Period
to 20 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Scotland > Glasgow
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 134 127 141
Rank change year-on-year -7 +14 +11
Permanent jobs citing Social Media 10 9 17
As % of all permanent IT jobs advertised in Glasgow 0.43% 0.42% 0.66%
As % of the Miscellaneous category 1.16% 1.04% 1.53%
Number of salaries quoted 4 8 16
Glasgow median annual salary £38,750 £33,500 £40,000
Median salary % change year-on-year +15.67% -16.25% +28.00%
10th Percentile £30,625 £26,250 £32,000
90th Percentile £46,250 £52,000 £45,000
Scotland median annual salary £40,000 £40,000 £40,000

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for generic IT skills.

All Generic IT Skills
Glasgow
Permanent vacancies with a requirement for generic IT skills 864 869 1112
As % of all permanent IT jobs advertised in Glasgow 37.53% 40.65% 43.00%
Number of salaries quoted 538 407 667
Glasgow median annual salary £45,000 £41,500 £42,000
Median salary % change year-on-year +8.43% -1.19% +5.00%
10th Percentile £31,963 £27,500 £28,750
90th Percentile £71,625 £58,750 £61,250
Scotland median annual salary £43,500 £42,500 £41,500
% change year-on-year +2.35% +2.41% +3.75%

Social Media
Job Vacancy Trend in Glasgow

Job postings citing Social Media as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Social Media in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Glasgow.

Salary trend for Social Media in Glasgow

For the 6 months to 20 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 4 (40.00%) CRM
2 3 (30.00%) SQL
2 3 (30.00%) VXML
2 3 (30.00%) Finance
2 3 (30.00%) Scrum
2 3 (30.00%) IVR
2 3 (30.00%) Agile Software Development
2 3 (30.00%) Degree
3 2 (20.00%) Cyberthreat
3 2 (20.00%) Cyber Threat Intelligence
3 2 (20.00%) Digital Transformation Programme
3 2 (20.00%) Threat Intelligence
3 2 (20.00%) Retail
3 2 (20.00%) Data Analysis
3 2 (20.00%) Business Analysis
3 2 (20.00%) Marketing
3 2 (20.00%) Open Source
3 2 (20.00%) Analytical Skills
3 2 (20.00%) Software Delivery
3 2 (20.00%) Distributed Denial-of-Service
3 2 (20.00%) OSINT
4 1 (10.00%) Web Design
4 1 (10.00%) CSS
4 1 (10.00%) PRINCE2
4 1 (10.00%) HTML
4 1 (10.00%) JavaScript
4 1 (10.00%) E-Commerce
4 1 (10.00%) Intel
4 1 (10.00%) PRINCE2 Certification
4 1 (10.00%) Salesforce.com

Social Media
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 3 (30.00%) Finance
2 2 (20.00%) Marketing
2 2 (20.00%) Retail
Job Titles
1 7 (70.00%) Analyst
2 3 (30.00%) Customer Analyst
3 2 (20.00%) Business Analyst
3 2 (20.00%) Consultant
3 2 (20.00%) Digital Analyst
3 2 (20.00%) Digital Business Analyst
4 1 (10.00%) Designer
4 1 (10.00%) Digital Designer
4 1 (10.00%) E-Commerce Designer
4 1 (10.00%) Marketing Executive
4 1 (10.00%) Project Leader
4 1 (10.00%) Sales Executive
Libraries, Frameworks & Software Standards
1 3 (30.00%) VXML
2 1 (10.00%) CSS
2 1 (10.00%) HTML
2 1 (10.00%) Visualforce
Miscellaneous
1 3 (30.00%) IVR
2 2 (20.00%) Analytical Skills
2 2 (20.00%) Cyberthreat
2 2 (20.00%) Distributed Denial-of-Service
3 1 (10.00%) Driving Licence
3 1 (10.00%) Graphic Design
Processes & Methodologies
1 4 (40.00%) CRM
2 3 (30.00%) Agile Software Development
2 3 (30.00%) Scrum
3 2 (20.00%) Business Analysis
3 2 (20.00%) Cyber Threat Intelligence
3 2 (20.00%) Data Analysis
3 2 (20.00%) Digital Transformation Programme
3 2 (20.00%) Open Source
3 2 (20.00%) OSINT
3 2 (20.00%) Software Delivery
3 2 (20.00%) Threat Intelligence
4 1 (10.00%) Creative Thinking
4 1 (10.00%) Cybersecurity
4 1 (10.00%) E-Commerce
4 1 (10.00%) Email Marketing
4 1 (10.00%) Marketing Strategy
4 1 (10.00%) PRINCE2
4 1 (10.00%) Web Design
4 1 (10.00%) Web Development
Programming Languages
1 3 (30.00%) SQL
2 1 (10.00%) Apex Code
2 1 (10.00%) JavaScript
Qualifications
1 3 (30.00%) Degree
2 1 (10.00%) PRINCE2 Certification
Vendors
1 1 (10.00%) Intel
1 1 (10.00%) Salesforce.com