The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Scotland / Glasgow
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 101 110 100
Rank change year-on-year +9 -10  
Permanent jobs citing SEO 2 5 1
As % of all permanent IT jobs advertised in Glasgow 0.17% 0.39% 0.079%
As % of the Processes & Methodologies category 0.18% 0.42% 0.087%
Number of salaries quoted 1 5 1
Median salary £27,500 £33,500 £40,000
Median salary % change year-on-year -17.91% -16.25%  
UK excluding London median salary £33,500 £32,500 £32,500
% change year-on-year +3.07% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process and methodology skills.

Process & Methodology Skills
Glasgow
Permanent job vacancies with a requirement for process and methodology skills 1109 1200 1145
As % of all permanent IT job vacancies advertised in Glasgow 92.49% 93.97% 90.44%
Number of salaries quoted 713 617 723
Median salary £46,000 £45,000 £42,500
Median salary % change year-on-year +2.22% +5.88%  
90% offered a salary of more than £32,500 £30,000 £33,500
10% offered a salary of more than £67,500 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Glasgow.

Salary trend for SEO in Glasgow

For the 6 months to 26 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 2 (50.00%) Pay per click
1 2 (50.00%) Marketing
1 2 (50.00%) Adobe
1 2 (50.00%) Online Marketing
1 2 (50.00%) Analytics
1 2 (50.00%) Adobe Analytics
1 2 (50.00%) Actionable Insight
2 1 (25.00%) Computer Science Degree
2 1 (25.00%) CSS3
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Front End Development
2 1 (25.00%) Secure Coding
2 1 (25.00%) Funnel Analysis
2 1 (25.00%) ASP.NET MVC
2 1 (25.00%) HTML5
2 1 (25.00%) Entity Framework
2 1 (25.00%) Ajax
2 1 (25.00%) Google
2 1 (25.00%) Web Development
2 1 (25.00%) .NET Framework
2 1 (25.00%) Degree
2 1 (25.00%) Computer Science
2 1 (25.00%) DNN
2 1 (25.00%) jQuery
2 1 (25.00%) Umbraco
2 1 (25.00%) MVC
2 1 (25.00%) Web Design
2 1 (25.00%) Banking
2 1 (25.00%) Software Engineering
2 1 (25.00%) C#

SEO
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) DNN
1 1 (25.00%) Umbraco
Cloud Services
1 2 (50.00%) Adobe Analytics
General
1 2 (50.00%) Marketing
2 1 (25.00%) Banking
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Web Analyst
2 1 (25.00%) C# Developer
2 1 (25.00%) Developer
2 1 (25.00%) Junior
2 1 (25.00%) Junior C# Developer
2 1 (25.00%) Junior Developer
2 1 (25.00%) Report Analyst
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Senior Reporting Analyst
2 1 (25.00%) Senior Web Analyst
2 1 (25.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) .NET
1 1 (25.00%) .NET Framework
1 1 (25.00%) Ajax
1 1 (25.00%) ASP.NET
1 1 (25.00%) ASP.NET MVC
1 1 (25.00%) CSS
1 1 (25.00%) CSS3
1 1 (25.00%) Entity Framework
1 1 (25.00%) HTML
1 1 (25.00%) HTML5
1 1 (25.00%) jQuery
1 1 (25.00%) Web Services
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Computer Science
Processes & Methodologies
1 2 (50.00%) Actionable Insight
1 2 (50.00%) Analytics
1 2 (50.00%) Online Marketing
1 2 (50.00%) Pay per click
2 1 (25.00%) E-Commerce
2 1 (25.00%) Front End Development
2 1 (25.00%) Funnel Analysis
2 1 (25.00%) MVC
2 1 (25.00%) Secure Coding
2 1 (25.00%) Software Engineering
2 1 (25.00%) Web Design
2 1 (25.00%) Web Development
Programming Languages
1 1 (25.00%) C#
1 1 (25.00%) JavaScript
1 1 (25.00%) SQL
Qualifications
1 1 (25.00%) Computer Science Degree
1 1 (25.00%) Degree
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Google