The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK / Scotland
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 112 144 127
Rank change year-on-year +32 -17  
Contract jobs citing Social Media 5 7 7
As % of all contract IT jobs advertised in Scotland 0.23% 0.24% 0.23%
As % of the Miscellaneous category 0.81% 0.68% 0.83%
Number of daily rates quoted 3 6 6
Median daily rate £194 £405 £235
Median daily rate % change year-on-year -52.09% +72.34%  
UK excluding London median daily rate £310 £350 £350
% change year-on-year -11.42% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £19.00 £16.00
% change year-on-year -5.26% +18.75%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for generic IT skills.

Generic IT Skills
Scotland
Contract job vacancies with a requirement for generic IT skills 621 1022 848
As % of all contract IT job vacancies advertised in Scotland 28.68% 34.77% 27.76%
Number of daily rates quoted 313 553 396
Median daily rate £375 £350 £363
Median daily rate % change year-on-year +7.14% -3.44%  
90% offered a daily rate of more than £250 £225 £219
10% offered a daily rate of more than £475 £500 £473
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.02% +3.53%  
Number of hourly rates quoted 26 34 38
Median hourly rate £41.50 £40.00 £30.25
Median hourly rate % change year-on-year +3.75% +32.23%  
90% offered a hourly rate of more than £16.90 £14.53 £12.55
10% offered a hourly rate of more than £45.00 £46.60 £55.00
UK excluding London median hourly rate £25.00 £22.75 £18.69
% change year-on-year +9.89% +21.72%  

Social Media
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Scotland

Social Media
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Scotland.

Contractor daily rate trend for Social Media in Scotland

Social Media
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Scotland.

Contractor hourly rate trend for Social Media in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +11 3 £150 -64.70%
Glasgow - 2 £194 - 2
Social Media
UK

For the 6 months to 22 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Social Media.

1 4 (44.44%) Disclosure Scotland
2 3 (33.33%) User Experience
2 3 (33.33%) Stakeholder Management
3 2 (22.22%) Analytics
3 2 (22.22%) Web Services
3 2 (22.22%) Information Security
3 2 (22.22%) Mobile App
3 2 (22.22%) Cybersecurity
4 1 (11.11%) Social Media Monitoring
4 1 (11.11%) Oracle Database
4 1 (11.11%) Android SDK
4 1 (11.11%) Android Development
4 1 (11.11%) iOS Development
4 1 (11.11%) Android Studio
4 1 (11.11%) Data Transformation
4 1 (11.11%) Apple Swift
4 1 (11.11%) ETL Development
4 1 (11.11%) Prototyping
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Ajax
4 1 (11.11%) Google
4 1 (11.11%) Marketing
4 1 (11.11%) Animation
4 1 (11.11%) JSON
4 1 (11.11%) JIRA
4 1 (11.11%) Blog
4 1 (11.11%) Google Analytics
4 1 (11.11%) Digital Marketing
4 1 (11.11%) jQuery
4 1 (11.11%) Android

Social Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) Confluence
Cloud Services
1 1 (11.11%) Google Analytics
Database & Business Intelligence
1 1 (11.11%) Data Warehouse
1 1 (11.11%) Oracle Database
Development Applications
1 1 (11.11%) Android Studio
1 1 (11.11%) Bitbucket
1 1 (11.11%) ERwin
1 1 (11.11%) Jenkins
1 1 (11.11%) JIRA
1 1 (11.11%) Xcode
General
1 1 (11.11%) Advertising
1 1 (11.11%) Finance
1 1 (11.11%) Marketing
Job Titles
1 2 (22.22%) Coordinator
1 2 (22.22%) Developer
1 2 (22.22%) Project Coordinator
2 1 (11.11%) Android Developer
2 1 (11.11%) Consultant
2 1 (11.11%) Copywriter
2 1 (11.11%) Data Modeller
2 1 (11.11%) Designer
2 1 (11.11%) Digital Designer
2 1 (11.11%) Digital Marketing Manager
2 1 (11.11%) iOS Developer
2 1 (11.11%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (22.22%) Web Services
2 1 (11.11%) Ajax
2 1 (11.11%) Android SDK
2 1 (11.11%) HTML
2 1 (11.11%) HTML5
2 1 (11.11%) iOS SDK
2 1 (11.11%) jQuery
2 1 (11.11%) JSON
2 1 (11.11%) REST
2 1 (11.11%) SOAP
Miscellaneous
1 3 (33.33%) User Experience
2 2 (22.22%) Mobile App
3 1 (11.11%) Animation
3 1 (11.11%) Blog
Operating Systems
1 1 (11.11%) Android
1 1 (11.11%) Apple iOS
Processes & Methodologies
1 3 (33.33%) Stakeholder Management
2 2 (22.22%) Analytics
2 2 (22.22%) Cybersecurity
2 2 (22.22%) Information Security
3 1 (11.11%) Agile Software Development
3 1 (11.11%) Android Development
3 1 (11.11%) Data Modelling
3 1 (11.11%) Data Transformation
3 1 (11.11%) Digital Marketing
3 1 (11.11%) ETL
3 1 (11.11%) ETL Development
3 1 (11.11%) iOS Development
3 1 (11.11%) OO
3 1 (11.11%) Project Management
3 1 (11.11%) Prototyping
3 1 (11.11%) SEO
3 1 (11.11%) Social Media Monitoring
Programming Languages
1 1 (11.11%) Apple Swift
1 1 (11.11%) Java
1 1 (11.11%) JavaScript
1 1 (11.11%) PHP
Quality Assurance & Compliance
1 4 (44.44%) Disclosure Scotland
Vendors
1 1 (11.11%) Facebook
1 1 (11.11%) Google
1 1 (11.11%) Oracle
1 1 (11.11%) Pega
1 1 (11.11%) Twitter