Period
to 16 August 2018

The following table provides summary statistics for contract job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 16 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
16 Aug 2018
Same period 2017 Same period 2016
Rank 86 89 85
Rank change year-on-year +3 -4 +22
Contract jobs citing Google Analytics 8 1 4
As % of all contract IT jobs advertised in Hertfordshire 0.51% 0.078% 0.28%
As % of the Cloud Services category 4.23% 0.70% 2.42%
Number of daily rates quoted 8 1 4
Hertfordshire median daily rate £294 £110 £300
Median daily rate % change year-on-year +167.05% -63.33% -17.24%
10th Percentile £129 £105 £270
90th Percentile £700 £115 £313
East of England median daily rate £400 £284 £300
% change year-on-year +40.91% -5.38% -17.24%
Number of hourly rates quoted 0 0 0
Hertfordshire median hourly rate - - -
East of England median hourly rate - £40.00 -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Contract vacancies with a requirement for cloud computing skills 189 143 165
As % of all contract IT jobs advertised in Hertfordshire 12.01% 11.09% 11.36%
Number of daily rates quoted 118 89 77
Hertfordshire median daily rate £425 £450 £425
Median daily rate % change year-on-year -5.56% +5.88% -
10th Percentile £163 £135 £205
90th Percentile £588 £579 £593
East of England median daily rate £450 £450 £425
% change year-on-year - +5.88% +9.68%
Number of hourly rates quoted 10 0 7
Hertfordshire median hourly rate £30.75 - £15.50
10th Percentile £14.16 - £12.00
90th Percentile £56.25 - £17.60
East of England median hourly rate £18.00 £39.75 £15.25
% change year-on-year -54.72% +160.66% -52.34%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Hertfordshire.

Contractor daily rate trend for Google Analytics in Hertfordshire

Google Analytics
Contractor Daily Rate Histogram in Hertfordshire

The daily rate distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 16 August 2018.

Contractor daily rate histogram for Google Analytics in Hertfordshire

Google Analytics
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 16 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +6 4 £135 +22.73%
Google Analytics
East of England

For the 6 months to 16 August 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Hertfordshire region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 6 (75.00%) Web Development
3 4 (50.00%) Pay per click
3 4 (50.00%) Marketing
3 4 (50.00%) jQuery
3 4 (50.00%) WordPress
3 4 (50.00%) Algorithms
3 4 (50.00%) SEO
3 4 (50.00%) HTML
3 4 (50.00%) JavaScript
3 4 (50.00%) PHP
3 4 (50.00%) MySQL
3 4 (50.00%) CSS
3 4 (50.00%) OOP
3 4 (50.00%) SAS
3 4 (50.00%) Content Marketing
3 4 (50.00%) Social Media
3 4 (50.00%) Laravel
3 4 (50.00%) Link Building
4 2 (25.00%) Big Data
4 2 (25.00%) Analytical Skills
4 2 (25.00%) Stakeholder Management
4 2 (25.00%) BigQuery
4 2 (25.00%) Google Cloud Platform
4 2 (25.00%) Google Tag Manager
4 2 (25.00%) Web Operations
4 2 (25.00%) QlikView

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (50.00%) SAS
1 4 (50.00%) WordPress
Cloud Services
1 2 (25.00%) Google Cloud Platform
1 2 (25.00%) Google Tag Manager
Database & Business Intelligence
1 4 (50.00%) MySQL
2 2 (25.00%) Big Data
2 2 (25.00%) BigQuery
2 2 (25.00%) QlikView
General
1 4 (50.00%) Marketing
Job Titles
1 4 (50.00%) Consultant
1 4 (50.00%) SEO Consultant
2 2 (25.00%) Analyst
2 2 (25.00%) Analytics Manager
2 2 (25.00%) Google Analytics Analyst
2 2 (25.00%) Google Analytics Manager
2 2 (25.00%) Google Analytics Specialist
2 2 (25.00%) Google Analytics Web Analyst
2 2 (25.00%) SAS Analyst
2 2 (25.00%) Web Analyst
2 2 (25.00%) Web Analytics Analyst
2 2 (25.00%) Web Analytics Manager
2 2 (25.00%) Web Manager
3 1 (12.50%) Junior
3 1 (12.50%) Junior Consultant
Libraries, Frameworks & Software Standards
1 4 (50.00%) CSS
1 4 (50.00%) HTML
1 4 (50.00%) jQuery
1 4 (50.00%) Laravel
Miscellaneous
1 4 (50.00%) Algorithms
1 4 (50.00%) Social Media
2 2 (25.00%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) Analytics
2 6 (75.00%) Web Development
3 4 (50.00%) Content Marketing
3 4 (50.00%) Link Building
3 4 (50.00%) OOP
3 4 (50.00%) Pay per click
3 4 (50.00%) SEO
4 2 (25.00%) Stakeholder Management
4 2 (25.00%) Web Operations
Programming Languages
1 4 (50.00%) JavaScript
1 4 (50.00%) PHP
Vendors
1 8 (100.00%) Google