Period
to 22 July 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 22 July 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK > Scotland
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 191 165 198
Rank change year-on-year -26 +33 -10
Contract jobs citing Social Media 16 9 11
As % of all contract IT jobs advertised in Scotland 0.29% 0.21% 0.20%
As % of the Miscellaneous category 0.94% 0.71% 0.56%
Number of daily rates quoted 7 5 8
Scotland median daily rate £215 £194 £383
Median daily rate % change year-on-year +10.82% -49.28% +70.00%
10th Percentile £182 £161 £293
90th Percentile £322 £443 £490
UK median daily rate £361 £350 £350
% change year-on-year +3.21% - -6.67%
Number of hourly rates quoted 0 0 0
Scotland median hourly rate - - -
UK median hourly rate £34.00 £22.00 £19.50
% change year-on-year +54.55% +12.82% +14.71%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for generic IT skills.

All Generic IT Skills
Scotland
Contract vacancies with a requirement for generic IT skills 1,708 1,274 1,972
As % of all contract IT jobs advertised in Scotland 30.61% 30.08% 35.72%
Number of daily rates quoted 922 695 1,079
Scotland median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - +5.34%
10th Percentile £230 £207 £230
90th Percentile £538 £500 £500
UK median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +6.12%
Number of hourly rates quoted 47 35 57
Scotland median hourly rate £17.50 £33.00 £38.50
Median hourly rate % change year-on-year -46.97% -14.29% +102.63%
10th Percentile £10.65 £13.35 £13.13
90th Percentile £53.75 £48.14 £45.10
UK median hourly rate £22.50 £20.00 £21.00
% change year-on-year +12.50% -4.76% +16.67%

Social Media
Job Vacancy Trend in Scotland

Job postings citing Social Media as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Social Media in Scotland

Social Media
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Scotland.

Contractor daily rate trend for Social Media in Scotland

Social Media
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Social Media in Scotland over the 6 months to 22 July 2018.

Contractor daily rate histogram for Social Media in Scotland

Social Media
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Scotland.

Contractor hourly rate trend for Social Media in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -22 11 £209 -46.13% 2
Glasgow -22 5 £308 +58.51% 4
Social Media
UK

For the 6 months to 22 July 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Social Media.

1 7 (43.75%) HTML
2 4 (25.00%) Analytics
2 4 (25.00%) CSS
2 4 (25.00%) Publishing
2 4 (25.00%) Agile Software Development
2 4 (25.00%) Content Management
3 3 (18.75%) Degree
3 3 (18.75%) QA
3 3 (18.75%) CMS
3 3 (18.75%) Adobe
4 2 (12.50%) Postgraduate
4 2 (12.50%) SEO
4 2 (12.50%) Stakeholder Management
4 2 (12.50%) Web Analytics
4 2 (12.50%) Banking
4 2 (12.50%) Information Architecture
4 2 (12.50%) Multivariate Testing
4 2 (12.50%) DevOps
4 2 (12.50%) User Experience
4 2 (12.50%) Adobe Creative Suite
4 2 (12.50%) High-Fidelity Prototypes
4 2 (12.50%) Wireframes
5 1 (6.25%) Contract Management
5 1 (6.25%) Lead Generation
5 1 (6.25%) Decision-Making
5 1 (6.25%) Self-Motivation
5 1 (6.25%) Content Development
5 1 (6.25%) Disclosure Scotland
5 1 (6.25%) Infographics
5 1 (6.25%) Adobe Creative Cloud

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
2 1 (6.25%) Sitecore CMS
Applications
1 2 (12.50%) Adobe Creative Suite
2 1 (6.25%) Photoshop
Cloud Services
1 1 (6.25%) Adobe Creative Cloud
1 1 (6.25%) Google Analytics
General
1 4 (25.00%) Publishing
2 2 (12.50%) Banking
3 1 (6.25%) Legal
3 1 (6.25%) Marketing
3 1 (6.25%) Multimedia
Job Titles
1 5 (31.25%) Designer
2 3 (18.75%) Analyst
3 2 (12.50%) Communications Analyst
3 2 (12.50%) Communications Manager
3 2 (12.50%) Content Designer
3 2 (12.50%) Digital Communications Manager
3 2 (12.50%) UI Designer
3 2 (12.50%) Web Content Designer
3 2 (12.50%) Web Designer
4 1 (6.25%) C++ Software Engineer
4 1 (6.25%) Content Editor
4 1 (6.25%) Digital Designer
4 1 (6.25%) IT Assistant
4 1 (6.25%) Marketing Assistant
4 1 (6.25%) Qt Software Engineer
4 1 (6.25%) Software Engineer
4 1 (6.25%) Technologist
4 1 (6.25%) Web Content Developer
4 1 (6.25%) Web Content Editor
4 1 (6.25%) Web Editor
Libraries, Frameworks & Software Standards
1 7 (43.75%) HTML
2 4 (25.00%) CSS
3 1 (6.25%) QML
3 1 (6.25%) Qt
Miscellaneous
1 2 (12.50%) User Experience
2 1 (6.25%) Analytical Skills
2 1 (6.25%) Blog
2 1 (6.25%) Computer Science
2 1 (6.25%) Self-Motivation
2 1 (6.25%) VLE
Operating Systems
1 1 (6.25%) Android
1 1 (6.25%) Apple iOS
1 1 (6.25%) Linux
1 1 (6.25%) Mac OS
1 1 (6.25%) Windows
Processes & Methodologies
1 4 (25.00%) Agile Software Development
1 4 (25.00%) Analytics
1 4 (25.00%) Content Management
2 2 (12.50%) DevOps
2 2 (12.50%) High-Fidelity Prototypes
2 2 (12.50%) Information Architecture
2 2 (12.50%) Multivariate Testing
2 2 (12.50%) SEO
2 2 (12.50%) Stakeholder Management
2 2 (12.50%) Web Analytics
2 2 (12.50%) Wireframes
3 1 (6.25%) Campaign Management
3 1 (6.25%) Content Development
3 1 (6.25%) Contract Management
3 1 (6.25%) Decision-Making
3 1 (6.25%) Infographics
3 1 (6.25%) Lead Generation
3 1 (6.25%) Line Management
3 1 (6.25%) Statistics
3 1 (6.25%) Time Management
Programming Languages
1 1 (6.25%) C++
1 1 (6.25%) JavaScript
Qualifications
1 3 (18.75%) Degree
2 2 (12.50%) Postgraduate
Quality Assurance & Compliance
1 3 (18.75%) QA
2 1 (6.25%) Disclosure Scotland
Vendors
1 3 (18.75%) Adobe
2 1 (6.25%) Google
2 1 (6.25%) Sitecore