Period
to 18 January 2022

The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 January 2022 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Scotland > Glasgow
6 months to
18 Jan 2022
Same period 2021 Same period 2020
Rank 96 86 120
Rank change year-on-year -10 +34 +15
Permanent jobs citing SEO 23 8 6
As % of all permanent jobs advertised in Glasgow 1.53% 0.84% 0.38%
As % of the Processes & Methodologies category 1.67% 0.89% 0.39%
Number of salaries quoted 15 8 3
10th Percentile £21,250 £24,250 £19,450
25th Percentile £64,250 £25,000 £20,125
Median annual salary (50th Percentile) £66,500 £30,000 £22,500
Median % change year-on-year +121.67% +33.33% -6.25%
75th Percentile £68,750 £35,000 £33,875
90th Percentile - £40,625 £39,950
Scotland median annual salary £66,500 £30,000 £26,250
% change year-on-year +121.67% +14.29% -27.59%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process or methodology skills.

All Process and Methodology Skills
Glasgow
Permanent vacancies with a requirement for process or methodology skills 1,381 901 1,519
As % of all permanent IT jobs advertised in Glasgow 91.76% 94.64% 95.12%
Number of salaries quoted 885 634 1,087
10th Percentile £33,235 £32,500 £31,250
25th Percentile £40,000 £37,563 £35,500
Median annual salary (50th Percentile) £50,000 £47,500 £45,000
Median % change year-on-year +5.26% +5.56% -2.44%
75th Percentile £65,000 £60,938 £55,000
90th Percentile £78,550 £71,100 £62,500
Scotland median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

SEO
Job Vacancy Trend in Glasgow

Job postings citing SEO as a proportion of all IT jobs advertised in Glasgow.

Job vacancy trend for SEO in Glasgow

SEO
Salary Trend in Glasgow

3-month moving average salary quoted in jobs citing SEO in Glasgow.

Salary trend for SEO in Glasgow

SEO
Salary Histogram in Glasgow

Salary distribution for jobs citing SEO in Glasgow over the 6 months to 18 January 2022.

Salary histogram for SEO in Glasgow

For the 6 months to 18 January 2022, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Glasgow region with a requirement for SEO.

1 17 (73.91%) JavaScript
1 17 (73.91%) CSS
1 17 (73.91%) HTML
2 12 (52.17%) Java
2 12 (52.17%) Software Engineering
2 12 (52.17%) Python
2 12 (52.17%) Internet
2 12 (52.17%) Node.js
2 12 (52.17%) Backbone.js
2 12 (52.17%) Sass
2 12 (52.17%) AngularJS
2 12 (52.17%) Go
2 12 (52.17%) Mentoring
2 12 (52.17%) React
2 12 (52.17%) webpack
2 12 (52.17%) SDLC
2 12 (52.17%) ES6
2 12 (52.17%) Front End Development
2 12 (52.17%) Vue.js
2 12 (52.17%) npm
2 12 (52.17%) Full Stack Development
3 8 (34.78%) Marketing
3 8 (34.78%) Analytics
3 8 (34.78%) Google Analytics
3 8 (34.78%) Digital Marketing
3 8 (34.78%) Google
4 5 (21.74%) Web Development
4 5 (21.74%) Public Sector
4 5 (21.74%) Intranet
4 5 (21.74%) Management Information System

SEO
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (21.74%) CMS
1 5 (21.74%) WordPress
Cloud Services
1 12 (52.17%) npm
2 8 (34.78%) Google Analytics
Communications & Networking
1 12 (52.17%) Internet
2 5 (21.74%) Intranet
Development Applications
1 12 (52.17%) webpack
General
1 8 (34.78%) Marketing
2 5 (21.74%) Public Sector
3 1 (4.35%) Inclusion and Diversity
Job Titles
1 12 (52.17%) Developer
1 12 (52.17%) Full Stack Developer
1 12 (52.17%) Senior Developer
1 12 (52.17%) Senior Full Stack Developer
2 6 (26.09%) SEO Executive
3 5 (21.74%) Web Manager
3 5 (21.74%) Website Manager
Libraries, Frameworks & Software Standards
1 17 (73.91%) CSS
1 17 (73.91%) HTML
2 12 (52.17%) AngularJS
2 12 (52.17%) Backbone.js
2 12 (52.17%) Node.js
2 12 (52.17%) React
2 12 (52.17%) Sass
2 12 (52.17%) Vue.js
Miscellaneous
1 5 (21.74%) Management Information System
Processes & Methodologies
1 12 (52.17%) Front End Development
1 12 (52.17%) Full Stack Development
1 12 (52.17%) Mentoring
1 12 (52.17%) SDLC
1 12 (52.17%) Software Engineering
2 8 (34.78%) Analytics
2 8 (34.78%) Digital Marketing
3 5 (21.74%) Data Analysis
3 5 (21.74%) Information Security
3 5 (21.74%) ISMS
3 5 (21.74%) Marketing Automation
3 5 (21.74%) Task Automation
3 5 (21.74%) Web Development
Programming Languages
1 17 (73.91%) JavaScript
2 12 (52.17%) ES6
2 12 (52.17%) Go
2 12 (52.17%) Java
2 12 (52.17%) Python
Quality Assurance & Compliance
1 5 (21.74%) GDPR
Vendors
1 8 (34.78%) Google