Period
to 23 July 2017

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 23 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK > Scotland
6 months to
23 Jul 2017
Same period 2016 Same period 2015
Rank 160 193 178
Rank change year-on-year +33 -15 0
Contract jobs citing SEO 13 15 19
As % of all contract IT jobs advertised in Scotland 0.31% 0.27% 0.30%
As % of the Processes & Methodologies category 0.37% 0.32% 0.37%
Number of daily rates quoted 5 11 8
Scotland median daily rate £325 £238 £245
Median daily rate % change year-on-year +36.84% -3.06% -24.62%
10th Percentile £212 £175 £153
90th Percentile £388 £400 £300
UK median daily rate £350 £350 £323
% change year-on-year - +8.53% -0.77%
Number of hourly rates quoted 0 0 0
Scotland median hourly rate - - -
UK median hourly rate £29.00 £19.61 £22.00
% change year-on-year +47.88% -10.86% -40.54%

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Scotland
Contract job vacancies with a requirement for process and methodology skills 3492 4691 5083
As % of all contract IT job vacancies advertised in Scotland 82.87% 85.00% 81.54%
Number of daily rates quoted 2033 2676 2648
Scotland median daily rate £385 £375 £375
Median daily rate % change year-on-year +2.67% - -
10th Percentile £256 £235 £250
90th Percentile £525 £510 £500
UK median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% -
Number of hourly rates quoted 75 89 119
Scotland median hourly rate £30.00 £36.00 £30.00
Median hourly rate % change year-on-year -16.67% +20.00% +25.00%
10th Percentile £13.00 £11.29 £12.35
90th Percentile £45.60 £43.15 £45.34
UK median hourly rate £25.00 £25.00 £22.00
% change year-on-year - +13.64% +7.32%

SEO
Job Vacancy Trend in Scotland

Job postings citing SEO as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for SEO in Scotland

SEO
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Scotland.

Contractor daily rate trend for SEO in Scotland

SEO
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing SEO in Scotland over the 6 months to 23 July 2017.

Contractor daily rate histogram for SEO in Scotland

SEO
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in Scotland.

Contractor hourly rate trend for SEO in Scotland

SEO
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Scotland region over the 6 months to 23 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -3 5 £375 +87.50%
Edinburgh +27 4 £150 -62.48% 2
Stirling +14 3 £325 -7.14%
Renfrewshire - 1 - -
SEO
UK

For the 6 months to 23 July 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for SEO.

1 11 (84.62%) HTML
2 8 (61.54%) JavaScript
2 8 (61.54%) CSS
2 8 (61.54%) User Experience
3 7 (53.85%) Front End Development
4 6 (46.15%) React
4 6 (46.15%) CSS3
5 5 (38.46%) Sass
5 5 (38.46%) LESS
5 5 (38.46%) AngularJS
5 5 (38.46%) Analytics
5 5 (38.46%) HTML5
5 5 (38.46%) Grunt
5 5 (38.46%) gulp
6 4 (30.77%) Responsive Web Design
6 4 (30.77%) jQuery
6 4 (30.77%) E-Commerce
6 4 (30.77%) Web Design
6 4 (30.77%) Agile Software Development
6 4 (30.77%) Content Management
6 4 (30.77%) Marketing
7 3 (23.08%) Web Development
7 3 (23.08%) Smartphone
7 3 (23.08%) Adobe Illustrator
7 3 (23.08%) Finance
7 3 (23.08%) CMS
7 3 (23.08%) Adobe
7 3 (23.08%) Photoshop
7 3 (23.08%) Git (software)
7 3 (23.08%) Twitter Bootstrap

SEO
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (23.08%) CMS
2 2 (15.38%) Adobe Experience Manager
Applications
1 3 (23.08%) Adobe Illustrator
1 3 (23.08%) Photoshop
Cloud Services
1 2 (15.38%) Google Analytics
Development Applications
1 5 (38.46%) Grunt
1 5 (38.46%) gulp
2 3 (23.08%) Git (software)
2 3 (23.08%) webpack
3 1 (7.69%) Subversion
General
1 4 (30.77%) Marketing
2 3 (23.08%) Finance
3 2 (15.38%) Retail
3 2 (15.38%) Telecoms
4 1 (7.69%) Advertising
4 1 (7.69%) Games
Job Titles
1 8 (61.54%) Developer
2 5 (38.46%) Front End Developer (Client-Side Developer)
3 3 (23.08%) Web Developer
4 1 (7.69%) Analyst
4 1 (7.69%) Analyst Developer
4 1 (7.69%) Copywriter
4 1 (7.69%) Digital Copywriter
4 1 (7.69%) Digital Marketing Manager
4 1 (7.69%) Marketing Manager
4 1 (7.69%) SEO Analyst
4 1 (7.69%) SEO Developer
4 1 (7.69%) Web Analyst
4 1 (7.69%) Web Editor
Libraries, Frameworks & Software Standards
1 11 (84.62%) HTML
2 8 (61.54%) CSS
3 6 (46.15%) CSS3
3 6 (46.15%) React
4 5 (38.46%) AngularJS
4 5 (38.46%) HTML5
4 5 (38.46%) LESS
4 5 (38.46%) Sass
5 4 (30.77%) jQuery
6 3 (23.08%) Twitter Bootstrap
7 2 (15.38%) Backbone.js
Miscellaneous
1 8 (61.54%) User Experience
2 3 (23.08%) Smartphone
3 2 (15.38%) Social Media
4 1 (7.69%) Blog
Processes & Methodologies
1 7 (53.85%) Front End Development
2 5 (38.46%) Analytics
3 4 (30.77%) Agile Software Development
3 4 (30.77%) Content Management
3 4 (30.77%) E-Commerce
3 4 (30.77%) Responsive Web Design
3 4 (30.77%) Web Design
4 3 (23.08%) Mobile First
4 3 (23.08%) Rapid Prototyping
4 3 (23.08%) Web Development
5 2 (15.38%) Copywriting
5 2 (15.38%) Mobile Optimisation
5 2 (15.38%) Web Accessibility
6 1 (7.69%) Asset Management
6 1 (7.69%) Cross-Browser Development
6 1 (7.69%) Data Analysis
6 1 (7.69%) Digital Marketing
6 1 (7.69%) Multivariate Testing
6 1 (7.69%) Re-Platforming
6 1 (7.69%) Web Analytics
Programming Languages
1 8 (61.54%) JavaScript
Quality Assurance & Compliance
1 1 (7.69%) Disclosure Scotland
Vendors
1 3 (23.08%) Adobe
2 2 (15.38%) FatWire
2 2 (15.38%) Google
3 1 (7.69%) Twitter