The following table provides summary statistics for permanent job vacancies advertised in Glasgow with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Scotland / Glasgow
Rank 86 103 81
Rank change year-on-year +17 -22  
Permanent jobs citing SEO 2 5 19
As % of all permanent IT jobs advertised in Glasgow 0.21% 0.39% 1.66%
As % of the Processes & Methodologies category 0.23% 0.42% 1.81%
Number of salaries quoted 2 5 18
Median salary £34,500 £37,500 £35,000
Median salary % change year-on-year -8.00% +7.14%  
90% offered a salary of more than £30,900 £33,300 £32,500
10% offered a salary of more than £38,100 £48,000 £37,500
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year - +9.37%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for process and methodology skills.

Process & Methodology Skills
Glasgow
Permanent job vacancies with a requirement for process and methodology skills 853 1191 1050
As % of all permanent IT job vacancies advertised in Glasgow 91.52% 91.83% 91.46%
Number of salaries quoted 493 737 697
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,500 £33,000
10% offered a salary of more than £60,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Glasgow

SEO
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Glasgow.

Salary trend for SEO in Glasgow

SEO
Top 30 Related IT Skills in Glasgow

For the 6 months to 26 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for SEO.

1 6 (75.00%) Analytics
2 5 (62.50%) Content Management
3 4 (50.00%) CSS3
3 4 (50.00%) HTML5
3 4 (50.00%) jQuery
3 4 (50.00%) JavaScript
3 4 (50.00%) PHP
3 4 (50.00%) SQL
3 4 (50.00%) HTML
3 4 (50.00%) CSS
3 4 (50.00%) Adobe
4 3 (37.50%) Dreamweaver
4 3 (37.50%) RDBMS
4 3 (37.50%) Adobe Illustrator
4 3 (37.50%) InDesign
4 3 (37.50%) Flash
4 3 (37.50%) SharePoint
4 3 (37.50%) MySQL
4 3 (37.50%) Photoshop
4 3 (37.50%) Adobe Captivate
4 3 (37.50%) Digital Media
4 3 (37.50%) CMS
4 3 (37.50%) Google
4 3 (37.50%) Pay per click
4 3 (37.50%) Relational Database
4 3 (37.50%) Analytical Skills
4 3 (37.50%) Google Analytics
5 2 (25.00%) Web Development
5 2 (25.00%) Smartphone
5 2 (25.00%) Data Management

SEO
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
1 3 (37.50%) SharePoint
2 1 (12.50%) DNN
2 1 (12.50%) Umbraco
Applications
1 3 (37.50%) Adobe Captivate
1 3 (37.50%) Adobe Illustrator
1 3 (37.50%) InDesign
1 3 (37.50%) Photoshop
Business Applications
1 1 (12.50%) Magento
Cloud Services
1 3 (37.50%) Google Analytics
2 1 (12.50%) Adobe Analytics
Communications & Networking
1 2 (25.00%) Internet
Database & Business Intelligence
1 3 (37.50%) MySQL
1 3 (37.50%) RDBMS
1 3 (37.50%) Relational Database
Development Applications
1 3 (37.50%) Dreamweaver
General
1 2 (25.00%) Finance
2 1 (12.50%) Banking
2 1 (12.50%) Marketing
2 1 (12.50%) Retail
Job Titles
1 4 (50.00%) Developer
2 3 (37.50%) Digital Developer
3 1 (12.50%) Analyst
3 1 (12.50%) C# Developer
3 1 (12.50%) Development Manager
3 1 (12.50%) Digital Development Manager
3 1 (12.50%) Digital Project Manager
3 1 (12.50%) Junior
3 1 (12.50%) Junior C# Developer
3 1 (12.50%) Junior Developer
3 1 (12.50%) Project Manager
3 1 (12.50%) Report Analyst
3 1 (12.50%) Senior Analyst
3 1 (12.50%) Senior Reporting Analyst
3 1 (12.50%) Senior Web Analyst
3 1 (12.50%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (50.00%) CSS
1 4 (50.00%) CSS3
1 4 (50.00%) HTML
1 4 (50.00%) HTML5
1 4 (50.00%) jQuery
2 3 (37.50%) Flash
3 1 (12.50%) .NET
3 1 (12.50%) .NET Framework
3 1 (12.50%) Ajax
3 1 (12.50%) ASP.NET
3 1 (12.50%) ASP.NET MVC
3 1 (12.50%) Entity Framework
3 1 (12.50%) Web Services
Miscellaneous
1 3 (37.50%) Analytical Skills
1 3 (37.50%) Digital Media
2 2 (25.00%) Enterprise Software
2 2 (25.00%) Smartphone
2 2 (25.00%) Social Media
3 1 (12.50%) Computer Science
3 1 (12.50%) User Experience
Processes & Methodologies
1 6 (75.00%) Analytics
2 5 (62.50%) Content Management
3 3 (37.50%) Pay per click
4 2 (25.00%) Data Management
4 2 (25.00%) E-Commerce
4 2 (25.00%) Web Analytics
4 2 (25.00%) Web Development
5 1 (12.50%) Actionable Insight
5 1 (12.50%) Front End Development
5 1 (12.50%) Funnel Analysis
5 1 (12.50%) MVC
5 1 (12.50%) Online Marketing
5 1 (12.50%) Resource Allocation
5 1 (12.50%) Risk Management
5 1 (12.50%) Scrum
5 1 (12.50%) Secure Coding
5 1 (12.50%) Software Engineering
5 1 (12.50%) Web Design
Programming Languages
1 4 (50.00%) JavaScript
1 4 (50.00%) PHP
1 4 (50.00%) SQL
2 2 (25.00%) Java
3 1 (12.50%) C#
Qualifications
1 1 (12.50%) Degree
Vendors
1 4 (50.00%) Adobe
2 3 (37.50%) Google