The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Social Media
Scotland / Glasgow
Rank 85 105 97
Rank change year-on-year +20 -8  
Permanent jobs citing Social Media 1 3 5
As % of all permanent IT jobs advertised in Glasgow 0.11% 0.23% 0.44%
As % of the Miscellaneous category 0.31% 0.59% 1.17%
Number of salaries quoted 1 3 5
Median salary £27,500 £31,500 £35,000
Median salary % change year-on-year -12.69% -10.00%  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Glasgow with a requirement for generic IT skills.

Generic IT Skills
Glasgow
Permanent job vacancies with a requirement for generic IT skills 327 511 428
As % of all permanent IT job vacancies advertised in Glasgow 34.94% 39.40% 37.51%
Number of salaries quoted 206 260 287
Median salary £45,000 £40,000 £45,000
Median salary % change year-on-year +12.50% -11.11%  
90% offered a salary of more than £29,000 £30,000 £30,710
10% offered a salary of more than £60,000 £65,000 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Glasgow

The job posting trend of jobs advertised in Glasgow citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Glasgow.

Salary trend for Social Media in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 25 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 2 (40.00%) Internet
1 2 (40.00%) PHP
1 2 (40.00%) MySQL
1 2 (40.00%) SEO
1 2 (40.00%) Finance
1 2 (40.00%) Smartphone
1 2 (40.00%) Pay per click
1 2 (40.00%) Web Development
1 2 (40.00%) Java
1 2 (40.00%) Data Management
1 2 (40.00%) Content Management
1 2 (40.00%) Web Analytics
1 2 (40.00%) Analytics
1 2 (40.00%) Enterprise Software
1 2 (40.00%) Analytical Skills
2 1 (20.00%) Mobile First
2 1 (20.00%) Content Development
2 1 (20.00%) Open Source Development
2 1 (20.00%) Camtasia
2 1 (20.00%) HTML
2 1 (20.00%) Software Engineering
2 1 (20.00%) JavaScript
2 1 (20.00%) Perl
2 1 (20.00%) Degree
2 1 (20.00%) Computer Science
2 1 (20.00%) Magento
2 1 (20.00%) Open Source
2 1 (20.00%) Bash Shell
2 1 (20.00%) NoSQL
2 1 (20.00%) Weka

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (20.00%) Camtasia
1 1 (20.00%) Weka
Business Applications
1 1 (20.00%) Magento
Communications & Networking
1 2 (40.00%) Internet
Database & Business Intelligence
1 2 (40.00%) MySQL
2 1 (20.00%) Big Data
2 1 (20.00%) GIS
2 1 (20.00%) NoSQL
2 1 (20.00%) PostgreSQL
General
1 2 (40.00%) Finance
2 1 (20.00%) Telecoms
Job Titles
1 1 (20.00%) Analyst
1 1 (20.00%) Big Data Analyst
1 1 (20.00%) Data Analyst
1 1 (20.00%) Developer
1 1 (20.00%) Development Manager
1 1 (20.00%) Digital Development Manager
1 1 (20.00%) E-Commerce Developer
1 1 (20.00%) E-Commerce Web Developer
1 1 (20.00%) Full Stack Web Developer
1 1 (20.00%) Magento Developer
1 1 (20.00%) Research Analyst
1 1 (20.00%) Telecoms Trainer
1 1 (20.00%) Trainer
1 1 (20.00%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) CSS
1 1 (20.00%) HTML
Miscellaneous
1 2 (40.00%) Analytical Skills
1 2 (40.00%) Enterprise Software
1 2 (40.00%) Smartphone
2 1 (20.00%) Computer Science
2 1 (20.00%) e-Learning
Processes & Methodologies
1 2 (40.00%) Analytics
1 2 (40.00%) Content Management
1 2 (40.00%) Data Management
1 2 (40.00%) Pay per click
1 2 (40.00%) SEO
1 2 (40.00%) Web Analytics
1 2 (40.00%) Web Development
2 1 (20.00%) Content Development
2 1 (20.00%) E-Commerce
2 1 (20.00%) Mobile First
2 1 (20.00%) Open Source
2 1 (20.00%) Open Source Development
2 1 (20.00%) Software Engineering
Programming Languages
1 2 (40.00%) Java
1 2 (40.00%) PHP
2 1 (20.00%) Bash Shell
2 1 (20.00%) JavaScript
2 1 (20.00%) Perl
2 1 (20.00%) Python
2 1 (20.00%) R
Qualifications
1 1 (20.00%) Degree
Vendors
1 1 (20.00%) RapidMiner
Glasgow
Huxley
Salary: £15000 - £18000 per annum + competitive commission structure
Posted: 13 days ago