Period
to 15 October 2018

The following table provides summary statistics for contract job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 15 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 91 97 86
Rank change year-on-year +6 -11 +18
Contract jobs citing Google Analytics 9 3 4
As % of all contract IT jobs advertised in Hertfordshire 0.57% 0.20% 0.28%
As % of the Cloud Services category 4.27% 1.68% 2.56%
Number of daily rates quoted 8 1 4
Hertfordshire median daily rate £150 £200 £300
Median daily rate % change year-on-year -25.00% -33.33% -17.24%
10th Percentile £129 £200 £209
90th Percentile £438 £200 £313
East of England median daily rate £150 £550 £300
% change year-on-year -72.73% +83.33% -17.24%
Number of hourly rates quoted 0 0 0
Hertfordshire median hourly rate - - -
East of England median hourly rate - £40.00 £18.00
% change year-on-year - +122.22% -53.05%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Contract vacancies with a requirement for cloud computing skills 211 179 156
As % of all contract IT jobs advertised in Hertfordshire 13.27% 12.11% 11.09%
Number of daily rates quoted 133 107 75
Hertfordshire median daily rate £413 £450 £425
Median daily rate % change year-on-year -8.33% +5.88% -
10th Percentile £159 £228 £205
90th Percentile £575 £543 £583
East of England median daily rate £450 £450 £410
% change year-on-year - +9.76% +2.50%
Number of hourly rates quoted 7 0 7
Hertfordshire median hourly rate £19.00 - £15.50
10th Percentile £15.30 - £12.00
90th Percentile £56.25 - £17.60
East of England median hourly rate £17.50 £62.50 £15.75
% change year-on-year -72.00% +296.83% -55.32%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Hertfordshire.

Contractor daily rate trend for Google Analytics in Hertfordshire

Google Analytics
Contractor Daily Rate Histogram in Hertfordshire

The daily rate distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 15 October 2018.

Contractor daily rate histogram for Google Analytics in Hertfordshire

Google Analytics
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +5 5 £140 -30.00% 1
Welwyn Garden City - 1 - -
Hemel Hempstead - 1 £168 -
Google Analytics
East of England

For the 6 months to 15 October 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Hertfordshire region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 7 (77.78%) Web Development
2 7 (77.78%) HTML
3 6 (66.67%) CSS
3 6 (66.67%) SEO
3 6 (66.67%) Marketing
4 5 (55.56%) Pay per click
4 5 (55.56%) WordPress
4 5 (55.56%) Social Media
4 5 (55.56%) JavaScript
4 5 (55.56%) Link Building
4 5 (55.56%) Algorithms
4 5 (55.56%) Content Marketing
5 4 (44.44%) jQuery
5 4 (44.44%) Laravel
5 4 (44.44%) PHP
5 4 (44.44%) MySQL
5 4 (44.44%) OOP
6 2 (22.22%) Stakeholder Management
6 2 (22.22%) CMS
6 2 (22.22%) SAS
6 2 (22.22%) Big Data
6 2 (22.22%) Analytical Skills
6 2 (22.22%) Google Tag Manager
7 1 (11.11%) Personalization
7 1 (11.11%) Adobe Creative Suite
7 1 (11.11%) Data Structures
7 1 (11.11%) Relational Database
7 1 (11.11%) Omniture

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (55.56%) WordPress
2 2 (22.22%) CMS
2 2 (22.22%) SAS
Applications
1 1 (11.11%) Adobe Creative Suite
1 1 (11.11%) Microsoft Office
1 1 (11.11%) Photoshop
Cloud Services
1 2 (22.22%) Google Tag Manager
Communications & Networking
1 1 (11.11%) SMS
Database & Business Intelligence
1 4 (44.44%) MySQL
2 2 (22.22%) Big Data
3 1 (11.11%) Relational Database
General
1 6 (66.67%) Marketing
2 1 (11.11%) Retail
Job Titles
1 5 (55.56%) Consultant
1 5 (55.56%) SEO Consultant
2 2 (22.22%) Analyst
2 2 (22.22%) Analytics Manager
2 2 (22.22%) Google Analytics Analyst
2 2 (22.22%) Google Analytics Manager
2 2 (22.22%) Google Analytics Web Analyst
2 2 (22.22%) SAS Analyst
2 2 (22.22%) SEO Executive
2 2 (22.22%) Web Analyst
2 2 (22.22%) Web Analytics Analyst
2 2 (22.22%) Web Analytics Manager
2 2 (22.22%) Web Manager
3 1 (11.11%) Content Editor
3 1 (11.11%) Digital Content Editor
3 1 (11.11%) Digital Editor
3 1 (11.11%) Junior
3 1 (11.11%) Junior Consultant
Libraries, Frameworks & Software Standards
1 7 (77.78%) HTML
2 6 (66.67%) CSS
3 4 (44.44%) jQuery
3 4 (44.44%) Laravel
Miscellaneous
1 5 (55.56%) Algorithms
1 5 (55.56%) Social Media
2 2 (22.22%) Analytical Skills
3 1 (11.11%) Data Structures
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) Web Development
3 6 (66.67%) SEO
4 5 (55.56%) Content Marketing
4 5 (55.56%) Link Building
4 5 (55.56%) Pay per click
5 4 (44.44%) OOP
6 2 (22.22%) Stakeholder Management
7 1 (11.11%) Content Management
7 1 (11.11%) Copywriting
7 1 (11.11%) CRM
7 1 (11.11%) Direct Marketing
7 1 (11.11%) Personalization
Programming Languages
1 5 (55.56%) JavaScript
2 4 (44.44%) PHP
Vendors
1 9 (100.00%) Google
2 1 (11.11%) Adobe
2 1 (11.11%) Microsoft
2 1 (11.11%) Omniture
2 1 (11.11%) Tableau