The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Glasgow. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Scotland / Glasgow
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank - 58 71
Contract jobs citing Social Media 0 1 1
As % of all contract IT jobs advertised in Glasgow - 0.17% 0.12%
As % of the Miscellaneous category - 0.62% 0.49%
Number of daily rates quoted 0 1 0
Median daily rate - £238 -
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.02 £15.00 £11.50
% change year-on-year +0.10% +30.43%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for generic IT skills.

Generic IT Skills
Glasgow
Contract job vacancies with a requirement for generic IT skills 189 162 205
As % of all contract IT job vacancies advertised in Glasgow 36.07% 27.93% 24.09%
Number of daily rates quoted 101 97 102
Median daily rate £353 £300 £350
Median daily rate % change year-on-year +17.50% -14.28%  
90% offered a daily rate of more than £194 £180 £113
10% offered a daily rate of more than £413 £401 £475
UK excluding London median daily rate £400 £375 £375
% change year-on-year +6.66% -  
Number of hourly rates quoted 0 0 13
Median hourly rate - - £22.85
UK excluding London median hourly rate £18.68 £27.22 £18.83
% change year-on-year -31.36% +44.56%  

Social Media
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Glasgow

Social Media
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Glasgow.

Contractor daily rate trend for Social Media in Glasgow

Social Media
Top 30 Co-occurring IT Skills in Glasgow

For the 6 months to 28 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Glasgow region with a requirement for Social Media.

1 2 (100.00%) Analytics
2 1 (50.00%) Information Retrieval
2 1 (50.00%) Knowledge Discovery
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Social Media Management
2 1 (50.00%) Social Media Analytics
2 1 (50.00%) Web Services
2 1 (50.00%) Postgraduate
2 1 (50.00%) ETL
2 1 (50.00%) SAS
2 1 (50.00%) GIS
2 1 (50.00%) Management Information System
2 1 (50.00%) SEO
2 1 (50.00%) Legal
2 1 (50.00%) CMS
2 1 (50.00%) Multimedia
2 1 (50.00%) Data Management
2 1 (50.00%) Information Management
2 1 (50.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) Degree
2 1 (50.00%) Copywriting
2 1 (50.00%) Google Analytics
2 1 (50.00%) Drupal
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Data Integration
2 1 (50.00%) Weka
2 1 (50.00%) R
2 1 (50.00%) RapidMiner
2 1 (50.00%) Machine Learning

Social Media
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) Drupal
1 1 (50.00%) SAS
Applications
1 1 (50.00%) Weka
Cloud Services
1 1 (50.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) GIS
General
1 1 (50.00%) Legal
1 1 (50.00%) Marketing
1 1 (50.00%) Multimedia
Libraries, Frameworks & Software Standards
1 1 (50.00%) Web Services
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Management Information System
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Copywriting
2 1 (50.00%) Data Analytics
2 1 (50.00%) Data Integration
2 1 (50.00%) Data Management
2 1 (50.00%) Digital Marketing
2 1 (50.00%) ETL
2 1 (50.00%) Information Management
2 1 (50.00%) Information Retrieval
2 1 (50.00%) Knowledge Discovery
2 1 (50.00%) Machine Learning
2 1 (50.00%) SEO
2 1 (50.00%) Social Media Analytics
2 1 (50.00%) Social Media Management
Programming Languages
1 1 (50.00%) R
Qualifications
1 1 (50.00%) Degree
1 1 (50.00%) Postgraduate
Vendors
1 1 (50.00%) Google
1 1 (50.00%) RapidMiner