Period
to 21 October 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > Scotland
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 193 173 187
Rank change year-on-year -20 +14 +8
Contract jobs citing Social Media 11 10 14
As % of all contract IT jobs advertised in Scotland 0.21% 0.21% 0.30%
As % of the Miscellaneous category 0.69% 0.70% 0.82%
Number of daily rates quoted 5 5 9
Scotland median daily rate £300 £300 £425
Median daily rate % change year-on-year - -29.41% +142.86%
10th Percentile £154 £115 £300
90th Percentile £342 £386 £538
UK median daily rate £375 £400 £350
% change year-on-year -6.25% +14.29% -12.55%
Number of hourly rates quoted 0 4 0
Scotland median hourly rate - £13.00 -
UK median hourly rate £27.50 £28.00 £20.00
% change year-on-year -1.79% +40.00% +25.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for generic IT skills.

All Generic IT Skills
Scotland
Contract vacancies with a requirement for generic IT skills 1,591 1,435 1,703
As % of all contract IT jobs advertised in Scotland 29.88% 29.85% 36.08%
Number of daily rates quoted 786 739 993
Scotland median daily rate £400 £379 £350
Median daily rate % change year-on-year +5.54% +8.29% -
10th Percentile £221 £213 £225
90th Percentile £538 £525 £488
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% +3.03%
Number of hourly rates quoted 43 67 52
Scotland median hourly rate £17.50 £24.00 £36.00
Median hourly rate % change year-on-year -27.08% -33.33% +94.59%
10th Percentile £10.80 £11.25 £10.08
90th Percentile £53.00 £43.75 £43.00
UK median hourly rate £21.18 £20.00 £20.00
% change year-on-year +5.90% - +7.99%

Social Media
Job Vacancy Trend in Scotland

Job postings citing Social Media as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Social Media in Scotland

Social Media
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Scotland.

Contractor daily rate trend for Social Media in Scotland

Social Media
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Social Media in Scotland over the 6 months to 21 October 2018.

Contractor daily rate histogram for Social Media in Scotland

Social Media
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Scotland.

Contractor hourly rate trend for Social Media in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -3 7 £215 -38.57% 1
Glasgow - 4 £304 - 3
Social Media
UK

For the 6 months to 21 October 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Social Media.

1 4 (36.36%) Degree
2 3 (27.27%) Publishing
2 3 (27.27%) HTML
2 3 (27.27%) Adobe
2 3 (27.27%) Agile Software Development
2 3 (27.27%) Analytics
2 3 (27.27%) Marketing
3 2 (18.18%) High-Fidelity Prototypes
3 2 (18.18%) Wireframes
3 2 (18.18%) User Experience
3 2 (18.18%) Adobe Creative Suite
3 2 (18.18%) CSS
3 2 (18.18%) Postgraduate
3 2 (18.18%) VLE
3 2 (18.18%) Information Architecture
3 2 (18.18%) Multivariate Testing
4 1 (9.09%) Visualisation
4 1 (9.09%) Data Visualisation
4 1 (9.09%) Tableau
4 1 (9.09%) Sitecore CMS
4 1 (9.09%) Sitecore
4 1 (9.09%) QA
4 1 (9.09%) Google Analytics
4 1 (9.09%) Stakeholder Management
4 1 (9.09%) CMS
4 1 (9.09%) Python
4 1 (9.09%) SQL
4 1 (9.09%) Photoshop
4 1 (9.09%) Service Delivery
4 1 (9.09%) SEO

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) Sitecore CMS
Applications
1 2 (18.18%) Adobe Creative Suite
2 1 (9.09%) Photoshop
Cloud Services
1 1 (9.09%) Adobe Creative Cloud
1 1 (9.09%) Google Analytics
General
1 3 (27.27%) Marketing
1 3 (27.27%) Publishing
2 1 (9.09%) Legal
2 1 (9.09%) Multimedia
Job Titles
1 4 (36.36%) Designer
2 2 (18.18%) Analyst
2 2 (18.18%) Content Designer
2 2 (18.18%) UI Designer
3 1 (9.09%) Content Editor
3 1 (9.09%) Data Analyst
3 1 (9.09%) IT Assistant
3 1 (9.09%) IT Support
3 1 (9.09%) Marketing Assistant
3 1 (9.09%) Support Officer
3 1 (9.09%) Technologist
3 1 (9.09%) Web Content Designer
3 1 (9.09%) Web Content Editor
3 1 (9.09%) Web Designer
3 1 (9.09%) Web Editor
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 2 (18.18%) CSS
Miscellaneous
1 2 (18.18%) User Experience
1 2 (18.18%) VLE
2 1 (9.09%) Greenfield Project
2 1 (9.09%) Self-Motivation
Processes & Methodologies
1 3 (27.27%) Agile Software Development
1 3 (27.27%) Analytics
2 2 (18.18%) High-Fidelity Prototypes
2 2 (18.18%) Information Architecture
2 2 (18.18%) Multivariate Testing
2 2 (18.18%) Wireframes
3 1 (9.09%) Campaign Management
3 1 (9.09%) Competitor Analysis
3 1 (9.09%) Content Management
3 1 (9.09%) Data Science
3 1 (9.09%) Data Visualisation
3 1 (9.09%) Decision-Making
3 1 (9.09%) Knowledge Management
3 1 (9.09%) Lead Generation
3 1 (9.09%) SEO
3 1 (9.09%) Service Delivery
3 1 (9.09%) Stakeholder Management
3 1 (9.09%) Statistics
3 1 (9.09%) Visualisation
3 1 (9.09%) Web Analytics
Programming Languages
1 1 (9.09%) Python
1 1 (9.09%) SQL
Qualifications
1 4 (36.36%) Degree
2 2 (18.18%) Postgraduate
Quality Assurance & Compliance
1 1 (9.09%) QA
Vendors
1 3 (27.27%) Adobe
2 1 (9.09%) Google
2 1 (9.09%) Sitecore
2 1 (9.09%) Tableau