The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
UK / Scotland
Rank 99 126 122
Rank change year-on-year +27 -4  
Contract jobs citing Social Media 4 4 6
As % of all contract IT jobs advertised in Scotland 0.23% 0.16% 0.21%
As % of the Miscellaneous category 0.71% 0.51% 0.86%
Number of daily rates quoted 2 2 4
Median daily rate £475 £344 £173
Median daily rate % change year-on-year +38.18% +99.27%  
90% offered a daily rate of more than £455 £259 £126
10% offered a daily rate of more than £495 £429 £365
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.02 £15.00 £11.50
% change year-on-year +0.10% +30.43%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for generic IT skills.

Generic IT Skills
Scotland
Contract job vacancies with a requirement for generic IT skills 562 783 699
As % of all contract IT job vacancies advertised in Scotland 32.49% 30.40% 25.04%
Number of daily rates quoted 320 426 371
Median daily rate £358 £375 £358
Median daily rate % change year-on-year -4.66% +4.89%  
90% offered a daily rate of more than £190 £225 £155
10% offered a daily rate of more than £500 £500 £500
UK excluding London median daily rate £395 £375 £375
% change year-on-year +5.33% -  
Number of hourly rates quoted 14 13 22
Median hourly rate £47.23 £40.00 £18.00
Median hourly rate % change year-on-year +18.07% +122.22%  
90% offered a hourly rate of more than £11.32 £20.60 £12.10
10% offered a hourly rate of more than £52.17 £46.80 £60.80
UK excluding London median hourly rate £19.25 £29.00 £18.83
% change year-on-year -33.62% +54.05%  

Social Media
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Scotland

Social Media
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Scotland.

Contractor daily rate trend for Social Media in Scotland

Social Media
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media in Scotland.

Contractor hourly rate trend for Social Media in Scotland

Social Media
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +20 4 £475 +5.55% 4
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 23 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Social Media.

1 3 (37.50%) Web Services
1 3 (37.50%) Machine Learning
1 3 (37.50%) Analytics
2 2 (25.00%) User Experience
2 2 (25.00%) Twitter
2 2 (25.00%) Big Data
2 2 (25.00%) Natural Language Processing
2 2 (25.00%) Redis
2 2 (25.00%) Riak
2 2 (25.00%) Mobile App
2 2 (25.00%) ETL
2 2 (25.00%) CouchDB
2 2 (25.00%) Python
2 2 (25.00%) MongoDB
2 2 (25.00%) RabbitMQ
2 2 (25.00%) Unix
3 1 (12.50%) Ajax
3 1 (12.50%) Google
3 1 (12.50%) Marketing
3 1 (12.50%) Degree
3 1 (12.50%) Animation
3 1 (12.50%) JSON
3 1 (12.50%) JIRA
3 1 (12.50%) Copywriting
3 1 (12.50%) Google Analytics
3 1 (12.50%) Drupal
3 1 (12.50%) Digital Marketing
3 1 (12.50%) jQuery
3 1 (12.50%) Data Integration
3 1 (12.50%) Android

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
1 1 (12.50%) Confluence
1 1 (12.50%) Drupal
1 1 (12.50%) SAS
Applications
1 1 (12.50%) Weka
Cloud Services
1 1 (12.50%) Google Analytics
Database & Business Intelligence
1 2 (25.00%) Big Data
1 2 (25.00%) CouchDB
1 2 (25.00%) MongoDB
1 2 (25.00%) Redis
1 2 (25.00%) Riak
2 1 (12.50%) Data Warehouse
2 1 (12.50%) GIS
2 1 (12.50%) Oracle Database
Development Applications
1 1 (12.50%) Android Studio
1 1 (12.50%) Bitbucket
1 1 (12.50%) ERwin
1 1 (12.50%) Jenkins
1 1 (12.50%) JIRA
1 1 (12.50%) Xcode
General
1 1 (12.50%) Finance
1 1 (12.50%) Legal
1 1 (12.50%) Marketing
1 1 (12.50%) Multimedia
Job Titles
1 4 (50.00%) Developer
2 2 (25.00%) Python Developer
3 1 (12.50%) Android Developer
3 1 (12.50%) Consultant
3 1 (12.50%) Data Modeller
3 1 (12.50%) iOS Developer
Libraries, Frameworks & Software Standards
1 3 (37.50%) Web Services
2 2 (25.00%) Natural Language Processing
2 2 (25.00%) RabbitMQ
3 1 (12.50%) Ajax
3 1 (12.50%) Android SDK
3 1 (12.50%) HTML
3 1 (12.50%) HTML5
3 1 (12.50%) iOS SDK
3 1 (12.50%) jQuery
3 1 (12.50%) JSON
3 1 (12.50%) REST
3 1 (12.50%) SOAP
Miscellaneous
1 2 (25.00%) Mobile App
1 2 (25.00%) User Experience
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Animation
2 1 (12.50%) Management Information System
Operating Systems
1 2 (25.00%) Unix
2 1 (12.50%) Android
2 1 (12.50%) Apple iOS
Processes & Methodologies
1 3 (37.50%) Analytics
1 3 (37.50%) Machine Learning
2 2 (25.00%) ETL
3 1 (12.50%) Agile Software Development
3 1 (12.50%) Android Development
3 1 (12.50%) Copywriting
3 1 (12.50%) Data Analytics
3 1 (12.50%) Data Integration
3 1 (12.50%) Data Management
3 1 (12.50%) Data Modelling
3 1 (12.50%) Data Transformation
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Information Management
3 1 (12.50%) Information Retrieval
3 1 (12.50%) iOS Development
3 1 (12.50%) Knowledge Discovery
3 1 (12.50%) OO
3 1 (12.50%) Project Management
3 1 (12.50%) SEO
3 1 (12.50%) Stakeholder Management
Programming Languages
1 2 (25.00%) Python
2 1 (12.50%) Apple Swift
2 1 (12.50%) Java
2 1 (12.50%) JavaScript
2 1 (12.50%) PHP
2 1 (12.50%) R
Qualifications
1 1 (12.50%) Degree
1 1 (12.50%) Postgraduate
Quality Assurance & Compliance
1 1 (12.50%) Disclosure Scotland
Vendors
1 2 (25.00%) Twitter
2 1 (12.50%) Google
2 1 (12.50%) Oracle
2 1 (12.50%) Pega
2 1 (12.50%) RapidMiner
Edinburgh, Midlothian
TEKsystems
Rate: £100 - £175 per week + 1-2 days a week remote working
Posted: 9 hours ago
Edinburgh, Midlothian
Sanderson
Rate: £250 - £350 per day
Posted: 6 days ago