16.67%) LESS
4 1 (16.67%) React
4 1 (16.67%) Sass
Miscellaneous
1 2 (33.33%) Linked Data
1 2 (33.33%) User Experience
1 2 (33.33%) Web 2.0
2 1 (16.67%) Social Media
Processes & Methodologies
1 3 (50.00%) Analytics
2 2 (33.33%) Data Visualisation
2 2 (33.33%) MVC
2 2 (33.33%) RDF
2 2 (33.33%) Visualisation
3 1 (16.67%) Agile Software Development
3 1 (16.67%) Content Management
3 1 (16.67%) Copywriting
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Digital Transformation Programme
3 1 (16.67%) E-Commerce
3 1 (16.67%) Front End Development
3 1 (16.67%) Mobile Optimisation
3 1 (16.67%) Rapid Prototyping
3 1 (16.67%) Social Media Management
3 1 (16.67%) Software Delivery
3 1 (16.67%) Statistics
3 1 (16.67%) Web Accessibility
3 1 (16.67%) Web Analytics
3 1 (16.67%) Web Development
Programming Languages
1 3 (50.00%) JavaScript
2 2 (33.33%) SPARQL
Quality Assurance & Compliance
1 2 (33.33%) Disclosure Scotland
1 2 (33.33%) WCAG
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) FatWire
2 1 (16.67%) Microsoft
2 1 (16.67%) Omniture
2 1 (16.67%) Sitecore