Period
to 21 January 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 21 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > Scotland
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 172 155 179
Rank change year-on-year -17 +24 -16
Contract jobs citing Social Media 10 12 10
As % of all contract IT jobs advertised in Scotland 0.21% 0.32% 0.18%
As % of the Miscellaneous category 0.71% 0.95% 0.57%
Number of daily rates quoted 5 7 4
Scotland median daily rate £300 £475 £388
Median daily rate % change year-on-year -36.84% +22.58% +85.85%
10th Percentile £115 £167 £363
90th Percentile £473 £538 £400
UK median daily rate £375 £363 £400
% change year-on-year +3.45% -9.38% +6.67%
Number of hourly rates quoted 4 0 0
Scotland median hourly rate £13.00 - -
UK median hourly rate £28.50 £29.00 £15.00
% change year-on-year -1.72% +93.33% -14.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for generic IT skills.

All Generic IT Skills
Scotland
Contract vacancies with a requirement for generic IT skills 1,406 1,268 1,741
As % of all contract IT jobs advertised in Scotland 29.89% 33.88% 31.06%
Number of daily rates quoted 762 726 876
Scotland median daily rate £388 £350 £350
Median daily rate % change year-on-year +10.71% - -6.67%
10th Percentile £206 £209 £173
90th Percentile £538 £500 £525
UK median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 45 44 49
Scotland median hourly rate £20.00 £31.25 £20.00
Median hourly rate % change year-on-year -36.00% +56.25% +9.59%
10th Percentile £11.25 £11.32 £12.35
90th Percentile £43.25 £52.00 £47.10
UK median hourly rate £21.85 £20.50 £20.00
% change year-on-year +6.56% +2.50% +14.29%

Social Media
Job Vacancy Trend in Scotland

Job postings citing Social Media as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Social Media in Scotland

Social Media
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Scotland.

Contractor daily rate trend for Social Media in Scotland

Social Media
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Social Media in Scotland over the 6 months to 21 January 2018.

Contractor daily rate histogram for Social Media in Scotland

Social Media
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Scotland.

Contractor hourly rate trend for Social Media in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -44 4 £350 -26.32% 1
Renfrewshire - 4 £95 -
Glasgow -12 1 - - 3
Aberdeen - 1 £150 - 1
Social Media
UK

For the 6 months to 21 January 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Social Media.

1 5 (50.00%) Marketing
1 5 (50.00%) Marketing Strategy
2 3 (30.00%) Graphic Design
2 3 (30.00%) Disclosure Scotland
3 2 (20.00%) Apple iOS
3 2 (20.00%) Typography
3 2 (20.00%) Iconography
3 2 (20.00%) Android
3 2 (20.00%) Degree
3 2 (20.00%) Finance
3 2 (20.00%) Windows
3 2 (20.00%) E-Commerce
3 2 (20.00%) Adobe
4 1 (10.00%) Project Management
4 1 (10.00%) Postgraduate
4 1 (10.00%) HTML
4 1 (10.00%) Photoshop
4 1 (10.00%) CSS
4 1 (10.00%) Service Delivery
4 1 (10.00%) Change Management
4 1 (10.00%) Management Information System
4 1 (10.00%) SEO
4 1 (10.00%) Business Analysis
4 1 (10.00%) Knowledge Management
4 1 (10.00%) Web Analytics
4 1 (10.00%) Google
4 1 (10.00%) Pay per click
4 1 (10.00%) Publishing
4 1 (10.00%) Multivariate Testing
4 1 (10.00%) Learning Management System

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (10.00%) Adobe Creative Suite
1 1 (10.00%) Photoshop
Business Applications
1 1 (10.00%) Adobe Campaign
Cloud Services
1 1 (10.00%) AdWords
General
1 5 (50.00%) Marketing
2 2 (20.00%) Finance
3 1 (10.00%) Publishing
Job Titles
1 6 (60.00%) Designer
2 4 (40.00%) Graphic Designer
3 2 (20.00%) Analyst
3 2 (20.00%) Senior Analyst
4 1 (10.00%) Business Analyst
4 1 (10.00%) Consultant
4 1 (10.00%) Digital Marketing Manager
4 1 (10.00%) Marketing Manager
4 1 (10.00%) PPC Consultant
4 1 (10.00%) Senior Business Analyst
4 1 (10.00%) Visual Designer
Libraries, Frameworks & Software Standards
1 1 (10.00%) CSS
1 1 (10.00%) HTML
Miscellaneous
1 3 (30.00%) Graphic Design
2 1 (10.00%) Analytical Skills
2 1 (10.00%) Learning Management System
2 1 (10.00%) Management Information System
Operating Systems
1 2 (20.00%) Android
1 2 (20.00%) Apple iOS
1 2 (20.00%) Windows
Processes & Methodologies
1 5 (50.00%) Marketing Strategy
2 2 (20.00%) E-Commerce
2 2 (20.00%) Iconography
2 2 (20.00%) Typography
3 1 (10.00%) Business Analysis
3 1 (10.00%) Business Process Improvement
3 1 (10.00%) Change Management
3 1 (10.00%) Continuous Improvement
3 1 (10.00%) Continuous Improvement Process
3 1 (10.00%) Digital Marketing
3 1 (10.00%) Knowledge Management
3 1 (10.00%) Multivariate Testing
3 1 (10.00%) Pay per click
3 1 (10.00%) Process Improvement
3 1 (10.00%) Project Management
3 1 (10.00%) SDLC
3 1 (10.00%) SEO
3 1 (10.00%) Service Delivery
3 1 (10.00%) Test Strategy
3 1 (10.00%) Web Analytics
Qualifications
1 2 (20.00%) Degree
2 1 (10.00%) Postgraduate
Quality Assurance & Compliance
1 3 (30.00%) Disclosure Scotland
Vendors
1 2 (20.00%) Adobe
2 1 (10.00%) Facebook
2 1 (10.00%) Google